From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems.

The thing is, I still believe in Meta ads.

It is an unbelievably cost-effective marketing channel and with the right targeting, can be a huge driver of sales and revenue for ecommerce companies.

Why do I believe in this so strongly?

Because as we speak, our customers are seeing unreal results when using Customers.ai with Meta ads. Here are just two recent examples:

Restore Custom Audience: 40,000 Visitors, $9k in Revenue

An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site.

Those visitors were put into a custom audience, pushed to their Facebook ads campaign, and tested against the existing Facebook pixel audience.

Same creative. Same budget. Same everything…except the audience.

In just ONE WEEK, the Restore custom audience brought $9K in additional revenue!

This is revenue they would not have seen otherwise.

It gets better:

• Only 8% of the CAI audience overlapped with their existing FB pixel audience. Meaning 92% of the audience was net new to Facebook
• ROAS improved from 2.1 to 2.58
• CPA dropped from $40 to $34

Super CAPI: 100% Increase in Sales, 50% reduction in CPA

Another customer set up Restore along with Super CAPI. 

In just three weeks they saw a jump in their Event Match Quality Score from an average of 4.1 to 6.2, including a jump from 7 to 8 on purchases:

More importantly, they saw a huge reduction in CPA.

Using the same parameters as the other customer (same creative, same budget, same audience), sales doubled and CPA went from $46 to $23.

That is HUGE!

These are the types of results that allow advertisers to scale. 

These are the types of results that allow advertisers to make better decisions. 

And here’s the thing.

As we’ve started seeing these types of results roll in, we realized that while yes, we help you reach more customers, we also help you identify who is actually clicking on your ads and better understand which ads work.

How to Identify Who Is Clicking Your Facebook Ads

It’s no secret we’ve lost a ton of click data over the past few years.

Attribution has kind of become a nightmare and it’s getting harder to know which ads are converting.

We can fix this AND help you lower costs!

Here’s how…

1. Add the Website Visitor ID pixel to your site 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

2. Ensure you are using unique tracking parameters for your ads

When setting up Meta ads, make sure you are adding tracking parameters to each ad set. This will allow you to know which ads are being clicked on.

3. See your ad clickers in Customers.ai

With our customer journey filter, you can see exactly who landed on any particular page, including those with parameters (see where I am going with this?). 

Now add in our direct CRM integrations and you can know if and when those people turned into sales. 

Cool, right?

Lowering Costs & Improving Performance

What makes this so valuable is that it goes above and beyond website visitor identification.

Yes, we can see who is clicking our ads and track their journey but we can also scale our campaigns with this knowledge!

By understanding which ads are truly performing, we can adjust and grow our strategies.

We can also spend less money on ads.

Think about it – website visit campaigns are expensive. 

But if you’re using a visitor identification tool and the process outlined above, you can run lower-cost awareness campaigns and still see who’s clicking and visiting your site.

The world is your oyster after that!

Put lower-intent visitors into retargeting ad campaigns. 

Send high-intent visitors directly into Klaviyo campaigns.

Retarget shoppers on other ad platforms.

This isn’t about simply capturing clicks, it’s about creating a holistic marketing strategy that reaches the right people in the right places.

This is game-changing stuff and we are excited to see more and more advertisers using the Customers.ai platform to help improve their Meta performance.

Making Meta Ads Work for You

As I said earlier, Meta Ads are a cost-effective way to reach shoppers and with Customers.ai there is so much you can do to help improve your ad performance.

Want to get started? Try Customers.ai free for 7 days or talk to one of our Meta Ads experts and see how we can help you get results in just 30 days. 

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Want to See Who Clicked Your Meta Ads? Now You Can appeared first on Customers.ai.

In October 2023, Google and Yahoo announced their new bulk sender rules. 

These rules, which effectively drew a line in the sand when it came to spam complaint rates, were a big change in that this was the first time any big email provider had given specific directives. 

The new rules?

• Mandatory digital email signing (domain authentication)
• 0.3% spam complaint rate threshold
• Easy unsubscribe and prompt unsubscribe processing

The updates began to be rolled out starting on February 1, 2024, and were a surprise to many, presenting new challenges for email marketers – especially outbound email marketers.

We’ll dive into an outline of the Gmail and Yahoo Mail requirements as well the implications and needed updates by email marketers in this article, and how Customers.ai helps brands ensure peak deliverability.

Jump to the sections with the links below or read on:

1. How to Prevent Spam Penalties
2. Average Spam Complaint Ranges
3. April 1st Domain Authentication Requirements
4. June 1st Unsubscribe Requirements

How to Prevent Spam Penalties

First, one of the main reasons emails get marked as spam is because the recipient has never heard of the sender. 

Our inboxes are already so crowded – don’t bother me with something I’ve never even heard of, right?

That’s where Customers.ai comes in. 

We identify people who are already on your site. 

People who are engaging with high-intent pages.

People who haven’t received an email or ad previously.

These are the people you want to target. 

Forget the cold email lists of the past you had to buy. These are the people who are going to open your emails, engage, improve your email deliverability, and drive up revenue!

Second, Customers.ai has a built-in email deliverability test.

After you’ve authenticated your email sender through Customers.ai, get your email deliverability score.

We’ll report back to you how many of your emails are landing in the inbox vs. the Promotions tab vs. the spam filter.

And provide you with recommendations you can use to improve your email deliverability, pointing out if you are missing the newly required digital email signing and domain authentication.

Average Spam Complaint Ranges

As we dug into just how these new rules would impact outbound marketers, we found that a lot of people were going to be in real trouble.

The thing is, since the announcement of the new guidelines, we haven’t seen much chatter about it. 

Until now. 

It seems this is more of a slow rollout than a big change that would have an immediate impact, starting with domain authentication. 

April 1st Domain Authentication Requirements

According to Gmail’s group product manager, Neil Kumaran, all bulk senders* will be required to authenticate their email beginning April 1, 2024. 

What’s key here is the word required.

While email authentication should certainly be the norm by now, the fact Google is requiring it shows how serious they are. 

They are so serious that they are flat-out going to reject emails that don’t meet the requirements!

From Forbes:

“Starting from April 1, Google will reject emails from bulk senders unless they meet new authentication requirements. This strict rule is aimed at reducing the amount of spam that lands in Gmail inboxes and enhancing the security of Gmail users. By implementing these new requirements, Google is aiming to prevent malicious actors from using unauthenticated or compromised domains to deliver their dangerous payloads and reduce unwanted spam.”

As you can see, there are real repercussions here for those who choose not to adhere to the Google guidelines. 

Sounds like it’s time to get your emails in line if they aren’t already.

*Note: Current bulk sender rules refer to 5,000+ email sends to Gmail users

Staying in Line with New Google Guidelines

Authenticating your email account is simple and honestly, the majority of ESPs have this capability built in. 

Here are links to a few of our partner sites:

• How to Authenticate Your Email with Sendgrid
• How to Verify a Domain with Sendlane
• What is DMARC and How Do I Set it Up on Klaviyo?

Along with ensuring your email is authenticated, there are other parts of the spam rules that still need to be adhered to, including unsubscribe links. 

In our original deep drive, we noted that clear unsubscribes were crucial. Make it easy for people to unsubscribe and they are less likely to mark you as spam.

June 1st Unsubscribe Requirements

And come June 1st, not only do bulk senders need to have an unsubscribe, they have to have a one-click unsubscribe option that is processed within 48 hours.

As for the spam complaint rate threshold?

I think we are going to see more about that as these updates continue to roll out. 

In the meantime, make sure you are creating an outbound email marketing program that focuses on warm leads, personalized messaging, and best practices.

Ready to see how we can help?

Sign up for free and start identifying visitors who actually want to hear from you and use state-of-the-art email deliverability testing to ensure your emails reach their intended recipients.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Gmail Bulk Sender Rules: Preparing for June Updates & Beyond appeared first on Customers.ai.

In fact, 80% of companies that use segmentation report increased sales.

Why? 

Segmentation has a ton of benefits but at the end of the day, a good segmentation strategy leads to more effective marketing, a better customer experience, and stronger attribution.

To help you better understand the current ecommerce landscape and improve your marketing performance, we brought in experts from ATTN Agency, Hawke Media, and Perill Agency to share their tips on intelligent audience segmentation.

Let’s dive into what they had to say.

TL;DR Key Takeaways

• Build a unified customer view with first-party data to enable hyper-relevant targeting.
• Segment audiences based on granular factors like purchase behavior, engagement, and interests.
• Dynamically customize content, offers, and messaging for each micro-segment.
• Connect your full martech stack for a cohesive, personalized experience across touchpoints.
• Leverage quizzes and self-reported data to enrich customer profiles and personalization.

[Get the full webinar replay]

1. Build a Holistic Customer View with First-Party Data

As third-party cookies phase out, capturing and activating first-party data has emerged as the new gold standard for ecommerce success. 

After all, the foundation of advanced segmentation lies in building a unified, holistic view of your customers. 

To achieve this, you’ll need to:

• Leverage tools like the Customers.ai Website Visitor Identification platform to identify anonymous site visitors and capture their browsing behavior.

• Enrich customer profiles with demographic data, interests, purchase history, and real-time behavioral signals.

• Sync this unified customer view across your marketing platforms for a consistent experience.

With a 360-degree customer view enabled by first-party data, brands can deliver hyper-relevant targeting and personalized experiences that drive conversions and foster loyalty like never before.

2. Create High-Value Audience Segments

Once you have a comprehensive customer view, it’s time to slice your audience into granular segments based on factors like purchase behavior, engagement levels, and interests for maximum impact.

As Nate Tower, President at Perill points out, it’s important to move beyond the standard segments and remember that all segments aren’t the same.

High-Impact Segments to Consider:

• Frequent purchasers (target for loyalty programs and upsells)
• Lapsed frequent buyers (winback campaigns and incentives)
• One-time buyers (encourage repeat purchases with tailored messaging)
• Non-buyers (test incentives and nurturing flows for first purchase)
• Full-price buyers (avoid discounting, focus on value messaging)
• Promo-code buyers (ensure deals and promotions in messaging)
• High lifetime value/profit margin customers (prioritize engagement and retention)

Segments to Remove from Daily Emails:

Just like it’s important to focus on specific segments, Amber Doughty, Senior Director, Lifecycle Marketing Hawke Media notes it’s also important to NOT  focus on specific segments. 

Here are a few segments to keep out of your daily messaging:

• Bounced at least 2x
• Purchased Last 3-5 days
• Email cadence preference
• Customers with an open support ticket 
• B2B/wholesale accounts

3. Test Offers and Messaging Per Segment

It’s important to remember that testing is your friend and you want to make sure you are testing frequency, messaging, and offers within your various segments. 

This means:

• Customize offers, creative, and messaging cadence for each micro-segment.
• Continuously test and optimize to find the sweet spots (bigger discounts don’t always drive more sales).
• Use control groups to validate your winning strategies and measure incremental impact.

4. Connect the Full Marketing Stack

As Andrew Buckley, Partner at ATTN Agency tells us, customers are everywhere and it’s our job to get in front of them. 

This means creating a cohesive experience across touchpoints through a unified tech stack. 

• Connect data flows for personalized touchpoints across email, SMS, ads, and more.
• Retarget engaged site visitors, suppress existing buyers from prospecting flows.
• Cross-pollinate between platforms for a seamless customer journey.

Remember, effective segmentation isn’t restricted to Email and SMS. You can use your existing customers and data for:

1. Retargeting Non-Converters
2. Exclusive Offers to Brand Advocates
3. Prospecting Lookalike Audiences
4. Exclusions at Every Level

At the end of the day, customers want a seamless experience and with this, you can give it to them.

Start Building Your Advanced Segmentation Strategy

Becoming customer-obsessed and mastering segmentation is non-negotiable for ecommerce brands. 

Leverage first-party data to build a unified customer view, slice audiences into granular segments, dynamically customize content and offers, connect your full marketing stack, and use quizzes to self-enrich profiles. 

By implementing these advanced segmentation strategies, you can boost sales, foster loyalty, and deliver exceptional customer experiences that set you apart from the competition.

Time to get started!

Miss the webinar? Catch the full replay here and don’t miss any of our ecommerce marketing events. From cookie deprecation to email deliverability to Facebook Ads and more, we have you covered!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Ecommerce Segmentation Secrets to Accelerate Store Sales appeared first on Customers.ai.

The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies. 

That there would be no more delays and marketers needed to shift their focus before it was too late. 

And then…

Ah, Google.

It turns out there would in fact be more delays and the new timeline is somewhere in 2025…maybe.

Here’s the thing.

Cookies are going away. It might not be 100% by the end of the year and it might not be 100% at the end of next year, but they will go away. 

While the US certainly lags behind the EU when it comes to privacy, there are still concerns and tech companies are continuing to adapt their technologies to ensure these concerns are addressed. 

What does this mean for marketers?

We’re going to give you the same advice we have been giving – focus on first-party data.

First-party data is your data to own. 

You don’t have to worry about if or when Google decides to make a change. 

Plus, first-party data lends itself to SO MANY things, including:

• Personalization
• Segmentation 
• Ad Targeting
• Customer retention
• Campaign optimization
• Attribution
• Website optimization
• Customer experience

And more! 

Marketers can’t keep relying on Google delays. We have to move forward.

How to Collect First-Party Data  

It’s easy for me to sit here and tell marketers to move on from third-party data but I understand the reality of the situation – collecting first-party data comes with its own set of challenges. 

• How do you get people to give you their info?
• How do you store their info securely?
• How do you connect your first-party data?

Yes, it’s certainly important to have the right tech stack in place but when it comes to actually collecting first-party data, it’s easier than ever!

Starting with website visitor identification. 

Website Visitor Identification + Your Website = First-Party Data

Just by adding one line of code to your website, you can start identifying your website visitors and gathering first-party data. 

This includes names, emails, phone numbers, job titles, companies, and more. 

What makes this so cool is that a platform like Customers.ai not only helps you identify the people, but also gives you important information about them. 

You can get demographic data and business data, and you can even track the customer journey!

On top of being able to collect the data and enrich it, Customers.ai allows you to send the data directly to your CRM, directly to your marketing automation system, directly to your ad campaigns, etc. 

You have the ability to build true customer profiles and get real attribution data without needing third-party data! 

Look, there has never been an easier way to collect first-party data in a compliant manner. 

If you aren’t using this, you are truly missing out.

The best part? It’s easy to set up!

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Other Methods of Collecting First-Party Data

We are (obviously) partial to website visitor ID tools because well, that’s what do (and for the record, it’s SO easy). 

But that isn’t the only way to collect first-party data. Let’s look at a few other ways:

Email Campaigns

“Fill out your email for a 25% off discount.”

“Sign up for our newsletter and get a free [insert offer]”

“Enter your email for a chance to win [insert prize]”

There’s a reason for these things and the reason is first-party data. 

Email not only can give you personal identifiers but metrics from campaigns (think open rates, click-through rates, unsubscribe rates, etc), are great for understanding shopper preferences. 

Surveys & Quizzes

Surveys and quizzes sure are fun!

They are also brilliant methods of collecting user data. 

The key is making it simple enough and interesting enough that your customers want to complete it. 

Be sure to only ask for the information you need. 

Remember, you can build customer profiles over time so you don’t need to ask everything in one place.

Customer Feedback & Reviews

Soliciting reviews through emails, social media, or on your own website is another avenue for collecting valuable first-party data. 

Reviews can be associated with specific customers to build customer profiles and can help you better understand what they like and dislike.

Don’t Let Google Make You Complacent

While I’m sure marketers are taking a collective breath at another delay from Google, we think it’s important not to get complacent. 

Change is hard and shifting the way we do things takes time.

Use this time you have to innovate without the ticking clock of cookie deprecation.

Use this time to better understand how you can not just collect first-party data but use it to gain deeper audience insights, and, yes, actually get ready for a cookie-less world.

We are here to help and if you want to see how you can start collecting data in under 90 seconds, sign up for a free trial today!

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post What Does Google’s Cookie Delay Mean for Marketers? appeared first on Customers.ai.

From the tightening grip of privacy regulations to the slow demise of third-party cookies, the tools and tactics that once seemed like mainstays are quickly becoming relics of the past. And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies.

But what if there was a way to turn these obstacles into opportunities? What if you could not only keep pace with these changes but actually stay a step ahead, ensuring your ad campaigns are not just surviving, but thriving?

Enter Restore by Customers.ai—an innovative solution designed to breathe new life into your advertising efforts. 

Leveraging the power of first-party data through our proprietary Website Visitor ID X-Ray pixel, Restore offers a direct integration with Facebook, allowing you to build retargeting audiences with unmatched precision. 

This isn’t just about making do; it’s about setting a new standard for success in a privacy-first world.

Join us as we dive deep into how Restore is revolutionizing the way businesses target and retarget their audiences, ensuring your ad dollars are spent wisely and your campaigns reach their full potential.

• Why You Need First-Party Data
• First-Party Data From Customers.ai
• Leveraging First-Party Data with Restore
• Building Effective Ad Campaigns with Restore
• Measuring Success

Webinar: 2024 Playbook

Increasing Traffic & Conversions in the Age of AI

Free Webinar: Watch Now

Why You Need First-Party Data

As the digital advertising world faces relentless changes and challenges, the spotlight has turned towards first-party data as the cornerstone of modern marketing strategies. 

First-party data, collected directly from your interactions with customers—be it via your websites, apps, or customer relationship management systems—holds unparalleled advantages, especially in an era where privacy concerns and compliance with regulations like GDPR and CCPA are paramount.

Accuracy and Relevance 

First-party data is a gold mine of accuracy and relevance. It reflects genuine interactions and engagements with your brand, providing a clear and direct insight into your customers’ behaviors, preferences, and needs. This level of accuracy ensures that your marketing efforts are more targeted and effective, significantly improving campaign outcomes and ROI.

Resilience Against Technological Changes

As browsers phase out support for third-party cookies and ad blockers become more prevalent, reliance on first-party data offers a more sustainable and resilient advertising strategy. First-party data remains unaffected by these external changes, ensuring you have continuous access to valuable customer insights regardless of the technological landscape.

First-Party Data from Customers.ai

Advertisers used to be able to rely on the pixels provided by companies like Facebook to populate their ad audiences. But due to updates like Apple’s tracking opt-outs and the on-going blocking of third-party cookies, those tools aren’t effective anymore.

These changes have led to ads that cost more but drive less revenue. Hard to think of a worse combination than that!

Unlike these tools, which no longer work, our Website Visitor ID X-Ray Pixel identifies 20+% of your web visitors! This has led to better targeting, bigger audiences, and more ROAS. Hard to think of better combination than that!

It provides great data without intruding on your visitors browsing experience. Here’s how it works:

Leveraging First-Party Data with Restore

With Restore by Customers.ai, leveraging first-party data has never been more straightforward or more powerful. By integrating directly with Facebook, Restore utilizes the rich insights derived from the Website Visitor ID X-Ray pixel to build robust retargeting and lookalike audiences. This direct integration ensures that the audiences you target are not just broad approximations but finely-tuned segments of users who have shown a real interest in what you offer.

Restore enables you to do take advantage of all the information at your fingertips.

Capitalize on User Intent

By analyzing first-party data such as page visits, time spent on specific content, and interaction patterns, Restore helps you understand and act on user intent more effectively than ever before.

Enhance Customer Journeys

Tailor the advertising experience to meet the unique demands and preferences of your audience, leading to higher engagement rates and conversion opportunities.

Drive Sustainable Growth

With a steady stream of reliable data, craft campaigns that not only meet the current demands of your market but also anticipate future trends and behaviors.

In an advertising world riddled with uncertainties and shifting ground, first-party data stands out as a beacon of stability, relevance, and compliance. By harnessing this power through Customers.ai’s Restore, businesses are not just adapting; they’re thriving, setting new benchmarks for what successful advertising looks like in a privacy-first era.

Building Effective Ad Campaigns Using Restore

Harnessing the capabilities of Restore by Customers.ai empowers marketers to craft ad campaigns that are not only targeted and efficient but also incredibly responsive to the dynamics of user engagement. Here’s how you can leverage Restore to enhance your digital advertising efforts and maximize your campaign performance.

1. Install the Website Visitor ID X-Ray Pixel

Begin by integrating the Website Visitor ID X-Ray Pixel on your website. This foundational step is crucial as it allows Restore to collect comprehensive first-party data directly from your site visitors. Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Once active, this pixel starts identifying valuable customer data, such as page views, session duration, and specific interactions, without falling prey to common blockers like ad blockers or privacy filters.

2. Data Collection and Audience Building

With the pixel in place, Restore begins to aggregate data, transforming anonymous visitors into identifiable profiles. This process involves capturing key details that go beyond mere page visits, delving into behavioral patterns, preferences, and engagement levels. Use this data to segment your audience based on concrete actions taken on your site, such as visiting specific product pages, spending significant time on high-value content, or repeatedly engaging with your resources.

3. Create Targeted Retargeting Campaigns

One of Restore’s most powerful applications is in driving retargeting efforts. Utilize the detailed insights provided by the X-Ray Pixel to retarget individuals who have already shown interest in your products but have not yet converted. Because this data is precise and tailored, the retargeting campaigns you create are significantly more likely to resonate with these potential customers, thereby increasing the likelihood of conversion.

4. Develop Lookalike Audiences

Beyond retargeting, Restore excels in expanding your reach through lookalike audiences. By analyzing the traits and behaviors of your best customers (those who engage most deeply with your site), Restore can help you identify and target new segments on Facebook that share similar characteristics. This method allows you to reach broader audiences who are more likely to be interested in your offerings, effectively scaling your marketing efforts while maintaining a high level of relevance and engagement.

5. Continuously Optimize Campaigns

Digital marketing is not a set-it-and-forget-it endeavor, especially not with tools as dynamic as Restore. Leverage the continuous stream of data from the X-Ray Pixel to constantly refine and optimize your campaigns. Analyze performance metrics like click-through rates, conversion rates, and ROI across different segments and adjust your strategies accordingly. This might involve tweaking ad copy, revising call-to-actions, or shifting focus to more responsive audiences.

6. Utilize Advanced Segmentation for Personalized Marketing

Take advantage of the deep insights provided by Restore to implement advanced segmentation strategies. Tailor your ads not just to general behavior but to specific actions and interests shown by your audience. For instance, if certain visitors frequently browse a particular category of products, you can create customized ad campaigns highlighting new arrivals, special offers, or exclusive content related to those products.

Measuring Success

As you implement these strategies, it’s vital to keep an eye on key performance indicators that measure the effectiveness of your campaigns. Metrics such as return on ad spend (ROAS), customer acquisition costs (CAC), and lifetime value (LTV) are critical in assessing the success and fine-tuning the approach for future campaigns.

By following these steps and utilizing the full suite of features offered by Restore, advertisers can create highly effective ad campaigns that not only meet the immediate goals of conversion and engagement but also build a sustainable framework for long-term digital marketing success.

Results like these are what you can expect!

Check out how many visitors we could generate from your site to get started:

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Restore Your Ad Audiences with First-Party Contact Data appeared first on Customers.ai.

Let’s take a look at some headlines from the past two weeks, shall we?

Search Engine Land

Bloomberg

Digiday

The Motley Fool

You get the point. 

Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform. 

Now, I’ve been talking about the decline of Facebook for some time. 

Starting with the iOS14 update and continuing into this year with the deprecation of cookies, Meta targeting is nowhere close to what it used to be.

I’m sorry to say that without a strategy change on the part of advertisers, it isn’t going to get better anytime soon.

Meta is still figuring out how to deal with privacy issues while delivering great audience targeting at the same time. 

Unfortunately, they aren’t there yet and even though Advantage+ can improve with time, without the right data to train it (and without enough data to train it), it’s not good.  

So what should advertisers be thinking about?

I know the Motley Fool wants people to believe advertisers are revolting and Meta is doomed. That’s not exactly the case. 

We all know Meta can still deliver exceptional results at a lower cost than say Google or LinkedIn.

However, there does need to be a change in how advertisers feed Meta and how they target customers. 

1. Stop Relying on the Facebook Ad Pixel

I alluded to it earlier but we have to stop relying on third-party pixels. 

Without cookies and without click IDs, cross-channel tracking and attribution is crap. 

This especially goes for the Facebook pixel. 

Our Test: Facebook Pixel vs. X-Ray Pixel

A month or so ago we ran a small test. 

We tested the Facebook pixel audience against our X-Ray audience. 

Same ads, same budget. The only difference was the audience. 

Here’s what we saw:

With our first-party pixel audience, we were able to reach more of the people we wanted to and more of the people who were actually interested in our product. 

The result? More leads and a significantly better CPA.

Businesses have to stop relying on third-party pixels and instead start focusing on collecting first-party data.

2. Get Back to Retargeting

I still talk to plenty of advertisers and one thing I’ve consistently heard over the last few years is that budgets have shifted away from retargeting. 

I get it.

Audiences have shrunk to almost non-existent and it’s just not as effective as it once was.

BUT

That was before you had first-party data and tools like Restore to give Meta the data it needs!

With Customers.ai, you can 100x your retargeting audience. 

Or if you want to get really granular, you can build audience segments and send them directly to Facebook. 

The possibilities are endless but the gist is this – retargeting is back!

3. Train Your Advantage+ Audience

The thing with AI and machine learning is that they need data to learn.

Unfortunately, for advertisers with smaller budgets without a ton of conversion data, it might be forever before Advantage+ learns how to target for you. 

The key is to help it along and train it faster with your first-party data. 

Build a custom audience with first-party data and then add it as a suggestion. 

The goal is to make it smarter faster and in turn, get you results faster.

Meta Isn’t Dead

We know a few people are signing Meta’s death certificate but we are nowhere near that. 

In fact, as an official Meta partner, we think Meta is alive and well-ish. 

Meta is an unbelievably valuable ad platform and with first-party data, you can bring back the performance metrics you once saw.

The key here is agility. 

The platform isn’t working the way it has so you need to change your strategy and change it quickly.

Customers.ai and our first-party pixel along with Facebook-specific tools can help you do just that.

Reach out for a demo or sign up for our 7-day free trial and see what Customers.ai can do. 

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post It’s Time to Rethink Your Meta Ads Strategy appeared first on Customers.ai.

Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. 

It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective. Add that to the pile of tracking restrictions tech giants have been implementing and you’ve got a recipe for marketing disaster. 

When you’ve got better data, you can market more efficiently and give your visitors the experience they desire and deserve. When you don’t, you’re wandering around an unfamiliar space with the lights off. 

That’s why it was so important to us to build a better system. Marketers need these insights to effectively reach their customers and potential customers. That’s why we’re so proud to have built out our Visitor Insight Tools which can power all your best campaigns. 

In this blog post, we’ll dig into 7 of the most effective ways to put our Visitor Insights tools to work. 

• How to Get Visitor Insights
• Audience Segmentation and Visitor Insights
• 7 Ways to Use Visitor Insights

Webinar: 2024 Playbook

Increasing Traffic & Conversions in the Age of AI

Free Webinar: Watch Now

How to Get Visitor Insights

Considering how valuable these insights are, one of my favorite things about them is how simple they are to get. 

All you’ve got to do is set up the X-Ray pixel on any page you’d like to track. 

When you’re building a new X-Ray automation in your account, make sure that the pixel is set to is any page. Our visitor insights tool can only report information from pages the pixel tracks so this is crucial. 

From here, you’ll be building audiences and segmenting them so you can make the most of your visitor insights! 

Audience Segmentation and Visitor Insights

At the heart of any successful marketing strategy lies a profound understanding of your audience. Audience segmentation is the practice of dividing your target market into approachable groups based on demographic, psychographic, behavioral, and geographical differences. This approach enables marketers to tailor their messaging, offers, and overall strategy to meet the specific needs and preferences of each segment.

The Fundamentals of Audience Segmentation

1. Demographic Segmentation: This involves categorizing your audience based on age, gender, education level, income, occupation, and family status. It’s one of the most straightforward methods of segmentation, providing a basic yet powerful way to tailor your marketing efforts to reach different audience members effectively.

2. Psychographic Segmentation: This segmentation dives deeper into the qualitative aspects of your audience, such as their values, interests, lifestyles, attitudes, and beliefs. Understanding these elements can help you connect with your audience on a more personal and emotional level, creating campaigns that resonate deeply with their core values.

3. Behavioral Segmentation: By analyzing how individuals interact with your website and products, you can segment your audience based on their purchasing behavior, brand interactions, user status (new, returning, active, inactive), and engagement level. This data, especially when harnessed through tools like the Visitor ID X-Ray pixel, allows for highly personalized and timely marketing interventions.

4. Geographic Segmentation: Segmenting your audience based on their location—ranging from broad categories like country and state to more granular ones like city or postal code—enables localization of your marketing efforts. Geographic data can influence product offerings, promotional activities, and marketing messages to fit local cultures, seasons, and needs.

Why is Audience Segmentation Important?

Audience segmentation is not just about identifying different groups within your broader market; it’s about recognizing that each customer has unique needs and preferences that can significantly influence their buying decisions. By segmenting your audience, you can:

• Increase Relevance: Tailor your messaging and offers to match the specific needs and interests of each segment, increasing the relevance and appeal of your communications.
• Enhance Customer Experience: Deliver content and experiences that are aligned with each segment’s expectations and preferences, improving satisfaction and loyalty.
• Optimize Marketing Spend: Focus your marketing resources on the segments most likely to convert, improving efficiency and ROI.
• Drive Product Development: Gain insights into the specific needs and desires of different segments, guiding product development and innovation.

Incorporating audience segmentation into your marketing strategy allows you to move beyond a one-size-fits-all approach. By understanding and addressing the specific needs of each segment, you can create more compelling and effective marketing campaigns that drive engagement, conversion, and loyalty. Using tools like the Visitor ID X-Ray pixel, marketers have the data needed to segment their audience accurately, ensuring that every communication is as relevant and impactful as possible.

7 Ways to Use Visitor Insights

Cart Abandonment

Using the X-Ray pixel, marketers can pinpoint the exact moment a potential customer abandons their cart.

With this data, you can initiate automated, personalized email sequences that remind customers of their unfinished purchases and motivate them to complete their transactions.

Incorporate incentives like limited-time offers or free shipping to increase the likelihood of conversion. Highlight the simplicity of returning to their cart to finalize their purchase, ensuring the email content is directly linked to the abandoned items.

Retargeting to All Visitors

Retargeting ads are one of the best low-touch ways to market to your website visitors. The problem is that Facebook’s pixel doesn’t work anymore.

Things only get worse when you realize that Facebook’s audience-building tools don’t always distinguish between new and returning users. That’s a recipe for badly targeted, poorly performing ads!

Instead, use our Restore tool to port all of your website visitors into a general retargeting audience for people who’ve visited your site. This makes sure you stay on their mind.

Retargeting on Specific Products

Just because retargeting ads are a great low-touch way to stay in front of your all your website visitors doesn’t mean there’s not more you can do!

With our Customer Journey tools, you can see exactly how each person has interacted with your site, including what pages they’ve looked at and how long they’ve spent there. This is super valuable information that can help you turn visitors into buyers.

Doing this is straightforward, too. Build an audience based of everyone who has looked at the same product and port them over to Facebook with our direct integration!

This way you can keep what really interested them at their fingertips until their ready to purchase.

Browse Abandonment

Browse abandonment works with the exact same logic as cart abandonment. It just happens earlier in their experience.

It won’t convert at quite the same rate because the intent signals aren’t as strong but it’ll be way more effective than less targeted strategies.

Here you’re targeting users who have shown interest in particular categories or products without adding anything to their cart.

Use data from the X-Ray pixel to understand these visitors’ behavior and interests. Send personalized emails or display ads that remind them of what they viewed, perhaps offering additional information or incentives to encourage a revisit and eventual purchase.

Welcome Series

Craft a welcome series that immediately engages new contacts identified by the X-Ray pixel.

These series work so much better when they’re not just generic.

Personalize the series based on the visitor’s entry point and behavior on the site, providing content that aligns with their initial interests. Email is a higher-touch strategy than digital ads so it’s best to send these to users who’ve demonstrated a little more interest.

With our automation triggers, you can set different parameters depending on what’s appropriate for your business. Targeting new visitors who spend more than a certain amount of time on your page is a great strategy.

This series can educate new visitors about your brand, showcase product benefits, and offer special welcome discounts. The goal is to build a strong relationship from the first interaction, setting the stage for ongoing engagement.

Improved Attribution

Leverage the Visitor ID X-Ray pixel to enhance your marketing attribution models. By understanding the paths that visitors take before converting, you can better attribute successes to specific marketing efforts. Use this data to refine your marketing strategies, focusing resources on the channels and tactics that drive the most value. Discuss how integrating X-Ray insights with your marketing stack can lead to more accurate attribution and improved ROI.

Improved Email Deliverability

Finally, the precision targeting enabled by the X-Ray pixel can significantly improve your email marketing’s deliverability and effectiveness. By ensuring that emails are highly relevant to the recipients’ interests and behaviors, you increase the likelihood that they will engage with your messages rather than marking them as spam. Highlight strategies for segmenting your email list based on X-Ray data and tailoring content to match the interests and needs of each segment, thus improving open rates, click-through rates, and overall campaign performance.

Conclusion

Hopefully you see here the power of that our visitor insights can have for your marketing strategies. If you’re ready to get started boosting your ROI, check out how many visitors we can reveal for you below:

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post 7 Ways to Use Our Visitor Insights Tools appeared first on Customers.ai.

Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux.

The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. 

We’re nothing if not adaptable! 

What makes this “chaos” so interesting is that while frustrating, it’s also exciting and ripe with opportunity.

These challenges are forcing us to adapt and innovate. They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey. 

They are forcing us to become better marketers!

So, why not buckle up and dive into these challenges with the goal of not just surviving, but thriving in this chaotic ecommerce marketing world?

1. Third-Party Cookies & Attribution

One of the biggest challenges for ecommerce marketers is the loss of third-party cookies. 

While we’ve talked about this several times (here, here and here), the impact really can’t be understated, especially when it comes to attribution and revenue tracking.

For years we’ve relied on the likes of Google Analytics and third-party pixels to keep us honest and help us understand how our ad dollars were being spent. 

Unfortunately, without third-party cookies, that becomes much more difficult. 

Cross-channel tracking is messier, personalization isn’t nearly as personalized, and even some ecommerce platforms like Shopify and Klaviyo, which have built-in attribution toos, can’t give us the full picture.

It’s why ecommerce marketers are focusing on first-party data and why the phrase has grown so much in the past few years.

First-party data means you own your data. 

You have control over it, you can measure it accurately, and you can target individuals much more effectively than with third-party data. 

First-party data is one of the biggest selling points of Customers.ai and what marketers value the most.

Not only do we identify who is visiting your site but we give you that data. It’s YOUR data!

It’s your data to use in your email campaigns, ad campaigns, direct mail campaigns, etc. etc. 

And when synced with your CRM, you can uncover some unbelievable customer journey insights and build really personalized campaigns.

For ecommerce marketers who are still wondering how to deal with the loss of cookies, this is the answer, and it’s free!

Want to try it out?

To install the Website Visitor ID X-Ray Pixel, sign up, go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

2. Facebook Ad Issues & Targeting Limitations 

If you’re an ecommerce marketer running ads on Facebook, you know how unbelievably frustrating it’s been.

Let’s forget the performance issues for a second (which are all over the place) and simply look at the reduction in targeting options.

According to Meta,

“Starting January 15, 2024, we’re removing or consolidating some detailed targeting options that relate to topics people may perceive as sensitive. Existing ad sets with impacted targeting options will continue to run until March 18 2024, but will require you to update your targeting selections. After this date, we will stop delivering ads to the discontinued detailed targeting options, and impacted ad sets may be paused.” 

What makes this so difficult is that Meta didn’t tell us which targeting options they were getting rid of, leaving us to just….guess?

As Social Media Today pointed out, this reduction in targeting pushes people toward broad targeting and Advantage+, forcing advertisers to rely on Meta.

Unfortunately, as we’ve touched on in the past, without cookies and without Click IDs, targeting is much less effective and much more expensive. 

Unless…

What if we could bring in that first-party data we just talked about?

One of the powerful features of Customers.ai is the Restore tool. It’s essentially our ‘Cookieless Facebook Ad Pixel Replacement’ that collects all of your website visitor data and sends it directly to Facebook.

Harvest Hosts, an RV Hosting & Camping service, recently started using Restore and they have already seen some amazing results. 

The reason for this type of improvement is that with Restore and first-party data, you are targeting people who are genuinely interested in your service. 

With Customers.ai, you can also create extremely segmented audiences and send them directly to your Facebook custom audiences, allowing for very specific retargeting campaigns and better ROAS. 

Facebook can only work with the data it has but so can you. Take your first-party data and make it work for your ad campaigns!

3. Retention & Loyalty

We all know that the cost of acquiring a new customer isn’t cheap. 

In fact, according to a report from FirstPageSage, the average commerce CAC is over $60. 

New customers are not only more expensive than existing customers, they are also less likely to purchase. 

Retention and loyalty are key to ecommerce success and while most of us know this, it’s certainly easier said than done. Especially with customer expectations higher than ever.

So, how do we improve retention and drive return shoppers?

There are certainly a few keys (customer experience, loyalty programs, engagement, etc.) but what it really comes down to is understanding the customer, what it is they want, and engaging them with the right message at the right time. 

For example, a new customer comes to your site, finds a product, adds it to the cart, and leaves before checking out. 

While they are a high-intent shopper, you aren’t going to send them the same message you would send a returning customer who did the same thing. 

Instead, you might give the return customer a bigger discount or encourage them to use their rewards to finalize their purchase. 

Of course, this entails having the right techstack and flows in place to act but if you truly want to improve your retention and drive up return visitor revenue, it’s time to get started.

[Learn more about customer journey tracking]

4. Google Updates 

Ah Google. Our savior and nemesis. When things are good, they are good and when things are bad, well…it goes without saying.

Like all of the other major tech companies, Google has plenty on the radar this year. 

We already touched on cookie deprecation in Chrome but there are also things like algorithm updates, new email rules, and ad changes impacting ecommerce revenue left and right. 

Let’s take a look.

New Bulk Sender Rules

We’ve talked about the new bulk sender rules pretty extensively, including our Spam Complaint Rate Report, but it’s still a really big deal for anyone sending emails. 

Google (and Yahoo) have effectively drawn a line in the sand when it comes to bulk senders and Gmail addresses.

If you aren’t adapting to these new rules, which include a below 0.3% spam complaint rate along with domain authentication and unsubscribe requirements, then you are in trouble. 

Make sure you are up to date (see here). 

Google Algorithm Updates & SGE

Remember the days when SEO was easy and the right content and architecture could land your site in the top spot on Google?

Yeah, those days are long gone and if you’ve been paying attention, you know there are some big changes impacting ecommerce performance.

Helpful Content Update

Google is always pushing out some new update but the big one in 2024 is the Helpful Content Update. 

I am not going to get into the nuts and bolts of it but if you are interested, read this piece from Lily Ray at Amsive or this piece on how HCU is impacting ecommerce.

The gist? Search results aren’t great and it seems like Google is still figuring things out. 

Unfortunately, a number of sites have seen big drops in ranking leading to less traffic and lower revenue. 

SGE

SGE, or Search Generative Experience, is the next phase of Google Search, focused on integrating AI into the search experience.

If you aren’t famiiar with SGE, I highly recommend you read this article from iPullRank. It does an amazing job breaking down what SGE is, how it works, and the impact on site performance. 

At this exact moment in time, the results are a bit unknown but with rumors that this could roll out this year, ecommerce marketers need to be prepared. 

Rising Google Ad Costs

As we’ve seen across all ad platforms, costs are rising, and this is certainly the case with Google Ads. 

Why?

Well along with the general economics of supply and demand, if you paid any attention to the Google antitrust trial, you’d know Google has been trying to “shake the cushions” when it comes to generating ads revenue. 

Google is beholden to stock holders and that means a focus on profits and higher costs for advertisers. 

For years ecommerce marketers and advertisers alike have relied on Google to help us drive sales. While that certainly isn’t changing in the immediate term, how we interact with their platform needs to. 

5. Privacy & Trust Concerns

Isn’t privacy really the theme of the last few years? Yes, but it’s also a huge challenge this year.

It’s what has led to these huge changes in the tech platforms and the challenge to attribution and marketing – the removal of any personal identifiable information. 

We all know about the EU regulations and now we have Google enforcing consent mode. 

For any store doing business internationally or even here in the states, there is a lot to keep up with!

A few months back, Courtney Fenstermaker of InfoTrust joined us to talk about some of these issues and she specifically called out how hard it is to stay on top of the changes. 

She suggested using tools like the IAPP US State Privacy Legislation Tracker to keep track of state to state updates.

She also suggested making sure you understand your risk to avoid any legal issues (for more awesome tips from Courtney, get the replay here).  

Privacy is complicated but imperative to the success of any ecommerce business. Make sure you are keeping up with trends to avoid fines, loss of revenue, and more. 

Future-Proofing Your Ecommerce Store 

Sure, we love to think we can future-proof our business but can we?

We think so. 

While you can’t predict the future, you can certainly plan, and that means adapting to what is happening and getting ahead of it.

Heck, Google told us they were deprecating cookies in June 2021 and people barely batted an eye. Now they are scrambling to figure out how to deal with this change and it’s impacting a lot of businesses. 

The key to ecommerce success this year and beyond is understanding the overall landscape, understanding your customers, and putting the right technology in place to be successful.

If you are looking to capture first-party data, get back your ad audiences, lower CPAs, and improve retention, then Customers.ai should be part of your stack.

Request a demo or sign up for free and see how we can help your ecommerce store grow!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post 5 Ecommerce Marketing Challenges Impacting Revenue in 2024 appeared first on Customers.ai.

It’s harder than it sounds–and it doesn’t sound easy! Even worse: it’s only going to get more difficult. 

Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In 2024, Google is adding two more hurdles. 

First, they’re blocking third-party cookies in Chrome and they’ll be 100% blocked by the end of the year. Second, they’ve implemented much stricter rules around emailing and spam. The new rules include harsher penalties for violating senders. 

In one word: yikes! 

Effective targeting and strong email deliverability are the foundations of any good Shopify flow. Welcome series, abandoned cart emails, winbacks, and upsells are all proven shopify marketing strategies. 

So many Shopify stores rely on these tools to grow. If those flows at risk, their businesses are at risk. 

That’s why we’re so passionate about our Website Visitor ID X-Ray pixel and its potential for Shopify marketers. 

You can identify 20% or more of your anonymous traffic along with their contact information, the pages they’ve visited, behavioral intent information, and more. 

Sounds pretty useful, right? Let’s dig in. 

Webinar: 2024 Playbook

Increasing Traffic & Conversions in the Age of AI

Free Webinar: Watch Now

• The Foundations of Shopify Marketing
• Audience Segmentation for Shopify Marketing
• Ad Retargeting for Shopify Stores
• Email Marketing with Customers.ai
• Ecommerce Integrations
• Conclusion

The Foundations of Shopify Marketing

The engine of Shopify marketing is personalization. When you make your customers feel like your store really understands them, you can turn them from a potential buyer into a customer for life. 

You establish this feeling over time through strategically nurturing your relationship with your customers. Digital advertising and email marketing are the best and most common tools that Shopify stores use. 

Two things separate the successful marketers from the unsuccessful ones: data quality and strategy. 

The Website Visitor ID X-Ray pixel provides the best quality and volume available. 

Now lets talk strategy!

Audience Segmentation for Shopify Marketing

Segmentation sounds scary and complicated. Thankfully, it’s actually pretty intuitive, especially for experienced shopify marketers. 

The principles are simple. Everyone is unique! You want to tailor your marketing to each person’s unique interests as much as possible. 

If you had unlimited time, maybe you’d design thousands of individualized campaigns for every potential customer, but you don’t. 

Instead, you rely on other information like how they’ve interacted with your store to group potential customers together into, you guessed it, segments! 

When you’ve got the right data, sorting Customers into the right segment is easy. With our sophisticated mix of digital ads and emails flows, you can make the most of your segmentation! 

Ad Retargeting for Shopify stores with Customers.ai

Retargeting is the perfect first step. When customers have heard of your business but haven’t expressed their interest in other ways, they’re a great fit for your retargeting audiences. 

What is ad retargeting? 

Ad retargeting means targeting ads to people who have already heard of you. 

These ads are a great value compared to other ad strategies because people who have heard of you already are much more likely to make a purchase. 

When third-party pixels were blocked, Ad Retargeting performance cratered. This included Facebook’s pixel. 

But Ad retargeting with data generated by our Website Visitor ID X-Ray pixels is way more effective. Our pixel can identify 5 times as many users as the Facebook pixel. Your super effective Shopify marketing strategy is actually super effective again. 

Restore for Shopify Marketing

Our Restore tool is perfect for ecommerce stores looking to reach new customers. 

Ecommerce stores used to rely on each ad platform’s pixel to identify potential buyers. But those just don’t work anymore. 

Our Website Visitor ID X-Ray pixel identifies 20-25% of your visitors! And even better, that data is yours to use. 

Setting up your retargeting audience is a snap, too. We’ve got a direct integration with Facebook that makes it easy. 

In your Customers.ai account, navigate to your My Leads tab and click on “Audiences.” 

You’ll see a big list of all your contacts. Then select “Add FIlter.”

In the Attribute drop-down, select “Landing Page URL” and in the Operator drop-down select “Equals.” Paste the landing page URL in the Value section. 

Then just save it as an audience and you’re good to send it to your Facebook account! 

Email Marketing with Customers.ai

A good series of Shopify flows are key to enduring customer relationships. 

The data generated by our Website Visitor ID X-Ray pixel is purpose-built for this. 

Here’s how you can use our tools for the most effective Shopify flows. 

Welcome Series

You never get a second chance to make a first impression. So how do you put your best foot forward? 

1. A new buyer visits your Shopify store
2. We identify their contact information
3. You put them in your retargeting audience 
4. They click on one of your ads and visit your site again
5. We identify which pages they viewed and for how long they viewed them
6. You use our data to personalize your welcome series to their specific interests

Voila! You’ve started a great new relationship with this buyer. 

Browse Abandonment

It’s not over just because they left without buying. Here’s how you bring them back:

1. A visitor explores your Shopify store but leaves without adding anything to their cart.
2. We snag their contact info and track which products piqued their interest.
3. You include them in your retargeting efforts.
4. Their interest is rekindled by seeing your ads or receiving your email.
5. We tell you exactly what they looked at and how long they spent there.
6. You reach out with a personalized email showcasing those very products, maybe with a nudge like a special offer

Cart Abandonment

Sometimes, a customer gets cold feet. Here’s how to warm them up again:

1. A shopper adds items to their cart in your Shopify store but leaves before checkout.
2. We capture this moment of hesitation along with their contact information.
3. You place them into a specialized follow-up sequence.
4. As they see your ads or receive your reminder, their interest is reignited.
5. We provide detailed insights on the items they were considering, including how long they were in their cart.
6. You craft a personalized email, reminding them of their unfinished purchase, perhaps sweetening the deal with a limited-time offer or reassuring product testimonials.

Upsell

The art of the upsell is not about selling more; it’s about enhancing value. Here’s how you do it:

1. A customer makes a purchase from your Shopify store.
2. We track the products they showed interest in but didn’t buy.
3. You add these insights to your marketing strategy.
4. When they next engage, perhaps through a follow-up or thank-you email,
5. You pinpoint items that complement their purchase, based on their browsing behavior and time spent on each page.
6. You suggest these as add-ons or upgrades, personalizing your upsell pitch to their interests.

Winback

Winning back a customer is like reigniting an old flame. Here’s your playbook:

1. A previous buyer goes quiet and hasn’t shopped for a while.
2. We identify this lapse and monitor any return visits to your site.
3. You craft a re-engagement campaign.
4. If they browse again, we capture what catches their eye, including how long they linger on product pages.
5. You use our insights to tailor your messages, highlighting products they loved or missed, or offering incentives.
6. Boom! You’ve reminded them why they fell for your store in the first place.

Shopify Marketing Integrations with Customers.ai

Ecommerce marketers often already have technology they love. Using Customers.ai’s tools doesn’t mean you have to give those up. 

In fact, Customers.ai has direct integrations that will make you love your existing tech even more. 

Klaviyo Integration

Setting up your Klaviyo integration is very straightforward! 

In your Customers.ai account: 

1. Head to your integrations tab
2. Navigate to the Klaviyo line
3. Connect directly or with your API Key
4. Pick which Customers.ai audiences you want to Klaviyo

Sendlane Integration

Setting up your Sendlane integration is simple as well! 

In your Customers.ai account: 

1. Head to your integrations tab
2. Navigate to the Sendlane line
3. Connect with your API Key
4. Pick which Customers.ai audiences you want to Sendlane

Conclusion

With the data and tools available from Customers.ai, the ecommerce world is your oyster! Check out how many visitors we can identify for you here and get started today:

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Optimize Shopify Marketing with Customers.ai appeared first on Customers.ai.

It was a great conversation between two brilliant minds and two platforms that work really well together (check out Sendlane integration if you haven’t already). 

While we aren’t going to recap the entire thing (you can get the full replay here), we did want to cover a few of the highlights and showcase how ecommerce companies can drive more revenue with visitor identification and audience segmentation. 

Let’s dive in! 

Expanded Cart Abandonment Recovery

For ecommerce brands, capturing abandoned cart revenue is imperative. 

After all, with nearly 70% of people leaving their cart before purchasing, there is a LOT of money being left on the table. We’re talking $4 trillion dollars left on the table!

The problem is, you are only able to recapture a small percentage of people who abandoned their carts.

Why?

Well, unless they leave their email or they are already signed in, you don’t know who they are!

Until now.

With website visitor identification, you can capture an additional 20-30% of visitors who abandon their cart.  

Those people can be added directly to your existing abandoned cart flows, recaptured, and boom…more revenue!

It seems like a small thing but think about the incrementality of it all. 

If 100 people abandon their carts and you are currently only able to capture let’s say 20 of them, with Customers.ai, you are now capturing an additional 20-30 people. 

That is a big opportunity and one ecommerce marketers certainly don’t want to be missed.

[Check out our abandoned cart recovery capabilities]

Convert Facebook Ad Clicks to Email Revenue

We know that digital ads have gotten expensive. Between demand and pressure for tech platforms to be profitable, ad costs are at an all-time high.

Additionally, the loss of cookies and click IDs has made reach and performance a lot more difficult. (Don’t believe us? Check out this Facebook ads group.)

The problem is, with the average website retargeting signal degrading by +85% since 2019, we can’t rely on Facebook Ads like we used to. 

That doesn’t mean it’s not valuable though. 

In fact, with visitor identification and segmentation, you can 10x your Facebook ad reach and lower costs. 

Here’s how:

Expand Your Facebook Retargeting Audiences 

Capture your lower-intent website visitors and send them directly to your Facebook remarketing audiences (see here).

Turn Website Traffic Campaigns into Email Campaigns

Instead of running conversion-focused campaigns that tend to cost more, run website traffic campaigns, capture the visitor data of those people, and put them into targeted email campaigns. 

It’s simple and can save you a lot of money in the long run.​

Create Advanced Audience Segments for Engagement

Good marketing is all about intent.

I mean, how many times have you heard “right person, right channel, right time”? 

With advanced audience segmentation, you can do this much more effectively. 

Here are two examples using Customers.ai. 

Example 1

A visitor comes to your site. They find a Boston Celtics hat they like, add it to the cart, and leave the site before checking out. 

They don’t leave their info but we’re able to identify their email and immediately add them to our cart abandonment flow. 

We are also able to add them to our Boston Celtics hat audience and sync it to Facebook, showing anyone who has viewed a Boston Celtics hat an ad featuring…you guessed it…a Boston Celtics hat. 

Because the intent is high here, these very specific emails and ads don’t feel obtrusive. They match the shopper intent and are personalized to the visitor. 

Example 2

A visitor comes to your site. They browse the Boston Celtics section of the site but they never visit an actual product page. 

We’re able to identify their email and we add them to our general Boston Celtics audience. 

This audience is then synced to a Facebook remarketing campaign targeting anyone who showed interest in the Boston Celtics. Our ad focuses on Boston Celtics sale items vs. any specific product.

The intent is low here so we need to be a bit careful of how we step. We want to bring them back but we don’t want to be too specific. 

The key is to segment your audiences are much as possible, giving you the best opportunity to reach them in a way they want to be reached. 

Maximize Your Ecommerce ROI with the Right Tools 

There is so much opportunity out there for ecommerce marketers when it comes to capturing more revenue. And we aren’t just saying this because we can help do it!

By combining Customers.ai with technologies like Sendlane and Facebook, you can make big gains with small changes. 

Don’t believe us?

Check out our case study with the Rich Dad Company. In just 30 days they saw real results and continue to use Customers.ai and Sendlane to this day.

See how we can help your ecommerce business maximize ROI and improve overall marketing performance. 

We have a free trial and are always happy to do a demo. Reach out to our sales team today!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Maximizing Ecommerce ROI with Visitor Identification & Segmentation appeared first on Customers.ai.