From the tightening grip of privacy regulations to the slow demise of third-party cookies, the tools and tactics that once seemed like mainstays are quickly becoming relics of the past. And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies.

But what if there was a way to turn these obstacles into opportunities? What if you could not only keep pace with these changes but actually stay a step ahead, ensuring your ad campaigns are not just surviving, but thriving?

Enter Restore by Customers.ai—an innovative solution designed to breathe new life into your advertising efforts. 

Leveraging the power of first-party data through our proprietary Website Visitor ID X-Ray pixel, Restore offers a direct integration with Facebook, allowing you to build retargeting audiences with unmatched precision. 

This isn’t just about making do; it’s about setting a new standard for success in a privacy-first world.

Join us as we dive deep into how Restore is revolutionizing the way businesses target and retarget their audiences, ensuring your ad dollars are spent wisely and your campaigns reach their full potential.

• Why You Need First-Party Data
• First-Party Data From Customers.ai
• Leveraging First-Party Data with Restore
• Building Effective Ad Campaigns with Restore
• Measuring Success

Webinar: 2024 Playbook

Increasing Traffic & Conversions in the Age of AI

Free Webinar: Watch Now

Why You Need First-Party Data

As the digital advertising world faces relentless changes and challenges, the spotlight has turned towards first-party data as the cornerstone of modern marketing strategies. 

First-party data, collected directly from your interactions with customers—be it via your websites, apps, or customer relationship management systems—holds unparalleled advantages, especially in an era where privacy concerns and compliance with regulations like GDPR and CCPA are paramount.

Accuracy and Relevance 

First-party data is a gold mine of accuracy and relevance. It reflects genuine interactions and engagements with your brand, providing a clear and direct insight into your customers’ behaviors, preferences, and needs. This level of accuracy ensures that your marketing efforts are more targeted and effective, significantly improving campaign outcomes and ROI.

Resilience Against Technological Changes

As browsers phase out support for third-party cookies and ad blockers become more prevalent, reliance on first-party data offers a more sustainable and resilient advertising strategy. First-party data remains unaffected by these external changes, ensuring you have continuous access to valuable customer insights regardless of the technological landscape.

First-Party Data from Customers.ai

Advertisers used to be able to rely on the pixels provided by companies like Facebook to populate their ad audiences. But due to updates like Apple’s tracking opt-outs and the on-going blocking of third-party cookies, those tools aren’t effective anymore.

These changes have led to ads that cost more but drive less revenue. Hard to think of a worse combination than that!

Unlike these tools, which no longer work, our Website Visitor ID X-Ray Pixel identifies 20+% of your web visitors! This has led to better targeting, bigger audiences, and more ROAS. Hard to think of better combination than that!

It provides great data without intruding on your visitors browsing experience. Here’s how it works:

Leveraging First-Party Data with Restore

With Restore by Customers.ai, leveraging first-party data has never been more straightforward or more powerful. By integrating directly with Facebook, Restore utilizes the rich insights derived from the Website Visitor ID X-Ray pixel to build robust retargeting and lookalike audiences. This direct integration ensures that the audiences you target are not just broad approximations but finely-tuned segments of users who have shown a real interest in what you offer.

Restore enables you to do take advantage of all the information at your fingertips.

Capitalize on User Intent

By analyzing first-party data such as page visits, time spent on specific content, and interaction patterns, Restore helps you understand and act on user intent more effectively than ever before.

Enhance Customer Journeys

Tailor the advertising experience to meet the unique demands and preferences of your audience, leading to higher engagement rates and conversion opportunities.

Drive Sustainable Growth

With a steady stream of reliable data, craft campaigns that not only meet the current demands of your market but also anticipate future trends and behaviors.

In an advertising world riddled with uncertainties and shifting ground, first-party data stands out as a beacon of stability, relevance, and compliance. By harnessing this power through Customers.ai’s Restore, businesses are not just adapting; they’re thriving, setting new benchmarks for what successful advertising looks like in a privacy-first era.

Building Effective Ad Campaigns Using Restore

Harnessing the capabilities of Restore by Customers.ai empowers marketers to craft ad campaigns that are not only targeted and efficient but also incredibly responsive to the dynamics of user engagement. Here’s how you can leverage Restore to enhance your digital advertising efforts and maximize your campaign performance.

1. Install the Website Visitor ID X-Ray Pixel

Begin by integrating the Website Visitor ID X-Ray Pixel on your website. This foundational step is crucial as it allows Restore to collect comprehensive first-party data directly from your site visitors. Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Once active, this pixel starts identifying valuable customer data, such as page views, session duration, and specific interactions, without falling prey to common blockers like ad blockers or privacy filters.

2. Data Collection and Audience Building

With the pixel in place, Restore begins to aggregate data, transforming anonymous visitors into identifiable profiles. This process involves capturing key details that go beyond mere page visits, delving into behavioral patterns, preferences, and engagement levels. Use this data to segment your audience based on concrete actions taken on your site, such as visiting specific product pages, spending significant time on high-value content, or repeatedly engaging with your resources.

3. Create Targeted Retargeting Campaigns

One of Restore’s most powerful applications is in driving retargeting efforts. Utilize the detailed insights provided by the X-Ray Pixel to retarget individuals who have already shown interest in your products but have not yet converted. Because this data is precise and tailored, the retargeting campaigns you create are significantly more likely to resonate with these potential customers, thereby increasing the likelihood of conversion.

4. Develop Lookalike Audiences

Beyond retargeting, Restore excels in expanding your reach through lookalike audiences. By analyzing the traits and behaviors of your best customers (those who engage most deeply with your site), Restore can help you identify and target new segments on Facebook that share similar characteristics. This method allows you to reach broader audiences who are more likely to be interested in your offerings, effectively scaling your marketing efforts while maintaining a high level of relevance and engagement.

5. Continuously Optimize Campaigns

Digital marketing is not a set-it-and-forget-it endeavor, especially not with tools as dynamic as Restore. Leverage the continuous stream of data from the X-Ray Pixel to constantly refine and optimize your campaigns. Analyze performance metrics like click-through rates, conversion rates, and ROI across different segments and adjust your strategies accordingly. This might involve tweaking ad copy, revising call-to-actions, or shifting focus to more responsive audiences.

6. Utilize Advanced Segmentation for Personalized Marketing

Take advantage of the deep insights provided by Restore to implement advanced segmentation strategies. Tailor your ads not just to general behavior but to specific actions and interests shown by your audience. For instance, if certain visitors frequently browse a particular category of products, you can create customized ad campaigns highlighting new arrivals, special offers, or exclusive content related to those products.

Measuring Success

As you implement these strategies, it’s vital to keep an eye on key performance indicators that measure the effectiveness of your campaigns. Metrics such as return on ad spend (ROAS), customer acquisition costs (CAC), and lifetime value (LTV) are critical in assessing the success and fine-tuning the approach for future campaigns.

By following these steps and utilizing the full suite of features offered by Restore, advertisers can create highly effective ad campaigns that not only meet the immediate goals of conversion and engagement but also build a sustainable framework for long-term digital marketing success.

Results like these are what you can expect!

Check out how many visitors we could generate from your site to get started:

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Restore Your Ad Audiences with First-Party Contact Data appeared first on Customers.ai.

Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. 

It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective. Add that to the pile of tracking restrictions tech giants have been implementing and you’ve got a recipe for marketing disaster. 

When you’ve got better data, you can market more efficiently and give your visitors the experience they desire and deserve. When you don’t, you’re wandering around an unfamiliar space with the lights off. 

That’s why it was so important to us to build a better system. Marketers need these insights to effectively reach their customers and potential customers. That’s why we’re so proud to have built out our Visitor Insight Tools which can power all your best campaigns. 

In this blog post, we’ll dig into 7 of the most effective ways to put our Visitor Insights tools to work. 

• How to Get Visitor Insights
• Audience Segmentation and Visitor Insights
• 7 Ways to Use Visitor Insights

Webinar: 2024 Playbook

Increasing Traffic & Conversions in the Age of AI

Free Webinar: Watch Now

How to Get Visitor Insights

Considering how valuable these insights are, one of my favorite things about them is how simple they are to get. 

All you’ve got to do is set up the X-Ray pixel on any page you’d like to track. 

When you’re building a new X-Ray automation in your account, make sure that the pixel is set to is any page. Our visitor insights tool can only report information from pages the pixel tracks so this is crucial. 

From here, you’ll be building audiences and segmenting them so you can make the most of your visitor insights! 

Audience Segmentation and Visitor Insights

At the heart of any successful marketing strategy lies a profound understanding of your audience. Audience segmentation is the practice of dividing your target market into approachable groups based on demographic, psychographic, behavioral, and geographical differences. This approach enables marketers to tailor their messaging, offers, and overall strategy to meet the specific needs and preferences of each segment.

The Fundamentals of Audience Segmentation

1. Demographic Segmentation: This involves categorizing your audience based on age, gender, education level, income, occupation, and family status. It’s one of the most straightforward methods of segmentation, providing a basic yet powerful way to tailor your marketing efforts to reach different audience members effectively.

2. Psychographic Segmentation: This segmentation dives deeper into the qualitative aspects of your audience, such as their values, interests, lifestyles, attitudes, and beliefs. Understanding these elements can help you connect with your audience on a more personal and emotional level, creating campaigns that resonate deeply with their core values.

3. Behavioral Segmentation: By analyzing how individuals interact with your website and products, you can segment your audience based on their purchasing behavior, brand interactions, user status (new, returning, active, inactive), and engagement level. This data, especially when harnessed through tools like the Visitor ID X-Ray pixel, allows for highly personalized and timely marketing interventions.

4. Geographic Segmentation: Segmenting your audience based on their location—ranging from broad categories like country and state to more granular ones like city or postal code—enables localization of your marketing efforts. Geographic data can influence product offerings, promotional activities, and marketing messages to fit local cultures, seasons, and needs.

Why is Audience Segmentation Important?

Audience segmentation is not just about identifying different groups within your broader market; it’s about recognizing that each customer has unique needs and preferences that can significantly influence their buying decisions. By segmenting your audience, you can:

• Increase Relevance: Tailor your messaging and offers to match the specific needs and interests of each segment, increasing the relevance and appeal of your communications.
• Enhance Customer Experience: Deliver content and experiences that are aligned with each segment’s expectations and preferences, improving satisfaction and loyalty.
• Optimize Marketing Spend: Focus your marketing resources on the segments most likely to convert, improving efficiency and ROI.
• Drive Product Development: Gain insights into the specific needs and desires of different segments, guiding product development and innovation.

Incorporating audience segmentation into your marketing strategy allows you to move beyond a one-size-fits-all approach. By understanding and addressing the specific needs of each segment, you can create more compelling and effective marketing campaigns that drive engagement, conversion, and loyalty. Using tools like the Visitor ID X-Ray pixel, marketers have the data needed to segment their audience accurately, ensuring that every communication is as relevant and impactful as possible.

7 Ways to Use Visitor Insights

Cart Abandonment

Using the X-Ray pixel, marketers can pinpoint the exact moment a potential customer abandons their cart.

With this data, you can initiate automated, personalized email sequences that remind customers of their unfinished purchases and motivate them to complete their transactions.

Incorporate incentives like limited-time offers or free shipping to increase the likelihood of conversion. Highlight the simplicity of returning to their cart to finalize their purchase, ensuring the email content is directly linked to the abandoned items.

Retargeting to All Visitors

Retargeting ads are one of the best low-touch ways to market to your website visitors. The problem is that Facebook’s pixel doesn’t work anymore.

Things only get worse when you realize that Facebook’s audience-building tools don’t always distinguish between new and returning users. That’s a recipe for badly targeted, poorly performing ads!

Instead, use our Restore tool to port all of your website visitors into a general retargeting audience for people who’ve visited your site. This makes sure you stay on their mind.

Retargeting on Specific Products

Just because retargeting ads are a great low-touch way to stay in front of your all your website visitors doesn’t mean there’s not more you can do!

With our Customer Journey tools, you can see exactly how each person has interacted with your site, including what pages they’ve looked at and how long they’ve spent there. This is super valuable information that can help you turn visitors into buyers.

Doing this is straightforward, too. Build an audience based of everyone who has looked at the same product and port them over to Facebook with our direct integration!

This way you can keep what really interested them at their fingertips until their ready to purchase.

Browse Abandonment

Browse abandonment works with the exact same logic as cart abandonment. It just happens earlier in their experience.

It won’t convert at quite the same rate because the intent signals aren’t as strong but it’ll be way more effective than less targeted strategies.

Here you’re targeting users who have shown interest in particular categories or products without adding anything to their cart.

Use data from the X-Ray pixel to understand these visitors’ behavior and interests. Send personalized emails or display ads that remind them of what they viewed, perhaps offering additional information or incentives to encourage a revisit and eventual purchase.

Welcome Series

Craft a welcome series that immediately engages new contacts identified by the X-Ray pixel.

These series work so much better when they’re not just generic.

Personalize the series based on the visitor’s entry point and behavior on the site, providing content that aligns with their initial interests. Email is a higher-touch strategy than digital ads so it’s best to send these to users who’ve demonstrated a little more interest.

With our automation triggers, you can set different parameters depending on what’s appropriate for your business. Targeting new visitors who spend more than a certain amount of time on your page is a great strategy.

This series can educate new visitors about your brand, showcase product benefits, and offer special welcome discounts. The goal is to build a strong relationship from the first interaction, setting the stage for ongoing engagement.

Improved Attribution

Leverage the Visitor ID X-Ray pixel to enhance your marketing attribution models. By understanding the paths that visitors take before converting, you can better attribute successes to specific marketing efforts. Use this data to refine your marketing strategies, focusing resources on the channels and tactics that drive the most value. Discuss how integrating X-Ray insights with your marketing stack can lead to more accurate attribution and improved ROI.

Improved Email Deliverability

Finally, the precision targeting enabled by the X-Ray pixel can significantly improve your email marketing’s deliverability and effectiveness. By ensuring that emails are highly relevant to the recipients’ interests and behaviors, you increase the likelihood that they will engage with your messages rather than marking them as spam. Highlight strategies for segmenting your email list based on X-Ray data and tailoring content to match the interests and needs of each segment, thus improving open rates, click-through rates, and overall campaign performance.

Conclusion

Hopefully you see here the power of that our visitor insights can have for your marketing strategies. If you’re ready to get started boosting your ROI, check out how many visitors we can reveal for you below:

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post 7 Ways to Use Our Visitor Insights Tools appeared first on Customers.ai.

It’s harder than it sounds–and it doesn’t sound easy! Even worse: it’s only going to get more difficult. 

Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In 2024, Google is adding two more hurdles. 

First, they’re blocking third-party cookies in Chrome and they’ll be 100% blocked by the end of the year. Second, they’ve implemented much stricter rules around emailing and spam. The new rules include harsher penalties for violating senders. 

In one word: yikes! 

Effective targeting and strong email deliverability are the foundations of any good Shopify flow. Welcome series, abandoned cart emails, winbacks, and upsells are all proven shopify marketing strategies. 

So many Shopify stores rely on these tools to grow. If those flows at risk, their businesses are at risk. 

That’s why we’re so passionate about our Website Visitor ID X-Ray pixel and its potential for Shopify marketers. 

You can identify 20% or more of your anonymous traffic along with their contact information, the pages they’ve visited, behavioral intent information, and more. 

Sounds pretty useful, right? Let’s dig in. 

Webinar: 2024 Playbook

Increasing Traffic & Conversions in the Age of AI

Free Webinar: Watch Now

• The Foundations of Shopify Marketing
• Audience Segmentation for Shopify Marketing
• Ad Retargeting for Shopify Stores
• Email Marketing with Customers.ai
• Ecommerce Integrations
• Conclusion

The Foundations of Shopify Marketing

The engine of Shopify marketing is personalization. When you make your customers feel like your store really understands them, you can turn them from a potential buyer into a customer for life. 

You establish this feeling over time through strategically nurturing your relationship with your customers. Digital advertising and email marketing are the best and most common tools that Shopify stores use. 

Two things separate the successful marketers from the unsuccessful ones: data quality and strategy. 

The Website Visitor ID X-Ray pixel provides the best quality and volume available. 

Now lets talk strategy!

Audience Segmentation for Shopify Marketing

Segmentation sounds scary and complicated. Thankfully, it’s actually pretty intuitive, especially for experienced shopify marketers. 

The principles are simple. Everyone is unique! You want to tailor your marketing to each person’s unique interests as much as possible. 

If you had unlimited time, maybe you’d design thousands of individualized campaigns for every potential customer, but you don’t. 

Instead, you rely on other information like how they’ve interacted with your store to group potential customers together into, you guessed it, segments! 

When you’ve got the right data, sorting Customers into the right segment is easy. With our sophisticated mix of digital ads and emails flows, you can make the most of your segmentation! 

Ad Retargeting for Shopify stores with Customers.ai

Retargeting is the perfect first step. When customers have heard of your business but haven’t expressed their interest in other ways, they’re a great fit for your retargeting audiences. 

What is ad retargeting? 

Ad retargeting means targeting ads to people who have already heard of you. 

These ads are a great value compared to other ad strategies because people who have heard of you already are much more likely to make a purchase. 

When third-party pixels were blocked, Ad Retargeting performance cratered. This included Facebook’s pixel. 

But Ad retargeting with data generated by our Website Visitor ID X-Ray pixels is way more effective. Our pixel can identify 5 times as many users as the Facebook pixel. Your super effective Shopify marketing strategy is actually super effective again. 

Restore for Shopify Marketing

Our Restore tool is perfect for ecommerce stores looking to reach new customers. 

Ecommerce stores used to rely on each ad platform’s pixel to identify potential buyers. But those just don’t work anymore. 

Our Website Visitor ID X-Ray pixel identifies 20-25% of your visitors! And even better, that data is yours to use. 

Setting up your retargeting audience is a snap, too. We’ve got a direct integration with Facebook that makes it easy. 

In your Customers.ai account, navigate to your My Leads tab and click on “Audiences.” 

You’ll see a big list of all your contacts. Then select “Add FIlter.”

In the Attribute drop-down, select “Landing Page URL” and in the Operator drop-down select “Equals.” Paste the landing page URL in the Value section. 

Then just save it as an audience and you’re good to send it to your Facebook account! 

Email Marketing with Customers.ai

A good series of Shopify flows are key to enduring customer relationships. 

The data generated by our Website Visitor ID X-Ray pixel is purpose-built for this. 

Here’s how you can use our tools for the most effective Shopify flows. 

Welcome Series

You never get a second chance to make a first impression. So how do you put your best foot forward? 

1. A new buyer visits your Shopify store
2. We identify their contact information
3. You put them in your retargeting audience 
4. They click on one of your ads and visit your site again
5. We identify which pages they viewed and for how long they viewed them
6. You use our data to personalize your welcome series to their specific interests

Voila! You’ve started a great new relationship with this buyer. 

Browse Abandonment

It’s not over just because they left without buying. Here’s how you bring them back:

1. A visitor explores your Shopify store but leaves without adding anything to their cart.
2. We snag their contact info and track which products piqued their interest.
3. You include them in your retargeting efforts.
4. Their interest is rekindled by seeing your ads or receiving your email.
5. We tell you exactly what they looked at and how long they spent there.
6. You reach out with a personalized email showcasing those very products, maybe with a nudge like a special offer

Cart Abandonment

Sometimes, a customer gets cold feet. Here’s how to warm them up again:

1. A shopper adds items to their cart in your Shopify store but leaves before checkout.
2. We capture this moment of hesitation along with their contact information.
3. You place them into a specialized follow-up sequence.
4. As they see your ads or receive your reminder, their interest is reignited.
5. We provide detailed insights on the items they were considering, including how long they were in their cart.
6. You craft a personalized email, reminding them of their unfinished purchase, perhaps sweetening the deal with a limited-time offer or reassuring product testimonials.

Upsell

The art of the upsell is not about selling more; it’s about enhancing value. Here’s how you do it:

1. A customer makes a purchase from your Shopify store.
2. We track the products they showed interest in but didn’t buy.
3. You add these insights to your marketing strategy.
4. When they next engage, perhaps through a follow-up or thank-you email,
5. You pinpoint items that complement their purchase, based on their browsing behavior and time spent on each page.
6. You suggest these as add-ons or upgrades, personalizing your upsell pitch to their interests.

Winback

Winning back a customer is like reigniting an old flame. Here’s your playbook:

1. A previous buyer goes quiet and hasn’t shopped for a while.
2. We identify this lapse and monitor any return visits to your site.
3. You craft a re-engagement campaign.
4. If they browse again, we capture what catches their eye, including how long they linger on product pages.
5. You use our insights to tailor your messages, highlighting products they loved or missed, or offering incentives.
6. Boom! You’ve reminded them why they fell for your store in the first place.

Shopify Marketing Integrations with Customers.ai

Ecommerce marketers often already have technology they love. Using Customers.ai’s tools doesn’t mean you have to give those up. 

In fact, Customers.ai has direct integrations that will make you love your existing tech even more. 

Klaviyo Integration

Setting up your Klaviyo integration is very straightforward! 

In your Customers.ai account: 

1. Head to your integrations tab
2. Navigate to the Klaviyo line
3. Connect directly or with your API Key
4. Pick which Customers.ai audiences you want to Klaviyo

Sendlane Integration

Setting up your Sendlane integration is simple as well! 

In your Customers.ai account: 

1. Head to your integrations tab
2. Navigate to the Sendlane line
3. Connect with your API Key
4. Pick which Customers.ai audiences you want to Sendlane

Conclusion

With the data and tools available from Customers.ai, the ecommerce world is your oyster! Check out how many visitors we can identify for you here and get started today:

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Optimize Shopify Marketing with Customers.ai appeared first on Customers.ai.

As we get prepped for an even more exciting Q2–can’t say too much but we’re pumped–we wanted to take a moment and reflect. 

We’ve launched tons of exceptional new features designed to help marketers overcome the challenges they’re facing now and will face in the future. 

Without further ado, let’s run through the greatest hits over the last few months! 

• Supercharge your Meta Ads with Restore
• Customer Journey Tracking
• Klaviyo Revenue Tracking
• Email Deliverability Scoring
• Direct Integration with Sendlane
• Direct Integration with HighLevel

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Supercharge your Meta Ads with Restore

It’s been a difficult few years for digital advertisers (to say the least). Sometimes it seemed like you couldn’t open your email without learning that one tool or another was going to stop working how it used to. 

These already choppy waves are going to get even choppier in the coming months and years. 

Signal Degradation is a major challenge. But companies that overcome major challenges thrive while their competitors falter. And that’s why we’re so excited to have launched our Restore tool. 

Retargeting is a rock-solid marketing concept: reach out to the people who are already interested in you. Those people are 2-3x more likely to convert! 

The problem wasn’t the strategy, but that the data had gotten so much less accurate and reliable. 

Restore takes care of that! Our Website Visitor ID X-Ray pixel identifies the name and contact info of 20% or more of your visitors. 

Our direct integration with Facebook means that, once you connect your accounts, you can port these retargeting audiences over in a snap. 

More About Restore:

• How to Use Restore by Customers.ai to Boost Your Ad Campaigns
• Maximizing ROI with Advanced Facebook Ad Strategies
• Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Customer Journey Tracking

We would never pick a favorite of our new features but if we did have to choose, our Customer Journey feature might take the cake. 

Why? Because of how it opens up so many different avenues for marketers of all types. 

Huge companies like Amazon, Wal-Mart, and Target have had an edge on their smaller competitors for years because they have access to both a higher volume of data and more accurate, reliable data. 

They put that data to work for targeted and personalized ads. This reaped huge benefits! 

And now, with Customer Journey, you can reap those benefits too. 

The contacts you generate with our Website Visitor ID X-Ray pixel come with a full picture of how that customer has interacted with your site! 

What does this mean in practice? Your ability to target and personalize marketing outreach is only limited by your creativity! 

With our abundant integrations, you’ve got the ability to smoothly nurture leads into sales no matter how your organization is set up. 

Effectively segmenting your audience is fundamental to long-term sustainable marketing success and Customer Journey empowers you to do that like never before. 

This information is easy to find in your My Leads tab within your account. Build audiences based on whatever makers are relevant to your business and market away! 

More About Customer Journey Tracking:

• Customer Journey Tracking Overview
• Customer Journey & Segmentation are Key to Enhancing Engagement
• How to Use Website Visitor Data in Your Client Campaigns

Klaviyo Revenue Tracking

Attribution is a strangely tough part of marketing. 

Your goal isn’t to make one sale, it’s to make tons of sales. So understanding how each sale happened is crucial. You’ve got to know what works so that you know what to keep doing. And you’ve definitely got to know what doesn’t work so you can stop wasting money. 

That’s why we were so excited to launch a new tool within our Klaviyo integration: 

You can now track how much revenue the contacts identified by our Website Visitor ID X-Ray pixel are generating through Klaviyo right in your Integrations tab. 

More About Klaviyo:

• Klaviyo Integration Overview
• Maximize Klaviyo Performance with Website Visitor Identification

Email Deliverability Scoring

Maintaining strong email deliverability has always been crucial but it’s only gotten more important in the first few months of 2024. 

Google announced that large senders who don’t abide by a strict set of guidelines will have their emails blocked before they can even reach the spam folder. 

That’s very bad news (if you’re unprepared). Thanks to this new feature, our customers weren’t unprepared: an email deliverability score right in the product. 

All you’ve got to do is connect your work email and within a day or so you’ll receive an assessment of your email deliverability! 

This score–which customers can constantly update–is a critical insight into your performance. Keeping an eye on it empowers you to take action the moment a negative signal appears and take care of it before small problems turn into massive ones. 

Email Deliverability Hacks:

Unlocking Inboxes

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

More About Email Deliverability:

• Email Deliverability Audit Overview
• The Evolution of Email Deliverability: From Basics to AI-Driven Insights
• Boosting Email Deliverability: 5 Strategies for DTC Marketers

Sendlane Integration

Sendlane is a really innovative, exciting marketing automation platform and launching our direct integration with their platform was a highlight of our first quarter. 

Setting it up takes only a few simple steps: 

Just drop in your API key, pick which audiences you want to send, and where you want them to go! 

Check out this conversation between our Founder & CEO, Larry Kim, and Sendlane’s Founder & CEO, Jimmy Kim on how to Maximize eCommerce ROI to get valuable insights: 

More About Our Sendlane Integration:

• Sendlane Integration Overview
• How to Overcome Ecommerce Challenges with Customers.ai and Sendlane

HighLevel Integration

Another integration we’re thrilled about is our new partnership with HighLevel. Nearly every marketing agency already knows and loves HighLevel for how easy they make white-labeling a sprawling marketing suite in one user-friendly interface. 

Now they can love HighLevel even more because leads generated for your clients by Customers.ai can go straight to them. Clients will love the engaged new contacts, agencies love the pricing and simplicity. A win-win-win. 

Hop into your Integrations tab and click “Add a HighLevel Account” to link your platforms. 

And then check out this Spotlight Session our Founder & CEO Larry Kim did with HighLevel! 

More About Our HighLevel Integration:

• HighLevel Integration Overview
• Elevate Your Lead Generation with Customers.ai and HighLevel Integration
• Dynamic Duo: Customers.ai and HighLevel

Wrapping Up the Quarter

Whew! It was a big quarter and the feedback from our customers has been amazing.

The most energizing thing about all we accomplished in Q1?

That we’re just getting started!

We have even more coming in Q1 and we hope you come along for the ride!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Catching Up with Customers.ai: What’s New in Q1 appeared first on Customers.ai.

From the looming shadow of third-party cookie deprecation to the rising expectations of tech-savvy consumers for seamless online experiences, e-commerce companies find themselves at a critical juncture. In this dynamic environment, the integration between Customers.ai and Sendlane presents a beacon of hope.

Customers.ai, with its pioneering Website Visitor Identification X-Ray pixel, has revolutionized the way businesses identify and understand their website visitors. By unlocking the ability to recognize up to 30% of anonymous traffic, Customers.ai provides invaluable insights into the name, email, and behavioral intentions of potential customers.

On the other side, Sendlane has been at the forefront of ecommerce marketing automation, empowering brands to send highly personalized, targeted emails that resonate with their audience’s unique needs and preferences.

Together, these two platforms offer a synergistic solution that not only addresses the pressing challenges of 2024’s e-commerce landscape but also paves the way for businesses to forge deeper connections with their customers.

In this blog post, we’ll delve into the complexities facing today’s e-commerce businesses and explore how leveraging the combined strengths of Customers.ai and Sendlane can help overcome these hurdles, transforming challenges into stepping stones for success.

Ecommerce Webinar

Beyond Abandoned Cart to Abandoned Product View Revenue

with Email Deliverability Hacks & AI Tools

Watch The Webinar

• The Ecommerce Landscape in 2024
• Introduction to Cusotmers.ai and Sendlane
• Overcoming Challenges with Customers.ai and Sendlane
• Setting Up your Customers.ai and Sendlane Integration

The Ecommerce Landscape in 2024

The ecommerce sector is undergoing rapid transformation, with 2024 presenting a unique set of challenges that are reshaping the way businesses operate online. These challenges not only demand immediate attention but also offer a glimpse into the future of retail in the digital age.

Higher Consumer Expectations

The ecommerce experience is no longer just about the convenience of shopping from home.

Today’s consumers expect a seamless integration of online and in-store experiences. They desire personalized interactions that make shopping more engaging and tailored to their individual preferences.

This shift is largely driven by the success of giants like Amazon, which have set a new standard for what customers consider a satisfactory shopping experience.

The challenge for ecommerce businesses is to match these expectations by leveraging technology to create a cohesive, personalized shopping journey.

Privacy and Data Concerns

As digital privacy becomes a hot-button issue globally, ecommerce businesses are navigating a privacy-first world where consumers are increasingly wary of how their data is collected and used.

Regulatory frameworks such as the GDPR in Europe and various state-level laws in the U.S. reflect a growing demand for greater control over personal information.

This changing landscape requires ecommerce companies to be more transparent and conscientious in their data practices, ensuring customer trust is not only maintained but strengthened.

The End of Third-party Cookies

The anticipated demise of third-party cookies on major web browsers poses a significant challenge for ecommerce marketers accustomed to relying on these cookies for targeted advertising and understanding customer behavior.

With Google Chrome set to phase out third-party cookies by 2024, businesses must explore new strategies for collecting and leveraging consumer data without infringing on privacy.

This shift underscores the need for innovative solutions in data collection and analysis, with a focus on first-party data and privacy-compliant methods.

The Rise of AI and Automation

Artificial Intelligence (AI) and automation are at the forefront of transforming the ecommerce industry.

From personalized product recommendations to automated customer service chatbots, these technologies are making it possible for businesses to offer unique and efficient shopping experiences.

However, integrating AI and automation into e-commerce operations is not without its challenges. Businesses must ensure these technologies enhance the customer experience without compromising personal touch or leading to privacy concerns.

In the face of these challenges, the integration between Customers.ai and Sendlane emerges as a potent solution.

By combining the strengths of advanced visitor identification with sophisticated email marketing automation, these platforms are uniquely positioned to help ecommerce businesses navigate the complexities of the 2024 landscape.

In the next section, we will delve into how this integration offers a path forward for ecommerce companies seeking to overcome these hurdles and achieve success in a rapidly changing market.

Introduction to Customers.ai and Sendlane

The integration between Customers.ai and Sendlane stands out as a beacon for businesses striving to navigate the turbulent waters of 2024. Let’s take a look at how they work together.

Customers.ai: Revolutionizing Visitor Identification

At the heart of Customers.ai lies the innovative Website Visitor Identification X-Ray pixel, a tool that fundamentally changes the game for e-commerce businesses. This advanced technology has the capability to identify up to 30% of anonymous website visitors, providing not just names and email addresses but also critical behavioral intent information.

In a world where understanding and engaging with your audience is paramount, Customers.ai offers a way to bridge the gap between anonymous browsing and meaningful engagement.

By shedding light on who is visiting your site and what they are looking for, Customers.ai enables businesses to tailor their marketing strategies with unprecedented precision.

Sendlane: Personalizing the Ecommerce Experience

Sendlane elevates the ecommerce marketing game through its sophisticated automation platform, designed to deliver personalized, targeted emails to potential clients. This platform shines in its ability to craft highly customized communication paths for various customer actions and stages in the buyer’s journey.

From abandoned cart emails that nudge shoppers to complete their purchases to restock notifications that bring customers back to the site, Sendlane ensures that every message is relevant, timely, and likely to convert.

Sendlane doesn’t just help businesses increase their conversion rates. It helps them build lasting relationships with customers by showing them that their needs and preferences are understood and valued.

A Synergistic Integration

The integration of Customers.ai and Sendlane creates a powerhouse for ecommerce businesses.

By combining deep insights into website visitor behavior with sophisticated email marketing automation, this partnership offers a comprehensive solution for personalized customer engagement.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Overcoming Challenges with Customers.ai and Sendlane Integration

The integration of Customers.ai and Sendlane offers a compelling solution to the challenges faced by ecommerce businesses in 2024.

By leveraging the unique strengths of both platforms, companies can enhance their marketing strategies, foster deeper customer relationships, and navigate the evolving ecommerce landscape with confidence.

Seamless Customer Experiences

This integration meets the expectation of blended in-store and online shopping experiences head-on.

Customers.ai’s ability to identify and understand the behavior of website visitors enables businesses to gather rich, actionable data.

This data is utilized by Sendlane’s targeted email automation. It creates a seamless customer journey from the first website visit through to post-purchase follow-up.

This personalized approach ensures customers feel valued and understood, significantly enhancing their shopping experience.

Navigating Privacy and Data Changes

In a privacy-conscious world, the ability to collect and use data responsibly is paramount.

Customers.ai collects first-party data directly from website interactions, ensuring businesses have access to customer information that is both valuable and compliant with privacy regulations.

Sendlane’s use of this data for personalized email marketing further emphasizes a commitment to respecting user privacy, by providing customers with relevant and desired content without overstepping boundaries.

Adapting to the Cookieless Future

With third-party cookies becoming obsolete, the integration provides an alternative path for understanding customer behavior and preferences. C

ustomers.ai’s technology does not rely on third-party cookies, instead offering a solution that respects user privacy while still delivering valuable insights.

These insights fuel Sendlane’s automated emails, ensuring that marketing efforts remain effective and targeted, even in a post-cookie landscape.

Leveraging AI for Personalization

AI and automation are key to delivering the personalized experiences customers expect.

Sendlane leverages AI to automate and personalize email campaigns, using data from Customers.ai to make these communications as relevant as possible.

Whether it’s recommending products based on previous browsing behavior or reminding customers of items they viewed but didn’t purchase, the integration ensures that every interaction adds value to the customer’s experience.

Real-World Benefits

• Increased Conversion Rates: By identifying anonymous visitors and engaging them with personalized emails, businesses can significantly increase their conversion rates.
• Enhanced Customer Loyalty: Personalized experiences foster a sense of understanding and care, which in turn builds customer loyalty and trust.
• Efficient Use of Marketing Resources: Targeted emails ensure that marketing resources are used efficiently, reaching out to individuals with high engagement potential.
• Compliance with Privacy Regulations: Using first-party data and respecting user consent ensures that businesses remain compliant with evolving privacy laws.

The integration between Customers.ai and Sendlane not only addresses the immediate challenges of 2024 but also sets the stage for sustainable growth and success in the future of e-commerce.

By focusing on personalized engagement and privacy-compliant practices, businesses can create meaningful connections with their customers, driving both satisfaction and sales.

Setting Up your Customers.ai and Sendlane Integration

Are you itching to take advantage of all these great new avenues for growth?

To get it running, all you’ve got to do is:

1. Log in to your Customers.ai account
2. Navigate to your “Integrations” tab
3. Select “Sendlane”
4. Drop in your API Key
5. Pick which audience you’d like to sync

And voila!

Check out how many leads Customers.ai could generate from your storefront and hit the ground running!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Overcome Ecommerce Challenges with Customers.ai and Sendlane appeared first on Customers.ai.

This is where the power of integration between Customers.ai, a leading lead generation tool, and HighLevel, a full-suite agency marketing, sales, and client management platform, comes into play.

Customers.ai has revolutionized the way businesses capture leads, boasting the remarkable capability to identify 20-25% of anonymous visitors to a company’s website. This isn’t just about putting names to numbers; it’s about unlocking a treasure trove of insights into customer intent and their journey, paving the way for highly targeted marketing funnels.

On the other hand, HighLevel has established itself as an all-in-one solution for managing those leads, automating marketing efforts, and enhancing customer relations with its robust set of tools designed for digital marketing success.

The integration of Customers.ai with HighLevel is a game-changer for internet marketers, SEO companies, and all types of online businesses. It represents a fusion of lead generation prowess with sophisticated marketing automation and CRM functionalities.

Together, we form a dynamic duo that can streamline operations, enhance lead conversion rates, and deliver a level of personalized engagement that today’s consumers expect.

In this blog post, we will delve deep into what sets this integration apart, how businesses can leverage it to amplify their marketing efforts, and ultimately, how it can transform anonymous website traffic into loyal customers. Join us as we explore the seamless synergy between Customers.ai and HighLevel, and discover how your business can benefit from this powerful integration.

• The Combined Power of Customers.ai and HighLevel
• Customers.ai and HighLevel Integration Use Cases
• Setting Up the Customers.ai and HighLevel Integration

The Combined Power of Customers.ai and HighLevel

Enhanced Lead Generation

The integration of Customers.ai with HighLevel revolutionizes the way businesses approach lead generation. Customers.ai’s unique capability to unveil 20-25% of anonymous website visitors as potential leads stands as a game-changer in the digital marketing domain. When this innovative identification process is combined with HighLevel’s robust marketing and sales platform, businesses gain access to a larger pool of prospects.

This synergy not only increases the volume of leads but also enhances the quality, as leads are backed by insightful data regarding their browsing behavior and preferences. The result is a more targeted approach to lead generation, ensuring that marketing efforts are directed towards individuals with a demonstrated interest in your products or services.

Streamlined Marketing Efforts

Integrating Customers.ai with HighLevel simplifies the transition of leads into marketing funnels. This streamlined process enables businesses to engage with leads immediately and effectively. Through HighLevel’s comprehensive suite of tools, including email marketing, SMS marketing, and social media integrations, leads generated by Customers.ai can be nurtured with personalized messages that resonate with their specific interests and behaviors.

This seamless flow from lead generation to marketing execution not only saves valuable time but also significantly improves the efficiency of marketing campaigns, allowing businesses to reach the right people with the right message at the right time.

Insightful Customer Journey Data

One of the most valuable aspects of the Customers.ai and HighLevel integration is the depth of insight it provides into the customer journey. Customers.ai contributes detailed analytics on visitor intent and interactions, offering a granular view of how potential customers engage with your website.

When this data is imported into HighLevel, it empowers businesses to tailor their marketing strategies with an unprecedented level of precision. Armed with this information, companies can craft campaigns that address the specific needs and interests of their audience, fostering a more personalized and effective marketing approach that significantly enhances customer engagement and conversion rates.

Improved ROI

The combination of Customers.ai’s advanced lead identification technology and HighLevel’s comprehensive marketing toolkit directly impacts the return on investment (ROI) for businesses. By maximizing the efficiency of lead generation and marketing processes, the integration ensures that marketing budgets are utilized more effectively.

The ability to target leads with precision and engage them through personalized, data-driven campaigns reduces wastage of resources and increases the likelihood of conversion. Moreover, the insights provided into the customer journey enable continuous optimization of marketing strategies, further enhancing ROI over time. For businesses looking to boost their marketing effectiveness while keeping costs in check, the integration of Customers.ai and HighLevel presents an invaluable solution.

AI-Powered Advertising

How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

Customers.ai and HighLevel Integration Use Cases

Here are a few use-cases for how Marketing Agencies can transform their clients’ campaigns with this integration

Automated Lead Nurturing with Personalized Campaigns

Challenge: A mid-sized e-commerce store struggles with converting website visitors into buyers. They have a steady stream of traffic but find that a significant portion of visitors leave without making a purchase or engaging further.

Solution: By integrating Customers.ai with HighLevel, the marketing agency can now automatically capture details of 20-25% of anonymous visitors, turning them into identifiable leads. With insights into these leads’ browsing behaviors and interests, the store uses HighLevel to segment these leads based on their interactions, such as the products they viewed or the time spent on certain pages.

Implementation: The store sets up automated email nurturing campaigns within HighLevel, tailored to each segment. For instance, visitors who spent a lot of time in the footwear section but didn’t make a purchase receive a personalized email showcasing the latest shoe collection, along with an exclusive discount code. Simultaneously, another email campaign is launched for visitors who added items to their cart but abandoned it, reminding them of their unfinished purchase with a limited-time free shipping offer.

Outcome: The e-commerce store sees a significant uptick in conversions. The personalized campaigns resonate with the leads, prompting many to return and complete their purchases. Additionally, the data-driven insights allow for continuous optimization of marketing efforts, further increasing engagement and sales over time.

Targeted Marketing Strategies Based on Deep Customer Insights

Challenge: A fitness center client is looking to increase its membership base but finds its one-size-fits-all marketing strategy to be ineffective in attracting new members.

Solution: Leveraging the integration of Customers.ai and HighLevel, the fitness center begins to identify anonymous website visitors, capturing leads and gaining valuable insights into their fitness interests and goals. This data allows the center to understand better which fitness programs or amenities are attracting the most attention.

Implementation: Using HighLevel, the fitness center creates several targeted marketing campaigns. For example, leads who showed interest in weight loss programs are sent a series of motivational emails featuring success stories from current members and a special offer for personal training sessions. Meanwhile, visitors interested in yoga classes receive invitations to a free trial class, along with information on the health benefits of regular yoga practice.

Outcome: The targeted approach results in a higher engagement rate with the marketing campaigns, as potential members receive content that aligns with their specific fitness goals. The fitness center not only sees an increase in new memberships but also a boost in attendance for their specialized programs, demonstrating the effectiveness of personalized marketing enabled by the Customers.ai and HighLevel integration.

Setting up the Customers.ai Integration with HighLevel

Setting up the integration is super simple. 

1. Once logged in, click “Integrations.” 
2. Select HighLevel from the list and add your HighLevel account

3. Once that is connected, simply pick your HighLevel location. You can also choose whether you want to send all of the contacts for that automation or only certain audiences.  
4. In your HighLevel account, each lead is tagged with Customers.ai so you can keep track of them! 

Interested? Book a demo today!

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Elevate Your Lead Generation with Customers.ai and HighLevel Integration appeared first on Customers.ai.

Even savvy companies are learning that this is easier said than done. 

Years of targeted digital ads and email campaigns have raised customers expectations. They expect more personalization than ever. 

Simultaneously, the death of third-party cookies and other privacy changes continue to make finding and using the data required to curate that personalized experience harder and harder to get. 

That’s why our Customer Journey feature is so crucial. With our Website Visitor ID X-Ray Pixel, you can see how each identified visitor navigates your site. Seeing what choices they make before ultimately purchasing provides you with crucial information you can use to optimize your digital ads, email campaigns, and more! 

I understand now, and I appreciate your patience. Let’s directly address the content within each subsection for sections II and III, focusing on delivering complete thoughts and insights within each part, without introductions to future discussions.

• The Evolving Expectations of Customers
• Challenges in Meeting the New Expectations
• Importance of Customer Journey Segmentation
• Understanding Customer Journey with Customers.ai
• Segmenting Based on Customer Journey

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

The Evolving Expectations of Customers

The Rise of Personalized Marketing

The digital age has transformed passive consumers into active participants who dictate the terms of engagement. They no longer navigate the digital world as mere observers but as individuals seeking a reflection of their unique preferences and interests. This shift has been fueled by advancements in data analytics and machine learning, enabling brands to deliver personalized experiences at scale. Consumers now expect interactions with brands to be tailored specifically to them, drawing on their past behaviors, purchases, and interactions to anticipate their needs.

Setting the Standard: The Influence of Tech Giants

Companies like Amazon and Netflix have not just participated in the evolution of consumer expectations; they’ve spearheaded it. By leveraging vast data to curate personalized experiences, these tech giants have created a new normal. Amazon’s recommendation algorithms that suggest products based on browsing and purchasing history, and Netflix’s ability to recommend shows and movies with uncanny accuracy, have set a high bar. These experiences have reshaped what consumers expect from all digital interactions, demanding a level of personalization once reserved for the realm of science fiction.

Challenges in Meeting the New Expectations

The End of the Cookie Era

The impending extinction of third-party cookies poses a formidable challenge to personalized marketing. For years, cookies have been the linchpins of digital advertising, enabling brands to track user behavior across the web. Their decline, driven by privacy concerns and regulatory changes, has left marketers searching for new ways to understand and reach their audiences. This seismic shift requires a reimagining of data collection and user tracking, pushing marketers towards more privacy-conscious strategies.

Navigating Privacy Regulations

The introduction of stringent privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) has further complicated the landscape. These regulations mandate greater transparency and user consent, limiting how marketers can collect and utilize data. As companies navigate this new terrain, they must balance the desire for personalization with the imperative of compliance, a task that often requires significant adjustments to their data practices.

Finding Alternatives for Data Collection and Analysis

In response to these challenges, innovative solutions have emerged. Marketers are increasingly turning to first-party data, gathered directly from interactions with their brand, as a cookie alternative. This shift not only complies with privacy regulations but also opens new avenues for building deeper, more direct relationships with customers. Additionally, technologies such as machine learning and AI offer new ways to analyze data, predict consumer behavior, and personalize experiences without infringing on privacy. These tools are paving the way for a new era of marketing, where personalization and privacy coexist.

Through these sections, the blog will delve deeply into the ongoing evolution of customer expectations and the challenges marketers face in meeting these demands, offering insights into the future of personalized marketing in a privacy-conscious world.

Importance of Customer Journey Segmentation

In the intricate dance of digital marketing, understanding the rhythm of your audience’s movements is paramount. Customer journey segmentation is not just a tool; it’s a compass that guides companies through the vast, often tumultuous sea of consumer interactions. By dividing the customer journey into distinct segments, businesses can tailor their strategies to meet individuals exactly where they are, enhancing engagement and driving conversions.

Crafting Tailored Experiences

At the heart of customer journey segmentation is the ability to craft experiences that resonate on a personal level. Whether a customer is at the discovery phase, considering their options, or ready to purchase, each segment requires a different approach. This tailored treatment transforms a generic interaction into a personal conversation, significantly increasing the likelihood of conversion.

Enhancing Customer Understanding

Segmentation offers a window into the customer’s world, providing insights that are otherwise obscured by the aggregate data. By dissecting the journey into manageable parts, marketers can identify patterns, preferences, and pain points specific to each segment. This deep dive into the customer psyche is invaluable, informing everything from product development to customer service strategies.

Optimizing Marketing Efforts

With resources always at a premium, efficiency is the watchword of any successful marketing department. Customer journey segmentation ensures that efforts are not wasted on mismatched messaging. By aligning marketing tactics with the customer’s stage in the journey, companies can allocate their budgets more effectively, maximizing ROI and minimizing waste.

Predicting Future Behaviors

Understanding the past and present of customer behavior is crucial, but the real power lies in prediction. Segmentation allows companies to forecast future behaviors based on observed patterns, providing a strategic advantage. Armed with this knowledge, businesses can preemptively address customer needs and desires, staying one step ahead in a competitive landscape.

In conclusion, customer journey segmentation is the linchpin of modern marketing strategy. It underpins the creation of personalized experiences, deepens customer understanding, optimizes marketing resources, and offers predictive insights into future behaviors. In a world where personalization is king, segmentation is the key to the kingdom.

Understanding Customer Journey with Customers.ai

Customers.ai’s Website Visitor ID X-Ray Pixel allows you to track the journey of every new contact you generate. Even better, setting it up is super simple. 

1. Add the Pixel to every page on your site. This ensures that you can track the whole journey. If a page doesn’t have our X-Ray Pixel on it, you won’t be able to see whether a customer visited that page or not. 
2. Click on your My Leads tab. 
3. Click on the contact. 
4. See their whole Customer Journey, including which pages they visited, the order of the pages they visited, which emails they’ve received, and what they did after they received the email! 

Segmenting Based on Customer Journey

The specific strategy you’ll need depends on your customers and your industry. But here are some foundational principles that will be useful no matter what: 

Study Your Customers

Now that you’ve got the data, make sure that you use it. Study the Customer Journeys to understand how they are navigating your site and engaging with your marketing campaigns. 

You get detailed analytics for every email campaign you send to see what resonates and what doesn’t. Our Customer Journey tool shows you which pages Customers looked at and the order they looked at them, so you can see which actions lead to other actions. 

Segment Based on Page Viewed

Our system allows you to build audiences based on different intent signals. Contacts that originate looking at your Blue Hats, for example, are probably interested in different things than contacts that originate looking at your blog. 

You can easily build audiences that filter and then export them into your existing CRM flows! 

Design Campaigns Based on Customer Journeys 

If your Customer Journey insights reveal common trajectories, use that information to design specific campaigns based on that! 

If you see, for example, that people are often looking at a specific informational page immediately  before making a purchase, you can replicate that experience in your targeted email campaigns and digital ads. 

Get started understanding customer journeys today by seeing how many of your website visitors we can turn into contacts!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Customer Journey & Segmentation are Key to Enhancing Engagement appeared first on Customers.ai.

But, imagine if we didn’t have to stress so much about these things.

What if there was a way to get ahead of the game…to really understand and reach the people we want to talk to, without stepping on any privacy landmines? And what if we could make sure our hard-earned ad dollars were actually going towards real, live human beings interested in what we have to offer?

Enter Restore.

It’s our new tool that’s all about making your life a whole lot easier. We’ve figured out a way to track what matters—real interest and intent—without relying on those disappearing cookies. And bots? We can help you spot those so you’re not throwing your budget into the digital void.

In this blog post, we’re diving deep into what’s been making digital advertising such a headache lately and how Restore is changing the game.

It’s not just about keeping up anymore; it’s about setting the pace. We’ll talk about how Restore’s tech can give you a clearer view of who’s actually interested in what you’re selling, all while playing nice with privacy rules and keeping your ad spend in check.

• Common Digital Advertising Problems
• Solving Digital Advertising Problems with Restore

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Common Digital Advertising Problems

Let’s take a step back and explore how the digital advertising landscape has evolved, leading us to navigate through some challenging waters today. It’s been quite a journey from the simpler times of online advertising to the complex scenario we’re dealing with now.

• The Rise of Privacy Concerns

One of the most significant shifts has been the heightened focus on privacy. With regulations like the GDPR in Europe and the CCPA in California coming into effect, the importance of respecting user privacy and handling data responsibly has taken center stage.

These changes have fundamentally altered how we can collect and use data, emphasizing the need for transparency and user consent. It’s a necessary evolution, ensuring that trust and respect form the foundation of our interactions online.

• Navigating a World Without Cookies

The gradual elimination of third-party cookies is another pivotal change. Major browsers are moving away from cookies, pushing the industry towards more privacy-friendly ways of understanding user behavior. This transition challenges us to innovate and find new methods to reach our audience without compromising on privacy.

• The Challenge of Bots and Fraud

Bots have also become a more pronounced issue, creating a landscape where ad fraud can easily eat into budgets without delivering any real engagement. Identifying and mitigating the impact of bots is crucial in ensuring that our advertising efforts reach real people and drive genuine interactions.

• Ad Saturation and Consumer Fatigue

Ad Saturation and Consumer Fatigue: With the digital space becoming increasingly crowded, capturing and maintaining audience attention has become more difficult. Consumers are bombarded with ads, leading to ad fatigue and making it harder for messages to stand out. This saturation calls for more creative and engaging approaches to advertising, prioritizing quality and relevance.

• The Increasing Complexity of Digital Advertising

Finally, the sheer complexity of digital advertising today, with its myriad platforms, formats, and strategies, demands a more sophisticated approach. Staying ahead requires not just keeping up with current trends but anticipating future shifts, all while maintaining an ethical and responsible stance towards privacy and data use.

With all of these changes, the need for tools that can navigate these complexities while upholding the principles of privacy and engagement has never been clearer. Enter a solution designed to meet these modern challenges with integrity and innovation. Let’s dive into how we can adapt and thrive in this new era of digital advertising, making every connection count.

Overcoming Marketing Challenges with Restore by Customers.ai

We’ve designed our Restore tool to help our customers vault over these pernicious hurdles. Here’s how: 

Accurate Retargeting and Lookalike Audiences

Retargeting and lookalike audiences are the two most crucial audience building tools in your digital advertising arsenal. 

But because Facebook’s pixel is blocked by so many browsers, these crucial targeting audiences are built with bad data, meaning your campaigns won’t be reaching who they should. That’s bad! 

Our Restore tool gathers data from our Website Visitor ID X-Ray Pixel, which isn’t blocked by any browsers. That means that you can build your retargeting and lookalike audience off of people who are actually visiting your site. 

Identifying High-Intent Users

Zooming in on high-intent users is a game-changer. It’s all about spotting those who are just a nudge away from making a purchase or signing up. By tracking key behaviors—like how often they visit your site, what they’re checking out, or how long they linger on certain pages—you get a clearer picture of who’s really interested.

This isn’t just about following the crowd; it’s about understanding who’s ready to take the leap. With smarter analytics, you can tailor your messages to catch them at just the right moment, turning warm leads into solid conversions. This strategy sharpens your focus, ensuring your ad dollars target the people most likely to act, making every penny count.

Our Restore tool allows you to target people who’ve visited specific high-intent pages or viewed the same product several times. This means that you don’t waste money on badly targeted campaigns to low-intent visitors! 

Creating these audiences is very simple! 

In your Customers.ai account, navigate to your My Leads tab and click on “Audiences.” 

You’ll see a big list of all your contacts. Then select “Add FIlter.”

In the Attribute drop-down, select “Landing Page URL” and in the Operator drop-down select “Equals.” Paste the landing page URL in the Value section. 

Then just save it as an audience and you’re good to send it to your Facebook account! 

Understanding the Full Customer Journey

The digital touchpoints a customer interacts with on their journey are like pieces of a puzzle. Having visibility into the entire picture is crucial for crafting campaigns that not only reach the customer at the right time but also with the right message.

This holistic view goes beyond the last click, acknowledging that earlier interactions, though they may not directly lead to a conversion, play a significant role in influencing the customer’s decision-making process.

Our Customer Journey tools allow you to understand your customers’ journeys across devices and retarget ads to them more effectively. 

Avoiding Spending on Bots

The digital ad space is fraught with inefficiencies, one of the most glaring being the expenditure on non-human traffic, namely bots. Bots can skew analytics, drain budgets, and dilute the effectiveness of campaigns. Implementing strategies to identify and exclude bot traffic is not just about saving money; it’s about ensuring that every dollar spent is an investment in reaching real, engaged users.

Because our audiences are built on who actually visits your site–and we verify your contacts–you don’t have to worry about chasing a bot who’ll never purchase from you (because they don’t really exist!). 

Interested in getting started? See how many contacts we could pull for your ad audiences here: 

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Use Restore by Customers.ai to Boost Your Ad Campaigns appeared first on Customers.ai.

Yet, this critical component of digital strategy faces unprecedented challenges. The rise of ad blockers, stringent privacy regulations, and the gradual phasing out of third-party cookies are creating significant obstacles for advertisers on platforms like Facebook. 

These hurdles compromise the effectiveness of tools such as the Facebook pixel, long relied upon for tracking website visitors and refining ad targeting strategies.

Enter our Website Visitor ID X-Ray pixel: Whether the Facebook pixel is blocked or third-party cookies are rendered obsolete, our tool ensures that your ad targeting remains not only viable but exceptionally precise. 

How? By identifying 20% of your anonymous web visitors. These contacts are easily synced back to Facebook to build super powerful retargeting and lookalike audiences (that are way more effective than what Facebook was providing). 

This blog post will delve into the synergy between our innovative product and Facebook ads, a pairing we believe is a match made in heaven. 

We’ll explore how our tool not only complements but significantly enhances Facebook ad performance by enabling advertisers to build powerful retargeting and lookalike audiences. Join us as we unveil how to turn the challenges of today’s digital advertising landscape into opportunities, ensuring your campaigns reach their full potential.

• What happened to digital ad targeting?
• Using Restore
• Why Restore Works

AI-Powered Advertising

How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

What happened to digital ad targeting? 

In today’s digital marketplace, the precision of ad targeting plays a pivotal role in the success of online advertising campaigns. For platforms like Facebook, this precision hinges on the ability to track user interactions, preferences, and behaviors across the web. However, the landscape of digital advertising is undergoing a seismic shift, presenting advertisers with a series of unprecedented challenges.

The Rise of Ad Blockers

One of the most significant hurdles to effective online advertising is the growing use of ad blockers. With more users installing ad-blocking software to enhance their browsing experience, the ability of businesses to track user activity and serve relevant ads is severely compromised. This trend not only diminishes the reach of advertising campaigns but also impacts the accuracy of targeting, leading to decreased engagement and conversion rates.

Privacy Regulations and the Phasing Out of Third-Party Cookies

Privacy concerns have led to stringent regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. These regulations restrict the use of personal data for advertising purposes, making it challenging for advertisers to personalize their campaigns.

Compounding this issue is the industry-wide move away from third-party cookies. Major browsers are phasing out support for these tracking mechanisms in favor of protecting user privacy. This shift marks a significant turning point for advertisers who have long relied on third-party cookies to gather insights into user behavior and preferences.

Limitations of the Facebook Pixel

The Facebook pixel, a critical tool for tracking conversions, optimizing campaigns, and building targeted audiences, is also feeling the pressure. With the advent of privacy-focused browser features and extensions that block tracking scripts, the effectiveness of the Facebook pixel is waning. Advertisers are finding it increasingly difficult to capture the full spectrum of user activity on their websites, leading to incomplete data and less effective ad targeting.

The Convergence of Challenges

These challenges are not isolated incidents but part of a broader transformation in the digital advertising ecosystem. Ad blockers, privacy regulations, and the decline of third-party cookies are converging to create an environment where traditional methods of tracking and targeting are becoming less effective. This shift demands innovative solutions that can navigate the new landscape while respecting user privacy and delivering on the promise of precise, effective ad targeting.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Using Restore from Customers.ai to Supercharge Facebook Ads

These obstacles have been causing digital advertisers heartburn for years. Our Restore tool, powered by our Website Visitor ID X-Ray Pixel, is a powerful solution that provides better results than advertisers could generate even in the halcyon days of 2014! 

In other words, say goodbye to the Tums! 

So, how does it work? 

Our Website Visitor ID X-Ray tool identifies your visitors

The first step is installing our pixel on your website. This process is just like installing the Facebook pixel except for one thing: after ours is installed, it works way better! 

The Facebook pixel is blocked by Chrome, iOS, Safari, and other browsers. Ours isn’t! Our tool will identify 20-25% of your website visitors. This information includes: 

• Name
• Email
• Landing Page
• Time on Page
• And more! 

Send Everyone Identified to Facebook Ads

Retargeting and Lookalike audiences are great tools because they’re a very safe landing spot for users who aren’t yet high-intent buyers. 

You can build a relationship with them through digital advertising and eventually put them in an email nurture campaign and turn them into a lifetime customer! 

Build Targeted Ad Campaigns for Users 

Even better than general retargeting is product-specific retargeting! 

Imagine, for example, that you sell both Yellow Shirts and Blue Hats insurance. 

Yyour X-Ray data shows you which page they landed on, you can get more specific! 

This means that you can segment them!

So you can show yellow shirt-specific ads to the yellow shirt folks and blue hat-specific ads to the blue hat crew! More personalization is always better. 

Creating audiences like this is dead simple, too. 

In your Customers.ai account, navigate to your My Leads tab and click on “Audiences.” 

You’ll see a big list of all your contacts. Then select “Add FIlter.”

In the Attribute drop-down, select “Landing Page URL” and in the Operator drop-down select “Equals.” Paste the landing page URL in the Value section. 

Then just save it as an audience and you’re good to send it to your Facebook account! 

Why Restore Works

In the quest for precision and efficiency in digital advertising, our visitor identification tool not only presents a solution to the challenges outlined earlier but stands as a superior alternative to traditional methods, especially when it comes to data accuracy and comprehensiveness. This section delves into how our technology enhances Facebook ad campaigns by providing data that is more accurate and comprehensive than what Facebook alone can offer.

A More Comprehensive View of Your Audience

Beyond accuracy, our tool offers a more comprehensive understanding of your audience. By identifying 20-25% of website visitors that would otherwise remain anonymous, our technology uncovers a wealth of actionable insights that Facebook’s native tools cannot replicate. This broader dataset includes visitors who are typically lost due to ad blockers or privacy settings, providing a fuller picture of who your audience really is.

The data gleaned from our tool encompasses a wide array of visitor actions, preferences, and behaviors. This depth of insight allows advertisers to build richer, more detailed audience profiles. When used in conjunction with Facebook’s ad platform, it enables the creation of retargeting and lookalike audiences that are not just larger but more precisely tailored to match potential customers.

Enhancing ROI on Ad Spend

The combination of accuracy and comprehensiveness significantly impacts the return on investment (ROI) for your ad campaigns. With more precise targeting comes higher engagement rates, as your ads are more likely to resonate with an audience that has been finely segmented based on reliable data. This leads to better conversion rates and a more efficient use of your advertising budget.

Moreover, by expanding the pool of identifiable visitors, our tool allows for the optimization of ad spend across a wider audience without sacrificing relevance. Advertisers can confidently scale their campaigns, knowing that they are reaching out to potential customers with a high propensity to engage or convert, thanks to the depth and accuracy of the data provided.

Overcoming Facebook’s Limitations

While Facebook remains a powerful platform for digital advertising, its limitations in data collection and audience identification are increasingly apparent in a privacy-conscious world. Our tool fills these gaps, offering a complementary solution that bolsters Facebook’s targeting capabilities. By providing a richer, more accurate dataset, our technology not only overcomes the challenges posed by the digital advertising landscape but also sets a new standard for what advertisers can achieve when precision and privacy coexist.

These powerful tools give you a big leg-up on your competitors, stuck with Facebook’s bad data. See for yourself how many visitors we could identify for you here:

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Customers.ai + Advertisers = A Match Made in Heaven appeared first on Customers.ai.

There’s no way around it: if you’re not running abandoned cart flows, you’re leaving (potentially a lot of) money on the table. You don’t want to leave money on the table. 

One thorn in the side of ecommerce marketers, however, is that cart abandonment recovery flows aren’t quite as effective as they used to be. As Apple and Google continue tightening restrictions on various tracking tools, the number of users certain platforms identify has shrunk dramatically. The campaigns still convert at a high rate but at a much lower volume. That’s not good news! 

Thankfully, whether you’re a cart abandonment recovery newbie or a seasoned pro looking to outperform your past benchmarks, we’ve got something for you! In this blog post, I’ll dig into: 

• What is Cart Abandonment Recovery? 
• Best Cart Abandonment Recovery Strategies
• How does Cart Abandonment Recovery work? 
• How to use the Website Visitor ID X-Ray pixel for Cart Abandonment Recovery
• How to use Customers.ai to boost your entire marketing funnel

Let’s get into it! 

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

What is Cart Abandonment Recovery?

Cart abandonment recovery refers to the process of re-engaging customers who have left items in their online shopping cart without completing the purchase, typically through targeted emails, reminders, or incentives to encourage them to finalize their transaction.

Sure, that’s the definition but we want to understand what it actually means. What exactly is cart abandonment recovery, and why is it the talk of the town among online store gurus?

Picture this: a shopper wanders into your virtual store, eyes wide with the dazzle of your well-curated products. They load up their cart with goodies, make it to checkout, and then — poof! — they vanish without a trace (or purchase).

Frustrating, isn’t it?

This is where cart abandonment recovery swings into action. It’s all about swooping in to save the day (and the sale) by enticing those would-be buyers back to complete their purchase.

Think of cart abandonment recovery as a gentle nudge, a reminder of what they’re missing out on. It’s a strategy packed with tact and persuasion, aimed at converting hesitation into action. And let’s be honest, who doesn’t need a little push now and then?

In the face of changing digital landscapes and the tightening grip of privacy regulations by tech giants like Apple and Google, the challenge of reconnecting with vanished shoppers has indeed gotten trickier. In fact, we are capturing fewer users than ever before!

But, as the saying goes, where there’s a will, there’s a way.

The essence of cart abandonment recovery hasn’t changed: it’s about rekindling that spark of interest that brought shoppers to your store in the first place. We’re using smart, targeted strategies that speak directly to what the shoppers were interested in, making it all the more likely they’ll come back to complete their purchase.

Cart abandonment recovery is not just a tactic; it’s an ongoing conversation, a way to say, “Hey, we noticed you left something behind. Can we help you with that?” It’s about making shoppers feel seen and valued, even in the vast, impersonal expanse of the internet. And when done right, it can turn those lost opportunities into loyal customers.

So, let’s roll up our sleeves and dive into the nitty-gritty of making those recovery flows work harder for you. Because, at the end of the day, no one likes leaving money on the table.

8 Cart Abandonment Recovery Strategies

Navigating the maze of cart abandonment can be tricky, especially with the evolving digital landscape. However, effective strategies can significantly mitigate this issue, ensuring your ecommerce store isn’t part of the staggering $18 billion lost annually.

Let’s break down some of the top strategies that keep your checkout humming and your customers returning.

1. Personalized Email Campaigns

Email remains a powerful tool in the cart recovery arsenal. But we’re not talking about generic, one-size-fits-all emails.

Personalization is key. Use the shopper’s name, mention the specific items they left behind, and maybe sprinkle in a personalized discount code.

The goal is to make the email feel like it’s coming from a friend rather than a faceless corporation.

2. Timing is Everything

When it comes to sending those recovery emails, timing can make a huge difference.

Strike while the iron is hot, preferably within a few hours of the cart being abandoned. This keeps your store and products fresh in the shopper’s mind.

You can follow up with a couple more emails at strategic intervals, but avoid bombarding their inbox.

3. SMS and Push Notifications

As email inboxes become increasingly crowded, SMS and push notifications offer a direct line to your customer.

These should be concise, friendly, and action-oriented, providing an easy route back to their abandoned cart.

Just like with emails, personalization and timing are critical to avoid being intrusive.

4. Simplify the Checkout Process

Sometimes, the best recovery strategy is preventive. Analyze your checkout process and look for any friction points. Are you asking for too much information? Is the payment process complicated?

Streamlining checkout can reduce cart abandonment from the get-go.

5. Leverage Retargeting Ads

Retargeting ads remind your visitors about the products they viewed or added to their cart by displaying those products in ads across different websites they visit.

It’s a way of gently nudging them back to your website. Make sure these ads are visually appealing and directly link back to the cart or product page.

6. A/B Testing

What works for one ecommerce store might not work for another. That’s where A/B testing comes into play.

Test different elements of your recovery strategy — from the email subject line to the timing of push notifications. Use data to guide your strategy, refining it to understand what resonates best with your audience.

7. Offer Incentives

Sometimes, a little incentive can go a long way. Consider offering free shipping, a discount, or a free gift with their purchase as a way to entice shoppers back to their carts.

Make sure the offer is clear and compelling, but also ensure it’s sustainable for your business model.

8. Utilize Customer Feedback

Feedback is gold. If customers are abandoning their carts, find out why. Use surveys or feedback tools to gather insights directly from your audience. This not only helps in tailoring your recovery efforts but also in improving the overall shopping experience.

Implementing these cart abandonment recovery strategies requires a blend of tact, timing, and technology. By focusing on personalized, timely, and direct communication, simplifying the shopping and checkout experience, and continuously testing and refining your approach, you can turn abandoned carts into completed sales.

Remember, every recovered cart is not just a boost to your revenue; it’s an opportunity to build a lasting relationship with your customer.

How to Maximize Cart Abandonment Recovery with Customers.ai

So how do you use Customers.ai for Cart Abandonment Recovery? 

Before we get into the set-up, a quick refresher on why we’re targeting these people: 

• Customers are clearly interested since they’ve gone as far as adding items to their cart.
• You have the chance to customize messages based on what they were looking at.
• You get in touch with them quickly, while they’re still thinking about the purchase!

The catch? Using tools like Klaviyo, you’re only able to identify a tiny portion of your visitors.

That’s where our Website Visitor ID X-Ray pixel comes into play. It can boost the number of abandoned cart emails you send by a huge margin, seriously growing your most successful funnel!

And the best part? It’s super easy to set up!

When you’re setting up your automation, design it like so: 

If you’re sending emails from Customers.ai, you can build an email flow right in the platform. 

But most ecommerce folks have a set-up they love in Klaviyo or a similar CRM, and it’s super easy to port over your audiences! 

In your Customers.ai account: 

1. Create a new automation
2. Set the X-Ray Pixel Trigger to the URL of your cart page
3. Save those leads to an Abandoned Cart audience
4. Send that audience to your Klaviyo Abandoned Cart audience on your integrations page
5. Voila! 

Expanding Cart Abandonment Recovery Revenue with Customers.ai

Abandoned Product View Recovery

Abandoned cart emails work wonders because they target people who’ve already shown a real keen interest in what you’re selling.

However, there are other ways customers show they’re into your products, even if it’s not as obvious as adding something to their cart.

Take, for instance, someone just checking out a product page. That’s a sign of interest too!

But, you wouldn’t want to send an email to every single person who glanced at your blue hat. If you set up a trigger for just viewing the page, you’d end up emailing a bunch of folks who aren’t really that into it. And that’s not what we want.

That’s where our Advanced X-Ray Pixel Capture Settings come into the picture. They help you fine-tune your approach so you’re only reaching out to those who show enough interest, raising the bar for intent.

The cool part is, you get to decide what counts as enough interest. Visitors who come back to your site, those who click around a lot or check out several pages, and folks who stick around for a while are all showing they’re pretty interested. These are the types of visitors who would probably be more receptive to a targeted email campaign!

Create more high-intent customers

Now that we’ve covered some solid approaches for engaging users who are clearly interested, let’s talk about how to attract even more users with a high level of interest.

How can we do that?

By leveraging the insights gathered from our Website Visitor ID X-Ray pixel to build out remarketing and lookalike audiences on your digital advertising platforms!

Remarketing is a subtle yet effective way to keep your brand visible to potential customers, allowing them to familiarize themselves with you gradually.

Besides pushing all your contacts to your ad networks, you can boost your campaign’s impact by creating audiences based on specific products. This targets users you know something about but who haven’t shown a strong interest yet.

Taking the blue shirt scenario as an example, if someone visited the blue shirt page just once, we’re not going to email them directly.

However, we can certainly target them with ads featuring—what else?—the blue shirt!

The more precise your targeting, the better your results. And that’s precisely what Customers.ai is designed to help you achieve.

Ready to see what you can do with these tools? See how many visitors we can identify with our Website Visitor ID X-Ray pixel in our form below! 

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to 10x Your Cart Abandonment Recovery appeared first on Customers.ai.

In this blog post, we will discuss the benefits of using AI in marketing and explore the different types of AI tools that are available to marketers. We will also provide tips on how to choose the right AI tools for your marketing needs.

So, what are you waiting for? Read on to learn more about how AI can help you take your marketing to the next level.

• Types of AI Tools for Marketing
• Best AI Tools for Marketing
• Picking AI Tools for Marketing
• Benefits of AI Tools for Marketing

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Types of AI Tools for Marketing

AI tools for marketing come in various forms, each designed to tackle specific aspects of marketing strategies and operations. Let’s delve into the various types of AI tools available and discuss how they cater to different marketing needs such as analytics, customer engagement, content creation, and automation.

AI-Powered Writing Assistants

These tools help marketers generate content, such as blog posts, social media posts, and email campaigns. These days, such tools can also aid students by generating unique ideas for their essay outline templates. Using writing assistants helps saves time and creates more engaging content. You can also refine your marketing content effortlessly with AI Checker.

AI-Powered Content Marketing Platforms

AI-powered content marketing platforms can help marketers manage their content marketing campaigns. These platforms can help marketers track their results, identify trends, and optimize their content for search engines.

AI-Powered SEO Tools

These tools help marketers improve their website’s search engine ranking. These tools can help marketers identify keywords, track their progress, and make changes to their website to improve their rankings.

AI-Powered Marketing Automation Tools

AI-powered marketing automation tools can help marketers automate tasks, such as sending email campaigns, creating social media posts, and managing customer relationships. These tools can help marketers save time and improve their efficiency.

AI-Powered Personalization Tools

AI-powered personalization tools can help marketers personalize their marketing messages for each individual customer. These tools can help marketers target ads based on a user’s interests, send personalized email campaigns, and create personalized content.

By leveraging the right AI tools, marketers can propel their campaigns to new heights of success, ensuring they remain at the forefront of innovation and effectiveness.

AI-Powered Advertising

How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

Best AI Tools for Marketing

Now that we’ve navigated through the different types of AI tools reshaping marketing strategies, let’s zero in on the cream of the crop.

#1 Best AI Tool for Marketing: Customers.ai

What does it do?

Customers.ai is a website visitor identification platform and remarketing tool. Our bevy of tools makes it a must-use for B2C and B2B organizations of all sizes. These include:

Website Visitor ID X-Ray Pixel

Customers.ai’s X-Ray tool identifies up to 20% of anonymous visitors to your website. 

Even better, adding it to high-intent pages on your website is easy! 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Once you have it set up on specific pages, you can easily run targeted outreach automations based on what the user visited. 

Email Deliverability Tools

We’ve got email deliverability tools built right into our automation to protect your reputation. 

All our email automations begin with our Signs of Life Detector. 

After your email contacts are validated, we send an opening email. If your leads open the email, we put them through the rest of your automation. If they don’t, we don’t. Easy! 

This reduces spam complaints and gets your emails in front of the people who matter. 

Round Robin Sending 

Another tool for protecting your deliverability is round robin sending. 

We automatically send emails from multiple accounts. This means you can send more emails a day without catching the eye of email providers. 

#2 Best AI Tool for Marketing: Jasper.ai

What does it do? 

Jasper.ai is an AI writing assistant. It can help you with everything from writing blog posts and social media posts to creating email campaigns and ad copy.

How does it use AI? 

Jasper.ai uses AI to understand your audience and their needs, and then generate content that is tailored to their interests.

#3 Best AI Tool for Marketing: Anyword

What does it do? 

Anyword is a data-driven copywriting tool. It helps you create more effective and engaging marketing content.

How does it use AI? 

Anyword uses AI to analyze your target audience and the competitive landscape, and then generate copy that is more likely to convert

#4 Best AI Tool for Marketing: Scalenut

What does it do? 

It is a content marketing platform that can help you with everything from generating ideas to writing and editing content.

How does it use AI? 

Scalenut uses AI to generate content, edit content, and identify keywords.

#5 Best AI Tool for Marketing: Semrush

What does it do? 

Semrush is a comprehensive marketing toolkit. It includes tools for SEO, social media marketing, and content marketing. 

How does it use AI? 

Semrush uses AI to track website rankings, improve your SEO performance, and find new keywords to target. 

Already a Semrush user? Check out our Semrush integration. Take your organic traffic to new heights with visitor identification!

#6 Best AI Tool for Marketing: Pro Rank Tracker

What does it do? 

Pro Rank Tracker is an SEO tool that tracks your website rankings. 

How does it use AI? 

Pro Rank Tracker uses AI to identify opportunities to improve your SEO performance 

#7 Best AI Tool for Marketing: Ink

What does it do? 

INK is a writing assistant. 

How does it use AI? 

It uses AI to improve writing style, grammar, and clarity. 

#8 Best AI Tool for Marketing: Seventh Sense

What does it do? 

Seventh Sense is a marketing platform. They help you improve your conversion rates and build stronger relationships with customers. 

How does it use AI? 

It uses AI to personalize marketing messages and content for each individual customer. 

#9 Best AI Tool for Marketing: Acrolinx

What does it do?

Acrolinx is a content editing platform designed to improve the quality of the content. 

How does it use AI? 

Acrolinx uses AI to fix errors in grammar, spelling, and style. It also uses AI to improve your content generally. 

#10 Best AI Tool for Marketing: MarketMuse

What does it do? 

Marketmuse is a content research and writing platform. 

How does it use AI? 

MarketMuse uses AI to help you find the right topics to write about. It generates high-quality content that is optimized for search engines.

#11 Best AI Tool for Marketing: Collato

What does it do?

Collato is an AI Assistant that helps you find, summarize, and generate new content using information from your internal work tools.

How does it use AI?

Collato uses AI to securely and privately help you make the most out of your work knowledge. Whether you need to quickly analyze data insights from your research, summarize complex documents, or write a blog article or a social media post, Collato helps you do it in seconds. It is also available as a Slack integration, so you can ask any work-related questions and get instant responses, right in Slack.

#12 Best AI Tool for Marketing: Gong.io

What does it do?

Gong.io is an AI-powered revenue intelligence platform that analyzes customer interactions across calls, emails, and meetings to provide actionable insights for improving sales strategies and performance.

How does it use AI?

Gong.io uses AI to analyze sales calls and meetings to provide insights on customer interactions and feedbac and offers real-time data on sales processes, identifying best practices and areas for improvement.

#13 Best AI Tool for Marketing: Metadata.io

What does it do?

Metadata.io is an AI-powered demand generation platform that helps to optimize ABM campaigns across paid media at scale. 

How does it use AI?

Metadata.io takes your marketing creative, content assets, and audience segments to execute hundreds of campaigns at once. It will then enrich leads before syncing them with your CRM, and monitor performance based on pipeline generated, target-account information, and existing pipeline impact.

#14 Best AI Tool for Marketing: VSL 

What does it do?

VSL is AI software designed to help businesses create personalized and engaging content ranging from emails to ads to videos and social media updates.

How does it use AI?

VSL uses AI to create compelling video scripts that work for sales, social, landing pages, etc. VSL’s ability to understand and mimic human language allows marketers to produce truly high-quality content.

#15 Best AI Tool for Marketing: AdScale

What does it do?

AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. 

How does it use AI?

AdScale uses machine learning to enable the automation and optimization of ad campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram. Its AI capabilities streamline the advertising process and help improve overall campaign performance.

#16 Best AI Tool for Marketing: Aidaptive 

What does it do?

Aidaptive is an intelligence platform designed to deliver personalized shopping experiences to ecommerce shoppers.

How does it use AI?

Aidaptive uses AI to optimize ecommerce websites and improve conversions. From personalized product recommendations to dynamic pricing strategies, Adaptive creates a highly individualized journey for each user.

#17 Best AI Tool for Marketing: Undetectable.AI 

What does it do?

Undetectable.ai enhances your content to match the quality of human writing. Called “humanizing”, it removes AI detection and ensures your text will bypass AI detectors. 

How does it use AI?

Undetectable.ai uses advanced AI algorithms to analyze patterns in human-generated content, learning to mimic these patterns with high accuracy to produce outputs that closely resemble the style, tone, and complexity of human-created texts, images, or other media.

#18 Best AI Tool for Marketing: Copy.AI 

What does it do?

Copy.ai generates content (think marketing copy, blog posts, product descriptions, etc.), that helps streamline the content creation process for individuals and businesses.

How does it use AI?

Copy.ai leverages AI, specifically natural language processing and generation models, to understand user prompts and generate creative, contextually relevant text, enabling efficient and varied content creation across a wide range of topics and styles.

#19 Best AI Tool for Marketing: Phrasee 

What does it do?

Phrasee is an AI-powered marketing language generation tool that optimizes and personalizes email subject lines, social media posts, and other copy to improve engagement rates and campaign performance.

How does it use AI?

Phrasee uses AI to create highly effective, brand-aligned marketing copy that resonates with target demographics and drives engagement.

#20 Best AI Tool for Marketing: Yotpo 

What does it do?

Yotpo is an ecommerce marketing platform that provides solutions for customer reviews, visual marketing, loyalty programs, and referrals, designed to help online businesses increase engagement and drive sales.

How does it use AI?

Yotpo uses AI to analyze customer behavior and feedback and personalize the shopping experience by recommending products, optimizing review collection and display, and automating targeted marketing campaigns to enhance customer engagement and retention.

#21 Best AI Tool for Marketing: Albert.ai 

What does it do?

Albert.ai is an advanced digital marketing platform that uses AI to automate and optimize online advertising campaigns across multiple channels, aiming to increase efficiency and improve marketing ROI for businesses.

How does it use AI?

Albert.ai uses AI to analyze data from campaigns, learning from interactions and outcomes to make real-time decisions on bidding, targeting, and optimization, thereby enhancing the performance of digital marketing efforts with minimal human intervention.

#22 Best AI Tool for Marketing: Wordtune 

What does it do?

Wordtune is an AI-powered writing tool that helps users refine and improve their content by suggesting rephrasing options to make the text more engaging, clear, and fluent.

How does it use AI?

Wordtune uses advanced AI algorithms to analyze the context and semantics of content, offering real-time suggestions for rephrasing and enhancing sentences to improve clarity, tone, and overall writing style.

#23 Best AI Tool for Marketing: Axiom.ai 

What does it do?

Axiom.ai provides tools for automating tasks and workflows, enabling users to create custom automation without the need for coding, thereby enhancing productivity and efficiency in various business processes.

How does it use AI?

Axiom.ai utilizes AI to recognize and interact with web elements, enabling users to automate complex tasks and processes on websites by learning from user inputs and adapting to changes in web page layouts, streamlining workflow automation without requiring coding skills.

#24 Best AI Tool for Marketing: Synthesia.io 

What does it do?

Synthesia.io is an AI-driven platform that enables the creation of customizable and realistic video content using virtual avatars and text-to-video technology, revolutionizing how video content is produced and personalized.

How does it use AI?

Synthesia.io uses AI to generate lifelike digital avatars and synchronize their speech and movements with user-provided text, creating seamless and realistic video presentations without the need for traditional video production methods.

#25 Best AI Tool for Marketing: Optimonk

What does it do?

OptiMonk AI helps optimize your site through its AI-powered conversion rate optimization and personalization platform.

How does it use AI?

OptiMonk uses AI to analyze website visitor behavior and data, enabling it to deliver personalized and targeted pop-up messages and offers at the optimal time, with the goal of improving user engagement, conversion rates, and overall customer experience.

#26 Best AI Tool for Marketing: Grammarly

What does it do?

Grammarly is an AI-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and more.

How does it use AI?

Grammarly is like a smart writing assistant that uses AI to check your text. It looks out for grammar mistakes, helps make your writing sound better, and even spots when you accidentally copy someone else’s words, making your writing clearer and more effective.

#27 Best AI Tool for Marketing: Hemingway

What does it do?

The Hemingway Editor uses AI to fix common writing issues like wordy sentences, passive voice, and more.

How does it use AI?

With its new AI function, the Hemingway Editor uses AI to analyze text for readability and style, offering suggestions to simplify and clarify writing, enhancing the user’s ability to produce clear, direct, and engaging content.

#28 Best AI Tool for Marketing: Narrative BI

What does it do?

Narrative BI is a generative analytics platform for growth teams that turns marketing data into actionable narratives.

How does it use AI?

Narrative BI lets you connect your favorite marketing data sources in a few clicks, then automatically analyzes your data and provides AI-generated insights that tell you about anomalies, correlations, or interesting findings. It uses AI to pinpoint best-performing channels, identify inefficiencies in your campaigns and optimize your ad spend.

How to Choose the Right AI Tools for Marketing

Choosing the right AI tools for your marketing arsenal can be a daunting task, given the number of options available. Here are some tips on how to choose the right AI tools for your marketing needs

Consider your budget

AI tools can range in price from free to thousands of dollars per month. It’s important to set a budget before you start shopping for AI tools.

Consider your marketing goals

What are you hoping to achieve with AI? Do you want to increase website traffic, generate more leads, or improve customer satisfaction? Once you know your goals, you can start looking for AI tools that can help you achieve them.

Consider the size of your team

If you have a small team, you may want to choose AI tools that are easy to use and don’t require a lot of training. If you have a large team, you may want to choose AI tools that can scale with your business.

By following these tips, you can choose the right AI tools for your marketing needs and start using AI to improve your marketing results.

The Benefits of AI Tools for Marketing

AI tools are necessary for staying competitive and understanding the consumer landscape. Here are the key benefits that AI brings to the table for marketers:

• Enhanced Customer Insights: AI tools excel in analyzing vast amounts of data to uncover patterns and trends that human analysts might overlook. This leads to deeper insights into customer behavior, preferences, and needs, allowing for more targeted and personalized marketing strategies.

• Automation of Repetitive Tasks: From scheduling social media posts to sorting through email responses, AI can automate a range of repetitive tasks. This frees up marketers to focus on more strategic and creative aspects of their campaigns.

• Improved ROI: By optimizing marketing strategies based on data-driven insights, AI tools can significantly improve the return on investment. Whether through more effective ad placements or tailored content strategies, AI helps ensure that marketing budgets are spent more efficiently.

• Enhanced Customer Experience: AI-powered chatbots and personalized content recommendations are just a couple of examples of how AI can improve the customer experience. By providing timely and relevant interactions, businesses can enhance engagement and satisfaction, leading to increased loyalty and sales.

• Real-time Decision Making: AI tools can process and analyze data in real-time, providing marketers with the insights needed to make quick decisions. This agility is crucial in a digital landscape where trends and consumer behaviors can shift rapidly.

• Content Creation and Optimization: From generating written content to optimizing it for search engines, AI tools can assist in creating high-quality, relevant content that resonates with target audiences. This not only helps in engaging customers but also in establishing a brand’s authority in its niche.

By leveraging these benefits, marketers can craft more effective and efficient strategies, driving growth and enhancing their brand’s presence in the digital realm.

Make AI Tools Part of Your Marketing Strategy

AI is a powerful tool that can be used to improve marketing results. By automating tasks, personalizing marketing messages, and creating more effective and engaging content, AI can help marketers reach their target audiences more effectively and efficiently.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

AI Tools for Marketing FAQs 

Q. What are AI tools for marketing?

AI tools for marketing are software solutions that utilize artificial intelligence technologies to automate tasks, analyze data, and provide insights, thereby enhancing marketing strategies and customer engagements.

Q. How do AI marketing tools improve customer engagement?

They personalize customer interactions through data analysis, predict consumer behavior, and enable targeted content delivery, significantly enhancing engagement and satisfaction.

Q. Can AI in marketing predict customer behavior?

Yes, by analyzing vast amounts of data and identifying patterns, AI tools can predict customer behavior, helping marketers to anticipate needs and tailor their strategies accordingly.

Q. What types of tasks can AI automate in marketing?

AI can automate various tasks, including content creation, email marketing, social media posts scheduling, customer segmentation, and chatbot conversations.

Q. How do AI tools analyze marketing data?

AI tools use machine learning algorithms to sift through data, recognize patterns, and extract actionable insights, making data analysis both faster and more accurate.

Q. What is the role of machine learning in AI marketing tools?

Machine learning enables AI marketing tools to learn from data over time, continuously improving their predictions, personalizations, and efficiency in tasks like ad targeting and content recommendation.

Q. Are AI marketing tools expensive?

The cost varies widely depending on the tool’s complexity and capabilities, but there are affordable options for small businesses, making AI accessible to a broad range of companies.

Q. How do AI tools personalize marketing content?

They analyze individual user data, including past behaviors and preferences, to deliver personalized content, offers, and recommendations, enhancing the user experience.

Q. Can AI tools help with SEO in marketing?

Yes, AI tools can analyze search trends, optimize content for keywords, and improve website structure, significantly enhancing SEO efforts.

Q. What is conversational AI and how does it benefit marketing?

Conversational AI, like chatbots and virtual assistants, interacts with users in natural language, providing support and personalized recommendations, thereby improving customer service and engagement.

Q. How do AI tools for marketing optimize ad campaigns?

They analyze performance data in real time, adjusting targeting and bidding strategies to maximize campaign effectiveness and ROI.

Q. What is predictive analytics in AI marketing?

Predictive analytics uses AI to analyze data and predict future trends and customer behaviors, helping marketers to make informed decisions and strategic plans.

Q. How does AI impact email marketing?

AI optimizes email marketing by personalizing content, determining optimal send times, segmenting audiences, and improving open and conversion rates.

Q. Can AI in marketing improve customer loyalty?

Yes, through personalized experiences, timely interactions, and predictive analytics, AI in marketing can enhance customer satisfaction and loyalty.

Q. How does AI facilitate content creation in marketing?

AI tools can generate content ideas, draft written content, and optimize it for search engines, making content creation more efficient and aligned with audience interests.

Q. What are the challenges of implementing AI in marketing?

Challenges include data privacy concerns, the need for quality data, integration with existing systems, and understanding AI capabilities and limitations.

Q. How does AI enhance social media marketing?

AI analyzes user engagement, optimizes post timings, personalizes content, and provides insights into trends, improving social media strategy and engagement.

Q. What is the future of AI in marketing?

The future includes more advanced personalization, real-time data analysis, enhanced customer experiences, and innovative applications like augmented reality for immersive marketing.

Q. How do AI marketing tools handle data privacy?

They must comply with data protection regulations, use data ethically, and ensure transparency in data collection and use, protecting user privacy.

Q. Can small businesses benefit from AI marketing tools?

Absolutely, as there are scalable AI solutions that can improve efficiency, customer insights, and personalization, even on a smaller budget.

Q. How do AI tools improve marketing ROI?

By optimizing campaigns, personalizing customer interactions, and automating tasks, AI tools can significantly improve marketing efficiency and ROI.

Q. What are some popular AI tools for marketing?

Popular tools include HubSpot for CRM, Marketo for automation, Salesforce Einstein for analytics, and Chatfuel for chatbots.

Q. How do AI tools track and measure marketing performance?

They use advanced analytics to track key performance indicators (KPIs), providing insights into campaign effectiveness and areas for improvement.

Q. What is the best way to integrate AI tools into a marketing strategy?

Start with clear objectives, select tools that align with your goals, ensure data quality, and integrate AI gradually, learning and adapting as you go.

Q. How do AI marketing tools adapt to changing market trends?

They continuously analyze data, learning from new patterns and trends, allowing marketers to adjust strategies in real time to stay relevant.

Q. What role does AI play in customer segmentation?

AI analyzes customer data to identify distinct segments based on behavior, preferences, and demographics, enabling more targeted and effective marketing.

Q. How can marketers ensure they’re using AI ethically?

By prioritizing transparency, securing user consent for data use, respecting privacy laws, and using AI to enhance rather than manipulate user experiences.

Q. How does AI contribute to omnichannel marketing?

AI integrates data across channels to provide a seamless customer experience, personalizing interactions and ensuring consistency across touchpoints.

Q. What is the impact of AI on digital advertising?

AI optimizes ad targeting, bidding, and placement, improving the effectiveness and efficiency of digital advertising campaigns.

Q. How do companies measure the success of AI in their marketing efforts?

Success is measured by improved metrics such as engagement rates, conversion rates, customer satisfaction, and overall ROI from marketing campaigns.

The post The Top 28 Must-Have AI Tools for Marketing in 2024 appeared first on Customers.ai.

In other words, things are harder than they used to be. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before. And because things are harder, it’s actually a great opportunity to get a leg up on the competition. 

The combination of tools that I’ll cover today? A match made in heaven: Website Visitor Identification and Marketing Automation!

Specifically powered by Customers.ai (of course!) and Klaviyo.

We directly integrate with your Klaviyo account to make the process even easier for you. But don’t worry: this post isn’t only for the experts looking to make a tweak, we’ll cover the basics here too. 

Website Visitor Identification and Marketing Automation

Before you can learn how to use these tools, well, you’ve got to learn what they are! 

What is Website Visitor Identification? 

Website Visitor Identification is one of those rare things that is more or less what it says on the tin!

Our Website Visitor ID X-Ray Pixel identifies a bunch of super useful information about visitors to your site. And it does this without pop-ups or other nuisances that drive your customers away. 

This info includes: 

• Name
• Contact information
• Landing page
• Time on site
• Number of visits 
• And more! 

With this data, you’ve got a great pool of knowledge from which to build marketing campaigns. 

What is Marketing Automation? 

Marketing automation refers to a wide set of tools that (you guessed it!) automate parts of the marketing process. But let’s narrow the scope a little. 

In the case of Klaviyo, the most important thing to understand for our purposes is their automated workflows which enable ecommerce businesses to set up personalized and targeted email and SMS campaigns triggered by a specific action the customer takes. 

These tools save time and generate better results than doing any piece manually. 

Why are Customers.ai and Klaviyo a match made in ecommerce heaven? 

Both of these tools seem valuable on their own, right? But together they are way more than the sum of their parts. Why? 

The data you gather with our Website Visitor ID X-Ray pixel is only as valuable as your ability to actually design and execute campaigns with it. 

Your Marketing Automation tools are only as valuable as the data you use to build them. 

So when you combine the most accurate and precise data with the most powerful marketing automation tool…you get stellar results! 

How exactly do you do that? I’m so glad you asked. 

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

3 Strategies for Maximizing Your Klaviyo & Customers.ai Integration

1. Sync visitors to high-intent pages to targeted lists

Most ecommerce marketers love Abandoned Cart flows and why wouldn’t they? Almost 70% of carts are abandoned! Getting some that $18 billion back is super important. 

The flows are effective because the principles are perfect: 

• The customer has demonstrated high-intent
• You can personalize the content based on the item
• You reach them quickly, while the purchase is still on their mind! 

The problem? Tools like Klaviyo can only identify a small sliver of your overall users.  

With our Website Visitor ID X-Ray pixel, you can 10x the number of abandoned cart emails you send, massively increasing the size of your most profitable funnel! 

Setting this up is so simple, too! 

In your Customers.ai account: 

1. Create a new automation
2. Set the X-Ray Pixel Trigger to the URL of your cart page
3. Save those leads to an Abandoned Cart audience
4. Send that audience to your Klaviyo Abandoned Cart audience on your integrations page
5. Voila! 

2. Set-up targeted flows for product view

Abandoned Cart flows are so successful because the users you target have demonstrated a really high level of interest in your product. 

But customers demonstrate their interest in more ways than one, and picking up on lower levels of intent can still bear fruit. 

One example? A customer simply looking at a product is an intent signal! 

But you wouldn’t want to email everybody who just looked at your blue hat. Setting up an automation based on viewing the page alone would mean reaching a lot of people who weren’t interested. That’s no good! 

That’s why we’ve got our Advanced X-Ray Pixel Capture Settings which let you raise the intent bar: 

The specific threshold is up to you but returning visitors, visitors who have clicked multiple times or viewed multiple pages, and visitors who are active on your site for an extended duration are all higher-intent browsers who might make good candidates for a targeted email campaign! 

Ecommerce Webinar

Beyond Abandoned Cart to Abandoned Product View Revenue

with Email Deliverability Hacks & AI Tools

Watch The Webinar

3. Create more high-intent users through remarketing campaigns

Now that you’ve got a couple great strategies for users who are already showing high-intent, let’s get you more high-intent users! 

How?

By using the data generated by our Website Visitor ID X-Ray pixel to populate remarketing and lookalike audiences on your digital ad platforms! 

Remarketing is a low-touch way of staying in front of potential customers and it gives customers a chance to get to know you over time. 

On top of sending all your contacts to your digital ad networks, you can enhance your campaign effectiveness by creating product-specific audiences to reach users who you know a little more about but who haven’t demonstrated high-intent yet! 

Let’s use the blue shirt example we used above. If someone only visited the blue shirts page once, we certainly aren’t going to send them an email.

But we can retarget to them with…you guessed it…a blue shirt!

The more targeted you can get, the better your performance will be and that is exactly what Customers.ai helps you do.

Get started with Website Visitor Identification and Marketing Automation today 

Hooking your Klaviyo account up to your Customers.ai account only takes a few minutes! 

1. Log in to your Klaviyo account. Click Settings, select Account from the navigation bar, and then API Keys from the list (or click here)
2. Click Create Private API Key
3. Select Custom key and assign Full Access to List, Profiles API scopes
4. Click Create 
5. Copy your key
6. Log in to your Customers.ai account. Click Integrations from the navigation bar and select Klaviyo Integrations. 
7. Paste your key into the API Key dialog box and click Create 

And you’re off to the races! 

With Customers.ai and Klaviyo, you’ve got the power to meet all of your leads where they are and grow your business in 2024 and beyond! 

Want to get started? See how many visitors we can identify with our Website ID X-Ray pixel with our form below!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Maximize Klaviyo Performance with Website Visitor Identification appeared first on Customers.ai.

Anyone who does digital marketing knows how valuable that data is. 

But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything. Even companies with mountains of accurate, precise data need the right lead nurturing strategy. 

So that’s what we’re going to talk about today: How to create a better lead nurturing strategy for your X-Ray contacts!  

If you’re new to this process, don’t worry–we’ll cover the basics! And if you’re an old pro, we’ve got product-specific tips you’ll need too! 

• What is lead nurturing?
• Why is lead nurturing strategy important?
• Audience segmentation
• Lead Nurturing Strategy for X-Ray Contacts

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Lead Nurturing Strategy

What is lead nurturing?

At its core, lead nurturing is like tending a garden. It’s the process of cultivating relationships with potential customers at every stage of the sales funnel, and throughout the buyer’s journey. It’s not just about making a sale; it’s about creating a meaningful dialogue and a lasting relationship.

Imagine meeting someone for the first time. You wouldn’t ask them to marry you right away, right? Similarly, in the world of digital marketing, we don’t push for a sale at the first interaction. Instead, we foster that connection, provide value, and gently guide them towards deciding that purchasing from us is in their best interest.

Lead nurturing involves understanding the needs and interests of your leads and providing them with relevant information at the right time. This means sending targeted content, personalized emails, engaging social media posts, and more, all tailored to address the specific needs and pain points of your leads. By doing this, we establish trust and credibility, which are essential in converting leads into loyal customers.

Why is a lead nurturing strategy important?

Now, you might be wondering, “What makes lead nurturing so important?” Here’s the deal: not all visitors to your website are ready to buy. In fact, most of them aren’t. They’re in the process of researching, considering their options, or might not even realize they need your product yet. Lead nurturing helps you to stay connected with these potential customers, gently nudging them towards a purchase decision over time.

With our Website Visitor ID X-Ray pixel, you’re not just shooting in the dark. You have access to valuable data about who your visitors are and what they’re interested in. This goldmine of information is your starting point for effective lead nurturing. By leveraging this data, you can create a nurturing strategy that resonates with your audience, addresses their needs, and ultimately guides them down the sales funnel.

Audience Segmentation

So, what is the valuable data the X-Ray pixel gives you and how do you use it to build an effective lead-nurturing campaign? Let’s dig in. 

This is another fancy-sounding term but don’t be intimidated. It just means dividing your potential customers into groups based on their common characteristics! 

You want to segment your audience to make sure that your X-Ray contacts are seeing the right type of communication about the right thing at the right time.

This process can be very difficult without the right information, but thankfully, your X-Ray contacts have lots of useful information!   

AI-Powered Advertising

How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

Principles of Audience Segmentation in Lead Nurturing Strategy

Advanced segmentation is the key to creating personalized marketing campaigns that resonate with your audience. With the rich data provided by our X-Ray leads, you can segment your audience in various meaningful ways. Let’s dive into how you can use each piece of information to segment and target your leads effectively:

1. Contact Information

• Personalization: Use names and other contact details to personalize your communications. Addressing leads by their names in emails or messages can significantly boost engagement.

2. Landing Page

• Interest-Based Segmentation: Group leads based on the landing pages they visited. This indicates their specific interests or the solutions they are seeking. Tailor your content and offers based on these interests.

3. Clicks and Page Depth

• Engagement Level Segmentation: Leads who click through multiple pages or delve deeper into your site are showing higher engagement. Segment these active users and target them with more detailed information or special offers.

4. Time Spent on Page

• Interest Intensity Segmentation: Longer time spent on a page suggests a higher level of interest in that topic. Segment these users to receive more comprehensive content or offers related to the pages they spent the most time on.

5. Location

• Geographic Segmentation: Tailor your marketing efforts based on the geographic location of your leads. This can involve regional offers, events, or content that resonates with local trends and preferences.

6. Company Size

• Business Segmentation: Segment leads based on their company size. Different sizes of companies have different needs and pain points. Tailor your messaging to address these unique needs.

7. Industry

• Industry-Specific Segmentation: Different industries require different approaches. Segment your leads by industry to provide highly relevant content, solutions, and case studies.

Tips for Effective Segmentation

• Combine Segments for Precision: Don’t hesitate to combine multiple data points for more precise segmentation. For instance, you might target leads from a specific industry, within a certain company size range, who spent a lot of time on a specific page.
• Test and Refine: Use A/B testing to see which segments respond best to certain types of content and offers. Continuously refine your segments based on lead behavior and feedback.
• Keep it Dynamic: As leads move through the sales funnel, their interests and needs might change. Ensure your segments are dynamic and update your strategies accordingly.

By effectively segmenting your audience with the data provided by our X-Ray leads, you can create highly targeted and personalized marketing campaigns. This not only enhances the user experience but also significantly increases the chances of converting leads into loyal customers. Remember, the goal is to deliver the right message, to the right person, at the right time.

How to Create a Better Lead Nurturing Strategy for X-Ray Contacts

Now that you’ve got an understanding of the fundamentals, it’s time to apply the strategies to your X-ray contacts.

There are a number of things you can do with these contacts but the most important thing is to not spam them!

Your X-ray contacts should be broken up into different audiences based on intent.

From there, you can create specific lead flows that segment them into the right place. Here’s how to break it out:

Send Every Contact to your Digital Ad Networks

Your digital ad platforms, like Meta Ads, are a safe place for all types of users regardless of their intent. Digital advertising is an unintrusive way to keep your business in front of potential customers which makes it a safe landing spot for people who aren’t so familiar with you yet! 

Once you’ve sent these contacts to your digital ad platforms, you can build retargeting and lookalike campaigns depending on your needs! 

Create Page-Specific Digital Ad Audiences

Even better than general retargeting is product-specific retargeting! 

Imagine, for example, that you sell both Homeowners and Renters insurance. 

You could put everyone who visits your site into one bucket and advertise insurance to all of them the same way. But because your X-Ray data shows you which page they landed on, you can get more specific! 

This means that you can (say it with me) segment them!

So you can show renter-specific ads to the renters and homeowner-specific ads to the homeowners! Personalization is always more appealing! 

Creating audiences like this is dead simple, too. 

In your Customers.ai account, navigate to your My Leads tab and click on “Audiences.” 

You’ll see a big list of all your contacts. Then select “Add FIlter.”

In the Attribute drop-down, select “Landing Page URL” and in the Operator drop-down select “Equals.” Paste the landing page URL in the Value section. 

Then just save it as an audience and you’re good to send it to your Facebook account! 

Add High-Intent Contacts to Email Campaigns

Contacts who are showing more interest in you are great fits for email campaigns! 

The exact parameters of what indicates high-intent will depend on your specific business but, as we’ve covered, strong indicators include: 

• Spending a lot of time on your website
• Clicking several pages
• Visiting high-intent pages, like your Pricing page
• Adding an item to their cart

With Customers.ai, it is easy to set up automations based on a combination of high-intent signals so that you can send personalized, timely campaigns to the right people. 

When you’re setting up your X-Ray automation, pick a high-intent page, like Pricing: 

Then, add other intent signals in the Advanced Capture Settings: 

Once you’ve got that set-up, write a S.o.L.D. email personalized to their specific interests with our AI Email generator! 

Once they’ve engaged with that email, you can send them to your Klaviyo, SendGrid, or other CRM to further nurture them! 

Send the Highest-of-High Intent Contacts to Your Sales Team

Customers who visit your site repeatedly, spend a lot of time on high-intent pages, meet your ICP, and engage with your email marketing are in the distinguished group of people who you might send over to your sales team to finally close the deal! 

You only want to do this with the cream of the crop, so to speak! 

If you’ve got Salesforce, Customers.ai has a simple integration that makes this a snap. You can also notify your sales team on Slack via our Zapier integration! 

Create an X-Ray Strategy That Works for You

The data that X-ray provides is invaluable when it comes to sales and marketing and creating the right lead-nurturing strategy is imperative.

It’s important to remember that all leads are not created equal and therefore shouldn’t be treated equally.

With Customers.ai website visitor identification and the right lead flows, you can 10x your conversions and improve ROI. Two things we know businesses love to hear.

Want to get started? See how many contacts X-ray can pick up for you with our form below.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Create a Better Lead Nurturing Strategy for X-Ray Contacts appeared first on Customers.ai.

Those who aren’t using AI? Well, the same study shows 42% of companies plan on integrating it in the next 24 months. These numbers tell us something crucial – AI isn’t just the future; it’s the now. 

AI is all about supercharging efficiency, automating tasks, and sparking innovation across the board. There is so much potential and businesses are spotting an awesome opportunity to ride the AI wave. 

So whether you are using AI or not, get ready; we have created a list of the absolute best AI tools for businesses. We want to make sure everyone’s equipped to tap into the full potential of AI and these are the tools that will help you get started.

Buckle up and let’s explore the exciting world of AI tools that can help your business soar to new heights and leave the competition eating your digital dust!

• AI Tools for Marketing
• AI Tools for Customer Service
• AI Tools for Sales
• AI Tools for Productivity
• AI Tools for Image Generation
• AI Tools for Data Analysis
• AI for Business FAQs

Grade Your Website Lead Conversion Rate Instantly

Get an instant website audit and 50 leads for free

Website / URL *

Grade my website

Best AI Tools for Business: Marketing

Marketers, known for their relentless pursuit of the next big thing, are embracing AI’s creative potential and adaptability. 

By harnessing AI’s capabilities, marketers can efficiently process vast amounts of data, gain invaluable insights into customer behavior, and craft personalized campaigns that resonate. 

This fusion of creativity and technology enables precise targeting, budget optimization, and the creation of enhanced customer experiences, ultimately leading to improved marketing results and return on investment.

1. Jasper.ai 

Jasper.ai is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.

Jasper AI excels in copywriting and content strategy. By utilizing advanced AI algorithms, marketers can quickly generate compelling and tailored product descriptions, ad copy, and social media content, saving time and ensuring consistency in brand messaging. 

The predictive analytics are great for anticipating customer preferences and behaviors and giving marketers a way to craft highly targeted campaigns that resonate with their audience. 

2. Website ID X-Ray Pixel

Website Visitor ID X-Ray pixel is a website visitor identification tool that allows you to identify anonymous visitors on your website and capture the names and email addresses of site abandoners. 

Perfect for growing remarketing audiences or segmenting into nurturing campaigns, anonymous visitors are an untapped market with huge potential.

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

3. Undetectable AI

In a somewhat ironic turn, we are including a tool that specifically helps you rewrite content so it doesn’t sound like AI. 

Undetectable.ai does a good taking content from ChatGPT or other AI-content generators and rewriting it to sound human. 

Keep in mind there are still errors so just like any AI-writing tool, double check the results.

4. VSL AI Software

VSL is AI software designed to help businesses create personalized and engaging content ranging from emails to ads to videos and social media updates.

VSL streamlines the process of creating quality video scripts that work for sales, social, landing pages, etc.

VSL’s evolved ability to understand and mimic human language allows marketers to create high-quality content.

5. AdScale AI Advertising Platform

AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. 

AdScale uses machine learning to enable automation and optimization of ads campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram.

This includes ad creation, targeting, bidding, and real-time data analysis to make quick adjustments. 

6. Aidaptive AI Intelligence Platform

Aidaptive is an intelligence platform designed to deliver personalized shopping experiences to ecommerce shoppers.

Aidaptive uses ML algorithms to optimize ecommerce websites and improve conversions. From personalized product recommendations to dynamic pricing strategies, Aidaptive provides a highly individualized journey for every visitor.

7. AI Email Writer

The Customers.ai AI email writer uses artificial intelligence to generate personalized emails at scale. 

To generate personalized emails, simply provide the AI email writer with some information about your recipients, such as their demographics, interests, and landing page visited. 

The AI email writer will then use this information to create highly personalized emails for each recipient.

8. Grammarly AI-Based Writing Assistant

Grammarly is an AI-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and more.

Grammarly is great at advanced grammar checking, plagiarism detection, and ensuring that product descriptions, marketing copy, and communications are error-free. 

9. Hemingway AI-Based Editor

The Hemingway Editor uses AI to fix common writing issues like wordy sentences, passive voice, and more.

The free version will help you create better, more clear and concise content, while the paid version uses AI to fix the more advanced issues.

The nice thing is Hemingway Editor Plus will match your tone and word choice so rewritten sentences actually sound like you.

10. Optimonk AI CRO Platform

OptiMonk AI helps optimize your site through its AI-powered conversion rate optimization and personalization platform.

OptiMonk AI offers two key benefits: it optimizes product pages by automatically adding new headlines, descriptions, and benefits based on your products, and it creates personalized popups with tailored headlines for each visitor. 

Additionally, OptiMonk AI streamlines the A/B testing process, letting you identify the best-performing website elements, while also automatically aligning landing page messaging with your Google Ads and Facebook Ads.

AI-Powered Advertising

How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

Best AI Tools for Business: Customer Service

AI is single-handedly revolutionizing customer service – simple 24/7 support, handling of routine inquiries, and personalized assistance.

Through chatbots, virtual assistants, and automated responses, AI provides quicker and more efficient customer interactions, freeing up human agents to focus on complex and high-value tasks.

11. AVA Chatbot

AVA is a chatbot that can answer questions and resolve issues.

Powered by advanced natural language processing algorithms, AVA can understand and respond to customer queries in a human-like manner. 

It excels in handling routine inquiries, offering product recommendations, and guiding users through troubleshooting processes, all while ensuring consistent and high-quality interactions 24/7. 

12. Jeeves.AI Chatbot

Jeeves is a chatbot that can help book appointments and track orders.

Jeeves not only understands and responds to customer queries effectively but also adapts to individual customer preferences and behaviors, including offering personalized product recommendations. 

13. Gorgias Helpdesk Software

Gorgias is a helpdesk software created for ecommerce businesses. 

Gorgias integrates with multiple ecommerce platforms, helping consolidate customer interactions and order information into one unified dashboard. 

The platform’s AI-powered automation assists in resolving routine queries, allowing customer service to focus on more complex issues.

14. HelpScout Helpdesk Software

Help Scout is a helpdesk software that includes a knowledge base tool, an email-based customer support platform, and more.

Along with the traditional helpdesk tools, HelpScout has introduced AI summarize and AI assist to improve the support experience for both customers and team members.

15. Custify AI Customer Success Platform

Custify is a customer success platform designed to help businesses manage and optimize customer relationships.

Custify provides tools and features to track customer interactions, monitor customer health and engagement, and ultimately improve customer retention and satisfaction. 

It also allows companies to centralize customer data, set up alerts and notifications for critical customer events, and take proactive actions to address customer needs and concerns.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Best AI Tools for Business: Sales

AI is transforming the sales game. It provides data-driven insights, predicts which leads are most likely to convert, and automates routine tasks. 

With AI, we can deliver more personalized sales pitches and concentrate on the leads that have the greatest potential, leading to increased conversion rates and revenue growth.

16. Consumer Directory

Consumer Directory is an intent-based directory with information on over 250 million U.S. consumers. 

Consumer Directory allows you to filter and purchase leads based on the criteria that’s most in-line with your business’s ideal customers. For example, age, location, relationship status, estimated income, and more. 

17. Gong AI Sales Platform

Gong is a software platform for sales teams that uses AI to analyze and provide insights into sales calls and meetings.

Gong records and transcribes interactions and then uses its AI capabilities to analyze the content. It can identify key talking points, track the use of specific keywords or phrases, and provide feedback on the effectiveness of sales pitches and conversations. 

Gong can help sales teams improve their techniques, understand customer preferences, and increase their effectiveness. 

18. Apollo AI Sales Assistant

Apollo AI is an AI sales assistant that allows sales reps to craft and send personalized emails to sales prospects without having to type a single word.

Apollo AI also offers email analysis and helps sales reps create follow-up emails that match the sentiment of each response.

19. Signs of Life Detector Email Technology

Signs of Life Detector is a revolutionary email marketing technology that ensures contacts are active. 

Signs of Life Detector helps maximize sales efficiency, engagement, deliverability and improves the conversion rates of sales outreach emails by ensuring new contacts show signs of subscriber health.

Best AI Tools for Business: Productivity

AI can significantly boost productivity by automating repetitive tasks (think data entry and processing). 

Additionally, AI-driven insights and predictive analytics can help streamline decision-making processes, enabling businesses to make informed choices quickly and efficiently.

20. SheetGPT

SheetGPT allows you to integrate OpenAI’s text and image generation directly into your Google Sheets.

SheetGPT streamlines content ideation and creation across various channels, generating topic lists and unique posts from a single prompt. It also excels at simplifying digital marketing campaigns by generating keywords, ad copy, and campaign structures, reducing the grunt work involved. 

Additionally, SheetGPT can summarize, categorize, classify, and cleanse large volumes of open-ended text, making data analysis more efficient.

21. GPT for Sheets and Docs

GPT for Sheets and Docs is an AI writer for, well, Google Sheets and Google Docs. 

The app enables you to use ChatGPT and other generative AI models directly in Google Sheets and Google Docs.

You can use it for any number of tasks, including writing, editing, extracting, cleaning, translating, summarizing, outlining, explaining, etc.

22. Zapier Automation Tool

Zapier is an online automation tool that connects your favorite apps to automate repetitive tasks and workflows.

Zapier allows you to create “Zaps,” which are automated workflows that trigger actions in one app based on events in another app. For example, you can set up a Zap to automatically send an email notification when a new form submission is received or to create a new task in your project management tool when you receive an important email.

Zapier streamlines processes and reduces manual data entry and repetitive tasks.

23. SaneBox AI Inbox Management

SaneBox identifies important emails and automatically organizes the rest.

SaneBox uses algorithms and AI to analyze your email habits and automatically categorize incoming emails into different folders or labels, such as “inbox,” “snooze,” “unimportant,” and more.

One of its key features is the ability to identify and prioritize important emails while moving less important or spam-like messages to separate folders.

24. Mem AI Note-Taking App

Mem is a note-taking app that uses AI to connect your notes. 

Mem allows you to save notes, links, tweets, and more in one place. With its AI-powered smart search, you can then Ask questions and generate content based on the notes you’ve taken.

25. Grain AI Meeting Assistant

Grain listens to your meetings and automates note-taking, record-keeping, and more. 

Grain will join your calendar meetings to generate a recording, transcript, and AI-powered notes with the content you want. You can also ask questions of the transcript until you are satisfied with the response and then add it to your notes.

AI-Powered Advertising

How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

AI Tools for Business: Image Generators

Image generation is a time-consuming task that requires design skills and software. Not with AI. 

AI revolutionizes image generation by leveraging neural networks to create visuals and artwork from scratch or based on specific inputs. These AI-powered tools enable artists, designers, and creators to push the boundaries of visual creativity.

25. Midjourney AI Image Generator

Midjourney is a generative AI tool that can convert natural language prompts into images.

Midjourney allows you to generate high-quality images using basic text-based prompts, and the best part is that you don’t require any specialized hardware or software – it operates seamlessly within the Discord chat app.

26. DALL-E AI Image Generator

DALL-E is an AI image generator developed by OpenAI.

DALL-E can create images based on written prompts, where users describe the image they want in text, and the AI then generates a visual representation. 

It’s notable for its ability to generate unique and creative images, often with surreal or imaginative elements, based on the textual input provided. 

27. Canva AI Image Generator

Canva is a photo editing tool that you can use to quickly create graphics, presentations, posters, and other visual content for social media. 

Canva now has three tools that allow you to create images directly from text. Their own Media Magic along with DALL-E and Imagen. 

Similar to the other tools, once you’ve entered your words, rather than combining existing images, the AI image-generating app creates a new visual.

AI Tools for Business: Data Analysis

AI streamlines data analysis by automating tasks like data cleaning, pattern recognition, and predictive modeling, allowing businesses to extract valuable insights faster and more accurately.

Its ability to handle large datasets and discover hidden patterns makes AI a powerful tool for data-driven decision-making and business optimization.

28. MOSTLY AI Data Generation

MOSTLY AI specializes in synthetic data generation using advanced artificial intelligence techniques. 

MOSTLY AI’s platform enables organizations to create realistic synthetic datasets that can be used for various purposes, including testing, training machine learning models, and sharing data without privacy concerns.

29. MonkeyLearn AI Text Analysis Platform

MonkeyLearn is a text analysis and NLP platform that helps businesses extract insights from textual data.

With MonkeyLearn, users can automate the process of analyzing large volumes of text data, such as customer reviews, social media content, emails, and more. 

The platform also allows you to create custom machine learning models and workflows tailored to your specific text analysis needs. 

30. Microsoft Power BI Data Intelligence Platform

Power BI is a business analytics tool and data visualization platform developed by Microsoft. 

Power BI allows users to connect to a wide range of data sources, including databases, spreadsheets, cloud services, and more, to create visually appealing and interactive data visualizations.

Key features of Power BI include data cleansing and transformation, data modeling, AI capabilities, and the creation of custom calculations and measures. 

31. Hostinger’s AI Website Builder

Hostinger’s AI Website Builder is your ticket to instant website creation, saving you valuable time with its powerful machine learning algorithm.

Whether one possesses adept writing skills or not, this AI tool generates a personalized site based on the user’s description.

Just input your business details, and the AI generates a comprehensive website that you can further customize using the intuitive drag-and-drop editor.

Getting Started with AI Tools for Business

AI adoption is soaring to new heights, offering businesses incredible opportunities for growth and innovation. 

With a plethora of AI tools and solutions at your fingertips, organizations have the means to automate tasks, gain valuable insights, and keep pace in an ever-evolving market. 

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

AI Tools for Business FAQs

Q. What are AI tools for business?

AI tools for business are software applications powered by artificial intelligence that help organizations streamline operations, improve decision-making, and enhance productivity.

Q. How can AI tools benefit my business?

AI tools benefit your business by automating tasks, analyzing data, predicting trends, and offering valuable insights to optimize processes and drive growth.

Q. Which industries can benefit from AI tools?

Virtually all industries can benefit from AI tools, including healthcare, finance, marketing, manufacturing, and more.

Q. What are some examples of AI tools for business?

Examples include chatbots, predictive analytics, speech recognition, virtual assistants, website visitor identification, and image recognition software.

Q. How do AI tools enhance customer service?

AI tools enhance customer service by providing instant responses, personalizing interactions, and handling routine inquiries, improving overall customer satisfaction.

Q. Are AI tools expensive for small businesses?

The cost of AI tools varies, but there are affordable options available for small businesses, making them accessible to companies of all sizes.

Q. How can AI tools help with data analysis?

AI tools assist with data analysis by automating data processing, pattern recognition, and predictive modeling, making it easier to derive insights from large datasets.

Q. What is the impact of AI tools on decision-making?

The impact of AI tools on decision-making is significant, as they provide data-driven insights and predictions, enabling more informed and strategic choices.

Q. Do AI tools require technical expertise to use?

Many AI tools are designed for non-technical users, with user-friendly interfaces that don’t necessarily require deep technical expertise.

Q. Can AI tools improve marketing strategies?

Yes, AI tools improve marketing strategies by analyzing customer behavior, optimizing ad campaigns, and personalizing content for better engagement.

Q. How do AI tools enhance productivity in the workplace?

AI tools enhance workplace productivity by automating repetitive tasks, providing insights, and supporting decision-making, freeing up employees to focus on higher-value activities.

Q. Are AI tools capable of handling large datasets?

Yes, AI tools excel at handling large datasets, enabling efficient data processing, analysis, and pattern recognition on a scale that would be challenging for humans.

Q. Can AI tools integrate with existing business software?

Many AI tools are designed to integrate seamlessly with existing business software and systems, ensuring compatibility and ease of use.

Q. Are there AI tools specifically tailored to financial analysis?

Yes, there are AI tools tailored to financial analysis, helping businesses make informed investment decisions, detect fraud, and manage financial data more effectively.

Q. How can AI tools enhance supply chain management?

AI tools enhance supply chain management by optimizing inventory, predicting demand, improving logistics, and reducing operational costs.

Q. Are AI tools secure and compliant with data privacy regulations?

Leading AI tools prioritize data security and compliance with data privacy regulations, ensuring the protection of sensitive information.

Q. How do AI tools impact employee training and development?

AI tools can enhance employee training and development by providing personalized learning experiences, assessing skill gaps, and delivering real-time feedback.

Q. Can AI tools assist with risk management in business?

Yes, AI tools can assist with risk management by analyzing data to identify potential risks and providing recommendations to mitigate them.

Q. What role do AI tools play in customer relationship management (CRM)?

AI tools play a crucial role in CRM by automating tasks, personalizing customer interactions, and improving customer retention and satisfaction.

Q. Are AI tools suitable for small businesses with limited resources?

AI tools offer scalability and affordability, making them suitable for small businesses with limited resources to enhance operations and competitiveness.

Q. How do AI tools impact e-commerce and online sales?

AI tools enhance e-commerce and online sales by providing personalized product recommendations, optimizing pricing, and improving the customer shopping experience.

Q. Can AI tools automate content creation for digital marketing?

Yes, AI tools can automate content creation for digital marketing, generating blog posts, social media updates, and ad copy.

Q. How do AI tools contribute to product development and innovation?

AI tools contribute to product development and innovation by analyzing market trends, customer feedback, and competitor data to inform product design and features.

Q. Are there AI tools for sentiment analysis in social media?

Yes, AI tools offer sentiment analysis capabilities, helping businesses monitor social media sentiment, gauge brand perception, and respond to customer feedback.

Q. Can AI tools assist in fraud detection and prevention?

AI tools excel at fraud detection and prevention by analyzing transaction data, identifying anomalies, and flagging potentially fraudulent activities in real-time.

Q. How do AI tools support personalized healthcare and medical diagnosis?

AI tools support personalized healthcare and medical diagnosis by analyzing patient data, predicting disease risks, and recommending personalized treatment plans.

Q. What role do AI tools play in content recommendation for online platforms?

AI tools play a crucial role in content recommendation for online platforms by analyzing user preferences and behavior to suggest relevant content, enhancing user engagement.

Q. How can AI tools help with inventory management and demand forecasting?

AI tools help with inventory management and demand forecasting by analyzing historical data and market trends to optimize inventory levels and ensure products are available when needed.

Q. Do AI tools offer real-time analytics capabilities?

Yes, AI tools can provide real-time analytics, allowing businesses to monitor key metrics, detect issues, and respond promptly to changing conditions.

The post AI Tools for Business: Top 31 in 2024 appeared first on Customers.ai.

Getting those emails delivered? That, on the other hand, has never been more difficult. Spam filters, promotions folders, and strict domain reputation guidelines stand between you and your customers. 

It sounds daunting, I know. That’s where email deliverability tools come in. 

In this blog, I can tell you how to turn these obstacles into advantages. I have 7 amazing email deliverability tools to get your email delivery rates way up. 

While your competitors’ emails are stuck in the spam folder, yours will be in the promised land: the inbox . 

• What are email deliverability tools?
• What do email deliverability tools do?
• What makes an email more deliverable?
• Best practices for improving email deliverability
• Choosing the right email deliverability tool
• The top 7 email delivery tools of 2023
• Email deliverability Tool FAQs

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Understanding Email Deliverability Tools

Before we get to the email deliverability tools, let’s get on the same page. We have to understand email deliverability and why tools are important. 

What are email deliverability tools?

Email deliverability tools are software or services that help businesses ensure their marketing emails reach their intended recipients’ inboxes. Email deliverability tools typically offer features such as email verification, spam testing, and analytics to optimize email campaigns. 

By using email deliverability tools, businesses can improve their sender reputation, increase the chances of their emails being delivered, and ultimately enhance their email marketing effectiveness.

What do email deliverability tools do?

Email delivery tools are designed to optimize the delivery of marketing and sales emails. 

These tools offer a range of features to improve deliverability, including:

• Email authentication
• Email validation
• List management
• Spam testing
• Email warmup 

By using these email deliverability tools, businesses can give their emails a leg up and reduce the likelihood of them being marked as spam. 
Additionally, email delivery tools can provide data and insights to help businesses understand how their email campaigns are performing and identify areas for improvement.

What Makes an Email More Deliverable?

The defenses forged by email servers use a lot of factors to determine how deliverable your email is. 

These make up your sender reputation. Think of it like your report card. You’ve gotta do well in every facet if you want to maintain a stellar GPA! 

So, what are you being graded on?

Authenticated Senders

Email authentication is a set of techniques and protocols designed to do two things: 

1. Prove that sender is who they say they are 
2. Prove that the email wasn’t messed with on its journey from point A to point B. 

Emailing your leads without these authentications set up is like trying to board a plane without your ID. 

Authentication techniques include: 

• SPF (Sender Policy Framework): This allows the owner of a domain to specify which IP addresses are authorized to send email on behalf of the domain.
• DKIM (DomainKeys Identified Mail): This is a digital signature to authenticate the sender of an email and ensure that the message has not been altered during transit.
• DMARC (Domain-based Message Authentication, Reporting, and Conformance): This allows domain owners to specify how email servers should handle messages that fail SPF or DKIM authentication checks.

You can get these set up in your email client and DNS settings.

Relevant Content

Your emails have to actually be interesting to the people you’re sending them to. 

This is a surefire way to increase your open and engagement rates and reduce your spam complaints. 

Figuring out who on your big list of leads is interested in what can seem like a tough task. Keep reading to learn how easy it actually is with Customers.ai’s tools!

Consistency

You want to be a familiar, friendly presence in the inboxes of your leads. 

Sending emails on a consistent basis ensures you stay on their mind.

Email Volume

Consistency doesn’t mean flooding their inbox everyday. Overwhelming people with tons of emails gets you a one-way ticket to the spam folder.

Respect Opt-Outs

When somebody unsubscribes, just let ‘em go! Continuing to email people who have asked you to stop is only good for one thing: destroying your send reputation.

Email Deliverability Hacks:

Unlocking Inboxes

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

Best Practices for Improving Email Deliverability

Email marketing is a potent tool for businesses. However, the real challenge lies in ensuring that your emails successfully land in the inboxes of your target audience. Let’s look at five fundamental best practices for improving your email deliverability:

• Maintain a Pristine Email List: Regularly cull your email list to remove dead or fake email addresses. This proactive upkeep ensures that your messages find their way to engaged recipients who are more inclined to interact with your content, elevating your sender reputation and bolstering deliverability.

• Harness Email Authentication: Incorporate robust email authentication protocols such as SPF, DKIM, and DMARC to authenticate your domain and thwart email spoofing. These authentication measures help Internet Service Providers (ISPs) recognize you as a legitimate sender and improve the chances of your emails landing in the inbox.

• Craft Irresistible Email Content: Make your content resonate with your target audience and focus on personalization. Personalized emails don’t just add value to your recipients, but they also can amplify engagement and signal to ISPs that your emails are trustworthy. But be aware of spam-like language or deceitful tactics, as these can trigger spam filters, jeopardizing your deliverability. 

• Vigilant Monitoring and Data Analysis: Regularly scrutinize your email performance metrics – open rates, click-through rates, and bounce rates. This analysis enables you to unearth potential issues within your campaigns and helps you to make informed, data-driven decisions aimed at improving your deliverability over time.

• Adhere to Email Regulations: Adherence to email marketing regulations is essential. Conform to stipulations such as the CAN-SPAM Act (for the United States) and GDPR (for the European Union). Ensure there are transparent opt-in and opt-out mechanisms for recipients and honor their preferences concerning email communication. Compliance with these regulations not only ensures legal compliance but also nurtures trust with your audience and garners favor with ISPs.

By diligently implementing these best practices, businesses can elevate their email deliverability, intensify engagement with their target demographic, and ultimately augment the efficacy of their email marketing endeavors.

Choosing the Right Email Deliverability Tool

When it comes to optimizing your email marketing efforts, selecting the perfect email deliverability tool is a critical decision for businesses. With a multitude of options at your disposal, you want to make a well-informed choice that suits your unique needs and goals. 

Here are some key factors to consider when evaluating and choosing the most suitable email deliverability tool:

1. Budget Considerations: To kick things off, it’s important to take a close look at your budget. Email deliverability tools come in a wide range of pricing models, ranging from affordable or even free options to premium solutions with advanced features. Assess how much you can allocate to this aspect of your marketing strategy.

2. Size of Email List: The size of your email list is a crucial factor in making the right choice. Some tools are better suited for smaller to medium-sized lists, while others are designed to handle larger-scale email campaigns efficiently. Make sure that the tool you select can comfortably handle your current list size and has room for growth as your audience expands.

3. Feature Set: Email deliverability tools offer a variety of features, including email verification, spam testing, analytics, A/B testing, and more. Pinpoint the specific features that align with your objectives. For instance, if improving open rates is a top priority, opt for a tool that provides robust A/B testing and analytics capabilities.

4. Integration Compatibility: Consider whether the email deliverability tool can seamlessly integrate with your existing email marketing platform, customer relationship management (CRM) software, and other crucial tools in your tech arsenal. Integration simplifies data flow and streamlines your marketing processes.

5. Deliverability Reputation: Take the time to research the tool’s reputation for email deliverability. A reputable tool should have a track record of helping businesses maintain high sender scores and successfully get their emails into recipients’ inboxes. Look for user reviews and real-world case studies to gauge its effectiveness.

6. Customer Support: Evaluate the level of customer support and training provided by the tool’s vendor. Reliable customer support can be invaluable when you run into technical challenges or need guidance on maximizing the tool’s potential.

7. Trial Period: Whenever possible, opt for a tool that offers a trial period or a free version with limited features. This allows you to test the tool’s compatibility with your specific needs and workflow before committing to a subscription.

8. Scalability: Keep an eye on your long-term goals. Ensure that the chosen tool can adapt and scale alongside your business as your email marketing campaigns grow and evolve.

The process of selecting the right email deliverability tool can and will significantly influence the success of your email marketing strategies. By carefully considering your budget, list size, desired features, and other essential criteria, you can make an informed choice that aligns with your business goals and enhances your email deliverability.

The Top 7 Email Deliverability Tools for 2024

Email Deliverability Tool #1: Targeted Customer List Generators 

You don’t want to waste your time and risk your send reputation emailing just anybody. 

You want to email people who are actually interested in what you’re selling. 

Casting a wide net made some sense in the past when it was really difficult to tell who was a real-deal potential customer and who wasn’t. 

But now, thanks to Customers.ai’s Unicorn X-Ray technology, all you have it takes is a few clicks. 

Here’s how it works: 

1. Create an automation 
2. Click email
3. Pick X-Ray Website Visitor as your input Trigger
4. Set your conditions

And there you go! 

The URL could be a pricing page, a specific item page, or any other high intent page. 

This lets you send extremely relevant emails to people who are extremely interested in your business! 

Email Deliverability Tool #2: Email Validators

High bounce rates are a huge red flag to email service providers. 

If a lot of your emails are constantly bouncing back, Google and the rest of the email clients will think you’re just tossing spaghetti at other people’s inboxes and seeing what sticks. 

Email validators are an essential email deliverability tool. 

Launching an email campaign without a validator is like driving in the rain without your wipers on.

That’s why we built one into our automation. 

Some validators only look for negative signals. This leaves you vulnerable to high bounce rates. 

Our validator looks for actual confirmation that an email is live. This offers your reputation the best protection. 

Email Deliverability Tool #3: Customers.ai’s Signs of Life Detector 

Starting with a targeted list and filtering it with an email validator are great steps towards protecting your domain reputation and finding the right customers. 

But one more filter is key to stratospheric success. 

That’s why we built our newest email deliverability tool: the Signs of Life Detector. 

This groundbreaking tool automates the best strategies for getting your emails into your customers’ inboxes. 

Here’s how it works: 

1. We send out an ice-breaker email
2. If someone engages, we detect that and automatically follow-up
3. If they don’t engage, we don’t bother sending anymore emails

It sounds counterintuitive but it’s true. 

Unlike other marketing channels, less really is more. There are huge potential downsides to sending too many emails to the wrong people. This is a chart of one customer’s email performance last year:

Chasing after people who don’t engage with or open your emails is the wrong strategy. 

S.o.L.D. helps you focus on the people that demonstrate interest in your emails. Those are the people that actually matter. 

They’re the hot leads you can close fast!

Email Deliverability Tool #4: Round Robin Senders

Email Service Providers try to relegate bulk-sent emails to the promotions folder. 

That’s not where you want to be. You want to be in the inbox. The best way to avoid the cautious gaze of the ESP is to not send too many emails from any one account. 

That’s why a Round Robin Sender is an essential email deliverability tool. With Customers.ai, you can set it up so your campaign sends the email from several different accounts! 

This way you avoid tripping the signals that stop your emails from getting to the promised land!

Email Deliverability Tool #5: Interval Sender

Sending too many emails too fast is like standing outside the ESP’s office with an “I’m Spam!” sign. 

People often make the mistake of doing too much too fast. Using an email deliverability tool like an interval sender does two things: 

1. It helps your accounts go unnoticed by ESPs. 
2. It gives you a steadier stream of leads for your sales team. 

It’s easy to set your intervals in Customers.ai’s system. 

1. Click on the “Integrations” tab on the navigation bar. 
2. Click the pencil icon in the actions column.
3. Select the interval you’d like. We recommend 10 minutes between emails! 

Email Deliverability Tool #6: Paid Email Domain

You might like free email accounts like yourname@gmail.com or yourname@yahoo.com because, well, they’re free.

But email service providers will shut those accounts down the second they catch a whiff of bulk sending.

Google and other providers will give users who pay for accounts, like Google workspace, much more leeway.

This is one instance where you get a lot for paying more.

Email Deliverability Tool #7: Automatically Customized Email Content

Avoid getting flagged for sending the same email too many times by, well, not send the same email too many times! 

That doesn’t mean you have to reduce your sending even further. Instead, use one of Customers.ai’s email deliverability tools: easily customizable email templates and our AI email writer.

Putting these customizations in prominent places like the subject line, preview, or beginning of the email helps to convince the ESP that every email is unique and individual. 

Even better, that’s because each email is unique and individual. Your potential customers will feel the same way. 

Getting Started with Email Deliverability Tools

So, you now understand the importance of email deliverability tools. Start reaping the benefits by trying out a demo from Customers.ai today!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Email Deliverability Tool FAQs

Q. Why is email deliverability important?

Email deliverability is crucial for the success of any email marketing campaign. High deliverability rates result in more engagement, higher click-through rates, and ultimately, more conversions. Poor deliverability can significantly impact the effectiveness of your campaigns and damage your sender reputation.

Q. How do email deliverability tools work?

Email deliverability tools use various techniques to enhance deliverability, such as monitoring sender reputation, verifying email addresses, providing detailed analytics and reporting, and offering suggestions to improve email content and design. Some tools also help with email authentication and maintaining compliance with anti-spam regulations.

Q. Who can benefit from using email deliverability tools?

Any business or individual who uses email marketing or sends out large volumes of emails can benefit from email deliverability tools. These tools are particularly beneficial for email marketers, e-commerce businesses, SaaS companies, and other organizations that rely on email communication to reach their customers.

Q. Are there free email deliverability tools available?

Yes, there are free email deliverability tools available, although they may offer limited features compared to paid options. Some popular free tools include Mail-tester, Sender Score, and Google Postmaster Tools. However, for more advanced features and better insights, you may want to consider investing in a paid tool.

Q. How do I choose the right email deliverability tool for my needs?

To choose the right email deliverability tool for your needs, consider the following factors – budget, size of your email list, complexity of your email campaigns, specific features you require (e.g., email validation, spam filter testing, real-time analytics, etc.), and compatibility with your email service provider. You can also read reviews and compare different tools to find the one that best suits your requirements.

Q. Can I use multiple email deliverability tools together?

Yes, you can use multiple email deliverability tools to address different aspects of your email campaigns. For example, you might use one tool for email validation, another for monitoring your sender reputation, and a third for testing email content against spam filters. However, be cautious not to overlap features, as this can lead to unnecessary expenses and complexity.

Q. What features do email deliverability tools typically offer?

Common features include email verification, spam testing, analytics, A/B testing, and list management.

Q. How can email deliverability tools help improve sender reputation?

These tools assist in maintaining a positive sender reputation by reducing bounce rates, spam complaints, and email abuse reports.

Q. Which email authentication protocols do email deliverability tools support?

Many tools support SPF, DKIM, and DMARC authentication protocols to verify the legitimacy of email senders.

Q. What impact do email deliverability tools have on reducing spam complaints?

Email deliverability tools can help identify and remove subscribers who no longer want to receive emails, reducing the likelihood of spam complaints.

Q. How do these tools contribute to better open and click-through rates?

By optimizing email content, subject lines, and send times, email deliverability tools can lead to higher open and click-through rates.

Q. Can email deliverability tools prevent emails from being marked as spam?

While no tool can guarantee 100% prevention, these tools significantly reduce the chances of emails being classified as spam.

Q. What should businesses consider when choosing an email deliverability tool?

Factors to consider include budget, list size, required features, integration compatibility, and scalability.

Q. Are there case studies demonstrating the effectiveness of email deliverability tools?

Yes, numerous case studies showcase how businesses improved their email marketing results using these tools. See our success stories for a few. 

Q. How can email deliverability tools assist in regulatory compliance?

They can help ensure compliance with laws like the CAN-SPAM Act and GDPR by providing opt-in/out mechanisms and managing consent preferences.

Q. Do email deliverability tools offer real-time monitoring of email campaigns?

Many tools provide real-time monitoring and reporting to track email performance and detect issues promptly.

Q. Can email deliverability tools help with personalized email campaigns?

Yes, by segmenting lists and analyzing recipient behavior, these tools can enable more personalized and targeted email campaigns.

Q. How do these tools handle email list hygiene?

Email deliverability tools help maintain list hygiene by identifying and removing invalid or inactive email addresses.

Q. What impact does email list segmentation have on deliverability?

List segmentation, facilitated by these tools, allows businesses to send tailored content to specific segments, increasing engagement and deliverability.

Q. How do email deliverability tools assist with bounce rate reduction?

They automatically handle bounce management by removing hard bounces from email lists.

Q. Can email deliverability tools help prevent email spoofing?

Yes, these tools implement authentication protocols to verify sender legitimacy, reducing the risk of email spoofing.

Q. Do these tools provide recommendations for improving email content?

Many email deliverability tools offer content analysis and suggestions to enhance email content quality. Customers.ai also offers an AI email customizer tool to help you create and test content. 

Q. How do email deliverability tools handle feedback loops from ISPs?

These tools can manage feedback loops, allowing businesses to handle spam complaints and unsubscribes more efficiently.

Q. Can email deliverability tools predict and prevent deliverability issues?

Yes, they often employ algorithms and predictive analytics to anticipate and mitigate deliverability challenges.

Q. How can email deliverability tools assist with A/B testing?

They typically offer A/B testing capabilities, allowing businesses to experiment with different email elements to determine what resonates best with recipients.

Q. Are there email deliverability tools specifically designed for small businesses?

Yes, some tools cater to the needs and budgets of small businesses, offering scaled-down versions with essential features.

Q. What role does email deliverability play in overall email marketing success?

Email deliverability is a foundational element of email marketing success, as it ensures that emails reach the intended audience, leading to higher engagement and conversion rates.

The post Email Deliverability Tools: Top 7 for 2024 appeared first on Customers.ai.

As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. Are AI email writers as good as everyone says? 

In a word, yes. But don’t worry: I’ll explain! Read along and gain a comprehensive understanding of everything AI Email Writer! 

• What is an AI email writer?
• How does an AI email writer work?
• What are the benefits of using an AI email writer?
• How to use an AI email writer effectively
• How different companies can use an AI email writer

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

What is an AI email writer? 

An AI email writer is a software tool that uses artificial intelligence to generate personalized emails at scale. AI email writers help businesses save time, improve efficiency, generate more leads, and generate more sales. 

How does an AI email writer work? 

It’s actually a really simple concept. 

AI email writers work by using a combination of machine learning and natural language processing to analyze your email list data and generate personalized emails for each recipient. 

In other words, it does exactly what you used to do, but it does it in seconds while you grab a cup of coffee!

Here’s what’s happening on a more minute level: 

Machine learning is a type of artificial intelligence that allows computers to learn without being explicitly programmed. AI email writers use machine learning to identify patterns in your email list data, such as the demographics, interests, and behaviors of your recipients. In this matter, confidential computing for enterprises can play a pivotal role in ensuring that machine learning algorithms can process and analyze email list data securely, preserving the privacy of sensitive customer information.

Natural language processing is a type of artificial intelligence that allows computers to understand and process human language. AI email writers use natural language processing to generate personalized emails that are tailored to the individual interests and needs of each recipient.

What are the benefits of using an AI email writer? 

All of this sounds great, but the real question is, what does it actually do for you? 

Here are just a handful of the benefits: 

• Save time: AI email writers can save you a significant amount of time by generating personalized emails at scale. This means that you can focus on other important tasks, such as building relationships with customers and growing your business.
• Improve efficiency: AI email writers can help you improve your email efficiency by automating tasks such as sending follow-up emails, segmenting your audience, and tracking results. This allows you to focus on the most important aspects of your email marketing campaigns.
• Generate more leads and sales: AI email writers can help you generate more leads and sales by sending personalized emails that are tailored to the needs of your target audience. This can lead to higher open rates, click-through rates, and conversion rates.

How to use an AI email writer effectively

1. Generate enriched leads. AI email writers are only as good as the information they’re given. Email campaigns are only as effective as the audiences their sent to. So filling your pipeline with high-intent leads that have enough targeting information is key. 

Customers.ai’s X-Ray tool is perfect for this! It’s easy to install on your site and it provides you with super valuable information on 20% of your website visitors! Learn their name, email, landing page visited, and more! Then use that data to build out the rest of your campaign.

2. Segment your audience. Segmenting your audience is the process of dividing your email list into groups of people who share similar characteristics. This allows you to send more targeted and relevant emails to your audience. AI email writers can segment your campaigns based on a number of intent signals, like landing page visited.

This lets you target people who visited each page based on what they’re interested in!

3. Generate personalized emails. To generate personalized emails, you will need to provide the AI email writer with some information about your recipients, such as their demographics, interests, and landing page visited. The AI email writer will then use this information to generate personalized emails for each recipient.

4. Track your results. Tracking your email marketing results is important because it allows you to see what is working and what is not. This information can help you improve your email campaigns over time.

Customers.ai keeps your analytics front and center so you can always stay on top of how many leads you’re getting, how many emails you’re sending, and what the engagement is like. Improvements or issues will never go unnoticed!

How different companies can use an AI email writer

AI email writers can be used by businesses of all sizes and industries to improve their email marketing results. Here are some examples of how different types of companies can use AI email writers:

E-commerce companies

E-commerce companies can use AI email writers to:

• Send personalized product recommendations to customers based on their purchase history and browsing behavior.
• Send abandoned cart emails to customers who have added items to their cart but have not yet completed the purchase process.
• Send win-back emails to customers who have not made a purchase in a while.
• Promote new products and special offers to customers.

Insurance companies

Insurance companies can use AI email writers to:

• Send personalized quotes to potential customers.
• Send policy reminders to existing customers.
• Send educational content about insurance to customers.
• Cross-sell and upsell additional insurance products to customers.

Travel and tourism companies

Travel and tourism companies can use AI email writers to:

• Send personalized travel recommendations to customers based on their interests and budget.
• Send flight and hotel booking reminders to customers.
• Send special offers to customers, such as discounts on flights and hotels.
• Promote tourist attractions and activities to customers.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Conclusion

AI email writers are such a powerful time-saving, engagement-boosting tool. Your email marketing won’t ever be the same. Give ’em a shot and see for yourself.

Frequently Asked Question about AI Email Writers

The post AI Email Writer: The Key to Marketing in 2023 appeared first on Customers.ai.

With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact.

By leveraging the power of AI, businesses can create more personalized and targeted email campaigns. These are more likely to resonate with their audience. 

In this blog post, we’ll explore what AI email marketing is, the benefits it offers, and some of the tools and technologies that make it possible. Join us as we dive into this exciting world of and discover how it can help take your email campaigns to the next level.

• What is AI Email Marketing?
• Benefits of AI Email Marketing
• Best Practices for Implementing AI in Email Marketing
• AI Email Marketing Challenges and Solutions
• Examples of AI Email Marketing
• Best Tools for AI Email Marketing in 2023
• Future of AI Email Marketing
• AI Email Marketing FAQs

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

What is AI Email Marketing?

AI email marketing is the use of artificial intelligence, machine learning, and other advanced technologies to optimize and automate email marketing campaigns. 

At its core, AI email marketing is about using data and algorithms to create personalized and targeted emails that are more likely to resonate with the recipient.

Basically: its role is to make your life easier and your company more successful at the same time. 

One of the key features is its ability to analyze large amounts of data about customer behavior and preferences.

By tracking how customers interact with emails (such as which links they click, when they open them, and how long they spend reading), AI algorithms can identify patterns and insights that human marketers might miss. These make your emails more deliverable. 

Using this data, you can then create highly personalized email content that speaks directly to the recipient’s interests and needs. 

For example, an AI-powered email might include product recommendations based on the recipient’s purchase history or browsing behavior.

You can also automate various aspects of the email marketing process, such as segmentation, scheduling, and A/B testing. By taking care of these tasks automatically, businesses can save time and resources while still achieving better results.

This offers a powerful way to improve the effectiveness and efficiency of email marketing campaigns, while also creating a more personalized and engaging experience for customers. Better results with less work!

Benefits of AI Email Marketing

AI in email marketing brings a transformative edge, providing benefits such as hyper-personalization, precise segmentation, and automated efficiency to elevate engagement and drive unparalleled success in their campaigns.

Increased personalization

One of the biggest benefits is its ability to personalize emails at scale. By analyzing customer data and behavior, AI algorithms can create highly targeted and relevant email content that speaks directly to the recipient’s interests and needs. This level of personalization can lead to higher open rates, click-through rates, and ultimately, conversions.

Improved targeting and segmentation

AI can help businesses segment their email lists more effectively. By analyzing customer data, AI algorithms can identify different segments of customers based on factors such as demographics, behaviors, and preferences. This allows businesses to send more targeted and relevant emails to each segment. Which leads to, you guessed it, higher engagement and conversions.

Higher open rates and click-through rates

Email marketing campaigns using AI are more personalized and targeted. Because of this, they tend to have higher open rates and click-through rates than traditional email marketing. By sending emails that are more likely to resonate with the recipient, businesses can increase the chances that they will take action and engage with the content.

Automation efficiency and cost savings

AI can automate can automate many aspects of the email marketing process, such as segmentation, scheduling, and A/B testing. This can save businesses time and resources, allowing them to focus on other areas of their marketing strategy.

Predictive analytics for better emails

AI enables the utilization of predictive analytics to forecast user behavior, allowing marketers to anticipate the needs and preferences of their audience. By analyzing historical data and patterns, businesses can send targeted emails that align with individual customer journeys, resulting in higher conversion rates and customer satisfaction.

Dynamically optimized email content

AI empowers marketers to dynamically optimize email content based on real-time user interactions and preferences. Through machine learning algorithms, emails can adapt and evolve to deliver the most relevant and engaging content to each recipient. This ensures that email campaigns remain fresh, compelling, and highly tailored, ultimately maximizing the impact on the audience.

A/B testing for patterns and insights

AI facilitates sophisticated A/B testing by quickly and automatically analyzing vast amounts of data to identify patterns and insights. This enables marketers to refine and optimize their email campaigns in real-time, determining the most effective subject lines, content, and CTAs. With AI-driven A/B testing, businesses can make data-driven decisions to continuously improve the performance of their email marketing efforts.

Email Deliverability Hacks:

Unlocking Inboxes

HOSTED BY

Larry Kim

Founder and CEO, Customers.ai

Free Webinar: Watch Now

Best Practices for Implementing AI in Email Marketing

Incorporating AI into your email marketing strategy requires a thoughtful approach, encompassing the careful selection of tools, seamless integration into existing workflows, and a steadfast commitment to maintaining data privacy and compliance. Let’s look at best practices to ensure a successful implementation of AI in your email campaigns.

1. Choosing the Right AI Email Marketing Tools and Platforms:

• Research and Evaluate: Conduct thorough research to understand the specific needs of your business. Evaluate different AI email marketing tools and platforms available in the market, considering factors such as features, scalability, and compatibility with your existing systems.

• Trial Periods and Demos: Take advantage of trial periods and product demos offered by AI email marketing vendors. This allows you to experience the capabilities of the tools firsthand and assess how well they align with your email marketing objectives.

• User Reviews and Case Studies: Explore user reviews and case studies to gain insights into the real-world performance of AI email marketing tools. Learning from the experiences of other businesses can help you make informed decisions and choose the tools that best suit your requirements.

2. Integrating AI Seamlessly into Existing Email Marketing Strategies:

• Start with a Pilot Program: Begin the integration of AI into your email marketing strategy with a small-scale pilot program. This allows you to test the impact of AI on a limited basis and make adjustments before full-scale implementation.

• Collaboration Across Teams: Foster collaboration between marketing, IT, and data analytics teams. Ensure that everyone involved understands the goals of integrating AI and works together to streamline the process, ensuring a smooth transition and effective utilization of AI capabilities.

• Training and Skill Development: Provide training for your marketing team to familiarize them with the AI tools being implemented. This helps in maximizing the potential of the technology and encourages the team to adapt and innovate in their email marketing efforts.

3. Ensuring Data Privacy and Compliance with AI-Powered Campaigns:

• Adherence to Data Regulations: Stay informed about data protection regulations, such as GDPR or CCPA, and ensure that your AI-powered email marketing campaigns comply with these regulations. This includes obtaining proper consent for data usage and respecting users’ privacy rights.

• Secure Data Handling: Implement robust security measures for the storage and handling of customer data. Utilize encryption methods, access controls, and other security protocols (including a proxy service) to safeguard sensitive information and build trust with your audience.

• Transparency in Communication: Clearly communicate to your audience how AI is used in your email marketing campaigns. Be transparent about the data collected, the purposes behind its usage, and the benefits it brings. This transparency builds trust and reinforces your commitment to ethical and responsible AI practices.

By following these best practices, you can capture the full potential of AI in email marketing, elevating your campaigns with precision, personalization, and compliance, and ultimately forging stronger connections with your audience.

AI Email Marketing Challenges And Solutions

The integration of AI in email marketing brings forth a spectrum of challenges, from data quality concerns to resistance to change; however, understanding and addressing these hurdles head-on with strategic solutions is key to unlocking the unparalleled benefits that AI has to offer in revolutionizing your email campaigns.

Let’s look at five common challenges and break down the solutions for each one.

1. Challenge: Lack of Quality Data for AI Training

Solution: Data Cleansing and Enrichment

Regularly cleanse and enrich your data to ensure its accuracy and relevance. Implement data validation processes and leverage third-party tools to fill in missing information. High-quality data is essential for training AI models effectively.

2. Challenge: Overcoming Resistance to Change

Solution: Employee Training and Change Management

Provide comprehensive training programs to familiarize your team with AI technologies and their benefits. Implement effective change management strategies, emphasizing the positive impact AI can have on efficiency and results, to overcome resistance and foster a culture of innovation.

3. Challenge: Integration Complexity with Existing Systems

Solution: API Integration and Scalable Solutions

Choose AI email marketing tools that offer seamless integration with your existing systems through well-documented APIs. Prioritize scalable solutions that can adapt to the growth of your business, allowing for a smooth and efficient integration process.

4. Challenge: Ensuring AI-Generated Content Quality

Solution: Continuous Monitoring and Optimization

Implement a system for continuous monitoring of AI-generated content. Regularly review and optimize the output to maintain quality standards. Combine AI automation with human oversight to ensure that the content aligns with brand voice and resonates with the target audience.

5. Challenge: Ethical Use of AI in Email Marketing

Solution: Establish Ethical Guidelines and Regular Audits:

Develop and adhere to ethical guidelines for the use of AI in email marketing. Conduct regular audits to ensure compliance with these guidelines, emphasizing transparency in communication and respecting user privacy. This proactive approach builds trust and aligns your AI practices with ethical standards.

By addressing these common challenges with strategic solutions, businesses can navigate the complexities of implementing AI in email marketing and unlock the full potential of this transformative technology.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Examples of AI Email Marketing

Some of the most successful and cutting-edge businesses already ahead. Better to be like them than their competitors, yeah? 

Netflix

Netflix uses AI algorithms to personalize their email content based on each subscriber’s viewing history and preferences. For example, if a subscriber has been watching a lot of action movies, they might receive an email recommending a new action movie release.

Sephora

Sephora uses AI-powered chatbots to provide personalized makeup recommendations to customers via email. By analyzing customer data and preferences, the chatbot can suggest products that are tailored to each individual’s needs.

Spotify

Spotify uses AI algorithms to create personalized playlists for each user based on their listening history and preferences. They then send personalized emails to each user with recommendations for new songs and playlists based on their listening habits.

Best AI Email Marketing Tools for 2023

AI Email Marketing Tool #1: X-Ray Email Extractor

What’s the most important part of email marketing? Getting the emails in the first place! 

Customers.ai’s X-Ray email extractor makes getting high-quality leads a snap. All you have to do is install a bit of code to your site. Your reward? The names and email addresses of up to 20% of the anonymous visitors to your website. 

These are leads who already know who you are and are already interested. 

Here’s how to install it on your site: 

To get the most out of the tool, we recommend setting it up on high-intent pages. Then, you can set up email automations targeted by the pages they visited. Here’s how to set that up: 

From there, you can start turning your website traffic into revenue! 

AI Email Marketing Tool #2: Automated Email Generator

What’s the most important part of email marketing? Getting emails!

But it can be a real pain. Coming up with personalized campaigns for every page? Every type of customer? It’s exhausting! 

That’s why introduced our AI email writer, which will write your emails for you! Here’s a glimpse of it in action: 

And it was able to do all of that just off our homepage! It only gets better the more information you give it! 

This is an essential time saving tool. It’s even better when combined with our other targeting tools

AI Email Marketing Tool #3: Signs of Life Detector

What’s the most important part of email marketing? Getting the emails delivered! 

That’s why we designed our Signs of Life Detector. It uses the power of AI to create better performing campaigns with fewer spam complaints, and less work for you! 

The SOLD tool analyzes recipient responses to your emails to make this happen! Get more engagement as customers move through your automation, not less! 

AI Email Marketing Tool #4: Automated Email Campaigns

Our campaigns are simple, customizable, and powerful. 

Just need to set up a simple cadence? No problem. 

Need to export some information to a Google Sheet? Easy! 

Need to run some info through a Zapier-integrated tool? No sweat. 

We know you need an eye on how your campaigns are performing. So we’ve got analytics at your fingertips. They’re compatible with our email deliverability tools like round robin sending. This means you don’t have to sacrifice analytics for deliverability! 

The Future of AI Email Marketing

The use of AI in email marketing is still in its early stages, but it is clear that this technology has the potential to transform the way businesses communicate with their customers. Here are a few trends that are likely to shape the future:

Increased personalization 

As AI algorithms become more sophisticated and businesses collect more data on their customers, email marketing is likely to become even more personalized. Emails may be tailored to individual preferences, behaviors, and interests, creating a more engaging and relevant experience for customers.

Greater automation 

AI technology can automate many aspects of email marketing, including content creation, segmentation, scheduling, and performance analysis. As businesses become more comfortable with using AI in their email campaigns, they may increasingly rely on automation to streamline their processes and improve their ROI.

Integration with other technologies 

AI is likely to become more integrated with other technologies, such as chatbots, voice assistants, and social media. This integration will allow businesses to create more cohesive and omnichannel experiences for their customers.

Enhanced creativity

While AI algorithms can generate content, they are not yet able to replace the creativity and ingenuity of human marketers. However, as AI technology develops, it may become more capable of assisting marketers in the creative process, such as by suggesting new ideas or providing inspiration.

Propelling AI Email Marketing Forward

AI email marketing has the potential to revolutionize the way businesses communicate with their customers. By leveraging the power of machine learning algorithms, businesses can create more personalized, relevant, and engaging email campaigns that drive conversions and build customer loyalty.

However, while the benefits are clear, there are also potential drawbacks and limitations that must be considered. Businesses must be mindful of issues such as privacy, cost, and algorithmic bias, and work to mitigate these issues wherever possible.

Looking to the future, AI is likely to become even more sophisticated and integrated with other technologies. As businesses continue to collect more data on their customers and AI algorithms become more advanced, we can expect to see even greater levels of personalization, automation, and creativity in email marketing campaigns.

Ultimately, the key to success in AI email marketing is to use this technology in a thoughtful and strategic manner. You can do that with Customers.ai!

AI Email Marketing FAQs

Q. What is AI email marketing?

AI email marketing is the use of artificial intelligence (AI) technologies such as machine learning algorithms to optimize and personalize email marketing campaigns.

Q. What are the benefits of AI email marketing?

The benefits of AI email marketing include increased personalization, automation, efficiency, and relevance of email campaigns. This can lead to higher open rates, click-through rates, and ultimately, higher ROI.

Q. What tools are available for AI email marketing?

There are a variety of tools, including email extractors, outreach tools, and automated writers. These tools increase personalization and deliverability.

Q. How does AI improve email marketing?

AI can improve email marketing by using machine learning algorithms to analyze customer data, optimize email content, personalize campaigns, and automate certain tasks, such as segmentation and send times.

Q. How can businesses get started with AI email marketing?

Businesses can get started with AI email marketing identifying their goals and target audiences. Then they can look into the available products and pick the right one for them.

Q: Can AI help with email personalization?

Yes, AI is instrumental in email personalization. It analyzes user data to create highly targeted and relevant content, leading to higher engagement and conversion rates.

Q: How does AI improve targeting and segmentation in email marketing?

AI analyzes customer data to identify segments based on demographics, behaviors, and preferences, allowing businesses to send more targeted and relevant emails to specific audience segments.

Q: What is the role of predictive analytics in AI email marketing?

Predictive analytics in AI email marketing forecasts user behavior by analyzing historical data and patterns. This enables marketers to anticipate user needs and preferences for more effective and personalized campaigns.

Q: Can AI optimize email content dynamically?

Yes, AI empowers marketers to dynamically optimize email content based on real-time user interactions and preferences, ensuring that emails remain fresh, compelling, and highly tailored to individual recipients.

Q: How does AI help with A/B testing in email marketing?

AI facilitates sophisticated A/B testing by quickly analyzing vast amounts of data to identify patterns and insights. This enables marketers to refine and optimize email campaigns in real-time for better performance.

Q: What are the best practices for implementing AI in email marketing?

Best practices include choosing the right AI tools and platforms through research and trials, seamless integration into existing strategies, and a commitment to data privacy and compliance with regulations.

Q: What are the challenges of implementing AI in email marketing?

Challenges include the lack of quality data for AI training, resistance to change, integration complexity with existing systems, ensuring AI-generated content quality, and ethical considerations in AI use.

Q: How can businesses address the lack of quality data for AI training?

Businesses can address this challenge by regularly cleansing and enriching their data, implementing data validation processes, and leveraging third-party tools to fill in missing information.

Q: What steps can overcome resistance to AI implementation in email marketing?

Overcoming resistance involves providing comprehensive employee training, implementing change management strategies, and emphasizing the positive impact AI can have on efficiency and results.

Q: How can businesses seamlessly integrate AI into existing email marketing strategies?

Seamless integration is achieved by starting with a small-scale pilot program, fostering collaboration across teams, and providing training to ensure effective utilization of AI capabilities.

Q: What measures ensure data privacy and compliance with AI-powered campaigns?

Ensuring data privacy involves adhering to data regulations, implementing secure data handling practices, and maintaining transparency in communication about how AI is used in email marketing campaigns.

Q: Can AI help with email content creation?

Yes, AI can assist in email content creation through tools like automated email generators, which analyze data to create personalized and targeted content, saving time and resources for businesses.

Q: How do AI algorithms assist in analyzing customer behavior in email marketing?

AI algorithms analyze customer interactions with emails, tracking elements such as clicks, opens, and reading times. This data is then used to identify patterns and insights that inform personalized content creation.

Q: Which businesses have successfully implemented AI in email marketing?

Examples include Netflix, which uses AI to personalize content recommendations, Sephora, utilizing AI chatbots for personalized makeup recommendations, and Spotify, employing AI to create personalized playlists based on user preferences.

Q: What are some recommended AI email marketing tools for 2023?

Recommended tools include Website Visitor ID X-Ray pixel for lead generation, Automated Email Generator for content creation, Signs of Life Detector for campaign deliverability, and Automated Email Campaigns for customizable and powerful campaigns.

Q: What is the future outlook for AI in email marketing?

The future of AI in email marketing includes increased personalization, greater automation, integration with other technologies like chatbots and voice assistants, and enhanced creativity as AI technology develops.

Q: How can businesses ensure ethical use of AI in email marketing?

Businesses can ensure ethical use by establishing clear ethical guidelines, conducting regular audits for compliance, and maintaining transparency in communication with users about the purpose and benefits of AI in email marketing campaigns.

The post AI Email Marketing: Everything You Need to Know appeared first on Customers.ai.

Don’t worry, though. We’re here to help. AI marketing tools can automate tasks, personalize marketing messages, analyze data, and identify new opportunities. 

AI marketing can help businesses in a variety of ways, including:

• Improved website SEO: AI marketing can be used to improve a website’s SEO by identifying and fixing any technical issues, optimizing content for search engines, and building backlinks.
• More effective PPC campaigns: AI marketing can be used to create more effective PPC campaigns by targeting the right keywords, setting the right budgets, and optimizing bids.
• Engaged social media audiences: AI marketing can be used to engage with a business’s audience on social media by creating engaging content, responding to comments and questions, and running targeted social media ads.
• High-quality content: AI marketing can be used to create high-quality content that attracts and retains customers by generating ideas, writing content, and optimizing content for search engines.
• Effective email marketing: AI marketing can be used to create more effective email marketing campaigns by segmenting lists, personalizing messages, and tracking results.

All of this and more will be covered in our blogpost! 

• Email Marketing
• Social Media Marketing
• Search Engine Marketing
• Content Marketing
• Influencer Marketing

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

AI Marketing Agency Tools for Different Channels

It’s a big understatement, but Artificial intelligence (AI) is rapidly changing the world of marketing. Businesses of all sizes are beginning to realize the benefits of using AI to reach their target audience more effectively. Marketing agencies can use AI to blow those customers away. 

Here’s how you can AI across all your different channels: 

AI Email Marketing for AI Marketing Agency

There are so many ways AI can help marketing agencies with email marketing. 

The most powerful and effective way to use AI in email marketing is personalization. 

Everyone knows that more personalized emails are more effective. But personalization used to be a lot of work. Even with fields that autofill, you can only get so far. 

That’s why Customers.ai released a suite of tools designed to be more effective and save you time. 

The best, and easiest, way to build a powerful email marketing campaign? Combine Customers.ai’s prospecting tools with our AI marketing tools. Here’s how to do it: 

The first step is to build an email list that includes useful targeting data. You can do this for your clients with Customers.ai’s powerful X-Ray tool, which converts web traffic into leads. 

Best practice is to install it on high-intent pages. Here’s how to install: 

Then set up a targeted email automation for each page, designed specifically around what the browser was looking at! 

Instead of writing the targeted emails yourself–time-consuming and difficult!–use our AI automated email generator to do it for you. 

You can set up an entire sequence of emails this way. This makes sure that you get the most out of your warm leads! 

Social Media Marketing for AI Marketing Agency

You can use AI to create engaging content, respond to comments and questions, and run targeted social media ads. 

AI marketing agencies can help businesses create engaging social media content that will capture the attention of their target audience. 

They can also help businesses respond to comments and questions in a timely and informative manner. 

Additionally, AI marketing agencies can help businesses run targeted social media ads that reach their target audience with the right message at the right time.

Search Engine Marketing for AI Marketing Agency

You should use AI to improve website SEO, create more effective PPC campaigns, and track results. 

AI marketing agencies can help businesses improve their website’s SEO by identifying and fixing any technical issues, optimizing content for search engines, and building backlinks. 

They can also help businesses create more effective PPC campaigns by targeting the right keywords, setting the right budgets, and optimizing bids. 

Additionally, AI marketing agencies can help businesses track the results of their SEM campaigns so that they can see what’s working and what’s not. Use this information to improve future campaigns.

Content Marketing for AI Marketing Agency

Struggle with generating ideas for content? Need help optimizing content for search engines? Use AI to help!

AI marketing agencies can help businesses generate ideas for content that will be of interest to their target audience. They can also help businesses write content that is informative, engaging, and optimized for search engines. 

Additionally, AI marketing agencies can help businesses track the results of their content marketing efforts so that they can see what’s working and what’s not. You can use this information to improve future marketing campaigns!

Influencer Marketing AI Marketing Agency

Use AI to identify and reach influencers, track results, and measure ROI. AI marketing agencies can help businesses identify influencers who have a large following of their target audience. 

They can also help businesses reach out to influencers and collaborate on marketing campaigns. Additionally, AI marketing agencies can help businesses track the results of their influencer marketing campaigns so that they can see what’s working and what’s not. This information can be used to improve future influencer marketing campaigns.

If you’re a smart marketer, you’re using AI marketing efforts across a variety of channels. By using AI, you can reach your target audience more effectively, improve your results, and save time and money. Adding AI to your marketing agency’s offerings is a great way to become more attractive to potential clients. 

The Benefits of Using an AI Marketing Agency

For clients, there are many benefits to using an AI marketing agency, including:

• Expertise: AI marketing agencies have the expertise and experience in using AI to achieve results. They can help you to identify the right AI tools and technologies for your business, and they can help you to implement and use these tools and technologies effectively.
• Time savings: AI marketing agencies can save you time by automating many of the tasks involved in marketing, such as creating and scheduling social media posts, responding to customer inquiries, and generating leads. This frees you up to focus on other aspects of your business, such as product development or customer service.
• Cost savings: AI marketing agencies can help you to save money by using AI to optimize your marketing campaigns. For example, AI can be used to target your marketing messages more effectively, which can lead to a higher return on investment (ROI).
• Improved results: AI marketing agencies can help you to improve the results of your marketing campaigns. For example, AI can be used to create more engaging content, target your marketing messages more effectively, and track the results of your campaigns more accurately.

If you’re looking for a way to improve your marketing efforts, consider using an AI marketing agency. An AI marketing agency can help you to save time, money, and improve your results.

Here are some additional benefits of using an AI marketing agency:

• Increased reach: AI marketing agencies can help you to reach a wider audience by using AI to target your marketing messages to the right people at the right time.
• Improved customer experience: AI marketing agencies can help you to improve the customer experience by using AI to personalize your marketing messages and provide better customer service.
• Increased brand awareness: AI marketing agencies can help you to increase brand awareness by using AI to create more engaging content and target your marketing messages to a wider audience.

If you’re looking for a way to improve your marketing efforts and achieve your business goals, consider using an AI marketing agency.

Conclusion

In conclusion, AI marketing is a powerful tool that can be used to improve your marketing efforts across a variety of channels. By using AI, you can reach your target audience more effectively, improve your results, and save time and money. If you’re looking for an AI marketing agency to help you with your marketing efforts, be sure to do your research and choose an agency that has experience and expertise in using AI to achieve results.

Here are some tips for choosing an AI marketing agency:

• Ask for references: Ask the agency for references from other businesses that they have worked with. This will give you an idea of the agency’s work and their ability to deliver results.
• Get a proposal: Get a proposal from the agency that outlines their services, costs, and timeline. This will help you to compare different agencies and make an informed decision.
• Meet with the agency: Meet with the agency in person to get to know them and their team. This will help you to determine if they are a good fit for your business and your needs.

AI marketing is a rapidly growing field, and there are many new and innovative AI marketing solutions available. By working with an AI marketing agency, you can stay ahead of the curve and take advantage of the latest AI marketing technologies to improve your marketing efforts and achieve your business goals.

Frequently Asked Questions about AI Marketing Agencies

What is an AI marketing agency?

An AI marketing agency is a company that leverages artificial intelligence technologies and strategies to help businesses enhance their marketing efforts. These agencies specialize in using AI tools and techniques to analyze data, automate tasks, personalize campaigns, optimize targeting, and improve overall marketing performance.

What services do AI marketing agencies offer?

AI marketing agencies offer a wide range of services to assist businesses in their marketing endeavors. These services may include AI-powered customer segmentation, predictive analytics, chatbot development, content optimization, programmatic advertising, AI-driven recommendation engines, data-driven decision making, and more. The exact services offered may vary from one agency to another.

Why should I hire an AI marketing agency?

Hiring an AI marketing agency can provide several benefits for your business. These agencies have expertise in AI technologies and can help you leverage advanced data analysis and automation tools to improve your marketing strategies. They can enhance your targeting and personalization efforts, optimize your campaigns, and provide valuable insights using AI algorithms. This can lead to increased efficiency, higher ROI, better customer experiences, and a competitive edge in the market.

How do I choose the right AI marketing agency for my business?

Choosing the right AI marketing agency requires careful consideration. Here are a few key factors to consider:

• Experience and expertise in AI marketing
• Track record and client testimonials
• Services offered and alignment with your needs
• Ability to understand and cater to your target audience
• Transparent pricing and contract terms
• Communication and collaboration processes

Evaluating agencies based on these criteria can help you find the one that aligns best with your business goals and requirements.

The post AI Marketing Agency: The Best Tools and Strategies appeared first on Customers.ai.

Manual sales prospecting is a thing of the past. B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors. 

We don’t want you to get left in the dust! That’s why we’ve put together this list of Sales Prospecting Software for 2023. 

• Factors to Consider
• Top 11 Sales Prospecting Software Solutions
• Tips for Getting the Most Out of Your Sales Prospecting Software
• Conclusion

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Factors to Consider When Choosing Sales Prospecting Software

Picking the right sales prospecting software for your particular business is sort of like picking a house. 

There are a lot of options. And there are a lot of factors to consider. It not only has to be affordable and fit your current needs. It also has to work with your long-term goals. 

With those difficulties in mind, here are some key factors to consider when choosing a Sales Prospecting Software.

Quality of the Leads

Only one thing really matters about your sales prospecting software: how good are the leads? 

If it’s easy to use but the leads, you know, stink, the software is as useful as a Porsche with no engine. 

At Customers.ai, we’re very confident in the quality of the leads we provide. Why? 

Because, using our X-Ray tool, we snag the contact info of up to 20% of the people who visit your site. That’s right: people who are already interested in you. 

How does it work? 

First, you install our software on your site. This works just like the Facebook pixel. 

We’ll cover what you can do with this a little later. 

Integration with Existing Tools

Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must. 

The software is supposed to make your life easier, not harder. 

 It ensures a smooth flow of data between different platforms, reducing manual work and the risk of errors.

That’s why, at Customers.ai, we’ve got a powerful Zapier integration that ensures our sales prospecting software works for you, not against you. 

1. Login to your Customers.ai account.
2. Click “Integrations.”
3. Click “Zapier.”
4. Select which integrations you need!

Ease of Customization

Easy customization is essential.  Your sales team should be able to learn the platform quickly and tailor it to their specific needs. Look for software that offers intuitive navigation, customizable filters, and personalized outreach templates.

Customers.ai was recently praised by G2 and ICONIQ capital for our “ease of use and implementation.”

Our automation tools are also extremely customizable. Whether you’re an experienced marketer with an existing workflow you love or a business owner keeping dozens of plates spinning at once, our prospecting software can work for you. 

One of my favorite functions is using X-Ray to target leads that have visited specific pages on your site. This way, you can really precisely target their interests ’.

Here’s how to set that up: 

Once you’ve set up what you’re targeting, take advantage of our powerful email editor to personalize your outreach:

Pricing and Scalability

Budget is always a factor when investing in new software. Ensure the pricing model aligns with your organization’s size and growth potential. Consider if the platform offers flexible pricing plans, allowing you to scale up or down depending on your needs. Also, make sure to factor in any additional costs, such as training or add-on features.

Customer Support and Resources

Strong customer support is a must. Without it, you can’t maximize the effectiveness of your sales prospecting software. 

Look for companies that provide excellent customer service. 

This includes quick response, comprehensive resources, and ongoing training. At Customers.ai, we know how important this is, which is why we’re so proud of these ratings from real users on G2:

When you take these factors into account, you’ll be better equipped to choose the right sales prospecting software for your business.

The perfect solution will not only streamline your lead generation process but also help you grow your sales pipeline and increase revenue.

Top 11 Sales Prospecting Software Solutions

Top Sales Prospecting Software for 2023: Customers.ai

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Key features: 

• Unicorn X-Ray technology gets leads from your website
• Automated personalized email tools powered by AI 
• Database of over 200m consumer leaders sortable by B2C characteristics
• Email deliverability tools to protect your domain reputation
• Comprehensive analytics 
• Integration with all major CRMs and dozens of other popular tools
• Email sequencing and campaign management

Pros: 

• With both customizable integrations and all-in-one capability, Customers.ai is a great investment. for teams with existing workflows and people who want to set it and forget it. 
• High-quality leads come fast, leading to immediate ROI. 
• Cutting-edge AI integrations keep you a step ahead of the competition. 
• Comprehensive analytics at your fingertips ensure informed decision-making.

Sales Prospecting Software: HubSpot Sales Hub

Key features:

• Email tracking and notifications
• Meeting scheduler
• Live chat and chatbots
• Email sequences and templates
• Deal pipeline management
• Reporting and sales analytics
• Integration with HubSpot CRM and other marketing tools
• Customizable sales automation workflows

Pros:

• Integration with HubSpot CRM and other HubSpot products
• User-friendly interface and easy customization
• Offers a free plan with basic features for small businesses or startups

Cons:

• Some advanced features are only available in the higher-priced plans, which may not be cost-effective for smaller businesses
• Limited native integrations with third-party tools compared to some competitors

Sales Prospecting Software: LinkedIn Sales Navigator

Key features:

• Advanced search filters for finding prospects
• Access to LinkedIn’s extensive professional network
• Lead and account recommendations
• InMail messages for direct outreach to prospects
• CRM integration, including Salesforce and HubSpot
• Real-time sales updates and alerts
• Customizable lists and tags for organizing leads
• Sales Navigator mobile app

Pros:

• Leverages LinkedIn’s vast professional network to find and engage prospects
• Ability to send InMail messages for direct outreach

Cons:

• Pricing can be high, especially for smaller businesses or individual users
• Limited to LinkedIn’s platform, which might not cover all prospecting needs
• No free plan available

Sales Prospecting Software: Apollo.io

Key features:

• Comprehensive database of 200+ million B2b contacts
• Advanced search filters for lead discovery
• Direct dials and verified email addresses
• Email sequencing and campaign management
• A/B testing for email campaigns
• CRM integration, including Salesforce and HubSpot
• Analytics and reporting tools
• Chrome extension for prospecting and outreach

Pros:

• Access to a vast database of contacts with direct dials and verified email addresses
• Comprehensive search filters for finding targeted leads
• Integrates with popular CRM platforms

Cons:

• Pricing can be relatively high for smaller businesses or individual users
• Some users may find the interface less intuitive compared to competitors

Sales Prospecting Software: Outreach

Key features:

• Sales dialer with local presence and call recording
• Task automation and prioritization
• Account-based sales engagement
• CRM integration, including Salesforce and HubSpot
• Performance analytics and reporting
• Customizable templates and snippets

Pros:

• Comprehensive sales engagement platform with email, phone, and social selling tools
• Automation and prioritization of tasks for improved efficiency
• Integrates with popular CRM platforms and other sales tools
• Offers A/B testing and analytics for data-driven sales strategies

Cons:

• Pricing information is not publicly available, which can make it difficult to compare with other options
• The platform may have a steeper learning curve compared to some competitors

Sales Prospecting Software: Yesware

Key features:

• CRM integration, including Salesforce
• Click-to-call and call recording
• Activity reporting and team performance insights
• Meeting scheduler

Pros:

• Easy-to-use interface and seamless integration with Gmail and Outlook
• Integration with popular CRM platforms, such as Salesforce
• Offers a 14-day free trial to test the platform

Cons:

• Limited native integrations compared to some competitors
• No social selling or advanced account-based sales engagement features

Sales Prospecting Software: Salesloft

Key features:

• Sales dialer with local presence and call recording
• Account-based sales engagement
• CRM integration, including Salesforce and HubSpot
• Live call coaching and conversation analytics
• Reporting and performance analytics
• Customizable templates and snippets
• Social selling through LinkedIn integration

Pros:

• Comprehensive sales engagement platform with email, phone, and social selling tools
• Integrates with popular CRM platforms and other sales tools
• Offers live call coaching and conversation analytics for sales team development

Cons:

• Pricing information is not publicly available, which can make it difficult to compare with other options
• Some users may find the platform less intuitive compared to competitors

Sales Prospecting Software: Zoho CRM

Key features:

• Lead management and scoring
• Contact and account management
• Deal pipeline and sales stage tracking
• Sales automation and workflow management
• CRM integration with Zoho apps and third-party tools
• Reporting and analytics
• Mobile app for iOS and Android

Pros:

• Comprehensive CRM with built-in sales prospecting features
• Affordable pricing tiers, including a free plan for small teams
• User-friendly interface and customizable modules

Cons:

• Lacks some advanced sales engagement features found in dedicated prospecting tools
• Users may experience occasional performance issues or downtime

Sales Prospecting Software: Pipedrive

Key features

• Visual sales pipeline management
• Customizable deal stages and activities
• Lead and contact management
• Activity and sales goal tracking
• Automation and workflow management
• CRM integration with third-party tools

Pros:

• Intuitive visual sales pipeline management interface
• Customizable deal stages and activities for tailored sales processes

Cons:

• Lacks some advanced sales prospecting features, such as email sequencing or social selling
• Some users may find the reporting and analytics capabilities limited compared to competitors

Sales Prospecting Software: DiscoverOrg

Key features:

• Comprehensive database of contacts and organizations
• Advanced search filters for lead discovery
• Direct dials and verified email addresses
• Organizational charts and decision-maker insights
• Scoops: timely and actionable sales intelligence
• CRM integration, including Salesforce and HubSpot
• Chrome extension for prospecting and outreach
• Real-time data enrichment and updates

Pros:

• Access to a vast and accurate database of contacts and organizations
• Comprehensive search filters for finding targeted leads
• Provides organizational charts and decision-maker insights for more effective outreach
• Real-time data enrichment and updates ensure up-to-date information

Cons:

• Pricing information is not publicly available, which can make it difficult to compare with other options
• As a part of ZoomInfo, the standalone DiscoverOrg platform is no longer available

Sales Prospecting Software: LeadFuze

Key features:

• Comprehensive database of contacts and organizations
• Advanced search filters for lead discovery
• Direct dials and verified email addresses
• Market-based and account-based search options
• CRM integration, including Salesforce and HubSpot
• Automated list building and lead enrichment
• Chrome extension for prospecting and outreach

Pros:

• Access to a vast database of contacts with direct dials and verified email addresses
• Advanced search filters and automated list building for targeted lead discovery
• Built-in email campaign management and sequencing
• Integrates with popular CRM platforms and other sales tools

Cons:

• Pricing can be relatively high for smaller businesses or individual users
• No free plan available, but offers a 14-day free trial with limited access

Tips for Getting the Most Out of Your Sales Prospecting Software

Having the right sales prospecting software is one thing. Getting the most out of it is another.
Here are some tips to make sure you get the most ROI:

Integrate with Your Existing Tools

Many sales prospecting platforms, like Customers.ai, integrate seamlessly with popular CRM systems, such as Salesforce and HubSpot. Make sure to take advantage of these integrations to streamline your sales process and ensure that all your data is synchronized across platforms.

Customize Your Search Filters

Customer.ai’s Mercury database allows you to filter your search by dozens of vital B2C data points. Make sure you take advantage of this!

Use Templates and Personalization

With targeted automations and dozens of personalization attributes in Customers.ai’s platform, you can make every lead feel special.

Track Your Campaigns and Analyze Results

Customers.ai has analytics data built right into the automations so you’re always aware of your performance.

Use this data to improve your performance!

Automate Repetitive Tasks

Automate email sequences to save time. Let your team focus on the stuff that really matters.

Customers.ai has automated email sequences with deliverability tools built in so you don’t have to worry about it.

If you follow these tips, you’ll get the most out of Customers.ai’s software!

Conclusion

In today’s competitive sales landscape, leveraging the right sales prospecting software is crucial to identify, engage, and convert potential customers effectively.

With a plethora of options available in the market, it’s essential to find the solution that best meets your team’s needs and objectives. From email sequencing and CRM integration to social selling and advanced search filters, these tools offer a wide array of features designed to streamline your sales process and drive success.
By comparing key features, pricing information, and pros and cons of various sales prospecting software options, you can make an informed decision that will empower your sales team to excel. Once you’ve chosen the right tool, follow our tips to maximize its potential, refine your strategies, and ultimately boost your bottom line.

Remember, the key to successful sales prospecting is a combination of the right technology, a well-trained team, and a data-driven approach that continually adapts to the ever-changing sales landscape.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 50 website visitor leads with Customers.ai Unicorn X-Ray for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

FAQs about Sales Prospecting Software

The post Top 11 Sales Prospecting Software Solutions to Boost Your Pipeline in 2023 appeared first on Customers.ai.

They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals.

But with so many sales outreach tools available, it can be challenging to identify which tools are actually, you know, good.

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Without further ado, let’s dive in and explore our top picks.

• Prospecting Sales Outreach Tools
• Cadence Automation Sales Outreach Tools
• System Integration Sales Outreach Tools
• CRM Sales Outreach Tools
• Meeting and Scheduling Sales Outreach Tools
• Sales Engagement Sales Outreach Tools

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Sales Outreach Tools: Prospecting

Sales Outreach Tool #1: Unicorn X-Ray Email Capture

Imagine having access to the email addresses of 20% of your website’s visitors. 

With Unicorn X-Ray Email Capture by Customers.ai, you can actually make it happen! Our innovative technology enables you to capture the contact details of anonymous website visitors.

Don’t let potential customers slip away just because you don’t know who they are. 

Instead, use our expertly-designed sales outreach automations to engage them and turn them into loyal customers for life. 

Here’s how X-Ray works: 

1. Log into MobileMonkey and click the button to “+Automation”.
2. Choose the “X-Ray Lead Generator” trigger.
3. Specify a page of your choosing. 
4. Configure the email address from which you want to send email automations.
5. Write your email and set up the automated email sequence. 
6. Connect the automation to a Google Sheet to see X-Ray captured visitors to your website!.

Leadfeeder

Leadfeeder is a B2B sales automation tool that helps businesses track and identify website visitors. Its suite of features includes lead management, prospecting, and reporting. Sales representatives can use Leadfeeder to gain insights into the behavior of companies that visited their website. This information can be used to personalize outreach efforts and recognize potential customers who visited the website. With Leadfeeder, businesses can gain a competitive edge by identifying and engaging with interested leads.

ZoomInfo

ZoomInfo is a sales and marketing intelligence tool that enables businesses to connect with their ideal audience. With its comprehensive suite of features for company and contact information, prospecting, and sales intelligence, ZoomInfo makes it simple to search for and identify potential customers based on various criteria such as job title or location. Sales representatives can use ZoomInfo to target specific industries or job titles to identify potential customers and retrieve their contact details for outreach.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales tool that assists sales professionals in finding and connecting with potential customers on LinkedIn. The platform provides a plethora of features for lead recommendations, lead searching, lead tracking, and account management. Sales Navigator is frequently used by B2B sales teams, sales managers, and business owners to leverage LinkedIn’s vast professional network. Users can track engagement, identify potential customers, and collaborate with team members on sales strategies.

Sales Outreach Tools: Cadence Automation

Looking to optimize your cadence automation efforts in 2023? We’ve got you covered with our top picks for sales automation tools:

Sales Outreach Tool #2: Sales Outreach Automation Builder

Building a comprehensive database of contact information is just the beginning. To secure their business, you need a reliable and effective method of reaching out to your prospects. Sales Outreach Automation Builder by Customers.ai empowers you to strategically engage with your prospects, increasing your chances of converting them into loyal customers while minimizing your workload. With this tool, you can create custom sales outreach automations that deliver targeted messages at the right time to keep your prospects engaged and ready to make a purchase.

Act-On

Act-On is a cloud-based marketing automation platform that helps businesses attract and nurture leads, personalize customer experiences, and automate marketing campaigns. With features like lead scoring, A/B testing, and automated email campaigns, Act-On streamlines the marketing process and generates more leads for businesses. Marketers can use Act-On to create targeted email campaigns based on customer behavior, such as abandoned cart reminders or upsell opportunities based on purchase history.

BombBomb

BombBomb is a video email marketing platform that enhances business communication and connections with customers. It offers features for recording and sending video emails and tracking their performance. With BombBomb, you can record personalized video messages and send them via email to your customers. Sales representatives can use BombBomb to introduce themselves and their products, answer customer questions, or provide product demos, building a more personal and engaging connection with their audience.

Pitchlane

PitchLane is a video marketing platform that provides resources and tools to help businesses create and distribute professional-looking videos. It offers customizable video templates, access to stock footage and images, and an analytics dashboard to track video performance. Small businesses, marketing teams, and content creators who want to create high-quality videos for their marketing campaigns could benefit from using PitchLane.

Sales Outreach Tools: System Integration

If you’re looking for sales outreach tools that can integrate smoothly with your team’s existing workflow, we’ve got you covered. Check out our top pick for 2023:

Sales Outreach Tool #3: Zapier Integration

Customers.ai integrates seamlessly with Zapier.

It fits perfectly into your team’s existing workflow.

Whether you want to link it with Slack, Trello, your e-commerce platform, or thousands of other tools, the process is simple and hassle-free.

With Zapier integration, you can add a powerful outreach tool to your arsenal without disrupting your team’s familiar processes.

To find your Zapier integrations in your Customers.ai account, follow these easy steps:

Sales Outreach Tool#4: Multi-Input Outreach Triggers

Your sales outreach tools should align with the way you interact with your customers.

That’s why we offer automated outreach campaigns that can be triggered by multiple inputs, such as a .CSV file, Zapier, web chat, or a custom Google Sheet. This enables you to deliver your automated outreach campaign to the right people, at the right time, through the most effective channel.

Setting up multiple inputs is a breeze with Customers.ai. Here’s how you can do it:

Sales Outreach Tools: Customer Relationship Management

Zoho CRM

Zoho CRM is a tool that enables businesses to manage customer data and automate sales outreach processes. It provides features for lead and contact management, sales forecasting, and reporting, such as social media integration, mobile access, and sales automation

Pipedrive

Pipedrive is a sales pipeline management tool designed to help businesses oversee sales processes. It provides features for lead management, pipeline tracking, and sales reporting, including sales forecasting, deal tracking, and email integration.

Salesflare

Salesflare is a CRM and sales automation tool designed for small and medium-sized businesses. It offers a range of features for contact and deal management, email automation, and sales pipeline tracking. Salespeople can use Salesflare to keep track of their interactions with leads and customers, schedule follow-ups, and automate their sales process, which can help them save time and close more deals. For example, a salesperson might use Salesflare to organize their pipeline, create email sequences, and get insights into their sales performance.

Drip

Drip is an e-commerce customer relationship management (CRM) tool that helps online businesses capture and convert leads into loyal customers. With its powerful marketing automation capabilities, Drip allows businesses to create personalized customer journeys based on customer behavior and data. For example, a small e-commerce business might use Drip to set up a welcome email series that sends a sequence of automated emails to new subscribers, offering discounts and other incentives to encourage them to make their first purchase.

Zendesk Sell

Zendesk Sell is a sales CRM software that helps businesses manage their sales pipeline and improve their sales process. It provides features such as lead and deal tracking, sales reporting, and collaboration tools for sales teams.

Nutshell

Nutshell is a cloud-based CRM software designed to help businesses manage their customer relationships effectively. With features such as sales automation, lead management, and pipeline management, Nutshell allows businesses to streamline their sales processes, automate repetitive tasks, and gain insights into their sales performance. One unique aspect of Nutshell is its Google Apps integration, which enables users to manage their sales pipelines from their Gmail accounts. Additionally, Nutshell offers native integrations with popular third-party applications like QuickBooks and Mailchimp, making it a versatile solution for businesses of all sizes.

Agile CRM

Agile CRM is a customer relationship management software that offers a range of features such as contact management, marketing automation, and sales tracking. It provides social media integration, project management, and help desk automation to cater to various business needs. Agile CRM also has a drag-and-drop email composer and a range of integrations with other business tools.

Sales Outreach Tools: Scheduling and Meeting

Managing all your meetings and tasks can sometimes be the most challenging part of your job! These tools make it a breeze.

Calendly

Calendly is an online scheduling tool that allows users to easily schedule and manage meetings and appointments with others. Its features include the ability to sync with multiple calendar types, custom appointment types, and automatic time zone detection. A business owner might use Calendly to eliminate the back-and-forth of scheduling meetings and make it easier for clients or colleagues to schedule time with them. For example, a consultant might use Calendly to allow clients to schedule a free consultation without having to email back and forth to find a time that works for both parties.

Trello

Trello is a project management tool that helps users organize and prioritize tasks using boards, lists, and cards. It allows users to track progress and collaborate with team members in real-time. A marketer might use Trello to manage their marketing campaigns, create content calendars, and track their team’s progress on various projects.

Sales Outreach Tools: Sales Engagement

Sales Outreach Tool #5: Email Deliverability Tools in Customers.ai

It’s more challenging than ever to get your email past the aggressive filtering features built into Gmail and other popular clients. Email Deliverability Tools like MobileMonkey’s Signs of Life Detector give you the best shot at escaping the dreaded promotions tab and landing in your customer’s inbox! This tool also helps you reduce bounces and protects your domain’s health!

Here’s how the Signs of Life Detector works:

This revolutionary tool helps you target the right leads.

Sales Outreach Tool #6: Facebook & Instagram to Email & SMS Automations

Do you ever feel like your Facebook and Instagram interactions aren’t leading to as many conversions as they should? With MobileMonkey’s email and SMS automations, you can turn Facebook and Instagram comments or messages into triggers for proven sales outreach campaigns! This sales outreach tool ensures that the hard work you put into your social media pays off!

You can add Facebook and Instagram interactions to your automations by following this process:

1. Start a new automation.
2. Start an email automation.
3. Click “Add Trigger.”
4. Pick the Facebook and/or Instagram automation for you!

Sales Outreach Tool #7: SMS Outreach Tools in Customers.ai

Incorporating SMS outreach marketing into your business’s sales outreach strategy is like having a direct hotline to your customers’ pockets. With high open and response rates, it’s the best way to promote exclusive deals, announce new products, and keep your audience up-to-date. Plus, it’s faster than a cheetah on a caffeine high, so you can connect with your customers in real-time and stay top of mind. Your customers will be texting you their thanks!

Gong

Gong is a sales outreach tool designed to help businesses analyze their sales conversations. It provides a suite of features for call recording, transcribing, and analysis. The tool also includes features such as conversation analytics, coaching insights, and deal execution tracking.

Vidyard

Vidyard is a video marketing and sales outreach tool designed to help businesses create, host, and share videos. It provides a suite of features for video creation, hosting, and analytics. And he tool includes features such as video recording, editing, and distribution.

SalesLoft

SalesLoft is a sales engagement tool designed to help sales teams streamline their sales processes. The platform offers a suite of features for managing leads, creating cadences, and tracking sales progress. It includes tools for multi-channel communication, conversation analysis, and account prioritization.

Conclusion

Not every tool on the list will be right for you. Get 50 free leads from Customers.ai today to test us out!

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Sales Outreach Tools: Top 25 for 2023 appeared first on Customers.ai.

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%. 

That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland.

Worse than that, Facebook Ads are getting more expensive and less effective. What a terrible combination! 

Fortunately, we’ve got several hacks to teleport you from the world of donkeys to the world of unicorns. 

In this article, we’ll go over: 

• Facebook Ads Average Conversion Rate
• Essential KPIs for Facebook Ads 
• Facebook Ads Average Conversion Rate by Industry
• Basic Facebook Ads Conversion Rate Optimization Tactics 
• High-Impact Facebook Ads Conversion Rate Tactics
• The ONE Facebook Ads Conversion Rate Tactic You Need ASAP

Facebook Ads Average Conversion Rate

Before we dive into the nitty-gritty details, let’s make sure we’re on the same page.

What exactly is an ad conversion rate? Conversion rate is the percentage of people out of those who see your ad that complete the desired action. 

• Making a purchase
• Filling out a form
• Signing up for a newsletter

Essential KPIs for Facebook Ads

Other important Key Performance Indicators (KPIs) in Facebook advertising are: 

Cost-per-click (CPC): Cost-per-click is the amount you pay for each click on your ad. The cost can vary depending on your target audience, competition, and other factors.

Cost-per-action (CPA): Cost-per-action is the amount you pay for each desired action that results from your ad, such as a purchase or lead.

How the Facebook Ads Average Conversion Rate Has Changed 

The Facebook ads average conversion rate has remained pretty stable over the years. 

Unfortunately, this doesn’t mean you’re getting the same value for your investment! 

In fact, your dollar isn’t going anywhere near as far. Bummer! 

This is happening for two reasons. 

The Rising Cost-per-Click

The cost-per-click for Facebook ads has been shooting up like a rocket.

According to Wordstream, the average cost-per-click has more than doubled since 2014! That’s bad news for someone trying to grow their business. 

The Impact of Apple’s Privacy Change on Facebook Ads Average Conversion Rate 

Facebook used to have excellent targeting information to help you find your ideal customer. That’s not the case anymore! 

Apple’s new privacy policy, introduced in iOS 14.5, requires users to opt-in to tracking. This has made targeting much less effective. 

Without accurate tracking, getting your ads in front of the right customers has been a much heavier lift!

Facebook Ads Average Conversion Rate by Industry

Here’s how Facebook ads Average Conversion Rates break-down by industry: 

Industries with High Facebook Ads Average Conversion Rates

According to recent studies, industries such as beauty and skincare, fitness, and food and beverage have a higher Facebook ads conversion rate. 

This could be due to their visual appeal and relatability with people.

Industries with Low Facebook Ads Average Conversion Rates

The industries with the lower Facebook Ads average conversion rates are B2B, real estate, and finance. 

These industries are less relatable to people and may require more technical or professional knowledge, which could make it harder to convert leads into customers.

Basic Facebook Ads Conversion Rate Optimization Tactics 

There are some best practices most Facebook advertisers will be familiar with in improving Facebook Ads Conversion Rates. 

If you invest your time and your money, maybe you can use them to improve your ROI a smidge. 

1. Use high-quality images and videos to grab attention and entice people to click.

Example: A beauty brand showcasing its products in a way that is visually appealing, with high-quality images and videos.

2. Create advertising copy that speaks to your target audience’s pain points and desires.

Example: A fitness brand using ad copy that addresses the common struggles people face when trying to get in shape, and how their product can help.

3. Test different audiences to see what works best.

Example: A food and beverage brand testing different audiences, such as people who are interested in cooking, dining out, or following food bloggers, to see which audience responds best.

4. Keep an eye on your metrics and adjust your strategy accordingly.

Example: An education brand tracking their cost per action and conversion rate and adjust their strategy if they notice a decrease in performance.

These tips may help you to eke out small improvements to your Facebook ads performance anywhere. 

But full disclosure, those are tips for donkeys. 

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

High-Impact Facebook Ads Average Conversion Rate Optimization Tactics

But you’re not looking for run-of-the-mill strategies! You want the good stuff! 

Here are a few high-leverage, low effort Facebook ad hacks to increase conversion popularized by guru Larry Kim, founder of Customers.ai: 

1. Use Facebook Ads Inverted Targeting for insanely relevant and highly engaging ad creative.

Anyone can click on the targeting “Suggestions” button. This is how you follow in the hoovesteps of the donkeys who came before you.  

Instead, target unrelated interests. This will make your ads feel extremely personalized to everyone who sees them!

Here’s an example:

And here’s a description of how you should approach it:

It’ll cost you less money and attract more clicks! What could be better?

2. Increase conversion rate by prioritizing Facebook Advertising remarketing audiences.

When you target remarketing audiences, you target people who have heard of you before and already that familiarity creates brand affinity. 

Instead of trying to stand out of blending in with the other donkeys vying for brand new attention, target people who already think of you as a unicorn!

People who have heard of your brand and have high affinity for your brand are 2-3X more likely to convert.

3. Run Boosted Post ads with Comment Autoresponders to capture leads from low-cost engagement ads

This one might be new to you, even if you’ve been doing Facebook advertising for a long time.

There’s a little-known tactic that turns an Engagement objective ad into a conversion driver.

Typically Engagement objectives ads have lower CPM (cost per impression) because they are optimizing for higher-funnel marketing objectives.

What if you could generate a conversion from an Engagement ad?

Surprisingly, you can. With a Facebook messaging automation.

A comment autoresponder starts an automated Messenger conversation with anyone who comments on a Facebook post, including a boosted post.

Use Customers.ai to set up comment autoresponders that automatically message people who comment on your posts! When they reply, you can ask them for qualifying information or to complete a conversion action like signing up for your newsletter or event.

And setting this up is simple!

1. Log into your account and click “+ Automation.”
2. Select “Email” automation and pick your email settings.
3. Click “+ Other Lead Triggers” and pick “FB Comments Autoresponder.”
4. Pick what information you’d like and how many qualifying questions you’d like to ask
5. Pick which post you want your automation to apply to
6. Set up the messages you want your chatbot to send
7. Boost the Facebook post
8. Sit back and watch your leads roll in!

And viola! You’re done.

The One Facebook Ads Average Conversion Rate Hack You Need ASAP

Beating the Facebook ads average conversion rate isn’t the end goal. Turning people who see your ad into lifelong customers is! Doing this is easier than ever with Customers.ai X-Ray! 

This amazing tool can get you the contact information of 20% of visitors to your Facebook ad’s landing page. Combining this incredible data with Customers.ai Sales Outreach Email Automations is a recipe for success!

Here’s how:

1. Log into Customers.ai and click the button to “+Automation”.
2. Choose the “X-Ray Lead Generator” trigger.
3. Specify your Facebook Ad landing page URL as the trigger.
4. Configure the email address from which you want to send email automations.
5. Write your email and set up the automated email sequence.
6. Connect the automation to a Google Sheet to see X-Ray captured visitors to your Facebook Ad landing page.

Customers.ai X-Ray tool captures the contact information of 20% of the people who visit your website! That’s more than double the Facebook ads average conversion rate! 

With Sales Outreach Automation technology, turning them into a loyal customer is more streamlined than ever. 

Check out your Website Report to see the leads you are missing out on! 

Conclusion

Before you head off to smash your Facebook ads average conversion rates, here are the key takeaways you need to remember: 

• The overall Facebook ads average conversion rate is 9.21%.
• The cost-per-click for Facebook ads has been increasing.
• Apple’s privacy changes have made targeting less effective.
• Some industries have higher Facebook ads average conversion rates than others.
• Common ways to improve your facebook ads performance include using high-quality images and writing better copy.
• Uncommon powerful hacks to improve Facebook ads performance include inverted targeting and focusing on remarketing.
• Customers.ai X-Ray technology is a secret tool that can 7x your Facebook Ads conversion rate! 

Important Next Steps

If you want to blow your past performance out of the water and crush the competition, keep these tips in mind.
Get your Lost Leads Report now before any more customers slip through your fingers!

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Facebook Ads Average Conversion Rate Benchmarks & How to Improve Yours appeared first on Customers.ai.

Even better, But that’s not all, we’re also going to talk about a game-changing software that has made targeted sales prospecting possible for B2C businesses. Yes, you read that right! B2C businesses are no longer stuck in the land of donkeys, wistfully dreaming they could join the land of unicorns with their B2B counterparts. 

The same type of database-driven prospecting that was once only available to B2B businesses is now accessible to B2C businesses too. 

Before we get to that, let’s make sure we’re on the same page. 

• What exactly is sales prospecting?
• What makes a good sales prospecting email template?
• Who do sales prospecting email templates make sense for?
• B2C Sales Prospecting Email Templates
• B2B Sales Prospecting Email Templates

What exactly is sales prospecting?

Think of it as detective work, but with less trench coats and more email templates. Sales prospecting is all about finding the right people who have a need for what you’re selling and are willing to pay for it. It involves researching and qualifying potential leads, reaching out to them, and persuading them to take action.

The key: understand your target audience and their pain points. You need to be able to communicate your value proposition in a way that resonates with them and offers a solution to their problems. 

It’s not just about selling a product or service; it’s about building relationships and creating trust.

So, get ready to put on your detective hat and start prospecting. With the right mindset, a bit of creativity, and some solid email templates, you can find the treasure trove of potential customers that will help grow your business.

What makes a good sales prospecting email template?

Here are a some things you have to include in all your sales prospecting emails!

1. Catchy Subject
   • It has to be attention grabbing! This isn’t just about making big promises. People are more likely to open emails that seem sent specifically to them!
2. Personalization
   • Show that you care by addressing your prospect by name. Throw in a personalized touch or two. This will go a long way towards endearing them to you!
3. Clarity
   • Make what you’re selling crystal clear! Don’t beat around the bush. You have something you think they want. You want them to know what it is! They have to know what it is to want it!
4. Brevity
   • Get! To! The! Point! Nobody has time to read a novel. Your prospects have lots of other emails, texts, tweets, etc to attend to. Every second counts.
5. Relevance
   • Demonstrate that you did your research. Establish why what you’re offering is good for them. Establish why you’re reaching out now as opposed to two months ago or two months from now.
6. Credibility
   • Why should they work with you? Case studies, testimonials, customer reviews, documented success. Anybody can send an email! You have to prove you’re legit.
7. Professionalism
   • Your email should be classy and free from typos. This doesn’t mean you shouldn’t let your personality shine through! Nobody wants to read another boring email. It can be a tough line to walk but you can do it!
8. Call to Action
   • Give your prospect something to actually do! Schedule time with you, sign-up for a consultation, whatever it is. Make sure there’s an action they can take!

Who do targeted Sales Prospecting Email Templates make sense for?

Formerly, targeted sales prospect emailing was only really possible for B2B salespeople. They had so much more information about their prospects like their industry, company size, and pain points. 

But B2C companies were stuck with expensive and inefficient solutions like direct mail campaigns. 

Social media seemed like it was the solution until privacy restrictions made the targeting so much worse. 

With MobileMonkey’s X-Ray technology, B2C companies can now get the contact information of 1 in 5 people who visit their website! With this information, you can turn casual browsers into loyal customers. 

To write great Sales prospecting emails, set up your automation to target users who visit specific pages on your website. This will let you know they’re interested in one of your products or services in particular. 

Then you can dazzle them with emails that perfectly match what they’re considering! 

Plus, setting up couldn’t be easier! Here’s how:

B2C Sales Prospecting Email Templates

So you’ve set up your targeting criteria. Now what? 

Use that information to write emails that are targeted and personalized. 

Firstly, they demonstrate that you know the prospect and their needs. But that’s not all. 

They also demonstrate why they should buy from you and not just anyone.

For example, here’s an email automation sequence sent by a real estate agent in East Lansing, Michigan.

They ran a Facebook ad targeting University of Michigan fans living in East Lansing who were interested in energy-efficient homes. Now they’re reeling them in!

Sales Prospecting Email Templates for a Real Estate Agent

Cold Email

Follow-up #1

Follow-up #2

Pre-breakup

Re-engagement

Sales Prospecting Email Templates for a Financial Advisor

Here’s another example for a sales prospecting campaign by a financial advisor in Austin, Texas. They’re targeting the influx of tech workers by emphasizing their local knowledge.

Cold email

Follow-up #1

Follow-up #2

Pre-breakup

These are easy to transform for your business!

You already know your target customer and you know what makes you special. Therefore, you already know how to write a great sales prospecting email. Just plug those nouns in and you’re ready to go.

B2B Sales Prospecting Email Templates

Just like with B2C Sales Prospecting Email Templates, B2B emails need to be personalized and targeted!

Different businesses communicate in different ways. Here are cold email templates written for different styles! 

Even if these don’t fit perfectly you can use them to make your writing process less Donkey and more Unicorn! 

Funny Sales Prospecting Email Templates

Silly Sales Prospecting Email Template

Professional Sales Prospecting Email Templates

Chatty Sales Prospecting Email Template

Very Professional Sales Prospecting Email Template

Your B2B sales prospecting emails may also be prompted by a variety of different events. These include not only corporate communications but also social media posts. Here are templates for turning those events into leads!

If a LinkedIn Post Prompts your Email:

Perhaps a Press Release Prompted You to Send:

Email Triggered by an Internal Tracking Tool

Maybe a Facebook post triggered the email:

If the prospect was recently promoted:

Conclusion

Previously, B2C businesses lacked access to the tools B2B businesses have been using to thrive.

Because of Customers.ai’s powerful tools, they can finally harness the power of Sales Prospecting Email Templates for their prospecting!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

FAQs about Sales Prospecting Templates

The post 25 Sales Prospecting Email Templates for Better Results appeared first on Customers.ai.

But with so many options out there, how do you know which tools are worth your time and money? 

To help you out, we’ve compiled a list of 30 sales automation tools to help you sell more in 2023.

So without further ado, here are our top picks.

• Sales Automation Tools for Prospecting
• Sales Automation Tools for Cadence Automation
• Sales Automation Tools for System Integration
• Sales Automation Tools for Customer Relationship Management
• Sales Automation Tools for Meeting and Scheduling
• Sales Automation Tools for Sales Engagement

Sales Automation Tools for Prospecting

Here are the best sales automation tools for finding new leads and identifying customers!

Best Sales Automation Tools in Class: Unicorn X-Ray Email Capture

Wouldn’t it be great to have the email addresses of 20% of the people who visited your website? Think of how much easier it would be to keep those customers engaged. 

WIth Unicorn X-Ray Email Capture from Customers.ai, you can finally do just that! 

Our revolutionary technology can get you the name and contact information of 20% of the anonymous visitors to your site. 

Instead of losing a customer because they got distracted before they could finish their purchase, you can put them through our expertly-built sales outreach automations and turn them into a customer for life! 

Here’s how X-Ray works: 

1. Log into Customers.ai and click the button to “+Automation”.
2. Choose the “X-Ray Lead Generator” trigger.
3. Specify your Facebook Ad landing page.
4. Configure the email address from which you want to send email automations.
5. Write your email and set up the automated email sequence.
6. Connect the automation to a Google Sheet

ZoomInfo

ZoomInfo is a sales and marketing intelligence tool designed to help businesses find and connect with their target audience. It provides a suite of features for contact and company information, prospecting, and sales intelligence. With ZoomInfo, you can search for a company’s contacts based on various criteria, such as job title or location, and get relevant contact details to use for outreach. For example, a salesperson might use ZoomInfo to identify potential customers who meet specific criteria, such as being in a certain industry or having a certain job title.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales tool designed to help sales professionals find and connect with potential customers on LinkedIn. The platform provides a suite of features for lead searching, lead recommendations, lead tracking, and account management. Users can use Sales Navigator to identify and reach out to potential customers, track engagement, and collaborate with team members on sales strategies. It is commonly used by B2B sales teams, sales managers, and business owners who are looking to grow their business by leveraging LinkedIn’s vast professional network.

Leadfeeder

Leadfeeder offers a range of B2B sales automation features that help businesses track and identify website visitors. Its suite of capabilities includes lead management, prospecting, and reporting. By using Leadfeeder, you can gain insights into the behavior of companies visiting your website. For instance, a sales representative could utilize Leadfeeder to recognize potential customers who visited their website, understand which pages they viewed, and use that information to customize their outreach efforts.

Sales Automation Tools for Cadence Automation

Cadence automation is an incredibly powerful tool for keeping your customers engaged! Here are the best sales automation tools for 2023:

Best Sales Automation Tools in Class: Sales Outreach Automation Builder

Building up a rich database of contact information is only step one! You need tried and true methods of securing their business. Sales outreach automation from MobileMonkey empowers you to strategically reach out to your list. This maximizes your chance of a sale while minimizing your workload!

Mixmax

Mixmax

Mixmax is a sales automation tool designed to help businesses streamline their email communication. It provides a suite of features for scheduling, tracking, and personalizing emails. With Mixmax, you can track email opens and clicks, schedule follow-up emails, and personalize your emails with custom templates and snippets. For instance, a marketer might use Mixmax to send targeted email campaigns, track their performance, and optimize their email strategy based on the data collected.

BombBomb

BombBomb is a video email marketing platform designed to help businesses improve their communication and connection with their customers. It provides a suite of features for recording and sending video emails, as well as tracking their performance. With BombBomb, you can record personalized video messages and send them via email to your customers. For example, a salesperson might use BombBomb to introduce themselves and their products, answer customer questions, or provide product demos, thereby building a more personal and engaging connection with their audience.

Act-On

Act-On is a cloud-based marketing automation platform that allows businesses to attract and nurture leads, personalize customer experiences, and automate marketing campaigns. With features such as lead scoring, A/B testing, and automated email campaigns, Act-On is designed to streamline the marketing process and generate more leads for businesses. For example, a marketer could use Act-On to create targeted email campaigns based on customer behavior, such as abandoned cart reminders or upsell opportunities based on purchase history.

Pitchlane

PitchLane is a video marketing platform that offers tools and resources to help businesses create and distribute professional-looking videos. It offers features like customizable video templates, access to stock footage and images, and an analytics dashboard to track video performance. Small businesses, marketing teams, and content creators who want to create high-quality videos for their marketing campaigns could benefit from using PitchLane.

Sales Automation Tools for System Integration

New tools are great but unless they integrate with what already works for your team, they can be more trouble than they’re worth. Here are sales automation tools to help you do that.

Best Sales Automation Tools in Class: Zapier Integration

Customers.ai seamlessly becomes part of your existing workflow by integrating with Zapier. 

Linking Slack, Trello, your e-commerce platform, or thousands of other tools with Customers.ai is a breeze. What could be better than adding a powerful outreach tool without interrupting the process your teams are already familiar with? 

Here’s how to find your Zapier integrations in your Customers.ai account:

1. Once you’ve logged in, click on the Integrations tab.
2. Click on the Zapier tab in your integrations page.
3. Use one of Customers.ai’s pre-built templates or create your own.

Best Sales Automation Tools in Class: Trigger Outreach on Multiple Inputs

Your sales automation tools should reflect the way you interact with your customers. That’s why Customers.ai’s automated outreach campaigns can be triggered by multiple outputs. Whether the information comes from a .CSV file, Zapier, a web chat, or a custom Google Sheet, Customers.ai can get your automated outreach campaign to the people who need to see it!

Join Today’s Webinar with Larry Kim!

Or Register for the Free Replay

Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

Save my Free Seat!

Sales Automation Platforms for Customer Relationship Management (CRM)

Customer Relationship Management tools are often the hub of your sales automations. Here are the best tools for the year ahead. 

HubSpot Sales Hub

HubSpot Sales Hub is a versatile sales automation tool that offers various features tailored to sales teams. The platform assists users in managing leads, automating sales processes, and monitoring progress by providing tools such as email templates, call tracking, and sales reporting.

Salesforce Sales Cloud

Salesforce Sales Cloud is a sales automation tool that enables businesses to manage their sales processes through the cloud. It comes equipped with various features for lead management, pipeline tracking, and forecasting, including account and contact management, opportunity tracking, and sales collaboration tools.

Zoho CRM

Zoho CRM is a tool that enables businesses to manage customer data and automate sales processes. It provides features for lead and contact management, sales forecasting, and reporting, such as social media integration, mobile access, and sales automation.

Pipedrive

Pipedrive is a sales pipeline management tool designed to help businesses monitor sales processes. It provides features for lead management, pipeline tracking, and sales reporting, including sales forecasting, deal tracking, and email integration.

Freshsales

Freshsales is a sales automation tool that streamlines sales pipelines for businesses. It provides features for lead and contact management, pipeline tracking, and reporting, such as email integration, deal tracking, and sales forecasting.

Salesflare

Salesflare is a CRM and sales automation tool designed for small and medium-sized businesses. It offers a range of features for contact and deal management, email automation, and sales pipeline tracking. Salespeople can use Salesflare to keep track of their interactions with leads and customers, schedule follow-ups, and automate their sales process, which can help them save time and close more deals. For example, a salesperson might use Salesflare to organize their pipeline, create email sequences, and get insights into their sales performance.

Drip

Drip is an e-commerce customer relationship management (CRM) tool that helps online businesses capture and convert leads into loyal customers. With its powerful marketing automation capabilities, Drip allows businesses to create personalized customer journeys based on customer behavior and data. For example, a small e-commerce business might use Drip to set up a welcome email series that sends a sequence of automated emails to new subscribers, offering discounts and other incentives to encourage them to make their first purchase.

Zendesk Sell

Zendesk Sell is a sales CRM software that helps businesses manage their sales pipeline and improve their sales process. It provides features such as lead and deal tracking, sales reporting, and collaboration tools for sales teams.

Close

Close is a cloud-based customer relationship management platform designed for sales teams of all sizes, offering lead and opportunity management, email and voice communication, and reporting features. It provides features such as a built-in dialer, email automation, and contact management to help streamline the sales process. Close is a popular CRM among sales teams because of its ease of use and affordability.

Nutshell

Nutshell is a cloud-based CRM software designed to help businesses manage their customer relationships effectively. With features such as sales automation, lead management, and pipeline management, Nutshell allows businesses to streamline their sales processes, automate repetitive tasks, and gain insights into their sales performance. One unique aspect of Nutshell is its Google Apps integration, which enables users to manage their sales pipelines from their Gmail accounts. Additionally, Nutshell offers native integrations with popular third-party applications like QuickBooks and Mailchimp, making it a versatile solution for businesses of all sizes.

Agile CRM

Agile CRM is a customer relationship management software that offers a range of features such as contact management, marketing automation, and sales tracking. They offer social media integration, project management, and help desk automation to cater to various business needs. Agile CRM also has a drag-and-drop email composer and a range of integrations with other business tools.

Sales Automations Tools for Meeting and Scheduling

Keeping track of all your meetings and tasks can sometimes be the hardest part of your job! These tools make it a breeze.

Calendly

Calendly is an online scheduling tool that allows users to easily schedule and manage meetings and appointments with others. Its features include the ability to sync with multiple calendar types, custom appointment types, and automatic time zone detection. A business owner might use Calendly to eliminate the back-and-forth of scheduling meetings and make it easier for clients or colleagues to schedule time with them. For example, a consultant might use Calendly to allow clients to schedule a free consultation without having to email back and forth to find a time that works for both parties.

Trello

Trello is a project management tool that helps users organize and prioritize tasks using boards, lists, and cards. It allows users to track progress and collaborate with team members in real-time. A marketer might use Trello to manage their marketing campaigns, create content calendars, and track their team’s progress on various projects.

Sales Automation Tools for Sales Engagement

Understanding how your customers interact with your business is essential to improving your outcomes. These are the best tools to help you work smarter (not harder!) in 2023.

Best Sales Automation Tool in Class: Email Deliverability Tools in Customers.ai

It’s harder than ever to get your email past the aggressive filtering features built into Gmail and other popular clients. Email Deliverability Tools like the Customers.ai Signs of Life Detector give you the best shot at escaping the dreaded promotions tab and landing in your customer’s inbox! This tool also helps you reduce bounces and protects your domain’s health! 

Best Sales Automation Tools in Class: Facebook & Instagram to Email & SMS Automations

Do you ever feel like your Facebook and Instagram interactions aren’t leading to as many conversions as they should? With MobileMonkey’s email and SMS automations, you can turn Facebook and Instagram comments or messages into triggers for proven Sales Outreach campaigns! This sales automation tool makes sure the hard work you put into your social media pays off! 

You can add Facebook and Instagram interactions to your automations by following this process: 

1. Login to your account and click the “+ Automations” button.
2. Click the “+ Add Trigger” button.
3. Click the Facebook or Instagram tabs.
4. Pick the trigger or triggers that you need.

Best Sales Automation Tools in Class: SMS Outreach tools in Customers.ai

Adding SMS outreach marketing to your business’s sales outreach is like having a direct hotline to your customers’ pockets. 

With high open and response rates, it’s the best way to promote exclusive deals to, announce new products, and keep your existing customers up-to-date. Plus, it’s faster than a cheetah on a caffeine high, so you can connect with your customers in real-time and stay top of mind. Your customers will be texting you their thanks!

Get the most out of our SMS automation tool by using a text as final step in a sales sequence.

Here’s how you can add it to an existing automation:

1. Once you’ve selected your existing automation, scroll to re-engagement automations.
2. Hit the plus sign.
3. Click “Send SMS.”
4. Click “Add Widget.”
5. Select the widget you’d like to use!

Gong

Gong is a sales automation tool designed to help businesses analyze their sales conversations. It provides a suite of features for call recording, transcribing, and analysis. The tool includes features such as conversation analytics, coaching insights, and deal execution tracking.

Vidyard

Vidyard is a video marketing and sales automation tool designed to help businesses create, host, and share videos. It provides a suite of features for video creation, hosting, and analytics. The tool includes features such as video recording, editing, and distribution.

Salesloft

Salesloft is a sales engagement tool designed to help sales teams automate their sales processes. The platform offers a suite of features for managing leads, creating cadences, and tracking sales progress. It includes tools for multi-channel communication, conversation analysis, and account prioritization.

Conclusion

There you have it – our top 30 sales automation tools for 2023.

But remember, just because a tool is on this list doesn’t necessarily mean it’s the right one for you. Each business has its own unique needs and priorities, so it’s important to do your own research and choose the right tools.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

FAQs about Sales Automation Tools

The post 30 Sales Automation Tools to Help You Sell More in 2023 appeared first on Customers.ai.