From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems.

The thing is, I still believe in Meta ads.

It is an unbelievably cost-effective marketing channel and with the right targeting, can be a huge driver of sales and revenue for ecommerce companies.

Why do I believe in this so strongly?

Because as we speak, our customers are seeing unreal results when using Customers.ai with Meta ads. Here are just two recent examples:

Restore Custom Audience: 40,000 Visitors, $9k in Revenue

An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site.

Those visitors were put into a custom audience, pushed to their Facebook ads campaign, and tested against the existing Facebook pixel audience.

Same creative. Same budget. Same everything…except the audience.

In just ONE WEEK, the Restore custom audience brought $9K in additional revenue!

This is revenue they would not have seen otherwise.

It gets better:

• Only 8% of the CAI audience overlapped with their existing FB pixel audience. Meaning 92% of the audience was net new to Facebook
• ROAS improved from 2.1 to 2.58
• CPA dropped from $40 to $34

Super CAPI: 100% Increase in Sales, 50% reduction in CPA

Another customer set up Restore along with Super CAPI. 

In just three weeks they saw a jump in their Event Match Quality Score from an average of 4.1 to 6.2, including a jump from 7 to 8 on purchases:

More importantly, they saw a huge reduction in CPA.

Using the same parameters as the other customer (same creative, same budget, same audience), sales doubled and CPA went from $46 to $23.

That is HUGE!

These are the types of results that allow advertisers to scale. 

These are the types of results that allow advertisers to make better decisions. 

And here’s the thing.

As we’ve started seeing these types of results roll in, we realized that while yes, we help you reach more customers, we also help you identify who is actually clicking on your ads and better understand which ads work.

How to Identify Who Is Clicking Your Facebook Ads

It’s no secret we’ve lost a ton of click data over the past few years.

Attribution has kind of become a nightmare and it’s getting harder to know which ads are converting.

We can fix this AND help you lower costs!

Here’s how…

1. Add the Website Visitor ID pixel to your site 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

2. Ensure you are using unique tracking parameters for your ads

When setting up Meta ads, make sure you are adding tracking parameters to each ad set. This will allow you to know which ads are being clicked on.

3. See your ad clickers in Customers.ai

With our customer journey filter, you can see exactly who landed on any particular page, including those with parameters (see where I am going with this?). 

Now add in our direct CRM integrations and you can know if and when those people turned into sales. 

Cool, right?

Lowering Costs & Improving Performance

What makes this so valuable is that it goes above and beyond website visitor identification.

Yes, we can see who is clicking our ads and track their journey but we can also scale our campaigns with this knowledge!

By understanding which ads are truly performing, we can adjust and grow our strategies.

We can also spend less money on ads.

Think about it – website visit campaigns are expensive. 

But if you’re using a visitor identification tool and the process outlined above, you can run lower-cost awareness campaigns and still see who’s clicking and visiting your site.

The world is your oyster after that!

Put lower-intent visitors into retargeting ad campaigns. 

Send high-intent visitors directly into Klaviyo campaigns.

Retarget shoppers on other ad platforms.

This isn’t about simply capturing clicks, it’s about creating a holistic marketing strategy that reaches the right people in the right places.

This is game-changing stuff and we are excited to see more and more advertisers using the Customers.ai platform to help improve their Meta performance.

Making Meta Ads Work for You

As I said earlier, Meta Ads are a cost-effective way to reach shoppers and with Customers.ai there is so much you can do to help improve your ad performance.

Want to get started? Try Customers.ai free for 7 days or talk to one of our Meta Ads experts and see how we can help you get results in just 30 days. 

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Want to See Who Clicked Your Meta Ads? Now You Can appeared first on Customers.ai.

Let’s take a look at some headlines from the past two weeks, shall we?

Search Engine Land

Bloomberg

Digiday

The Motley Fool

You get the point. 

Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform. 

Now, I’ve been talking about the decline of Facebook for some time. 

Starting with the iOS14 update and continuing into this year with the deprecation of cookies, Meta targeting is nowhere close to what it used to be.

I’m sorry to say that without a strategy change on the part of advertisers, it isn’t going to get better anytime soon.

Meta is still figuring out how to deal with privacy issues while delivering great audience targeting at the same time. 

Unfortunately, they aren’t there yet and even though Advantage+ can improve with time, without the right data to train it (and without enough data to train it), it’s not good.  

So what should advertisers be thinking about?

I know the Motley Fool wants people to believe advertisers are revolting and Meta is doomed. That’s not exactly the case. 

We all know Meta can still deliver exceptional results at a lower cost than say Google or LinkedIn.

However, there does need to be a change in how advertisers feed Meta and how they target customers. 

1. Stop Relying on the Facebook Ad Pixel

I alluded to it earlier but we have to stop relying on third-party pixels. 

Without cookies and without click IDs, cross-channel tracking and attribution is crap. 

This especially goes for the Facebook pixel. 

Our Test: Facebook Pixel vs. X-Ray Pixel

A month or so ago we ran a small test. 

We tested the Facebook pixel audience against our X-Ray audience. 

Same ads, same budget. The only difference was the audience. 

Here’s what we saw:

With our first-party pixel audience, we were able to reach more of the people we wanted to and more of the people who were actually interested in our product. 

The result? More leads and a significantly better CPA.

Businesses have to stop relying on third-party pixels and instead start focusing on collecting first-party data.

2. Get Back to Retargeting

I still talk to plenty of advertisers and one thing I’ve consistently heard over the last few years is that budgets have shifted away from retargeting. 

I get it.

Audiences have shrunk to almost non-existent and it’s just not as effective as it once was.

BUT

That was before you had first-party data and tools like Restore to give Meta the data it needs!

With Customers.ai, you can 100x your retargeting audience. 

Or if you want to get really granular, you can build audience segments and send them directly to Facebook. 

The possibilities are endless but the gist is this – retargeting is back!

3. Train Your Advantage+ Audience

The thing with AI and machine learning is that they need data to learn.

Unfortunately, for advertisers with smaller budgets without a ton of conversion data, it might be forever before Advantage+ learns how to target for you. 

The key is to help it along and train it faster with your first-party data. 

Build a custom audience with first-party data and then add it as a suggestion. 

The goal is to make it smarter faster and in turn, get you results faster.

Meta Isn’t Dead

We know a few people are signing Meta’s death certificate but we are nowhere near that. 

In fact, as an official Meta partner, we think Meta is alive and well-ish. 

Meta is an unbelievably valuable ad platform and with first-party data, you can bring back the performance metrics you once saw.

The key here is agility. 

The platform isn’t working the way it has so you need to change your strategy and change it quickly.

Customers.ai and our first-party pixel along with Facebook-specific tools can help you do just that.

Reach out for a demo or sign up for our 7-day free trial and see what Customers.ai can do. 

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post It’s Time to Rethink Your Meta Ads Strategy appeared first on Customers.ai.

Given that this is one of the biggest email updates we’ve seen in some time and certainly one of, if not the first time Google has given us specific numbers, we felt this was going to have a significant impact on email marketers. More so, we felt this was going to have a significant impact on outbound email marketers aka B2B sales and marketing teams.

Our initial assessment was this:

“The challenge will be for start-ups or smaller, less established companies. Specifically, those in the B2B space that may be using more aggressive outbound strategies or have been leaning on ABM to establish their brand. These companies must adhere pretty closely to best practices to avoid hitting the 0.3% threshold.” 

And it turns out…we were right.

I had the team dig into spam complaint rates across the B2B space and found that they are well beyond the 0.3.% threshold that has been laid out by Google and Yahoo.

It’s not even close! The average spam complaint rate across the B2B space was 2.01%, with a range between 1.1% and 3.1%.

When we break it down by industry, we get an even clearer picture:

Key Takeaway: B2B Outbound Marketing is in Trouble

We looked at the B2B space as that’s where the majority of cold outreach takes place. 

Unfortunately for B2B marketers and sales teams, there doesn’t seem to be a way to do outbounding with complaint rates below 0.3%.

In fact, for the top 9 spammiest verticals, we were unable to find a single sender that was able to score below the 0.3% proposed threshold.

This poses a big problem, especially for businesses that rely on outbound emails to generate leads and drive business. 

Tips for Lowering B2B Spam Complaint Rates

All is not lost when it comes to the new spam complaint threshold. There are plenty of things email marketers and sales teams can do to reach the inbox:

• Focus on Warm Leads. Move away from cold lists and focus on high-intent active site users. Website visitor identification can tell you who these people are. 

• Make Unsubscribe Options Clear. Don’t hide your unsubscribe. If a user can’t find the unsubscribe button, they are more likely to mark you as spam.

• Add Multiple Unsubscribe Links. We recommend giving your users several options – include unsubscribes in the body and the footer.

• Tighten Your Audience Segments. You can create better audiences and better messaging by layering more data filters. 

• Enhanced Email Customization. The more customized your email is to the individual, the less likely it is they will complain. 

• Increase Helpful Transactional Emails. Emails like order confirmations, tracking information, or purchase follow-ups can help increase email volume and won’t result in complaints. 

How Customers.ai Can Help

The main problem with all of this is the cold outreach.

Like I said before, it’s not the big businesses with established customer bases and large inbound lists that will be impacted. This update specifically impacts those who are using more aggressive outbound strategies or have been leaning on ABM to establish their brand.

Companies need to shift away from the old tactics of buying and emailing cold lists if they are going to succeed with outbound.

Companies need to focus on capturing first-party data and shifting their outbound strategies to warm leads.

That’s where Customers.ai comes in.

With the Customers.ai Website Visitor ID X-Ray Pixel, you can capture visitors to your site.

That doesn’t mean you should email all of them but it does allow you to nurture them. Perhaps you add them to your retargeting campaign or add them to your CRM.

For those who take high-intent actions, it may make sense to put them into your email automation.

The difference between cold emails and this is that these people are already familiar with you. Maybe they haven’t given you their info but perhaps they visited your pricing or request a demo page. They’ve shown enough interest that it won’t feel like spam.

B2B Spam Complaint Rate Threshold: Report Methodology

The data on spam complaint rates across various industries was compiled by Customers.AI‘s analytics team, leveraging a systematic approach focused on targeted outbound email campaigns. This comprehensive analysis was conducted over a four-week period, from November 20th to December 20th, encompassing a diverse range of industries known for their reliance on email marketing.

The methodology adopted for data collection involved a two-pronged approach:

• Data Aggregation: Utilizing API integrations with multiple ESPs, we aggregated a large dataset (1 million+) of email campaign metrics. This dataset encompassed key parameters such as the number of emails sent, open rates, click-through rates, and the frequency of spam complaints. The data aggregation process was automated to capture real-time data, ensuring the timeliness and relevance of the information collected.

• Statistical Analysis: The team employed advanced statistical techniques, including regression analysis and variance estimation, to identify patterns and derive insights from the aggregated data. This included calculating the mean spam complaint rates and their ranges for each industry and adjusting for outliers and anomalies to ensure accuracy.

To refine the accuracy of our analysis, we incorporated:

• Segmentation by Industry: Emails were categorized based on the industry of the sender, enabling a granular analysis of spam complaint rates across different sectors.

• Temporal Analysis: The study accounted for variations in email campaign performance across different times of the week and day, recognizing the impact of timing on recipient engagement and spam complaint likelihood.

• Compliance and Legal Framework Consideration: The analysis was conducted with a keen awareness of varying spam regulations across different regions, ensuring that the data reflects a global perspective on email marketing practices.

Get The Full Infographic

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.

The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors.

When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results. 

Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great.

Then iOS 17 rolled out, Click IDs and cross-channel tracking were minimized, and our already shrinking audiences and making them even smaller. 

Where does that bring us now?

Sadly, there’s an 84% drop in efficiency and you’re lucky if the ad pixel catches 7% of site traffic today.

Advertisers have moved their budgets elsewhere and there is definitely a belief that retargeting is dead.

So, should we just say our goodbyes and move on with our lives?

Not a chance!

Remarketing isn’t dead. We just have to give it a jump start.

Expand Your Retargeting Audiences with First-Party Data

One of the main problems with retargeting is that audience sizes have become so small that you can’t reach the number of people you need to in a cost-effective way. 

Whereas Facebook used to be able to identify a large number of your website visitors and put them into your remarketing campaigns, it can’t do that anymore (we haven’t even talked about the Chrome cookie situation which will make it even worse).

This is where first-party data comes into play. 

If the Facebook pixel isn’t going to capture your website visitors, then you need to do it yourself. 

With the Customers.ai Website Visitor ID X-Ray pixel, you can capture the names, emails, locations, phone numbers, etc. of people coming to your site. 

Those people can then be put into workflows, including your Facebook retargeting audiences. 

What’s important about the direct Meta integration is that we not only ID users, encrypt the data, and send it securely to Meta Ad servers, the integration is done via a server-to-server connection, allowing user IDs to remain in place and tracking to remain functional.

The great thing about this is that you can grow your audiences, grow your reach, and target users who are genuinely interested in you with almost no effort.  

It’s silly how effective this is.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Inform & Train Advantage+ Audiences

One piece of feedback we’ve gotten from Facebook advertisers is that they have shifted away from retargeting and are focused on using Advantage+ audiences.

If you aren’t familiar, Advantage+ is Meta’s AI audience generator. It relies on past conversions, Pixel data, interactions with previous ads, and user behavior. 

Facebook’s “Advantage Plus” ads targeting can’t match the precision of actual first-party data.

However, you do have the option of providing targeting suggestions that Meta will initially prioritize.

You can add custom audiences, age ranges, genders, and even interest and behavior targets, to help point Meta’s AI in the right direction.

So if you aren’t running remarketing campaigns but are using Advantage+ audiences, you can take your first-party data and build custom audiences to inform and train Advantage+. 

When it comes to AI, the more data you can provide, the smarter it will be.

Your website visitors are your target audience. They are the people you want to reach. 

Use your website visitor data to inform and train Meta AI.

Build Better Lookalike Audiences

I’ll keep this part short but the bottom line is this – lookalike audiences are only as valuable as the data you provide.

If you are building really solid remarketing lists or using first-party data to inform your Advantage+ audiences, then you can use those same audiences to create better lookalike audiences.

Here’s a tip – let’s say you want to build a really solid lookalike audience.

Do you want to base it on everyone who has visited your site? 

No. 

You want to base it on your high-intent prospects and existing customers. 

Put X-ray on these ‘high-intent’ pages (think pricing pages or shopping carts) and start building your audience. 

This way, you’ll end up with a list of people who aren’t on your site to just read a blog post or window shop, but instead are truly interested in what you have to offer.

Remarket Like It’s 2019

Customers.ai is giving advertisers the ability to bring remarketing back from the dead and return it to it’s former days of glory.

Ad targeting is hard and with all of the privacy changes that continue to roll out, it’s only getting harder. 

Shouldn’t you be doing everything you can to ensure you are reaching your exact audience and driving the best ROAS possible?

The Customers.ai Website Visitor ID X-Ray pixel is free (and easy) to install. 

See for yourself how many visitors you can capture and just how fast and efficiently you can 3x your Facebook remarketing campaigns.

Start remarketing like it’s 2019 again!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start appeared first on Customers.ai.

The Facebook ad tools here will provide you with:

• Actionable performance insights
• Effective audience targeting abilities
• Innovative brand experiences 
• Better cost per results

The 20 Best Facebook Advertising Tools

4 BILLION.

That’s how many active monthly users we’re looking at when you add up user activity across all of Facebook’s properties.

Facebook has designed its ad platform so advertisers can run ads to reach users on all of the Facebook properties at once — Facebook, Messenger, WhatsApp, Instagram, Marketplace, and the Facebook Audience Network. 

You may already be familiar with Facebook’s suite of ad tools that advertisers use to create ads, run experiments, review performance and view competitor ads. 

There are also third-party platforms that will enhance every stage of an ad funnel and analysis.

At Customers.ai we’ve tried a lot of Facebook tools since it launched its ad platform in 2007. 

The tools here make up our actual stack of must-have software we use to break records in cost per acquisition and other key metrics.

Try these 20 Facebook advertising tools that will make your ad dollar reach further: 

1. Facebook Ads Manager and Ads Manager mobile app
2. Facebook Pixel
3. Customers.ai Cookieless Facebook Ad Pixel
4. WordStream Facebook Ads Grader
5. Unbounce landing page builder
6. HubSpot Ad Management Software
7. Facebook Insights audience tools
8. Facebook Restore: Enhanced Retargeting
9. AdEspresso management and reporting platform
10. Agorapulse Facebook Ads report
11. SEMrush social media ads
12. Hootsuite Ads
13. Canva Facebook ad creative tool
14. Facebook Ads Manager media tools
15. Boomerang and Instagram Story media creator
16. Facebook Ad Library
17. Facebook Insights
18. AdRoll Facebook marketing platform
19. Intent-based Consumer directory
20. Buffer AI Assistant

Let’s dive into the performance-boosting power of each tool here.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Facebook Advertising Tools #1. Facebook Ads Manager and Ads Manager mobile app

Ads Manager is Facebook’s advanced management platform for running paid media across the Facebook family of apps. You may already be using it to create audiences, run ad campaigns and experiments, and review performance.

But did you know that Facebook Ads Manager has a mobile app for iOS and Android with tons of bells and whistles?

Use the app to stay on the pulse of your Facebook ad performance and even create new ads and audiences on the go from your phone.

Facebook Advertising Tool #2. Facebook Pixel

The Facebook universal pixel is a foundational tool in any Facebook advertiser’s toolkit.

The pixel on you site or app will power the ability to create custom audiences based on user behavior on your website or app, and give you insights into conversions from your ads.

Be sure to install the Facebook Ad Pixel on your website, app and web properties so you can do advanced audience targeting and run event-based conversion campaigns.

Note: Facebook ad pixel match rates and audience sizes have drastically shrunk due to privacy changes and platform updates.

Facebook Advertising Tools #3. Customers.ai Cookieless Facebook Ad Pixel

Anyone who has run Facebook ads for some time knows how small audiences have become. iOS 14 drastically changed the Facebook landscape and now with the removal of third-party cookies across Chrome, it’s only going to shrink further.

It’s time for marketers to start collecting their own first-party data that can be synced with Facebook.

You can with the Customers.ai Cookieless Facebook Ad Pixel!

Capture your website visitors, create custom segments, and build remarketing audiences directly from the platform.

It’s super easy to set up and free to try!

To install the pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Facebook Advertising Tool #4. WordStream Facebook Ads Grader

Want a pointed review of your Facebook Ad account with a checklist of areas of improvement?

That’s exactly what you’ll get from the WordStream Facebook Ads Performance Grader.

Each recommendation includes you an action you can take that will increase your ads adherence to best practices, and a step closer to optimum ad setup, audience targeting and more.

Facebook Advertising Tool #5. Unbounce landing pages for social ads

When using Facebook traffic or conversion ads, you want to provide a high-converting experience on your website landing page.

Unbounce makes custom Facebook ad landing page creation possible by anyone, no coding skills required.

Facebook Advertising Tool #6. HubSpot Ad Management Software

HubSpot’s ad software allows you to create, manage, and report on your digital ads across Facebook, Instagram, and other various ad networks. This is an especially great option if you’re looking for an easy way to tie back your advertising to your entire marketing efforts, all in one place.

The free version is ideal if you’re getting started running Facebook ads and want to generate new leads. With a HubSpot free account, you’ll be able to:

• Build ads quickly and easily using the built-in editor
• Sync your leads to make sure all your contacts are in one place
• Access reports that will let you see exactly which ads your contacts clicked before converting

HubSpot’s free plan also includes additional tools to help you nurture your leads into customers:

• Form and popup builder
• Live chat and chatbots
• Landing page builder
• Email marketing
• And more

Once you begin to outgrow the free limits, HubSpot’s paid plans are designed to assist you on your journey and follow you through your growth as you scale your business.

Once you get more ad spend budget, you can upgrade to the premium features of HubSpot’s ad tool which will allow you to use retargeting to reach people based on their past interactions with you and what you know about them, as well as automate these processes, along with more detailed attribution reports.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Facebook Advertising Tool #7. Facebook Insights tools

The Audience Insights tool from Facebook lets you explore the audience targeting capabilities from the Facebook network.

Starting with the total Facebook population, layer on filters including whether they’re connected to your Page or Place, any of Facebook’s interest, behavior, and demographic audience targeting, age, gender and location.

Get familiar with the rich interest-based audience targeting with the Audience Insights tools located within Facebook IQ.

Facebook Advertising Tool #8. Facebook Restore

Restore from Customers.ai gives you back the remarketing audiences you thought were lost.

Restore sends your segmented audiences directly to Facebook, superpowering your retargeting audiences and getting back the audience match rates of old.

To use Restore, connect your Customers.ai audiences to Facebook and let it work it’s magic!

Facebook Advertising Tool #9. AdEspresso 

AdEspresso’s platform is an all-in-one digital advertising suite that lets you manage campaigns in Facebook Ads and other ad networks like Google.

This streamlines our team’s ad management by giving us a centralized place for collaboration, optimization, analysis and reporting.

There’s also a smart optimization engine that will automatically pause and run ads based on optimization rules for CPA, CPL and other metrics.

Facebook Advertising Tool #10. Agorapulse Ads Report

Let’s face it, Facebook’s native advertising reporting tools are lacking.

There’s data, but it can take a bit of work to get it in the form of insight-at-a-glance.

We like Agorapulse’s take on a visual centric report for Facebook Ads. The AdsReport is especially useful for agencies because it gleans insights and makes for a nice deliverable.

Facebook Advertising Tool #11. SEMrush social media ads

What SEMrush offers for digital advertisers is a simplified and streamlined process for creating ads.

Use the Social Media Ads tools in SEMrush’s Social Media Toolkit as part of a holistic system for gaining research and insights, competitor tracking, and developing ad creation.

Facebook Advertising Tools #12. Hootsuite Ads

Hootsuite is a proven platform for social media management teams with essential efficiencies like bulk post and scheduling.

The ads tools bring that collaboration and efficiency to social teams that work on the ads side, unifying the management across social and search platforms, and the organic and paid side of the house.

Facebook Advertising Tools #13. Canva ad creative

Innovative, eye-catching creative is a must in Facebook and Instagram advertising.

But that’s no small job. Each ad type has small differences in optimal image sizes. With all a nimble digital advertiser has to juggle, the ever-changing ad dimensions may send you over the edge.

Canva is one of the best options for DIY Facebook ad creative creation. The Pro tools make it possible to convert ad creative into different sizes automatically.

And there’s a big selection of animation stickers that will add scroll-stopping movement to your graphics.

Facebook Advertising Tool #14. Facebook Ads Manager Media Tools

Just in case you weren’t aware, you can use stock photos powered by Shutterstock directly from the ads creation process in Facebook Ads Manager.

Search stock photos when you create a single image ad.

Facebook also offers animated templates for creating a video or slideshow from your own images or graphics.

Facebook Advertising Tools #15: Facebook Ad Library

The best competitive intelligence tool for Facebook Ads out there is hands-down the Ad Library.

Search the Ad Library by advertiser name (i.e., your competitor) and you’ll see the ads they’re running or have run.

Precious data includes ad spend, sorting by impressions, and if the ad is active or inactive.

Facebook Advertising Tool #16: Boomerang and Instagram Stories

Users are spending a lot of time in Instagram Stories and you don’t need a big budget to create ad creative that blends naturally into the space.

Use the actual Story creator from your Instagram mobile app to add text and stickers to an image or video you upload to the editor. Use advanced camera features like lenses and Boomerang to create something that feels native to the format.

Then download your new creative and upload it into your Facebook ads management platform of choice.

Facebook Advertising Tools #17: Facebook Insights

What’s data-rich, integrated into every Facebook account, and totally free?

The Facebook analytics right insight Page Insights!

View the Facebook Page Insights within a Facebook Page to get data about people who interact with your Page, actions taken on your page, reach of your content, and more.

Many of the Facebook analytics reported right within Page Insights are broken down into paid and organic sources, giving you insights on reach, engagement, and more from advertising campaigns.

Facebook Advertising Tools #18: AdRoll

AdRoll is an advertising platform that provides tools for creating, managing, and optimizing digital advertising campaigns, including those on Facebook. 

AdRoll’s Facebook retargeting capabilities give ecommerce businesses a powerful tool to re-engage and convert potential customers. 

AdRoll directly integrates with Facebook and the platform’s advanced segmentation and dynamic ad creation lets advertisers tailor content based on users’ browsing history, preferences, and interactions.

Facebook Advertising Tools #19: Consumer Directory

We mentioned previously that Customers.ai can tell you exactly who is visiting your website and what pages they visit. These people make for the perfect retargeting audience and are the perfect way to grow our remarketing lists. 

Additionally, our intent-based Consumer Directory can help you not only enrich leads data but also build your Facebook retargeting list with customers who fit your ICP.

Facebook audiences are shrinking and with privacy changes continuing to roll out, the only way to grow your retargeting lists will to manually do so.

Facebook Advertising Tools #19: Instachamp Automated Social Media Messaging 

InstaChamp is the first Instagram-and-Facebook approved tool for business growth via messaging automation.

InstaChamp stands out for its comprehensive approach to social media engagement, particularly tailored to ecommerce businesses. What makes InstaChamp unique is its advanced automation features, including chatbots and personalized messaging, which facilitate instant and personalized interactions with customers. 

Plus, by automating responses, customer queries, and order updates on social media platforms, InstaChamp helps ecommerce businesses enhance customer satisfaction, streamline communication, and improve conversions.

Facebook Advertising Tools #20: Buffer AI Assistant

Buffer has a fresh set of tools that incorporate AI to help you make the most of your Facebook advertising efforts.

From AI-driven post creation to UTM tags and scheduling tools, Buffer has a ton of tools to help advertisers of all types.

You’ve seen a lot of Facebook advertising tools here today, I’d venture a few you’ve never heard of. Give them a try and let me know how it goes for you.

Important Next Steps

• Install Facebook customer chat on your website for free today with the Free Forever Customers.ai Stay Connected special edition.
• Talk and learn about chatbots with other enthusiasts. Join Customers.ai Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

FAQs about Facebook Advertising Tools

Q: What are Facebook advertising tools?

A: Facebook advertising tools are software or platforms designed to help businesses create, manage, and optimize their Facebook advertising campaigns. These tools offer various features such as ad creation, audience targeting, performance tracking, and analytics to enhance the effectiveness of Facebook advertising efforts.

Q: What are some popular Facebook advertising tools?

Some popular Facebook advertising tools include:

• Facebook Ads Manager
• Facebook Business Manager
• AdEspresso
• Qwaya
• Driftrock
• AdStage

These tools offer a range of features to streamline ad creation, audience targeting, optimization, and reporting.

Q: How do Facebook advertising tools help businesses?

Facebook advertising tools provide businesses with powerful features and functionalities to:

• Create visually appealing and compelling ads
• Target specific audiences based on demographics, interests, and behaviors
• Optimize ad campaigns to improve performance and maximize ROI
• Track and analyze ad performance through detailed reporting and analytics

These tools simplify the process of managing and optimizing Facebook advertising campaigns, helping businesses achieve better results and reach their marketing objectives.

Q: Are Facebook advertising tools suitable for small businesses?

Yes, Facebook advertising tools are suitable for businesses of all sizes, including small businesses. Many tools offer user-friendly interfaces, intuitive features, and budget-friendly options that cater specifically to the needs and resources of small businesses. These tools can help small businesses create effective Facebook ad campaigns, reach their target audiences, and achieve their marketing goals.

Q: What are Facebook advertising tools?

Facebook advertising tools are software and features provided by Facebook to create, manage, and optimize advertising campaigns on its platform, including Ads Manager, Business Manager, and Audience Insights.

Q: How do I access Facebook Ads Manager?

To access Facebook Ads Manager, log in to your Facebook account, go to your Facebook page, click on “Ad Center,” and then select “Ads Manager.”

Q: What is Facebook Business Manager?

Facebook Business Manager is a tool that allows you to manage your ad accounts, Pages, and the people who work on them—all in one place.

Q: Can I target specific audiences with Facebook ads?

Yes, Facebook ads allow you to target specific audiences based on demographics, interests, behaviors, and more to ensure your ads are seen by the right people.

Q: What is the Facebook Pixel?

The Facebook Pixel is a code that you place on your website to collect data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences, and remarket to people who have taken some kind of action on your website.

Q: How do I create a Lookalike Audience in Facebook Ads?

To create a Lookalike Audience, go to your Facebook Ads Manager, select “Audiences,” click on “Create Audience,” choose “Lookalike Audience,” and then follow the instructions to select your source audience and target location.

Q: What is the minimum budget for Facebook ads?

The minimum budget for Facebook ads depends on the ad type and billing method but generally starts at $1 per day for daily budgets and $5 total for lifetime budgets of an ad.

Q: Can I schedule Facebook ads in advance?

Yes, you can schedule Facebook ads in advance by selecting “Schedule” in the ad set level of your campaign setup and choosing your start and end dates.

Q: How can I measure the success of my Facebook ads?

Measure the success of your Facebook ads by using Facebook’s Ad Manager to track performance metrics such as reach, impressions, clicks, conversion rate, and return on ad spend (ROAS).

Q: What is Facebook Audience Insights?

Facebook Audience Insights is a tool that provides detailed demographics, interests, and behaviors of your target audience and the people who like your Facebook Page.

Q: How do I use Custom Audiences in Facebook Ads?

To use Custom Audiences, go to your Facebook Ads Manager, select “Audiences,” click “Create Audience,” choose “Custom Audience,” and follow the prompts to create an audience based on your own data sources like a customer list, website traffic, or app activity.

Q: What are Dynamic Ads on Facebook?

Dynamic Ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the Internet, by using your product catalog and setting up your campaign once.

Q: How do I optimize Facebook ads for mobile?

Optimize Facebook ads for mobile by using eye-catching images or videos, concise text, a clear call-to-action, and ensuring your landing page is mobile-friendly.

Q: What is Facebook’s Ad Library?

Facebook’s Ad Library is a public tool that allows anyone to search and view ads currently running across Facebook’s products, including the ad’s performance, spend, and audience demographics.

Q: Can I use video ads on Facebook?

Yes, Facebook supports video ads, and they can appear in News Feed, Stories, or as in-stream ads in longer Facebook videos.

Q: How do I stop my Facebook ad campaign?

To stop your Facebook ad campaign, go to Ads Manager, select the campaign, ad set, or ad you wish to stop, click on “Edit,” and then change the status to “Paused.”

Q: What is A/B testing in Facebook advertising?

A/B testing, or split testing, in Facebook advertising involves creating two or more versions of an ad to see which performs better by varying elements like the ad creative, target audience, or placement.

Q: How does Facebook’s bidding system work?

Facebook’s bidding system allows advertisers to bid for ad space based on the objectives they want to achieve, such as clicks, impressions, or conversions. The system then places ads based on the bid amount and the ad’s relevance and quality.

Q: Can I advertise on Instagram through Facebook Ads Manager?

Yes, you can advertise on Instagram through Facebook Ads Manager by selecting Instagram as a placement when you create your ad.

Q: How do I target my competitors’ audience with Facebook ads?

Target your competitors’ audience by using interests targeting in Facebook Ads Manager to include interests related to your competitors and exclude interests directly associated with your brand.

Q: What is the relevance score in Facebook ads?

The relevance score is a metric in Facebook ads that rates the quality and relevance of your ads to your target audience on a scale of 1 to 10, with 10 being the most relevant.

Q: Can I retarget visitors to my website with Facebook ads?

Yes, you can retarget visitors to your website with Facebook ads by creating a Custom Audience using the Facebook Pixel data from your website.

Q: How do I choose the right ad format for my Facebook campaign?

Choose the right ad format for your Facebook campaign by considering your campaign objective, the nature of your message, and your target audience’s preferences. Options include image, video, carousel, slideshow, and collection ads.

Q: What are Carousel Ads on Facebook?

Carousel Ads on Facebook allow you to showcase up to ten images or videos within a single ad, each with its own link, to highlight different products or tell a story.

Q: How can I increase engagement on my Facebook ads?

Increase engagement on your Facebook ads by using high-quality visuals, writing compelling ad copy, targeting the right audience, and including a clear call-to-action.

Q: What is the best time to run Facebook ads?

The best time to run Facebook ads varies depending on your target audience’s behavior, but you can use Facebook Insights to analyze when your audience is most active on the platform.

Q: Can I use Facebook ads for lead generation?

Yes, you can use Facebook ads for lead generation by creating lead ads that collect information from interested users without them needing to leave Facebook.

Q: How do I set up a Facebook ad campaign for local business promotion?

Set up a Facebook ad campaign for local business promotion by selecting “Reach” as your campaign objective and targeting your ads based on geographic location, age, gender, and interests relevant to your local community.

Q: What are Instant Experience ads on Facebook?

Instant Experience ads are full-screen ad experiences that load instantly on mobile devices, designed to capture the complete attention of your audience with interactive elements.

Q: How can I ensure my Facebook ads are GDPR compliant?

Ensure your Facebook ads are GDPR compliant by obtaining consent from individuals before collecting their data, being transparent about how you will use their data, and providing an option for users to opt-out or manage their data preferences.

Q: What is the primary function of Facebook’s Ads Manager tool?

The primary function of Facebook’s Ads Manager tool is to create, manage, and track the performance of advertising campaigns across Facebook’s platforms, offering detailed analytics and reporting features.

Q: How does the Facebook Pixel tool enhance ad targeting?

The Facebook Pixel enhances ad targeting by tracking user actions on your website, enabling you to create more targeted ads based on those actions, optimize campaigns for conversions, and retarget website visitors.

Q: Can Facebook’s Creative Hub tool help preview ads before they go live?

Yes, Facebook’s Creative Hub tool allows advertisers to mock up and preview ads in various formats before they go live, ensuring that the creative elements look as intended across different placements.

Q: What is the advantage of using Facebook’s Audience Insights tool for ad targeting?

The advantage of using Facebook’s Audience Insights tool is its ability to provide detailed information about your target audience’s demographics, interests, and behaviors, helping you to refine your ad targeting for better performance.

Q: How does Facebook’s Automated Rules tool assist in managing ad campaigns?

Facebook’s Automated Rules tool assists in managing ad campaigns by allowing advertisers to set rules for automatic adjustments to their campaigns based on specific criteria, such as pausing underperforming ads or adjusting budgets, thereby optimizing campaign performance with minimal manual intervention.

The post 20 Powerful Facebook Advertising Tools to Advance Your Ad Performance appeared first on Customers.ai.

So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. I’ll tell you how we got here, who we are, and of course, where we are going.

How Customers.ai Came to Be

As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide.

Our journey at WordStream, mastering Facebook and Google Ad campaigns for countless companies, revealed a critical gap: the traditional ad spend model was not serving millions of businesses effectively.

Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return. Paid platforms like Google and Meta prioritized profits over performance. Costs were skyrocketing and continuous platform changes made it really difficult to reach the right people in a cost-efficient manner. 

Following WordStream’s 2018 acquisition, I was inspired to change this. I was inspired to innovate in the field of lead generation.

Thus, Customers.ai was born, aiming to revolutionize this domain.

What is Customers.ai?

If you were to look at our website, you’d see that we talk about Customers.ai as a sales automation platform; a tool to help you expand and grow your top-of-the-funnel leads, nurture and engage prospects, and drive revenue through better targeting.

Fundamentally, we’re working on solving these key use cases:

Website Visitor Identification

97% of the people who visit your website are anonymous and with third-party cookies going away, the ability to reach these people is shrinking. 

We launched our Website Visitor ID X-Ray pixel to identify who those website visitors are and turn them into first-party contacts. 

The goal? Transform site traffic into actionable leads (email + contact info) while enhancing the user experience.

By knowing who your visitors are, you can market to them in an efficient, personalized, and cost-effective way.

Comprehensive Contact Enrichment

Contact enrichment used to be a nice-to-have. Now, it’s a must. 

People want personalization. They want companies to speak directly to them. They don’t want their time wasted. The more you know about your customers and prospects, the better. Better advertising, better outreach, better customer experience. 

Between X-Ray and Consumer Directory, we can provide real-time, in-depth insights for B2C and B2B lead enrichment. It’s not just names or emails, we’re talking business data, demographic data, interest data, and more.

This means personalized ads, targeted outreach emails, refined lead nurturing, and improved time to sale.

Ad Audience Restoration

The iOS 14 update was a killer for remarketing, iOS 17 didn’t make things better, and Chrome is officially killing cookies as we speak.

If you were to take that for face value, you’d think the days of successful remarketing were over.

Thankfully they aren’t. Customers.ai helps you adapt your remarketing strategies to a privacy-first world and navigate through these ad platform constraints.

Website visitor identification gives you a way to populate your remarketing audiences without relying on cookie data. It allows you to get back to those pre-iOS 14 days. 

We can also use these website visitor contacts to generate lookalike audiences and build more complete website visitor lists than Google and Meta can provide on their own.

With Customers.ai, remarketing is not dead. It’s very much alive and well. 

What Else Does Customers.ai Do?

Customers.ai is more than just identifying visitors – it’s a complete ecosystem and that ecosystem continues to grow. To date, we have:

• Email Deliverability Tools: Privacy updates, spam filter changes, consumer preferences, etc. are all making email deliverability more complicated. Our system helps you reach the inbox.

• Email Automation Builder: You don’t want to miss out on high-value prospects. Our email automation builder lets you create email campaigns for timely and relevant follow-ups.

• Generative AI for Tailored Emails: We already touched on the fact people want personalized messaging. Unfortunately, crafting personalized content at scale is difficult. Our AI email writer takes the data you have about your contacts and builds tailored messages. 

• Email Service Provider (ESP) Integrations: We don’t want you wasting time building new campaigns if you already have existing automations in place. Customers.ai integrates with a number of ESPs Including Klaiyo, SendGrid, Mailchimp, Google Workspaces, Microsoft Office 360, and more.

• CRM Integrations: Send contact enrichment data directly to your CRM with Klaviyo, Mailchimp, Google Sheets, Zapier, and more.

Where is Customers.ai Going?

Customers.ai is just getting started. 

We ended 2023 with record-breaking customer growth, new products (hello B2B!), new technology integrations (Semrush, Sendlane, Salesforce, and more!), new pricing models, and continued product improvements across the board.

We are far from done. Our goal is to continue to innovate and continue to build the best platform out there. 

I am happy to be able to look back to see how far we’ve come and looking forward, I know 2024 will be even better.

Want to see how Customers.ai can help you? Check out our website analyzer and see how many visitors you could be capturing right now.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Founder’s Story: The Origins of Customers.ai appeared first on Customers.ai.

The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to identify things like homoglyphs (manipulated letters and symbols), invisible characters, or keyword-stuffed text that is often used to try and bypass spam filters.

According to Google, their new spam filter can help improve the spam detection rate by 38% and reduce the false positive rate by 19.4%

This is great news for Gmail users but what does RETVec mean for email marketers?

Another day, another new challenge

A few weeks ago I broke down the Google and Yahoo email spam filter changes rolling out Feb 1, 2024. 

The key takeaways for email marketers? Reduce spam complaints and optimize send volume through best practices like clear unsubscribe options, tightened audiences, and email customization.

Easy enough right? Ok, it isn’t that simple. 

The reality is, with the updates coming in February and the new AI spam filter rolling out now, email marketers, especially outbound marketers, are going to have to work really hard to create messages that not only get through the new spam filter but don’t get marked as spam once they do. 

Your cold outreach needs to feel warm and it needs to feel personal. 

It’s exactly what we are trying to help with here at Customers.ai.

Let’s take two scenarios:

Scenario 1: You receive an email from a company you’ve never heard of and you aren’t interested in. 

Scenario 2: You receive an email from a company whose site you have visited and whose ads you’ve seen.

Which scenario lends itself to engagement and which to spam? 

It’s a simple answer but that’s what companies need to consider as these spam filter changes roll out. 

Instead of buying a list of people who might fit your ICP and might be in the market for what you sell, why not focus on the people who are already interested?

With Customers.ai, you can identify the anonymous visitors who land on your site – names, emails, phone numbers, LinkedIn profiles, business emails, etc. 

And instead of immediately emailing those people, you can put them into ad remarketing lists and start taking them through the buyer journey. 

Now when you go to email them, they’ve already seen your brand, you have an idea of the types of products or services they are interested in, and you can create a very personalized message. 

This is a much better scenario and one that is going to not just help you avoid the spam folder, but improve your overall email performance.

There is an upside to RETVec.

Back to RETVec, there is good news here. While spam detection is up with the new Google AI spam filter, false positives are down. 

For email marketers doing things the “right” way, the hope is that as Google’s spam detection continues to get smarter, legitimate emails have a better chance of reaching inboxes, resulting in higher email deliverability and a better sender reputation overall. That’s definitely a plus.

Evolving your email marketing strategy

Gmail is one of Google’s core products and with data privacy becoming a bigger and bigger issue, these inbox crackdowns are going to continue. 

Email marketers have to adapt and they have to shift away from bulk emails and cold outreach. Warm leads and personalization are the new normal and you had better jump on board if you want to see the inbox.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post What Does Gmail’s New AI Spam Filter Mean for Email Marketers? appeared first on Customers.ai.

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts.

Here at Customers.ai, we see this as an opportunity for better email marketing campaigns.

Because the reality is, when it comes to email, less is more. The more targeted you get, the better. The more intent signals you have, the better. The more customized your campaigns are, the better they will perform.

If you are doing email the right way, these updates shouldn’t have a significant impact on your business. 

We have a lot more to dig into here. To help our customers and email marketers as a whole better understand what these changes mean, we are going to explain key algorithm changes, discuss their impact, and provide strategic considerations to help navigate these changes successfully.

• Key Algorithm Changes
• Understanding & Analyzing Email Dynamics
• Strategic Considerations for the Google & Yahoo Spam Filter Updates
• Takeaways: Who Does This Impact?
• Customers.ai for Better Email Deliverability 

Two Key Algorithm Changes

• Mandatory Digital Email Signing.  One noteworthy adjustment is the requirement for senders with over 5,000 emails to use DomainKeys Identified Mail (DKIM) for digital signing. While this is already a best practice, non-signed emails are now treated more suspiciously. Digital signing enhances email authenticity, providing a layer of trust that is crucial.

• New Complaint Rate Threshold. A complaint rate over 0.3% now poses the risk of being blocked. For context, popular platforms like Mailchimp suspend accounts for a 0.01% complaint rate. It’s also essential to clarify that a complaint occurs when a user marks an email as spam, not when they unsubscribe. 

Understanding & Analyzing Email Dynamics

Understanding email dynamics is essential for devising effective strategies and understanding what these changes mean for performance. 

For instance, many promotional emails land in the promotions tab, effectively reducing the visible complaint rate. If 80% of emails go to the promotions tab, the effective complaint rate could be 5x higher and still be ok for the remaining 20%.

In another instance, if emails are going to spam, people aren’t complaining. Low deliverability actually makes it hard to get spam complaints.

Now, we aren’t advising you to lower your deliverability rates. What we are saying, is you have to understand the dynamics at work to truly understand how this change impacts your campaigns. 

Strategic Considerations for the Google & Yahoo Spam Filter Updates

It boils down to this; If the complaint rate equals the number of complaints divided by total emails sent, the strategy is simple; reduce spam complaints and increase total emails sent. 

Let’s dig into these two factors:

Reducing Spam Complaints

When it comes to reducing spam complaints, there are a number of things to consider. 

• Clear unsubscribe options are crucial. You may think it’s a good idea to hide your unsubscribe but we’ll be the first to tell you it’s not. If a user can’t find the unsubscribe button, they are more likely to complain and mark you as spam.

• Multiple unsubscribe links in emails can help reduce complaints. Again, not only is it best to make your unsubscribe visible but we also recommend giving your users several options. Make it easy! Include one in the body and the footer.

• Use shorter, engagement-based outreach cadences. It’s not about blasting your customers for everything, all the time. Focus on engaging them through timely messaging and relevant content.

• Diversify outreach communication channels. Go beyond email. Focus on channels like direct messaging or even phone calls.

• Tighten your target audience. You can create better audiences by layering additional data filters. Better audiences mean more engagement and less complaints.

• Enhanced email outreach customization is key. The more customized your email is to the individual, the less likely it is they will complain. Utilize segmentation, AI email writers, and make sure you are giving your audience what they want.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Optimizing Email Volume

If the way to avoid penalties is to reduce spam complaints and increase total emails sent, we have to optimize our email volume. That doesn’t mean buying huge lists and going overboard. In fact, you should never do that.

What it does mean, is being strategic about the database you have and emails you are sending. A few ideas:

• Maintain inactive contacts. By maintaining some inactive contacts, you can strategically increase email volume without causing complaints. Since you know those people won’t open it, they won’t mark you as spam. It’s worth noting here, we believe that maintaining a clean database of emails is important. But if you are toeing that 0.3% complaint rate line, maybe don’t delete your emails so aggressively. 

• Increase helpful transactional emails. Emails like order confirmations, tracking information, or purchase follow-ups can help increase email volume and won’t result in complaints. We have seen companies send 3-4 tracking emails alone! 

• Reduce the use of Slack and online chat. As every email reply from a customer sends positive signals to algorithms, moving all of your conversations away from email could result in a loss of email deliverability. Again, this doesn’t mean we should make the lives of customers harder but we see many companies moving away from email support when it actually could benefit you in the long run. 

Strategic Takeaways: Who Does This Impact?

The biggest takeaway is that we have a number – 0.3%. Both Google and Yahoo have disclosed the threshold for complaint rates. It’s an unusual move and in actuality, helps email marketers. 

Previously, those consistently sending emails, who feared getting penalized, didn’t know what the line was. Now it’s a math equation that can easily be monitored and adjusted.

The question comes down to, “Who does this impact?”. 

The reality is that it’s not the big businesses with established customer bases and large inbound lists. This update actually helps those companies.

They likely have low existing complaint rates and can more easily and safely expand their outbound efforts, especially now that they know the target number.

The challenge will be for start-ups or smaller, less established companies. Specifically, those in the B2B space that may be using more aggressive outbound strategies or have been leaning on ABM to establish their brand. These companies must adhere pretty closely to best practices to avoid hitting the 0.3% threshold. Risk analysis will be crucial in adapting to these changes effectively. 

Customers.ai for Better Email Deliverability 

As mentioned previously, we believe that when done the right way, email is an amazingly effective tool. 

Looking at our own metrics, where we typically send 300,000 emails, our complaint rate is 0.008%, 36 times below the new 0.3% threshold. Here’s a small sample of those (Note 0 abuse reports):

If you are doing outbound marketing based only on ICP, you are in danger. What you should be focusing on is those who are already aware of you. Those who are familiar with your brand or have been to your website.

That’s why we launched our Website Visitor ID X-Ray pixel. It identifies who is on your site and who has interacted with your brand. It prevents the cold outreach that so often results in spam complaints. 

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

On top of it, it allows you to go beyond email. When in doubt, remarket!

If someone has visited your site, specifically an internal landing page, you can feel pretty safe remarketing to that person. Take those emails and put them into your Facebook or Google Ads remarketing lists. You are now reaching out to them but in a less intrusive way that won’t result in spam complaints.

It’s an Exciting Time

The changes in Google and Yahoo’s email spam filters present an exciting opportunity for those who can adapt. We know where the boundaries are! By aligning strategies and tools with these new guidelines, email marketers and sales teams can showcase their expertise and commitment to navigating and succeeding in their email marketing efforts. 

Embracing these changes positions businesses to thrive in the dynamic world of email marketing.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post A Deep Dive into Google and Yahoo’s Email Spam Filter Changes appeared first on Customers.ai.

Pretty unhelpful stuff! (Not to mention quite technical to navigate.)

You may just want to do what’s most effective for results and performance and move on to your next exciting campaign idea. 

But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. (If not, you may have months or even years of cleanup to do for your sender IP address, your company domain, and your standing with your ESP.)

At Customers.ai, we don’t think the secrets to email deliverability should be secret.

So we put together this email deliverability cheat sheet for you. Follow its seven tenets and you’ll be grand!

My personal favorite tip? Doubling down on engaged recipients … because I love unicorns. (That’s why I included it as number one!)

But in fact, every one of these AI-powered email deliverability tools and best practices have proven critical to the success of Customers.ai’s targeted outbound marketing strategy that today accounts for over half of the leads our marketing team generates for our sales team.

The email deliverability cheat sheet I promised you is below and here’s a presentation that will walk you through it.

7 Email Deliverability Tips That Get Your Message in the Inbox & Keep Your Compliant Rate Low

Click the links below to jump to the tip or read on for all the email deliverability tips that will help your cold, warm and event hot emails get seen by your intended recipient (minimizing risk to your IP and domain health, of course)!

1. Double down on engagers
2. Validate, validate, validate
3. Use multiple senders & send throttling
4. Include an unsubscribe link
5. Warm up email senders
6. Segment your audience list
7. Check for signs of life

But first, why are marketers so keen on email deliverability tips?

It comes down to the fact that email is pretty much the undisputed GOAT of marketing channels.

• Email generates an average $36 for every $1 spent.
• Recovered cart abandonment email revenue can account for a third of ecommerce sales.
• Generative AI technology is changing email marketing fast with 43% of marketers using AI for email marketing.

At the same time, there are Gmail promotion tabs and spam filters to account for when optimizing your email to show up in front of your desired audience.

At Customers.ai we combine our email deliverability tips with AI to:

• Build a list of likely-to-buy email contacts
• Land in inboxes and stay there
• Send email outreach to prospects before they’ve created an account or added products to a cart
• Use AI-powered analytics to improve performance
• And more!

Email Deliverability Tip #1. Double down on engagers (and purge the rest)

Double down on engagers and purge non-engagers from your list — even though this seems to go against everything marketers are trained to do…

For decades, email marketers have been conditioned to horde every contact, regardless of likelihood to engage. I get it, with the average website’s email capture rate and conversion rate between 2-4%, it used to require enormous effort to generate every email contact added to the list.

But this scarcity mindset is a thing of the past now that you can passively grow an email list from the high-intent visitors to your website.

Today, thanks to AI and the ability to capture email addresses from website visitors automatically, the email marketing best practice has changed: Remove non-engagers from your list. Continuing to email them only raises your risk of spam complaints, falling into spam traps, and more!

Market aggressively to the people who do engage. This keeps engagement rates high and email delivery rate climbing!

Customers.ai does this automatically with our AI-powered Signs of Life Detector (more on this below) so you don’t have to do anything manually. This leaves you more time to work on crafting offers and copy that convert.

Email Deliverability Tip #2. Validate email addresses before sending messages

Email validators weed out addresses that are spam traps or otherwise unsafe to email.

Using an email contact validator is essential to improving your deliverability.

Again, Customers.ai’s system executes this email deliverability tip by automatically validating contact emails before you send anything.

You don’t have to worry about bounced or undelivered emails, or risky spam traps mixed in with your prospecting contact list.

Email Deliverability Tip #3. Use multiple senders & send throttling to avoid spam filters and promotions tabs

Sending thousands of identical emails from the same address at the same time is a recipe for landing in the promotions or spam folder. Plus, incorporating an SPF record checker into your email marketing strategy is a wise move to authenticate your email sending domain, thereby improving your email deliverability.

These are some of the signals that the email platforms like Gmail, Yahoo Mail, Outlook and more use to detect mass marketing emails and can easily land your email in the promotions tab or tucked away never to be seen in in a spam folder.

Use multiple senders and limit the number of sends per day to increase deliverability.

Customers.ai makes configuring multiple email senders, pacing email sends in small batches, and unique, personalized email copy generated by AI simple so you can set it and forget it.

Email Deliverability Tip #4. Include an unsubscribe link separate from the built-in ones from ESPs and email inboxes

Any email sending service will automatically include an unsubscribe link at the bottom of the email.

This unsubscribe link gives users a chance to complain to Email Service Provider (ESP) like Mailchimp, Active Campaign or Constant Contact about your email campaign. If this happens even a few times, it can land you in hot water with your ESP and potentially cause suspension or deactivation of your account.

Here’s an email deliverability tip that will reduce the usage of the built-in unsubscribe link and keep your audience to only those who want to hear from you: Include an in-house unsubscribe link above the standard unsubscribe link.

Think about it this way: These unsubscribe requests will stay between you and your audience — exactly where it belongs.

Process unsubscribes yourself and reduce your complaint rate at the same time, without setting off alarms to the email marketing platform.

Email Deliverability Tip #5. Warm up email senders before scaling outbound sending to protect your domain rating

Newly created email addresses have limitations on how many messages they can send while looking natural.

You have to send fewer emails at first so that email providers like Gmail learn to trust you.

This can be a frustrating process because you want to hit the ground running but slowly increasing capacity wins the race.

Customers.ai has built in automated email warmup to protect your domain reputation and sender reputation, allowing you to scale to higher volumes of outbound emailing faster than you would without email warmup tools.

Email Deliverability Tip #6. Segment your audience list with as much targeting intent as needed for fine-tuned messaging relevance

As with all marketing, the more targeted your emails are, the better.

Better open rate, better click rate, better response rate, better conversion rate.

Segmenting your list into more narrow and targeted groups based on interests, intent, and what you know about the audience will increase your deliverability and engagement, helping you sell more.

With Customers.ai, you can target emails to customers based on what page they visited, demographic attributes (location, income, etc.), and more.

Customers.ai just released a new AI-generative email copywriting feature that will create email copy customized to the webpage that a visitor to your site viewed.

Try Customers.ai for free and get your first 50 website visitor leads and email sends on us.

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Email Deliverability Tip #7. Check for signs of life before sending follow-up outreach

Think about this: Email providers like Gmail, Outlook and Yahoo Mail are checking for engagement signals like opens, replies, clicks and low unsubscribes as a whole in order to decide if any particular email will be welcomed in the inbox of your intended recipients.

So sending emails to those who engage with them is one sure-fire signal to the email providers that your emails should go where you send them (and not in a spam folder or promotions tab).

This is why it’s a key email deliverability tip to check for signs of life, and send more emails to those who engage with your messages.

Customers.ai’s Signs of Life Detector is designed to do exactly that.

And Signs of Life Detector (or S.o.L.D.) is 100% automated and powered by AI.

As new lead email contact enter your Customers.ai targeted outreach automation sequences, the first message will check for signs of life (opens, clicks, replies) before sending any follow-up messages in the sequence.

Ready to put these email deliverability tips into practice for your business? Let Customers.ai email deliverability experts help you implement AI tools to increase sales with AI-powered email marketing automation.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post 7 AI-Powered Email Deliverability Tips to Increase Sales appeared first on Customers.ai.

If you own a business or are part of a growing startup, you’ve probably asked yourself this.

Just before my first company, WordStream, was acquired for $150 million by Gannett Co, I observed 21 signs that your company is on its way to success — or maybe has already made it.

#1) Hiring employee #1. Every journey begins with a single step. (We’re at around 40 today!!)

#2) Series A Funding. Validation of your vision.

#3) Consistent Sales & Revenue! 

I’m elated to share that Customers.ai made the 2023 Inc. 5000 list of fastest growing companies in America.

We ranked 1286 on the 2023 Inc 5000 list and 69 among technology companies, including AI tools! 

The Inc 5000 is a revenue-growth based ranking industry award system – we send them our financials and that’s how they compute the fastest growing companies.

On one level, it’s always a surprise to get an honor like this. On the other hand, the signs were there all along. 

This past year has felt like I’ve been riding a unicorn with a jet engine strapped to its belly. 

We’ve rebranded and rolled out so many new totally game-changing features. We moved into an office. We’ve doubled our team. We decreased one company’s customer acquisition cost by 93%. We increased another company’s email engagement by 5.5x. We outgrew our office. We helped B2C businesses find millions of customers. And it feels like it’s just the beginning. 

So, how did we do it? 

Here are 5 critical things that helped us along our journey to a fastest-growing company.

1. Obsess over understanding your customers.

What happened to catapult our growth in the last 12 months? Laser focus on refining our Ideal Customer Profile. This is an iterative process.

From day 1, you have an ICP in mind. You will almost certainly be wrong, and that’s okay. Look at the data. Which customers are most successful? Which customers are struggling? Which customers get the value immediately? Which customers are dropping like flies? 

Often, this reveals that your product isn’t exactly what you thought it was and your product isn’t for exactly who you thought it was. That’s okay! 

What matters is making strategic changes when you identify inefficiencies and constantly doing this. Your product changes. Your customers change. The economy changes. All of this means you have to pay constant, close attention to who your ICP is.

2. Fanatically listen to your customers

We were having success generating buckets of leads for our customers and our outreach automations were working great. But I thought we could do better than just offering two great services, so we listened really closely when our customers talked about what they needed. 

Customers need better or different data? We built analytics right into the outreach automations. 

Customers need more integrations? We partnered with Microsoft and Klaviyo. Customers need to write better emails? We added AI email composition. 

Your customers know what they need from you. You just have to listen.

3. Go Boldly Outbound

One of the main benefits of knowing who your customers are and what they want? Marketing becomes way more focused and efficient. 

In the last year we pressed hard on the gas of targeted outbound marketing to grow our leads and sales — unlocking our growth potential.

Inbound marketing is like fishing with a pole, waiting for your ideal prospect to swim by. Targeted outbound marketing is like hunting with a laser scope, your sights trained on your ideal prospect.

Because outbound outreach campaigns go directly to your target audience, they are 10-100X more cost effective than digital ads (where you may be spending thousands of dollars per lead).

Outbound email marketing, done in an intentional way that protects your domain and optimizes for email deliverability, is the most direct and cost effective tool for finding new customers.

4. Make noise about your progress.

If a company creates an exceptional product or service in the forest but no one is there to hear it, does it make a sound? Either way, they won’t get any new customers. 

So, make a sound! 

When we add product features (or just think it’s been a while since we’ve highlighted core features), we make a point of telling everyone who will listen. From every microphone we’ve got.

We’re excited to tell our customers’ success stories, too. This helps future customers understand how their lives can be transformed and their goals achieved through our partnership.

5. Believe in your product.

The best way to get people to continue buying your product is to demonstrate how well it can work for them. The best way to do that? Give it to them for free.

Nobody likes giving valuable stuff away for free. But we give customers 50 free leads for a reason…because (to paraphrase the marketing team at FritoLay) we bet they can’t get just 50! Once they’ve seen how great your product is, they know they need it. 

Experience is the most powerful tool in your belt, don’t be afraid to use it! 

Convert Website Visitors into Real Contacts!

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What’s next for us? Well I’m still looking out for one of my favorite signs of success…

The post How Customers.ai Became a Fastest-Growing Inc. 5000 Company: 5 Things You Can Do appeared first on Customers.ai.

Why a new name? And why now? 

Our Start

When I started MobileMonkey five years ago, the original idea was to help B2C businesses use chat automations to find customers. 

At the time, we felt like we were on the cutting edge. Facebook Messenger was adding hundreds of millions users who were sending billions of messages a day. 

And Messenger marketing automation worked great for a while. But Meta was calling the shots on what we could offer our customers and they could kill our popular features at any time. It limited the extent of innovations we could create which limited the size and scope of the business we could build.

On top of that, the Messenger chat automation space was intensely competitive.

It was a tough position to be in. Still, we worked for three years to carve out a space. 

We were proud of what we built and we still are. But it wasn’t enough for a sustainable business.

Our Pivot

We needed more control over our own destiny. We had to, as business people love to say, pivot. 

B2C businesses weren’t getting enough help finding customers. I saw this first at Wordstream and then at MobileMonkey. The tools seem to be getting worse and more expensive. Our customers needed a scalable and cost-effective solution. 

Then it hit me: sales outreach automation!

We had been scaling our own targeted outbound marketing programs, stitching together an outbound marketing stack with what was available.

We learned a lot about what does and doesn’t work regarding deliverability, engagement, and conversion.

And we realized there wasn’t a great solution that provided the tools, features and data in one platform.

A sales outreach automation and data platform was where we could provide the most value.

So we got to work. 

Our Future

Today, we have a product that combines smart and intuitive sales outreach automations, the best consumer targeting data available, and the revolutionary power of AI. 

The product was a hit, an overnight success (years in the making). Since then, we’ve helped thousands of businesses find millions of customers. It’s been thrilling.

But it didn’t really seem like the type of thing a company called MobileMonkey would be doing. What did that have to do with mobile? What did it have to do with a monkey? 

That which we call a rose by any other name would smell as sweet but a company providing B2C sales outreach solutions with the name MobileMonkey just confused people.

And so: Customers.ai was born! Now, that’s a fitting name for a company that helps B2C companies find their customers in the most scalable, cost-effective way, outperforming digital advertising by 100x. (If I do say so myself). 

The new name reflects both the work we’re proudest of and the exciting road ahead. We hope you’ll join us – as customer or observer – on this journey. 

Be a Unicorn in a Sea of Donkeys! 

The post MobileMonkey Is Now Customers.ai! appeared first on Customers.ai.

ICONIQ Capital is the family office of tech giants Mark Zuckerberg, Sheryl Sandberg, and Jack Dorsey, and has made many notable investments in top companies such as Airbnb, Dropbox, and Instacart. G2, on the other hand, is a leading platform for business software and services reviews, providing insights and recommendations for companies to improve their business operations.

The recognition of Customers.ai was part of ICONIQ Capital’s 2023 Growth Report, which you can read in full here. Additionally, G2 has also released an official press release on the report, which you can read here.

Customers.ai was recognized among the top go-to-market tools of 2022 (Figure A), along with tools like Apollo, Attentive, and GMass. This recognition was based on the ease of use of implementation, strong integrations with supporting products, immediate ROI, strong support team and continuous product enhancements.

1. Customers.ai
2. Apollo
3. Attentive
4. GMass
5. …

Additionally, Customers.ai was listed among the 20 fastest growing tools of 2022 (Figure B), along with companies such as Salesforce, Hubspot, Zoom, ActiveCampaign, Outreach, Calendly, and Zoominfo. This recognition was based on metrics such as virality, adoption, user experience, and net promoter score, as well as ease of setup and ease of use reported by users.

1. Customers.ai
2. Salesforce
3. Hubspot
4. Zoom
5. ActiveCampaign
6. Outreach
7. Calendly
8. Zoominfo
9. …

The recognition of Customers.ai as a fast-growing and go-to-market tool is a testament to our focus on product-led growth. As a revenue enablement tool, our mission is to provide our customers with the best user experience possible, which in turn drives bottom-up growth and enables our customers to succeed.

In conclusion, I am proud to be part of this great achievement for Customers.ai and I would like to thank our customers for their support and trust in our product. We will continue to strive to provide the best sales outreach and data solutions for mid-market B2C companies and we look forward to serving you in the future.

The post Customers.ai Recognized as a Fastest-Growing Go-To-Market Tool in ICONIQ Capital 2023 ‘Essential Tech Stack’ Report appeared first on Customers.ai.

Are you one of the 10 million businesses using Mailchimp for your email marketing?

Email capture and growing your list just got even easier with a native Mailchimp integration in Customers.ai! But, always remember to clean your email list with any of the best email checker before sending any emails.

Today, I’m going to show you how to automatically grow your email list using your Customers.ai automation in two steps.

I got an email the other day asking about this:

It’s a great question. Using a website form to collect emails usually results in a conversion rate between 1% and 10%, and the average website conversion rate is 4%.

If you think this is the best you can do with your marketing automation tools, you’re living in donkey denial land.

Instead, use chat automation to capture emails and see your email capture conversion rate increase to as high as the unicorn flies: 100% of impressions!

Mailchimp users can use the new native Mailchimp integration in Customers.ai to send email addresses you collect in your Instagram, SMS, web chat and Facebook Messenger got to Mailchimp instantly. Every other email platform under the sun? Zapier’s got your back.

• Step 1: Build an Automation Sequence that Collects an Email Address
• Step 2: Automatically Send the Email Address to Your Email Marketing Platform
  1. Option 1: Use a native Mailchimp integration to send emails to Mailchimp instantly
  2. Option 2: Use a Zapier integration to connect emails to your email marketing platform instantly — Constant Contact, iContact, AWeber or another email platform

Bonus Step 3: Send Traffic to This Automated Funnel!

Experience the email capture automation we create in this tutorial for yourself.

Step 1: Build the Automated Sequence that Collects an Email Address

First up, you’ll need to create the automated messaging sequence that you’ll use to collect email addresses from your audience.

Start by requesting your free Customers.ai trial if you haven’t already.

You can learn the basics of how to build a bot for business in this guide. Or jump straight ahead to the advanced automation integrations below…

In Customers.ai, go to Chatbots > Dialogues from the left menu.

What is a chatbot dialogue? A self-contained unit of chatbot conversation.

You’ll have to decide if you want to create a new folder for this chatbot lead capture funnel, or build this chatbot dialogue within an existing folder in your account.

Let’s create a new folder for the sake of clarity:

We’ll call it “Email Capture Demo”. Once you’ve set up the Folder, select “Add Dialogue” and give your new email collecting bot dialogue a descriptive name:

Add widgets with text, images, GIFs and interactive questions to ensure that your automated sequence is engaging and captures the email.

Stay on-brand with messaging personality, such as an animated GIF. We follow it up with a text widget that introduces myself to the new contact and to set expectations and options for the conversation:

We use a quick question widget to give users a single option for continuing the conversation.

Next, we create the money dialogue that will collect emails”.

You have two options for content widgets that automatically collect emails: a quick question widget or a form widget.

What’s the difference?

The quick question widget will ask one question while that interactive chat form lets you ask multiple questions in a row.

Let’s use the form widget.

Fill it out with some catchy copy, and then select EMAIL as the user’s input type and the “EMAIL” attribute to save the input value to the user’s lead profile:

Using the email input type is crucial.

When you use email as input type, Customers.ai will validate that the user’s data input is an email address.

If the user is chatting with you in Facebook, Facebook will auto-populate a button for the user to tap with the email address connected to their Facebook account. Automatically providing the user with an easy-to-tap button with their email address reduces the friction associated with lead capture and helps to increase your conversion rate.

Here’s what this looks like in a user’s Messenger app. Note the clickable email:

The power of a Facebook or Instagram messaging automation makes it super easy to collect email addresses.

Once they send their email to you, Customers.ai will automatically save it to their contact record.

Now you’re collecting emails and saving those emails to your customer profiles.

Next let’s set up the automation to instantly send every collected email address to your email marketing platform.

Step 2: Connect Customers.ai Lead Data to Your Email Marketing Platform

With Customers.ai you can automate everything to ensure you don’t manually copy/paste each new contact into your email platform.

Option 1: Use a native Mailchimp integration to send emails to Mailchimp instantly

Go to Integrations in the MobieMonkey nav and click “Mailchimp Integration” in the Native Integrations.

You’ll be asked to log in to MailChimp and authorize Customers.ai to connect to your Mailchimp account.

Click “Add New Connection”:

You’ll set up the Mailchimp trigger as an email attribute and a trigger attribute. In the Connection Settings choose the Mailchimp audience and an attribute that will act as the cue to Customers.ai to send the contact’s email to Mailchimp.

The next step is to set up email contact fields to send from Customers.ai to Mailchimp.

Et voila! Now whenever someone fires the trigger attribute, the email attribute and other Customers.ai attributes you set up will send to Mailchimp.

Option 2: Use a Zapier integration to connect emails to your email marketing platform

A flexible way to integrate Customers.ai to your other business platforms is using Zapier.

Zapier is an automation platform that makes it easy to connect all of the apps you use on a daily basis.

So for instance, if you use iContact or AWeber to send out email campaigns, you can connect Customers.ai and another marketing system for maximum monkey power using Zapier.

We’re going to use Mailchimp in this walk-through but you can replace Mailchimp with any email marketing platform.

Helpful resource: Getting Started with Customers.ai + Zapier Chatbot Integrations

To do this you’ll need a Zapier account.

A Zapier connection has two parts — the trigger and the action.

Start by going to Customers.ai > Marketing Automations > Zapier. You’ll see a list of beautiful Zapier integration formulas waiting for you (and if you don’t see your platform, you can always create your own).

Here’s the zap we need:

If this is your first time connecting Customers.ai to Zapier, you’ll need to use the API key provided above to connect your Customers.ai account.

Go ahead and head over to the advanced editor next:

Now you’ll have the option to assign a custom name to this Zap:

And choose the trigger event “Connection Widget Reached.” Hit continue.

Time to create the name of the Zap connection widget you’ll add to your automated dialogue:

Moving on to the action portion of the Zap, Mailchimp is already the action app because that’s the formula we started with in Customers.ai.

After you hook up your Mailchimp account, you’ll have your choice of attributes in your Customers.ai customer profiles to choose from. Pick EMAIL from the attributes selector:

Turn on the Zap — now we’re cooking!

And finish up the connection by going to your automated dialogue and adding the Zapier connection you named above to the right point in the conversation funnel.

Add the Zap Connection widget into your chatbot convo and then choose your named Zap from the drop-down:

Now go ahead and test the dialogue to see your email capture automated sequence in action. You should end up subscribed to the Mailchimp list you connected to your bot with Zapier.

Your email subscribers are now automatically pulled from Customers.ai and sent to Mailchimp, which means you can start sending those emails immediately.

You can also use this for other popular email marketing automation software like Constant Contact, iContact, and Awebber.

Bonus Step 3: Get Traffic to This Chatbot Funnel

Now it’s time to start pushing traffic the chatbot funnel you created in step one so your automation can work to maximum capacity.

If you don’t have anyone engaging with your chatbot, you’ll never be able to collect or send those emails. So let’s briefly overview three of the top ways to do that:

Messenger ads, drip campaigns, and links to Messenger.

Option 1: Use Messenger Ads to convert targeted Facebook ad audiences into captured emails.

To use a Messenger Ad, you’ll need to start in Customers.ai. Go to the Messenger Ads tool and create a new ad.

Give it a name to make sure you remember its purpose and select the chatbot Page that starts your Messenger interaction.

Start by selecting the Messages option when you create a new ad:

Then you’ll fill out the standard ad set up like audience, budget, and period. 

The automation is activated when you go to Customers.ai and create a new Facebook Messenger ad:

Then automatically sync this chatbot autoresponder to your Facebook ad:

Running Facebook ads that send the targeted audience to your automated sequence that is set up to collect emails is a unicorn email list building tactic.

Option 2: Use your website chat to collect emails from website visitors that chat with your bot.

You know how you can use your automated sequence as your website chat using the website chat widget?

Well why not ask your website visitors chatting with your bot for their email address?

Better yet, did you know Customers.ai has a chatbot template that does just that?

From Templates > View templates library you’ll find the “1-minute Lead Gen Bot” template:

This simple bot template asks anyone it talks to for these simple things:

• Email address
• Phone number
• What they want help with

When you embed this chatbot on your site, and take the extra steps from this tutorial to automatically send this lead data to Mailchimp, Constant Contact, iContact, AWeber or your email platform, you’re working with a unicorn of list building.

Options 3, 4, 5 and More!

Customers.ai’s sales outreach automation platform features dozens of ways you can send traffic to your automation with creative entry points and strategies.

Helpful guide: 12 Magnetic Ways to Generate Leads with Your Facebook Bot

Use these methods to keep building your email subscriber list with powerful automation optimization.

Important Next Steps

Don’t stop winning with the email game. Take your sales automation skills to the next level with these free tools and guides from Customers.ai:

• Get started with Customers.ai for free! That’s zero, nada, nothing. It’s the best deal of your life.
• Stay in the loop on cool new developments or other helpful bits of info with Customers.ai marketing updates.
• Join the community of 30K and growing chat automation enthusiasts and get the support of marketers growing leads with Customers.ai!

The post How to Capture 10X Emails with Automation That Send Email Opt-ins to Mailchimp, Constant Contact, iContact or AWeber with Seamless Integration appeared first on Customers.ai.

Instagram, çocuklar için eğlenceli bir uygulama olan ilk izlenimini hızla aştı ve ciddi bir içerik pazarlaması, ağ oluşturma ve bireyler ve markalar için kitle oluşturma aracı haline geldi.

Ne kadar harika!

Sosyal ağdaki çoğu markalar için etkileşim oranları %0,1’den azdır, ancak Instagram hepsini havaya uçurur. 2014 Forrester çalışmasına göre, bir marka için ortalama Instagram etkileşim oranı Facebook’takine göre 58 kat daha yüksektir.

Sayılarla bu şekilde tartışamazsınız. Bu sadece ortalama. Ve ben çevrimiçi pazarlamanın tüm yöntemlerini savunduğumdan, ortalama olmak istemezsiniz!

Ortalama, olmak istediğimiz bir şey değil.

Bu bir rüya ya da hedef değil.

Başka bir şeyden 58 kat daha fazla etkileşim kulağa harika geliyor, ancak Instagram’da bundan çok daha iyisini yapabilirsiniz. İster büyük bir marka olun, ister sadece Instagram’da nasıl ünlü olunacağını merak edin, ortalama için çabalamanızı istemiyorum – yıldızlara ulaşmanızı ve Instagram unicorn’u olmanızı istiyorum. Dijital bir unicorn, bu durumda büyüklük sırasında diğerlerinden daha iyi performans gösteren büyülü, nadir görülen bir varlık olmuştur.

Ve bunu, daha fazla takipçi kazanmak için bu harika Instagram tüyolarını sosyal stratejinize uygulayarak başaracaksınız. Bu Instagram altyazı fikirlerine bir göz atın ve Instagram’da daha fazla görünürlük ve etkileşim elde etmek için ne yayınlayacağınızı görün.

See Who Is On Your Site Right Now!

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1. Özel hashtag’inizi çapraz tanıtın. Şirketiniz için bir #joesgarage hashtag’i oluşturmanız güzel, ancak bunu sizinle ilgili içerik paylaşmak için kullanmayı kim bilebilir? Profilinizde olduğundan emin olun, ancak çevrimdışı olarak faturalarınıza, basılı reklamlara, mağazanızdaki tabelalara ve ilgili etkinliklere yazdırın. Radyo ve televizyondaysanız, insanları hashtag’inizi kullanmaya yönlendirin. Diğer sosyal profillerinizde, web sitenizde ve e-posta gönderilerinizde listelenmesini sağlayarak çevrimdışı olarak da entegre edin. Sadece insanların onu bulacağını umarak beklemeyin.

2. Hashtag konusunda yaratıcı olun. Instagram altyazı fikirleri söz konusu olduğunda, tek bir kelimenin, klasik hashtag’lerin ötesine geçmeniz gerekir. Elbette bunları da kullanmak istersiniz, ancak bunları karıştırın ve hikayenizin bir kısmını anlatmak için hashtag’leri kullanın. Komik, ironik veya ölçüsüz olun – sadece SIKICI olmayın. Ortak çalışma alanı şirketi WeWork bu konuda harika ve eğlenceli Instagram içerik kombinasyonları sunuyor.

3. Çok popüler konuşmalara katılın. Her gönderi için, örneğin bir marangozluk şirketi için #ahşapyapımı gibi konuyla alakalı hashtag’lerin bir karışımını ve mümkün olan her yerde trend olan süper popüler hashtag’leri kullanın. Gerçekten özel hashtag’ler, spesifik bir konuya yönelik olmaları ve doğru insanları bulmanıza yardımcı olmaları açısından uzun kuyruklu anahtar kelimeler gibidir, ancak #instagood, #tbt, #gününfotoğrafı ve hatta geleneksel #eğlence gibi evrensel olarak trend olan hashtag’ler sizi genel olarak daha fazla insanın önüne çıkarır. Instagram kadar büyük ve şamatalı bir sosyal ağda bunu yapmak için her ikisine de ihtiyacınız var.

4. Biyo URL’nizden en iyi şekilde yararlanın. Bu, Instagram profilinizin en önemli gayrimenkulüdür… Biyografinizin şimdi ve sonsuza dek yalnızca web sitenizin ana sayfasına bağlanmasını gerçekten istiyor musunuz? Çok sıkıcı. En az iki haftada bir değiştirin ve en yeni ve popüler içeriklerinizde trafik oluşturmak için biyo’nuzda tıklanabilir link kullanın.

5. Açıklayıcı olun. Bir resim bin kelimeye bedeldir, ancak kelimeleri de tamamen yok sayamazsınız. National Geographic, etkileşim ve paylaşım oluşturmak için Instagram fotoğraflarının yanında hikaye anlatımını kullanma konusunda oldukça başarılı. Geleneksel medya markaları sapır sapır dökülürken, NatGeo dijitalde başarılı oldu ve 50 milyondan fazla takipçisiyle Instagram’ın en iyi markalarından biri haline geldi. Buraya eklediğim diğer Instagram hileleri gibi, bu da zaman içinde stratejinizi geliştirmek için uygulayacağınız bir şey, bu yüzden ilk başta garip geliyorsa endişelenmeyin. Instagram’da kendinizi ifade ettikçe yazılarınız gelişecek.

6. Go all in on influencer marketing. Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of) and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.

If you’re having trouble identifying influencers in your niche, you can use this great tool by Influencers Club to find micro-influencers for free.

7. Etiketlenmiş olduğunuz fotoğrafları profilinizden kaldırın. Instagram profilinizde siz veya markanız hakkında kullanıcı tarafından oluşturulan en iyi içeriği öne çıkarmak istiyorsanız, bunu yapabilirsiniz. Artık, etiketlenen fotoğrafı siteden tamamen kaldıramazsınız, ancak “Etiketleri Düzenle”yi seçip, kaldırmak istediklerinizi belirleyerek “Profilden Gizle”yi (onaylamanız gerekebilir) tıklarsanız işinizi görecektir.

8. Fotoğraf etiketlerini içerik profilinizde görünmeden önce onaylayın. Profilinizde hangi etiketli fotoğrafların görüneceği konusunda size daha fazla kontrol vermekten bahsetmişken, Instagram ayarınızı değiştirerek etiketlenen fotoğrafların siz onaylamadığınız sürece gösterilmemesini sağlayabilirsiniz. Bunu “Seçenekler”, “Fotoğraflarınız” ve “Manuel Olarak Ekle” başlıkları altında bulabilirsiniz. Neden herhangi bir şirketin bunu yapmak istemeyeceğini anlamaya çalışıyorum… Hayır. Hiçbir sebep bulamadım. Potansiyel olarak utanç verici durumlardan kaçınmak için bunu kesinlikle ayarlamalısınız.

9. Kendi Instagram stilinizi geliştirin. Uyum sağlamak insan doğasında vardır, ancak Instagram’da öne çıkmak istersiniz. Hintli içecek markası Frooti, benzersiz bir görsel içerik stili geliştirdi. Bir kullanıcı ana akışta bir Frooti gönderisini her gördüğünde anında tespit edilebiliyor. Bir göz atın:

10. Yerel olun. Arama sayfasına gidip Yerler sekmesini seçerek belirli bir alanda (örneğin mahalleniz, reklamlarda hedeflediğiniz bir şehir, hatta belirli bir konumdaki bir etkinlik) neler olup bittiğini görün. Ardından, o konumla ilgili tüm coğrafi etiketli gönderileri görmek için yerin adını yazın.

11. Harekete geçirme söylemlerinizi unutmayın! Instagram, diğer sosyal ağlar gibi bir yayın platformu değil, sohbet platformudur. İnsanların gönderiniz hakkında ne gibi bir işlem yapmasını istiyorsunuz? Bunu bilmiyorsanız, baştan başlayın ve hedefinizi belirleyin. İçerikler, insanların gönderileriyle tam olarak ne yapmalarını beklediklerini bilmelerini sağlayarak etkileşim yaratmada harikadır (eğlenceli hale getirirseniz bonus puanlar gelir). Genellikle, bu eylem çağrısı kişilerin içeriklerini akıllıca paylaşmasını veya viral olarak yaymasını sağlar.

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Bir süredir Facebook’ta Customers.ai kullanıcıları için damla kampanyaları mevcut. Şaşırtıcı olmayan bir şekilde, damla kampanyası Customers.ai kullanıcıları arasında popülerdir, çünkü bunlar hem Instagram’da artan etkileşimde hem de Facebook’un pazarlama hunilerinizi yönlendirmesinde son derece etkilidir.

Instagram DM damla kampanyalarının nasıl çalıştığına dair canlı bir demo ister misiniz?

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Bu gönderiyi Instagram’da görüntüle

Larry Kim (@kim_larry) tarafından paylaşılan bir gönderi

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İşte, Instagram DM damla pazarlama kampanyalarının nasıl oluşturulacağı burada adım adım gösteriliyor!

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Eşek Denizinde Unicorn olun

Instagram’da etkileşimi nasıl arttıracağınıza dair daha fazla ipucu ve sır mı arıyorsunuz?

En iyi Unicorn pazarlama ve girişimcilik büyüme tüyolarımı edinin:

1. Doğrudan e-postanıza gönderilmesi için kaydolun
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İlk olarak Inc.com’da paylaşıldı.

The post Tonlarca Takipçi Kazanmak için 12 İnanılmaz Instagram Tüyosu appeared first on Customers.ai.

Hace poco, intenté promocionar un post de Instagram. Sin embargo, como puedes ver, no se aprobó porque hay 0 clics de promoción. En otras palabras, todo el engagement de este post es 100% orgánico.

Esto es lo realmente interesante, así como la razón por la que deberías empezar a utilizar herramientas de automatización de DM de Instagram para tu propia cuenta de Instagram: De las 6.000 personas alcanzadas, el 69% eran personas que no me seguían.

Para ponerlo en perspectiva, mi alcance medio fuera de mi base de seguidores ha sido de aproximadamente un 10% por publicación.

Además, la publicación generó:

• Aumento del 700% del alcance fuera de mis propios seguidores.
• Casi 100 marcadores.
• 25 veces el alcance normal de mis publicaciones.
• Muy por encima de mi media de nuevos seguidores (en miles) del mes.

Y no te olvides de los más de 500 comentarios y más de 250 likes que ya he mencionado.

¿Cómo ha ocurrido esto? ¿Qué ha cambiado?

Atribuyo estos resultados al 100% a las herramientas de mensajería automatizada de InstaChamp y a su capacidad para activar favorablemente el algoritmo de Instagram a través del engagement orgánico.

Lo que me lleva al tema subyacente de este artículo. Es decir, el “qué” que hace posible impulsar una publicación en Instagram de forma gratuita.

Este es nuestro temario:

• Cómo impulsar una publicación en Instagram de forma gratuita.
• Cómo una nueva CTA (llamada a la acción) fue capaz de impulsar el alcance de mi post a seguidores totalmente nuevos.
• Los tres CTA de InstaChamp y cómo cambian fundamentalmente el marketing de Instagram, para siempre.

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Cómo impulsar una publicación en Instagram de forma gratuita

Aquí está la publicación del carrusel de Instagram de la que he estado hablando:

Ver esta publicación en Instagram

Una publicación compartida por Larry Kim (@kim_larry)

En InstaChamp, hay una herramienta llamada autorespondedor de comentarios. Las respuestas automáticas a los comentarios de InstaChamp te permiten enviar mensajes automáticos privados a las personas que comentan tus publicaciones utilizando una palabra clave específica, como AUTODM.

Como puedes ver en la última diapositiva del carrusel, el autorespondedor de comentarios se activa cuando los usuarios completan el CTA de mi publicación en el carrusel: “Escribe AUTODM en los comentarios para acceder al instante…”

Incluyo la CTA tanto en la última diapositiva de mi carrusel, como en el pie de foto del post.

Se trata de una forma completamente nueva de adjuntar una llamada a la acción a una publicación, que a su vez tiene el efecto de impulsar la publicación de forma significativa.

Lo que descubrimos es que si pides un engagement simple, normalmente obtienes de 3 a 5 veces más engagement.

Ahora, vamos a ver cómo puedes poner a trabajar las primeras herramientas de mensajería directa y engagement aprobadas por Instagram para tu marca.

Cómo la respuesta automática de comentarios aumenta el alcance de las publicaciones de Instagram

Volviendo a esa cifra del 69%. Ese es el porcentaje de personas a las que llegó mi post y que no ya me seguían.

Recuerda que mis publicaciones normales sólo consiguen un tercio de este tipo de tracción y que alrededor del 10% del engagement procede de personas que no me siguen.

Cuando tu publicación llega a más personas fuera de tus seguidores que dentro de tu propia base de seguidores, tu publicación ha alcanzado el nivel de unicornio albino.

Instagram premia las publicaciones con altos niveles de engagement. Por eso, la respuesta automática a los comentarios es tan ingeniosa, ya que cada vez que alguien comenta la publicación, el algoritmo de Instagram se activa favorablemente.

A cambio, mi publicación se muestra a más gente. Además, con cada nuevo comentario, aumenta la cantidad de personas fuera de mis propios seguidores a las que se muestra mi publicación en Instagram.

En otras palabras, el engagement es la clave para aumentar con éxito tu número de seguidores en Instagram. Para conseguir nuevos seguidores, tienes que llegar a nuevas personas. Y para llegar a nuevas personas, necesitas conseguir engagement en tu contenido.

Sin la respuesta automática de comentarios de InstaChamp, nada de esto hubiera sido posible.

Así que, si quieres saber cómo potenciar una publicación en Instagram de forma gratuita, InstaChamp de Customers.ai es tu respuesta.

¡Y no soy solo yo!

Una semana después del lanzamiento de InstaChamp, los socios afiliados a Customers.ai ya están alcanzando una media de entre 2 y 3 veces el alcance de sus publicaciones.

Mira esta publicación de Sorav Jain por ejemplo:

Ver esta publicación en Instagram

Una publicación compartida por Sorav | INFLUENCER EN INSTAGRAM (@soravjain)

Con la primera publicación de Sorav utilizando InstaChamp, pudo:

• Aumentar más de 2 veces su alcance medio con los Reels de Instagram, y
• Ya tiene más de 100K vistas y 1.000 compartidos.

¡Es increíble!

Como habrás notado en el Reel de Sorav, aquí están las muy buenas noticias: El autorespondedor de comentarios de InstaChamp es una de las herramientas de InstaChamp que puedes vincular a la llamada a la acción de tu publicación.

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Por qué los CTA de InstaChamp cambian fundamentalmente el marketing de Instagram

Estas nuevas herramientas automáticas para los DM de Instagram son realmente especiales porque resuelven un problema crítico para los negocios en Instagram.

El problema: La ausencia total de CTAs razonables para pedir a la gente en Instagram. En este momento, las personas esperan más o menos que hagan clic en el enlace de su biografía de Instagram. Eso es muy triste. Sin embargo, ha sido la única opción viable… hasta ahora.

Antes de InstaChamp, el embudo de Instagram estaba completamente roto. La mejor llamada a la acción que tenían los profesionales del marketing era “haz clic en el enlace de mi biografía”. Lo siento, pero eso no es suficiente.

Larry Kim, Fundador de Customers.ai

InstaChamp cambia fundamentalmente los CTA en Instagram, para siempre. Tanto es así que les hemos dado un nombre: CTAs de InstaChamp

Los 3 CTA de InstaChamp

Señoras y señores, les presento los 3 CTA de InstaChamp: Comentarios, Menciones y Envía un DM.

CTA de InstaChamp #1: Comentarios

Ejemplo de CTA = “Comenta mi post utilizando la palabra ENTRENAMIENTO para unirte a mi próximo curso de formación gratuito en vivo”.

Ejemplo de respuesta automática de InstaChamp:

CTA de InstaChamp #2: Menciones

Ejemplo de CTA = “Mencióname en tu historia de Instagram para recibir una entrada en el concurso y un sticker gratis.“

Ejemplo de respuesta automática de InstaChamp:

CTA de InstaChamp #3. Envíame un DM

Ejemplo de CTA = “Envíame un DM para ver si tengo alguna oferta disponible”

Ejemplo de respuesta automática de InstaChamp:

Cómo los CTA de InstaChamp cambian el marketing de Instagram para siempre

Antes de los CTA de InstaChamp, no había una forma fácil de pedir un compromiso adicional en Instagram. La mayoría de la gente ni siquiera tiene una llamada a la acción en sus publicaciones.

Con Customers.ai y la nueva automatización de DMs, es muy fácil conseguir esa satisfacción extra gracias a la gratificación instantánea que reciben los usuarios al hacerlo.

¿Quieres este libro electrónico? Consíguelo inmediatamente comentando “ebook” en mi post. Es así de sencillo.

Así que ahora, no hay excusa para los especialistas en marketing. Deberías utilizar la automatización para proporcionar materiales extra, pidiendo al usuario un poco de compromiso.

Lo mejor es que, por muy bueno que sea tu compromiso, esto lo mejorará. O bien, si tu compromiso es una mierda, esto hará que sea menos mierda.

En realidad nunca he tenido un Instagram súper activo, pero cuando publico y uso los CTA de InstaChamp, obtengo al menos 3 veces más engagement en Instagram. Y a veces, como en este post, 25 veces más engagement.

¿Qué significado tiene esto? El significado es que los creadores y las marcas tienen que cambiar fundamentalmente su proceso de pensamiento al crear su contenido en Instagram.

Hay que modificarlo de manera que regales una parte o la mayor parte del valor de tu contenido, pero guardando una parte para que se cumpla, como material extra, en función de cómo quieras que la gente se comprometa. Eso podría ser comentarios en el post, menciones de tu marca, o iniciar más conversaciones 1 a 1 en tu bandeja de entrada de DM.

Cuando lo haces, las recompensas son astronómicas. Sobre todo porque acabas apareciendo delante de toda esa gente que antes no habrías visto.

Cómo impulsar una publicación en Instagram de forma gratuita: próximos pasos importantes

¿Quieres empezar con InstaChamp y las nuevas herramientas de automatización de DM de Instagram?

Aprende a:

• Aumentar el alcance de tus publicaciones en Instagram con las respuestas automáticas a los comentarios.
• Conseguir más menciones en las historias de Instagram, con Neil Patel sobre cómo utilizar su nueva herramienta favorita para Instagram.
• Aumentar las conversiones en Instagram con estos 15 brillantes ejemplos de respuestas automáticas de Instagram.

¿Eres un afiliado? Participa en la locura que es InstaChamp mientras aún es nuevo y conviértete en socio afiliado de Customers.ai, hoy mismo!

Las cuentas de Instagram que utilicen las herramientas de marketing de Instagram de MoibileMonkey, generarán actividad e interacciones automatizadas que se percibirán como totalmente orgánicas. Y como eres capaz de generar engagement orgánico a escala, esto se traduce en un gran aumento de seguidores genuinos.

Lo mejor de todo es que con Customers.ai, trabajarás con herramientas de engagement 100% aprobadas por Instagram.

La prueba está en los números. El 75% de los consumidores también prefiere relacionarse con las marcas utilizando canales de mensajería privada frente a los canales tradicionales.

✅ ¡Obtén acceso anticipado a las herramientas de mensajería de Instagram de forma gratuita!

OBTÉN ACCESO ANTICIPADO A LAS NUEVAS HERRAMIENTAS DE INSTAGRAM DE Customers.ai

¿Buscas una ventaja en Instagram? Influencers, artistas, marcas y negocios D2C, puedes ser el primero en utilizar las herramientas que generan un compromiso de élite a través de los DMs de Instagram.

Obtén acceso anticipado

The post Cómo potenciar una publicación en Instagram ¡GRATIS! Tres nuevas llamadas a la acción para Instagram appeared first on Customers.ai.

Recentemente, eu tentei promover um post do Instagram. Porém, assim como você pode ver, ele não foi aprovado porque há 0 cliques na promoção. Em outras palavras, todo o engajamento nesse post é 100% orgânico.

Aqui está um dado bem interessante, que mostra porque você deve começar a usar Ferramentas de Automação de Directs em sua própria conta Instagram: Das 6.000 pessoas alcançadas, 69% eram pessoas que não me seguiam.

Para efeito de comparação, meu alcance médio fora da minha base de seguidores tem sido de aproximadamente 10% por post.

Além disso, esse post gerou:

• 700% de aumento no alcance fora da minha base de seguidores.
• Quase 100 salvamentos.
• Alcance 25X maior que a média dos meus posts.
• Número bem acima da minha média de novos seguidores (em milhares) para o mês.

E não se esqueça dos mais de 500 comentários e 250 curtidas que eu já mencionei.

Mas, como isso aconteceu? O que mudou?

Os 100% responsáveis por esses resultados são as Ferramentas de mensagens automatizadas, InstaChamp, e a sua habilidade de colocar o algoritmo do Instagram do nosso lado através de engajamento orgânico.

O que me leva ao tópico desse artigo. Ou seja, o “o quê” que está tornando possível impulsionar um post no Instagram de graça.

Aqui está o que iremos abordar:

• Como impulsionar um post no Instagram de graça.
• Como uma nova CTA (call to action) foi capaz de aumentar o alcance do meu post para seguidores inteiramente novos.
• As três CTAs do InstaChamp e como elas mudam fundamentalmente o marketing no Instagram, para sempre.

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Como Impulsionar um Post no Instagram de Graça

Aqui está o post carrossel do Instagram ao qual me referi:

Ver esse post no Instagram

Um post compartilhado por Larry Kim (@kim_larry)

No InstaChamp, há uma ferramenta chamada Autoresponder de Comentários. Ela permite que você envie mensagens automatizadas privadas para as pessoas que comentam nos seus posts usando uma palavra-chave específica, como por exemplo AUTODM.

Como você pode ver no último slide do carrossel, o Autoresponder de Comentários foi acionado pelos usuários que seguiram a CTA do post: “Comente AUTODM para acessar instantaneamente…”.

Eu coloquei a CTA tanto no slide final do carrossel, como também no título do post.

Essa é uma maneira completamente nova de usar uma call to action em um post, algo que pode impulsioná-lo muito.

Dessa forma, o que descobrimos é que se pedirmos um simples engajamento, normalmente recebemos de 3 a 5 vezes mais engajamento.

Agora, vamos ver como você pode colocar as primeiras ferramentas do mundo dedicadas à directs e engajamento aprovadas pelo Instagram pra trabalhar para a sua própria marca!

Como o Autoresponder de Comentários Aumenta o Alcance dos Posts no Instagram

Vamos voltar à esses 69%. Essa é a porcentagem de pessoas alcançadas pelo meu post que não me seguiam ainda.

Lembre-se, meus outros posts geralmente conseguem talvez apenas um terço desse tipo de alcance e apenas cerca de 10% do engajamento são de pessoas que não me seguem.

Quando seu post atinge mais pessoas fora do que dentro da sua base de seguidores, isso significa que ele atingiu um nível estratosférico de eficácia.

E o Instagram premia os posts com altos níveis de engajamento. É por isso que o Autoresponder de Comentários é tão incrível, porque toda vez que alguém comenta no post, o algoritmo do Instagram é acionado de maneira positiva.

Em troca, meu post é mostrado para mais pessoas. Além disso, a cada novo comentário, a quantidade de pessoas fora da minha base de seguidores as quais o meu post é mostrado aumenta.

Em outras palavras, engajamento é o segredo para o crescimento bem sucedido do seu número de seguidores no Instagram. Para ganhar novos seguidores, você precisa alcançar novas pessoas. E para alcançar novas pessoas, você precisa conseguir mais engajamento em seu conteúdo.

Sem o Autoresponder de Comentários do InstaChamp, nada disso teria sido possível.

Então, se você quer saber como impulsionar um post no Instagram de graça, o InstaChamp da Customers.ai é a resposta.

E não foi só comigo!

Uma semana após o lançamento do InstaChamp, afiliados parceiros da Customers.ai já estavam com uma média entre 2X a 3X mais alcance em seus posts!

Veja esse post de Sorav Jain por exemplo:

Ver esse post no Instagram

Um post compartilhado por Sorav | INSTAGRAM INFLUENCER (@soravjain)

Com o primeiro post usando o InstaChamp, Sorav conseguiu:

• Mais de 2X seu alcance médio com o Reels do Instagram, e
• Mais de 100K visualizações e 1.000 compartilhamentos.

Isso é incrível!

E como você já deve ter notado no Reels de Sorav, aqui está a verdadeira boa notícia: O Autoresponder de Comentários do InstaChamp é apenas uma das muitas ferramentas que você pode adicionar às calls to action dos seus posts.

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Por Que as CTAs do InstaChamp Mudam Fundamentalmente o Marketing no Instagram

Essas novas ferramentas de automação dos directs no Instagram são verdadeiramente especiais porque resolvem um grande problema das empresas no Instagram.

O Problema: A completa ausência de CTAs razoáveis para levar as pessoas a realizarem as ações desejadas no Instagram. Nesse exato momento, muitos negócios estão simplesmente esperando que alguém clique no link da sua bio. Isso é muito triste. Porém, essa é a única opção delas… pelo menos era até agora.

Antes do InstaChamp, os funis baseados no Instagram estava completamente quebrados. A melhor call to action que os profissionais de marketing tinham à sua disposição era “clique no link da minha bio.” Sinto muito, mas isso não é bom o suficiente!

Larry Kim, Fundador da Customers.ai

O InstaChamp muda fundamentalmente as CTAs no Instagram, para sempre. Tanto que nós lhes demos até um nome: CTAs do InstaChamp

As 3 CTAs do InstaChamp

Senhoras e senhores, eu lhes apresento as 3 CTAs do InstaChamp: Comente, Marque e Mande um Direct.

CTA do InstaChamp 1: Comente

Exemplo de CTA = “Comente o post usando a palavra TREINAMENTO para participar do meu próximo treinamento ao vivo gratuito”.

Exemplo de Autoresponder do InstaChamp:

CTA do InstaChamp 2: Marque

Exemplo de CTA = “Me marque em seu Story para ganhar uma inscrição no sorteio e um sticker grátis.“

Exemplo de Autoresponder do InstaChamp:

CTA do InstaChamp 3. Mande um Direct

Exemplo de CTA = “Me mande um Direct para ficar por dentro das nossas novidades”

Exemplo de Autoresponder do InstaChamp:

Como as CTAs do InstaChamp mudam o marketing no Instagram para sempre

Antes das CTAs do InstaChamp, não tinha um jeito fácil de solicitar engajamento adicional no Instagram. A maioria das pessoas não tem sequer uma call to action em seus posts.

Com a Customers.ai e as novas ferramentas de automação de Directs, ficou muito fácil conseguir essa interação extra por causa da gratificação instantânea que os usuários recebem ao fazer isso.

Quer receber esse ebook? Baixe imediatamente comentando “ebook” no meu post. Simples assim.

Então agora, os profissionais de marketing não têm mais desculpas. Você pode, e deve, usar a automação para fornecer materiais bônus, pedindo em troca ao usuário apenas um pouco de engajamento.

E a melhor parte é que não importa o quão grande já seja o seu engajamento, essa abordagem vai deixá-lo ainda maior. OU, se o seu engajamento está ruim, isso vai melhorá-lo bastante.

Eu nunca tive um Instagram super ativo, mas quando eu posto usando as CTAs do InstaChamp, recebo pelo menos 3 vezes mais engajamento no Instagram. E às vezes, como aconteceu nesse post, 25 vezes mais engajamento.

Então, qual é a lição aqui? A lição é que os criadores de conteúdo e marcas precisam mudar seu processo de pensamento ao criar conteúdo para o Instagram.

Ele precisa ser modificado de tal forma que você deposite a maior parte do valor em seu conteúdo, mas deixe algum espaço para ser preenchido com coisas como materiais bônus, baseados em como você quer que as pessoas se engajem. Isso poderia ser com comentários, menções à sua marca, ou iniciar mais conversas individuais no seu direct.

Quando você faz isso, as recompensas são astronômicas. Principalmente porque você acaba aparecendo para todas essas pessoas que nunca teria alcançado antes.

Como Impulsionar um Post no Instagram de Graça: Próximos Passos Importantes

Quer começar a usar o InstaChamp e as novas ferramentas de automação de directs?

Aprenda como:

• Aumentar o alcance dos seus posts no Instagram usando os Autoresponders de Comentários.
• Como conseguir mais Menções nos Stories, por Neil Patel explicando como usar sua nova ferramenta favorita para Instagram!
• Impulsionar as conversões no Instagram com esses 15 exemplos brilhantes de directs automatizados.

Você é um afiliado? Aproveite todo o poder do InstaChamp enquanto ele ainda está novinho em folha e se torne um afiliado parceiro da Customers.ai, hoje!

As contas que utilizam as ferramentas de marketing no Instagram da MoibileMonkey, geram atividades e interações automatizadas que são percebidas como inteiramente orgânicas. E justamente porque você consegue gerar engajamento orgânico em grande escala, isso se traduz em um enorme aumento no número de seguidores genuínos.

O melhor de tudo é que, com a Customers.ai, você estará trabalhando com Ferramentas de engajamento 100% aprovadas pelo Instagram.

A prova está nos números. 75% dos consumidores preferem interagir com marcas usando canais de mensagens privadas em comparação com os canais tradicionais.

✅ Obtenha acesso antecipado às ferramentas de mensagens para Instagram de graça!

OBTENHA ACESSO ANTECIPADO ÀS NOVAS FERRAMENTAS PARA INSTAGRAM DA Customers.ai

Está querendo ter resultados melhores no Instagram? Influencers, artistas, marcas e negócios D2C, você pode ser um dos primeiros a usar as ferramentas que geram um alto engajamento pelo Direct do Instagram.

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The post Como Impulsionar um Post no Instagram DE GRAÇA! Três NOVAS Calls-to-Action para Instagram appeared first on Customers.ai.

Instagram rapidamente superou sua primeira impressão como um aplicativo divertido para crianças e se tornou uma ferramenta séria de marketing de conteúdo, networking e construção de audiência para indivíduos e marcas.

Quão incrível é isso?

As taxas de envolvimento das marcas na maioria das redes sociais são inferiores a 0,1%, mas A Instagram acaba com todos eles. A taxa média de engajamento das marcas Instagram em um estudo da Forrester 2014 foi um épico 58 vezes maior do que no Facebook.

Você não pode discutir com números como esse. Mas isso é apenas a média. E como eu defendo em todas as formas de marketing online, você não quer ser mediano!

Média não é algo que aspiramos a ser.

Não é um sonho ou um objetivo.

58 vezes maior envolvimento do que algo mais parece ótimo, mas você pode fazer muito melhor do que isso na Instagram. Se você é uma grande marca ou talvez apenas se perguntando como se tornar famoso na Instagram, eu não quero que você se esforce pela média – eu quero que você alcance as estrelas e se torne um unicórnio Instagram. Um unicórnio digital é aquela criatura mágica e rara que, neste caso, supera todas as outras por ordens de magnitude.

E você vai conseguir isso trabalhando esses incríveis hacks Instagram para mais seguidores em sua estratégia social. Confira estas idéias em legenda Instagram e veja o que postar em Instagram para obter muito mais visibilidade e engajamento.

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1. Faça a promoção cruzada de sua hashtag dedicada. É bom que você tenha criado uma #joesgarage hashtag para sua empresa, mas quem sabe usá-la para compartilhar conteúdo sobre você? Certifique-se de que está em seu perfil, mas tire o jogo do ar e mande imprimir em seus recibos, em anúncios impressos, na sinalização em sua loja e em eventos relevantes. Se você está no rádio e na TV, direcione as pessoas para usar sua hashtag. Integre-se com o offline assegurando que ele esteja listado em seus outros perfis sociais, em seu website e em suas mensagens de e-mail. Não espere apenas que as pessoas o encontrem.

2. Seja criativo com hashtagging. Quando se trata de idéias em legenda Instagram, você precisa olhar além de uma única palavra, óbvios hashtags. Claro, você quer usar isso também, mas misture e use hashtags para contar parte da sua história. Seja engraçado, irônico, ou ultrajante – apenas não seja BORING. O espaço de trabalho colaborativo da empresa WeWork é ótimo nisso, e eles incluem uma mistura divertida de conteúdo Instagram, também.

3. Participar de conversas de grande popularidade. Para cada posto, use uma mistura de hashtags topicamente relevantes como #woodconstruction para uma empresa de carpintaria, por exemplo, bem como hashtags de tendências, super populares onde quer que você possa. Os hashtags realmente específicos são como palavras-chave de cauda longa, pois eles mostram mais intenção e ajudam você a encontrar as pessoas certas, mas os hashtags de tendência universal como #instagood, #tbt, #photooftheday ou até mesmo o velho #fun colocam você na frente de mais pessoas em geral. Você precisa tanto de uma rede social tão grande e barulhenta quanto a Instagram.

4. Tire o máximo proveito da sua bio URL. É um imóvel de primeira linha no seu perfil Instagram… você realmente quer que sua biografia só tenha um link para a página inicial do seu site, agora e sempre? Bocejo. Mude-o pelo menos quinzenalmente e use aquele link clicável em sua biografia para direcione o tráfego para o seu conteúdo mais recente ou mais popular.

5. Seja descritivo. Uma imagem vale por mil palavras, mas você não pode pular as palavras completamente. A National Geographic é fantástica em usar a narrativa ao lado de suas fotos Instagram para gerar engajamento e compartilhamento. Enquanto as marcas de mídia tradicional caíram como moscas, NatGeo prosperou através da digital e se tornou uma das principais marcas na Instagram, com mais de 50 milhões de seguidores. Como os outros hacks da Instagram para conseguir seguidores que eu incluí aqui, isto é algo que você vai querer se comprometer a trabalhar em sua estratégia ao longo do tempo, então não se preocupe se a princípio parecer estranho. Sua escrita irá melhorar conforme você encontrar a sua voz Instagram.

6. Faça tudo sobre marketing influente. Visite os perfis de cada pessoa que você identificou como um influente em seu espaço (AKA uma pessoa que influencia as pessoas que você quer ter na frente) e “Turn On Post Notifications” para ser notificado toda vez que eles compartilharem novos conteúdos. Você pode então interagir com eles regularmente e se tornar uma de suas pessoas ou marcas favoritas.

7. Remova fotos com tags de você do seu perfil. Se você quiser apenas , você pode incluir o melhor conteúdo gerado pelo usuário sobre você ou sua marca no seu perfil Instagram. Agora, você não pode remover a foto com tags do site por completo, mas escolhendo “Editar Tags”, selecionando as que você quer remover e escolhendo “Esconder do Perfil” (você pode precisar confirmar) faz o truque.

8. Aprovar etiquetas de fotos antes que o conteúdo seja exibido em seu perfil. Por falar em dar a você um maior controle sobre quais fotos marcadas aparecem no seu perfil, você pode mudar a configuração do seu Instagram para que as fotos marcadas não apareçam, a menos que você as aprove primeiro. Você encontrará isto em “Opções”, “Fotos de Você”, e “Adicionar Manualmente”. Estou tentando pensar no porquê de qualquer empresa NÃO querer fazer isso… Não. Eu não tenho nada. Você deve absolutamente configurar isso para evitar situações potencialmente embaraçosas.

9. Desenvolva seu próprio estilo Instagram. É da natureza humana querer se encaixar, mas na Instagram, você quer se destacar. A marca indiana de bebidas Frooti desenvolveu um estilo de conteúdo visual único , é imediatamente reconhecível toda vez que um usuário vê um post Frooti em seu newsfeed. Confira:

10. Seja local. Veja o que está acontecendo em uma área específica (digamos, seu bairro, uma cidade que você está visando em anúncios, ou mesmo um evento em um determinado local) indo para a página de busca e escolhendo a guia Lugares. Em seguida, digite o nome do local para ver todos os postes georeferenciados para aquele local.

11. Lembre-se das suas chamadas para a ação! O Instagram, como outras redes sociais, é uma conversa, não uma plataforma de transmissão. Que ação você quer que as pessoas assumam em seu posto? Se você não sabe disso, comece de novo e descubra. Staples é ótimo em gerar engajamento deixando as pessoas saberem exatamente o que elas esperam que elas façam com seus posts (pontos bônus se você fizer parecer divertido). Muitas vezes, essa chamada à ação habilmente faz com que as pessoas compartilhem ou divulguem viralmente o conteúdo do Staples.

12. Execute campanhas de marketing de gotejamento totalmente automatizadas a partir de seu Instagram DMs!

Talvez as ferramentas Instagram DM mais apreciadas universalmente pela Customers.ai, são campanhas de marketing gota-a-gota.

Campanhas de gotejamento estão disponíveis para usuários do Customers.ai no Facebook já há algum tempo. Não surpreendentemente, campanhas de gotejamento são populares entre os usuários do Customers.ai porque são extremamente eficazes tanto em aumentando o envolvimento no instagrama, quanto em trabalhando no Facebook leva para baixo seus funis de marketing.

Quer uma demonstração ao vivo de como funcionam as campanhas de gotejamento Instagram DM?

Confira Larry Kim‘s Instagram page e clique no botão “Message” (Mensagem).

Então, envie a Larry uma mensagem direta usando a palavra “DRIP” para acionar a seqüência de gotejamento! Você receberá 5 mensagens úteis ao longo de 5 minutos.

Veja este post na Instagram

Um post compartilhado por Larry Kim (@kim_larry)

Quer saber mais sobre Instagram direct message marketing campanhas, tais como seqüências de gotejamento?
Aqui está como criar campanhas de gotejamento Instagram DM, passo-a-passo!

Bônus: 14 dicas de marketing Instagram. Para as últimas e maiores estratégias Instagram, confira estas 14 dicas de marketing Instagram de agências digitais de alto desempenho!

🔥 Red Hot Bonus Tip: E como um bônus extra, temos grandes novidades para os usuários e fãs do Customers.ai: O Facebook agora tem suporte a Messenger API para Instagram, e nós temos estado ocupados! Testemunhe o poder dos melhores do mundo Instagram Bot! É o primeiro chatbot 100% aprovado pelo Instagram, e você pode ser um dos primeiros a colocar suas mãos nele.

Inscreva-se para as primeiras ferramentas de automação de mensagens diretas 100% aprovadas pela Instagram, aqui!

Seja um Unicórnio em um Mar de Burros

Procurando mais dicas e segredos em como aumentar o envolvimento na Instagram?

Receba meu melhor marketing da Unicorn & :

1. Cadastre-se para que sejam enviados diretamente ao seu e-mail
2. Cadastre-se para receber ocasionalmente notícias do Facebook Messenger Marketing & dicas através do Facebook Messenger.

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Originalmente publicado em Inc.com

The post 12 Incríveis Hacks Instagram para Obter Toneladas de Seguidores appeared first on Customers.ai.

Instagram superó rápidamente su primera impresión como aplicación divertida para niños y se ha convertido en una herramienta seria de marketing de contenidos, de creación de redes y de creación de audiencia para particulares y marcas.

¿Qué tan impresionante es esto?

Las tasas de engagement de las marcas en la mayoría de las redes sociales son inferiores al 0,1%, pero Instagram las supera a todas. La tasa media de engagement en Instagram de las marcas en un estudio de Forrester de 2014 fue épicamente 58 veces mayor que en Facebook.

No se puede discutir con cifras así. Pero eso es sólo la media. Y como digo en todas las formas de marketing en línea, ¡no querrás ser parte del promedio!

El promedio no es algo a lo que aspiramos.

No es un sueño ni una meta.

Un engagement 58 veces mayor que otra cosa suena muy bien, pero puedes hacerlo mucho mejor en Instagram. Tanto si eres una gran marca como si te preguntas cómo hacerte famoso en Instagram, no quiero que te esfuerces por ser parte del promedio, sino que alcances las estrellas y te conviertas en un unicornio de Instagram. Un unicornio digital es esa criatura mágica y rara que en este caso supera a todas las demás en órdenes de magnitud.

Y lo vas a conseguir incorporando a tu estrategia social estos increíbles hacks de Instagram para tener más seguidores . Echa un vistazo a estas ideas para los pies de foto de Instagram y mira qué publicar en Instagram para conseguir mucha más visibilidad y compromiso.

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1. Haz una promoción cruzada de tu hashtag dedicado. Está bien que hayas creado el hashtag #joesgarage para tu empresa, pero ¿quién sabe si lo utilizas para compartir contenido sobre ti? Asegúrate de que esté en tu perfil, pero llévalo también a la vida real e imprimir en tus recibos, en los anuncios impresos, en la señalización de tu tienda y en los eventos relevantes. Si estás en la radio y en la televisión, dile a la gente que use tu hashtag. Intégralo con el offline, asegurándote de que aparece en tus otros perfiles sociales, en tu sitio web y en tus blasts por correo electrónico. No esperes simplemente que la gente lo encuentre.

2. Sé creativo con el hashtagging. Cuando se trata de ideas para los pies de foto de Instagram, tienes que mirar más allá de los hashtags obvios de una sola palabra. Seguro que también quieres utilizarlos, pero mézclalos y utiliza los hashtags para contar parte de tu historia. Sé divertido, irónico o escandaloso, pero no seas aburrido. La empresa de espacios de trabajo colaborativo WeWork es buenísimo en esto, y también incluyen una divertida mezcla de contenido de Instagram.

3. Participa en conversaciones masivas. Para cada publicación, utiliza una mezcla de hashtags relevantes desde el punto de vista temático, como #construcciónconmadera para una empresa de carpintería, por ejemplo, así como hashtags de tendencia y súper populares, siempre que puedas. Los hashtags realmente específicos son como las palabras clave remanentes en el sentido de que muestran más intención y te ayudan a encontrar a las personas adecuadas, pero los hashtags de tendencia universal como #instagood, #tbt, #photooftheday o incluso el simple #fun te hacen llegar a más personas en general. Necesitas ambas cosas para triunfar en una red social tan grande y ruidosa como Instagram.

4. Aprovecha al máximo tu bio URL. Es un lugar privilegiado en tu perfil de Instagram… ¿en verdad quieres que tu biografía solo enlace a la página de inicio de tu sitio web, ahora y para siempre? Bostezo. Cámbialo al menos cada dos semanas y utiliza ese enlace en tu biografía para dirigir el tráfico a tu contenido más reciente o más popular.

5. Sé descriptivo. Una imagen vale más que mil palabras, pero no puedes saltarte las palabras por completo. National Geographic es fantástico en el uso de la narración junto con sus fotos de Instagram para generar interacción y compartir. Mientras las marcas de los medios de comunicación tradicionales han caído como moscas, NatGeo ha prosperado en el ámbito digital y se ha convertido en una de las principales marcas en Instagram, con más de 50 millones de seguidores. Al igual que los otros trucos de Instagram para conseguir seguidores que he incluido aquí, esto es algo que querrás comprometerte a trabajar en tu estrategia a lo largo del tiempo, así que no te preocupes si te resulta extraño al principio. Tu escritura mejorará a medida que encuentres tu voz en Instagram.

6. Go all in on influencer marketing. Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of) and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.

If you’re having trouble identifying influencers in your niche, you can use this great tool by Influencers Club to find micro-influencers for free.

7. Elimina tus fotos etiquetadas de tu perfil. Si solo quieres presentar el mejor contenido generado por el usuario sobre ti o tu marca en tu perfil de Instagram, puedes hacerlo. Ahora bien, no puedes eliminar la foto etiquetada del sitio por completo, pero elegir “Editar etiquetas”, seleccionar las que quieres eliminar y elegir “Ocultar del perfil” (puede que tengas que confirmarlo) es suficiente.

8. Aprueba las etiquetas de las fotos antes de que el contenido se muestre en tu perfil. Hablando de darte un mayor control sobre las fotos etiquetadas que aparecen en tu perfil, puedes cambiar tu configuración de Instagram para que las fotos etiquetadas no se muestren a menos que las apruebes primero. Encontrarás esto en “Opciones”, “Fotos de ti” y “Añadir manualmente”. Estoy intentando pensar en por qué cualquier empresa NO querría hacer esto… No. No se me ocurre nada. Es absolutamente necesario que lo establezcas para evitar situaciones potencialmente embarazosas.

9. Desarrolla tu propio estilo de Instagram. Es de naturaleza humana querer encajar, pero en Instagram debes destacar. La marca india de bebidas Frooti ha desarrollado un estilo de contenido visual tan único, que es reconocible al instante cada vez que un usuario ve una publicación de Frooti en su feed. Échale un vistazo:

10. Sé local. Mira lo que está pasando en un área específica (digamos, tu vecindario, una ciudad que estás buscando en anuncios, o incluso un evento en una determinada ubicación) yendo a la página de búsqueda y eligiendo la pestaña Lugares. A continuación, escribe el nombre del lugar para ver todas las publicaciones geoetiquetadas de ese lugar.

11. ¡Recuerda tus llamadas a la acción! Instagram, como otras redes sociales, es una conversación, no una plataforma de difusión. ¿Qué acción quieres que realice la gente en tu post? Si no lo sabes, empieza de nuevo y descúbrelo. Staples es buenísimo para generar engagement al hacer saber a la gente exactamente lo que espera que hagan con sus publicaciones (puntos extra si haces que suene divertido). A menudo, esa llamada a la acción consigue inteligentemente que la gente comparta o difunda viralmente el contenido de Staples.

12. ¡Ejecuta campañas de marketing por goteo totalmente automatizadas desde tus DMs de Instagram!

Quizás las herramientas de DM de Instagram más apreciadas por Customers.ai, son las campañas de marketing por goteo.

Los usuarios de Customers.ai disponen de campañas de goteo en Facebook desde hace algún tiempo. No es de extrañar que las campañas de goteo sean populares entre los usuarios de Customers.ai porque son extremadamente efectivas tanto para aumentar el engagement en Instagram, como para trabajar en los leads de Facebook a través de tus embudos de marketing.

¿Quieres una demostración en vivo de cómo funcionan las campañas de goteo de DM de Instagram?

Consulta la página de Instagram de Larry Kimy haz clic en el botón “Mensaje”.

Luego, envía a Larry un mensaje directo con la palabra “DRIP” para activar la secuencia de goteo. Recibirás 5 mensajes útiles en el transcurso de 5 minutos.

Ver esta publicación en Instagram

Una publicación compartida por Larry Kim (@kim_larry)

¿Quieres saber más sobre las campañas demarketing por mensajes directos de Instagram, como las secuencias de goteo?
Aquí tienes cómo crear campañas de goteo de DM de Instagram, ¡paso a paso!

Adicional: 14 consejos de marketing para Instagram. Para conocer las últimas y mejores estrategias en Instagram, échale un vistazo a estos 14 consejos de marketing para Instagram de las agencias digitales de mayor rendimiento.

Consejo adicional: Y como extra, tenemos grandes noticias para los usuarios y fans de Customers.ai: Facebook ya es compatible con la API de Messenger para Instagram, ¡y hemos estado muy ocupados! ¡Sé testigo del poder del mejor Instagram Bot del mundo! Es el primer chatbot 100% aprobado por Instagram, y puedes ser uno de los primeros en usarlo.

Regístrate para probar las primeras herramientas de automatización de Mensajes Directos del mundo, 100% aprobadas por Instagram, aquí.

Sé un unicornio en un mar de burros

¿Buscas más consejos y secretos sobrecómo aumentar el engagement en Instagram?

Obtén mis mejores trucos de crecimiento empresarial y marketing:

1. Regístrate para que te los envíen directamente a tu correo electrónico
2. Regístrate para recibir noticias ocasionales sobre Facebook Messenger marketing y consejos a través de Facebook Messenger.

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Publicado originalmente en Inc.com

The post 12 increíbles trucos de Instagram para conseguir toneladas de seguidores appeared first on Customers.ai.

Recently, I tried to promote an Instagram post. However, as you can see, it wasn’t approved because there are 0 promotion clicks. In other words, all of the engagement on this post is 100% organic.

Here’s what’s really interesting, as well as why you should start using Instagram DM automation tools for your own Instagram account: Of the +6,000 people reached, 69% were people who did not follow me. 

To put that into perspective, my average reach outside of my follower base has been roughly 10% per post.

Additionally, the post generated: 

• 700% increase in reach outside of my own followers.
• Nearly 100 bookmarks.
• 25X my normal post reach. 
• Well above my average new follower count (in the thousands) for the month.

And don’t forget about the more than 500 comments and 250 plus likes that I’ve already mentioned.

How did this happen? What changed?

I attribute these results 100% to InstaChamp automated messaging tools and their ability to favorably trigger Instagram’s algorithm via organic engagement. 

Which brings me to the underlying topic of this article. That is, the “what” that is making it possible to boost a post on Instagram for free. 

Here’s our agenda:

• How to boost a post on Instagram for free.
• How a new CTA (call-to-action) was able to boost the reach of my post to entirely new followers.
• The three InstaChamp CTAs and how they fundamentally change Instagram marketing, forever.

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How to Boost a Post on Instagram for Free 

Here’s the Instagram carousel post I’ve been referring to:

View this post on Instagram

A post shared by Larry Kim (@kim_larry)

In InstaChamp, there’s a tool called the Comment Auto-Responder. InstaChamp Comment Auto-Responders allow you to send private automated messages to people who comment on your posts using a specific keyword, such as AUTODM.

As you can see on the final slide of the carousel, the Comment Auto-Responder is triggered by users completing my carousel post’s CTA: “Type AUTODM into the comments for instant access…” 

I include the CTA both on the final slide of my carousel, as well as in the post’s caption.

This is a completely new way to attach a call-to-action to a post, which in turn has the effect of boosting the post significantly.

What we find is that if you ask for a simple engagement, you typically get 3 to 5 times more engagement.

Now, let’s get to how you can put the world’s first Instagram-approved direct messaging and engagement tools to work for your own brand!

How the Comment Auto-Responder Boosts the Reach of Instagram Posts

Coming back to that 69% number. That’s the percentage of people my post reached that did not already follow me.

Remember, my normal posts only get maybe a third of this kind of traction and around 10% of the engagement are from people who do not follow me.

When your post reaches more people outside of your followers than it does within your own follower base, your post has reached albino unicorn level status.

Instagram rewards posts with high-levels of engagement. That’s why the Comment Auto-Responder is so ingenious because every time someone comments on the post, Instagram’s algorithm is triggered favorably. 

In return, my post gets shown to more people. Furthermore, with every new comment, the amount of people outside of my own followers my post is shown to on Instagram increases. 

In other words, engagement is the key to successfully growing your follower count on Instagram. To get new followers, you need to reach new people. And to reach new people, you need to get engagement on your content.

Without the InstaChamp Comment Auto-Responder, none of this would have been possible.

So, if you want to know how to boost a post on Instagram for free, InstaChamp by Customers.ai is your answer.

And it’s not just me!

One week after the launch of InstaChamp, Customers.ai affiliate partners are already averaging between 2X to 3X reach on their posts!

Take this post from Sorav Jain for example:

View this post on Instagram

A post shared by Sorav | INSTAGRAM INFLUENCER (@soravjain)

With Sorav’s first-ever post using InstaChamp, he was able to:

• More than 2X his average reach with Instagram Reels, and
• Already has over 100K views and 1,000 shares.

That’s incredible!

As you may have noticed in Sorav’s Reel, here’s the really good news: The InstaChamp Comment Auto-Responder is just one of the tools in InstaChamp you can tie to your post’s call-to-action.

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Why InstaChamp CTAs Fundamentally Change Instagram Marketing

These new Instagram auto DM tools are truly special because they solve a critical problem for businesses on Instagram.

The Problem: The complete absence of reasonable CTAs to ask people to fulfill on Instagram. Right now people are more or less hoping they get a click on the link in their Instagram bio. That’s just sad. However, it’s been the only viable option…until now.

Prior to InstaChamp, the funnel on Instagram was completely broken. The best call-to-action marketers had at their disposal was “click on my bio link.” I’m sorry, but that’s just not good enough! 

Larry Kim, Founder at Customers.ai

InstaChamp fundamentally changes CTAs on Instagram, forever. So much so, we’ve given them a name: InstaChamp CTAs

The 3 InstaChamp CTAs

Ladies and gentlemen, I give you the 3 InstaChamp CTAs: Comments, Mentions, and Send a DM. 

InstaChamp CTA #1: Comments

Example CTA = “Comment on my post using the word TRAINING to join my next free live training course.”

Example InstaChamp Auto-Responder:

InstaChamp CTA #2: Mentions 

Example CTA = “Mention me in your Instagram Story to receive an entry into the contest and a free sticker.“

Example InstaChamp Auto-Reply:

InstaChamp CTA #3. Send a DM

Example CTA = “Send me a DM to see if I have any specials going on”

Example InstaChamp Auto-Reply: 

How InstaChamp CTAs change Instagram marketing forever

Prior to InstaChamp CTAs, there wasn’t an easy way to ask for additional engagement on Instagram. Most people don’t even have a call-to-action on their posts. 

With Customers.ai and new DM automation, it’s so easy to get that extra fulfillment because of the instant gratification that users receive by doing so. 

Want this ebook? Get it immediately by commenting “ebook” on my post. It’s that simple. 

So now, there’s no excuse for marketers. You should be using automation to provide bonus materials, by asking the user for just a little bit of engagement.

The great thing is that no matter how great your engagement already is, this will make it better. OR, if your engagement is crappy, this will make it less crappy.

I’ve never really had a super active Instagram, but when I do post and use InstaChamp CTAs, I get at least 3 times more engagement on Instagram. And sometimes, like in this post, 25 times more engagement.

What’s the significance here? The significance is that creators and brands need to fundamentally change their thought process when creating their Instagram content. 

It needs to be modified in such a way that you give away some or most of the value in your content, but save some to be fulfilled, such as bonus materials, based on how you want people to engage. That could be post comments, mentions of your brand, or starting more 1-on-1 conversations in your DM inbox.

When you do that, the rewards are astronomical. Mainly because you end up showing up in front of all these people you never would have before. 

How to Boost a Post on Instagram for Free: Important Next Steps

Want to get started with InstaChamp and new Instagram DM automation tools?

Learn how to:

• Increase the reach of your posts on Instagram using Comment Auto-Responders.
• How to get more Instagram Story Mentions, from Neil Patel on how to use his new favorite tool for Instagram!
• Boost conversions on Instagram with these 15 brilliant Instagram auto DM examples.

Are you an affiliate? Get in on the madness that is InstaChamp while it’s still brand new and become a Customers.ai affiliate partner, today!

Instagram accounts that use MoibileMonkey’s Instagram marketing tools, will generate automated activity and interactions which are perceived as entirely organic. And because you’re able to generate organic engagement at scale, this translates into a huge increase in genuine followers.

Best of all, with Customers.ai, you’ll be working with 100% Instagram-approved engagement tools.

The proof is in the numbers. 75% of consumers also prefer to engage with brands using private messaging channels vs traditional channels.

 Get early access to Instagram messaging tools for free!

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Are you looking for an edge on Instagram? Influencers, artists, brands and D2C businesses, you may qualify to be the first to use tools that generate elite engagement via Instagram DMs.

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FAQs about How to Boost a Post on Instagram

The post How to Boost a Post on Instagram For FREE! Three NEW Calls-to-Action for Instagram appeared first on Customers.ai.

Now, if I had recently created my account and this was one of my first posts, I wouldn’t be so excited. However, I (humbly) have +43,000 followers, so this post was definitely worth writing about.

Lately, I’ve been testing out different tactics in combination with new Instagram auto DM tools from Customers.ai. My latest combo clearly worked and that’s what you’re about to learn in this article.

Here’s the post which continues to garner plenty of attention. The post is embedded into this article, so please follow along and test it out for yourself by commenting “AUTODM” to see how it really works:

View this post on Instagram

A post shared by Larry Kim (@kim_larry)

But here’s the exciting part: This is the first time I’ve used two of Customers.ai’s tools on my personal Instagram. And it turns out, that without these two tools, there’s no way this post would have reached as many people on Instagram as it did, which is awesome!

In this article, I’m going to show you how to Increase your reach on Instagram using new tools, guaranteed to get a ton of comments on your posts.

Let’s get straight to it! Here are 5 tactics to increase Instagram reach in 2021:

1. Use new auto-reply tools for Instagram.
2. A tool to incentivize more shares of your content on Instagram.
3. New options and great examples of Instagram CTAs (calls to action).
4. Experiment with post structure until you find one that works.
5. Ramp up your Instagram page activity in the days prior to important posts.

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5 Tactics to Increase Instagram Reach with Your Posts

Here at Customers.ai, we’re excited about the public launch of new Instagram auto DM tools in the Summer of 2021. Additionally, we’re learning a lot from our beta users – those lucky enough to get early access to Instagram superpowers. 

So, I decided to create an Instagram carousel post because carousels get more engagement than any other type of post on Instagram.

Although this may just look like a slightly above-average post, there are multiple things going on here that the majority of Instagram users are not yet aware of. And that’s not something to worry about, because only so many beta users can be approved by Facebook each day.

However, being ready to emerge as one of the early adopters once these tools are fully public, is something savvy digital marketers, Instagram influencers, and Creators should be ready for.

#1. Tactics to Increase Instagram Reach: Use NEW Auto-Reply Tools

There are two tools driving the successful reach of this post. One is called a Comment Auto-Responder. The other is called an Instagram Story Mentions Tool.

The first tactic we’ll discuss is to use Comment Auto-Responders. By far, the factor driving the increase in Instagram reach for this post is the Comment Auto-Responder.

Using the Comment Auto-Responder, you can send private Instagram automated messages to people who comment on your posts when they use a certain keyword.

To trigger a Comment Auto-Responder, users need to comment on a post using a specific keyword. For this post, you’ll see that the keyword is “AUTODM”.

In order to incentive my Followers to comment on my carousel post, in return I share a link to some special content.

As much as I’m tempted to just show you how the Comment Auto-Responder works, I know you’ll fully grasp the power of this tool by experiencing it for yourself. And yes, I fully acknowledge I also appreciate the extra comments, but it’s not too much to ask, is it?

Test out the Comment Auto-Responder for yourself by:

1. Going to my Instagram, here.
2. Type “AUTODM” into the comments, just as you see so many doing in the example above. Thank you in advance!

Note: While the Comment Auto-Responder is still in beta, to experience it, you’ll need to be on a mobile device.

Why Comment Auto-Responders are so effective

Simply put, Comment Auto-Responders are effective because they incentivize engagement with your posts. More engagement means more visibility, also known as reach.

Comment Auto-Responders are a brand new and extremely effective way to:

• Get more engagement on your Instagram carousel posts.
• Increase the visibility of your Instagram carousel posts due to all of the engagement.
• Send traffic from Instagram to your website.
• Create a fun and interactive experience for your followers.

Although this single post was able to increase Instagram reach on my account by orders of magnitude, you can use your imagination here.

The possibilities are wide ranging. When you think about it, receiving a link to content isn’t even that exciting. 

So, let’s say you’re launching a product and you really want to get attention on the post announcing the launch. You’d be willing to provide a discount on your product or service for comments, right?

Here are some other ideas for you to get increase your reach on Instagram with your own Comment Auto-Responders:

• “Comment YES for a 10% discount on your next purchase.”
• “Comment EMAIL and provide us with yours so we can send you a special offer.”
• “Type REVIEW and leave us one for a $25 gift card.” You might want to use Click to Instagram Direct Ads to target actual customers with this one.

Get early access to Customers.ai Instagram messaging tools here!

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#2. Tactics to Increase Instagram Reach: Incentivize People to Share Your Content

The other Instagram auto-reply tool I used to increase the reach of this post is Customers.ai’s Instagram Story Mentions tool. As of now, you can consider this a truly brilliant Instagram Story hack.

However, come Summer 2021, the Instagram Story Mentions tool is guaranteed to go mainstream. Here’s how it works:

Once turned on in Customers.ai, every time someone mentions you in an Instagram Story post, your Story Mentions tools will instantly send a custom automated message to the person who mentioned you.

Just think about how cool it would be to get a thank you message from one of your favorite people or entities? Even more so if they offered you something exclusive for sharing!

Although I didn’t include a call to action asking for a tag/mention in this post, I do have one working, and it was triggered multiple times from shares of this post.

Here’s an example of someone mentioning Customers.ai’s Instagram handle in their IG Story:

Then, here’s an example auto-response where the CTA was to mention a brand in return for a sticker. Furthermore, they’ve also taken advance of Customers.ai’s lead generation and lead management tools for Instagram by asking for contact information.

Literally anything that you’re comfortable giving away that aligns with your target audience, which they would find valuable is an option.   

If you do decide to include an ask to share and tag your handle in an Instagram Story, be sure to mention that they’ll receive “the prize” within seconds of sharing. Instant gratification is super powerful, especially on Instagram where attention spans are, well…limited.

Using Customers.ai’s Story Mentions tool is guaranteed to: 

• Increase the reach of your Instagram posts through shares and engagement.
• Encourage Instagram followers to share more of your brand in their Stories.
• Build influence, brand loyalty, and a sense of community.
• Increase the amount of UGC (user-generated content) at your disposal.

So, set yourself apart from the competition, sit back and watch Customers.ai’s Instagram Story Mentions tool amaze your audience and double the reach of your Instagram posts!

#3. Tactics to Increase Instagram Reach: New Call to Action Options on Instagram

The CTA (call to action) for this post is made possible by our own Instagram tools at Customers.ai.

If you go through the post again, you’ll see that I include the following call to action in multiple places: “Type “AUTODM” in the comments section below to get instant access to all 15 Instagram auto DM use cases.”

I’ve included the CTA both in the final slide, as well as in the post captions.

Quick Tip: Always include your call to action in the first 3 lines of your Instagram post captions so that it’s always visible!

From tactics #1 and #2 of how to increase Instagram reach, you should already understand the value of Instagram Auto DM tools. However, I want to highlight the significance of these new tools from Customers.ai.

Two of the top 5 most mentioned challenges to business on Instagram are:

1. The lack of ways to ask people to take an action, such as, “click on my bio link” or “please comment on my post.” Not to mention, with no incentive for the person to take these actions.
2. The lack of ways to share a link on Instagram and drive traffic from Instagram to your website.

“Customers.ai not only allows you to include links in any Direct Message, but it also gives you tools to easily incentivize users to take multiple types of action – at scale…

Additionally, the power of instant gratification cannot be under-emphasized. People are much more likely to take an action for something immediately in return.”

The point is, why would you ever make your CTA, “Click my bio link” after knowing these tools exist?

Here are some ideas to incentivize more comments, shares, mentions, and so on to get you started:

• A surprise! People love surprises.
• Discounts or coupon codes.
• Access to premium features of your product or service.
• An ebook or exclusive content.
• Free tickets to your next event.

#4. Tactics to Increase Instagram Reach: Find a Proven Structure for your Posts

Whichever post type you use, it’s important to experiment with different structure types to find the ones that work best for you. Once you find a structure that’s working better than others, use it consistently in order to build brand familiarity with your followers.  

For this post, I decided to follow a structure that I recently picked up from Steven Mellor @thestevenmellor. 

I’ll be honest, I didn’t follow the structure completely, however, the post and the CTA (call to action) performed as well as any post I’ve ever had on Instagram.

The reason why this post has garnered so much attention isn’t just because it looks awesome. Yes, appearances on Instagram are extremely important. 

However, the reason why this post reached users far outside of my own followers is because of the CTA paired with the Comment Auto-Responder and Story Mentions Tool. It’s truly great to say that without my own company’s tools, this post would never have performed this well. 

Oh, and just for fun, share this infographic as an Instagram Story. When you do, tag or mention @Customers.ai.ai and @thestevenmellor in the image to experience the Instagram Story Mentions tool in action!

#5. Tactics to Increase Instagram Reach: Ramp Up Activity on Your Page

Have you ever noticed on Instagram and Facebook that after you follow someone new, one of the next times you log on you’ll find that person’s post at the top of your Feed?

Or if you consistently post at least once a day, you start to build up momentum and receive more engagement on your posts? Here’s my suggestion: Next time you have an important post or announcement coming up, be sure to ramp up activity on your page in the days prior.

Before I unleashed this Carousel post on my Instagram, I built up activity around my page by sending a message out to everyone who has sent me an Instagram DM, but doesn’t yet follow me. It worked!

Here are some other ideas to ramp up activity on your page: 

• Follow a ton of new people in order to get follow-backs.
• Hit your email list with a CTA to follow your Instagram account.
• Use Customers.ai’s Instagram Follower Bot if you’re not already.
• Read this: Hacks to get more followers on Instagram.

How to Increase Reach on Instagram: Important Next Steps

Instagram accounts that use MoibileMonkey’s Instagram marketing tools, will generate automated activity and interactions which are perceived as entirely organic. And because you’re able to generate organic engagement at scale, this translates into a huge increase in genuine followers.

Best of all, with Customers.ai, you’ll be working with 100% Instagram-approved engagement tools.

The proof is in the numbers. 75% of consumers also prefer to engage with brands using private messaging channels vs traditional channels.

 Get early access to Instagram messaging tools.

GET EARLY ACCESS TO NEW INSTAGRAM TOOLS FROM Customers.ai

Are you looking for an edge on Instagram? Influencers, artists, brands and D2C businesses, you may qualify to be the first to use tools that generate elite engagement via Instagram DMs.

Get Early Access

The post How I Was Able to Increase My Reach on Instagram by 3,556% with One Post appeared first on Customers.ai.

I’ve only been engaging on Clubhouse for a few weeks now, but the results have been pretty amazing. 

It’s hard for me to even believe, but by using the Clubhouse lead generation funnel, my reach on Instagram has almost quadrupled!

Wait, what? Instagram? Don’t worry, this will all make sense in just a minute. And I assure you, this is by far the best way to build a lead generation funnel from your engagement on the Clubhouse social app.

But (yes, there’s a but)…here’s the problem:

It’s not as easy to build a marketing funnel for Clubhouse as it is for other social media platforms. And here’s why:

• There’s no advertising on the Clubhouse app.
• You cannot send direct messages (DMs) to your Clubhouse social network.
• Links added to the Clubhouse app are not clickable.

What does this mean? It means that you cannot direct traffic from Clubhouse to your marketing funnels. Which, of course, makes lead generation a challenge.

However, I’ve learned the secret to how to build a Clubhouse app lead generation funnel, which I’m going to share with you in this article.

In fact, I’m going to show you exactly how to create a lead generating machine from the Clubhouse app. Here’s what we’ll cover together:

• What is the Clubhouse social app?
• What marketers need to know about the Clubhouse app.
• 10 tips to build a lead generation funnel from the Clubhouse social network.
• How to get started on the Clubhouse app.

Let’s start with what the Clubhouse app is all about, and why it’s so hot right now.’

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What is the Clubhouse Social App?

So, what is Clubhouse?

Clubhouse is a social media app that has a unique and attractive value proposition. Think of Clubhouse like live-streaming meets podcasting. Clubhouse app users can join or create chat rooms focusing on a wide range of topics, and conversations are audio-only.

Clubhouse delivers an audio-only social experience in a virtual event format, on a massive scale. How massive? Well, as of February 2021, the most updated stat estimates +2 million monthly active users on Clubhouse. However, the true number is likely much higher than that.

At any given time, there are a few thousand rooms where people from around the world are holding conversations about different industries, professions, and interests on the Clubhouse app.

The voice-only element of Clubhouse is similar to podcasts, which are played on demand. However, the long-lasting nature of Clubhouse’s content plays on FOMO (fear of missing out). Clubhouse conversations are live and not recorded for playback. So, if you’re not in a Clubhouse room, you’ll miss what’s happening.

Also, Clubhouse makes it easy for people to find each other and assemble, therefore making it possible to connect with people you might not otherwise get a chance to bump into or speak to. For the ambitious natured individuals out there, the thirst for advice about partnerships, hiring, investments, and influence is strong with this one.

In my analysis, there are three key factors that make the Clubhouse app a brilliant and coveted social media platform:

1. Fear of missing out (FOMO)
2. Exclusivity
3. Opportunism

People are spending a lot of time on the Clubhouse app, anticipating and looking for conversations about topics they’re interested in — whether that’s to listen in or take the spotlight.

What Marketers Need to Know About the Clubhouse App

If you’re a marketer or business owner, the Clubhouse social network presents an amazing opportunity to establish yourself or the brand as a go-to resource where you can promote products, services, or events.

Opportunities to share your brand story or your founding story, connect with customers, get product feedback, run impromptu focus groups, and generate marketing awareness are ready for the taking on Clubhouse.

Simply by providing a lot of value, you can become very well-known for the quality of your advice and develop real-world connections that lead to business.

How to Get Leads from the Clubhouse Social Network

Today I’m going to show you how to make Clubhouse a lead generating machine by building a unique marketing funnel, in detail.

But here’s the short version of how to build a Clubhouse app lead generation funnel:

1. Build a following on Clubhouse.
2. Send traffic to your Instagram profile with CTAs in your Clubhouse bio.
3. Have Clubhouse users DM or use Messenger to contact you on Instagram using a keyword.
4. Use Customers.ai messaging automation to respond and send traffic to your marketing funnels.

So, without further ado, here are 10 Clubhouse marketing secrets on how to put the Clubhouse lead gen funnel into effect!

#1. Clubhouse App Lead Generation Funnel: Build a following on Clubhouse

Stick with me here if you’re interested in waking up to endless ‘new follower’ notifications like in the following screenshot I took yesterday:

I literally would have to take a few hundred screenshots to show you all of the notifications from the past week. It’s crazy, and that’s why a big reason why I’m writing this article.

In order to build the most successful marketing funnel possible on Clubhouse, you’ll want to have a follower base and some valuable connections.

Unlike Twitter and Instagram, in particular, you need to be more strategic with the people, rooms, and clubs you follow on Clubhouse.

This gets at the name of the app itself: Clubhouse.

If you remember The Little Rascals “He-Man Woman Haters Club”, there was a clear demographic that Spanky and Alfalfa had in mind.

So, In order to surround yourself with the right people, think about building a Clubhouse that has rooms filled with people who match your interests. To help build your own (non-misogynistic) Little Rascals clubhouse, think of your account and the groups attached to it the same way you think about creating a custom audience for one of your marketing campaigns.

So if you plan to use the Clubhouse app for business, target the rooms and clubs most likely to be filled with your prospective customers.

Once you’ve updated your bio and followed enough of the right people, Rooms, and Groups, it’s time to get people to follow and engage with you! This is what we’ll talk about for the remainder of this article.

Here are just some of the ways to build a following on the Clubhouse app:

• Optimize your Clubhouse Bio for building a network.
• Collaborate with other like-minded individuals.
• Drop “knowledge bombs” in the big Clubhouse rooms.
• Add multiple calls to action (CTAs) in your Clubhouse bio.
• Issue business announcements on Clubhouse.
• Gain influence by hosting a Clubhouse room.

By creating rooms on topics you’re passionate about and providing valuable conversations, you can quickly establish yourself as an industry expert.

And don’t worry, we’re going to dive deeper into each of the above ways to build your Clubhouse following. Just keep reading!

#2. Clubhouse App Lead Generation Funnel: Use Clubhouse Engagement Pods

By creating rooms on topics you’re passionate about and providing valuable conversations, you can quickly establish yourself as an industry expert. I’ve heard these referred to as Engagement Pods as well.

First of all, you need to get social with some other influencers in your space on Clubhouse. This should be easy because everyone benefits by teaming up and leading discussions as a team.

So, start engaging with people who you’d like to team up with on Clubhouse by starting a Room.

So, here’s what you do: Create a Room (AKA make an Engagement Pod) in order to engage as a team. I do this often with other startup leaders and digital marketing influencers. This triggers the Clubhouse algorithm to tell more people to join because now I have multiple influential people with followings, all in one Room.

Watch as your Clubhouse Room starts to fill up with people looking forward to what you and your buddies have to say. It’s great.

Users can check out your profile and follow you. Next time you go live, your audience will receive a push notification so they can tune in. And the more you do it, the bigger the audiences get. It’s like a snowball effect.

Besides building a community of potential customers, you can also grow your business by networking on the app. Engage with other entrepreneurs and influencers to develop invaluable business relationships in a new format.

#3. Clubhouse App Lead Generation Funnel: Drop Knowledge Bombs in the Big Clubhouse Rooms

If you’re feeling confident and know your stuff on a certain topic of discussion on Clubhouse, here’s what to do:

Join one of the big Clubhouse Rooms and make a splash by dropping one or two knowledge bombs. Contribute some value, tell people what to do to learn more, and you’ll start blowing up. It’s actually quite simple.

For example, let’s say you’re an insurance broker and there’s a Clubhouse Room scheduled to talk about one of your favorite subject matters. Raise your virtual hand when it’s the right time and provide some value to the audience.

When you’re done dropping knowledge, say something like this: “Hey, I’m Larry. The ‘insurance ninja.’ If you need help getting the right plan for your business, I can help. Go to my Clubhouse bio and find my Instagram link. Send me a DM (direct message) using the word NINJA and I’ll send you my best information and a time to chat.”

Here’s another strategy:

If you hang around on Clubhouse long enough, you might see one of the founders pop in to ask for feedback on a new feature.

Take a page out of their playbook and do the same thing with your audience.

Create a Clubhouse Room and ask for feedback on your latest business idea. You may instantly have other entrepreneurs weigh in if they think your idea is a miss or the next big thing.

Or, what if you have a business problem you’re struggling with? Start a conversation and see what solutions your peers recommend.

Then, do the same thing:

• Tell them where to connect with you and to find your Instagram link in your bio.
• Give them a keyword to use in their DM to you (this is crucial for the automated steps of your Clubhouse marketing funnel).
• And let them know what they’ll get in return.

Here’s an example in Clubhouse marketing Tip #4…

#4. Clubhouse App Lead Generation Funnel: Link to Instagram from your Clubhouse profile

Here’s how I’m executing on the CTA in step #3 of how to build a marketing funnel for Clubhouse.

In my Clubhouse bio, at the bottom, I’ve included the following CTA: Need help building out a chat marketing strategy? DM “clubhouse” to my Instagram for more info!

You could make the CTA using this simple template: “Need help [value proposition]? DM “[keyword]” to my Instagram for more info!”

We do this because your Twitter and Instagram links are the only clickable links you can add to Clubhouse. And, since you can easily send a DM or chat in Messenger on Instagram, you’ll want to send the traffic to your Instagram page.

#5. Clubhouse App Lead Generation Funnel: Use multiple CTAs (calls to action in your Clubhouse profile

There are a handful of opportunities to broadcast CTAs on Clubhouse.

We’ve already covered how to verbally direct listeners to your Clubhouse bio, as well as adding a clear CTA to your Clubhouse bio pointing to your Instagram account.

And if this sounds a bit hacked together, it’s because it is. Clubhouse doesn’t make it easy to direct traffic away from the app.

However, it works! You’ve got trust me on this one. Better yet, here’s some more social proof for you where you can see my Instagram inbox and how people are sending me DMs using the keyword “clubhouse”, which is specified in my discussions and Clubhouse bio:

I’m telling you, they just keep rolling in, and you have to get this funnel set up ASAP.

But there’s additional real estate to place your call to action on Clubhouse. For example, place your Clubhouse CTA directly on your profile photo:

The point I’m trying to make should be clear by now. Make sure people know exactly how to get in touch with you, and do so in multiple places on Clubhouse.

This is 100% necessary if you want to build a Clubhouse app lead generation funnel that works.

#6. Clubhouse App Lead Generation Funnel: Sign-Up for Customers.ai and the Instagram Beta

Once your Instagram inbox begins to overflow with messages from Clubhouse users, you’re going to need a tool to respond and direct them to your marketing funnel. 

Sign up for sign-up for Customers.ai, because you don’t want someone manually responding to all these leads. Instead, use Customers.ai multi-channel chatbots to automatically reply to all your Instagram messages and send your Clubhouse leads into your marketing funnels!

This is where that keyword you added to your Clubhouse profile comes into play. You can create autoresponders in your Customers.ai Instagram Messenger bot to trigger every time that keyword is used in your inbox.

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#7. Clubhouse App Lead Generation Funnel: Use Instagram messaging automation to manage Clubhouse leads

By adding Customers.ai’s Messenger tools for Instagram and Facebook to your MarTech stack, you’ll be able to send your Clubhouse leads directly into your marketing funnels — automatically.

As of February 2021, Customers.ai Instagram tools are still in Beta. However, I’m using the auto DM Triggers for Instagram already, so when my Clubhouse leads send me a DM on Instagram using the keyword “Clubhouse”, I automatically send them to this guide.

In addition to cross-channel messaging with the merge of Facebook Messenger, many new features are coming to Instagram. Most notably for digital marketers and agencies alike is the ability to seamlessly connect with people across Instagram and Messenger by using either app. That means more leads, sales, and engagement.

Test it out for yourself (on a mobile device) by visiting Customers.ai’s Instagram page (@Customers.ai.ai) and choosing the Message button!

Here’s an example of the Customers.ai Instagram Messenger chatbot in action, just in case you can’t test it out for yourself:

To explore all the options, you can restart the bot by simply typing “Start over”.

Customers.ai is poised to be first to market with high-quality Instagram tools for messaging automation and customer support. So get on the list to use Instagram chatbot automation first!

Set a Messenger greeting message for all the direct messages to your Instagram account. There are multiple Instagram auto-reply options to choose from in Customers.ai that you’ll find here: 5 NEW Types of Instagram Automated Messages to Scale Instagram Marketing.

One of the best new Instagram Tools features from Customers.ai is the Instagram Story Mentions tool which allows you to both:

1. Automatically reply to any Instagram Story that your Instagram handle is mentioned in, and
2. Add a link to Instagram Stories.

Prior to Messenger coming to Instagram, there was a big gap for marketers trying to leverage Instagram messaging with their funnels: Instagram DMs didn’t feature a developer API that allowed for private messaging at scale.

But all of that is about to change.

Soon, businesses can reach an incredible number of engaged Instagram users with the tools enabled through the Messenger API. Messenger API support for Instagram means businesses and developers can now manage their customer communications on Instagram at scale.

For more on Instagram and Instagram Messenger for marketing, in particular, check out these super helpful Instagram marketing tips!

#8. Clubhouse App Lead Generation Funnel: Issue business announcements on Clubhouse

Once you start to grow an audience on Clubhouse, you can use the app to announce company news.

Let’s say you’ve decided to switch to more sustainable, eco-friendly suppliers. You can create a chat about your business decision and educate people about why you made it. It gives you a chance to bring your brand values to the forefront and have meaningful discussions with your audience.

Got a launch coming up? Create a room and announce your new product or features. It may prove an excellent way to build anticipation with your community and get instant feedback. 

Furthermore, someone might recommend a tweak or a feature they would like to see. You can use Clubhouse’s format for crowdsourcing ideas.

#9. Clubhouse App Lead Generation Funnel: Gain Influence by hosting a Clubhouse Room

Should you participate in any Clubhouse chat, you might become a moderator, giving you the power to call others onto the stage. If none of the current conversation topics appeal to you, you can start your own room.

When you create a room, you automatically become a moderator for that room. As moderator, you control who comes up on stage, you can mute people, and you can give other people the role of moderator.

As host, your goal is to bring order to the room and anticipate what the audience needs.

Sometimes, that might mean taking a short break, during which you prompt the audience to follow your moderators. When you welcome everyone back, you might prompt them to ping someone they know into the room.

You’ll also want to take advantage of the diversity in Clubhouse’s global audience. Include voices of people from around the world who have different perspectives to make your conversations more interesting, relatable, and valuable to your audience.

#10. Clubhouse App Lead Generation Funnel: Follow Larry Kim @marketingceo

Want more marketing tips for Clubhouse and other prominent marketing channels? Follow me at @marketingceo or search for Larry Kim. 

I’m highly active on the Clubhouse app with other top-notch marketers such as:

• Dennis Yu: @digitalceo
• Neil Patel: @neilpatel
• Eric Siu: @marketingschool

How to Get Started on the Clubhouse App

At the moment, Clubhouse is an invite-only app. However, as of February 2021, it’s much easier to join Clubhouse. Chances are you know someone that’s active on the Clubhouse app. 

So, how do you get an invite to the Clubhouse app? Ask friends and contacts on Facebook, LinkedIn, or Instagram and let people know you want in. It’s that easy. 

That said, you can download it from the Apple store, reserve your username, and join the waiting list.

Upon receiving your exclusive invite to the Clubhouse app, you’ll have instant access to all the ongoing conversations.

When you select a room, you’ll start to hear the chat. If you want to jump in, raise your hand for the speaker to invite you up onto the “panel” to join the discussion. 

Otherwise, you can hang back and soak in what everyone is saying. And, unlike social media that rely on text or video, you can listen while driving, cleaning, or completing whatever other tasks are on your to-do list.

If you want to diversify your feed, search for keywords you’re interested in and follow people who come up in the results.

Another way to find interesting content is to adjust your settings:

• Go to your profile
• Tap on “Settings”
• Tap on “Interests”
• Select the categories you want to see in your timeline

Clubhouse App Lead Generation: Important Next Steps

Ready to get rolling with chatbot marketing lead generation tools?

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The post 10 Secrets to Build a Clubhouse App Lead Generation Funnel appeared first on Customers.ai.

So, the question is: Can you send messages to your Instagram followers with your Customers.ai chatbot?

The answer: Yes, as of February 2021, Customers.ai was one of the first chatbot software providers to release fully functional marketing tools for Instagram.

*Note that this article is scheduled for a full update once Customers.ai officially releases Instagram Messenger tools to the public. The Instagram Tools rollout begins February 2021!

Get early access to Instagram chatbot tools for both Instagram DMs and Instagram Messenger!

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Previously, you couldn’t send Instagram automated messages to your followers in the way that you can mass message people in Facebook groups, for example, but you can direct your Instagram followers to your business’s Messenger window so that they can interact with your chatbot.

So, there used to be a roundabout way to create a Messenger chatbot for Instagram, and in this article you’ll learn how that worked.  From building a custom chatbot for your business, to directing your Instagram followers to it, and then taking advantage of the benefits, get ready to be a pro at using your Messenger chatbot for Instagram.

NOTE: We are updating this article very soon. There’s absolutely no reason to use this method anymore, because Customers.ai has a fully functional, 100% Instagram-approved chatbot that you can start using today!

Until the article is updated, here’s a link to our brand new Instagram messaging tools: The #1 Chatbot for Instagram

And as a proud Instagram partner, Customers.ai is a safe and effective chatbot to grow your following on Instagram without the need to buy or bot fake followers!

Here are over a dozen new use cases for how to use newly release Instagram Tools from Customers.ai: 15 Brilliant Instagram Auto DM Examples to Boost Conversions & Save Time

Get all the latest resources for how to build chatbots for Instagram in 2021, here!

The OLD Way of Building an Instagram Chatbot for Messenger

Again, we do not recommend doing this anymore. However, If you’re curious about the old way, here’s what you will need:

• A Customers.ai chatbot 
• An Instagram Business account 
• A Facebook business page 

Ready? Let’s get started!

Create a Messenger Chatbot for Instagram with Customers.ai 

Building a Facebook Messenger chatbot for Instagram is simple with Customers.ai.

Here are the basic steps to build a bot for business:

• Decide what function the bot will serve

This is the most important part of bot creation.

What will the bot do?

Will it act as a customer service chatbot? And ecommerce chatbot or sales bot?

Will it be friendly, funny, relatable, or straightforward?

This is the time to decide the personality, context, and functionality of the bot that will be representing your business on Messenger.

• Navigate to the Customers.ai bot builder

Now that you’ve decided what your bot will do and how it will act — maybe even given it a name — it’s time to start building the thing!

The first step is to navigate to the Customers.ai bot builder.

This is where you’ll bring your bot to life!

• Select “chatbots” from the sidebar

Next, select “chatbots” from the sidebar menu to start creating your bot.

• Select “dialogues” to start building your bot.

You’ll be brought to a page with two options, that will look like this.

You’ll want to select “dialogues.”

This is where the crux of the bot building takes place.

The dialogues enable the bot to lead the user through a Facebook Messenger funnel.

They give the user options to choose from and provide the bot with the functionality to answer the user’s requests.

It’s how you answer questions, provide services, and even make sales with your chatbot.

• Add you dialogue options.

Now that you’re all ready to start, it’s time to add the dialogue options.

• Add your Q+A triggers.

Adding Q+A triggers is the next step to bot building.

Q+A triggers allow your bot to act as a FAQ chatbot, able to answer commonly asked questions.

It also makes the process of talking to the bot more efficient for the user.

Instead of having to be lead through an entire funnel, the user can simply type one word to describe what they’re looking for, such as “prices,” “hours,” or “demo.”

Then, the bought can pull up the relevant dialogue based on the Q+A triggers you’ve put in place.

You can add a lot of Q+A triggers; multiple for one dialogue, or a bunch for a lot of different dialogues.

• Test your bot! 

Finally, now that you’ve created your bot in the Customers.ai bot builder, it’s time to test it!

Click that blue “test dialogue” button.

This brings you straight to a Facebook Messenger window with your chatbot where you can test each of the dialogues and Q+A trigger words and make sure the bot is functioning properly.

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How to Message Instagram Followers with Messenger Chatbot

Now that you’ve created the Customers.ai chatbot for your Facebook Business Page, you can start using the Messenger chatbot for Instagram.

In order to do this, you have to drive your Instagram followers into a conversation with your chatbot.

There are a couple ways to do this:

1. Run click-to-Messenger ads on Instagram targeting your Instagram followers.
2. Include the link to your chatbot in your Instagram content.

Here’s how to do each:

Run Click-to-Messenger Ads on Instagram 

To begin, you’ll have to make sure you have a page to run the ad with.

Keep in mind, the page being used to run the ad cannot be the same page that the ad brings the user back to.

I chose to run the ad with my personal Customers.ai page, but make the ad for my demo business page, Chatbot Coffee Shop.

After getting to the page you will use to run the ad, go to the down arrow in the top right corner.

In the drop-down menu, click “Manage Ads.”

This will bring you to the Facebook Ads Manager, which looks like this:

The first thing you’ll want to do is select your marketing objective.

In this case, the objective is Messenger, because we’re creating a click-to-Messenger ad.

Therefore, select Messenger from the marketing objectives:

Next, you come up with your campaign name and budget:

After which, you’ll want to edit your placements.

Make sure that the Instagram box is checked, since we’re hoping to reach our Instagram followers with this click-to-Messenger ad.

If you don’t have the Facebook and Messenger boxes checked, this will not work — just be sure to check the Instagram box as well.

Next, it’s time to edit the Audience for the ad.

You’ll want to click on “Create New Audience” and then “Custom Audience.”

Next, there will be a number of custom audience types. Select “Engagement” from this list.

Now, you’ll have the option to choose what you want to use to create the custom audience.

In order to engage with your Instagram followers, select “Instagram business profile.”

You could also choose to engage with Instagram users who have watched your videos on Facebook or Instagram.

Next, you’ll be prompted who to choose to include in your custom audience.

Facebook gives a number of different options here.

It’s really up to you to decide who you want to see the advertisement, based on your business’s preferences.

Once you choose the who, it’s time to choose the when.

This means letting the Facebook algorithm know how far back you want it to search for people who matched the action you chose.

For example, if you chose “people who interacted with your Instagram Business profile,” you’ll have to let the algorithm know if you want it to target people who interacted with your profile within the past month, two months, and so on.

You can only go back to a maximum of 365 days.

And that’s the basic creation of a custom audience to re-target your Facebook ad to your Instagram followers!

Finally, it’s time to move on to Ad Identity.

You’ll find this in the toolbar on the left-hand side of the Ads Manager.

Within the ad identity section, you can choose the creative for your ad.

This is what users will see when they scroll past your ad.

Facebook allows you to use your own image or select from free stock photos.

Then, you create the copy for your ad.

And your ad should be set!

One you choose when to run your ad, you will be done creating the click-to-Messenger ad that you Instagram followers can click so that your business can use its Messenger chatbot for Instagram.

Embed Link in Instagram Content

An easier but potentially less effective method to use your Messenger chatbot for Instagram is by embedding the link to your chatbot within your Instagram content.

To do this, you have to go to the Customers.ai app.

Make sure you’re in the proper profile for your business.

Click on the tab in the left-hand toolbar that says “chatbots.”

You’ll reach this page, and you’ll click on “dialogues.”

This brings you to the bot builder where you can build and edit your business or enterprise chatbot!

Next, click where it says “copy link” in the upper right-hand corner.

This will automatically copy the link to your bot.

Next, it’s time to embed it in your Instagram content!

You can do this in several different places.

First of all, you can put the link in your Instagram bio and make a post alerting your followers.

This is a popular method to share links to content or websites on Instagram.

Create a post that shows your followers that you’ve included a link to your Messenger chatbot for Instagram in your bio:

And make sure it’s there for people to see!

In order to put the link to your chatbot in your Instagram bio, you’ll want to shorten it so it’s more accessible.

Copy the link from your Customers.ai bot and go to https://bitly.com/.

Paste the long link and then edit the backend of the shortened link so it stands out.

Once you’ve copied your shortened link, edit your Instagram page and paste the link into the URL section.

This way, you have a custom URL that links directly to your chatbot, ready to be clicked in your Instagram bio!

It’s that simple to start using your Messenger chatbot for Instagram.

Another thing that you can do is put the link in your Instagram story.

Instagram stories are wildly popular among Instagram users but don’t receive a lot of use from businesses.

It’s a great platform to advertise your product and increase engagement with your brand.

All you have to do is go to your profile and click the plus button on your profile image:

Then, take or upload a photo.

Here’s the unfortunate part of this option:

You can only add a link to your Instagram story if your account is verified or you have at least 10,000 followers.

Getting verified, however, is simple; all you have to do is go to your account and click Settings > Account > Request Verification.

This requires your name and a photo of an accepted form of identification.

How to Take Advantage of Using Your Messenger Chatbot for Instagram 

Now that you’ve learned how to bring your Instagram followers into a conversation with your chatbot, it’s time to learn how you can use your Messenger chatbot for Instagram to your advantage.

Here are a couple different methods with which you can engage your Instagram followers using your chatbot.

Send Chat Blasts

Chat blasting is a popular method among chatbot users because it generates a lot of traffic.

Chat blasting is a top-of-funnel lead generation method that improves reach and customer engagement, similar to email blasting, but in a chat-based interface.

This method allows you to message everyone on your Facebook Messenger contact list with push notifications — either organically or with paid Facebook Ads.

To create a chat blast, first build the blast dialogue.

This is just like creating the dialogues for your chatbot, but usually about one topic, like a recent blog post.

Make sure to include a call to action button that leads the user to whatever your blast is about.

In addition, make sure to include an “unsubscribe” button in case the user does not want to receive more chat blasts.

Next, go into the Customers.ai chat blaster.

This is where you’ll set up your chat blast.

Choose the audience that you want to send your blast to.

And then select the dialogue that you’re blasting from the drop-down menu.

Then, all you have to do is blast it!

You can send the blast immediately or schedule a time to send the blast.

After driving your Instagram followers to your Messenger chatbot, you’ll be able to chat blast these users and increase your engagement and traffic.

Send Sponsored Messages

Another great Facebook Messenger hack is Facebook sponsored messages.

Sponsored messages are paid promotional messages that you can send to anyone on your Messenger contacts list at any time.

They are the get-around to the Facebook rule that only allows businesses to send one promotional message to a user within 24 hours after the user’s last interaction with the business via Messenger.

With sponsored messages, you can simply pay to send more promotional material.

Sponsored messages are great, though, because when they are compelling they generate interest, increase engagement, and drive more traffic to your site, product, or service.

Use Drip Campaigns

Finally, drip campaigns are another Facebook Messenger tactic that you can use with your Messenger chatbot for Instagram.

Drip campaigns are great to welcome new users, have onboarding processes, push educational content, and more.

And drip campaigns are different than chat blasts in the sense that they are comprised of a sequence of messages that are sent over a period of time.

Furthermore, drip campaigns are useful in leveraging the engagement of new users — like those who have come over from Instagram!

They’re typically not about selling anything, so the messages are non-promotional. This means you can send as many as you want over a span of time.

For more ways to supercharge your own Instagram account, check out these 14 Instagram marketing tips!

Reap the Benefits of Messenger Chatbots for Instagram

Messenger chatbots are Facebook tools that have so many benefits for business.

For one, they save time and money by automating a lot of processes that can take hours of a workday to complete.

They also increase engagement and make contact collection a breeze, which allows businesses to better reach their customers via Facebook Messenger, as well as remarket (which boosts revenue).

Yet, there’s a massive audience of people that aren’t exposed to these wonderful little pieces of tech.

By using chatbots for Instagram Messenger, you get to engage with an entirely new audience of people — those who might follow you on Instagram but not on Facebook.

This will allow you to drive more traffic to your chatbot or your website, build your contact lists, increase overall engagement, and help your company soar.

Important Next Steps

Take a look at 18 Instagram Tools available on the Customers.ai platform!

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Messenger Chatbot for Instagram: Frequently Asked Questions (FAQ)

What is Instagram Messenger?

In late 2020, Facebook enabled new messaging features on Instagram. This allows you to message your Instagram friends right from Messenger, which means Instagram now has all of the best Messenger features that Facebook does.

Furthermore, no matter which platform you actively use or are currently on – Facebook or Instagram – you can freely communicate with the people you know on either platform, simultaneously.

Previously, the way to send a private message on Facebook was not the same way to send a private message on Instagram. Instagram had DMs (direct messages), and Facebook had Messenger. 

The implications of Instagram Messenger are even larger in the business world. Facebook Messenger for business has been widely adopted and the demand for the same business marketing tools to be added to Instagram has been relentless. 

What is chatbot Messenger?

What is a Messenger chatbot? A Facebook Messenger bot is an artificially intelligent computer character that can hold conversations with a human from within the Facebook Messenger chat application.

Messenger bots have mostly been used as social media marketing tools for businesses. However, Facebook Messenger chatbots can be used outside of Facebook, such as adding Facebook live chat to your website.

Facebook Messenger chatbots are a scalable and affordable solution that can help businesses operate at a high level on par with large scale systems.

What is a good Instagram engagement rate?

The average Instagram engagement rate by audience is 1.22%. However, the average rate varies significantly by industry.

For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Tech and financial services averages are somewhere in the middle, at 1.31% and 1.42% respectively.

A good engagement rate can serve as a benchmark for your team. But what’s good for one brand might be bad for another.

How popular are Facebook’s messaging apps?

According to Facebook Messenger statistics, 85% of mobile messaging app users in the world use a Facebook messaging product.

There are 1.82 billion mobile phone messaging app users worldwide. Of this number, more than 1.6 billion use WhatsApp and 1.3 billion use Messenger. These numbers indicate the near-universal usage of Facebook chat applications among web chat app users.

By 2021, the number is expected to reach nearly 2.5 billion!

Can you use Messenger with Instagram?

Yes, in October 2020, Facebook introduced Messenger API support for Instagram. The combination of these two massive channels has huge implications for marketing professionals everywhere.

Prior to this announcement, there was a big gap for marketers trying to further leverage Instagram for business with the platform’s existing messaging features. That’s because Instagram DMs didn’t feature a developer API that allowed for private messaging at scale, which excluded Instagram from most chat marketing funnels.

But all of that has now changed, as businesses can now reach an incredible number of engaged Instagram users with the marketing tools enabled through the Messenger API. Messenger API support for Instagram means businesses and developers can now manage their customer communications on Instagram at scale.

Can you use Messenger as a business?

Can you use Facebook Messenger for your business page? Yes. you can add live chat to your website by installing a Facebook web chat widget on your companies web pages.

Facebook Messenger for business includes a range of marketing tools and platforms to create virtual assistants for marketing, sales, and customer support on the most popular chat application in the U.S. – Messenger.

Out of all the advantages of using chatbots compatible with Facebook Messenger, the most prominent is the access to the social network’s more than 1.3 billion active global users.

Other key advantages include that Messenger users report instantaneity and convenience of being able to communicate with service providers from an application that they already use. 

Additionally, Messenger users and businesses alike favor the benefit of retaining a persistent chat history, another unique advantage of chatbots in Facebook Messenger.

What is Facebook Messenger Marketing?

Facebook Messenger marketing is one of the hottest opportunities in digital marketing. By using a chatbot builder, such as Customers.ai, you can build Facebook Messenger chatbots that are great for increasing engagement on Facebook and live web chat.

There are many business use cases for Facebook Messenger, such as using marketing automation tools to add a welcome message to your Facebook page and/or live chat widget on your website, get more leads from Facebook, or create highly effective and engaging Messenger ads on Facebook and Instagram.

How do I promote my business on Instagram?

Whether you’re promoting your own business, or you’re developing an Instagram agency growth strategy for your clients, there are a few campaigns that every business should adopt to promote their business on Instagram: Instagram messaging tools, creating a great Instagram bio, making sure your best Facebook ad examples convert just as well on Instagram, using Instagram Stories, tracking the right KPIs, using actionable hashtags, and partnering with influencers.

According to Instagram Statistics as of 2020, the platform has over 2 million advertisers and 25 million business profiles, making it hard to imagine not including Instagram as a large part of your overall marketing strategy.

And if you have a strong ad budget, there are many powerful Facebook advertising tools you can use to promote your business on Instagram. If now, there are many Instagram marketing tips out there where you can learn high-impact and low budget growth hacking strategies.

What are the best Instagram accounts to follow in 2021?

Although it’s hard to determine the absolute best Instagram business accounts to follow, there are many companies that have found a winning combination of Instagram hack to get followers, and that should be recognized for their ability to turn Instagram into a profitable marketing channel.

The accounts for you personally to follow, however, should favor the best business profiles that are most aligned with your brand, industry, and target audience. 

For media and entertainment companies, take a look at the Instagram accounts of Entrepreneur Magazine (@entrepreneur) and Netflix (@netflix). If you’re in the startup world, try to learn from Gary Vaynerchuk (@garyvee) or SEMrush (@semrush). Another few good examples of great Instagram business accounts, in general, would be Sharpie (@sharpie), Warby Parker (@warbyparker), and Girlboss (@girlboss). 

What’s the best chatbot for Instagram?

Customers.ai has quickly emerged as the best chatbot for Instagram. The platform has powerful chatbot software and an ever-growing number of marketing tools for both Facebook and Instagram.

As one of the overall best chatbots for business, Customers.ai has been a preferred Facebook partner for their Facebook Messenger tools for years, and were one of, if not the first chatbot platform to launch Instagram marketing tools for Instagram Messenger.

With a strong Messenger bot history, Customers.ai has also expanded its reach with big chatbot software updates including its own proprietary OmniChatⓇ technology. OmniChatⓇ by Customers.ai connects chat marketing solutions from Facebook Messenger, Instagram Messenger, live chat software on websites, SMS text message marketing, and other top performing marketing channels, all from one platform.

The post How to Message Your Instagram Followers with Your Messenger Chatbot appeared first on Customers.ai.

• We know that 55% of consumers are interested in interacting with a business using messaging apps.
• And we know that adding chat to a website can improve conversion rates by 45%.

What’s not to like?

News flash: your avergage live chat is a donkey compared to web chat on your site powered by a smart, automated Facebook Messenger bot doing automated lead capture and triage.

What if your website visitor doesn’t use Messenger?

Customers.ai OmniChat^Ⓡ can be set up to offer your web visitor a no-login-required web chat widget instead!

We’re talking about unicorn-infused WordPress live chat here:

• No wait times for customers — 24/7 instant responses
• For visitors chatting in Messenger, they will save the conversation and can reach out any time with follow-up issues
• Your business is able to reengage that website chat contact in Messenger with Sponsored Message ads
• Your business creates customer profiles enriched with each interaction
• Messenger web chat is cross-device functional and mobile-friendly — the conversation is available on your site, the Messenger app and Facebook desktop!

And Facebook Messenger customer chat powered by a Customers.ai chatbot costs less than chat staffed by live human operators.

And when a live agent is needed, the chat can easily be handed over to a live agent at just the right time.

The ability to take over for the chatbot is available at any time a la live chat operator takeover. So when a hot lead comes in or the bot can’t answer a tough customer question, you can be notified and follow-up.

See for yourself what interacting with an OmniChat website customer chatbot is like.

Click the “Chat Now” button in the bottom right of this page or any page on Customers.ai and say hi!

Ready to launch your own OmniChat web chat that detects if a user is logged into Messenger or not?

We’ll go over the quick 2-step process to installing Facebook Messenger customer chat to a WordPress website powered by Facebook Messenger marketing platform, Customers.ai. Max interaction and automation engage!

By the way, if you’re not using WordPress, follow our Facebook Messenger customer chat widget installation instructions for Google Tag Manager. You can also do some recommended reading of handy Facebook and Instagram Messenger templates.

Now, here’s how to add Facebook Messenger chat to a WordPress website in two steps:

1. Create and customize a customer chat widget.
2. Install the code to your site using a tag manager or WordPress plugin.

Super quick break-down here followed by tips on designing the most engaging on-site WordPress live chat bot.

Create a Facebook Messenger Customer Web Chat Widget

Option 1: If you’re running a WordPress site, you can install the WP-Chatbot WordPress plugin and quickly add Customers.ai’s OmniChat widget to your site.

Option 2: This option works by generating a little Javascript code that you can add to your website template or tag manager.

Now the options above merge into one easy web chat customization tool. Everyone follow along!

Go to Chatbots > Chat Starters > Customer Chat Widgets and click the button to “Create Customer Chat Widget”:

Go through the setup steps for your the Facebook Messenger website chat widget:

First, name the chat widget something descriptive. For example, you can have a different chat widget on your pricing page than the rest of your site, so call one “Pricing Page Widget” and the other “General Chat Widget.”

Next, choose the color, shape, page position, and optional animation for your chat widget look.

Then, customize the greeting message that will show up in a box around the chat widget for new visitors to your site. You can specify a different message for Facebook Messenger customer chat and for web chat (non-logged in visitors).

Next, it’s time to write the chat conversation flow. Give the visitor a menu of options like a phone tree to help guide them to the information they’re looking for. Connect responses using “paths” to the next question or text in the conversation flow.

To add more content to the flow, click the “+” icon and choose from the different content widgets — like questions that require user replies, text, images, animated GIFs, attachments, and more.

When you’ve completed the conversation flow, you have the option to show this particular chat only when certain criteria are met (mobile visitor, desktop visitor, first-time visitor, returning visitor, during business hours, and even only on certain website pages).

Next, tell Customers.ai the domain you’re adding this customer chat widget to and how you plan to add the code snippet to the site. Customers.ai will give you code to add install on your site.

And last but not least, there’s a troubleshooting diagnostic tool to give you more info on issues that might be causing your widget to not show up or not behave like expected.

Voila! You’ve got a brand new web chat and Facebook Messenger customer chat widget on your WordPress website.

In fact, you can preview this web chat widget using the Preview feature at the top of the chat widget setup page:

The tool will let you toggle between webchat mode and Messenger customer chat widget mode, if you have both enabled.

Find Facebook Messenger customer chat recommendations below.

Facebook Messenger Customer Chat for WordPress Best Practices

Facebook released the customer chat widget at the end of 2017. In the announcement they suggested a couple things.

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Facebook customer chat tip #1: Use a welcome message with first name

When someone clicks the button on your site to chat now, your Customers.ai chatbot can greet the user “Hi, <first name>!”

In Customers.ai, use the chatbot builder to edit your Welcome page.

Type two left-curly-brackets to see all the user variables you can include in the chat text. {{firstname}} will include the user’s first name from their Facebook profile.

See all the Facebook system variables — those automatically shared by default to Facebook Messenger marketers on the Customers.ai platform:

Facebook says:

Including your customer’s first name in the greeting message of both new and existing threads is a nice way to drive customer engagement.

WordPress live chat tip #2: Remind users they can always pick conversations back up in Messenger

One of the major advantages of Facebook Messenger customer chat with chatbots is persistent conversations tied to customer profiles.

Live chat and other on-site chat platforms don’t keep a history of chats and they certainly don’t tie chat history to a rich customer database that can inform marketing objectives.

Because we’re using Facebook Messenger, conversations can happen on mobile and desktop, in the Messenger app, on Facebook, and within your website chat widget. All with a unified chat history!

Facebook tells us to let users know that they can contact a business any time from the Messenger app:

Having a conversation begin on your website and continue it on Messenger is a new experience for many customers. Including text to remind people that the conversation can continue even if they leave the website is helpful context for navigating this new experience.

Facebook even gives us some helpful examples:

“If you ever need to return to this conversation, look for us in your Messenger inbox.”

“We’re currently out of the office but will reply as soon as we’re available. Look for a reply from us in your Messenger notifications.”

All the benefits of website chat — more conversions, quick answers for customers — with a laundry list of next-level unicorn advantages for using Facebook Messenger’s persistent chat, and Customers.ai’s Facebook Messenger marketing chatbot?

Get Customers.ai free and install your website customer chat widget in 10 minutes today.

Get Started with WordPress Live Chat in 2021!

Important next steps to get started with WordPress live chat plugins:

The post How to Add Facebook Messenger Chat to a WordPress Site [2021 Update] appeared first on Customers.ai.

Instagram has continued to be a big deal since I first updated this article in 2018. That’s why I’ve dedicated quite a few posts on Inc. to discussing why your brand needs to be on Instagram on 2022 and how you can make the most of it.

For one, engagement on Instagram is super high. That’s why many of the top brands in the world are on Instagram.

In addition, Instagram can help drive business and generate income for your company – even if you’re a small business.

One key to success on Instagram, naturally, is posting stunning visuals. If you need some inspiration, check out these seven awesome Instagram accounts.

But there’s more to Instagram than just beautiful and memorable images or even Messenger chatbots for Instagram. You also need a strategy to help grow your Instagram followers.

Before you know it, you’ll become an Instagram power user!

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Instagram Statistics Every Marketer Should Know in 2021

If for some reason you still aren’t convinced, just look at these +30 amazing Instagram statistics that you need to know:

1. Instagram user statistics are staggering. As of 2021, Instagram has more than 1 billion active users.

2. 71 percent of US businesses use Instagram.

3. Instagram usage by adults has grown by more than 2x since 2012.

4. Instagram is growing 5x faster than overall social network usage in the U.S.

5. Of Instagram’s 1 billion users, 500 million accounts use Instagram tools, such as Stories, every day.

6. There are over 2 million advertisers and 25 million business profiles.

7. Instagram reached 140 million US users in 2020.

8. 28 percent of adult Internet users are on Instagram.

9. Instagram is the second-most used social network among teenagers (ages 13-17).

10. 71 percent of the 1 billion monthly active users on Instagram are under the age of 35.

11. More than 85 percent of Instagram users live outside of the U.S.

12. 59 percent of Instagram users log in every day, while 35 percent log in multiple times per day.

13. A third of all mobile phone users visit Instagram at least once a month.

14. 13.2 percent of Instagram posts are videos.

15. The top 100 brands have seen engagement on Instagram grow by 53 percent year-over-year.

16. The average engagement rate on Instagram is 4.3 percent.

17. Adding a location tag to your Instagram post can increase engagement by 79 percent.

18. The top brands use, on average, 2.5 hashtags per Instagram post.

19. The average post on Instagram contains 10.7 hashtags.

20. It usually takes 19 hours for Instagram posts from brands to attract half of their total engagement.

21. Instagram posts with 11+ hashtags get about 80 percent interaction per 1,000 followers.

22. Instagram images with faces get 38 percent more likes.

23. There is no correlation between caption length and engagement rate.

24. Instagram users spent an average of 30 minutes per day on the platform in 2020.

25. Brands post, on average, 4.9 times per week.

26. Instagram users share more than 80 million photos every day.

27. The best days to post on Instagram are Mondays and Thursdays – just avoid 3 to 4 p.m.

28. 36 percent of B2C brands consider Instagram to be “very important” or “critical” to their social media marketing.

29. 13 percent of B2B brands rank Instagram as “very important” or “critical” to their social media marketing.

30. 81% of people use Instagram to help research products and services.

31. Adding Messenger to Instagram will create a 3.3 billion user network. Between Facebook Messenger users and Instagram Messenger users, that’s roughly 43 percent of the world’s population on one chat platform.

Getting Started with Instagram for Business

By now it should be crystal clear that you can’t afford to ignore the marketing paradise that is Instagram. However, using Instagram for business requires the same attention and maintenance as any other social media platform.

You’ll need Instagram marketing tools specifically made for success on the platform, as well as the basics, such as how to schedule a post on Instagram, and how to get followers on Instagram.

One great way to get started with Instagram for business is to simply copy what the best business accounts on Instagram are doing. And once you’re ready to start marketing on Instagram, here are 14 Instagram marketing tips from some of the best digital agencies on the platform.

Lastly, be aware of all new cool features on Instagram, such as Instagram Messenger. People have been begging to use the same Facebook chatbots that they use with Messenger for business on Instagram — and now they’re here!

The capabilities marketers gain with super interactive and fully automated chatbots on Instagram are many, such as engaging Messenger welcome messages.

Additional Instagram bot marketing tools available on a messaging platform like Customers.ai consist of:

• Full list of Instagram Tools from Customers.ai.
• Instagram automated messages.
• Instagram Messenger ads
• And the ability to generated a ton of leads, fast!

When you’re ready, learn more about chatbots in general, as well as how to use automated messaging tools for Instagram!

Instagram Statistics: Important Next Steps

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

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Sources: Instagram statistics (internal Instagram stats), eMarketer, Hootsuite, Inc.com, Oberlo.

Originally posted in Inc.com

The post 31 Amazing Instagram Stats You Need to Know About [Update 2021] appeared first on Customers.ai.

So should you be leveraging growth hacks for your digital agency?

The answer should be: Why wouldn’t you be trying to grow your digital agency?

The number one excuse that holds Donkey agencies back from the wonderful world of Unicorn Agency Land is that they “don’t want to be a big agency.” Some marketing agencies will claim that they are a boutique agency. This typically translates to: “My marketing agency is stuck, and I don’t know how to scale it.”

I gave this presentation at Mention Agency Optimization Day 2020. Watch the replay above and read on to see the hacks I used to scale my first company to a +300 employee PPC and SEO agency with tens of thousands of customers, managing over a billion dollars of ad spend. And get the slides here.

So why grow your digital agency at all?

Three reasons to grow your digital agency:

1. For money. You can make millions. You can speak at all the cool conferences. You can become an internet sensation.
2. For a challenge. Some people do things because, “why not?”
3. For a purpose. Create a valuable service that truly helps people. Participate in job creation that also helps people.

And thus, we present my top 5 growth hacks for your digital agency.

Agency Growth Hack #1: Be a little bit delusional!

Doesn’t the old saying go, “Dream as if you’ll live forever, live as if you’ll die today?”

Sure, the quote might be about living life to the fullest rather than scaling a digital agency, but it can be applied the same way. If you can dream as if you’ll live forever, why can’t you dream as if you’ll develop the greatest digital agency in the world?

In order to grow a digital agency to the top, you need to project a bold vision of that agency. Take a look at my business plan for my first company, before I started Customers.ai, from 2008:

The scale depicted by this plan shows the company’s total revenue increasing over one hundred times the starting amount in just three years. Talk about a lofty goal!

But, it worked.

The reason that having bold, bordering delusional, aspirations for your agency is the first step in scaling it is because of what these bold ideas attract (or rather, who).

A lot of people want to simply go to work, do the bare minimum to achieve their base goals, and go home. An agency with goals that show projection of over 100 times the starting revenue won’t attract these types of people. It’ll attract people that share those visions.

Having lofty goals for scaling your agency will attract the employees, partners, and investors needed to make those goals a reality.

Agency Growth Hack #2: Deploy the customer churn detectors and churn busters!

In order to successfully grow your digital agency, you need to have customers. But not just any customers – you need customers with a long customer lifetime – meaning they stay customers for a while!

The longer the customer lifetime, the more profitable the customer is. If you are churning customers after just a couple months, your agency business is not going to grow.

You want to retain customers for at least a year; better yet, keep them for over a year! The best you can do is to keep a customer for 18 or more months. This means they are likely to stick with you for the long haul, and will be the most profitable.

The average customer lifetime for marketing services is around 13 months.

How can you predict customer churn?

There are several ways that you can predict customer churn, and, using those predictions, you can take action to eliminate the possibility beforehand!

4 Ways to Predict Customer Churn

The biggest predictor of customer churn is the type of client option that your customers choose. Customers that choose the month-to-month client option tend to churn at a rate two times higher than the rest, because it’s the path of least commitment.

So what’s the churn buster in this situation? Eliminate the path of least commitment!

If you eliminate the month-to-month client option, you’ll sell less customers, but the customers you do sell will stay on for longer and be more profitable in the end, thus helping you grow your agency.

The second biggest predictor of churn is the customer’s pre-existing monthly advertising budget. This can also be viewed as the customer’s pre-existing commitment to the marketing channel.

Usually, the higher the monthly advertising budget, the more the customer has bought into whatever form of marketing your agency provides. This makes the customers more committed and thus, better customers. The most committed quartile of customers will churn at half the rate of the bottom quartile.

So what’s the answer here? How do you bust this churn?

Go up market! If you focus on finding bigger customers (much bigger customers), you’ll likely have fewer customers, but the customers you do have will have much bigger budgets and be far more committed to the marketing channel. These will be better customers overall and result in a higher profit for your agency.

The third biggest predictor for customer churn is mis-set customer expectations, or when you can’t live up to sales promises.

The way to defeat this problem is to look at the average customer value based on the sales representative who sold it. This way, you’ll be able to see if one particular sales rep is causing customers to churn; then you can take action accordingly.

Another way to deal with this problem is to disincentivize selling bad clients. For example, if you don’t pay your commission checks until 30-60 days into a client engagement, your sales representatives will be less likely to promise things that can’t be provided in order to gain more customers.

The fourth biggest predictor of customer churn is the 90-day Net Promoter Scores.

Net promoter scores (NPS) come from those surveys that often get sent out with questions like “How likely are you to recommend us to your friends or colleagues?” The answer is usually a number chosen by the customer from 0-10.

As you can see from this chart, a customer is only a promoter if they rank your agency with a 9 or 10. If they rank you with a 7 or 8, they are simply passive. And if they rank you from 0-6, they are actually detractors.

The NPS is calculated by subtracting the percent of detractors from the percent of promoters.

A good NPS is anywhere from 20-30%. If it is any less than that, you’re in trouble.

There are ways to manage and manipulate your score. If your agency has a lot of detractors and a bad NPS, do interventions! This can mean anything from a discount on a product to upgrading a client account to a more senior sales representative.

In addition, if someone says they are likely to refer your agency, ask them for that referral. Referrals can go very far in helping your agency grow. If you have a good customer give you a good referral, you will likely get more good customers.

Some churn-busting tips…

You can benchmark customer churn by using client service representatives.

Customer satisfaction and retention metrics should be reviewed monthly. You can incentivize great service by tying around 15% of a client service representative’s compensation to tangible performance numbers in terms of customer service rankings.

Believe it or not, a client’s happiness and satisfaction with their service representative is slightly more tied to client retention than account performance. To ensure a lot of happy customers, and thus a scaling agency, focus on training your client service representatives!

Another churn-busting tip is to hire more salespeople.

Obviously, the more people working to sell, the more customers are gained. This accelerates your agency’s rate of growth and decreases the customer churn rate. Both of these things result in accelerating the rate of revenue growth for your agency!

Here’s another churn busting tip: up-sell adjacent marketing services to established customers.

If you have established customers, it’s easier to up-sell them additional services than it is to find new business.

This also makes it harder for them to churn, because your agency is taking over so many parts of their business!

And a last churn-busting tip for you: use Facebook Messenger marketing tactics.

Messaging apps have surpassed social networks in terms of monthly active users.

So why not utilize this technology for your marketing?

In fact, Facebook Messenger marketing gets 10-80 times better engagement than email marketing or Facebook Newsfeed ads.

You can even use Messenger in your Facebook Newsfeed ads. Instead of clicking a link that takes them to a website, a potential customer will click a link that takes them to Facebook Messenger. This also captures their contact info. You can send these potential customers into Facebook Messenger chatbots that you host, and bring them to surveys, registrations or reminders, or segmentation and drip campaigns.

Chatbots are very influential in marketing. They also provide a differentiated value to your agency over others. Talk about scaling!

You can use Facebook Messenger marketing to put together an easy pricing proposal, charting a monthly retainer fee for your services. Here’s an example:

Now…let’s get back to growth hacks for your digital agency!

Agency Growth Hack #3: Growth Marketing!

Your agency’s purpose might be to do the marketing for your customers, but you can’t forget to market yourself!

Put time and energy into marketing your own agency to help it grow.

You can do this in a number of ways. Use popular marketing methods to catch attention. This can mean content marketing, or something completely different! Perhaps you can offer some of your services for free for a select number of people. This gets your product out there and shows potential customers what you’re made of!

It’s like sales events at car dealerships – draw attention to your agency!

Agency Growth Hack #4: Recruiting to grow your agency!

A good agency becomes a good agency when it has good people working for it and supporting it. A major growth hack for digital agencies is to focus on how and who you are recruiting.

It is a good idea to determine how you will spend your agency’s money. A good financial ratio splits the money three ways. One third will go to general administrative costs and cost of customer acquisition, including marketing and sales. Another third will go towards the costs of goods sold, meaning the cost of the software, and the hiring of employees. And the final third will be the net profit; money that you can drop to the bottom line to cover taxes, etc.

Here’s three agency scaling hacks that will help you recruit the best candidates for your agency:

Have an internal training department for client service representatives. This will allow you to hire your service reps at a lower cost and train them to do the work.

Have employee non-compete agreements in employment documents and client contracts. This way, you can take action against employees that move to work for competitor agencies.

Have an amazing work culture. Having a beautiful office is a perk in its own right. But making sure people don’t want to leave your agency will mean your employees aren’t only there to do a job; they actually like where they work. This will lead to better performance. In addition, employees who genuinely love where they work will refer more good people to work for you.

And finally, the last marketing agency growth hack…

Agency Growth Hack #5: Cold Emailing!

Now, this doesn’t necessarily mean spamming your customers and potential customers with email after email. It’s more about supplementing traditional inbound marketing with outbound prospecting.

It’s important to note that you should do your outbound prospecting from a different email domain.

So how do you go about cold emailing as a digital marketing agency growth hack?

First, get a list of emails. You can do this by manually searching for emails  using tools like Hunter, if you happen to know the name of a person or company that you want to email. You can also buy lists from tools like ZoomInfo or LinkedIn Sales Navigator. Or, you can use a Scraper like the Phantom Buster Facebook Group Extractor to collect information.

And then…bombs away!

Here’s a couple tips about cold emailing:

Use an email list verfier service. This will ensure that you have minimal deliverability issues and the majority of your emails actually get sent.

Increase email deliverability by sending emails to friends and family. Tell them to open and reply to the emails!

Fly under the radar. Instead of going crazy and sending hundreds of emails a week, go slowly. Send around 10 or so emails a day. This makes engagement rates higher because people are less likely to feel spammed. There is software that will do this for you automatically.

Make emails more engaging. Low intent means low engagement rates (around 3 to 5 times lower, in fact!).

Use intent signals. Obviously you have to find ways to make your emails more engaging, and one easy way is by using intent signals. These include changes in management, a company moving, and similar things. This means you’ll send out fewer, but more targeted, emails that are more likely to be clicked on.

And…

There’s 5 great growth hacks for digital agencies. Let’s recap this journey from Donkey Agency Land to Unicorn Agency Land:

1. PROJECT a bold vision for scaling your company.
2. DEPLOY the churn detectors and churn busters.
3. HACK your growth. Use the latest marketing strategies and outbound marketing.
4. EXPAND. Offer adjacent marketing services and charge more.
5. HIRE great employees. Train people yourself.

And finally…

6. ACCELERATE. Grow your agency as fast as possible to maximize exit valuation.

With those steps, you’ll be in Unicorn Agency Land. Your agency will be scaling faster than you can even keep track of, and you’ll achieve whatever it was that led you to leverage digital agency growth hacks in the first place.

Important Next Steps

The post 5 Digital Marketing Agency Growth Hacks & 4 Ways to Reduce Customer Churn appeared first on Customers.ai.

Today there are 400K Facebook chatbots in the world, helping businesses get more leads, close more sales, recruit talent to their teams, and save money with automation.

A Facebook Messenger marketing chatbot has a wide range of functionality and at the end of the day, marketing bots have a direct impact on boosting your bottom line.

But how?

And more importantly, how can you leverage Facebook Messenger automation for your own company?

Read on for 20 ways to use Facebook chatbots for business today.

You’ll see real-life use cases of how to use Facebook Messenger for business.

Don’t have a chatbot just yet? Build a free chatbot using Customers.ai in under 5 minutes. It’s easy. Monkey see, monkey do.

Join Today’s Webinar with Larry Kim!

Or Register for the Free Replay

Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

Save my Free Seat!

How to Put Facebook Chatbots to Work for Business

Building a bot is surprisingly easy. However, achieving your goals with a Facebook chatbot takes a little more strategy.

We’ve broken down how to get started with Facebook Chatbots for business into three goals. Pick a focus to get started.

• Goal I. Prospecting & Nurturing Leads
• Goal II. Increase Conversions & Customer Retention
• Goal III. Automate to Boost Efficiency

Goal I. Prospecting & Nurturing Leads with Bots

Get more leads from Facebook, qualify those leads, and then nurture your leads to customers with multi-channel drip campaigns.

1. Grow Your Contacts to Generate Leads

Anytime someone responds to the live chat widget on your site, you’ll capture them as a contact in Customers.ai. This happens automatically. But, you can take that one step further with Facebook auto-responders. Basically, these posts auto-respond anytime a friend or fan interacts with your content.

Learn how to hack growth organically with a Facebook auto reply bot here. Facebook advertisers can use Facebook Click-to-Messenger Ads to grow contacts with ad budget and laser-focused audience targeting.

Check out these 4 lead generation tactics to get email addresses from Facebook in order to build your contact lists.

2. Run Giveaways to Get More Contacts

Who doesn’t get excited over a product giveaway? You can use your bot to inform your audience and encourage them to enter. Achieve that 20% average click rate.

This unicorn of how to do a giveaway on Facebook generated 200 quality leads that turned into major sales:

When you’re ready to launch your own Facebook Messenger chatbot contest take a look at Customers.ai’s guide and featured examples.

3. Share Insider Knowledge via Facebook Chatbots

Everyone wants to be on the VIP list, right? Offer your future customers a way to stay on the inside track with your company. Then make your audience feel important with Messenger updates.

Send out a chat blast to let them know about a new store opening or an exciting product announcement first. Sure, put the news on social media and send an email, but give a heads-up to your Facebook Messenger bot contacts first to treat them like the insiders they are.

Give Gary Vaynerchuk’s VIP Facebook chatbot a spin to see how Gary Vee keeps Messenger subscribers on the inside track.

4. Make Messaging Interactive & Engaging

Messenger chatbots are a great opportunity to showcase your brand voice and personality. Keep text succinct. Use GIFs, entertainment, and witty copy to connect with users.

Want to get on the list for Customers.ai’s engaging chat blasts? We always demonstrate the ways you can use Messenger chatbots in engaging and interactive ways. Subscribe to our updates and see what’s possible with Facebook chatbots 2x a week!

Yeah, we think our bot is pretty engaging, but don’t take our word for it. Check out what Baby Got Bot’s Kelly Noble Mirabella has to say about ways to humanize your conversational chatbot to make it super engaging and interactive.

Take a look at these 10 tactics guaranteed to increase engagement on Facebook for more ideas! 

5. Personalize Messaging with a Facebook Chatbot

With Messenger chatbots, you know who you’re talking to. That’s because it’s tied to the Facebook user. Optimize their customer journey to increase sales by sending customized content and products based on their interests.

It’s easy for marketers to leverage personalization with Facebook chatbots because you can use system attributes and custom chatbot attributes right in the messaging. Chatbot software, like Customers.ai, gives you the ability to segment your audience and serve up relevant content via lists, attributes, and tags.

6. Revamp Email Marketing

You have a whole new channel to reach your customers. And guess what? It has much higher rates of engagement than email. So, leverage that power to sell products online using chatbots. 

However, we’re of course not advocating for you to stop using email. Quite the opposite actually. One of the reasons why chat and email marketing tools aren’t competitors is the distinctly different communications style of each medium.

When prospects are chatting with a bot, they’re engaging with your brand, which is a great time to capture their email.

Chatbots are an excellent tool for email capture because they’re interactive, convenient, and instant. Additionally, bots can be connected directly to an email marketing platform to send contact data, including email addresses automatically.

So, use an omnichannel chatbot in tandem with your email to grow your email list fast. Test out drip campaigns and experiment with messaging and psychological marketing principles to get results.

7. Qualify Leads using Facebook Chatbots

Screen your inquiries with questions so that by the time they get to your customer support chat team, there’s already information to act on.

Ask questions of your Facebook chatbot contacts and engage them in two-way conversations where you can find out what they like and need. This is an important lead qualification that your Facebook chatbot can do in a natural, mobile-friendly conversational interface.

A great way to engage contacts and get them the information they desire, is to build what’s known as a menu-based chatbot. With Customers.ai, you can add a menu-based bot to your website chatbot, Facebook Messenger bot, Instagram Messenger bot, and others.

Follow-up with your leads with a chatbot funnel designed just for them and with your sales and marketing as appropriate.

Learn how to create a Facebook Messenger funnel that drives conversions in this guide.

Goal II. Increase Conversions & Customer Retention with Chatbots

Next, we’re going to cover how to improve and groom customer relationships using Facebook chatbots.

Join Today’s Webinar with Larry Kim!

Or Register for the Free Replay

Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

Save my Free Seat!

8. Highlight Promotions via Facebook Chatbots

Sending promotional messages via chatbots should be commonplace for today’s digital marketer! Customers are more likely to open what you send out on a Messenger blast than they are the average email.

This is the latest, and most effective, form of direct response marketing, which is designed to elicit an instant response by encouraging prospects to take a specific action. One direct response marketing example would be to send a chat blast to your Facebook contacts offering an exclusive deal via Messenger Sponsored Messages.

So, send out a sale announcement, as well as a 1-hour left reminder, or any combination that you’d like.

There’s an art and a science behind using Facebook chatbots to send promotional messages. Read the guide to Facebook Sponsored Messages Ads to learn everything there is to know.

9. Extend Special Offers to Key Audiences

Send out discounts and offers through Messenger, exclusively to your chatbot audience.

Check out how IMStonegifts sends exclusive offers to Facebook chatbot subscribers to drive sales and brand loyalty.

These work great and are one of the best Facebook retargeting strategies available to digital marketers in 2021.

10. Send Exclusive Invitations via Facebook Chatbots

Have a rewards program or a beta test running? You can target specific customers and invite them through your Messenger chatbot. It sounds simple, but it can do a lot for your customers’ experience.

Celebrity and social media influencer Christina Milian uses a Facebook chatbot as an ecommerce storefront and a channel for sending exclusive invitations to connect more deeply. 

Learn how Customers.ai was able to generate half of their event registratns at a CPA (cost per acquisition) of under $2 from this amazing Facebook Messenger ads example.

11. Make Checkout / Conversion More Engaging

Improve your customer’s experience with order processing. Using Facebook Messenger chatbots, you can offer up engaging order status updates every step of the way. Showcase your brand voice and make the waiting step of the process more enjoyable for everyone.

Get the complete guide to Facebook Messenger chatbots for ecommerce here.

12. Offer Add-Ons and Upsells via Facebook Chatbots

You know you can increase sales by upselling. So, don’t limit add-ons and upsells to email marketing and your site interface. Use your Facebook chatbot. And make it fun. If you know what customers ordered, you can now target them with complementary products.

There three big money-making tactics you can use to sell products online using Facebook chatbots:

1. Run promotions to chat marketing contacts.
2. Send highly personalized messages and ask valuable questions to gather feedback and data.
3. Send non-sales content to chat contacts to nurture, educate, and engage your audience.

Learn more here with this step-by-step analysis of how to sell products online using Facebook bots!

13. Get Customer Feedback using Facebook Chatbots

Ask for feedback and reviews with pre-filled buttons and easy-to-click designs. And then actually listen to that feedback. Not only can this help improve your product, but it’ll show you care about what your customers have to say.

This simple survey Facebook chatbot example will show you how easy it is to take a survey with a bot. And here’s the guide to how to run a customer survey with a Messenger bot.

Goal III. Automate to Boost Efficiency

Your Facebook chatbot is up and running. Now what? Make your job easier and start automating. This strategy is a no-brainer. Improve customer experience and save your team time.

14. Send Order Updates or Event Reminders in Messenger

If your customer or contact is connected to you in Messenger, or even signed up for that event or asked to receive order updates through Messenger, you can keep the chat convo going. Integrate your chatbot to your other business applications to give your customers a seamless experience while you save time through automation.

Even better, by using Messenger tools to get more SMS subscribers, you can implement automated appointment reminder text messages. 

Not only do scheduling assistant chatbots save you time and money, but just as important, an appointment reminder SMS bot is super convenient for your clients to use. Additionally, sending business appointment reminders to customers through chat reduces missed appointments by 26%, and 67% or people would rather text with a business about scheduling than by email or phone.

Learn how to build an appointment reminder text chatbot for Facebook or SMS to increase your bottom line with the clients you already have!

15. Be Available 24/7 with Answers to FAQs with Facebook Chatbots

Got a list of FAQs? Repurpose the content and add it to the Facebook chatbot. Not only will this create fast responses for your visitors (and everyone appreciates instant information) but it will improve efficiency. Now, your customer service team doesn’t have to answer one question dozens of times and can focus on other important tasks. 

Yes, you already have your hours and location on your site. But, don’t make your visitors search. Add the basic details to your Facebook chatbot: hours, location, contact information, maps. For easy accessibility, install the best Facebook chatbot on your website.

Ready to roll? Here’s how to answer FAQs in Messenger in 3 steps using Customers.ai.

16. Fix a Service or Support Bottleneck

Do you have an info@company.com email address that never gets answered? Or a few negative reviews because of a customer service line that’s not 24 hours?

Look for holdups and incorporate solutions in your Facebook Messenger chatbot. You can even notify a sales or customer support team if someone talking to your chatbot needs help. Jump into the chat conversation with live chat takeover any time. That’s the beauty of automation.

Furthermore, the best chatbot software should strive to create a better CX (customer experience) from the first touchpoint with a prospect to actions that help to retain long-time customers.

There are incredible benefits to gain from customer support chat software, such as:

• Increased customer loyalty, sales, and revenue as a result of live chat, according to 79% of businesses surveyed.  (Kayako)
• A 10% lift in AOV (average order value) when a buyer’s journey includes customer support chat. (ICMI)
• Chat support (41%) is preferred to phone support (32%), email support (23%), and support via social media (3% ). (Kayako)

And by using a unified omnichannel live chat inbox, you can field customer quesitons around the clock from your Facebook chatbot, your website, Instagram Messenger, SMS, and other chat channels! 

17. Drip Content in Chat for Increased Reach using Facebook Chatbots

White papers, eBooks, guides, infographics, tools like Google Chrome Extensions—if you’ve got it, send it. Push out in automated messaging sequences (aka drip campaigns) encouraging users to download the tool or content most useful to them. The more personalized, the better.

Designing and launching Facebook chatbot drip campaigns are free to do with Customers.ai! This interactive chatbot drip campaign example will give you a sense of what the experience is like for customers. Create a chatbot drip campaign for your business with this guide.

18. Get Better Survey Results using a Facebook Chatbot

Sending out surveys is a breeze with chatbots. You can even set them up on a drip campaign so customers get them 3 days, 10 days, or any interval, after their experience with you.

Facebook Messenger surveys created in a chatbot builder like Customers.ai are:

• Quick and easy to fill out.
• Mobile friendly.
• Have high engagement rates.
• Save your survey info in customer profiles.
• Allow for follow-up messages.
• Deliver super-high marketing value from both a data and conversion standpoint.

Get more responses by pre-filling answers so all users have to do is click. See chatbot templates here, including a survey chatbot.

19. Repurpose Content

Don’t reinvent the wheel. If you have content, you can get creative and reuse that content to delight customers with your chatbot. Segment users and push content related to their purchase or interests.

20. Automate Appointment Scheduling using Facebook Chatbots

In a service-based industry? Have workshops or tutorial classes? Automate sign-ups and appointment scheduling for a more seamless process.

When Sephora implemented its appointment scheduling Facebook chatbot, the rate of appointments rose 11%!

Facebook Chatbots: Important Next Steps

There are never-ending possibilities when it comes to these smart bots, so focus in on a few ideas and get a jumpstart on Messenger chatbot marketing today.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Have any questions? You know where you can reach us – right at the Facebook Live Chat bot in the corner of this page.

And don’t forget:

The post 20 Ways to Unlock Facebook Chatbots for Business in 2021 appeared first on Customers.ai.

What went wrong?

First let’s take a look at marketing agency doing everything right.

Sharkey’s Cuts For Kids had a goal of shattering previous records and launching the largest Grand Opening in the most cost-efficient way.

The hair salon worked with Almost Magical Marketing, a Customers.ai Premier Agency, to launch Facebook ads that click to Messenger where a Customers.ai chatbot enters new clients in a giveaway, delivers a voucher, and assists applicants in booking their appointment for Grand Opening Day.

The result was a record-breaking opening day that cost 58% lower cost than previous campaigns.

Source: Customers.ai case study

In 2018, brands were surveyed to find out what they wish their marketing did better.

Or their marketing agency did better, specifically.

The #1 reason companies are dissatisfied with their marketing agency is a lack of innovation.

Source: Hannapin

This tracks with marketing agency owners I’ve talked to who say there are two types of clients: 

• Clients who want their agency to do everything
• Clients who hire a marketing agency to train their team so they can eventually fire the agency

I’ll admit I’m part of the second group. 

I recently broke up with an agency because we had picked up on all the tricks up their sleeve and they hadn’t brought any innovations to the table to grow our leads.

If you want to be irreplaceable as a marketer, or as an agency, here’s my tip: Invest in your skills with cutting-edge marketing tactics and strategies.

I started Customers.ai in 2017 because I saw an opportunity to be on the forefront of what I knew would one day be an essential marketing channel: automated chat and text messaging.

Then came COVID-19. 

The pandemic has been a true disruptor to business.

There have been winners and losers in the transition to total reliance on online commerce.

What do the winners have in common?

Innovation.

Pivoting to be where their customers are.

News flash: Real-time chat and text is the way we stay in touch with everything critical to our lives.

Yet at last count only 2% of businesses use chat marketing automation in their customer communication and marketing strategy.

If you’re reading this, you might know that scaling real-time instant chat and text messaging is what Customers.ai does.

And on Wednesday, October 7, at Chat Marketing 2020 Virtual Summit we’re sharing the fool-proof playbooks that Customers.ai’s fastest growing customers are using to:

• Drive tons of customers into your inbox using Facebook Messenger ads that convert
• Grow an SMS marketing list to create a direct line to customers text message app
• Boost ecommerce revenue +13% with on-site chat
• Sign more marketing agency clients and get bigger contracts with chatbot services

This summit is for you if:

• You want your business to grow
• You want to learn more about scaling leads with chat marketing
• You see the writing on the wall and it’s time to do real-time customer communication
• You’re driven to be an innovative, irreplaceable member of your team

Why I Fired My Agency: Important Next Steps

The post Why I Fired My Marketing Agency (and How to Be an Irreplaceable Marketer) appeared first on Customers.ai.

The webinar contains advanced chatbot marketing tactics and pricing models for Facebook Messenger services designed for agency marketers:

✓ Quick intro to Messenger marketing
✓ How to 10X results for clients with 3 case studies
✓ Product demo for chatbot campaign setup
✓ Finding clients and pricing chatbot services appropriately
✓ Special offer for agencies
✓ Q&A

Customers.ai works with marketing agencies to grow their monthly retainers by servicing clients with high-impact, high-ROI marketing agency bot campaigns for Facebook and Instagram Messenger, SMS, live chat, and more.

Sharing three killer case studies of unicorn return was our special guest, Samir ElKamouny, co-founder and Chief Growth Officer at Customers.ai agency partner Fetch & Funnel.

Watch a replay of the chatbot marketing agency webinar: How To Turn Your Agency Into a Unicorn with Chat Marketing

And for the full presentation deck, take a look here:

A full run-down of the chatbot marketing agency webinar and chatbot case studies is below.

Watch our first webinar “Getting Started with Facebook Messenger Marketing: Customers.ai 101” here.

3 Facebook Messenger Chatbot Campaigns and How to Execute Them

Samir’s digital marketing agency specializes in customer acquisition through online advertising, influencer marketing, conversion rate optimization, and recently, chatbot marketing software.

“In a few years, Facebook Messenger will be the biggest digital channel,” he tells clients.

Samir’s seeing great results by getting clients around the email promotions tab and in front of customers with push notifications via Facebook Messenger

The fantastic results of these chatbot marketing campaigns he shares with us.

Chatbot Case Study 1: Facebook Ad Coupon Bot

→ Coupons, discounts, promotions, cart abandonment

There’s a little-used Facebook ad type: the click-to-Messenger ad.

Click campaigns send traffic to your website landing page anonymously. You have no way of knowing who visited and no way to follow-up if they leave.

Click-to-Messenger ads meanwhile:

• Engage your audience on their own turf
• Get higher usage and effectiveness for promos
• Reduce cart abandonment
• Generate sales
• Increase ROAS

These Facebook Messenger ad campaigns are a type of direct response marketing. Direct response marketing campaigns are characterized by their ability to drive immediate engagement and sales.

A Messenger ad features the “Send Message” button:

Click “Send Message” results in an engaging Messenger chat page you design in Customers.ai:

The quick how-to on a send to Messenger ad:

1. Use the Send to Messenger ad format.
2. When the user clicks on the “Send Message” button on the ad, it opens a Facebook Messenger page.
3. The user clicks the CTA, opting into the offer.

Ready to see some impressive ad performance?

Samir’s marketing agency used Messenger ads targeted to their client’s abandoned cart audience and saw 1113% increase in conversion rate and 50X return on ad spend!

Facebook ad performance before chatbots:

• 7.5x ROAS
• $234.53 CPA

There’s room for improvement there.

Facebook ad performance with chatbots:

• 50.4x ROAS
• $33.83 CPA

Ohhh yeah!

To start running Messenger ads for your clients, the setup is simple:

See how to set up Facebook Messenger ads in our blog tutorial and for a quick video and Messenger ads best practices, check out the Customers.ai help portal.

Chatbot Case Study 2: Lead Gen Bot

→ Webinar registration with Zapier integration

Webinars are great B2B marketing tools for businesses to provide an interactive education experience.

Doing lead gen like webinar sign-ups in Facebook Messenger has key benefits.

(By the way, there’s a pre-made lead gen template in Customers.ai’s chatbot templates.)

Benefits of lead generation via Facebook Messenger:

• Minimal friction, super easy to register or opt in
• More leads at a lower cost
• Significantly more engaging for users
• Lead qualification
• Easily guide users through a funnel

When a user enters into a chat session with Customers.ai, Facebook automatically gives first name, last name, gender, location and Facebook ID permission for Messenger. Plus, all chat sessions are identifiable.

This data is added as a contact in Customers.ai.

Contacts can be enriched with more data collected in session, like email, phone number or the type of product they are interested in.

All the data you used to have to ask for in long contact forms can be collected in mobile-friendly chat sessions!

Where webinar registrations cost around $15 each previously, the cost per webinar registration dramatically dropped to $1 using a chatbot for sign-ups:

Another win for chatbots in webinar registration: Webinar attendance is higher thanks to event reminder blasts with push notifications in Messenger chat.

But not everything needs to be done via Messenger chatbot software.

Instead, you can also use Customers.ai OmniChatⓇ to send reminders to segmented audiences via SMS text message blasts, or even ping them via live chat the next time they visit your website.

See our blog tutorial How to Do Webinar Sign-ups and Engaging Event Reminders with a Messenger Chatbot to set it up for your clients next.

Chatbot Case Study 3: Product Recommendation Bot

→ CRO, alleviate funnel bottlenecks, lead qualification

Here’s a generic example that shows the power of building an if-this-then-that chatbot. Ask them a question and when they answer you have an automated conversation with them.

For this client, the number one barrier to selling a $1,500 electric skateboard is that people aren’t sure what size to get.

So Samir built a chatbot that asks three simple questions:

• How tall are you?
• What’s your riding style?
• What’s your snowboard stance?

Boom, the user gets their recommendation for skateboard size:

They embedded this bot on the website with a button so it’s easy to find and interact with.

As a follow-up, they introduced an automated drip campaign with timed messages.

The first message on the following day is, “Thanks for using our sizing bot. Do you have any questions or need additional assistance?”

This opens up a dialog with their customers, a powerful tool for improving conversions. How powerful?

These 60-day results say it all:

1. 500+ visitors have used the sizing bot
2. 12% increase in Avg. Monthly Sales

Plus, the business can message users later with follow-up deals, promos and content. That’s a lot of marketing power.

You can create your own product recommendations, taking people down any pathway, setting attributes that let you follow-up with relevant messaging.

Positioning and Pricing for Agency Chatbot Services

Samir has actionable recommendations for how to start building your chatbot services business:

These tips allow you to specialize and find clients:

• Pick an industry to target, like gym, real estate or ecommerce.
• Create a demo chatbot in that industry. Seeing the chatbot in action is the most powerful sales tool. Build a showcase case study.
• Demo your chatbot example and review your case study.
• Focus on the results that you can get for them. You can get them significantly better results doing the same Facebook ads (targeting and offers) moved to Messenger.

When it comes to pricing your chatbot marketing services, here’s some advice:

Start with something small but impactful for free. Offer it to your current clients for free. If you already run Facebook Ads for clients then ads are a logical place to start. It’s the easiest way to get started and you get the case study data.

When it goes well and you have case studies and examples, you can move to point-based pricing. This is pricing based on how many functionalities are in place, like auto-drips and blasts you build out:

• Functionalities are landing pages in Customers.ai.
• Drip campaigns are auto-drip sequences programmed for any audience segment.
• Opt-in points are like ads or campaigns to get more contacts.
• Blasts are sending out content to your list.
• Webhooks are the setup of integrations with other business applications, like the CRM, email marketing platform, webinar platform and more.

You might eventually graduate to value-based pricing, a fee that estimates the value that the project brings to the client. An agency can always charge based on time, or deliverable, but you probably want to charge for value because that’s when profits become exponential.

Bonuses for meeting a set goal for new contacts or sales attributed to the bot is a type of value-based pricing strategy you can employ immediately.

Check out our digital marketing agency pricing guide to maximize revenue for both your agency and your client!

Differentiating Your Services with Chatbot Marketing

If you message a big brand and tell them that you’re going to improve their AdWords performance, they’ll probably pass on the offer. 

If you tell them that you’re going to build a chatbot for them, they’re going to be interested.

They’ve been paying attention to chatbots and have heard of them, but they don’t have the resources and expertise in-house. Building the best chatbots for business are an easy way for you to get noticed by clients.

When you have the proven results and can show the value and a chatbot demo you can show people, you can charge according to the business receiving the services, what the bot is going to do and the value you’re going to bring them.

Chatbot Marketing Resources for Digital Agencies

Customers.ai has a plethora of resources for digital marketing agencies. 

We have great relationships with our agency partners, and continue to be amazed by the returns agencies get by selling chatbot services to clients.

Start by watching the Marketing Agency Growth Accelerator Summit with Larry Kim.

Or, if you prefer print, here are our latest knowledge bombs to help you grow your client portfolio, increase your average deal size, and win more business:

• Text Marketing for Agencies
• Marketing Agency Pricing Guide 
• Affiliate Marketing Tools
• Marketing automation tools for agencies
• How to leverage web chat for agencies
• Digital Marketing Agency Tools 

Customers.ai agency Team Plan partners get advanced web chat marketing automation features, multi-page and multi-user dashboard, and new client referrals as a certified Customers.ai agency.

Be a Unicorn in a Sea of Donkeys

Important next steps:

The post How to Grow an Agency Business with Chatbot Marketing Services appeared first on Customers.ai.

But in order to gather more leads, your business can’t be publishing donkey-level Facebook posts all the time.

Here’s the thing: Facebook’s news feed algorithm only gives visibility to posts that have engagement.

The more active engagement, like comments, on your Facebook posts, the more people will see them.

So here’s a unicorn tactic for higher Facebook post engagement which will help you increase your leads….

The Facebook post auto responder is a Facebook tool that helps your business engage customers, expand reach, and, most importantly, convert your commenters into leads.

Today I want to inspire you with 5 ideas of how you can use a Facebook bot auto responder to convert commenters into leads.

Then we’ll make this comment guard together.

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What is a Facebook Auto Responder?

The concept of a Facebook auto responder is simple.

It’s actually a Facebook auto reply bot that automatically sends a message to any user that comments on a Facebook post that is set up with one.

These bots go by different names — Facebook auto responder, auto reply bot, comment guard — they all serve the same purpose:

Turn the people that comment on your posts into named contacts that you can message privately and personally.

The process is simple:

• Build a Facebook auto responder
• Set up a compelling Facebook post with the bot
• Wait for users to comment
• When users comment, the bot will automatically send them a message

The best part is, when the user responds to the bot’s message, that user will be added to your Facebook Messenger contact list.

If the bot requests more user information, such as email or phone number, the user can be added to your business’s other contact lists!

Piece of cake.

There’s some secrets to having a Facebook auto responder that gets unicorn engagement and gathers tons of leads.

First of all, you’ll want to make your Facebook post compelling, so that people will want to comment on it.

Some great ways to guarantee comments are:

• Offering services
• Hosting contests
• Asking open-ended questions
• Giving discount codes
• Entertainment and user interaction

If you create a post offering a discount code, for example, you can encourage users to comment in order to receive the code.

Then, you can set up your Facebook auto responder bot to request the user’s email before giving them the discount code.

Boom!

Now you’ve increased your engagement by encouraging a lot of users to comment on your post, and collected tons of leads using your Facebook auto responder tool.

5 Ways to Use a Facebook Auto Responder to Get More Leads & Increase Engagement

There’s some awesome examples of Facebook auto responders in the wild, so here’s some ideas to inspire you to create your own…

B2B Services

Businesses aren’t always interacting the most with everyday Facebook users.

And there’s no reason that Facebook auto responders should be limited to use by B2C companies.

Companies that provide B2B services can get just as much use out of this Facebook tool.

Here’s an example from Search Engine Journal:

This is a question directed at marketers and people who know marketing well — otherwise, why would they have left behind any marketing tactics in the first place?

Users comment on the post in order to receive SEJ’s list of outdated marketing tactics.

Here’s the result:

First, they send a message with the content of their original post, asking the user to type “ghosts” in order to receive the list.

So, I typed “ghosts,” and…

The bot sent the list, complete with ghost GIF.

Offering B2B services like white papers, lists, etc. in exchange for connecting in Facebook Messenger is an exchange of value to collect leads.

Converting commenters into leads through posts like this is as simple as asking the user for their email and emailing the list to them instead.

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Contests

A great way to get folks engaged on your post is to host a contest.

Businesses host contests all the time; prizes can include giveaways, discounts, free products, or things that aren’t even related to the company.

People love contests, so these types of posts tend to get a lot of engagement — especially if entering the contest is as simple as commenting on the post!

That’s why using a Facebook auto responder for a contest is a great way to convert more users into leads.

Check out this example of a contest demo bot responding to users that commented on the contest entry post:

All users do is comment the name of their favorite football team, and the Facebook auto responder sends them a message.

There is one thing to be mindful of when your posts involve contests, giveaways, or specifically asking people to comment: steering clear of Facebook’s cautions around engagement bait.

Facebook has rules against posting engagement bait, which simply means posts that goad users into interacting.

It’s important to be mindful of Facebook’s Newsfeed Guidelines when setting up your Facebook auto responder bots, otherwise your posts might get removed.

Open Ended Questions

On the topic of avoiding engagement bait, here’s an example of a post that could be set up with a Facebook auto responder without specifically asking people to comment, like, or share the post.

Asking open-ended questions allows people to share things (which we all love to do!).

Consider creating a post that asks users an open-ended question where they can type whatever they want for an answer.

Examples of these are “What’s your favorite food?” “what’s your favorite color?” “what’s your dog’s name?” etc.

Check this out:

I posted a simple question on the Customers.ai Island Facebook group.

This wasn’t set up with a Facebook auto responder, I was simply posing a question.

But, look at that!

It has 309 comments of people sharing where they’re from.

If this was a post on my Facebook business page set up with a Facebook auto responder, that would have been around 309 potential leads.

Discount Codes

Offering discount codes will definitely boost engagement, leading to greater post visibility and helping your convert more users into contacts.

Here’s an example from another Customers.ai demo bot:

Notice how this post does not explicitly ask users to comment on the post in order to receive the discount code.

It says “Let me know below!”

This way, users know to comment on the post, but it isn’t in direct violation of Facebook’s engagement bait rules.

User Interaction

As we’ve covered, more engagement means more leads.

And in order to get more engagement, a post needs to be compelling.

What better way to interest users than making them part of the fun?

Facebook posts that promote user interaction tend to do well.

Posts like this can include guessing games, silly quizzes, riddles and other fun topics.

Take, for example, this tweet of mine:

It’s simply a photo of a chalkboard with a riddle written on it.

The riddle is silly and fun, so it sparked users to comment…a lot!

Most commenters got the answer right.

The riddle has no question mark at the end, so it’s not a riddle at all — it’s simply a statement!

Regardless of how silly the riddle was, it got a lot of engagement from users online.

Now, if this tweet was a Facebook post set up with a Facebook auto responder, it would have still gotten a ton of engagement — but that engagement would have generated leads.

Because if this riddle was in a Facebook post with a Facebook auto responder, the bot would have reached out to anyone who commented on it, offering them the answer.

Then all of the folks you see tweeting the answer here (and over 100 other replies you don’t see!) would have been converted into leads that I could reach out to again.

In fact, let’s make this exact Facebook post auto reply bot together in Customers.ai now. Comment on this post to see the final comment autoresponder in action.

How to Build a Facebook Auto Responder in 3 Steps Using Customers.ai

The first step to building any bot is to sign up for the free Customers.ai chatbot builder.

This is where you’ll get started by creating the Facebook Messenger funnel that your bot will follow with its dialogues.

To get started, sign up for Customers.ai and connect your Facebook page. Then you can follow along with these steps.

From the Facebook tools in Customers.ai, go to FB Comment Guards.

Step 1: Name the comment guard and the choose the post you want to add this comment guard to from the drop-down of your recent Facebook Page posts.

With Customers.ai’s Free Forever Unlimited Contacts plan, you can make a comment guard that triggers on every comment on every post of your Facebook Page. It’s called a Catch All Comment Guard and it turns every commenter into a lead you can follow-up with using Customers.ai.

If you upgrade to Customers.ai PRO (see all chatbot prices here), you can select a specific post for the bot to respond to.

Step 2: Write the conversation that your bot will have with your Facebook post commenters.

Your first question will be what the bot says to people as soon as they comment, so ask a question that matches whatever you included in your Facebook post.

In my Twitter riddle example, I’m going to ask “would you like to know the answer to the riddle?” and I give people a thumbs up emoji to enter the conversation. I follow up that question with the answer to the riddle.

As soon as the commenter clicks that thumbs up emoji (or says anything to the bot) they are now a lead in Customers.ai. Facebook automatically provides businesses with that users name and basic info like where they are located, their gender, their language, and more useful lead qualifying information.

Because it’s useful to get more lead info like their email address, I’ve added a question to collect their email, where I will send them a follow-up.

Step 3: Set up a frequency cap (how often in a given period someone can comment and get this autoresponder.

And that’s it! Click “Activate” and now your Facebook Post autoreply but is running and ready to collect leads from everyone who comments on your Facebook posts.

And that’s it!

You’ve created your Facebook auto responder and connected it to your post(s).

If you want, you can boost your Facebook post for more visibility, or you can leave it to gather comments from organic traffic.

Either way, whoever comments on your post will become a new lead — and it only took a couple of minutes.

See this whole lead generation chatbot flow in action by leaving a comment on this post.

Who Will See Your Facebook Auto Responder?

Unfortunately, it can be tough to get out of donkey territory in terms of views and engagement for your business on Facebook.

But there are ways to improve your chances of unicorn posts!

Using a Facebook auto responder helps to boost engagement, increase reach, and promote brand awareness for your business.

This great tool also guarantees leads by using Facebook Messenger automation to collect user information and convert more commenters into customers.

Now’s the time for you to head over to Customers.ai and create a Facebook auto responder for yourself.

Watch your engagement boom and your contact lists grow!

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Important Next Steps

The post Convert Commenters Into Leads with a Facebook Auto Responder for Page Posts (in Just 3 Steps for Free!) appeared first on Customers.ai.

I know. A bold claim, right?

But you don’t have to take my word for it. There are Facebook Messenger Ads case studies to prove it.

So, why do you care?

Facebook advertisers have to keep up with more competitors jumping into the ring than a WWE match and more changes to audience targeting categories than Beyonce’s Super Bowl halftime show wardrobe.

via GIPHY

Not to mention new Facebook ad formats, objectives, and rules that are added constantly.

Someone, please remind me, why do we marketers wrestle with Facebook Ads?

Maybe it has something to do with the 6.8 billion collective monthly active users across Facebook’s family of apps?

Yep. Let’s go with that.

But I have exciting news for Facebook advertisers. 

At Customers.ai we’ve been experimenting with Facebook tools, and Messenger ads have the power to change how you approach advertising. 

In this article, we’re going to take a detailed look at Facebook Messenger ads, what they are, and how businesses like yours are using Facebook Messenger ads to increase lead volume, automatically qualify leads, and cut cost per lead (CPL) with revolutionary new growth marketing tools.

Here’s what you’ll learn in this Facebook Messenger ads guide:

• What are Facebook Messenger Ads?
• Facebook Messenger Ad Benefit #1: Instant Lead Capture
• Facebook Messenger Ad Benefit #2: They Are the Ultimate in Mobile-Optimized
• Facebook Messenger Ad Benefit #3: 24/7 Automated Lead Qualification & Follow-up
• Facebook Messenger Ad Benefit #4: They Can Get Really Personal
• Facebook Messenger Ad Benefit #5: They’ve Been Shown to Outperform Other Ads 2X-10X
• How to Make a Facebook Messenger Ad

Jump to the sections above or read on.

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What are Facebook Messenger Ads?

Facebook Messenger ads start a conversation with your business’s target audience in Facebook Messenger — the messaging app with 1.3 Billion users worldwide. 

The Facebook Messenger ad comes in a couple of flavors: An ad viewed on any Facebook property that directs traffic to Messenger; or sponsored content native in Messenger.

That’s right, a Facebook Messenger ad experience can start on many of the platforms across the Facebook family of apps. This includes:

• Facebook news feed
• Instagram feed
• Facebook Stories
• Instagram Stories
• Facebook Marketplace
• Audience Network
• And yes, Facebook Messenger

But all Facebook Messenger ads have one thing in common: They always lead to a conversation between a business and a prospect in Messenger.

Here’s a typical Facebook Messenger ad viewed in the Instagram feed:

Click on that ad’s call-to-action “Send Message” button and here’s what you’ll see. (← Link opens in Messenger)

Why are there ads on Messenger?

There are three key answers to this question:

1. Messenger is where conversations happen, and nothing beats a conversation for closing sales.
2. Consumers would rather chat in real-time with businesses than talk on the phone or email.
3. Businesses can scale conversations in Messenger thanks to chatbot automation.

With 20 billion conversations a month exchanged between businesses and users on Messenger, you can start to see why a business may want to start a conversation with prospects in Messenger.

Now, this doesn’t exactly support the claim that Facebook Messenger ads are better than other ads. 

But don’t worry, I’m not about to phone it in. 

So, why are Facebook Messenger ads “better” than other ads?

Here are five ways Facebook Messenger ads offer unique advantages over other ads, and the steps to fire up your own Messenger ad campaign in five minutes or less.

Facebook Messenger Ad Benefit #1: Instant Lead Capture

I’m not going to bury the lede here. 

The MacDaddy of reasons why advertisers need to jump on the Facebook Messenger ad bandwagon comes down to 3 words:

Instant lead capture.

Say it with me:

Instant. Lead. Capture.

When you send your Messenger ad traffic tdo an automation platform like Customers.ai, your business automatically receives a bucket of contact info for everyone who strikes up a conversation.

Facebook’s lead contact data your business receives by default:

• First and last name
• Locale (country and language)d
• Timezone
• Gender
• Profile photo

Now, on the one hand, you could use a lead gen ad or a traffic objective ad to send Facebook ad traffic to a form where they fill out all of the details captured in the above screenshot.

Or, you could just automatically get it, without even asking, from anyone who starts chatting.

Which option would you prefer?

Facebook Messenger Ad Benefit #2: They Are the Ultimate in Mobile-Optimized

Does this sound familiar?

Will my landing page look and act right on the 43 most common screen resolutions?

Well fuggedaboutit.

When Messenger is the post-click experience for your Facebook mobile ad, you can sleep well knowing that the experience is 1000% mobile optimized.

After clicking the “Send Message” call-to-action button in the ad, they’re dropped right into their Facebook Messenger mobile app or desktop browser Messenger inbox. 

From here, they see the conversation starter you designed for your ad audience.

You’ll never have to worry about a form or landing page malfunctioning because of responsive design failings again.

Facebook Messenger Ads Case Study: Instant Lead Capture

Customers.ai customer Car Loans Canada changed from sending Facebook ad traffic to a webpage form to collecting car loan applications directly with a Messenger bot.

Because Messenger ads automatically capture basic lead info like name and location, users didn’t have to answer as many questions. And the conversational chatbot made it easier for people to answer questions in the chat or return to the chat later to complete their application.

As a result, Car Loans Canada cut their lead acquisition costs over 40 percent and increased their captured lead conversion rate 75 percent.

Facebook Messenger Ad Benefit #3: 24/7 Automated Lead Qualification & Follow-up

One of the advantages of chatting with customers is also a drawback.

One-on-one chat is an effective avenue for persuasive sales conversations. 

But one-one-conversations are costly to scale.

I’ve talked to more than one Customers.ai customer using Messenger for lead generation, but the number of conversations a salesperson can have in a day is limited by — well, hours in the day.

However, not if you can automate the initial lead qualification questions and lead nurture follow-up.

This is where another unique benefit of Facebook Messenger Ads comes in: the Facebook Messenger chatbot.

Facebook Messenger Ad Case Study: Lead Qualification

Customers.ai customer Sacred Movements cut the cost of sales by automating lead qualification with a Messenger ad bot.

Sacred Movements sent ad traffic to Facebook Messenger where they automated the initial conversation, answering questions from prospects with a bot, and ultimately increasing their meditation class sizes by 50 percent.

Facebook Messenger Ad Benefit #4: They Can Get Really Personal

The sweetest word a person can hear is their own name. We go wild for it.

Remember, using Facebook Messenger automation, you can personalize any conversation with default Facebook contact info like name and location, and take a step further by sending leads through a conversation flow designed for what they need or are looking for.

Personalizing a conversation is easy using a smart chatbot builder that funnels users to different conversation dialogues depending on what they select.

The result is more relevant offers and more closed deals.

Facebook Messenger Ads Case Study: Personalization

Customers.ai customer Summit Academy OIC used Facebook Messenger ads to connect to new prospective students.

By asking a few simple automated questions in Messenger, like what type of courses they are interested in, they sent follow-up information about upcoming class enrollment that was relevant to their interests.

As a result, Summit OIC increased their prospective student count by 30 percent, at a CPA 10X lower than other Facebook ad campaigns.

Facebook Messenger Ad Benefit #5: They’ve Been Shown to Outperform Other Ads 2X-10X

At the end of the day, every ad is going to be judged a success or flop by key metrics: lead volume, cost per lead, and sales.

All the bells and whistles don’t mean anything if the ad doesn’t add up on paper.

So here’s where Facebook Messenger ads win the title of the best ad out there.

Four unique benefits of Facebook Messenger ads:

• Instant lead capture
• Mobile-friendly
• Automated qualification and follow-up
• Highly personalized and relevant

The results? An increase in Facebook ad performance.

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Facebook Messenger Ads Case Study: Ad Performance

Customers.ai customer Technosetbee increased brand awareness of its beekeeping technology by running a contest through click-to-Messenger ads.

Then they remarketed to new contacts with a special discount offer on their products.

The results are priceless:

• 97% decrease in CPA compared to other ads
• 211% increase in average order value by these customers
• And a whopping +6000% increase in bottom-line revenue

Facebook Messenger Ad Performance Case Study: Customers.ai

Using our own chatbot software at Customers.ai, we’ve tested click-to-Messenger ads for lead gen compared to Facebook traffic ads and gotten a 97% better CPA from Messenger ads.

With traffic ads, we spend about $3 to $5 per click. And our average website traffic conversion rate is 2%.

Do the math and we’re looking at $300 to $500 for 100 visitors.

Since we convert 2 out of 100 visitors, the cost per acquisition is $150 to $250 per lead.

With our new Facebook Messenger ads playbook we cut the cost to $5 a lead:

• Switched to the Facebook ad campaign objective optimized for messages.
• Send users to a Facebook Messenger chatbot.
• Save leads to the contact database in the Customers.ai Facebook Messenger marketing platform.

After executing Facebook click-to-Messenger ad chatbot marketing campaigns, here’s what our latest click-to-Messenger campaign reports look like:

Instead of $4 per result for anonymous website traffic that converts at 2%, our CPA is between $3 and $6 for a lead with a name and direct line of contact.

There are some monumental benefits of send-to-messaging Facebook ads:

• Epic reduction of cost per lead at an average of 30-50X.
• Turns every interaction into a named contact.
• Drives users to a mobile-friendly and ultra-engaging conversion funnel experience.

How to Create a Facebook Messenger Ad That Boasts These Unique Benefits

If you’re ready to get a piece of the Messenger ad action, by now you’re wondering:

How do you put ads on Messenger?

You can build and run a Facebook Messenger ad campaign through Facebook Ads Manager.

But that won’t get you the unique benefits we talked about like instant lead capture in a contact database and automated follow-up for lead nurturing.

For that you need Customers.ai’s Facebook advertising tools.

I’m going to show you how to make your own Facebook Messenger ads in five minutes flat using Customers.ai’s Facebook ad builder.

Here’s how to create a Facebook Messenger ad with instant lead capture and automated lead nurture:

• Step 1: Connect your Facebook Page to a Free Forever Customers.ai account then upgrade to a PRO account to get Facebook ad features.

• Step 2: In Customers.ai, go to Campaigns > Click-to-Messenger Ads > + Create Click-to-Messenger Ads.

• Step 3: Set up your ad campaign target audience, budget, and schedule.

• Step 4: Create the ad by cloning an existing ad’s creative and text, or by uploading an image or video and text from scratch.

• Step 5: Write the conversation flow to greet and qualify leads automatically. Hit “Send” to activate the ad.

Leads from Facebook Messenger ads are saved in your Customers.ai contact database where you can view and segment audiences based on default Facebook contact info and previous chat history.

From here, you can set up drip campaigns to automatically nurture leads, and send sponsored message ads to re-engage qualified leads directly in their Messenger inbox.

Facebook Messenger Ads Final Analysis

Facebook Messenger ads are a unicorn in the sea of digital ads with unique advantages over other ads.

You can reach people in Messenger and automatically capture valuable lead info without even asking for it.

When you link ads to Messenger, the post-click ad experience is optimized for mobile and happens in chat, where customers would rather connect with businesses.

Lead qualification and follow-up is automated around the clock, saving your business on the cost of live sales and support agents.

The post-click experience is highly personalized and learns more about your prospects instead of making assumptions.

And all these benefits add up to a huge performance boost in lead volume and cost per lead acquisition.

So, want to learn how to build Messenger sponsored messages ads and Facebook click-to-Messenger ads? Check out some of the best Facebook Messenger ad examples of all-time here.

Thanks for joining me on this epic journey of Facebook Messenger ads, my new favorite way to advertise on Facebook.

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Important Next Steps

Facebook Click-to-Messenger Ads: Frequently Asked Questions (FAQ)

What are Messenger ads?

What are Messenger ads? Facebook Messenger ads are conversational ads served via a Facebook Messenger chatbot. They’re always mobile-friendly, and the conversion rates are nearly 100% because you capture the contact information of everyone that interacts with your Messenger ads. Once you have the Facebook contact information of a person, you can message them back via Facebook Messenger retargeting campaigns.

Does Facebook use Messenger for ads?

Businesses use Facebook Messenger for ads, however, Facebook itself does not. There are many powerful Facebook Messenger advertising tools used by digital marketing professionals every day. 

Some of the more common and proven Facebook Messenger marketing tactics include running Facebook Sponsored Messages. In fact, there are a number of Facebook ad examples where the data proves out that Messenger ads are more effective than regular Facebook ads.

Additionally, there are creative Facebook Messenger advertising strategies and Facebook Ad hacks that aren’t as well known.

Are there different types of Facebook Messenger ads?

Yes, there are two main types of Facebook Messenger ads. In fact, one of the most important thing to understand when it comes to Facebook Messenger ads, is that the two types of Messenger ads should be used for different purposes:

• Sponsored Messages Ads: Messenger sponsored messages ads should be used to send promotions directly to your Messenger contacts list or highly targeted segments of your Messenger contacts list. Sponsored message ads are great for retargeting and keeping your engaged audiences up to date on the latest announcements from your business.
• Facebook Click-to-Messenger Ads: Use click-to-Messenger ads to reach new audiences. See this Facebook Messenger ads example to learn more about how to create and run click-to-Messenger ad campaigns.

How do I set up Facebook Messenger ads?

In order to set up Facebook Messenger ads, you’ll want to use a chatbot platform, such as Customers.ai where you can properly integrate your Messenger contacts and manage Facebook Messenger ads.

Ads that click-to-Messenger are Facebook, Instagram, or Messenger Inbox ads that send people into a conversation with your business in the Messenger chat app.

Businesses can use ads that click-to-Messenger to start conversations at scale, leveraging Facebook targeting to find customers relevant to their business. Whether the goal is to generate leads, raise awareness of brands or products, boost a post on Facebook, or drive sales, businesses can then tailor conversations in Messenger to meet their specific needs.

There are a few types of Messenger ad examples:

• Facebook send to Messenger ads
• Click-to-Messenger ads, and
• Sponsored content that’s native in Messenger, known as Sponsored messages ads.

It’s also important to note that Messenger ads are great chatbot examples of how to do mobile advertising on Facebook.

What are Sponsored Messenger ads?

Messenger sponsored messages could also be referred to as Facebook paid messages. In the simplest of terms, Facebook sponsored message ads are a great way to send a mass message to all your Facebook Messenger contacts at the same time.

Messenger sponsored messages let you send offers, promotions, and updates directly to the people your business talks to on Messenger. If you’ve already connected with your customers on Messenger, either through a bot for Messenger or live chat support, use sponsored messages to re-engage them.

How do you create Click-to-Messenger ads?

You can build and run a Facebook Messenger ad campaign through Facebook’s Ads Manager. However, that won’t get you the unique benefits I mentioned earlier, such as instant lead capture in a contact database or automated follow-ups for lead nurturing. 

For that, you’ll need Customers.ai’s Facebook advertising tools. You can make great Facebook Messenger ads in just five minutes using Customers.ai’s Facebook ad chatbot builder. Here’s how to create a Facebook Click-to-Messenger ad for your business.

How do Facebook Messenger ads work?

Facebook Messenger ads are a type of advertising format that allows businesses to promote their products or services directly within the Messenger app. These ads appear as sponsored messages and can be customized with images, text, and call-to-action buttons. By leveraging the vast user base of Messenger, businesses can reach and engage with their target audience in a more personalized and interactive way.

What are the benefits of using Facebook Messenger ads?

Facebook Messenger ads offer several benefits, including increased reach, improved engagement, and personalized communication with potential customers. These ads provide a direct channel to interact with users, enabling businesses to build relationships, provide customer support, and drive conversions more effectively.

How can I create Facebook Messenger ads?

To create Facebook Messenger ads, you need to use Facebook Ads Manager. Within Ads Manager, you can choose the campaign objective, target audience, ad format, and set a budget. When creating the ad, select Messenger as the placement option. You can then customize the ad content, including images, text, and call-to-action buttons specifically for Messenger.

Are Facebook Messenger ads effective for driving conversions?

Yes, Facebook Messenger ads can be highly effective for driving conversions. By delivering targeted messages directly to users’ Messenger inboxes, businesses can engage in personalized conversations and guide potential customers through the sales funnel. The interactive nature of Messenger ads, combined with the ability to provide timely assistance and answer queries, can significantly increase conversion rates.

The post 5 Reasons Facebook Messenger Ads Are Better Than Other Ads & How to Make Your Own appeared first on Customers.ai.

And at last count, there are 300,000 businesses using Facebook Messenger bots to automate chat with leads and customers.

That gap right there? Well let’s just call it an opportunity.

Your customers use Facebook Messenger and yet less than 1% of businesses are equipped to automatically engage with their customers there.

Such shortcomings leads to fans snubbed, leads lost and customers dissatisfied.

But with a Facebook Messenger bot for business, a brand increases affinity, customer loyalty and revenue by instantly engaging with customers with real-time, interactive messaging. 

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This guide is designed to help marketers get to know Facebook’s policies for business communications on the Facebook Messenger chat platform.

Once you know these rules you’ll understand how to use Facebook Messenger as a customer communication channel that generates leads and drives revenue.

And now … the Facebook Messenger Rules infographic!

This is the marketer’s guide to Facebook Messenger marketing and Facebook Messenger policy.

We’ll cover:

• How do people become Facebook Messenger contacts?
• What are all the ways people can start chatting with my Facebook Messenger bot?
• What are the rules for sending automated messages in Facebook Messenger?
• What are the best practices for sending automated messages?
• What does Facebook say to do to get the best results with Messenger marketing automation?

Along with following Facebook’s own Messenger marketing rules, these guidelines will help you get high engagement and avoid complaints.

What’s the risk of not following Facebook’s rules and Messenger policy?

If you don’t follow Facebook Messenger’s rues, you risk the potential for too many people hit the “report” button and give your Facebook bot a high block rate.

And Facebook always has the ability to suspend your bot and Messenger automation.

Pro tip: Read our real-world cautionary tale of what happens when a Page receives a high block rate.

Facebook Messenger marketing and Facebook broadcasting or chat blasting is relatively new technology.

In 2017, when Facebook released the Messenger developer API that makes marketing automation on the chat platform possible, it was the Wild West. Your mistakes become your discoveries at this stage of the game.

This guide to Facebook Messenger Marketing best practices includes all unicorn successes and donkey flops learned from Customers.ai’s personal experience.

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Once you know all the Facebook policies, you’ll be ready to build an effective free chatbot for driving leads, sales and customer service savings on the Facebook Messenger platform.

How do people become Facebook Messenger contacts?

I got this note from a friend who runs a super popular Facebook marketing community:

Good questions. What ARE Facebook’s policies for how someone’s opted in to messaging?

Facebook Messenger Rules on Obtaining Opt-In

It’s basically like this: When someone sends your Facebook Page a message, you can:

• Save them to your contact database
• Send them automated replies via Standard Messaging (aka “the 24-hour rule”)

The key here is that before you can start automatically messaging someone, they have to message you first.

This is what makes Facebook Messenger an opt-in messaging platform.

What are all the ways people can start chatting with my Facebook Messenger bot?

Conversations can be started when people:

• Private message your Facebook Page.
• Engage with your click-to-Messenger ad.
• Chat from a Facebook live chat on your website.
• Use a link, button or checkbox that links into your chat dialogues.

All of the above chat starters will kick-off the standard messaging 24-hour window. When a user starts chatting with you in Facebook Messenger with any of the ways above, you can send free automated replies for 24 hours.

And there’s one more way Facebook allows a business to open a line of communication. You can private message anyone who comments on your Facebook Page posts a la the Facebook Comment Private Replies feature (aka Comment Guards). 

More on Messenger rules for messaging and automation ahead.

What are the rules for sending automated messages in Facebook Messenger?

Next let’s break down the the mega-infographic at the top of this page.

There are 6 ways that Facebook allows businesses to send automated messages in Messenger.

1. Standard Messaging: Facebook Messenger’s ‘24-Hour Rule’

In the first 24 hours of a user messaging your page, you can send any promotional or non-promotional messages that you want

If someone engages with you in Messenger by replying or reacting to your bot content, that resets the clock!

The unicorn that’s always in your sights is providing an engaging experience.

You’re allowed unlimited promotional content for another 24 hours when you’ve experienced an engagement with your contacts.

2. Facebook Comment Autoresponder ‘One Free Reply’ Rule

The Facebook post comment autoresponder rule goes like this: If someone comments on your business page post, you can send a quick reply.

If that person interacts with that message by sending you a message back or reacting to your message, they become a contact in your Customers.ai Messenger marketing database that you can send more follow-up messaging to.

So say they’ve messaged your post via a comment and you respond using the “one free reply” with a post autoresponder.

As soon as they respond to your message will they have opted in to messaging.

Now here’s the unicorn opt-in tactic. One thing you should do in your initial reply is to try to encourage a response.

Here’s what it looks like in Facebook Messenger when someone comments on a post with Comment Guard that invites a reply:

In your one free reply, ask them a dead-simple question. “Would you like to know the answer to the riddle? Type YES to proceed”.

Once they respond “yes,” they’re officially opted into messaging, saved as a contact to your Customers.ai database, and have opened the 24-hour standard messaging window.

Don’t waste your one free reply on a donkey, like giving away an offer or answer without first getting them to interact with you.

3. Facebook Messenger Blast Message Tags

Outside the 24-hour Standard Messaging window, Facebook allows businesses to send automated messages to contacts for 4 specific use cases:

1. Event updates: Reminders or updates about an event they registered for.
2. Product updates: Updates related to a product purchased.
3. Account updates: Updates or changes to an application or account.
4. Human agent messages (beta): A manual reply by a live human agent sent via automation platform messaging inbox within 7 days in response to a user’s inquiry.

4. One-Time Notifications

One-Time Notifications, a Facebook Messenger beta feature, allows businesses to send users a free one-time alert when the user has requested an update from your Facebook Page.

Think price-drop alerts, back-in-stock alerts, tickets available for purchase and product launches.

Businesses must apply to Facebook for permissions to send One-Time Notifications.

Learn how to apply for permission and all about One-Time Notifications in our 5-minute guide: How to Apply for & Use Facebook Messenger One-Time Notifications to Stay in Touch with Customers for Free.

5. News Page Messaging

Facebook allows approved news publisher organizations to send free news updates to subscribers.

News page messaging is a permission given to news publishers in the News Page Index (NPI).

If your Facebook Page is a registered news page, or if you would like to register your news page with Facebook, learn more about the News Page Index here.

6. Sponsored Message Ads

Sponsored messages are the skeleton key of Messenger marketing.

If you want to reach existing Messenger contacts outside the 24-hour window, with promotional content of any kind, you can use the sponsored message ad.

As the sponsored message is an ad, you can expect to pay a minimum of $0.02 USD per impression.

Learn more about sponsored message ads and how to set them up and send them using Customers.ai in our guide: How to Create Facebook Sponsored Messages Ads: What They Are, When to Use Them & Performance Tips.

What are the best practices for sending automated messages? Facebook Messenger Marketing Best Practices

When it comes to chat blasting, or bulk sending messages, Facebook has set certain limitation around the content that you’re sending.

And there are things you should do because they’ll help you keep engagement and user satisfaction high.

A lot of the tips people use in email marketing to reduce complaints and confusion are the same in Facebook Messenger and chat marketing.

Messenger Marketing Best Practice #1: Ask for permission 

When you start chatting with your Confirmation message: A Facebook tool that requests that a new contact confirms their interest in your updates with one or two short messages. This is like an opt-in confirmation in email.

Messenger Marketing Best Practice #2: Send a warm welcome 

When you’ve got a new list, like sign-ups from a webinar, you send an email blast about the webinar so next time you email them, they remember that you got their contact info from that event.

They won’t be surprised when they get your message later.

Make a warm introduction to your new contacts with a drip campaign to new members of your audience or a chat blast sent within 24-hours of their last interaction with your page.

Use Messenger drip campaigns to welcome new audience members to your brand and content, then follow up throughout the day with valuable and relevant content delivered on a schedule.

If it makes more sense to send a one-off welcome blast to an audience segment rather than setting up a drip campaign to a dynamic audience, just use the chat blaster to say hi and welcome them the day after your last engagement.

One of the biggest donkey moves that can happen in chat marketing is when people are opted-in through clandestine ways and then are caught off-guard when you message them later.

Mitigate opt-in confusion with a drip campaign or welcome chat blast message right away.

Messenger Marketing Best Practice #3: Let people know how to unsubscribe 

There’s no Facebook policy that says you have to let people know they can unsubscribe at any time.

But not including an explicit “unsubscribe” note at the end of my blast a few weeks ago is what put me in the donkey shed with Facebook.

Just take a second to remind people of the power they have to stop messaging at any time:

When someone type “stop” or “unsubscribe”, Customers.ai handles opt-outs automatically.

Trust me, you’ll avoid reports to Facebook and complaints from your subscribers.

How to Manually Unsubscribe a Contact from Messaging

Sometimes people may want you to remove them from list even if they haven’t typed “stop” or “unsubscribe” to the bot.

It’s easy to oblige and manually delete users from the Leads tab in Customers.ai.

Go to Leads, search for the person’s name, then click “Delete”:

To protect against accidental deletions, you’ll have to verify that you want to remove them.

Facebook Messenger Marketing Best Practice #4: Invite opt-in of other communication channels

Because of Facebook Messenger’s 24-hour free messaging window, it may make sense to invite your Messenger subscriber to keep in touch in other channels as well, such as SMS or email.

We recommend obtaining opt-in for ongoing, unlimited messaging when you have an opportunity.

You might include an SMS opt-in widget in your Facebook Page Welcomer dialogue, or Comment Guard reply.

You might ask for a lead’s email address or phone number while you’re helping them shop.

Collecting an SMS opt-in is simple using the opt-in widget. Just choose the opt-in widget while you’re designing your chatbot dialogue:

Then invite them to connect with your brand in SMS:

When a contact opts in to SMS updates, Customers.ai will ask for their phone number and transform their contact into an SMS subscriber.

If you’d like to invite someone to get email updates, the process is as easy. Use a Quick Question widget to ask the user what their email address is:

Customers.ai will save that email address to their contact profile.

You can export email addresses or automatically integrate Customers.ai with your email marketing platform or CRM to send the email into your other business systems.

Facebook’s Own Tips for Messaging Automation

Facebook’s outlined its own best practices for messaging, like using colorful image attachments:

Facebook suggests keeping messages short, and separating long messages into a few shorter messages.

Just keep in mind, that your subscribers will get a ping for every message you send. Avoid blowing up their phone with notifications with a machine-gun blast of messages.

Moral of the story, follow Facebook’s Messenger rules, make opt-in explicit and make opt-out easy to keep Facebook and your subscribers happy.

And as always, say “no” to donkeys and “yes” to unicorns.

What hard-earned donkeys or clone-worthy unicorns have you observed in your own Facebook Messenger Marketing? We’d love to hear in the comments!

Be a Unicorn in a Sea of Donkeys

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The post Complete Guide to Facebook Messenger Marketing Rules, Best Practices, Messenger Policy & How to Reduce Complaints [Infographic & 2021 Update] appeared first on Customers.ai.

Today I want to talk about a pressing and important issue for Facebook marketers and advertisers — Facebook subscription messaging, aka news page messaging.

Subscription broadcast messaging is a feature in Customers.ai’s free chatbot platform. But subscription messaging isn’t a Facebook Messenger marketing freebie, it’s an approved status granted by Facebook.

We’ll review what subscription messaging is, who can do subscription messaging in Messenger, and how to use it as a high-impact marketing tactic.

Of course we’ll also talk about how to apply and get approved for Facebook subscription messaging so you can send subscription chat blasts and do Facebook Messenger marketing with Customers.ai.

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This guide covers:

• What Is Facebook Subscription Messaging?
• What Is The Facebook News Page Index (NPI)?
• Who Can Send Subscription Messaging Broadcasts In Facebook Messenger?
• How To Register For The Facebook News Page Index (NPI)
• How To Send News Messaging Updates In Messenger

Jump to each section with the links above or read on for details.

What Is Facebook Subscription Messaging?

So what is Facebook subscription messaging? Facebook Subscription Messaging is Facebook News Messaging. Approved News pages can send non-promotional news messages to subscribers for free using Facebook Messenger automation tools.

From the Messenger Platform Policy Overview:

News messaging – Only Pages that are registered with the Facebook News Page Index (NPI) will be allowed to send non-promotional news messages. Due to the global COVID-19 pandemic, select nongovernmental health organizations that are fundamental to the global fight against this disease and Governmental Health Entities that enable messaging, support and services for the treatment of this global health crisis may temporarily be allowed to use this permission to provide messages directly related to the global health crisis. Note that access is limited and subject to Facebook approval; all policies including spam rates, Platform Policies and Community Standards apply; we reserve the right to remove access at any time; and to set additional criteria including restricted usage above and beyond our existing policy set.

News messages allow news publishers to send regular news updates to their subscribers in Messenger. This feature is only available for registered news Pages under the Facebook News Page Index (NPI).

Pages registered with the News Page Index don’t need to apply for news messaging permission.

News messaging apply to news content only, and must not be used for promotional content. Examples of promotional content include, but are not limited to the following:

• Subscription offers
• Deals
• Coupons
• Discounts
• Content produced by or that promotes a third party (e.g., branded content, affiliate marketing)

To send news messages, NPI registered pages need to use the NON_PROMOTIONAL_SUBSCRIPTION message tag.

But keep in mind that the use of news messaging outside of these approved use cases may result in restrictions on your ability to send news messages. So be careful!

What Is The Facebook News Page Index (NPI)?

Facebook’s news Page index is a foundational step to help Facebook identify pages that primarily publish news content on the platform.

Therefore, any Facebook Page that primarily creates journalism should be registered as a news Page on Facebook.

One of the benefits of registering as a news Page on Facebook is that registered Pages may be eligible for products and services specifically designed for news publishers. Other benefits will evolve over time and registering news Pages will allow Facebook to understand the full breadth and needs of the news ecosystem on the platform.

Learn more about News Page Index benefits for publishers here.

Who Can Send Subscription Messaging Broadcasts in Facebook Messenger?

Is your Facebook Page registered with the Facebook News Page Index (NPI)?

Yes, your Facebook page is in the NPI?! Your Facebook Page is free to automatically blast news updates to your Messenger subscribers!

Not registered in the Facebook News Page Index? No worries! Review the Facebook Messenger rules to understand the rules of engagement for Facebook Messenger marketing? Promotional chat blasts are available to anyone, limited to the first 24 hours, plus one any time after.

How To Register For The Facebook News Page Index (NPI)

Here’s how to get started registering for Facebook’s NPI, or News Page Index.

Any admin with access to a Page in Business Manager should see the “News Pages” option under the “Registrations” tab in Business Settings. This is where you can begin the process of registering your news Pages.

If you’re not already an admin, see this article: How To Add an Admin to Your Facebook Page

Also note that before you can register a news Page, you must first verify your domain and verify your business with Facebook.

In addition to submitting news Pages, publishers also have the opportunity to share optional information about their Page, like logos and editorial policies.

To get started registering for the Facebook News Page Index, go here: Register your News Page

What happens if you don’t apply for the Facebook News Page Index?

If you aren’t a registered News Page, you have other options to send messages automatically, using the Messenger API. Learn all about Facebook Messenger messaging policies here.

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How To Send News Messaging Updates In Messenger

There are a few ways that approved Facebook News Pages can send automated messaging through Customers.ai. Here are 2 of them:

1. Chat blast campaign: Send a mass message to an audience of subscribers, on-demand
2. RSS blaster: Connect an RSS feed to automatically send news updates to an audience of subscribers

Option #1: Sending News Messaging Updates in Messenger With The Chat Blaster

If you’re sending a single message to an audience segment of Messenger subscribers, you’ll use the chat blaster in Customers.ai campaigns.

• Step 1: Logged into Customers.ai, go to Campaigns.
• Step 2: Go to Chat Blaster > Create Chat Blaster.
• Step 3: From the chat blast campaign builder, specify Facebook Messenger as the platform and Subscription Message as the type of content.

• Step 4: Select the audience segment you want to receive your news update. (Read more: How to Segment an Audience using Customers.ai)
• Step 5: Write the content you want to send in your news update.

• Step 6: Send the blast or schedule the blast to send at a date and time in the future.

Option #2: Sending News Messaging Updates in Messenger With The RSS Blaster

If you’re sending news updates automatically based on an RSS feed, you’ll use the RSS blaster in Customers.ai campaigns.

• Step 1: Logged into Customers.ai, go to Campaigns.
• Step 2: Go to RSS Blasts > Create RSS Blasts.
• Step 3: Set up the RSS Blast by giving it a name, connecting it to your news site’s RSS feed, customizing the button text and link text, layout setting, and selecting your audience segment. (Read more: How to Segment an Audience using Customers.ai)

And there you have it! Two ways to send your news updates using subscription messaging for registered Facebook News Pages in the News Page Index (NPI).

Customers.ai is an multi-channel messaging platform for Facebook Messenger, web chat, SMS, Instagram and more — allowing businesses to stay in touch with subscribers in the messaging apps they prefer today through one unified platform.

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Important Next Steps

The post How to Apply — & Get Approved! — for Facebook Subscription Messaging appeared first on Customers.ai.

Here’s a list of every marketing tool you need updated for 2020

100+ Must-Have Marketing Tools

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, content marketing, blogging, research, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

1. Digital Analytics Tools

• Google Analytics
• Google Analytics Premium
• Adobe Analytics

2. Facebook Messenger & Chatbot Tools

• Facebook Analytics
• Customers.ai

3. Social Media Publishing Tools

• HootSuite
• Buffer
• SproutSocial
• Viralheat
• FalconSocial
• Socinator

4. Online Customer Service Tools

• Customers.ai
• Zendesk
• Acquire
• Help Scout
• Get Satisfaction
• Freshdesk
• Groove

5. Social Media Listening Tools

• SocialMention
• Talkwalker Alerts
• BuzzSumo
• Social Crawlytics
• Sysomos

6. Social Media Campaign Tools

• Shortstack
• Spredfast
• Woobox
• Pagemodo
• Tabfoundry
• GramBoard
• Metricool.com

7. Site Audience Comparison

• SimilarWeb
• Alexa
• Google Analytics
• Experian

 8. SEO Keyword Analysis

• Google AdWords Keyword Planner
• Google Trends
• SEMRush
• Bing Ads
• Übersuggest

9. SEO Rank Checking

• Google Search Console
• SEMRush
• Searchmetrics
• Moz
• Ryte

10. SEO Site Crawling

• Google Search Console
• Ryte
• Screaming Frog

11. SEO Backlink Analysis

• Google Search Console
• SEMRush
• Ahrefs
• Majestic
• LinkResearchTools

12. AdWords Paid Search Analysis

• WordStream
• WhiteShark
• SEMRush
• SpyFu
• Optmyzr

13. Influencer Outreach and Management

• Buzzsumo
• BuzzStream
• Traackr
• Onalytica
• Lithium

14. Data Management Platforms and Audience Targeting

• Cxense
• Criteo
• Krux
• Neustar
• Oracle
• Adobe Audience Manager

15. Page Engagement Tools

• Clicktale
• Crazy Egg
• Tealeaf

16. Content Management Systems

• Sitecore
• Adobe Experience Manager
• Acquia
• Oracle WebCenter

17. Blogging Tools

• WordPress
• HubSpot
• Movable Type
• ExpressionEngine
• Drupal
• Total – Complete WordPress Theme with Page Builder

18. Content Curation and Authoring Tools

• Evernote
• IFTTT
• Feedly
• Scoop.it
• Cronycle

19. Landing Page Creation and Testing Tools

• Unbounce
• LeadPages
• Instapage
• Optimizely

20. Digital Asset Management

• Adobe Experience Manager
• Wistia
• Vimeo
• Uberflip
• Placeit

21. On-site Push Notifications

• Hello Bar
• BrightInfo
• Sumo
• Evergage
• Bounce Exchange
• SaleCycle

22. Personalization for Ecommerce

• Evergage
• Barilliance
• Marketizator
• SaleCycle
• Monetate

23. Ecommerce Cart Recovery

• Cloud.IQ
• SaleCycle
• Optilead
• Fresh Relevance
• Pure360

24. A/B and Multivariate Testing Tools

• Convert
• Visual Website Optimizer
• Optimizely
• Oracle Maxymiser
• SiteSpect

25. Ecommerce Management

• Magento
• Woo Themes
• Shopify
• PrestaShop
• Actinic

26. Product and Customer Review Tools

• Trustpilot
• Feefo
• FitsmallBusiness
• Yotpo
• Bazaarvoice
• Reevoo

27. Call Tracking

• Infinity
• Convirza
• ResponseTap
• CallTrackingMetrics
• CallRail
• Nextiva

28. Marketing Cloud, CRM and Campaign Management, IT Solutions Tools

• ThriveHive
• HubSpot
• Marketo
• Hatchbuck
• SalesForce
• Oracle Marketing Cloud
• Adobe Marketing Cloud
• Teamgate
• SyntasticsInc.com
• Hubstaff Tasks – Project Management Tool

29. Email Service Providers and Marketing Automation Services

• Aweber
• iContact
• MailChimp
• SmartrMail
• Constant Contact
• Get Response
• Infusionsoft
• Act-On

30. Design Creation Tools

• Venngage
• DesignhHill’s Logo Maker Tool
• Placeit
• Canva
• Stencil
• PicMonkey
• Pablo

31. Email Marketing Optimization Tools

• SurveyMonkey
• Polldaddy
• Typeform

32. Competitive Pricing Intelligence

•  Prisync

Project Management Tools

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!

Be a Unicorn in a Sea of Donkeys

Important next steps:

• Get Customers.ai for FREE (non-expiring, UNLIMITED contacts).
• Sign up for occasional Facebook Messenger Marketing tips via Facebook Messenger.
• Join the Customers.ai group on Facebook and share your ideas and questions.

This article was originally published in Inc.com.

The post Every Marketing Tool You Need to Know in 2020 appeared first on Customers.ai.

I started doing Facebook ads in 2012, back when you could get crazy results for practically no money at all. 

Cost per impressions have increased dramatically over the last 8 years. 

The same audiences that I have been targeting have increased from $1 per impression to over $100, sometimes $150.

TBH, it sucks.

Every 1% increase in cost per result is a 1% decrease in return on investment for yourself and your customers.

If you’re still doing things the old way, that’s not going to fly. 

So I’m sharing what I’ve discovered — wild Facebook advertising shortcuts.

Give any of these 7 Facebook ad hacks a try to clone mammoth results for yourself.

What’s a Facebook Ad Hack?

Before we launch into the hacks, let’s set some ground rules. 

“What’s an ad hack?”

First, you won’t find platitudes along the lines of “test your headlines”.

I’m talking about crazy shortcuts that you can copy to great effect in your own campaigns.

Second, a common denominator of these Facebook ad hacks is that they require little effort and yield high impact if you can successfully clone these ideas.

Top 7 Facebook Ads Hacks for 2020 – Larry Kim CTAConf 2019 from Customers.ai on Vimeo.

7 Facebook Ad Hacks That Dramatically Increase ROI

1. How to boost CTR by targeting UNRELATED interests
2. How to drive traffic to sites that reward traffic with exposure
3. How to get insane engagement by targeting OPPOSING audiences
4. How to flip your budget to amplify remarketing audiences
5. How to promote other people’s content in a way that improves your visibility
6. How to automate lead qualification and follow-up in Messenger
7. How to capture leads instantly with boosted posts 

Some of the Facebook ad hacks here are better leveraged with Customers.ai, a platform for automating messages in Facebook Messenger and the other chat and text apps your customers use.

Join Today’s Webinar with Larry Kim!

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Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

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Now on to the Facebook ad hacks countdown …

Facebook Ad Hack #7: Boost CTR by Targeting Unrelated Interests

This is one of the best Facebook ad examples you’ll find anywhere.

Take a look at this ad: “Life took me to England but I’ll always be an Arizona girl.”

People are flabbergasted, look at the comments.

This was surfaced to me via a bureau correspondent for CNN news for th eUK. She wrote to me asking how the heck the company had targeted her with this ad.

It’s nothing sinister. It’s merely the Inverted Unicorn Facebook Ad Targeting Method.

You know you can always target women, and you can target people who live in the UK. 

Might also know that you can also target by behaviors, like recently moved.

Here’s where the Inverted Unicorn Ad Targeting Method comes in; superimposed local likes of high schools or restaurants or sports teams located in Arizona.

These likes don’t guarantee that they are from Arizona but it is highly correlated with people from Arizona.

This ad sparks the idea of digging deeper into creative audience targeting.

In general, it’s common to target related interests.

But think about what happens when you target unrelated interests.

Targeting related interests is intended to cast a net of people who like similar things as your product or service, and maybe further refining by job titles. 

If you click the “suggestions” button when choosing your audience interest targeting, all the suggestions you’ll get will be related interests.

Crazy things happen when you go for unrelated interests. 

For example you can target marketers who like Game of Thrones:

And now you know 2 things about this individual consuming the ad, which you can reflect in the ad creative.

What you get is remarkably higher engagement rate, comments, replies and lower costs.

Here’s one more example of the Inverted Unicorn Ad Targeting Method in action so you know it wasn’t a fluke.

I wrote an article about an experiment I ran that ended up showing that, at the time, it was really easy and cheap to propagate fake news.

When I wanted to promote the article I wrote, I knew I wanted to target “liberals” but I knew that would be too big an audience to reach with my $50 ad budget.

So I chose a random unrelated interest of Star Trek Deep Space Nine and reflected DS9 in the ad creative.

Did this Facebook ad hack work?

For just $50 I was able to reach 120K people, got 1.3K likes, along with 235 shares and 68 comments!

The Inverted Unicorn Ad Targeting Method is really effective at ratcheting up the cool factor and appeal of even the most boring products or services.

And you can use the Inverted Unicorn Ad Targeting Method to narrow your audience and therefore reduce the cost of a campaign when your budget isn’t big enough to realistically reach your whole audience.

Just remember there are a lot of kooky ad targeting strategies to try out there.

Facebook Ad Hack #6: Send Traffic to Sites That Reward Traffic with Enhanced Exposure

This next hack I like to call the Facebook Web Traffic Bomb.

So there’s a quick hack that can get you a spot on the NY Times Bestseller List. Know what it is?

Buy a bunch of your own books! Next thing you know you appear on the list and people who see the list say:

“Hey, there’s a new book on the list. Let’s check it out.”

And then they buy the book and around and around we go.

Sites like Medium and Reddit are the internet’s equivalent of the NYT Best Seller List.

I’m going to share with you how it’s possible to generate millions of views for your content on platforms like Medium.

I’m one of the top authors on Medium (just behind people like Hillary Clinton and the founder of Twitter) and my content generates a half a million views a month:

How do I do it? 

With the Web Traffic Bomb.

You see, it’s kind of the opposite of the Inverted Unicorn Ad Targeting Method where instead we’re just buying traffic, I don’t care about where this traffic comes from, as long as it’s cheap.

And it does drive real traffic to these aggregator sites:

This sends a signal to these sites that these pages are getting a lot of traffic, which sends a signal to the algorithms that they should circulate this content more in the news feeds, in emails to subscribers, and featured lists.

Facebook Ad Hack #5: Target Polarized Audiences to Accelerate Engagement

This next one I call the Russian Ad Targeting Method, and I don’t want you destroying elections of meddling with society. 

But nevertheless they did make some interesting discoveries that I will share for research purposes.

If you’ve ever wondered if Fake News is a real thing, you’re not alone. So I decided to try it out myself and see if I could create a fake news site.

I called it Citizens News Nexus and set it up on a new domain and used the CNN logo upside down.

I copied an article off of one of the fake news websites and targeted it to people who were biased toward the position of the story.

Within minutes of hitting the “promote” button, my notifications lit up like a Christmas tree.

For my $50 budget I ended up with 2000 website clicks, 27 shares, 20 comments and 30 new likes for my fake news Facebook page.

Where it gets really clever and one of the key innovations of this Facebook ad hack is that the Russians also introduced the idea of not only targeting people who strongly agree but also targeting the ideological opposite of the spectrum.

So I tested this hypothesis out too.

This story is a little divisive: 

Working moms raise more successful daughters and empathetic sons according to a Harvard Study.

This is a real story, I didn’t make it up. And most stay-at-home moms might object to this label, pointing out that people who raise children are doing the hardest job in the world. 

I have two kids. Trust me.

So for this experiment I targeted people who were very likely to agree with this position, such as Mommy CEOs, people who would jump on this story because it validates their life choices.

I also targeted people who were likely to disagree with the article, like stay-at-home mommies.

Because Facebook’s systems are based on the number of comments and comment replies, it generated an unusually vigorous, lively discussion in the comments that led to the outcome of 65K views, 10.7K likes, 1.5K shares, 390 comments.

Up to now we’ve been talking about crazy traffic bombs and generating mad traffic to your website. 

So what’s the point? 

How are we going to convert this traffic into real valuable business outcomes.

We’re at that point now where we’re going to convert these mad hits into leads and sales.

This starts with embracing a remarketing only strategy.

See Who Is On Your Site Right Now!

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Facebook Ad Hack #4: Convert 100% of Facebook Ad Budget to Remarketing Campaigns

As ad prices have gotten higher, you need to cut the budget somewhere. 

I would advocate for eliminating your non-remarketing ad spend.

There’s a huge difference between remarketing and non-remarketing ads.

If you take the same ad copy, the same ad targeting, the same ad bids and run it against a remarketing audience vs. a non-remarketing one, what you’ll find is that the people who have heard of you before with pre-existing brand affinity (the remarketing audience) are 2X-3X more likely to click and 2X-3X more likely to convert.

The single biggest discriminating factor of whether or not someone is going to convert into a sale or not is actually whether they’ve heard of you or not.

So if you think of your advertising efforts, maybe you’re converting 3-5% of clicks. If you zoom in on those converting clicks, 70% of those converting clicks will be from remarketing audiences.

Flipping this around, 90% of your ad spend generates 30% of the positive outcomes. 

So given the high cost of advertising, you should eliminate the non-remarketing campaigns entirely.

That way you can get ads that have very high click-through rates, cutting your CPCs and increasing your conversion rates.

The problem with this strategy is that it’s like playing football with only the defense and no offense.

The problem with remarketing only is that by definition you’re only targeting people who are familiar with your brand and who have heard of you, so you’re forgetting the whole part of marketing around demand generation.

The solution to this conundrum is to expand the size of your audiences by engaging in the previous crazy traffic hacks that allows you to expand your audience that is familiar with your brand and has brand affinity, and allows you to remarket to more people who have heard of you.

Currently, I think people spend 90% of their ad budget on generic interest targeting. Maybe 10% of the budget goes to remarketing.

I suggest flipping that around. 

Divert some of the untargeted generic ad spend to kooky PR stunts and content marketing projects that will generate a lot of brand affinity. 

Then focus your Facebook advertising efforts on converting people who have heard of you in the past.

This is how marketing works:

• Step 1: You have to form some type of awareness. They have to have heard of you or your company. They won’t necessarily buy from you right away.
• Step 2: They’ll form some sort of bias. They’ll be positively inclined to receive your messages in the future.
• Step 3:  Later when the need arises to buy something from you or your company they’ll do a search or navigate directly to your website.

Facebook Ad Hack #3: Reciprocal Remarketing – How to Promote Other People’s Stuff to Benefit Your Own

Here’s another way to expand your cookie pool via a paid version of influencer marketing.

You might have heard of Neil Patel. He and I have a similar sort of audience of growth hackers, but we’re not competitive in our offerings.

So we had an idea. Instead of me spending money on Facebook ads and him spending money on Facebook ads, we could swap — I promote his content and he promotes mine. 

This doubles the size of our cookie pools by agreeing to cooperate and spread the message of our respective products and services to our respective audiences.

You might have done partner email list swaps before. This is the advertising equivalent of that.

Facebook Ad Hack #2: Use the Messages Objective to Get Instant Lead Capture, Automatic Qualification and Nurture

So far we’ve talked about top of the funnel, driving mad hits to your site and converting generic interest into specific interest into remarketing.

There’s one more piece of the equation and that’s the ad format.

You’ve probably run traffic campaigns, engagement campaigns and conversions campaigns.

But the ad objective I’m most excited about is a way to do mobile advertising on Facebook with incredible engagement and interactivity.

That’s messages campaigns:

If you’ve never heard of this before, it looks like a regular ad but when you click on that button, instead of navigating to a website it navigates to a messaging session. 

Messaging sessions have very high engagement. You can run surveys, sign people up for events, do drip campaigns like automated follow-ups and nurture.

You can send them down different marketing funnels, like asking “are you an agency or an in-house marketer?” 

Then depending on how they answer, instead of assuming that they’re going to be interested in one offer, I figure out a critical discriminating aspect of their identity and then send them down different marketing funnels.

For example, the follow-up message can be an agency webinar if they self-declare as an agency marketer.

All of the best practices you’re familiar with in conventional CRO have an equivalent in messaging.

For example, we know the principle of reciprocity or reflection — finding out more about the reader’s identity and reflecting that back in the follow-up conversation.

Another principle is reciprocal concessions. You can ask your reader, “I’ve got a chat marketing course for $199. What do you think?”

99% of people will hit the button “That’s too expensive”, and that’s OK.

You can follow up and say, “You’re right, how would you like it for 95% off?”

It’s kind of like where your kid comes up to you and asks, “can I have a ping pong table?” You’re like “no way!” Later they come up to you and ask “can I have a cookie?” You’re like, “Uh, OK.” 

None of these tools are available in Facebook Ad Manager so what people do is use a third-party chatbot provider like Customers.ai to automate the follow-up to Facebook Ad clicks.

Here’s an example of how the ad works in real life. 

The ad is on the left is for the Facebook Advertising Summit that Customers.ai hosted. 

When someone clicks on the “Send Message” button, they go to Messenger where the Customers.ai Facebook bot starts a conversation, as you can see in the screen recording below.

Customers.ai powers a chatbot that follows up from a Facebook Ad that sends to viewer to a Messenger experience. Qualify leads and send relevant offers at a fraction of the cost of other Facebook Ads with a Facebook bot and Facebook ads.

The chatbot takes the visitors information and after qualifying them and learning about them, the chatbot sends them to the landing page with the right features and benefits to convert them.

Using this tactic I’ve been generating CPAs in the $3-$5 range, as opposed to regular ads where I usually pay $300 per lead.

After someone clicks on that ad, they immediately become a Messenger contact in your database. You have their contact information and the ability to do push notifications for a limited time.

Using that information you can do audience segmentation based on conversational criteria, such as people who self-declared themselves as an agency marketer. 

You can segment them to drip campaigns to remarket to them, or wrap them up into a Facebook custom audience to send them a custom ad on Instagram.

This is a high-level view of the differences in approaches:

Typically on Facebook you pay for a click on an ad and you get a visitor to a website and 3%-5% of them convert.

With messaging, they click on the ad, you get messaging permissions right away. You then ask them a bunch of questions to learn who they are and what they want and like, so you can send them to the most relevant offer and landing page that’s going to resonate with them based on their self-declared information.

Even if they don’t convert, you have messaging permissions so you can continue to send them messages and to remarket to them. 

Facebook Ad Hack #1: Add Comment Guards on Boosted Posts to Capture Leads

This final hack is the Boosted Post with Comment Guard. 

This allows you to turn your Facebook commenters into leads.

Here’s an example:

This is one of those crazy riddles that get tons of comments and engagement:

The battle of English and Maths

1 rabbit saw 6 elephants while going to the river. Every elephant aw 2 monkeys going toward the river. Every monkey holds 1 parrot in their hands.

How many animals are going toward the river?

Guess and I will send you the answer in Messenger.

The great thing about all the comments on this post is that they generate organic reach because of the engagement.

It’s really simple to set up a Comment Guard in Customers.ai. You just write the response to send, set up a frequency cap, and designate which post to apply this to.

Here’s an example from a real estate agent: 

Unicorn Realty just sold this house. Can you guess how much we sold it for?

We’ll send you the answer and the latest market assessment in Messenger.

This is a more interesting way to engage with customers in a more interactive way.

Send slide decks, PDF files, videos, coupon codes and more via Facebook Post comment guards and private message in Messenger.

The future of Facebook is private messaging. Zuckerberg said so himself.

Messaging has ridiculously high engagement rates.

People overwhelmingly prefer messaging over email communications.

And all the messaging platforms like Android, WhatsApp and Apple are releasing APIs in the coming year.

Top Facebook Ad Hacks of All Time

Thanks for coming along with me on this epic adventure from donkeyland to unicornland and the top Facebook ad hacks:

• Inverted Unicorn Ad Targeting hack
• Website Traffic Bomb Hack
• Russian Ad Targeting Hack
• The Remarketing Hack
• Reciprocal Remarketing Hack
• Messaging Ad Hack for Instant Lead Capture
• Boosted Post Comment Guard for Insane Engagement

We talked about the inverted unicorn and the traffic bomb and the Russian ad hacks for top of the funnel stuff.

We talked about remarketing and reciprocal remarketing for converting that interest.

And we talked about new ad formats and messaging for closing the deal.

If you’ve used any of these ad hacks, I’d love to hear how it worked for you. 

Got an innovative new Facebook ad strategy of your own, let me know.

Lastly, check out the best Facebook Messenger ad examples of all-time to get great ideas for your next campaign!

Join Today’s Webinar with Larry Kim!

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Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

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Important Next Steps

• Create a free Facebook Messenger bot today with the new Free Forever Customers.ai Stay Connected special edition.
• Talk and learn about chatbots with other enthusiasts. Join Customers.ai Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

Frequently Asked Questions about Facebook Ad Hacks

What are Facebook ad hacks?

Facebook ad hacks refer to strategies and techniques that can help advertisers optimize their Facebook ad campaigns, improve targeting, increase engagement, and achieve better results. These hacks involve leveraging various features, settings, and creative elements within Facebook’s advertising platform to maximize the effectiveness and efficiency of ad campaigns.

Are Facebook ad hacks ethical?

While there are legitimate strategies and best practices to enhance Facebook ad performance, it’s important to stay within Facebook’s advertising guidelines and policies. Unethical practices such as misleading ad content, engagement manipulation, or violating user privacy are strictly prohibited. It’s essential to focus on ethical Facebook ad hacks that align with Facebook’s policies and provide value to both advertisers and users.

What are some effective Facebook ad hacks?

Here are a few effective Facebook ad hacks to consider:

• Use audience insights to refine targeting
• Create compelling ad copy and visuals
• Utilize Facebook pixel for tracking and retargeting
• A/B test different ad variations
• Optimize ad placements for better performance

Remember, these are just a few examples, and the effectiveness of hacks may vary depending on your specific ad objectives and target audience.

Can Facebook ad hacks guarantee success?

While Facebook ad hacks can significantly improve the performance of your campaigns, success is not guaranteed. It’s important to continuously analyze and optimize your ads based on data-driven insights. Experiment with different strategies, monitor key metrics, and adjust your approach based on the results. Facebook’s advertising platform is dynamic, and what works today may not work tomorrow, so it’s crucial to stay up-to-date with the latest trends and best practices.

The post Top 7 Facebook Ad Hacks of All Time appeared first on Customers.ai.

Unfortunately, nearly a quarter of Customers.ai customers have had to cancel due to Coronavirus because they’ve stopped operating their business.

But as stores have closed, there’s more demand for online commerce.

And new installs of Customers.ai have more than doubled.

One new customer closed their brick and mortar locations nationwide and found web traffic is up +150%.

The need for web chat and messaging to assist with sales, marketing and customer service is greater than before.

So yes, we lost a lot of customers as an impact of Coronavirus and we hope they find themselves back to full-strength soon.

But there are agile businesses adjusting to offer interactive web chat to serve more customers than ever before. 

There’s opportunity for growth even today.

To help I’m giving away Customers.ai for free.

Not free for 7 days. Free forever.

Claim your new special edition Free Forever Customers.ai account. Start selling through and supporting customers in the messaging apps they already use.

If you are expanding your online capabilities, these are the strategies Customers.ai has developed to provide excellent customer service, sales and marketing through messaging apps:

• Sell and take orders via web chat
• Automate customer support with live agent takeover
• Stay in touch with customers via SMS (PRO)
• Generate leads at a fraction of the cost via Facebook click-to-Messenger ads (PRO Unicorn)

Now is the time to be available to your customers via online communication channels. 

Thank you for choosing Customers.ai to serve you as you serve your customers.

And try the best you can to adapt to these times.

Because you are a unicorn in a sea of donkeys.

The post How Customers.ai’s Business Is Being Impacted by Coronavirus appeared first on Customers.ai.

Last week I shared my social media hacks with my friend Michael Stelzner on his show, Social Media Marketing Podcast.

Mike is the founder of Social Media Examiner, brains behind one of my favorite digital marketing industry events, Social Media Marketing World, and host of the insight-packed Social Media Marketing Podcast.

So why did Mike invite me on his podcast?

Over the last few years Customers.ai has grown from literally nothing to the fastest growing Facebook Messenger marketing platform, provider of web chat and SMS marketing tools, and pioneers of OmniChat. 

Today Customers.ai has over a million users!

How do you fuel this kind of growth? 

My Secrets to Hacking the Organic Algos of LinkedIn, Twitter, Facebook & Medium

Listen to the episode and read the full write-up of our conversation on Social Media Examiner.

I talked to Mike about how I generate:

• 20-30 million organic impressions/month on Twitter
• 2 million views/month on Medium
• 10K/month LinkedIn profile views

And you can listen to our interview here:

Here are a few more behind-the-scenes resources you might find interesting.

What’s the ROI of Social Media Impressions?

It’s hard to quantify the value of social media marketing.

But social media visibility has led to some amazing opportunities for me and my businesses including mainstream media interviews like this one:

And this one:

As well as countless opportunities for fundraising and networking.

Social Media Hacks for Twitter

Listen to the show to hear about how I get 20-30 million organic impressions/month on Twitter.

Twitter is one of the social media channels where I find the greatest marketing leverage. 

I post to Twitter to audition content for LinkedIn. Learn more about that on the podcast.

Social Media Hacks for LinkedIn

Here are a couple of screenshots from my LinkedIn Premium insights. 

Lately my content has generated +8K profile views a week on LinkedIn.

And popular posts have seen more than 280K views on LinkedIn:

One of the best content marketing techniques I use on LinkedIn is like short-form business/work-life poetry. 

This post that I wrote in 15 minutes generated 850K views on LinkedIn and drove 25K visitors to my website.

Social Media Hacks for Facebook 

Facebook Groups are the most engaged area of Facebook. Get engagement from groups by posting icebreakers like this one on my Facebook group Customers.ai Island:

We also generate engagement on Facebook by restreaming our video content in syndication. 

There’s software that will simulate a livestream on Facebook Groups, Facebook Business Pages, Periscope and other social media platforms. 

Social Media Hacks for Medium

I get between 1 million to 3 million views a month from my Medium blog.

Want to know how I’ve climbed the ranks to the top 10 Medium authors?

And over half-a-million views per article?

Then check out the interview!

Thank you, Mike, for having me on the Social Media Marketing Podcast.

Remember it’s not the goal of marketing to do everything but to do a few things like a unicorn in a sea of donkeys!

Marketing Tools for Customer Engagement

Customers.ai is the world’s best platform for engaging with customers in real-time through Facebook Messenger, webchat and SMS.

And now you can leverage instant chat and messaging to drive engagement, leads and sales for free.

Claim your account with the new We’re In This Together Free Forever special edition of Customers.ai.

• Generate 5X more free leads directly from your Facebook page.
• Start more webchat sessions that convert 3X better than static webpages.
• Automatically capture leads from Facebook post comments.

And now back to our regularly scheduled web chat and messaging programming…

Important Next Steps

• Sign up for Customers.ai’s OmniChat chatbot builder to connect with customers automatically in real-time via Facebook Messenger and web chat.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for marketers.
• Learn about webchat marketing with other enthusiasts. Join Customers.ai Island, a Facebook Group of 35k marketers and entrepreneurs

The post Organic Social Media Hacks: How I Get 20-30 Million Views a Month on Twitter, Facebook, LinkedIn & Medium appeared first on Customers.ai.

Seriously, my 5-year-old had a Zoom meeting with his kindergarten class last week.

Today I’m going to show you how to use a chatbot for Zoom so you can invite more people to your video conference and send automated reminders when the call is about to start.

This is a three-for-one tutorial — three ways you can use a chatbot for zoom to get more people to your meetings:

• Option 1: Have a website? Invite prospects or customers to a Zoom video call through webchat.
• Option 2: Want to mass text the meeting invite? Invite friends, students, or colleagues to a Zoom meeting with a text message blast.
• Option 3: Have ad budget to extend your audience reach? Run a Facebook ad to get your Zoom call invitation in front of an interest-based or custom Facebook audience. 

See it for yourself. Tap the green bot icon in the lower right corner of this page to test out a Zoom chatbot for yourself. 

This bot demonstrates what it’s like to sign up for an imaginary video conference, meeting or webinar, then get a text message reminder when it’s about to start.

Get Customers.ai’s Free Forever Edition now to create a chatbot that chats instantly with customers in the messaging platforms they already use.

Planning to use text messages to invite people to your virtual presentations on Zoom and send a mass text when it’s about to start?

Then you’ll want to activate SMS marketing tools in Customers.ai:

SMS tools are available with a Customers.ai PRO, PRO Unicorn or Team subscription. See all chatbot pricing here.

Ready to get more people to your Zoom calls? Let’s jump into the chatbot builder.

How to Use a Chatbot for Zoom Option 1: How to use web chat to sign people up for a Zoom call 

Here’s how to invite people to a Zoom conference call using web chat tools:

• Step 1: In Zoom, create your meeting or copy your meeting room link.
• Step 2: In Customers.ai, create a new customer chat widget.
• Step 3: Customize the color, shape and page placement of the chat widget like you want.
• Step 4: “Set up the greeting” message your web visitor sees on the webchat widget.
• Step 5: Write a conversation, asking for their name and phone number where they’ll get a text reminder when the Zoom call is starting.
• Step 6: Create an audience of people who signed up for the Zoom call from webchat. 
• Step 7: When the Zoom call is about to start, send a mass text message reminder with a link to the meeting room.

Recommended resource: How to Add a Chat Widget to a Website via Google Tag Manager

Let’s take a closer look at each of these steps with a few of my pro tips when using a website chatbot to invite people to a Zoom call.

Webchat Zoom Bot Step 1: In Zoom, create your meeting or copy your meeting room link.

When you log into Zoom’s web interface, you’ll be able to find your standing meeting room link or schedule a new meeting.

You have options like setting how long the meeting will run and making it password protected or not.

Webchat Zoom Bot Step 2: In Customers.ai, create a new customer chat widget.

Log into Customers.ai and go to Website Chat > Customer Chat Widgets. 

Click the “Add Customer Chat Widget” to start a new customer chat webchat widget. 

Or you can add in the Zoom call invitation to your existing web chat widget by clicking the snowman menu and clicking “edit” next to your chat widget.

If this is a new customer chat widget, give it a descriptive name.

Webchat Zoom Bot Step 3: Customize the color, shape and page placement of the chat widget like you want.

It’s super easy to design the chat widget to look the way you want with the customization options in Customers.ai. 

You can even preview what it will look like on your website as you’re customizing it.

I want to point out a special feature in Customers.ai that lets you configure if you want to use Facebook Messenger chat and/or native web chat on your website.

Click on the “Customize” link next to “Customers.ai webchat enabled” and you can choose if you want the webchat on your site to support Facebook Messenger, native web chat, or both with OmnChat.

What’s the difference?

• “Support only Facebook Messenger” chat on your website will require the site visitor to be signed into Facebook Messenger in order to chat with you.
• “Support only webchat” makes the web chat widget available to any web visitor with no log in to Facebook required to connect in the chat.
• “Support both Facebook Messenger and webchat” will automatically detect if the visitor is signed in Facebook. If they are signed into Facebook, it will display the Messenger chat. If the visitor is not signed into Facebook, it will display the no-login-required native webchat.

This is the magic of OmniChat, Customers.ai’s multi-channel chatbot that works simultaneously in Facebook Messenger, SMS and native web chat.

Webchat Zoom Bot Step 4: “Set up the greeting” message your web visitor sees on the webchat widget.

You’ll notice that the web chat widget builder is numbered with steps 1 to 5. We’re going to set up all the settings next.

Where it says “2. Set up Greeting”, write what you want the text on chat widget to say to someone who’s just arrived on the page. 

The customizations for “4. When to show chat widget” are available to PRO users. This lets you set up display rules that will help you show this web chat based on the visitor’s device (desktop or mobile), whether they’re a first-time or returning visitor, and what page of the site they are on.

As you can see in the screenshot, we’re only showing this Zoom bot on 2 pages of the Customers.ai site.

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Webchat Zoom Bot Step 5: Write a conversation, asking for their name and phone number where they’ll get a text reminder when the Zoom call is starting.

In “3. Create a dialogue for your website visitors” you’ll design the conversation flow for this webchat.

Add the conversation building blocks with the “+” sign and selecting the type of content you want to include, such as:

• Text
• Quick questions
• Images
• GIFs
• Attachments

Use the text widget when you want your bot to say something that doesn’t require a response from your visitor. 

Use the quick question widget when you want to require your visitor to respond. 

Save the visitor’s responses to their customer profile by clicking the reply type box in blue and then choosing “Save to attribute”.

Select the attribute from the drop-down list of existing attributes or create a new attribute right from here.

Important! You’ll need to connect to this webchat visitor with a phone number or Facebook Messenger opt-in in order to send a reminder and link to join the Zoom call when it’s about to start. 

Use the opt-in widget to collect the opt-in to another messaging channel.

The opt-in widget is a text widget with three options:

• Connect on SMS: If selected, it’s followed up by Quick Questions asking to provide a phone number and permission to opt-in. Once both Quick Questions are answered, the webchat visitor will receive SMS with a confirmation.

By default the SMS confirmation message is: “Thanks for subscribing! Msg & data rates may apply. Reply STOP at any time to unsubscribe”.

We’ve customized our SMS opt-in message to: “You’re signed up for the Customers.ai imaginary Zoom call! We’ll send you a link when it’s about to start.

Message and data rates may apply. Reply STOP at any time to unsubscribe.”

• Connect on Messenger: If selected, the user will receive a Facebook Messenger message with a confirmation of opt-in.
  
  By default the Messenger confirmation message is: “Thanks for connecting on Messenger! Let’s continue the conversation here!”

We’ve customized our Messenger opt-in message to: “{{first name}}, you’re signed up for the Customers.ai imaginary Zoom call! We’ll send you a reminder and link here when it’s about to start.”

Important: Add an attribute or tag to the FB Messenger opt-in response here. This is what you’ll use to create the audience to chat blast when the Zoom call is about to start.

• No thanks: If selected, the user is not subscribed to SMS opt-in and no text messages are sent.

Webchat Zoom Bot Step 6: Create an audience of people who signed up for the Zoom call from webchat. 

Next we’ll create the audience of people who are interested in attending this Zoom call and want a reminder and the link to join the meeting when it’s about to start.

Go to Leads > Audiences to segment an audience of people who signed up for the Zoom call from webchat. 

To create an audience for a Zoom bot SMS blast reminder:

• In Customers.ai, go to Leads > Audiences, and Create a new audience.
• Name your audience and add a filter.
• Pick “have an attribute with certain value”.
• Use the Attribute drop-down and select “sourceable”
• Choose the operator “equal”.
• Use the Value drop-down and select the Dialog: Path button that matches this webchat opt-in.

To create an audience for a Zoom bot Facebook Messenger blast reminder, do the same steps above except use the attribute from the Facebook Messenger opt-in in step 5 above.

Webchat Zoom Bot Step 7: Chat blast a link to the Zoom meeting room when the call is about to start.

When the Zoom call is about to start, go to Marketing Automation > Chat Blaster to chat blast the reminder with a link to the meeting room.

Pick the audience from Step 6 above to send the blast to.

Add a Text widget to the conversation builder and include the link to join the Zoom call from Step 1!

Send the blast immediately or schedule the blast to send 10 minutes or so before the call starts.

That’s how to use a chatbot for Zoom to get more people to your call with web chat.

How to Use a Chatbot for Zoom Option 2: How to mass text message blast a Zoom meeting invite 

Here’s how to invite people to a Zoom meeting with a text message blast:

• Step 1: In Zoom, create your meeting or copy your meeting room link.
• Step 2: In Customers.ai, import a list of phone numbers of the people you want to invite to the Zoom meeting.
• Step 3: Create an audience of all these contacts.
• Step 4: Send an SMS blast to your contacts to invite them to the upcoming Zoom call. 
• Step 5: Create an audience of people who signed up for the Zoom call from this text blast. 
• Step 6: Chat blast a link to the Zoom meeting room when the call is about to start.

Let’s take a closer look at each of these steps with a few of my pro tips.

Text Zoom Bot Step 1: In Zoom, create your meeting or copy your meeting room link.

When you log into Zoom’s web interface, you’ll be able to find your standing meeting room link or schedule a new meeting.

You have options like setting how long the meeting will run and making it password protected or not.

Text Zoom Bot Step 2: In Customers.ai, import a list of phone numbers of the people you want to invite to the Zoom meeting.

To import phone number contacts into Customers.ai, go to Leads > Contacts and click on “Import Phone numbers”.

You’ll upload your list of contacts as a CSV file. Be sure to include phone numbers in this format: 

+1XXXXXXXXXX. The phone numbers will only be valid when they’re in that exact format.

Include a column for first name, last name, phone number, and email address; any of the columns can be empty except for phone number.

When you import the CSV file, you’ll match the attributes in the contact list to attributes in your Customers.ai customer profiles.

Text Zoom Bot Step 3: Create an audience of these contacts.

Now we want to create an audience of these contacts to invite to a Zoom call with an SMS blast.

Go to Leads > Audiences and create a new audience. Give your audience a name.

Follow these quick steps to filter your contacts for this audience:

• Add your first filter.
• Pick “have an attribute with a certain value”.
• From the Attribute drop-down selector, choose “sourceable”.
• Operator will be “equal” by default. 
• In the “Value” field, find the name of the CSV file you uploaded in Step 2 above.

Text Zoom Bot Step 4: Send an SMS blast to your contacts to invite them to the upcoming Zoom call. 

Go to Marketing Automation > Chat Blaster and choose to send this message to the audience you created in the previous step 3.

In the campaign builder, write a quick text message to let people know about the upcoming Zoom call. 

Ask them if they want the link when the call is about to start using the Quick Question widget.

Use the “multiple choice” response option and save their answer to an attribute.

Blast it immediately or schedule it to send at a certain time.

Recommended reading: How to Send a Text Message Blast

Text Zoom Bot Step 5: Create an audience of people who signed up for the Zoom call from this text blast. 

Now that your invite has been blasted to your phone contacts, you can create an audience of just the people who said they want to attend.

Go to Leads > Audiences to create an audience of people who signed up for the Zoom call from this text blast.

Use the attribute filter to filter contacts who said “Yes” to the Zoom meeting.

Text Zoom Bot Step 6: Chat blast a link to the Zoom meeting room when the call is about to start.

When the Zoom call is about to start, go to Marketing Automation > Chat Blaster to send a mass text message reminder and a link to the meeting room.

That’s how to use a chatbot for Zoom to get more people to your call with a text message blast.

How to Use a Chatbot for Zoom Option 3: How to generate more Zoom registrations through Facebook ads

Do you have ad budget and want to get your Zoom call in front of a lot of people? You can run a Facebook ad with enhanced reach of your Zoom call invitation to an interest-based or custom Facebook audience. 

Customers.ai Facebook Ad bots are included in the PRO Unicorn plan.

Here’s how to invite people to a call with a Zoom chatbot connected to Facebook ads:

• Step 1: In Zoom, create your meeting or copy your meeting room link.
• Step 2: In Customers.ai, go to Facebook > Click-To-Messenger Ads and create a new ad.
• Step 3: Set up the Zoom bot in Customers.ai.
• Step 4: Activate the ad! It’ll go to Facebook ad review and run when it’s approved.
• Step 5: When the Zoom call is about to start, go to Marketing Automation > Chat Blaster to send a Facebook Messenger chat blast reminder and a link to the meeting room.

Let’s take a closer look at each of these steps with a few of my pro tips for inviting people to a Zoom meeting with Facebook ads.

Facebook Ad Zoom Bot Step 1: In Zoom, create your meeting or copy your meeting room link.

When you log into Zoom’s web interface, you’ll be able to find your standing meeting room link or schedule a new meeting.

You have options like setting how long the meeting will run and making it password protected or not.

Facebook Ad Zoom Bot Step 2: In Customers.ai, go to Facebook > Click-To-Messenger Ads and create a new ad.

You have the option to clone an existing Facebook ad or to start from scratch. 

You can also create an ad in Facebook Ads Manager and connect it to your Zoom bot with a Legacy ad. 

For more about the Facebook click-to-Messenger ad campaign builder check out Customers.ai help docs.

Zoom Facebook Ad Bot Step 3: Set up the Zoom bot in Customers.ai.

After someone clicks your ad in their Instagram Story Feed or Facebook News Feed, for example, is where the Zoom chatbot magic happens.

Write a conversation asking if they want to join the Zoom meeting.

You won’t need to ask for their name because you automatically get it from Facebook by default.

We suggest asking for their phone number or email address so you can stay in touch even after the Zoom call.

Facebook Ad Zoom Bot Step 5: Activate the ad! It’ll go to Facebook ad review and run when it’s approved.

You will see it in your Facebook Ads Manager within a few minutes with the “In review” status pending.

Facebook Ad Zoom Bot Step 6: Chat blast a link to the Zoom meeting room when the call is about to start.

It’s time for blast-off! Here’s how to send the link to the Zoom room when the meeting’s about to start.

Go to Marketing Automation > Chat Blaster to send a Facebook Messenger chat blast reminder and a link to the meeting room.

Customers.ai has automatically created an audience of people who interacted with the ad. Choose it from your Audience drop-down selector.

Add the link to join the Zoom call to the conversation builder. 

Choose the type of message this is, which is Notification/Update > “Confirmed Event Update”.

That’s how to use a chatbot for Zoom to get more people to your call with a Facebook ads bot.

Stay Connected with Zoom Chatbots & See More Zoom Attendees

Using a chatbot for Zoom will help you be more efficient when you’re inviting people to your next Zoom call.

A bot for Zoom can help you in a bunch of ways to get more people to your meeting. 

You can sign people up for your next Zoom meeting through your website chat.

You can  invite a list of contacts with a mass text message invitation.

And you plug your Zoom chatbot into Facebook Ads to explode your invitee list with targeted reach via Facebook ad audiences.

But best of all, your Zoom bot will remind people that the call is about to start with an automated message you can send to the whole attendee list at once. 

You can even schedule it in advance to send when the meeting is about to start!

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Important Next Steps

• Sign up for Customers.ai’s OmniChat chatbot builder to use a Zoom bot to get more people into your next video conference call.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for marketers.
• Learn about webchat marketing with other enthusiasts. Join Customers.ai Island, a Facebook Group of 35k marketers and entrepreneurs

The post How to Use a Chatbot for Zoom to Invite More People — & Have Them Show Up to Your Zoom Calls! appeared first on Customers.ai.

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