Learn the Ways of the Unicorn at Marketing Optimization Week
The marketing space is more competitive than ever, so much that you may feel like you’re doing twice the work […]
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40-Point Content Marketing Checklist for Optimizing Your Strategy
Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload
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12 Incredible Instagram Hacks to Get Tons of Followers in 2023
It’s one of the most popular social networking sites on the planet, with over 1 billion active monthly members sharing
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Boost Your Earnings Now with These 4 New AdWords Features
How many hours each day do you spend on your smartphone? Whether you’re checking your email, searching for a business,
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Learn About the Psychology of Color in Branding Right Here
If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the
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Universal Guide to Proper Image Sizes for Your Social Media Ads
Is there anything more annoying than having your ad rejected because you missed one stupid little detail? I run a
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6 Brilliant Ways to Use Video for Startups
The standard business pitch presentation is so… yawn. Think about it. How much do you enjoy sitting through slide after slide of
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Attention search marketers: ALL keywords are branded keywords!
Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content
Attention search marketers: ALL keywords are branded keywords! Read More »
How to Increase Sales and Make Money With Instagram
You’ve probably heard of models, celebrities, and others winning massive endorsement deals for including product placement or mentions in their Instagram
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How to Get Customers to Keep Loving Your Product
It’s a problem you see in business all the time. Your product becomes successful. You’re growing! You go gangbusters and
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The Smart Marketer’s Guide to Crazy Precise Facebook Ad Targeting
If you want to get in front of your target market with compelling digital ads, you have to do it where
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27 Top Content Marketing Tips Backed by Data
Which content marketing tips can help you? The ones backed by real, actionable data. Data doesn’t lie, and it tells
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Which Type Of Digital Content Is Actually Worth Your Time to Create?
Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters. Your content obligations never end. In fact, B2B marketers employ an average
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Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive
Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via
Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive Read More »
44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self
You’re not alone. Coming up with original ideas to feed the ever-increasing content demands of your readers, subscribers, prospects, customers
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22 Eye-Opening Reasons Your Brand Needs to Be on Instagram
You may not think of it as a marketing tool, but social networking site Instagram has attracted the attention of
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RIP Facebook News Feed for Publishers
Facebook Declares They’re Cutting Off Businesses, Brands & Media from News Feed for Good Earlier today, Facebook announced the end of the
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31 Surprising Video Marketing Facts You Need to Know
One of the most powerful tools in a marketer’s arsenal, video is becoming the #1 way to generate conversions. Video
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7 Simple Hacks to Earn the Most Followers on Instagram
Every month, more than 5,000 Americans search Google to find out how to become Instagram famous. It’s a legit career
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11 Shockingly Brilliant Hacks to Get Searchers to Click
Marketers know: organic search traffic is super valuable, but it’s getting harder and harder to come by. People are searching for answers
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Every Online Marketing Tool You Need to Know About
When it comes to online marketing, there is no shortage of awesome tools. You have your choice of tools not
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5 Things Every Businesses Needs to Know About Snapchat Marketing
Are you using Snapchat? Known for being a so-called “ephemeral” messaging app (because its main feature is disappearing messages, a.k.a.,
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The Cost of Influencing an Election through Fake News and Facebook Ads is Cheaper than You Think
Last week I ran an experiment to see if it’s still possible to become a fake news media mogul on Facebook,
10 Examples of How Brands Are Using Chatbots to Delight Customers
Businesses and brands are using chatbots in lots of exciting ways. You can order food, schedule flights, and get recommendations for pretty
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Is Your Company’s Ad Better Than the Competition? Find out here!
Companies of all sizes continue to question the value of Facebook Ads. Small business owners and even large brands like P&G earn headlines whenever
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New Data Reveals It’s Time To Change Your Headline Strategy
Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping
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What the Most Shared Content on Facebook Can Teach You About Engagement
When publishers post content on Facebook, the goal is to grab as much positive attention as possible while engaging with
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Twitter Magic: Hacks for the Power User in You
Twitter is a powerful tool in any company’s or professional’s arsenal. The platform can help you rocket to success and
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Tips Only Facebook Power Users Would Truly Appreciate
Facebook is a powerhouse in the social media space, representing a true unicorn, even if it wasn’t the first kid on the
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4 Ways to Hack Facebook’s Algorithm To Revive Your Organic Reach for 2021
Facebook plays a vital role in the success of most businesses. It serves as a way to connect with customers,
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These Are the 10 Most Expensive Google Keywords
We all know that it’s ridiculously expensive to live in San Francisco. Why? Because it’s an amazing place to live. Well, it
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Getting Around Facebook’s Updated News Feed To Maintain Organic Post Reach
Facebook pages have become a staple in the repertoire of businesses looking to connect with and engage their customers, and
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5 Easy-to-Use Online Image Editing Tools You Need to Create Compelling Images for your Blog Posts
In the world of digital marketing, it’s hard to ignore the fact that visual content has become a powerful online
What Is Quality Content? Here’s The Real Definition of Quality Content
Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing
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The Reason Behind the Decline in Facebook Engagement for Brands and Publishers
Businesses have relied on Facebook engagement as a vehicle for customer engagement for years. The social media outlet entered the
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10 Amazing Reasons You Should Publish On Medium
We all want to make our content go farther. No matter how many followers you have on social media and
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The Results of Google’s Team-Effectiveness Research Will Make You Rethink How You Build Teams
It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find,
5 Brilliant Headline Hacks for Crazy High Organic Click-through Rates
What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers. Getting links
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6 Big Reasons You Shouldn’t Ignore Twitter Ads
Not convinced about Twitter Ads? Then read on. In this post, I’ll give you six big reasons you need
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My Top 10 Favorite Facebook Advertising Features You Should be Using
Video is the future of Facebook. Someday, Facebook might even be all video, all day. And there’s good reason for
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7 Things You Need to Know about Creating Viral Facebook Videos According to Research
Steve Rayson, the director at BuzzSumo, analyzed 100 million Facebook videos that were published in the last year and used the data
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The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the
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Facebook Ads, Fake News and the Shockingly Low Cost of Influencing an Election [DATA]
Author: Larry Kim, CEO Customers.ai Last week I ran a Facebook fake news experiment to see if it’s still possible
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The 10 Best Online Marketing Strategies to Make You a Unicorn
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out
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11 Amazing Facts You Might Not Know About Chatbots
What is a chatbot? They come in two flavors: What you see and experienced so far is just the beginning
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