With the overwhelming sea of content and competition online, standing out requires more than just creativity—it demands a smart arsenal of tools.

Thankfully there are a ton out there that can help and we’ve broken down 30 of them.

These tools are not just enhancements, they are the engines of growth and innovation in a world where attention is the most coveted currency. Consider this list your resource for the best inbound marketing tools that will make your life easier and give your leads and revenue a boost! 

1. Website Visitor ID Pixel
2. Quora
3. Medium
4. SEMRush
5. Ahrefs
6. HotJar
7. Cookieless Facebook Ad Pixel
8. Hubspot
9. JotForm
10. Instapage
11. Mailchimp
12. Sendible
13. Sprout Social
14. Yoast
15. Zapier
16. Trello
17. Ubersuggest
18. Tailwind
19. Slack
20. Grammarly
21. Calendly
22. PandaDoc
23. Wistia
24. TypeForm
25. Referral Candy
26. SendGrid
27. Lucky Orange
28. Triple Whale
29. Oktopost
30. Ad Espresso

Inbound Marketing Tool #1: Customers.ai – Website Visitor ID Pixel

Cost: $99-$799 (see pricing)

Website Visitor ID X-Ray pixel is a website visitor identification tool that allows you to identify anonymous visitors on your website and capture the names and email addresses of site abandoners. 

The downfall of cart abandonment is that unless someone fills out a form, you don’t know who they are. With website visitor identification, that changes and you can capture those who left their cart and can get ahead of pre-cart abandonment.

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Inbound Marketing Tool #2: Quora

Cost: Free

Your target audience is asking questions and you have the answers. Whether you are making a name for yourself in marketing on the question-and-answer platform or optimizing your SEO, it’s free and awesome.

Inbound Marketing Tool #3: Medium – SEO

Cost: Free and paid subscriptions start at $5/mo.

Writing great articles opens doors, especially at Medium. In a nutshell, write a quality article that links back to your website or blog, and voila! — traffic. 

Inbound Marketing Tool #4: SEMrush – SEO Powerhouse

Cost: Plans start at $99/mo.

This is the ultimate tool for inbound marketers that want to leverage organic search traffic in their favor. Track keywords, analyze what keywords competitors are ranking for, view backlinks, and much more. We love SEMrush, and you will too. 

Inbound Marketing Tool #5: Ahrefs – Content Marketing & SEO 

Cost: Plans start at $99/mo.

Right up there with SEMrush, this is one of those essential tools that every marketer either has, had, or will have at some point in their career. Awesome backlink checking capabilities and site audit for driving organic traffic with SEO. 

Inbound Marketing Tool #6: Hotjar – UX Optimization

Cost: Free and plans starting at $99/mo.

This tool is incredibly useful for optimizing your user experience (UX) and click-through rates. It’s also just fun to use! Another highly recommended and comparable inbound marketing tools is Lucky Orange. 

Inbound Marketing Tool #7: Cookieless Facebook Ad Pixel

Cost: $99-$799 (see pricing)

Anyone who has run Facebook ads for some time knows how small audiences have become. iOS 14 drastically changed the Facebook landscape and now with the removal of third-party cookies across Chrome, it’s only going to shrink further.

It’s time for marketers to start collecting their own first-party data that can be synced with Facebook.

You can with the Customers.ai Cookieless Facebook Ad Pixel!

Capture your website visitors, create custom segments, and build remarketing audiences directly from the platform.

Inbound Marketing Tool #8: HubSpot – Automation & Beyond

Cost: Free features and premium plans starting at $50/mo.

The original inbound marketing platform, HubSpot is known for coining the term “inbound marketing”, so it’s a great place to start your inbound adventure. 

HubSpot isn’t just one tool or thing, it’s many, many different automation tools combined into one user-friendly dashboard-centric place. It’s a one-stop solution and even has a lot to offer under the free plan! 

This is the best choice for marketers who don’t want to jump around browser tabs or tools and prefer to have everything under one hood. 

Inbound Marketing Tool #9: JotForm – Forms That Capture Leads & More

Cost: Free trial and plans start at $19/mo.

You need a form to drive traffic to that collects valuable data seamlessly for your inbound marketing strategy. JotForm is the easiest way to build forms and includes more useful widgets than you can shake a banana at. 

Inbound Marketing Tools #10: Instapage – Landing Pages

Cost: Free trial and plans start at $199/mo.

Everyone has a favorite tool for creating landing pages. For 2021, we’re betting on Instapage for the most bang for your buck. 

It’s very similar to LeadPages, but Instapage offers complete customization for mobile. If you know anything about marketing, you know mobile is where it’s at in 2021! There is also an abundance of free templates which saves time in design. 

Inbound Marketing Tool #11: Mailchimp – Email Marketing for Everybody

Cost: Free with premium plans starting at $9.99/mo.

Are we biased because their logo is a monkey? Maybe. But it doesn’t matter — because every digital marketer knows that Mailchimp is a great foundational marketing tool. Plus, you can utilize it for free. Power to the chimps! 

Inbound Marketing Tool #12: Sendible – Social Media Management

Cost: Plans start at $29/mo.

Social media is obviously an important lead generation channel, and there are countless options for scheduling, monitoring, and curating content. Sendible offers great value, is less buggy than some others, and is always being updated. 

Inbound Marketing Tool #13: Sprout Social – Social Media Management

Cost: Plans start at $99/mo

Sprout Social has arguably carved itself out as the Cadillac of social media management software. Not surprising that the only drawback is that it’s a bit more costly than others at $99/user/mo. 

The reporting alone is worth it. Plus, it’s practically bug-free whereas some of the more economical options are glitchy.

Inbound Marketing Tool #14: Yoast SEO – WordPress

Cost: Free and premium plans start at $89/year. 

Yoast SEO makes on-site SEO optimization easy as banana cream pie. If you are using WordPress, you should have the Yoast plugin installed for the post or page audit.

Inbound Marketing Tool #15: Zapier – Automate Everything

Cost: Free and premium plans start at $25/mo. 

We love automation, don’t you? Zapier integrates with almost everything and is super easy to boot! You have a use for it, guaranteed. 

Inbound Marketing Tools #16: Trello – Agile Project Management

Cost: Free and premium plans start at $12.50/mo.

Keep projects under your thumb and orderly with Trello. A trusted standby for a simple agile workflow To-Do, In-Progress, and Done project management board. 

Inbound Marketing Tool #17: Ubbersuggest – SEO

Cost: Free trial and plans starting at $29/mo.

Another solid choice for SEO insights, competitive research and link research feature. Plus a handy extension for Chrome. 

Inbound Marketing Tool #18: Tailwind – Pinterest Powerhouse

Cost: Free and premium plans start at $15/mo.

Many marketers who found glorious Pinterest results with Board Booster were left hanging when the popular app shut down. Lo and behold — Tailwind has the same capabilities in a more robust GUI. Drive massive traffic with Pins using Tailwind’s scheduling feature and more. 

Inbound Marketing Tool #19: Slack – Teamwork

Cost: Free and premium plans start at $7/mo.

Slack has become a household name, especially since the mass office exodus to WFH due to the pandemic. This is one of the best inbound marketing tools for collaborating with your team remotely. 

Inbound Marketing Tool #20: Grammarly – Write Better Content

Cost: Free and premium plans start at $30/mo.

What’s an SEO strategy without proper grammar? Sloppy. You can bet that Google will penalize you in SERP so take a moment and let Grammarly proofread your content. 

Inbound Marketing Tools #21: Calendly – Appointment Scheduling

Cost: Free and premium plans start at $8/mo.

As your funnel fills at the top, you will want to automate to the bottom by simplifying client calls, demos, and appointment scheduling . This is the most versatile tool to fill the empty spaces on your calendar with leads. 

Inbound Marketing Tool #22: PandaDoc – Proposals and Contracts

Cost: Free trial and plans start at $25/mo. 

There are plenty of options for sending proposals and e-signing contracts. PandaDoc has a slick interface, can shorten your sales cycle, and integrates with many other inbound marketing tools.  

Inbound Marketing Tool #23: Wistia – Video Content

Cost: Free trial with pro plan starting at $99/mo

An inbound marketing-focused video tool! Wistia will give your videos cutting edge engagement with data-driven videos. 

Inbound Marketing Tool #24: TypeForm – Capture Leads

Cost: Free and premium plans start at $35/mo. 

Its slick one question at a time format improves your prospects’ user experience and reels in more leads! Another solid choice if you are looking for something beyond Google Forms.

Inbound Marketing Tool #25: Referral Candy Referral Generation Platform

Cost: Plans start at $59/mo. 

ReferralCandy is a referral-generating platform that gets your customers to tell their connections about your product and service. And it does so by incentivizing customers to make product suggestions on your company’s behalf.

With Referral Candy, when a customer buys something from your ecommerce store, they automatically get a referral code that they can easily share with their friends and family. And when a friend of theirs makes a purchase with that referral code, the friend gets a discount on their purchase and the referrer earns rewards from your online store.

ReferralCandy is best for small to medium-sized businesses that don’t have the budget for designers and programmers to create custom web pages or custom referral programs.

Inbound Marketing Tool #26: SendGrid Email Automation Platform

Cost: Free and paid plans start at $19/mo. 

Sendgrid is a powerful email marketing platform that has become a must-have tool for start-ups and eCommerce businesses of all sizes.

SendGrid is really renowned for its reliability and scalability. SendGrid’s advanced deliverability tools, including real-time analytics and ISP feedback loops, contribute to high email deliverability rates, ensuring that marketing messages successfully reach intended recipients’ inboxes.

Along with features like delivery management, detailed analytics, and customizable templates, SendGrid makes email marketing campaigns easy. 

See how Customers.ai integrates with SendGrid.

Inbound Marketing Tool #27: Lucky Orange Website Optimization

Cost: Free and paid plans start at $32/mo. 

Lucky Orange is a conversion optimization tool designed to help ecommerce businesses track and engage with visitors.

Lucky Orange offers real-time insights through features like heatmaps, surveys, session recordings, and conversion funnels, allowing businesses to understand user behavior, identify pain points, and make data-driven improvements that significantly enhance website performance and user experience.

“In the fast-paced world of e-commerce, Lucky Orange is your backstage pass to see how visitors really use your website. Study behavior to remove conversion blockers and take your store to the next level.”– Molly Staats, Director Of Strategic Partnerships at Lucky Orange

Inbound Marketing Tool #28: Triple Whale Data Platform

Cost: Free and paid plans start at $129/mo. 

Triple Whale is an AI platform that centralizes all of your eCommerce data into one platform, enabling you to track key metrics and better understand attribution. 

We talk a lot about the loss of cookies so we love that Triple Whale helps solve the cookie and attribution problem by using first-party data to connect ad clicks and conversions with greater precision. 

Triple Whale excels in tracking the customer’s journey, providing ecommerce businesses with comprehensive insights that help them to make data-driven decisions, optimize marketing spend, and strategically allocate resources for maximum impact throughout the customer lifecycle.

Inbound Marketing Tool #29: Oktopost

Cost: Contact Oktopost

A fairly new contender, Oktopost came out the same year as CoSchedule and some other social media management platforms. 

They continue to make upgrades that makes this social scheduler and all-in-one social management tool worthy of your consideration.

Inbound Marketing Tool #30: Ad Espresso Facebook Ads Manager

Cost: Paid plans start at $49/mo. 

Performance marketing agencies can quickly be in control of managing hundreds or even thousands of ads for their clients. That’s why a tool like AdEspresso can be a particularly useful addition to your marketing agency tools.

Whether you’re a freelancer or an experienced marketing agency, AdEspresso has the right combination of Automation tools designed to save you time and generate more leads for your clients. 

AdEspresso allows you to quickly create and analyze all your clients’ campaigns across three channels, all from one platform:

• Facebook ads
• Google AdWords 
• Instagram ads

Building Your Inbound Marketing Tools Stack

The right inbound marketing tools are not just advantageous, they’re imperative.

Remember, the 30 tools we’ve explored today give marketers a roadmap to success, empowering businesses to capture attention, engage audiences, and convert leads like never before. By leveraging these powerful assets, you can not only stay ahead of the curve but also redefine it.

The tools are here; the rest is up to you.

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Inbound Marketing Tool FAQs

Q. What Is Inbound Marketing?

Inbound marketing is the practice in business of attracting customers by offering quality resources and content, driving customers or clients to you with various methods, as opposed to advertising outwardly. 

Q. What are Inbound Marketing Examples?

Many businesses employ marketing automation tools to optimize the sales funnel and conversion process to be as frictionless and effortless for the customer to find the answer they need and obtain the solution from the business.

SEO and social media are often part of any inbound marketing conversation.

Whereas with outbound marketing, also known as interruption marketing and including practices like traditional advertising, the marketer engages in tools and channels to reach a customer who may not be looking for the business’s solution. This is legacy marketing at its best and is being swept away in the age of “digital transformation”.

Let’s take a look at some real-life examples to answer the question “What is inbound marketing?”

Search Engine Optimization

SEO: This is the obvious inbound marketing example. By utilizing content marketing to write informative and helpful blog articles, you can stay on friendly terms with Google’s algorithms.

Content Marketing

Similar to the aforementioned blog articles, you want to provide valuable content across multiple channels. 

Establishing a trusted source of valuable content builds your re-engagement lists including SMS and email. 

Social Media Marketing

A multi-channel inbound marketing strategy includes your social media. Social media campaigns should tie in with your overall inbound marketing strategy. 

To put it simply, you should give away the goods in resources and data and processes and when you do, you won’t even have to ask prospects to buy — they are going bananas eagerly waiting for your solutions!

Q. What Is Inbound Marketing Software?

What is inbound marketing software? Inbound marketing software includes a variety of apps available to businesses to help generate leads, nurture prospects, remarket, and close more deals.

The magic is in the technology — why use outdated methods when we have new tools that work exponentially better? These 30 essential inbound marketing tools of 2021 will give you something to grind your inbound teeth. 

Whether you are a seasoned lead generating machine or still wet behind the ears, there is something in this list for everyone.

Q. What are inbound marketing tools?

Inbound marketing tools are software solutions that help attract, engage, and delight customers through content creation, social media management, SEO, and lead nurturing.

Q. Why are inbound marketing tools important?

They are crucial for creating meaningful, personalized interactions that build trust and authority, helping businesses attract and retain customers more effectively.

Q. How do inbound marketing tools improve SEO?

These tools enhance SEO by optimizing content, improving keyword targeting, and tracking page performance, making it easier for businesses to rank higher in search engine results.

Q. Can inbound marketing tools automate social media posting?

Yes, many inbound marketing tools offer features to schedule and automate social media posts across multiple platforms, saving time and maintaining consistent online presence.

Q. What is the best inbound marketing tool for email marketing?

HubSpot is widely regarded as one of the best inbound marketing tools for email marketing, offering extensive features for personalization, automation, and analysis.

Q. How do inbound marketing tools facilitate lead generation?

They provide features like landing pages, form builders, and call-to-action buttons to capture leads, alongside lead scoring and segmentation to prioritize follow-ups.

Q. Are there free inbound marketing tools available?

Yes, there are free tools available such as MailChimp for email, Canva for content creation, and Google Analytics for website performance tracking.

Q. How do inbound marketing tools assist with content creation?

These tools offer content management systems, SEO suggestions, and editorial calendars to help plan, create, and optimize content for target audiences.

Q. What role do inbound marketing tools play in customer relationship management?

They help in managing and analyzing customer interactions and data throughout the customer lifecycle, enhancing customer service and fostering loyalty.

Q. How can inbound marketing tools track ROI?

They track various metrics like website traffic, conversion rates, and customer acquisition costs, providing insights into the effectiveness and ROI of marketing campaigns.

Q. Can inbound marketing tools help with blog management?

Yes, many tools offer blog hosting and management features, including SEO optimization, content scheduling, and analytics.

Q. What is the significance of analytics in inbound marketing tools?

Analytics provide insights into campaign performance, audience behavior, and conversion tracking, enabling data-driven decisions for marketing strategies.

Q. How do inbound marketing tools benefit small businesses?

They offer cost-effective solutions for attracting and engaging customers, leveling the playing field with larger competitors by leveraging digital channels.

Q. Can inbound marketing tools integrate with CRM systems?

Yes, many inbound marketing tools offer integration with CRM systems, allowing for seamless data sharing and enhanced customer insights.

Q. How do inbound marketing tools support video marketing?

Tools like Vidyard and Wistia specialize in video hosting and analytics, helping businesses optimize their video content for engagement and conversions.

Q. What is the best inbound marketing tool for startups?

HubSpot offers a comprehensive and scalable platform ideal for startups, with free versions of its CRM, marketing, sales, and customer service tools.

Q. How do inbound marketing tools optimize landing pages?

They provide templates and A/B testing features to create and optimize landing pages for higher conversion rates.

Q. Are there inbound marketing tools focused on B2B companies?

Yes, tools like LinkedIn Sales Navigator are designed with B2B companies in mind, offering features to target and engage with business prospects.

Q. How do inbound marketing tools address mobile marketing?

They ensure content and campaigns are mobile-friendly and track mobile engagement metrics, crucial for reaching audiences on mobile devices.

Q. Can inbound marketing tools help with link building?

While primarily focused on content and engagement, some tools offer features or integrations that assist with identifying and managing link-building opportunities.

Q. How important is user experience in inbound marketing tools?

User experience is critical; these tools often include features to analyze and improve website usability and content accessibility to enhance engagement.

Q. What is the role of AI in inbound marketing tools?

AI is used for predictive analytics, content personalization, chatbots, and automation, making marketing efforts more efficient and personalized.

Q. How can inbound marketing tools improve customer service?

By using chatbots and automated messaging for instant responses, and customer feedback tools for insights into customer satisfaction and areas for improvement.

Q. Do inbound marketing tools offer project management features?

Some tools include project management features to coordinate marketing campaigns, track progress, and ensure team collaboration.

Q. How do inbound marketing tools contribute to brand awareness?

They enable consistent and targeted content distribution across various channels, increasing visibility and recognition of the brand.

Q. What is the impact of inbound marketing tools on conversion rates?

By optimizing each stage of the customer journey, these tools can significantly improve conversion rates from initial interest to final purchase.

Q. Can inbound marketing tools support podcasting efforts?

Tools like Anchor and Podbean provide podcast hosting and analytics, facilitating podcast creation and distribution as part of content marketing strategies.

Q. How do inbound marketing tools help with event marketing?

They offer features for event promotion, registration, and follow-up, integrating event marketing with broader inbound strategies.

Q. Are inbound marketing tools suitable for nonprofit organizations?

Yes, many tools have special pricing or features tailored for nonprofits, supporting them in fundraising, volunteer management, and community engagement.

Q. How do inbound marketing tools enhance content distribution?

By automating and optimizing the timing and channels of distribution, these tools ensure content reaches the right audience at the right time.

The post 30 Essential Inbound Marketing Tools of 2024 appeared first on Customers.ai.

As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. 

Let’s cut through the noise and dive straight into it. We’re not just talking about the next big thing – we’re talking real changes that are reshaping our industry. From leveraging cutting-edge AI to the loss of cookies to a focus on true personalization. 

I’ll walk you through the trends that are not just buzzwords, but game changers. So, grab your coffee, and let’s break down the marketing playbook for 2024.

What Are the Top Marketing Agency Trends for 2024?

At the heart of it, we are seeing 10 key trends in 2024:

1. Loss of Cookies
2. Privacy & Data Changes
3. Email Constraints
4. Purpose-Driven Marketing
5. Generative AI & Content Creation
6. Video Content is Still Here
7. AI-Based Personalization
8. Advanced Data Analytics
9. Agile Marketing 
10. Partnership Marketing

Let’s dive a bit deeper into each of these trends.

Marketing Agency Trend #1: Loss of Third-Party Cookies

Unless you’ve had your head buried in the sand, you are well aware of the “cookiepocolypse”.  

For years we’ve been talking about the removal of third-party cookies from major tech platforms.

Well, the time has finally come. 

Apple started blocking third-party cookies in 2023 and as of January 1, 2024, Chrome has began their phase out. Oh, and Microsoft is also deprecating cookies in early 2024.

What does this mean for marketing agencies?

Proving your value is about to get a lot harder.

So is campaign optimization.

For marketing agencies, the focus has to be on first-party data and more innovative attribution strategies. 

It really is a pivotal time for agencies to adapt and reinvent their methodologies, focusing on genuine connections and data integrity to stay ahead.

Marketing Agency Trend #2: Data & Privacy Changes

We’ve touched on privacy a lot here at Customers.ai (see Data Privacy Changes: A Must-Read Guide for Marketing Agencies).

The reason being, there have been A LOT of privacy and data changes that are impacting how marketing agencies do business. 

Last year we had the official switch to GA4. 

iOS 17 introduced Link Tracking Protection and the removal of Click IDs.

Then we had Meta announcing Ad Free Facebook subscriptions in the EU. 

On top of it, states passed privacy regulations at record pace. It’s a lot to keep up with! 

What does this mean for marketing agencies?

For a long time, marketing agencies were able to kind of roll with the punches when it came to privacy changes. 

Big changes like GDPR and CCPA made waves but overall they were fairly easy to adjust to. 

What we are seeing now is different. 

These updates are fundamentally impacting the way marketing agencies do business and it means that adjustments need to be made much quicker and innovation is not just necessary, but key. 

Marketing Agency Trend #3: Email Constraints

As of February 1, 2024, Google and Yahoo’s new email regulations will officially have launched.

If you aren’t super up to date on what this means, we did a deep dive sometime ago. 

The gist of it is that emails, especially from bulk senders, are about to be scrutinized at a much higher rate and deliverability is going to be a challenge if the right steps aren’t taken. 

Two main points to be aware of:

• Mandatory Digital Email Signing.  Senders with over 5,000 emails will need to use DomainKeys Identified Mail (DKIM) for digital signing. While this is already a best practice, non-signed emails are now treated more suspiciously. 

• New Complaint Rate Threshold. A complaint rate over 0.3% now poses the risk of being blocked. A complaint occurs when a user marks an email as spam, not when they unsubscribe. 

Along with the rollout of new email regulations, Google also rolled out a new AI email spam filter to better capture spam.

What does this mean for marketing agencies?

Email deliverability will become essential in 2024. With email providers cracking down on spam, there must be a focus on creating truly compelling messages that resonate with audiences.

It also means moving away from cold email tactics and toward warm leads. 

Why target people who have never heard of you when you can reach those who are already interested?

That’s where Customers.ai comes in. Our Website Visitor ID X-Ray Pixel captures the names and email addresses of those visiting your website. 

Think about it – even with a cart abandonment solution, you only capture people if they’ve put in their info. With website visitor identification, you can capture 10-20x the number of people! Perfect for remarketing cart abandonment emails. 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Marketing Agency Trend #4: Purpose-Driven Marketing

According to a study by Deloitte, over 25% of consumers walked away from a brand that they interpreted as insensitive. 

Customers want to feel good about who they are doing business with and they want to do business with companies who stand for something. It’s part of the reason people love REI!

What does this mean for marketing agencies?

What makes your client’s unique? How are they helping people? Once you understand that, take that service and shoot it to the moon — get micro, get focused, and amplify your “here to help” messaging for better brand loyalty. 

Marketing Agency Trend #5: Generative AI & Content Creation

Just like cookie deprecation, AI is not a thing of the future…it is here. And it’s already being used by big companies and major ad agencies.

According to Reuters, WPP, the world’s biggest advertising agency, is working with consumer goods companies including Nestle and Oreo-maker Mondelez to use generative AI in advertising campaigns.

Additionally, Authority Hacker’s AI survey showed that 85.1% of AI users use the technology for article writing and content creation.

The point? AI is here and whether you agree with it or not, it’s being used to create marketing and advertising content.

Image Source: Lady Smith News

What does this mean for marketing agencies?

AI opens tons of doors for marketing agencies and can certainly help improve efficiency in the content production process. 

The key is to keep the human element at the core of the messaging and avoid falling into the trap of publishing the bland, generic content that AI tends to put out. Oh, also fact checking.

While AI can put out some great content, it’s not an expert and it requires fact checking.

At the end of the day, marketing agencies need to be experimenting with AI if they want to stay ahead of the game.

Marketing Agency Trend #6: Video Content is Still Here

Has video made every trends list for the past 10+ years? Yup. 

Do we still need to include it? Yup.

Here are a few stats from Hubspot’s Video Marketing Survey:

• In 2023, people watched, on average, 17 hours of online videos per week
• People are 52% more likely to share video content than any other type of content
• 75% of viewers watch short-form video content on their mobile devices

Video isn’t going anywhere, yet marketers still aren’t using video as much as they could be. According to Sprout Social, only 35% of marketers anticipate utilizing YouTube in the next 12 months.

What does this mean for marketing agencies?

Video presents a huge opportunity for marketers and brands. Consumers are spending their time watching online videos making it the perfect place to put your ad. 

That being said, it’s important to put your ad where it will be seen. Consumers have become really good at avoiding ads, which could result in wasted spend. 

Image Source: Marketing Charts

If you are looking to get started in video, start small. Create a video for the blog or for the help section. Create short videos for social and see how your audience responds.

Like we said earlier, video isn’t going anywhere so it’s time to figure out how to make it work for you.

Marketing Agency Trend #7: AI-Based Personalization

As a marketer, the dream is personalization – serving really specific ads to individuals. 

Unfortunately, with the privacy changes we mentioned above and previous ones not mentioned, this is becoming harder and harder, especially in the ads space. 

AI is changing that. 

According to a Twilio report, 92% of businesses surveyed are using AI-driven personalization. 

What does this mean for marketing agencies?

With AI, marketers are able to actually craft hyper-personalized content, especially in email campaigns. 

And this level of personalization goes beyond just using a customer’s name – it’s about creating content based on behaviors, preferences, purchase history, and more. 

The payoff for agencies is clear: enhanced customer engagement, higher conversion rates, and more meaningful brand interactions. 

[Check out the Customers.ai AI Email Writer] 

Marketing Agency Trend #8: Advanced Data Analytics

Thanks to the privacy changes we’ve noted a few times and Google’s shift to GA4 (boo!), 2024’s marketing scene is seeing a surge in advanced data analytics, powered largely by Generative AI. 

Marketers are being forced to get crafty when it comes to attribution – this includes using sophisticated tools to sift through data and glean deeper insights into consumer preferences and behaviors. 

Image Source: Marketing Evolution

It’s important to note, this shift is not just about adapting to new privacy norms; it’s about turning a challenge into an opportunity to understand audiences on a more nuanced level. 

What does this mean for marketing agencies?

Agencies are now able to predict trends, tailor marketing strategies, and create more relevant content thanks to these more advanced data platforms. 

For example, a retailer could use these insights to predict upcoming fashion trends, aligning their marketing campaigns more closely with consumer interests. 

The key is to not dwell on what once was but instead focus on what can be. 

Marketing Agency Trend #9: Agile Marketing

It may be a stretch to call marketing agility a trend, as at first blush it seems more like a necessary survival skill. However, marketers are uniquely positioned to leverage digital tools and technology better than most.

When the world throws you a pandemic or mass social unrest, you’ve got to make quick changes to stay relevant in the marketplace. Your consumers’ needs ebb and flow like the tide and you’ve got to be the lifeboat on these choppy seas of change. 

A great way to keep pace is by having an omnichannel approach to marketing where you can keep tabs on all of the different channels from a single dashboard or platform. 

Image Source: Triple Whale

What does this mean for marketing agencies?

We know how fast things move and that has never felt more relevant than this year. 

Marketers need to ensure they are staying up on trends and adapting to changes as quickly as possible.

It means being proactive vs. reactive and ensuring you have the tools and technology you need to be successful. 

For example, consider adding more cross-channel marketing tools to your tech stack this year to both delight your clients and improve your agency’s internal efficiency.

Marketing Agency Trend #10: Partnership Marketing

Every industry is looking towards fractional solutions in various applications. When it comes to marketing — combining forces with other successful or driven marketing agencies is better all around. 

Here at Customers.ai, we have had some really great partner-driven campaigns. For example, just this past December, we did an event with our partners at Semrush to announce our product integration:

What does this mean for marketing agencies?

Partner marketing opens up opportunities you wouldn’t have otherwise. Not only will your agency become more scalable and able to take on more work but also you can focus on your expertise. 

Find partners that complement you and share similar target markets as your business. 

Remember, there are many different “partner marketing” models, but you’re basically outsourcing anything you haven’t mastered and freeing yourself up to become the master of all things.  

What Is The Biggest Trend In Agency Marketing? 

For 2024, the big trend is going to be across many verticals — being kind, being real, and being helpful. 

It might sound mushy but we’re quickly approaching a time where brands have to take a stance. Then, they have to stick to it and beat that drum until you and your clients are excited about what you believe in. 

While you might still be reeling from all of the changes in the marketing industry in recent years — stop monkeying around and start brainstorming new ways of doing things to maintain your marketing agency’s competitive edge. 

Want an extra advantage? Try Customers.ai for free and 10x your campaign performance!

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Marketing Agency Trend FAQs

Q. What are the latest trends in digital marketing for agencies?

Current trends include increased use of artificial intelligence, personalized marketing, and a focus on data-driven strategies.

Q. How are marketing agencies adapting to changes in social media algorithms?

Agencies are focusing on creating more engaging content, utilizing stories and live videos, and leveraging influencer partnerships.

Q. What role does data analytics play in modern marketing agencies?

Data analytics is crucial for understanding consumer behavior, measuring campaign effectiveness, and guiding decision-making processes.

Q. How are marketing agencies integrating AI into their strategies?

AI is used for predictive analysis, customer segmentation, personalization, chatbots, and automating repetitive tasks.

Q. What is the significance of video marketing in current agency strategies?

Video marketing is increasingly important for engagement, with a focus on short-form videos, live streaming, and interactive content.

Q. How important is content marketing for agencies today?

Content marketing remains a key strategy, focusing on creating valuable, relevant content to attract and retain a clearly defined audience.

Q. What are the emerging trends in email marketing for agencies?

Trends include automation, personalization, segmentation, and integrating interactive elements in emails.

Q. How are agencies using SEO in current digital marketing strategies?

Agencies focus on voice search optimization, mobile-first indexing, and user experience as key elements of SEO.

Q. What is the role of influencer marketing in today’s agency strategies?

Influencer marketing is used to build brand authenticity and reach target audiences through trusted voices in various industries.

Q. How are marketing agencies tackling privacy and data protection?

Agencies are emphasizing transparency, compliance with regulations like GDPR, and ethical use of consumer data.

Q. What trends are shaping mobile marketing in agencies?

Trends include the increasing importance of mobile optimization, location-based marketing, and mobile apps for personalized experiences.

Q. How is user experience (UX) influencing marketing agency strategies?

UX is crucial for customer satisfaction, with a focus on website design, ease of navigation, and providing a seamless user journey.

Q. What are the trends in programmatic advertising for agencies?

Trends include the use of AI for real-time bidding, increased focus on transparency, and leveraging first-party data.

Q. How is augmented reality (AR) being used by marketing agencies?

AR is used for creating immersive brand experiences, interactive advertising, and enhancing online shopping experiences.

Q. What role does sustainability play in marketing agency trends?

Agencies are increasingly focusing on sustainable practices, eco-friendly campaigns, and promoting corporate social responsibility.

Q. How are chatbots transforming agency-customer interactions?

Chatbots are used for improving customer service, providing instant responses, and automating simple tasks.

Q. What impact is voice search having on marketing agencies’ strategies?

Agencies are optimizing content for voice search, focusing on conversational keywords, and ensuring mobile compatibility.

Q. How are agencies leveraging interactive content?

Interactive content like quizzes, polls, and interactive videos are used to engage users and provide personalized experiences.

Q. What are the trends in omnichannel marketing for agencies?

Omnichannel marketing focuses on creating a seamless customer experience across all channels and touchpoints.

Q. How are agencies addressing the need for marketing automation?

Agencies are implementing automation tools for efficient campaign management, lead nurturing, and analytics.

Q. What trends are impacting local SEO strategies in marketing agencies?

Key trends include optimizing for local search queries, focusing on local listings and reviews, and localized content.

Q. How is the gig economy affecting marketing agencies?

The gig economy is leading to more freelance and contract work, providing agencies with flexible staffing options.

Q. What is the significance of micro-moments in agency marketing strategies?

Micro-moments involve targeting customers at the exact moment they need a service, focusing on intent-driven marketing.

Q. How are agencies using predictive analytics?

Predictive analytics is used for forecasting trends, customer behavior analysis, and optimizing marketing strategies.

Q. What are the challenges faced by marketing agencies in adapting to new trends?

Challenges include keeping up with rapidly evolving technology, skill gaps, and aligning new trends with client objectives.

The post 10 Marketing Agency Trends You Should Know About in 2024 appeared first on Customers.ai.

Do you have time to research and find out which tools will upgrade your marketing game? 

No, you don’t. 

We did it for you! You’re welcome. 

We are always on the lookout for the most innovative and best agency software and tools to help with your marketing agency growth.

Are you ready to scale? Or do you need to reevaluate your current marketing tools stack and workflows to improve efficiency and cut costs?

According to the ‘Marketing Technology Landscape Supergraphic’ list by Scott Brinker, there are over 8,000 marketing tools, all of which can be considered on your quest to find the best marketing tools & agency software.

Let’s narrow down the field on your own with the process of elimination. See the areas where you most need marketing agency software, and then keep digging until you find the one that best suits your needs. 

To Help You Select The Best Tools, Start With These Foundational Questions

• What are Marketing Agency Software and Tools?
• How are the Marketing Agency Software and Tools Divided?
• The 40 Best Marketing Agency Software and Tools!

Let’s dive straight into it!

What Are Marketing Agency Software And Tools?

Whether you are a small to medium scale organization or you run on an enterprise-level, you need the help of some software or tools. 

While there aren’t too many Swiss army knives like Customers.ai’s OmniChat out there, these software or tools will help improve the performance and increase the efficiency of manual and repetitive tasks. 

And we know that you know there are many such tasks in the marketing profession. 

As mentioned above, there are thousands of tools and software, but not all of them would fit your company’s puzzle. Find the missing piece here!

How Are The Marketing Agency Software And Tools Divided?

From a 10,000 ft. view, the 40 best marketing agency software and tools we are going to explore can be divided into the following six groups:

1. Content Marketing Tools
2. Analytics Tools
3. Project Management Tools
4. Design Tools
5. Email Marketing Tools
6. Social Media Platforms

The 40 Best Marketing Agency Software & Tools

What might be working the best for your competitor’s organization or even your friend’s agency might not work well for you. 

Here are a few guidelines to follow that will help you select the marketing agency software and tools that will bring the most benefit to your business. 

How To Select The Right Marketing Agency Software

Ask yourself the following questions to help determine which tools will fit your needs best. 

1. Is the customer service supportive and readily available? There’s nothing worse than a pressing issue and having to wait days for a response. 
2. Is the tool user-friendly? Don’t invest your resources in a tool that everyone on your team can’t quickly figure out. Productivity is the key to profitability. Time is money, right? 
3. Is it agile enough? Everything is always changing, fast. How will the tool change over time? Are the developers regularly releasing updates and adding new features? Don’t waste time on something that will be stale and cumbersome in a year or two because it comes from lazy developers.
4. How much customization do you need? Do you need a client-facing view? 
5. Is it easy to collaborate with your current team setup and workflows? Can it improve workflows or eliminate a bottleneck somewhere in your processes? 
6. Does it integrate into other marketing agency software and tools you depend on? API-friendly?
7. What will your customers or clients gain from you implementing this new software? 
8. What is the primary objective? What’s the point? 
9. Is there going to be a learning curve for you or anyone on your team? 

With these questions in mind, you will make a better-informed decision about which trials to sign up for and which to skip.

Best Marketing Agency Software for Content Marketing

1. Customers.ai Cookieless Facebook Ad Pixel

The best marketing agency software to restore and ramp up ad retargeting campaigns

With Customers.ai, you can capture website visitor data, create audiences, and send it directly to ad platforms, including Meta.

See 2-3x higher conversion rates by leveraging your first-party data in a privacy-compliant manner, far surpassing Facebook Advantage+ or interest-based ad targeting methods.

Boost your retargeting capabilities, get more leads, close more sales, and create a better customer experience! 

2. SEMrush

Optimize your content for search with the best marketing agency software for SEO research

This is a fantastic tool for tracking keywords, analyzing competitors keywords, view backlinks, and more! SEMrush is one of the best SEO tools available for marketers. 

3. Ahrefs

Know all of your SEO metrics

Another epic SEO tool right up there with SEMrush and Moz. 

Don’t pass Ahrefs without trying their backlink checking and site audit. 

Start driving more organic traffic to your site with a little research.

4. Customers.ai Consumer Directory

The best marketing agency software for finding intent-based leads

The Customers.ai intent-based Consumer Directory can help you not only enrich leads data but also build your ad retargeting audiences with customers who fit your ICP.

Consumer Directory helps marketers by offering focused functionalities including:

• Targeted Consumer Profiles: Detailed and segmented consumer profiles to help marketers tailor their strategies and messages effectively.
• Behavior Insights: Insights into consumer behavior and preferences, enabling more personalized and effective marketing campaigns.
• Easy Integration: Seamlessly integrates with various marketing and sales tools, enhancing data-driven decision-making and campaign management.

5. Grammarly 

Dodge spelling and grammar mistakes

Don’t let your content marketing, chat blasting, or ad campaigns suffer a single typo with Grammarly. 

It’s a sweet tool with browser extensions to check your emails as you type and more. 

6. SE Ranking

Rank your keywords efficiently

A comprehensive SEO tool built with SEO agencies in mind. 

SE Ranking offers highly accurate keyword rank tracking to SEO/PPC competitive research, website audits, backlinks, and more. 

It has a slick interface with tons of historical data access and insights. 

7. KWFinder

Find organic and effective keywords fast

KWFinder is a handy SEO tool for researching long-tail keywords to inform your overall SEO strategy. 

8. BuzzStream

The best marketing agency software for influencer outreach

Another great tool for email outreach, email list and link building.

9. Content Snare

Create content while collaborating with your clients

This is a great solution for marketers who feel like they are constantly twisting their client’s arms to send them content. 

Get out of email inbox limbo and collaborate with your clients on Content Snare. 

10. Customers.ai Customer Journey Insights

The best marketing agency software for tracking the customer journey across your website  

Track your website visitors across different pages and workflows and build audiences based on those signals.

Customers.ai’s Website Visitor ID X-Ray Pixel allows you to track the journey of every new contact you generate. Even better, setting it up is super simple. 

1. Add the Pixel to every page on your site. This ensures that you can track the whole journey. If a page doesn’t have our X-Ray Pixel on it, you won’t be able to see whether a customer visited that page or not. 
2. Click on your My Leads tab. 
3. Click on the contact. 
4. See their whole Customer Journey, including which pages they visited, the order of the pages they visited, which emails they’ve received, and what they did after they received the email! 

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

11. Keywords Everywhere

PPC keyword research browser extension

Simplify your keyword research with the Keywords Everywhere browser extension. 

When you eat and sleep SEO, you truly do see keywords everywhere, and this app helps too. 

12. Moz Pro

Get fast SEO analysis 

Moz is another great tool that has long been compared against SEMrush and Ahrefs as some of the best SEO analysis tools. 

Different strokes for different folks, which is your favorite? Tell us why in the comments below! 

13. Leadfeeder

Don’t let any leads go to waste

There is something incredibly satisfying about knowing who is looking at your website at any given moment. 
Imagine seeing a rep or exec from the gorilla-sized prospect you’ve been pursuing actively checking out your website! Call them! Message them! Go, go, go!

And what about your social media page visitors? Engage with them too! Engage, engage, engage! 

“Simplify, simplify, simplify!” – Henry David Thoreau

Best Marketing Agency Software for Analytics

14. Google Analytics 

Know your analytics like the back of your hand

You can glean enough information from a basic knowledge of Google Analytics to satisfy most client needs. However, are the dedicated data nerd that like to dig deeper? 

Google Analytics is a powerhouse and deserves to be near the top of any marketing agency software and tools list. 

15. Nuvi – Get real-time insights and data visualization

This is a fun tool, aesthetically speaking, and analytically speaking. 

It can analyze your social media as good as any other tool, and it makes pretty graphs, what’s not to love? 

It has a slew of other social media features as well, fighting to be a comprehensive social tool. 

16. IntentData.io – Increase your outbound sales with actionable data

Increase your chances of conversions and inform your outbound and direct response marketing efforts with deep data analytics. 

Best Marketing Agency Software for Project Management

17. Google Workspace (Formerly G Suite) 

Collaboration and communication in one

G Suite has been a strong and competitive option for any size organization looking to digitally transform. 

It recently underwent a rebranding and is now Google Workspace.

Whether you were a brick-and-mortar agency before and need to go remote fast or you’ve been fully digital since day one, it couldn’t be easier to store your data, collaborate, and create than with Google Workspace. 

Two thumbs up! 

18. HubSpot Marketing – Track your funnel’s top 

HubSpot has been killing it at inbound since way back when they coined the term “inbound marketing”. 

It’s no surprise that the HubSpot Marketing platform has a robust set of features that deserve an article dedicated to solely utilizing and glorifying it. 

19. Jira – For increased agility while managing your projects

If you are in software development or your agency is associated with it in any way, you know about Jira. 

Keep those agile projects humming along quickly with this slick platform for project management. 

20. PandaDoc – Create proposals and track them

Keep your sales process simple and organized with PandaDoc. 

This smart software offers proposal and contract templates, e-signing, payments, and more. 

21. Skype – Best video calling for business meetings

This one is a hot debate leftover from the 2020 office exodus due to the pandemic.

Either you love the video calls or you hate them, but they aren’t going away anytime soon. Skype is a great option for high quality video meetings amongst other competing apps. 

A big benefit to Skype is the Microsoft integrations. If you are already on a Microsoft Teams and Office 365 setup, this is a logical alternative choice outside of what Teams already offers. 

22. Samepage – Get the entire team working cohesively on a project

A great option for project management when it comes to collaborating on a shared project. 

23. Teamwork – Handle all multifaceted project management scenarios

Which came first, Monday or Teamwork? It doesn’t matter, even if they are riffing off each other (nothing is sacred in marketing land, mwahaha) they each offer a unique project management platform.

Compare the features and decide which better suits your agency’s needs. 

24. Basecamp – Everything for project collaboration and management

Another project management powerhouse, Basecamp is great for any size organization. 

If you aren’t a fan of the Jira, Trello, and ClickUp board layout then Basecamp may better vibe with your tribe. It relies on notifications (lots of notifications if you don’t adjust your settings, warning!) to collaborate and comment threads. 

It’s a powerful beast of an app and you could get lost easily without some guidance. 

25. Slack – Simplify your team’s communication

This is a must-have for collaboration amongst remote and distributed teams. Slack has tons of cool chatbot features and options built in. 

Did you know that you can integrate Customers.ai with Slack? YES! 

There is a lot of fun to be had with a plethora of options but for now try sending notifications into a specific Slack channel whenever Customers.ai captures a new contact. 

26. HubSpot CRM + Sales Pro – Keep an eye on your sales pipeline

The marketing agency software and tools that HubSpot offers within their free CRM is pretty epic. Every marketer has used it at some point in time, whether they wanted to or not. 

Clients love it, marketers love it, and Larry Kim loves it! 

27. Loom – Create and send screen recordings super fast

It’s not only fun to use, but it makes you look pro! 

Loom automatically uses the picture-in-picture of you (if you want to show yourself) while your recording a screencast. 

We love using Loom for internal training and onboarding resources. 

28. Calendly – The easiest way to book meetings

Generate a custom link that takes your prospects or clients to a calendar that integrates with all of your other calendars to provide accurate availability. 

Create a gap or time cushion between meetings to avoid overlaps or to have a moment of zen between closing unicorn deals. 

29. ClickUp – Strong project management for free

This is a feature rich PM tool, holy cow! 

If you need flexibility and customization galore, ClickUp is the way to go.  ClickUp is a highly scalable tool that will grow with you, keep your team accountable and productive. 

30. Drip – The best marketing agency software & tool for swift marketing automation

Automate your customer’s journey with Drip. 

We like drag and drop workflow builders at Customers.ai. This tool is reminiscent of our very own visual chatbot builder or Zapier (which easily integrates with Customers.ai by the way). 

Best Marketing Agency Software for Design

31. Ceros 

The best marketing agency software to create interactive ebooks, infographics, and landing pages

This is a fun cloud-based tool for marketers and designers looking to create code-free immersive content. We think it’s worth a look! 

32. Fotor – Who doesn’t like a free online photo editing tool?

Fotor is a fantastic online photo editing tool with powerful features.

It also makes it super easy to collaborate with other photographers or editors around the world. 

33. BrowserStack – Offers cross-device and cross-browser testing 

A really cool app to test out your website, app, or software on 2000+ devices and browsers. 

Measure twice, launch/rollout once! 

Best Marketing Agency Software for Email Marketing

34. Seventh Sense

Send your emails at the perfect time

If you are looking to take your email marketing to the next level, Seventh Sense might be a good tool for you.

Know exactly when to send and automatically personalize it with the power of AI. 

35. Beacon

The best marketing agency tool for speedy ebook lead magnet creation

This is another excellent option for growing your email lists, specifically with ebooks, a pretty effective lead magnet. 

There are many ways to utilize ebooks in marketing, but most notably for building an email list. 

36. Right Inbox – Turn your Gmail account into a personal CRM

A handy little tool, probably most suitable for the solopreneur or freelancer. Right Inbox basically adds all of the features to Gmail that a marketer would want but Gmail was missing.

But a startup or small agency could enjoy enormous benefits of utilizing a CRM in your Gmail account.

MacGyver your email into a full blown CRM tool, sweet! 

Best Marketing Agency Software for Social Media Platforms

37. Oktopost

Generate leads via social media

A fairly new contender, Oktopost came out the same year as CoSchedule and some other social media management platforms. 

They continue to make upgrades that makes this social scheduler and all-in-one social management tool worthy of your consideration.

38. AgoraPulse Social Media Management Software

Agorapulse is an all-in-one dashboard for social media management that simplifies the understanding of social media metrics.

AgoraPulse has great monitoring and engagement capabilities, giving you audience insights and a way to take advantage of otherwise missed opportunities.

Additionally, AgoraPulse has lots of options to build a pipeline for your content calendar, allowing you to store unlimited posts tied to particular themes, and queue them up for publishing.

39. Iconosquare Social Media Analytics & Management

Iconosquare is one of the leading analytics and management platforms used by agencies and social media marketers.

Agencies use Iconosquare to help their clients manage their social media accounts. (Instagram, Facebook, Twitter and LinkedIn are available).

Some of the best features for agencies on Iconosquare are:

• In-depth analytics to understand their clients’ audience for increased account growth and engagement.
• Easy reporting – easily report the performance to your clients thanks to branded PDF reports at the click of a button.
• Multi profile management – report and analyze the social media performance of multiple social media profiles and content for your clients from one dashboard.
• Automatic scheduler – save time by setting and forgetting your content in advance.
• Scheduler collaboration – facilitate collaboration with your clients or your team by sharing your scheduler calendar with external approvers.

40. SocialBee Social Media Management

SocialBee is a comprehensive tool designed for the seamless management of your social media profiles. With this platform, you can schedule and automate posts and receive assistance in creating a tailored social media strategy. 

Monitor key performance metrics such as engagement and follower growth, and efficiently handle messages, comments, and mentions—all from a unified interface.

For agencies overseeing multiple accounts, SocialBee enables the organization of clients’ dashboards into distinct workspaces for a more structured approach. Collaborative efforts are facilitated through features like assigning roles to team members, obtaining content approval from clients, and leaving notes on posts for effective communication.

Out With The Old, In With The New

In marketing, you have to always be on the lookout for better ways of doing things. 

It’s an industry that lends itself to innovation, especially with automation. 

Are you still using your legacy systems and processes? If you want different results you’ve got to try something new. 

With Customers.ai, you can start capturing website visitors, giving you larger ad audiences and helping you turn visitors into leads. It’s free to try and no credit card is required. Give it ago!

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

Important Next Steps

The post The 40 Best Marketing Agency Software & Tools appeared first on Customers.ai.

We’ll cover these SMS marketing essentials:

• What is SMS marketing?
• Benefits of SMS marketing
• How is SMS marketing done?
• Does SMS marketing work?
• SMS marketing best practices

What is SMS marketing?

Short message service (SMS) marketing is a type of opt-in marketing where businesses send promotions to customers through text messages. Thus, SMS marketing is also called text message marketing or text marketing.

Similar to email marketing, SMS marketing involves growing the business’s SMS subscriber list, sending promotional campaigns to subscribers, and analyzing how SMS campaigns performed to support business objectives, like leads or sales generated .

My crystal ball says that if you’re looking into SMS marketing, you already observed the power of a text message to reach and influence its target audience.

A well-timed text message can remind you of an important appointment, or get you excited about a discount you earned, or a sale happening at your favorite brand.

So no surprise that 54% of customers say that they are interested in receiving text messages from businesses.

What IS surprising is that only 11% of businesses are doing SMS marketing today.

That’s a customer communication gap that marketers can fix in 2022. 

And see their lead generation, customer acquisition and retention goals met as a result.

It’s easier than ever to launch a productive SMS channel with the marketing automation tools available today.

SMS text message marketing is a savvy way to build deeper connections with your customers on a one-on-one basis. 

In practice, businesses use SMS marketing for: 

• Blog promotions
• New product announcements
• Sending discounts or coupons 
• Operating a loyalty program 
• Updating customers on orders

If you want to send images, videos, or GIFs in your text messages, you’ll actually use “multimedia message service,” or MMS. The biggest difference between SMS and MMS messages is that MMS requires more data to send messages, so it costs a little more to send an MMS compared to an SMS text-only message. 

Types of SMS marketing

You can think about SMS marketing messages in two categories — the transactional messages that help customers get info about an existing purchase — and promotional messages that support an upcoming purchase. 

Transactional SMS: Generally, brands use transactional SMS as an avenue for delivering customer service. With transactional SMS, you send very short, factual messages to customers, usually about their orders. This includes messages about: 

• Receipts or invoices
• Loyalty program points
• Shipping and tracking information 

Promotional SMS: The goal of a promotional SMS message is to market to your subscribers. The point is to build brand or product awareness that triggers a purchase. 

With promotional SMS marketing, you can get in touch with subscribers for: 

• Product launches 
• Events 
• Discounts and coupons
• Collecting feedback 
• Abandoned cart follow-ups 
• Sending valuable content, like tips and how-to guides

The benefits of marketing through SMS

There are so many benefits of marketing through SMS. Here are a few:

• SMS is an owned channel. When you market yourself on Facebook or Instagram, you don’t have control over your customer data. SMS marketing is an owned channel where you have control over your messaging, information and customer data. 
• SMS is fast. 60% of shoppers read SMS messages within five minutes. Instead of waiting all day for customers to check their email, SMS marketing gives you an immediate connection with shoppers. 
• SMS has best-in-class open rates. Only 20% of people who receive your emails will actually read them, while the data shows that 98% of people read their text messages.
• SMS gets more responses. Need to engage people in a conversation? Consumers reply to 45% of SMS marketing messages. Since SMS marketing is more conversational and casual, people tend to interact with it more than other channels of distribution. 

How is SMS marketing done

Ready to learn how to do SMS marketing? 

You can start promoting your business with text message marketing in as few as 5 minutes. 

Step 1: Generate SMS subscribers

Some ways to grow your SMS subscriber list are:

• Existing customer list: Upload phone numbers as a CSV in Customers.ai
• Instagram, Facebook and web chat convos: Ask fans for their phone number when they are chatting with you in other texting channels
• Special offer website pop-up: Convert website traffic into SMS subscribers that you can reengage with promotions

Those are just a few ways to add to your SMS audience reach.

To accelerate your SMS audience growth, read How to Get More SMS Subscribers: +15 Irresistible SMS Opt-in Strategies to Grow Your List. 

Step 2: Set up a nurturing SMS welcome drip sequence

Text message “DRIP” to the U.S. phone number +16174335511 (only works in the U.S. and Canada) and you’ll see an SMS drip campaign in action.

To set up your own, go to Campaigns > Drip Campaigns > Create New Drip Campaign.

Next, name the campaign, select the platform this drip campaign will send through (your options are SMS, Instagram DM and Facebook Messenger), and set the schedule that the messages will send (days of the week and ranges of hours in the day).

Last but not least, indicate the timing of the message (how long after the contact triggers the drip should they receive the message) and add the content (images, text, tags and more) to the text message campaign. You will see a preview of the text message too!

You can add as many time-delayed messages to the drip sequence as you’d like, and test how the messages are engaged with and how longer sequences impact sales and conversions.

Does SMS marketing work?

SMS delivers high engagement and effective sales driving capabilities from SMS marketing automation.

In other words, SMS marketing works. And SMS marketing automation platforms for list growth, campaign sending and tracking makes automation building available to non-coding marketers and revenue stakeholders. Businesses of all sizes taking advantage of SMS marketing today.

A Customers.ai client in the travel and hospitality industry is leveraging Customers.ai’s SMS re-engagement tools to drive bottom-of-funnel sales and has seen 17X ROI from the campaigns, driving over $1 Million resort bookings in just 6 months.

SMS marketing best practices

Here are the SMS marketing best practices to start you on the right path. The FCC has a few rules for SMS marketing, and there are tips and best practices that can generate better results and engagement. 

1. Know the rules

SMS marketers should familiarize themselves with CAN-SPAM and TCPA to comply with U.S. federal regulations. This usually means: 

• Setting up confirmed opt-in
• Following the FCC’s rules if you’re running a contest
• Identifying yourself
• Allowing people to unsubscribe by responding with “STOP” (most of the phone carriers will already take care of this for businesses)

Using a compliant SMS marketing platform will help you by taking care of some of the rules (like automatic unsubscribe and automatic opt-in confirmation messages.

2. Send an immediate welcome text

As with email marketing, in SMS marketing it’s important to welcome new subscribers to your SMS updates with a short text that makes it clear what to expect. This sets expectations and reduces complaints.

When someone opts in to SMS messaging through Customers.ai, Customers.ai will automatically send the new subscriber a welcome text message, which a marketer can customize.

Best practice is to use the welcome message to llet the subscriber know what type of content they’ll receive, how frequently, and that they can unsubscribe at any time.

3. Watch your timing

How often should you send a promotional text message to your audience?

Send one message a week to start and see how your audience responds. Watch the metrics like unsubscribes and link clicks and other engagement signals to test your optimal messaging frequency.

It’s also important to watch when you’re texting customers. 

Customers.ai will allow you to schedule SMS text message blasts at a certain time of day, either based on your timezone or your recipients’ time zone.

Drip campaigns, or automated SMS message sequences, can be set to send within certain hours of the day and days of the week.

Don’t message your subscribers in the middle of the night!

4. Send something of awesome value

Don’t send SMS messages just for the sake of it: Share something valuable with your subscribers. This is the key to keeping people on your list for the long term. Instead of sending overly promotional or spammy messaging, entice subscribers with:

• Exclusive, SMS-only deals
• Surprise coupons
• Links to how-to videos
• Influencer collaborations

For more text message blasting best practices, check out the guide How to Send a Text Message Blast.

Start your business’s SMS marketing service

You started the journey asking “What is SMS marketing?” and ended knowing the value that SMS marketing offers to businesses, agencies, influencers to interact with their audiences and deepen relationships.

Of course, SMS marketing is much easier if you use a trusted platform.

Customers.ai helps agencies, influencers, and brands automate their SMS marketing to create relationships at scale.

Apply to let Customers.ai build your first SMS campaign and send it to up to 1,000 of your SMS contacts! Your business will see amazing ROI — we guarantee it!

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Hoy te traemos una guía para ayudarte a escribir las mejores líneas de apertura de un correo electrónico para todas las tareas profesionales que debas realizar.

El correo electrónico es una de las formas más destacadas y universales de mantenerse en contacto.

Tanto si quieres dirigirte a un cliente existente, a un nuevo cliente potencial, a los empleados, a un nuevo jefe o a una correspondencia comercial, los correos electrónicos son un fantástico canal de comunicación de re-engagement, junto con otros canales de re-engagement como los mensajes de texto y Facebook Messenger.

Cuando hablamos de las mejores líneas de apertura de correo electrónico, nos referimos a líneas de apertura de correo electrónico y líneas de asunto que:

• Consiguen más aperturas
• Obtienen más respuestas
• Impulsan los resultados positivos hacia tus objetivos empresariales

Buenas noticias. NO es necesario que tengas ninguna educación formal en el campo.

Esta guía te ayudará con algunas líneas de apertura de correo electrónico de probada eficacia.

¡Escribe tus correos electrónicos con astucia y comprueba el poder que tienen! También puedes utilizar las herramientas de email marketing para potenciar tu campaña.

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¿Cómo se empieza un correo electrónico profesional?

¿Buscas algunas de las “mejores líneas de apertura de correos electrónicos en el trabajo”? Te debes a ti mismo algo mejor que un “espero que estés bien”, y nosotros te ayudaremos a lograrlo.

Si alguna vez has recibido estos correos electrónicos, estamos seguros de que sabes a qué nos referimos.

Por ello, ¡te traemos algo que sin duda te gustará!

Las mejores líneas de apertura de un correo electrónico si estás haciendo un seguimiento

1. Según nuestra conversación telefónica…
2. Solo quiero saber sobre…
3. Para seguir nuestra conversación…
4. Como comentamos, …
5. ¿Serías tan amable de proporcionar una actualización sobre…
6. Me pongo en contacto contigo en relación con…
7. Quería volver a darle la vuelta a…
8. Quería hacer flotar esto en la parte superior de tu bandeja de entrada…

Las mejores frases de apertura de un correo electrónico si estás en un estado de ánimo formal

1. Buenos días…
2. Buenas tardes…
3. Buenas noches…
4. Espero que la pandemia no haya sido demasiado dura contigo…
5. Espero que estés bien en estos tiempos tan interesantes…
6. Espero que la semana vaya bien hasta ahora…
7. Permíteme presentarme…
8. Espero que tu día hasta ahora haya sido agradable…
9. Extiendo mi mano por la amistad…
10. Espero que tu fin de semana haya sido excelente…
11. Espero que tu semana haya empezado bien…

Las mejores líneas de apertura de correo electrónico para un saludo más relajado

1. Gracias por tu ayuda…
2. Gracias por la pronta respuesta…
3. Es estupendo que te contesten…
4. Tus amables palabras me han alegrado el día…
5. Se agradece mucho tu rápida respuesta…
6. Gracias por ponerte en contacto…
7. Gracias por contactarme…
8. Me vendría bien tu consejo…

Las mejores frases para abrir un correo electrónico si quieres levantar el ánimo en el trabajo

1. Esperamos que la semana solo haya sido un poco aburrida…
2. Hola desde el otro lado…
3. ¡Hola! ¡Hola! …
4. Espero que ya hayas tomado tu taza de café matutina…
5. Sí. Otra vez yo…
6. Prometo que este correo no es tan largo como el anterior…
7. Espero que no estuvieras esperando el mensaje de otra persona…
8. ¡Ja! Otro correo…
9. Feliz “no lunes”…
10. Agárrate fuerte. ¡El fin de semana está a la vuelta de la esquina!

Las oficinas se han convertido en sinónimo de palabras como aburrido, chupavidas, parasitario, sin alma y muchos más superlativos de horrible.

Sé la escurridiza “oficina genial” (¿o cafetería gloriosa con WiFi gratuito?).

Incluso si estás trabajando desde casa, destaca y haz que tu equipo rebose de risas y sonrisas al añadir estas mejores líneas de apertura de correo electrónico para enviar a tu creciente lista de correo electrónico y mantener un estado de ánimo positivo en todo momento.

Al fin y al cabo, un empleado feliz = mejor rendimiento.

Las mejores frases de apertura de correos electrónicos que nos puedes robar para conseguir una increíble interacción

Si crees que sólo la línea de asunto tiene importancia para impulsar el compromiso y no la línea de apertura, ¡eres un iluso!

La línea de apertura es lo que realmente atrae a tu receptor para que lea más allá de la línea de asunto.

¡Aquí tienes algunas de las mejores líneas de apertura de correo electrónico para ayudar a a impulsar MUCHO el engagement!

1. Enhorabuena por… (despierta su interés)
2. Hola, amigo de… (interés compartido)
3. Estimado (nombre)… (sé personal)
4. ¿Sabías que…? (haz una pregunta)
5. He visto tu post en… (¿quién… yo?)
6. Me he dado cuenta de lo bien que te va… (¿quién… yo?)
7. Me he dado cuenta de que [nombre de la empresa] es [menciona noticias sobre su empresa] (demuestra que has investigado)
8. He visto que estás [actividad deducida en base a la investigación, es decir: “comercializando tu negocio en Facebook”]. ¿Cómo vas con eso? (demuestra que has investigado y que valoras su experiencia)
9. Tus opiniones sobre (X) son tan parecidas a las mías… (crea un interés compartido)
10. Seguro que te alegrarás de saber que… (ofréceles valor)
11. ¡Pregunta rápida! (abre una brecha de curiosidad)
12. ¿Puedes hacerme un favor? (abre una brecha de curiosidad)
13. Espero que me digas qué opinas sobre…(valora su aportación)

Y la lista continúa….

Esperamos que ya no estés en blanco y sepas cómo escribir las mejores líneas de apertura de un correo electrónico.

Escribir las mejores líneas de apertura de un correo electrónico no es ninguna tontería. Puede ser tedioso y exhaustivo, especialmente para quienes no tienen formación técnica.

No pierdas ni un momento más, y utiliza las líneas que hemos mencionado aquí.

La tasa de retención de clientes y las tasas de engagement aumentan con toda seguridad cuando inviertes tu tiempo en escribir las mejores líneas de apertura para tus correos electrónicos.

Y no temas, este post estará aquí para ayudarte a nadar hasta la orilla en caso de que te encuentres perdido en el océano de las palabras, ¡que son muchas!

Un marketing inteligente e intencionado es directamente proporcional a un aumento de las ventas, un mayor ROI y mejores números en el negocio en general.

Y si eres una pequeña empresa, deberías probar las mejores herramientas de marketing para tener éxito.

Así que sigue escribiendo, sigue revisando y aprovecha la plétora de aplicaciones de marketing digital disponibles que pueden mejorar tu redacción (¡y tus ingresos!).

Cosas adicionales que puedes hacer para ampliar el poder de tus líneas de apertura de correo electrónico

El chat y la mensajería es el canal de comunicación preferido por las empresas y los clientes B2C, con tasas de apertura entre 10 y 80 veces superiores a las de otros canales de re-engagement.

Cuando hayas dominado las líneas de apertura de tus correos electrónicos, verás que también se pueden trasladar a las aperturas de tus chats.

El chat para el marketing (generación de clientes potenciales, cualificación, reagrupación y retención), así como para el soporte de ventas y el servicio de atención al cliente, empieza con un rompehielos: abrir una conversación para iniciar una relación con el cliente.

¿Suena familiar?

Aquí tienes consejos para las mejores líneas de apertura de tu comunicación con el cliente, independientemente del canal. Son especialmente relevantes para el envío de correos electrónicos en frío y para romper el hielo para iniciar una conversación de chat.

• Sé personal. Utiliza todo lo que sabes de alguien para personalizar tu mensaje. Ejemplos de saludos personalizados (para romper el hielo) en el chat:
  • ¿Necesitas ayuda para encontrar la bicicleta adecuada para tu hijo?
  • ¿Buscas rentar un apartamento, comprar una casa o vender tu propiedad?
  • ¿Necesitas saber si tienes COVID-19?
  • ¿Te importaría responder una breve encuesta sobre tu experiencia como cliente hoy?
• Personaliza tu presentación. Adapta la experiencia en función de la página en la que se encuentra el visitante del chat, del contenido con el que ha interactuado o de otras cosas que sepas sobre él.

Para añadir la mensajería de chat a tus canales de comunicación con los clientes, ve al constructor de bots de Customers.ai.

Regístrate para obtener una cuenta gratuita o entra en tu cuenta actual.

La plataforma OmniChat de Customers.ai te permite crear flujos de mensajería y automatizaciones para muchas de las aplicaciones de mensajería más populares que tus clientes ya utilizan para estar en contacto.

Puedes capturar correos electrónicos en el chat y enviar esos correos a tu pila tecnológica de marketing automáticamente.

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Próximos pasos importantes

The post 50 ejemplos de cómo escribir las mejores líneas de apertura de un correo electrónico appeared first on Customers.ai.

Bugün size yapılacak tüm profesyonel görevler için en iyi e-posta açılış satırlarını yazmanıza yardımcı olacak bir kılavuz getiriyoruz.

E-posta, iletişimde kalmanın önde gelen, evrensel yollarından biridir.

Mevcut veya potansiyel bir müşteriye, bir çalışana, yeni bir patrona göndermek veya herhangi bir ticari yazışma için, SMS ve Facebook Messenger gibi diğer etkileşim kanallarının yanı sıra e-posta gönderimi de harika bir yeniden iletişim yoludur.

En iyi e-posta açılış satırları dediğimizde, şu e-posta açılış satırları ve konu satırlarından bahsediyoruz:

• Daha fazla açılış alın
• Daha fazla yanıt alın
• İş hedeflerinize yönelik olumlu sonuçlar elde edin

İşte iyi haber. Bu alanda herhangi bir eğitim almış olmanız şart değil.

Bu kılavuz, test edilip onaylanmış e-posta açılış satırlarıyla size yardımcı olmak için burada.

Bir e-posta yazarken kurnaz olun ve sahip olduğu gücü görün! Kampanyanızı güçlendirmek için e-posta pazarlama aracını

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Profesyonel Bir E-postaya Nasıl Başlarsınız?

“İş Yerinde Kullanılacak En İyi E-posta Açılışlarından” bazılarını mı arıyorsunuz? “Umarım iyisindir”den daha iyi bir şey bulmayı kendine borçlusun ve biz imdadına yetiştik.

Bu tür e-postalar alıyorsanız, ne demek istediğimizi anladığınızdan eminiz.

Bu nedenle, sizin için bir çanta dolusu hediye getiriyoruz!

Takip Edebileceğiniz En İyi E-posta Açılış Cümleleri

1. Telefon görüşmemize istinaden…
2. Ben sadece…
3. Sohbetimizi takip etmek için…
4. Konuştuğumuz gibi,…
5. …ile ilgili bir güncelleme sağlayabilir misiniz?
6. …ilgili olarak size geri dönüyorum
7. … ile ilgili olarak geri dönmek istedim.
8. Bunu gelen kutunuzun en üstüne taşımak istedim…

Resmi Bir Ruh Halindeyseniz En İyi E-posta Açılış Satırları

1. günaydın…
2. iyi günler…
3. iyi akşamlar…
4. Umarım pandemi sizi çok zorlamamıştır…
5. Umarım bu ilginç zamanlarda iyisindir…
6. Umarım harika bir hafta geçiriyorsunuzdur…
7. Kendimi tanıtmama izin verin…
8. Umarım gününüz güzel geçmiştir…
9. Arkadaşlık için elimi uzatıyorum…
10. Umarım hafta sonunuz mükemmel geçmiştir…
11. Umarım haftanız güzel başlamıştır…

Daha Samimi Bir Selamla İçin En İyi E-posta Açılış Cümleleri

1. yardımınız için teşekkürler…
2. Hızlı yanıt için teşekkürler…
3. …duymak harika
4. Nazik sözleriniz beni çok mutlu etti…
5. Hızlı yanıtınız için minnettarım…
6. …ile iletişime geçtiğiniz için teşekkürler
7. …ulaştığınız için teşekkürler
8. tavsiyenizden faydalanabilirim…

İş ortamını neşelendirmek için kullanabileceğiniz en iyi e-posta açılış satırları

1. Umarız haftanız çok sıkıcı geçmemiştir…
2. diğer taraftan merhaba…
3. Merhaba! Merhaba!
4. Umarım sabah kahvenizi içmişsinizdir…
5. Aynen! Yine ben!…
6. Söz veriyorum bu posta bir önceki kadar uzun değil…
7. Umarım başka birinin mesajını beklemiyordunuz!…
8. Şimdi oldu! Bir posta daha!…
9. ‘Pazartesi Değil’ mutluluğu…
10. Sıkı tutunun. Hafta sonu yaklaşıyor!…

Ofisler, sıkıcı, can sıkıcı, asalak, ruhsuz ve daha birçok korkunç kelimeyle eş anlamlı hale geldi.

Zor bulunan “havalı ofis” (ya da ücretsiz Wi-Fi’li aşırı abartılan kafe) olun.

Bir WFH kurulumunda olsanız bile, kendinizi gösterin ve büyüyen e-posta listenize modlarını her zaman yüksek tutmak için bu en iyi e-posta açılış satırlarını eklerken, ekibinizin de kahkaha ve gülümsemelerle dolmasını sağlayın.

Sonuçta, mutlu bir çalışan = daha iyi performans!

Çılgın Etkileşimi Sürdürmek İçin Kullanmanızda Sorun Görmediğimiz En İyi E-posta Açılış Satırları

Katılımı artırmada açılış satırının değil, yalnızca konu satırının önemli olduğunu düşünüyorsanız, yanılıyorsunuz!

Açılış satırı, alıcınızı konu satırından daha fazlasını okuması için gerçekten büyüleyen şeydir.

İşte çılgın etkileşimi artırmak için size yardımcı olacak en iyi e-posta açılış satırlarından bazıları!

1. … için tebrikler (ilgilerini çekin)
2. Merhaba dostum… (ortak ilgi alanı)
3. Sevgili (isim)… (kişisel olun)
4. Biliyor muydunuz?… (soru sorun)
5. Gönderinizi… gördüm (kim…ben?!)
6. Ne kadar iyi olduğunu fark ettim… (kim…ben?!)
7. [şirket adı] [şirketleriyle ilgili haberlerden bahsedin] olduğunu fark ettim (araştırma yaptığınızı gösterin)
8. Sizin [araştırmaya dayalı olarak çıkan faaliyet, örneğin: “işletmenizi Facebook’ta pazarlama”] olduğunuzu gördüm. Nasıl gidiyor? (araştırmanızı yaptığınızı ve deneyimlerine değer verdiğinizi gösterin)
9. (X) hakkındaki görüşleriniz benimkine çok benziyor (ortak bir ilgi alanı yaratın)
10. … bilmekten memnun olacağınıza eminim (onlara değer sunun)
11. Hızlı bir soru! (merak uyandırın)
12. Bana bir iyilik yapabilir misin? (merak uyandırın)
13. Umarım düşüncelerinizle…destek olursunuz (katkılarına değer verin)

Ve liste devam ediyor….

Umarız artık en iyi e-posta açılış satırlarının nasıl yazılacağı konusunda bir fikriniz vardır.

En iyi e-posta açılış satırlarını yazmak üçkağıtçılık değil! Özellikle teknik geçmişe sahip olmayanlar için sıkıcı ve ayrıntılı olabilir.

Bir an daha kaybetmeyin, devam edin ve burada bahsettiğimiz satırları kullanın.

Müşteriyi elde tutma oranı ve etkileşim oranları, e-postalarınız için en iyi açılış satırlarını yazmaya zaman ayırdığınızda kesinlikle artacaktır.

Ve korkmayın, bu yazı, kelime okyanusunda kaybolmanız durumunda kıyıya yüzmenize yardımcı olmak için sonsuza kadar burada!

Zekice yapılan ve tasarlanmış pazarlama, artan satış, yüksek yatırım getirisi ve işletmenin daha iyi rakamlara ulaşmasıyla tamamen doğru orantılıdır.

Ve eğer küçük bir işletmeyseniz, başarı için en iyi pazarlama araçlarını denemelisiniz.

Bu nedenle, yazmaya, gözden geçirmeye devam edin ve metin yazarlığınızı (ve gelirinizi!) artırabilecek dijital pazarlama uygulamalarının bolluğundan yararlanın.

E-posta Açılış Satırlarınızın Gücünü Arttırmak İçin Bonus Önermeler

Sohbet ve mesajlaşma, B2C şirketleri ve müşterileri için diğer yeniden etkileşim kanallarından 10 ila 80 kat daha yüksek açık tarifeleriyle tercih edilen iletişim kanalıdır.

E-posta açılış satırlarınıza hakim olduğunuzda, bunların sohbet açılışlarınıza da çevrilebileceğini göreceksiniz.

Satış desteği ve müşteri hizmetlerinin yanı sıra pazarlama (potansiyel müşteri yaratma, kalifikasyon, yeniden etkileşim ve elde tutma) için sohbet, müşteri ilişkisi başlatmak için bir sohbet açarak sıcak bir karşılama sağlar.

Tanıdık geliyor mu?

Kanaldan bağımsız olarak müşteri iletişiminiz için en iyi açılış satırları için ipuçları. Bunlar özellikle soğuk e-posta gönderme ve sohbet başlatmak için buzları eritmek için geçerlidir.

• Kişisel olun. Mesajınızı kişiselleştirmek için biri hakkında bildiğiniz her şeyi kullanın. Sohbette özel selamlamalara (sıcak karşılamaya) örnekler:
  • Çocuğunuz için doğru boyda bisikleti bulma konusunda yardım ister misiniz?
  • Kiralık daire mi arıyorsunuz, ev veya apartman dairesi mi satın alıyorsunuz veya mülkünüzü mü satıyorsunuz?
  • COVID-19 olup olmadığınızı öğrenmek için yardım ister misiniz?
  • Bugünkü müşteri deneyiminiz hakkında kısa bir ankete katılmak ister misiniz?
• Sununuzu özelleştirin. Sohbet ziyaretçisinin bulunduğu sayfaya, etkileşimde bulunduğu içeriğe veya onlar hakkında bildiğiniz diğer şeylere dayalı olarak deneyimi özelleştirin.

Müşteri iletişim kanallarınıza sohbet mesajı eklemek için Customers.ai bot oluşturucuya gidin.

Ücretsiz bir hesap için kaydolun veya mevcut hesabınızda oturum açın.

Customers.ai’nin OmniChat platformu , müşterilerinizin iletişimde kalmak için halihazırda kullandığı birçok popüler mesajlaşma uygulaması için mesajlaşma akışları ve otomasyonları oluşturmanıza olanak tanır.

Sen olabilir yakalama sohbet e-posta ve otomatik pazarlama teknoloji yığını içine o e-postaları göndermek!

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Sonraki Önemli Adımlar

The post En İyi E-posta Açılış Satırlarının Nasıl Yazılacağına İlişkin 50’den Fazla Örnek appeared first on Customers.ai.

Hoje estamos trazendo um guia para ajudá-lo a escrever as melhores linhas de abertura de e-mails para todas as tarefas profissionais a serem feitas.

O e-mail é uma das formas proeminentes e universais de se manter em contato.

Quer você queira se dirigir a um cliente existente, um novo líder, funcionários, um novo chefe, ou uma correspondência comercial, os e-mails são um fantástico canal de reengenharia de comunicação, juntamente com outros canais de reengenharia como mensagens de texto e Facebook Messenger.

Quando falamos sobre as melhores linhas de abertura de e-mails, estamos falando sobre linhas de abertura de e-mails e linhas de assunto que:

• Obtenha mais aberturas
• Obtenha mais respostas
• Conduza resultados positivos em direção aos seus objetivos comerciais

Aqui está a boa notícia. Você NÃO tem que ter nenhuma educação formal no campo.

Este guia está aqui para ajudar você com algumas linhas de abertura de e-mails testados e verdadeiros.

Seja astuto ao escrever um e-mail e veja o poder que ele tem! Você também pode fazer uso das ferramentas de e-mail marketing para sobrecarregar sua campanha.

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Como você começa um e-mail profissional?

Procurando por algumas das “Melhores Linhas de Abertura de E-mails no Trabalho”? Você deve a si mesmo algo melhor do que “espero que você esteja bem”, e nós temos você coberto.

Se você já esteve na ponta de recepção de tais e-mails, temos certeza de que você sabe o que queremos dizer.

Assim, nós trazemos um saco de guloseimas para você!

As Melhores Linhas de Abertura de Email Se Você estiver Acompanhando

1. De acordo com nossa conversa telefônica…
2. Estou apenas fazendo o check-in sobre…
3. Para ter um acompanhamento de nossa conversa…
4. Como discutido, …
5. Você poderia ter a gentileza de fornecer uma atualização sobre…
6. Eu estou retornando a você com relação a…
7. Eu queria dar a volta por aí para…
8. Eu queria colocar isto de volta no topo da sua caixa de entrada.

As Melhores Linhas de Abertura de E-mails Se Você Está Em Um Ambiente Formal

1. Bom dia…
2. Boa tarde…
3. Boa noite…
4. Eu espero que a pandemia não tenha sido muito dura com você…
5. Espero que você esteja bem nestes tempos interessantes…
6. Eu espero que a semana esteja indo bem até agora…
7. Permita que eu me apresente…
8. Espero que o seu dia até agora tenha sido agradável…
9. Estou dando uma mãozinha pela amizade…
10. Espero que seu fim de semana tenha sido excelente…
11. Eu espero que sua semana tenha começado bem…

As melhores linhas de abertura de e-mail para uma saudação mais descontraída

1. Obrigado por sua ajuda…
2. Obrigado pela pronta resposta…
3. É ótimo ouvir de volta…
4. Suas amáveis palavras fizeram meu dia…
5. Sua resposta rápida é muito apreciada…
6. Obrigado por entrar em contato…
7. Obrigado por estender a mão…
8. Eu poderia usar seu conselho…

As Melhores Linhas de Abertura de Email Se Você Deseja Levantar Espíritos no Trabalho

1. Esperamos que a semana tenha sido apenas levemente enfadonha…
2. Olá do outro lado…
3. Olá! Olá! …
4. Eu espero que você já tenha tomado sua xícara de café da manhã…
5. Yup! Eu novamente!…
6. Eu prometo que este correio não é tão longo quanto o último…
7. Espero que você não estivesse esperando pela mensagem de outra pessoa!…
8. A ha! Outro correio!…
9. Feliz “não segunda-feira”.…
10. Segure firme. O fim-de-semana é já ao virar da esquina…

Escritórios tornaram-se sinônimos de palavras como chato, sugador de vida, parasita, sem alma e muitos mais superlativos de horríveis.

Seja o esquivo “escritório frio” (ou café superglorificado com wifi gratuito?).

Mesmo que você esteja em uma configuração WFH, destaque e tenha sua equipe cheia de risos e sorrisos enquanto você adiciona nestas melhores linhas de abertura de e-mail para enviar para sua crescente lista de e-mails para manter o humor deles sempre bem-humorado.

Afinal de contas, um funcionário feliz = melhor desempenho!

Principais linhas de abertura de e-mail Nós estamos bem com você roubando para conduzir um noivado louco

Se você acha que apenas a linha de assunto tem importância no engajamento de direção e não a linha de abertura, você está delirando!

A linha de abertura é o que realmente encanta seu receptor a ler mais do que a linha de assunto.

Aqui estão algumas das melhores linhas de abertura de e-mail para ajudar você conduz o engajamento do MAD!

1. Parabéns pelo… (pique seu interesse)
2. Olá companheiro… (interesse compartilhado)
3. Prezado (nome)… (seja pessoal)
4. Você sabia que… (faça uma pergunta)
5. Eu vi seu post em… (quem…me?!)
6. Eu notei o quão bem você… (quem…me?!)
7. Eu notei que [nome da empresa] é [mencionar notícias sobre sua empresa] (mostre que você fez sua pesquisa)
8. Eu vi que você é [atividade inferida com base em pesquisa, ou seja: “marketing do seu negócio no Facebook”]. Como isso está indo? (mostre que você fez sua pesquisa, e valorize a experiência deles)
9. Suas opiniões sobre (X) são tão similares às minhas… (criar um interesse compartilhado)
10. Tenho certeza que você ficará feliz em saber… (ofereça-lhes valor)
11. Pergunta rápida! (abrir uma lacuna de curiosidade)
12. Você pode me fazer um favor? (abrir uma lacuna de curiosidade)
13. Espero que você empreste seus pensamentos em…(valorize a contribuição deles)

E a lista vai para….

Nós esperamos que você não esteja mais desenhando em branco sobre como escrever as melhores linhas de abertura de e-mails.

Escrever as melhores linhas de abertura de e-mails não é um negócio de macacos! Pode ser entediante e exaustivo, especialmente para aqueles de formação não técnica.

Não perca mais um momento, vá em frente e use as linhas que mencionamos aqui.

Retenção de clientes A taxa de retenção de clientes e as taxas de engajamento certamente irão aumentar quando você investir seu tempo escrevendo as melhores linhas de abertura para seus e-mails.

E não tema, este post está sempre aqui para ajudá-lo a nadar até a costa caso você se veja perdido no oceano de palavras, que são muitas!

O marketing inteligente e intencional é diretamente proporcional ao aumento das vendas, maior ROI, e números melhores no negócio ao todo.

E se você é uma pequena empresa, você deve experimentar todas as melhores ferramentas de marketing para o sucesso. .

Portanto, continue escrevendo, continue revisando e aproveite a infinidade de aplicativos de marketing digital disponíveis que podem melhorar sua redação (e sua receita!).

Movimentos de bônus para ampliar o poder de suas linhas de abertura de e-mail

Chat e mensagens é o canal de comunicação preferencial para empresas e clientes B2C, com taxas abertas 10X a 80X mais altas do que outros canais de reengagement.

Quando você tiver dominado suas linhas de abertura de e-mail, você verá que elas também podem traduzir para suas aberturas de chat.

Chat para marketing (geração de leads, qualificação, reengagement e retenção), bem como suporte de vendas e atendimento ao cliente, começa com um quebra-gelo – abrindo uma conversa para iniciar um relacionamento com o cliente.

Soa familiar?

Aqui estão as dicas para as melhores linhas de abertura para a comunicação de seus clientes, independentemente do canal. Estes são especialmente relevantes para e-mails frios e para quebrar o gelo para iniciar um bate-papo.

• Seja pessoal. Use tudo o que você sabe sobre alguém para personalizar a sua mensagem. Exemplos de saudações personalizadas (quebradores de gelo) no chat:
  • Você gostaria de ajuda para encontrar a bicicleta do tamanho certo para o seu filho?
  • Você está procurando por um apartamento para alugar, comprar uma casa ou condomínio, ou vender seu imóvel?
  • Você gostaria de ajuda para descobrir se você tem o COVID-19?
  • Você se importaria de fazer uma breve pesquisa sobre sua experiência como cliente hoje?
• Personalize sua apresentação. Personalize a experiência com base na página em que o visitante do chat está, no conteúdo com que interagiu, ou em outras coisas que você sabe sobre eles.

Para adicionar mensagens de chat aos canais de comunicação de seus clientes, navegue até o construtor de robôs do Customers.ai.

Cadastre-se para uma conta gratuita ou entre em sua conta existente.

A plataforma OmniChat do Customers.ai permite que você crie fluxos de mensagens e automatizações para muitos dos aplicativos de mensagens populares que seus clientes já usam para se manterem em contato.

Você pode capturar e-mails no chat e enviar esses e-mails para a sua pilha de técnicos de marketing automaticamente!

Join Today’s Webinar with Larry Kim!

Or Register for the Free Replay

Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

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Próximos Passos Importantes

The post 50 Exemplos de Como Escrever as Melhores Linhas de Abertura de Email appeared first on Customers.ai.

Well, to put it bluntly: a lot. 

The Instagram business bio is an uber-short “about me” section for your brand. It’s where you show people who you are at a glance — like speed dating, but with actual profits on the line. 

Your brand identity and value proposition (i.e. what you do for your customers) have to be crystal clear to stop people from scrolling right on by you.

And to be clear, a lot of people are scrolling. Instagram has over 1 billion monthly active users. 500+ million of those users swipe through their feed every single day. It’s also the fifth most popular social media platform in the world. 

That’s a lot of eyes that you can turn towards your business. And it doesn’t stop there. 

• Over 70% of online shoppers use Instagram to find new products. 
• 90% of Instagram users follow at least one business. 
• 83% of users say Instagram helps them discover new products or services. 
• 80% use Instagram to decide whether to buy a product or service. 

So, what do these millions of users see first when they visit your profile to see if your product or service is right for them?

Bingo. Your Instagram business bio. You’ve got to make this space count, or you risk losing followers, engagement, and ultimately — sales. 

What do the best business bios for Instagram have in common?

Your business bio needs to declare who you are and what you do. And, it’s got to do that within a 150 character count.

Instagram also cuts off part of your business bio under the “more” section. This depends on how you format your bio, so add line breaks, play with emojis, and mess with your phrasing until you get something you’re happy with.

For example:

Over on our Instagram, we explain what we do in just 72 characters. 

We also squeezed in “Instagram” as one of the best platforms for our message marketing tools before the “more” section cut us off. 

A great business bio for Instagram includes three elements:

1. Business description
2. Contact information
3. A call to action (CTA)

Let’s look at these in-depth.

1. Business description

Our description is straight to the point: 

The world’s best real-time #chatbot and text message marketing tools for:

Instagram
Facebook Messenger
Website Chat
SMS
WhatsApp

@Customers.ai.ai on Instagram

First, we say who we are. Then, we say what we do. We use emojis next to each social media platform to add a visual element to the bio, which also makes the bio easier to understand at a glance. 

When you write your own business bio, ask yourself a few questions: 

1. What’s my brand personality? 

Are you clever? Funny? Creative? Expert? Pick a tone that’s true to you.

2. Who am I speaking to? 

Over two thirds of Instagram users are younger than 34, but that doesn’t tell you everything. What do your prospective customers want? What do they like? Dislike? What’s their sense of humor? Really put yourself in their shoes.

3. How can I stand out? 

Standing out comes from knowing your audience and knowing yourself. Tell the most important thing about your brand in as few words as possible.

There are lots of different ways to write your business bio, and we’ll explore more examples in a moment. But first, make sure you’ve nailed your contact info and CTA. 

After all, once you wow viewers with a spot-on business description, they’re gonna want to know what to do next. It’s up to you to tell them.

2. Contact information

When you set up your Instagram business profile, you’ll be prompted to enter your physical business address. This lets customers contact you by mail, and it also lets them find your storefront if you have one.

Most importantly, Instagram business accounts let you add buttons that allow visitors to call or email you with a click. 

You’re also still able to display the “Message” button — one of the best ways for customers to contact you. 

This is because when you generate DMs, your Instagram content actually gets an algorithmic boost. When people message you, Instagram realizes that real customers value your content. So, it uses conversations as a factor when ranking content in its users’ feeds.

DMs help you get found on Instagram. Use your sacred bio space to get these golden conversations started.

3. Call to action (CTA)

Your CTA is the most crucial part of your bio.

Without a CTA, you’re leaving interested viewers without a next step. They might scroll through your feed. They might drop a few likes. They might or might not follow.

Viewers are not likely to do what you want them to do unless you tell them directly.

Think carefully about what you want viewers to do when they land on your page. Do you want them to follow you? Do you want to direct them to an external link, like your website or online store? Do you want them to message you?

On Instagram, you only get one link. (At least, until you’re a business account with over 10,000 followers and you get access to the “swipe up” feature, but you still only get one clickable link in your bio regardless.) 

Choose wisely, and put your most relevant link in your bio. Remember, you can always change it later. 

You can use a link in your bio to direct users to even more links — but they can only see one link.  This is where a digital business card can come in handy. You can customize it to add your contact details, website landing pages and any lead magnets you want to offer

Because DMs affect the Instagram algorithm so much, the best CTA is actually “DM me for [special offer].” 

Give it a try yourself by DMing @Customers.ai.ai on your Instagram mobile app to sign up for beta access to the new Instagram-approved tools for messaging automation.

Encouraging DMs has the double benefit of boosting your engagement and creating a real human connection. Private conversations are always more personal than public likes and comments. 

So yes, use that precious link space. But use your CTA to start a conversation.

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10 Brand Examples to Inspire Awesome Instagram Bio Ideas

1. Shopify

“The entrepreneurship company.” That about sums it up…and in just three words.

For newer or less well-known companies, you’ll want to explain your business more thoroughly. Still, less is more. The fewer words you use to describe yourself, the better.

2. Spotify 

Maybe it’s something about having “-ify” in the name, but Spotify’s also gone for the straightforward approach.

“Music and podcasts for every moment. Play, discover, and share for free.”

That’s Spotify’s value prop, and that’s exactly what users get. Their link brings you to an image gallery and a CTA that reads “Listen Now.”

3. National Geographic

“Experience the world through the eyes of National Geographic photographers.” Notice a trend? National Geographic’s bio is extremely literal. This is what they do. This is what people want to see. 

Their link brings you to their Instagram shop.

4. Instagram

“Bringing you closer to the people and the things you love.” There’s a variety of ways Instagram could have approached their bio, but they chose a heartwarming approach. If your brand brings people together or helps people out, try leaning into that.

Just don’t be fake. People can smell fake, and they’ll call out lip service when they see it. 

5. Gamestop

Gamestop keeps it brief. Their bio reads “Power to the Players. #GameStop.” Clicking on the link gives you several different options, like seeing the deal of the day, finding a store near you, and more. Their CTA brings readers to their store.

If you have a punchy tagline and your brand is already well-known, keeping it short could work for you. If you’re still building your audience, though, you might want a bit more meat.

6. Pura Vida Bracelets® 

Pura Vida Bracelets® does a few cool things in their bio. First, they tell a mini-story by explaining where they founded their business. Secondly, they show us their support for the artistic community by writing “Supporting 800+ Artisans Worldwide.” 

Under the “more” cutoff, they use a branded hashtag to inspire user generated content and get their brand name out there. After that, they include an email address. And finally, they use the CTA “Shop New Arrivals” to direct viewers to their store. 

This bio makes good use of emojis, which adds to their brand’s fun and artsy vibe. It also makes the bio more visually interesting. 

And last but not least — notice where Pura Vida Bracelets® lets Instagram cut them off under “more.” They emphasize their origins and their commitment to supporting the artistic community. Only after viewers decide they’re interested enough to click “more” do they see the CTA to shop.

7. Rumpl

Rumpl creates blankets for outdoorsy adventurers. Their bio highlights what they do and why they’re different from other blanket companies.

Check out where Instagram cuts them off. Their bio only loses their branded hashtag, #gorumpl, which means that new users still learn everything they need to know at a glance.

Rumpl’s link brings users to a page where they can explore and buy blankets made from recycled bottles. Notice Rumpl’s expert use of a clear URL here…you can see that it says “recycled-bottle-blankets” even before you click on it, which sparks curiosity. 

8. Magnolia Bakery

Magnolia Bakery is a chain of bakeries founded in New York City. Their business bio explains what they do and how long they’ve done it: “Baked from scratch since ‘96.” 

Then, they use a series of fun bakery themed emojis to direct users to their website. 

9. Elna Cain

Elna Cain is a freelance writer and coach who writes email sequences for product creators and service providers. She also helps new freelance writers (especially moms) build their business online.

Her display name highlights her role as a content writer, which helps her stand out to prospective clients. She displays her content writing services above the “more” cutoff to create even more professional interest.

But, her branding as “Mom to twins” speaks to her coaching clients, and her website link is primarily aimed at freelance writers (although she offers her content writing services there, as well).

Overall, Elna Cain’s business bio is a great example of how to accomplish multiple goals in just a few words.

10. Gourmet Texas Pasta

We handcraft our pasta using only natural ingredients to make 100% Whole Wheat and Gluten-Free VEGAN pasta that’s so good you don’t need a sauce! ”

First, the Instagram bio gets the word “pasta” in up-front. That’s what people are looking for. Second of all, it puts the focus on the user, not the brand. And third of all, it highlights their vegan status — even squeezing it in before the “more” section cuts them off.

Their CTA is a button to view their shop. 

Writing a Business Bio for Instagram that Gets More Followers

At the end of the day, writing a great business bio for Instagram only has three steps.  

1. Find the intersection between what you do and what your customers want to know
2. Write it down in as few words as possible
3. Finish with the perfect CTA

Of course, that’s easier said than done. By using the template we’ve provided, you can represent your business well on Instagram and get as much customer engagement as possible.

And don’t forget the best CTA available to you: “DM me for [special offer].”

To bring your Instagram account to the next level, you’ll need a system in place to manage all those DMs once they start pouring in.

Our Instagram engagement tools help you scale message volume and increase engagement. Wanna try it out? Apply here to sign up for beta access. 

Remember…people go to Instagram to see the real you. Now show them what you’ve got. 

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The post How to Write a Business Bio for Instagram that Gets More Followers appeared first on Customers.ai.

Email is one of the prominent, universal ways of staying in touch and today we’re bringing you a guide to help you write the best email opening lines for all your email tasks to be done.

Whether you want to address an existing customer, a new lead, employees, a new boss, or a business correspondence, emails are a fantastic re-engagement communication channel, alongside other re-engagement channels like text messaging. 

Don’t forget, now that generative AI like ChatGPT has entered the marketing scene, there’s a new AI email marketing copywriter on your team. We’ll get more into that later.

When we talk about the best email opening lines, we’re talking about email opening lines and subject lines that:

• Get more opens
• Get more responses
• Drive positive outcomes toward your business goals

Here’s the good news. You DO NOT have to have any formal education in the field.

This guide is here to help you with some tried-and-true email opening lines.

Get crafty when writing an email and see the power it holds! You can also make use of email marketing tools to supercharge your campaign.

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How Do You Start Off A Professional Email? 

Searching for some of the “Best Email Opening Lines at Work?” You owe it to yourself to come up with something better than “hope you’re well”, and we’ve got you covered.

If you have ever been on the receiving end of such emails, we are sure you know what we mean.

Thus, we bring a bag of goodies for you!

The Best Email Opening Lines If You Are Following Up

1. As per our telephone conversation…
2. I’m just checking in about…
3. To get a follow up on our conversation…
4. As discussed, …
5. Would you be so kind as to provide an update on…
6. I am getting back to you regarding…
7. I wanted to circle back around to…
8. I wanted to float this back to the top of your inbox…

The Best Email Opening Lines If You Are In A Formal Mood

1. Good morning…
2. Good afternoon…
3. Good evening…
4. I hope the pandemic hasn’t been too harsh on you…
5. I hope you are well in these interesting times…
6. I hope the week is going great so far…
7. Allow me to introduce myself…
8. I hope your day so far has been pleasant…
9. I’m extending a hand for friendship…
10. I hope your weekend was excellent…
11.  I hope your week started out well…

The Best Email Opening Lines For A More Relaxed Greeting

1. Thank you for your help…
2. Thanks for the prompt response…
3. It’s great to hear back…
4. Your kind words have made my day…
5. Your quick response is much appreciated…
6. Thank you for getting in touch…
7. Thanks for reaching out…
8. I could use your advice…

The Best Email Opening Lines If You Want To Lift Spirits At Work

1. We hope the week was only mildly boring…
2. Hello from the other side…
3. Hello! Hello! <mic testing>…
4. I hope you have already had your morning cup of coffee…
5. Yup! Me again!…
6. I promise this mail isn’t as long as the last one…
7. I hope you weren’t waiting for someone else’s message!…
8. A ha! Another mail!…
9. Happy ‘Not Monday’…
10. Hold tight. The weekend is just around the corner!…

Offices have become synonymous with words like boring, life-sucking, parasitic, soulless, and many more superlatives of horrible.

Be the elusive “cool office” (or over-glorified cafe with free wifi?). 

Even if you’re on a WFH setup, stand out and have your team brimming with laughter and smiles as you add on these best email opening lines to send to your growing email list to keep their mood groovy at all times. 

After all, a happy employee = better performance!

Top Email Opening Lines We Are Okay With You Stealing To Drive Mad Engagement

If you think only the subject line holds importance in driving engagement and not the opening line, you are delusional!

The opening line is what truly enchants your receiver to read further than the subject line. 

Here are some of the best email opening lines to help you drive MAD engagement!

1. Congratulations on… (pique their interest)
2. Hello fellow… (shared interest)
3. Dear (name)… (be personal)
4. Did you know?… (ask a question)
5. I saw your post on… (who…me?!)
6. I noticed how well you… (who…me?!)
7. I noticed that [company name] is [mention news about their company] (show that you’ve done your research)
8. I saw that you are [activity inferred based on research, ie: “marketing your business on Facebook”]. How’s that going? (show that you’ve done your research, and value their experience)
9. Your views on (X) are so similar to mine… (create a shared interest)
10. I’m sure you will be glad to know… (offer them value)
11. Quick question! (open a curiosity gap)
12. Can you do me a favor? (open a curiosity gap)
13. I hope you will lend your thoughts on…(value their input)

And the list goes on….

Best Email Opening Lines according to ChatGPT

We mentioned that AI is in your corner when it comes to generating engagement through email opening lines.

Here are opening lines for your next email straight from the AI copywriting brains at ChatGPT:

• “Hello [Name], I couldn’t resist reaching out to you because…”
• “I hope this email finds you in good spirits and ready for…”
• “It’s a pleasure to connect with you regarding…”
• “I wanted to personally congratulate you on…”
• “I hope you’re having a productive week so far. I wanted to discuss…”
• “As a fellow [industry/profession] enthusiast, I couldn’t help but notice…”
• “Thank you for your interest in [product/service/event]. I wanted to provide you with more details about…”
• “I hope this email brings a smile to your face, just like…”
• “You’re probably wondering why I’m reaching out, but I have a feeling you’ll be intrigued by…”
• “I wanted to share some exciting news with you that could greatly benefit your [business/project/goals].”

Why is AI so great for crafting email content?

Generative AI has quickly earned a name as an email copywriting tool for a few reasons:

• Language Generation: AI models have been trained on vast amounts of text data from the internet, enabling them to understand and generate human-like language. This allows AI to create well-written and coherent email copy.
• Pattern Recognition: AI can analyze patterns in successful email campaigns by studying large datasets. By identifying common structures, phrases, and tones that resonate with recipients, AI can generate copy that aligns with proven strategies.
• Personalization: Effective email copy often requires personalization to engage the reader. AI can tailor messages based on recipient data, such as name, location, or past interactions, making the content feel more relevant and compelling. Personalization cuts through noisy inboxes. This is major.
• A/B Testing: AI-powered email copywriting tools can conduct A/B tests on different versions of email copy to determine which performs better. Through automated testing and analysis, AI can optimize copy based on metrics like open rates, click-through rates, and conversions.
• Efficiency and Scalability: AI can rapidly generate multiple variations of email copy, allowing marketers to test different approaches and find the most effective ones. Additionally, AI can handle large volumes of copywriting tasks, saving time and effort for marketing teams.

Have you used Customers.ai’s AI email marketing tools? Try Customers.ai for free to start sending hyper-personalized, high-converting automated emails from your business to your prospects.

While AI excels at generating copy, it can fall short on the emotional nuances and deep understanding that human copywriters possess. Think of AI as a tool at your disposal that can speed up and get you to the heart of human creativity and expertise faster, resulting in even more powerful email campaigns.

We hope you are no longer drawing a blank on how to write the best email opening lines.

Don’t waste another moment, go ahead and use the lines we have mentioned here.

Customer retention rate and engagement rates are sure to boost when you invest your time writing the best opening lines for your emails.

And fear not, this post is forever here to help you swim to shore in case you find yourself lost in the ocean of words, which are many!

Clever and intentional marketing is directly proportional to increased sales, higher ROI, and better numbers in the business altogether.

And if you are a small business, you should try all the best marketing tools for success. 

So, keep writing, keep revising, and take advantage of the plethora of digital marketing apps available that can enhance your copywriting (and revenue!). 

Bonus Moves To Extend The Power Of Your Email Opening Lines

Chat and messaging is the preferred communication channel for B2C companies and customers, with open rates 10X to 80X higher than other reengagement channels.

When you’ve mastered your email opening lines, you’ll find that they may translate to your chat openings as well.

Chat for marketing (lead generation, qualification, reengagement and retention) as well as sales support and customer service, starts with an ice breaker — opening a conversation to start a customer relationship.

Sound familiar?

Here are tips for the best opening lines for your customer communication, regardless of the channel. These are especially relevant for cold emailing and for breaking the ice to start a chat conversations.

• Be personal. Use everything you know about someone to personalize your message. Examples for custom greetings (ice breakers) in chat:
  • Would you like help in finding the right-size bicycle for your kid?
  • Are you looking for a rental apartment, buying a home or condo, or selling your property?
  • Would you like help to find out if you have COVID-19?
  • Would you mind taking a brief survey about your customer experience today?
• Customize your presentation. Tailor the experience based on the page the chat visitor is on, content they’ve interacted with, or other things you know about them.

Sign up for a free account or log into your existing account. 

Customers.ai’s outbound email platform lets you create messaging flows and automations for many of the popular messaging apps your customers already use to stay in touch.

You can capture emails in chat and send those emails into your marketing tech stack automatically!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Frequently Asked Questions on how to write the best email opening line

Q: What is opening line in email?

A: An opening line in email is the first few words or sentences in an email. The best email opening line is a sentence that captures the reader’s attention and makes them want to read more. Some good examples of email opening lines include:

• I hope you’re having a great day.
• I noticed that you’re interested in (topic).
• Do you have any questions about (topic)?
• Welcome to my company!
• Thank you for your purchase!

Q: How do you greet in an email?

A: The best way to start an email is to personalize it (use their first name if you can), tailor the experience based on what you know about the reader, and make sure the message is relevant to them. 

Another scenario is using an icebreaker or a custom greeting.

Q: How do I start a friendly professional email?

A: The best way to begin a professional email depends on the situation and the relationship between the sender and recipient. 

However, some good opening lines for professional emails include introducing oneself, thanking the recipient for their time, or asking a question to get the conversation started.

You can also take a look at our article above as we’ve outlined different ways to start an email based on if it is a reply, an intro email, etc.

Q: What is the best way to start a conversation with a prospective customer?

A: The best way to start a conversation with current customers may vary based on the relationship between the customer and business. However, some good ice breaker questions to ask current customers include asking how they are, thanking them for their loyalty, providing them with information that is relevant or direct potential customers to a landing page or offer them a free consultation.

Q: What is the best way to start an email to a customer who has made a purchase?

A: A thank you message is always a good way to start an email to a customer who has made a purchase. 

Include information about how to use the product they purchased or provide them with support information. 

Additionally, you can offer them a discount on their next purchase or invite them to join your loyalty program.

Q: What is the best way to start an email to a customer who has unsubscribed?

A: The best way to start an email to a customer who has unsubscribed is usually with an apology. 

You can also ask them why they unsubscribed and see if there is anything you can do to change their mind. It may be helpful to your future efforts to understand why they unsubscribed and if it is something you may want to address.

Q: What should you avoid in your opening line?

A: You should avoid using generic messages, messages that are too salesy or pushy, and messages that are not relevant to the reader. 

Avoid sending multiple messages in a row without a response from the reader as well.

A/B test opening lines to get an understanding of what types of opening lines work for your audience, and view email campaign analytics to see what opening lines or content is causing unsubscribes.

Q: What can you do if your opening line is not getting a response?

A: If your opening line is not getting a response try sending a different message, a new angle, or rephrasing the original message. 

But also you should try a different approach, such as sending an offer or a request for feedback. 

Further, you can reach out to the reader on social media or try emailing them at a different time.

There are many ways to improve your email copywriting knowledge and practice as well, including online copywriting courses which often include email templates that you can use and customize.

Q: What is a warm greeting?

A: A warm greeting is a personalized message that uses the recipient’s name or a term of endearment. 

It is a way to start an email with a more personal tone and can make the reader feel that the message sent to them will deliver value.

Q: What is the best way to start an email to multiple recipients?

A: The best way to start an email to multiple recipients depends on the relationship between the recipients. 

However, some good opening lines for emails to multiple recipients include addressing them all by name, providing a brief update, or asking a question. 

Don’t forget to use a friendly opening line to make the recipients feel comfortable.

Q: What are good email subject lines?

A: Some good email subject lines include asking a question, providing a brief update, or including a call to action. 

Use a subject line that is relevant to the recipient’s interests. Additionally, you should try to avoid using vague or generic subject lines.

Stand out with funny subject lines, or use emojis. Most importantly, we know that personalization works best.

Q: What are some good ice breaker questions to start an email?

A: Some good ice breaker questions to ask a potential customer include asking about their business, what their pain points are, or what they are looking for in a product or service. 

Ask the recipient to share a little bit about themselves or direct potential customers to a landing page or offer them a free consultation.

Q: What should you avoid in your email to a customer who has made a purchase?

A: I don’t recommend using generic messages or messages that are too salesy or pushy. This customer has made a purchase. 

Connect with them and build your 1:1 relationship with them and personalize the conversation. Try to avoid sending multiple messages in a row without a response from the reader.

Q: How do I increase my open rate with the opening line of an email?

A: You can increase your open rate with the opening line of an email by personalizing the message, using a friendly opening line, or including a subject line that is relevant to the recipient’s interests. 

Q: How can I improve my email click-through rate with a compelling opening line?

A: Use a call to action in the opening line. If your email features a listicle style approach, include only a few of the list items, and ask the reader to click to get the full list.

Q: What should I do if my email recipient doesn’t open my email?

A: You should always schedule another email 24 hours after your original email to send to those who did not open the original email, with a new catchy subject line.

There are many things to consider when writing the perfect email opening line. By following these tips, you can create an opening line that will grab your reader’s attention and encourage them to continue reading.

Personalization is key, so always try to find a way to connect with the recipient on a personal level.

And finally, always remember to schedule a follow-up email for those who do not open the original email.

The post Best Email Opening Lines for 2023: Over 50 Examples — & AI Email Super Hacks! appeared first on Customers.ai.

You’ve likely wondered about the best ways to follow up with customers as well as prospective clients. But maybe you’re tired of making follow-up calls to customers. 

Maybe you’re even wondering, “How do I follow up with a customer on the phone?”

This little aspect of “following up” happens to be crucial in running a business successfully. 

The best ways to follow up with customers has to do with CRM (Customer Relationship Management). But maybe you’re perplexed and it’s daunting when you hear about things like Facebook messenger contact integrations.

CRM And How It Relates To Best Ways To Follow Up With Customers

Customer Relationship Management is about a lot more than CRM software. 

Managing relationships can be tedious and challenging work, both in our personal lives and in our professional lives. 

It’s doubly hard to keep all of our relationships healthy and fruitful in our professional lives, especially as our business grows. 

However, as your business continues to scale, it’s going to be harder and harder to follow up and stay connected with your customers and clients.

The good news is that there are excellent tools for the best ways to follow up with customers online. 

Whether you need help responding to incoming messages or replies on your posts, Customers.ai has a free autoresponder chatbot that drastically improves customer relations.

Plus, you get the attractive green “Very responsive to messages” badge of honor. 

Defining Your Follow Up Strategy

Do you have sufficient follow up strategies? Or more like haphazard emails, messages, and phone calls that never seem to convert. 

Let us quickly define exactly what is a follow up strategy. 

An effective follow-up strategy happens to be whatever your plan is for the communication required to establish a relationship with a customer or potential customer. 

The entire purpose of establishing strategies for following up is for you and your business to set in place a sales process that can incorporate into your business’s everyday practices, all with one intention: CONVERTING LEADS AND GROWING YOUR BUSINESS.

So, for those who were wondering, “What is a follow up strategy?” — we went ahead and answered that crucial question.

Continue Reading For 10 Quick And Effective Follow Up Strategies

Every successful business knows about the need to follow up with customers and prospective clients, but this is one of the easiest things to put off, especially for busy people. 

You might start to make excuses like “I already called them,” or “it can wait until I finish all of these other pressing matters.” 

But you’re just showing that you tend to neglect the best ways to follow up with customers and shy away from best business practices. 

This will surely come back to haunt you and stand in the way of growing your business.

Here are some at-a-glance follow-up strategies that will help you figure out the best ways to follow up with customers

1. Be available… always. One way to do this is by utilizing a customer service chatbot across your Facebook, Website, Instagram, and SMS. This is easy to do with the multichannel magic of Customers.ai! 

2. If you can’t personally respond to every inquiry or lead from a Facebook group, then it’s high time to learn how to use Messenger chatbot for Facebook groups.

3. There are a number of best ways to follow up with customers. You’re not just limited to online efforts or direct response marketing tactics, even though the internet and various social media channels make it extremely easy. 

4. You can follow up with clients, customers, and prospects via handwritten letters, which always stands out, especially in the technology-fueled times we live in. 

5. You can also use other effective follow-up strategies like showing up in-person to a (socially-distanced) event you know your customer, client, or prospect in question will be attending. Face-to-face follow-ups will help you stand out! Even more so these days! 

6. Follow up over coffee, a cocktail (if you partake, that is), or even lunch. If your goal is to #StayHome, then try a Zoom happy hour.

Unicorn Tip: Provide useful materials when following up, such as news, articles, and top-shelf information. You will want this information to speak to your client and be relevant to their desires and goals.

7. Send birthday cards or appropriate holiday greetings with a personal touch, if you have such information. It’s always a great idea to let a client, customer, or prospect know that you’re thinking about them. People like to feel seen and heard!

8. Send happy and funny non-business-related materials, like jokes, emails, etc. But, as always, stay appropriate! This will help you build a more personal connection and drive up engagement. Chatbot drip campaigns are perfect for touching base in a non-invasive and conversational way. 

9. Offer free samples when it comes to your product or service. This speaks volumes!

10. Send your customers or clients prospective referrals if you have the ability. This will show customers/clients/prospects that you are a valuable asset.

11. Craft informative white papers and case studies. Send them around, which will show in detail the sort of results you can achieve. You can also learn how to answer FAQs with chatbots.

Fighting Your Resistance To Effective Follow Up Strategies

We don’t blame you for being resistant to effective follow up strategies. 

Hopefully, you are not still asking, “what is a follow up strategy?!” 

It’s just a plan! A plan for how you’re going to continue to keep the lines of communication open with your customers, clients, and prospects. 

(pssst… Facebook Messenger has 1.3 billion active monthly users! As of November 2020.)

It’s incredibly natural to resist the best ways to follow up with customers. 

Maybe a potential or existing customer didn’t return your last phone call or email. Perhaps a client never seems to be available or has expressed hesitance or lack of interest altogether. 

In such cases, it’s good to fight your resistance. With so many best ways to follow up with customers, you can mount a multi-faceted strategy to successfully get in touch with those with who you desire to get in touch.

So Many Channels To Follow Up On And So Little Time

You have the power to call prospects via phone, text, or you can also email your clients to keep in touch and follow up.

Go ahead and send them a letter! Take advantage of our tried and true postal mail system. How good is this lead? Maybe consider sending a little care package or free sample via overnight delivery. 

Even a simple text message follow up will let your client or customer know that they’re on your mind. Better yet, go ahead and text them an entirely automated conversation with a Customers.ai SMS text chatbot drip campaign. 

Facebook message a prospective customer online! You don’t even have to do it yourself. With intuitive conversational chatbots available, there are no excuses!

Keep the flywheel spinning and the funnel flowing with automation!

These are only some of the various communication avenues you can explore for effective CRM. 

Remember that the types of messages you send your customers and prospects can (and should) be much more varied. Instead of simply asking customers to do more business with you or prospects to do business with you for the first time.

Stay away from sounding salesy and stale.

One great way to master CRM is with an effective Facebook post autoresponder, which will help you successfully add engagement to your Facebook business page. 

Turn your Facebook Business page commenters into leads and prospects and, ultimately, help you engage in the best ways to follow up with customers.

Your After Sales Follow Up Efforts Are Important, Too

How you respond to your customers with who you’re currently doing business is crucial and should never be overlooked. 

Sure, finding new customers is one important aspect of running a successful operation, but so is tending to your list of current customers and clients. 

The Harvard Business Review reports that it can cost between 5-25 times more to sell or provide services to a new client than to service an existing client. 

Aim to continue to provide excellent existing services, not to mention new services and products to an existing customer or client. Such measures will always help boost your sales and revenue. 

Make sure to send your gratitude to existing customers. Check in with them when it’s appropriate and timely to do so. 

Keep your communication materials concise out of respect for everyone’s time. 

Keep The Second Sale in mind as you continue to preserve and strengthen your lines of communication with those who are currently doing business with you.

It never hurts to request referrals from your clients and customers. Especially if you’re giving your current business associates an amazing return on their investment. 

Often, current clients will be happy to spread the word for you. It’s called “Word of Mouth Advertising,” and it may seem old-school, but this is extremely effective in helping you grow your business. The sky’s the limit!

Best Practices In Sales Follow Up Content

Maybe you’re wondering about other ways to follow-up with customers, such as how to write a follow-up sales email? Or you’re looking to get a sample follow-up email to a client after sending a proposal. 

The same is true in your Facebook chat follow up efforts. Read on for a few Unicorn marketing for business tips when it comes to creating successful follow-up content.

First, try to avoid using old and tired expressions and phrases. For instance, avoid anything similar to these:

“Hello, just wanted to check in with you…”

“I’d just like to follow up on our previous conversation…”

“Hey, just circling back to follow up with you…”

Sure, there’s nothing necessarily wrong with this type of wording. However, you will want to make sure that your words do not come across as uninspired, impersonal, and, essentially, lacking in the value department. 

The last thing you want to do is sound robotic.

Remember to keep things brief, but try to include a personal touch in the message you craft. Or use our free Facebook Messenger templates for easy peasy chatbot conversation design.

Study your customers as well as your competitors. 

Differentiate yourself with your message body, not to mention take the time to craft a unique and grabbing subject line. 

Get to your point quickly, and always demonstrate value to your clients and customers. 

Use concrete data to back up any claims you make while executing your follow up strategies.

Customers.ai, THE Easiest And Best Way To Follow Up With Customers

Customers.ai makes becoming a CRM wizard incredibly easy to do, and you can customize and change-up your messaging styles to fit your mood, not to mention the distinct circumstances you currently operate under with a current or prospective customer.

Getting in front of problems (or even ahead of issues before they transpire), well, that’s just effective CRM. Knowing Facebook Messenger rules and best practices will also help you avoid unwanted problems down the road.

Sign up for your free edition of Customers.ai today! One chatbot with a single user-friendly dashboard can make your multi-channel CRM efforts effectively incorporate the very best follow up strategies into your growing business.

Important Next Steps

The post The Ultimate Crash Course for Best Ways to Follow Up with Customers appeared first on Customers.ai.

Reach more people, indeed. You will reach 2.7 billion monthly active users (as of Q2 2020). The world is your oyster! 

There are so many ways to grow your audience and drive sales with a Facebook Page. With 1.3 billion active monthly users on Facebook Messenger (as of November 2020), we keep trying to tell astute marketers, business owners, influencers, dogs, cats… anyone to take advantage of Messenger!

In this article, we will cover everything from simply how to initially create and add a Facebook Business Page from your personal profile to how to add your Facebook Page to your website.

We will walk you through each easy task step by step. If the beginner stuff is boring, keep scrolling — we will sprinkle in some Unicorn growth tips. 

You’ll soon be able to create and add your Facebook pages successfully to various platforms with zero hassle.

You don’t have to be super tech-savvy to figure this stuff out, nor do you have to slap at the keys endlessly in hunt-and-peck fashion. 

Let’s begin with some beneficial tips on creating a Facebook page and then dive into sharing your page across the web, followed by some growth hacks to get the most out of your Facebook page.

You’ll be adding your Facebook page everywhere and driving traffic like a marketing pro in no time at all, at the drop of a dime, you might even say… or the drop of a dropdown menu, for that matter.

In this article, we will cover:

Getting Started

• How to Create Your First Facebook Business Page
• Adding Your First Facebook Posts
• How to Pin a Post

Facebook Basics

• Learn How to Add Facebook Page to Business Manager
• How to Add Your Facebook Page to your Website
• How to Add a Facebook Page to Instagram

Unicorn Marketing Magic 

• How to Add My Facebook Page to Messenger 
• How to Add a Facebook Chatbot That Drives Traffic and Sales

First, gather all of your information, including pictures, addresses, text, content, etc.

Make sure to take the preliminary steps listed below to add Facebook pages successfully.

If you have questions like: How do I add another page to my Facebook page? Or, How do I add a Facebook page to my business account? Or, even, How do I register a Facebook page? — Please read on as we will answer these questions in detail!

While you are getting started with Facebook for your business, there are tons of useful Facebook Messenger ads hacks that you can take advantage of during this stage of the game that will help you differentiate yourself from your competitors.

First things first, do you have a Facebook Page for your Business?

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Create Facebook Page For Your Business

To create Facebook pages correctly, you will need to sign in on your personal Facebook page to sign up for a Facebook Business Page. 

You might have some reservations about providing information from your personal account, but do not stress. This personal account information will NOT be visible to the public. 

Your personal information won’t even be visible on your Facebook business page unless you’d like it to be.

Create Facebook Page Step #1: Sign up

Make sure to go to: facebook.com/pages/create.

The next step to add a Facebook page is to select which type of page you would like to create. 

This could either be a business/brand or even set up your page as a community/public figure. 

For our intents and purposes, we’re going to assume that you’ll want to create a Facebook page for your business or brand, in which case go ahead and click the Get Started button to… well,

You’ll be able to complete the add Facebook page process from here. It’s super easy!

Next, fill out your information for your Facebook business page. Enter your business name as your Facebook page name, or use the name that people are likely to search for when trying to find your business.

If you’re wondering about categorizing your business, simply type one or two words that best describe your business, and Facebook will suggest helpful options. 

Before you choose your category…

It is crucial to choose the correct category for SEO purposes… if you want your customers to find you! There are tons of categories to choose from. Here is the never-ending list of categories from Facebook. 

If your business happens to fall into more than a single category, that’s okay! You’re allowed to choose up to three, but don’t sweat this step because you can always add more categories to your Facebook business page later on.

This box will expand, and it’s essential that you enter all of your business information. 

It will eventually ask for your business address as well as your business phone number. You can always choose to make this information public or private when working within the add Facebook page parameters.

Next, click “Save,” and Facebook will prompt you with some smart next steps to take to round out and add a Facebook Page for your business. 

You can follow the prompts and be in pretty good shape, or you can stay right here and follow along with us for near Unicorn-level Facebook Business Page perfection. 

Create Facebook Page Step #2: Upload Profile And Cover Photos

Next, you get to add pictures! 

Do not skip this or risk a shoddy and shunned Business Page, respectfully. 

Upload profile and cover images for your Facebook page to create a strong, positive, and lasting first impression. 

Remember that first impressions make the best impressions. 

We know of more than a few ways to automate those warm fuzzies for repeatable results.

With an easy-to-setup FREE Customers.ai Facebook Messenger autoresponder, you can guarantee every visitor and customer is greeted with a warm welcome greeting message for a good first impression. 

See for yourself, click here for a warm and fuzzy chatbot experience.  

Be sure that the photos you choose are on-brand and are visually identifiable with your business as you work through the page creation process.

You’ll have to upload your profile image first, which will show up in results as you interact with your users. This image will also appear on the top left-hand corner of your Facebook page.

If you indeed have a recognizable brand, it’s an excellent opportunity to use your logo. Or if you happen to be a celeb or public figure, a picture of your mug might do just as well. 

Local businesses should use a high-resolution image that features your signature product or offering. This will help your potential followers and customers recognize your page immediately.

Enjoy this yummy example of a solid Facebook Business page profile and cover photo.

Pro Tip for adding Facebook page images: Your Facebook profile picture will display at 170 x 170 pixels on your desktop version and 128 x 128 pixels on the mobile version. Your image will be cropped in a circle shape, so make sure that you omit critical details from the corners of your image.

From here, it’s straightforward to upload your profile picture, as well as your cover photo.

Your page might look a little threadbare initially but fear not. Your page is not visible to the public just yet. What you see initially is simply a preview. 

Next, you’ll need to create your username, which is also referred to as your vanity URL — this is how you’ll tell people where to find your business page on Facebook.

Usernames for your Facebook business page can contain up to 50 characters — use them wisely! 

Make sure your Username is easy to type, and try to make sure that it’s not too taxing on the noggin’ to remember. Using your business name or some close variation to it is the safest way to go. After that…

Create Facebook Page Step #3: Adding Business Details

You might be a little tempted to add business details later, but it’s a good idea to get that business done right now. 

Enter the appropriate information for your Facebook page “About” section right away, instead of procrastinating. 

Enter your business hours through the Edit Page option at the top menu. Here you can edit all the essential information about your business.

Create Facebook Page Step #4: Write a Brief Business Page Description

Make sure to write a short description that will appear in search results. A couple of sentences will get the job done (a maximum of 255 characters, to be exact). 

Avoid the temptation of being verbose and getting elaborate during this stage. You can add a longer description later on, of course.

How many Facebook pages can I admin?

Are you wondering how to add an admin to your Facebook page? That’s an easy thing to do as well!

Currently, there’s no limit to the number of Facebook pages you can own. 

By now, Facebook happens to be well aware of marketing agencies and their operations. 

Many companies out there in the world specialize in adding Facebook pages, creating and managing Facebook pages, and it’s easy to make oneself the central control of a core admin profile.

If you’re wondering how to manage multiple Facebook pages, that’s easy, too! Making a second Facebook account is also an easy measure to take if you have the ability. However, the best thing to do is create a Facebook Business Manager.

Can you have two Facebook accounts on one phone? 

Well, Facebook doesn’t like this sort of thing, which is why we’re here in the first place. When you add a Facebook page for your business account, you’ll be able to sidestep these operational issues. 

Can you have two business pages on Facebook? 

The answer is a resounding “Yes”!

Create Facebook Page Step #5: Time to Tell YOUR Story

Now that you’ve managed to fill out all the deets as you add your page, it’s time to ramp up your engagement and build what will first be a boutique audience.

Add Facebook Posts

Start thinking of what you’d like to post. Share some valuable and compelling content that is on-brand and exciting. Give free advice and info — avoid being salesy or asking right out the gate (that’s what remarketing is for!). 

You’ll want to make sure to do this BEFORE you start inviting people to like and follow your page for your business. 

You have the option to create your own posts, not to mention share relevant content from thought leadership operating within your industry. People like this sort of thing!

Make sure to follow the steps below to add posts to your page…

When you do things this way, you’ll be able to successfully create a specific type of post — which can always be an event or even a product offering. 

All you have to do is click an option within the “Create” box, which will be located at the top of your Facebook business page.

There are also tons of bells and whistles you can add. Adding a Facebook post autoresponder to your Facebook business page is super easy and mind-blowingly useful once you start getting comments and engagement on your Page. 

Use the Free Facebook Page Lead Generator to build an email list from Facebook on autopilot!

Pin a Post

One cool option you’ll want to take advantage of is adding a pinned post to your Facebook page. 

Is there important information you’re trying to convey to your audience right away? Are you offering an incredible promotion? Highlight some of the excellent and top-notch content that you create during the add Facebook page process. 

You can do all of this with a pinned post! Pinned posts will sit prominently at the very top of your Facebook business page. Just under your cover image, as a matter of fact. 

It’s a great place to provide an attention-grabbing item that will draw your visitors in and make them want to check you out further. 

Start the add Facebook page pinned post-process by scrolling down on your Facebook feed. 

Find an existing Facebook post you would like to highlight, then click the three dots on the post’s top right. From there, all you have to do is click ”Pin to Top of Page,” and you’re all set!

Another great way to build up your audience and drive more traffic and sales is to cross-promote 

There are so many different channels and ways to do this. Just think about where your target audience hangs out, whether on your website, Instagram, or even adding your Facebook page to stickers, coffee cups, and promo swag. 

And then, of course, why wouldn’t you manage them all with a single dashboard-friendly tool like a customer-service 5-star review and retention boosting chatbot like Customers.ai? 

Let’s look at a few different platforms where you can add your Facebook page and broaden your reach to build brand awareness and fill the top of your funnel. 

How To Add Your Facebook Page to Business Manager

If you already have a personal Facebook profile, you are good to go! 

1. Go to business.facebook.com
2. Click “Create Account”
3. Follow the prompts to enter your business name, email, and other necessary information. Click “Next”
4. Click “Submit”

Now then, you have a lot to learn about Business Manager, but for our purposes, we will jump straight into how to add your Facebook Page to Business Manager.

Hopefully, you are an admin of your Page already — if not, stop here and get admin permissions asap. You shouldn’t be doing these tasks without admin status or prepare for many roadblocks in your near future. 

1. Go to business.facebook.com
2. Click the gear icon for “Business Settings.”

3. Go to “Business Assets,” then click “Accounts” and then “Pages.”
4. Select “Add” and then “Add a Page.”
5. Enter the Facebook Page name or URL
6. Click “Add Page,” and you should see your Page on the next screen. 
7. Next, you will add people or set up user permissions if desired. 

Tip: Anyone who had previous access to the Page will still have it, although it is now in Business Manager. 

How to Add Your Facebook Page to Your Website

Always promote your social media channels on your website! And vice versa. It just makes sense. 

Pro Unicorn Magic Growth Tip: The most powerful thing you can do here is harness the lead generating and contact info capturing powers of a Customers.ai Facebook Messenger chatbot on your website. 

This is a game-changer. It’s super easy to set up a website chatbot using Customers.ai’s user-friendly GUI. You’ll be able to instantly follow up and trigger drip sequences or build email or remarketing lists. 

Now, if you have WordPress or some other website platform, the steps to put your Facebook logo and link will differ significantly. 

These days, however, most web builders have pre-built options/fields and themes that automatically include a Facebook logo. You just need to drop in a link. 

How to Add a Facebook Page to Instagram

If you have an Instagram — and having the 4th most users of any mobile app, you should — the smart thing to do is link your Facebook page to your Instagram account. 

Why? Besides the cross-marketing potential and syncing of powerful multi-channel tools like Customers.ai OmniChat® chatbot is astronomical compared to any other methods out there. 

First, make sure you’ve upgraded your Instagram account to a business account, or this won’t work. 

Navigate to the Business Page, click “Page Settings,” and scroll down until you see “Instagram.” 

Next, click “Connect Account,” It will open a pop-up window asking you to log in and verify your Instagram account. That’s it, you’re synced up and can cross-post, advertise, and all sorts of other marketing goodness (chat blast DMs on Instagram — in beta testing now, get on the list!)

That’s it! Now, you know how to add a Facebook Page to Instagram to reach the platform’s one billion monthly active users.

How to Add My Facebook Page to Messenger

We saved the best for last. 

Facebook has over 2 billion daily active users, and the number of Messenger users will likely outpace Facebook users. 

Zuckerberg will tell you himself, “private messaging, ephemeral stories, and small groups are by far the fastest-growing areas of online communication.”

All you need to do here is enable Messenger on your Facebook Page. Here’s how. 

1. Head over to “General Settings” on your Facebook Business Page
2. Go to “Messages”
3. Click “Edit” and select the option to allow messages to your page, and then “Save Changes.”

You can edit additional settings for your Messenger, but we’re going to take you straight to the good stuff and get you started on a chatbot. Why a chatbot, you ask? Oh, there is so much we could tell you about crazy mad ROI-enhancing hacks, but we’ll go the infographic route. 

How To Add A Facebook Chatbot That Drives Traffic And Sales

If you’d like to start a conversation and keep it going, it’s easy to connect a chatbot to your Facebook page. 

Using valuable tools like Customers.ai as you add Facebook pages is the best thing you can do to reach new customers and support existing clients. 

So, what exactly is Customers.ai, you ask? 

The premier Facebook Messenger marketing chatbot platform allows marketers and businesses to create and manage robust and intuitive chatbots, not to mention interact with customers, segment and address audiences, grow contact lists, and so much more!

Now Sign Up for the special Free Forever Edition of Customers.ai OmniChat® and funnel all of your comments and messages into one inbox. Set up a drip sequence for stellar customer service and to convert more leads.

Join Today’s Webinar with Larry Kim!

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Important Next Steps

The post The Ultimate Guide to Add a Facebook Page to Everything for Businesses appeared first on Customers.ai.

Did you know that most CEOs read approximately 60 books a year? That’s about 4-5 books a month. Yet, according to the Pew Research Center, the average person in the United States reads 12 books a year. 

Why are leaders and executives reading exponentially more? 

Because they’re the ones who are spearheading the path for their organizations. Reading not only inspires and enlightens people from all walks of life, but also provides a foundation for innovation by learning from other cultures, societies, and perspectives on a myriad of issues and industries.

Become a life-long learner, and you’re not only keeping your brain active to stave off cognitive decline but also advancing your skills for any market. 

With fast-changing markets and the latest technologies in AI and automation, it’s critical to stay on top of what’s new in your industry. 

Read a few books on using AI and automation for marketing to give yourself a competitive edge.

Now, are there that many digital marketing books to read out there? Oh yes. Prepare yourself for the ultimate list of the best marketing books for entrepreneurs and beginners, and a few for free!  

There are a lot of resources out there for getting started with marketing as a beginner: online courses, webinars, professional development certifications, podcast interviews – here’s a list of the 50 best marketing books for beginners in 2021 to focus your efforts and get the most ROI for your time.

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In this article we break down the best marketing books as follows:

• Digital Marketing Books For Beginners: Growth Marketing Formulas
• Lead Generation Strategies for B2B & B2C
• Marketing Automation and Artificial Intelligence
• Marketing Strategy: Client Retention & the Psychology of Human Behavior
• The Key to Best Content Marketing
• Best Marketing Books for Beginners Free!

Digital Marketing Books For Beginners: Growth Marketing Formulas

In 2019, Customers.ai hosted a free virtual summit focused on advanced lead generation strategies for B2B and B2C industries. 

One of the speakers was Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc, who wrote the first book on this list of best marketing books for beginners:

#1. Content Chemistry: An Illustrated Handbook for Content Marketing – by Andor Crestodina

After hosting thousands of conversations about web marketing, Content Chemistry compiles the most useful lessons and advice about search engine optimization, social media, and email marketing. Initially published in 2012, the book is now in its 5th edition.

#2. Likeable Social Media – by Dave Kerpen

Now in its 3rd edition, Likeable Social media dives into the fact that over 3 billion people are now on social media (1.3 billion active monthly users on Facebook Messenger alone! As of November 2020).

For your business to be successful, you need to have a smart social media strategy. Yet, with so many dawning platforms, how do you know how to navigate each one? And how many do you have to have? This book explores what makes customers “like” and engage with your content.

#3. Digital Marketing for Dummies – by Ryan Deiss and Russ Henneberry

It doesn’t get any more friendly and approachable than this guide. With proven tactics and strategies to help expand your brand’s reach, increase engagement, and generate more sales (from SEM and SEO best practices to effective content marketing techniques and influencer marketing). Digital Marketing for Dummies is a great place to start.

#4. Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy for the Non-Tech Savvy – by Stacey Kehoe

Especially created for beginners, you’ll discover six easy steps to implement your first digital marketing strategy and what pitfalls to navigate. Discover common myths about online and social media marketing, too. 

And, if you’re just beginning on your business’ quest to achieve Unicorn status, get a free Customers.ai account to build upon what you learn in this book. 

Keep learning and always be looking out for new online marketing strategies that may produce better results. For example, Click-to-Messenger Ads outperform other ads 2X-10X! Check out some messenger ads examples that have ridiculous ROI and 100% conversion rate for collecting leads and contact info.

#5. Growth Hacker Marketing – by Ryan Holiday

For stratospheric growth, you’ll need to create a narrative of success around your brand before it begins to grow. 

Find out how Dropbox, Airbnb, and Facebook used these methods to build their empires. While you are at it, study what the 8 trending digital marketing tools were in 2020 to see how you can apply growth hacker marketing for 2021.

#6. Avoiding Critical Marketing Errors: How to Go From Dumb to Smart Marketing – by Richard D. Czerniawski

You want to do the right things as much as you want to avoid the wrong ones. If you’re ignoring proven principles, best practices, and quality processes, especially when building the foundation of your marketing campaigns, you’ll slow your growth and potentially do even more damage.

#7. Good to Great – by Jim Collins

Some brands are terrible. Some are okay. And, some are great. How do you get to that last rung? 

This book is full of Collins’ best concepts and strategies. Find out what Jim says you can do right and wrong to grow your business.

#8. Contagious: Why Things Catch On – by Jonah Berger

Written by a marketing professor at Wharton, Jonah Berger shares how social influence shapes the decisions we make and the factors that help things go viral: 1) Social Currency, 2) Triggers, 3) Emotion, 4) Public, 5) Practical Value, and 6) Stories.

#9. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd – by Allan Dib

Who doesn’t like the sounds of a 1-page plan? This is a great primer to figure out your target market and craft the right messaging.

Also, you’ll learn how to nurture leads, increase lifetime customer value, and create a process for referrals. 

There are different ways to increase sales with chatbots, or become an affiliate reseller.

#10. Marketing 4.0: Moving From Traditional to Digital – by Philip Kotler

Next-generation marketing tactics start here. You’ll learn about the market’s shifting power dynamics, the inconsistencies impacted by connectivity, and the sub-culture rupture.

Get the attention of today’s customer! They are changing everyday, and technology is changing with them at turbo charged speeds. 

Lead Generation Strategies for B2B & B2C

How do you talk to your prospects about what you’re selling? Whether it’s a good or a service?

Start turning prospects into clients with these best beginner marketing books for 2021 that cover everything from built-in Facebook Messenger tools to opt-ins and more.

#1. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies – by Chet Holmes

Trying to do everything at once? Holmes argues that to succeed, you need to focus on a few essential skill areas that will substantially make a difference to your level of success.

#2. Fanocracy – by David Meerman Scott and Reiko Scott

No matter how digital our world becomes, your customers can become your biggest advocates and referral business sources. 

Reiko is a millennial neuroscientist who takes her scientific background and applies it to marketing and PR rules for your benefit.

#3. Talk Triggers – by Jay Baer

Almost 20% of sales come from word-of-mouth, while up to 90% of sales have been influenced by what your audience says about you. 

For actionable tips on how to get your customers to talk and become part of your marketing team, Talk Triggers is full of ways that you can apply to your own business.

#4. Dotcom Secrets: The Underground Playbook for Growing Your Company Online – by Russell Brunson

From traffic, conversions, and sales funnels to the importance of creating compelling messaging to cultivate a loyal and engaged following. Dotcom Secrets is highly regarded as one of the best digital business strategy books. 

Brunson started his first online company while he was wrestling in college; within a year of graduation, he had sold over a million dollars of his products and services from his basement.

Join Brunson’s “Two Comma Club” for multi-millionaire business owners that use Dotcom Secrets techniques. 

There are so many different ways to grow your marketing agency to six and seven figures, per month! Customers.ai is one of the tools experts use to break through ceilings.

#5. The Conversion Code – by Chris Smith

Ready to increase your sales in the digital world? This book details how to capture more leads, convert them, and ultimately close more deals. 

You will learn modern tactics for attracting new leads, such as through blogging, live chat software, and more.

#6. Lead Generation: How to Generate Leads and Sales to Grow Your Business Without Spending Tons of Money – by Larry Billson

Author Larry Billson provides you with lead generation strategies and winning factors that drive ROI improvements. 

Also, you’ll discover common lead generation mistakes and how to avoid them. 

With the vast amount of innovative lead generation tools available, you can grow your contacts lists for email or Messenger marketing at insane speed. 

We have a few of our own tricks up our sleeves on how to grow your email list fast, check out the Customers.ai blog!

#7. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue – by Shama Kabani

Ready to attract more leads via social media? Shama Kabani is here to help! Learn how to use this medium to convert followers into clients successfully.

The first version was a global hit, and this updated version keeps up with the fast pace of change for social media platforms in 2020 and 2021.

#8. Purple Cow: Transform Your Business By Being Remarkable – by Seth Godin

Yes, Godin appears twice in this list, but for a good reason. 

He’s a digital marketing expert extraordinaire for beginners and professionals. 

The title gives you a clue what this is about, standing out – being unique. 

Discover how brands you easily recognize are creating remarkable and unique marketing to grab consumer and client’s attention.

#9. The 10X Rule: The Only Difference Between Success and Failure by Grant Cordone

Massive action starts with the 10x Rule, where you can truly defy mediocrity. 

“Turn it up to 10” applies to everything right? 

If you’re ready to move from risk-aversion to achieving your dreams, Cordone lays out some actionable ways to go above and beyond, step by step.

Speaking of going above and beyond, when it comes to customer service, the 10X way to stay ahead of competition is to utilize 24/7 conversational chatbots with a Facebook Messenger drip campaign and live agent takeover. 

#10. UnCloned Marketing: How to Challenge the Norms with Profitable Marketing Campaigns – by Audria Richmond

Looking for a bulletproof brand that audiences love? This book delivers a comprehensive blueprint for creating cash-generating marketing campaigns. 

The fourth book for Marketing and Launch Strategist Audria Richmond reveals her marketing firm’s exact proven framework. 

Learn how she drives sales, establishes authority, and creates offers that your audience can’t wait to buy.

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Marketing Automation and Artificial Intelligence

As customers become more informed consumers and technology continues to advance at hyperspeed, you’ll need to keep a finger on the pulse of marketing trends. 

These books will help!

#1. AI for Marketers – by Christopher Penn

If you’re curious about the latest machine learning trends and how marketers are using emerging technologies, this book focuses on how artificial intelligence and machine learning are transforming EVERYTHING. 

If you’d like to start dabbling in AI marketing, check out how it’s effectively used via chatbots for business.

#2. Future Marketing: Winning in the Prosumer Age – by Jon Wuebben

Are you planning your marketing moves for the future? 

Wuebben shares what to expect and how to embrace the future of online marketing. 

A “prosumer” is someone who both consumes and produces. In other words, someone who buys a product, uses it, and spreads the word about it. 

A single prosumer can greatly affect your brand!

#3. The Age of Influence: The Power of Influencers to Elevate Your Brand – by Neal Schaffer

While you might not think of influencers as a “marketing technology,” they should be utilized as if they are if you’d like your brand to succeed. 

Influencers aren’t a trend, they are simply popular PR magnets or niche/SME celebrities. It would be unwise to dismiss this in your marketing strategy.

Social media has democratized authority and influence, so information is being consumed in ever-evolving ways. 

Get this essential guide for business owners who want to create a successful and sustainable influencer marketing plan.

#4. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI – by Carlos Gil

Shortlisted for the Business Book Awards 2020, Carlos Gil talks about how to use new features and platforms that immediately engage with your customers — all through a humanistic approach. 

Customers.ai is one of those tools that immediately engage with customers. Utilize a Facebook Messenger autoresponder and craft a humanistic dialogue or use our templates. 

You can also set keyword triggers for a live agent takeover for the perfect balance of AI and human in your marketing.

#5. The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

This is great for a beginner, as you’ll learn how to get the most out of the time, money, and effort you spend on social media. 

Go through the steps of how to build a solid foundation, acquire digital assets, attract followers, and easily integrate social media and content marketing, such as blogging.

Here are nine social media to-do’s to get you started.

#6. Trust Me I’m Lying: Confessions of a Media Manipulator – by Ryan Holiday

Want to know how media truly works? 

The first half of this book explains how blogs drive news — and how somebody can manipulate them. 

The second demonstrates that if the sole focus of marketing is attention and profit, only the brands win while readers lose. 

As a thought leader, Holiday is a former marketing director of American Apparel and wanted to help the public understand how things really work.

#7. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation – by Damian Ryan

Everything moves phenomenally fast in digital marketing. 

If you’re looking to figure out how to manage continually evolving technology, here’s a practical, no-nonsense guide. 

Learn the rules of new media marketing and a new generation of consumers. But don’t forget, sometimes it’s good to break them!

#8. HBR’s 10 Must Reads on Strategic Marketing – by Clayton M. Christensen

If you read nothing else on how to create a competitive edge, these ten articles from the Harvard Business Review will help you get a bird’s eye view of your brand’s strengths and weaknesses.

It’s a great way to self-audit and reassess your brand’s marketing strategy, from a trusted source.

Marketing Strategy: Client Retention & the Psychology of Human Behavior

Marketing isn’t purely science — it’s also very much art. 

If you’re looking for the right psychology, strategies, and practices for the generation ahead, these beginner marketing books will help guide you to where you want to go and show you the right client retention tactics to grow your business.

#1. Hooked: How to Build Habit-Forming Products by Nir Eyal

The “Hook Model” is a four-step process embedded into the products of many successful companies that subtly encourages customer behaviors. 

These products reach their ultimate goal of bringing users back again and again without relying upon heavy advertising. 

After years of research, consulting, and practical experience, Hooked delivers a how-to guide for marketers on creating user habits that stick.

#2. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition – by W. Chan Kim and Renee A. Maugborgne

Tired of fighting with cutthroat competition to gain a small foothold? 

Discover the tools and principles to find an untapped market – a blue ocean – with this masterclass on marketing strategy.

And something you may not find in this book, but is a vast ocean of untapped leads and conversions is the expected growth of Facebook Messenger to 2.4 billion users by 2021. 

We have the ultimate fishing rod and power bait for modern marketers: Facebook Messenger chatbot combined with explosive lead generating Click-to-Messenger ads for a 100% conversion rate and ROI that is bananas!

#3. Winning at Social Customer Care – by Dan Gingiss

For eight steps on how to engage with your customers on social media, including how to get your audience talking positively about your brand on social media, this is the book for you. 

For the ten best customer support chat tools to enable superior service and satisfaction, Customers.ai can get you started. 

#4. The Choice Factory: 25 Behavioral Biases That Influence What We Buy – by Richard Shotton

Gain insight into the shortcuts people use to make the big and small decisions in life, a.k.a. cognitive biases.

The Choice Factory explores how to use this research to create marketing and sales success.

#5. Digital Marketers Sound Off – by Matt Chiera

101 accomplished digital marketing specialists come together to dive into every aspect of digital marketing.

Learn from the best or die like the rest! In the digital marketing community, you’ve got to adapt and be agile, and that means keeping an ear to the ground for big changes. 

Most experts are usually on top of these things and happily share news and info to be a valuable resource.

#6. Predictably Irrational: The Hidden Forces That Shape Our Decisions – by Dan Ariely

Facts tell, emotions sell. 

To be an effective marketer, you need to understand that your customer often buys based on how they’re feeling, then justifies their purchase decision afterward. 

Discover an intro to behavioral economics from Dan Ariely, a psychology professor.

#7. Influence: The Psychology of Persuasion – by Robert B. Cialdini

Why do people say yes? 

How can you apply this ethically to your sales and business? 

Dr. Robert B. Ciadini walks you through six universal principles of influence: 

1) Reciprocation 

2) Commitment and Consistency

3) Social Proof

4) Liking

5) Authority

6) Scarcity. 

Backed by over 35 years of scientific research, Influence helps you learn how to amplify your ability to change others’ behavior.

#8. The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal – by David Hoffeld

Learn about your buyers’ emotions. If you haven’t figured it out yet, marketing it all about tapping into emotions and drawing out emotional reactions. 

You don’t have to craft cathartic theater with your marketing, but it’s good to ask the right questions that line up with how the brain processes information. 

Discover the underlying causes of objections and how to neutralize them.

#9. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business – by Kate Colbert

Acclaimed marketing expert, Kate Colbert, shares insights on how to accelerate your business success. 

Learn how to think like a marketer to shift everything for your brand! 

Build on what you learn with 25 expert marketer’s tips and genius marketing strategies.

#10. What Got You Here Won’t Get You There: How Successful People Become Even More Successful – by Marshall Goldsmith

Learn the 20 habits commonly found in successful corporate environments. 

Then, utilize these habits to take a systematic approach to helping you achieve a positive behavior change to achieve a higher level of success.

The Key to Best Content Marketing

With every multi-channel approach to marketing, it’s rooted in the right content that will speak to your target audience. 

Get content marketing tips that build the essential know-like-trust factor for your brand!

#1. Building a StoryBrand: Clarify Your Message So Customers Will Listen – by Donald Miller

If you’re feeling challenged about how to talk about who you are, what you do, and the unique value you bring to your customers, Donald Miller’s StoryBrand process is a revolutionary method for creating the ultimate competitive advantage. 

You’ll learn the seven universal story points all humans respond to, the real reason customers make purchases, and how to simplify a brand message so your audience understands it.

Then, translate all of this content into your online marketing channels.

#2. Jab, Jab, Jab, Right Hook – by Gary Vaynerchuk

Social media expert and New York Times bestselling author, “Gary V” shows that communication AND context are essential. 

You’ll learn how to develop quality content that can be adapted to mobile and different platforms.

There will also be an enjoyable amount of cussing. 

#3. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand – by Ekaterina Walter

Our brains have trouble separating trivial information from important info, and all this information processing – over 5x as much as we did daily in 1986 – is tiring. 

If you’re looking for how your brand can stand out from all the noise, this book features strategies to truly connect with your audience in a meaningful way. 

Why do you need visual content marketing? Without it, you will not be heard or seen and will effectively be missing the enormous digital marketing boat. 

#4. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – by Ann Handley

Do you have a website? You’re a writer. 

Are you on social media? You’re a writer. 

Did you know that writing matters even more, these days? 

Marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, including production and publishing. 

Whether you’re writing your homepage, email newsletters, blogs, or social media, you’ll discover how to write better, how to tailor grammar for marketing purposes, how to tell authentic stories, and finally, how to thrive in a digital world.

#5. Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in Today’s Social Age – by Trevor Young

Your audience doesn’t want meaningless ads, pitches, and promotional messages. 

They won’t care about your business until you give them a reason to. 

Here are tips on how to get noticed for companies big or small.

#6. Start With Why: How Great Leaders Inspire Everyone to Take Action – by Simon Sinek

Sinek created the third most popular TEDTalk of all time — he asks, “Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty than customers and employees alike?” It starts with your WHY. 

Learn about Sinek’s Golden Circle and how it provides a framework upon which organizations build upon.

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Best Marketing Books for Beginners – Free!

If you’re not yet ready to invest in an arsenal of marketing books for beginners, check out these free resources to start:

#1. Big Book of Digital Marketing – by Digital Firefly Marketing

You’ll learn about SEO, Content Marketing, Website Redesign, Social Media Marketing, and Pinterest. 

Remember, it pays to give out free tools and be a resource — like Digital Firefly Marketing is doing here!

#2. Understanding Digital Marketing: Basics and Actions – by Teresa Pineiro-Otero and Xabier Martinez-Rolan

Super short, you’ll be able to give this PDF a quick glance if you’re looking to simply dip your toe into figuring out what questions to ask.

#3. The Essential Guide to Marketing in a Digital World – by Rob Stokes

Structured in four parts – Think, Create, Engage, Optimize – this book helps you create a marketing campaign from start to finish, including analysis.

#4. SEO Book: A New Chapter Every Day – by Aaron Matthew Wall

If you’re unsure where to get started with search engine optimization, this e-book will guide you through SEO tools, analytics, and case studies.

BONUS: Best Marketing Books for Entrepreneurs to Create Successful Mindset Shifts

To become the kind of marketer your business needs requires the right mindset. 

The world’s most successful marketers do similar things — and it often begins with how they think! 

Improve your mindset with these beginner marketing books:

#1. Leading with Character: 10 Minutes a Day to a Brilliant Legacy – by Dr. Jim Loehr

World-renowned performance psychologist Dr. Jim Loehr shares how to strengthen your moral and ethical character for outstanding leadership. 

If you’re looking to create a purposeful and lasting impact with the work you’re doing and the business you’re building, Leading with Character is for you.

#2. The Self-Reliant Entrepreneur – by John Jantsch

Trying to do #allthethings? It can be challenging as an overworked entrepreneur to focus on what you’re doing and why you’re doing it. 

The Self-Reliant Entrepreneur features a collection of inspirational reflections and quotes – one for every day of the year! – to ensure that you’re meeting your emotional needs.

#3. Range: Why Generalists Triumph in a Specialized World – by David Epstein

For generations, we’ve been told we need to specialize. 

We need to niche down. 

We need to become experts at one specific thing. 

This book demonstrates that a person with a “range” and expansive diversity in experience, knowledge, and toolkits can best address marketing needs. 

Growth marketing is about finding unique solutions, so knowing how to pull the resources you need will help you thrive.

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Important Next Steps

The post 50 Best Marketing Books for Beginners and Life-Long Learners Alike to Level-Up in 2021 appeared first on Customers.ai.

Our simple steps below will solve all of your “how do I get a custom URL for my Facebook page?” questions and help you create a killer custom URL to increase your traffic and following.

It takes a lot of time to create a beautiful and insightful Facebook Business page, and it only makes sense that you would want your Facebook page URL to sing as well. 

That’s why they call it a Facebook vanity URL, after all.

Facebook is a fantastic avenue (with 2.7 billion monthly active users!) that will help you double-down on your marketing efforts, giving you the ability to do things like boost Facebook video views and successfully utilize your Facebook messenger marketing efforts.

“But I just want to know, how do I get a custom URL for my Facebook page?!”

Click here to skip straight ahead to the step-by-step custom URL.

First, before you get started, here are a few words of advice: Make sure that when you’re setting up your Facebook custom URL that you have all of your information in place. That way, you can make these tiny final adjustments with a bit of confidence! 

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In this article you will learn: 

• Can I change my Facebook vanity URL? 
• How to set up your Facebook page custom URL and other common questions
• What is my Facebook vanity URL? 
• How do I get a custom URL for my Facebook page with all these rules?
• Facebook page custom URL benefits
• Facebook custom URL things to keep in mind
• Can I (and should I) reserve my Facebook vanity URL for later?

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Can I Change My Facebook Vanity URL?

When you start setting up your Facebook business page, you’ll probably notice that your URL is, to put it plainly, less than beautiful. 

Facebook URLs are often long and difficult to remember. Initial URLs that Facebook gives to businesses have what seems like extraneous numbers beyond your www.facebook.com/ address. These numbers generally have nothing to do with you or your business.

Do not fret! We realize that a long and confusing URL will make it more difficult for customers and clients to find your Facebook Business page, which is a problem we’d like to help you avoid. 

Plus, a long Facebook URL won’t look very good on a business card or email signature, will it?

Facebook has an option for those searching for a shorter, cleaner version of a business page link. In such scenarios, a custom URL will serve you well!

How To Set Up Your Facebook Page Custom URL And Other Common Questions

You shouldn’t need a designer or marketing guru to set up your custom URL. It’s straightforward. 

And, by the end of it, the great news is that you’ll no longer have a Facebook URL that spans the length of an orangutan arm, which will only help you in your direct response marketing efforts!

Follow our helpful guidelines below to set up your Facebook page custom URL like a BOSS, and you are well on your way to crafting eloquent conversational question and answer content that handles 50-60% of your most common questions and keeps your fans engaged.

Facebook Page Custom URL Step #1: Go to your Facebook Business Page

Make sure that you first visit your business page. Click on the Create Page @Username option on the left side of your page.

Facebook Page Custom URL Step #2: Choose your URL

Facebook now asks you to enter your Facebook page custom URL. Drumroll! 

Facebook Page Custom URL Step #3: Confirm

Make sure that the username in question isn’t already taken. 

You will have to get creative about crafting a Facebook page custom URL that meets your criteria if it is. 

After you are finished and have come up with an original Facebook page custom URL, go ahead and click Create Username.

What Is My Facebook Vanity URL?

Your Facebook vanity URL happens to be the same thing as your Facebook page custom URL. 

By creating your Facebook page custom URL, you are simultaneously creating your Facebook vanity URL, sort of like a vanity license plate!

So, essentially, you will inherently get a vanity URL for Facebook by following the steps below. Awesome!

Why Come Up With A Facebook Page Custom URL In The First Place?

Of course, it’s natural to ask the “why?” But, when it comes down to it, customizing your Facebook URL is pretty much essential for businesses these days. 

Make sure that you also keep Facebook’s user guidelines close to heart while creating your custom URL, as you are now a member of the Facebook community, and you are held to the standards.

How Do I Get A Custom URL For My Facebook Page With All These Rules?

As you can imagine, Facebook has more than a few rules and regulations when it comes to usernames.

Facebook Page Custom URL Rules:

• Remember that users are limited to just one username for business pages and profiles.
• Users cannot claim a username that is already in use.
• Make sure only to include alphanumeric characters (A-Z, 0-9) or a period in your username (“.”).
• User names may not use generic terms and extensions like “.com” or “.net.”
• Even though you can use periods, these or capitalized letters don’t count as a part of your custom URL. For example, janedoe77, Jane.Doe77, and jane.doe.77 would all be considered the same username according to Facebook.
• Your Facebook vanity URL/username needs to be a minimum of 5 characters long.
• Usernames and Facebook custom URLs have to adhere to Facebook’s terms of service.

Adhere to Facebook rules and Terms of Service as you go along. 

Also, make sure you learn how to chat blast your Facebook Messenger contacts that you gain along the way with your brand spanking new Facebook page custom URL. 

Facebook Page Custom URL Benefits

Having a custom URL will take you many steps closer to getting the most out of your social media accounts. 

Assisting your business in realizing its full potential is just a good business move. 

Now that you have your own spiffy Facebook page custom URL, you will be able to remember it more easily, not to mention communicate that information to your potential followers and customers. It’s a win-win!

Remember that there are currently billions of Facebook users worldwide, so the sooner you can create a customized and straightforward username for your page, the better. 

Facebook Page Custom URL Things To Keep in Mind

Remember that Facebook custom URL usernames tend to get claimed rather quickly, so it’s a good idea to craft a memorable name and even better to have that URL reflect the business/service you provide.

Choose a username you’ll be happy with for the long term. It may or may not be changeable in the future! 

The key is to have your username be as concise and memorable as can be. It’s also a great idea to keep your custom URL and vanity URL as true to your actual business name or the name of the person your page represents. 

As far as aesthetics go, try not to get too hung up on it. Users will be able to search your new URL with or without capital letters and periods. 

Remember also that you will be unable to claim a URL that is already in use by merely adding periods or caps, so don’t try any monkey business!

Pro Tip: If the Facebook vanity URL you’d like to use is already taken, keep a watchful eye on it for inactivity — there is a chance you can snatch that URL at a later date if the current user is slacking.

Can I (And Should I) Reserve My Facebook Vanity URL for Later?

For those who wonder, “How do I get a custom URL for my Facebook page and can I reserve my Facebook custom URL for later?”, we wouldn’t recommend relying on a reservation for your Facebook vanity URL and username. 

You’ll want to make sure to strike the iron while it’s hot.

Your Facebook business page’s username can (and will) be removed due to the simple act of inaction (or inactivity). 

We’ve heard horror stories about business owners/operators setting their URL and not using their page, and, long story short, now that particular URL belongs to another party entirely.

One way to hold onto a Facebook page URL is to routinely post on said business page, giving it an active status. Otherwise, Facebook can release your username to someone else. 

If you need any help setting up your Facebook business page or would like to know how to add admin to Facebook page we have a blog article that can help with that, too. 

Customers.ai strives to do more for our users than your run-of-the-mill marketing SaaS company. We are always here to provide coaching and education that will help you along the way and help you traverse the often murky waters of social media marketing. 

If you and your business are ready to join the proverbial social media party, Customers.ai has all sorts of tools, tricks, and technology to help you in your efforts. 

Some of the Benefits of Using Customers.ai for Your Facebook Business Page

Right off the bat, Customers.ai can help you with a free sophisticated, and conversational 24/7 chatbot autoresponder for stellar customer service. 

But, when you get a little bit deeper into your Facebook business page, Customers.ai has all sorts of techy goodies to help you. 

Integrations and creating custom webhooks with Customers.ai will help you quickly post data from Customers.ai to a third-party system, for instance. 

Get the ultimate custom development chatbot that will help increase your ROI, help your business stay connected to potential customers and clients, and boost your online curb appeal — 24 hours a day, seven days a week! 

When you’re done setting up your Facebook page URL, we will help you take the next steps when it comes to launching your business into the stratosphere.

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Important Next Steps

Frequently Asked Questions about Facebook Page Custom URLs

Q: What is a Facebook Page custom URL?

A: A Facebook Page custom URL is a unique web address that you can create for your Facebook Page. It allows you to have a personalized and branded URL, making it easier for people to find and remember your Page on Facebook.

Q: How can I get a custom URL for my Facebook Page?

A: To get a custom URL for your Facebook Page, you need to meet Facebook’s eligibility requirements, such as having at least 25 Page followers and an account that is at least 30 days old. Once you meet the requirements, you can go to your Page’s settings and choose a unique username or vanity URL for your Page.

Q: Can I change my Facebook Page custom URL?

A: No, once you have set a custom URL for your Facebook Page, it cannot be changed. It’s important to choose your custom URL carefully and make sure it reflects your brand or business effectively.

Q: What are the benefits of having a custom URL for my Facebook Page?

A: The benefits of having a custom URL for your Facebook Page include:

• Branding: A custom URL adds professionalism and consistency to your Page, aligning it with your brand identity.
• Discoverability: A personalized URL is easier to remember and share, making it more discoverable to your audience.
• Marketing: A custom URL allows you to promote your Page more effectively in offline and online marketing materials.
• Credibility: A branded URL can enhance your credibility and trustworthiness among your audience.

Q: Can I transfer my custom URL to another Facebook Page?

A: No, Facebook does not currently support the transfer of custom URLs between Pages. Once a custom URL is set for a specific Page, it cannot be transferred or assigned to another Page. Make sure to choose the right Page when setting up your custom URL.

Q: Can I have a custom URL for a Facebook Group?

A: No, Facebook custom URLs are currently available only for Facebook Pages. Custom URLs for Facebook Groups are not supported at this time.

Q: Can I use special characters or symbols in my Facebook Page custom URL?

A: No, Facebook only allows alphanumeric characters (A-Z, 0-9) and periods (“.”) in custom URLs. Spaces, capitalization, and special characters are not permitted. Your custom URL must be unique and should represent your Page’s name or a relevant keyword.

Q: Can I change the capitalization of my Facebook Page custom URL?

A: No, once a custom URL is set for your Facebook Page, you cannot change its capitalization. Choose the capitalization carefully when setting up the custom URL to ensure it aligns with your branding preferences.

Q: Can I redirect my old Facebook Page URL to the new custom URL?

A: Yes, once you have set a custom URL for your Facebook Page, you can set up a redirect from your old Facebook Page URL to the new custom URL. This helps in preserving any existing links or bookmarks that may be associated with your Page’s old URL.

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Send a message to your friend, colleague, or prospect with the most popular and active chat apps. 

Make it private, a DM, or group chat, it has never been easier to instantly connect with people, which will make life easier for marketers and business owners.

This article is your easy-to-follow guide on how to use the most popular chat apps.

• How to chat on Facebook from Facebook.com: Facebook Chat
• Chat on Facebook from Messenger.com
• How to chat on Facebook from Facebook Messenger desktop app
• Chat on Facebook mobile app: Messenger
• How to chat on Facebook from Instagram to Messenger and vice-versa: Cross-platform Facebook Chat

After you understand some of the essential Facebook Chat and Messenger features and how to best utilize them, you will enter a whole new world of possibilities.

At the end we will wrap it up by exploring how to tie it all together with the game-changing Free Forever Edition of Customers.ai OmniChat®. 

Sign up for your Free Forever Special Edition of Customers.ai today! 

Just look at it, the glorious balance of simplicity and power. 

Create ONE chatbot, send ONE message across SMS text, as well as Messenger for Facebook and Instagram, all from ONE convenient dashboard. Uh-mazing!

So, grab your magic marketing lamp (Customers.ai), and get ready for all of your chat blasting, lead gen, customer support, and ROI-exploding wishes to come true. 

But first, some preliminary Facebook chat FAQs. 

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What Is The Chat App On Facebook?

Facebook chat is a way to connect instantly by text message on Facebook for desktop or Facebook Messenger for mobile. 

Facebook chat also offers video and voice call capabilities.

Communicate in real-time with family, friends, fans, customers, and businesses. 

How Do You Chat On Facebook For The First Time?

Whether you have just created your personal Facebook profile or you already have a Facebook Business Page, the most powerful tool to learn for your business’s marketing strategy is Facebook Chat. 

Luckily, it’s really easy to use. 

Let’s assume you are using a desktop computer, to begin with, and we will cover mobile afterwards. 

How To Chat On Facebook From Facebook.com: Facebook Chat

#1. Navigate to Facebook.com.

#2. Log in to your account. 

#3. Click on the “New Message” button in the chat box at the bottom right of your screen to enter the name of a person or Business Page you’d like to chat with. 

Or click the Messenger button at the top right for a list of previously started messages or to draft a new message. 

#4. Also, on the right hand side of your home screen or newsfeed under “Contacts” is a list of your contacts. The green dot signifies that they are online and currently available to chat. 

#5. Click on a contact and a chat window will appear. Type what you want to say and hit Enter to send your message.  

#6. When you are done with your chat, click the X to close the chat window or press Esc. 

How To Chat On Facebook From Messenger.com

Want to skip the newsfeed and Facebook.com altogether? Head over to Messenger.com for a virtual desktop version of the mobile Facebook Messenger app. 

It’s exactly the same as the Messenger app on your phone, except on your desktop’s browser. 

#1. Navigate to Messenger.com in your browser. 

#2. Click the blue “Continue as” button to log in via Facebook. 

#3. You will be brought to a screen that lists all of your previously started Messenger conversations, synced between your mobile Messenger app and Messenger.com. 

#4. Click on the contact you’d like to chat with or use the search box on the left hand side to find the person or Business Page you’d like to chat with. 

#5. Type what you’d like to say in the text box, and hit Enter to send. The same as you would with Facebook.com. 

How To Chat On Facebook From Facebook Messenger Desktop App

Facebook offers a standalone Messenger app for either PC or Mac users. You can find Messenger on the App Store or Google Play.

#1. Once you have installed the Messenger app, click the blue button “Sign in With Facebook”. 

#2. Follow the prompts to connect your Facebook profile with the Messenger app.

#3. On the main screen of the Messenger app your active contacts are on the left, marked with a green dot, and any past conversations. 

It’s just like the mobile version, but on your desktop! 

How To Chat On Facebook From Facebook Mobile App: Messenger

There are 2.7 billion monthly active users, and 98% of them using mobile for Facebook (according to Statista). 

With 1.3 billion Messenger users expected to grow to 2.4 billion in 2021, this is a great time to learn how to use Facebook Messenger. 

For marketers, besides the vast demographics and prospects, Messenger for business provides 70% better open rates than email and up to 80% open rates and 20% click-through rates.

So, learn how to use it!

You might be thinking, “is Facebook Chat and Messenger the same thing?” 

No. 

Well, sort-of. 

They are connected but can be completely separate. In the past, if you wanted to set up only a Messenger account without a Facebook profile, you could. 

That ability is grand-fathered in for those who had it, but has been removed since 2020. 

To put it simply, the social network Facebook owns the instant messaging software, the Messenger app.

There is so much functionality with Messenger, from video calls to stickers, gifs, and sharing files.

Here are some of the awesome things you can do beyond chatting on Messenger or Facebook Chat:

#1. If you don’t already have the Messenger app on your phone, go to the Apple Store or Google Play to download it. 

#2. Open the app. You may see a pop up with updates such as this one about the Cross-App Messaging functionality. 

#3. Continue to log in to the Facebook Messenger app by using your Facebook profile credentials. 

#4. Once logged in, tap on one of your contacts to start a chat or open a previously started chat window.

#5. Use the text entry box to type your message and tap the send button. 

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How To Chat From Instagram To Messenger And Vice-Versa: Cross-Platform Facebook Chat

The grand finale of our simple guide for all of your “how do I get chat on Facebook” questions is the cross-platform chat.

This is a really cool and relatively new feature for Messenger.

If you haven’t updated your Instagram app already, you’ll be prompted to do so… and there is no going back! 

The integration of Facebook and Instagram continues to grow deeper as we now have the ability to message from one app to the other. 

This changes Instagram DMs and the Messenger experience with more options and robust functionality. Not to mention we’ve been blessed with the ability to chat blast Instagram with Customers.ai OmniChat®! 

To send a message to someone on Facebook from Instagram, first open your Instagram app and then: 

#1. Tap on the Messenger icon at the top right of your Instagram screen. 

#2. On the next screen you will see past chats that you can pick back up where you left off or start a new chat. Tap on a person to open their chat window or tap the New Message icon at the top right.  

#3. You will then be brought to a screen that suggests contacts based on your past messaging. Tap next to the person’s name or type in their name under “To”, then tap “Chat”.

#4. The next screen is the old Instagram DM screen or Messenger chat with the person you’ve selected. Type your message and tap “Send” to begin your chat. Explore the other features, such as video, adding emojis, and more! 

Transform Your Marketing Strategy With Customers.ai OmniChat® For Chat On Facebook, Instagram, SMS, And Websites

Learning how to chat on Facebook isn’t just for keeping up with friends and family. Imagine direct messaging your advertising to the 500 million daily active Instagram users and 1.82 billion daily active Facebook users. 

With Customers.ai OmniChat®, you can wield this unruly marketing beast for yourself and reap the insane ROI. No, this isn’t the dark arts, and we do not endorse voodoo or sacrifices in the name of lead gen. 

Goodbye pathetic email newsletter that only occasionally made it past the spam filter and even then, only to annoy your prospects. 

There are two insanely effective ways to run Click-to-Messenger ads, which have become the gold standard in our marketing department, and for good reasons. 

#1. Click-to-Messenger Ads for Almost Magical ROIs and 100% Conversion Rate

Click-to-Messenger Ads are the Facebook Ad objective that utilizes a CTA button to “Send Message” and start a chat dialogue with your business page. 

In regards to generating leads and converting sales, this is where the magic of Customers.ai really shines. The next best thing to do would be to script a conversational dialogue or use one of our provided Messenger drip campaigns. 

When we say Click-to-Messenger Ads have a 100% conversion rate, what we mean by that is if your goal is to capture lead contact info, then every single click converts as it automatically saves their info for your remarketing or other purposes. 

Utilize our high-performing examples of Facebook Messenger Ads and master the Click-to-Messenger ad objective for lead gen rocket fuel. 

#2. Messenger Sponsored Message Ads for Refined Retargeting

As opposed to advertising in the newsfeed and elsewhere to get leads via the “Send Message” CTA, which should always be targeted, but is a broad net compared to the direct-to-Messenger Sponsored Message Ads. 

These ads essentially send a mass message or blast to all of your Messenger contacts (or a specific segment or list). 

This is a fantastic tool for lead nurturing with promotions and other follow-ups to keep front-of-mind with prospects. 

Check out some examples of Messenger Sponsored Messages on our blog or experience the real-life chat portion for yourself here (from our own highly successful campaign!). 

Chatbots are of course fantastic for immediate customer support as well, and connecting with your customers has never been easier or more welcomed than with a chatbot.

Put the Two Together for the Wildly Effective Conversational Remarketing Method

Combine Click-to-Messenger Ads and Messenger Sponsored Messages with Customers.ai, and you’ve got the foundation to the wildly effective new retargeting strategy, the conversational remarketing method. 

You don’t have to lose out on human interaction either, with Customers.ai’s built-in live chat operator chat takeover feature, you’ll set keyword triggers to know when it’s time to step in for your bot, whether to close a sale or escalate a support request. 

How to Easily Build a Multi-Channel Chatbot

Let’s take a quick look at how to easily build a multi-channel chatbot that chat blasts across Instagram, Facebook, and SMS in just a few simple steps using Customers.ai OmniChat®. 

#1. Sign up or log in to Customers.ai. 

#2. Click on “Campaigns” and then “Create Chat Blaster”.

#3. Then choose your platforms. Your Facebook account must already be linked to your Instagram account.

#4. Select which type of content you plan to send. 

#5. Choose an audience or create a new audience. 

#6. Select a dialogue or begin building a new one by clicking “Add widget” to drag-and-drop different chat elements. 

Or select a template.

#7. Fire off the chat blast or schedule it for later. 

#8. You did it! Now “Preview” or “Save” your new chat blast. 

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Frequently Asked Questions about to chat on Facebook

1. How do I start a chat on Facebook?

To start a chat on Facebook, follow these steps:

1. Log in to your Facebook account.
2. Click on the “Messenger” icon in the top right corner of the page.
3. In the Messenger window, click on the “New Message” button.
4. Type the name of the person you want to chat with in the search bar.
5. Select the person from the search results.
6. Type your message in the text box at the bottom of the chat window and hit Enter to send.

2. Can I chat with multiple people at once on Facebook?

Yes, you can chat with multiple people at once on Facebook. Follow these steps:

1. Start a chat with one person using the steps mentioned above.
2. In the chat window, click on the “Add People” icon (represented by a person with a plus sign).
3. Search for and select the additional people you want to include in the chat.
4. Type your message and hit Enter to send. The message will be visible to all participants in the chat.

3. Can I send photos or videos in a Facebook chat?

Yes, you can send photos or videos in a Facebook chat. Here’s how:

1. Open the chat window with the person or group you want to send the media to.
2. Click on the “Photo/Video” icon (represented by a camera) located below the chat box.
3. Select the photo or video you want to send from your device.
4. Add a caption if desired and click “Send” to share the media in the chat.

The post How to Chat on Facebook in 5 Different Ways: The Simple Guide for Marketing Beginners and Pros appeared first on Customers.ai.

A Facebook Business Page allows you to cost-effectively advertise your products and services without spending money on traditional advertising methods that offer very little data about your campaign’s success. 

This article will discuss why a Facebook Business Page is essential for your business and how you can get started in the following ways:

Intro/FAQ

• Is a Facebook Business Page free?
• What is the difference between a Facebook Page and a Business Page?
• Is it worth having a Facebook Business Page? 

The Benefits of a Facebook Business Page

• Gather customer information to build Facebook contacts lists
• Lower marketing costs with effective social media marketing
• Gain insight into your customers with detailed Facebook analytics
• Build loyalty by engaging your customers with Facebook benefits
• Link pages in Facebook and increase Facebook web page traffic with actionable items
• Create a Business Page on Facebook mobile to reach customers on their phones

How to Build a Facebook Business Page

• How to build a Facebook Business Page in 7 easy steps
• Additional tips for building a Facebook Business Page: Add a CTA, Pin a post, Use Facebook Messenger, and more!

Customers.ai can help you leverage your Facebook business page to reach the 1.6 billion people using Messenger every single day to act as one of your most important marketing tools.

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Building a Facebook Business Page Basics

Let’s cover some of the most common questions answered for the first-time Facebook Business Page creators before we get started. 

Is a Facebook Business Page free?

Yes, just like a personal Page, a Facebook Business Page is free. 

On the Business Page, however, you can advertise, which will cost money. However, if you can organically grow your following, you can reach your customers for free. 

But, you have to spend money to make money, and that couldn’t be more true than with Facebook. Obviously, it will behoove you to invest a few dollars here and there to grow your business’ following and reach. 

What is the difference between a Facebook Page and a Business Page?

A Facebook page is a personal page where you can get in touch with family and friends, post photos of your personal life, and comment and like the posts of people you know (or sometimes people you don’t know i.e. lead gen and in many B2C and B2B use cases). 

A Business Page is similar in that it allows you to communicate with people. However, the people you’re communicating with are your customers. 

There are a few notable differences between a Facebook Page and a Business Page:

1. Business Pages also allow you to run ads so that you can reach more people. 

Check out the example below of a Facebook Messenger ad utilizing a “Click-to-Messenger” which guarantees delivery and encourages your customers for responses. 

Facebook Messenger ads provide 100% conversion tracking and capture lead contact info from your Facebook, Instagram, or Messenger Inbox, which are now managed by ONE inbox using Customers.ai OmniChat®. 

2. Business Pages are set up to promote your business, while a personal Facebook page is set up to be a personal experience. 

For example, someone cannot send a friend request to a business Facebook Page, and a Business Page cannot send friend requests. Instead of friends, they have followers and likes. 

3. Business pages can invite people to like their page, which will result in a larger audience and more people to market to. 

Like a personal Facebook Page, a business Facebook Page can enable messaging, allowing businesses to interact personally with their customers. 

4. Businesses can also choose to proactively engage their customers using Click-To-Messenger ads, which offer real-life Unicorn 100% conversion rates for lead capture. 

Watch your Messenger contact list grow with Click-to-Messenger ads and gain rich customer insights with real-time Messenger ad analytics synced within the Customers.ai dashboard.

Then, with a Customers.ai chatbot drip campaign, you can guide them through the buyer’s journey straight from their phone and increase your overall conversion rates. Turn your Facebook Business Page into a complete sales funnel! 

Is it worth having a Facebook Business Page?

Yes! A Facebook Business Page is essential for highlighting your business and its offerings. 

You will be missing out on ROI transparent Facebook analytics and unbeatable advertising opportunities without one.

Reach Potential Customers Where They Spend Their Time 

Out of the 2.7 billion Facebook users, 1.6 billion users log in to Facebook every single day.

That means you have an opportunity every day to advertise to and engage with your potential customers. 

Unlike traditional forms of advertising, a Facebook Business Page is the best way to reach a large number of customers no matter their geographic location. 

With the right Facebook tools, you can reach exponentially more customers. 

Gather Customer Information To Build Facebook Contacts Lists

While having a Facebook Business Page can be great for any business, it doesn’t grow your business to have “Likes.” 

However, what does grow your business is leveraging your Facebook Page for other marketing endeavors, including building contact lists for Facebook Messenger and email marketing. 

You can use your Facebook Page to gather information on your customers, like their names and emails, so that you can advertise outside of the platform as well. 

Personalize your chatbot and offer individualized support for your customers 24/7 to start building brand trust (plus you’ll get the coveted little green “Very responsive” designation).

By capturing contact info when someone engages with your Page, you can turn an engaged audience into lasting contacts and add immediate engagement to your posts. 

Also, don’t forget to retarget your newfound treasure trove of leads! Customers.ai makes it super easy to nail the new and exciting Facebook retargeting strategy, the “Conversational Remarketing” method.

Pro Tip: Utilize targeted Click-to-Messenger ads paired with a Customers.ai chatbot for a 100% conversion rate on capturing lead contact info!

Lower Marketing Costs With Effective Social Media Marketing

Building a Facebook Business Page costs absolutely nothing. Zero dollars. 

While you may want to spend money on having someone create the right copy and graphics for you, the Page itself will cost you $0 each month.

If you want to keep it cheap, you can take your photos and write about your business yourself. 

Once you have your business Facebook Page up and running, it would be wise to start running ads for likes, boosting posts, and sponsored stories to help you get the word out about your brand or services. 

We emphatically recommend Click-to-Messenger ads for the best ROI known to Facebook marketers. 

The ads themselves are inexpensive compared to advertising in a magazine or on a billboard and allow you to better target potential customers. 

While a mix of traditional and digital advertising is typically the best strategy, if you’re trying to keep your costs low, you may want to readjust your advertising budget to include social media.

Which ultimately lowers your acquisition costs in the process!

Gain Insight Into Your Customers With Detailed Facebook Analytics

While you may have some data that helps improve your business function and marketing efforts. Social media allows you to get deeper insights into your marketing efforts so that you can tailor the best strategy for you or your clients.

Some of these insights include: 

• Page Views
• Post Reach 
• New Page Likes
• and more

These insights can help you understand what your customers are looking for. 

For example, if you’re posting product photos every day and not getting much of a reaction, you may choose to try posting a blog or a lifestyle image with some information.

From there, you can A/B test the different types of posts to determine which gets more clicks to your website. 

Build Loyalty By Engaging Your Customers With Facebook Benefits

One of the best things you can do for your business is to build brand loyalty. 

When customers are loyal, they won’t go to the competition for a similar product or service because they’ve built a relationship with your company. 

This results in more repeat purchases and customers that last a lifetime. 

Building a Facebook Business Page can help you build and retain brand loyalty. When your customers search for businesses, their research often points them to social media. If your tone and style are what they’re looking for, you can start building trust. 

The most certain way to engage and build trust with your audience on Facebook is to utilize an automated greeting message and FAQ chatbot with Customers.ai’s Special Free Forever Edition OmniChat®. Sign up for your free copy today and for free customizable copy/paste chatbot templates! 

If your customers are engaging your brand and you’re engaging them back, you can continue to build that trust, making them more likely to do business with you over the competition. 

Be sure to sync your customer service or FAQ chatbot across your website and other client-facing channels. 

Create a welcome greeting chatbot on your website, Facebook page, Instagram, SMS, and more with Customers.ai OmniChat®. 

Link Pages In Facebook And Increase Facebook Web Page Traffic With Actionable Items 

Another essential marketing tool is your website. 

You want visitors to go there, especially if you’re an eCommerce business that depends on customers visiting your website and making a purchase. 

A Facebook Business Page should be used to drive traffic to your website. 

While engagement is vital on social media, you need to get your customers to take action, such as visiting your website, sending a message, signing up for a demo, etc.  

Engagement and likes alone doesn’t mean that you have a customer; it more likely means you have a fan. Without sales, you’re simply a Facebook entertainer and not meeting your social media marketing goals. 

Get more clicks to your website by posting links within posts. Facebook then auto generates a large image of the Page for you based on the Featured Image, but you can also upload your own image and copy.

Posting website links is an essential piece of the content strategy. You can test a mix of different types of posts from lifestyle to informative and even of your landing pages or blogs to determine which work best on which days. 

Essentially, having a Facebook Business Page and using it to promote your website can bring in customers who are already looking for the products or services you offer. 

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Create A Business Page On Facebook Mobile To Reach Customers On Their Phones

Many consumers use their phone for everything. 

When they’re not reading the news, they’re likely scrolling Facebook. 

As more and more people use their phones for all aspects of their lives, including researching products and services, you need to be able to reach them. 

One of the best ways to reach potential customers on their phones is to use Facebook, something they’re already actively using their phone for. 

Facebook optimizes your Business Page for both desktop and mobile devices. When people go to your Business Page on their phone, it shows the same information as on your desktop, including:

• Hours of operation
• Address
• Reviews
• Phone number

How to Build a Facebook Business Page

Now that you know the benefits of a Business Page, it’s time to stop monkeying around and create one yourself! 

All you need is a personal Facebook Page to connect the account. 

It’s also recommended to gather any images you might want to use and be prepared to do a little writing about your business. 

Facebook makes creating your business profile almost as easy as creating your personal Page. 

Here’s how you can start creating your Business Page. 

Building A Facebook Business Page Step 1: Sign In

You must be signed in to a personal Facebook Page to start a Business profile. 

In the past, many businesses were able to get away with creating fake personal profiles in which to connect their business pages. However, Facebook requires a personal page to be attached to the Business Page to ensure its credibility. That’s not going to fly anymore. 

Facebook is cracking down on fake personal pages, so it’s essential to connect your Business Page to your personal Page so you don’t risk it being taken down. 

To create your Business Page, visit Facebook.com/pages/create. 

Next, you’ll select the type of Business Page you want to create. \

You’ll have the options of business/brand or community/public figure. You will most likely need to select a business/brand. Next, click “Get Started.” 

Facebook will take you to a page to enter all of your business information. 

This includes your page name, which you should be consistent with your business name, or another name by which your customers will recognize you. 

Next, you’ll be asked to choose a category. If you type in a word or two that describes your business’s nature, Facebook will suggest options. 

Your business may fall into more than one category; if that’s the case, choose the one your customers will likely think of when they consider your company. You can add more categories at a later time. 

After selecting your category, you’ll be asked for more details about your business, including your address and phone number. 

After you input that information, click “Continue.” 

Building A Facebook Business Page Step 2: Add Images

Facebook will then take you to a new screen where you will upload a profile picture. That’s where gathering your brand images beforehand will come in handy. 

Your profile picture should make a good first impression and allow potential customers to recognize your brand or business. 

Your profile picture will show up in search results along with your name when users search for you. It will also appear on your Facebook Page. 

You may choose to use your logo for the profile picture so that people can recognize you with the same imagery they see on your website and website. 

The best image size for your Facebook profile picture is 170 pixels x 170 pixels on your desktop or 128 pixels x 128 pixels on your mobile device. 

Once your profile picture preview is up to your standards, you can click “Upload Profile Picture.” 

You can always edit this later on by clicking the camera icon next to your profile picture. 

Next, you’ll choose the cover image. This is one of the most important pictures on your business page because it appears so enormous, displaying 820 x 312 pixels on a desktop or 640 pixels x 360 pixels on a mobile device. 

Once you’ve chosen the right image, click “Upload Cover Photo.” 

Now you have the two most essential images uploaded on your Facebook Business Page. 

Building A Facebook Business Page Step 3: Create Your Username

Your Facebook Page consists of just a few items before this point, making it look pretty empty. 

You’ll fill out your Facebook Page in the following steps and make it more useful and exciting. 

The next step is to create your username. This is also called your vanity URL, telling people where to find your Business Page. 

Your username can be up to 50 characters but shouldn’t hit that mark if you don’t need to. Keep it short. You’ll want it to be something that’s easy to remember and type. 

Your business name will work best if available because it’s the easiest thing for your customers to remember. 

Create Page @username appears in the left menu for new pages. Once you’ve chosen your URL, click “Create Username.” 

If you want to change your username, click “Edit Page Info” on the left menu. 

Then, enter your desired username in the designated box. 

Building A Facebook Business Page Step 4: Add Your Business Details

Now you’re finally getting somewhere! This is the time to add critical details about your business. 

It’s essential to fill in all of this information because a completed profile is more likely to reach customers than an empty one. 

Your Facebook Business Page’s “About” section tells your customers who you are, what products or services you offer, and what makes your business so unique. 

Facebook is one of the first places a customer might go to learn about you, so it’s essential to fill this section in as much as possible. 

Make sure to include your hours of business so that customers know when they can contact you or visit. 

Click “Edit Page Info” to start filling out details about your business. On this screen, you’ll share all of the vital information about your business, including:

• Description
• Categories
• Contact Information
• Location
• Hours
• Extra options

Once you’ve finished, click “Save Changes” under each section. 

Building A Facebook Business Page Step 5: Tell More

The description in the “Page Info” section of your Facebook Business Page allows for a tiny paragraph of 255 characters. However, if your business has a long story that you want to tell, there is an additional information section to add this. 

If you’d like to add a longer description, click “Add additional information” and you have up to 50,000 characters to tell your story! 

This is a great section to add a more detailed description of your business and what it offers. 

You can enter your headline and copy for your story and also upload a photo. For example, if you have a founder whose story is impactful, you can put it here. 

Once you’re done, click “Publish.” 

Building A Facebook Business Page Step 6: Create a Post

Now that you’ve filled out all of the critical information about your business, it’s time to start posting. You can’t expect potential customers to like your Page without having a few useful posts. 

Your posts should share relevant information or content from your blog or important industry news. 

You may also choose to promote your products using lifestyle photos and a description or even customer reviews. 

You can choose to create a specific type of post, such as a product, by clicking the “Create” box at the top of the Page. 

Find more in-depth instructions for how to post on Facebook on our blog. 

Building A Facebook Business Page Step 7: Publish Your Page & Invite 

Now that you have a completed Facebook Page with a few useful posts, you can publish your Page with the green “Publish Page” button in the left-hand menu. 

Now your Page is live, which means potential customers can search for you and find you. 

The next step is to find your audience and invite them to follow you!

You can invite your existing Facebook friends from your personal Page connected to the Business Page. You can also use your website and other social media to promote your new Page. 

If you use print materials, make sure to include your logos with “Follow Us” so that people know where they can interact with you online. 

Additional Tips For Building a Facebook Business Page 

Congratulations! ???? You now have a live page with our instructions for building a Facebook Business Page so that you can start engaging your customers and building your brand online. 

To make your social media marketing strategy truly effective, follow these additional tips!

Add A CTA

A Call-to-Action button provides your customers with one easy step to complete an action, like visiting your website or shop at your eCommerce store. 

Facebook offers a built-in CTA button to help you encourage your social media visitors to learn about you, download an app, or book an appointment. 

To add a CTA, click the blue box that says “+Add a Button,” then choose the type of button you want. 

Some of your options are:

• Book with you
• Contact you
• Learn more about your business
• Shop with you
• Download your app or play your game

Each CTA gives you several different types of text options. Once you’ve selected the one you want, click “Next.”

You may be asked to select additional options and fill in more information like a website to lead your customers to, but click “Finish” when you’re ready. 

Now your CTA button is live!

For each type of CTA, you’ll be given several text options to choose from. Select the option you prefer, then click “Next.”

Depending on the button you chose, you may be asked to select some additional options. When you’re ready, click “Finish,” and your Call-to-Action button will be live.

Pin A Post

If you have essential information that you want customers who visit your Facebook Page to see, you can pin it to the top of your Page. 

This post will remain at the top until you unpin it. For example, if you have an important promotion, you can pin a post about it so that customers know what the promotion is and where they can go to claim their reward. 

To pin a post, you can publish a new post or scroll down to a past post that you want to pin. 

Click the three dots on the top of the post, then find and click “Pin to Top of Page.”

Now that the post is pinned, you’ll see a blue thumbtack in the top right corner of the post. 

Use Facebook Messenger

Many businesses still do not realize that you can use Facebook Messenger as a marketing tool. 

Not only can you better serve your customers and answer their questions, but you can advertise in Messenger as well with incomparably awesome results!

Also, make sure not to ignore your messages. The odds are that your customers are trying to get answers about your business or products that could be the difference between a sale or not. 

A 24/7 customer service chatbot with a live agent takeover will help with that.

A Messenger drip campaign can nurture your leads for the highest conversion rates that allow you to engage your customers on social media while guiding them through the customer journey. 

Create A Content Strategy

If you don’t have a social media person or team, you may soon find out that sitting down to post on Facebook every day or every other day can be time-consuming. 

Many business owners let their Facebook Page fall off because they simply don’t have the time to post as often as they’d like. 

A content strategy can help you plan posts, so you don’t have to spend time posting every day. While engagement and answering customer messages should be done as frequently as possible, you don’t have to spend hours of each day posting; instead, you can plan your Facebook posts and schedule in advance.

If you have a deal coming up, you can schedule a post about it months in advance so that you know it won’t be forgotten about. 

To schedule a post natively in Facebook (there are tons of Social Media scheduling apps available) create a post as usual, but don’t hit “Post”. 

You should see a pop-up like this, sending you to the “Creator Studio”.

Click the “Creator Studio” link where you can draft the post and click the “Share Now” to select “Schedule” and choose a date and time. 

Don’t Use A Personal Page

Many people try to use their personal Page to promote products and services from their businesses. However, with a personal page, you can’t reach as many people as you can with a business page. 

Your personal profile page limits you to promote your business to people you’re friends with. 

Your business page, on the other hand, allows you to reach anyone and everyone. 

For the same price, which is zero dollars, you can expand your network and reach more paying customers with a Business Page. 

Use Different Types Of Imagery

When building a Facebook Business Page, you don’t need to hire a professional photographer to provide amazing images for your Facebook Business Page. 

The best posts on social media are videos and photos instead of text alone. Be real and authentic. You don’t have to overly-polish each post — raw is good. 

Mix it up and use different types of imagery. You can experiment and see what works best for you. 

A Facebook Business Page is a cost-effective marketing solution that can help you interact with your customers for more repeat sales. 

With these instructions and a Free Edition of Customers.ai OmniChat®, you can truly leverage social media to increase and boost your sales.

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Important Next Steps

The post 7 Steps for Building a Facebook Business Page + Additional Tips appeared first on Customers.ai.

If you are a business owner or involved in any sort of sales, Facebook Messenger is a massive online sales channel to directly reach and engage with any target audience. 

That all sounds great, but what if you don’t have or want a Facebook Business Page?

There are a lot of reasons to want to access Facebook Messenger via alternative routes. 

There are also a lot of different ways to access Facebook Messenger. 

Some people prefer using the Facebook Messenger desktop app to chat. In contrast, others want nothing to do with Facebook and choose to use Messenger solo on their phone (yes, there is a way to access the Facebook Messenger app without a personal account, keep reading).

In this article, we will cover how to access Facebook Messenger in the following ways: 

• How to sign up for Messenger
• How to open Facebook Messenger app
• Access and use Facebook Messenger desktop app
• Instagram cross-platform messaging with Messenger
• How to install Messenger without Facebook 
• Convert conversations into customers with or without Facebook

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How To Sign Up For Messenger 

If you are not already among the billions of people who have a Facebook account or Messenger account (Facebook Messenger statistics are insane!), first:

1. Go to Facebook.com on your desktop or download the app to your phone.
2. Choose “Create New Account” and fill out the required fields.

3. You will have to give a working phone number. 

Pro Tip: If you don’t want to give your phone #, you can get a working phone number from Google Voice.

4. Click “Sign Up.”
   • If you want a full-blown Facebook account, you can add friends and a profile picture when prompted.
   • If this is just a hoop-jumping step on your way to Facebook Messenger, simply skip the subsequent prompts.  

5. Finally, you will have to confirm your phone number with an access code.

How To Access Facebook Messenger From Facebook App Or Website

The first place to access Facebook Messenger will appear when your Facebook app dashboard opens up. 

Tap on the lightning bolt Messenger icon, and you will be prompted to download the Facebook Messenger app onto your phone.  

The same icon will appear in the upper right corner of your Facebook account page on your desktop via Facebook.com.

How To Access Facebook Messenger From Messenger Desktop Or Messenger App 

After you have established your Facebook account, you can access Facebook Messenger on your desktop from your Facebook page.  

You can also access Facebook Messenger at Messenger.com. 

Just enter your Facebook login credentials, and you can access Facebook Messenger in all its useful glory minus your Facebook feed and Facebook page.

You can also download the Messenger desktop app for both an iOS or Microsoft desktop. 

From the Facebook Messenger desktop app, you can send text messages, video chat, send and receive photos and videos, and make unlimited calls. 

Plus, dark mode (easier on the eyes) and built-in stickers, emojis, and GIF keyboards make the Facebook desktop app endlessly entertaining for expansive and engaging communication. 

How To Install Messenger Without Facebook 

There was once a time when you could simply install Messenger without Facebook by logging into Messenger with only a phone number. That ended in December 2019.

Today, in 2021, the only way to do this is if you currently have a Facebook account OR had an account once upon a time, with a caveat*. It doesn’t matter if you deactivated or deleted your account. This will still work. 

Here’s what you do:

1. Download the Facebook Messenger app for either iOS or Android. 
2. Log in with your old credentials. *Here’s the kicker, all of your old contacts/friends will now be able to message you. 

Now you can utilize Facebook Messenger as a standalone app without your Facebook profile deactivation, go straight to the Facebook Messenger app on your phone or the Facebook Messenger desktop app on your computer or tablet to access Messenger as a standalone service!

How To Access Facebook Messenger From Instagram

On September 29, 2020, Facebook announced that it would integrate Messenger into its Instagram platform ???? , so now you can log into Facebook Messenger straight from the Instagram app!

If you do not already have an Instagram account, follow the prompts to create an account. 

If you have a Facebook account already, you will consent to continue with your Facebook account information.  

Suppose you access the Instagram website from your computer. 

1. Type “Messenger” into the search bar at the top.

2. Click the ‘Follow’ button next to the Messenger icon on the next page. 

3. Finally, click ‘Message.’

This will open and allow you to access Facebook Messenger on Instagram.

To access Facebook Messenger from the Instagram app on your phone or tablet. 

Open the Instagram app and tap the DM icon at the top right of the screen. 

You will be prompted to update to Messenger. 

Tap Update and then Continue, and you’re good to go!

If you ignored the update option at some point in the past, simply do the following: 

1. Tap your profile picture in the bottom right corner.

2. Next, tap the stack of three lines in the top right (Menu).????

3. Tap ‘Settings.’

4. Then, tap ‘Update Messaging’ and ‘Update.’ 
5. Message away!

Now that you know how to access Facebook Messenger from the Instagram app, we’re pleased to enlighten you that Customers.ai OmniChat® chatbot now works across Instagram and Facebook Messenger! (And SMS, website, and more!)

What Can You Do With A Messenger Chatbot On Facebook And Instagram? 

You can also access Facebook Messenger for business. As one of the first chatbot software providers to release fully functional tools for Instagram, we’ve developed the best Messenger chatbot for Instagram marketing, sales, and customer support. 

But, before we get all mushy about customer support, let’s talk about the fact that Facebook has announced Messenger API support for Instagram! 

You’ll now be able to seamlessly utilize the best Facebook Ads strategy, Click-to-Messenger Ads, with Customers.ai on Instagram and Facebook Messenger Ads. 

With OmniChat®, you will finally stop jumping from platform to platform, trying to answer all of your followers’ questions. Not to mention following up with the best Facebook retargeting strategy. 

With all of this newfound time on your hands, you’ll be freed up to give better service… NOT! This will be automated too! Automate everything!

There are likely more super-secret Facebook ninja ways to access Facebook Messenger, but we aren’t getting into hacking anything here — just using the available tools (and maybe a few loopholes here and there, but we promise not to break any Facebook Messenger rules).

This article covered all of the different ways to access Facebook Messenger from the Facebook app, the Facebook desktop app, Facebook.com, Messenger.com, Instagram.com, and the Instagram app.  

It’s time for you to get busy achieving unicorn status!

Get started using a free Customers.ai chatbot to automatically communicate with the users who visit your business pages on both Facebook and Instagram. 

Then, dive into our resources below to take it to the next level and crush KPI and sales goals.

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FAQs about Access Facebook Messenger

The post All of the Ways to Access Facebook Messenger and Engage More Customers appeared first on Customers.ai.

More likes, more followers, and big fancy #s for reach, engagement, and clicks. We’re good here, right? 

Not quite. 

Facebook Ad reporting is your golden ticket to proving real value that aligns with your client’s KPIs.

It’s easy to feel lost in the Facebook Business Manager maze. Facebook Ads Manager has a few templates but you want to look pro and provide meaningful Facebook Analytics for clients. 

In this article, I’m going to walk you through some of the most meaningful metrics followed by how to wrap them into an easy-to-use and automatically scheduled ROI report in 4 easy steps.

1. Choose the most impactful metrics for your Facebook Ad reporting
2. Use breakdowns to extract the data diamonds that will dazzle your clients
3. Review and save the report
4. Export the report and schedule an email 

Grab your liquid fuel and let’s demystify how to create, customize, export, share and schedule Unicorn quality Facebook Ad reports!

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Facebook Ad Reporting Step #1: Choose The Most Impactful Metrics For Your Facebook Ad Reporting

Rather than instantly overwhelm you with the whole gamut of ways to create custom Facebook Ad reporting and other Facebook ad hacks, we are going to hone in on some common client-requested metrics across various industries. 

Where in Ads Manager can you find your reports?

Head over to “Ads Manager” on the left menu of your Facebook Business Manager homepage. 

On the right hand side of the following screen will be two tabs under “Customize Pivot Table” (or Trend Chart or Bar Chart). Let’s check out “Metrics” first, followed by “Breakdowns” for your Facebook Ad reporting. 

There are so many metrics to choose from. Check out Facebook’s handy “Glossary of Ad Terms” for a list of them all. 

This is just a sliver of the full alphabetical list of Facebook Ad reporting metrics at your disposal. 

So the key is to select the metrics that will align with your desired KPIs and demonstrate ROI as clearly as possible. 

Obviously, this looks different for each individual client. As I mentioned earlier, Facebook makes some decent assumptions with their provided Facebook Ad reporting templates (which you can access from the ad Campaign, Ad Set or Ads, then click the “Reports” dropdown, then select “Export”.

After you’ve accessed Facebook Ads Manager via Business Manager, when you click on “Reports”, some “Suggested Report Templates” will show up on the right side of the Ad Reporting screen. 

If you came here simply wondering, “how do I get a Facebook ad report?” then you can probably stop right here. 

But if you’re ready to take your Facebook Ad reporting to the next level, let’s dive further into the metrics on your new custom report so that you can easily monitor Facebook ads more effectively.

Choose Your Metrics

There is no right or wrong way to use Facebook Ad reporting, and these metrics are simply suggestions, based on my personal experience of most meaningful insights for a myriad of clients.

• Conversions
• Cost Per Result 
• Click-through Rate

Conversions are probably the most important metric for the majority of your clients. 

It’s a quick and easy way to show them exactly how well your campaigns are getting people to perform the desired action at a high rate. 

You can have a million clicks but all that really matters is the number of conversions.

This metric runs deep with tons of specific conversion-style metrics, but some of them are really not conducive to proving your Facebook ads ROI-worthy.

The granular metrics for Conversions that are probably the most impactful for proving ROI are: 

• Leads from your website
• Website registrations/sign-ups
• Completed purchases on website
• Website Searches 

These are just a sample of solid ROI metrics for sales. 

Maybe your ads have nothing to do with driving traffic or leads to a website. In that case, scan through the oodles of metrics for the one that matches your client’s direct source of revenue.

Cost per Result (CPR) informs you of how much it costs to get a conversion. What is the ultimate goal of your ad campaign? This is the metric you set as your “result”, let’s say, website conversions.

The goal is to have the lowest cost per result possible, which is equally important as your conversions. 

Which if you are on the quest for the holy-lowest-CPR, then study these Facebook ad examples and copy them or make them your own for lower CPRs and stronger CTRs.

Click-through rate (CTR) is another heavy hitter on most digital marketer’s Facebook ad reporting repertoire. 

This figure is the result of the total clicks on your ad divided by impressions. 

It essentially tells you if your ad creative and content are good. A high CTR means the targeting is spot-on and the right people are seeing the ads, and they like what they see. 

If you have a low CTR, then you need to adjust your creative or CTA or offer/promotion. Make it more intriguing, ask yourself, “why would I click on this ad?”

An excellent CTR is probably going to be anything above 2-3%.

If you are hitting those percentages, you know it’s a good idea and good value to invest more ad budget on that particular ad’s spend. 

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Choose Your Breakdowns

Before we got knee deep in Facebook Ad reporting metrics, we discussed another important aspect of creating a custom Facebook ad report, “Breakdowns”.

This is where you are going to find some of your best data points. 

You can get very specific with your report’s breakdowns. Some common questions that breakdowns can answer are: 

• What demographics have the best CPA?
• Which regions are not converting? 
• What age group or gender are clicking your ads?
• Which CTA, Headline, Image/Video, and other creative are converting? 

All of these answers and more can be found in the nifty “Breakdowns” tab. 

Facebook Ad Reporting Bonus Tip: You can easily customize the columns of your report by clicking the three dots under “Customize Pivot Table” on the right. Under “Manage” click on “# Selected Columns”. 

Then, click the X net to any metric or breakdown you’d like to eliminate from your report. Drag and drop in the priority of your preference. 

Declutter and leave only the must-haves.

Review And Save The Report

You’ve built out a meaningful Facebook ads report by including the metrics that matter the most to your clients. 

Your breakdowns splice your data into fascinating tidbits that make your report easier to digest and add value. 

Now it’s time to save your Facebook Ad reporting masterpiece! 

This is pretty straightforward. 

Click the blue “Save” button at the top right of your Ads Manager screen. 

Your custom report will now appear on the home screen of your “Ads Reporting” tab in Facebook Business Manager.

Woohoo! Now let’s automate this! 

Export The Report And Schedule An Email 

This is the best part, the fruits of your labor! 

There are two ways to share your Facebook Ads report. 

1. Click the “Export” button from either the homescreen of Ads Reporting:

1. Or click the “Export” button from within Ads Manager: 

Schedule An Email

Build your report once, schedule it and forget it! (Well… don’t be a lazy marketer, keep an eye on it and routinely share key insights with your client and better inform your strategy). 

• Create your report
• Click into the report in “Ads Reporting” 
• Click the blue link beneath the report name title

• In the pop-up window that appears, move the “Schedule Email” slider to “On”. 
• Input the email addresses of multiple people. 
• Click “Apply” and then “Save” to confirm your recurring email.

Boom! You are done, congrats!  

Now that you have the best Facebook ad reporting down pat, start running more impactful ad campaigns so you have something juicy to report! Here are a few of our own high-converting Facebook Messenger ad examples that you can freely reap the rewards from. 

Conclusion

Facebook ad reporting is an essential part of digital marketing. 

And yet, so many marketers aren’t willing to get their hands dirty with these meaningful metrics. 

Totally understandable, considering the landslide of metrics coming down Mount Facebook since the moment you hit “Go” on your ad campaign(s).

Think about your need-to-haves vs. nice-to-haves and eliminate the niceties or you’ll overwhelm yourself and your client.

Remember, if you focus on real conversions for your clients, to prove you are turning a profit, your Facebook Ad reporting is off to a great start. 

Follow up conversions metrics with Cost per Result to know what your conversions cost and profit margins are. 

Finally, always consider Click-through Rate to know if your value prop is good enough or if your creative is lacking and needs a refresh or a new angle. 

Most marketers know that a lot of the magic happens after the clicks, lead captures, and initial engagements. Make sure you are following the best Facebook retargeting strategy to bring home the ROI.

Also, consider Messenger Sponsored Messages to skip the newsfeed battle altogether and guarantee your ads visibility and converting power. 

If you are looking for more compelling ads with the best CTR and ROI, consider the insanely effective Click-to-Messenger ad objective combined with the power of Customers.ai. Did you know that you can link ads to Messenger? Yes! 

Sign up for your Customers.ai OmniChatⓇ account today to auto-respond to, qualify, and convert your leads!

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Important Next Steps

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But how do you transfer Facebook Page ownership the correct way? 

Thankfully, this is a straightforward task compared to some of Facebook’s notoriously elusive support and troubleshooting.

You don’t have to be like that. 

Instead, you can empower your company to be helpdesk ninjas with a multi-channel customer support chatbot for troubleshooting, FAQs, lead gen, and more with Customers.ai.  

Reasons To Transfer Facebook Page Ownership

If you are an agency, you have probably created a Facebook Page or two for clients. This is a common scenario and necessarily lends itself to transfer Facebook Page ownership.

Perhaps you’ve been helping your technologically-inept uncle or grandparent with their Facebook Page, and you’re ready to hand it off to the next of tech-savvy kin.

Entrepreneurs can imagine the need to transfer Facebook Page ownership upon being acquired or during any sort of business sale. 

The new owners will surely want your Facebook Page (unless you had some really bad PR). 

You can probably imagine there may come a time when you find yourself asking who legally owns a Facebook page, such as a family member who has departed. 

There are other reasons, but we don’t want this article to get all Jerry Springer.

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Transfer Ownership Of A Facebook Business Page

So how do you transfer your prized Facebook Page ownership? The most efficient way is to first make the new owner an ‘Admin’ on your Page. Then, remove yourself as Admin. 

Follow these easy steps!

Important Note: You must be an admin of the page and you must use a desktop computer. You can learn how to add an admin to your Facebook Page here.

There are many different page roles to help you grant and limit access. 

For example, you can assign someone to solely handle advertising as an ‘Advertiser’ role, and restrict or allow permissions to manage budget and ad spends. 

Step 1) Ask the person who will be gaining admin access to “Like” the Page. 

Step 2) Log in to your admin Page account. 

Step 3) If you accessed your Page via business.facebook.com, click ‘Settings’ in the top right of your Facebook Page screen. Then click ‘Page Roles’ in the left menu. 

If you accessed your Page via facebook.com, click ‘Settings’ in the left menu. Then click ‘Page Roles’ also in the left menu. 

Step 4) Type the name of the person to who you want to transfer your Facebook Page to in the box below “Assign a New Page Role”. 

Step 5) Select ‘Admin’ from the drop-down. Click “Add”.

If you need to remove yourself you can log in and visit the same ‘Page Roles’ section to change your role to anything other than ‘Admin’.

Now that you can transfer Facebook Page ownership with ease, let’s unpack some other common Facebook Page owners’ questions.

How Do I Remove A Page Owner On Facebook?

Now you can transfer your Facebook Page but you are still wondering “how do I remove a page owner on Facebook?”

You can remove a page owner on Facebook by following the steps above to transfer a Facebook page.

Once you’ve accessed ‘Page Roles’ click on the Admin you’d like to remove and select any role other than Admin to downgrade their permissions or remove them altogether. 

Remove Page From Business Manager

How do you remove a Page from Facebook Business Manager? First, make sure you are an Admin of the Page in question. 

Second, make sure the Page is not connected to any other assets in Business Manager. If so, delete these connections. 

Follow these steps to remove a Page from Business Manager:

Step 1) Click ‘Business Settings’ on the left menu at business.facebook.com.

Step 2) Scan the assigned assets for any conflicts while in the Users / People screen. 

Step 3) Click ‘Pages’ on the left menu under ‘Accounts’.

Step 4) Select the Page and click ‘Remove’ next to it.

Request A Facebook Page Transfer

Requesting a Facebook Page transfer can be a challenging situation, especially when dealing with conflicts or disputes. Whether it’s an ex-employee or an ex-partner causing the drama, it’s important to take the necessary steps to regain control of your Page.

Before proceeding with the transfer request, it’s crucial to ensure that there are no valid reasons for the other person to withhold access. For instance, if you’re working with an agency, verify that all outstanding fees have been settled by both parties involved.

This scenario is not uncommon and can potentially lead to legal complications. Therefore, it is essential to resolve any financial obligations before proceeding with the Facebook Page transfer request.

Now, let’s address the final challenge that only the genuine Facebook Page owner can resolve, without the need for DNA tests.”

Facebook Page Ownership Dispute

As you can see, sometimes we need to have a healthy discussion about who gets the family Facebook Page when we split apart, or Business Page. 

This is a troublesome thought, imagine your Facebook Business Page just sitting there on the world wide web, with no one to manage it.

Hopefully, you installed a chatbot prior that is sending your customers, prospects, and fans happy messages while you clear up this mess. 

You can claim your unmanaged Facebook Page relatively easily:

Step 1) Go to the unmanaged Facebook Page and click the “Is this your business?” link in the top right. 

Step 2) Fill in the prompts for the basic info, such as the website and physical address of your business. 

Step 3) Select from the options to verify by phone, documents, or email and follow through with the supporting documents.

But what if someone else has taken the reins, what if your Facebook Business Page has fallen into the wrong hands? 

Get ready to jump through hoops if someone else has claimed your Facebook Page. It ain’t pretty.

You may be asked to provide a notarized statement from your lawyer about the importance of the Page. 

If a digital agency you have worked with in the past has claimed your Page, with permission, but is now defunct or long gone… you could be in a pickle. 

The best solution, in that case, is to contact the person who claimed your Page, whether it’s an old account manager, employee, or intern. 

Ask them to fix it and avoid a headache with Facebook’s curmudgeon legal process. 

You might want to pursue trying to report copyright infringement on the person impersonating your ownership. 

Another solution could be to create a new Page and attempt to merge the two accounts and verify you are the rightful owner in the process. 

Hopefully, this solves your Facebook woes and keeps your Page out of limbo!

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Frequently asked questions about how to transfer Facebook page ownership

Q: How do you transfer Facebook ownership the proper way?

A: To transfer Facebook page ownership, the first step is to make sure that you are the rightful owner of the page. 

Once you have verified your ownership, you can then follow the steps to claim an unmanaged Page. 

If someone else has already claimed the page, you may be asked to provide additional verification or documentation in order to reclaim it.

Some ways that you may be able to verify your business ownership include (based on country of residence):

Brazil

• Business bank statement
• Cadastro Nacional da Pessoa Juridica (CNPJ)
• Certificado da Condicao de Microempreendedor Individual (MEI)
• Contrato Social
• Utility bill

China

• 公司註冊證書
• 商業登記摘錄
• 商業登記證
• 营业执照
• 銀行帳單

Cyprus

• Αντίγραφο κίνησης λογαριασμού / Hesap özeti
• Εγγραφή στο μητρώο Φ.Π.Α.
• Καταστατικό / Şirket ana sözleşmesi
• Μητρώο Επιχειρηματικών Οντοτήτων
• Συστατική Πράξη Εταιρείας / Şirket Kuruluş Onay Belgesi

France

• Avis de situation au repertoire Sirene
• Extrai d’immatriculation D1
• Extrait K, L, Kbis ou Lbis
• Facture d’électricité, de gaz ou d’eau
• Lettre de confirmation de numéro SIREN délivrée par l’Urssaf
• Statuts de l’enterprise
• VAT registration

India

• Business bank statement
• Business license
• Certificate of incorporation
• Goods and services tax registration certificate(GST)
• Permanent Account Number Card (PAN)
• Shop establishment certificate
• Udyog Aadar (UID)
• Utility bill

Indonesia

• Business bank statement
• Izin Usaha Mikro Kecil (IUMK)
• Nomar Induk Berusaha (NIB))
• Surat Izin Usaha Perdagangan (SIUP)
• Surat Pengukuhan Pengusaha Kena Pajak (SPPKP
• Tanda Daftar Perusahaan (TDP
• Utility bill

Ireland

• An Oifig um Chlárú Cuideachtaí
• Business bank statement
• Business tax certificate
• Certificate of business incorporation
• Certificate of registration
• Utility bill

Italy

• Atto Costitutivo
• Certificato di Registrazione Aziendale
• Registro Imprese dell’archivio ufficiale della CCIAA
• Statuto
• Business bank statement
• Certificate of formation
• Utility bill
• Value Added Tax Certificate (VAT)

Japan

• 個人事業の開業, 廃業等の届出書
• 営業許可
• 定款
• 履歴事項全部証明書
• 法人番号指定通知書
• 納税証明書
• Business bank statement
• Utility bill

South Korea

• 사업자등록증
• 요금납부 내역서
• 지방세 납세 증명서
• 지방세 납세 증명서

Taiwan

• 台中市政府函
• 有限公司设立登记表

UAE

• Certificate of formation
• رخصة تجارية
• شهادة تسجيل لضريبة القيمة المضافة
• فاتورة اتصالات
• فاتورة الكهرباء
• كشف حساب بنك

Ukraine

• Виписка з єдиного державного реєстру юридичних осіб , фізичних осіб-підприємців та громадьских формувань
• Виписка з єдиного державного реєстру юридичних осіб та фізичних осіб-підприємців
• Витяг з реєстру платників єдиного податку
• Свідоцтво платника єдиного податку

United Kingdom

• Business bank statement
• Certificate of Company Incorporation
• Certificate of public liability insurance
• Companies House document
• Company registration number (CRN)
• HM Revenue and Customs: VAT certificate
• HM Revenue and Customs: Account statement
• Utility bill

United States

• Articles of incorporation
• Business bank statement
• Business license
• Employer identification number (EIN)
• IRS SS-4 (Ein Assignment Letter)
• IRS 147c (EIN Confirmation Letter)
• Taxpayer identification number

Q: What if someone else has taken control of my Facebook Page?

A: If someone else has taken control of your Facebook Page without your permission, the best solution is to contact them and ask them to fix it. 

If they are unwilling or unable to return control of the Page to you, you may need to pursue other measures such as reporting copyright infringement or creating a new Page.

Q: What is the process for transferring Facebook page ownership if you are no longer working with the agency or individual who currently has control of the Page?

A: If you are no longer working with the agency or individual who currently has control of your Facebook Page, the best solution is to contact them and ask them to fix it.

If that doesn’t work, the fastest solution may be to start a new Facebook business page.

Q: Why would I need to transfer ownership of a Facebook page?

A: If you’re an agency, you’ve probably set up a Facebook Page or two for clients. This is a typical occurrence, which necessitates the transfer of Facebook Page management.

Or if you’ve helped a family member with their Facebook Page, and you’re ready to hand it off to the next tech-savvy kin.

Entrepreneurs may also need to transfer Facebook Page ownership upon being acquired or during any sort of business sale. 

These are just a few reasons you may need to transfer ownership.

Q: How do I transfer Facebook ownership to someone else?

A: The easiest method to do it is to make the new owner an ‘Admin’ on your Page. After that, remove yourself as Admin from the page.

Step 1) Ask the person who will be gaining admin access to “Like” the Page. 

Step 2) Log in to your admin Page account. 

Step 3) If you accessed your Page via business.facebook.com, click ‘Settings’ in the top right of your Facebook Page screen. Then click ‘Page Roles’ in the left menu. 

Step 4) Type the name of the person to who you want to transfer your Facebook Page to in the box below “Assign a New Page Role”. 

Step 5) Select ‘Admin’ from the drop-down. Click “Add”.

Q: How do I add an admin to my Facebook page?

A: Here’s how to add an Admin to your Facebook Page:

• Step #1. Click on the Settings tab of your Facebook Business Page.
• Step #2. Open the Page Roles menu in the left column.
• Step #3. Type a name or email in the box and select the person from the list that appears.
• Step #4. Click Editor to select a role from the dropdown menu, choose Admin, and click Add.
• Step #5. New Admin receives a notification. Existing Page Roles = Pending.
• Step #6. New Page role is accepted. Existing Page Roles = Accepted.

For more info, view the full guide on how to add an admin to a Facebook Business Page.

Q: How do I remove a page from the business manager?

A: To remove a page from a business manager, you’ll need to be an admin of the page.

Step 1) Log in to your Facebook Page account.

Step 2) If you accessed your Page via business.facebook.com, click ‘Settings’ in the top right of your Facebook Page screen. Then click ‘Page Roles’ in the left menu.

Step 3) Select the page you want to remove and click “Remove”.

Q: How can I request a Facebook page transfer?

A: If you are unable to transfer Facebook page ownership through the above methods, you may need further assistance from Facebook, here: https://www.facebook.com/business/help/840557212788102?id=708699556338610

Please keep in mind that you will need to provide the following information in order for Facebook to process your request:

• The name and contact info of the person you would like to have control of the Page
• Proof of authorized ownership or access to the Page
• A statement from you indicating that you have tried to regain control of the Page unsuccessfully
• The URL of the Facebook Page you would like to transfer.

Please also note that Facebook will not process requests to transfer Pages with a certain number of fans.

So, if you’re ready to hand off control of your Facebook Page, follow these simple steps to make sure it’s in good hands.

Q: Who is the legal owner of a Facebook page?

A: The legal owner of a Facebook page is the person who created it. This is typically the person who registered the domain name and set up the Facebook Page. 

If you are not the original creator of a Facebook Page, you will need to ask them to transfer ownership to you should you desire to be the Facebook Page owner.

Q: What is the difference between Facebook page owner and admin?

A: A Facebook Page owner is the person who registered the domain name and set up the Facebook Page. 

An admin is a person who has been given permission to manage the page. Admins can add or remove other admins, publish posts, and manage comments. Only page owners can make changes to the page settings.

Q: What are some best practices for Facebook page ownership in Business Manager?

A: Here’s a few tips to keep in mind for Facebook page ownership:

1. Page transparency
2. Pages and Instagram business accounts
3. Partners

For full details, you can visit Facebook’s best practices for Business Manager page: https://www.facebook.com/business/help/2406437459411127?id=420299598837059 

The post How to Transfer Facebook Page Ownership: A Facebook Page Owner’s Manual appeared first on Customers.ai.

Now you have more time to do other important things, like chatbot conversation design. 

Why should you care? 

• 77% of customers say chatbots will transform their expectations of companies in the next five years
• 68% of customers said that they’d had positive interactions with customer service bots in the past
• 55% of consumers are more likely to do business with a company if they could text them.
• In 2022, companies will save $8 Billion with enterprise chatbot solutions.

Obviously, chatbot marketing is a MASSIVE growth opportunity, with no signs of slowing down. 

Zuckerberg himself has said that messaging is the foundation of Facebook’s future. If Facebook’s Instagram, WhatsApp, and Messenger integration wasn’t a clue, you should be paying attention to chat messaging apps.

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What Is Conversational Design?

Chatbot conversation design is a way to guide the chatbot interaction using anticipatory and suggestive questions and answers. 

The best practice for this is to use a chatbot with a live operator takeover option to supplement your chatbot sequence. 

The next best practice to follow is to use a visual chatbot builder. 

Doing this allows you to see the conversational flow or “tree” and also take advantage of any Facebook Messenger templates. 

When you sign up for Customers.ai, you are given the option to start a chatbot from scratch or utilize a template. 

How Do You Make A Chatbot Conversation?

You make a chatbot conversation by creating a diagram of your chatbot conversational flow. 

Start with a greeting message, ask a question, provide multiple choices for answers, and mockup what your chatbot will say in response to each answer. 

Whether this is your first try at designing a chatbot conversation or if you are a seasoned chat blasting pro, Customers.ai has you covered with this step-by-step guide for chatbot conversation design. 

Unicorn Level FREE Resource: Chatbot Conversation Design Guide

This fantastic tool from the Customers.ai Chat Marketing Master Class covers all the bases to create a mind-blowingly effective chatbot conversation design. 

Grab your copy of our chatbot conversation design guide and let’s start your pre-qualifying, lead gen and nurture, customer serenading chatbot conversation design today! Here’s how to do it in a few simple steps. 

Chatbot Conversation Design Guide Step #1: Know Your Brand Persona

Start your chatbot conversation design and ROI-quadrupling adventure by considering your brand’s voice or tone. Make the chatbot visually appealing and customized by adding your brand elements and your custom logo.

What’s your persona? Let that shine through as you customize a template or craft a chatbot from scratch. 

The next thing is to ask yourself, what is your goal? 

Chatbot Conversation Design Step #2: What Is Your Chatbot Designed For? 

You must have a goal in mind for your chatbot, and you can use that purpose to shape your chatbot conversation design and include a CTA. 

Your chatbot masterpiece might serve for one or more of the following: 

• Lead collection
• Customer service
• Lead qualification
• Educational resource
• Lead nurture/engagement

Or are you getting strategic with instant ROI driving direct response marketing campaigns?

When you click the “Step 2” tab in the ‘Chatbot Conversation Design Guide’ you will see some tips on how to start drafting your chatbot conversation design. 

At the bottom is “Chatbot agent brand and tone of voice” which asks you to rate a scale of 1-10 how professional or casual your brand is. 

Are you all business and no fun, exuberantly entertaining, or somewhere in between? 

This is a more in-depth look and elaboration of Step #1. 

Extremely important and insightful for even the DIY chatbot conversation designer. 

Chatbot Conversation Design Step #3: Choose Your Channels 

Where do you want your chatbot to live? Don’t just stick to one channel! Go Multi-Channel with Customers.ai’s OmniChatⓇ chatbot. 

Harness the cost-reducing, customer-inducing power of deploying the same chatbot autoresponder and drip sequence across various messaging platforms: SMS, Website, Facebook Messenger, Instagram Messenger, and more! 

Choose one of the following six options: 

• Chat on your website
• SMS text marketing opt-ins
• Facebook page send message button
• Facebook posts that DM to commenters
• Instagram story mentions
• Instagram DM

Once you’ve logged into your Customers.ai OmniChatⓇ dashboard, head over to the “Chatbot” menu to get started and follow the prompts to select your chatbot’s channels. 

But before getting ahead of yourself, continue through the Chatbot Conversation Design Guide until you have collected all of the information you need. 

Chatbot Conversation Design Step #4: What Lead Info Are You Capturing? 

Once you’ve got a lead in your chatbot magic funnel, what kind of information do you want to capture for your lists and remarketing? 

Here are some ideas to choose from that are all super easy to accomplish using a good chatbot conversation design.

• Email
• Phone
• Address
• Company name
• Customer question

It ultimately depends on your unique sales process and internal workflows.

The fact that you are interested in using a chatbot for lead gen is telling that you probably want their email, phone, and perhaps company name. 

However, the order of priority matters. If there is one piece of info you must have to follow-up at all, such as email, come out swinging with that question right away. 

Whether you have a Facebook retargeting strategy that you’d like to make more conversational (and profitable!) or an email list to build out — chatbots are your new best friend. 

Customers.ai makes chatbot conversation design easy. With our advanced visual chatbot builder, you can choose from blocks of dialogue as a foundation for your custom chatbot conversation design. 

Or perhaps you’re interested in pre-qualifying leads. You might try a chatbot conversation design similar to this example: 

These Facebook Messenger templates are all readily available to you within your Customers.ai OmniChat dashboard. 

Chatbot Conversation Design Step #5: Are You Using Paid Ads? 

It would be unwise not to. Nothing can compare or beat the 100% conversion rate and low CPCs of Click-to-Messenger ad campaigns. 

Once you get that prized opt-in, which is astoundingly easy with Facebook Messenger and a Customers.ai autoresponder, there is so much you can do! 

From chat blasting (email marketing’s cool and successful younger sibling — send push notifications!) to customer service or FAQ bot. It’s a safe bet you will save time and money. 

Besides, chatbot conversation design is fun! This is marketer’s bread and butter… unless you don’t like making sales? 

Whichever killer chat marketing strategy you choose: Click-to-Messenger ads or Sponsored Message ads, you’re going to get a better ROI.

The best way to do that is by utilizing Customers.ai for a chatbot conversation flow design that crushes leads and slays customer service 24/7. 

Chatbot Conversation Design Step #6: Decide Where To Send Lead Data

Now that you’ve got a crazy awesome custom or 1-Minute-Lead-Gen Bot rip-roaring through Facebook for targeted contact info, where will you send this glorious list of leads? 

Most likely a CRM of some sort, email marketing platform, or spreadsheet. 

Here’s how to send lead data from Customers.ai straight into Google Sheets.

And you can connect and automate just about anything using Customers.ai and Zapier. 

Now that you’ve completed all of the steps in the first tab of our Chatbot Conversation Design Guide, click the second tab labeled “Tips for drafting content.” 

What Are The Questions Your Chatbot Will Ask? 

Deciding what questions to ask is a foundational part of the chatbot conversation design process. This is how you will engage your customers or leads. 

In the Customers.ai Chatbot Builder, you will be able to create a directory of dialogue folders that contain your various campaigns and chatbot creations. It’s time to get organized! 

Make your chatbot conversation flow more engaging by dropping in some of our sweet little widgets, from lead forms to funny GIFs, images, or pre-filled questions. 

If you are going to have multiple questions in your chatbot conversation flow you will want to decide on some CTAs for the buttons. Which you should be able to use your answers from the prompts in our Chatbot Conversation Design Guide. 

Frequently Asked Questions And Responses

You will quickly find out that people do not always follow your chatbot design framework. They like to say and ask things that don’t always compute.

This is where you get to use your clairvoyant and intuitive skills you gained when you reached unicorn nirvana — why else would you be reading this right now? 

With keyword triggers, you can take an educated guess and predict what your prospects or customers might say or ask your chatbot. 

You can route different keywords to trigger different dialogue paths, creating a very human-like chatbot conversation design. 

So if someone mentions the word “hours” or “pricing,” your bot will know what to do! 

Furthermore, you can use keywords on different messaging automation channels, all within Customers.ai, such as SMS keywords for text message marketing.

Jot down some of your most commonly asked questions and use that as a starting point to build upon. Perhaps launch an MVP chatbot supplemented with a live agent takeover to start learning what people tend to ask your bot. 

Get creative and give users some options. It’s like building out one of those “Choose Your Own Adventure” books. Remember those? 

This adds an additional layer of engagement. It guides customers down the correct path of follow up questions, buttons, and content rounding out your conversational chatbot UX. 

Save Your Leads As Contacts And Segment With Customers.ai

The big payoff! You’ve put your blood, sweat, and tears into building the perfect chatbot conversation flow design (or lazily clicked a few buttons to copy and paste a template — work smarter, not harder!). It’s time to save your bounty: oodles of captured leads’ contact info!

You can easily segment and remarket all from within Customers.ai, your one-stop chatbot-shop. But you can also send contacts to a sheet, CRM, or email marketing app. 

When you’re all done, don’t forget to take your chatbot for a test drive! 

If you’d like to test one of our chatbot templates, here is a live demo for you! 

How Do You Become A Conversation Designer? 

Chatbots are the future of digital marketing. We’ve already established that with Mark Zuckerberg’s stamp of approval. 

Because of the massive shift to Messaging apps across all social platforms, it’s pretty clear there will be some new industry job titles and positions that revolve around chatbot conversation design. 

If you’ve gone through the steps in our Chatbot Conversation Design Guide, you are already a conversation designer! Own it! This is everything you need, right here. 

When you’re ready to go after your Chatbot Ph.D., we have the Chatbot University, Marketing Summits, and Facebook Group to further your chat skills and mingle and learn from chat blast masters.

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Important Next Steps

FAQs about Chatbot Conversation Design

Q: What is chatbot conversation design?

A: Chatbot conversation design refers to the process of creating interactive and engaging conversations between users and chatbots. It involves designing the structure, flow, and language of chatbot interactions to provide effective and efficient communication.

Q: Why is chatbot conversation design important?

A: Chatbot conversation design plays a crucial role in creating positive user experiences. Well-designed chatbot conversations can enhance user engagement, provide helpful and relevant information, and guide users toward desired outcomes. It helps ensure that interactions with the chatbot feel natural, intuitive, and satisfying.

Q: What are the key elements of chatbot conversation design?

A: Key elements of chatbot conversation design include:

1. User personas: Understanding the target audience and creating user personas helps tailor the conversation design to match their needs, preferences, and communication style.
2. Conversation flow: Designing a logical and coherent conversation flow that guides users through different stages of the interaction. This involves anticipating user intents, designing appropriate prompts and responses, and providing clear navigation options.
3. Language and tone: Choosing the right language and tone of voice for the chatbot that aligns with the brand personality and resonates with the target audience. This includes using appropriate greetings, greetings, and providing helpful instructions.
4. Context awareness: Designing chatbot conversations to be context-aware, allowing them to remember previous interactions and personalize responses accordingly. This helps create a seamless and personalized user experience.
5. Error handling: Designing effective error handling mechanisms to handle user input errors or misunderstandings. This involves providing clear error messages, offering suggestions for correction, and guiding users back on track.

Q: How can I create engaging chatbot conversations?

A: To create engaging chatbot conversations:

1. Keep it concise: Use clear and concise language to deliver information and avoid overwhelming users with lengthy responses.
2. Use visual elements: Incorporate visual elements such as images, buttons, or cards to enhance the chatbot conversation and provide visual cues for users.
3. Provide options: Offer users multiple response options or quick replies to streamline the conversation and make it easier for users to express their preferences.
4. Use conversational design patterns: Utilize conversational design patterns such as acknowledging user input, providing confirmation, and offering next steps to create a conversational flow that feels natural.
5. Incorporate personality: Infuse the chatbot with a touch of personality that aligns with your brand. This can make the conversation more engaging and memorable for users.

Q: How can I test and improve my chatbot conversation design?

A: Testing and iterating on your chatbot conversation design is essential for continuous improvement. Some strategies to consider:

1. User testing: Conduct user testing sessions to gather feedback and insights from real users. Observe their interactions, note pain points, and incorporate their feedback into refining your conversation design.
2. Analytics and data analysis: Utilize chatbot analytics and user data to gain insights into user behavior, preferences, and areas of improvement. Analyze user feedback, interaction logs, and metrics to identify patterns and optimize your conversation design accordingly.
3. Iterative design: Adopt an iterative design approach by making incremental changes and improvements based on user feedback and data analysis. Test new designs, measure the impact, and iterate based on the results.
4. Continuous learning: Stay updated with industry trends, best practices, and advancements in chatbot technology. Attend webinars, read case studies, and engage with the chatbot community to learn from others’ experiences and incorporate new ideas into your conversation design.

The post Step-by-Step Guide for Chatbot Conversation Design [Free Template] appeared first on Customers.ai.

If you want to manage your Facebook Business Page entirely by yourself, you are in for an unpleasant surprise. 

However, if you are a sane business owner, then you will inevitably want to invite a few social media marketing experts or your nephew (or grandchild? Maybe you should have them read this) to help you out. 

Facebook has an elaborate system of user permissions and access roles within Facebook Business Manager for your hired help. 

You can limit one person’s access to only manage Facebook ad spend, and another to only view analytics and reporting. Even if you need to add an admin to your Facebook page, nobody will ever need your password. 

It’s less complicated than it sounds. Let’s add team members to Facebook page and more! 

We’re going to cover all of your questions about how to add team members to Facebook page in the following order: 

1. How to add pages you manage on Facebook profile
2. How to add general manager to Facebook page
3. Facebook team members not showing
4. How to create a team Facebook page
5. How to hide team members from Facebook page
6. How to add an admin to a Facebook page
7. How to show admins on Facebook page

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1. How To Add Pages You Manage On Facebook Profile

Connect your Facebook Business Page with your personal Facebook profile for easier management.

It’s a good idea to add your Facebook Business Page to your personal Facebook profile. If you have a decent network of friends, it can give your Page a serious increase to your engagement on Facebook.

First of all, your best bet is to utilize Facebook Business Manager, but if you don’t want to do that, here are some other things you can do.

Show Your Business Page In Your “Work” Section

Whether you are the owner or not, take advantage of the “Work” section on your personal Facebook profile. 

1. Log in to your personal profile and click “Edit Profile” beneath your profile photo. 

2. Scroll down to “Customize your intro” and click “Edit”.
3. Click “Add a workplace” at the bottom of the list of your current work history. 

-OR-

Go to the “About” tab on your profile and click “Work and Education” on the left-hand side. Click “Add a workplace”. 

Now plug in your Page and role and own it! Facebook cross-promotion at its finest. 

Also, consider adding your Facebook Business Page as a website under “Contact and Basic Info”. You want to plug it everywhere possible for maximum reach.

Add Team Members to Facebook Page Bonus Tip: Don’t forget to take advantage of the “Invite to Like” feature. 

On any given post, click the number of likes, and it will expand into a list of each person who liked the post. 

Invite them all!

Back To Facebook Business Manager 

So, you realize your limited options by sticking to a personal profile. You are ready to start using Facebook Business Manager like the cool kids. 

Let’s figure out how to add team members to the Facebook page with Facebook Business Manager. 

2. How To Add General Manager To Facebook Page

So you want to give your trusted GM the keys to the company Facebook Page. Here’s what to do.

1. Visit business.facebook.com and set up or access your business account.
2. Select or add your business page. 
3. Click “Pages” under the ‘Accounts’ section.

4. Add or create your Page. 
5. Click “Add People” to add yourself and others to the appropriate Page(s).
6. Then, click “People” under the ‘Users’ section. 

7. Click “Add Assets” for any pages or ad accounts accordingly. 

This is the best way to add your general manager to your Facebook Business Page. No password sharing, and you maintain control of their permissions. 

Note: This is the “New Pages Experience,” and if you are still using the “Classic” Facebook Pages, then things may look a bit different. 

There Is More Than One Way To Assign Page Roles 

Between the Classic and New Pages Experience on Facebook, it may not be too clear how to add a content manager or an ads manager.

So, let’s slow this crazy monkey bus down while I make it as easy as possible for you. Simply  follow these steps one-by-one and you’ll be golden: 

Note: You must be an Admin to adjust roles. 

1. To grant partial access to your Facebook Business Page (using desktop), open your Page. 
2. Go to settings on the left menu. 

3. Click “Page Roles” in the left menu.

4. Click the links to Assign a New Page Role” or adjust existing roles. 

3. Facebook Team Members Not Showing

If you’ve followed the steps above and are still not seeing your team members on your Facebook Business Page, try adding them to each respective Page from within Business Manager.

Still looking for information on how to add team members to Facebook page? Check out this in-depth article on how to add an admin to your Facebook Page and other tips to manage Page roles. 

Make sure they have been granted admin privileges and make them official!

4. How To Create A Team Facebook Page

If you want to create a Facebook Page, then follow these steps:

To create a Facebook Page:

1. Head to facebook.com/pages/create.
2. Choose a Page type.
3. Fill out prompts. It’s self-explanatory.

4. Click Create Page!

If you want to create a Facebook Group, which is an excellent idea in any given business, for your customers, fans, and employees, then follow these steps:

1. Click the plus (+) symbol in the upper right-hand corner of your Facebook page or profile. 
2. Select “Group”.
3. Enter your desired group name, customize the privacy settings, and add people!
4. Click “Create”. 

Don’t forget to add a cover photo and description to make it identifiable, appealing, and professional. 

Also, have group admins share their business affiliation with the group as a best practice, according to Facebook.

5. How To Hide Team Members From Facebook Page

Have you changed your mind about your prodigy GM having the keys to your Facebook Business Page? Or perhaps your golden child is suddenly a PR nightmare. 

Whatever the case, let’s remove him (or you?) from the list of team members on your Facebook page. Easy peasy! 

To Remove Yourself As A Team Member

If you have admin rights or want to edit permissions, all you have to do is:

1. Click the Pages flag icon in the left menu on your News Feed. 

1. Navigate to your Business Page and click “About” on the left menu. 
2. Scroll down and find Team Members on the bottom right and hover over the name you want to remove. 
3. Click “Remove” and Vamos! 

The Business Page will no longer appear in the persons’ profile and vice versa. They will no longer appear in the “About” section of the Business Page. 

This will not affect your admin or editor role status.

6. How To Add An Admin To A Facebook Page

Here is how to give someone the almighty power of Facebook admin. Use it wisely! 

Note: You must be an admin before proceeding with the following steps. 

1. Click the drop-down in the upper right corner of your Facebook page. 
2. Then, click “Pages” and select your Page. 
3. Click the gear icon for “Settings”. 
4. Click “Add Person to Page”. 
5. Start typing a name and choose from the list that appears. 
6. Click to select a role and then click “Add”. 

You should probably be friends with the person you are adding first, but it’s okay if not. They will have to accept your invite.

7. How To Show Admins On Facebook Page

You didn’t read this whole article!? Slow down, spider monkey. 

Scroll back up to number one and three. We’ve already got you covered on how to show admins on the Facebook page. It’s the same process we outlined above. 

Keeping It Professional

When you add team members to Facebook page and manage roles, you treat your Facebook Business Page like a brick-and-mortar hierarchy of employees. 

You don’t want the janitor or bouncer to have the keys to the vault, right? Similarly, you will want to limit access to different areas of your Facebook Business Page.

Don’t Be Stranded On An Island – Join A Community! 

It’s hard enough being a business owner and now a Facebook Business Page manager (until you assign roles, of course). 

Check out the Customers.ai Island Facebook Group for the support of over 40k like-minded business owners and marketers working together to squeeze as much juice out of Facebook as robotically possible. 

Questions will arise when utilizing leading-edge lead generation tools or merely trying to add team members to Facebook Page or manage roles. Don’t go it alone!

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Important Next Steps

Add Team Members to Facebook Page – FAQ

Q: How can I add team members to my Facebook page?

A: To add team members to your Facebook page, follow these steps:
1. Open your Facebook page.
2. Click on the “Settings” tab at the top of the page.
3. Select “Page Roles” from the left sidebar.
4. In the “Assign a New Page Role” section, enter the name or email address of the person you want to add.
5. Choose the appropriate role for the team member (Admin, Editor, Moderator, etc.).
6. Click “Add” to send the invitation to the team member.
7. The team member will receive a notification and can accept the invitation to join your Facebook page.

Q: What are the different roles I can assign to team members on my Facebook page?

A: Facebook offers various roles for team members on a page:
– Admin: Has full control over the page, including managing roles and settings.
– Editor: Can edit the page, create and publish posts, and view insights.
– Moderator: Can respond to and delete comments on the page.
– Advertiser: Can create ads for the page.
– Analyst: Can view page insights and see who published as the page.
– Jobs Manager: Can manage job postings for the page.
Choose the role that suits the responsibilities you want to assign to your team members.

Q: How many team members can I add to my Facebook page?

A: Facebook allows you to add up to 50 team members to your page. Keep in mind that each role has different levels of access and capabilities, so assign roles accordingly based on your team’s needs.

Q: Can I change the role of a team member on my Facebook page?

A: Yes, you can change the role of a team member on your Facebook page. To do so, follow these steps:
1. Open your Facebook page.
2. Click on the “Settings” tab at the top of the page.
3. Select “Page Roles” from the left sidebar.
4. Find the team member you want to modify in the “Existing Page Roles” section.
5. Click the “Edit” button next to their name.
6. Choose the new role you want to assign from the dropdown menu.
7. Click “Save” to apply the role change.
The team member will now have the updated role on your Facebook page.

The post How to Add Team Members to Facebook Page, Manage Roles, and More appeared first on Customers.ai.

And when we’re thinking straight, we engage customers to repeat customer or upsell.

But with a communication channel as new as chatbot marketing on Facebook Messenger:

• What does a Facebook Messenger sales funnel look like?
• What is a chatbot marketing funnel?
• How exactly does it work?
• How do we execute a funnel to re-engage our future buyer using Messenger?

In this post, I’m going to explain exactly how to create a chatbot marketing funnel that drives conversions.

Intel here comes straight from Facebook Messenger’s partner manager of North America, Albert Rios. Rios delivered an amazing session at Customers.ai’s Messenger summit which you can watch here.

After reading this article, you’ll understand exactly how to design a funnel in Messenger that attracts and converts the ideal customer.

Want the TLDR version?

Here’s how to build a Facebook Messenger marketing funnel in 5 steps:

1. Connect with potential customers.
2. Have conversations to qualify prospects and educate on your solutions.
3. Get the conversion after nurturing, re-engaging and sending users to conversion points.
4. Follow up with customer care and notifications.
5. Continue the customer journey with remarketing.

Jump to each section with the jump links above. We’ll break down each step and the tools in Customers.ai to use for each.

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Get a Facebook Messenger Chatbot Builder

First, you’ll need a chatbot builder for Facebook Messenger.

Unless you’re using  a free chatbot platform like Customers.ai, you won’t be able to create automated Facebook Messenger funnels to drive sales and conversions for your business.

Using Customers.ai makes the process easy, seamless, automated, and even fun. This is where the chatbot marketing funnel process begins.

In order to reap the maximum benefit from this article, please sign up for Customers.ai and then head back here.

Big View: The Facebook Messenger Marketing Funnel Visualized

First, let’s take a look at the big picture — what does the funnel look like?

That is a screenshot from the presentation deck of Albert Rios, Facebook Messenger Partner Manager, speaking on Facebook Messenger marketing. As you see, the Messenger funnel has a fairly traditional anatomy.

The real dynamite isn’t in the shape of the funnel, but the conversational nature of each interaction. We’ll get into those details in just a minute, but first, let’s take a closer look at each section of the funnel.

1. Prospecting – Establishing a conversational connection at the top of the funnel
2. Consideration/remarketing – Tapping into that engaged audience with conversation
3. Conversion – Yay! We have a sale!
4. Customer care/notifications – Nurturing your customers post-sale
5. Remarketing – Bringing things back to their attention for more and deeper engagement

The funnel might look blasé, but with Messenger, it’s electrifying. And — here’s the best part — it works with terrifying effectiveness.

With Messenger marketing, you’re starting a one-on-one conversation with each of these prospects. People love conversations! It’s the ultimate form of engagement.

You can ask questions, get feedback, deliver resources, provide insight, segment them, qualify them, and draw them through a beautiful process of discovery.

So, let’s get into the development of each phase of the funnel and the chatbot tools to use at each stage.

Chatbot Marketing Funnel Step 1: Find Potential Customers

At the top of the funnel, you have several options for an entry point into the conversation.

Albert’s diagram below categorizes entry points to your bot as paid and owned.

Paid entry points (aka ads):

• Facebook click-to-Messenger ads

Owned entry points:

• Website chat
• A link to Facebook Messenger
• QR codes you can scan
• Facebook Messenger checkbox plugin
• Your Facebook Page
• Facebook post autoresponders

Let’s take a closer look at each of the entry points and the tools in Customers.ai used to set them up.

Messenger Ads

Messenger ads are among the most robust forms of advertising available. It is a paid channel, but the options for targeting and customization are enormous.

Creating a Messenger Ad in Customers.ai is delightfully simple. In the app, go to Advertising, then Messenger Ads.

Customers.ai will walk you through each step of the process.

Website chat plugin

By adding your chatbot to your website with the chat plugin, you can enter website visitors into your Messenger funnel.

If you have a WordPress website, a simple way to do this is to install WP-Chatbot.

WP-Chatbot connects directly with Customers.ai. When a website visitor starts a conversation, they are added to your Messenger contact list and the chatbot-driven marketing funnel initiates.

Check it. The Customers.ai website has this chat widget in the lower right corner.

When the user clicks or taps “continue as [name],” it’s off to the races.

Boom. For the user, it’s a one-tap experience.

For you, as the marketer, it’s simple to set up:

1. Install WP-Chatbot and connect it to your Customers.ai account.
2. Create a dialogue in the Customers.ai chatbot builder that begins a conversation with the user.

To illustrate, here’s the Customers.ai chatbot builder where we created the sequence above.

Facebook Messenger Links

Every Facebook Messenger chatbot has its own unique link.

You can copy and paste these links anywhere you want — emails, newsletters, email signatures, websites, social media, etc.

When someone clicks the link, they initiate the chat and the marketing funnel begins.

You can copy the Messenger link for any dialogue you make in Customers.ai.

QR codes

Scannable codes are a good option for brick-and-mortar locations or other physical objects — receipts, flyers, posters, walls, etc.

Although Messenger scan codes are defunct, you can still create a QR code and link it to a Messenger sequence.

(Go ahead, scan that. You know you want to.)

We show you exactly how to create the QR code and link it to a chat sequence in this article.

Facebook Messenger Checkbox Plugin

The checkbox plugin is an ingenious way of driving more contacts with a simple checkbox.

In Customers.ai, you can create these by going to Lead Magnets → HTML Elements → Add HTML Element.

Facebook Page

Don’t overlook the potential of your own Facebook page. Many of your top-of-funnel customers will see you on Facebook and initiate a conversation.

Facebook Post Auto-Responder

The auto-responder, called a Comment Guard, in Customers.ai is an easy way to get Messenger subscribers from organic Facebook posts.

The way it works is this. When someone comments on an organic post, they are automatically invited to become a Messenger subscriber.

Two-step process:

1. User comments on a Facebook post
2. User gets a Messenger conversation invitation

You can create these using the FB Comment Guard feature in Customers.ai.

What follows is the process of engaging your new contact in conversation.

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Chatbot Marketing Funnel Step 2: Have a Conversation and Remarket

One-to-one conversations are the heart and soul of Facebook Messenger marketing.

It’s the conversational, back-and-forth nature that makes Messenger marketing such a potent and compelling channel.

And here’s one of the best parts — it’s easy to create these dialogues in Customers.ai.

And it’s easier to send them to your prospects for remarketing and consideration using the chat blaster, Promo Blaster and Facebook Messenger drip campaigns.

Let’s start with a closer look at your tools for creating dialogues, then we’ll zoom in on sending those dialogues out to contacts to start conversations.

Creating Dialogues

All dialogues are created in the Bot Builder → Dialogues.

In each dialogue, you can add a wide variety of widgets using Customers.ai’s drag-and-drop functionality.

• Attachment
• Attribute
• Email
• Form
• Gif
• Gallery
• Image
• List
• Navigate
• Quick question
• Tag
• Text
• Typing
• Video
• Zap connection

To make the process of creating dialogues easier, we’ve developed a bunch of chatbot templates that are suitable for just about any industry.

Before you go to the work of creating a full-blown dialogue, check the templates library to see if any of our templates will work for your needs.

The funnel is designed to lead to a conversion. But obviously, not every interaction goes straight from conversation to conversion.

That’s why remarketing is such a crucial part of the funnel, and why it’s baked into the second step of the funnel.

So let’s take a look at the tools to initiate conversations to our Messenger contacts to continue the consideration part of the Messenger funnel.

Albert’s dialogue categorizes messages as organic messages and sponsored messages.

Sending Organic Messages with Chat Blasts & Drip Campaigns

As you pursue conversions, it’s important to keep in mind Facebook’s 24+1 policy.

What is the 24+1 rule?

After you get a new Messenger subscriber, you can send them an unlimited quantity of promotional messages for free for the first 24 hours.

Obviously, you want to be reasonable here with the number of messages you send. If you annoy your users and they report you, Facebook will ban you. It happens.

The tools at your disposal for sending free messages are the Chat Blaster and Drip Campaigns.

To use the chat blaster, to send messages to any audience within 24 hours of contact, review the guide: How to Chat Blast Your Facebook Messenger Contacts.

We also recommend sending new contacts a short drip campaign within the first 24 hours of becoming a new Messenger contact.

A drip campaign helps introduce contacts to your brand, what to expect from being in touch with you on Messenger and educates and nurtures your lead or customers.

For more on the nuts and bolts of Facebook Messenger drip campaigns, here’s your guide.

Sending Sponsored Messages

After the 24 hour period is over, you can only send one more free message at a time of your choosing and as many paid promotional messages as you want.

Using Customers.ai’s promo blaster, you can serve targeted, promotional content to your entire contact list, even all the people who have gone through the 24+1 phase.

The great thing about the promo blaster is that you can automatically send a message to thousands of users at a time. The cost per impression at this point is very low.

To create a sponsored message in Customers.ai, go to Advertising → Promo Blaster.

Since you’ll most likely be remarketing many of your messenger subscribers, it’s a good idea to create attributes — an identifying feature that helps you to sort your audiences.

So, let’s say you are a B2B agency trying to attract more leads. One of the qualifying questions in your Messenger dialogue is Does your business serve a local community, nationwide or international?

Later on, you might want to retarget those local, national, or international businesses with super-specific content based on their answer to that question.

You can add new attributes on the fly as you create your dialogue. Later, you can add these attributes to new dialogues and campaigns for highly targeted marketing efforts.

Chatbot Marketing Funnel Step 3: Get the Conversion

The ultimate endpoint of a conversation is a conversion — the point at which the customer makes an appointment, buys a product, schedules a session, or attends the webinar.

Ideally, your customers will convert during this phase of the funnel.

Using powerful tools like drip campaigns and segmentation, you have a far higher likelihood of converting users through a Messenger campaign than with, say, email or even Facebook ads.

The power of Messenger marketing is inherent in the nature of the channel — one-on-one conversational marketing. This stuff works!

The brain is hardwired for conversation. Whether that conversation happens face-to-face or with a Messenger chatbot doesn’t change the fact that conversational interaction is in play. Humans respond to that.

You’ll score those conversions! But if not, you can keep remarketing until you do.

Chatbot Marketing Funnel Step 4: Customer Care/Notifications

Once you have subscribers, treat ‘em right.

To send messages to your contact list on the regular, you should submit your page for subscription messaging.

With Facebook Subscription Messaging, you request the ability to send non-promotional content to your subscribers on a regular basis. Facebook approves these requests manually.

Get the inside scoop on how to request and get approved for subscription messaging.

Once you’re approved, you can send updates to your subscribers, as long as those updates are 100% non-promotional in nature. For example, don’t send coupons, sales alerts, or new deals.

Instead, you can send messages to your subscribers with news, updates about things like shipping information or delivery dates, or certain types of data in categories like fitness or finance.

Chatbot Marketing Funnel Step 5: Remarketing again

The final step in the funnel is, yep, remarketing again.

Remarketing in this phase looks similar to the remarketing that you used during phase 2 except you are probably using Facebook Ads to reach customers who fall outside of the 24+1 window.

You have these Facebook tools at your disposal:

• Facebook ads – Use Customers.ai’s Facebook Ads audience sync to create a custom audience based on any audience you segment in Customers.ai.
• Facebook Messenger ads – Set up a click-to-Messenger ad using the same audience sync tool mentioned above.
• Sponsored Messages – Sponsored messages are sent via the Customers.ai Promo Blaster to send a promotional message outside of the 24+1 window to an audience of your existing contacts.

Your remarketing pitch can include things like blog content, coupons, deals, discounts, giveaways, contests, quizzes, downloads, etc.

If you were diligent about creating attributes and segmenting your audience when you set up your dialogues, remarketing will be a cinch.

You can check out Customers.ai’s Audiences dashboard to look at all the audiences you’ve created. Then, you can design a remarketing campaign designed to reach a specific audience that may be close to converting.

If you haven’t, no worries. There are plenty of opportunities to learn, re-test, reconfigure, tweak, optimize and experiment.

Two things will be helpful as you work to improve your Facebook Messenger funnel — Page Insights and Customers.ai bot analytics.

From your Facebook page, click “Insights” and then Messages. From this page, you can take a look at some of the important data trends on your Messenger activity — new connections, block rate, etc.

Another great source of information is Audience Insights in Customers.ai, which you can access by going to Home → Audience Insights.

Audience Insights provides data on your contacts, custom audience segmentation, forms statistics, and advanced bot analytics.

Using the Bot Analytics, for example, you can get valuable insights into the growth of your contacts, open rates, sessions, conversions, and more.

Use This Facebook Messenger Funnel for Massive Marketing Success

How do you create an effective Facebook Messenger marketing funnel?

Here’s the five-step Messenger funnel:

1. Prospecting – Establishing a conversational connection at the top of the funnel
2. Consideration/remarketing – Tapping into that engaged audience with conversation
3. Conversion – Yay! We have a sale!
4. Customer care/notifications – Nurturing your customers post-sale
5. Remarketing – Bringing things back to their attention for more and deeper engagement

We’ve given you the framework. We know that this works.

There’s no need to reinvent the wheel by trying to devise some new marketing funnel. This Messenger funnel is built on traditional marketing principles that are proven to work.

The fun part? It’s all you — creating dialogues, targeting your audience, retargeting that audience, and watching the conversions roll on in.

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Facebook Messenger Funnel: Next Steps

Summary of your next steps:

1. If you haven’t done it yet, sign up for Customers.ai now. Everything will make perfect sense once you’re up and running in the chatbot builder.
2. Join up with tens of thousands of Facebook Messenger marketers in our exclusive Facebook group to get cutting-edge intel and marketing help where you need it.
3. Watch the summit video of Albert Rios which inspired this article below.

The post How to Create a Facebook Messenger Funnel That Drives Conversions appeared first on Customers.ai.

Think of a real estate chatbot as a chat-based, automated virtual assistant that will:

• Generate more leads using 24/7 instant assistant and lead magnets
• Qualify leads and send you alerts when hot leads come in
• Nurture relationships with interactive, conversational touchpoints
• Answer FAQs for buyers, sellers, and renters
• Streamline communication with a universal inbox — convos and convo history can be in one place and you can share access with a team through the Facebook page
• Be there for your clients wherever they go — across platforms including your website, Facebook, and the Messenger phone app
• Schedule viewings with a link to your calendar
• Showcase properties in a visual, mobile-friendly interface, link to video tours, and more (MLS integration capabilities coming soon!)
• Save you time so you close more deals!

Chatbot marketing posts seriously impressive lead gen results:

• 97% reduction in lead acquisition cost
• Up to 400% increase in lead volume
• +50X return on investment

Here’s what RealtorⓇ Stephen Galvan said about his new Customers.ai real estate chatbot:

As a busy, full-time real estate professional, I don’t have time to answer every single message that’s sent to me because I’m in meetings, or I’m on listing appointments or I’m selling homes or I’m in closings.

I don’t know why I didn’t think about this before but this is going to save me a lot of time. It’s also going to vet prospective sellers and buyers and make sure I’m getting really good leads so I can spend my time focusing on people who are ready to roll. This is a game changer for me.

Thanks to Customers.ai user Chris Galvan for sharing the exciting unveiling of the bot he built for his brother’s real estate business!

Want to know an amazing secret? Chris used the Customers.ai Messenger bot template for real estate professionals.

Test out the real estate chatbot for yourself here.

A real estate chatbot can take over some of the repetitive task load and free you and your team up for important high-touch activities with clients.

Chatbots are on the clock 24/7 and don’t cost much to maintain and operate once they’re set up.

Real estate businesses have a never-ending need to fill the funnel with qualified leads.

Today, I’m going to show real estate agents and brokers how to drive qualified buyers and sellers to your doorstep using the real estate Messenger bot template from Customers.ai.

The Real Estate Chatbots Guide will take you through:

1. How to start using the Customers.ai real estate chatbot template
2. Getting new leads to your bot
3. Qualifying leads with interactive forms
4. Setting up FAQs question-and-answers in the bot
5. Adding the bot to your website
6. Setting up appointments with your bot
7. Adding properties to showcase in Messenger
8. Setting up alerts that notify you of new leads
9. Tips for live chat takeover when a prospect needs a human
10. Designing nurturing drip campaigns to keep leads engaged

When you’ve got these steps in place, your real estate chatbot will turn prospects from window shoppers to homeowners to evangelists for your business.

Build your own free chatbot for your real estate business using Customers.ai today.

1. How to start using the Real Estate Chatbot template in MobileMoney

Customers.ai chatbots are great because:

• They require absolutely no coding experience or web developer
• They take just minutes to create when you use a pre-made template
• They’re on 24/7 and provide instant answers to leads

So here’s how to get your bot running and customized for your business. 

Before anything, you’ll need a Facebook business page for your real estate business.

And you’ll need to be a page admin of that Facebook page.

Step 1: Sign up for a free Customers.ai account.

Log in with your Facebook credentials.

Step 2: Follow the onboarding guide described here. It’s going to ask you some set up questions. I suggest:

• Welcome page: Put in anything or placeholder text. This is going to be wiped out when you add the template.
• Set how your bot will respond to unrecognized questions: Send a default message, but customize this for your business and brand.

This is also a good place to tell someone what keyword to say if they want to send you a message or talk to a human.

I suggest: Sorry, I’m not able to help you with that. You might try “MENU” to get back to the main menu or type “HUMAN” to get in touch with a person at MM Realty. (<– your business name here)

• Welcome message blast: Skip straight to the dashboard on this one. More on sending blasts later.

With an account created, click the “Connect Facebook Pages” button.

You’ll see a list of all the Facebook pages that you administer.

Check the box next to the pages that you want to connect.

When you are done click the “Connect Facebook Pages” button. This will add those pages to your dashboard and you can start creating bots.

To create your first bot click the “Create Chatbot” button. You’ll see this:

Name your chatbot so you can identify it in case you have multiple bots and pages.

And pick “Start from a template” and choose the Real Estate Template, naturally.

Click the button to “Create Bot” to finish.

Now click the green button to “Enter Chatbot Builder”:

And click on “Dialogues” to start customizing:

There are a few places to start customizing your bot right off the bat —

1. Your business name in the welcome dialogue:

1. Your email in the General Help Form alert and 720+ credit score buyer alert
2. Your properties in the rental listings and Listings Folder

You can also edit the entire chatbot from start to finish, adding your own spin based on how you structure qualification questions and funnels.

Once the chatbot is ready to go, it’s ready to process incoming leads.

2. How to get new leads to your real estate bot

Most agents and brokers typically prospect for leads to fill their funnels with offline methods like:

• Direct mail
• Fliers and handouts
• Brick and mortar locations

But chatbots give you the chance to expand your reach with online lead generation with a number of built-in lead magnets in Customers.ai.

First, a quick explanation of how lead gen in Messenger works.

Whenever someone messages your Facebook page, they become a contact in your Customers.ai database.

Every contact in Customers.ai is a potential lead.

You can create audience segments of your contacts based on who they are and what they’re looking for.

If they’re in the market to buy or rent, you can send them info about new listings.

So how do you create new Messenger contacts? Lead magnets like:

• Chat on your website
• Facebook post autoresponders
• Facebook advertising
• Links to your bot
• Scan codes (Pro feature)

Read all about Customers.ai lead magnets and lead gen strategies to open the faucet of leads feeding into your bot funnels.

3. How to qualify leads with interactive chat forms

One of the big perks of chatbots is that conversations are interactive and more engaging than other lead gen tools like web forms.

It’s easy to click away from a web page or decide not to submit info.

But a chatbot collects info as part of a conversation, making it much less likely to be abandoned by prospects.

Another major advantage: Facebook Messenger already knows a lot of the key contact info you want to ask of folks.

• First and last name
• Email address
• Phone number

People have already given this critical contact data to Facebook, so it’s as easy as a click to extract it in Messenger.

If you create a chatbot form and require an email or phone number validation, your prospect can submit these fields with one click.

See how easy it is for potential sellers to give you their property and contact info by testing out a chatbot form here.

4. How to set up FAQs question-and-answers in the bot

In constantly changing businesses like real estate, it’s all too common for prospective buyers to have countless questions about your listings.

And the best way to address those questions without jamming up your staff on live-chat all day is to send folks to your bot if they have questions.

The solution here is setting up Q&A triggers. You’ll assign keywords to different dialogues.

We’ve got a couple Q&A triggers already set up in the template.

Give it a try with the real estate sample bot.

• Type “menu” and you’ll be sent back to the main menu.
• Type “human” and you’ll be served the general contact form.

You might create some new dialogues in your bot answering questions about agents, or common questions about neighborhoods, school districts, and other questions you hear a lot.

Check out How to Answer FAQs in Messenger in 3 Steps Using Customers.ai.

5. How to add Real Estate Chatbots to your website

It’s a fact that nearly half of people prefer chat as the method for contacting a business over any other.

Embedding Messenger chat on your site has many advantages:

• It’s a direct channel to talk to your customers
• The bot has instant answers, with no wait times
• You can do live operator takeover any time
• People who send you a message on your site chat become Customers.ai contacts you can follow up with
• It saves your staff and resources from having to field live chat

You can see how Messenger chat on a website looks on the bottom right corner of the page you’re reading!

Using Customers.ai, you can embed Facebook Messenger on your website in seconds.

See the quick-start guide to embedding a Messenger customer chat widget on your site.

6. How to set up appointments with Real Estate Chatbots

Do you have an online calendar you share with people to schedule appointments with you?

Appointment calendar services like Calendly, SimplyBook.me, and Bookeo are popular and easy to use.

You can link to your calendar booking link from your bot in a new dialogue you create in your bot.

In the bot builder, add a new dialogue to the Default folder called Appointment Scheduling.

Add the link to your appointment booking calendar in a text widget in this dialogue.

Another option you have is to create a form (see Step 3 in this guide) like we’ve done in the bot template for listings:

Tap “Schedule Showing” in any of the property listing showcase pages and you’ll experience one appointment scheduling experience.

7. How to add properties to showcase in Messenger

The gallery widget is perfect for displaying properties with descriptions, and links to those properties on your website!

Here is what it looks like to set up a gallery showcase in Customers.ai:

1. Select the gallery widget from the bot builder widgets
2. Add the featured image for the property you want to showcase
3. Give the property a title/headline
4. Enter basic description information for this home or property type
5. Link back to the full property page on your website!

Any prospects messaging you can see a stunning gallery of homes:

8. How to set up alerts that notify you of new leads

At this point you’ll need to start getting notifications when your bot has received leads and contacts that need your attention.

Add the email widget to your chatbot workflow to alert you of the conversation that occurred with the lead’s contact info collected by the bot.

Here’s the setup:

1. Add the email widget to the dialogue following a form.
2. Make sure the email you want is set up as the recipient.
3. Give the email a subject line you’ll recognize in your inbox.
4. Create your email text, using attributes (those fields with the curly bracket above) to send the prospect’s data in the email.

Email alerts are a Customers.ai Pro feature.

9. Tips for live chat takeover when someone needs a human

There might be a time when you want to take over for your real estate chatbot.

Maybe you got an email alert (see Step 8 above) that a hot lead was on the line.

Maybe you’re following the conversation via notifications popping up through your mobile Messenger app.

Fantastic! When you start typing, the bot will turn off.

This is a feature called live chat takeover.

Your bot will turn itself back on after 10 minutes of inactivity in the conversation.

To turn your bot back on manually at any time, simply input “\return” into the conversation.

10. How to design nurturing drip campaigns to keep leads engaged

Collecting leads is just the first step in a long process of converting sales.

Real estate chatbots are perfect for activating leads into homeowners or sellers.

With audience segmentation capabilities, you can group your audiences by what they are interested in:

• Buying
• Selling
• Renting
• Houses
• Apartments
• Condos

First-time homebuyers often don’t know what they want. Investors looking for property take weeks to close deals. Apartment hunters are looking for the best bargains and researching locations to live that fit their lifestyle.

Thankfully, nurturing chatbot drip campaigns exist and they are very easy to develop.

Here’s a simple drip campaign to demonstrate how they can be used for real estate chatbots: click here to give this drip campaign chatbot a spin!

These drip campaigns will help you reach all of your audience segments with content that resonates to them.

For instance, you can run a drip campaign to first-time homebuyers educating them each step of the buying process from getting pre-approved to making an offer.

Here is an example drip campaign you could run for this audience.

Drip 1: Send your first-time buyers a drip message linking to a blog post that discusses how to start the buying process:

Drip 2: Check-in with your first-time buyers and ask them more qualifying questions, like how big they want their house to be, bedrooms, bathrooms, etc.

Drip 3: Push them down the funnel with a “home buying checklist” download via Messenger to get them prepared and closer to buying:

This step in the drip campaign will:

• Show that you are offering value to them at no cost to them
• Build brand awareness and expertise in your industry, seeing you as a trusted source of information
• Helping them move from a top of the funnel lead to a lead that is closer to buying a home or property

After this step, if they download your checklist, you can start to work on closing the sale.

Drip 4: Ask them if they are available for a quick 15-minute phone call to discuss properties you found that look great for them.

Drip 5: Ask if they want to schedule a meeting with you in person to make an offer.

If you have already run drip campaigns for email marketing, you can simply repurpose those campaign ideas for your next chatbot drip campaign.

You can put your lead generation strategy on maintenance ode and continually engage users as they move from prospective buyers to loyal customers with your real estate business.

Read our full guide here on how to develop a drip campaign on Customers.ai. We’ll walk you through it from start to finish!

Drip campaigns are a Customers.ai Pro feature but make no mistake, it’s a must-have marketing tool for real estate chatbots and their owners.

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Real Estate Chatbots Guide: Important Next Steps

Now that you’ve seen how chatbots for real estate can benefit your business, here are some key next steps to take:

The post ABC Guide to Customers.ai Chatbots for Real Estate Pros (So You Can <b>A</b>lways <b>B</b>e <b>C</b>losing) appeared first on Customers.ai.

However, it’s not exactly clear how to go about speaking to an actual Facebook representative. A real-life person? They do exist! 

Well then, where do you turn for your Facebook Ads customer service? 

Live Chat With Facebook Chat Support

If you’re not one of the lucky ones with a Facebook Ads rep assigned to your account, then you’ve probably run into a bunch of run-around answers on how to speak to a human at Facebook Ads. 

Facebook Ads are problematic, and you’re bound to have some questions come up. Perhaps you are having pixel problems, billing issues, outrageous metrics, or ad delivery issues.

Whatever your issues are, contacting Facebook ads customer service is an option. This will probably be a better use of your time than trying to search through all of the support resources or Google. 

It should be easy, right?

Never!

Okay, here’s how to talk to a human from Facebook Ads customer service. 

And good news, it’s not that hard! 

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Contacting Facebook Ads Customer Service 

You’re ready, you’ve got a pen or pencil, notepad, coffee or tea, and it’s time to talk to a real live human at Facebook Ads, hopefully.

Most Common Reasons For Contacting Facebook Ads Customer Support

1. Your Facebook ads are not approved. What are Facebook’s ad policies? There is a lot of prohibited content and Facebook provides a list here. 

However, if you can’t edit your ad to an approved status, move to the next common reason for contacting Facebook Ads customer support, appealing your rejected ad. 

2. You want to appeal a rejected Facebook Ad. Head over to the ‘Account Quality’ Facebook resource page, if it’s your first time, you’ll be greeted with this: 

This is a convenient dashboard to keep track of all of your questions, concerns, and complaints with Facebook Ads customer service. 

3. Facebook ads are rejected, then approved, and rejected again — what gives!? If your ad was unjustly disapproved or stuck in limbo, appeal it here. 

4. You’ve been locked out of a client’s Facebook page.

5. A client forgot their password and no longer has access to the associated email address.

6. Concerns over harassment on a Facebook page.

7. Someone is impersonating you or identity-theft concerns.

8. A client or relative has passed away and you need to get access to their Facebook account.

9. A client’s personal Facebook account has been hacked, giving the hacker access to their Facebook Business page.

10. You are having issues with increasing your billing threshold or Ads payments problems. Fill out this form. 

11. Your ad account has been flagged, restricted, or disabled for not following Facebook ad policies. You can submit an appeal with Facebook ads customer service here.

How Do I Contact Facebook Ad Support? 

You must have an active Facebook Ads account to contact Facebook Ads customer service.

If you do not have an active Facebook Ads account:

1. Log in to Facebook with your personal login.
2. Head over to https://business.facebook.com/ and click “Create Account”.
3. Enter your business name, select your Page, and provide your name and work email.
4. Fill out the remaining required fields. All of which are pretty self-explanatory.
5. Once completed, navigate to https://business.facebook.com/settings/ad-accounts.
6. Open a new tab and go to https://www.facebook.com/ads/manager/accounts/.
7. Copy the ID (8 or 16 digit number).
8. Return to the Business Manager Settings and click “Add New Ad Accounts”, then select “Claim an Ad Account”.
9. Paste your ID and click “Claim Ad Account”.

Now go run some ads or click “Boost” on a post and bill it to your account. You’re ready for the next steps! 

If you do have an active Facebook Ads account: 

1. Go to https://www.facebook.com/business/help.
2. Scroll down until you see “Still Need Help?” and then click the “Get Started” button.  

Next, select the asset that you need help with and on the following page, choose what you need help with from the options.

The next screen will ask you to select the category of your support request. 

Click “Ads” or whatever you are looking for help with. Then, scroll down until you see “Still Need Help? Contact Support” where you should see a “Chat” or “Email” option populate. 

The “Chat” and “Email” links may not appear if you are trying after hours. Try back during regular business hours. 

Unbeknownst to most marketers and non-marketers alike, Facebook may or may not have these “Chat” and “Email” links appear for you. It’s biased, without explanation — but for sure, you need to have an active Facebook Ads account.

You’d expect Facebook to have a chatbot or something that was able to answer FAQs 24/7. 

Did you know you can make a Q and A chatbot and have customer support for your business that works across your website, Facebook Business Page, SMS Text, and more? 

Give your business a better customer experience with Customers.ai OmniChat.

How Do I Contact Facebook By Phone?

Sorry but Facebook isn’t going to hand out a Facebook customer care number you can simply dial (they have chatbots for your FAQs, which are much more efficient, come on, get friendly with a Facebook bot!) 

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Can I Talk To A Live Person At Facebook?

We already covered that Facebook phones would obviously be manned by cyborgs that all have Zuckerberg’s face, of course!

So, the answer is… maybe? They will call you, and they do have reps, but you don’t call them. 

Got it? 

Don’t mess with Facebook Ads customer service, fuggedaboutit. 

The Secret List Of Facebook Ads Customer Service Email Addresses

These are hit or miss – you might get a quick reply, or you might be stuck in limbo. If you are desperate, roll the dice and give one a try!

disabled@facebook.com – Use this email address regarding disabled accounts, hacked accounts, password resets, and other problems with your Page.

appeals@facebook.com – For appeals if your content has been blocked or accounts suspended.

support@facebook.com – This is casting a wide net. You’d better be very specific about your issue when using this generic email.

platformcs@support.facebook.com – For financial issues related to your Facebook page or ads.

abuse@facebook.com – They are on top of this one, rightfully so. Don’t take advantage or misuse it. This email is for any abusive or harassment situation.

Use Snail Mail As A Last Ditch Effort

You’ve tried everything and still want an answer to your unfathomably unique question. We don’t think you would do this, but you can (are you okay?). Here is Facebook’s address:

Facebook, Inc

1601 S. California Ave

Palo Alto, CA 94304

Don’t Put All Of Your Facebook Ads Customer Service Requests In One Basket

In summary, you want to try multiple avenues to get the fastest response from Facebook Ads customer service. It’s not that hard, but it’s not the most straightforward support system either. 

Follow our steps above when you get tired of Facebook’s hierarchy of support, and you should be able to resolve your issue one way or another. 

Resolve your prospects and customers’ concerns or needs with your own 24/7 customer support chatbot that works seamlessly across your website, Facebook page, Instagram page, and SMS phone number all from one user-friendly dashboard. 

Besides giving your prospects and customers faster answers and therefore creating a better impression and customer experience (which leads to more sales!) your Customers.ai OmniChannel chatbot can be used for much more. 

• Live chat takeover that closes more deals and retains customers. You can easily setup Customers.ai to send a notification to yourself or your on-call live agent via mobile, email, or browser to suavely step in to your chatbot drip sequence using keyword triggers. 

• Customer satisfaction surveys with a conversational drip sequence that gets 3X more engagement than traditional forms or email surveys. It’s easy to setup and gives you the most valuable insights from your customers. 

That’s just the tip of the chatbot software iceberg. 

You can create pre-qualification drip sequences, a complete Messenger funnel with Click-to-Messenger ads with a 100% conversion rate, contacts list builder, and oodles of other Unicorn marketing tools.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

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Important Next Steps

• Upgrade your Instagram and Facebook with 100% Meta-approved comment and DM automation to grow your audience, engagement and sales. InstaChamp is free for Creators this week!
• Join the Customers.ai Facebook group to get and give help on chatbot marketing. We have over 40,000 members and counting.
• Do yourself a favor by signing up for Customers.ai blog updates. We only send the most actionable and high-impact marketing tactics to your inbox.

Frequently Asked Questions

1. How can I contact Facebook Ads customer service?

To contact Facebook Ads customer service, you can visit the Facebook Ads Help Center at https://www.facebook.com/business/help. From there, you can browse through various topics or search for specific issues you need assistance with. You can also find options to contact Facebook Ads support directly, such as through live chat or submitting a support request.

2. What information should I provide when contacting Facebook Ads customer service?

When contacting Facebook Ads customer service, it’s helpful to provide specific details about your issue or question. This may include your ad account ID, the campaign or ad set name, any error messages you received, and a clear description of the problem you’re experiencing. The more information you can provide, the better equipped they will be to assist you efficiently.

3. Is there a phone number to reach Facebook Ads customer service?

Facebook Ads customer service primarily offers support through online channels such as live chat and support requests. As of the latest information available, there isn’t a publicly available phone number specifically dedicated to Facebook Ads customer service. It’s recommended to use the online support options provided by Facebook to seek assistance.

The post How to Get Help from Facebook Ads Customer Service appeared first on Customers.ai.

There are as many ways to use Facebook for Business as there are to catch a monkey in the jungle. We could write a novel about either (“How to Catch a Monkey in the Jungle”…not bad!)

But that’s not why you are here. 

You are probably wondering why you can’t tag a business on Facebook, whether it’s your page or another business page on Facebook. 

Or perhaps you are wondering, what the heck is a tag anyway?

We have you covered! The illustrious Facebook tag is no longer for the select few — but for all businesses, marketers, and ordinary people to enjoy freely. 

Here’s what you’ll learn about how to tag someone on a Facebook business page in this article:

• What is a tag on Facebook?
• Why tag a business on Facebook?
• How to tag a business on Facebook
• What are the rules for tagging a business on Facebook?
• Where do all the tags go?
• How To Tag a Business on Facebook Best Practices
• Art Or Science? Tag a Business On Facebook

So, ready to learn how to tag a business page on Facebook? Let’s go!

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What Is a Tag on Facebook?

In your personal life, it could be a blessing or a nuisance. A lot of people aren’t thrilled to be tagged — but businesses almost always are!

A tag is when you make a post or Facebook status update and link to someone’s name or page you mention in your caption. 

Think of it as a “shout out” or social media’s way to give credit where credit is due.

When you tag a business or person, they receive a notification. Some people or pages even change their settings to automatically publish tagged posts onto their page. While others will have the option to choose whether or not they want to unveil what lies beneath their tags (note to self, never “friend” your boss, or neighbor, or preacher, or…).

When other people see a photo that you or your business has been tagged in, there will be a link to your profile or page. 

Why Tag a Business On Facebook?

Three Reasons to Tag a Business on Facebook: Publicity, Engagement, and Growth

Gone are the days when Facebook’s newsfeed algorithm favored organic content like today’s LinkedIn, where quality and captivating posts thrived.

You’re probably aware that Facebook has evolved into a pay-to-play platform, making it challenging for businesses to gain attention without investing in ads.

But don’t lose hope just yet! For penny pinchers and small business owners who’ve managed to survive with minimal or no Facebook ad spend, there’s a silver lining: tagging your business on Facebook can significantly enhance your organic reach.

Tagging businesses and individuals on Facebook serves as the foundation for viral content, providing the ideal platform to distribute your posts organically across the social network.

How To Tag a Business On Facebook

Tagging a business on Facebook is essentially the same process as tagging a person. Whether you want to know how to tag someone on Facebook from your business page or another business page, we are here to help! 

Here’s how to do it…

Step 1

In an update or post, type the @ symbol followed by the business or page name. 

Step 2

As you start typing, a dropdown list of options will appear. Select the correct page, and continue typing your caption as usual. 

Step 3

Click “Post”!

The tagged business or page will appear highlighted in blue and, once published, will become a clickable link. 

To Tag A Business Page In A Photo

After you’ve added a photo to your post, you can tag a business directly in the photo.

Step 1

Hover over the photo until “Edit” appears and click it.

Step 2

Click the “Tag photo” button. 

Click anywhere on the image within your post, and type the person or business name. Then select the correct name or business. 

Quick Tip for How to Tag a Business On Facebook: If the business page you are looking for isn’t populating in the @ drop down, navigate to their page and copy and paste their @ tag name, which is directly below their profile photo.

Facebook Tagging Rules

You can go on a tagging spree and tag up to fifty people or pages in a single post! Do it!

If you know that many people or businesses that you can justify tagging in a post, perhaps from a community event, you can instantly alert them and get way more publicity.

While it’s not as effective as a 100% conversion rate Facebook Messenger ad using a tool like Customers.ai, it’s still beneficial. ????

Here are a few other good-to-knows on how to tag a business on Facebook:

• You can tag people and business pages from a post or in a comment on someone else’s post.
• You can tag business pages whether you have liked them or not. 
• Business pages cannot tag individual people in a post.
• Business pages can only tag other business pages with some exceptions.
• If an individual comments on a business page’s post, the business can now respond and tag that person within that particular comment thread. 
• Some people and pages may have their privacy settings adjusted not to allow themselves to be tagged. 

Where Do All The Tags Go? 

When a business or individual is tagged in a photo, that photo is automatically sorted into an album on the business’ page. 

When a business or individual is tagged in a post caption, it will appear on their timeline if their settings have this function enabled. 

If they do not have this setting enabled, then they will receive a notification about your tag and be given the option to share it to their timeline or not. 

How to Enable Businesses Being Tagged on Facebook

By default, your tags are enabled except for photo tags. You can enable the photo tags or change other tag settings.

To enable businesses to be tagged on Facebook, log in to the business page, and click “Settings” in the menu. 

Under “General” settings is “Tagging Ability” and “Others Tagging This Page” where you can customize your page’s tagging permissions. 

You may need certain permissions to tag a business on Facebook as your company. If so, you can learn how to manage page roles and how to add an admin to your Facebook page here.

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How To Tag a Business on Facebook Best Practices

Now that you can tag a business on Facebook, make sure you follow proper etiquette and best practices when engaging with other pages and people. Here are some ways to get the most out of your tagging.

Tag Yourself In Community Groups Or Pages For More Organic Traffic

Look for your photos on community groups or pages and tag your business to drive organic traffic to your Facebook page.

This will drastically increase your online visibility. If you’re familiar with SEO, you probably realize the internet is basically a bunch of links. 

Take a look at the source code of this page or any other, and you’re going to see a litany of links here, there, and everywhere on the internet. 

This is good. This is what it’s all about, link building! And that’s what every tag on Facebook is, a link. Tags are a direct connection between your business and another person or business. 

Art Or Science? Tagging a Business On Facebook

If your Facebook business page is getting tagged, good for you! 

If it’s not, then you need to start encouraging your customers, partners, employees, and fans to begin tagging you whenever they can. 

There are many benefits to tag a business on Facebook, to name a few:

• Drive more traffic to your Facebook business page.
• In community or local “Seeking Advice” posts, a small business owner might comment on a thread and tag their own business.
• Increase engagement and gain new followers.
• Get more reviews. 

Tagging is working smarter, not harder. Make your social media do the work for you! 

If you are trying to generate more leads on Facebook and increase your business’s social media and website traffic, the best thing you can do is utilize Customers.ai’s Multi-Channel Facebook Messenger Chatbot. 

When digital marketing expert, Neil Patel, noticed his Facebook page’s organic reach drying up with each algorithm change, he harnessed the power of Customers.ai to revive it.

Why rely on the newsfeed’s topsy turvy nature when you can send a direct message to each person who reacts to your ads or each of your followers. 

Break down the confounding algorithms, tap into tags, and let the networking mix, mingle, and marinade until you’re the coolest kid in your vertical or niche. 

Bypass the entire Facebook algorithm shmalgorithm. Take advantage of the wide-open Facebook business marketing loophole that is Facebook Messenger. 
Try the easy-to-use, lead-generating, customer-pleasing, mind-blowing magic of Customers.ai chatbot to give your business the competitive edge!

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Frequently asked questions for how to tag a business on Facebook

Q: What are Facebook tags?

A: Linking with tags is a special type of linking. By tagging someone, you create a link to their timeline. If you tag someone in a post, it may appear on their timeline as well. 

A photo can be tagged with the name of the individual in the photo or a status update can mention who you’re with.

Q: How do I tag a business on Facebook?

A: In 3 simple steps, you can tag a business on Facebook:

Step 1: Type the @ symbol before the business or page name in an update or post. 

Step 2: You will see a drop-down list of options as you start typing. Click on the correct page, and type your caption as usual. 

Step 3: Press the “Post” button!

Tagged businesses and pages will appear highlighted in blue and will become clickable links once published. 

Q: How do I tag a business page in a photo?

A: Two quick steps will allow you to tag a business.

Step 1:Hover your mouse over the photo until “Edit” appears, then click it.

Step 2: To tag a photo, click on the “Tag” button.

Click anywhere on the image in your post, then type the name of the person or business. Choose the right person or business. 

Q: How do I remove a tag from a business on Facebook?

A: To remove a tag from a business on Facebook, go to the business’s profile and click on the “remove” button. You can then type in the name of the business you want to tag.

Q: What are the benefits of tagging a business on Facebook?

A: There are many benefits to tagging a business on Facebook, to name a few:

• Drive more traffic to your Facebook business page.
• In community or local “Seeking Advice” posts, a small business owner might comment on a thread and tag their own business.
• Increase engagement and gain new followers.
• Get more reviews.
• Tagging is working smarter, not harder. Make your social media do the work for you!

If you are trying to generate more leads on Facebook and increase your business’s social media and website traffic, the best thing you can do is utilize Customers.ai’s Multi-Channel Facebook Messenger Chatbot.

Q: How can I allow my followers to tag my business?

A: Businesses can be tagged on Facebook by logging in and clicking “Settings” on the business page.

You can customize your page’s tagging permissions by selecting “Tagging Ability” and “Others Tagging This Page” under “General” settings.

A business may need specific permissions from you in order to be tagged as your company on Facebook. In that case, click here to learn how to manage page roles and how to add an admin to your Facebook page.

Q: What happens to the tags?

A: The photo will automatically be added to an album on the business’ page when it is tagged with a business or individual.

Tags in post captions will show up on an individual’s timeline if they are enabled in their settings. Unless they have this setting enabled, they will receive a notification when you tag them and can decide whether to share it with their timeline.

Q: What is the best way to use tags?

A: The best way to use tags is to think of them as a way to start a conversation with your followers. When you tag a business, you are providing an opportunity for your followers to engage with your brand.

Posts that tag a business should not be promotional in nature. Try tagging businesses when you are asking for advice or recommendations. For example, “What’s your favorite Italian restaurant in town?” rather than “Come visit my new Italian restaurant”.

Q: Are there rules for Facebook tagging?

A: Yes, there are rules for Facebook tagging. For example, you cannot tag businesses in posts that are not related to them. You also cannot tag individuals in posts that are not related to them without their permission. Posts containing tags must comply with Facebook’s Community Standards.

Let’s do a quick review of a few key points:

• It is possible to tag people and businesses in a post or when you comment on another’s post.
• No matter whether you like the business pages or not, you can tag them.
• It is not allowed for business pages to tag individual people in their posts.
• There are some exceptions to the rule that only business pages can tag other business pages.

For a complete list of Facebook tagging rules, you can visit the Facebook Community.

Q: What are the best practices for tagging?

A: The best practices for tagging are to think about your followers and what would interest them. Try to tag businesses that are relevant to your followers. When you tag a business, make sure the post is something that your followers would want to see and not just a promotional message.

Also, be sure to comply with Facebook’s Community Standards when posting. This includes not tagging people in posts that are inappropriate or unrelated to them.

Tags should start a conversation with your followers and not just be promotional.

Facebook has a list of rules for tagging that you should review before posting.

Tagging a business on Facebook can be an effective way to generate leads and increase website traffic. When you tag a business, make sure the post is something that your followers would want to see and not just a promotional message. Also, be sure to comply with Facebook’s Community Standards when posting. For a complete list of Facebook tagging rules, you can visit the Facebook Community.

Q: When someone tags you on Facebook who can see it?

A: If someone tags you in a post and your settings allow for it, the post will show up on your timeline. You will also receive a notification about the tag. 

If you have the “Add to my Timeline” setting enabled, the post will be added to your timeline even if you don’t receive a notification.

If someone tags you in a post and your settings do not allow for it, you will not see the post on your timeline and you will not receive a notification.

Q: What should I do if someone tags me in an inappropriate post?

A: If someone tags you in an inappropriate post, report it to Facebook. For more information, visit Facebook’s Reporting Guidelines.

Q: What is the difference between tagging and sharing on Facebook?

A: Tagging someone in a post on Facebook is different than sharing a post with them. When you tag someone, the post will show up on their timeline and they will receive a notification about the tag. When you share a post with someone, they will not see the post on their timeline and they will not receive a notification.

Q: How do I review a tag on Facebook?

A: To review a tag, go to the post and click on the “Options” drop-down menu. Then select “Review Tag”. This will take you to a page where you can review the tag and decide if you want it to show up on your timeline.

If you do not want the tag to show up on your timeline, select “Remove Tag”. If you want the tag to show up on your timeline, select “Confirm Tag”.

Tagging a business on Facebook can be an effective way to generate leads and increase website traffic.

Q: How do I manage tags on Facebook?

A: To manage tags on Facebook, go to your Timeline and click on the “Timeline Settings” link. Then select “Tagging”. This will take you to a page where you can manage the tags that appear on your timeline.

You can choose to allow anyone to tag you, only friends, or no one. You can also choose to review tags before they appear on your timeline.

Q: How do I turn off tagging on Facebook?

A: Tagging on Facebook can be turned off in your Timeline Settings. To turn it off, go to “Tagging” and select “Disable”. This will stop people from tagging you in posts. Note that you will still be able to tag yourself in posts.

Q: What is the Facebook tagging limit?

A: There is no official Facebook tagging limit.

However, Facebook’s Community Standards state that you should not tag people in posts that are inappropriate or unrelated to them.

Q: What is malicious tagging?

A: Malicious tagging is when someone tags you in a post that is inappropriate or unrelated to you. This can include spam, malware, or violent content. If you are tagged in something like this, report it to Facebook.

Q: How do you create a tag group on Facebook?

A: You can create a new tag group by clicking the three-dot menu icon next to the Team name and then selecting “Manage Tags.” From there, choose “Create Tag.” Name your tag, add team members, and then click “Create.”

Q: What is tagging etiquette?

A: Tagging etiquette is the proper way to tag someone on Facebook. This includes only tagging people in posts that are appropriate and related to them. You should not tag people in spam, malware, or violent content.

Also, include a link to your website or Facebook page in your tags. This will help generate leads and increase website traffic.

The post How to Tag a Business on Facebook: The Art of Tagging on Facebook, the Complete Guide appeared first on Customers.ai.

It’s not just for the kids either (we turned that corner a long time ago). With over 2.7 billion monthly active users, people of all demographics and professions are engaging on Facebook. 

Facebook, Then And Now

Facebook was the first social media platform to consider launching ads, and that was revolutionary. 

Today, Facebook ads have become a yardstick on other social platform’s ad algorithms. 

Facebook has since been a powerful tool for businesses of all sorts. 

And if your business depends on Facebook in any capacity (it probably does), then you owe it to your business to understand the 15 key Facebook best practices.

Before we jump the gun on Facebook best practices, let us first better understand why it matters.

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Why Is Facebook Such A Powerful Marketing Tool?

Within the last decade, Facebook now has more than 1 billion active users daily!

Approximately 93% of marketers state they utilize Facebook best practices to keep their marketing and advertising top-notch!

This percentage translates to roughly 3 million businesses, which are using Facebook for the sole purpose of marketing! (Are you one of those?)

Potential customers are always on Facebook, and with our list of 15 key Facebook best practices combined with the proper use of Facebook Analytics, you will find them and convert them! 

Facebook Best Practices #1: Ask Questions To Generate Engagement

Asking questions is one of the best ways to get someone to engage with you.

Of course, be relevant and stay true to the ethics and motif of your brand.

Facebook Best Practices #2: Leverage Trending Topics To Generate Engagement

There’s always something happening in the world, and to show your business cares and is relevant in your niche or industry, say something!

“There comes a time when silence is betrayal” – Martin Luther King, Jr.

With a loyal following on social media comes great responsibility. People want to hear from you. They want to know if your business has integrity and upholds the values that attracted them as customers in the first place. 

Don’t let your post get lost in the mix. Get your message read with a Facebook Messenger Chat Blast!

Facebook Best Practices #3: Weave Stories To Generate Engagement

Content is still king, and your small business can gather the right audience by weaving some good stories.

Everyone loves a good story. Tell them about your journey, what your business stands for, and how you are giving back to society. 

Give them something to look forward to, tell them what you have in store.

Facebook Best Practices #4: Add Creative Pictures To Generate Engagement

You know your brand best, and you know the best way to showcase it.

Flaunt your products and services in a way that compels people to stop and look!

Incorporate your products with themes like upcoming seasons, festivals, games, sports, or whatever your target audience is into.

Keep your creativity rolling!

Facebook Best Practices #5: Give Out Industry Tips To Generate Engagement

If you have a problem, you will go to an expert. 

Why not use your Facebook platform to establish yourself as an expert?

Give out tips and tricks for your industry, and people are going to follow you for the value you add to their existing knowledge. 

Facebook Best Practices #6: Test Multiple Posting Frequencies & Lengths To Optimize Engagement

The best part about social media is the variety. 

It’s not one-size-fits-all, and your target audience might be busy on Facebook in the wee hours of the night. Or perhaps they are early birds who like to get to the point quickly. 

This is where scheduling comes in handy, as well as measuring some basic analytics that show what time of day or night your audience is most active. 

While we could share some general averages and statistics regarding posting times, ultimately what might work exceptionally well for one business may not yield as beneficial results for someone else.

There is only one way to find out! 

Facebook Best Practices #7: Use Videos To Generate Engagement

Facebook has an excellent ‘Watch’ section, which you can use to expand your business, attract new clients, boost engagement and your revenue.

Have fun experimenting with videos and see how your audience reacts.  

Start a simple video strategy, try 10-15 second short videos, use a smartphone, and ask team members their names and what they do at the company. 

Show “A Day in the Life” at your company through video shorts/stories. 

Facebook Best Practices #8: Use Infographics To Generate Engagement

We love infographics!

A humongous amount of data with minimalistic words and catchy design.

What more could anyone ask for? 

Try Canva for simple and free templates to get started with creating eye-catching infographics. 

Facebook Best Practices #9: Find an Optimal Time To Optimize Engagement

Just as you have to find your zen when it comes to posting frequencies and post lengths, finding the optimal time is also on you.

Try and try and try and bingo! Check your analytics, and you’ll find what you are looking for! 

Facebook Best Practices #10: Go Live To Generate Engagement

When Facebook gives you a live feature, you use it!

Going live will give you an edge with added authenticity, and your viewers will love it (unless you completely botch it somehow — no publicity is bad publicity, right?).

Facebook Best Practices #11: Get Candid To Increase Brand Affinity

Whether you are a gorilla-sized household name or a smaller business, your customers are going to engage better with candid information.

• Share some behind-the-scenes pictures and content.
• Give them insight into what you do, how you do it, and where you do it!
• People want to see people, share more faces than places for more engaging content.  

Facebook Best Practices #12: Stamp Your Graphics To Increase Brand Recognition

Graphics can make or break your social media wall, aesthetically speaking. You need to be as slick as your competitors. 

If your social is shoddy, customers move on to better-looking brands that feel more pro and trustworthy. 

Use some eye-catching colors, read about color psychology, and use it to attract your target audience. 

And whatever you do, never forget to stamp your logo on your graphics!

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Facebook Best Practices #13: Share Your Company’s Blogs To Generate Site Traffic

Social media marketing is cool and everything, but what about content marketing? 

Do you have resources, news, or a blog page on your website? 

Then put it to good use — twice! By sharing your company’s blogs on your social media to garner more traffic.

Don’t forget to send a chat blast to drive massive traffic to your new blog article! 

Facebook Ads Tip: The lead capture rate for ‘Click-to-Messenger’ ads is 100 percent. This is because you automatically capture basic contact info and the ability to send follow-up communications to all Messenger contacts via Facebook Messenger marketing!

Facebook Best Practices #14: Discounts & Sales To Drive Conversions From Social Channels

People enjoy shopping, throw in a discount, and reel them in. 

You can use your Facebook Page as the medium to update your existing clients about discounts, sales, and deals and generate leads and capture new customers.

The best way to do this is with a Click-to-Messenger campaign that sends traffic to your discount or promotional ad. 

Using this method guarantees a 100% conversion rate as you instantly and automatically capture their lead info as soon as they click the ad and engage your Customers.ai chatbot. 

You can also create a chat blast for your list of prospects or fans, it’s easy with Customers.ai’s visual chatbot builder. 

Facebook Best Practices #15: Use Contests And Giveaways To Grow Followers

Here is a sure-fire way to increase your reach on Facebook, get more fans and followers, and increase engagement – contests and giveaways!

Run a relevant contest, and offer a giveaway to increase your brand awareness, gain better reach, and more followers. You can also take advantage of Facebook polls!

Customers.ai and Click-to-Messenger ads can amplify your contests with unicorn potential, we even offer free contest chatbot templates you can copy and paste to get started! 

Check out this demo chatbot and see it in action! 

Facebook Best Practices #16: Create Contacts You Can Follow Up With From Facebook Posts With Comment Guards

Grow your contacts list and take a break from monitoring comments on your posts with a Facebook autoresponder, also known as a comment guard. 

Not only will it engage and retain your followers, automatically, it also transforms your posts into lead magnets. 

For every comment, the user is sent a drip sequence via Messenger where you instantly scrape and save their contact information the moment they reply. 

Learn how to create your own Facebook post autoresponder or comment guard to create in a few simple steps with Customers.ai. 

Facebook Best Practices #17: Add A Messaging Answering Service To Your Facebook Page CTA Button To Create Contacts You Can Follow Up With

In some way or another, everyone is in sales, right? What better way to follow up with leads than an automated messaging service — that captures the lead info with every click! 

Without one, you risk a lot of missed opportunities. Make those connections happen, fill your calendar with demos, meetings, and walks along the ocean. You can do all of that and more with the Free Forever Edition of Customers.ai!

Engage at lightning speeds! Build lists and follow-up with ease. 

Facebook Best Practices #18: Boost Your Best Performing Facebook Posts To Extend Their Reach

If you didn’t notice some algorithm changes with Facebook’s newsfeed over the years, you aren’t in digital marketing. 

One of the most significant changes was the shift to a “pay-to-play” type model, where Facebook gave better organic reach to personal accounts vs. business to encourage businesses to use Facebook ads. 

It worked. 

But you don’t have to spend a fortune to play the game. You can simply “Boost” your best performing posts to stretch their engagement. 

You’d be amazed by the difference just a few dollars on a post makes.

Bonus Tip! The Comment Guard can be used on boosted posts for warp speed contact list building!  

Once your posts are getting wicked engagement, turn each one of those comments into a contact with a comment guard!

Facebook Best Practices #19: Convert Facebook Engagers Into Contacts Using Click-To-Messenger Ads

Once you’ve tried a Click-to-Messenger campaign, you won’t be able to go back to your old ways of Facebook Ads. 

We’re talking 10X better ad performance and 97% better CPA compared to other methods!

There are many ways for a person to start a conversation from your Click-to-Messenger ads: 

• Facebook newsfeed
• Instagram feed
• Facebook Stories
• Instagram Stories
• Facebook Marketplace
• Audience Network
• Facebook Messenger

Here is a real live example of what your customers might experience after clicking “Send Message”. 

The best part? Instant lead captures. That’s right, when you use a smart platform like Customers.ai, every person who communicates with your Facebook Business Page is added to a bucket of contacts with follow-up info.

Facebook Best Practices #20: Convert Anonymous Website Traffic Into Contacts Using Click-To-Messenger Ads

Have you heard of the exciting new Facebook retargeting strategy called Conversational Remarketing? 

It’s easier and encourages more conversions, is 3X more effective than generic Facebook ads, and adds revenue to the bottom of your funnel. 

So what is it? Essentially you are going to be starting a Facebook Messenger conversation with prospects that once visited your website, engaged with your Facebook or Instagram pages, or other custom audiences you’ve previously built. 

You will be turning every interaction into a named contact. In a nutshell, the strategy is to combine your Click-to-Messenger ads with Messenger Sponsored Messages ads.

You can find detailed steps on our blog for creating your own Conversational Remarketing strategy using Customers.ai.

What Is The Best Content For Facebook?

Well, this is a tough one because every business is so different. 

What you ultimately want from your business, internal processes, and how you wish to pursue your potential clients will be significantly different.

But we will let you in on a secret – people love authenticity! Just be you!

If you are real and what your brand is offering is genuine, let your content reflect the same. 

Generally speaking, videos tend to perform better, and images (or videos) with your team or people’s faces in them receive the best engagement.

Join The Party. Publish A Post!

One of the best pieces of advice regarding social is don’t hesitate! Putting it on the backburner is a creativity killer and missed opportunity. If you have a good idea for a post, get it out there as fast as possible.

When the inspiration fades, or you overthink it — the moment has passed. The key is more quality content more often.

Improve your Facebook Page and overall marketing strategy with these 15 key Facebook best practices. It would help if you also learned about chat marketing tactics for a competitive edge.  

Do what works best for you, and as long as you are actively trying to engage, your customers will love you!

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Important Next Steps

The post 20 Key Facebook Best Practices For Business Pages To Get More Fans, Increase Engagement & Traffic In 2021 appeared first on Customers.ai.

You can’t shake a banana at over 2 billion monthly and 1 billion daily active users!

Don’t forget about Facebook’s super-secret marketing mojo tool, Facebook Messenger, which alone has 1.3 billion active monthly users (as of November 2020).

Facebook Messenger is likely to outpace active users on Facebook itself as social trends continue to favor messaging. So how do you tap into the powerhouse that is Facebook?

We’re going to walk you through exactly how to rub the magic Facebook lamp to fulfill all of your Facebook for business tips wishes. 

Your Facebook Business Page is arguably more important than your brick-and-mortar (if you have one).

Love it or hate it, your business needs to make a good impression on Facebook. 

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Facebook for Business Tips Killer Value Roadmap

I. What Is The Best Way To Use Facebook for Business?

II. What To Post On Facebook Business Page

1. Use A Facebook Messenger Bot To Answer Questions 24/7 And Boost Your CX & ROI
2. Select The Correct Category For Your Business Page To Get Better Features And Improve SEO
3. Create A ‘Vanity’ Facebook URL To Make It Easier To Find Your Business Page And Look More Professional
4. Activate A CTA Button To Drive More Desired Outcomes From Your Facebook Page Traffic
5. Keep Your Cover Photo Fresh To Make A Memorable First Impression 
6. Customize Your Facebook Business Page’s Tabs For Easier Navigation And A Clean Look
7. Experiment With Different Types Of Posts To Find The Perfect Balance Of Content For Your Target Audience
8. Share Insider Knowledge Via Facebook Chatbots For Insane CTRs And More Returning Visitors 
9. Optimize Your Posts To Avoid Looking Sloppy And Gain Better Reach 
10. Use Messenger Drip Campaigns To Effortlessly Qualify, Gain, And Convert Leads
11. Pin A Post To Get More Impressions For Your Promotions And Events
12. Respond To Comments And Messages Quickly To Build Trust With Your Customers And Never Lose A Sale 
13. Share User Generated Content To Expand Your Reach
14. Fill Out The About Section So Your Customers Know You Are Legit And Where To Find Your Business
15. Post Lots Of Videos For Increased Engagement That Builds Customer Loyalty And Brand Awareness
16. Analyze Your Content With Facebook Insights To Inform And Improve Your Engagement And Drive More Leads
17. Check The Best Day/Time To Post With Facebook Insights For The Most Engagement
18. Advertise Your Facebook Business Page With Like Buttons On Your Website
19. Give Your Posts A Boost Like The Pros With Facebook Ads For Better Engagement
20. Use Targeting To Drastically Increase Conversions
21. Use Influencer Marketing To Engage With Your Target Audience And Gain Customers Trust
22. Promote Your Facebook Business Page In Your Email Signature For More Traffic
23. Share Behind-The-Scenes Content To Keep Your Followers Interested and Engaged 
24. Run Contests For An Engaging Way To Gain New Followers 
25. Experiment With Emojis For More Engagement And Fun!
26. Infographics For Easy-To-Share Value And More Traffic 
27. Reuse, Recycle, Renew For Effortless Engaging Posts
28. Experiment With GIFs For Better Engagement And A Sense Of Humor That Your Customers Will Love
29. Post On The Weekend To Reach More People
30. Use Humorous Posts To Win Customers Over And Break Up Serious (Boring) And Salesy Posts
31. Tag Other Businesses For Increased Reach And To Gain New Followers
32. Hash Out Some Hashtags To Grow Your Following With Better Reach And Engagement
33. Connect Your Instagram To Easily Cross-Post And Co-Promote Content Across Channels
34. Create A Facebook Group To Turn Your Brand Into A Community
35. Experiment With Post Length To Find What Your Target Audience Engages With
36. Use Ideal Photo & Graphics Dimensions For Better Looking Posts That Build Brand Trust
37. Use Social Media Management Tools To Save Time And Automate Scheduling
38. Feature Testimonials For Brand Trust And Social Proof
39. Create Exclusive Content For Customer Loyalty
40. Ask For Reviews So New Customers Can Easily Trust Your Brand
41. Jump On The Trends Bandwagon To Share Engaging Curated Content With Your Followers
42. Keep It Professional And Avoid Violating Facebook’s ToS
43. Use The Facebook Pixel To Track Traffic And Conversions Generated By Your Facebook Page
44. Utilize Page Roles To Avoid Any Mistake Posts And Other Facebook No-Nos
45. Use A Good Profile Photo For Better Branding And To Be More Memorable
46. Turn On Private Messages To Harness The Unyielding Power Of Facebook Messenger Chatbots
47. Set Up Facebook Business Manager To Easily Manage All Of Your Pages
48. Use Facebook’s Templates For A Fool-Proof Page Layout That Improves CTR
49. Go Beyond The Blog And Focus On Writing More Engaging Posts For More Action
50. Invite Your Facebook Friends For An Easy Boost In Followers And Reach

Can I Use Facebook For Business? Facebook Marketing Tips, 2022 Edition

The best way to use Facebook for business is to generate brand awareness, leads, and conversions… of course! 

Whether you are looking for Facebook marketing tips for small business or a larger organization, these are all super simple and essential to a good Facebook marketing strategy. 

Post organic content regularly

Whether it’s original graphics (a good choice), videos (the best choice), or quick and easy curated content (an okay choice). 

Start out slow with 2-4 posts per week and get into a rhythm and then ramp up to daily.

Run paid ads 

A simple “boost” will help any post for engagement but you owe it to yourself to dive deeper into audience targeting and conversion strategy. 

• Choose ‘Click-to-Messenger’ ad campaigns for 100% conversion rates, fast funnel fill (effortlessly gather contact info for every click!), and an ROI that is absolutely BANANAS!
• This is fundamental to any decent Facebook marketing strategy. You can post amazing organic content all day long but almost nobody will see it until you pay up. When you do boost a post on Facebook, take a moment to make it targeted. 

Make your Click-to-Messenger campaigns effortlessly deliver more engagement and conversions by using the best chatbot platform in the world, Customers.ai. 

Your customer service will improve, you will save time on FAQs, and have access to the best chatbot drip builder plus oodles of solid gold chatbot templates for lead gen and more. 

• Facebook ads with Messenger bots are a fraction of the cost of traditional traffic and conversion campaigns. 
• Stay in touch for life! Customers.ai makes highly interactive remarketing a cinch.

There should be a lot more steps. You’ll get the gist of it after you’ve perused, studied, and absorbed our list of 50 Facebook for business tips to create profit-driving value. 

What To Post On Facebook Business Page?

There are a lot of different post types to choose from. To name a few:

• Text status post a la Twitter. Boring, but it can be good for engagement when done thoughtfully. 
• Photo posts. Much more interesting, prettier, and better engagement than text-only posts. 
• Short video clips. The proof is in the pudding, you can get the best engagement with videos, just keep it short! (Your video may be mind-blowing, but nobody has the attention span to watch it). 
• Live posts. Go live or go home! Just make sure you have some followers first so somebody tunes in!
• Curated articles / links. This is the easiest way to generate content, and serves its purpose well. However, you will garner better engagement with your followers if you post photos and videos. 

Just keep in mind the reciprocal nature of social media. 

Respond to comments and messages (automatically with Customers.ai!) and get involved with Facebook Groups or create your own to cultivate a community around your brand. 

Now that we’ve covered some basics and you have an idea, notion, or even an inkling of how to use Facebook for business, let’s get into the top 50 Facebook for business tips for 2022.

50 Top Facebook For Business Tips Of 2022

1. Boost Your Facebook Page & Post Engagement With A Messenger Autoresponder

Research straight from Facebook says that users expect businesses to respond almost immediately. Facebook and we strongly suggest chatbots as the answer. 

For an easy-to-launch chatbot that integrates with Facebook, use Customers.ai to set up some basic autoresponders when someone sends your page a message or comments on your posts. 

You will have that shiny little green “Very responsive to messages” badge in no time! 

2. Select The Correct Category For Your Business Page To Get Better Features And Improve SEO 

Choosing the right category for your Facebook Business Page is important because it changes the features available to you.