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- On-Demand: ECOMMERCE WEBINAR
Segmentation Secrets to Accelerate Store Sales
Advanced segmentation techniques are essential to ecommerce success. Learn how to precisely target your audience based on their behaviors and preferences to maximize engagement and drive sales.
WHAT YOU WILL LEARN
How to create advanced segmentation strategies that drive ecommerce sales
- Boost email campaigns with strategic segmentation
- Leverage the newest AI technology to identify and segment website visitors
- Master retargeting with segmented messaging
- Measure performance with key segmentation metrics
- Analyze behavioral data for precise targeting
- And so much more!
Who should attend this webinar?
Email Marketers
Segmentation is key to personalization and nowhere is that more important than in email marketing.
Media Buyers & Advertisers
Good ad performance is driven by hitting the right person at the right time with the right message.
Lifecycle Marketers
Improving the customer experience starts with understanding the visitor journey and building the right segments along the way.
Meet the Segmentation Experts
Larry Kim
CEO & Founder Customers.ai
Larry Kim is the founder and CEO of Customers.ai, an award-winning, AI-powered visitor identification and email and advertising remarketing platform. He’s a multiple-time awardee of Search Marketer of the Year and U.S. Search Awards. He shares his expertise on AI, email marketing and digital ads at conferences, events and publications including CNBC and Inc. Magazine.
Amber Doughty
Senior Director, Lifecycle Marketing
Hawke Media
With a decade of experience in Retention Marketing, Amber Doughty is passionate about making data-driven decisions, conducting A/B tests, and constantly seeking insights to refine strategies and optimize outcomes. Amber leads a team of lifecycle marketing experts at Hawke Media who inspire innovation and collaboration to help increase customer lifetime value for our clients.
Nate Tower
President
Perrill
Nate Tower is the President of Perrill, a full-service digital agency that powers businesses to win online through custom design, development, and marketing solutions. He has over fifteen years of hands-on experience in Analytics, SEO, marketing automation, and content strategy. His passion for measurement and driving results has produced measurable ROI for mid- to enterprise-level businesses in ecommerce, CPG, healthcare, and manufacturing. Nate is very active on LinkedIn and is always looking to make new connections.
Andrew Buckley
Partner
ATTN Agency
Andrew Buckley is the co-founder of ATTN Agency, a creative-led, data-driven performance marketing agency. An entrepreneur and digital marketing expert, Andrew is focused on the dynamic world of ecommerce.