From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems.

The thing is, I still believe in Meta ads.

It is an unbelievably cost-effective marketing channel and with the right targeting, can be a huge driver of sales and revenue for ecommerce companies.

Why do I believe in this so strongly?

Because as we speak, our customers are seeing unreal results when using Customers.ai with Meta ads. Here are just two recent examples:

Restore Custom Audience: 40,000 Visitors, $9k in Revenue

An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site.

Those visitors were put into a custom audience, pushed to their Facebook ads campaign, and tested against the existing Facebook pixel audience.

Same creative. Same budget. Same everything…except the audience.

In just ONE WEEK, the Restore custom audience brought $9K in additional revenue!

This is revenue they would not have seen otherwise.

It gets better:

• Only 8% of the CAI audience overlapped with their existing FB pixel audience. Meaning 92% of the audience was net new to Facebook
• ROAS improved from 2.1 to 2.58
• CPA dropped from $40 to $34

Super CAPI: 100% Increase in Sales, 50% reduction in CPA

Another customer set up Restore along with Super CAPI. 

In just three weeks they saw a jump in their Event Match Quality Score from an average of 4.1 to 6.2, including a jump from 7 to 8 on purchases:

More importantly, they saw a huge reduction in CPA.

Using the same parameters as the other customer (same creative, same budget, same audience), sales doubled and CPA went from $46 to $23.

That is HUGE!

These are the types of results that allow advertisers to scale. 

These are the types of results that allow advertisers to make better decisions. 

And here’s the thing.

As we’ve started seeing these types of results roll in, we realized that while yes, we help you reach more customers, we also help you identify who is actually clicking on your ads and better understand which ads work.

How to Identify Who Is Clicking Your Facebook Ads

It’s no secret we’ve lost a ton of click data over the past few years.

Attribution has kind of become a nightmare and it’s getting harder to know which ads are converting.

We can fix this AND help you lower costs!

Here’s how…

1. Add the Website Visitor ID pixel to your site 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

2. Ensure you are using unique tracking parameters for your ads

When setting up Meta ads, make sure you are adding tracking parameters to each ad set. This will allow you to know which ads are being clicked on.

3. See your ad clickers in Customers.ai

With our customer journey filter, you can see exactly who landed on any particular page, including those with parameters (see where I am going with this?). 

Now add in our direct CRM integrations and you can know if and when those people turned into sales. 

Cool, right?

Lowering Costs & Improving Performance

What makes this so valuable is that it goes above and beyond website visitor identification.

Yes, we can see who is clicking our ads and track their journey but we can also scale our campaigns with this knowledge!

By understanding which ads are truly performing, we can adjust and grow our strategies.

We can also spend less money on ads.

Think about it – website visit campaigns are expensive. 

But if you’re using a visitor identification tool and the process outlined above, you can run lower-cost awareness campaigns and still see who’s clicking and visiting your site.

The world is your oyster after that!

Put lower-intent visitors into retargeting ad campaigns. 

Send high-intent visitors directly into Klaviyo campaigns.

Retarget shoppers on other ad platforms.

This isn’t about simply capturing clicks, it’s about creating a holistic marketing strategy that reaches the right people in the right places.

This is game-changing stuff and we are excited to see more and more advertisers using the Customers.ai platform to help improve their Meta performance.

Making Meta Ads Work for You

As I said earlier, Meta Ads are a cost-effective way to reach shoppers and with Customers.ai there is so much you can do to help improve your ad performance.

Want to get started? Try Customers.ai free for 7 days or talk to one of our Meta Ads experts and see how we can help you get results in just 30 days. 

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Want to See Who Clicked Your Meta Ads? Now You Can appeared first on Customers.ai.

Let’s take a look at some headlines from the past two weeks, shall we?

Search Engine Land

Bloomberg

Digiday

The Motley Fool

You get the point. 

Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform. 

Now, I’ve been talking about the decline of Facebook for some time. 

Starting with the iOS14 update and continuing into this year with the deprecation of cookies, Meta targeting is nowhere close to what it used to be.

I’m sorry to say that without a strategy change on the part of advertisers, it isn’t going to get better anytime soon.

Meta is still figuring out how to deal with privacy issues while delivering great audience targeting at the same time. 

Unfortunately, they aren’t there yet and even though Advantage+ can improve with time, without the right data to train it (and without enough data to train it), it’s not good.  

So what should advertisers be thinking about?

I know the Motley Fool wants people to believe advertisers are revolting and Meta is doomed. That’s not exactly the case. 

We all know Meta can still deliver exceptional results at a lower cost than say Google or LinkedIn.

However, there does need to be a change in how advertisers feed Meta and how they target customers. 

1. Stop Relying on the Facebook Ad Pixel

I alluded to it earlier but we have to stop relying on third-party pixels. 

Without cookies and without click IDs, cross-channel tracking and attribution is crap. 

This especially goes for the Facebook pixel. 

Our Test: Facebook Pixel vs. X-Ray Pixel

A month or so ago we ran a small test. 

We tested the Facebook pixel audience against our X-Ray audience. 

Same ads, same budget. The only difference was the audience. 

Here’s what we saw:

With our first-party pixel audience, we were able to reach more of the people we wanted to and more of the people who were actually interested in our product. 

The result? More leads and a significantly better CPA.

Businesses have to stop relying on third-party pixels and instead start focusing on collecting first-party data.

2. Get Back to Retargeting

I still talk to plenty of advertisers and one thing I’ve consistently heard over the last few years is that budgets have shifted away from retargeting. 

I get it.

Audiences have shrunk to almost non-existent and it’s just not as effective as it once was.

BUT

That was before you had first-party data and tools like Restore to give Meta the data it needs!

With Customers.ai, you can 100x your retargeting audience. 

Or if you want to get really granular, you can build audience segments and send them directly to Facebook. 

The possibilities are endless but the gist is this – retargeting is back!

3. Train Your Advantage+ Audience

The thing with AI and machine learning is that they need data to learn.

Unfortunately, for advertisers with smaller budgets without a ton of conversion data, it might be forever before Advantage+ learns how to target for you. 

The key is to help it along and train it faster with your first-party data. 

Build a custom audience with first-party data and then add it as a suggestion. 

The goal is to make it smarter faster and in turn, get you results faster.

Meta Isn’t Dead

We know a few people are signing Meta’s death certificate but we are nowhere near that. 

In fact, as an official Meta partner, we think Meta is alive and well-ish. 

Meta is an unbelievably valuable ad platform and with first-party data, you can bring back the performance metrics you once saw.

The key here is agility. 

The platform isn’t working the way it has so you need to change your strategy and change it quickly.

Customers.ai and our first-party pixel along with Facebook-specific tools can help you do just that.

Reach out for a demo or sign up for our 7-day free trial and see what Customers.ai can do. 

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post It’s Time to Rethink Your Meta Ads Strategy appeared first on Customers.ai.

The reality is, this has been a long time coming and unless advertisers start thinking outside the box, it isn’t going to get much better. 

Cookies aren’t coming back. Click IDs aren’t coming back. The Facebook pixel of 2018 isn’t coming back. 

Without abundant user data and a need to focus on privacy, ad platforms have turned to AI to create audiences they think will work. 

And that’s the thing – we’ve trusted the ad platforms to find the right people because they have. But not anymore.

It’s time for advertisers to take matters into their own hands and this starts with first-party data and advanced segmentation techniques. 

The Rise of First-Party Data 

We don’t need to dive too deep into the whys and hows of first-party data but we’d be remiss if we didn’t discuss its importance.

First-party data has always been the gold standard. After all, it’s your data to do what you want with (with privacy in mind of course). 

The thing is, for many advertisers, especially those on the agency side, access to first-party data has always been varied. Some clients may give it to you but not all. Hence advertisers’ reliance on third-party data, tools, and experience.

With third-party data on its way out and the unreliability of ad platforms, collecting first-party data has become a priority for many.

According to a study from Acquia, 88% say first-party data is more important to organizations than two years ago.

Clearly, people are realizing they need first-party data and they are figuring out ways to collect it (here are a few pre-cart abandonment strategies that also help you collect first-party data).  

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

First-Party Data & Audience Segmentation for Facebook Ads

What’s the saying? It’s not the tools in your toolbox but how you use them. 

The same goes for first-party data. 

It doesn’t matter how much data you have if you aren’t utilizing it appropriately. 

For Facebook Ads, this means segmenting your data for better audience targeting.

Let’s take a look at a few examples of how you can use first-party data for better ad performance:

Retargeting Audiences

As we’ve written about in the past, retargeting really took the brunt of the privacy updates. Here are a few posts that dig into the issue:

• How to Recover Ad Retargeting Audiences After iOS 17
• Future-Proofing Your Meta Ads Retargeting Strategies
• Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start
• Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024

That doesn’t mean we should simply forget about retargeting, it just means we need to go beyond the Facebook Pixel. 

See where I’m going with this? First-party data!

Using a website visitor identification tool like Customers.ai, you can capture 20-30x more users than the Facebook pixel and segment your visitor data into custom audiences. 

And with our official Meta partnership, you can then send those audiences directly to your ads campaigns. 

These audiences can even be used in conjunction with the Facebook pixel. 

The point being, by directly capturing website visitor data, you are not relying on the ad platform to build your audience for you.

You are creating much larger retargeting audiences that specifically feature users who have visited your site!

Want to go even deeper?

We can create specific audiences based on intent and even demographics. 

Customers.ai doesn’t just capture visitor data, we enrich it, giving you insights into who the person is beyond their name and email. We also track the customer journey, so we know what pages they visited.

With this data in hand, our ability to create custom audiences is limitless! We can create audiences for people who visited certain pages or categories, we can create audiences for people who fit a certain demographic, we can create audiences for people who are existing customers but haven’t bought in two years, etc. etc. 

We can make retargeting work like it used to. We just have to help it along.

Don’t believe us? One customer added 58k new people to their Facebook retargeting audience in a week using website visitor identification and Restore!

Custom Audiences

Custom audiences, in my opinion, are one of the best features of Facebook Ads. 

With all of the targeting options that have been removed, this is our best chance of reaching people we know we want to reach. 

The thing is, much of the first-party data we have is that of customers or people who are already familiar with us. What about new customers? What about people who don’t know our brand? How do we reach them?

There are certainly ways to do that through the platform but as most of us know, it’s nowhere near as precise as it once was.

That’s where our intent-based consumer directory comes in. 

Especially for B2B organizations, the ability to source audiences based on attributes like occupation, income, etc., is extremely valuable. 

Consumer Directory gives you the ability to build audiences based on demographic and intent-based data. 

These audiences can be turned into custom Facebook audiences and used to reach new customers. 

Advantage+ Audiences

Are Advantage+ audiences amazing? Not really. Are they good enough? Sure.

What if you could make them better?

Look, one of the biggest benefits of AI is its ability to learn and improve. The more data you can give it, the better. 

That’s where your first-party data comes in.

Create a custom audience from your CRM – names, emails, etc. of high-value customers – and add it to an Advantage+ audience.

These are the types of people you want Advantage+ to find. Give it the data it needs and improve your overall ad performance. 

Make Facebook Ads Work for You

We know there are a lot of issues happening with Facebook Ads but we also know that it still has so much value for advertisers.

We encourage you to keep iterating, keep pushing, and don’t overlook first-party data.

First-party data is going to help you be successful across all channels and with the right segmentation in place, you can build some really strong multi-channel campaigns.

Interested in learning more about how Customers.ai can help restore your retargeting audiences? 

Request a demo and our sales team will be happy to show you just how amazing this really is.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Why Advanced Segmentation is a Must for Facebook Advertisers appeared first on Customers.ai.

The gradual demise of the Facebook ad pixel, compounded by stringent privacy updates, has significantly hindered performance tracking and audience targeting capabilities. 

As signal degradation approaches a critical point, with an estimated 80% loss expected to reach 100% in the coming months, advertisers are desperately looking for innovative ways to overcome these new challenges.

Enter Larry Kim, founder and CEO of Customers.ai, who, during the Ad Universe Summit, gave us a pretty compelling narrative on the future of Facebook advertising. 

Surrounded by some of the best minds in the digital ad space, Larry unveiled a strategic blueprint designed to counteract these challenges and reclaim the lost art of precision targeting.

The theme? The top seven Facebook ad hacks for 2024. 

As we dig into each of these ad hacks, it’s important to understand the context that necessitates their emergence – the fading efficacy of the Facebook ad pixel, the introduction of Advantage+ audience targeting, and the Conversions API (CAPI). 

Each of these reflects an industry in transition, grappling with the imperative to adapt or die.

So, let’s jump into these Facebook ad hacks and see if we can’t redefine Facebook advertising in 2024!

1. Custom Remarketing Audience Restoration

Remember the golden days of remarketing? Low costs, high-intent audiences, great ROAS.

Well, good news advertisers, we’re bringing them back! 

With the advent of the Cookieless Facebook Ad pixel, advertisers can now restore the remarketing prowess we once enjoyed. 

This pixel doesn’t just recapture lost audiences, it makes remarketing campaigns work again. 

Look, remarketing audiences convert 2-3x more than non-remarketing ad targeting. Take back your remarketing power!

2. Email Retargeting of Facebook Ad Clickers

Tired of seeing your precious ad spend go to waste? 

Larry’s second hack focuses on a pretty significant problem – costs have skyrocketed and conversion rates from clicks to leads/sales are ridiculously low!

The key is taking advantage of low-cost ads and pushing them through the customer journey. 

Let’s look at an example. 

Instead of running lead gen campaigns to identify emails, use awareness campaigns paired with the Customers.ai pixel. 

While lead gen campaigns can cost $0.46 per engagement, awareness campaigns only cost $0.03. 

Then, with the Customers.ai website identification pixel, you can capture the identities of Facebook ad clickers who make it to your site and engage them with targeted email follow-ups. 

This strategy not only boosts your conversion rates but also significantly enhances your ROI.

3. First-Party Data Enrichment

The third hack extends the capabilities of data enrichment beyond Facebook to platforms like TikTok and LinkedIn. 

One of the problems with third-party tools, is there is no data enrichment. With the loss of cookies and click IDs, that means less information is passed to the ad platforms and audiences aren’t as robust.

Instead, we want to own our data. 

Your first-party data can then be enriched and sent back to the ad platforms for better audiences and more targeted, effective campaigns that resonate with your audience on a deeper level.

4. Advanced Visitor Audience Segmentation

Segmentation is your secret weapon. 

With rich, first-party data at your disposal, you can create nuanced audience segments based on behavior, engagement, and more. 

Segmentation allows for more personalized, effective marketing strategies that speak directly to your audience’s interests and needs.

And as we’ve noted previously, segmentation and targeting are key to not just ensuring you are reaching the right people, but ensuring you are reaching them in the right place with the right message.

You don’t want to target the person who abandoned their cart the same as the person who read a blog post. The intent is different therefore the channel, message, and strategy should be different.

5. Identifying Repeat Visitors

Hack number five zeroes in on the crème de la crème of your audience: repeat visitors. 

These are your most engaged prospects or existing customers. 

By identifying and targeting this segment, you can see significantly higher conversion rates and foster long-term relationships.

The key here is to ensure you are personalizing the experience for them as much as possible. 

It’s not JUST about being a repeat visitor – it’s about their intent.

6. Eliminating Ad Fraud

According to Statista, global ad fraud costs are expected to increase from 88 billion in 2023 to 172 billion U.S. dollars in 2028.

That is a lot of wasted dollars and one our sixth hack provides a much-needed antidote to.

By employing your own web pixel, you can effectively cloak your ads from bots, preserving your budget for real, engaged customers. 

This strategy not only safeguards your investments but also ensures your ads reach genuine prospects.

7. Leveraging User Journey Tracking

The final hack invites you to embrace the full potential of user journey tracking. 

Remember the days when you could see how your customers were moving and engaging across channels?

Well, unfortunately, the privacy updates have made that pretty complicated. 

Not with Customers.ai.

By mapping every interaction, you gain invaluable insights into your audience’s behavior and preferences. 

This enables you to tailor your marketing efforts for maximum impact, put ad spend where it’s having the most impact, personalize the user experience, and create a true cross-channel marketing strategy.

Making Your Facebook Ad Campaigns Work for You

As we look to the future, we know that more changes will be coming and ads will only get more complicated. It’s inevitable. 

But with change comes opportunity. 

By adopting these seven hacks, you can not only adapt to the new digital ad ecosystem but thrive within it.

Join us in embracing these innovative strategies and propel your Facebook advertising into a new era of success. 

Want to see how Customers.ai can help you take your Facebook ad campaigns to the next level? Start your free trial or contact us for a demo!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Revolutionizing Facebook Advertising: The Top 7 Ad Hacks for 2024 appeared first on Customers.ai.

As technology evolves and privacy concerns continue to intensify, advertisers tasked with maximizing ROI must continuously refine their approaches. 

This means going beyond the basics and focusing on things like advanced segmentation and targeting, AI and machine learning for optimization, creative testing, and more. 

The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. When done right, advertisers can see really exceptional results.

So let’s dive in and look at how we can maximize performance and take our Facebook ad strategies to the next level. 

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Advanced Segmentation and Targeting 

We are big fans of segmentation here at Customers.ai. 

After all, detailed audience segmentation allows advertisers to create and deliver highly relevant content to specific audiences. By looking at demographics, interests, behaviors, and more, you can significantly increase engagement rates and improve overall campaign effectiveness. 

Seems like a good thing right?

There are several ways you can add advanced segmentation strategies to your ad campaigns. Let’s look at three: Custom Audiences, Lookalike Audiences & Advantage+ Audiences.

Custom Audiences

Custom audiences are created from existing data on your customers (think email lists or users who have previously interacted with your content).

While Facebook is pushing advertisers to Advantage+, we think custom audiences are way more valuable. After all, they are YOUR audience. 

And with the right data, you can create fantastic segments with highly targeted creative. This includes:

• Website Traffic: Create custom audiences from users who have visited specific pages of your website. For example, with the Customers.ai Website Visitor ID X-Ray pixel, you can identify over 20% of site visitors, even if they don’t give you their information. That data can then be used to retarget individuals on Facebook. With Restore, you can get an even higher match rate (check out this post).

• Engage Past Customers: No one wants a one and done buyer. Target users who have previously made a purchase with ads for related products or exclusive offers. Is it time for a refill? Is there an update on the product they purchased? Get creative and make your segments work for you.

• Segment by Intent: We know that not every buyer is ready to make a purchase. That’s ok! That’s what ads are for. The ads for visitors who hit the shopping cart should be much different than the ads for visitors who hit the T-Shirts page. By being able to track which pages your users visit, you can create really specific segments based on intent. 

Lucky for you, our tools make all of this not just possible, but easy. Including our customer journey mapping feature which shows you all the pages your buyer visited.

And our Facebook integration which allows you to send audiences directly to your Facebook campaigns:

Lookalike & Advantage+ Audiences 

Lookalike audiences allow you to reach new people whose interests and behaviors are similar to those of your existing customers while Advantage+ audiences use Meta’s advanced AI to build your campaign audience.

The thing with both of these audiences is that they are only as good as the data you populate them with. 

So whether you are still using lookalike audiences or have made the switch to Advantage+, you want to keep the following in mind:

• Start with a High-Quality Source Audience: You want to reach those most likely to buy right? That means your source audience must be people who…you guessed it, bought! Use your best-performing customer segments, such as those with high engagement or conversion rates, as the basis for creating lookalike audiences or informing your Advantage+ audiences.

• Specify Audience Size and Similarity: In the case of lookalike audiences, size matters. While Facebook generally recommends a source audience between 1,000-5,000 people, smaller audiences can actually perform better. For Advantage+ audiences, more data is usually better. The more data you can “train” Facebook’s AI with, the better.

• Update and Refine: Like anything in marketing, it’s important to continuously update and refine your source audiences to ensure your segments remain relevant and effective. 

Whatever kind of audience you decide on (maybe all of them!), segmentation not only elevates the efficiency of your ad spend but also drives superior conversion rates by aligning your content with the distinct needs and interests of each audience segment.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

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Leveraging AI and Machine Learning for Optimization

AI and machine learning are revolutionizing how Facebook ad campaigns are optimized. 

We’re talking automated bidding processes, campaign data analysis, and real-time campaign optimization. AI algorithms can predict outcomes based on historical performance and real-time data, adjusting bids in milliseconds to maximize ad visibility and engagement. 

These dynamic capabilities ensure that advertisers not only reach their target audience more effectively but also optimize their ad spend, reducing CPA and increasing ROI. 

Here are a few examples of how AI is being used (and can be used) in Facebook advertising:

• Dynamic Creative Optimization: AI can be used to automatically test different combinations of ad elements such as images, videos, headlines, descriptions, and CTAs. By analyzing the performance data in real-time, the system identifies the most effective combination for each segment of the audience. Even if you aren’t doing dynamic ad creation, AI tools can be really helpful for creative. 

• Predictive Analytics for Audience Targeting: Facebook uses AI to analyze data on things like user behavior, preferences, and engagement patterns. This analysis helps predict which users are most likely to take a specific action (think making a purchase, clicking on a link, or engaging with content) and ensures ads are shown to these particular people. 

• Audience Expansion: We already touched on how AI is driving audience expansion above but it’s worth noting just how big of an impact this is now having in ads. With iOS 14 and now the loss of cookies, Facebook audiences have shrunk dramatically. AI is helping Facebook (and you) to build back those audiences and ensure targeting capabilities don’t completely fade away. 

AI is here to stay and as and advertiser, you can use it to your advantage or you can let your competitors use it to their advantage. 

Creative Testing and Iteration

Testing isn’t exactly an “advanced” technique in the general sense. However, the process of creative testing can be. 

Testing allows you to understand which elements of your ads resonate most and it allows you to see results quicker. 

Let’s look at a few creative testing strategies:

• A/B Testing: At its core, A/B testing is simple – compare two versions of an ad and see which performs better. The key here is variable isolation; change one element at a time—be it the image, headline, ad copy, or CTA—while keeping all other variables constant. By doing it this way, you can get clear insights into which specific changes improve ad performance.

• Multivariate Testing: For a more comprehensive analysis, multivariate testing lets you test multiple variations of several elements at once. While it can be a bit more challenging, this approach can show how different elements interact with one another and their combined effect on ad performance. The key to multivariate testing is a large audience and statistically significant results.

• Sequential Testing: Sequential testing involves giving your audience a series of ad variations over time. While more time-consuming than A/B testing, this strategy can be particularly useful for understanding how changes in creative elements impact ad fatigue and engagement over longer campaigns. The goal – figuring out the optimal frequency and timing for refreshing ad creatives.

In the analysis phase, having the right tools in place is key. Whether it’s Facebook’s analytics tools or third-party platforms, you will need something to understand ad performance and test results. 

By prioritizing creative testing and iteration, advertisers can significantly enhance the effectiveness of their Facebook ads. This cycle of analysis and iteration ensures that ad strategies remain dynamic, targeted, and continually optimized.

Making Facebook Ads Work for You  

As we said earlier, there is so much potential in Facebook Ads. I think sometimes we forget there is actually a whole Meta ecosystem of Facebook, Instagram, WhatsApp, and Messenger, giving us multiple places to reach our audience.

But we won’t be successful if we rely on old strategies. 

In order to make Facebook ads work for you, you must go beyond the basics. We need advanced segmentation and targeting, we need to capitalize on AI technology, and we certainly need to remember to test, test, test.

And if you really want to go above and beyond, you need Customers.ai. 

Our Restore product can skyrocket your Facebook reach and allow you to target website visitors you had no idea existed. 

Want to learn more? Try it free or contact our sales team for more information.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Advanced Facebook Ads Strategy FAQs

Q. How do I use lookalike audiences to improve Facebook ad targeting?

Lookalike audiences can be created by leveraging the characteristics of your existing customers or high-value users to target new users with similar behaviors and interests, effectively expanding your reach to a more relevant audience.

Q. What strategies can enhance the performance of my Facebook video ads?

Optimizing video ads involves creating engaging content within the first few seconds, using captions for silent viewing, and tailoring the video length to your campaign objectives and audience preferences.

Q. How does the Facebook pixel improve ad targeting and conversion tracking?

The Facebook pixel collects data about user actions on your website, enabling you to create targeted ads based on this activity and measure the effectiveness of your advertising by tracking conversions.

Q. Can I use AI and machine learning to optimize my Facebook ad campaigns?

Yes, AI and machine learning can automate bidding strategies, optimize ad placements, and personalize content, improving efficiency and ad performance.

Q. What are the best practices for A/B testing Facebook ads?

Best practices include testing one variable at a time, using a statistically significant audience size, running the test for an adequate duration, and analyzing results based on clear KPIs.

Q. How do custom audiences work, and how can they improve my ad campaigns?

Custom audiences allow you to target ads to users based on your own data, such as email lists or users who have interacted with your content, leading to more personalized and effective advertising.

Q. What impact do privacy regulations have on Facebook ad targeting?

Privacy regulations like GDPR and CCPA limit how advertisers can collect and use data, necessitating more reliance on first-party data and privacy-compliant targeting methods.

Q. How can I leverage Facebook’s dynamic creative feature for my ads?

Dynamic creative automatically tests different combinations of your ad components, identifying the most effective variation for different audience segments.

Q. What are the advantages of using Facebook’s Campaign Budget Optimization (CBO)?

CBO automatically distributes your campaign budget across ad sets to favor the best-performing ones, improving overall campaign efficiency and ROI.

Q. How can cross-platform advertising be effectively managed within the Facebook ecosystem?

Effective management involves understanding the unique attributes of each platform, maintaining a consistent brand message across all, and using unified metrics for comprehensive performance analysis.

Q. What techniques can be used to combat ad fatigue on Facebook?

Techniques include regularly refreshing ad creative, targeting new audience segments, and utilizing dynamic ads to keep content fresh and engaging.

Q. How does Facebook Attribution help in measuring ad performance across devices and channels?

Facebook Attribution provides cross-device and cross-platform tracking, offering insights into the customer journey and the impact of different marketing efforts on conversions.

Q. How can I optimize ad delivery for specific conversion events?

By setting up custom conversion events in Facebook Ads Manager, you can tailor your ad delivery strategies to prioritize these actions, optimizing your campaigns for higher conversion rates.

Q. What role does video play in advanced Facebook ad strategies?

Video content is crucial for capturing attention, engaging audiences, and improving ad performance, especially when optimized for mobile viewing and designed to convey the message even without sound.

Q. How can I ensure my Facebook ads are GDPR compliant?

Ensuring compliance involves obtaining explicit consent for data collection, being transparent about data use, and providing options for users to view, edit, or delete their data.

Q. How do I use Facebook’s ad relevance diagnostics to improve my campaigns?

Ad relevance diagnostics provide insights into the quality, engagement, and conversion rates of your ads, allowing you to identify areas for improvement and optimize for better performance.

Q. What strategies can I employ to increase the click-through rate (CTR) of my Facebook ads?

Strategies include using compelling visuals, clear and actionable CTAs, personalized ad copy, and targeting improvements to make your ads more relevant to your audience.

Q. How can I use Facebook Insights to refine my advertising strategy?

Facebook Insights offers detailed analytics on your ad performance and audience demographics, helping you make informed decisions about creative content, targeting, and campaign adjustments.

Q. What is the significance of ad placement optimization in Facebook advertising?

Ad placement optimization ensures your ads appear in the locations most likely to drive engagement and conversions, whether on Facebook, Instagram, Audience Network, or Messenger.

Q. How can retargeting campaigns on Facebook increase conversions?

Retargeting campaigns target users who have previously interacted with your brand, reminding them of their interest and nudging them towards conversion with personalized ads.

Q. What are the best practices for creating effective Facebook ad copy?

Effective ad copy is concise, focused on benefits, includes a clear call to action, and is tailored to the target audience’s interests and needs.

Q. How does the use of emojis affect Facebook ad engagement?

Emojis can increase engagement by adding personality and emotion to your ad copy, making it more relatable and attention-grabbing, but should be used judiciously to match your brand tone.

Q. Can Facebook ads drive both online and offline conversions?

Yes, Facebook ads can drive both by using online campaigns to increase web conversions and using offline conversion tracking to measure the impact of ads on in-store visits and purchases.

Q. How do I measure the ROI of my Facebook advertising campaigns?

Measuring ROI involves tracking conversion events attributed to your ads, calculating the revenue generated from these conversions, and comparing it against your ad spend.

Q. What are the challenges of international Facebook advertising, and how can they be overcome?

Challenges include language barriers, cultural differences, and varying legal regulations. Overcoming these requires localized content, cultural sensitivity, and adherence to local laws.

Q. How can storytelling be incorporated into Facebook ad campaigns?

Storytelling can be incorporated through sequential ad placements that narrate a brand story across multiple interactions, engaging users and building a deeper connection.

Q. What is the importance of mobile optimization for Facebook ads?

With the majority of Facebook users accessing the platform via mobile, optimizing ads for mobile ensures better user experiences, higher engagement rates, and improved ad performance.

Q. How can I utilize Facebook Groups in my ad strategy?

Facebook Groups can be targeted through ads to engage with niche communities and foster a sense of belonging, but it’s important to respect group norms and contribute value.

Q. What strategies can be employed to lower the cost per acquisition (CPA) on Facebook ads?

Lowering CPA involves optimizing targeting, ad creative, and bidding strategies, as well as focusing on high-conversion actions and refining audience segments.

Q. How does the choice of Facebook ad format impact campaign success?

The ad format should align with campaign objectives, whether it’s driving engagement, conversions, or brand awareness, as different formats offer varying benefits for specific goals.

Q. How can advanced segmentation enhance Facebook ad campaigns?

Advanced segmentation allows for precise targeting based on detailed criteria, ensuring ads are shown to the most relevant audience, improving engagement, and conversion rates.

The post Maximizing ROI with Advanced Facebook Ad Strategies appeared first on Customers.ai.

But, imagine if we didn’t have to stress so much about these things.

What if there was a way to get ahead of the game…to really understand and reach the people we want to talk to, without stepping on any privacy landmines? And what if we could make sure our hard-earned ad dollars were actually going towards real, live human beings interested in what we have to offer?

Enter Restore.

It’s our new tool that’s all about making your life a whole lot easier. We’ve figured out a way to track what matters—real interest and intent—without relying on those disappearing cookies. And bots? We can help you spot those so you’re not throwing your budget into the digital void.

In this blog post, we’re diving deep into what’s been making digital advertising such a headache lately and how Restore is changing the game.

It’s not just about keeping up anymore; it’s about setting the pace. We’ll talk about how Restore’s tech can give you a clearer view of who’s actually interested in what you’re selling, all while playing nice with privacy rules and keeping your ad spend in check.

• Common Digital Advertising Problems
• Solving Digital Advertising Problems with Restore

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Common Digital Advertising Problems

Let’s take a step back and explore how the digital advertising landscape has evolved, leading us to navigate through some challenging waters today. It’s been quite a journey from the simpler times of online advertising to the complex scenario we’re dealing with now.

• The Rise of Privacy Concerns

One of the most significant shifts has been the heightened focus on privacy. With regulations like the GDPR in Europe and the CCPA in California coming into effect, the importance of respecting user privacy and handling data responsibly has taken center stage.

These changes have fundamentally altered how we can collect and use data, emphasizing the need for transparency and user consent. It’s a necessary evolution, ensuring that trust and respect form the foundation of our interactions online.

• Navigating a World Without Cookies

The gradual elimination of third-party cookies is another pivotal change. Major browsers are moving away from cookies, pushing the industry towards more privacy-friendly ways of understanding user behavior. This transition challenges us to innovate and find new methods to reach our audience without compromising on privacy.

• The Challenge of Bots and Fraud

Bots have also become a more pronounced issue, creating a landscape where ad fraud can easily eat into budgets without delivering any real engagement. Identifying and mitigating the impact of bots is crucial in ensuring that our advertising efforts reach real people and drive genuine interactions.

• Ad Saturation and Consumer Fatigue

Ad Saturation and Consumer Fatigue: With the digital space becoming increasingly crowded, capturing and maintaining audience attention has become more difficult. Consumers are bombarded with ads, leading to ad fatigue and making it harder for messages to stand out. This saturation calls for more creative and engaging approaches to advertising, prioritizing quality and relevance.

• The Increasing Complexity of Digital Advertising

Finally, the sheer complexity of digital advertising today, with its myriad platforms, formats, and strategies, demands a more sophisticated approach. Staying ahead requires not just keeping up with current trends but anticipating future shifts, all while maintaining an ethical and responsible stance towards privacy and data use.

With all of these changes, the need for tools that can navigate these complexities while upholding the principles of privacy and engagement has never been clearer. Enter a solution designed to meet these modern challenges with integrity and innovation. Let’s dive into how we can adapt and thrive in this new era of digital advertising, making every connection count.

Overcoming Marketing Challenges with Restore by Customers.ai

We’ve designed our Restore tool to help our customers vault over these pernicious hurdles. Here’s how: 

Accurate Retargeting and Lookalike Audiences

Retargeting and lookalike audiences are the two most crucial audience building tools in your digital advertising arsenal. 

But because Facebook’s pixel is blocked by so many browsers, these crucial targeting audiences are built with bad data, meaning your campaigns won’t be reaching who they should. That’s bad! 

Our Restore tool gathers data from our Website Visitor ID X-Ray Pixel, which isn’t blocked by any browsers. That means that you can build your retargeting and lookalike audience off of people who are actually visiting your site. 

Identifying High-Intent Users

Zooming in on high-intent users is a game-changer. It’s all about spotting those who are just a nudge away from making a purchase or signing up. By tracking key behaviors—like how often they visit your site, what they’re checking out, or how long they linger on certain pages—you get a clearer picture of who’s really interested.

This isn’t just about following the crowd; it’s about understanding who’s ready to take the leap. With smarter analytics, you can tailor your messages to catch them at just the right moment, turning warm leads into solid conversions. This strategy sharpens your focus, ensuring your ad dollars target the people most likely to act, making every penny count.

Our Restore tool allows you to target people who’ve visited specific high-intent pages or viewed the same product several times. This means that you don’t waste money on badly targeted campaigns to low-intent visitors! 

Creating these audiences is very simple! 

In your Customers.ai account, navigate to your My Leads tab and click on “Audiences.” 

You’ll see a big list of all your contacts. Then select “Add FIlter.”

In the Attribute drop-down, select “Landing Page URL” and in the Operator drop-down select “Equals.” Paste the landing page URL in the Value section. 

Then just save it as an audience and you’re good to send it to your Facebook account! 

Understanding the Full Customer Journey

The digital touchpoints a customer interacts with on their journey are like pieces of a puzzle. Having visibility into the entire picture is crucial for crafting campaigns that not only reach the customer at the right time but also with the right message.

This holistic view goes beyond the last click, acknowledging that earlier interactions, though they may not directly lead to a conversion, play a significant role in influencing the customer’s decision-making process.

Our Customer Journey tools allow you to understand your customers’ journeys across devices and retarget ads to them more effectively. 

Avoiding Spending on Bots

The digital ad space is fraught with inefficiencies, one of the most glaring being the expenditure on non-human traffic, namely bots. Bots can skew analytics, drain budgets, and dilute the effectiveness of campaigns. Implementing strategies to identify and exclude bot traffic is not just about saving money; it’s about ensuring that every dollar spent is an investment in reaching real, engaged users.

Because our audiences are built on who actually visits your site–and we verify your contacts–you don’t have to worry about chasing a bot who’ll never purchase from you (because they don’t really exist!). 

Interested in getting started? See how many contacts we could pull for your ad audiences here: 

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Use Restore by Customers.ai to Boost Your Ad Campaigns appeared first on Customers.ai.

The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors.

When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results. 

Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great.

Then iOS 17 rolled out, Click IDs and cross-channel tracking were minimized, and our already shrinking audiences and making them even smaller. 

Where does that bring us now?

Sadly, there’s an 84% drop in efficiency and you’re lucky if the ad pixel catches 7% of site traffic today.

Advertisers have moved their budgets elsewhere and there is definitely a belief that retargeting is dead.

So, should we just say our goodbyes and move on with our lives?

Not a chance!

Remarketing isn’t dead. We just have to give it a jump start.

Expand Your Retargeting Audiences with First-Party Data

One of the main problems with retargeting is that audience sizes have become so small that you can’t reach the number of people you need to in a cost-effective way. 

Whereas Facebook used to be able to identify a large number of your website visitors and put them into your remarketing campaigns, it can’t do that anymore (we haven’t even talked about the Chrome cookie situation which will make it even worse).

This is where first-party data comes into play. 

If the Facebook pixel isn’t going to capture your website visitors, then you need to do it yourself. 

With the Customers.ai Website Visitor ID X-Ray pixel, you can capture the names, emails, locations, phone numbers, etc. of people coming to your site. 

Those people can then be put into workflows, including your Facebook retargeting audiences. 

What’s important about the direct Meta integration is that we not only ID users, encrypt the data, and send it securely to Meta Ad servers, the integration is done via a server-to-server connection, allowing user IDs to remain in place and tracking to remain functional.

The great thing about this is that you can grow your audiences, grow your reach, and target users who are genuinely interested in you with almost no effort.  

It’s silly how effective this is.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Inform & Train Advantage+ Audiences

One piece of feedback we’ve gotten from Facebook advertisers is that they have shifted away from retargeting and are focused on using Advantage+ audiences.

If you aren’t familiar, Advantage+ is Meta’s AI audience generator. It relies on past conversions, Pixel data, interactions with previous ads, and user behavior. 

Facebook’s “Advantage Plus” ads targeting can’t match the precision of actual first-party data.

However, you do have the option of providing targeting suggestions that Meta will initially prioritize.

You can add custom audiences, age ranges, genders, and even interest and behavior targets, to help point Meta’s AI in the right direction.

So if you aren’t running remarketing campaigns but are using Advantage+ audiences, you can take your first-party data and build custom audiences to inform and train Advantage+. 

When it comes to AI, the more data you can provide, the smarter it will be.

Your website visitors are your target audience. They are the people you want to reach. 

Use your website visitor data to inform and train Meta AI.

Build Better Lookalike Audiences

I’ll keep this part short but the bottom line is this – lookalike audiences are only as valuable as the data you provide.

If you are building really solid remarketing lists or using first-party data to inform your Advantage+ audiences, then you can use those same audiences to create better lookalike audiences.

Here’s a tip – let’s say you want to build a really solid lookalike audience.

Do you want to base it on everyone who has visited your site? 

No. 

You want to base it on your high-intent prospects and existing customers. 

Put X-ray on these ‘high-intent’ pages (think pricing pages or shopping carts) and start building your audience. 

This way, you’ll end up with a list of people who aren’t on your site to just read a blog post or window shop, but instead are truly interested in what you have to offer.

Remarket Like It’s 2019

Customers.ai is giving advertisers the ability to bring remarketing back from the dead and return it to it’s former days of glory.

Ad targeting is hard and with all of the privacy changes that continue to roll out, it’s only getting harder. 

Shouldn’t you be doing everything you can to ensure you are reaching your exact audience and driving the best ROAS possible?

The Customers.ai Website Visitor ID X-Ray pixel is free (and easy) to install. 

See for yourself how many visitors you can capture and just how fast and efficiently you can 3x your Facebook remarketing campaigns.

Start remarketing like it’s 2019 again!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start appeared first on Customers.ai.

The Facebook ad tools here will provide you with:

• Actionable performance insights
• Effective audience targeting abilities
• Innovative brand experiences 
• Better cost per results

The 20 Best Facebook Advertising Tools

4 BILLION.

That’s how many active monthly users we’re looking at when you add up user activity across all of Facebook’s properties.

Facebook has designed its ad platform so advertisers can run ads to reach users on all of the Facebook properties at once — Facebook, Messenger, WhatsApp, Instagram, Marketplace, and the Facebook Audience Network. 

You may already be familiar with Facebook’s suite of ad tools that advertisers use to create ads, run experiments, review performance and view competitor ads. 

There are also third-party platforms that will enhance every stage of an ad funnel and analysis.

At Customers.ai we’ve tried a lot of Facebook tools since it launched its ad platform in 2007. 

The tools here make up our actual stack of must-have software we use to break records in cost per acquisition and other key metrics.

Try these 20 Facebook advertising tools that will make your ad dollar reach further: 

1. Facebook Ads Manager and Ads Manager mobile app
2. Facebook Pixel
3. Customers.ai Cookieless Facebook Ad Pixel
4. WordStream Facebook Ads Grader
5. Unbounce landing page builder
6. HubSpot Ad Management Software
7. Facebook Insights audience tools
8. Facebook Restore: Enhanced Retargeting
9. AdEspresso management and reporting platform
10. Agorapulse Facebook Ads report
11. SEMrush social media ads
12. Hootsuite Ads
13. Canva Facebook ad creative tool
14. Facebook Ads Manager media tools
15. Boomerang and Instagram Story media creator
16. Facebook Ad Library
17. Facebook Insights
18. AdRoll Facebook marketing platform
19. Intent-based Consumer directory
20. Buffer AI Assistant

Let’s dive into the performance-boosting power of each tool here.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Facebook Advertising Tools #1. Facebook Ads Manager and Ads Manager mobile app

Ads Manager is Facebook’s advanced management platform for running paid media across the Facebook family of apps. You may already be using it to create audiences, run ad campaigns and experiments, and review performance.

But did you know that Facebook Ads Manager has a mobile app for iOS and Android with tons of bells and whistles?

Use the app to stay on the pulse of your Facebook ad performance and even create new ads and audiences on the go from your phone.

Facebook Advertising Tool #2. Facebook Pixel

The Facebook universal pixel is a foundational tool in any Facebook advertiser’s toolkit.

The pixel on you site or app will power the ability to create custom audiences based on user behavior on your website or app, and give you insights into conversions from your ads.

Be sure to install the Facebook Ad Pixel on your website, app and web properties so you can do advanced audience targeting and run event-based conversion campaigns.

Note: Facebook ad pixel match rates and audience sizes have drastically shrunk due to privacy changes and platform updates.

Facebook Advertising Tools #3. Customers.ai Cookieless Facebook Ad Pixel

Anyone who has run Facebook ads for some time knows how small audiences have become. iOS 14 drastically changed the Facebook landscape and now with the removal of third-party cookies across Chrome, it’s only going to shrink further.

It’s time for marketers to start collecting their own first-party data that can be synced with Facebook.

You can with the Customers.ai Cookieless Facebook Ad Pixel!

Capture your website visitors, create custom segments, and build remarketing audiences directly from the platform.

It’s super easy to set up and free to try!

To install the pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Facebook Advertising Tool #4. WordStream Facebook Ads Grader

Want a pointed review of your Facebook Ad account with a checklist of areas of improvement?

That’s exactly what you’ll get from the WordStream Facebook Ads Performance Grader.

Each recommendation includes you an action you can take that will increase your ads adherence to best practices, and a step closer to optimum ad setup, audience targeting and more.

Facebook Advertising Tool #5. Unbounce landing pages for social ads

When using Facebook traffic or conversion ads, you want to provide a high-converting experience on your website landing page.

Unbounce makes custom Facebook ad landing page creation possible by anyone, no coding skills required.

Facebook Advertising Tool #6. HubSpot Ad Management Software

HubSpot’s ad software allows you to create, manage, and report on your digital ads across Facebook, Instagram, and other various ad networks. This is an especially great option if you’re looking for an easy way to tie back your advertising to your entire marketing efforts, all in one place.

The free version is ideal if you’re getting started running Facebook ads and want to generate new leads. With a HubSpot free account, you’ll be able to:

• Build ads quickly and easily using the built-in editor
• Sync your leads to make sure all your contacts are in one place
• Access reports that will let you see exactly which ads your contacts clicked before converting

HubSpot’s free plan also includes additional tools to help you nurture your leads into customers:

• Form and popup builder
• Live chat and chatbots
• Landing page builder
• Email marketing
• And more

Once you begin to outgrow the free limits, HubSpot’s paid plans are designed to assist you on your journey and follow you through your growth as you scale your business.

Once you get more ad spend budget, you can upgrade to the premium features of HubSpot’s ad tool which will allow you to use retargeting to reach people based on their past interactions with you and what you know about them, as well as automate these processes, along with more detailed attribution reports.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Facebook Advertising Tool #7. Facebook Insights tools

The Audience Insights tool from Facebook lets you explore the audience targeting capabilities from the Facebook network.

Starting with the total Facebook population, layer on filters including whether they’re connected to your Page or Place, any of Facebook’s interest, behavior, and demographic audience targeting, age, gender and location.

Get familiar with the rich interest-based audience targeting with the Audience Insights tools located within Facebook IQ.

Facebook Advertising Tool #8. Facebook Restore

Restore from Customers.ai gives you back the remarketing audiences you thought were lost.

Restore sends your segmented audiences directly to Facebook, superpowering your retargeting audiences and getting back the audience match rates of old.

To use Restore, connect your Customers.ai audiences to Facebook and let it work it’s magic!

Facebook Advertising Tool #9. AdEspresso 

AdEspresso’s platform is an all-in-one digital advertising suite that lets you manage campaigns in Facebook Ads and other ad networks like Google.

This streamlines our team’s ad management by giving us a centralized place for collaboration, optimization, analysis and reporting.

There’s also a smart optimization engine that will automatically pause and run ads based on optimization rules for CPA, CPL and other metrics.

Facebook Advertising Tool #10. Agorapulse Ads Report

Let’s face it, Facebook’s native advertising reporting tools are lacking.

There’s data, but it can take a bit of work to get it in the form of insight-at-a-glance.

We like Agorapulse’s take on a visual centric report for Facebook Ads. The AdsReport is especially useful for agencies because it gleans insights and makes for a nice deliverable.

Facebook Advertising Tool #11. SEMrush social media ads

What SEMrush offers for digital advertisers is a simplified and streamlined process for creating ads.

Use the Social Media Ads tools in SEMrush’s Social Media Toolkit as part of a holistic system for gaining research and insights, competitor tracking, and developing ad creation.

Facebook Advertising Tools #12. Hootsuite Ads

Hootsuite is a proven platform for social media management teams with essential efficiencies like bulk post and scheduling.

The ads tools bring that collaboration and efficiency to social teams that work on the ads side, unifying the management across social and search platforms, and the organic and paid side of the house.

Facebook Advertising Tools #13. Canva ad creative

Innovative, eye-catching creative is a must in Facebook and Instagram advertising.

But that’s no small job. Each ad type has small differences in optimal image sizes. With all a nimble digital advertiser has to juggle, the ever-changing ad dimensions may send you over the edge.

Canva is one of the best options for DIY Facebook ad creative creation. The Pro tools make it possible to convert ad creative into different sizes automatically.

And there’s a big selection of animation stickers that will add scroll-stopping movement to your graphics.

Facebook Advertising Tool #14. Facebook Ads Manager Media Tools

Just in case you weren’t aware, you can use stock photos powered by Shutterstock directly from the ads creation process in Facebook Ads Manager.

Search stock photos when you create a single image ad.

Facebook also offers animated templates for creating a video or slideshow from your own images or graphics.

Facebook Advertising Tools #15: Facebook Ad Library

The best competitive intelligence tool for Facebook Ads out there is hands-down the Ad Library.

Search the Ad Library by advertiser name (i.e., your competitor) and you’ll see the ads they’re running or have run.

Precious data includes ad spend, sorting by impressions, and if the ad is active or inactive.

Facebook Advertising Tool #16: Boomerang and Instagram Stories

Users are spending a lot of time in Instagram Stories and you don’t need a big budget to create ad creative that blends naturally into the space.

Use the actual Story creator from your Instagram mobile app to add text and stickers to an image or video you upload to the editor. Use advanced camera features like lenses and Boomerang to create something that feels native to the format.

Then download your new creative and upload it into your Facebook ads management platform of choice.

Facebook Advertising Tools #17: Facebook Insights

What’s data-rich, integrated into every Facebook account, and totally free?

The Facebook analytics right insight Page Insights!

View the Facebook Page Insights within a Facebook Page to get data about people who interact with your Page, actions taken on your page, reach of your content, and more.

Many of the Facebook analytics reported right within Page Insights are broken down into paid and organic sources, giving you insights on reach, engagement, and more from advertising campaigns.

Facebook Advertising Tools #18: AdRoll

AdRoll is an advertising platform that provides tools for creating, managing, and optimizing digital advertising campaigns, including those on Facebook. 

AdRoll’s Facebook retargeting capabilities give ecommerce businesses a powerful tool to re-engage and convert potential customers. 

AdRoll directly integrates with Facebook and the platform’s advanced segmentation and dynamic ad creation lets advertisers tailor content based on users’ browsing history, preferences, and interactions.

Facebook Advertising Tools #19: Consumer Directory

We mentioned previously that Customers.ai can tell you exactly who is visiting your website and what pages they visit. These people make for the perfect retargeting audience and are the perfect way to grow our remarketing lists. 

Additionally, our intent-based Consumer Directory can help you not only enrich leads data but also build your Facebook retargeting list with customers who fit your ICP.

Facebook audiences are shrinking and with privacy changes continuing to roll out, the only way to grow your retargeting lists will to manually do so.

Facebook Advertising Tools #19: Instachamp Automated Social Media Messaging 

InstaChamp is the first Instagram-and-Facebook approved tool for business growth via messaging automation.

InstaChamp stands out for its comprehensive approach to social media engagement, particularly tailored to ecommerce businesses. What makes InstaChamp unique is its advanced automation features, including chatbots and personalized messaging, which facilitate instant and personalized interactions with customers. 

Plus, by automating responses, customer queries, and order updates on social media platforms, InstaChamp helps ecommerce businesses enhance customer satisfaction, streamline communication, and improve conversions.

Facebook Advertising Tools #20: Buffer AI Assistant

Buffer has a fresh set of tools that incorporate AI to help you make the most of your Facebook advertising efforts.

From AI-driven post creation to UTM tags and scheduling tools, Buffer has a ton of tools to help advertisers of all types.

You’ve seen a lot of Facebook advertising tools here today, I’d venture a few you’ve never heard of. Give them a try and let me know how it goes for you.

Important Next Steps

• Install Facebook customer chat on your website for free today with the Free Forever Customers.ai Stay Connected special edition.
• Talk and learn about chatbots with other enthusiasts. Join Customers.ai Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

FAQs about Facebook Advertising Tools

Q: What are Facebook advertising tools?

A: Facebook advertising tools are software or platforms designed to help businesses create, manage, and optimize their Facebook advertising campaigns. These tools offer various features such as ad creation, audience targeting, performance tracking, and analytics to enhance the effectiveness of Facebook advertising efforts.

Q: What are some popular Facebook advertising tools?

Some popular Facebook advertising tools include:

• Facebook Ads Manager
• Facebook Business Manager
• AdEspresso
• Qwaya
• Driftrock
• AdStage

These tools offer a range of features to streamline ad creation, audience targeting, optimization, and reporting.

Q: How do Facebook advertising tools help businesses?

Facebook advertising tools provide businesses with powerful features and functionalities to:

• Create visually appealing and compelling ads
• Target specific audiences based on demographics, interests, and behaviors
• Optimize ad campaigns to improve performance and maximize ROI
• Track and analyze ad performance through detailed reporting and analytics

These tools simplify the process of managing and optimizing Facebook advertising campaigns, helping businesses achieve better results and reach their marketing objectives.

Q: Are Facebook advertising tools suitable for small businesses?

Yes, Facebook advertising tools are suitable for businesses of all sizes, including small businesses. Many tools offer user-friendly interfaces, intuitive features, and budget-friendly options that cater specifically to the needs and resources of small businesses. These tools can help small businesses create effective Facebook ad campaigns, reach their target audiences, and achieve their marketing goals.

Q: What are Facebook advertising tools?

Facebook advertising tools are software and features provided by Facebook to create, manage, and optimize advertising campaigns on its platform, including Ads Manager, Business Manager, and Audience Insights.

Q: How do I access Facebook Ads Manager?

To access Facebook Ads Manager, log in to your Facebook account, go to your Facebook page, click on “Ad Center,” and then select “Ads Manager.”

Q: What is Facebook Business Manager?

Facebook Business Manager is a tool that allows you to manage your ad accounts, Pages, and the people who work on them—all in one place.

Q: Can I target specific audiences with Facebook ads?

Yes, Facebook ads allow you to target specific audiences based on demographics, interests, behaviors, and more to ensure your ads are seen by the right people.

Q: What is the Facebook Pixel?

The Facebook Pixel is a code that you place on your website to collect data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences, and remarket to people who have taken some kind of action on your website.

Q: How do I create a Lookalike Audience in Facebook Ads?

To create a Lookalike Audience, go to your Facebook Ads Manager, select “Audiences,” click on “Create Audience,” choose “Lookalike Audience,” and then follow the instructions to select your source audience and target location.

Q: What is the minimum budget for Facebook ads?

The minimum budget for Facebook ads depends on the ad type and billing method but generally starts at $1 per day for daily budgets and $5 total for lifetime budgets of an ad.

Q: Can I schedule Facebook ads in advance?

Yes, you can schedule Facebook ads in advance by selecting “Schedule” in the ad set level of your campaign setup and choosing your start and end dates.

Q: How can I measure the success of my Facebook ads?

Measure the success of your Facebook ads by using Facebook’s Ad Manager to track performance metrics such as reach, impressions, clicks, conversion rate, and return on ad spend (ROAS).

Q: What is Facebook Audience Insights?

Facebook Audience Insights is a tool that provides detailed demographics, interests, and behaviors of your target audience and the people who like your Facebook Page.

Q: How do I use Custom Audiences in Facebook Ads?

To use Custom Audiences, go to your Facebook Ads Manager, select “Audiences,” click “Create Audience,” choose “Custom Audience,” and follow the prompts to create an audience based on your own data sources like a customer list, website traffic, or app activity.

Q: What are Dynamic Ads on Facebook?

Dynamic Ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the Internet, by using your product catalog and setting up your campaign once.

Q: How do I optimize Facebook ads for mobile?

Optimize Facebook ads for mobile by using eye-catching images or videos, concise text, a clear call-to-action, and ensuring your landing page is mobile-friendly.

Q: What is Facebook’s Ad Library?

Facebook’s Ad Library is a public tool that allows anyone to search and view ads currently running across Facebook’s products, including the ad’s performance, spend, and audience demographics.

Q: Can I use video ads on Facebook?

Yes, Facebook supports video ads, and they can appear in News Feed, Stories, or as in-stream ads in longer Facebook videos.

Q: How do I stop my Facebook ad campaign?

To stop your Facebook ad campaign, go to Ads Manager, select the campaign, ad set, or ad you wish to stop, click on “Edit,” and then change the status to “Paused.”

Q: What is A/B testing in Facebook advertising?

A/B testing, or split testing, in Facebook advertising involves creating two or more versions of an ad to see which performs better by varying elements like the ad creative, target audience, or placement.

Q: How does Facebook’s bidding system work?

Facebook’s bidding system allows advertisers to bid for ad space based on the objectives they want to achieve, such as clicks, impressions, or conversions. The system then places ads based on the bid amount and the ad’s relevance and quality.

Q: Can I advertise on Instagram through Facebook Ads Manager?

Yes, you can advertise on Instagram through Facebook Ads Manager by selecting Instagram as a placement when you create your ad.

Q: How do I target my competitors’ audience with Facebook ads?

Target your competitors’ audience by using interests targeting in Facebook Ads Manager to include interests related to your competitors and exclude interests directly associated with your brand.

Q: What is the relevance score in Facebook ads?

The relevance score is a metric in Facebook ads that rates the quality and relevance of your ads to your target audience on a scale of 1 to 10, with 10 being the most relevant.

Q: Can I retarget visitors to my website with Facebook ads?

Yes, you can retarget visitors to your website with Facebook ads by creating a Custom Audience using the Facebook Pixel data from your website.

Q: How do I choose the right ad format for my Facebook campaign?

Choose the right ad format for your Facebook campaign by considering your campaign objective, the nature of your message, and your target audience’s preferences. Options include image, video, carousel, slideshow, and collection ads.

Q: What are Carousel Ads on Facebook?

Carousel Ads on Facebook allow you to showcase up to ten images or videos within a single ad, each with its own link, to highlight different products or tell a story.

Q: How can I increase engagement on my Facebook ads?

Increase engagement on your Facebook ads by using high-quality visuals, writing compelling ad copy, targeting the right audience, and including a clear call-to-action.

Q: What is the best time to run Facebook ads?

The best time to run Facebook ads varies depending on your target audience’s behavior, but you can use Facebook Insights to analyze when your audience is most active on the platform.

Q: Can I use Facebook ads for lead generation?

Yes, you can use Facebook ads for lead generation by creating lead ads that collect information from interested users without them needing to leave Facebook.

Q: How do I set up a Facebook ad campaign for local business promotion?

Set up a Facebook ad campaign for local business promotion by selecting “Reach” as your campaign objective and targeting your ads based on geographic location, age, gender, and interests relevant to your local community.

Q: What are Instant Experience ads on Facebook?

Instant Experience ads are full-screen ad experiences that load instantly on mobile devices, designed to capture the complete attention of your audience with interactive elements.

Q: How can I ensure my Facebook ads are GDPR compliant?

Ensure your Facebook ads are GDPR compliant by obtaining consent from individuals before collecting their data, being transparent about how you will use their data, and providing an option for users to opt-out or manage their data preferences.

Q: What is the primary function of Facebook’s Ads Manager tool?

The primary function of Facebook’s Ads Manager tool is to create, manage, and track the performance of advertising campaigns across Facebook’s platforms, offering detailed analytics and reporting features.

Q: How does the Facebook Pixel tool enhance ad targeting?

The Facebook Pixel enhances ad targeting by tracking user actions on your website, enabling you to create more targeted ads based on those actions, optimize campaigns for conversions, and retarget website visitors.

Q: Can Facebook’s Creative Hub tool help preview ads before they go live?

Yes, Facebook’s Creative Hub tool allows advertisers to mock up and preview ads in various formats before they go live, ensuring that the creative elements look as intended across different placements.

Q: What is the advantage of using Facebook’s Audience Insights tool for ad targeting?

The advantage of using Facebook’s Audience Insights tool is its ability to provide detailed information about your target audience’s demographics, interests, and behaviors, helping you to refine your ad targeting for better performance.

Q: How does Facebook’s Automated Rules tool assist in managing ad campaigns?

Facebook’s Automated Rules tool assists in managing ad campaigns by allowing advertisers to set rules for automatic adjustments to their campaigns based on specific criteria, such as pausing underperforming ads or adjusting budgets, thereby optimizing campaign performance with minimal manual intervention.

The post 20 Powerful Facebook Advertising Tools to Advance Your Ad Performance appeared first on Customers.ai.

However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads. 

Unfortunately for marketers, this isn’t a future problem. Meta Ads retargeting audiences are already shrinking!

There is an urgent need for strategic solutions to navigate the shrinking terrain of Meta Ads retargeting audiences. With more privacy changes likely on the way and cross-channel tracking already becoming more difficult, the time for action is now.

• Why Are Meta Ads Retargeting Audiences Shrinking?
• Strategies to Grow Your Meta Ads Retargeting Lists
• Future-Proofing Your Meta Ads Retargeting Strategies
• Meta Ads Retargeting Audience FAQs

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Why Are Meta Ads Retargeting Audiences Shrinking?

The shrinking of Meta Ads retargeting audiences can be attributed to a confluence of factors, each contributing to the challenging terrain businesses now navigate:

• iOS 14 Changes: The introduction of iOS 14 brought forth an era of heightened user privacy on Apple devices. With App Tracking Transparency (ATT), users gained control over whether apps, including those running Meta Ads, could track their activity across other apps and websites. With only 34% of users now opted-in and allowing tracking, this was and continues to be a major factor in shrinking retargeting audiences.

• Link Tracking Protection in iOS 17: The subsequent iOS 17 changes extended privacy measures, introducing Link Tracking Protection. This feature not only obstructs the conventional tracking of link clicks but also imposes limitations on the effectiveness of retargeting strategies, as it hampers the gathering of crucial user interaction data.

• Meta’s Evolving Targeting Options: Meta’s continuous removal of targeting options compounds the challenge. As privacy concerns grow, Meta has been compelled to adjust its targeting features, restricting the precision with which advertisers can reach their desired audience. A thorn in the side of marketers, this ongoing reduction of targeting options shrinks our list sizes and disrupts our once finely-tuned retargeting strategies.

The reality is that between iOS updates and Meta’s targeting adjustments, advertisers face a discernible reduction in retargeting audience size. 

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Adapting to Privacy Changes: Strategies to Grow Your Meta Ads Retargeting Lists

In the face of evolving privacy changes, businesses can proactively adapt and cultivate resilient retargeting lists through a multifaceted approach. These include:

1. Emphasize First-Party Data Collection

As tech companies continue to take away third-party data, prioritizing the development of robust first-party data sources is a must. Here are a few tips on how to collect first-party data:

• Compelling Lead Magnets: Create irresistible incentives that encourage users to willingly share their information. This could be in the form of exclusive content, discounts, or access to premium features. Tailor these lead magnets to align with your audience’s interests, ensuring a higher likelihood of opt-ins.

• Strategic Pop-Ups and Opt-In Forms: Implement strategic pop-ups and opt-in forms on your website. Ensure these are strategically timed and unobtrusive, providing visitors with a seamless experience and giving you the first-party data you need. Make sure to clearly communicate the value proposition of subscribing or sharing their information.

• Offer Personalized User Accounts: Encourage users to create personalized accounts on your platform. Highlight the benefits of an account, such as saved preferences, personalized recommendations, or exclusive access. This not only fosters a sense of belonging but also provides a direct channel for collecting user data with their consent.

• Interactive Content and Gamification: Engage users with interactive content and gamification elements to make the data collection process feel natural. Quizzes, polls, and games not only capture attention but also encourage participation. Incorporate data collection fields seamlessly within these interactive elements, turning the process into a more interactive and entertaining experience for users. 

• Utilize Website Visitor ID Tools: Website visitor identification tools like Customers.ai can help you capture user data, giving you access to names, emails, and even LinkedIn profiles of your site visitors. Most importantly, they give you YOUR data. That data can then be turned into retargeting campaigns, email campaigns, lead nurturing, and so much more.

The great thing is, you can install Customers.ai in under 90 seconds!

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Implementing the Website Visitor ID X-ray pixel along with these tips ensures that your first-party data collection efforts are not only effective but also align with ethical principles and user preferences, fostering a positive relationship between your brand and your audience.

2. Nurture Customer Relationships 

Shifting the focus from one-off transactions to building sustained relationships is pivotal in the post-privacy-change era. 

​​Beyond mere transactions, fostering genuine connections is the key to not only retaining customers but also leveraging them as advocates who organically contribute to the expansion of your Meta Ads retargeting lists. 

Here are three tips for effective customer nurturing campaigns:

• Personalized Communication: Tailor your communication to individual preferences, ensuring that each interaction feels personalized and relevant. Utilize customer data to understand their preferences, purchase history, and engagement patterns. Craft targeted messages that speak directly to their needs and interests, fostering a sense of connection and understanding.

• Exclusive Offers: Incentivize loyalty by providing exclusive offers and rewards to your existing customers. This could include early access to sales, special discounts, or loyalty programs. By making your customers feel valued and appreciated, you not only strengthen their loyalty but also create a positive association that encourages them to continue engaging with your brand.

• Consistent Engagement: Maintain a consistent and meaningful presence in your customers’ lives. Regularly communicate through various channels, including email, social media, and SMSt. Share relevant updates, industry insights, or exclusive behind-the-scenes content. Consistent engagement keeps your brand top-of-mind and reinforces the connection with your audience.

As satisfied customers become advocates, they amplify your brand’s reach through their networks, creating a ripple effect that extends the impact of your retargeting efforts.

3. Add Dynamic Retargeting to the Mix

Dynamic retargeting is a sophisticated advertising strategy that tailors ad content to individual users based on their previous interactions with a website or app. It utilizes real-time data to showcase products or services that users have previously shown interest in, creating highly personalized and relevant advertisements. 

As users browse the internet, dynamic retargeting ensures that they encounter tailored ads across various platforms, reinforcing brand awareness and encouraging them to revisit the site.

How does that help grow Meta Ads remarketing lists? It helps in two main ways:

• Relevance and Personalization: By delivering ads that align with users’ past interactions, dynamic retargeting enhances the relevance of your ads. This heightened relevance not only captures users’ attention but also increases the likelihood of them revisiting your website, thus growing your retargeting lists organically.

• Persistent Brand Presence: Dynamic retargeting ensures a persistent brand presence across users’ online journeys. Even within the constraints of privacy changes, the personalized nature of these ads fosters a sense of familiarity and connection. This consistency contributes to the overall effectiveness of your retargeting efforts.

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4. Build Lookalike Audiences from Customer Data 

Lookalike audiences have a number of benefits when it comes to growing your remarketing list and improving overall Meta Ads performance. These include:

• Increased Precision: Lookalike audiences enhance the precision of your targeting efforts by identifying and reaching users who exhibit characteristics similar to your existing customer base.

• Expanded Reach: By extending your reach to users who share traits with your established audience, you tap into a larger pool of potential customers who are more likely to be receptive to your Meta Ads retargeting campaigns.

• Optimized Ad Spend: Targeting lookalike audiences optimizes your ad spend by directing resources toward individuals who are more likely to engage with your content and convert.

By strategically building lookalike audiences from existing customer data, you can unlock the potential for substantial growth in your Meta Ads retargeting lists. Here’s how:

• Leverage Anonymous Visitor Data from Customers.ai: If you have the Website Visitor ID X-Ray pixel installed, you are already capturing visitors to your site. By understanding the characteristics of users who have engaged with your content, you can identify key attributes that define their target audience. This anonymized data serves as a foundation for building lookalike audiences that share similar traits and preferences and helps grow your retargeting lists.

• Leverage CRM Data: Your CRM system holds a wealth of information about your existing customer base. Analyze this data to identify key demographics, behaviors, and preferences exhibited by your most valuable customers. By extracting insights from CRM data, you can build lookalike audiences that mirror the characteristics of your high-converting customers.

• Use Existing Remarketing Audiences: Your existing remarketing audiences represent individuals who have already demonstrated interest in your products or services. By leveraging the data from these audiences, you can create lookalike audiences that share commonalities with your most engaged and responsive users, extending the reach of your retargeting efforts to a broader yet relevant pool of potential customers.

5. Fill the Top of Your Funnel Manually

We all want to grow our audience organically but as the saying goes, we don’t always get what we want. It’s why list buying is a common practice, especially when it comes to outbound marketing. 

Unfortunately, while buying leads can be a common practice, ensuring the quality and alignment with your ICP is more complicated. 

Typical list-buying companies can’t always deliver who you want, leading to wasted spend. 

The Customers.ai intent-based consumer directory gives you 10,000 in-market and interest-based targeting signals across 250 million U.S. consumers, allowing you to fill the top of your funnel with precision. 

By sorting and filtering based on your specific criteria, you can pinpoint individuals who genuinely align with your target audience, laying a solid foundation for a robust Meta Ads retargeting strategy and growing your lists.

Looking Forward: Future-Proofing Your Meta Ads Retargeting Strategies

Future-proofing your Meta Ads retargeting strategies will only become more important as tech companies continue to focus on privacy. Anticipating the impact of regulations and staying ahead of innovations is key to sustained success.

Predictions certainly suggest more stringent regulations on user data tracking, forcing marketers to brace for an environment where user consent and data protection take center stage. Staying informed and agile in adapting to evolving privacy standards will be crucial for maintaining effective retargeting strategies.

How to Future-Proof Your Retargeting Efforts

Nothing in life is guaranteed but we can certainly give ourselves the best chance at success. Along with the strategies we touched on above, there are two other ways we can future-proof our retargeting efforts: 

• Focus on First-Party Data: We said it earlier but the more data you own, the more successful your retargeting efforts will be. Get creative in capturing visitor data but don’t be obnoxious. Not every customer wants to be emailed or messaged. It’s why retargeting is such a great solution. It’s a way to touch potential customers without being pushy.

• Embrace Ethical Data Practices: Prioritize ethical data collection and usage to build trust with your audience. Transparent communication about data policies ensures compliance with evolving regulations and fosters positive relationships with users.

• Diversify Retargeting Channels: While we have been talking about Meta Ads, it is important to reduce dependency on a single platform. By diversifying retargeting efforts across various channels, we can hedge against the impact of specific platform changes and give ourselves a broader audience reach.

Know What’s Next

Keeping an eye on innovations within Meta Ads and the broader digital advertising landscape is essential for staying competitive. A few things that stand out to us:

• Advanced AI and Machine Learning: We are an AI company and we know AI is not just the future, but it’s already here. Advancements in AI and machine learning algorithms within Meta Ads will hopefully enable more sophisticated retargeting strategies. Utilize these tools to automate and optimize campaigns for better efficiency.

• Interactive and Immersive Ad Formats: Be on the lookout for new ad formats that prioritize interactivity and immersion. Engaging users through innovative formats enhances the user experience, making your retargeting efforts more impactful.

In navigating the future of retargeting, we have to be proactive in adapting to privacy changes and staying abreast of emerging innovations. Adapt or die.

Making Your Retargeting Troubles Disappear

The challenges posed by privacy changes to Meta Ads reach have reshaped the retargeting terrain, demanding strategic adaptation from marketers and advertisers across the board. 

To succeed, we not only have to understand why retargeting audiences are shrinking but also identify what we can do about it. From collecting first-party data and utilizing the strategies noted above to future-proofing our campaigns, there is no shortage of must-dos. 

Additionally, harnessing the power of tools like Customers.ai will be a game changer for businesses. 

Knowing who is on your website opens the door to bigger lists, bigger audiences, better targeting, and faster growth. 

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Meta Ads Retargeting Audience FAQs

Q. What is meta ads retargeting?

Meta ads retargeting involves displaying ads to users who have previously interacted with your website or content on platforms within the Meta ecosystem.

Q. How does meta ads retargeting work?

Meta ads retargeting uses cookies to track users’ online behavior, allowing advertisers to show targeted ads to individuals who have visited their website. With the depracation of cookies, companies will need to focus on first-party data.

Q. Why is retargeting important for Meta ads?

Retargeting on Meta is crucial for re-engaging potential customers, increasing brand awareness, and driving conversions by reaching users who have already shown interest.

Q. What are the key benefits of using meta ads for retargeting audiences?

Meta ads for retargeting audiences offer increased ad relevance, higher conversion rates, and cost-effective advertising by focusing on users with existing interest.

Q. How to set up meta ads retargeting campaigns?

To set up meta ads retargeting campaigns, use the Meta Ads Manager to create custom audiences based on website interactions and define ad placements.

Q. What are the best practices for optimizing meta ads retargeting?

Optimize meta ads retargeting by refining audience segments, crafting compelling ad creatives, and testing different ad formats to maximize engagement.

Q. Can you target specific pages with meta ads retargeting?

Yes, you can target specific pages or sections of your website by creating custom audiences based on users’ interactions with those pages.

Q. What types of interactions can be used for retargeting on Meta?

Interactions such as page visits, clicks, and form submissions can be used to create custom audiences for meta ads retargeting.

Q. How long should the retargeting duration be for meta ads?

The retargeting duration for meta ads should align with your sales cycle, but commonly ranges from 30 to 90 days for effective engagement.

Q. What is the relevance score in meta ads retargeting?

The relevance score measures the effectiveness of your Meta Ads by evaluating how well they resonate with the targeted audience. Higher scores often result in better ad performance.

Q. Are there budget considerations for meta ads retargeting campaigns?

Set a budget for your meta ads retargeting campaigns based on your advertising goals, audience size, and desired reach to control costs effectively.

Q. How to exclude certain audiences from meta ads retargeting?

Exclude specific audiences from meta ads retargeting by utilizing exclusion criteria in the Ads Manager when defining your custom audience.

Q. Can meta ads retargeting be used for e-commerce businesses?

Yes, meta ads retargeting is highly effective for e-commerce businesses, helping to re-engage potential customers and drive sales.

Q. What is the role of dynamic ads in meta ads retargeting?

Dynamic ads in meta ads retargeting automatically show users personalized content based on their previous interactions, enhancing relevancy and engagement.

Q. How can I measure the success of meta ads retargeting campaigns?

Measure success by tracking key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) in the Meta Ads Manager.

Q. What are the common mistakes to avoid in meta ads retargeting?

Avoid common mistakes in meta ads retargeting, such as neglecting to refresh creatives, targeting too broadly, and not analyzing campaign performance regularly.

Q. Is meta ads retargeting effective for B2B marketing?

Yes, meta ads retargeting is effective for B2B marketing, allowing businesses to stay top-of-mind with potential clients and nurture leads through the sales funnel.

Q. Can meta ads retargeting be combined with other advertising strategies?

Yes, combine meta ads retargeting with other strategies like lookalike audiences and interest targeting for a comprehensive and targeted advertising approach.

Q. How often should I update my meta ads retargeting creatives?

Update your meta ads retargeting creatives regularly to maintain audience interest and relevance, preventing ad fatigue.

Q. What role does audience segmentation play in meta ads retargeting?

Audience segmentation in meta ads retargeting allows you to tailor specific messages to different user segments, increasing the effectiveness of your campaigns.

Q. Are there privacy concerns with meta ads retargeting?

Address privacy concerns by ensuring compliance with data protection regulations and being transparent with users about your retargeting practices.

Q. Can I use meta ads retargeting for app installations?

Yes, meta ads retargeting can be employed to promote app installations by targeting users who have visited your app’s website or engaged with related content.

Q. What is the role of frequency capping in meta ads retargeting?

Frequency capping limits the number of times a user sees your ad, preventing ad fatigue and improving the overall user experience in meta ads retargeting.

Q. How can I create compelling ad copy for meta ads retargeting?

Craft compelling ad copy for meta ads retargeting by addressing pain points, highlighting benefits, and using concise language to capture audience attention.

Q. What are the best resources for staying updated on meta ads retargeting trends?

Stay updated on meta ads retargeting trends by following Meta’s official resources, industry blogs, and participating in relevant online communities and forums.

The post Future-Proofing Your Meta Ads Retargeting Strategies appeared first on Customers.ai.

Whichever kind of paid traffic you are using on Facebook, it’s incredibly important that you get your remarketing right, as this is what can make or break the profitability of a campaign. 

Dynamic remarketing on Facebook, if done correctly, can push you from breaking even into significant profit, so you’ll need to know exactly how to do it well.

You’ll struggle to find anyone more qualified to talk about Facebook remarketing than Dennis Yu from BlitzMetrics. I sat down with him to talk all about all the remarketing benefits, and some specific examples of how to conduct a super-successful Facebook remarketing campaign.

In this article, we’ll be covering the following:

• Why Facebook remarketing audiences are ideal for boosted posts
• The benefits of ThruPlay as a performance metric
• Why content snippets are so useful for dynamic remarketing on Facebook
• The numbers that you need to aim for
• The importance of building up custom audiences for remarketing Facebook ads
• You’ll have to handle rejection
• Leverage social proof to maximize engagement
• The 3-step process for success in Facebook remarketing with boosted posts
  1. Test what works
  2. A dollar a day
  3. Targeted ads
• Why you shouldn’t jump the gun
• Test, test, test!
• Closing thoughts on remarketing Facebook ads

Why Facebook remarketing audiences are ideal for boosted posts

When you’re thinking about boosting a post, your choice of audience segment can make or break your whole strategy.

If you have built up some custom audiences, they will be an extremely powerful asset when the time comes to choose who sees your boosted post. 

In other words, if you’ve properly built your targeting in advance, your posts will be massively effective as exactly the right people are going to see them. 

If you can pick out one of your custom audiences and know their position in your sales funnel, then you can boost the right kind of content to them that will do a great job getting them to the next stage in your funnel!

The benefits of ThruPlay as a performance metric

In case you don’t know, ThruPlay is an optimization and billing option offered by Facebook. 

If somebody watches the entirety (actually, 97%) of your video post, or the first 15 seconds of it, that counts as a ThruPlay.

This is a metric that gets counted by Facebook, and you can see on each video post how many ThruPlays you got. As it shows the people who stuck around to watch, this is a great way to understand how engaging your video was.

If you choose to optimize for ThruPlays, Facebook will do its superhuman magic and serve up your video to people who are most likely to stick around. This is very powerful!

If your post is not a video, then link clicks act as a very similar metric to gauge the level of interest, and you can evaluate the engagement in a similar way.

In the screenshot here, we can see that this video post received 2,600 Thruplays out of a total reach of 11,600. That’s an almost 25% ThruPlay rate, which is excellent.

Why content snippets are so useful for dynamic remarketing on Facebook

Building content sequences is one of the secret arts of Facebook remarketing, and not enough people are making proper use of this sophisticated but effective concept.

For example, let’s say that one of your products is a digital course, and you’re looking for new ways to promote it as you aren’t getting the level of sales that you want.

What you could do is create some short clips taken from your course to give people a flavor of it, and also some video testimonials from happy customers. These will make up a collection of content snippets that you can then create as video posts.

Once you get some engagement on these posts, you can then take that specific, top-of-funnel audience which is showing engagement and interest, and remarket them to your more salesy post further down the funnel by boosting that post specifically to them.

In a way, the snippet acts as a bait which you can use to reel in your targets to the next post in the funnel. 

This is the essence of dynamic remarketing on Facebook, and the remarketing can be done with either a boosted post or an ad.

To become very successful with your remarketing, consider collecting up a good volume of short-form content so you’ll have enough posts to use for this purpose. The volume of content you collect should be sufficient for a good amount of testing.

The numbers that you need to aim for

When you’re boosting posts for remarketing, you’ll need to keep a close eye on your performance metrics.

In fact, when most people boost posts, they don’t even bother to look back on their results and evaluate the next step, which means either killing the boost or adding money to the budget if it’s successful. This is a critical mistake.

No wonder you can find so many articles online saying that boosting posts is a waste of money – they are not evaluating properly!

When establishing the success of a video post, you’ll want to look for about 20%-30% ThruPlays.

If your posts are B2B in nature, then you’ll want to aim for a ThruPlay cost of 5-10 cents, or 2-5 cents B2C.

The most important thing to remember is that 90% of what you do won’t work, so be prepared to kill roughly 9 out of every 10 posts you try. This is really a numbers game.

Of the remaining 10%, you’ll want to expand the budget on 5%, 3% might need switching to a different audience, and in the 2% of cases that do really well, you’ll want to stack-boost, which means running 3-4 ads to the post at the same time.

Following Dennis Yu’s famed dollar-a-day strategy, you’ll spend $7 over a week boosting your post, and after that week has passed, it’s time to evaluate. 

In most cases you’ll kill off the boost as it’s not working, but if the numbers are good, consider upping your weekly budget to $30 and testing again. If it’s still good, give it $100 a week. You can even go up to $1000 a week if it’s still doing well!

Everybody wants an evergreen funnel, so keep boosting what works, even if the posts are getting very old.

Bonus tip: To keep track of how many times you’ve added to your budget, leave a clue in the cents! For example, if you’re increasing budget for a third time up to $50, then set the budget as $50.03. You’ll thank yourself later!

The importance of building up custom audiences for remarketing Facebook ads

One very important point to grasp here is that you need to keep building up remarketing audiences so that you can keep optimizing your targeting.

In order to measure the value of your boosted posts and to maximize their ROI, you need to create remarketing audiences from their successful results. This is not as easy as looking at Facebook ad metrics which are all done for you.

That’s probably why so many people don’t bother boosting posts, but they’re missing an opportunity!

If you boost a post and people engage, you need to set up the next stage for them. Engagement is a gift that you should never waste!

You’ll have to handle rejection

When you’re doing boosted posts, you’re more likely to have rejections from Facebook because boosted posts have to pass two levels of approval, whereas traditional ads only need to pass one.

Your post will have to pass Facebook’s standard terms of service as well as Facebook Ads policy too.

Don’t worry too much about any rejected posts that you get. Keep persevering, as leveraging boosted posts is more than worth this extra hassle. This is yet another obstacle that your competition may be too lazy to get past.

A lot of Facebook Ads reps and experts advise against boosting posts because of this inconvenience. Don’t listen to them!

Leverage social proof to maximize engagement

We all know how important authority and social proof are to building a successful marketing automation, and boosting your posts can help you with this, as the boost can make you ‘look bigger than you are.’

If you have footage of yourself on stage, or speaking with people who are well-known in your field, then it’s a great idea to create content snippets and test what works as a post. Boost the ones that work and build those remarketing audiences!

Below is an example from Dennis Yu, who posted a video of his conversation with AJ Wilcox, a well-known LinkedIn specialist.

The 3-step process for success in Facebook remarketing with boosted posts

To help you better understand how to get started with this excellent strategy, let’s boil it down to three steps!

Step 1: Test what works

Find out which of your posts work well for boosting. You don’t want to waste time and money boosting posts that are not likely to receive the engagement that you need.

Step 2: A dollar a day

Once you’ve got some well-chosen posts that show signs of good engagement, start boosting them with a dollar a day for 7 days, with engagement as your primary goal. 

You’ll spend only $7 over the week, and the results will tell you enough about what you should do next.

When you find your winner, increase your budget incrementally and boost the post some more. The more engagement you can get, the bigger the remarketing audience you can use when you create your automation.

Step 3: Targeted ads

Once you have used the first two steps to build highly targeted custom audiences, you’re ready to run brilliantly targeted ads to whichever call-to-action you’d like, whether that’s a Messenger chat window or whatever else!

Why you shouldn’t jump the gun

Every internet marketer always has the end conversion in mind, so this can be a difficult strategy to accept.

Most people are eager for the sale and want to drive traffic straight to the location of their final conversion objective, whether that is a messaging automation, a landing page, or whatever other destination you have in mind.

With this highly effective boosted post remarketing strategy, you’ll have to stay patient and postpone that final conversion. For the strategy to work, you must use the boosted posts to build the remarketing audiences first.

That’s the thing though – the more targeted the audience, the better the conversions. So delay that gratification!

Test, test, test!

As we mentioned earlier, 90% of your posts won’t work and you’ll have to kill them off.

Keep this statistic in mind and don’t be discouraged. You’ll constantly need to remind yourself that you’re only expecting 1 in every 10 posts to work.

If you keep trying and keep testing, success is inevitable with this method!

Closing thoughts on remarketing Facebook ads

Dynamic remarketing on Facebook using boosted posts doesn’t seem to be so straightforward at first, and you’ll need to build up a good volume of content to get good tests.

On top of that, many quite authoritative people in the Facebook Ads space like to discourage boosting posts altogether.

However, if you persevere with your content and testing, you will find that creating remarketing audiences by boosting your posts makes an incredible amount of sense, and once you’re used to the method you’ll treasure it as a highly effective tool in your marketing arsenal!

Are you doing Facebook remarketing? Let us know how it’s going and any questions you have in the comments.

Important Next Steps

• Sign up for Customers.ai sales outreach automation platform to build your outreach funnels.
• Subscribe to Customers.ai’s Automation Training for Marketers YouTube channel to get notified when new chat marketing tutorials and stories are added each week.
• Want to talk to other automation enthusiasts about sales and marketing automation? Join Customers.ai Island on Facebook!

The post How to Do Facebook Remarketing in 2022 with Dennis Yu appeared first on Customers.ai.

More likes, more followers, and big fancy #s for reach, engagement, and clicks. We’re good here, right? 

Not quite. 

Facebook Ad reporting is your golden ticket to proving real value that aligns with your client’s KPIs.

It’s easy to feel lost in the Facebook Business Manager maze. Facebook Ads Manager has a few templates but you want to look pro and provide meaningful Facebook Analytics for clients. 

In this article, I’m going to walk you through some of the most meaningful metrics followed by how to wrap them into an easy-to-use and automatically scheduled ROI report in 4 easy steps.

1. Choose the most impactful metrics for your Facebook Ad reporting
2. Use breakdowns to extract the data diamonds that will dazzle your clients
3. Review and save the report
4. Export the report and schedule an email 

Grab your liquid fuel and let’s demystify how to create, customize, export, share and schedule Unicorn quality Facebook Ad reports!

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Facebook Ad Reporting Step #1: Choose The Most Impactful Metrics For Your Facebook Ad Reporting

Rather than instantly overwhelm you with the whole gamut of ways to create custom Facebook Ad reporting and other Facebook ad hacks, we are going to hone in on some common client-requested metrics across various industries. 

Where in Ads Manager can you find your reports?

Head over to “Ads Manager” on the left menu of your Facebook Business Manager homepage. 

On the right hand side of the following screen will be two tabs under “Customize Pivot Table” (or Trend Chart or Bar Chart). Let’s check out “Metrics” first, followed by “Breakdowns” for your Facebook Ad reporting. 

There are so many metrics to choose from. Check out Facebook’s handy “Glossary of Ad Terms” for a list of them all. 

This is just a sliver of the full alphabetical list of Facebook Ad reporting metrics at your disposal. 

So the key is to select the metrics that will align with your desired KPIs and demonstrate ROI as clearly as possible. 

Obviously, this looks different for each individual client. As I mentioned earlier, Facebook makes some decent assumptions with their provided Facebook Ad reporting templates (which you can access from the ad Campaign, Ad Set or Ads, then click the “Reports” dropdown, then select “Export”.

After you’ve accessed Facebook Ads Manager via Business Manager, when you click on “Reports”, some “Suggested Report Templates” will show up on the right side of the Ad Reporting screen. 

If you came here simply wondering, “how do I get a Facebook ad report?” then you can probably stop right here. 

But if you’re ready to take your Facebook Ad reporting to the next level, let’s dive further into the metrics on your new custom report so that you can easily monitor Facebook ads more effectively.

Choose Your Metrics

There is no right or wrong way to use Facebook Ad reporting, and these metrics are simply suggestions, based on my personal experience of most meaningful insights for a myriad of clients.

• Conversions
• Cost Per Result 
• Click-through Rate

Conversions are probably the most important metric for the majority of your clients. 

It’s a quick and easy way to show them exactly how well your campaigns are getting people to perform the desired action at a high rate. 

You can have a million clicks but all that really matters is the number of conversions.

This metric runs deep with tons of specific conversion-style metrics, but some of them are really not conducive to proving your Facebook ads ROI-worthy.

The granular metrics for Conversions that are probably the most impactful for proving ROI are: 

• Leads from your website
• Website registrations/sign-ups
• Completed purchases on website
• Website Searches 

These are just a sample of solid ROI metrics for sales. 

Maybe your ads have nothing to do with driving traffic or leads to a website. In that case, scan through the oodles of metrics for the one that matches your client’s direct source of revenue.

Cost per Result (CPR) informs you of how much it costs to get a conversion. What is the ultimate goal of your ad campaign? This is the metric you set as your “result”, let’s say, website conversions.

The goal is to have the lowest cost per result possible, which is equally important as your conversions. 

Which if you are on the quest for the holy-lowest-CPR, then study these Facebook ad examples and copy them or make them your own for lower CPRs and stronger CTRs.

Click-through rate (CTR) is another heavy hitter on most digital marketer’s Facebook ad reporting repertoire. 

This figure is the result of the total clicks on your ad divided by impressions. 

It essentially tells you if your ad creative and content are good. A high CTR means the targeting is spot-on and the right people are seeing the ads, and they like what they see. 

If you have a low CTR, then you need to adjust your creative or CTA or offer/promotion. Make it more intriguing, ask yourself, “why would I click on this ad?”

An excellent CTR is probably going to be anything above 2-3%.

If you are hitting those percentages, you know it’s a good idea and good value to invest more ad budget on that particular ad’s spend. 

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Choose Your Breakdowns

Before we got knee deep in Facebook Ad reporting metrics, we discussed another important aspect of creating a custom Facebook ad report, “Breakdowns”.

This is where you are going to find some of your best data points. 

You can get very specific with your report’s breakdowns. Some common questions that breakdowns can answer are: 

• What demographics have the best CPA?
• Which regions are not converting? 
• What age group or gender are clicking your ads?
• Which CTA, Headline, Image/Video, and other creative are converting? 

All of these answers and more can be found in the nifty “Breakdowns” tab. 

Facebook Ad Reporting Bonus Tip: You can easily customize the columns of your report by clicking the three dots under “Customize Pivot Table” on the right. Under “Manage” click on “# Selected Columns”. 

Then, click the X net to any metric or breakdown you’d like to eliminate from your report. Drag and drop in the priority of your preference. 

Declutter and leave only the must-haves.

Review And Save The Report

You’ve built out a meaningful Facebook ads report by including the metrics that matter the most to your clients. 

Your breakdowns splice your data into fascinating tidbits that make your report easier to digest and add value. 

Now it’s time to save your Facebook Ad reporting masterpiece! 

This is pretty straightforward. 

Click the blue “Save” button at the top right of your Ads Manager screen. 

Your custom report will now appear on the home screen of your “Ads Reporting” tab in Facebook Business Manager.

Woohoo! Now let’s automate this! 

Export The Report And Schedule An Email 

This is the best part, the fruits of your labor! 

There are two ways to share your Facebook Ads report. 

1. Click the “Export” button from either the homescreen of Ads Reporting:

1. Or click the “Export” button from within Ads Manager: 

Schedule An Email

Build your report once, schedule it and forget it! (Well… don’t be a lazy marketer, keep an eye on it and routinely share key insights with your client and better inform your strategy). 

• Create your report
• Click into the report in “Ads Reporting” 
• Click the blue link beneath the report name title

• In the pop-up window that appears, move the “Schedule Email” slider to “On”. 
• Input the email addresses of multiple people. 
• Click “Apply” and then “Save” to confirm your recurring email.

Boom! You are done, congrats!  

Now that you have the best Facebook ad reporting down pat, start running more impactful ad campaigns so you have something juicy to report! Here are a few of our own high-converting Facebook Messenger ad examples that you can freely reap the rewards from. 

Conclusion

Facebook ad reporting is an essential part of digital marketing. 

And yet, so many marketers aren’t willing to get their hands dirty with these meaningful metrics. 

Totally understandable, considering the landslide of metrics coming down Mount Facebook since the moment you hit “Go” on your ad campaign(s).

Think about your need-to-haves vs. nice-to-haves and eliminate the niceties or you’ll overwhelm yourself and your client.

Remember, if you focus on real conversions for your clients, to prove you are turning a profit, your Facebook Ad reporting is off to a great start. 

Follow up conversions metrics with Cost per Result to know what your conversions cost and profit margins are. 

Finally, always consider Click-through Rate to know if your value prop is good enough or if your creative is lacking and needs a refresh or a new angle. 

Most marketers know that a lot of the magic happens after the clicks, lead captures, and initial engagements. Make sure you are following the best Facebook retargeting strategy to bring home the ROI.

Also, consider Messenger Sponsored Messages to skip the newsfeed battle altogether and guarantee your ads visibility and converting power. 

If you are looking for more compelling ads with the best CTR and ROI, consider the insanely effective Click-to-Messenger ad objective combined with the power of Customers.ai. Did you know that you can link ads to Messenger? Yes! 

Sign up for your Customers.ai OmniChatⓇ account today to auto-respond to, qualify, and convert your leads!

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Important Next Steps

The post Facebook Ad Reporting In 4 Easy Steps appeared first on Customers.ai.

However, it’s not exactly clear how to go about speaking to an actual Facebook representative. A real-life person? They do exist! 

Well then, where do you turn for your Facebook Ads customer service? 

Live Chat With Facebook Chat Support

If you’re not one of the lucky ones with a Facebook Ads rep assigned to your account, then you’ve probably run into a bunch of run-around answers on how to speak to a human at Facebook Ads. 

Facebook Ads are problematic, and you’re bound to have some questions come up. Perhaps you are having pixel problems, billing issues, outrageous metrics, or ad delivery issues.

Whatever your issues are, contacting Facebook ads customer service is an option. This will probably be a better use of your time than trying to search through all of the support resources or Google. 

It should be easy, right?

Never!

Okay, here’s how to talk to a human from Facebook Ads customer service. 

And good news, it’s not that hard! 

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Contacting Facebook Ads Customer Service 

You’re ready, you’ve got a pen or pencil, notepad, coffee or tea, and it’s time to talk to a real live human at Facebook Ads, hopefully.

Most Common Reasons For Contacting Facebook Ads Customer Support

1. Your Facebook ads are not approved. What are Facebook’s ad policies? There is a lot of prohibited content and Facebook provides a list here. 

However, if you can’t edit your ad to an approved status, move to the next common reason for contacting Facebook Ads customer support, appealing your rejected ad. 

2. You want to appeal a rejected Facebook Ad. Head over to the ‘Account Quality’ Facebook resource page, if it’s your first time, you’ll be greeted with this: 

This is a convenient dashboard to keep track of all of your questions, concerns, and complaints with Facebook Ads customer service. 

3. Facebook ads are rejected, then approved, and rejected again — what gives!? If your ad was unjustly disapproved or stuck in limbo, appeal it here. 

4. You’ve been locked out of a client’s Facebook page.

5. A client forgot their password and no longer has access to the associated email address.

6. Concerns over harassment on a Facebook page.

7. Someone is impersonating you or identity-theft concerns.

8. A client or relative has passed away and you need to get access to their Facebook account.

9. A client’s personal Facebook account has been hacked, giving the hacker access to their Facebook Business page.

10. You are having issues with increasing your billing threshold or Ads payments problems. Fill out this form. 

11. Your ad account has been flagged, restricted, or disabled for not following Facebook ad policies. You can submit an appeal with Facebook ads customer service here.

How Do I Contact Facebook Ad Support? 

You must have an active Facebook Ads account to contact Facebook Ads customer service.

If you do not have an active Facebook Ads account:

1. Log in to Facebook with your personal login.
2. Head over to https://business.facebook.com/ and click “Create Account”.
3. Enter your business name, select your Page, and provide your name and work email.
4. Fill out the remaining required fields. All of which are pretty self-explanatory.
5. Once completed, navigate to https://business.facebook.com/settings/ad-accounts.
6. Open a new tab and go to https://www.facebook.com/ads/manager/accounts/.
7. Copy the ID (8 or 16 digit number).
8. Return to the Business Manager Settings and click “Add New Ad Accounts”, then select “Claim an Ad Account”.
9. Paste your ID and click “Claim Ad Account”.

Now go run some ads or click “Boost” on a post and bill it to your account. You’re ready for the next steps! 

If you do have an active Facebook Ads account: 

1. Go to https://www.facebook.com/business/help.
2. Scroll down until you see “Still Need Help?” and then click the “Get Started” button.  

Next, select the asset that you need help with and on the following page, choose what you need help with from the options.

The next screen will ask you to select the category of your support request. 

Click “Ads” or whatever you are looking for help with. Then, scroll down until you see “Still Need Help? Contact Support” where you should see a “Chat” or “Email” option populate. 

The “Chat” and “Email” links may not appear if you are trying after hours. Try back during regular business hours. 

Unbeknownst to most marketers and non-marketers alike, Facebook may or may not have these “Chat” and “Email” links appear for you. It’s biased, without explanation — but for sure, you need to have an active Facebook Ads account.

You’d expect Facebook to have a chatbot or something that was able to answer FAQs 24/7. 

Did you know you can make a Q and A chatbot and have customer support for your business that works across your website, Facebook Business Page, SMS Text, and more? 

Give your business a better customer experience with Customers.ai OmniChat.

How Do I Contact Facebook By Phone?

Sorry but Facebook isn’t going to hand out a Facebook customer care number you can simply dial (they have chatbots for your FAQs, which are much more efficient, come on, get friendly with a Facebook bot!) 

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Can I Talk To A Live Person At Facebook?

We already covered that Facebook phones would obviously be manned by cyborgs that all have Zuckerberg’s face, of course!

So, the answer is… maybe? They will call you, and they do have reps, but you don’t call them. 

Got it? 

Don’t mess with Facebook Ads customer service, fuggedaboutit. 

The Secret List Of Facebook Ads Customer Service Email Addresses

These are hit or miss – you might get a quick reply, or you might be stuck in limbo. If you are desperate, roll the dice and give one a try!

disabled@facebook.com – Use this email address regarding disabled accounts, hacked accounts, password resets, and other problems with your Page.

appeals@facebook.com – For appeals if your content has been blocked or accounts suspended.

support@facebook.com – This is casting a wide net. You’d better be very specific about your issue when using this generic email.

platformcs@support.facebook.com – For financial issues related to your Facebook page or ads.

abuse@facebook.com – They are on top of this one, rightfully so. Don’t take advantage or misuse it. This email is for any abusive or harassment situation.

Use Snail Mail As A Last Ditch Effort

You’ve tried everything and still want an answer to your unfathomably unique question. We don’t think you would do this, but you can (are you okay?). Here is Facebook’s address:

Facebook, Inc

1601 S. California Ave

Palo Alto, CA 94304

Don’t Put All Of Your Facebook Ads Customer Service Requests In One Basket

In summary, you want to try multiple avenues to get the fastest response from Facebook Ads customer service. It’s not that hard, but it’s not the most straightforward support system either. 

Follow our steps above when you get tired of Facebook’s hierarchy of support, and you should be able to resolve your issue one way or another. 

Resolve your prospects and customers’ concerns or needs with your own 24/7 customer support chatbot that works seamlessly across your website, Facebook page, Instagram page, and SMS phone number all from one user-friendly dashboard. 

Besides giving your prospects and customers faster answers and therefore creating a better impression and customer experience (which leads to more sales!) your Customers.ai OmniChannel chatbot can be used for much more. 

• Live chat takeover that closes more deals and retains customers. You can easily setup Customers.ai to send a notification to yourself or your on-call live agent via mobile, email, or browser to suavely step in to your chatbot drip sequence using keyword triggers. 

• Customer satisfaction surveys with a conversational drip sequence that gets 3X more engagement than traditional forms or email surveys. It’s easy to setup and gives you the most valuable insights from your customers. 

That’s just the tip of the chatbot software iceberg. 

You can create pre-qualification drip sequences, a complete Messenger funnel with Click-to-Messenger ads with a 100% conversion rate, contacts list builder, and oodles of other Unicorn marketing tools.

See Who Is On Your Site Right Now!

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Important Next Steps

• Upgrade your Instagram and Facebook with 100% Meta-approved comment and DM automation to grow your audience, engagement and sales. InstaChamp is free for Creators this week!
• Join the Customers.ai Facebook group to get and give help on chatbot marketing. We have over 40,000 members and counting.
• Do yourself a favor by signing up for Customers.ai blog updates. We only send the most actionable and high-impact marketing tactics to your inbox.

Frequently Asked Questions

1. How can I contact Facebook Ads customer service?

To contact Facebook Ads customer service, you can visit the Facebook Ads Help Center at https://www.facebook.com/business/help. From there, you can browse through various topics or search for specific issues you need assistance with. You can also find options to contact Facebook Ads support directly, such as through live chat or submitting a support request.

2. What information should I provide when contacting Facebook Ads customer service?

When contacting Facebook Ads customer service, it’s helpful to provide specific details about your issue or question. This may include your ad account ID, the campaign or ad set name, any error messages you received, and a clear description of the problem you’re experiencing. The more information you can provide, the better equipped they will be to assist you efficiently.

3. Is there a phone number to reach Facebook Ads customer service?

Facebook Ads customer service primarily offers support through online channels such as live chat and support requests. As of the latest information available, there isn’t a publicly available phone number specifically dedicated to Facebook Ads customer service. It’s recommended to use the online support options provided by Facebook to seek assistance.

The post How to Get Help from Facebook Ads Customer Service appeared first on Customers.ai.

The concept is simple, instead of doing what everyone else is doing, send Facebook ad traffic to a fun and engaging chatbot dialogue that has a 100% conversion rate. 

Wait, what? 100% conversion rate? 

Yes, you read that right, and let me explain a bit further. No, I’m not promising that 100% of people that click on your ads will buy your product. If I could do that, then I’d be giving Elon a run for his money. However, you will capture the contact information of every person that clicks on Facebook Ads linking to Messenger. 

So, unlike your average Facebook Ads where capturing contact information is likely going to happen 1 to 3 steps down the line from clicking on your ad, when you link ads to Messenger, you capture that contact data the moment someone clicks on your ad.

Pretty cool, right?

So, how do you get your ad traffic to go directly to Messenger? If you want to build a Facebook Messenger funnel, you need a chatbot builder, like Customers.ai. And this isn’t just my suggestion. In order to link ads to Messenger that start a chatbot dialogue, you absolutely need a chatbot builder, because Facebook does not have one.

Messenger does not have a native chatbot builder to create the content, funnels, and conversational dialogue you want to send traffic to. A chatbot dialogue editor on Facebook doesn’t exist.

In this article, I’m going to show you multiple ways to link ads to Messenger chatbot dialogues that will result in more leads captured, increased conversion and engagement rates, as well as an interactive advertising experience that only chatbots can deliver!

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Why Would You Want to Link Ads to Messenger?

Facebook Messenger ads significantly outperform your average Facebook ads and present a rare opportunity that savvy digital marketers are taking advantage of in 2021.

In fact, Messenger ads outperform other ads by 2X-10X!

There are three key components that make Facebook Messenger ads so successful:

• Messenger is where conversations happen, and nothing beats a conversation for closing sales.
• Consumers would rather chat in real-time with businesses than talk on the phone or email.
• Businesses can scale conversations in Messenger thanks to chatbot automation.

View and interact with a Facebook Messenger Ad example for yourself with this link. 

You’ll notice that it looks just like a normal Facebook ad. But if you test it out by adding it to your Facebook News Feed and click on the Send Message button, it will open a chatbot dialogue in Messenger!

At the end of the day, every ad is going to be judged a success or flop by key metrics: lead volume, cost per lead, and sales.

All the bells and whistles don’t mean anything if the ad doesn’t add up on paper.

So here’s where Facebook Messenger ads win the title of the best ad out there.

Four unique benefits of Facebook Messenger ads:

• Instant lead capture
• Mobile-friendly
• Automated qualification and follow-up
• Highly personalized and relevant
• The results? An increase in Facebook ad performance.

So let’s get to it and unveil the chatbot tools which make it possible to build interactive Facebook Messenger ad funnels!

How To Link Ads to Messenger

There are a handful of different ways that you can link ads to Messenger. 

But remember, you need a chatbot builder to do this. So start by creating a free Customers.ai account to follow along or create your first Facebook Ad that links to Messenger!

Messenger ads are a premium Customers.ai feature, however, you can test them out for free with a trial of advanced features ????.

Here are 3 ways to link Facebook ads to a Messenger bot: 

1. Syncing Your Facebook Ads Manager Account with Customers.ai 
2. Add a snippet of code from the chatbot builder to Facebook Ads Manager, or
3. Use a Facebook Messenger link — which can be shared anywhere!

Regardless of the way you decide to link ads to Messenger, we highly recommend building your Messenger ads from scratch, directly inside the chatbot builder of Customers.ai.

And because you need a chatbot builder to link ads to Messenger chatbot dialogues, it makes everything much less complicated to do everything within Customers.ai. As you’ll see, your next best option is to building your ad on Facebook and create the chatbot dialogue in Customers.ai.

Instead, you can both build the Messenger ad and the dialogue in Customers.ai without ever opening your Facebook Ads Manager. Super Easy! 

So, ready to learn how to get more leads from Facebook by sending your Facebook ad audience into your chatbot Messenger funnel? Let’s do it!

Link Ads to Messenger Tactic #1: Sync Your Facebook Ads Manager Account with Customers.ai

Step 1: Before you can try any of these advanced Facebook ad tactics, sync your Facebook Ads Manager account to Customers.ai!

You don’t need to create anything in Ads Manager to do this. Everything will be copied over to your Facebook Ads Account from Customers.ai.

Then, you can sync one of your existing ads created in your Facebook Ads Manager, or create a Messenger ad directly in Customers.ai, like so:

Build a Messenger lead qualification funnel directly inside of Customers.ai

Say you’re building a new ad from scratch. You have options:

1. Build the ad in Ads Manager 
2. Build the ad in Customers.ai

Your choice. Choose what you’re most comfortable with.

Either way, you can still link the ad to Messenger.

If you decide to build the ad directly in Customers.ai (which we recommend), when you link the ad to Messenger, you also have options for how to connect the ad to your Facebook Messenger bot:

• A) Build the post-click bot follow-up in Customers.ai and then sync the bot to the ad.
• B) Build the post-click bot follow-up in Customers.ai and then copy the JSON and URL parameter manually.

Option A is going to be preferred by more than 9 out of 10 users, so here’s what that process looks like:

Step 1: Start by choosing to create an ad directly in Customers.ai. Then select your Facebook ad account and set up your ad campaign the same way you would in your Facebook Ads Manager. 

Step 2: Set up the ad set, budget, bid, and schedule. Then you can create your target audience or create a custom audience, which can include your Messenger contacts. 

Again, this is exactly the same as creating an audience in your Facebook Ads Manager account, plus the ability to use audience segmentation tools to target your contacts in Customers.ai.

You can learn more about how to segment an audience here.

Then, create your ad copy and upload your Facebook ad creative!

You can also build out the chatbot dialogue that takes place after the user clicks on the Send Message button here, or connect any chatbot dialogue from your Customers.ai chatbot to the ad.

So, if you haven’t already, experience a Messenger ad for yourself here!

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Have an Existing Facebook Ad Link to Messenger

If you have your existing Facebook Messenger campaigns and want to switch them over to an automated chatbot funnel, you can connect a dialogue to an existing ad in your Facebook Ads Manager account.

Yes, you can clone your existing Facebook Ad and turn it into what’s known as a Click-to-Messenger ad. 

Why would you want to do this? 

• You have an awesome ad that performs well for your business objectives.
• You have some kick-butt ad copy and ad creative!
• You have a well-oiled retargeting funnel in place — a perfect opportunity to test out the best Facebook retargeting strategy!

To link your top-performing Facebook Ads to Messenger, simply clone that ad in Customers.ai and set up the post-click experience to be a lead qualifying Messenger bot with Customers.ai’s advanced bot builder.

Then choose the Facebook Ad by finding it from the drop-down menus and it will auto-populate inside of Customers.ai.

Link Ads to Messenger Tactic #2: Add Code From Chatbot Builder to Link to a Facebook Ad

There are only a few reasons to use this method. So unless you’re doing something that we don’t know about, you might as well skip down to our third use case ????.

There are some people that try to link ads to Messenger without a bot. However, that process makes little sense, because all it does is send a notification to a live chat agent that someone is trying to contact you in Facebook Messenger.

But maybe you’re running a call center and this makes sense. So, if that’s you, here’s what you can do: Copy and paste the JSON and URL Parmeter of your Messenger ad into Facebook Ads Manager. 

Pick the chat page you want to send your Messenger Ad campaign traffic to, copy the code, and insert it into the “Messenger Setup” area in Facebook Ad Manager. Then, copy and paste the JSON code into the Advanced Setup section in your Facebook Ads builder.

Also, copy the URL parameter found in the Messenger ad builder and paste that into your Facebook Ads Manager.

However, we highly recommend using the sync automatically feature in Customers.ai to save yourself time.

Link Ads to Messenger Tactic #3: Link to Messenger from Anywhere! 

Another great thing about using a chatbot builder like Customers.ai is that you can build any type of chatbot dialogue and use a shareable Messenger link to send traffic to that dialogue from any form of content.

In Customers.ai, you can grab an m.me link from the top of any chatbot dialogue by clicking on the Copy Link button.

Again, you can only get a Messenger m.me link by using a chatbot builder, like Customers.ai.

So, why would you do this? All you have to do is think about where you send traffic differently. 

You’ve all seen landing pages where you can download an ebook by filling out a lead capture form. However, one of the challenges with downloadable content is getting people to actually fill out the lead capture form.

But you can avoid the lead capture form altogether by using this chatbot example ????.

Our Founder, Larry Kim, recently did a webinar with our partner RedOrbit on Larry’s Top 7 Facebook Advertising Hacks for 2021.

Following the webinar, we like to share the slide deck with the audience for future reference. In this case, the slides are great for any marketer interested in super sweet Facebook Ad hacks, so we share them on our site, in this article, on social media, etc.

And in order to make the slides super easy and fun to download, we provide a link to our Messenger bot.

All the user needs to do is click on the link, select the download button, and they’ll have the slide deck at their disposal.

Go ahead and download the slides to Larry’s presentation on Facebook Ad Hacks, via Messenger, here!

But here’s the cool part: Once the person clicks on the button to download, you automatically capture their Facebook contact information. This includes name, email, and phone number.

This a win-win for marketers and the person downloading the content, mainly because the process is frictionless. 

They don’t waste time filling out a form to read your ebook (or in this case, view your webinar slides), and you as the marketer capture and store that data in your Customers.ai contact list. Not to mention you’ll end up with more leads than you would have if you forced users to manually type in their contact information.

More leads, more data, less work, and a better user experience. Boom ????

5 Reasons to Build Facebook Messenger Ad Funnels

The entire point of linking to Messenger is to build more effective marketing funnels. And if you want to build a Facebook Messenger funnel, you need a tool like Customers.ai.

Click-to-Messenger ads work with three objectives: Messages, Traffic, and Conversions. During ad creation, you’ll create both the ad and the welcome message people see in Messenger after they click on your ad. You should use Click-to-Messenger ads to reach new audiences and to educate them about your product or service with interactive and engaging chat dialogues.

Sponsored Message ads can be used to send promotions directly to all of your Messenger contacts list or to highly targeted segments of your Messenger contacts list. Sponsored Message ads are great for keeping your retargeting audience up to date on the latest announcements from your business.

Plus, there’s a great way to use these two ads in tandem called the Conversational Remarketing Method.

If you do choose to link ads to Messenger, or any of your content to Messenger, here are 5 reasons why that’s a great idea!

#1. Instant lead capture

The number one reason why performance marketers and advertisers need to adopt Facebook Messenger ads is that you’ll undoubtedly capture more leads, and you’ll do it instantly via marketing automation tools.

When you send your Messenger ad traffic to an automation platform like Customers.ai, your business automatically receives a bucket of contact info for everyone who strikes up a conversation.

Facebook’s lead contact data your business receives by default:

• First and last name
• Locale (country and language)
• Timezone
• Gender
• Profile photo

Check out this guide to learn how to get more leads on Facebook. 

#2. Capture leads when you boost a post on Facebook

Are you boosting your most engaging posts on Facebook? Whether you are or not, you should be, and this is another great opportunity to link to Messenger. 

You can capture leads from engagers/commenters on a boosted post ad with a comment autoresponder.

#3. Respond to people faster on their preferred medium

Customer support is moving towards messaging.

If you aren’t using a live chat service in some way, shape, or form, you risk losing out on conversions. Because it’s no secret that responding to a potential lead faster will only increase your odds of closing a deal.

The Harvard Business Review conducted an impactful study a few years ago to see how a company’s response time to leads would impact their qualification rate.

They wanted to see if response time played a role in conversion rates. Can you guess the results?

If you don’t respond in the first five minutes of a customer reaching out to you, you decrease your odds of converting them to a lead by 400%.

#4. Send personalized messages directly to your Messenger contacts

You can essentially send personalized messages to users who you aren’t connected with and land them straight in the user’s inbox.

Sponsored message ads are great for retargeting campaigns. You can get your message directly to a user within their messaging app, so you’re not restricted only to the news feed, meaning you can (somewhat) naturally reach out via a direct, personalized message.

But the kicker here is being able to scale this effort to huge lists – you can retarget thousands of people with these semi-personalized messages.

Typical display advertising conversion rates aren’t great. And the Facebook News Feed is already cluttered.

With these ads, you also don’t run the risk of being seen as creepy or overreaching because you’re only targeting people who’ve already shown interest in your brand. And sending a personalized message gives you a better shot at landing conversions than a basic, mass-produced remarketing ad on their feed.

Personalizing a conversation is easy using a smart chatbot builder that funnels users to different conversation dialogues depending on what they select.

Add Messenger to your website by using chatbot software with Facebook live chat capabilities. This way you’ll be able to send Facebook sponsored message ads to the people who interact with your website chatbot in addition to your contacts on Facebook and Instagram.

#5. Facebook Messenger ads are great for starting conversations

If getting leads to converse with you is tough, which it probably is, these ads should be your bread and butter (yes, I’m hungry).

Qualifying leads and gauging interest is critical when it comes to producing real sales. Nobody wants to spend five weeks talking to a lead before finding out that they don’t even care about your product.

And when you can’t simply ask a user to convert instantly (meaning cold traffic), you need to start a casual conversation to assess their needs and interests. Otherwise, you’re going to have to run tons of remarketing ads with your fingers crossed, hoping to land a sale.

Facebook Messenger Ads are a perfect balance between ads and real sales conversations.

Getting Started With Facebook Messenger Ads

I hope you’ve learned a ton from these Facebook advertising examples. Take what you’ve learned here to create the most successful Facebook Messenger ads for your business.

And now that you’re finished with our Facebook Messenger ads example, definitely check out these 10 Facebook ad examples for even more ideas!

If you’re looking for more amazing Facebook ad ideas, check out the Facebook campaign examples found in Larry Kim’s top Facebook ad hacks of all time.

Lastly, here are 5 Facebook Messenger Ad tips to help you get started with the best performing ads on Facebook!

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The post Why Linking Ads to Messenger is an Advertiser’s Unicorn Dream Tactic appeared first on Customers.ai.

Personally, I think it’s crazy in 2021 if you’re not including Messenger ads to some degree if you’re advertising on Facebook. And this isn’t just my opinion. There’s more than enough data at this point to support the effectiveness of Facebook Messenger advertising. 

But here’s something that some of you may find controversial, at first. For those of you actively advertising on Facebook, at a minimum, 15% to 30% of your Facebook advertising budget should be allocated to something I call “Conversational Remarketing.”

In fact, I have a full methodology to this, and to date, it has been hands down the best Facebook retargeting strategy that I’ve used. And that’s saying something considering I’ve spent nearly half my life working on Facebook and Google ads. 

The Conversational Remarketing Method includes serving two different types of ads via Facebook Messenger. And here are three reasons why you should start using them, immediately. Conversational Remarketing ads are:

1. The most conversion-friendly ad format.
2. At least 3X more effective than your “vanilla” Facebook ads.
3. Most effective towards the bottom of the funnel, which means revenue.

So, if you’re going to make a list of New Year’s resolutions for your marketing strategy in 2021, #1 should be allocating a portion of your Facebook ads budget to the best Facebook retargeting strategy – The Conversational Remarketing Method.  

Here’s what I’m about to cover in this full guide to Conversational Remarketing:

• What is Conversational Remarketing?
• How to execute The Conversational Remarketing Method
• Why Conversational Remarketing the best Facebook retargeting strategy
• How to build your Facebook retargeting contact list

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What is Conversational Remarketing?

Conversational Remarketing normally takes place at the lower stages of the marketing funnel, where your audience either knows who you are or has an idea of who you are and what you do. 

At this stage of the marketing funnel, you’re ready to exchange more formal introductions to your brand and its solutions. And one of, if not the, best way to do this is through a conversational dialogue via messaging. 

Starting a conversational dialogue that converts at the bottom of the funnel involves Messenger your custom retargeting audience. Your retargeting audience for Messenger is made up of website visitors, Facebook and Instagram page engagers, and the other retargeting audiences you’ve built-up over time. 

Now that you have your tools and audience, here’s where my best Facebook retargeting strategy, Conversational Remarketing, goes to work. Convert your remarketing audience into paying customers and/or persistent contacts via a combination of Click-to-Messenger ads and Messenger Sponsored Messages ads.

So, let’s dive deeper into what all these moving parts are and everything else you’ll need to understand why this works. Then, I’ll show you exactly how to execute the best Facebook retargeting strategy – The Conversational Remarketing Method.

Click-to-Messenger Ads

What are Click-to-Messenger ads? Ads that click to Messenger work with three objectives: Messages, Traffic, and Conversions. During ad creation, you’ll create both the ad and the welcome message people see in Messenger after they click on your ad.

You should use Click-to-Messenger ads to reach new audiences and to educate them about your product or service with interactive and engaging chat dialogues.

Here’s an example of what a Click-to-Messenger ad looks like:

You can experience this Click-to-Messenger ad for yourself, here!

As you can see, Click-to-Messenger ads are super cool because they start a dialogue where the user has multiple options to choose from. Essentially, with just one Click-to-Messenger ad, you can deliver information about your product or service that’s tailored to each of your target user personas, because they can choose a dialogue path and the content that is of the most interest to them.

Most importantly, however, the Click-to-Messenger ad changes the game because instead of Facebook ad clicks turning into anonymous website traffic, people become captured contacts just by interacting with your Click-to-Messenger-ad.

The moment someone interacts with your Messenger ad, you capture their name, email, phone number, and other contact information from Facebook.

The data doesn’t lie. There are some monumental benefits of Click-to-Messenger Facebook ads:

• Reduction of CPL (cost per lead) at an average of 30-50X.
• Turns every interaction into a named contact.
• Drives users to a mobile-friendly and ultra-engaging conversion funnel experience.

And then here’s another great Click-to-Messenger ad example and how to create one so you can get an even better understanding of what they are and how they work.

Sponsored Message Ads

What are Sponsored Message Ads? 

Messenger Sponsored Messages could also be referred to as Facebook paid messages. In the simplest of terms, Facebook sponsored message ads are a great way to send a mass message to all your Facebook Messenger contacts at the same time.

Messenger sponsored messages let you send offers, promotions, and updates directly to the people your business talks to on Messenger. If you’ve already connected with your customers on Messenger, either through a bot for Messenger or live chat support, use sponsored messages to reengage them.

Here’s an example of one of our best performing Sponsored Messenger ads that we used to get 80% of our previous year’s Chat Marketing Virtual Summit attendees to register again the following year.

You should use Sponsored Messages to send promotions directly to your Messenger contacts list or highly targeted segments of your Messenger contacts list. 

Sponsored Message ads are great for retargeting and keeping your engaged audiences up to date on the latest announcements from your business.

Here’s how to use Facebook Messenger Sponsored Messages ads and how to create one.

Lastly, Sponsored Message ads are your secret weapon to closing deals and converting your contacts into paying customers. And here’s how to use them when executing The Conversational Remarketing Method!

The Conversational Remarketing Method

Okay, now that we understand what everything is, here’s how to actually execute The Conversational Remarketing Method. 

First of all, with the high cost of CPMs, you should run as many remarketing ads as you can without drying up your list of contacts.

Again, this isn’t just my opinion. Website visitors who are retargeted are 43% more likely to convert, according to Criteo.

So, if you have a large enough contact list, allocate 70% to 85% of your Facebook ads budget to remarketing ads. These are the remarketing ads you’ve most likely run for years.

Then, allocate 15% to 30% of your Facebook advertising budget to Conversational Remarketing ads. Which includes a combination of Click-to-Messenger ads to start a conversation, and Messenger Sponsored Message ads as a secret weapon.

Here is The Conversational Remarketing process, step-by-step:

Best Facebook Retargeting Strategy Step #1: Build your custom audience 

First, you need to build custom audience lists. You can create custom audiences from website traffic, Facebook engagements, etc. 

The retargeting list you’ll build for Conversational Remarketing should be reserved for the people that you can retarget. However, you still don’t have their actual contact information, such as name and email address.

Again, these are people who are already in your custom retargeting audiences today, most likely. Maybe they’ve been pixeled or performed some action on your website, such as visiting your Pricing page. 

The point is, you can really only reach these people via retargeting because you don’t have their contact information.

The next step is a unique way of obtaining that contact information without needing to ask for it.

Best Facebook Retargeting Strategy Step #2: Target a custom audience with a Click-to-Messenger ad 

Next, select one of your retargeting custom audiences to send a Click-to-Messenger ad to. The ad itself will most likely resemble the retargeting ads you’re already accustomed to running. 

For this strategy, use Click-to-Messenger ads to showcase your product or service and to engage in a friendly conversational dialogue.

Why? Because the magic of the Click-to-Messenger ad portion of this strategy is closing that huge gap between an anonymous, un-contactable remarketing audience (i.e. website traffic) and making them a contactable lead.

However, we already covered why Messenger ads are quite different.

By simply interacting with a Click-to-Messenger ad, you’ll capture name, email, phone number, and other relevant contact information. And you’ve done so without the person providing that information or being asked to commit to anything. Simultaneously, you’ve started an engaging chat dialogue in Messenger that could educate, entertain, invite, offer a promotion, etc.

Best of all, now you’ve created a persistent Messenger contact that you can continue to reengage in chat and further educate about your product or service.

Best Facebook Retargeting Strategy Step #3: Send a highly personalized and relevant Sponsored Message

The final step is to send a Sponsored Message ad to the audience members who are now existing Messenger contacts. Choose your most promising audience segments to educate, nurture, and convert to a lead or paying customer.

Take the Sponsored Message ad example above for instance. We’ve used the person’s name, and we know that he’s the founder of a marketing agency.

We sent this ad directly to the Messenger inboxes of our marketing agency contact list. 85% of the recipients replied. 

That’s double the average retargeting conversion rate. Proof as to why The Conversational Remarketing Method is the best Facebook retargeting strategy that exists.  

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Why Conversational Remarketing the Best Facebook Retargeting Strategy

Today, I’m getting Messenger contacts for $3 – $5, despite +$100 CPMs. Honestly, I haven’t seen prices this low since 2014.

By the way, CPM stands for Cost Per Mille (CPM). It’s the amount advertisers are willing to pay for one-thousand impressions on a given website. For example, a $2.00 CPM means that 1,000 impressions at that rate would earn a payment of $2.00.

So, let’s put it this way. If you had a large enough remarketing audience, arguably you would spend 100% of your budget on that, right?

These are people who have visited your website and interacted with your brand in some way. And we’ve already established that your average retargeting audience is more than 40% more likely to convert.

Now, think about how much that percentage increases when those people have not only visited your site but have also interacted with your chatbot?

This should be like shooting fish in a barrel, seriously.

Facebook ads aren’t what they used to be

Remarketing is incredibly more effective than your vanilla Facebook advertising.

What do I mean by “vanilla” advertising? I mean running Facebook ads where you use Facebook’s filters to specify audience interests, behaviors, demographics, etc. Facebook’s targeting is amazing, yes, however, you can do better with retargeting custom audiences on both conversion rates and costs.

A lot of the time people are doing well with demographic ads, but when they get the data, they realize that well above 50% of the conversions already knew who they were. This is what we’ve seen on average, and I’ve seen my fair share of ads data over the years building up WordStream.

Think about it, if the size of the audience you want to go after is substantially larger than your ad budget, such as Democratic voters in the United States, you need to be picky. Why? Because you very likely don’t have a budget that can’t reach everyone in that audience.

Instead, forget about behaviors, demographics, and Facebook targeting ads, and focus your ad budget almost exclusively on retargeting.

Furthermore, costs are still going up, and even if remarketing is working, how do you double your leads in 2021 if you’re limited by the amount of traffic to your site?

Old Facebook Retargeting Strategy vs New Facebook Retargeting Strategy

Next, let’s explore how the Conversational Remarketing Method and Facebook ads, in general, should fit into your Facebook advertising budget.  

Honestly, every dollar you spend on Facebook ads should go to remarketing audiences. Why? Because it’s the lowest hanging fruit, and it’s the most cost-effective, without exception.

The Conversational Remarketing Method plays to the strengths of the latest ways to most effectively manage your Facebook ad budget. This is especially true for small businesses, but a slightly different allocation works just as well for much larger companies.

And if you’re a performance marketer in 2021, you need to be thinking about how to squeeze even more out of your remarketing ads, especially if you’re already doing well with them. So, I’m proposing to take your remarketing budget and invest in friendly remarketing ad formats. Especially the Click-to-Messenger and Sponsored Message ad formats. 

• Old Facebook ad budget allocation = Roughly 85% regular (non-remarketing ads) and 15% remarketing ads. 
• New Facebook ad budget allocation =  Roughly 85% remarketing ads and 15% Conversational Remarketing ads.

Now, if you’re having great success with some of the more common Facebook ad examples, I’m not saying to give up on those completely. In fact, once you exceed your remarketing audience size, then I give you permission to spend money on those vanilla Facebook ads.

A strategy like Conversational Remarketing may have been controversial 3 or 4 years ago when it was a new concept, but now that the CPMs on Facebook are so expensive, how can you expect to spend money on vanilla advertising and justify that ad spend? You can’t.

This is especially true if your budget is fixed at just a few thousand dollars a month. Because retargeting ads can get your CPMs down 40-50%.

Now, should you use your entire ad budget on Messenger? No, of course not.

I’m not advocating for that at all. Plus, I understand that not everyone that uses Facebook and Instagram, also use Messenger.

But the large majority of people on Facebook do have a Messenger account, and there are more than 1.3 billion active monthly users of Messenger. That means that every business on earth could easily support their company on Messenger users alone.

How to Build your Facebook Retargeting Lists

Now, of course, you don’t have to use this exact process to be successful with Facebook retargeting ads. This just happens to be the best Facebook retargeting strategy that I’ve tried to date. And I’ve tried a lot!

Here’s how to get even more out of your Facebook retargeting ads, and how to consistently add to your custom audiences.

First, use a multi-channel chatbot like Customers.ai, which uses proprietary OmniChatⓇ technology to build up your contact lists via live chat, Messenger for Facebook and Instagram, SMS text message marketing, and other top performing marketing channels, all from one platform.

Adding custom greetings, such as a menu-based chatbot, to important website pages increases the number of inquiries, and therefore the number of contacts you can send Conversational Remarketing ads to.

And this is why it’s extremely important to have a chatbot on your website that includes Facebook Live Chat.

Here are some strategies to get more leads on Facebook, as well as how to use Facebook Messenger for business in general.

Getting Started With The Best Facebook Retargeting Strategy

I hope you’ve learned a ton from these Facebook advertising examples. Take what you’ve learned here to create the most successful Facebook Messenger ads for your business.

And now that you’re finished with our Facebook Messenger ads example, definitely check out these 10 Facebook ad examples for even more ideas!

If you’re looking for more amazing Facebook ad ideas, check out the Facebook campaign examples found in Larry Kim’s top Facebook ad hacks of all time.

Lastly, here are 5 Facebook Messenger Ad tips to help you get started with the best performing ads on Facebook!

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Important Next Steps

The post Best Facebook Retargeting Strategy: The “Conversational Remarketing” Method appeared first on Customers.ai.

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There are three key components that make Messenger ads so successful:

• Messenger is where conversations happen, and nothing beats a conversation for closing sales.
• Consumers would rather chat in real-time with businesses than talk on the phone or email.
• Businesses can scale conversations in Messenger thanks to chatbot automation.

There are two types of Facebook Messenger ads. The first type of Messenger ad is called a Click-to-Messenger ad. Where a normal ad would send people directly to a landing page, this Messenger-style ad will engage customers without directly asking them to buy – meaning you don’t have to scare away cold, non-brand-aware users with a heavy ask.

The second ad type is called a sponsored message ad. These ads allow you to deliver specifically crafted messages directly to a user’s inbox.

Messenger sponsored messages are a great tool for driving strategic engagements and actions relating to your business while keeping a user on the platform and reducing the risk of a bounce.

Instead of a typical call to action like “Shop Now,” users see “Send Message.”

Customers already spend a lot of time there chatting with family and friends and consuming content. So this new way of talking to customers means retailers increase their exposure and growth potential much quicker.

Another bonus is the chance to offer customers access to more personalized service than ever before. Retailers can sound more conversational, like a friend, than a brand just trying to sell something.

The Best Facebook Messenger Ad Examples

Use these 9 best Facebook Messenger ad examples to inspire and experiment with Messenger ads for your own business:

1. The best click-to-Messenger ad example
2. Using Messenger ads for promotional offers
3. Messenger for increasing event registrations
4. Send a Messenger ad to all your Facebook contacts
5. Increase engagement and gain user insights
6. Messenger ads for bookings and online sales 
7. Instagram Messenger ad example
8. Retargeting and re-engagement Messenger ads
9. Click-to-Messenger menu-based chatbot example
10. 5 Facebook Messenger ad benefits

Best Facebook Messenger ad examples #1: Click-to-Messenger Ads

Messenger ads are the ultimate way to increase engagement on Facebook with ads.

To promote our latest video for Customers.ai, we created a highly informational Messenger ad. See it for yourself in the Facebook News Feed, click-to-Messenger ad below!

Once the viewer of this Messenger ad clicks on the “Learn More” button, there are personalized chatbot experiences for each of our customer personas. You can experience this Click-to-Messenger ad for yourself, here!

If you didn’t watch the video, here are some still images that demonstrate how interactive the Messenger experience can become once someone clicks-to-Messenger from your ad.

Using our own chatbot software at Customers.ai, we’ve tested Click-to-Messenger ads for lead generation compared to Facebook traffic ads and produced a 97% better CPA from Messenger ads.

With traffic ads, we spend about $3 to $5 per click. And our average website traffic conversion rate is 2%. Do the math and we’re looking at $300 to $500 for 100 visitors.

And since we convert 2 out of 100 visitors, the cost per acquisition is $150 to $250 per lead.

With our new Facebook Messenger ads playbook we cut the cost to $5 a lead:

• Switched to the Facebook ad campaign objective optimized for messages.
• Send users to a Facebook Messenger chatbot.
• Save leads to the contact database in the Customers.ai Facebook Messenger marketing platform.

After executing Facebook click-to-Messenger ad chatbot marketing campaigns, here’s what our latest click-to-Messenger campaign reports look like:

So, instead of $4 per result for anonymous website traffic that converts at 2%, our CPA is between $3 and $6 for a lead with a name and direct line of contact.

There are some monumental benefits of click-to-Messenger Facebook ads:

• Reduction of CPL (cost per lead) at an average of 30-50X.
• Turns every interaction into a named contact.
• Drives users to a mobile-friendly and ultra-engaging conversion funnel experience.

Best Facebook Messenger ads #2: Promotions and special offers 

Absolut has always been known for its great advertising. So it’s no surprise that Absolut was one of the first major brands to jump headfirst into Messenger ads. Not to mention, the results of their Messenger ad campaigns have been nothing short of impressive.

With this Facebook Messenger ad example, users can find a free drink in their area by chatting with the bot.

Here’s how it worked:

• Customers chose one of three cocktails.
• Got a promo code.
• They showed the code at a local bar to get their free drink.
• Then they waited for a notification confirming they got their free drink.
• Then Lyft sent a note offering a ride home.

According to Absolut, the campaign significantly boosted brand awareness and far exceeded Absolut’s projections. Cocktail pick-ups were 2x what they expected. Messenger ads proved to be a great option to see immediate results.

Best Facebook Messenger ads #3: Event registrations ad

The 3rd and 4th best Facebook Messenger ads of all time were used in tandem for Customers.ai’s Chat Marketing Conference Virtual Summit 2020. And it truly is one of the best Facebook Messenger ads you’ll see, based on its performance.

The first ad, shown in the video below, is a Click-To-Messenger ad where we targeted different lookalike audiences.

You can experience this Click-to-Messenger ad for yourself, here!

To learn how to build a Click-to-Messenger ad, check out this article where we show you how we built the above Messenger ad, step-by-step in Customers.ai: Click-to-Messenger Ad Example

For this particular Facebook Messenger ad campaign, we were able to get our CPA (in this case cost per event registration) down to $1.79.

Once we were able to consistently keep our CPA at this level, we went all in and got half of our 5,000+ registrants from this one Click-to-Messenger ad campaign. And we were able to do so at an average below $2 per registration.

Best Facebook Messenger ads #4: Sponsored messages ad example

In addition to the 3rd best Facebook Messenger ads example, we used this 4th Messenger ad example to send Messenger ads directly to our Facebook contacts. The results were amazing, as we were able to get back a large majority of our registrants from the previous year.

You should use Messenger Sponsored Messages Ads to send promotions directly to your Messenger contacts list or highly targeted segments of your Messenger contacts list. Sponsored message ads are great for retargeting and keeping your engaged audiences up to date on the latest announcements from your business.

With this ad, we were able to get more than 80% of our previous year’s Chat Marketing Virtual Summit attendees to return:

You can experience the dialogue portion of the sponsored messages Facebook ad for yourself, here: Experience Messenger Sponsored Messages Ad

To send ads directly to a mass list of individuals, you need to use Facebook Sponsored Messages ads for Messenger. The capabilities to create extremely interactive, as well as dynamic content in Messenger are virtually limitless.

This particular Facebook sponsored messages ad was sent directly to a segment of our Messenger contacts and it produced some amazing results:

• Average event registration cost from sponsored message ads = $0.73 per registration.
• Sponsored message ad conversion rate = 2.64%.
• Over 80% of our existing Messenger contacts that attended our event in 2019 also attended our event in 2020.

Use these two links to learn how to create and get excellent results using a combination of Facebook Click-to-Messenger ads, as well as Facebook Messenger sponsored message ads.

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Best Facebook Messenger Ads #5: Increase engagement and gain user insights

Shop Spring has done a great job of targeting and engaging top of the funnel users with Messenger ads. And by asking lots of questions in Messenger. They get to know their potential customers better.

As people ask more questions in Messenger, Shop Spring builds a better picture of each person’s preferences. For the customer’s part, they gradually build trust as recommendations in Messenger get more in line with their preferences.

Marketers have to choose a series of questions to ask in Messenger that will help them paint a better picture of each customer. As each question’s answered and the profiles update, group similar customers together, and run new Messenger ads that are specifically targeted to them.

This goes a long way to building their trust in you and your relationship with them. It also leads to more strategic and structured advertising when you know what types of customers you’re talking to.

Best Facebook Messenger ad examples #6: Bookings and Online Sales

You can use Messenger ads to provide an omnichannel shopping experience and drive sales. Here’s an example chat with an Expedia chatbot about booking a hotel room:

The entire search process was done through Facebook Messenger with the bot returning a few hotels which you can view by visiting their website.

The Messenger bot experience even allows you to change your search criteria in real-time with no human assistance.

You can use Messenger ads to build high-quality, fully automated sales funnels that run 24/7 and increase the number of daily conversions on your site.

Best Messenger ads #7: Instagram Messenger ad example

Ads placed in the Instagram News Feed and Instagram Stories are a big part of the Facebook Ads ecosystem, providing a competitive ROAS (return on ad spend) for advertisers.

But Instagram ads are about to get a lot more interesting in 2021 with the introduction of both Facebook Shops and Messenger for Instagram.

In both the above and below images, the ad on the left is a typical Facebook ad example viewed in the Instagram feed.

And when you click on this Instagram click-to-Messenger ad’s call to action “Send Message” here’s what you’ll see (← Link opens in Messenger).

The new Instagram support in the Messenger API enables new capabilities for businesses to handle messaging at scale on Instagram.

Here is a peek of the new Instagram messaging tools coming to Customers.ai soon.

As Messenger continues to roll-out functionality of the Messenger API, Customers.ai will expand its OmniChat^Ⓡ  platform with easy-to-use tools for leveraging customer communication opportunities.

Best Facebook Messenger ad examples #8: Retargeting and re-engagement

Sponsored messages are another way to boost re-engagement. This group includes customers who’ve shown an interest in the brand in the past. Either they bought a product or subscription, or they messaged you with questions but didn’t follow through with a purchase.

Rather than lose these people if they don’t come back to interact on some level, brands can reach out and try to get them to come back for another look.

The Wall Street Journal uses a Messenger bot that sends their opt-ins breaking news on a number of topics each day.

It first asks if the user would like to opt-in to alerts and topics they would like to receive.

Once selected, the bot sends relevant news articles and presents the user with more topics to choose from.

Best Facebook Messenger ad examples #9: Click-to-Messenger mobile ad menu-based chatbot example

Facebook Click-to-Messenger Ads: Use click-to-Messenger ads to reach new audiences. See this Facebook click-to-Messenger ads example to learn more about how to create and run click-to-Messenger ad campaigns.

You can experience this Click-to-Messenger ad for yourself, here!

Here’s a closer look at that experience.

If you want to, you can build and run a Facebook Messenger ad campaign through Facebook’s Ads Manager.

However, that won’t get you the unique benefits I mentioned earlier, such as instant lead capture in a contact database or automated follow-ups for lead nurturing.

For that, you’ll need Customers.ai’s Facebook advertising tools, and ability to create a menu-based chatbot.

So, learn how we made the above Facebook Messenger ads example in just five minutes using Customers.ai’s Facebook ad chatbot builder.

Here’s how to create a Facebook Click-to-Messenger ad for your business!

5 Facebook Messenger Ad Benefits

#1. Instant lead capture

The number one reason why performance marketers and advertisers need to adopt Facebook Messenger ads is that you’ll undoubtedly capture more leads, and you’ll do it instantly via marketing automation tools.

When you send your Messenger ad traffic to an automation platform like Customers.ai, your business automatically receives a bucket of contact info for everyone who strikes up a conversation.

Facebook’s lead contact data your business receives by default:

• First and last name
• Locale (country and language)
• Timezone
• Gender
• Profile photo

Check out this guide to learn how to get more leads on Facebook. 

#2. Respond to people faster on their preferred medium

Customer support is moving towards messaging.

If you aren’t using a live chat service in some way, shape, or form, you risk losing out on conversions. Because it’s no secret that responding to a potential lead faster will only increase your odds of closing a deal.

The Harvard Business Review conducted an impactful study a few years ago to see how a company’s response time to leads would impact their qualification rate.

They wanted to see if response time played a role in conversion rates. Can you guess the results?

If you don’t respond in the first five minutes of a customer reaching out to you, you decrease your odds of converting them to a lead by 400%.

#3. Send personalized messages directly to your Messenger contacts

You can essentially send personalized messages to users who you aren’t connected with and land them straight in the user’s inbox.

Sponsored message ads are great for retargeting campaigns. You can get your message directly to a user within their messaging app, so you’re not restricted only to the news feed, meaning you can (somewhat) naturally reach out via a direct, personalized message.

But the kicker here is being able to scale this effort to huge lists – you can retarget thousands of people with these semi-personalized messages.

Typical display advertising conversion rates aren’t great. And the Facebook News Feed is already cluttered.

With these ads, you also don’t run the risk of being seen as creepy or overreaching because you’re only targeting people who’ve already shown interest in your brand. And sending a personalized message gives you a better shot at landing conversions than a basic, mass-produced remarketing ad on their feed.

Personalizing a conversation is easy using a smart chatbot builder that funnels users to different conversation dialogues depending on what they select.

Add Messenger to your website by using chatbot software with Facebook live chat capabilities. This way you’ll be able to send Facebook sponsored message ads to the people who interact with your website chatbot in addition to your contacts on Facebook and Instagram.

#4. Facebook Messenger ads are great for starting conversations

If getting leads to converse with you is tough, which it probably is, these ads should be your bread and butter (yes, I’m hungry).

Qualifying leads and gauging interest is critical when it comes to producing real sales. Nobody wants to spend five weeks talking to a lead before finding out that they don’t even care about your product.

And when you can’t simply ask a user to convert instantly (meaning cold traffic), you need to start a casual conversation to assess their needs and interests. Otherwise, you’re going to have to run tons of remarketing ads with your fingers crossed, hoping to land a sale.

Facebook Messenger Ads are a perfect balance between ads and real sales conversations.

#5. Messenger ads outperform other ads by 2X-10X

At the end of the day, every ad is going to be judged a success or flop by key metrics: lead volume, cost per lead, and sales.

All the bells and whistles don’t mean anything if the ad doesn’t add up on paper.

So here’s where Facebook Messenger ads win the title of the best ad out there.

Four unique benefits of Facebook Messenger ads:

• Instant lead capture
• Mobile-friendly
• Automated qualification and follow-up
• Highly personalized and relevant
• The results? An increase in Facebook ad performance.

Getting Started With Facebook Messenger Ads

Now you’ve seen some examples and you’re gearing up to launch your own Messenger ad campaigns.

Here’s our best practices for getting started with Facebook Messenger Ads.

• Convert an existing lead form ad into a Messenger ad: If you’re a Facebook advertiser, there’s a good chance you’re running Facebook Lead Ads. Awesome, it’s a quick test to run that same ad as a Messages objective ad. Replicate the lead form in Customers.ai’s bot builder and clone your existing ad and ad set into a new Messages objective campaign.
• Replicate a lead form from your website into a Messenger ad: If you are sending traffic to a lead collection form on your website or other platform, convert that experience into a Messenger experience with a Messages ad objective. Replicate the lead form in Customers.ai’s bot builder and build a new Messages objective campaign to send traffic to that bot.

I hope you’ve learned a ton from these Facebook advertising examples. Take what you’ve learned here to create the most successful Facebook Messenger ads for your business.

And now that you’re finished with our Facebook Messenger ads example, definitely check out these 10 Facebook ad examples for even more ideas!

If you’re looking for more amazing Facebook ad ideas, check out the Facebook campaign examples found in Larry Kim’s top Facebook ad hacks of all time.

Lastly, here are 5 Facebook Messenger Ad tips to help you get started with the best performing ads on Facebook!

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FAQs about Facebook Messenger Ad Examples

The post 9 Best Facebook Messenger Ad Examples of All Time appeared first on Customers.ai.

You can experience the dialogue portion of the sponsored messages Facebook ad for yourself, here: Experience Messenger Sponsored Messages Ad

This particular Facebook sponsored messages ad was sent directly to a segment of our Messenger contacts and it produced some amazing results:

• Average event registration cost from sponsored message ads = $0.73 per registration.
• Sponsored message ad conversion rate = 2.64%.
• Over 80% of our existing Messenger contacts that attended our event in 2019 also attended our event in 2020.

In this article, I’m going to show you how to get excellent results using Facebook sponsored message ads, as well as how to do Facebook sponsored messages of your own using Customers.ai.

• What are Facebook sponsored messages?
• How to use Facebook sponsored messages with Messenger subscribers
• How to create sponsored messages on Facebook
• Tips for when and how to use Messenger sponsored messages 
• Messenger Sponsored Messages Facebook Ads Wrap-Up

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What Are Messenger Sponsored Messages Ads?

So, what is a sponsored Messenger ad?

Messenger sponsored messages could also be referred to as Facebook paid messages. In the simplest of terms, Facebook sponsored message ads are a great way to send a mass message to all your Facebook Messenger contacts at the same time.

Messenger sponsored messages let you send offers, promotions, and updates directly to the people your business talks to on Messenger. If you’ve already connected with your customers on Messenger, either through a bot for Messenger or live chat support, use sponsored messages to reengage them.

How To Use Messenger Sponsored Messages for Marketing

When creating a Facebook sponsored message ad, keep in mind that these are people who have interacted with your Messenger bot in the past, whether that’s on your Facebook page or via Facebook web chat on your website. This means they know your brand, are much more likely to engage with your message, and that sponsored message ads are a remarketing audience.

Furthermore, sponsored Messenger ads are a great weapon for your direct response marketing campaigns. The audience is warm, and the likelihood of converting sales with an enticing promotional offer is high.

You can use sponsored messages to:

• Nurture existing relationships by sending relevant offers, updates, and other promotional content.
• Reengage customers where they left off in conversation with your bot.
• Direct existing customers to a specific feature or product within your bot.

And if you’ve ever wondered how to send a mass chat message blast to all of your Facebook contacts at the same time, this is the best way to do it!

Facebook Messenger Retargeting

Being able to automate remarketing campaigns via Messenger has proven to be a highly effective tactic. In fact, one of the strange things about remarketing is that conversion rates actually increase with more ad impressions, according to a study by WordStream.

And the great thing about Messenger is that you can use it on Facebook, Instagram, and on your website when you use a chatbot platform like Customers.ai. That means you’re constantly capturing new contacts on three of your top marketing channels. Furthermore, that process is facilitated by a fully automated chatbot. This is one of the top benefits of adding Facebook live chat to your website instead of a live chat widget that only operates and gathers data from your website. 

Instead, be smart and use new technology, such as OmniChat by Customers.ai. Omnichannel marketing is always going to be a better option long-term. For chatbots, there’s no other chatbot software platform taking an omnichannel approach to marketing as seriously as Customers.ai. 

Better yet, this chat marketing tactic is only being utilized by about 1% of all digital marketers. Meaning there’s a huge opportunity for you to tap into a non-saturated marketing channel.

Learn how to build a fully automated Messenger marketing funnel here.

How to Create Messenger Sponsored Messages

Ready to learn how to set up sponsored message ads on Facebook?

I’m going to show you how we created the exact sponsored message ad that performed so well for the Customers.ai Chat Marketing Summit in 2020.

Once you have your ad copy and ad creative, it should take no more than 10 minutes to launch your sponsored message ad with the easy to use drag-and-drop chatbot builder in Customers.ai.

Step #1: Connect your Facebook Ads account to Customers.ai

Before you start building your sponsored messages ad, you will need to have your Customers.ai account and your Facebook Ads account connected. 

To connect Customers.ai to your Facebook Ads account, click on the Settings tools button on the right of your Customers.ai menu bar. Then select the Advertising tab on the left. 

Note that you’ll need to be an Admin on your company Facebook Ads Manager account to do this. If you need to get access or manage your Facebook Page roles, here’s a quick guide on how to add an Admin to your Facebook Page and manage Page roles.

Step #2: Create a New Sponsored Messages Ad Campaign

Once your Facebook Ads account is connected to Customers.ai, create a new sponsored messages ad campaign by clicking on the Campaigns tab from the menu bar, then selecting Sponsored Messages from the list of different chatbot marketing campaigns on the left.

To create a new sponsored message ad, click on the button titled “+ Create Sponsored Messages” and then give your sponsored message a name.

We named our sponsored message “Chat Marketing 2020 – Sponsored Message.”

Step #3: Set the targeting for your Messenger sponsored messages ad

Once you’ve given your campaign a name, select an audience of your Customers.ai contacts to send your sponsored message to. 

By default, the audience will initially include all of your Messenger contacts. However, you can layer additional targeting from your custom attributes and Messenger system attributes as well.

Step #4: Set a bid & budget for your audience

Next, it’s time to set a bid and budget for your audience. The best way to do this is to look at the minimum bid suggestion for your country, and then match that number or use a number slightly above the minimum bid suggestion.

To check your country’s minimum, you’ll find a link in the information just below the Maximum Bid field.

We recommend that you estimate the cost to be $0.02 per impression. And since you know the size of your audience, simply multiply $0.02 by the Audience Size in order to calculate your budget for the campaign.

If you’re new to Facebook sponsored messages, it makes sense to run an initial test campaign with a relatively low budget. This will give you an even better idea of what to expect to spend. 

Facebook’s general rule of thumb is to expect 1,000 impressions to cost $30. So, take all of these factors into consideration, along with the size of your audience to determine your budget.

Also, note that you can choose to budget by day or for the lifetime of your campaign.

Step #5: Set up your sponsored message creative and chatbot dialogue

Now for the fun part! Time to use the Customers.ai chatbot builder to create your sponsored message ad.

For our ad, we used a GIF, as opposed to a still image because we find that GIFs have a better conversion rate on average when used in Messenger. However, using an image or a GIF is optional.

Then, just like you would for other Facebook ad examples, give your image a title and an optional subtitle.

You can choose to either set up the ad creative using a Quick Question widget with quick reply buttons, or you can start with some text and dynamic buttons. We chose to start with some text + buttons because these buttons needed to link to our Chat Marketing Summit landing page.

If you want to create multiple dialogues in Messenger, then you should start with a Quick Question.

Text copy is limited to 125 characters, so you’ll have to be succinct.

With the quick responses, you get to give users options for responding to your message.

For example, if you’re using your ad to drive event registration, include a quick reply button that takes them to a follow-up dialogue that lets them register for the event.

By default, the user’s response will be saved to an attribute called “Messenger_Ad_#” where # equals the number of sponsored message ads you’ve created.

You can learn more about using Messenger marketing audience attributes here.

Step #6: Test your sponsored message ad & choose when to send it

Before you schedule your Messenger sponsored messages ad to go live, you’ll want to test your sponsored message ad. To do so, click on the “Test my bot” link to experience your ad in Messenger.

Lastly, schedule the date and time you wish for your sponsored Messenger ad to go live and click Save to publish your campaign to Facebook Ads. 

Once your ad has been reviewed and approved, your messages will begin reaching users and getting them to re-engage with your company.

Congratulations! You’re well on your way to running successful Facebook Messenger ad campaigns!

Tips for When and How To Use Messenger Sponsored Messages

The most important thing to understand when it comes to Facebook Messenger ads is that there are two types of Messenger ads and that they should be used for different purposes:

1. Messenger Sponsored Messages Ads: Use to send promotions directly to your Messenger contacts list or highly targeted segments of your Messenger contacts list. Sponsored message ads are great for retargeting and keeping your engaged audiences up to date on the latest announcements from your business.
2. Facebook Click-to-Messenger Ads: Use click-to-Messenger ads to reach new audiences. See this Facebook Messenger ads example to learn more about how to create and run click-to-Messenger ad campaigns.

Here are some more tips for your next sponsored message ad campaign:

• Run your sponsored message ads for at least 5-7 days to reach your whole intended audience.
• Use Facebook tools such as Customers.ai’s Free Lead Generator and Facebook Post Autoresponders to build up your Messenger contact lists.
• Instagram now also works with Messenger. That means your Messenger contact lists are about to explode in size. Learn more about chatbot marketing with Instagram Messenger here.
• Add Messenger to your website by using chatbot software with Facebook live chat capabilities. This way you’ll be able to send Facebook sponsored message ads to the people who interact with your website chatbot in addition to your contacts on Facebook and Instagram.

Getting Started With Facebook Messenger Sponsored Messages

I hope you’ve learned a ton from this Facebook Messenger sponsored message ad example. Sponsored Messenger ads truly are one of the most useful Facebook Messenger marketing tools at the disposal of digital marketing pros.

Here’s a quick recap, as well as why Facebook Messenger ads have unique advantages over other ads:

• You can reach people in a direct and engaging way via Messenger, automatically capture valuable lead data without asking for it, and send automated follow-up messages in the future via sponsored message ads.
• There are two types of Facebook Messenger ads. Click-to-Messenger ads that you can target custom audiences the same way you would with most other Facebook ads. And then there are sponsored message ads, which you can use to send promotions directly to your Messenger contacts list.
• Lead qualification and follow-ups are automated around the clock, saving your business on the cost of live chat support and sales agents.
• The post-click experience is highly personalized and learns more about your prospects instead of making assumptions.
• All these benefits add up to a huge performance boost in lead volume and conversions while lowering your CPA (cost per acquisition).

And now that you’re finished with this Facebook sponsored Messenger ad example, check out these 10 Facebook ad examples for even more ideas!

If you’re looking for more amazing Facebook ad ideas, check out the Facebook campaign examples found in Larry Kim’s top Facebook ad hacks of all time.

Lastly, here are 5 Facebook Messenger Ad tips to help you get started with the best performing ads on Facebook!

Now, take what you’ve learned here to create the most successful Facebook Messenger ads for your business.

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The post How To Use Facebook Messenger Sponsored Messages Ads To Run Retargeting Campaigns appeared first on Customers.ai.

Yes, you’ll get to see (and experience) the ad in a short minute.

But this Click-to-Messenger ad’s performance was worth writing about because it literally generated half of our registrants at a CPA (cost per acquisition) of under $2.

So, first I want to provide a little context for those unfamiliar with this Facebook ad super-weapon called a Click-to-Messenger ad. And for those who have already seen or created plenty of Click-to-Messenger ads, feel free to skip straight to the Facebook Messenger ads example or any other part of the article here:

• What is Facebook Messenger Advertising?
• Click-to-Messenger Ads Example (yes, the example)
• How to Create a Facebook Click-to-Messenger Ad, step-by-step
• What to Learn from this Facebook Messenger Ads Example

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What is Facebook Messenger Advertising?

Facebook Messenger ads present a rare opportunity that savvy digital marketers are jumping on. As we enter 2021, however, Messenger ads are leaving the “lesser-known” category and entering the mainstream. 

And that’s because Facebook Messenger ads are different than regular Facebook ads, as you may have guessed by now. 

But more importantly, Messenger ads perform better than normal Facebook ads because they start a more engaging conversation with chatbots.

In fact, in this Messenger ads case study, you’ll see how a Customers.ai customer was able to decrease their Cost Per Acquisition (CPA) by 44%, increase their Conversion Rate by 75%, and 2.3X their Return On Ad Spend (ROAS):

A couple of types of Facebook Messenger ads exist. There’s an ad viewed on any Facebook property that directs traffic to Messenger. And then there’s sponsored content that’s native in Messenger.

Another cool thing about Facebook Messenger ad experiences is that they can take place across the Facebook family of apps, including the Facebook newsfeed, Instagram newsfeed, Facebook and Instagram Stories, Marketplace, Messenger, and others.

And the key reason why Facebook Messenger ads differ from the average Facebook ad is that they always lead to a conversational experience.

But if you take anything away from this article other than a great Facebook Messenger ads example and the knowledge of how to build one, consider the following.

Four reasons why Facebook Messenger ads are one of the most powerful new marketing tools:

• Messenger ads outperform other ads by 2X-10X.
• One of the only tools with built-in instant lead and data capture.
• Many more features available for personalization than regular Facebook ads.
• Fully automated lead qualification and follow-up drip campaigns with chatbots.

And now it’s time to see this (hopefully not too over-hyped) Facebook Messenger ads example for yourself!

Facebook Messenger Ads Example

The Facebook Messenger ads example we want to show you today was launched for the Customers.ai Chat Marketing 2020 Virtual Summit. And it truly is one of the best Facebook Messenger ads you’ll see, based on its performance.

This Messenger ad is what’s known as a Click-To-Messenger ad, or a Send-to-Messenger ad. Here’s a video of what it looks like, as well as a small bit of the Messenger interaction from the ad:

Experience the Click-to-Messenger ad for yourself, here!

Using our own chatbot software at Customers.ai, we’ve tested Click-to-Messenger ads for lead gen compared to Facebook traffic ads and produced a 97% better CPA from Messenger ads.

With traffic ads, we spend about $3 to $5 per click. And our average website traffic conversion rate is 2%.

For this particular Facebook Messenger campaign, however, we were able to get our CPA, or in this case the cost per even registration, down to $1.79.

Once we were able to consistently keep our CPA at this level, we went all in and got half of our 5,000+ registrants from this one Click-to-Messenger ad campaign. And we were able to do so at an average below $2 per registration.

Keep in mind that we barely scratched the surface of what’s possible with ads in Messenger. There’s also Sponsored Messages ads for Messenger, and the capabilities to create extremely interactive, as well as dynamic content in Facebook Messenger are virtually limitless. 

Okay, want to get started building engaging Facebook Messenger bot ads? Here’s how!

How to Create a Facebook Messenger Ad

You can build and run a Facebook Messenger ad campaign through Facebook’s Ads Manager.

However, that won’t get you the unique benefits I mentioned earlier, such as instant lead capture in a contact database or automated follow-ups for lead nurturing.

For that, you’ll need Customers.ai’s Facebook advertising tools.

So, I’m going to show you how we made the above Facebook Messenger ads example in just five minutes using Customers.ai’s Facebook ad chatbot builder.

Here’s how to create a Facebook Click-to-Messenger ad for your business!

Step #1: Connect your Facebook Page to a Free Forever Customers.ai account then upgrade to a PRO Unicorn account to get Facebook Messenger ad features

Step #2: In Customers.ai, go to Campaigns > Click-to-Messenger Ads > Create Click-to-Messenger Ads

You’ll find the Campaigns tab at the top of the Customers.ai app homepage.

Then, find the “Click-to-Messenger Ads” tab on the menu bar to the left.

Step #3: Set up your ad campaign target audience, budget, and schedule

From Customers.ai, you can create audiences from the leads that come into your bots. Or, if you’re already running other Facebook ads in your Facebook ad account, you can target the same audience used in those ads right in Customers.ai. 

Click-to-Messenger ads are just like regular Facebook ads in this regard. And all the audience data in your Facebook Ads Manager account will sync with your Customers.ai account.

For our Facebook Messenger ads example, the majority of our audience was actually capture by our Facebook live chat widget on the Customers.ai website, as well as through our Facebook business page’s automated Messenger greeting, Facebook post autoresponders, and other Messenger tools that make it easy to get email addresses from Facebook.

A few more things to can do with your audiences in Customers.ai:

• Sync your audience to Facebook for retargeting.
• Create follow-up drip campaign sequences.
• Send your entire audience sponsored chat blasts.

You can learn more about Customers.ai audiences in our help docs here.

Step #4: Create the ad by either cloning an existing ad’s creative and text, or by uploading an image or video and text from scratch

Step #5: Write the conversation flow to greet and qualify leads automatically

Choose how you want to set up your Messenger ad. You can either sync an existing ad created in your Facebook Ads Manager or create an ad directly in Customers.ai.

Next, you’ll create your chatbot dialogue and add an answer of “Yes” for those who wish to experience your ad.

The screenshot below is called a Quick Question Widget, which is one of over a dozen chatbot dialogue widgets you can choose from in Customers.ai by clicking on the “+ Add widget” button.

The cool thing here is that for anyone who is not already one of your Facebook contacts, the moment they click the “Yes” button, you’ll instantly capture their contact data, which will be stored in your Customers.ai account.

Additionally, you’ll want to create an attribute. In the above screenshot, you can do so by clicking on the “User replies with” button, check off the “Save response to attribute” box, and give your attribute a unique name. 

In this Messenger ad example, we used CM2020_CTM in order for us to know the contact clicked on our Messenger ad for the Chat Marketing Summit and the vehicle used was a Click-to-Messenger ad.

Next, build out the rest of your dialogue. In our example, we simply let the person know that they had been invited and gave them three options to choose from.

Each option is made up of buttons, which are easy to add. With each button, you can link to another dialogue, a phone number to call your office, link to a live chat agent, or add a URL to a landing page – which is what we did.

Step #6: Test your dialogue in Messenger, then hit “Activate” to activate the ad

You always want to test your chatbots before setting them live! To do so, click on the “Test my bot” button or link at the top of your Messenger ad dialogue page.

After hitting the “Test my bot” button, you should receive a message from Messenger on your desktop and phone. 

Experience the full ad for yourself if you haven’t yet, here.

And that’s it, you’ve done it! Congratulations! 

Leads from Facebook Messenger ads are saved in your Customers.ai contact database where you can view and segment audiences based on default Facebook contact info and previous chat history. 

From here, you can set up drip campaigns to automatically nurture leads, and send sponsored message ads to re-engage qualified leads directly in their Messenger inbox.

What to Learn from this Facebook Messenger Ads Example

Facebook Messenger ads have unique advantages over other ads:

• You can reach people in a direct and engaging way via Messenger, automatically capture valuable lead data without asking for it, and send automated follow-up messages.
• The post-click ad experience is optimized for mobile and happens in chat, where customers would rather connect with businesses.
• Lead qualification and follow-ups are automated around the clock, saving your business on the cost of live chat support and sales agents.
• The post-click experience is highly personalized and learns more about your prospects instead of making assumptions.
• And all these benefits add up to a huge performance boost in lead volume and CPA (cost per acquisition).

Getting Started with Facebook Click-to-Messenger Ads 

I hope you’ve learned a ton from these Facebook advertising examples. Take what you’ve learned here to create the most successful Facebook Messenger ads for your business.

And now that you’re finished with our Facebook Messenger ads example, definitely check out these 10 Facebook ad examples for even more ideas!

If you’re looking for more amazing Facebook ad ideas, check out the Facebook campaign examples found in Larry Kim’s top Facebook ad hacks of all time.

Lastly, here are 5 Facebook Messenger Ad tips to help you get started with the best performing ads on Facebook!

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The post 1 Amazing Facebook Messenger Ads Example + How To Create a Click-To-Messenger Ad in 10 Minutes appeared first on Customers.ai.

Pablo Picasso is actually quoted as having said, “Good artists borrow, great artists steal.” Whether or not he stole that quote is unknown, but having that quote attributed to him here is all the evidence you need to realize its accuracy. 

So don’t feel bad about taking what works and making it your own. And instead of starting from scratch, running A/B tests, and spending weeks or even months tweaking your Facebook ads until you’ve created a high-performing advertisement campaign – start with already proven examples of Facebook ads that work.

We’ve done it here at Customers.ai, plenty of times. And just to prove that we know our Facebook ads pretty well, our Founder, Larry Kim, has been named Search Marketer of the Year by Search Engine Land, PPC Hero, and the US Search Awards on multiple occasions.

Larry is also the Founder of Wordstream, the leading provider of Facebook, AdWords, and keyword tools used by over a million marketers worldwide.

So if you want to know how to come up with a great Facebook ad that converts, you’ve come to the right place!

Here are 10 of the best Facebook ad examples guaranteed to produce a high ROI:

1. Messenger ad examples
2. Facebook Lead Ad examples
3. Video ad examples
4. Carousel ad examples
5. GIF ads examples
6. Product ad examples
7. Ads that create a sense of urgency
8. Examples of Facebook Canvas ads
9. Brand awareness ads examples
10. The Greatest Facebook Ad Hack of All-Time

We saved the best for last, so don’t miss it!

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Facebook Ad Examples #1: Messenger Ads

If you’re looking for cool Facebook ad ideas, look no further than Facebook Messenger ads. Messenger ads are the ultimate way to increase engagement on Facebook with ads.

Facebook Messenger ads present a rare opportunity that savvy digital marketers are taking advantage of.

And that’s because Facebook Messenger ads are different than regular Facebook ads. Most importantly, Messenger ads perform better than normal Facebook ads because they start a more engaging conversation with chatbots.

Here’s an example of a Facebook Send to Messenger ad:

A couple of types of Facebook Messenger ads exist. There’s an ad viewed on any Facebook property that directs traffic to Messenger, like the example above. And then there’s sponsored content that’s native in Messenger.

Another cool thing about Facebook Messenger ad experiences is that they can take place across the Facebook family of apps, including the Facebook newsfeed, Instagram newsfeed, Facebook and Instagram Stories, Marketplace, Messenger, and others.

And Facebook Messenger ads differ from your average Facebook ad because they always lead to a conversational experience between your business the prospect.

Want to experience this Facebook ad example for yourself in Messenger? Click here!

What to know about Facebook Messenger ads:

• Messenger ads outperform other ads by 2X-10X
• Instant lead and data capture
• More features available for personalization
• Automated lead qualification and follow-ups with chatbots

Check out the best Facebook Messenger ad examples of all-time get more great ideas!

Facebook Ad Examples #2: Facebook Lead Ads

Facebook Lead Ads are native to your Business Manager on Facebook. Lead Ads appear on users’ feeds and stories on Facebook and Instagram.

They can help you drive objectives from the top of the funnel, like brand awareness and reach, as well as the bottom of the funnel and customer acquisition. 

What’s cool about this Facebook ad example is that the lead forms are pre-populated with user information. Pre-populated forms mean people can submit their contact information with ease, even on a small screen with just a few taps. Which makes Lead Ads great for mobile advertising on Facebook.

Here’s a Facebook Lead Ad example from Sleeknote.

Although you can’t tell from the image, this Facebook Lead Ad is further optimized for quick follow-ups. That means that once someone submits their contact information, webhooks are used to trigger a drip campaign sequence.

Lead ads can take many forms: 

• Price quotes 
• Demo requests 
• Newsletter subscriptions 
• Event registrations and more.

But did you know that if you use Facebook Messenger ads that you don’t need lead forms at all? 

With Messenger ads, you instantly capture Facebook user data when anyone on Facebook interacts with your ads. This is the most frictionless way to capture leads from Facebook ads there is.

Plus, if you use a chatbot platform like Customers.ai, all of your Facebook lead capture data from Messenger ads is automatically stored for you.

You can find more information on Facebook Messenger ads here: Facebook Messenger Ads

What to know about Facebook Lead Ads:

• Lead Ads do most of the work of filling out contact forms, so people are more likely to complete them.
• To get higher-quality leads, customize your forms to ask for the most important information first.
• Facebook Messenger ads are natural lead capture ads because they don’t require forms of any kind. In addition to your Facebook Lead Ads, try using the many Facebook advertising tools offered by Messenger ads.

Check out this article for more lead generation tools for Facebook and other platforms.

Facebook Ad Examples #3: Video Ads

Facebook users are watching more online videos than ever before. And the best advertisers are finding as many ways as possible to capitalize on that fact.

Here’s a Facebook video ad from Customers.ai that has performed extremely well. Click the play button for the full video ad experience:

Facebook video ads aren’t only a great way to show off your brand’s personality and to connect emotionally with an audience, but they also capture peoples attention.

In fact, viewers spend, on average, 5X longer looking at a video ad than a static image ad.

Additionally, video viewers are more easily targeted, which increases your reach, drives engagement, and boosts conversion rates more than any other form of promotion.

Lastly, Facebook and Instagram both continue to focus aggressively on being video-first platforms. That means you’ll be rewarded for the time and money spent on creating awesome videos for Facebook.

What to know about Facebook video ads

Here are 7 key takeaways you should keep in mind when creating Facebook video ads:

• Continuously check for new video ad examples. Video is very competitive, therefore you’ll constantly find great new video ideas by browsing.
• Experiment a lot. Take note of what’s working and what’s not until you get your KPIs to an optimal level.
• Always optimize for mobile. Both Facebook and users will reward you for this.
• Capture the viewer’s attention within 3 seconds. According to Dennis Yu, a Facebook video ad expert, people choose whether or not they’ll pay attention to a video within the first 3 seconds.
• If you can, try to make all of your video ads last about 15 seconds.
• Test your videos out organically first. If you have a large enough audience, you should be able to get a good idea of whether or not to throw money behind a video. When you see one that’s working, use this article to learn how to boost a post on Facebook to promote your video ad.

Facebook Ad Examples #4: Carousel Ads

Most of you have probably seen or created carousel ads on Facebook. They’re the ads where you can click an arrow to scroll through multiple pictures in a single ad.

Carousel ads are effective not only because they encourage prospects to interact with your ad, but because they just flat out allow you more room for products or portions of your brand story.

But did you know that you can add different types of carousels to Messenger ads as well?

Well, you can. And the great thing about using carousel ads in Messenger is that they’re even more interactive, especially on mobile. Furthermore, there are many different types of content you can choose to add to your carousel ad in Messenger.

In the following example, Customers.ai is presenting different topics of content for the user to choose from:

As you can see, if you tap on Learn more in the first of the two images above, the Customers.ai chatbot responds with, “I can definitely help with that, {{First Name}}” and then, “What would you like to jump into first?”

In this example, I chose to learn more about agency chatbots and how to scale a marketing agency with chatbots.

What to know about Facebook carousel ads:

• Users prefer interactive content over stagnant content. Facebook carousel ads are a great way to make your ads more dynamic and interactive.
• If you have a lot of content to share and don’t know what to promote, use a carousel ad. You’ll provide users both options to choose from, as well as learn what content is of most interest to your different audiences.
• You can display up to 10 images or videos on Facebook carousel ads.
• Carousel ads are a favorite among ecommerce advertisers because you can allow users to shop for different products.

Facebook Ad Examples #5: GIF Ad

GIF ads are a mixture of image ads and video ads. 

And GIF ads are amazing when it comes to delivering a high CTR (click-through-rate). Here’s the data to prove it:

According to WordStream, the average CTR for Facebook ads across all industries is 0.90%. 

And according to Facebook, “shorter videos get more complete views.” As we mentioned earlier, a fifteen-second video ad is going to be viewed to completion far more often than videos that run a minute or longer.

This is where GIFs become extremely valuable.

GIFs are eye-catching. They stand out from images (which can feel like white noise) and don’t require the same investment, effort-wise, as video, carousel, and lead ads.

But that’s not even the best part.

You can repurpose existing video assets to create awesome Facebook ads with higher engagement.

One thing you may have noticed in our #1 Facebook ad example was the robot. 

Well, that’s not a static image. Here’s the screenshot again as a reminder:

And similar to the many other benefits of running Facebook Messenger ads, is that in addition to making your ads more interactive with a higher conversion rate, you can also add lots of different content.

Different content, such as…you guessed it, GIFs!

What to know about Facebook GIF ads

• Quality matters. High-quality images and animation are the way to go for your Facebook GIF ads.
• Don’t try to do too much with your GIF ads. Keep transitions and the main message you’re attempting to convey as simple as possible.
• Less is more when it comes to using text in your GIF ads. Try to limit the use of text to your CTA (call to action) and nothing more.
• Facebook recommends using GIFs in a series instead of implementing “flashy, one-off posts.”

Facebook Ad Examples #6: Product Ads

In 2019, Facebook upgraded its original product ads and made them dynamic. Facebook Product Ads enable retailers to sync their catalog with their Facebook advertising efforts.

We already know that Google Shopping ads are incredibly powerful. Because when you’re appealing to consumers that demonstrate high commercial intent with relevant product ads, you’re sure to boost conversions.

This makes Facebook Product Ads the perfect tool for retargeting folks that have browsed your website. 

The following is an example from Facebook of an auto dealer that uploaded its vehicle catalog with details such as make, model and year, then automatically generated ads that show the most compelling inventory to the right audiences.

Facebook is growing its portfolio of ecommerce marketing tools. Especially with the rollout of Facebook and Instagram Shops over the course of 2020 and into 2021.

What to know about running product ads on Facebook

• Facebook Product Ads can feature either a single product, or a set of three products. Each of the featured products has its own image, description, click target, and statistics.
• Dynamic templates for Facebook Product Ads save you time by pulling images, product names, pricing, and more from your product catalog, based on the keywords you use. That also means that Facebook will stop running ads on products if they’re out of stock. That’s huge!
• If you’re thinking about running product ads, you should also be thinking about Facebook Shops. If you haven’t upgraded your business page on Facebook, now is the time to start thinking about how to use Facebook Shops for marketing and sales.

Looking to sell more on Facebook? Check out these tactics to generate immediate ROI via direct response marketing!

Facebook Ad Examples #7: Create a Sense of Urgency

Some of the best performing ads on Facebook use FOMO (fear of missing out) to create a sense of urgency.

An analysis by Neuroscience Marketing of 1,400 successful Facebook ad campaign case studies found that campaigns with purely emotional content performed about twice as well – 31% vs. 16% – as those with only rational content.

Here are some awesome tips on how to use FOMO in your Facebook ads:

• Add social proof, such as the number of people already benefitting from your product.
• Pose a question, hinting that the person’s missing out on a great opportunity.
• Make your Facebook ad offer limited by time to nudge people to sign up faster.

At Customers.ai, we ran a “last chance” Facebook Sponsored Message ad campaign for our annual Chat Marketing Conference.

Here’s how we set it up using the Customers.ai OmniChatⓇ platform:

MobleMonkey links to your Facebook Ad Account in order to set your target audience, bid and budget, as well as other Facebook tools and their parameters.

After choosing your Ad Account associated with your Sponsored Message, your target audience, and your bid/budget, you can build your Facebook Messenger ad experience.

Above you can see the first bit of dialogue along with three different options for the user to choose from. This is great for creating an interactive and engaging experience.

When your Sponsored Messages Ad is ready, you can send a Messenger blast out to your entire audience. Here’s what that looked like for those that received it.

We ran a few different versions of this Messenger ad campaign. One using a sense of urgency, and one without. When we ran the ad with a sense of urgency, we significantly reduced the Cost per Result.

What to know about creating a sense of urgency with Facebook ads

• Whether a user follows through to conversion or not, you still capture their contact information with Messenger ads.
• At Customers.ai, we found that Sponsored Message ad campaigns should run at least 1 week to reach your full audience.
• Define clear dates: “Today only” or “Offer ends at Midnight”
• Offer a discount: “Get 50% off today”
• Keep your offer simple and brief.
• Place your best offer in the ad’s headline or the image.
• Match the ad’s offer to the landing page.

Facebook Ad Examples #8: Facebook Canvas Ads

Facebook canvas ads are great for increasing engagement on Facebook. And although they’ll never be as effective as they were when Facebook released canvas ads in 2016, they’re still some of the best performing ads on Facebook.

Canvas ads on Facebook are interactive video content that brands can post on their Facebook mobile pages and/or promote from the advert manager.

Creating a Canvas is like placing your landing page on Facebook. When clicked on, these ads open up in full-screen on smartphones and invite people to watch and engage. 

Just take a look at this Facebook Canvas Ad from American Express and you’ll see exactly what I’m talking about:

In the ad, you’ll see arrows that help guide users through Amex’s interactive swipe video, which features scenes of eye-catching vacation spots while informing consumers or potential of all the rewards and benefits that Amex has to offer.

Canvas ads may seem like a lot of work, but they’re not, and the appeal factor for both consumers and performance marketers is very high.

What to know about Facebook Canvas ads

• Facebook Canvas ads are only for mobile users.
• You can test out Canvas ads organically.
• People don’t need to wait for the videos to load and brands don’t need to worry about poor functionality or quality, because Facebook’s already done the dirty work.
• Canvas ads are shockingly easy to make through Facebook’s ad manager and power editor.

Facebook Ad Examples #9: Brand Awareness Ads

The goal of Brand Awareness ads is to increase the recall of your ads among your target audience. So, it’s not about generating immediate sales.

Furthermore, brand awareness campaigns aren’t really suitable for smaller companies, because you need to run campaigns that drive sales quickly.

Facebook Brand Awareness Ads are not designed to completely replace direct response campaigns.

If you want to get more app installs, more website traffic, or more immediate sales, you should go with the corresponding campaign objectives.

However, instead of focusing on immediate conversions, you can also invest a proportion of your budget to brand awareness campaigns.

Doing so consistently puts your brand and your message in front of your target audience on Facebook and Instagram.

Here’s a great Facebook brand awareness ads example from Nissan:

This Nissan ad was shown to a targeted audience made up of mostly women ranging from 18 to 34 years of age. Clearly, Nissan is trying to get on the good side of the younger, more progressive demographic.

What to know about Facebook brand awareness ads

• If you’re a small business, brand awareness ads probably aren’t the way to go. No worries! It’s still good knowledge and here are 31 marketing tools for small business to make up for it.
• However, also for small businesses, you can run brand awareness ad campaigns in addition to your direct response marketing campaigns (ex., website clicks, website conversions, mobile app installs, etc.).
• Facebook allows you to have a lot of control over the frequency of your brand awareness ads. You can even choose not to display the ads to the same person from 1 to 90 days.

Facebook Ad Examples #10: Advertising Hacks

One of the great Facebook hacks of all time is called the “inverted unicorn.”

This Facebook ad example had a super high CTR (click-through-rate) due to its targeting strategy. The ad targeting strategy was to take multiple unrelated interests and to target people that had all of those interests in common.

Take a look at this ad: “Life took me to England but I’ll always be an Arizona girl.”

As you can see, the unrelated interests that all of the people targeted had in common were: 

• Female
• From Arizona
• Recently moved to the UK

Just look at the comments to the right of the ad. People are blown away that they received such a personalized ad.

This even got the attention of major broadcast news!

Check it out, this was sent to Larry by a reporter for CNN news in the UK. She wrote to me asking how in the world she had been targeted with this ad.

But there’s nothing extremely special about this ad. Think about it.

Everyone knows that you can target by gender and location. And I’m sure most all of you know that you can target by behaviors, such as “recently moved.”

However, where this ad gets a little more complicated is how we were able to target people that were originally from Arizona. Because that’s not a filter you can add to your Facebook ad custom audience.

So, how did we do this? We targeted local likes of high schools, restaurants, sports teams, and other popular destinations located in Arizona.

These likes don’t guarantee that they are from Arizona but it is highly correlated with people from Arizona.

This Facebook ad hack sparks the idea of digging deeper into creative audience targeting.

In general, it’s common to target related interests. But think about what happens when you target unrelated interests.

Targeting related interests is intended to cast a net of people who like similar things as your product or service, and maybe further refining by job titles. 

When creating a Facebook ad audience, In the Interests section, if you click the “suggestions” button, all of the suggestions you’ll receive will be interests that are related to your existing audience.

However, if you go for unrelated interests, crazy things happen. 

The result? Remarkably higher engagement rates, comments, replies, and lower costs.

This Facebook ad example is incredibly effective at increasing the cool factor and appeal of even the most boring products or services.

Plus, if you’re working with a limited budget, you can use this method to narrow your audience and therefore reduce the cost of a campaign.

What to know about Facebook ad hacks

• If you have a large audience and need to narrow it in order to save on budget, combine unrelated interests to your targeting attributes. 
• Proper growth hacking strategies are not a mistake. I’ve tried the Inverted Unicorn Ad Targeting Method countless times and it has never failed me.
• There are a lot of interesting ad targeting strategies for you to explore.

Getting Started with Great Facebook Ads 

I hope you’ve learned a ton from these Facebook advertising examples. Take what you’ve learned here to create the most successful Facebook ads for your business.

If you’re looking for more amazing Facebook ad ideas, check out the Facebook campaign examples found in Larry Kim’s top Facebook ad hacks of all time.

Lastly, here are 5 Facebook Messenger Ad tips to help you get started with the best performing ads on Facebook!

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Important Next Steps

FAQs about Facebook Ad Tools

Q: What are Facebook ad tools?

A: Facebook ad tools refer to a set of software or applications that help advertisers create, manage, and optimize their advertising campaigns on the Facebook platform. These tools offer various features and functionalities to target specific audiences, track ad performance, and improve campaign effectiveness.

Q: What are some popular Facebook ad tools available?

A: There are several popular Facebook ad tools available in the market, including:

• Facebook Ads Manager
• Facebook Business Manager
• AdEspresso
• Qwaya
• AdStage

These tools offer features like ad creation, targeting options, analytics, A/B testing, and automation to streamline and enhance Facebook advertising efforts.

Q: How can Facebook ad tools benefit advertisers?

A: Facebook ad tools provide several benefits to advertisers, such as:

• Efficient campaign management and optimization
• Precise audience targeting options
• Detailed analytics and reporting
• A/B testing capabilities to refine ad strategies
• Automation features to save time and effort

By leveraging these tools, advertisers can maximize the effectiveness of their Facebook ad campaigns and achieve better results.

Q: How can I get started with Facebook ad tools?

A: To get started with Facebook ad tools, follow these steps:

1. Create a Facebook Business Manager account
2. Set up your ad account and payment method
3. Choose a Facebook ad tool that suits your needs
4. Connect the tool to your Facebook Business Manager
5. Explore the tool’s features and start creating and managing your ad campaigns

Each tool may have specific instructions

The post 10 Best Facebook Ad Examples Guaranteed to Boost Your Return On Ad Spend appeared first on Customers.ai.

I know. A bold claim, right?

But you don’t have to take my word for it. There are Facebook Messenger Ads case studies to prove it.

So, why do you care?

Facebook advertisers have to keep up with more competitors jumping into the ring than a WWE match and more changes to audience targeting categories than Beyonce’s Super Bowl halftime show wardrobe.

via GIPHY

Not to mention new Facebook ad formats, objectives, and rules that are added constantly.

Someone, please remind me, why do we marketers wrestle with Facebook Ads?

Maybe it has something to do with the 6.8 billion collective monthly active users across Facebook’s family of apps?

Yep. Let’s go with that.

But I have exciting news for Facebook advertisers. 

At Customers.ai we’ve been experimenting with Facebook tools, and Messenger ads have the power to change how you approach advertising. 

In this article, we’re going to take a detailed look at Facebook Messenger ads, what they are, and how businesses like yours are using Facebook Messenger ads to increase lead volume, automatically qualify leads, and cut cost per lead (CPL) with revolutionary new growth marketing tools.

Here’s what you’ll learn in this Facebook Messenger ads guide:

• What are Facebook Messenger Ads?
• Facebook Messenger Ad Benefit #1: Instant Lead Capture
• Facebook Messenger Ad Benefit #2: They Are the Ultimate in Mobile-Optimized
• Facebook Messenger Ad Benefit #3: 24/7 Automated Lead Qualification & Follow-up
• Facebook Messenger Ad Benefit #4: They Can Get Really Personal
• Facebook Messenger Ad Benefit #5: They’ve Been Shown to Outperform Other Ads 2X-10X
• How to Make a Facebook Messenger Ad

Jump to the sections above or read on.

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What are Facebook Messenger Ads?

Facebook Messenger ads start a conversation with your business’s target audience in Facebook Messenger — the messaging app with 1.3 Billion users worldwide. 

The Facebook Messenger ad comes in a couple of flavors: An ad viewed on any Facebook property that directs traffic to Messenger; or sponsored content native in Messenger.

That’s right, a Facebook Messenger ad experience can start on many of the platforms across the Facebook family of apps. This includes:

• Facebook news feed
• Instagram feed
• Facebook Stories
• Instagram Stories
• Facebook Marketplace
• Audience Network
• And yes, Facebook Messenger

But all Facebook Messenger ads have one thing in common: They always lead to a conversation between a business and a prospect in Messenger.

Here’s a typical Facebook Messenger ad viewed in the Instagram feed:

Click on that ad’s call-to-action “Send Message” button and here’s what you’ll see. (← Link opens in Messenger)

Why are there ads on Messenger?

There are three key answers to this question:

1. Messenger is where conversations happen, and nothing beats a conversation for closing sales.
2. Consumers would rather chat in real-time with businesses than talk on the phone or email.
3. Businesses can scale conversations in Messenger thanks to chatbot automation.

With 20 billion conversations a month exchanged between businesses and users on Messenger, you can start to see why a business may want to start a conversation with prospects in Messenger.

Now, this doesn’t exactly support the claim that Facebook Messenger ads are better than other ads. 

But don’t worry, I’m not about to phone it in. 

So, why are Facebook Messenger ads “better” than other ads?

Here are five ways Facebook Messenger ads offer unique advantages over other ads, and the steps to fire up your own Messenger ad campaign in five minutes or less.

Facebook Messenger Ad Benefit #1: Instant Lead Capture

I’m not going to bury the lede here. 

The MacDaddy of reasons why advertisers need to jump on the Facebook Messenger ad bandwagon comes down to 3 words:

Instant lead capture.

Say it with me:

Instant. Lead. Capture.

When you send your Messenger ad traffic tdo an automation platform like Customers.ai, your business automatically receives a bucket of contact info for everyone who strikes up a conversation.

Facebook’s lead contact data your business receives by default:

• First and last name
• Locale (country and language)d
• Timezone
• Gender
• Profile photo

Now, on the one hand, you could use a lead gen ad or a traffic objective ad to send Facebook ad traffic to a form where they fill out all of the details captured in the above screenshot.

Or, you could just automatically get it, without even asking, from anyone who starts chatting.

Which option would you prefer?

Facebook Messenger Ad Benefit #2: They Are the Ultimate in Mobile-Optimized

Does this sound familiar?

Will my landing page look and act right on the 43 most common screen resolutions?

Well fuggedaboutit.

When Messenger is the post-click experience for your Facebook mobile ad, you can sleep well knowing that the experience is 1000% mobile optimized.

After clicking the “Send Message” call-to-action button in the ad, they’re dropped right into their Facebook Messenger mobile app or desktop browser Messenger inbox. 

From here, they see the conversation starter you designed for your ad audience.

You’ll never have to worry about a form or landing page malfunctioning because of responsive design failings again.

Facebook Messenger Ads Case Study: Instant Lead Capture

Customers.ai customer Car Loans Canada changed from sending Facebook ad traffic to a webpage form to collecting car loan applications directly with a Messenger bot.

Because Messenger ads automatically capture basic lead info like name and location, users didn’t have to answer as many questions. And the conversational chatbot made it easier for people to answer questions in the chat or return to the chat later to complete their application.

As a result, Car Loans Canada cut their lead acquisition costs over 40 percent and increased their captured lead conversion rate 75 percent.

Facebook Messenger Ad Benefit #3: 24/7 Automated Lead Qualification & Follow-up

One of the advantages of chatting with customers is also a drawback.

One-on-one chat is an effective avenue for persuasive sales conversations. 

But one-one-conversations are costly to scale.

I’ve talked to more than one Customers.ai customer using Messenger for lead generation, but the number of conversations a salesperson can have in a day is limited by — well, hours in the day.

However, not if you can automate the initial lead qualification questions and lead nurture follow-up.

This is where another unique benefit of Facebook Messenger Ads comes in: the Facebook Messenger chatbot.

Facebook Messenger Ad Case Study: Lead Qualification

Customers.ai customer Sacred Movements cut the cost of sales by automating lead qualification with a Messenger ad bot.

Sacred Movements sent ad traffic to Facebook Messenger where they automated the initial conversation, answering questions from prospects with a bot, and ultimately increasing their meditation class sizes by 50 percent.

Facebook Messenger Ad Benefit #4: They Can Get Really Personal

The sweetest word a person can hear is their own name. We go wild for it.

Remember, using Facebook Messenger automation, you can personalize any conversation with default Facebook contact info like name and location, and take a step further by sending leads through a conversation flow designed for what they need or are looking for.

Personalizing a conversation is easy using a smart chatbot builder that funnels users to different conversation dialogues depending on what they select.

The result is more relevant offers and more closed deals.

Facebook Messenger Ads Case Study: Personalization

Customers.ai customer Summit Academy OIC used Facebook Messenger ads to connect to new prospective students.

By asking a few simple automated questions in Messenger, like what type of courses they are interested in, they sent follow-up information about upcoming class enrollment that was relevant to their interests.

As a result, Summit OIC increased their prospective student count by 30 percent, at a CPA 10X lower than other Facebook ad campaigns.

Facebook Messenger Ad Benefit #5: They’ve Been Shown to Outperform Other Ads 2X-10X

At the end of the day, every ad is going to be judged a success or flop by key metrics: lead volume, cost per lead, and sales.

All the bells and whistles don’t mean anything if the ad doesn’t add up on paper.

So here’s where Facebook Messenger ads win the title of the best ad out there.

Four unique benefits of Facebook Messenger ads:

• Instant lead capture
• Mobile-friendly
• Automated qualification and follow-up
• Highly personalized and relevant

The results? An increase in Facebook ad performance.

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Facebook Messenger Ads Case Study: Ad Performance

Customers.ai customer Technosetbee increased brand awareness of its beekeeping technology by running a contest through click-to-Messenger ads.

Then they remarketed to new contacts with a special discount offer on their products.

The results are priceless:

• 97% decrease in CPA compared to other ads
• 211% increase in average order value by these customers
• And a whopping +6000% increase in bottom-line revenue

Facebook Messenger Ad Performance Case Study: Customers.ai

Using our own chatbot software at Customers.ai, we’ve tested click-to-Messenger ads for lead gen compared to Facebook traffic ads and gotten a 97% better CPA from Messenger ads.

With traffic ads, we spend about $3 to $5 per click. And our average website traffic conversion rate is 2%.

Do the math and we’re looking at $300 to $500 for 100 visitors.

Since we convert 2 out of 100 visitors, the cost per acquisition is $150 to $250 per lead.

With our new Facebook Messenger ads playbook we cut the cost to $5 a lead:

• Switched to the Facebook ad campaign objective optimized for messages.
• Send users to a Facebook Messenger chatbot.
• Save leads to the contact database in the Customers.ai Facebook Messenger marketing platform.

After executing Facebook click-to-Messenger ad chatbot marketing campaigns, here’s what our latest click-to-Messenger campaign reports look like:

Instead of $4 per result for anonymous website traffic that converts at 2%, our CPA is between $3 and $6 for a lead with a name and direct line of contact.

There are some monumental benefits of send-to-messaging Facebook ads:

• Epic reduction of cost per lead at an average of 30-50X.
• Turns every interaction into a named contact.
• Drives users to a mobile-friendly and ultra-engaging conversion funnel experience.

How to Create a Facebook Messenger Ad That Boasts These Unique Benefits

If you’re ready to get a piece of the Messenger ad action, by now you’re wondering:

How do you put ads on Messenger?

You can build and run a Facebook Messenger ad campaign through Facebook Ads Manager.

But that won’t get you the unique benefits we talked about like instant lead capture in a contact database and automated follow-up for lead nurturing.

For that you need Customers.ai’s Facebook advertising tools.

I’m going to show you how to make your own Facebook Messenger ads in five minutes flat using Customers.ai’s Facebook ad builder.

Here’s how to create a Facebook Messenger ad with instant lead capture and automated lead nurture:

• Step 1: Connect your Facebook Page to a Free Forever Customers.ai account then upgrade to a PRO account to get Facebook ad features.

• Step 2: In Customers.ai, go to Campaigns > Click-to-Messenger Ads > + Create Click-to-Messenger Ads.

• Step 3: Set up your ad campaign target audience, budget, and schedule.

• Step 4: Create the ad by cloning an existing ad’s creative and text, or by uploading an image or video and text from scratch.

• Step 5: Write the conversation flow to greet and qualify leads automatically. Hit “Send” to activate the ad.

Leads from Facebook Messenger ads are saved in your Customers.ai contact database where you can view and segment audiences based on default Facebook contact info and previous chat history.

From here, you can set up drip campaigns to automatically nurture leads, and send sponsored message ads to re-engage qualified leads directly in their Messenger inbox.

Facebook Messenger Ads Final Analysis

Facebook Messenger ads are a unicorn in the sea of digital ads with unique advantages over other ads.

You can reach people in Messenger and automatically capture valuable lead info without even asking for it.

When you link ads to Messenger, the post-click ad experience is optimized for mobile and happens in chat, where customers would rather connect with businesses.

Lead qualification and follow-up is automated around the clock, saving your business on the cost of live sales and support agents.

The post-click experience is highly personalized and learns more about your prospects instead of making assumptions.

And all these benefits add up to a huge performance boost in lead volume and cost per lead acquisition.

So, want to learn how to build Messenger sponsored messages ads and Facebook click-to-Messenger ads? Check out some of the best Facebook Messenger ad examples of all-time here.

Thanks for joining me on this epic journey of Facebook Messenger ads, my new favorite way to advertise on Facebook.

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Important Next Steps

Facebook Click-to-Messenger Ads: Frequently Asked Questions (FAQ)

What are Messenger ads?

What are Messenger ads? Facebook Messenger ads are conversational ads served via a Facebook Messenger chatbot. They’re always mobile-friendly, and the conversion rates are nearly 100% because you capture the contact information of everyone that interacts with your Messenger ads. Once you have the Facebook contact information of a person, you can message them back via Facebook Messenger retargeting campaigns.

Does Facebook use Messenger for ads?

Businesses use Facebook Messenger for ads, however, Facebook itself does not. There are many powerful Facebook Messenger advertising tools used by digital marketing professionals every day. 

Some of the more common and proven Facebook Messenger marketing tactics include running Facebook Sponsored Messages. In fact, there are a number of Facebook ad examples where the data proves out that Messenger ads are more effective than regular Facebook ads.

Additionally, there are creative Facebook Messenger advertising strategies and Facebook Ad hacks that aren’t as well known.

Are there different types of Facebook Messenger ads?

Yes, there are two main types of Facebook Messenger ads. In fact, one of the most important thing to understand when it comes to Facebook Messenger ads, is that the two types of Messenger ads should be used for different purposes:

• Sponsored Messages Ads: Messenger sponsored messages ads should be used to send promotions directly to your Messenger contacts list or highly targeted segments of your Messenger contacts list. Sponsored message ads are great for retargeting and keeping your engaged audiences up to date on the latest announcements from your business.
• Facebook Click-to-Messenger Ads: Use click-to-Messenger ads to reach new audiences. See this Facebook Messenger ads example to learn more about how to create and run click-to-Messenger ad campaigns.

How do I set up Facebook Messenger ads?

In order to set up Facebook Messenger ads, you’ll want to use a chatbot platform, such as Customers.ai where you can properly integrate your Messenger contacts and manage Facebook Messenger ads.

Ads that click-to-Messenger are Facebook, Instagram, or Messenger Inbox ads that send people into a conversation with your business in the Messenger chat app.

Businesses can use ads that click-to-Messenger to start conversations at scale, leveraging Facebook targeting to find customers relevant to their business. Whether the goal is to generate leads, raise awareness of brands or products, boost a post on Facebook, or drive sales, businesses can then tailor conversations in Messenger to meet their specific needs.

There are a few types of Messenger ad examples:

• Facebook send to Messenger ads
• Click-to-Messenger ads, and
• Sponsored content that’s native in Messenger, known as Sponsored messages ads.

It’s also important to note that Messenger ads are great chatbot examples of how to do mobile advertising on Facebook.

What are Sponsored Messenger ads?

Messenger sponsored messages could also be referred to as Facebook paid messages. In the simplest of terms, Facebook sponsored message ads are a great way to send a mass message to all your Facebook Messenger contacts at the same time.

Messenger sponsored messages let you send offers, promotions, and updates directly to the people your business talks to on Messenger. If you’ve already connected with your customers on Messenger, either through a bot for Messenger or live chat support, use sponsored messages to re-engage them.

How do you create Click-to-Messenger ads?

You can build and run a Facebook Messenger ad campaign through Facebook’s Ads Manager. However, that won’t get you the unique benefits I mentioned earlier, such as instant lead capture in a contact database or automated follow-ups for lead nurturing. 

For that, you’ll need Customers.ai’s Facebook advertising tools. You can make great Facebook Messenger ads in just five minutes using Customers.ai’s Facebook ad chatbot builder. Here’s how to create a Facebook Click-to-Messenger ad for your business.

How do Facebook Messenger ads work?

Facebook Messenger ads are a type of advertising format that allows businesses to promote their products or services directly within the Messenger app. These ads appear as sponsored messages and can be customized with images, text, and call-to-action buttons. By leveraging the vast user base of Messenger, businesses can reach and engage with their target audience in a more personalized and interactive way.

What are the benefits of using Facebook Messenger ads?

Facebook Messenger ads offer several benefits, including increased reach, improved engagement, and personalized communication with potential customers. These ads provide a direct channel to interact with users, enabling businesses to build relationships, provide customer support, and drive conversions more effectively.

How can I create Facebook Messenger ads?

To create Facebook Messenger ads, you need to use Facebook Ads Manager. Within Ads Manager, you can choose the campaign objective, target audience, ad format, and set a budget. When creating the ad, select Messenger as the placement option. You can then customize the ad content, including images, text, and call-to-action buttons specifically for Messenger.

Are Facebook Messenger ads effective for driving conversions?

Yes, Facebook Messenger ads can be highly effective for driving conversions. By delivering targeted messages directly to users’ Messenger inboxes, businesses can engage in personalized conversations and guide potential customers through the sales funnel. The interactive nature of Messenger ads, combined with the ability to provide timely assistance and answer queries, can significantly increase conversion rates.

The post 5 Reasons Facebook Messenger Ads Are Better Than Other Ads & How to Make Your Own appeared first on Customers.ai.

You store your leads’ information and track them through the sales funnel. Marketers are responsible for getting more traffic, clicks, and conversions on signup pages.

And when a prospect signs up, ding! All that information drops straight into the CRM.

Boring, right? For the marketer, the CRM is a ho-hum piece of requisite software that just collects data.

What if I told you that your CRM is a *marketing* cash register just waiting to be opened?

What if the leads you generate and store in your CRM holds the key to unlocking massive results from your advertising?

Today, I’m going to show you how to use your CRM data to inform your advertising campaigns and 10x your ad results.

If you’ve ever wanted to slash your ad spend while simultaneously boosting your ROAS, this is the article to read. It’s the ultimate unicorn method — something I stumbled upon in my lifelong search for unicorns.

If you want to massively boost success on all major advertising platforms, I explain in exacting detail just how to do it.

Overview: The Strategy Explained (And Why It Works)

This approach is really simple, but by my estimates, fewer than 2% of marketers are doing it.

In a nutshell, the strategy is this. Export your CRM data, plug it into the advertising platform of choice, and target that specific audience with custom ads.

Details are below, but it’s really that simple.

For the last five years, ad platforms have evolved to the point where they can retarget leads and push them further down the funnel.

You’re probably familiar with the concept.

Of course, Google has an effective remarketing system, too.

Simple, right?

And, as cool as it is, retargeting is no by itself a silver bullet.

You might still be dumping thousands of dollars to attract top-of-funnel clicks from mere tire-kickers. (Plus, the massive amount of click fraud on the Google Display Network.)

You can’t just flip the switch on remarketing and expect to 10x your advertising.

That’s where your CRM comes in.

Here’s why.

When you serve ads to warm contacts, those contacts are primed and ready to convert. It’s almost like they’re sitting, waiting, device in hand, ready for you to serve them an ad.

As soon as you do, they pounce like a kitten on a laser pointer beam.

Why are they so desperately eager to convert?

Because of brand affinity. These humans already know about your brand, have visited your website, have clicked a CTA, abandoned a cart, filled out a form, or something.

They know you.

Their affinity predisposes them to conversions.

I’ve measured the effectiveness of brand affinity using CTR as the KPI. Return visitors are 2x to 5x more likely to click through than new visitors, and they are 3-5x more likely to convert!

And that’s just with run-of-the-mill retargeting!

What I’m spilling today is not run of the mill. This is unicorn land because we’re taking retargeting to a whole new level.

Look, very few people are doing this, and those who are doing it have not tapped into its maximum capability.

Let’s fire up the ol’ CRM and work it.

Export Your CRM Data to Use for a Custom Audience List

Productivity Tip for HubSpot Users: HubSpot’s ads tools let you create contact list audiences that automatically sync between HubSpot’s CRM and various ad networks including LinkedIn, Facebook and Google. It’s not necessary to do manual exports, and when the smart list updates in HubSpot, the audience automatically updates in the corresponding ad platform.

The HubSpot CRM allows you to do exactly what I’m going to describe in this article — using CRM data to 10x your advertising budget.

The good news is, Hubspot’s CRM is 100% free. But its potential value for your business processes and advertising is unparalleled.

HubSpot’s CRM allows you to export your lists, like this. In your HubSpot account, go to Contacts → Lists.

Hover over the list and click Export.

You’ll want to check the box to select all properties, or manually check the boxes of those you want to export.

Just enter your email address to get the list sent to you.

In a minute, you should have the list in your inbox.

Now, you’re ready to use this list in your advertising.

How to Set Up a CRM Retargeting Strategy in Facebook

From Facebook Ads Manager, go to the main menu, then click All Tools. Under the Assets menu, click Audiences.”

From there, you’ll want to click Audience → Custom Audience.

From the Custom Audience popup, select Customer List.

From the next screen, choose to use a file that doesn’t include LTV.

Now, you’re ready to create a customer list custom audience.

From here, you can upload the file that you exported from the HubSpot CRM.

When you are creating your custom list, be sure to create a name that is parallel to whatever segments you’re already using in your marketing.

In your CRM, you probably already have segments — MQLs, SQLS, etc. (HubSpot’s CRM allows you to build these types of segmented lists.)

As you’re uploading, create custom audiences for your advertising that mirror the segmentation you’ve already set up in your CRM.

Next, you’ll set up a new ad campaign. Choose “traffic” as your marketing objective consideration.

Go to the Audience section of the ad setup.

In the Custom Audiences section, find the audience that you just created. It will be indicated with the “customer list” type.

Now that we’ve got the mechanics sorted, it’s time to talk tactics.

CRM Ad Strategy #1: Unicorn Ad Customization for Super Select Audiences

Your ad copy should speak directly to the segment that you are targeting. Every custom audience deserves a custom ad. This is the way of the unicorn.

Don’t reuse the same old donkey ad copy, same old creative, and same old keywords. Vary the ad copy to reflect what you know about them. Treat them like the unicorns they are.

As long as you have a semblance of organization in your CRM, this isn’t hard to do.

We had a list of agency marketers who had attended a previous webinar but didn’t sign up for Customers.ai.

Thanks to the power of our CRM, we dug up this list and gave them an irresistible offer.

We addressed them, “Hey marketers,” because we knew they were marketers.

And we invited them to another online summit, because we knew they attended one in the past and were likely to attend another one!

The results were nothing short of Unicorn Universe.

ZING! Instantly, those affinity eyeballs saw the ad, clicked through, and snagged the offer. We used a Messenger drip campaign to funnel each user to conversion.

CRM Ad Strategy #2: Unicorn Lure Bidding for Big Conversion Potentials

This point is a simple one: bid high.

Higher bids mean a greater likelihood of luring the unicorns.

Marketing common sense tells you to keep your bid competitive — not too high, not too low.

Use a modest bid that gets you just the right amount of visibility, but isn’t overspending on views.

Right?

Wrong.

At least not with the CRM retargeting strategy.

These prospects are red hot. When you boost your bid with them, you’re not wasting money. You’re 2-5x more likely to get conversions, so your best bet is to keep your bid high.

Keep in mind who you are targeting. The crème de la crème. The Chosen Leads.

These people will click, will convert, and will become customers at an exponentially higher rate than any other types of audiences. Pay up for higher quality.

These two strategies are not either/or. It’s both/and.

You want to do both — customize your copy and bid more in order to attain peak performance for your ads.

CRM Ad Strategy #3: Donkey Eliminator for Excluding Unwanted People from Seeing Your Ads

Another powerful cost-savings technique is the exclusion strategy.

Using the exclusion aspect of Facebook advertising, you can identify specific audiences whom you don’t want to target with your ad.

Why would you want to do this?

• Example 1: You’re offering a product at a lower price to select customers and you don’t want to disenfranchise customers who paid full price. Exclude the full-price customers from your targeting.
• Example 2: You can bid low to engage with prospects who have never heard of you, and save your high-bids for only audiences who have high-conversion potential.
• Example 3: You have a list of disqualified leads that your sales team contacted but were not a fit. Exclude those donkeys to stop wasting ad budget and instead spend it to pay for clicks from unicorns!

There are dozens of other scenarios in which excluding certain audiences, whether from your CRM or another audience, will boost your ad performance.

To turn on exclusions, click Exclude in the Audience configuration section of your new ad creation.

Now, you select the audience that you want to exclude.

If your CRM data is primed and ready — and with HubSpot’s CRM it will be — then selecting the right excluded audiences should be easy.

CRM Ad Strategy #4: Fill in Missing Demographics with Unicorn X-Ray Vision

Suppose your CRM is full of leads from all different sources. Some of your leads have detailed information like business category, and location, whereas others do not.

How would you go about promoting a “SEO Agency Growth Conference” in New York?

Don’t email the entire CRM email database.

Instead export the entire list as a custom audience in Facebook, then overlay targeting options like “Location = New York City” AND “Interests = SEO + Marketing Agency”.

Facebook Ads will magically only target the people in your list that also meet your Ad targeting criteria, which can be as granular as you wish.

Thus, Custom Audiences offer unique segmentation capabilities for marketers in situations where the segmentation data doesn’t already exist in the CRM.

Bonus Tip: Use a Facebook Messenger Ad for Hyper-Successful Drip Campaigns using CRM Audiences

Here’s a powerful bonus tip that will supercharge your CRM + Advertising.

Use a Click to Messenger ad instead of a traditional Facebook display ad.

Messenger Ads have higher clickthrough rates, lower costs, and overall greater effectiveness than display ads. Average CPA for Messenger ads is 90% cheaper than conventional Facebook ads.

To create a Messenger ad, you’ll need to use a chatbot builder to set up the Messenger sequence. With a chatbot platform like Customers.ai, you can do so easily with no coding. It takes just a few minutes.

Select Advertising → Messenger Ads in Customers.ai and follow the wizard to set up the ad.

Once again, you want to use the advertising techniques described above — create a custom audience from your CRM data, customize the ad copy, and bid aggressively.

The major change is that customers will convert on a Messenger sequence driven by a chatbot.

None of this replaces the use of a CRM. In fact, you’ll probably want to connect these Customers.ai leads into your HubSpot CRM.

To do so in Customers.ai, you’ll navigate to Marketing Automation → Zapier.

There is a Zap that allows you to create HubSpot CRM contacts from new Customers.ai contacts.

Use this Zap, and Customers.ai will work seamlessly with the HubSpot CRM to import new contacts in realtime.

These CRM Advertising Principles are the Same Across All Major Platforms

The focus above has been on Facebook advertising, but the principles work on all major ad platforms.

LinkedIn allows you to use a Matched Audience with Contact Targeting. All you do is create the audience following LinkedIn’s process of uploading a list.

LinkedIn automatically connects to HubSpot, making this process easier.

You can do the same thing on Twitter using their Tailored Audiences feature.

Google calls it RSLA, and it is insanely effective when connected with relevant CRM data. Vanilla RLSA alone doesn’t work, so be sure to use advanced RLSA techniques to boost your advertising power.

Conclusion: Using CRM Data to Target Unicorns in Your Ad Campaigns

In summary, the way to reach unicorn level with your advertising on any platform is to use CRM data to create custom audiences for super-specific retargeting.

You’ll lower ad spend while inevitably blowing up conversions, clickthroughs, revenue, and all the other things that unicorn marketers eat for breakfast.

One final thing.

The more you do this, the more fun it gets. It’s all about finding a unicorn and making more unicorns. You’ll run a campaign, get some sweet results, and get inspired to do more. You run it again, get better results, and become radioactive about the results.

Then, you’ll become a CRM unicorn, slicing and dicing customer lists and segments to eke even more power from the advertising. You’ll learn even more about client retention and other advanced CRM + marketing tactics.

It becomes a virtuous cycle of improvement — CRM data informs ads, which fuels better CRM data, which produces even better ads.

Using these techniques, there’s no way but up — massive improvement across all your marketing efforts.

The post How to Get 10x Ad Results by Using HubSpot’s CRM appeared first on Customers.ai.

I started doing Facebook ads in 2012, back when you could get crazy results for practically no money at all. 

Cost per impressions have increased dramatically over the last 8 years. 

The same audiences that I have been targeting have increased from $1 per impression to over $100, sometimes $150.

TBH, it sucks.

Every 1% increase in cost per result is a 1% decrease in return on investment for yourself and your customers.

If you’re still doing things the old way, that’s not going to fly. 

So I’m sharing what I’ve discovered — wild Facebook advertising shortcuts.

Give any of these 7 Facebook ad hacks a try to clone mammoth results for yourself.

What’s a Facebook Ad Hack?

Before we launch into the hacks, let’s set some ground rules. 

“What’s an ad hack?”

First, you won’t find platitudes along the lines of “test your headlines”.

I’m talking about crazy shortcuts that you can copy to great effect in your own campaigns.

Second, a common denominator of these Facebook ad hacks is that they require little effort and yield high impact if you can successfully clone these ideas.

Top 7 Facebook Ads Hacks for 2020 – Larry Kim CTAConf 2019 from Customers.ai on Vimeo.

7 Facebook Ad Hacks That Dramatically Increase ROI

1. How to boost CTR by targeting UNRELATED interests
2. How to drive traffic to sites that reward traffic with exposure
3. How to get insane engagement by targeting OPPOSING audiences
4. How to flip your budget to amplify remarketing audiences
5. How to promote other people’s content in a way that improves your visibility
6. How to automate lead qualification and follow-up in Messenger
7. How to capture leads instantly with boosted posts 

Some of the Facebook ad hacks here are better leveraged with Customers.ai, a platform for automating messages in Facebook Messenger and the other chat and text apps your customers use.

Join Today’s Webinar with Larry Kim!

Or Register for the Free Replay

Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

Save my Free Seat!

Now on to the Facebook ad hacks countdown …

Facebook Ad Hack #7: Boost CTR by Targeting Unrelated Interests

This is one of the best Facebook ad examples you’ll find anywhere.

Take a look at this ad: “Life took me to England but I’ll always be an Arizona girl.”

People are flabbergasted, look at the comments.

This was surfaced to me via a bureau correspondent for CNN news for th eUK. She wrote to me asking how the heck the company had targeted her with this ad.

It’s nothing sinister. It’s merely the Inverted Unicorn Facebook Ad Targeting Method.

You know you can always target women, and you can target people who live in the UK. 

Might also know that you can also target by behaviors, like recently moved.

Here’s where the Inverted Unicorn Ad Targeting Method comes in; superimposed local likes of high schools or restaurants or sports teams located in Arizona.

These likes don’t guarantee that they are from Arizona but it is highly correlated with people from Arizona.

This ad sparks the idea of digging deeper into creative audience targeting.

In general, it’s common to target related interests.

But think about what happens when you target unrelated interests.

Targeting related interests is intended to cast a net of people who like similar things as your product or service, and maybe further refining by job titles. 

If you click the “suggestions” button when choosing your audience interest targeting, all the suggestions you’ll get will be related interests.

Crazy things happen when you go for unrelated interests. 

For example you can target marketers who like Game of Thrones:

And now you know 2 things about this individual consuming the ad, which you can reflect in the ad creative.

What you get is remarkably higher engagement rate, comments, replies and lower costs.

Here’s one more example of the Inverted Unicorn Ad Targeting Method in action so you know it wasn’t a fluke.

I wrote an article about an experiment I ran that ended up showing that, at the time, it was really easy and cheap to propagate fake news.

When I wanted to promote the article I wrote, I knew I wanted to target “liberals” but I knew that would be too big an audience to reach with my $50 ad budget.

So I chose a random unrelated interest of Star Trek Deep Space Nine and reflected DS9 in the ad creative.

Did this Facebook ad hack work?

For just $50 I was able to reach 120K people, got 1.3K likes, along with 235 shares and 68 comments!

The Inverted Unicorn Ad Targeting Method is really effective at ratcheting up the cool factor and appeal of even the most boring products or services.

And you can use the Inverted Unicorn Ad Targeting Method to narrow your audience and therefore reduce the cost of a campaign when your budget isn’t big enough to realistically reach your whole audience.

Just remember there are a lot of kooky ad targeting strategies to try out there.

Facebook Ad Hack #6: Send Traffic to Sites That Reward Traffic with Enhanced Exposure

This next hack I like to call the Facebook Web Traffic Bomb.

So there’s a quick hack that can get you a spot on the NY Times Bestseller List. Know what it is?

Buy a bunch of your own books! Next thing you know you appear on the list and people who see the list say:

“Hey, there’s a new book on the list. Let’s check it out.”

And then they buy the book and around and around we go.

Sites like Medium and Reddit are the internet’s equivalent of the NYT Best Seller List.

I’m going to share with you how it’s possible to generate millions of views for your content on platforms like Medium.

I’m one of the top authors on Medium (just behind people like Hillary Clinton and the founder of Twitter) and my content generates a half a million views a month:

How do I do it? 

With the Web Traffic Bomb.

You see, it’s kind of the opposite of the Inverted Unicorn Ad Targeting Method where instead we’re just buying traffic, I don’t care about where this traffic comes from, as long as it’s cheap.

And it does drive real traffic to these aggregator sites:

This sends a signal to these sites that these pages are getting a lot of traffic, which sends a signal to the algorithms that they should circulate this content more in the news feeds, in emails to subscribers, and featured lists.

Facebook Ad Hack #5: Target Polarized Audiences to Accelerate Engagement

This next one I call the Russian Ad Targeting Method, and I don’t want you destroying elections of meddling with society. 

But nevertheless they did make some interesting discoveries that I will share for research purposes.

If you’ve ever wondered if Fake News is a real thing, you’re not alone. So I decided to try it out myself and see if I could create a fake news site.

I called it Citizens News Nexus and set it up on a new domain and used the CNN logo upside down.

I copied an article off of one of the fake news websites and targeted it to people who were biased toward the position of the story.

Within minutes of hitting the “promote” button, my notifications lit up like a Christmas tree.

For my $50 budget I ended up with 2000 website clicks, 27 shares, 20 comments and 30 new likes for my fake news Facebook page.

Where it gets really clever and one of the key innovations of this Facebook ad hack is that the Russians also introduced the idea of not only targeting people who strongly agree but also targeting the ideological opposite of the spectrum.

So I tested this hypothesis out too.

This story is a little divisive: 

Working moms raise more successful daughters and empathetic sons according to a Harvard Study.

This is a real story, I didn’t make it up. And most stay-at-home moms might object to this label, pointing out that people who raise children are doing the hardest job in the world. 

I have two kids. Trust me.

So for this experiment I targeted people who were very likely to agree with this position, such as Mommy CEOs, people who would jump on this story because it validates their life choices.

I also targeted people who were likely to disagree with the article, like stay-at-home mommies.

Because Facebook’s systems are based on the number of comments and comment replies, it generated an unusually vigorous, lively discussion in the comments that led to the outcome of 65K views, 10.7K likes, 1.5K shares, 390 comments.

Up to now we’ve been talking about crazy traffic bombs and generating mad traffic to your website. 

So what’s the point? 

How are we going to convert this traffic into real valuable business outcomes.

We’re at that point now where we’re going to convert these mad hits into leads and sales.

This starts with embracing a remarketing only strategy.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

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Facebook Ad Hack #4: Convert 100% of Facebook Ad Budget to Remarketing Campaigns

As ad prices have gotten higher, you need to cut the budget somewhere. 

I would advocate for eliminating your non-remarketing ad spend.

There’s a huge difference between remarketing and non-remarketing ads.

If you take the same ad copy, the same ad targeting, the same ad bids and run it against a remarketing audience vs. a non-remarketing one, what you’ll find is that the people who have heard of you before with pre-existing brand affinity (the remarketing audience) are 2X-3X more likely to click and 2X-3X more likely to convert.

The single biggest discriminating factor of whether or not someone is going to convert into a sale or not is actually whether they’ve heard of you or not.

So if you think of your advertising efforts, maybe you’re converting 3-5% of clicks. If you zoom in on those converting clicks, 70% of those converting clicks will be from remarketing audiences.

Flipping this around, 90% of your ad spend generates 30% of the positive outcomes. 

So given the high cost of advertising, you should eliminate the non-remarketing campaigns entirely.

That way you can get ads that have very high click-through rates, cutting your CPCs and increasing your conversion rates.

The problem with this strategy is that it’s like playing football with only the defense and no offense.

The problem with remarketing only is that by definition you’re only targeting people who are familiar with your brand and who have heard of you, so you’re forgetting the whole part of marketing around demand generation.

The solution to this conundrum is to expand the size of your audiences by engaging in the previous crazy traffic hacks that allows you to expand your audience that is familiar with your brand and has brand affinity, and allows you to remarket to more people who have heard of you.

Currently, I think people spend 90% of their ad budget on generic interest targeting. Maybe 10% of the budget goes to remarketing.

I suggest flipping that around. 

Divert some of the untargeted generic ad spend to kooky PR stunts and content marketing projects that will generate a lot of brand affinity. 

Then focus your Facebook advertising efforts on converting people who have heard of you in the past.

This is how marketing works:

• Step 1: You have to form some type of awareness. They have to have heard of you or your company. They won’t necessarily buy from you right away.
• Step 2: They’ll form some sort of bias. They’ll be positively inclined to receive your messages in the future.
• Step 3:  Later when the need arises to buy something from you or your company they’ll do a search or navigate directly to your website.

Facebook Ad Hack #3: Reciprocal Remarketing – How to Promote Other People’s Stuff to Benefit Your Own

Here’s another way to expand your cookie pool via a paid version of influencer marketing.

You might have heard of Neil Patel. He and I have a similar sort of audience of growth hackers, but we’re not competitive in our offerings.

So we had an idea. Instead of me spending money on Facebook ads and him spending money on Facebook ads, we could swap — I promote his content and he promotes mine. 

This doubles the size of our cookie pools by agreeing to cooperate and spread the message of our respective products and services to our respective audiences.

You might have done partner email list swaps before. This is the advertising equivalent of that.

Facebook Ad Hack #2: Use the Messages Objective to Get Instant Lead Capture, Automatic Qualification and Nurture

So far we’ve talked about top of the funnel, driving mad hits to your site and converting generic interest into specific interest into remarketing.

There’s one more piece of the equation and that’s the ad format.

You’ve probably run traffic campaigns, engagement campaigns and conversions campaigns.

But the ad objective I’m most excited about is a way to do mobile advertising on Facebook with incredible engagement and interactivity.

That’s messages campaigns:

If you’ve never heard of this before, it looks like a regular ad but when you click on that button, instead of navigating to a website it navigates to a messaging session. 

Messaging sessions have very high engagement. You can run surveys, sign people up for events, do drip campaigns like automated follow-ups and nurture.

You can send them down different marketing funnels, like asking “are you an agency or an in-house marketer?” 

Then depending on how they answer, instead of assuming that they’re going to be interested in one offer, I figure out a critical discriminating aspect of their identity and then send them down different marketing funnels.

For example, the follow-up message can be an agency webinar if they self-declare as an agency marketer.

All of the best practices you’re familiar with in conventional CRO have an equivalent in messaging.

For example, we know the principle of reciprocity or reflection — finding out more about the reader’s identity and reflecting that back in the follow-up conversation.

Another principle is reciprocal concessions. You can ask your reader, “I’ve got a chat marketing course for $199. What do you think?”

99% of people will hit the button “That’s too expensive”, and that’s OK.

You can follow up and say, “You’re right, how would you like it for 95% off?”

It’s kind of like where your kid comes up to you and asks, “can I have a ping pong table?” You’re like “no way!” Later they come up to you and ask “can I have a cookie?” You’re like, “Uh, OK.” 

None of these tools are available in Facebook Ad Manager so what people do is use a third-party chatbot provider like Customers.ai to automate the follow-up to Facebook Ad clicks.

Here’s an example of how the ad works in real life. 

The ad is on the left is for the Facebook Advertising Summit that Customers.ai hosted. 

When someone clicks on the “Send Message” button, they go to Messenger where the Customers.ai Facebook bot starts a conversation, as you can see in the screen recording below.

Customers.ai powers a chatbot that follows up from a Facebook Ad that sends to viewer to a Messenger experience. Qualify leads and send relevant offers at a fraction of the cost of other Facebook Ads with a Facebook bot and Facebook ads.

The chatbot takes the visitors information and after qualifying them and learning about them, the chatbot sends them to the landing page with the right features and benefits to convert them.

Using this tactic I’ve been generating CPAs in the $3-$5 range, as opposed to regular ads where I usually pay $300 per lead.

After someone clicks on that ad, they immediately become a Messenger contact in your database. You have their contact information and the ability to do push notifications for a limited time.

Using that information you can do audience segmentation based on conversational criteria, such as people who self-declared themselves as an agency marketer. 

You can segment them to drip campaigns to remarket to them, or wrap them up into a Facebook custom audience to send them a custom ad on Instagram.

This is a high-level view of the differences in approaches:

Typically on Facebook you pay for a click on an ad and you get a visitor to a website and 3%-5% of them convert.

With messaging, they click on the ad, you get messaging permissions right away. You then ask them a bunch of questions to learn who they are and what they want and like, so you can send them to the most relevant offer and landing page that’s going to resonate with them based on their self-declared information.

Even if they don’t convert, you have messaging permissions so you can continue to send them messages and to remarket to them. 

Facebook Ad Hack #1: Add Comment Guards on Boosted Posts to Capture Leads

This final hack is the Boosted Post with Comment Guard. 

This allows you to turn your Facebook commenters into leads.

Here’s an example:

This is one of those crazy riddles that get tons of comments and engagement:

The battle of English and Maths

1 rabbit saw 6 elephants while going to the river. Every elephant aw 2 monkeys going toward the river. Every monkey holds 1 parrot in their hands.

How many animals are going toward the river?

Guess and I will send you the answer in Messenger.

The great thing about all the comments on this post is that they generate organic reach because of the engagement.

It’s really simple to set up a Comment Guard in Customers.ai. You just write the response to send, set up a frequency cap, and designate which post to apply this to.

Here’s an example from a real estate agent: 

Unicorn Realty just sold this house. Can you guess how much we sold it for?

We’ll send you the answer and the latest market assessment in Messenger.

This is a more interesting way to engage with customers in a more interactive way.

Send slide decks, PDF files, videos, coupon codes and more via Facebook Post comment guards and private message in Messenger.

The future of Facebook is private messaging. Zuckerberg said so himself.

Messaging has ridiculously high engagement rates.

People overwhelmingly prefer messaging over email communications.

And all the messaging platforms like Android, WhatsApp and Apple are releasing APIs in the coming year.

Top Facebook Ad Hacks of All Time

Thanks for coming along with me on this epic adventure from donkeyland to unicornland and the top Facebook ad hacks:

• Inverted Unicorn Ad Targeting hack
• Website Traffic Bomb Hack
• Russian Ad Targeting Hack
• The Remarketing Hack
• Reciprocal Remarketing Hack
• Messaging Ad Hack for Instant Lead Capture
• Boosted Post Comment Guard for Insane Engagement

We talked about the inverted unicorn and the traffic bomb and the Russian ad hacks for top of the funnel stuff.

We talked about remarketing and reciprocal remarketing for converting that interest.

And we talked about new ad formats and messaging for closing the deal.

If you’ve used any of these ad hacks, I’d love to hear how it worked for you. 

Got an innovative new Facebook ad strategy of your own, let me know.

Lastly, check out the best Facebook Messenger ad examples of all-time to get great ideas for your next campaign!

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Important Next Steps

• Create a free Facebook Messenger bot today with the new Free Forever Customers.ai Stay Connected special edition.
• Talk and learn about chatbots with other enthusiasts. Join Customers.ai Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

Frequently Asked Questions about Facebook Ad Hacks

What are Facebook ad hacks?

Facebook ad hacks refer to strategies and techniques that can help advertisers optimize their Facebook ad campaigns, improve targeting, increase engagement, and achieve better results. These hacks involve leveraging various features, settings, and creative elements within Facebook’s advertising platform to maximize the effectiveness and efficiency of ad campaigns.

Are Facebook ad hacks ethical?

While there are legitimate strategies and best practices to enhance Facebook ad performance, it’s important to stay within Facebook’s advertising guidelines and policies. Unethical practices such as misleading ad content, engagement manipulation, or violating user privacy are strictly prohibited. It’s essential to focus on ethical Facebook ad hacks that align with Facebook’s policies and provide value to both advertisers and users.

What are some effective Facebook ad hacks?

Here are a few effective Facebook ad hacks to consider:

• Use audience insights to refine targeting
• Create compelling ad copy and visuals
• Utilize Facebook pixel for tracking and retargeting
• A/B test different ad variations
• Optimize ad placements for better performance

Remember, these are just a few examples, and the effectiveness of hacks may vary depending on your specific ad objectives and target audience.

Can Facebook ad hacks guarantee success?

While Facebook ad hacks can significantly improve the performance of your campaigns, success is not guaranteed. It’s important to continuously analyze and optimize your ads based on data-driven insights. Experiment with different strategies, monitor key metrics, and adjust your approach based on the results. Facebook’s advertising platform is dynamic, and what works today may not work tomorrow, so it’s crucial to stay up-to-date with the latest trends and best practices.

The post Top 7 Facebook Ad Hacks of All Time appeared first on Customers.ai.

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We’re giving away our all-time best-selling summit series, the Facebook Ads Virtual Summit, with lessons by the world’s top Facebook ads experts including:

• Larry Kim’s 7 Craziest Hacks for Facebook Ads in 2020
• 12 Facebook Ad Bot Recipes You Can Use Today [Virginia Nussey at Customers.ai]
• ​Facebook Video Ads: What Is Working Now [Andrea Vahl, Author of Facebook Marketing All-in-One for Dummies]
• How to Target Audiences on Facebook Like a Pro [Bob Sparkins at Leadpages]
• ​Advanced Facebook Ad Ecommerce Strategies [Susan Wenograd at aimclear]

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So we’re giving away Customers.ai for free.

Claim your We’re In This Together Free Forever edition of Customers.ai. 

The new Free Forever edition includes all the tools your business needs to start automatically chatting with prospects and customers in the messaging apps they already use:

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How to Apply for Facebook Small Business Grants Program

Businesses eligible for the Facebook business grant can apply in 3 steps:

• Step 1: Businesses located in an active grant distribution metro can begin the grant application.
• Step 2: Submit one of the official proof of business documents.
• Step 3: Describe how your businesses will use the grant to help your community.

Who is eligible for the Facebook business grant program and free Facebook ad credits?

Facebook will accept up to 30,000 eligible small businesses in more than 30 countries to receive the grant. To be eligible to apply, a business must meet these requirements:

• Be a for-profit company
• Have between 2 and 50 employees
• Have been in business for over a year
• Have experienced challenges from COVID-19
• Be in or near a location where Facebook operates

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FAQs about Facebook Business Grant

The post Alert: Facebook Is Giving Away $100M Free Facebook Ad Credits. Apply Now. appeared first on Customers.ai.

We cover everything from:

• Goal-setting and what kind of results to expect
• How to capture leads from boosted posts
• How to measure success of boosted posts
• How much do boosted posts cost, and of course
• A walk-through of the exact steps to boost a post on Facebook

We’ve brought in Facebook marketing legend Dennis Yu, founder of digital agency BlitzMetrics, to share how to boost a post on Facebook using his infamous dollar-a-day strategy in this video tutorial.

Read on for the all-in-one guide on how to boost a post on Facebook or jump to the sections with the links below.

• How to boost a post on Facebook in 8 steps
  • Step 1: Build a custom audience
  • Step 2: Select a post or create a post
  • Step 3: Select your custom audience
  • Step 4: Set your budget
  • Step 5: Select the length of your campaign
  • Step 6: Preview your post
  • Step 7: Select your payment method
  • Step 8: Hit Boost!
  • BONUS STEP: Capture leads from commenters with a Facebook autoresponder
• What are the benefits of boosting a Facebook post?
• Call-to-action button or no call-to-action button?
• How do you measure the success of boosted posts?
• What’s the difference between a boosted post and a Facebook ad?
• Why engagement is key to your boosted post success
• How does post boosting work?
• Facebook actually tells you the posts you should be boosting
• 3 key takeaways on how to boost a post on Facebook

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How to boost a post on Facebook in 8 easy steps

Here are the 8 specific steps that you should follow to get super results when boosting posts on Facebook.

Step 1: Build a custom audience.

A lot of people skip this step because they don’t know how to do it. But you’ll get a much better result from your boosted post when you target a custom remarketing audience rather than a cold interest-based audience.

Custom audiences in Facebook can be based on:

• Customer List: A list of emails, phone numbers, or Facebook User IDs that Facebook will match to Facebook users. You can upload this customer list manually or use a Custom Audience Sync tool.
• Website Behavior: You can insert a Facebook pixel tracking code on your website that will allow you to create custom audiences based on Facebook user’s actions on your website. Behaviors can be anything from visiting specific pages on the site, to visitors within a time period (up to 180 days), to time spent on
• App Activity: If you have an app or game, you can create a custom audience based on the actions people take when they use your app or game.
• Offline Activity: If you have an offline store or business, you can log and upload to Facebook a list of customers who took actions in your store.
• Facebook Engagement: Facebook custom audiences can be based on people who engage with your posts, videos, events and forms on Facebook and Instagram.

Take the time to create custom audiences that are right for you and your business inside Facebook Ads Manager before going down the post boosting route.

Step 2: Select a post or create a post.

You may have a post that is already performing well from an engagement perspective — if so, Facebook will actually tell you what post you should consider boosting.

However, if you want to create a new post for immediate boosting you can do that too. Just ensure that it’s optimized to perform well in front of your custom audience.

Step 3: Select your custom audience.

The next step in how to boost a post on Facebook is selecting your audience. If you already have a custom audience set up, you’ve probably created the content in your post tailored towards them.

Simply select the right custom audience from the drop-down list and proceed.

Step 4: Set your budget.

Next it’s time to set your budget. Dennis Yu is famous for his dollar-a-day strategy.

What this means is you should test the effectiveness of an initial campaign by setting your budget to spend a dollar a day. That’s enough time to analyze the results and decide if you want to spend more to reach more people in your custom audience.

Step 5: Select the length of your campaign.

Next it’s time to select the length of your campaign. In order to test an initial boosting, Dennis suggests running a campaign for 7 days.

If your metrics are good and you want to continue to run the same campaign, you should then extend the time-frame to up to a month.

Step 6: Preview your post.

Step 6 is previewing what your boosted post will look like.

Don’t neglect to pause for a moment to ensure to view the post as your audience will see it and see that everything is displaying as intended. Look out for errors like selecting the wrong video content or the wrong call-to-action button. Tip: We don’t recommend using the call-to-action button in boosted posts, more on that below.

Step 7: Select your payment method.

Next up it’s time to confirm your preferred payment method or add a credit card to your ad account.

Step 8: Hit Boost!

Once you’ve confirmed your payment details, go ahead and hit that boost button!

Once you do, your ad will go into Facebook’s ad review queue and assuming it passes Facebook ad policies, will begin to run, usually within a day.

BONUS STEP: Capture leads from post commenters with a Facebook autoresponder.

At this point, your Facebook boosted post ad is running. Your post will be seen by the target audience you set in steps 1 and 3.

However, you can make a boosted post work harder for you by actually capturing contacts that you can send follow-up messaging to using a Facebook Messenger bot. You’ll do this using a Customers.ai Facebook Comment Guard.

What is a Facebook Comment Guard?

A Comment Guard is an automated bot reply to anyone who comments on a Facebook post. Setting up a comment guard on a Facebook post or ad will allow your bot to automatically send a message to anyone who comments on that post. Anyone who responds to your bot becomes a named contact in Customers.ai that you can send follow-up messages to for lead nurturing and sales.

Best of all, it’s totally free to make a comment guard with Customers.ai.

Ready to create a comment guard? Sign up for a free forever Customers.ai account and go to the Facebook tools > FB Comment Guards.

Name the comment guard and choose the boosted post from the drop-down of your recent Facebook Page posts.

Write the conversation that your bot will have with your Facebook post commenters using widgets like Text widget, Quick Question widget, image and GIF widgets.

Use the Quick Question widget to give the reader a fast way to answer an engaging question.

The key here is to ask a question that people will reply to because as soon as they send a message in reply, Customers.ai will capture them as a lead you can follow up with, and you’ll know their name, where they’re located, their language, and more, automatically.

Last, choose how often in a given period someone can comment and get this autoresponder.

See comment guard examples to inspire and delight you in this post: 5 Unicorn Comment Guard Examples and Convert Commenters Into Leads with a Facebook Auto Responder for Page Posts for Free.

And that’s it! You’ve boosted a Facebook post to extend its reach to your custom audience and you’re capturing leads from the post that you can follow up with and nurture as a lead.

What are the benefits of boosting a Facebook post?

Facebook’s “Boost Post” ad is often suggested as a tool that marketers should have in their arsenal if they want to battle the steady downward trend in organic reach on the platform. 

This has been happening year-on-year as Facebook has become an increasingly competitive place for businesses looking to broadcast their content to win larger followings and increase their sales.

So you might want to ask, does boosting your posts achieve the desired result, or is it an ineffective gimmick?

Here are a few of the many benefits of boosting a post on Facebook.

Facebook boosted post benefit #1) Increase engagement

As you probably already know, everything that happens on Facebook is determined by algorithms, and success goes to those who understand how to make those algorithms work to their advantage.

Facebook has a clear preference for content with high engagement, so that means that posts that receive more likes, reactions and comments are far more likely to appear in peoples’ newsfeeds. 

This is because Facebook wants to optimize the experience of its users and show them content that they are likely to be enthusiastic about and engage with, and let’s be honest, that means more people seeing ads and making Facebook more money!

When you boost a post that has already done well for you organically, you are creating a trigger for that exact same algorithm, which will make your post show up on newsfeeds, and because the content is already socially proven, it will trigger a cascade of engagement.

Facebook boosted post benefit #2) Maximize value of existing content

It’s fairly common knowledge that doing paid traffic on Facebook means creating brand new, untested content for the ad creatives and then split-testing it to find the winners.

However, if you boost your post, you’re using your existing, proven content and squeezing extra value out of it. There’s no need to split-test, because the organic results of your post have already shown you that it’s a winner for your audience. This is like pouring an extra splash of fuel onto the fire!

When you’re paying for traffic on Facebook, boosting your best posts allows you to get every drop of value out of both your content and your budget.

Facebook boosted post benefit #3) Test content cheaply

Another fantastic advantage of boosting posts is how cost-effective it is for testing what works. For just a dollar a day you can test a large number of posts, meaning that each test will cost you just $7 for the week. 

This makes it much easier to find your winning content without breaking the bank.

Facebook boosted post benefit #4) Boost to any targeted audience you want

Just like with the Facebook Ads platform, you can boost posts to any audience segment you want, which is very powerful. So although the technical objective of boosting is engagement, in reality you can choose any goal you want for the post, such as lead generation, revenue or exposure.

Examples of custom audiences you could boost to would be people who have visited your site, people who have watched a certain video, or people who are on your segmented email list. In effect, you can boost to people who are at any stage of your overall funnel. 

You can also build conditional sequences, so if someone does A then B happens next. This is incredibly powerful for automating your marketing efficiently.

Facebook boosted post benefit #5) You don’t need a conversion objective

Regardless of whether they are amateurs or professionals, most Facebook advertisers don’t realise that if they’re not getting 50 conversions per adset per week, then Facebook doesn’t have enough data to optimize for an objective like CPA or return on ad spend.

The beauty of boosting a sales-driven post to a custom audience is that the audience is already sufficiently targeted and doesn’t need to be optimized for a conversion objective because it’s already a warmed up audience. 

If they have already been to your site or downloaded your whitepaper, then there’s no need to engage Facebook’s algorithm to drill down the targeting. The audience is already small enough for the post to do its magic!

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Should you include a call-to-action button when you boost a Facebook post?

Cost and experience has shown us that when you boost a post, it’s generally not a good idea to add a call-to-action button. Why? Adding a button to a post can triple your costs!

When you add a CTA button, Dennis’s agency has seen CPM costs increase from around $8 to nearly $30.

This cost increase is seen no matter which call-to-action button you select, and there are a number of button options:

So our recommendation is to always choose “No Button” under the Post Button option when setting up a boosted post on Facebook.

How do you measure the success of boosted posts?

You can’t tell the ROI of a boosted post by itself. A boosted post should be part of an integrated campaign.

Dennis Yu provided an interesting analogy in our video conversation, saying “David, if we go to a bar and we want to pick up women and I want to evaluate whether I’m going to get married or not, it’s going to take multiple days. It’s going to take multiple stages in that relationship.

“What I want to do is track the incremental ROI or the yield that comes from that boosted post because each of these stages in the funnel is an assist to that next stage.”

In other words, if you’re selling a course on Facebook Ads like Dennis does, create short videos about Facebook advertising and publish them as Facebook posts first before you ask for the sale.

Build a custom audience and drive people further down your content funnel

You can identify certain users that consume a significant proportion of your videos and use that data to build a custom audience. 

You should track the incremental ROI or the yield that comes from that boosted post through each stage of your funnel that you set up prior to your measurable call-to-action.

That’s why you should boost posts. You want to build custom audiences, This enables you to deliver future posts to those who have already consumed your previous content.

I.e. it can be really effective to remarket to anyone who’s watched at least 30 seconds of a previous video, or anyone who’s watched what Facebook calls a ThruPlay.

Marketing your products or services to your custom audience

Once you’ve started to build your custom audience, this provides you with a much better opportunity to directly market your products and services to a warmer group of consumers.

It’s generally accepted that it’s much more effective to market to people on Facebook who have already heard of and interacted with your brand.

Calculating the financial value of boosting posts

The way you calculate the value of boosting posts is to measure the difference between the yield of a cold audience to become a lead, versus the yield of a custom audience to become a lead.

If you’re doing a really good job, it’ll only cost you a penny or two to build a ThruPlay audience member or an engaged audience.

Are you willing to pay two cents or even five cents to warm somebody up and then run whatever your sale campaign is? If not, why not?

What’s the difference between a boosted post and a Facebook ad?

A boosted post is just one type of Facebook ad.

You can run Facebook ads for brand engagement, for video views, for an FAQ chatbot, for events, for website clicks and other Facebook chatbots.

There are a lot of things that you could do with Facebook advertising, but the boosted post is unique in that it is amplifying content that’s already on your page.

Also, a boosted post is the only type of Facebook ad that gets fed by the Facebook newsfeed algorithm.

Note: Don’t make your boosted post ads look like ads

It  just so happens that the Facebook ads that don’t look like ads are the ones that perform the best!

All of us know what ads look like, so we don’t tend to click on them.

If we do mark something as an ad, there’s four ways to deliver negative feedback:

1. “Report”
2. “Spam”
3. “Hide post”
4. “Hide all posts”

When a user hits one of those options, this creates a signal to Facebook to then penalise you organically and as well as in your advertising.

Why engagement is key to how to boost in Facebook

When we can create stuff that truly engages, the boosted post thrives.

If your post is doing well organically, it’s probably going to do well when you boost it too. If it’s not doing well organically, this is a strong signal that you shouldn’t be boosting the post.

Test engagement levels on other platforms first 

We all know that there is limited organic reach on Facebook pages. However, this doesn’t mean that you can’t test the organic success of posts first before paying to play.

For example, you can use your Facebook profile to test the popularity of posts before re-creating them on your Facebook page.

You can do the same with Facebook groups and even on other networks such as LinkedIn. Organic success on other platforms is a great signal that the same content would work well as a boosted post on Facebook. 

Another great source of content is customer testimonials of videos that you record while you’re out at conferences. If it engages somewhere else, it’s like to engage as a boosted post on your Facebook page.

How do you boost your post on Facebook?

You’ll need to boost your posts from your public page, not your personal profile.

Your page can either belong to your business or be about you as a personal brand. Whichever it is, boosting the posts will work in the same way.

However, even though you won’t be using your personal profile, it might provide you with some great content to copy over and boost, especially if there is an overlap between your personal life and your business.

On Dennis Yu’s personal profile, we can see an example of a post that received a great level of engagement from his Facebook friends, providing a clue that this kind of content would do well in a boosting scenario.

Also, you don’t need to worry if the popular content wasn’t posted by you. You can even copy over someone else’s post about you from your profile onto your page to be boosted, if the numbers make sense. 

As long as the content is relevant to your business and your goals for the post, then boosting it will be a fantastic idea.

When you cross over to your public page, you’ll notice that Facebook even gives you boost suggestions based on your most popular posts.

The key to success with boosting posts on Facebook is to boost content that has already proven to be popular. This could be posts that are already on your page, but you can also cross-post content from your personal profile, Youtube channel, Instagram or wherever else that the post has received proven engagement and popularity.

Here we can see another post by Dennis with a proven level of engagement at approximately 10%. This would be an excellent example of a post that could be boosted.

Notice again how Facebook is actively suggesting that the post is doing well and should be boosted! This is a clear sign that those who advise not to boost posts are misguided. What benefits Facebook benefits you, so there is a very good reason to follow that hint from them when you see it!

Facebook actually tells you how to best boost a post on Facebook

Facebook actually tells you how to best boost a post on Facebook – i.e. what posts are already performing better than your average posts, that way you have a strong indication as to which posts you should be boosting.

When you boost a post, 90% of the time you should be doing it to encourage post engagement and as a result, build a custom audience.

You can be highly targeted with regards to who sees your boosted post. In the Screenshot below you can see Dennis selecting a very specific audience to see the boosted post.

The idea is that you’re hyper-targeted with who sees your boosted post, so that you can just focus on boosted post engagement levels for your remarketing campaign – and Facebook remarketing is something that Dennis and I will cover in more depth in a future episode of the Chat Marketing Train!

3 key takeaways on how to boost a post on Facebook

1) Boost posts that have already proven to be popular organically

Don’t boost every post that you happen to publish on your Facebook page. You should only boost the posts that result in high levels of engagement.

As Facebook pages don’t provide a great deal of organic reach, you should test a post’s likely popularity by publishing it elsewhere first – either on your Facebook profile, in a Facebook group on perhaps on an entirely different platform such as LinkedIn.

2) Don’t use a call-to-action button for cold audiences

Engagement costs around 3 times more when you include a call-to-action underneath your posts.

Why? One of the advantages of the boosted post ad is that it looks like an organic Facebook post. Adding a call-to-action button changes the post so it doesn’t look like an organic post.

As a general rule of thumb, consider including a CTA if your traffic is warm (i.e. they have engaged with your brand before) and the CTA specifically relates to the content that you’re sharing. However, it’s a better idea to use a Facebook post comment guard to capture leads from boosted posts because the ad will still look like an organic native Facebook post but will be enabled to capture leads.

3) Boosting posts should be part of a holistic Facebook advertising strategy

While boosting posts can grow your brand awareness, to be much more effective they should be part of an overarching multi-step Facebook advertising campaign.

Make sure that you’re building custom audiences based upon who has engaged most with your posts and run follow-up lead capture remarketing campaigns for this specific audience. 

Are you currently boosting posts on Facebook? Let us know how it’s going and any questions you have in the comments.

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Frequently Asked Questions about Boosting a Post on Facebook

Q: What does it mean to boost a post on Facebook?

A: Boosting a post on Facebook refers to the process of promoting a regular post from your Facebook Page to reach a larger audience. By boosting a post, you increase its visibility among your followers and their friends or target a specific audience using Facebook’s targeting options.

Q: How do I boost a post on Facebook?

A: To boost a post on Facebook, follow these steps:

1. Login to your Facebook account and navigate to your Facebook Page.
2. Create a new post or select an existing post you want to boost.
3. Click on the “Boost Post” button located below the post.
4. Choose your target audience, including location, age, interests, and other demographics.
5. Set your budget and duration for the boost.
6. Review your boost settings and click “Boost” to confirm.

Your boosted post will then be promoted to a wider audience based on your targeting settings.

Q: How much does it cost to boost a post on Facebook?

A: The cost of boosting a post on Facebook varies depending on factors such as your target audience, budget, and duration of the boost. Facebook offers flexible options, allowing you to set your budget as low as a few dollars per day. You can adjust your budget and see estimated reach and engagement metrics before confirming your boost.

Q: Can I target a specific audience when boosting a post?

A: Yes, when boosting a post on Facebook, you can target a specific audience. Facebook provides targeting options such as location, age, gender, interests, behavior, and more. You can refine your audience selection to reach the most relevant people for your boosted post, maximizing its impact and engagement.

Q: Can I boost any type of post on Facebook?

A: You can boost most types of posts on Facebook, including text, photo, video, and link posts. However, there are some limitations. For example, you cannot boost posts that include third-party content or posts from personal profiles. It’s best to review Facebook’s guidelines and policies regarding boosted posts to ensure your content is eligible for promotion.

Q: How can I track the performance of a boosted post?

A: Facebook provides insights and metrics to track the performance of your boosted posts. You can view metrics such as reach, engagement (likes, comments, shares), clicks, and conversions. Access these insights by navigating to your Facebook Page and clicking on the “Insights” tab. Analyzing these metrics will help you understand the effectiveness of your boosted post and make data-driven decisions for future campaigns.

Q: Can I edit a boosted post after it’s been published?

A: No, once a post is boosted on Facebook, you cannot make edits to the content itself. However, you can adjust some aspects of the boost, such as the target audience, budget, and duration, by accessing the “Ad Center” or “Ads Manager” on Facebook. It’s recommended to carefully review your post before boosting to ensure it meets your desired specifications.

Q: Can I boost a post from a personal Facebook profile?

A: No, boosting a post is only available for Facebook Pages, not personal profiles. If you want to promote a post from your personal profile, consider sharing it on your Facebook Page instead and then boost it from there. Pages offer additional features and targeting options that can enhance the reach and engagement of your boosted post.

Q: Are there any best practices for boosting posts on Facebook?

A: Yes, here are some best practices for boosting posts on Facebook:

• Define your goals: Clearly identify what you want to achieve with your boosted post, whether it’s increasing brand awareness, driving website traffic, or generating leads.

The post How to Boost a Post on Facebook for Top Results: Step-by-Step & Tips from Facebook Ads Blitz King Dennis Yu appeared first on Customers.ai.

Facebook announced on March 24 that traffic across its properties is up 50% to 70% as a result of COVID-19.

You can make a big impression on customers viewing Facebook from mobile devices using the mobile ad tactics for generating customer engagement and top-tier performance shared here.

• More than half of global internet traffic happens on mobile devices. (Statista)
• Nearly a quarter of digital ad spending is spent on the Facebook Ad network. (Emarketer)
• Mobile is a touch point in over 80% of customer purchase journeys, and a first touch point in over 20% of purchase journeys. (Google)

Ready to learn how to do mobile advertising on Facebook?

Read on or watch the video to learn all about mobile advertising on the Facebook Ad network including what mobile ad options are and how to launch low-cost, high-ROI mobile ads on Facebook.

What are the advantages of mobile advertising?

Advertising can be traced back to the advent of the newspaper and the ability of some of brands to buy space where they knew that they would get attention.

As radio and television became popular, and later, the internet, marketers and businesses have continued to move to the channels where they could to buy their brand a spot in front of their target audience.

The internet offers more enhanced audience targeting than any other medium; and the mobile phone enhances targeting options even more.

According to one study, mobile advertising delivered a 30X better ROI than other digital ads.

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So what is the importance of mobile advertising? Why are mobile ads so effective?!

Here are 12 reasons why mobile advertising delivers strong returns on ad spend:

1. Customers are on mobile. More than half the time spent online takes place on a mobile device.
2. Mobile is the most personal. Advertisers can personalize messaging in new, engaging ways, to the device in customers’ pockets.
3. Mobile is location-aware. With mobile advertising, advertisers know the precise location of an audience, which can improve performance 20X.
4. Mobile offers multiple touch-points. With 84% of multi-touch customer journeys including mobile, it’s not to be overlooked.
5. Mobile creates individual customer profiles. While some laptops, desktop and tablet devices are used by multiple users, mobile is generally used by an individual.
6. Mobile advertising is one-to-one. Messaging ads including SMS blasting and Messenger marketing are delivered to a specific customer.
7. Mobile advertising is opt-in. Sending a text message blast or Facebook Messenger blast requires subscriber opt in.
8. Mobile advertising is interactive. Conversational messaging allows for two-way conversations with learning from both directions.
9. Mobile advertising has lower block rates. Ad blocking happens less for many mobile ads that are entertainment-based, interactive and opt-in.
10. Mobile advertising uses activity triggers. How to segment an audience for ads on mobile include relevant insights when customers or leads take important actions.
11. Mobile advertising combines automation and live support. Smart triggers for live operator takeover turn mobile ads into highly personal, engaging customer experiences.
12. Mobile ads have competitive lead cost per acquisition. Cost per acquisition of Facebook ads in mobile placements, including click-to-Messenger ads, is among the lowest across all platforms.

What are the different types of mobile advertising?

Mobile advertising is an umbrella term. It covers advertising practices including search ads, display ads, social media ads and more.

Mobile advertising also includes native advertising and mobile app ads; this is key because half of the time that people spend on mobile devices is spent on apps, and half is spent browsing mobile websites.

Mobile app ads formats include:

• In-app interstitials
• Reward video ads
• Mobile ad banners
• Playable ads and game ads
• Mobile native ads (editorial style videos or text like Facebook in-stream videos)

If you’re wondering how much does it cost to do mobile advertising, figures vary.

Cost per 1000 impressions of a video ad on YouTube is going to be very different compared to a takeover of the New York Times website, for instance.

Cost of online advertising also depends on the industry and the target customer.

How to Do Mobile Advertising on Facebook: What You Need to Know to Get Started

Facebook is an effective mobile advertising network for businesses of all sizes because:

• Facebook ad network reaches over 1 billion people a month.
• Facebook ads offer rich audience targeting options.
• Facebook ads are simple enough for anyone to make an account and launch an ad.
• Facebook ads including campaign performance reporting including impressions, cost per result, and other analytics.
• Facebook ads cost less than other ads.

When we talk about mobile Facebook ads, one of the first thing that you want to understand is what mobile ad options are available on the Facebook Ad network.

When intending to build a successful campaign is to consider where on Facebook you’re intending to place the ad.

Next, you should consider whether you want to produce a branding and awareness campaign at the top of the funnel, a traffic or engagement campaign at the middle of the funnel, or a conversion campaign at the bottom of the funnel.

All of these campaigns can be targeted to different placements.

What kinds of mobile ads are available on Facebook?

There are 7 different mobile ad placements available in the Facebook advertising network:

1. News Feed Ads: Facebook News Feed, Instagram News Feed, Facebook Marketplace, Facebook Video Feeds, Instagram Explore
2. Stories: Facebook Stories, Instagram Stories, Messenger Stories
3. Apps & Sites: Audience Network: Native, Banner, Interstitial; Audience Network Rewarded Videos; Audience Network In-Stream Videos
4. Messages: Facebook Messenger
5. Search: Facebook Search Results
6. In-Stream Videos: Facebook Videos
7. In-Articles: Facebook Instant Articles

Facebook has placements within its news feed on its different properties. i.e. through the Facebook advertising platform you can target the mobile newsfeed for Facebook the network, Instagram and Facebook Marketplace, where many people shop.

In addition to that, you also have the mobile Facebook Stories experience versus the desktop experience of Stories.

The vast majority of consumers are experiencing Stories on a mobile device, so be sure to optimize your ad creation for the devices that your consumers are using at the moment.

As well as advertising in the Stories platform, you also have “In-stream videos”, which are a type of native advertising.

Many Facebook ads are considered native, due to the fact that they’re part of the same content stream that they’re absorbing and this makes the opportunity doubly appealing for advertisers.

In terms of selecting a call-to-action, as well as having the ability to create a click-to-Messenger ad, a newer option for advertisers is to be able to send users to their WhatsApp account, something that could be very powerful indeed.

A further possibility to explore is advertising in Facebook’s audience network, i.e. inside 3rd party mobile apps that allow Facebook to show ads within their content.

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Interactive Messaging Ads on Facebook

There are two types of mobile app advertising opportunities that give advertisers the ability to create interactive, conversational Facebook mobile ads which are delivered to users of the Messenger chat app.

One is the click-to-Messenger ad. The other one is the sponsored message ad.

We will walk through the advantages and steps to set up both.

How to Do Mobile Advertising on Facebook, Engaging Ad Type #1: Click-to-Messenger Ad

The click-to-Messenger ad is more for the top or middle of the funnel.

At the top of the funnel you might be considering generating awareness to a cold audience or some interest-based audience.

After they view your content, you may wish to offer them a call-to-action which if clicked upon may result in them becoming a contact in your lead database.

In the middle of the funnel you might be using a custom audience or a remarketing audience in order to convert somebody who’s already been to your website onto your Messenger contacts list as well.

How to Do Mobile Advertising on Facebook, Engaging Ad Type #2: Sponsored Message Ad

Once people become one of your contacts on Messenger, you can move them further through your funnel through sponsored message ad campaigns.

This is a much lower funnel activity where you’re conversing with people who are already a contact, people who already know your brand.

At this stage you can send nurturing drip campaigns. As you nurture this audience segment and as they learn more about you and your solution, they start to seriously consider buying from you.

Perhaps you’re going to have a sale soon? This is a great reason to send a sponsored message to everyone who is in your contacts.

An advantage to this is that it allows you to message people who are outside of the 24-hour window that Facebook has for sending follow-up messages.

Creating mobile ads in Facebook Ads Manager

When you create a new ad campaign in Facebook, this is what you see first:

You firstly choose your marketing objective. This is where you map your customer funnel to the advertising campaign that you are creating.

Ask yourself whether:

1) Your target user is at the top of the funnel, where you’re looking to generate awareness of your brand and encourage content engagement.

2) You’re trying to educate your users because they’re in the consideration part of the funnel. (This is where you can generate traffic to your site, i.e. the completion of lead generation forms and the sending of messages to your agents.)

3) Your user is likely to be at the bottom of the funnel, meaning that you should attempt to drive the user towards making a purchase decision.

How to Restrict Facebook Ads to Mobile Ad Placements

To demonstrate how to restrict a Facebook ad to mobile ad placements only, let’s set up a campaign.

For this example we’ve selected “brand and awareness” as the objective.

By default, Facebook will choose “automatic placements” for your campaign.

Facebook’s machine learning is improving all the time, so it’s worthwhile leaving your placement selection with the machine and just selecting your target audience and ad objective.

Facebook will allocate your budget based upon your objective as well as how its machine learning algorithms see the operating performance of your campaign over time.

You can also choose manual placements if you know specifically for instance that the creative or the visual assets that you have for your ad will only look good in a certain format e.g. Stories. In this scenario you would just select a Stories placement.

There are pros and cons with selecting manual placements for your mobile advertising campaigns.

One of the cons is that each campaign takes longer to set up, one of the pros is that you can target creative more precisely to each platform.

4 platforms marketers have at their disposal when advertising on Facebook

1. Facebook
2. Instagram
3. Facebook Audience Network
4. Facebook Messenger

In each of those 4 distribution opportunities you have further granular control over how and where your message disseminates.

Creating Interactive Mobile Ads on Facebook with Customers.ai

Did you know that you can create and manage your Facebook ads right inside Customers.ai?

Inside Customers.ai, select “Facebook tools” in the left hand navigation.

From there you can either select:

1. “Click to Messenger ads” (ads that send users from any of the Facebook placements into your Messenger experience, where you can have a bot that helps guide users into your funnel, sending them follow-up messaging.)
2. “Sponsored messages”

How to make a click-to Messenger ads in Customers.ai

Customers.ai has the ability to create a click-to Messenger ad from within the platform a few different ways. One of them is an ability to clone an existing ad from your Facebook ad account.

This means that Customers.ai will take all the ad text, the headline, the description, the image or video from your existing ad and automatically turn it into a click-to Messenger ad.

However, as we don’t have any existing campaigns that we can clone in the example account that we’re using, let’s create a brand new click-to Messenger ad from scratch…

A click-to Messenger ad is quite similar to a traditional Facebook ad with a call-to-action. In this instance you’re just replacing your existing CTA (such as a website click-through) with a “Message” button.

Why use Customers.ai to create and managing a Facebook click-to-Messenger ad

What’s special about Customers.ai is you can install an automated sequence to deal with the initial enquiries that you receive from users.

This can act in the same way as a landing page, except that it’s more interactive.

In other words, rather than sending users to a landing page where there might be a form that they might have to fill out in order to receive more information about your business, you can make the process less painful and more highly converting by delivering everything inside of Messenger.

Why using “Messages” as a Facebook ad objective is a secret hack for mobile advertising engagement

By driving users through Messenger instead of using a traditional landing page, you could receive up to 75% higher conversion rate alongside 50% lower acquisition costs – what’s not to love!

This is because when you send traffic to a landing page, 90% of your users often leave that page rather than taking your desired call-to-action.

Messenger conversion rates for a lead capture campaign tends to be much, much higher because it’s interactive, it’s mobile friendly and it’s more convenient.

Your audience can engage with Messenger on-the-go much more easily.

All of these elements are such an advantage when it comes to running a mobile advertising campaign with Facebook.

Interactive Facebook Mobile Ad Hack #1: Create a Click-to-Messenger Ads

How to do mobile advertising on Facebook Step #1. Log into Customers.ai, name the ad.

The first step to creating a Facebook ad inside Customers.ai is to name the ad. For our example ad we’ll create a St. Patrick’s Day special offer.

Once we’ve named the ad, we select the ad account that we want to use. You can choose from all the ad accounts that your Facebook account is connected to from the drop-down menu.

Next, name the campaign. This is very similar to creating the ad inside of Facebook ads manager, but you can do all the setup right inside Customers.ai instead.

How to do mobile advertising on Facebook Step #2: Create an ad from scratch or clone an existing ad.

Next, it’s time to set up the ad itself. This is where you tell Facebook who you’re sending the ad to, what you’re paying and when you’re running the ad.

You can clone from an existing ad set up or you can create a new one. We’ll just go ahead and clone an existing ad set.

As well as cloning bots, you can clone from an existing ad set and use a saved audience. However, in our example, this account doesn’t have a saved audience that we can use.

(Saved audiences will save you a lot of time if you have one already set up, but we’ll just create a new one…)

How to do mobile advertising on Facebook Step #3: Select the audience targeting for the ad.

In our example, we’ll call our audience “St. Patrick’s” and select the target countries from where we want the audience to come.

I’ll also set my budget to a lifetime budget of $500 and that the campaign timescale to run over the next two weeks.

In the screenshot below are all my different audience selection tools, since I’m starting from new.

You may wish to refine your target audience by age range and gender. You’d also want to target a specific location.

If you’re familiar with Facebook ads, you’ll be quite comfortable with how this works.

For this particular campaign we’re targeting the localities of the United Kingdom and Australia.

Note: As well as selecting specific audiences and locations of those audiences, you can also select device type. This is particularly useful when seeking to target mobile audiences.

How to do mobile advertising on Facebook Step #4: Finalize the ad creative, including graphic and text

Let’s now move on to finishing the actual ad creation, i.e. what your audience will see when they view the ad, such as the image or video, the ad description text, the headline text and what the call-to-action button says.

As mentioned in step 2, we have this ability to either clone an existing ad or create a new one. If we were to choose to clone an ad, we can pick if it’s going to be an image or a video right inside of Customers.ai.

You can upload new creative or if you’ve decided to clone an ad, you can customize the ad you’re cloning too.

Next, it’s time to enter the text that you want to appear in your ad. What will your headline say? What should the description line say? What should your call-to-action button say?

(A call-to-action button is a button that the user will click from the ad into your Messenger bot experience in this instance, which is what we’ll create as the next step.)

How to do mobile advertising on Facebook Step #5: Choose the ad CTA button from 10 options

Facebook has pre-populated what your call-to-action buttons are allowed to say.

You can select from the following options:

• “Send message”
• “Apply now”
• “Contact us”
• “Donate now”
• “Get a quote”
• “Learn more”
• “Shop now”
• “Sign up”
• “Subscribe”
• “Book now”

For our example we’re going to select “Shop now” as our CTA option and within our descriptive text we’ll encourage our audience to click on the button.

How to do mobile advertising on Facebook Step #6: Create the follow-up messaging as an interactive automated conversation that collects lead info

The last part of the ad set up is to create the “Start bot” experience, which is the conversation that will play automatically once somebody clicks on the “Shop now” button.

What a Start bot does is it quickly initiates the conversation and encourages your prospects to share more personal information, such as their email address.

You have a lot of options within the Start bot to build a really interactive experience for anyone who is initiating a conversation in Messenger with you.

Remember – your Start bot is a big part of why your audience converts, because it creates a more interactive and engaging experience.

(There is also something called “instant lead capture”, which automatically takes the person who’s talking to your page and saves them as a contact that you can send follow-up messaging to.).

How to do mobile advertising on Facebook Step #7: Activate the ad

Now is the time to activate your ad if you wish to do so.

The above are just a summary of some of the more important things to be aware of when creating a mobile advertising campaign on Facebook in 2020.

Remember to keep on thinking about your objective and desire to encourage users to move step-by-step down the customer journey.

Facebook Mobile Advertising Case Study: Car Loans Canada

Car Loans Canada is a Facebook ads case study resulting in reducing their cost per acquisition by an incredible 44%.

The largest auto loan provider in Canada converted their quote request form from a website landing page into an interactive chatbot form.

The bot asked all the same questions in the loan application on the landing page; and then synced that data into their CRM or contact management system for follow up.

If lead generation is your main reason for using bots, think about how to be super-engaging and how to create an irresistible offer that sparks curiosity.

This can then generate a contact in your database from which you can progress the relationship.

Interactive Facebook Mobile Ad Hack #2: Set Up Sponsored Message Ads

Once someone is your contact in Messenger, that’s when you use sponsored messages to re-engage them, reach them at the right time and pull them back into the conversation, or direct them to your website.

This is very simple to do inside Customers.ai as well.

A sponsored message is a message that shows up in someone’s Messenger inbox, looking much like a message from any of their existing friends or businesses that they follow.

Let’s create a “St. Patricks” sponsored message. For existing Messenger contacts, we might want to offer a holiday special and say something like, “Take a look at our deals on our site for this holiday season.”

How to set up a Facebook sponsored message mobile ad Step #1: Select the Facebook ad account

In order to set this promotion up, we’re going to go ahead and select our account.

How to set up a Facebook sponsored message mobile ad Step #2: Select a relevant audience segment for the ad

Next, select the audience. You can send this message to any of the existing audiences that you have set up in Customers.ai, which could be filtered on any number of attributes such as when they joined your list, what they’re interested in or where they’re located.

Remember that it can be tempting to message all of your contacts, but remember audience segmentation is much more likely to result in higher levels of engagement and improved ad performance.

How to set up a Facebook sponsored message mobile ad Step #3: Craft the ad text and add an optional image

In addition, in your text, encourage your audience to reply to you. Messaging is a 2-way conversation!

Take advantage of imagery too. You can incorporate images as part of the conversation. Do so if it’s likely to appeal to your target audience.

How to set up a Facebook sponsored message mobile ad Step #4: Set the ad budget and schedule.

Finally, set your budget plus the length of your campaign.

If the campaign is time sensitive, set an end date for the campaign that lines up with the offer period.

And that is how you create a mobile Facebook ad that drives customers into an interactive conversation.

Facebook Mobile Advertising FAQs

How should a business get started with mobile advertising on Facebook?

In general, mobile advertising is the place to be to reach your target audience because as marketers:

• We know where the audience is
• We know that they’re actively engaged with their phone.
• We know that our audiences on mobile are likely to be much more interactive than desktop users

However, mobile advertising is such a large umbrella of options. How do you even get started with mobile advertising?

Facebook offers one of the lowest costs per acquisition across many of the advertising channels today.

Cost per clicks are some of the lowest that you’ll find.

Impressions are low cost compared with most other digital advertising options.

Dive into mobile advertising on Facebook by setting up interactive click-to-Messenger ads.

Among all the different Facebook ad types, click-to Messenger is going to be the cheapest, highest-return option for most businesses.

Click-to Messenger ads can provide low cost per acquisition, loads of interactivity with your target market and less competition too, as many advertisers aren’t using this form of advertising yet.

What are mistakes that mobile advertisers make on Facebook?

It’s often been said that it takes 10 touches with a prospect for that prospect to become a customer.

One of the biggest mistakes that advertisers tend to make on Facebook is they ask for the sale too quickly. That’s likely to lead to very low engagement and conversion rates if consumers haven’t heard of you before.

It takes time to build sales. And businesses should try to map the Facebook content experience that they’re delivering against a typical customer purchase funnel to have better success.

As advertisers, it seems like every day we have more and more channels open and available to us. But this doesn’t mean that we should be distributing the same message everywhere.

We have to be more sophisticated in our approach and reach consumers with the right message in the right platform at the right time in their consideration journey.

This means knowing what channel to use, knowing how to communicate on that platform and how to share stories.

The Power of Bots for Interactive Mobile Advertising on Facebook

With bots we can now automate things that we currently have our team doing, which frees us up with the ability to do things that are not as repetitive or require more strategic and more creative thinking.

Click-to Messenger ads are a great way to send prospects into your funnel.

And using Customers.ai and Zapier, the leads from Facebook ads integrate seamlessly with your existing business systems, taking a lot of the repetitive tasks that you’re currently doing off the table.

As new leads enter a sales funnel, activate Facebook mobile sponsored messages too.

Sponsored messages are a remarketing ad that allows businesses to speak promotionally about a brand and offer.

In Facebook sponsored message ads, marketers speak to an audience that is already connected to, reengaging them timely, relevant offers to become a customer or repeat customer.

Take advantage of these two interactive, personal, and cost-effective mobile advertising opportunities in Facebook today.

And if you’re trying to run multiple ad formats on Facebook, check out these Facebook ad examples that cover just about every Facebook ad type you could imagine.

Are you currently doing mobile advertising, on Facebook or other platforms? Let us know how it’s going and any questions you have in the comments.

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The post How to Do Mobile Advertising on Facebook: Interactive Mobile Ad Tactics to Give You an Edge appeared first on Customers.ai.

You store your leads’ information and track them through the sales funnel. Marketers are responsible for getting more traffic, clicks, and conversions on signup pages.

And when a prospect signs up, ding! All that information drops straight into the CRM.

Boring, right? For the marketer, the CRM is a ho-hum piece of requisite software that just collects data.

What if I told you that your CRM is a *marketing* cash register just waiting to be opened?

What if the leads you generate and store in your CRM holds the key to unlocking massive results from your advertising?

Today, I’m going to show you how to use your CRM data to inform your advertising campaigns and 10x your ad results.

If you’ve ever wanted to slash your ad spend while simultaneously boosting your ROAS, this is the article to read. It’s the ultimate unicorn method — something I stumbled upon in my lifelong search for unicorns.

If you want to massively boost success on all major advertising platforms, I explain in exacting detail just how to do it.

Overview: The Strategy Explained (And Why It Works)

This approach is really simple, but by my estimates, fewer than 2% of marketers are doing it.

In a nutshell, the strategy is this. Export your CRM data, plug it into the advertising platform of choice, and target that specific audience with custom ads.

Details are below, but it’s really that simple.

For the last five years, ad platforms have evolved to the point where they can retarget leads and push them further down the funnel.

You’re probably familiar with the concept.

Of course, Google has an effective remarketing system, too.

Simple, right?

And, as cool as it is, retargeting is no by itself a silver bullet.

You might still be dumping thousands of dollars to attract top-of-funnel clicks from mere tire-kickers. (Plus, the massive amount of click fraud on the Google Display Network.)

You can’t just flip the switch on remarketing and expect to 10x your advertising.

That’s where your CRM comes in.

Here’s why.

When you serve ads to warm contacts, those contacts are primed and ready to convert. It’s almost like they’re sitting, waiting, device in hand, ready for you to serve them an ad.

As soon as you do, they pounce like a kitten on a laser pointer beam.

Why are they so desperately eager to convert?

Because of brand affinity. These humans already know about your brand, have visited your website, have clicked a CTA, abandoned a cart, filled out a form, or something.

They know you.

Their affinity predisposes them to conversions.

I’ve measured the effectiveness of brand affinity using CTR as the KPI. Return visitors are 2x to 5x more likely to click through than new visitors, and they are 3-5x more likely to convert!

And that’s just with run-of-the-mill retargeting!

What I’m spilling today is not run of the mill. This is unicorn land because we’re taking retargeting to a whole new level.

Look, very few people are doing this, and those who are doing it have not tapped into its maximum capability.

Let’s fire up the ol’ CRM and work it.

Export Your CRM Data to Use for a Custom Audience List

Productivity Tip for HubSpot Users: HubSpot’s ads tools let you create retargeting audiences that automatically sync between HubSpot’s CRM and various ad networks including LinkedIn, Facebook and Google. It’s not necessary to do manual exports, and when the smart list updates in HubSpot, the audience automatically updates in the corresponding ad platform.

The HubSpot CRM allows you to do exactly what I’m going to describe in this article — using CRM data to 10x your advertising budget.

The good news is, Hubspot’s CRM is 100% free. But its potential value for your business processes and advertising is unparalleled.

HubSpot’s CRM allows you to export your lists, like this. In your HubSpot account, go to Contacts → Lists.

Hover over the list and click Export.

You’ll want to check the box to select all properties, or manually check the boxes of those you want to export.

Just enter your email address to get the list sent to you.

In a minute, you should have the list in your inbox.

Now, you’re ready to use this list in your advertising.

How to Set Up a CRM Retargeting Strategy in Facebook

From Facebook Ads Manager, go to the main menu, then click All Tools. Under the Assets menu, click Audiences.”

From there, you’ll want to click Audience → Custom Audience.

From the Custom Audience popup, select Customer List.

From the next screen, choose to use a file that doesn’t include LTV.

Now, you’re ready to create a customer list custom audience.

From here, you can upload the file that you exported from the HubSpot CRM.

When you are creating your custom list, be sure to create a name that is parallel to whatever segments you’re already using in your marketing.

In your CRM, you probably already have segments — MQLs, SQLS, etc. (HubSpot’s CRM allows you to build these types of segmented lists.)

As you’re uploading, create custom audiences for your advertising that mirror the segmentation you’ve already set up in your CRM.

Next, you’ll set up a new ad campaign. Choose “traffic” as your marketing objective consideration.

Go to the Audience section of the ad setup.

In the Custom Audiences section, find the audience that you just created. It will be indicated with the “customer list” type.

Now that we’ve got the mechanics sorted, it’s time to talk tactics.

CRM Ad Strategy #1: Unicorn Ad Customization for Super Select Audiences

Your ad copy should speak directly to the segment that you are targeting. Every custom audience deserves a custom ad. This is the way of the unicorn.

Don’t reuse the same old donkey ad copy, same old creative, and same old keywords. Vary the ad copy to reflect what you know about them. Treat them like the unicorns they are.

As long as you have a semblance of organization in your CRM, this isn’t hard to do.

We had a list of agency marketers who had attended a previous webinar but didn’t sign up for Customers.ai.

Thanks to the power of our CRM, we dug up this list and gave them an irresistible offer.

We addressed them, “Hey marketers,” because we knew they were marketers.

And we invited them to another online summit, because we knew they attended one in the past and were likely to attend another one!

The results were nothing short of Unicorn Universe.

ZING! Instantly, those affinity eyeballs saw the ad, clicked through, and snagged the offer. We used a Messenger drip campaign to funnel each user to conversion.

CRM Ad Strategy #2: Unicorn Lure Bidding for Big Conversion Potentials

This point is a simple one: bid high.

Higher bids mean a greater likelihood of luring the unicorns.

Marketing common sense tells you to keep your bid competitive — not too high, not too low.

Use a modest bid that gets you just the right amount of visibility, but isn’t overspending on views.

Right?

Wrong.

At least not with the CRM retargeting strategy.

These prospects are red hot. When you boost your bid with them, you’re not wasting money. You’re 2-5x more likely to get conversions, so your best bet is to keep your bid high.

Keep in mind who you are targeting. The crème de la crème. The Chosen Leads.

These people will click, will convert, and will become customers at an exponentially higher rate than any other types of audiences. Pay up for higher quality.

These two strategies are not either/or. It’s both/and.

You want to do both — customize your copy and bid more in order to attain peak performance for your ads.

CRM Ad Strategy #3: Donkey Eliminator for Excluding Unwanted People from Seeing Your Ads

Another powerful cost-savings technique is the exclusion strategy.

Using the exclusion aspect of Facebook advertising, you can identify specific audiences whom you don’t want to target with your ad.

Why would you want to do this?

• Example 1: You’re offering a product at a lower price to select customers and you don’t want to disenfranchise customers who paid full price. Exclude the full-price customers from your targeting.
• Example 2: You can bid low to engage with prospects who have never heard of you, and save your high-bids for only audiences who have high-conversion potential.
• Example 3: You have a list of disqualified leads that your sales team contacted but were not a fit. Exclude those donkeys to stop wasting ad budget and instead spend it to pay for clicks from unicorns!

There are dozens of other scenarios in which excluding certain audiences, whether from your CRM or another audience, will boost your ad performance.

To turn on exclusions, click Exclude in the Audience configuration section of your new ad creation.

Now, you select the audience that you want to exclude.

If your CRM data is primed and ready — and with HubSpot’s CRM it will be — then selecting the right excluded audiences should be easy.

CRM Ad Strategy #4: Fill in Missing Demographics with X-Ray Website Visitor Identification

Suppose your CRM is full of leads from all different sources. Some of your leads have detailed information like business category, and location, whereas others do not.

How would you go about promoting a “SEO Agency Growth Conference” in New York?

Don’t email the entire CRM email database.

Instead export the entire website visitor ID list as a custom audience in Facebook, then overlay targeting options like “Location = New York City” AND “Interests = SEO + Marketing Agency”.

Facebook Ads will magically only target the people in your list that also meet your Ad targeting criteria, which can be as granular as you wish.

Thus, Custom Audiences offer unique segmentation capabilities for marketers in situations where the segmentation data doesn’t already exist in the CRM.

Bonus Tip: Use a Facebook Messenger Ad for Hyper-Successful Drip Campaigns using CRM Audiences

Here’s a powerful bonus tip that will supercharge your CRM + Advertising.

Use a Click to Messenger ad instead of a traditional Facebook display ad.

Messenger Ads have higher clickthrough rates, lower costs, and overall greater effectiveness than display ads. Average CPA for Messenger ads is 90% cheaper than conventional Facebook ads.

To create a Messenger ad, you’ll need to use a chatbot builder to set up the Messenger sequence. With a chatbot platform like Customers.ai, you can do so easily with no coding. It takes just a few minutes.

Select Advertising → Messenger Ads in Customers.ai and follow the wizard to set up the ad.

Once again, you want to use the advertising techniques described above — create a custom audience from your CRM data, customize the ad copy, and bid aggressively.

The major change is that customers will convert on a Messenger sequence driven by a chatbot.

None of this replaces the use of a CRM. In fact, you’ll probably want to connect these Customers.ai leads into your HubSpot CRM.

To do so in Customers.ai, you’ll navigate to Marketing Automation → Zapier.

There is a Zap that allows you to create HubSpot CRM contacts from new Customers.ai contacts.

Use this Zap, and Customers.ai will work seamlessly with the HubSpot CRM to import new contacts in realtime.

These CRM Advertising Principles are the Same Across All Major Platforms

The focus above has been on Facebook advertising, but the principles work on all major ad platforms.

LinkedIn allows you to use a Matched Audience with Contact Targeting. All you do is create the audience following LinkedIn’s process of uploading a list.

LinkedIn automatically connects to HubSpot, making this process easier.

You can do the same thing on Twitter using their Tailored Audiences feature.

Google calls it RSLA, and it is insanely effective when connected with relevant CRM data. Vanilla RLSA alone doesn’t work, so be sure to use advanced RLSA techniques to boost your advertising power.

Conclusion: Using CRM Data to Target Unicorns in Your Ad Campaigns

In summary, the way to reach unicorn level with your advertising on any platform is to use CRM data to create custom audiences for super-specific retargeting.

You’ll lower ad spend while inevitably blowing up conversions, clickthroughs, revenue, and all the other things that unicorn marketers eat for breakfast.

One final thing.

The more you do this, the more fun it gets. It’s all about finding a unicorn and making more unicorns. You’ll run a campaign, get some sweet results, and get inspired to do more. You run it again, get better results, and become radioactive about the results.

Then, you’ll become a CRM unicorn, slicing and dicing customer lists and segments to eke even more power from the advertising. You’ll learn even more about client retention and other advanced CRM + marketing tactics.

It becomes a virtuous cycle of improvement — CRM data informs ads, which fuels better CRM data, which produces even better ads.

Using these techniques, there’s no way but up — massive improvement across all your marketing efforts.

The post Get 10x Ad Results by Using HubSpot’s CRM appeared first on Customers.ai.

So for the holiday shopping season in 2017, LEGO introduced shoppers to Ralph.

Unlike an ill-placed LEGO brick under the unassuming toe, Ralph was a hit with shoppers.

Shoppers weren’t the only fans. LEGO pulled in nearly 2X higher average order value with Ralph on their side.

So who is Ralph?! Press play to see Ralph’s moves.

Ralph is a Facebook Messenger bot, a virtual personal shopper for any one looking for the perfect gift for a little builder friend or family.

And Ralph posts some seriously impressive marketing metrics:

• 3.4X higher return on ad spend for click-to-Messenger ads (compared to ads that linked to the LEGO website)
• 71% lower cost per purchase when clicking through to the Messenger experience
• 1.9X higher value for website purchases made from click-to-Messenger ads

You can use Customers.ai to create Facebook Messenger bots like LEGO and other online stores to drive leads, traffic and sales, too.

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Leveraging Chatbots for Stellar Ecommerce Return

Ecommerce businesses need a constant supply of engaged shoppers who will purchase … and buy again.

In this definitive guide to ecommerce chatbots, you’ll learn:

• Part 1: How to showcase products in a Facebook chatbot
• Part 2: How to create a product recommendation Facebook chatbot
• Part 3: How to connect with shoppers with your Messenger bot
• Part 4: How to segment your contact list based on individual shoppers’ interests and needs
• Part 5: How to announce promotions and sales using Customers.ai sponsored messages
• Part 6: How to remarket to abandoned cart shoppers using Facebook click-to-Messenger ads

Part 1. How to Showcase Products in a Facebook Chatbot

The Customers.ai Chatbot Builder comes with several pre-built templates you can use as a starting point for your chatbot.

This includes an ecommerce chatbot template, which you can try for yourself here!

Using this template, you can create product galleries to showcase products and surface products that match their needs.

When a user engages with your bot, they can browse your products without ever leaving the Messenger app.

First, they can choose the category of product they’re shopping for.

Then, after selecting a category, they can scroll through individual product listings.

These listings can include photos, descriptions, and even links to the corresponding product pages on your ecommerce site.

This makes for extremely mobile-friendly shopping, and can help speed up the process of getting your shoppers to the right products.

The key to a beautifully visual product showcase is the Customers.ai gallery widget using the chatbot builder. (Brand new to building bots? Start with the 5-minute guide to chatbot building.)

From the chatbot builder, create a group for your product galleries or bot funnel, name the dialogue (in the screenshot above it’s “Headphones”) and then:

1. Add the gallery widget.
2. Add a product photo to the widget.
3. Give this gallery tile a name.
4. Add text description (optional).
5. Include a link that the user will see (optional).
6. Add a CTA button that links to the product page where they can purchase (optional and recommended).

Add more items to the gallery that viewers can see by swiping.

When a user finds a product they like, they can head straight to your site to learn more — and ideally, make a purchase.

Plus, these links open directly within the Messenger app. So if a shopper changes their mind after visiting your site, they can keep engaging with your chatbot until they find another option

This is what the above bot dialogue looks like in Messenger:

Congratulations! You’ve designed your first key element of a shopping bot.

Part 2. How to Create a Product Recommendation Facebook Chatbot

Now that you’ve got the bot building basics, let’s step it up a notch.

You can make browsing your products even more engaging by creating funnels that walk shoppers through the process.

Ask a series of questions to help them arrive at the exact product they are looking for. This is how LEGO jumped AOV 1.9X — by giving shoppers confidence that they found exactly what they were looking for.

Another example of the guided question strategy for product recommendations is Shop Spring’s product recommendation Facebook chatbot:

First, Shop Spring’s ecommerce bot asks whether they’re looking for men’s women’s items or men’s items, as well as which product category they’d like to browse.

Once the shopper indicates that they’re shoe shopping, it offers a few sub-categories to narrow down the options, and asks for a general price range.

Based on this information, it delivers a product carousel with all of the items that match that description, along with links to the product pages for each.

This makes shopping with the company on Messenger a fast, easy, and convenient process — and makes it all the more likely that their customers will take advantage of this channel.

And replicating this experience is easy with the Customers.ai Chatbot Builder.

1. Use the Quick Question widget to provide answers with quick replies or Text widget to use buttons as the user responses. In the screenshot above we’re using a Text widget.
2. Add an answer button that shoppers will click to view the product category they’re shopping for.
3. Give the button a label.
4. Select the follow-up dialogue from the drop down menu of all your dialogues.
5. Optional: Tag users who click this button. You can use tags (or in the case of Quick Question replies, attributes) to segment audiences later.

With this guided flow you’ve created, users will move through your workflow, so the next step is to build out pages for each of them. This is done in the same way — using Text widgets, Quick Question widgets and Gallery widgets.

If a user selects “Women’s,” for example, the next logical step might be to offer a list of sub-categories, like Tops, Pants, Shoes, and Accessories.

You can repeat the same process as many times in a funnel, or for additional categories, to complete the series of questions that leads to the perfect product they’re looking for.

When a user has given you enough information to narrow down their options, you use the product gallery widget to showcase what you have to offer.

Part 3. How to Connect with Shoppers with a Messenger Bot

With your bot set to showcase your products and provide personalized product recommendations, you’re ready to build your Messenger contact list.

There are four ways you can make this happen.

1. Click-to-Messenger Ads

Facebook Click-to-Messenger ads appear in users’ news feeds and across the Instagram, Messenger, Audience Network and Facebook apps family like any other Facebook Ads campaign.

But instead of instructing those users to immediately visit your website and make a purchase, a Click-to-Messenger CTA connects people with your business in Facebook Messenger.

After clicking the CTA, they’ll receive an automated bot message from your page.

In your ecommerce bot ad, have a clear call-to-action that the user can take.

For example, you might include a link to your store, along with a discount code for 20% off a purchase.

It doesn’t matter what, exactly you ask recipients to do, though — the important thing is that they engage in some way.

Because as soon as they do, they’ll be added to your list of Messenger contacts, and you can continue sending them messaging in Messenger.

This approach is particularly effective if you use custom audiences to target your ads to users who’ve already engaged with your website, your Facebook page, or a customer audience list of emails.

Convert your warm prospects list who are familiar with your brand into Messenger contacts who are much more likely to click your CTA and engage in Messenger.

You can also use the lookalike audience option to target users who have similar interests or demographics to your existing customer base.

This way, you can expand your Messenger contact list, but still focus on users who are more likely than the average person to be interested in connecting with your brand.

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2. Free Facebook Comment Guard

Customers.ai’s Comment Guard feature is another easy and effective way to turn engaged commenters into Messenger contacts.

This feature lets you automatically message all of the users who comment on a specific post on your business’s Facebook page. It turns your Facebook fans into Messenger contacts you can message.

For example, Natural Gear Camouflage added a Comment Guard to this Facebook post, offering a 20% off coupon to anyone who commented on it.

Then, every user who commented automatically received the following message:

In this example, they required the user to reply “Yes” to see the answer to the question posed in their post.

This is an extremely easy thing to ask of their shoppers, and one that most users will be willing to do.

And that’s important — because much like with Click-to-Messenger ads, every user who responds to that first message is automatically added to your Messenger contact list.

Once they’re on your list, you can continue communicating with them beyond simply responding to their comments on your page’s posts — and work on turning those engaged commenters into loyal customers.

3. Website Chat Widget

Website chat widgets are a great way to convert your ecommerce website’s visitors into Messenger contacts.

Many shoppers are already accustomed to using live chat widgets on the ecommerce sites they buy from, like this one from Lincoln Davies Building Supply Company:

But chat widgets don’t necessarily need to be staffed by live support agents. You can use chatbots to offer your customer 24/7 answers and support.

And if you create your widget using the Messenger interface, every visitor who interacts with your chatbot will be added as a contact on the platform.

You can continue sending information and updates even they leave your site, with the goal of ultimately bringing them back for a purchase.

Read all about how to set up a website chatbot via WordPress chatbot plugin or embed a chatbot on your site with Google Tag Manager.

4. Links to Bots & QR Codes

Every Customers.ai dialogue you create has a direct URL link that will plop the user straight into a particular bot conversation.

You can copy the link to any bot dialogue easily in the bot builder:

If your brand has a physical retail space, you can turn a link into a QR codes that’s easy to scan while a customer is in the store — an excellent way to convert foot traffic into online connections.

When a customer scans yours (whether from an in-store display, a checkout screen, or a window flyer), they’ll automatically be connected as a contact.

Use a free QR code builder tool, we like QRCode Monkey, paste the bot link in, and save the QR code it generates.

Scan that code with a mobile app or click the image to be dropped into Customers.ai’s bot welcome dialogue.

Encouraging shoppers to scan your code while visiting your store is an excellent way to get them engaged with your brand and stay in touch after they leave.

Part 4. How to Segment Your List for Advanced Personalization

Segmenting your audience based their interests is a smart move on any marketing channel, and Facebook Messenger is no exception.

And creating audience segments is a breeze with custom attributes in Customers.ai.

Chatbots are naturally interactive, making it easy to ask users questions that help tailor the content you send to them over time.

These questions might be based on product interest, location, or even brand awareness.

The important part is that they’re able to be answered with multiple-choice questions, and will help you personalize your Messenger ads and copy to different subsets of shoppers.

Remember the tags and attributes we saved to customer profiles in Part 1 and Part 2?

Use the Audience builder in Customers.ai to create a custom audience segment using these filters:

If you’re a clothing retailer and sell items for both men and women, you might start by asking shoppers which products they’re looking for.

Then, you can save their answer as an attribute (in this case, “CLOTHING-TYPE”) for later targeting.

Custom audiences in Customers.ai can be synced to your Facebook Ads Manager, by the way. This gives you the power to do remarketing (see Part 5 on Sponsored Messages) with Facebook Ads to your Messenger audiences.

If you were running a promotion solely for women’s clothing, for example, it would make sense to only announce it to shoppers who’ve indicated interest in that category in the past.

This way, you avoid annoying the rest of your list with offers that aren’t relevant to them, and can focus on creating hyper-focused campaigns tailored to individual segments of your audience.

Part 5. How to Announce Promotions & Sales Using Customers.ai Sponsored Messages

The Promo Blaster, Customers.ai’s Facebook Sponsored Messages ad tool, allows you to send follow-up messages to your Facebook Messenger contacts.

The concept is similar to that of email blasts, but with higher engagement.

Plus, since users can respond to Messenger content, they allow for two-way conversations — another significant benefit the channel has over email.

You can use these promo blasts to make announcements, share offers, and let shoppers know about new promotions and products.

Here’s a recent Sponsored Message ad promo blaster Customers.ai ran as delivered in Messenger:

For example, let’s say you’re a shoe retailer, and you decide to run a promotion on women’s winter boots.

Go to Customers.ai’s “Advertising” tools in the left menu (a Customers.ai PRO Unicorn feature) and select “Promo Blaster”:

Give your campaign a name, and select the audience of Customers.ai contacts to send this promo message to. It goes to all contacts by default.

Then set up the actual ad, or what the audience will see in Messenger.

The ad creative will be a question with quick reply buttons. Including an image is optional.

Text copy is limited to 125 characters, so be clear and to the point.

Your user’s response will be saved to an attribute called “Messenger_Ad_#” where # equals the number of Promo Blaster ads you’ve created.

Finish the ad up by determining your budget and schedule:

Select the period of time for the sponsored messages campaign to run.

To launch the ad, click “Send” and the campaign will sync to your Facebook Ads account. Once your ad has been reviewed and approved, your messages will begin reaching users and driving engagement and traffic.

Your Messenger contacts will see something like this on their home screens when they receive the message:

Then, after opening the Messenger app, they’ll see your message and CTA.

From here, they can choose to browse your products, visit your site immediately to make a purchase, or respond to start engaging with your chatbot.

This makes for a much more interactive experience than any email blast. And it’s shown to get 10X higher clicks than other Facebook ad types.

Part 6. How to Remarket to Abandoned Cart Shoppers Using Facebook Click-to-Messenger Ads

We’ve reached the last juicy tactic of ecommerce chatbot marketing: re-engaging abandoned cart shoppers to complete their purchases.

For this tactic, you’ll need some advanced Facebook pixel set up, and maybe the help of a developer to set up in-page events.

The basics of how this works (expanded instructions we like are here):

• The Facebook ad pixel tracks actions by users on your site, a few standard, plus any more events you add.
• One standard event that the pixel tracks is page views. Good stuff when you can see who reached your product pages.
• Add tracking for anyone who clicks an “add to cart” button.
• Add tracking for anyone who visits the “thank you” completed purchase page.

Then create your Facebook custom audience of people who added items to cart but did not complete the purchase as:

• Include: Traffic that meets the following conditions: Event = AddToCart
• Exclude: Traffic that meets the following conditions: Event = Purchase

It’s advanced Facebook ad pixel kung fu for ecommerce, but worth it.

Using the abandoned cart targeted ad strategy and a Facebook bot offering a promotional coupon:

• Lieftech increased revenue 320%
• Bondi Born saw 50X ROAS on Facebook ads

Swoosh — nothing but net.

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Drive More Sales with Facebook Messenger Chatbots!

Now you’re ready to start using Facebook Messenger chatbots to make more sales on your ecommerce site.

• Sign up for Customers.ai and build your first ecommerce chatbots for free.
• Join Customers.ai’s private group of Facebook marketers and advertisers supporting the community with awesome bot ideas and feedback.
• And secure your seat at the Instagram & Facebook Ads Virtual Summit happening live, online Sept. 12. Tickets are free for a limited time.

There’s more slick strategies where this guide to ecomm marketing and advertising came from …

The post The Complete Guide to Facebook Messenger Chatbots for Ecommerce & How to Build Your Own Sales Bot appeared first on Customers.ai.

In this article, you’ll learn:

• What are Facebook Sponsored Messages?
• When to use Facebook Sponsored Messages ads
• How to create Facebook Sponsored Messages in Customers.ai
• How to build a contact list for Facebook Sponsored Messages using Customers.ai
• 3 tips for top-performing Facebook Sponsored Messages

Facebook has a lot of advertising options for brands, and that list of options just keeps growing.

Now, one of their newest ad formats is also one of their most effective: Sponsored Messages.

Here you’ll become acquainted with Facebook Sponsored Messages Ads, what they are, when to use them, how to create them, and Customers.ai’s tips for success.

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Upgrade from a free chatbot in Customers.ai to the PRO version to run Sponsored Messages ads with automated replies. 

What Are Facebook Sponsored Messages?

What are Facebook Sponsored messages?

Sponsored Messages are a Facebook ad objective that let businesses send promotions to existing Facebook Messenger contacts.

There’s a Facebook Messenger policy that businesses cannot send promotional messages to contacts outside of the first 24-hours of a user’s last contact ‒ unless they are sent as sponsored messages. Messenger marketers call this the 24+1 rule.

So, a business with an existing Messenger contact list uses the Sponsored Messages ad to reach out to contacts with offers, promotions, business updates, and announcements.   

Sponsored Messages ads are unique in that unlike the vast majority of Facebook ads (including Click-to-Messenger ads), they don’t appear in users’ news feeds.

Instead, they only appear within the Facebook Messenger mobile app.

When to Use Facebook Sponsored Messages Ads

The caveat to Sponsored Messages ads is that you can only use Sponsored Messages to target users you’ve already had conversations with via Messenger.

This makes the format perfect for targeted re-engagement, and for keeping your existing contacts up-to-speed with your brand.

As an added bonus, Sponsored Messages aren’t subject to Facebook’s standard “24+1” rule. Again, this Facebook policy states that once a user engages with your chatbot, you can send as many messages as you want for the next 24 hours.

Once that 24 hours is up, you can send one more follow-up — and then that’s it, until the user either responds or otherwise engages with your chatbot.

But with Sponsored Messages, a business can send any message outside the 24-hour time frame.

You can send promotional messages and other content at any time, and bring back users who might otherwise fall out of your sales funnel.

How to Create a Facebook Sponsored Messages Campaign

Creating your first Facebook Sponsored Messages campaign is simple.

Here is how to create a Facebook Sponsored Messages ad campaign with Customers.ai:

1. Create a new campaign in Advertising > Promo Blaster in Customers.ai.
2. Choose the custom audience of your Messenger contacts from the drop-down menu.
3. Set up the ad creative as a question with quick reply buttons. Add an image if you want.
4. Give the campaign a budget.
5. Set the start and end date of the campaign, then hit “Send” to run the Facebook Sponsored Messages ad campaign.

You will need to have your Customers.ai account and your Facebook Ads account connected, which you do in Settings > Advertising.

Let’s look at each step in closer detail.

First, open Customers.ai and navigate to the Advertising tool called Promo Blaster. This is a Customers.ai PRO Unicorn feature. Click “New Promo Blaster.”

Give your campaign a name, and select an audience of Customers.ai contacts to send this promo message to. By default, it will go to an audience of all your contacts.

Next we’ll set up the actual ad, or what your audience will see.

Set up the ad creative as a question with quick reply buttons. Using an image is optional.

Text copy is limited to 125 characters, so you’ll have to be succinct.

With the quick responses, you get to give users options for responding to your message.

For example, if you’re using your ad to drive event registration, include a quick reply button that takes them to a follow-up dialogue that let’s them register for the event.

By default, the user’s response will be saved to an attribute called “Messenger_Ad_#” where # equals the number of Promo Blaster ads you’ve created.

Learn more about using Messenger marketing audience attributes here.

Next, you’ll need to determine your budget and schedule.

If you’re new to Sponsored Messages, it’s a good idea to make your initial campaign a test campaign with a relatively low budget. Facebook’s general rule of thumb is to expect 1000 impressions for $30. So, consider the size of your audience when you’re choosing your budget.

You can choose to budget by day or for the life of your campaign.

Finally, you’ll choose the period of time for this sponsored messages campaign to run.

Note that Facebook is going to decide who in your audience and when someone may or may not get your message. We recommend giving a large scheduling window if you want your full audience to be reached.

Finally, click “Send” to publish your campaign to Facebook Ads. Once your ad has been reviewed and approved, your messages will begin reaching users and getting them to re-engage with your company.

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How to Build a Contact List for Facebook Sponsored Messages

With Sponsored Messages, your potential audience is automatically narrowed down to users who’ve already engaged with your brand or bot in Messenger.

This means they’re not designed to reach new users but rather to reengage your existing leads. Check out the Facebook Messenger marketing funnel to see where Sponsored Messages live in the consideration and remarketing part of the funnel.

This hyper-focus on existing contacts is a strategic advantage for businesses. This WordStream study found that conversion rates actually increase the more times a user sees ads from a brand.

With Sponsored Messages, you can increase your ability to connect with users who are already familiar with your business and may be ready to convert.

Given that Facebook advertisers will reach users who’ve already engaged with you on Facebook Messenger, the first step in launching an effective Sponsored Messages campaign is building a list of contacts.

So with that in mind, here are six great ways you can start growing your list today:

1. Set Up a Facebook Post Autoresponder

Facebook post autoresponders, or Customers.ai Comment Guards, let you automatically message users who comment on your Page’s posts.

This is an excellent way to convert your followers from commenters into contacts.

Users who are actively commenting on your posts are already engaged with your brand, and can make an excellent audience for future content.

2. Use Click-to-Messenger Ads for New Cold Audiences

Click-to-Messenger ads were one of Facebook’s first offerings in terms of Messenger advertising, and they’re still one of the best.

They appear in users’ news feeds, but instead of linking to your company’s website, the CTA encourages users to contact your Page via Messenger.

The biggest advantage of this approach is that it lets you target Custom Audiences, or users who’ve already engaged with you on other channels.

This way, you can focus on connecting with potential customers that are familiar with your brand, with the goal of reaching them in a way that’s more engaging than ever.

You can also use Lookalike Audiences to expand your reach to users who are similar to your existing list.

3. Use Click-to-Messenger Ads and a Coupon Lead Magnet to Convert Messenger Contacts from Website Visitors or Other Warm Audiences

This is a strategy for creating Messenger contacts from people who have engaged with you on other channels, like on your website or as Facebook Page fans.

One of the best ways to do this is by creating an ad set that uses a coupon as a lead magnet.

For example, let’s say you decide to offer users a 20% discount code that they have to claim in the Messenger platform.

When a user clicks the “Send Message” CTA, you could automatically respond with a message confirming the coupon, then requiring them to click to redeem it.

As soon as they click this button, they’ll become a Messenger contact for your brand — and a potential recipient for Sponsored Messages in the future.

4. Create a Landing Page Lead Magnet

In addition to Facebook, you can also collect Messenger contacts on your company’s website with Messenger-focused landing pages.

With this pages, the CTA button directs users to connect with your brand in Messenger.

For more information on this approach, you can check out our step-by-step tutorial on Messenger landing pages here.

5. Embed Messenger Chat on Your Website Landing Page Forms

Another way to convert your website visitors into Messenger contacts is to add a chatbot widget to your website.

For example, you may have noticed this Messenger window on the Customers.ai home page:

When you add a chatbot to your site, all visitors who engage with it will automatically be added as Facebook Messenger contacts.

This way, you can continue reaching them even after they leave your website — and move them closer to becoming a lead for your business.

Take a look at our guide on how to add a chatbot to your website for information and a step-by-step walkthrough for adding the Messenger chatbot widget to your site.

6. Create Chatbot Scan Codes

If you interact with customers in-person on a regular basis, either in a retail store or at brand events, QR codes are a great way to take these offline conversations online.

To find your Page’s QR code, open the Facebook Messenger app, select the “People” tab, and click “My Code.”

Your screen should show something like this:

If you click “Scan Code,” you can take a photo of the image above and you’ll automatically be connected as a Customers.ai contact.

You can use the same approach during your interactions with customers.

Encourage them to scan your Facebook scan code to stay in touch, and they’ll instantly be added to your list.

Read all of Customers.ai’s chatbot lead magnet strategies here.

3 Tips for Top-Performing Sponsored Messages

Launching a Sponsored Messages campaign is easy. But after you create your first campaign, there a few extra steps you can take to boost your performance.

1. Monitor and adjust your bids as needed.

Facebook Sponsored Messages work on an impression-based auction, meaning that you’ll pay for each time a user sees your ad

By default, your bid will be set to the recommended amount. This varies by country, but in the US, the recommended bid is $30 per 1,000 impressions.

After you publish your Promo Blaster campaign, you’ll see it in synced to your Facebook Ads Manager.

If you want more control over your spending, you can adjust your bids within the “Budget Optimization” section of your campaign’s main tab in Ads Manager.

Here, you can set daily budgets, change your bid strategy, and decide whether to have your ads delivered on a standard schedule, or accelerate delivery to get results as fast as possible.

If you’re promoting a short-term sale, for example, this is a great way to make sure your ads are delivered while users still have plenty of time to take advantage of it.

2. Tailor ads to specific audience segments.

By default, your audience for a Promo Blaster Facebook Sponsored Messages campaign is all of your contacts in Messenger.

You can focus your campaigns by filtering your Audience targeting based on custom audiences in Customers.ai which you can create based on every possible user attribute.

Facebook automatically gives businesses system attributes like locale, gender, language.

In chatbot conversations you can ask your contacts questions like what they’re interested in, what type of products they need, and what their budget is — attributes that are saved to their user profile and can be used to create custom audiences in Customers.ai with.

Advertisers can also layer Facebook Ads audience filters for interests, behaviors, and even past interactions with your Facebook Page by editing the ad in Facebook Ads Manager.

If you’re launching a campaign that’s only relevant to a specific segment of your audience, this is a great way to make sure you’re spending your budget on those specific users.

The more targeted your audience, the more likely you are to see the results you want from each of your campaigns.

3. Experiment with different ad copy and content.

Unlike other Facebook ad campaign types, you can’t choose from multiple placements within Facebook’s site or app. Instead, you’re using Messenger messages for your placement.

This means you have specific creative elements to use and you can look for ways to make the most of the space.

Create variations of each ad, and experiment with different images (or even no images at all!)

Much like any other ad format, it will take some trial and error to see what your audience responds to — but once you figure it out, the potential results are well worth the time it takes to test.

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Important Next Steps

Want to reach your leads with promotional offers outside the 24+1 rule?

Want to get your audience more engaged with your brand?

It’s time to create your first Sponsored Messages campaign! Check out the Sponsored Message ads included in this list of the best Facebook Messenger ad examples of all-time to get the creative juices flowing!

The post How to Create Facebook Sponsored Messages Ads: What They Are, When to Use Them & Performance Tips appeared first on Customers.ai.

Facebook Messenger channel became a strong revenue stream for a New York helicopter tours company generating an average of $5K-$7K daily bookings from $900 daily ad spend.

“It worked wonders as we targeted people worldwide, and Customers.ai helped us automate replies around the clock.”

—Jose Andres Chavez, Digital Marketing Manager

Selling while you sleep.

Isn’t that the dream?

That was the dream come true for Jose Andres Chavez, digital marketing manager at a popular New York helicopter tours company, after he activated Customers.ai’s chatbot marketing automation super powers in Facebook Messenger.

So Jose and his sales and marketing teams counted sheep each night in New York.

The next morning, they came into the office and counted $5,000-$7,000 in new revenue in the bank!

Facebook Messenger Automation Campaign Highlights

What’s going on behind the scenes of these campaigns?

• Customers.ai-powered Facebook Ads are running 24/7 during day-time hours in locations and seasons with high bookings.
• Customers.ai chatbots are automatically fielding hundreds of interested buyer questions from around the world.
• The bots are converting leads into customers by pointing prospects to the travel packages and answers that will make them confident in their purchase! Here are things to do in Cambridgeshire which can be done easily along with the travel packages offered by these guys.

Here, in Jose’s own words:

“Customers.ai allowed us to automate a lot of the generic responses, as well as answering questions while we were asleep here in New York.

So by the time we woke up, we would already have $5,000-$7,000 in revenue simply because people targeted in other time zones had already found the answers to their questions.

As Facebook Messenger got busier for us, we integrated it as part of the Sales Team tasks in addition to their daily phone and email duties.

Messenger became so useful as we were able to share maps for our locations, we were able to share videos as to what helicopter tours covered what parts of New York City, we were able to persuade in selling our premium products and/or our add-ons.

It also had a word-of-mouth effect were customers were telling friends, and they would reach out seeking the help of specific sales team members.”

Build a free chatbot for your business with Customers.ai today.

Lessons from the Bottom Line

There’s a seismic shift happening right under our noses as marketers.

People unanimously prefer chatting and texting over emailing.

And when it comes to providing personal info, it’s magnitudes easier for users to do in a conversation than on a web page.

And the tools that enable a business to automatically engage with their customers or leads in chat are easy to use.

There’s literally nothing holding a business back at this point.

Yet less than 1% of businesses are using tech to automatically chat with customers.

It’s mind boggling.

Of course, if you’re one of the early ones, it’s incredibly exciting.

Here’s Jose again:

“Customers.ai will help you engage, retain, and persuade current or potential customers by keeping them engaged with the products, announcements, offers via push notifications.

It has a higher open and click-through rates than email! It is a way to monetize customer engagement in a way that you could only really do via brick-and-mortar!

You are basically interacting with the customer face-to-face rather than just a ‘user’ on your website where you don’t even know what their intentions are.

It helps you spark the conversation.

Did I mention that Facebook is integrating WhatsApp, Messenger, and Instagram messaging into one? The future of chatbots is bright, and you must act fast!”

Check Out the Customers.ai Features Jose’s Team Used

• Chatbot Builder
• Q&A Triggers
• Customers.ai Facebook Click-to-Messenger Ads

The post Customers.ai + Facebook Ad Bots Case Study: Chatbots in B2C Lead Gen for the Travel Industry appeared first on Customers.ai.

You know about Facebook Messenger ads. You’ve heard me sing the praises of Facebook Messenger ads. You’re intrigued by the unicorn status of Facebook Messenger ads. You’ve probably heard of their outstanding performance. Maybe you’ve even run some Facebook click-to-Messenger ads.

Okay, that’s all great. But how do you get the best results from Facebook Messenger ads?

Facebook Messenger ads are one of the most engaging, cost-effective, and powerful Facebook ad formats available to marketers today. But in order to gain that engagement, keep those costs low, and harness that power, there are certain things you must know and do with your Facebook Messenger ads.

I have a singular goal in this article — to show you exactly how to achieve stratospheric, hyper-successful results from your Facebook Messenger ads.

Yes, even unicorn results.

My tips are few, but they are mighty.

Facebook Messenger Ad Tip #1 – Use Customers.ai

This seems like an obvious one, but I’ve been surprised by how many marketers are attempting to create Messenger ads without using a chatbot builder.

In order to create Facebook click-to-Messenger ads, you need to use a bot builder like Customers.ai. Drop everything and sign up now.

The main reason for using a chatbot builder will become apparent in Facebook Messenger Ad Tip #2 below. Essentially, it’s this — Facebook Messenger ads need to be connected to a chatbot in order for them to have any engaging power and enduring efficacy.

Creating a Facebook Messenger ad in Customers.ai is a two-stage process.

First, you’ll create the Messenger sequence using the Customers.ai Bot Builder. Creating the sequence involves building out a series of messages that your contacts will receive after clicking your Messenger ad.

The second phase of how to make Messenger ads in Customers.ai is the ad setup itself, discussed in detail below.

The important starting point for creating Facebook Messenger ads is this — use Customers.ai.

Once you sign up and get started, half the battle for successful Facebook Messenger ads is won.

Facebook Messenger Ad Tip #2 – Facebook Messenger ads must be connected to a chatbot for maximum success

The only way to gain high-octane power from your Facebook Messenger ads is to connect them directly to a chatbot.

If you walk through the typical process of creating a Messenger ad in Ads Manager, then anyone who responds to your ad will end up in the inbox.

(If your inbox is anything like Customers.ai’s inbox, then you get a lot of spam here.)

Without a chatbot integration, the Messenger ads end up dead on arrival. Sure, the contact may engage with the ad, but you risk losing post-click engagement, which is the most crucial aspect of Messenger ads.

So, how do you connect your Messenger Ad to a chatbot?

This is the process.

First, you’ll go to Facebook Ads Manager as usual, create a new campaign, and choose the “Messages” objective.

Set up your campaign and ad sets, and then go to Customers.ai

In Customers.ai, select Advertising.

Next, choose Messenger Ads.

In the process that follows for creating a new ad, you will create an opt-in message, usually consisting of a quick question. Add an image, then select the Messenger ad dialogue that you have created for the Messenger ad.

Next is the crucial part — syncing your opt-in dialogue to an Ads in a campaign.

You can choose one of two ways to sync the chatbot to your Messenger ad — automatically or manually.

The automatic method allows you to pick from a dropdown menu the ad campaign you created.

The manual method allows you to copy and paste the JSON code directly from Customers.ai into the relevant section in Ads Manager. (The manual method should be used only if you want to create multiple Messenger Ad setups and apply them within the same campaign.)

When you use the automatic method, you’ll select the ad campaign you just set up, check the box to confirm your selection, and finally, publish changes.

Facebook Messenger Ad Tip #3 – Facebook Messenger ads are ideal for targeting custom audiences

Facebook Messenger ads have the best success when they are used for targeting focused audiences.

This is true for any type of Facebook ad, of course, but with Messenger ads, it’s especially so because of the conversion action — sending a message — that you are attempting to elicit.

I recommend targeting users who have heard of your brand before. Perhaps they visited a signup page but didn’t sign up, or they have interacted with your page or website in the past.

These users are likely to at least be familiar with your brand. They’ve heard of it, maybe they’ve thought of it, and because of the familiarity heuristic, they have a greater likelihood of converting on your Messenger ad.

The familiarity heuristic takes places when people judge events as more favorable because they are more familiar in one’s memory.

People see thousands of ads on a daily basis — some new ads, some ads that they recognize on some level. When they see an ad that they’ve seen before, they are more inclined to recognize, to trust, and to click.

Thus, from a psychological perspective, targeting people who have in some way interacted with your brand in the past is the optimal way to gain more conversions from a Facebook Messenger ad.

To create custom audiences for ad targeting, select “create new” from the ad audience in Facebook Ads Manager.

Then, you should choose a “custom audience” since your goal here is to configure an audience that has some awareness of your business.

There are a variety of previous engagement actions that you can select. Depending on the nature of your business, not all of them will apply.

The best success I’ve seen from these custom audiences are those that have visited my website and my Facebook business page.

For example, I’ll often create a Facebook Messenger ad with a custom audience that consists of people who have visited my personal Facebook page, Larry Kim, in the past 90 days.

There’s a corollary benefit to this pre-engagement level of targeting. People are less likely to block your chatbot after they engage with it.

So, that’s the tip: focus on the highest-potential, most-likely-to-convert users. These users are familiar with your brand, they’ve seen your logo, they’ve visited your website, and their minds are primed to convert when they see your ad.

There is a negative side to this tip, of course. You’re not likely to gain as many conversions if you conduct generic targeting. As it stands today, different types of Facebook ads have different levels of effectiveness:

• Display ads – Good for establishing familiarity and brand recognition. Appropriate to reach people in lookalike audiences, parallel Facebook pages, etc.
• Messenger ads – Great for retargeting prospects who have interacted with your brand before. Best to use narrow custom audiences.

Spend time with this. Strategic targeting means successful Messenger ads.

Facebook Messenger Ad Tip #4 – Always include Messenger placement

It’s obvious that audience targeting is important when creating your Facebook Messenger ad.

But equally important? Placement.

When you optimize your Messenger ad, it’s essential to select the following five placements:

1. All devices
2. Facebook Feeds
3. Messenger inbox
4. Messenger stories
5. All mobile devices

These placement selections will make sure that your ad gets in front of the users and devices that are most likely to engage with your Facebook Messenger ad.

Facebook Messenger Ad Tip #5 – Use conversation-starting techniques that will elicit a click from the user

Let’s pan out for a moment from the important details of placement and targeting, and talk about the whole goal of Facebook Messenger ads.

It’s all about engagement.

And, in the case of Messenger Ads, engagement means getting that first click.

What you’re doing with Facebook Messenger ads is starting a conversation. It’s not necessary to frontload everything that you want to tell them in the ad copy. You’ll have a chance to do that along the way as the sequence unfolds.

Think of the ad as an icebreaker. It’s not a tell-all. It’s a come-on.

Let me show you some examples of ads that we’ve run that have been effective at starting that conversation. You can even test these ads out by clicking the relevant links below.

Here’s a Messenger ad that we used to promote a Facebook Messenger Marketing Summit. Test it out so you can get a sense of its interactivity, message sequence, and engagement features.

This ad uses several engaging features — a video with our iconic monkey mascot, the Messenger logo, plus longform ad copy.

When someone clicks “Learn More” they will see this Messenger message.

Tapping or clicking the emoji brings them into the Messenger sequence, and, boom, they’re in the funnel.

Here’s another ad, this time in the mobile version. You can test this ad yourself.

Clicking “Send Message” brings up the first message in the Messenger sequence.

Let’s check out just one more Facebook Messenger ad. Here’s the link so you can test it yourself.

One differentiating feature of this ad is the carousel. We selected fun personal headshots. As long as the user is scrolling, they will see the “Send Message” CTA in the ad, inviting them to launch the Messenger ad sequence.

Here’s a summary of some of the techniques we’ve used successfully to get that first and all-important click:

• Use longform ad copy. When the ad has a “see more” option, it invites deeper engagement. Opening up this longform copy helps to drive the next level of engagement — starting a Messenger sequence.
• Use the “Learn more” conversation starter. “Learn more” is the same CTA used in many non-Messenger display ads, so the language is familiar and it doesn’t seem as intimidating.
• Add eye-catching videos. The videos autoplay in Facebook, so it is a highly captivating form of visual engagement.
• Create single-option opt-ins. Basic rule of thumb: The user shouldn’t have to think. Once they open the Messenger sequence, their next action should require nothing more than a 2-second glance and a single tap.
• Use carousel images with multiple opt-in points. Carousel images won’t work every time, but if you can slip it in, you’ll probably find great success. Like longform ad copy, they draw in the user with an engagement action, which increases the likelihood of the ultimate engagement of opening the Messenger sequence.
• Try emojis. In case you can’t tell, we’re huge fans of emojis. Emojis are a universal electronic language, and we use them for instant visual recognition, levity, and simple ease of use.

Feel free to test as many creative options as you can, keeping in mind your primary goal in Facebook Messenger ads — opening a conversation with the user.

5. Drive post-click engagement with strategic Messenger sequences

Let’s assume that you’ve now gained a click.

• You’re using Customers.ai.
• Your targeting is on point.
• Your placements are all set.
• You have tantalizing clickability in place.

What’s next?

You want to keep engaging your new contact.

I want to recommend two powerful ways of doing so — one that happens right away, and one that you can launch later on.

First, you should invite your new contact into a Messenger drip campaign. This campaign can and should be highly promotional.

Facebook allows you to send promotional messages in the first 24 hours after a contact has opted-in to your Messenger contact list, plus one more promotional message after the 24-hour period has ended.

This is your chance! It’s free marketing.

A drip campaign of 3-5 messages is usually sufficient to drive a contact through to the desired conversion.

In Customers.ai, part of the Messenger ad setup process is adding a drip campaign. Although optional, it’s highly recommended.

There will obviously be users who didn’t end up following through with your drip campaign or converting.

You can remarket to these users, and you can do so with absolute precision as long as you’ve set up custom attributes within your drip campaign.

These custom attributes — i.e., their answers to questions in your drip campaign — become the basis for segmenting a custom audience to which you can then remarket.

To create a custom audience in Customers.ai, go to Audience Insights → Audiences, and then click Create Audience.

Once you create a custom audience in Customers.ai, you can sync this new audience with your list of Facebook Custom Audiences. At that point, you can create a new ad targeting just those specific contacts.

Final Steps for Successful Facebook Messenger Ads

Facebook Messenger ads have much lower costs and much higher engagement than most Facebook display ads.

But — and I want to reiterate this one more time — it doesn’t happen automatically.

As with any advertising method and channel, you can throw away a lot of money if you aren’t using these ads strategically.

These five points are the absolute best tips that I can provide for launching a successful Facebook Messenger ad campaign. Follow them to success or neglect at your peril.

There are 3 final things you should do right now. They will take less than five minutes.

• Sign up for Customers.ai now. This step is critical since Customers.ai provides all the tools you need for unlocking all the features of Facebook Messenger ads.
• With a community of 20,000 Customers.ai users, there are a lot of people online and chatting about these topics. The conversation needs your voice. Join up.
• Stay in the loop. Customers.ai drops the hottest tips and deepest intel on Facebook Messenger marketing. Sign up and stay in the know.

The post 5 Facebook Messenger Ad Tips That Will Make Every Click-to-Messenger Ad Campaign Ultra-Successful appeared first on Customers.ai.

Virginia Nussey, Customers.ai’s own Director of Marketing, took this challenge head-on in her recent ovation-worthy talk at the Customers.ai Facebook Ads Virtual Summit.

It’s worth your time and dollar to get the Summit replay. In case you can’t, Virginia and I sat down to distill her talk to a few hard-packed, tactical unicorn moves.

This article contains these four power moves:

1. The story-driven secret to overcoming wasteful Facebook advertising
2. The exact technique that drives sky-high engagement levels from super-targeted users
3. A step-by-step process for creating chatbot funnels that will explode your Facebook marketing (without the horrifying adspend)
4. A bonus section, where you can steal the Facebook Messenger marketing tactics of million-dollar global brands

If this session was useful to you, grab your ticket to Customers.ai’s next free virtual summit: Marketing Agency Growth Accelerator Summit on May 16! Learn more and get your free ticket here!

Chat marketing solves the problem of Facebook advertising.

You know the hair-pulling problems with Facebook advertising already — the costs, the pain, the competition, the everything-that-you-cussed-about-during-your-last campaign. Heck, it looks like the News Feed is even dead!

But the real problem? It’s the noise.

This ad noise is everywhere, not just on Facebook. Apparently, the average Homo sapiens living in the modern age is exposed to 5,000 ads a day.

Honestly, I don’t know how they count these, because some days, I feel like I’m exposed to 5 million. And that’s just before breakfast. (Marketing chose me. I did not choose marketing.)

Customers are going crazy simply trying to parse through all this noise, looking for the few signals that will help them to survive and thrive.

Thankfully, there is a way to cut through the noise and reach the customer.

It’s called story.

Now, this isn’t one of those touchy-feely things where you have to sit cross-legged around some campfire. This is science.

And, in the nature of good science, there’s a sequential process for telling the story. Props to Donald Miller for capturing this in all its sentence-fragment clarity. (And props to our graphics people for putting unicorns into the image below.)

1. A hero
2. has a problem
3. and meets a guide
4. who gives them a plan
5. and calls them to action
6. that ends in a success
7. and helps them avoid failure

That’s the story formula.

Once you see this formula, you can’t unsee it, its features, and its heroes — from Ethan Hunt to Katniss Everdeen.

This story sequence is incredibly powerful. Among their unicorn-like magical qualities, stories are interactive. Stories erase customer assumptions. They foster goodwill. They engage with people emotionally and they put the hero in control.

(The hero is your customer, by the way. And your brand is the guide. Although it would be cool if it were Tom Cruise.)

And for all of you Rhodes scholars who are one step ahead of me, yes, I’m going to tell you how this solves all the world’s problems — at least those that involve Facebook advertising’s feckless performance.

In business, the best opportunity to tell a story is through a conversation.

Landing pages? Sure,they’re great, but it’s really hard to get a story across through landing pages alone.

(They had me at the picture of ubiquitous call center girl.)

One-on-one conversations effectively silence the head-splitting noise in customers’ heads. But are conversations possible in marketing? And if conversations are possible, are they scalable?

Yes. And yes.

The answer, in two words: chat marketing.

Chat marketing is the tool that allows your brand to tell a story to each customer.

Chat Marketing: The New Facebook Advertising Approach That Gets Jaw-Dropping Results

I’m a fan of the kind of Facebook ads that give me targeted results, low CPR, and where I get my contact’s information.

This is what happens when you use Facebook Messenger chatbots.

These results came from a Messenger ad campaign we launched with Customers.ai chatbots.

Your new Facebook advertising approach comes in the form of Messenger ads. They offer incredibly engaging ad formats that achieve 100% conversion rates, because you get everyone’s contact info!

When you create these Messenger ads, you set up chatbot sequences that begin post-click.

These chatbot sequences should include questions.

Why questions? It’s easy. Questions get answers. Instead of bullhorn-style marketing — telling users what we think they want to hear — we can get information from the user to find out who they are, what they’re doing, and what they want.

Besides, questions are inherently engaging. A question makes you think about the answer and then provide that answer.

Take a look.

It’s easy for the user to answer the question with a simple tap.

If they tap “plan to soon,” the sequence takes them down takes them through the beginner’s path.

A story is developing. And another way of describing that story is funnel.

See what’s happening? As the user answers questions and engages with the choose-your-own-adventure story, they end up with a CTA that they can’t resist. After all, they were the ones who segmented themselves into this position!

This is just an overview of the process, but now I want to take you on a deep-dive into the exact, step-by-step way to make a chat ad that works for your business model.

Here’s the flyover view:

1. Make a messages ad campaign.
2. Design your copy and creative
3. Design a chatbot funnel
4. Create the Customers.ai code
5. Paste the Customers.ai code into the Facebook ad

Let’s dive in.

Step 1: Make a Messages Ad Campaign

If you’re running Facebook ads now or you’re familiar with Facebook Ads Manager, then you’ll recognize this initial screen here.

The starting point is to select messages as the objective.

Next, we’ll set up our adset. The Message Destination will be Click to Messenger.

And then in your ad set, you set up your audience targeting.

Here’s a super duper unicorn targeting tip. With remarketing, you’re sending your ad to somebody who already knows about your brand or engages with you on your website or your Facebook page or any number of things.

But you can set a custom audience based on people in Customers.ai, any of the audience targeting capabilities that we’ll talk about in a little bit.

So just file that in the back of your mind, where you can set up a custom audience and remarket to people who are in your Customers.ai contacts as well.

Note that some of the full spectrum of placements are not available in Messenger ads. However, we do have the Facebook news feed, the desktop or the mobile, Facebook marketplace, the Instagram feed and the Messenger inbox.

Step 2: Design your copy and creative

When designing your copy and creative, keep in mind that you have one goal only: engagement.

This point gets to the heart of Messenger ads. We’re changing up Facebook advertising from business as usual. We’re not angling for views or impressions.

Your sole, number one, absolute, single goal is engagement.

You want the customer to click or to tap. That’s it.

How do you achieve the Holy Grail of engagement?

Through curiosity. Curiosity is the number one factor that will get a click from the ad.

And how do you create curiosity?

By introducing a story, and leaving that story unfinished.

Messenger ads are not meant to sell anything. You’re just starting a conversation. You get to start that conversation, and through the conversation they sell themselves.

What happens after a contact engages with your Click to Messenger ad?

They become a contact in your Customers.ai database. You can go directly to your Customers.ai account, click on Audience Insights → Contacts, and see everyone who is in your contact list.

Facebook is giving you a ton of qualifying data just out of the box. You have a lead because you can check on their contact and you can see any forms they’ve completed and responses that they shared with you.

Using the previous interactions that you’ve had, you can create a segment of audience that meets this certain persona;

Say it’s homeowners or parents or fitness enthusiasts, or car shoppers, whoever they are, whatever you’re looking for, you create a segment of audience.

Then, you start a story, a conversation, that resonates with them.

That conversation happens in a chatbot funnel.

Step 3: Design a chat marketing funnel

The chatbot funnel is where the engagement happens.

In steps 1 and 2, we were just making initial contact, driving towards engagement.

Once the engagement takes place, the magic of the story unfolds.

Did you ever read those Choose Your Own Adventure books?

It’s this thing where you read a few pages, then you make a multiple-choice decision on what happens next in the story. It’s awesome.

I like to use those books as an inspirational source when designing chatbot funnels. Basically, I want the user to feel like they’re choosing their own adventure.

You create these chat funnels in Customers.ai by going to the Bot Builder, and then dialogues.

You’ll amass a big collection of chatbot dialogues over time, so it’s a good idea to keep them all neat and tidy in folders and directories.

I have a folder for Facebook Messenger ads.

Your conversation or chat funnel is going to use widgets.

Widgets are any method of chat that you want to send to your user. It can be a text, image, gif, attachment, video, pretty much anything.

One of my go-to widgets is the quick question. Remember how I mentioned that questions are critical to establishing that conversational element?

Quick questions is the widget that lets you do that.

To start off your sequence with a quick question, just tap quick question widget button and ask away.

You’ll want to create low-friction questions and answers. Make it easy for the user to answer the questions, usually one or two choices, without having to think too hard.

Depending on which of the options the user picks, you can assign the next dialogue for them to receive.

You can create dialogues for every branch of your story, and simply add that as your associated dialogue depending on the answer the user gives.

So, if they click “Yes I am,” then they’ll get the yes page. If they say “Plan to soon,” then they’ll get the soon page.

Step 4: Create the Customers.ai code for the Facebook Messenger Ad

Next, we’re going to create the code that we’re going to plug into Facebook Ads Manager. We’ll do this by using the Lead Magnets → Messenger Ads feature in Customers.ai.

When you create this Messenger Ad, you’ll select the “Choose a Dialogue” option, then pick the dialogue you just created from the drop-down menu.

Hot tip: You’re going to have a load of dialogues in this drop-down menu as time goes on. Rather than scrolling through it while reading War & Peace, just type in the name of the dialogue to laser-locate it.

Step 5: Paste the Customers.ai code into the Facebook ad

The next step involves code, but you don’t have to write a line of it. Just copy and paste, like this:

First, copy and paste the URL parameter into the Facebook ad.

Second, copy and paste the Messenger Setup JSON into the Facebook ad.

Launch your ad, and you are action.

Bonus: Steal These Ridiculously Effective Chat Marketing Techniques

In the spirit of ethical pilfering, I’m going to show you the ultimate cache of stealable story formulas. These companies know what’s up when it comes to creating compelling conversations on Messenger, so I wanted to show each of them to you.

Lego nailed it with this Messenger bot that boosted their purchase value by 1.9X and improved their ROAS by 3.4X.

Check it out in detail here.

Another example of insane chat marketing results driven by Click to Messenger ads and chatbots came from Leiftech, an electric skateboard company.

Get this. They boosted their revenue by 329% by using Messenger ads and chat marketing.

That’s revenue! And they didn’t have to spend proportionately more on advertising to achieve those results.

ROAS soared by 5.4x, and sales increased by 320%.

Their concept was simple. The Messenger Ad walked users through a sizing guide to pick the perfect electric skateboard.

Fanta, the drink, did something equally remarkable. Their goal was to get people to try a new drink, so they used Click to Messenger ads to achieve this goal.

As it turns out, they did a pretty good job:

• 2.6 million coupons generated
• 45% higher redemption rate than their target
• 17-point increase in ad recall
• 7-point increase in campaign recognition

If numbers like 2.6 million scare you, don’t worry. Messenger bots are designed for scale.

How’d they do it? You can read the whole story here, but it essentially involved targeting the right audience with their ad, opening a conversation with a coupon offer, and providing timed reminders to the user if they hadn’t redeemed them within a certain amount of time.

It took the marketers just five hours to create the chatbot prototype, so if you’re pressed for time, don’t sweat it.

Equally brilliant is Sephora’s chatbot for Messenger, the Sephora Assistant. When the global prestige beauty retailer released their chatbot, they scored higher booking rates (11%) and shortened the steps required to book a real-life makeover.

Customers.ai has a whole library of chatbots that you can clone. All you have to do is open up up Customers.ai and edit these templates.

Today’s marketer needs more than a knowledge of Facebook advertising and the tooth-gritting determination to make it through another bad day.

Today’s marketer needs chatbots. Look, this is only the tip of the iceberg. There is so much more to chat marketing! Click to Messenger ads just get you in the front door.

Winning at Facebook ads starts here.

1. Respectfully place your well-loved Facebook advertising hacks aside for the time being.
2. Create an engagement-focused ad using Click to Messenger.
3. Develop a chatbot that starts a conversation.
4. Let the user choose their own adventure (to conversion) through the chatbot conversation.

They win. You win. We all win.

Be a unicorn in a sea of donkeys.

Important Next Steps

Customers.ai has teamed up with our proud partners Agorapulse, Growth Marketing Conference, SEMrush, Unbounce and WordStream to bring you a one-day spectacular exclusively focused on the most effective ways to scale a marketing agency.

Learn the secrets to landing huge clients, contracting higher retainer fees, pricing, packaging and bonus models, and extending the lifetime value of agency clients at the Marketing Agency Growth Accelerator Summit. Get your free ticket today!

And don’t forget to:

• Sign up for Customers.ai and build your first Facebook Messenger chatbot today — for free!
• Sign up for occasional Facebook Messenger Marketing tips via Facebook Messenger.
• Join Customers.ai Island and ask questions and get answers alongside 18,000 other chatbot marketers in the Facebook community.

The post The Facebook Advertisers’ Field Guide to Killer Chat Marketing appeared first on Customers.ai.

If you put a frog in a pot of boiling water it will immediately bazooka launch out.

But if you put a frog in a pot of room-temp water and then gradually bring it to a boil, it will let itself be cooked.

To. Death.

Now we’re smarter than frogs, but marketers are chilling in a pot of water while the heat’s ratcheting up.

Right under our noses, in our own hands all day long, we fire off messages in chat.

Then when we execute our campaigns to communicate with our customers and prospects, we

… Leverage decades-old technology.

… Jostle for eyeballs in over-crowded inboxes.

… Let our messaging be sidelined in spam filters and promotions tabs.

… Accept dwindling open rates and pathetic click rates.

When do you accept that a massive communication shift has happened?

And you need to make some serious platform adjustments?

It’s happening right now.

The heat is turning up for marketing communication professionals.

If you’re not integrating chat marketing into your stack, you may as well grab your swim gear and cozy up to the frog in the jacuzzi.

But if it’s more your style to catch the wave, adapt, evolve and dominate —

We’re excited to announce the second live, virtual Facebook Messenger and chatbot marketing summit happening March 27, 2019.

This is your opportunity to learn how to engage, automate, and grow your audience using Facebook Messenger chat marketing automation – right from your desktop or mobile device for free!

Featuring world-renowned marketing speakers from Udemy, Bot Academy, Customers.ai and more, it’s already trending to be the world’s largest summit of its kind.

Facebook Messenger and chat bots are revolutionizing how marketers communicate in 2019.

It’s time to join the ranks of marketers executing the strategies that will drive your ROI growth, this year and beyond.

The March 27 event is dedicated to teaching the step-by-step playbooks to grow your business with Facebook Messenger and chat marketing – all actionable, all proven.

We’ve invited 6+ of the best Facebook Messenger marketers to teach how they do it through sessions like:

• Larry Kim’s 7 Essential Facebook Messenger Marketing Fundamentals
• Psychological Principles of Persuasion: Designing Your Bots for Human Beings & Conversions with Isaac Rudansky, best-selling Udemy instructor
• 5 Real-World Case Studies of Facebook Messenger Ads & Bots + BONUS Advanced Reporting Deep Dive! with Samir ElKamouny of Fetch & Funnel Agency
• Facebook Advertisers’ Field Guide to Messenger Marketing: 15 Recipes You Can Use Today
• Advanced Facebook Messenger Integration Made Easy
• How to Scale Your Agency Business with Bot Building Services with Andrew Warner of Bot Academy

View the live summit agenda here.

Join the +3,000 Facebook marketers who are fueling up their rockets to launch their clients and businesses into the next communication era.

Get your free ticket for the Customers.ai Facebook Messenger Marketing Virtual Summit here today. Limited spots are available and admission is FREE for a limited time.

Important Next Steps

• Sign up for Customers.ai and build your first Facebook Messenger chatbot today — for free!
• Sign up for occasional Facebook Messenger Marketing tips via Facebook Messenger.
• Get your free ticket to the Facebook Messenger Marketing Virtual Summit live on March 27 to learn the chat marketing strategies, tactics and tools for the most engaging new marketing channel.

The post Announcing the Customers.ai Facebook Messenger Marketing Virtual Summit appeared first on Customers.ai.

And we’re saving your seat to Customers.ai’s Facebook Ads Virtual Summit this Thursday.

You might recognize a few faces from the 10 live session line-up…

Meet the Facebook Ads Summit Speakers

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• Larry Kim, Customers.ai founder (22,496 people like this)
• Cat Howell of Facebook Ad Hacks (94,268 members loud)
• Isaac Rudansky of the Digital Advertising Superstars (7,983 stellar members)
• Perry Marshall (60,543 people like this!)
• Joel Bondorowsky of SEMrush Academy (129,071 people like this!)
• Andrea Vahl (9,172 people like this!)
• Bob Sparkins of the Leadpages Community (17,465 members strong)
• Virginia Nussey (that’s me) of Customers.ai Island (11,093 members and climbing)
• Gordon Donnelly of WordStream (71,837 people like this!)
• Susan Wenograd of the FB Ads Betterment Society (1,079 members engaged)

If you’ve been too busy to reserve your seat, we feel you.

But it’s last call.

Your free ticket to the summit this Thursday, Jan. 24, gets you access to 10 live sessions where you’ll learn:

Facebook Ads Mad Science: Larry Kim’s 7 Craziest Hacks for Facebook Ads in 2019
How to Find Areas of Growth Opportunity in Facebook Ads
5 Costly Facebook Audience Traps to Avoid — and How to Target Like a Pro
How to Build Facebook Campaigns That Last for Years Instead of Days, Weeks or Hours
Facebook Video Ads: What Is Working Now
Advanced Facebook Ecommerce Strategies for 2019 & Beyond
Facebook Lead Ads: 5 Lead Gen Secrets the Data Reveals
Facebook Advertisers’ Field Guide to Chat Marketing: 12 Recipes You Can Use Today
5 Super Actionable Ad Optimization Tips to Try Today!
How to Scale Your Agency by Nailing Facebook Ads that Convert for Clients

Hot tip: Block off time on your calendar to attend the sessions that will change how you do Facebook ads this year.

So, ready for the agenda?

Facebook Ads Summit Agenda

LARRY KIM, Customers.ai CEO & Top Medium Author
11:00 am ET / 8:00 am PT
Facebook Ads Mad Science: Larry Kim’s 7 Craziest Hacks for Facebook Ads in 2019

ISAAC RUDANSKY, CEO & Founder, AdVenture Media
11:45 am ET / 8:45 am PT
How to Find Areas of Growth Opportunity in Facebook Ads

BOB “THE TEACHER” SPARKINS, Lead Evangelist at Leadpages
12:30 pm ET / 9:30 am PT
5 Costly Facebook Audience Traps to Avoid (and How to Target Like a Pro)

ANDREA VAHL, Author of Facebook Marketing All-in-One for Dummies
1:15 pm ET / 10:15 am PT
Facebook Video Ads: What Is Working Now

PERRY MARSHALL, Author of the Ultimate Guide to Facebook Advertising
2:00 pm ET / 11:00 am PT
How to Build Facebook Campaigns That Last for Years Instead of Days, Weeks or Hours

VIRGINIA NUSSEY, Director of Content Marketing at Customers.ai
2:45 pm ET / 11:45 am PT
Facebook Advertisers’ Field Guide to Chat Marketing: 12 Recipes You Can Use Today

JOEL BONDOROWSKY, PPC Professor at SEMrush Academy
3:30 pm ET / 12:30 pm PT
5 Super Actionable Ad Optimization Tips to Try Today!

SUSAN WENOGRAD, Account Group Director at Aimclear
4:00 pm ET / 1:00 pm PT
Advanced Facebook Ad Ecommerce Strategies for 2019 & Beyond

GORDON DONNELLY, SEO & Content Specialist at WordStream
4:30 pm ET / 1:30 pm PT
Facebook Lead Ads: 5 Lead Gen Secrets the Data Reveals

CAT HOWELL, CEO of Eight Loop Social & Creator of the Facebook Ads Academy
5:00 pm ET / 2:00 pm PT
How to Scale Your Agency by Nailing Facebook Ads that Convert for Clients

What’s Next?

The Facebook Ads Virtual Summit is going to be big for your business and career.

If you’re already on the list, can you do us a favor?

Share the summit with your friends and colleagues.

• Share on Facebook
• Share on LinkedIn
• Share on Twitter

Customers.ai’s Facebook Ads Virtual Summit is now the world’s largest Facebook ads conference.

And this party is just getting started.

See you Thursday at the summit!

The post Last Call! Meet the Speakers of the Facebook Ads Virtual Summit & Get the Agenda Now! appeared first on Customers.ai.

A: Advanced Facebook ad strategies and optimization hacks
B: How to quickly test and experiment with new ad types like lead ads or messaging ads
C: Small and local business campaign management and strategy
D: Finding new clients to service with Facebook marketing and advertising
E: Advanced ecommerce advertising strategies
F: How expensive Facebook ads have gotten in the last few years
G: Basic Facebook marketing fundamentals from audiences to insights

So I asked the speakers of Customers.ai Facebook Ads Summit 2019 to share one actionable Facebook Ads tip that packs a punch.

Top 7 Facebook Ads Tips to Implement Today

Here’s what 7 of the 10 speakers scheduled to drop knowledge bombs on Jan. 24 shared as their top tip for game-changing Facebook Ads in 2019.

Larry Kim, CEO & Founder of Customers.ai

Turn your Facebook Page fans and email database into Facebook Messenger subscribers you can send mobile push notifications to using cheap Facebook Ads.

Facebook Page reach is a donkey, and so are email open rates. You can take these lists and connect with with customers and leads in the channel with 10x engagement.