So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct?

Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email marketing may be one of the oldest, non-sexy communication methods. However, it’s still highly effective and of paramount importance.

In fact, according to Emailmonday, for every $1 spent on email marketing, a return of $38 is generated on average. That’s an ROI that can’t be ignored and demands the careful selection of tools to obtain the same or better results.

We’ve broken down the 25 best email marketing tools:

1. Customers.ai: Email Capture Tool
2. MailChimp: Email Newsletter Tool 
3. HubSpot: Email Marketing CRM Tool  
4. Woodpecker: Cold Email Software
5. Autopilot: Email Marketing Automation Tool
6. Spently: Email Marketing Tool for Ecommerce 
7. Mailgun: Best Transactional Email Service  
8. Leadpresso: Email Marketing Tool for Digital Agencies and SaaS Companies  
9. AWeber: Email Marketing Software for Small Business 
10. Jasper: Email Marketing Copywriting Tool
11. Gmail Ads: Email Advertising Tools 
12. SendGrid: Email Marketing Platform
13. Prospect.io: Email Lookup Tool 
14. Mysignature.io: Email Signature Tool  
15. Consumer Directory: Email List Builder
16. Klaviyo: Email Marketing Automation 
17. Phantombuster: Best Email Scraper
18. Sendlane: Email Marketing Automation
19. Email Octopus: Email Marketing for SMB
20. Mail Genius: Email Spam Tester 
21. Warmy.io: Email Warmup Tool 
22. Instantly: Cold Email Outreach Tool 
23. GlockApps: Email Deliverability Checker
24. Omnisend: Email Subject Line Checker 
25. MailCharts: Email Competitive Intelligence

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#1. Customers.ai: Email Capture Tool

Did you know you can capture the email addresses of people who visit your website without email forms?

With website visitor identification, you can identify ~20% of your anonymous traffic. 

That means you can capture emails simply by having people land on your website.

All you need to do is install one snippet of code on your site.

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

You can use the data you capture for:

• Email marketing and retargeting
• Creating Facebook ad lookalike audiences
• Triggering direct mail to be sent
• SMS campaigns

#2. MailChimp: Email Newsletter Tool 

MailChimp is one of the most popular email marketing platforms due to its ease of use and ability to create great-looking emails with a drag-and-drop user interface.

And it’s perfect for your email newsletters.

For small businesses on a limited budget, the free version of MailChimp allows up to 2K contacts, one audience dashboard, segmentation tools, basic email templates, and basic reporting.

Another reason to consider using MailChimp as a small business is that the platform is scalable as you grow and can afford more of its features and services.

#3. HubSpot: Email Marketing CRM Tool  

HubSpot is well-known as one of the leading CRM platforms. It’s as easy to use as it is powerful.

And the email marketing tool is no exception.

HubSpot is ideal for small businesses on a budget because you get a ton of value from the platform for free.

The email marketing tool allows you to send up to 2,000 emails per month and collect an unlimited number of subscribers. Then, the CRM logs all of your subscribers’ info and interactions with your business so you can tailor your entire marketing strategy to them.

And as for the free tools, they include a form and popup builder as well as a landing page builder that can help you grow that email list, live chat to help you communicate in real-time with your site visitors, an ad builder so you can connect your CRM data to your digital advertising efforts, a ticketing software for your support staff, and more.

But it is also designed for you to scale. Switching platforms can be a real hassle, so it’s important to use a tool you can grow into. When you upgrade your HubSpot plan, you unlock access to more features that enable you to scale. More automation, advanced analytics, and segmentation, etc.

#4. Woodpecker: Cold Email Software

When it comes to cold email software, we’ve seen the best results with Woodpecker.

Woodpecker is the best tool for companies who need to contact prospects with automated, personalized email drip campaigns.

The platform has specifically been designed for cold emails and follow-ups that you can send directly from your Gmail and other major email clients.

One of the most common issues with cold emails is being blacklisted or ending up in spam folders. I’ve found Woodpecker to be the most secure email client for automated campaigns to mass email lists. 

Furthermore, Woodpecker is a great marketing agency tool for sending bulk emails because it’s easy for agencies to switch between client accounts and track results.

#5. Autopilot: Email Marketing Automation Tool

Autopilot is a visual marketing automation tool that helps companies create journey maps for their customers. 

The software has multi-channel marketing capabilities, including email, in-app, online, and snail-mail communications.

With Autopilot, you can automate emails at the right time by using triggers based on behavior and interest. 

For example, when a website visitor submits a demo request form or abandons your shopping cart without making a purchase, you can trigger emails specific to that user and their experience.

The self-service tool comes with a drag-and-drop interface that makes it easy for users to automate workflows and set up personalized messages.

Autopilot also includes features such as measuring campaign ROI and optimizing the revenue funnel based on real-time performance. The software integrates with Salesforce and other applications like InsideView, GoodData, Zapier, Slack, and Twilio.

#6. Spently (now UpOrder): Email Marketing Tool for Ecommerce 

Spently allows merchants to customize Shopify email notifications, automate post-purchase follow-up sequences, recover abandoned carts, and embed remarketing tools such as product recommendations, and discount codes to drive repeat purchases.

Using Spently, you can trigger event-based up-sells, discounts, and referral tools that are tailored to specific interactions that customers had with your brand via emails.

These emails have high open rates as well because they’re Shopify notification emails. 

Spently, users often use the platform to automatically follow-up with customers after purchases, shipments, and abandoned carts within a specified time-frame. 

Once your follow-up automation emails are ready to go, you’ll begin saving your business a lot of time while also increasing revenue.

#7. Mailgun: Best Transactional Email Service  

Transactional emails need to find your users’ inboxes and are triggered by a user action on a website or mobile app.

Some common examples of transactional emails include 

• Password resets 
• Shipping confirmations 
• Invoices and receipts
• Account notifications 
• Social media updates
• Welcome emails.

Mailgun is an email service for developers. However, it serves the needs of your marketing and sales teams.

Sending transactional emails shouldn’t be hard with the right transaction email service. With an email service provider or simple email service like Mailgun, you can send and track emails like these.

Mailgun gives you insight into analytics and mailbox provider performance, so you can see how Google’s Gmail, Yahoo, and other providers handle your messages.

Their goal is to help you achieve high email delivery rates and keep your transactional emails out of the spam folder.

#8. Leadpresso: Email Marketing Tool for Digital Agencies and SaaS Companies  

If you’re looking to get emails and other contact information in bulk, Leadpresso is the place to be.

Leadpresso works for any kind of B2B SaaS and exceptionally well for all social media, marketing, POS, content, and accounting related software companies.

You can start personalized email marketing campaigns at scale using data from Leadpresso.

Leadpresso’s unique database is organized around the largest channel SMBs use to market themselves and communicate with customers – Facebook Business Pages.

Facebook Pages provide a useful structure when it comes to categorization, popularity, and general rating of a business. 

To make this database work for you, Leadpresso enriches the data using more than 50 sources like websites of businesses, other social networks, ad networks, and others.

With more than 1,400 categories that companies use to describe their business, you can easily target the most appropriate companies for your solutions.

Additionally, with the rollout of new Facebook Shops, Leadpresso’s database will become even more valuable.

#9. AWeber: Email Marketing Software for Small Business 

Have you recently added a bunch of new subscribers to your email list? 

Well, instead of sending a barrage of your previously sent emails, you can use AWeber’s Follow Up feature to catch subscribers up to speed in a hurry. Additionally, AWeber’s autoresponder tool is a great way to engage your customers.

With AWeber, you’ll have access to over 150 email templates to make the email design process hiccup-free.

AWeber is also extremely flexible with many available integrations and an API o build your own apps and time-saving email marketing tools.

If you’re looking for a trusted email newsletter service that’s been around and has great support, AWeber is where it’s at.

#10. Jasper: Email Marketing Copywriting Tool

Jasper is one the best AI copywriting tools that can help you write better, more engaging emails. The app uses GPT-3 to analyze your email content and suggest ways to improve it. For example, Jasper can help you choose the right words to use in your email subject line, or to make sure your email body doesn’t sound repetitive or boring.

Although Jasper is still in its early stages, it has the potential to revolutionize the way businesses communicate with their customers via email.

#11. Gmail Ads: Email Advertising Tools 

People spend an average of 4.1 hours checking their work email every day — that’s 20.5 hours per week. 

Although we hope you don’t spend that amount of time dedicated to email, it’s easy to see why Gmail ads can be one of the best ways to target prospective customers.

Gmail ads, or Gmail Sponsored Ads, are interactive, paid advertisements that you can serve in prospects’ email inboxes.

Ads in Gmail display at the top of a user’s inbox within the social and promotions tab:

Although lead generation tools are one way to get inside a prospect’s inbox, it can be challenging for many businesses. 

Gmail ads provide a way around having to coerce leads to hand over their personal information.

#12. SendGrid: Email Marketing Platform 

Sendgrid is the go-to for hassle-free emails. Whether it’s for keeping in touch with your customers or firing off marketing campaigns, SendGrid makes it easy to get emails out there without needing to be a tech whiz.

For those just starting out or keeping things tight budget-wise, SendGrid’s offers a free plan that lets you send 100 emails a day. Perfect for small businesses or startups.

Additionally, while great for SMBs, SendGrid grows as your business grows. Need to send more emails? No problem. Looking for deeper insights and cooler features like dynamic templates and audience segmentation? SendGrid’s on it.

And for the tech-savvy, SendGrid’s seamless integrations with your favorite apps (including Customers.ai!) make workflows smooth and simple.

#13. Prospect.io (now Overloop): Email Lookup Tool 

Prospect.io has email lookup tools to build lists and automate your outbound lead generation campaigns.

Building mailing lists is the first step in sales prospecting. Prospect.io has tools to speed up the process while ensuring you create high-quality email lists.

Additionally, with Prospect.io, you can combine personal emails, follow-up calls, social touches, and tasks into a multi-channel campaign to reach your prospects wherever they are.

Lastly, Prospect.io has analytics and productivity tools that generate a list of tasks for you every day within campaigns. These tools help to make the most out of your sales efforts and to track your team’s performance over time.

#14. Mysignature.io: Email Signature Tool 

 With MySignature, you can create branded and professional email signatures for Gmail, Outlook, Apple Mail, Thunderbird, and Office 365. You don’t need any technical knowledge, as this mobile-friendly email signature generator makes it easy for you to create multiple email signatures from anywhere, while saving you time.

In MySignature, you can choose from a wide range of professionally designed free email signature templates. Find email signature examples that reflect your branding and corporate voice. Choose the formatting, elements organization, color, and create an email signature that promotes your business.

Allow clients to contact you through alternative channels such as your website or social media accounts. The tool allows you to add clickable email banners, landing page links, and interactive call-to-action buttons to your approach to marketing your brand and services.

#15. Consumer Directory: Email List Builder

Consumer Directory is your key to unlocking precise customer targeting. 

With access to over 250 million U.S. consumers, it’s the ultimate tool for honing in on your ideal audience using rich demographic, interest, and behavior data. 

Consumer Directory not only cuts down lead times and acquisition costs but also amps up your marketing game by enabling hyper-targeted campaigns. 

Perfect for businesses aiming to connect deeply and efficiently with high-intent leads, it’s all about making your marketing efforts smarter, not harder.

#16. Klaviyo: Email Marketing Automation 

Klaviyo is more than just an email marketing platform – it’s a powerful tool that helps brands to create deeply personalized customer experiences. 

The power of Klaviyo lies in their segmentation and personalization capabilities. You can use customer data to segment your audiences, ensuring that each email campaign hits the mark. From automated welcome series to targeted promotional blasts, Klaviyo makes it easy to deliver the right message at the right time. 

Integration with leading ecommerce platforms like Shopify and Magento (and Customers.ai!) means you can start using customer actions to trigger personalized emails in no time. 

Plus, with advanced analytics, you can measure the impact of each campaign and continuously refine your strategy for maximum ROI.

#17: Phantombuster: Best Email Scraper

With all the growth hacking strategies that have become popular in recent years, one marketing automation tool has emerged as one of my favorites. And that’s Phantombuster.

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Which means you can scrape emails and compare them for legitimacy across multiple platforms.

Each tool in Phantombuster can be used individually or combined with others to create full workflows.

For example, you can automate email scraping on LinkedIn, get noticed by Instagram users, hire developers from GitHub, get followed by your competitor’s Twitter followers, or find the Instagram accounts of all the restaurants in a neighborhood.

Use Phantombuster on your social media channels to automate the following:

• Email list building
• Lead generation
• Increasing social reach and engagement

#18: Sendlane: Email Marketing Automation

Sendlane simplifies ecommerce email journeys. 

You can build personalized automated sequences based on customer behavior – welcome new faces, win back abandoned carts, and nurture leads. 

They also have powerful features like A/B testing, dynamic product recommendations, and data-driven personalization to boost engagement and sales. 

Sendlane integrates with a number of ecommerce platforms (including Customers.ai) and does a great job providing insights to help refine your email marketing strategy. 

#19: Email Octopus: Email Marketing for SMB

Email Octopus is a streamlined email marketing service designed for efficiency and ease of use. Two things we love!

It stands out for its straightforward approach to campaign management, offering users the ability to create, send, and track email campaigns with minimal fuss. 

Ideal for small to medium-sized businesses, Email Octopus is pretty cost-effective – definitely check out their free tier. 

User-friendly design and features like automation, segmentation, and analytics, make it a practical choice for those looking to maximize their email marketing efforts without the complexity.

#20: Mail Genius: Email Spam Tester 

Mail Genius is kind of like a spellchecker for deliverability. 

It’s designed to spot and fix issues that could send your emails straight to spam, essentially looking for anything that might trip up deliverability.

Getting into the inbox is hard enough these days so anything that can help, is certainly worth checking out.

#21: Warmy.io: Email Warmup Tool 

Warmy.io is your go-to for warming up your email account, making sure your emails land where they’re supposed to: in the inbox, not the spam folder. 

When starting a new email account or ramping up messaging, you can’t go all out. Warm.io helps you gradually building up your sending reputation with a network of real people. 

This tool is key for anyone looking to boost email deliverability, from marketers to sales pros, ensuring you reach your audience.

#22: Instantly.ai: Cold Email Outreach Tool 

Instantly.ai is amazing for email productivity, automating the tedious task of follow-ups and email sequences. 

Tailored for professionals who juggle multiple priorities, it streamlines email tasks, making sure every opportunity for connection is optimized. Plus, its intuitive design means you spend less time managing emails and more time focusing on what really matters—building relationships and closing deals.

Ideal for busy professionals looking to maximize efficiency without sacrificing the personal touch in their email interactions.

#23: GlockApps: Email Deliverability Checker

Glock Apps provides detailed testing and reporting on email deliverability, identifying where your emails are landing: in the inbox, spam folder, or not at all. 

We like that it offers insights and recommendations for improving open rates and engagement. 

With Glock Apps, you can pinpoint deliverability issues before they impact your campaigns, making it a critical asset for successful email marketing strategies. 

#24: Omnisend: Email Subject Line Checker 

Subject lines are the key to opens and Omnisend’s Subject Line Checker helps evaluate just how effective your subject lines will be. 

It uses data to score subject lines, providing feedback on how to improve them for better engagement. 

Additionally, it helps identify words or phrases that might trigger spam filters, further optimizing your email strategy for success.

#25: MailCharts: Email Competitive Intelligence  

MailCharts takes your email marketing intelligence to the next level by providing detailed insights into competitors’ strategies, campaign trends, and industry benchmarks. 

It not only offers a vast library of email examples for inspiration but also gives you tools to plan and optimize campaigns. 

MailCharts is a valuable asset for anyone looking to keep an eye on the competition.

Email Deliverability Hacks:

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Looking for More Marketing Tools?

If you need even more marketing tools, look no further. Browse through hundreds of more awesome tools in the following lists:

• Free marketing software
• Tools for digital marketing agencies
• Marketing automation tools
• Trending digital marketing tools
• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools
• Viral marketing tools
• Marketing tools for small business
• Growth hacking tools
• Conversion rate optimization (CRO) Tools
• Marketing automation tools for agencies
• Cross-channel marketing tools
• Free advertising sites
• Customer support chat tools
• Affiliate marketing tools

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• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Email Marketing Tool FAQs

Q. What are email marketing tools?

Email marketing tools are software designed to create, send, track, and optimize email campaigns. They help businesses reach out to their customers and prospects through email, offering features like templates, automation, segmentation, and analytics to improve the effectiveness of email communications.

Q. Why use email marketing tools?

Email marketing tools are used to efficiently manage large-scale email campaigns, personalize messages for different audience segments, automate repetitive tasks, and analyze the success of email strategies. They save time, increase ROI, and enhance the ability to engage and convert recipients.

Q. How do email marketing tools improve ROI?

Email marketing tools improve ROI by allowing marketers to target specific segments of their audience with personalized messages, automate follow-up emails, and track the performance of campaigns. This targeted approach leads to higher engagement rates and conversions.

Q. Can email marketing tools help with GDPR compliance?

Yes, many email marketing tools include features to help businesses comply with GDPR, such as consent forms, easy unsubscribe options, and data management capabilities, ensuring that email campaigns respect privacy laws and regulations.

Q. What features should I look for in an email marketing tool?

Look for features like automation, segmentation, A/B testing, analytics, and integrations with other tools. These features help create more effective and personalized email campaigns, track their success, and streamline marketing workflows.

Q. How does automation in email marketing tools work?

Automation in email marketing tools allows you to set up triggers based on user actions or specified conditions, which then automatically send relevant emails to subscribers. This can include welcome emails, birthday messages, or follow-up emails after a purchase.

Q. How do email marketing tools help with A/B testing?

Email marketing tools facilitate A/B testing by allowing you to send two variations of an email to a small segment of your audience. You can test elements like subject lines, content, or send times to see which performs better and apply those insights to future campaigns.

Q. Can email marketing tools integrate with CRM software?

Yes, many email marketing tools can integrate with CRM software, allowing for seamless data exchange between the two systems. This helps businesses maintain updated customer information, personalize emails, and track interactions across both platforms.

Q. Are there free email marketing tools available?

Yes, there are several free email marketing tools available that offer basic features suitable for small businesses or those just starting out. However, as your business grows, you may need to upgrade to paid plans to access advanced features.

Q. How can email marketing tools track campaign success?

Tools track success through metrics like open rates, click-through rates, conversion rates, and bounce rates. This data helps marketers understand audience behavior and refine strategies for better performance.

Q. What is the difference between email marketing and automation tools?

Email marketing tools focus on creating and sending emails, while automation tools offer more advanced features like triggering emails based on user behavior, creating workflows, and integrating with other marketing tools for a seamless campaign across channels.

Q. How do I choose the best email marketing tool for my business?

Consider your business size, budget, marketing goals, and the specific features you need, such as automation, analytics, and integrations. Also, look for tools with a user-friendly interface and reliable customer support.

Q. Can email marketing tools assist with lead generation?

Yes, by creating engaging content and targeted campaigns, email marketing tools can help capture and nurture leads, moving them through the sales funnel towards conversion.

Q. What role do templates play in email marketing tools?

Templates help create visually appealing and consistent emails quickly and efficiently, without needing extensive design skills. They can be customized to fit your brand and message.

Q. How do email marketing tools manage subscriber lists?

These tools allow you to import, organize, and manage subscriber lists, including adding new subscribers, segmenting lists for targeted campaigns, and cleaning out inactive or unsubscribed contacts.

Q. What are the benefits of using AI in email marketing?

AI can help personalize emails at scale, predict the best send times, optimize email content for engagement, and analyze data to provide insights into improving campaign strategies.

Q. How does social media integration enhance email marketing?

Integrating social media allows you to extend the reach of your email content, encourage social sharing, and integrate your marketing efforts across channels for a unified brand message.

Q. What security features should email marketing tools have?

Look for features like secure data storage, GDPR compliance, reliable unsubscribe options, and protection against data breaches to ensure your and your subscribers’ data remains safe.

Q. How do email marketing tools track campaign success?

Email marketing tools track campaign success through analytics and reporting features. They measure key performance indicators like open rates, click-through rates, conversion rates, and bounce rates, providing insights into how well your emails are performing and where improvements can be made.

Q. What is the best time to send email campaigns?

The best time to send email campaigns varies depending on your audience’s habits, but data from email marketing tools can help identify optimal send times. Generally, mid-week mornings are considered effective for business audiences, while weekends may work better for consumer-focused emails.

Q. How can email marketing tools prevent spam complaints?

Email marketing tools prevent spam complaints by ensuring that emails are sent only to subscribers who have opted in, providing clear unsubscribe options, and following best practices for email content and frequency. They also help maintain a healthy sender reputation to reduce the risk of being flagged as spam.

Q. What role does personalization play in email marketing tools?

Personalization plays a crucial role in increasing engagement and conversions. Email marketing tools offer personalization features that allow you to address subscribers by name, recommend products based on past purchases, and send targeted content based on user behavior and preferences.

Q. Can email marketing tools help in list building and management?

Yes, email marketing tools provide features for list building and management, such as signup forms, landing pages, and integration with social media platforms. They also offer capabilities for cleaning and segmenting lists to maintain high-quality, engaged subscriber bases.

Q. How do email marketing tools support mobile optimization?

Email marketing tools support mobile optimization by offering responsive design templates that automatically adjust to the screen size of smartphones and tablets. This ensures that your emails look great and are easy to read on any device.

Q. What is dynamic content in email marketing?

Dynamic content refers to the ability of email marketing tools to change parts of an email’s content based on the recipient’s data or behavior. This can include product recommendations, content preferences, or personalized offers, making each email more relevant to the individual subscriber.

Q. How does social media integration work with email marketing tools?

Social media integration allows you to connect your email marketing campaigns with your social media accounts, enabling you to share your emails on social platforms and add social follow buttons to your emails. This helps broaden your reach and engage with your audience across multiple channels.

Q. What is the significance of deliverability in email marketing?

Deliverability is critical in email marketing as it measures the ability of your emails to reach the subscriber’s inbox without being blocked or marked as spam. Good deliverability depends on a healthy sender reputation, adherence to email standards, and engaging content.

Q. How can I measure the ROI of email marketing campaigns?

You can measure the ROI of email marketing campaigns by tracking metrics such as conversion rates, revenue generated from email campaigns, and overall engagement. Email marketing tools provide detailed reports that help calculate ROI by comparing the revenue against the cost of running the campaigns.

The post 25 Best Email Marketing Tools to Dominate Inboxes in 2024 appeared first on Customers.ai.

In this blog post, we will discuss the benefits of using AI in marketing and explore the different types of AI tools that are available to marketers. We will also provide tips on how to choose the right AI tools for your marketing needs.

So, what are you waiting for? Read on to learn more about how AI can help you take your marketing to the next level.

• Types of AI Tools for Marketing
• Best AI Tools for Marketing
• Picking AI Tools for Marketing
• Benefits of AI Tools for Marketing

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Types of AI Tools for Marketing

AI tools for marketing come in various forms, each designed to tackle specific aspects of marketing strategies and operations. Let’s delve into the various types of AI tools available and discuss how they cater to different marketing needs such as analytics, customer engagement, content creation, and automation.

AI-Powered Writing Assistants

These tools help marketers generate content, such as blog posts, social media posts, and email campaigns. These days, such tools can also aid students by generating unique ideas for their essay outline templates. Using writing assistants helps saves time and creates more engaging content. You can also refine your marketing content effortlessly with AI Checker.

AI-Powered Content Marketing Platforms

AI-powered content marketing platforms can help marketers manage their content marketing campaigns. These platforms can help marketers track their results, identify trends, and optimize their content for search engines.

AI-Powered SEO Tools

These tools help marketers improve their website’s search engine ranking. These tools can help marketers identify keywords, track their progress, and make changes to their website to improve their rankings.

AI-Powered Marketing Automation Tools

AI-powered marketing automation tools can help marketers automate tasks, such as sending email campaigns, creating social media posts, and managing customer relationships. These tools can help marketers save time and improve their efficiency.

AI-Powered Personalization Tools

AI-powered personalization tools can help marketers personalize their marketing messages for each individual customer. These tools can help marketers target ads based on a user’s interests, send personalized email campaigns, and create personalized content.

By leveraging the right AI tools, marketers can propel their campaigns to new heights of success, ensuring they remain at the forefront of innovation and effectiveness.

AI-Powered Advertising

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Best AI Tools for Marketing

Now that we’ve navigated through the different types of AI tools reshaping marketing strategies, let’s zero in on the cream of the crop.

#1 Best AI Tool for Marketing: Customers.ai

What does it do?

Customers.ai is a website visitor identification platform and remarketing tool. Our bevy of tools makes it a must-use for B2C and B2B organizations of all sizes. These include:

Website Visitor ID X-Ray Pixel

Customers.ai’s X-Ray tool identifies up to 20% of anonymous visitors to your website. 

Even better, adding it to high-intent pages on your website is easy! 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Once you have it set up on specific pages, you can easily run targeted outreach automations based on what the user visited. 

Email Deliverability Tools

We’ve got email deliverability tools built right into our automation to protect your reputation. 

All our email automations begin with our Signs of Life Detector. 

After your email contacts are validated, we send an opening email. If your leads open the email, we put them through the rest of your automation. If they don’t, we don’t. Easy! 

This reduces spam complaints and gets your emails in front of the people who matter. 

Round Robin Sending 

Another tool for protecting your deliverability is round robin sending. 

We automatically send emails from multiple accounts. This means you can send more emails a day without catching the eye of email providers. 

#2 Best AI Tool for Marketing: Jasper.ai

What does it do? 

Jasper.ai is an AI writing assistant. It can help you with everything from writing blog posts and social media posts to creating email campaigns and ad copy.

How does it use AI? 

Jasper.ai uses AI to understand your audience and their needs, and then generate content that is tailored to their interests.

#3 Best AI Tool for Marketing: Anyword

What does it do? 

Anyword is a data-driven copywriting tool. It helps you create more effective and engaging marketing content.

How does it use AI? 

Anyword uses AI to analyze your target audience and the competitive landscape, and then generate copy that is more likely to convert

#4 Best AI Tool for Marketing: Scalenut

What does it do? 

It is a content marketing platform that can help you with everything from generating ideas to writing and editing content.

How does it use AI? 

Scalenut uses AI to generate content, edit content, and identify keywords.

#5 Best AI Tool for Marketing: Semrush

What does it do? 

Semrush is a comprehensive marketing toolkit. It includes tools for SEO, social media marketing, and content marketing. 

How does it use AI? 

Semrush uses AI to track website rankings, improve your SEO performance, and find new keywords to target. 

Already a Semrush user? Check out our Semrush integration. Take your organic traffic to new heights with visitor identification!

#6 Best AI Tool for Marketing: Pro Rank Tracker

What does it do? 

Pro Rank Tracker is an SEO tool that tracks your website rankings. 

How does it use AI? 

Pro Rank Tracker uses AI to identify opportunities to improve your SEO performance 

#7 Best AI Tool for Marketing: Ink

What does it do? 

INK is a writing assistant. 

How does it use AI? 

It uses AI to improve writing style, grammar, and clarity. 

#8 Best AI Tool for Marketing: Seventh Sense

What does it do? 

Seventh Sense is a marketing platform. They help you improve your conversion rates and build stronger relationships with customers. 

How does it use AI? 

It uses AI to personalize marketing messages and content for each individual customer. 

#9 Best AI Tool for Marketing: Acrolinx

What does it do?

Acrolinx is a content editing platform designed to improve the quality of the content. 

How does it use AI? 

Acrolinx uses AI to fix errors in grammar, spelling, and style. It also uses AI to improve your content generally. 

#10 Best AI Tool for Marketing: MarketMuse

What does it do? 

Marketmuse is a content research and writing platform. 

How does it use AI? 

MarketMuse uses AI to help you find the right topics to write about. It generates high-quality content that is optimized for search engines.

#11 Best AI Tool for Marketing: Collato

What does it do?

Collato is an AI Assistant that helps you find, summarize, and generate new content using information from your internal work tools.

How does it use AI?

Collato uses AI to securely and privately help you make the most out of your work knowledge. Whether you need to quickly analyze data insights from your research, summarize complex documents, or write a blog article or a social media post, Collato helps you do it in seconds. It is also available as a Slack integration, so you can ask any work-related questions and get instant responses, right in Slack.

#12 Best AI Tool for Marketing: Gong.io

What does it do?

Gong.io is an AI-powered revenue intelligence platform that analyzes customer interactions across calls, emails, and meetings to provide actionable insights for improving sales strategies and performance.

How does it use AI?

Gong.io uses AI to analyze sales calls and meetings to provide insights on customer interactions and feedbac and offers real-time data on sales processes, identifying best practices and areas for improvement.

#13 Best AI Tool for Marketing: Metadata.io

What does it do?

Metadata.io is an AI-powered demand generation platform that helps to optimize ABM campaigns across paid media at scale. 

How does it use AI?

Metadata.io takes your marketing creative, content assets, and audience segments to execute hundreds of campaigns at once. It will then enrich leads before syncing them with your CRM, and monitor performance based on pipeline generated, target-account information, and existing pipeline impact.

#14 Best AI Tool for Marketing: VSL 

What does it do?

VSL is AI software designed to help businesses create personalized and engaging content ranging from emails to ads to videos and social media updates.

How does it use AI?

VSL uses AI to create compelling video scripts that work for sales, social, landing pages, etc. VSL’s ability to understand and mimic human language allows marketers to produce truly high-quality content.

#15 Best AI Tool for Marketing: AdScale

What does it do?

AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. 

How does it use AI?

AdScale uses machine learning to enable the automation and optimization of ad campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram. Its AI capabilities streamline the advertising process and help improve overall campaign performance.

#16 Best AI Tool for Marketing: Aidaptive 

What does it do?

Aidaptive is an intelligence platform designed to deliver personalized shopping experiences to ecommerce shoppers.

How does it use AI?

Aidaptive uses AI to optimize ecommerce websites and improve conversions. From personalized product recommendations to dynamic pricing strategies, Adaptive creates a highly individualized journey for each user.

#17 Best AI Tool for Marketing: Undetectable.AI 

What does it do?

Undetectable.ai enhances your content to match the quality of human writing. Called “humanizing”, it removes AI detection and ensures your text will bypass AI detectors. 

How does it use AI?

Undetectable.ai uses advanced AI algorithms to analyze patterns in human-generated content, learning to mimic these patterns with high accuracy to produce outputs that closely resemble the style, tone, and complexity of human-created texts, images, or other media.

#18 Best AI Tool for Marketing: Copy.AI 

What does it do?

Copy.ai generates content (think marketing copy, blog posts, product descriptions, etc.), that helps streamline the content creation process for individuals and businesses.

How does it use AI?

Copy.ai leverages AI, specifically natural language processing and generation models, to understand user prompts and generate creative, contextually relevant text, enabling efficient and varied content creation across a wide range of topics and styles.

#19 Best AI Tool for Marketing: Phrasee 

What does it do?

Phrasee is an AI-powered marketing language generation tool that optimizes and personalizes email subject lines, social media posts, and other copy to improve engagement rates and campaign performance.

How does it use AI?

Phrasee uses AI to create highly effective, brand-aligned marketing copy that resonates with target demographics and drives engagement.

#20 Best AI Tool for Marketing: Yotpo 

What does it do?

Yotpo is an ecommerce marketing platform that provides solutions for customer reviews, visual marketing, loyalty programs, and referrals, designed to help online businesses increase engagement and drive sales.

How does it use AI?

Yotpo uses AI to analyze customer behavior and feedback and personalize the shopping experience by recommending products, optimizing review collection and display, and automating targeted marketing campaigns to enhance customer engagement and retention.

#21 Best AI Tool for Marketing: Albert.ai 

What does it do?

Albert.ai is an advanced digital marketing platform that uses AI to automate and optimize online advertising campaigns across multiple channels, aiming to increase efficiency and improve marketing ROI for businesses.

How does it use AI?

Albert.ai uses AI to analyze data from campaigns, learning from interactions and outcomes to make real-time decisions on bidding, targeting, and optimization, thereby enhancing the performance of digital marketing efforts with minimal human intervention.

#22 Best AI Tool for Marketing: Wordtune 

What does it do?

Wordtune is an AI-powered writing tool that helps users refine and improve their content by suggesting rephrasing options to make the text more engaging, clear, and fluent.

How does it use AI?

Wordtune uses advanced AI algorithms to analyze the context and semantics of content, offering real-time suggestions for rephrasing and enhancing sentences to improve clarity, tone, and overall writing style.

#23 Best AI Tool for Marketing: Axiom.ai 

What does it do?

Axiom.ai provides tools for automating tasks and workflows, enabling users to create custom automation without the need for coding, thereby enhancing productivity and efficiency in various business processes.

How does it use AI?

Axiom.ai utilizes AI to recognize and interact with web elements, enabling users to automate complex tasks and processes on websites by learning from user inputs and adapting to changes in web page layouts, streamlining workflow automation without requiring coding skills.

#24 Best AI Tool for Marketing: Synthesia.io 

What does it do?

Synthesia.io is an AI-driven platform that enables the creation of customizable and realistic video content using virtual avatars and text-to-video technology, revolutionizing how video content is produced and personalized.

How does it use AI?

Synthesia.io uses AI to generate lifelike digital avatars and synchronize their speech and movements with user-provided text, creating seamless and realistic video presentations without the need for traditional video production methods.

#25 Best AI Tool for Marketing: Optimonk

What does it do?

OptiMonk AI helps optimize your site through its AI-powered conversion rate optimization and personalization platform.

How does it use AI?

OptiMonk uses AI to analyze website visitor behavior and data, enabling it to deliver personalized and targeted pop-up messages and offers at the optimal time, with the goal of improving user engagement, conversion rates, and overall customer experience.

#26 Best AI Tool for Marketing: Grammarly

What does it do?

Grammarly is an AI-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and more.

How does it use AI?

Grammarly is like a smart writing assistant that uses AI to check your text. It looks out for grammar mistakes, helps make your writing sound better, and even spots when you accidentally copy someone else’s words, making your writing clearer and more effective.

#27 Best AI Tool for Marketing: Hemingway

What does it do?

The Hemingway Editor uses AI to fix common writing issues like wordy sentences, passive voice, and more.

How does it use AI?

With its new AI function, the Hemingway Editor uses AI to analyze text for readability and style, offering suggestions to simplify and clarify writing, enhancing the user’s ability to produce clear, direct, and engaging content.

#28 Best AI Tool for Marketing: Narrative BI

What does it do?

Narrative BI is a generative analytics platform for growth teams that turns marketing data into actionable narratives.

How does it use AI?

Narrative BI lets you connect your favorite marketing data sources in a few clicks, then automatically analyzes your data and provides AI-generated insights that tell you about anomalies, correlations, or interesting findings. It uses AI to pinpoint best-performing channels, identify inefficiencies in your campaigns and optimize your ad spend.

How to Choose the Right AI Tools for Marketing

Choosing the right AI tools for your marketing arsenal can be a daunting task, given the number of options available. Here are some tips on how to choose the right AI tools for your marketing needs

Consider your budget

AI tools can range in price from free to thousands of dollars per month. It’s important to set a budget before you start shopping for AI tools.

Consider your marketing goals

What are you hoping to achieve with AI? Do you want to increase website traffic, generate more leads, or improve customer satisfaction? Once you know your goals, you can start looking for AI tools that can help you achieve them.

Consider the size of your team

If you have a small team, you may want to choose AI tools that are easy to use and don’t require a lot of training. If you have a large team, you may want to choose AI tools that can scale with your business.

By following these tips, you can choose the right AI tools for your marketing needs and start using AI to improve your marketing results.

The Benefits of AI Tools for Marketing

AI tools are necessary for staying competitive and understanding the consumer landscape. Here are the key benefits that AI brings to the table for marketers:

• Enhanced Customer Insights: AI tools excel in analyzing vast amounts of data to uncover patterns and trends that human analysts might overlook. This leads to deeper insights into customer behavior, preferences, and needs, allowing for more targeted and personalized marketing strategies.

• Automation of Repetitive Tasks: From scheduling social media posts to sorting through email responses, AI can automate a range of repetitive tasks. This frees up marketers to focus on more strategic and creative aspects of their campaigns.

• Improved ROI: By optimizing marketing strategies based on data-driven insights, AI tools can significantly improve the return on investment. Whether through more effective ad placements or tailored content strategies, AI helps ensure that marketing budgets are spent more efficiently.

• Enhanced Customer Experience: AI-powered chatbots and personalized content recommendations are just a couple of examples of how AI can improve the customer experience. By providing timely and relevant interactions, businesses can enhance engagement and satisfaction, leading to increased loyalty and sales.

• Real-time Decision Making: AI tools can process and analyze data in real-time, providing marketers with the insights needed to make quick decisions. This agility is crucial in a digital landscape where trends and consumer behaviors can shift rapidly.

• Content Creation and Optimization: From generating written content to optimizing it for search engines, AI tools can assist in creating high-quality, relevant content that resonates with target audiences. This not only helps in engaging customers but also in establishing a brand’s authority in its niche.

By leveraging these benefits, marketers can craft more effective and efficient strategies, driving growth and enhancing their brand’s presence in the digital realm.

Make AI Tools Part of Your Marketing Strategy

AI is a powerful tool that can be used to improve marketing results. By automating tasks, personalizing marketing messages, and creating more effective and engaging content, AI can help marketers reach their target audiences more effectively and efficiently.

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AI Tools for Marketing FAQs 

Q. What are AI tools for marketing?

AI tools for marketing are software solutions that utilize artificial intelligence technologies to automate tasks, analyze data, and provide insights, thereby enhancing marketing strategies and customer engagements.

Q. How do AI marketing tools improve customer engagement?

They personalize customer interactions through data analysis, predict consumer behavior, and enable targeted content delivery, significantly enhancing engagement and satisfaction.

Q. Can AI in marketing predict customer behavior?

Yes, by analyzing vast amounts of data and identifying patterns, AI tools can predict customer behavior, helping marketers to anticipate needs and tailor their strategies accordingly.

Q. What types of tasks can AI automate in marketing?

AI can automate various tasks, including content creation, email marketing, social media posts scheduling, customer segmentation, and chatbot conversations.

Q. How do AI tools analyze marketing data?

AI tools use machine learning algorithms to sift through data, recognize patterns, and extract actionable insights, making data analysis both faster and more accurate.

Q. What is the role of machine learning in AI marketing tools?

Machine learning enables AI marketing tools to learn from data over time, continuously improving their predictions, personalizations, and efficiency in tasks like ad targeting and content recommendation.

Q. Are AI marketing tools expensive?

The cost varies widely depending on the tool’s complexity and capabilities, but there are affordable options for small businesses, making AI accessible to a broad range of companies.

Q. How do AI tools personalize marketing content?

They analyze individual user data, including past behaviors and preferences, to deliver personalized content, offers, and recommendations, enhancing the user experience.

Q. Can AI tools help with SEO in marketing?

Yes, AI tools can analyze search trends, optimize content for keywords, and improve website structure, significantly enhancing SEO efforts.

Q. What is conversational AI and how does it benefit marketing?

Conversational AI, like chatbots and virtual assistants, interacts with users in natural language, providing support and personalized recommendations, thereby improving customer service and engagement.

Q. How do AI tools for marketing optimize ad campaigns?

They analyze performance data in real time, adjusting targeting and bidding strategies to maximize campaign effectiveness and ROI.

Q. What is predictive analytics in AI marketing?

Predictive analytics uses AI to analyze data and predict future trends and customer behaviors, helping marketers to make informed decisions and strategic plans.

Q. How does AI impact email marketing?

AI optimizes email marketing by personalizing content, determining optimal send times, segmenting audiences, and improving open and conversion rates.

Q. Can AI in marketing improve customer loyalty?

Yes, through personalized experiences, timely interactions, and predictive analytics, AI in marketing can enhance customer satisfaction and loyalty.

Q. How does AI facilitate content creation in marketing?

AI tools can generate content ideas, draft written content, and optimize it for search engines, making content creation more efficient and aligned with audience interests.

Q. What are the challenges of implementing AI in marketing?

Challenges include data privacy concerns, the need for quality data, integration with existing systems, and understanding AI capabilities and limitations.

Q. How does AI enhance social media marketing?

AI analyzes user engagement, optimizes post timings, personalizes content, and provides insights into trends, improving social media strategy and engagement.

Q. What is the future of AI in marketing?

The future includes more advanced personalization, real-time data analysis, enhanced customer experiences, and innovative applications like augmented reality for immersive marketing.

Q. How do AI marketing tools handle data privacy?

They must comply with data protection regulations, use data ethically, and ensure transparency in data collection and use, protecting user privacy.

Q. Can small businesses benefit from AI marketing tools?

Absolutely, as there are scalable AI solutions that can improve efficiency, customer insights, and personalization, even on a smaller budget.

Q. How do AI tools improve marketing ROI?

By optimizing campaigns, personalizing customer interactions, and automating tasks, AI tools can significantly improve marketing efficiency and ROI.

Q. What are some popular AI tools for marketing?

Popular tools include HubSpot for CRM, Marketo for automation, Salesforce Einstein for analytics, and Chatfuel for chatbots.

Q. How do AI tools track and measure marketing performance?

They use advanced analytics to track key performance indicators (KPIs), providing insights into campaign effectiveness and areas for improvement.

Q. What is the best way to integrate AI tools into a marketing strategy?

Start with clear objectives, select tools that align with your goals, ensure data quality, and integrate AI gradually, learning and adapting as you go.

Q. How do AI marketing tools adapt to changing market trends?

They continuously analyze data, learning from new patterns and trends, allowing marketers to adjust strategies in real time to stay relevant.

Q. What role does AI play in customer segmentation?

AI analyzes customer data to identify distinct segments based on behavior, preferences, and demographics, enabling more targeted and effective marketing.

Q. How can marketers ensure they’re using AI ethically?

By prioritizing transparency, securing user consent for data use, respecting privacy laws, and using AI to enhance rather than manipulate user experiences.

Q. How does AI contribute to omnichannel marketing?

AI integrates data across channels to provide a seamless customer experience, personalizing interactions and ensuring consistency across touchpoints.

Q. What is the impact of AI on digital advertising?

AI optimizes ad targeting, bidding, and placement, improving the effectiveness and efficiency of digital advertising campaigns.

Q. How do companies measure the success of AI in their marketing efforts?

Success is measured by improved metrics such as engagement rates, conversion rates, customer satisfaction, and overall ROI from marketing campaigns.

The post The Top 28 Must-Have AI Tools for Marketing in 2024 appeared first on Customers.ai.

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? I certainly have, multiple times.

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. And it’s software that’s driving this dramatic shift.

So, what are the best B2B marketing tools to add to your arsenal right now? We’ve broken our 15 favorite tools into the following categories:

• Lead Generation Tools
• Sales Enablement Tools
• Account-Based Marketing (ABM) Software
• Event & Webinar Software
• Conversion Rate Optimization (CRO) Software
• Social Media Automation Software
• B2B Content Marketing Software

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Lead Generation Tools

The following B2B marketing tools have everything required to convert more prospects into customers. You’ll find everything you need from lead generation to lead enrichment software.

#1. B2B Marketing Tool: Website Visitor ID X-Ray Tool

Website Visitor ID X-Ray pixel allows you to identify anonymous visitors on your website, capturing names, emails, companies, Linkedin profiles, addresses, and more.

By capturing site visitor data, marketing and sales teams can build warm lists, expand and enhance remarketing campaigns, and reach high-intent shoppers in ways they never could.

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

[Learn More About Our B2B Website Visitor ID Capabilities]

#2. B2B Marketing Tool: Sales Handy

SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform.

SalesHandy provides recipient engagement data and a nine-stage automated follow-up process. 

Some of the cool features I mentioned above consist of

• Smart email templates
• Email attachment tracking tools
• Built-in verification to ensure higher email deliverability rates

Most email marketing tools require a third-party vendor to account for all three of the above features.

Marketers use SalesHandy to their benefit by setting behavior-based auto follow-ups, scheduling their emails at the right time, and more. Furthermore, SalesHandy is another email marketing tool that makes sure marketers stay safe from spam filters.

#3. B2B Marketing Tool: Linked Helper

Put your LinkedIn Sales Navigator account on steroids with LinkedHelper’s many automation tools to build connections, send ‘Inmails’, and generate leads. 

By combining LinkedIn Sales Navigator with LinkedHelper, you can:

• Acquire thousands of targeted contacts by sending personalized invitations to 2nd & 3rd contacts.
• Create an auto-mailing system, auto-responders, and sequenced messages to 1st connections or LinkedIn Group Members.
• Automate profile visits & export lead lists to CSV for Google Sheets and MS Excel.
• Build targeted mailing lists.
• Boost your profile by automating the endorsement of targeted profiles, and receive endorsements in return.
• Invite 1st connections to join a LinkedIn Group.
• Automatically add your signature to messages, follow or unfollow LinkedIn connections, and withdraw sent pending invitations.

LinkedHelper also has a great lists manager that allows you to build lead generation funnels.

#4. B2B Marketing Tool: Overloop

Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. Overloop does a ton of cool things including sales automation, email campaigns, and lead management.

Overloop helps marketers with lead generation in a few ways:

• Automated email sequences: Enables sending personalized email campaigns to nurture leads effectively.
• Lead scoring: Assesses and ranks leads based on their engagement and potential value.
• Integration with marketing platforms: Facilitates seamless data flow from various marketing channels for better lead management.
• Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments.
• Customizable templates: Provides a range of templates for emails and landing pages to capture leads efficiently.

#5. B2B Marketing Tool: Clearbit

Clearbit has rapidly become one of the most popular B2B marketing tools on the market. It’s a marketing data engine for all of your customer interactions.

The platform can be used to better understand your customers, identify future prospects, and personalize your marketing and sales interactions. It literally cross-references 250+ sources and covers up to 85 unique tags. All marketers need is an email or corporate domain to fill in the rest.

Clearbit has three separate but integrated tools that it’s well known for:

• Reveal: Unmask anonymous web traffic to personalize for target accounts
• Enrichment: Turn any email or domain into a full person or company profile
• Prospector: Discover your ideal accounts and leads with complete contact info

Keep in mind that Clearbit is not a cheap service, and if you don’t know how to use it, you can quickly run up the bill by acquiring too many leads. That’s why you need to use the tool properly, carve out your target audiences, and then harness the platform’s power to consistently fill your sales team’s pipeline with quality leads and data.

[See More B2B Lead Generation Tools]

Sales Enablement Tools

Sales enablement provides marketers with essential resources, analytics, and automation capabilities to enhance sales performance and streamline collaboration between sales and marketing teams.

#6. B2B Marketing Tool: Chilipiper

Chili Piper is a scheduling software that streamlines the process of booking meetings. It also helps convert leads into customers through its advanced appointment setting and calendar management features.

Chili Piper enhances sales enablement for marketers with its targeted features:

• Automated Scheduling: Simplifies meeting organization by automatically syncing with sales calendars, reducing back-and-forth communication.
• Instant Lead Qualification: Streamlines the process of evaluating leads, ensuring quick follow-up with high-potential prospects.
• Integration with CRM and Marketing Tools: Seamlessly connects with existing CRM systems and marketing tools for unified data management and workflow optimization.

#7. B2B Marketing Tool: Seismic

Seismic is a sales enablement platform that focuses on sales productivity through personalized content and insights at scale.

Seismic is great for marketers when it comes to sales enablement for a few reasons:

• Content Optimization: Provides tools for creating, managing, and personalizing sales content, ensuring relevance and impact.
• Analytics and Insights: Offers detailed analytics on content usage and effectiveness, enabling data-driven decisions and strategies.
• Integration with Sales and Marketing Platforms: Seamlessly integrates with various sales and marketing tools, enhancing collaboration and efficiency across teams.

#8. B2B Marketing Tool: Consumer Directory

The Customers.ai intent-based Consumer Directory can help you not only enrich leads data but also build your Facebook retargeting list with customers who fit your ICP.

Consumer Directory assists marketers in sales enablement by offering focused functionalities including:

• Targeted Consumer Profiles: Detailed and segmented consumer profiles to help marketers tailor their strategies and messages effectively.
• Behavior Insights: Insights into consumer behavior and preferences, enabling more personalized and effective marketing campaigns.
• Easy Integration: Seamlessly integrates with various marketing and sales tools, enhancing data-driven decision-making and campaign management.

#9. B2B Marketing Tool: Gong.io

Gong.io is an AI-powered revenue intelligence platform that analyzes customer interactions across calls, emails, and meetings to provide actionable insights for improving sales strategies and performance.

Gong.io boosts sales enablement for marketers through:

• Conversation Intelligence: Analyzes sales calls and meetings to provide insights on customer interactions and feedback.
• Deal Execution Insights: Offers real-time data on sales processes, helping identify best practices and areas for improvement.
• Integration with CRM and Sales Tools: Seamlessly integrates with existing CRM and sales platforms, ensuring a unified approach to sales strategy and execution.

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Account-Based Marketing (ABM)

Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack. ABM focuses on quality, and aims to produce fewer new opportunities for sales, while also closing more deals and larger accounts.

The following tools will prove to be a strong addition to kick your ABM strategy into gear.

#10. B2B Marketing Tool: Cloze

When you’re prospecting dozens or even hundreds of highly targeted relationships, it’s easy to lose track of conversations, even when it’s a promising lead.

Cloze is a relationship management tool built for ABM (account-based marketing) that allows you to see everything about your contacts in one place.

Whether it’s email, phone calls, notes, scheduled meetings, follow-up notifications, or customer profiles, Cloze has you covered.

Cloze learns who’s important to you and reminds you of the things you’re most likely to forget about. Additionally, Cloze prompts you to keep in touch with your contacts and will provide you the proper context to do so automatically.

Cloze automatically keeps track of your email, phone calls, meetings, documents, Evernote, LinkedIn, Facebook, Twitter, and dozens of other services.

And it’s all organized for you by contact, company, meeting, etc.

Cloze even continuously grabs all the email signatures in your inbox in order to make sure your contacts are always up-to-date.

#11. B2B Marketing Tool: Metadata.io

Metadata.io is an AI-powered demand generation platform that helps to optimize ABM campaigns across paid media at scale. 

Although Metadata.io isn’t “cheap” software by any means, it’s a solid option for SMBs that want the capabilities of a Terminus or Demandbase at a cheaper price point.

To use Metadata.io, you’ll first need to connect the tools in your marketing tech stack that hold significant data. For example, you’ll want to connect your CRM along with your social media accounts. 

Once you’ve connected your apps, you can discover and visualize your ideal customer profiles based on your data and use them to create lists of target accounts and personas.

After discovering your ideal customer profiles and creating lists of target accounts to go after, let Metadata’s AI operator execute campaigns for you.

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once.

Finally, after running your campaigns through Metadata.io, the platform will enrich leads before syncing them with your CRM. Then use reports and your KPIs dashboards to monitor performance based on pipeline generated, target-account information, existing pipeline impact, and more.

#12. B2B Marketing Tool: Builtwith

BuiltWith is a handy tool and browser extension that can be used to tell you what technology is running on a company’s website.

BuiltWith is great for ABM due to its comprehensive web technology tracking capabilities:

• Technology Profiling: Identifies the technologies used by target accounts, enabling personalized and informed outreach strategies.
• Market Analysis: Provides insights into technology trends and usage in specific industries, helping tailor ABM campaigns to the target audience.
• Lead Generation and Qualification: Offers detailed tech stack data for lead qualification, ensuring marketers focus on high-potential accounts with relevant needs.

#13. B2B Marketing Tool: UberFlip

Uberflip is an account-based marketing tool used to drive pipeline, revenue, and retention through personalized content experiences.

The key to Uberflip is the content experiences it creates:

• Personalized Content Hubs: Tailored content destinations for each account, boosting engagement and relevance.
• Content Insights: Analytics on how target accounts interact with content, informing strategy and content optimization.
• Seamless Integration with ABM Tools: Integrates with popular ABM and marketing platforms, ensuring a cohesive and efficient campaign execution.

[See More Account Based Marketing Tools]

Event and Webinar Software

With the dramatic uptick in virtual summits and online events over the past few years, B2B marketing tools for events and webinars have reached peak importance.

#13. B2B Marketing Tool: Bizzabo

Bizzabo is a holistic platform that provides your team with all the tools they need to create rewarding events, while surfacing insights to help your events grow both on and offline.

With Bizzabo, you can: 

• Fully orchestrate your visitor to attendee experience with enriched and stunning forms, multiple ticket types.
• Build a branded event website with an editor that’s integrated with your event registration software and event app.
• Send email invites and promotional campaigns that drive interest and registrations with the help of personalized content.
• Increase audience engagement via push notifications, one-on-one networking, interactive agendas, and live polling all work together both in and outside the mobile event app.
• Give your sponsors unique opportunities, including custom splash screens, special offers, automated push notification shout-outs, sponsorship tiers, and the data to accurately measure sponsor ROI.

Bizzabo claims to be different from the competition because their platform has advanced personalization capabilities, account-based marketing specific feature sets, and is “the only event success software on the market.”

#15. B2B Marketing Tool: Everwebinar

If you’re looking for an affordable webinar solution that’s fairly simple to use and will save you tons of time, WebinarJam and EverWebinar working together could be a great solution.

EverWebinar is a great tool to add to your growth marketing strategy because it allows you to create evergreen webinars.   

Same as your brand’s most valuable content that you can share multiple times with your audience – known as evergreen content – EverWebinar facilitates the sharing of the same webinar as many times as you’d like.

The best part of the webinar platform is that the audience always feels like they’re watching the live recording.

For example, after you’ve recorded your webinar, you can add comments, questions, live polls, and more. All of which appear to be asked in real-time to every new viewer. This way, it always feels like you’re one of many audience members actively watching and participating, which increases engagement.

Additionally, you can add countdown timers to your website that makes it look like a brand new webinar is about to start in (for example) 10 minutes. Even though it’s a recording that could have made a year ago, interested site visitors will sign-up with urgency thinking they got there just in time.

So, although EverWebinar is somewhat deceitful, once you get good at using the platform, you’ll be able to generate hundreds and possibly thousands of leads over time with just 1 solid recording.  

#16. B2B Marketing Tool: Zoom

Zoom allows users to host and broadcast online seminars, offering tools for registration, audience interaction, and comprehensive analytics to manage and evaluate webinar success.

Zoom makes webinars easy with:

• Interactive Tools: Geatures like polls, Q&A sessions, and chat options to engage audiences and gather feedback.
• Customizable Registration: Options for custom registration forms, helping in lead generation and audience segmentation.
• Detailed Analytics: Insights on attendee engagement, participation metrics, and post-webinar data for performance assessment and improvement.

#17. B2B Marketing Tool: StreamYard

Streamyard is a live streaming studio that enables users to host interactive webinars and broadcasts. It also has easy-to-use tools for multi-platform streaming, audience engagement, and custom branding.

Streamyard supports B2B marketers in conducting effective webinars through its user-friendly features:

• Multi-Platform Broadcasting: Enables streaming across multiple social media platforms simultaneously, expanding audience reach.
• Custom Branding Options: Allows users to add custom logos, overlays, and backgrounds to create a professional and branded webinar experience.
• Interactive Engagement Tools: Provides features such as on-screen comments and guest participation, enhancing audience interaction and engagement.

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Conversion Rate Optimization (CRO) Software

Next, we’re going to cover some B2B marketing tools that are great for CRO. 

Capitalizing on your website traffic is extremely important due to the increased difficulty to convert and/or capture contact details on a B2B website as opposed to a B2C website. 

Use these tools to increase your conversion rates and save lots of time in the process.

#18. B2B Marketing Tool: Unbounce

Unbounce is one of the most popular landing page builders for B2B marketers with no coding skills required. 

When you’re running highly-targeted campaigns, such as account-based marketing campaigns, you need your entire funnel to be tailored to its audience. This is why custom-built landing pages are so important.

Think about it…

For example, let’s say you click on an ad that’s promoting chatbots for marketing agencies and you landed on the Customers.ai homepage. The homepage doesn’t immediately mention marketing agencies, so the chances of that traffic bouncing are higher than if you had landed on a page that says in big bold letters, “The Best Chatbot Platform For Marketing Agencies.”

When you build your marketing funnels, make sure that people find exactly what they were looking for when they landed on your page. Conversion rates are guaranteed to go up, and search engines will reward you for it.

With Unbounce, you can duplicate your most successful landing pages to save time and build high converting pages in bulk. Furthermore, you can A/B test variations of landing pages to see which messaging and designs perform best.

Lastly, Unbounce’s Conversion Intelligence and Smart Traffic features help to set it apart from the competition.

#19. B2B Marketing Tool: HotJar

Marketers have so much data available to them nowadays that we forget just how much we could learn by watching people explore the website.

Sometimes Google Analytics doesn’t have all the answers. And that’s when heat mapping and screen recording tools like HotJar save the day. 

With HotJar, you can dramatically lessen the need to make assumptions when it comes to your UI/UX.

If you want to find out exactly why your website visitors are not converting, use HotJar. 

Although HotJar’s heatmaps and conversion funnels are extremely useful, I personally have found most of the platform’s value in the video recordings of visitors on my web pages. 

More than once, by watching just 5 or so video recordings each day, I’ve identified opportunities that dramatically increased conversion rates, or found something on the site that was broken, which was costing the company thousands of dollars.

#20. B2B Marketing Tool: Autopilot

Autopilot is all about building a lead generation and lead nurturing process that can then be automated. 

It’s a visual marketing automation tool makes it easy to design personalized customer experiences that capture and convert.

Autopilot allows users to: 

• Customize journeys based on audience behavior. 
• Build workflows to automatically send messages through multiple channels. 
• Generate reports about customer journey progress and more.

The platform comes with a drag-and-drop interface that can automate workflows and personalized messages.

Autopilot also includes features such as measuring campaign ROI and optimizing the revenue funnel based on real-time performance. Lastly, Autopilot integrates with other popular platforms such as Salesforce, InsideView, GoodData, Zapier, Slack, and Twilio.

#21. B2B Marketing Tool: Lucky Orange

Lucky Orange is a conversion optimization tool designed to help businesses track and engage with visitors.

Lucky Orange offers real-time insights through features like heatmaps, surveys, session recordings, and conversion funnels, allowing businesses to understand user behavior, identify pain points, and make data-driven improvements that significantly enhance website performance and user experience.

“In the fast-paced world of e-commerce, Lucky Orange is your backstage pass to see how visitors really use your website. Study behavior to remove conversion blockers and take your store to the next level.”– Molly Staats, Director Of Strategic Partnerships at Lucky Orange

Social Media Automation Software

The following content marketing tools can handle your social media management, Facebook ads, keyword research, content creation, search performance analytics, and more.

#22. B2B Marketing Tool: Agorapulse

Agorapulse is an all-in-one social media dashboard that simplifies the understanding of social media metrics. And the platform is particularly great for B2B companies.

You can use AgoraPulse to gain audience insights and capitalize on otherwise missed opportunities with full monitoring and engagement tools for social media.

AgoraPulse has many options to build a pipeline for your content calendar. Additionally, you can store unlimited posts tied to particular themes, and queue them up for publishing.

Reporting and analytics are what AgoraPulse does best. 

It’s easy to export reports with key metrics and analysis on engagement and growth, and content reports let you identify posts that achieve the best reach, engagement, and clicks for any given period.

Lastly, you can use AgoraPulse to show your marketing team’s impact on conversions and revenue, as well as encourage more positive engagement with your ads across social channels.

#23. B2B Marketing Tool: Meet Edgar

MeetEdgar is a content recycler that can be used to automate the sharing of all your evergreen content across Facebook, LinkedIn, Twitter, and Instagram.

MeetEdgar streamlines social media management for marketers with:

• Content Scheduling: Automates the scheduling and reposting of content across multiple social media platforms, ensuring consistent online presence.
• Content Library and Categorization: Maintains an organized library of evergreen content, categorized for easy access and systematic posting.
• Performance Analytics: Provides insights into post engagement and reach, helping marketers refine their social media strategies for better results.

#24. B2B Marketing Tool: Social Pilot

SocialPilot is a user-friendly tool for automating and streamlining social media activities, making it easier to schedule posts, manage multiple accounts, and gain insights from social media campaigns.

SocialPilot boosts your social media game with handy tools:

• Easy Post Scheduling: Queue up posts for multiple platforms all in one place.
• Insightful Analytics: Get a clear view of what’s working and what’s not with your social posts.
• Team-Friendly: Makes it a breeze for your whole team to chip in on social media management.

#25. B2B Marketing Tool: Oktopost

Oktopost is a savvy social media tool tailored for B2B marketing, making it easy to handle content scheduling, boost team involvement, and keep track of how well your social strategies are performing.

Oktopost makes social media a breeze for B2B marketers with some cool features:

• Easy Posting: Schedule your content across different platforms without a hitch.
• Team Power: Get your whole team sharing and amplifying your message.
• Analytics that Speak: Dive into clear analytics to see what’s hitting the mark and tweak your game plan.

B2B Content Marketing Software

For B2B marketers, content marketing software is the secret sauce for crafting, tracking, and perfecting content that clicks with business audiences and boosts engagement.

#26. B2B Marketing Tool: Surfer

Surfer is kind of like a GPS for content marketing, guiding you to create SEO-savvy content with tips on keywords, structure, and making your writing more reader-friendly, all to help you climb up those search rankings.

Surfer gives content marketers an edge with its smart, SEO-focused tools:

• SEO Content Editor: Offers real-time suggestions for keywords, headings, and structure to boost your content’s search engine appeal.
• Content Audit: Quickly analyzes existing pages and provides actionable tips for improvement.
• Keyword Research: Delve into keywords, discover what’s trending, and find the sweet spots for your content strategy.

#27. B2B Marketing Tool: Jasper.ai

Jasper.ai is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.

Jasper.ai is a content creator’s dream, jazzing up your marketing with some smart AI tricks:

• Quick Content Magic: Whips up quality, original content fast, giving your brain a break.
• Tone Tweaker: Easily adjusts to sound just like your brand, whether it’s formal, fun, or somewhere in between.
• Content Chameleon: From blog posts to tweets, it switches gears smoothly, keeping your content fresh and engaging.

#28. B2B Marketing Tool: Grammarly

Grammarly is AI-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and more.

Grammarly spices up content marketing with handy tools that keep your writing sharp and engaging:

• Error Busting: Sniffs out grammar goofs and style slips, keeping your content smooth and mistake-free.
• Tone Matching: Helps you nail the right vibe, whether you’re aiming for friendly, formal, or anything in between.
• Originality Check: Keeps your work unique with a plagiarism checker, so you can be sure your content is always fresh.

Making Your B2B Marketing Toolset Work for You

As we leap into 2024, it’s clear that the B2B marketing toolbox is brimming with more gadgets and gizmos than ever before.

From AI wizards like Jasper.ai that sprinkle creative magic on your content, to the analytical acrobats like Grammarly ensuring your prose leaps flawlessly off the page, there’s a tool for every twist and turn in your marketing journey.

So, dear marketers, strap in and gear up – it’s time to turbocharge your strategies, sprinkle some digital dazzle, and write your own success story in the thrilling world of B2B marketing. Let’s make 2024 the year we not only reach for the stars but land amongst them with a toolbox that’s out of this world!

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

B2B Marketing Tool FAQs

Q. What are B2B marketing tools?

B2B marketing tools are specialized software and platforms designed to facilitate marketing efforts in a business-to-business environment. They include a range of solutions like CRM systems, email marketing software, analytics tools, and social media management platforms, catering specifically to the needs of businesses targeting other businesses.

Q. Why are B2B marketing tools important?

B2B marketing tools play a vital role in streamlining marketing campaigns, tracking customer engagement, analyzing market data, and enhancing sales and customer relationships in the B2B sector. Their use leads to more effective marketing strategies, better customer insights, and improved ROI.

Q. How do B2B and B2C marketing tools differ?

B2B marketing tools are tailored for the longer sales cycles and more complex decision-making processes typical in business-to-business transactions. In contrast, B2C marketing tools focus on reaching individual consumers, emphasizing personalization and emotional appeal. B2B tools often include more robust CRM and lead nurturing features.

Q. What are the top B2B marketing tools available today?

Some of the top B2B marketing tools include HubSpot for inbound marketing and CRM, LinkedIn Sales Navigator for social selling, Marketo for marketing automation, Google Analytics for web analytics, and Trello or Asana for project management.

Q. How can B2B marketing tools improve lead generation?

B2B marketing tools enhance lead generation by automating and optimizing marketing processes, enabling targeted content distribution, nurturing leads through personalized campaigns, and providing detailed analytics to understand and improve strategies.

Q. What role does CRM play in B2B marketing?

CRM systems are central in B2B marketing, providing a platform to manage and analyze customer interactions and data throughout the customer lifecycle. They help in segmenting audiences, personalizing communication, tracking sales opportunities, and maintaining customer relationships.

Q. Are there specific B2B marketing tools for small businesses?

Yes, there are B2B marketing tools tailored for small businesses, such as Mailchimp for email marketing, Hootsuite for social media management, and Canva for easy-to-use graphic design. These tools are often more affordable and user-friendly, suitable for smaller scale operations.

Q. How do analytics tools enhance B2B marketing?

Analytics tools in B2B marketing provide insights into market trends, customer behavior, and campaign effectiveness. They help marketers make data-driven decisions, tailor strategies to target audiences, and measure ROI more accurately.

Q. What is the importance of email marketing in B2B strategies?

Email marketing is crucial in B2B strategies for direct communication with prospects and customers. It allows for personalized, value-driven content delivery, nurturing leads, and maintaining ongoing customer engagement.

Q. How can social media be used effectively in B2B marketing?

Social media in B2B marketing is effective for brand building, networking, and content distribution. Platforms like LinkedIn are especially valuable for connecting with industry professionals, sharing thought leadership content, and generating leads.

Q. What are the best practices for using B2B marketing tools?

Best practices include understanding your target audience, integrating various tools for a unified marketing strategy, regularly analyzing data for insights, personalizing content, and staying updated with the latest marketing trends and technologies.

Q. Can B2B marketing tools aid in customer retention?

Yes, B2B marketing tools can significantly aid in customer retention by facilitating personalized communication, enabling regular engagement through automated marketing campaigns, and allowing businesses to quickly respond to customer needs and feedback.

Q. How do content marketing tools benefit B2B marketers?

Content marketing tools help B2B marketers in planning, creating, distributing, and analyzing content. They ensure consistent and relevant content delivery, which is key in establishing authority and engaging a business audience.

Q. What is the role of SEO in B2B marketing?

SEO is crucial in B2B marketing for increasing online visibility, driving organic traffic, and generating leads. Effective SEO strategies involve optimizing content with relevant keywords, improving website structure, and building quality backlinks.

Q. How important is mobile optimization for B2B marketing tools?

Mobile optimization is extremely important as an increasing number of business professionals access information and make decisions on mobile devices. B2B marketing tools need to be mobile-friendly to ensure effective engagement and user experience.

Q. What are the challenges in implementing B2B marketing tools?

Challenges include selecting the right tools that align with business goals, integrating different tools for seamless operation, training team members, and ensuring data security and privacy.

Q. How do B2B marketing tools integrate with other business systems?

B2B marketing tools often integrate with other business systems like CRM, ERP, and e-commerce platforms through APIs or built-in integrations. This ensures seamless data flow and improves efficiency in marketing and sales operations.

Q. What is account-based marketing in the context of B2B?

Account-based marketing (ABM) in B2B focuses on targeting specific high-value accounts rather than the broader market. It involves personalized marketing strategies and content tailored to the needs and characteristics of each targeted account.

Q. How can automation improve B2B marketing efforts?

Automation in B2B marketing improves efficiency by handling repetitive tasks like email campaigns, social media posting, and lead nurturing. It allows marketers to focus on strategy and creative aspects, ensuring more targeted and effective campaigns.

Q. What metrics should be tracked using B2B marketing tools?

Key metrics include lead generation rates, conversion rates, website traffic and engagement, email open and click-through rates, social media engagement, and ROI of marketing campaigns.

Q. How does AI influence B2B marketing tools and strategies?

AI influences B2B marketing by enabling predictive analytics, personalized content recommendations, chatbots for customer service, and automating complex data analysis tasks, leading to more effective and efficient marketing strategies.

Q. What are the trends in B2B marketing tools for 2024?

Emerging trends include increased use of AI and machine learning, greater focus on customer experience, the rise of voice search optimization, more sophisticated data analytics tools, and the growing importance of video marketing.

Q. How do B2B marketing tools handle data privacy and security?

B2B marketing tools handle data privacy and security by complying with regulations like GDPR, using secure data storage and transfer methods, implementing user access controls, and regularly updating their security protocols.

Q. Can B2B marketing tools be customized for niche industries?

Yes, many B2B marketing tools offer customization options to cater to specific industries. This includes specialized templates, industry-specific analytics, and integrations with niche-specific software and databases.

Q. How do B2B marketers measure the ROI of their tools?

ROI of B2B marketing tools is measured by analyzing metrics like lead generation, conversion rates, customer acquisition costs, customer lifetime value, and overall impact on sales and revenue growth.

Q. What is the future of B2B marketing tools?

The future of B2B marketing tools lies in further integration of AI and machine learning, enhanced data analytics capabilities, more personalized and automated marketing solutions, and the increasing use of AR/VR technologies for immersive marketing experiences.

Q. How do B2B marketing tools support international marketing?

B2B marketing tools support international marketing by providing features like multi-language support, global market analytics, localization of content, and the ability to manage diverse marketing campaigns across different regions and cultures.

Q. What are common mistakes to avoid when using B2B marketing tools?

Common mistakes include not fully understanding the tool’s capabilities, failing to integrate tools into the broader marketing strategy, neglecting data analysis, overlooking the importance of mobile optimization, and not regularly updating content and strategies.

Q. How can B2B marketing tools aid in competitor analysis?

B2B marketing tools aid in competitor analysis by tracking competitors’ online activities, analyzing their SEO strategies, monitoring their social media presence, and providing insights into their content and advertising approaches.

Q. How should businesses choose the right B2B marketing tools?

Businesses should choose B2B marketing tools based on their specific marketing goals, the size of their business, budget constraints, the tools’ integration capabilities with existing systems, and the specific features needed for their marketing strategies.

The post 28 B2B Marketing Tools For Companies Ready to Grow in 2024 appeared first on Customers.ai.

If you’re not already familiar, affiliate marketing enables people to earn income by promoting other companies’ products or services. And one of the main challenges of affiliate marketing is managing multiple product offerings at the same time.

In fact, most affiliate marketers prefer to promote no more than 10 products.

So, if you really want to make some money in the affiliate marketing game, you’ll need to have the right software to optimize different offers across multiple platforms.

The 21 best affiliate marketing tools in 2024 have been broken down by their function, which consists of the following:

• ShareaSale: Affiliate Marketing Network
• Voluum: Affiliate Ad Tracking
• AffJet: Network Performance Analytics 
• AdPlexity: Ad Intelligence
• AdThrive: Improving Ad Performance 
• Zeropark: Ad Campaigns
• Flippa: Domains
• ClickBank: Marketplace for Affiliate Marketers
• Unbounce: Landing Page Builder
• Rebrandly: Affiliate Link Tracking
• ThirstyAffilates: Affiliate Link Cloaking 
• ThriveLeads: Build a Mailing List
• Tailwind: Instagram & Pinterest 
• AAWP: Affiliate Marketing Tool for Amazon 
• Pretty Links: Affiliate Link Management 
• Refersion: Affiliate Marketing Platform 
• Social Snowball: Affiliate & Referral Platform 
• Referral Candy: Ecommerce Referral Marketing Platform 
• Tapfilliate: Affiliate Marketing Tracking Software
• GrowthHero: Partner Marketing Software
• Lead Dyno: Affiliate Marketing Platform

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#1. ShareaSale: Affiliate Marketing Network

ShareASale is a go-to affiliate marketing network that hooks up affiliates with merchants, offering a ton of products across all sorts of niches. 

With top-notch tracking tech and clear reporting, it’s a breeze for affiliates to see what’s working and rake in those commissions. 

You get a bunch of ways to earn cash, quick payouts, and all the marketing goodies you need to get the word out. Thanks to its user-friendly vibe, rock-solid rep, and awesome support team, ShareASale stands out as a favorite among affiliates looking to make some serious dough. 

Plus, its constant updates and focus on making affiliates’ lives easier keep it at the top of the affiliate marketing game.

#2. Voluum: Affiliate Ad Tracking

Voluum is an ad tracking platform that’s designed specifically for affiliate marketers.

You can use Voluum to track all of your advertising campaigns, analyze data for insights, and optimize your ads performance. 

Voluum is an affiliate marketing tool that works with most all advertising traffic sources and comes with pre-built templates for the following platforms, and more. Additionally, Voluum supports all advertising formats, including the following:

• Native ads
• Search ads
• Display banners
• Push notification ads
• Pop ads
• Social media ads
• Email advertising
• Video ads

#3. AffJet: Network Performance Analytics for Affiliate Marketers

AffJet allows you to see your earnings across different affiliate networks all from one dashboard.

This enables affiliates to demote poor performing links, double down on missed opportunities, and boost commissions.

AffJet has a simple setup process where all you have to do is add your affiliate networks and import your data into the dashboard. 

From there, you can apply filters to see the data that’s most important to your business from one or across multiple networks, track trends to spot new opportunities, and construct detailed reports to share with others or save for your own reference.

#4. AdPlexity: Affiliate Marketing Tool for Ad Intelligence

AdPlexity is one of the best tools for ad intelligence. The platform allows you to keep track of your competitors’ profitable ads across a number of different ad types, including: 

• Desktop
• Mobile 
• Native
• Push
• Ecommerce
• Enterprise

So, what can AdPlexity do? Let’s take the Mobile ads product as an example.

AdPlexity’s Mobile product keeps track of your competitor’s most profitable ad campaigns on mobile traffic sources. This helps you make better marketing decisions by learning what ads are already successful.

So instead of trying to build everything from scratch, hoping that you’ve created some ads that will have high-performance, you can simply copy what’s already working and make it your own. 

AdPlexity provides comprehensive data on profitable campaigns, which include the following capabilities for mobile ads specifically:

• See campaigns running in over 75 countries.
• Uncover profitable campaigns running on mobile popup traffic sources.
• Analyze in-app ads running on thousands of Android apps that AdPlexity monitors.
• Download every landing page with page dependencies (images, CSS, javascript, etc.) in a zip file straight off AdPlexity’s user interface.
• Uncover hidden campaigns that are running exclusively on mobile carrier traffic (120+ carriers supported).
• Get real-time insights into campaigns running on mobile ad exchanges.
• Find ads promoting affiliate offers from 100 affiliate networks.
• Search by keyword, advertiser, publisher, affiliate network, and more.

If AdPlexity doesn’t have enough firepower for you, take a look at WhatRunsWhere. WhatRunsWhere is another ad spy platform that gives you actionable insights into your digital strategy.

#5. AdThrive: Affiliate Marketing Tool for Improving Ad Performance 

Many affiliate marketers choose to place Google AdSense on their sites which allows you to set up ad blocks that other sites can pay to use. 

And although getting additional income from AdSense is fine, it’s hard to build a successful online business when you’re only making a few dollars in ads per 1K website visitors. Which is where AdThrive comes in.

AdThrive works with your team to optimize your ads for improved performance.

How does AdThrive improve your ad performance? They take a deep dive look into your analytics to understand the advertisers who will see the best performance on your site. 

As a result, you can expect higher click-through rates on your ads, which will help you to generate more revenue.

#6. Zeropark: Affiliate Marketing Tool for Ad Campaigns

If you’re a strong performance marketer yourself and want to manage your own ads, try Zeropark.

Zeropark is an advertising platform that makes it possible to quickly launch ad campaigns in a number of unique formats. This includes:

• In-app native ads 
• Pop-up ads 
• In-page push ads
• Push notification ads
• Domain redirects

The Zeropark platform has access to billions of monthly clicks across its different formats which means there will almost always be inventory. 

This is a great way to test new product offers to see if they convert before you decide to invest additional resources into them. 

One key benefit of Zeropark is its rapid campaign approval process. If you’re familiar with Facebook ads and other ad platforms, then you know it can take time for ads to be approved. Worse yet, they can be denied, which is common in the affiliate marketing space.

Even if an ad is denied, unlike platforms like Facebook that will give you a vague reason as to why and leave you to figure that out on your own, Zeropark has a dedicated team for fast campaign approval, and will provide details on how to get rejected ads approved.

#7. Flippa: Affiliate Marketing Tools to Find Domains

One problem affiliate marketers constantly run into is the need to build a new website from scratch for each of their new product offerings. Not only is this time consuming, but it also means you’ll have almost zero SEO power, which takes years to build.

Flippa is a domain marketplace where affiliates can find existing domains for sale that already have a domain authority (DA) score that won’t make it impossible for consumers to find your content.   

When you have multiple offerings and you want to get to market fast, check through Flippa to see what’s available and relevant to your next offering.

#8. ClickBank: Marketplace for Affiliate Marketers

ClickBank is a leading global retailer with its own affiliate marketplace. If you’re looking for products to sell with a reliable payout history, ClickBank could be a good opportunity.

Its resources include opportunities to sell with the marketplace, discover and shop for innovative products, find top-performing products to promote, and learn how to make money online with courses in performance marketing.

Typically, ClickBank is used by a few different types of affiliates:

• Affiliates that are just starting out and looking to learn the ropes of how to sell products online.
• People wanting to start a side hustle for supplemental income.
• Existing affiliates who are adding to their portfolio of products and can use ClickBank to more or less automate additional sales.

ClickBank has partnered with affiliates around the world to sell to over 200 million customers. Affiliates choose ClickBank because of its evolving inventory of digital and physical goods. 

Additionally, if you’re looking for reliability, ClickBank claims to have never missed a payment in over 20 years.

If you don’t find what you’re looking for in ClickBank, take a peek at ShareASale. Similar to ClickBank, ShareASale is an affiliate marketing network where affiliates can find products to promote and earn a commission for referrals on those products.

#9. Unbounce: Affiliate Marketing Tool to Build Landing Pages 

Unbounce is one of the most popular landing page builders for digital marketers because there are no coding skills required, and they have some of the best lead generation tools.

Its ‘Conversion Intelligence’ and ‘Smart Traffic’ features help to set Unbounce apart from the competition.

When you’re running highly-targeted campaigns, such as account-based marketing campaigns, you need your entire funnel to be tailored to its audience. This is why custom-built landing pages are so important.

If you think about it, when you click on an ad that’s promoting (for example) chatbots for affiliate marketers and you landed on a homepage that isn’t specifically about affiliate marketing, the chances of converting that traffic drops. 

However, if you were redirected to a landing page that says in big bold letters, “The Best Chatbot Platform For Affiliate Marketers”, you’ve found exactly what you were looking for.

So, when you build your marketing funnels, use a tool like Unbounce to quickly create multiple, campaigns specific landing pages. Conversion rates are guaranteed to go up, and search engines will reward you for it.

With Unbounce, you can duplicate your most successful landing pages to save time and build high converting pages in bulk. Furthermore, you can A/B test variations of landing pages to see which messaging and designs perform best.

#10. Rebrandly: Affiliate Link Tracking

Rebrandly provides the easiest way to create, measure, and manage short URLs with a custom domain name.

For affiliates, you’ve likely heard of link cloaking, which is what Rebrandly does best. Link cloaking is the process of disguising your affiliate link URL, provided by an affiliate program, to obfuscate your affiliate ID and make the link shorter. 

This protects your affiliate commissions by making the affiliate ID less visible and makes the link more visually appealing to visitors.

Think of Bitly, but with superior analytics, more tools, additional customization, and less expensive. It’s a no-brainer to choose Rebrandly over Bitly, in my opinion.

The best part about Rebrandly is being able to tie your brand to your short links, for example, instead of bit.ly/1213546851615464, you can create a link that people will actually want to click, such as Customers.ai.cool/social-media-tools.

The result of putting your brand on your links is more clicks. According to a study, branded links can increase CTR by up to 34%.

Use Rebrandly to track everything happening with your links around the internet, quickly build UTM parameters with their Chrome Extension, and get deeper insights into the content that’s driving you the best web traffic.

#11. ThirstyAffilates: Affiliate Link Cloaking 

In addition to Rebrandly, there’s a WordPress plugin called ThirstyAffiliates, which is geared specifically towards affiliate marketers, and also has link cloaking as a key feature.

Although ThirstyAffiliates isn’t as powerful or polished as Rebrandly, its WordPress plugin does have some features that make it attractive to affiliate marketers.

So, if you’re using WordPress for your blog as an affiliate marketer, give ThirstyAffiliates a look in addition to Rebrandly.

#12. ThriveLeads: Affiliate Marketing Tool to Build a Mailing List

Thrive Leads is a lead generation tool and plugin for WordPress sites.

It combines many different types of opt-in forms into one plugin and gives you a simple drag-and-drop editor to create great designs.

Furthermore, you can get a conversion boost by showing relevant offers to your visitors based on posts, categories, tags, and more.

ThriveLeads is a sophisticated plugin, not your old-school list building plugin. It commonly updates with new conversion tactics and growth hacking strategies that are proven to grow contact lists quickly.

If you’re not using WordPress, consider using a tool such as HelloBar or Leadformly.

#13. Tailwind: Affiliate Marketing Tool for Instagram & Pinterest 

Most marketers know of social media marketing tools for scheduling and management such as AgoraPulse, Buffer, and Hootsuite.

However, affiliate marketers selling physical retail products online fully understand the power of Pinterest and Instagram.

Tailwind is a social media scheduler and analytics tool built specifically for Pinterest and Instagram.

The focus on visual content makes marketing on Instagram and Pinterest fundamentally different from marketing on Twitter or Facebook, for example. 

Tailwind’s Instagram marketing tools consist of the following:

• SmartSchedule: Save time by scheduling photos and videos with Auto Post. Let Tailwind pick the post times when your audience is most engaged.
• Hashtag Finder: Reach more people with a mix of popular and relevant niche Instagram hashtags to get discovered by the right followers.
• Time-Saving Shortcuts: Save top-performing Instagram hashtag lists, tag relevant users and locations, and format your caption all in one place.
• Content Plans: Not sure what to post? Content Plans provide ready to use post ideas customized to your business type so you’re always ready to create.
• Visual Planning: Drag and drop to preview your 9-grid and guarantee your profile always looks polished.
• Free Landing Page: Create a branded landing page for free, then send a stream of traffic from your Instagram bio to your most important content.
• Add Clickable Links: Add a link to any Instagram post in a single step. Tailwind will instantly update your custom landing page behind the scenes so everyone can click through to your website, blog post, or product listing.

Additionally, Tailwind provides similar tools for Pinterest, as well as analytics dashboards and reports.

#14. AAWP: Affiliate Marketing Tool for Amazon 

If you’re an affiliate marketer that sells products on Amazon, and you’re using WordPress, you’ll want to know about AAWP, which stands for “Amazon Affiliate WordPress Plugin.” 

Product prices constantly change on Amazon, which is a nightmare for affiliate marketers. 

AAWP provides up-to-date information where affiliate links will be generated and products, prices, as well as discounts will be refreshed automatically. 

Many other features are available on AAWP, however, the ability to keep up to date information on your site via marketing automation tools is by far the most valuable. 

#15. Pretty Links: Affiliate Link Management 

PrettyLinks is a WordPress plugin that lets affiliate marketers shorten, track, and manage their affiliate links with ease, making them more attractive and memorable. 

It turns lengthy URLs into neat, branded links that can boost click-through rates and simplify link management. 

The tool offers detailed analytics, so marketers can see which links are performing best and adjust their strategies accordingly. PrettyLinks also automates the addition of affiliate links to content, saving time and ensuring every opportunity is monetized. 

Its combination of simplicity, powerful features, and efficiency in managing affiliate links places it among the top tools for affiliate marketers looking to optimize their campaigns and earnings.

#16. Refersion: Affiliate Marketing Platform 

Refersion is a handy affiliate and influencer marketing platform that simplifies how businesses manage their affiliate programs. 

For affiliate marketers, it’s a goldmine, offering a dashboard where they can easily track commissions, see their performance, and get paid smoothly. It’s super user-friendly, making it easy to find and join affiliate programs that fit right into their niche. 

Refersion ensures every sale you make is accurately tracked, so you’re always paid fairly for your efforts. Its mix of straightforward tracking, easy integration, and a clear interface places it right in the sweet spot as a top tool for marketers looking to efficiently boost their affiliate game.

#17. Social Snowball: Affiliate & Referral Platform 

Social Snowball is a cool affiliate marketing tool that turns your customers into your sales force by automatically signing them up as affiliates after they make a purchase. 

It’s a game-changer for affiliate marketers because it hooks them up with new affiliates effortlessly and boosts their marketing reach with real customer shout-outs. This setup not only makes affiliate recruitment a no-brainer but also cranks up the trust and spread of your campaigns through authentic recommendations. 

The platform keeps everything clear and straightforward, from tracking referrals and earnings to handling payouts, so everyone stays happy and motivated. 

#18. Referral Candy: Ecommerce Referral Marketing Platform 

ReferralCandy is a referral marketing platform that spices up ecommerce by rewarding customers for referring friends, effectively turning satisfied buyers into a proactive affiliate marketing force. 

It aids affiliate marketers by automating the process of creating and managing referral programs, making it a breeze to encourage and track customer referrals. With customizable rewards systems, it’s easy for businesses to incentivize shares in a way that resonates with their audience, driving both repeat and new business. 

The platform offers detailed analytics to monitor the success of referral campaigns, ensuring marketers can tweak and optimize for better results. 

#19. Tapfilliate: Affiliate Marketing Tracking Software

Tapfiliate is a cloud-based affiliate tracking software that streamlines setting up and managing your own affiliate programs. 

It helps affiliate marketers by offering a platform where they can easily join programs, track their commissions, and access promotional materials all in one spot. With features like customizable commission structures and real-time reporting, 

Tapfiliate makes it simple for businesses to reward their affiliates effectively and keep them motivated. The software also excels in its integration capabilities, seamlessly connecting with a wide range of e-commerce and payment platforms to ensure smooth operations.

#20. GrowthHero: Partner Marketing Software

GrowthHero.io is designed for managing affiliate, referral, and influencer marketing programs all in one place, making it a versatile tool for businesses looking to boost their growth. 

It helps affiliate marketers by providing an intuitive dashboard where they can track their performance, earnings, and access promotional content easily. 

The platform stands out with its deep customization options, allowing businesses to tailor their programs to fit their unique needs and goals. GrowthHero.io also offers robust analytics and segmentation tools, enabling marketers to optimize their campaigns and increase ROI effectively.

#21. Lead Dyno: Affiliate Marketing Platform

LeadDyno is an affiliate marketing platform that makes it super easy for businesses to get their affiliate programs up and running. 

It’s a breeze for affiliate marketers too, offering a dashboard where they can keep an eye on their progress, check out their earnings, and grab promotional stuff without breaking a sweat. 

What really makes LeadDyno cool is its one-click feature for bringing new affiliates on board, helping to spread the word far and wide. 

Plus, with all the detailed analytics and insights it provides, everyone can tweak their game plan to boost conversions and cash flow.

Want to Become a Customers.ai Affiliate Partner?

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Partnering with Customers.ai as an affiliate is one of the fastest ways to earn revenue and grow your influence in the chatbot marketing world.

We take your role seriously. You’re a marketer, a shaker, and an influencer. You can reach people in your sphere far more effectively than we ever could.

This is why we reward our affiliates the way we do. For everyone who signs up under your referral, you get a 20% cut of the price they pay.

Earn 20% for every referral, for life with the Customers.ai affiliate marketing program now!

Looking for More Marketing Tools?

If you need even more marketing tools, look no further. Browse through hundreds of more awesome tools in the following lists:

• Free marketing software
• Instagram Auto DM Tools
• Tools for digital marketing agencies
• Marketing automation tools
• Trending digital marketing tools
• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools
• Viral marketing tools
• Marketing tools for small business
• Lead generation tools
• Growth hacking tools
• Conversion rate optimization (CRO) Tools
• Content Marketing Tools

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

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Affiliate Marketing Tool FAQs

Q: What is affiliate marketing?

A: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought to the site by the affiliate’s own marketing efforts.

1. Always keep your audience in mind.
2. Prioritize quality over quantity when it comes to leads.
3. Make sure you have a subscriber list.
4. Conversion rates matter more than commissions. 
5. Make sure you track your progress.
6. You must follow the rules of your affiliate network or affiliate business partner.

Q: What is an affiliate network?

A: An affiliate network is a platform where merchants and affiliates can connect and promote products and services. 

Affiliate networks offer a variety of affiliate programs and products to choose from, making it easy for affiliates to find products and services to promote and monetize. 

Q: What do affiliate marketers need to do?

A: Here are 5 steps to get you started with affiliate marketing.

1. Learn about affiliate marketing and join a platform.
2. Pick an offer that you want to promote.
3. Create unique affiliate links for each offer.
4. Ensure the platform provides customer support.
5. Ask your account manager to help you get started by sending emails to potential affiliate prospects who will help promote your business.

Q: What is an affiliate ID?

A: An affiliate ID is a unique identifier that is used to track sales and conversions from your affiliate links. 

When someone clicks on your affiliate link, the affiliate ID is used to track the sale and determine the commission you earn.

Q: How do I find the right affiliate program for my brand?

A: A company does not always offer affiliate programs. Some companies manage affiliate programs themselves, while others use affiliate networks.

Visit an affiliate marketplace or platform to find affiliate programs. Look for top performing affiliate platforms based on your niche. Listed below are a few popular ones:

• Customers.ai Ambassador Program
• AffiliateNetwork
• AvantLink
• CJ by Conversant
• ClickBank
• FlexOffers
• LinkConnector
• RevenueWire
• ShareASale

Q: What is the best way to learn about affiliate marketing?

A: The best way to learn about affiliate marketing is to find a mentor or take an online course. There are a variety of resources available to help beginners get started in affiliate marketing, such as the marketing tools we’ve suggested throughout this article. 

Affiliate marketing can be a lucrative and rewarding career, but it takes effort to be successful.

Q: How do I start affiliate marketing successfully?

A: It is important to find a good product or service to promote and also be familiar with the company’s affiliate program. 

You can then market the product or service using various marketing techniques, such as social media, email, or paid advertising.

Q: Is affiliate marketing easy?

A:  It can be easy to find an affiliate program, but it takes work to promote products and services. You must have a good understanding of the product you are marketing, the commission structure, the available support from the business partner, and how the affiliate marketing process works in order to be successful. Additionally, you need to be familiar with various marketing techniques in order to reach your target market.

Q: What type of traffic should I expect from affiliate marketing?

A:  This will vary depending on the offer that is being promoted, but typically you can expect targeted traffic from your efforts marketing a product you are affiliated with. 

For businesses that partner with affiliates, traffic from affiliate marketing is usually more targeted and warm than traffic from other sources, such as digital ads.

Q: What are some benefits of affiliate marketing?

A: Affiliate marketing is a great way to generate passive income. It’s a low-risk way to start your own business.

There are a variety of affiliate marketing programs available, so you can find one that fits your interests and expertise.

Affiliate marketing can help you build relationships with customers and prospects.

Lastly, it’s a great way to learn about marketing techniques and how to reach your target market.

Q: What are some common myths about affiliate marketing?

A: Some common myths about affiliate marketing include:

Myth: Affiliate marketing is a pyramid scheme.

Reality: Affiliate marketing is not a pyramid scheme. A pyramid scheme is a business model in which members of a sales force are paid commissions for recruiting new members, who then must also pay to join the sales force.

Myth: Affiliate marketing is a scam.

Reality: Affiliate marketing is not a scam. A scam is a fraudulent business scheme in which the promoter takes money from investors but does not provide anything of value in return. Whereas, affiliate marketing is promoting a valuable business that an affiliate’s audience can benefit from.

Myth: Affiliate marketing is easy.

Reality: Affiliate marketing is not easy. It requires hard work and dedication to succeed. However, with the right tools and resources, it is possible to achieve success as an affiliate marketer.

Myth: Affiliate marketing is only for experienced marketers.

Reality: Affiliate marketing is not only for experienced marketers. Newcomers can also be successful if they are willing to learn and put in the work. There are a variety of resources available to help beginners get started in affiliate marketing.

Myth: Affiliate marketing is a one-time thing.

Reality: Affiliate marketing is not a one-time thing. It is a continuous process that requires dedication and hard work to be successful. However, if you are able to establish a good foundation and create a plan of action, you can continue to see results over time.

Myth: Affiliate marketing is a waste of time.

Reality: Affiliate marketing is not a waste of time. If you are willing to put in the work, you can achieve success as an affiliate marketer. There are a variety of resources available to help beginners get started in affiliate marketing, such as the marketing tools we’ve suggested throughout this article.

Q: Can affiliate marketing be a business?

A: Performance-based affiliate marketing is a form of online marketing. You can then recommend the best products to them and earn more affiliate income if you know what your audience likes.

There are a variety of affiliate marketing programs, so it’s important to find one that aligns with your interests and expertise.

Q: How do I promote my business with affiliate links?

A: You can promote your affiliate links in a number of ways, including social media, blog posts, and email marketing. You can also place affiliate banners on your website or use other promotional materials to drive traffic to your affiliate links.

Q: Is affiliate marketing still profitable in 2024?

A: Affiliate marketing is estimated to be worth $16 billion, and it grows by about 10% a year, according to an Awin report.

As a content creator with an established audience, like blog subscribers or social media followers, it is a popular method for passive income.

Q: Why is affiliate marketing so hard?

A: Affiliate marketing takes a lot of work to create high-quality content that will attract attention and drive traffic to your affiliate links. You also need to be knowledgeable about the products you are promoting in order to provide accurate and helpful information to your audience.

But, with the right set of tools (like we’ve provided in this article, you can become an affiliate marketing expert!)

Q: What’s the best way to find profitable affiliate programs?

A: The best way to find profitable affiliate programs is to research the products and services that you are interested in and find programs that offer a commission for sales. You can also look for networks that offer a variety of affiliate programs to choose from.

Consider Customers.ai’s Ambassador Program, a partnership endeavor that rewards affiliates for their effort, knowledge and promotion with lucrative revenue opportunity, as well as the end audience using the tool to grow their business.

Q: How do I track my affiliate marketing progress?

A: You can track your affiliate marketing progress by using a variety of tools, including Google Analytics and affiliate marketing network analytics.

These tools will help you to measure your website traffic, conversions, and sales.

Q: What’s the best way to learn affiliate marketing?

A: The best way to learn affiliate marketing is to find a mentor or take an online course. There are a variety of resources available to help beginners get started in affiliate marketing, such as the marketing tools we’ve suggested throughout this article.

Affiliate marketing can be a lucrative and rewarding career, but it takes hard work and determination to be successful.

Q: Can affiliate marketing be done without a website?

A: Affiliate marketing can be done without a website, but it is recommended that you have a website to host your content and promote your affiliate links. A website gives you a place to share your content with the world and provides a platform for you to build an audience of followers. Unlock the world of website creation without coding limitations through the cutting-edge technology of free AI-powered website builders, empowering users to design stunning websites effortlessly.

Q: How long does it usually take to see results from affiliate marketing?

A: It usually takes a few months to see results from affiliate marketing, but the length of time will vary depending on the products you promote and the methods you use to promote them. It’s important to be patient and keep working at it until you see results.

Q: Where can I post my affiliate links for free?

A:  You can post your affiliate links on a number of websites for free, including your own website, social media platforms, and forums.

You can also use paid advertising to promote your affiliate links.

Q: How do you promote a link?

A: Here are a few cool ways to promote an affiliate referral link:

1. Reviews of products
2. Using email and newsletters
3. Tutorials
4. As part of video content
5. A social media platform
6. You can display banners on your website
7. The resource pages on your website

There are many other ways to promote a link, and the ones that work best for you will depend on your audience and the type of content you produce.

Q. What are affiliate marketing tools?

Affiliate marketing tools are software and platforms designed to help affiliate marketers and businesses manage, track, and optimize their affiliate programs and campaigns.

Q. How do affiliate marketing tools work?

These tools work by providing features such as link tracking, real-time analytics, affiliate management, and promotional materials to streamline the process of running affiliate programs.

Q. Why are affiliate marketing tools important?

They are important because they simplify managing affiliate programs, improve decision-making through analytics, and help increase sales and efficiency for both merchants and affiliates.

Q. Can affiliate marketing tools help in tracking performance?

Yes, most affiliate marketing tools offer detailed tracking and reporting features that allow users to monitor clicks, conversions, and overall campaign performance in real-time.

Q. What features should I look for in affiliate marketing tools?

Look for features like easy affiliate signup, customizable commission plans, real-time tracking and analytics, promotional material support, and integration with your ecommerce platform.

Q. How do affiliate marketing tools improve ROI?

They improve ROI by optimizing affiliate campaigns, reducing manual work through automation, and providing insights to make data-driven decisions that enhance campaign effectiveness.

Q. Are there free affiliate marketing tools available?

Yes, there are free tools available, but they may offer limited features compared to paid versions. It’s important to assess your needs to decide if a free tool suffices or if a paid tool is worth the investment.

Q. How do affiliate marketing tools enhance affiliate recruitment?

These tools streamline the recruitment process by automating sign-ups, providing marketing materials, and making it easier to manage and communicate with affiliates.

Q. Can I integrate affiliate marketing tools with my website?

Many affiliate marketing tools offer seamless integration with various website platforms and ecommerce systems, making it easy to add to your existing online presence.

Q. What is the best affiliate marketing tool for beginners?

For beginners, tools like ShareASale or Amazon Associates offer user-friendly interfaces and comprehensive support to get started with affiliate marketing.

Q. How do affiliate marketing tools handle payments?

Most tools provide automated payment systems that calculate commissions and facilitate payments to affiliates based on the agreed terms and schedules.

Q. Can affiliate marketing tools track multiple campaigns at once?

Yes, these tools are designed to manage and track multiple affiliate campaigns simultaneously, offering detailed insights for each.

Q. What is the difference between affiliate marketing tools and platforms?

Affiliate marketing tools refer to software that aids in managing and optimizing affiliate programs, while platforms are networks that connect affiliates with merchants.

Q. How can I maximize the use of affiliate marketing tools?

Maximize use by actively monitoring analytics, regularly updating promotional materials, and using the tool’s features to continuously optimize and refine your affiliate strategies.

Q. Do affiliate marketing tools offer support for influencers?

Yes, many tools now include features to manage influencer partnerships, tracking their referrals and compensating them according to custom agreements.

Q. What are the best practices for using affiliate marketing tools?

Utilize analytics for decision-making, maintain clear communication with affiliates, regularly update promotional content, and leverage automation for efficiency.

Q. How do affiliate marketing tools assist with commission management?

They automate commission calculations, track sales attributed to each affiliate, and ensure accurate and timely payments according to predefined commission structures.

Q. Can affiliate marketing tools help in optimizing affiliate landing pages?

Yes, some tools offer features to test and optimize landing pages for higher conversion rates, providing insights into user behavior and preferences.

Q. What security features do affiliate marketing tools offer?

Look for tools with secure data handling, fraud detection capabilities, and reliable tracking to protect both your data and the integrity of your affiliate program.

Q. How do affiliate marketing tools support mobile marketing?

Many tools are optimized for mobile, offering features like mobile-friendly affiliate links, tracking mobile conversions, and providing insights on mobile user engagement.

Q. What analytics do affiliate marketing tools typically provide?

They offer analytics on clicks, conversions, sales, commission earnings, and more, helping you understand campaign performance and affiliate effectiveness.

Q. How can affiliate marketing tools improve customer retention?

By rewarding affiliates for not just first-time sales but also repeat purchases, encouraging them to promote loyalty among their referred customers.

Q. Are there affiliate marketing tools specialized for certain industries?

Yes, some tools are tailored for specific sectors like e-commerce, digital products, or B2B services, offering specialized features for those markets.

Q. How do affiliate marketing tools facilitate A/B testing?

These tools often include A/B testing features to compare different campaign strategies, commission structures, or promotional materials to find what works best.

Q. Can affiliate marketing tools predict future trends?

Advanced tools use analytics and AI to forecast trends, helping you adapt your strategies in advance to capitalize on upcoming opportunities.

Q. How do affiliate marketing tools manage affiliate disputes?

They provide detailed tracking and reporting to resolve disputes over commissions or attribution, ensuring transparency and fairness.

Q. What integration capabilities do affiliate marketing tools offer?

Look for tools that integrate with your e-commerce platform, email marketing software, payment processors, and other tools for a seamless workflow.

Q. How can affiliate marketing tools aid in global expansion?

They support multiple currencies and languages, making it easier to manage international affiliates and expand your reach globally.

Q. Do affiliate marketing tools offer customizable dashboards?

Yes, many tools allow you to customize dashboards to highlight the metrics most important to you, improving usability and insight.

Q. How frequently should I review analytics in affiliate marketing tools?

Regularly reviewing analytics, at least weekly, allows you to stay on top of performance trends and make timely adjustments to your strategy.

The post The 21 Best Affiliate Marketing Tools to Boost Sales appeared first on Customers.ai.

For ecommerce retailers, this opens up a huge opportunity.

But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed.

To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock.

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. 

Dive into to see which ecommerce tools will help you save time and money. We have 50 different tools across 17 different categories:

• Ecommerce Platforms
• Referral & Influencer Marketing Tools
• Cart Abandonment Tools
• Email Automation Tools
• Website Optimization Tools
• Personalization Tools
• Analytics Tools
• SMS Automation Tools
• AI Marketing Tools
• Facebook Remarketing Tools
• Subscription Management Tools
• Review Management & Loyalty Tools
• SEO Tools
• Customer Service Tools
• PR & Media Tools
• Social Media Marketing Tools

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Ecommerce Platforms

Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their digital products, ensuring a smooth and enjoyable shopping journey for customers. It’s important that the platform you choose fits not only your existing needs, but your future needs as well. Your platform should grow with you. 

Ecommerce Tool #1 – Shopify Ecommerce Platform

Shopify makes starting a business easy. Their platform has everything from hosting and design to fulfillment and accounting. 

What makes Shopify so great is that it works for businesses of all sizes. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. 

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. 

See how Customers.ai integrates with Shopify.

Ecommerce Tool #2 – WooCommerce Ecommerce Platform

WooCommerce is a WordPress-based ecommerce platform that is made for businesses of all sizes and includes everything from payments to channel integrations to shipping and more.

Known for its seamless integration with WordPress, WooCommerce offers a familiar environment for users to effortlessly create and manage their online stores. An open-source platform, Woo provides businesses with the flexibility to tailor their websites to specific needs, from product showcasing to checkout processes. 

Woo also has a ton of extensions and themes, enabling scalability and adaptability and empowering ecommerce stores to not only establish a robust online presence but also to evolve and grow.

Ecommerce Tool #3 – BigCommerce Ecommerce Platform

BigCommerce is an enterprise ecommerce platform that features functionality like web hosting, merchandising, and more.

Inventory management and secure payment processing capabilities streamline operations. Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. 

Due to its robust features built for enterprise-size organizations, BigCommerce stands out as a dynamic ecommerce platform.

Referral & Influencer Marketing Tools

According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Why? Because referral and influencer marketing serves as an indispensable way for ecommerce businesses to harness the power of word-of-mouth and expand brand reach.

Ecommerce Tool #4 – Referral Candy Referral Generation Platform

ReferralCandy is a referral-generating platform that gets your customers to tell their connections about your product and service. And it does so by incentivizing customers to make product suggestions on your company’s behalf.

With Referral Candy, when a customer buys something from your ecommerce store, they automatically get a referral code that they can easily share with their friends and family. And when a friend of theirs makes a purchase with that referral code, the friend gets a discount on their purchase and the referrer earns rewards from your online store.

ReferralCandy is best for small to medium-sized businesses that don’t have the budget for designers and programmers to create custom web pages or custom referral programs.

Ecommerce Tool #5 – Social Snowball Affiliate & Referral Platform

Social Snowball is an affiliate tracking and referral tool built for ecommerce businesses that use Shopify. 

Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. 

It even manages the payout process, ensuring everything is in one place. 

Ecommerce Tool #6 – Grin Influencer Marketing Platform

Grin is an ecommerce influencer marketing platform, that helps find, recruit, and nurture influencer relationships. 

Grin seamlessly integrates with major ecommerce platforms like Shopify, Magento, WooCommerce, and Salesforce Commerce Cloud, simplifying product seeding and payments. 

Additionally, its compatibility with various social media networks and communication tools enables businesses to discover, recruit, and manage influencers across various channels, allowing for targeted outreach to existing customers.

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Cart Abandonment Tools

We know that the average cart abandonment rate across industries is ~70%, making cart abandonment tools a necessity in your ecommerce stack. Cart abandonment tools recover potential lost sales, thereby enhancing conversion rates and maximizing revenue opportunities.

Ecommerce Tool #7 – Website Visitor ID X-Ray Pixel for Cart Abandonment

Website Visitor ID X-Ray pixel is a website visitor identification tool that allows you to identify anonymous visitors on your website and capture the names and email addresses of site abandoners. 

The downfall of cart abandonment is that unless someone fills out a form, you don’t know who they are. With website visitor identification, that changes and you can capture those who left their cart and can get ahead of pre-cart abandonment.

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Ecommerce Tool #8 – CartStack Abandoned Cart Solution

CartStack is one of the top shopping cart abandonment solutions around, offering real-time cart recovery and catering to ecommerce businesses of all sizes.

With features like real-time tracking, dynamic content, and customizable messaging, CartStack not only identifies abandoned carts but also entices customers with compelling offers, effectively recovering sales and optimizing conversion rates for ecommerce businesses.

Email Automation Tools

Email marketing automation tools are essential for ecommerce businesses, streamlining and enhancing communication by automating the creation, scheduling, and delivery of targeted email campaigns, ultimately nurturing customer relationships, driving engagement, and boosting sales with personalized and timely content.

Ecommerce Tool #9 – Klaviyo Email Automation Platform

Klaviyo is a marketing platform that helps eCommerce store owners deliver a more personalized experience for their customers. This includes email marketing automation.

While email marketing automation is just one of the things Klaviyo does, it stands out in our toolset due to it’s advanced segmentation capabilities. This allows for personalized communication, behavioral tracking to trigger timely emails, dynamic content creation tailored to individual preferences, and automated flows, including welcome series and cart recovery. 

Its seamless integration with popular ecommerce platforms like Shopify ensures a smooth workflow, empowering ecommerce businesses to leverage data for highly effective marketing campaigns.

See how Customers.ai integrates with Klaviyo.

Ecommerce Tool #10 – Mailchimp Email Automation Platform

Mailchimp is an email marketing and automation platform designed for small, medium, and enterprise businesses. 

One of the reasons people love Mailchimp is its user-friendly interface and robust features. 

With Mailchimp, businesses can easily design and deploy personalized campaigns, leverage advanced segmentation, and implement automated workflows, making it an ideal solution for streamlining communication, nurturing customer engagement, and driving successful email marketing strategies.

See how Customers.ai integrates with Mailchimp.

Ecommerce Tool #11 – SendGrid Email Automation Platform

Sendgrid is a powerful email marketing platform that has become a must-have tool for start-ups and eCommerce businesses of all sizes.

SendGrid is really renowned for its reliability and scalability. SendGrid’s advanced deliverability tools, including real-time analytics and ISP feedback loops, contribute to high email deliverability rates, ensuring that marketing messages successfully reach intended recipients’ inboxes.

Along with features like delivery management, detailed analytics, and customizable templates, SendGrid makes email marketing campaigns easy. 

See how Customers.ai integrates with SendGrid.

Email Deliverability Hacks:

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Website Optimization Tools

Website optimization tools are essential for ecommerce businesses, providing the necessary means to enhance user experience, maximize site performance, and boost conversions by identifying and addressing inefficiencies, improving page load times, and ensuring a seamless online journey for visitors.

Ecommerce Tool #12 – Lucky Orange Website Optimization

Lucky Orange is a conversion optimization tool designed to help ecommerce businesses track and engage with visitors.

Lucky Orange offers real-time insights through features like heatmaps, surveys, session recordings, and conversion funnels, allowing businesses to understand user behavior, identify pain points, and make data-driven improvements that significantly enhance website performance and user experience.

“In the fast-paced world of e-commerce, Lucky Orange is your backstage pass to see how visitors really use your website. Study behavior to remove conversion blockers and take your store to the next level.”

– Molly Staats, Director Of Strategic Partnerships at Lucky Orange

Ecommerce Tool #13 – Searchspring Site Search & Merchandising 

At the heart of it, Searchspring is an ecommerce tool that helps online retailers optimize their site search results and website merchandising operations.

With its intelligent search capabilities, including autocomplete and spell correction, Searchspring helps enhance the user experience and in turn, improve conversions. 

The platform’s merchandising tools allow retailers to curate personalized shopping experiences, optimize product listings, and utilize intelligent recommendations while the analytics provide valuable insights on how everything is performing. 

Ecommerce Tool #14 – Optimizely Digital Experience Platform

Optimizely is a digital experience platform that gives ecommerce teams the ability to fully manage and optimize their digital presence.

Optimizely does a lot of things but two of the main selling points are its robust personalization features that enable businesses to tailor content to individual user preferences and the experimentation platform. Whether you are just starting testing or working to scale your existing experimentation program, the platform makes it easy.

With its data-driven approach, Optimizely provides actionable insights, empowering ecommerce businesses to continuously refine their strategies, improve user satisfaction, and achieve long-term success.

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Personalization Tools

Personalization tools provide the means to tailor online experiences, content, and promotions to individual preferences, enhancing customer engagement, fostering brand loyalty, and driving higher conversion rates in the competitive digital marketplace. Everything ecommerce businesses need and want.

Ecommerce Tool #15 – Justuno Engagement & Personalization 

Justuno is a CRO platform that provides seamless personalized experiences, grows SMS and email subscriber lists, and provides an interactive site experience. 

Through advanced personalization features, Justuno allows ecommerce businesses to create tailored pop-ups, banners, and promotions that resonate with individual visitors, fostering a more personalized and engaging online experience. 

Justuno’s robust targeting capabilities, including audience segmentation and behavioral triggers, also help deliver timely and relevant messages, resulting in improved conversion rates and a more customized journey for their customers. 

Ecommerce Tool #16 – Personyze Personalization Platform

Personyze is also a product discovery software which provides detailed analytics, allowing businesses to refine their personalization strategies.

With features such as advanced AI-driven recommendations, dynamic content customization, and targeted messaging, Personyze gives ecommerce businesses the ability to create highly personalized experiences. 

Personyze also helps with product discovery and provides detailed analytics, allowing businesses to refine their personalization strategies.

Analytics Tools

Analytics tools provide the critical capability to collect, analyze, and interpret data, enabling informed decision-making, optimizing strategies, and uncovering actionable insights that drive growth, enhance user experiences, and maximize overall performance in the ecommerce marketplace.

“Having technology that tracks attribution at multiple touch points down the full marketing funnel will be critical for 2024. Especially with the advent of GA4, which has different, less comprehensive attribution modeling compared to UA, having a tool that analyzes how marketing channels work together, not just at a single point or last click, will be key to influencing and optimizing conversions.”

– Courtney Herb, Director of Brand Marketing at AdRoll

Ecommerce Tool #17 – Triple Whale Data Platform

Triple Whale is an AI platform that centralizes all of your eCommerce data into one platform, enabling you to track key metrics and better understand attribution. 

We talk a lot about the loss of cookies so we love that Triple Whale helps solve the cookie and attribution problem by using first-party data to connect ad clicks and conversions with greater precision. 

Triple Whale excels in tracking the customer’s journey, providing ecommerce businesses with comprehensive insights that help them to make data-driven decisions, optimize marketing spend, and strategically allocate resources for maximum impact throughout the customer lifecycle.

Ecommerce Tool #18 – Analyzify GA4 & Ads Tracking App

Built for Shopify, Analyzify simplifies data collection for your store, giving you an easy way to manage your pixels in one place.

With GA4 making attribution and reporting unnecessarily challenging, Analyzify brings together a lot of the data you want to see to make better marketing decisions. 

Along with GA4 integration, Analyzify includes Google Ads Conversion Tracking and Dynamic Remarketing capabilities, along with a professionally curated data analytics setup, troubleshooting systems, and it integrates with other platforms including Facebook Pixel, Bing, TikTok, Pinterest, and Clarity.

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SMS Automation Tools

SMS automation tools offer ecommerce businesses another way to engage customers. Instead of email, phone calls, or social, SMS gives you the ability to target users through automated text messages, enhancing communication, and fostering loyalty by delivering timely updates, personalized promotions, and transactional notifications directly to their mobile devices.

Ecommerce Tool #19 – Recart SMS Automation Platform

Recart is a fully managed SMS platform that uses AI to help ecommerce merchants reach their customers and sell more online.

With its SMS capabilities and AI integration, Recart delivers personalized communication that creates and sends tailored messages based on individual purchasing behavior. Messages can include targeted promotions, cart abandonment reminders, post-purchase follow-ups, and more.

We also love the Recart support team. While many companies charge you for support, Recart gives you a dedicated SMS expert to help you grow your ecommerce business through SMS.

Ecommerce Tool #20 – Sendlane Email & SMS Platform

Sendlane is a marketing automation software that unifies email, SMS, and review management for ecommerce businesses

While Sendlane does many things, for the purposes of our list, we are going to focus on their SMS capabilities, which we love. Marketers can create and automate personalized SMS campaigns using customer data – the result? Targeted promotions, product updates, and time-sensitive offers right to the phone. 

We also like the platform’s intuitive interface, which when combined with advanced segmentation and automation features, makes it easy for businesses to use.

Ecommerce Tool #21 – Customers.ai SMS Automation

While we touched on the Website Visitor ID X-Ray pixel earlier in the list, Customers.ai also has the capabilities to create and send personalized SMS automation.

Our platform helps marketers engage customers with tailored promotions, order updates, and targeted messaging based on individual preferences and our dynamic segmentation and behavioral triggers enhance the precision of any SMS campaign.

AI Marketing Tools

AI marketing tools harness the power of artificial intelligence to analyze vast amounts of data, predict customer behavior, and automate personalized marketing strategies, giving ecommerce businesses a leg up when it comes to targeting, campaign effectiveness, and the overall customer experience.

“It may seem obvious, but effectively utilizing AI tools will be critical for 2024 and beyond. When 2023 brought AI into the limelight, it introduced us to the concept of working alongside AI, and using AI to amplify our own efforts.”

– Jonathan Maltz, Head of Marketing at AdScale

Ecommerce Tool #22 – Jasper AI Copilot

Jasper.ai is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.

Jasper AI particularly excels in copywriting and content strategy. By utilizing advanced AI algorithms, marketers can quickly generate compelling and tailored product descriptions, ad copy, and social media content, saving time and ensuring consistency in brand messaging. 

The predictive analytics are great for anticipating customer preferences and behaviors and giving marketers a way to craft highly targeted campaigns that resonate with their audience. 

We also like that Jasper extends to various marketing channels, making it a valuable asset for comprehensive and effective integrated marketing campaigns.

Ecommerce Tool #23 – VSL AI Marketing Tool

VSL is AI software designed to help businesses create personalized and engaging content ranging from emails to ads to videos and social media updates.

What we love the most is that VSL streamlines the process of creating compelling video scripts that work for sales, social, landing pages, etc. VSL’s ability to understand and mimic human language allows marketers to produce truly high-quality content.

Ecommerce Tool #24 – AdScale AI Advertising Platform

AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. 

AdScale uses machine learning to enable automation and optimization of ads campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram..

This includes the process of ad creation, targeting, bidding, and real-time data analysis to make quick adjustments. 

AdScale’s AI capabilities not only streamline the advertising process but also contribute to improved targeting precision, cost-effectiveness, and overall campaign performance.

Ecommerce Tool #25 – Aidaptive Autonomous Intelligence Platform

Aidaptive is an intelligence platform designed to deliver personalized shopping experiences to ecommerce shoppers.

Aidaptive utilizes machine learning algorithms to optimize ecommerce websites and improve conversions. From personalized product recommendations to dynamic pricing strategies, Adaptive ensures a highly individualized journey for each visitor.

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Facebook Remarketing Tools

Facebook retargeting tools offer a strategic way to re-engage potential customers who have visited your website by delivering personalized ads. With Facebook retargeting, ecommerce brands can maximize brand visibility, improve conversion rates, and improve customer retention.

Ecommerce Tool #26 – AdRoll Growth Marketing Platform

AdRoll is an advertising platform that provides tools for creating, managing, and optimizing digital advertising campaigns, including those on Facebook. 

AdRoll’s Facebook retargeting capabilities are a standout feature and give ecommerce businesses a powerful tool to re-engage and convert potential customers. 

AdRoll seamlessly integrates with Facebook and the platform’s advanced segmentation and dynamic ad creation enable businesses to tailor content based on users’ browsing history, preferences, and interactions, creating a highly targeted and effective retargeting strategy.

Ecommerce Tool #27 – Customers.ai Consumer Directory

We mentioned previously that Customers.ai can tell you exactly who is visiting your website and what pages they visit. These people make for the perfect retargeting audience and are the perfect way to grow our remarketing lists. 

Additionally, our intent-based Consumer Directory can help you not only enrich leads data but also build your Facebook retargeting list with customers who fit your ICP.

Facebook audiences are shrinking and with privacy changes continuing to roll out, the only way to grow your retargeting lists will to manually do so.

Subscription Management Tools

Subscription management tools provide a centralized platform to efficiently handle the complexities of subscription-based models, automate billing cycles, and optimize customer experiences. The result? Seamless subscription management and sustained revenue growth for ecommerce companies.

“As you enter 2024, your subscription tech should be the curator of unforgettable experiences. It should go beyond being a recurring order tool and orchestrate a personalized journey for each user. In the era of tailored content, pick your subscription partner that makes every subscription a handpicked adventure, and create a unique bond between your delighted audience & the brand.”

– Sakshi Jain, Head of Growth & Partnerships, Loop Subscriptions

Ecommerce Tool #28 – Loop Subscription Management Tool

Loop is a subscription management app built exclusively for Shopify stores to enable long-term subscription growth and keep users engaged.

The Loop app offers seamless subscription setup and management, automates recurring billing cycles and ensures a hassle-free experience for both businesses and customers. Plus it has a super cool gamification feature that rewards users and lowers cancellation rates.

Along with your standard features like flexible subscription options, automated billing, and easy customization, we like that Loop’s user-friendly platform makes it easy to do all this in one place.

Ecommerce Tool #29 – Chargebee Subscription Management Tool

Chargebee is a subscription management and recurring billing tool that helps subscription businesses streamline their RevOps and scale subscriptions.

We like that Chargebee is uniquely designed to simplify complex billing scenarios for ecommerce businesses. Its flexibility in handling diverse pricing models, including tiered pricing and metered billing, sets it apart. 

Chargebee’s automation features, such as invoicing and dunning management, ensure accuracy and reliability in subscription processes, helping businesses to scale efficiently while offering a seamless experience for customers. 

Ecommerce Tool #30 – Recurly Subscription Management Tool

Recurly is a subscription management tool and recurring billing platform built for ecommerce companies.

Recurly distinguishes itself as a leading subscription management platform by offering a highly adaptable and scalable solution for ecommerce businesses. Its unique strength lies in its ability to handle complex billing scenarios with ease, including proration, upgrades, and downgrades. 

We also like that Recurly streamlines the subscription process with automated invoicing, dunning management, and flexible plan structures, allowing businesses to optimize revenue streams and reduce churn.

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Review Management & Loyalty Tools

Review management tools provide a centralized solution to collect, manage, and showcase customer reviews, fostering trust, influencing purchasing decisions, while loyalty tools help businesses reward customers for their business, both enhancing the credibility and success of online stores.

Ecommerce Tool #31 – Stamped.io Review & Loyalty Platform

Stamped is a review and UGC platform that helps ecommerce companies establish brand credibility and give customers a voice. 

Its distinctive feature lies in its ability to collect and showcase authentic reviews, photos, and videos, and with its automation capabilities, Stamped.io streamlines the process of collecting and managing reviews. 

Oh and did we mention that the automation process also helps businesses create social proof by using this user-generated content? It does and it’s worth checking out.

Ecommerce Tool #32 – Yotpo Content Marketing Platform

Yotpo is a cloud-based content marketing platform that enables ecommerce businesses to collect user-generated content and use it for marketing. 

What we like about Yotpo is its seamless integration of reviews, ratings, and visual content throughout the customer journey. It uses AI to analyze customer feedback and then provides insights back to the business, enabling ecommerce businesses to optimize their strategies for increased sales and customer loyalty. 

Yotpo does have a pretty comprehensive suite of tools beyond reviews, including loyalty programs, referrals, and social curation.

Ecommerce Tool #33 – Review.io Review Collect & Management 

Reviews.io is a powerful review collection and management tool that helps businesses grow their online reputation.

Review.io has a comprehensive and customizable review collection system that we love as it allows businesses to gather authentic reviews across various channels and put them in one place. 

The platform’s advanced features, including sentiment analysis and review tagging, provide insights into customer sentiments and preferences, and the fact it simplifies the process of managing and leveraging reviews, makes it a top tool in our book.

Ecommerce Tool #34 – LoyaltyLion Loyalty Software

LoyaltyLion is a loyalty program software that’s built specifically for ecommerce stores. It allows you to reward customers for taking certain actions that help generate more brand for your online store.

You can reward customers with LoyaltyLion for taking a number of different actions, such as likes and up-votes on social media, following your brand on Twitter and Instagram, birthday discounts, newsletter signups and more.

And this is what makes Loyalty Lion one of the best ecommerce marketing tools. By offering rewards for so many different types of actions, you can choose to incentivize customers to take the actions that you most want them to take.

Ecommerce Tool #35 – Smile.io Loyalty App

Smile.io is an ecommerce marketing tool that helps to build a community around your brand. You can use it to encourage customers to join, engage, and share your brand messaging.

Use Smile.io to reward your customers with points as a way to establish and maintain lasting, emotional relationships with every member of your community.

Your customers become increasingly valuable as they shop and engage with your brand. Smile.io’s VIP program allows you to strengthen connections with your top customers through increasing rewards, statuses, and perks.

Lastly, Smile.io also has referral tools you can use to mobilize your best customers to refer like-minded people to your brand, effectively growing your community without any additional costs.

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SEO Tools

SEO tools aid in optimizing online visibility by analyzing and improving website performance, keyword strategies, and overall search engine rankings, ensuring a competitive edge and driving organic traffic to ecommerce sites.

Ecommerce Tool #36 – Semrush Digital Marketing Solution

Semrush is an all-in-one digital marketing solution that helps companies run digital marketing campaigns including SEO, paid media, and content marketing.

When it comes to SEO, what makes Semrush unique is its ability to provide in-depth keyword research, competitor analysis, and site audit capabilities. And with robust features like backlink analysis and rank tracking, businesses can try to stay ahead in search engine rankings. 

It also has a user-friendly interface and delivers actionable insights that can be implemented quickly. Semrush gives marketers the tools to make good SEO decisions.

Ecommerce Tool #37 – ahrefs SEO Suite

Ahrefs is an SEO software suite with tools for link building, keyword research, competitor analysis, rank tracking, site audits, and more.

What sets Ahrefs apart is its extensive database and real-time data along with its ability to offer comprehensive backlink analysis, competitor research, and keyword tracking. 

Ahrefs also will identify areas for improvement and provide actionable insights based on that data. Its user-friendly interface make Ahrefs a valuable asset for ecommerce businesses.

Ecommerce Tool #38 – QuestionDB Keyword Question Tool

QuestionDB is a keyword question tool that lets you search a massive collection of user questions to understand what people are asking and get original ideas for new content.

QuestionDB.io aggregates questions from online platforms like Reddit and Quora to help you understand what people are talking about and what questions they are asking. 

What makes QuestionDB.io exceptional is its ability to identify trending topics and questions within a specific niche, enabling ecommerce businesses to tailor their content strategies to address customer queries effectively.

Customer Service Tools

Customer service tools help businesses manage and enhance customer interactions, resolve queries, and build lasting relationships, ensuring a positive and seamless experience that fosters loyalty and satisfaction.

Ecommerce Tool #39 – Gorgias Helpdesk Software

Gorgias is a helpdesk designed for ecommerce businesses that provides multichannel customer service from a single app.

We like that Gorgias is designed specifically for ecommerce businesses, offering a unique combination of automation and personalized customer service. 

What sets Gorgias apart is its ability to integrate with multiple ecommerce platforms, consolidating customer interactions and order information in one unified dashboard. Plus, the platform’s AI-powered automation assists in resolving routine queries, allowing customer service teams to focus on more pressing and complex issues.

Ecommerce Tool #40 – HelpScout Customer Support Platform

Help Scout is a cloud-based help desk software that includes an email-based customer support platform, knowledge base tool, and more.

Help Scout’s customer service software stands out for its simplicity and focus on collaborative support. 

What makes Help Scout unique is its shared inbox and collaborative features, allowing customer support teams to work together to resolve queries efficiently. Additionally, features like automated workflows and reporting give the ability to provide more personalized customer service.

Ecommerce Tool #41 – Groove HQ Help Desk Software

GrooveHQ is a help desk platform meant for small businesses and startups and focused on the idea of the ‘team inbox’.

We like GrooveHQ because of its simplicity, scalability, and collaborative features, all of which make it an excellent choice for ecommerce businesses. 

What sets GrooveHQ apart is its shared inbox, automation capabilities, knowledge base management, in-depth analytics, and the ability to provide personalized customer service.

Ecommerce Tool #42 – Drift Chat Platform

Drift is a live chat, in-app messaging, and email management solution designed for sales and marketing teams.

Drift’s live chat software stands out for its conversational marketing approach and focus on real-time conversations. 

We also like Drift for its focus on B2B and SaaS, which includes combining data from your business software (CRM, sales and marketing tools, etc) to identify web visitors and better personalize interactions.

PR & Media Tools

PR and media tools are a must for managing and optimizing public relations efforts, media outreach, ensuring effective communication, positive media coverage, and driving brand visibility. 

Ecommerce Tool #43 – Press Kit Hero 

PressKitHero makes it easy to design a professional press kit for your ecommerce store.

Press kits are a highly underrated tool for ecommerce companies to take advantage of. If you really want your product to catch fire, the media needs to know who you are and what you do. 

PressKitHero enables you to showcase all of your accomplishments, awards, testimonials, and press releases in one place. Additionally, their easy to use dashboard makes it easy to organize and display professionally while saving you lots of time.

Ecommerce Tool #44 – Prowly Media Relations Software

Prowly is a Public Relations and Media software that manages internal and external communications, connecting all PR activities in one place.

What makes Prowly unique is its intuitive interface, allowing businesses to create engaging press releases, multimedia materials, and interactive content for both their target audience and the media. 

We also like the media database management and campaign tracking features which not only help streamline PR efforts but also build connections with journalists.

Ecommerce Tool #45 – Grammarly Writing Assistant

Grammarly is AI-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and more.

Grammarly excels in its advanced grammar checking, tone adjustment, and plagiarism detection, ensuring that product descriptions, marketing copy, and communications are error-free and maintain a consistent brand voice. 

We also love that offers real-time suggestions and improvements, helping ecommerce businesses create polished, error-free content.

Ecommerce Tool #46 – JustReachOut PR Software

JustReachOut is a DIY PR solution that helps businesses find the most relevant journalists and pitch the most effective angles.

What sets JustReachOut apart is its focus on the basics – journalist preferences, contact details, and pitch messaging.

At a much lower cost than other PR tools, JustReachOut gives businesses the power to build and control media relationships, create personalized and targeted pitches, and secure press coverage.

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Social Media Marketing Tools

Social media tools give ecommerce businesses and efficient way to manage, analyze, and optimize their social media presence, enabling effective communication, brand promotion, and customer engagement in throughout the social media marketing world.

Ecommerce Tool #47 – Meet Edgar Social Media Scheduling Tool

MeetEdgar is a content recycler that can be used to automate the sharing of all your evergreen content across Facebook, LinkedIn, Twitter, and Instagram.

Unlike other content schedulers, you can load up MeetEdgar with all of your most important content once, and then have that evergreen content shared over and over again according to a schedule that you can edit. 

We like that MeetEdgar helps promote your best content, on repeat, saves time on scheduling, and auto-generates and tests variations.

Ecommerce Tool #48 – Canva Photo Editing Software

Canva is a photo editing tool that you can use to quickly create graphics, presentations, posters, and other visual content for social media. 

What we like is the visual content creator integrates millions of images, fonts, templates, and illustrations for marketers with little to no design skills to build professional-looking images and has pre-built templates for all of your favorite social media channels.

Canva is super easy to use and makes social media posts much more interesting.

Ecommerce Tool #49 – AgoraPulse Social Media Management Software

Agorapulse is an all-in-one dashboard for social media management that simplifies the understanding of social media metrics.

We like that with the AgoraPulse monitoring and engagement capabilities, you can gain audience insights and take advantage of otherwise missed opportunities.

Additionally, AgoraPulse has lots of options to build a pipeline for your content calendar, allowing you to store unlimited posts tied to particular themes, and queue them up for publishing.

Ecommerce Tool #50 – Instachamp Automated Social Media Messaging 

InstaChamp is the first Instagram-and-Facebook approved tool for business growth via messaging automation.

InstaChamp stands out for its comprehensive approach to social media engagement, particularly tailored to ecommerce businesses. What makes InstaChamp unique is its advanced automation features, including chatbots and personalized messaging, which facilitate instant and personalized interactions with customers. 

Plus, by automating responses, customer queries, and order updates on social media platforms, InstaChamp helps ecommerce businesses enhance customer satisfaction, streamline communication, and improve conversions.

Get Started Building Your Ecommerce Tech Stack

Ecommerce tools are invaluable assets that streamline operations, enhance customer experiences, and optimize marketing strategies, empowering ecommerce businesses to thrive in the competitive online landscape and achieve sustained growth.

As you build your ecommerce tech stack, consider which tools are right for you. Cost, flexibility, use cases. It’s important the tools you choose fit your business and help you grow.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

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Ecommerce Marketing Tool FAQs

Q: What are the essential ecommerce marketing tools?

Essential ecommerce marketing tools include email marketing platforms, social media management tools, SEO tools, and analytics software. To streamline team collaboration, the right project management tool or task management software is also essential.

Q: How can ecommerce businesses benefit from marketing automation tools?

Marketing automation tools help streamline repetitive tasks, personalize customer experiences, and improve overall efficiency in running marketing campaigns.

Q: Which ecommerce platforms integrate well with marketing tools?

Popular ecommerce platforms like Shopify, WooCommerce, and Magento often integrate seamlessly with a wide range of marketing tools.

Q: What role do CRM tools play in ecommerce marketing?

Customer Relationship Management (CRM) tools help businesses manage customer data, track interactions, and personalize marketing efforts to improve customer relationships.

Q: How can social media marketing tools boost ecommerce sales?

Social media marketing tools assist in scheduling posts, analyzing engagement, and targeting specific audiences to enhance brand visibility and drive sales.

Q: What are the best practices for email marketing in ecommerce?

Best practices include segmenting email lists, personalizing content, optimizing for mobile, and analyzing metrics to continually improve campaigns.

Q: How do SEO tools contribute to ecommerce success?

SEO tools help optimize product pages, improve site structure, and enhance overall online visibility, leading to increased organic traffic and sales.

Q: What role does content marketing play in ecommerce strategy?

Content marketing builds brand authority, educates customers, and attracts organic traffic, ultimately driving conversions and fostering customer loyalty.

Q: How can ecommerce businesses leverage influencer marketing tools?

Influencer marketing tools assist in identifying influencers, managing collaborations, and tracking performance to amplify brand reach and credibility.

Q: What are the key features to look for in ecommerce analytics tools?

Key features include conversion tracking, customer journey analysis, real-time reporting, and the ability to measure ROI across multiple channels.

Q: How do A/B testing tools benefit ecommerce websites?

A/B testing tools enable businesses to experiment with different elements on their websites, helping them identify the most effective strategies for improving conversions.

Q: What is the impact of mobile marketing tools on ecommerce?

Mobile marketing tools optimize campaigns for mobile devices, enhance user experience, and capitalize on the growing trend of mobile shopping.

Q: How can ecommerce businesses use retargeting tools to recover abandoned carts?

Retargeting tools track users who abandon carts and display relevant ads, encouraging them to return and complete their purchase.

Q: What role does user-generated content play in ecommerce marketing, and are there tools to manage it?

User-generated content enhances authenticity, and tools like social media aggregators help businesses curate and display this content on their websites.

Q: How do loyalty program tools contribute to customer retention in ecommerce?

Loyalty program tools incentivize repeat purchases, reward customer loyalty, and foster long-term relationships by offering exclusive benefits.

Q: Can ecommerce businesses benefit from chatbot tools?

Chatbot tools enhance customer support, provide instant assistance, and guide users through the purchasing process, improving overall user experience.

Q: What are the advantages of using affiliate marketing tools in ecommerce?

Affiliate marketing tools help businesses partner with affiliates to promote products, expanding reach and driving sales through performance-based commissions.

Q: How do ecommerce businesses ensure GDPR compliance with their marketing tools?

Ecommerce businesses can ensure GDPR compliance by obtaining user consent, securely handling data, and regularly updating privacy policies in collaboration with their marketing tools.

Q: How can ecommerce businesses use video marketing tools effectively?

Video marketing tools enable businesses to create engaging product videos, tutorials, and testimonials, enhancing the overall online shopping experience.

Q: What are the cost considerations when investing in ecommerce marketing tools?

Consideration factors include subscription costs, scalability, and potential additional fees for features or integrations, ensuring alignment with the budget and business goals.

The post 50 Ecommerce Marketing Tools to Boost Revenue in 2024 appeared first on Customers.ai.

Add to the fact, the average person receives 100-120 emails per day and you can see why people are hesitant to give you their email.

The thing is, for businesses, emails are a must. 

So, how do we capture email addresses? Specifically, how do we capture email addresses from our website?

The good news is there are quite a few ways. Come along as we dig into the why and how of capturing email addresses, explore benefits like list growth and remarketing, and show you how you can start capturing emails in as little as 90 seconds. 

• Why Capture Email Addresses?
• 5 Ways to Capture Email Addresses of Website Visitors
• Best Practices for Effective Email Capture
• Why Do You Need the Website Visitor ID X-Ray Pixel? 
• FAQs: How to Capture Email Addresses

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Why Capture Email Addresses?

Let’s look at a few recent email marketing statistics:

• 50% of people buy from marketing emails at least once per month (Salecycle)
• 59% of respondents say that marketing emails have influenced their purchases (Salecycle)
• 99% of email users check their inbox every day, with some checking 20 times a day (OptinMonster)
• For every $1 spent on email, you can expect a $40 return (Omnisend)

With these types of statistics, the question isn’t ‘Why capture email addresses’ but ‘Why aren’t you capturing email addresses?’. 

Email addresses are essential in marketing. From email marketing to remarketing campaigns to social media campaigns and customer loyalty programs, you need email addresses.

5 Ways to Capture Email Addresses of Website Visitors

Want to master the art of capturing email addresses? Here are a few ways you can seamlessly engage with your website visitors and build a thriving subscriber list. From well-timed popups to dedicated landing pages and innovative tools like the Customers.ai Website Visitor ID X-Ray pixel, these strategies will help you authentically connect with your audience.

1. Install the Customers.ai Website Visitor ID X-Ray Pixel

The Website Visitor ID X-Ray Pixel is specifically designed to capture the email addresses of those coming to your website. Not signed in users and not people who fill out a form and leave. The website visitor ID X-Ray pixel will capture emails, names, phone numbers, and more.

It’s also extremely simply to get started. To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

2. Utilize Pop-Up Forms or Ribbons

Pop-ups are a dynamic tool in your arsenal for capturing email addresses, and when used strategically, they can significantly boost engagement. Timed popups, appearing at just the right moment, can effectively capture attention without being intrusive, increasing the likelihood of visitor interaction. 

To maximize their impact, ensure your popups are visually appealing and non-intrusive by employing clear messaging, eye-catching design, and an easy-to-locate close button. This way, you create a positive user experience, making visitors more likely to share their email addresses willingly.

3. Create Custom Landing Pages

Dedicated landing pages play a pivotal role in your marketing strategy, providing a focused platform specifically designed for email capture. These pages serve as a virtual gateway, guiding visitors toward sharing their email addresses with purpose. 

When designing landing pages for optimal email capture, prioritize simplicity and clarity in your layout and messaging. 

Ensure that your call-to-action is prominent, compelling, and aligned with the value you offer, encouraging visitors to seamlessly become valuable additions to your subscriber list.

4. Gamify Your Site

Integrating games or contests into your website is a playful yet powerful strategy to enhance email capture. Engaging visitors with interactive elements not only makes the process enjoyable but also increases the likelihood of them willingly sharing their email addresses. 

Consider incorporating quizzes, spin-the-wheel games, profile summaries, or exclusive contests that offer value in exchange for contact information. 

By infusing an element of fun, gamification not only captures emails but also fosters a sense of excitement and connection, ultimately strengthening your relationship with your audience.

5. Integrate Social Media

Leverage platforms like Facebook, Instagram, and Twitter to create buzz and direct traffic to dedicated landing pages or email capture forms. 

For example, run a captivating contest on Instagram, prompting participants to enter with their email addresses. 

To optimize your social media campaigns for email capture, ensure your content aligns with the platform’s tone, utilize eye-catching visuals, and incorporate a clear call-to-action that entices followers to join your mailing list, download an asset, or make a purchase. 

To enhance your efforts, utilize retargeting through meta tags, re-engaging users who have visited your site but may not have subscribed. 

Engaging with your audience on social media becomes a seamless pathway to expanding your subscriber base.

To recap, here’s how you can capture the email addresses of your website visitors:

1. Install the Customers.ai Website Visitor ID X-Ray Pixel
2. Utilize Pop-Up Forms or Ribbons
3. Create Custom Landing Pages
4. Gamify Your Site
5. Integrate Social Media

Best Practices for Effective Email Capture

Mastering the art of email capture requires a strategic approach. Here are key best practices to ensure a seamless and successful process:

• Craft a Clear Value Proposition: Clearly communicate the benefits of subscribing to your email list. Whether it’s exclusive content, special discounts, or insider updates, a compelling value proposition motivates visitors to willingly share their email addresses.

• Prioritize User-Friendly Design: Ensure your email capture forms and landing pages are user-friendly and accessible across devices. A responsive design not only enhances the user experience but also boosts the likelihood of successful email submissions.

• Minimize Form Fields: Simplify the email capture process by minimizing the number of required form fields. Requesting only essential information reduces friction, making it more likely for visitors to complete the form and join your subscriber list.

• Utilize A/B Testing: Implement A/B testing to refine your email capture strategy. Experiment with different headlines, visuals, and call-to-action buttons to identify the most effective elements that resonate with your audience, optimizing your conversion rates over time.

• Utilize Email Capture Technology: Leverage advanced email capture technology to streamline the process and enhance user engagement. Implement features like smart targeting, exit-intent popups, and behavior-triggered forms to effectively capture email addresses while providing a tailored and non-disruptive user experience.

Why Do You Need the Website Visitor ID X-Ray Pixel? 

Wondering how the Customers.ai Website Visitor ID X-Ray pixel can benefit your business? Let’s look at three of the biggest perks.

1. Boost Conversion Rates

As a marketer, you spend tons of time developing and testing paid and organic offers. But your conversion rate likely averages around 2-4%—not what we’d consider amazing results.

Let’s do the math. If a typical offer converts just 2% of your website visitors, that cancels out 98% of visitors.

In most cases you’ll never even know who they are, even though they’ve clicked on your offer, checked out your website, and shown interest in your business.

What if you design a top-tier offer that way outperforms average results? For example, say you go bananas with A/B tests and launch one of the highest converting landing pages ever.

Not so fast. Even the top 1% of landing pages have a conversion rate of about 10%. That’s 5x the industry average.

When you add the X-Ray pixel to the equation, the math totally changes. This tool can identify about 15% of your anonymous website traffic and deliver the contact information you need for follow-ups.

We think of X-Ray as a catapult for your conversion rate. It generates a massive uplift, skyrocketing conversion rates closer to 15%.

A lot of marketers get excited about 6% lift. But X-Ray can 7x your conversion rate (even if your offer is only mediocre).

2. Engage Interested Leads

When you’re used to a 2-4% conversion rate, you become accustomed to a lot of prospects entering your sales funnel—but very few making it all the way to the bottom of the funnel.

If you’re focusing your efforts solely on prospects who filled out your lead form, you’re ignoring the other 96-98% of visitors. That means you’re doing your business a disservice.

With X-Ray, landing page visits don’t have to be your main opportunity for lead generation. Instead, you can stop neglecting the potential leads who didn’t fill out your form—and start running more complete marketing campaigns.

Think of X-Ray as a method for harvesting low-hanging fruit. The prospects it captures are already engaged and therefore more likely to convert than targeted cold outreach.

We designed this list building tool so you can engage interested leads, keep your business top of mind, and add a critical input channel for your sales outreach. That way you can efficiently guide prospects through their customer journey.

3. Improve Return on Ad Spend (ROAS)

Have you noticed alarmingly high cost per click (CPC) metrics and low ROAS from your Facebook and Google ads? Depending on your industry, the average CPC for paid social and pay-per-click (PPC) ads can easily top $100.

If those averages are compromising your results, X-Ray can help slash your lead acquisition costs—without the drawbacks of remarketing.

Remarketing doesn’t offer much transparency for advertisers, and ad prices have gone up 25% a quarter for the last 15 years. Plus remarketing never provides individual contact information. Instead, everyone on your remarketing list is anonymous until they convert.

On the flip side, X-Ray delivers contact info so you can follow up with prospects on a much more affordable channel. Since you can easily track email activity, you can identify unicorn leads and make your efforts count.

Discover How to Capture Email Addresses From Website Visitors and Skyrocket Conversion Rates

Capturing email addresses is no easy feat but with some of the tips we provided and the Website Visitor ID X-Ray pixel, you can start capturing opportunities you would have otherwise missed.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

FAQs: How to Capture Email Addresses

Q: What are the methods to capture email addresses from website visitors?

There are various methods, including using signup forms, pop-ups, lead magnets, and interactive content. Employing these on strategic pages can effectively capture email addresses.

Q: Are pop-ups effective for capturing email addresses, or do they annoy visitors?

Pop-ups can be effective when used strategically. Employ exit-intent pop-ups or delayed pop-ups to avoid annoying visitors, and offer value in exchange for their email address.

Q. What is a lead magnet, and how can it help in email capture?

A lead magnet is a valuable offer, such as an ebook or discount, given in exchange for an email address. It entices visitors to share their contact information.

Q: How can I create compelling signup forms for email capture?

Design simple and visually appealing forms. Ask for minimal information, provide clear value propositions, and ensure they are mobile-friendly for a better user experience.

Q: What role does content play in capturing email addresses?

High-quality and relevant content attracts visitors. Using content upgrades, like exclusive guides or bonus materials, encourages users to subscribe and receive additional valuable content.

Q: Are there tools specifically designed for capturing email addresses?

Yes, many tools like opt-in form builders, exit-intent pop-up tools, and CRM systems are available. Examples include OptinMonster, Mailchimp, and Customers.ai.

Q: How can social media be leveraged to capture email addresses?

Promote exclusive offers on social media, direct followers to dedicated landing pages with signup forms, and run contests or giveaways that require email entry.

Q: What is the significance of A/B testing in optimizing email capture strategies?

A/B testing helps analyze the performance of different strategies. Test variations of pop-ups, forms, and incentives to identify the most effective elements for your audience.

Q: How can I ensure compliance with privacy regulations when collecting email addresses?

Clearly communicate your privacy policy, use GDPR-compliant tools, and ensure users have the option to opt-in. Obtain explicit consent before sending marketing emails.

Q: Can gamification be used to encourage email signups?

Yes, incorporating gamified elements like spin-to-win wheels or quizzes can make the signup process enjoyable, increasing the likelihood of capturing email addresses.

Q: What are the best practices for creating an enticing call-to-action (CTA) for email capture?

Craft clear and action-oriented CTAs. Use compelling language, highlight benefits, and create a sense of urgency to motivate visitors to share their email addresses.

Q: How often should I update or change my email capture strategies?

Regularly assess the performance of your strategies. If you notice a decline in conversion rates, consider updating your approach and staying abreast of industry trends.

Q: What metrics should I monitor to gauge the success of my email capture efforts?

Track metrics like conversion rates, bounce rates, and the growth of your email list. Analyzing these metrics provides insights into the effectiveness of your strategies.

Q: How can I encourage visitors to share their email addresses without appearing too pushy?

Provide value first. Offer valuable content, exclusive access, or discounts. Use polite language and ensure your email capture methods enhance, rather than disrupt, the user experience.

Q: What role does personalization play in improving email capture rates?

Personalization can significantly enhance capture rates. Tailor your messages and forms based on user behavior, preferences, or demographics to create a more engaging and relevant experience.

Q: How can I use incentives effectively to encourage email signups?

Offer incentives that align with your audience’s interests, such as exclusive content, early access, or limited-time discounts. Clearly communicate the value of the incentive to increase conversions.

Q: Are there creative ways to integrate email capture into my website beyond traditional forms?

Yes, consider using interactive content like quizzes, polls, or surveys that require email entry. This engages visitors and makes the email capture process more interactive and enjoyable.

Q: What strategies can I implement to re-engage users who visited but didn’t sign up?

Implement retargeting campaigns through platforms like Facebook or Google Ads. Show ads featuring compelling offers or reminders to encourage visitors to return and sign up.

Q: How can I prevent my emails from being marked as spam by subscribers?

Use a double opt-in process, provide valuable content, and maintain a consistent sending schedule. Additionally, include a clear unsubscribe option, and avoid using misleading subject lines or excessive promotional language.

The post How to Capture Email Addresses From Your Website Visitors appeared first on Customers.ai.

Why a new name? And why now? 

Our Start

When I started MobileMonkey five years ago, the original idea was to help B2C businesses use chat automations to find customers. 

At the time, we felt like we were on the cutting edge. Facebook Messenger was adding hundreds of millions users who were sending billions of messages a day. 

And Messenger marketing automation worked great for a while. But Meta was calling the shots on what we could offer our customers and they could kill our popular features at any time. It limited the extent of innovations we could create which limited the size and scope of the business we could build.

On top of that, the Messenger chat automation space was intensely competitive.

It was a tough position to be in. Still, we worked for three years to carve out a space. 

We were proud of what we built and we still are. But it wasn’t enough for a sustainable business.

Our Pivot

We needed more control over our own destiny. We had to, as business people love to say, pivot. 

B2C businesses weren’t getting enough help finding customers. I saw this first at Wordstream and then at MobileMonkey. The tools seem to be getting worse and more expensive. Our customers needed a scalable and cost-effective solution. 

Then it hit me: sales outreach automation!

We had been scaling our own targeted outbound marketing programs, stitching together an outbound marketing stack with what was available.

We learned a lot about what does and doesn’t work regarding deliverability, engagement, and conversion.

And we realized there wasn’t a great solution that provided the tools, features and data in one platform.

A sales outreach automation and data platform was where we could provide the most value.

So we got to work. 

Our Future

Today, we have a product that combines smart and intuitive sales outreach automations, the best consumer targeting data available, and the revolutionary power of AI. 

The product was a hit, an overnight success (years in the making). Since then, we’ve helped thousands of businesses find millions of customers. It’s been thrilling.

But it didn’t really seem like the type of thing a company called MobileMonkey would be doing. What did that have to do with mobile? What did it have to do with a monkey? 

That which we call a rose by any other name would smell as sweet but a company providing B2C sales outreach solutions with the name MobileMonkey just confused people.

And so: Customers.ai was born! Now, that’s a fitting name for a company that helps B2C companies find their customers in the most scalable, cost-effective way, outperforming digital advertising by 100x. (If I do say so myself). 

The new name reflects both the work we’re proudest of and the exciting road ahead. We hope you’ll join us – as customer or observer – on this journey. 

Be a Unicorn in a Sea of Donkeys! 

The post MobileMonkey Is Now Customers.ai! appeared first on Customers.ai.

ICONIQ Capital is the family office of tech giants Mark Zuckerberg, Sheryl Sandberg, and Jack Dorsey, and has made many notable investments in top companies such as Airbnb, Dropbox, and Instacart. G2, on the other hand, is a leading platform for business software and services reviews, providing insights and recommendations for companies to improve their business operations.

The recognition of Customers.ai was part of ICONIQ Capital’s 2023 Growth Report, which you can read in full here. Additionally, G2 has also released an official press release on the report, which you can read here.

Customers.ai was recognized among the top go-to-market tools of 2022 (Figure A), along with tools like Apollo, Attentive, and GMass. This recognition was based on the ease of use of implementation, strong integrations with supporting products, immediate ROI, strong support team and continuous product enhancements.

1. Customers.ai
2. Apollo
3. Attentive
4. GMass
5. …

Additionally, Customers.ai was listed among the 20 fastest growing tools of 2022 (Figure B), along with companies such as Salesforce, Hubspot, Zoom, ActiveCampaign, Outreach, Calendly, and Zoominfo. This recognition was based on metrics such as virality, adoption, user experience, and net promoter score, as well as ease of setup and ease of use reported by users.

1. Customers.ai
2. Salesforce
3. Hubspot
4. Zoom
5. ActiveCampaign
6. Outreach
7. Calendly
8. Zoominfo
9. …

The recognition of Customers.ai as a fast-growing and go-to-market tool is a testament to our focus on product-led growth. As a revenue enablement tool, our mission is to provide our customers with the best user experience possible, which in turn drives bottom-up growth and enables our customers to succeed.

In conclusion, I am proud to be part of this great achievement for Customers.ai and I would like to thank our customers for their support and trust in our product. We will continue to strive to provide the best sales outreach and data solutions for mid-market B2C companies and we look forward to serving you in the future.

The post Customers.ai Recognized as a Fastest-Growing Go-To-Market Tool in ICONIQ Capital 2023 ‘Essential Tech Stack’ Report appeared first on Customers.ai.

Are you one of the 10 million businesses using Mailchimp for your email marketing?

Email capture and growing your list just got even easier with a native Mailchimp integration in Customers.ai! But, always remember to clean your email list with any of the best email checker before sending any emails.

Today, I’m going to show you how to automatically grow your email list using your Customers.ai automation in two steps.

I got an email the other day asking about this:

It’s a great question. Using a website form to collect emails usually results in a conversion rate between 1% and 10%, and the average website conversion rate is 4%.

If you think this is the best you can do with your marketing automation tools, you’re living in donkey denial land.

Instead, use chat automation to capture emails and see your email capture conversion rate increase to as high as the unicorn flies: 100% of impressions!

Mailchimp users can use the new native Mailchimp integration in Customers.ai to send email addresses you collect in your Instagram, SMS, web chat and Facebook Messenger got to Mailchimp instantly. Every other email platform under the sun? Zapier’s got your back.

• Step 1: Build an Automation Sequence that Collects an Email Address
• Step 2: Automatically Send the Email Address to Your Email Marketing Platform
  1. Option 1: Use a native Mailchimp integration to send emails to Mailchimp instantly
  2. Option 2: Use a Zapier integration to connect emails to your email marketing platform instantly — Constant Contact, iContact, AWeber or another email platform

Bonus Step 3: Send Traffic to This Automated Funnel!

Experience the email capture automation we create in this tutorial for yourself.

Step 1: Build the Automated Sequence that Collects an Email Address

First up, you’ll need to create the automated messaging sequence that you’ll use to collect email addresses from your audience.

Start by requesting your free Customers.ai trial if you haven’t already.

You can learn the basics of how to build a bot for business in this guide. Or jump straight ahead to the advanced automation integrations below…

In Customers.ai, go to Chatbots > Dialogues from the left menu.

What is a chatbot dialogue? A self-contained unit of chatbot conversation.

You’ll have to decide if you want to create a new folder for this chatbot lead capture funnel, or build this chatbot dialogue within an existing folder in your account.

Let’s create a new folder for the sake of clarity:

We’ll call it “Email Capture Demo”. Once you’ve set up the Folder, select “Add Dialogue” and give your new email collecting bot dialogue a descriptive name:

Add widgets with text, images, GIFs and interactive questions to ensure that your automated sequence is engaging and captures the email.

Stay on-brand with messaging personality, such as an animated GIF. We follow it up with a text widget that introduces myself to the new contact and to set expectations and options for the conversation:

We use a quick question widget to give users a single option for continuing the conversation.

Next, we create the money dialogue that will collect emails”.

You have two options for content widgets that automatically collect emails: a quick question widget or a form widget.

What’s the difference?

The quick question widget will ask one question while that interactive chat form lets you ask multiple questions in a row.

Let’s use the form widget.

Fill it out with some catchy copy, and then select EMAIL as the user’s input type and the “EMAIL” attribute to save the input value to the user’s lead profile:

Using the email input type is crucial.

When you use email as input type, Customers.ai will validate that the user’s data input is an email address.

If the user is chatting with you in Facebook, Facebook will auto-populate a button for the user to tap with the email address connected to their Facebook account. Automatically providing the user with an easy-to-tap button with their email address reduces the friction associated with lead capture and helps to increase your conversion rate.

Here’s what this looks like in a user’s Messenger app. Note the clickable email:

The power of a Facebook or Instagram messaging automation makes it super easy to collect email addresses.

Once they send their email to you, Customers.ai will automatically save it to their contact record.

Now you’re collecting emails and saving those emails to your customer profiles.

Next let’s set up the automation to instantly send every collected email address to your email marketing platform.

Step 2: Connect Customers.ai Lead Data to Your Email Marketing Platform

With Customers.ai you can automate everything to ensure you don’t manually copy/paste each new contact into your email platform.

Option 1: Use a native Mailchimp integration to send emails to Mailchimp instantly

Go to Integrations in the MobieMonkey nav and click “Mailchimp Integration” in the Native Integrations.

You’ll be asked to log in to MailChimp and authorize Customers.ai to connect to your Mailchimp account.

Click “Add New Connection”:

You’ll set up the Mailchimp trigger as an email attribute and a trigger attribute. In the Connection Settings choose the Mailchimp audience and an attribute that will act as the cue to Customers.ai to send the contact’s email to Mailchimp.

The next step is to set up email contact fields to send from Customers.ai to Mailchimp.

Et voila! Now whenever someone fires the trigger attribute, the email attribute and other Customers.ai attributes you set up will send to Mailchimp.

Option 2: Use a Zapier integration to connect emails to your email marketing platform

A flexible way to integrate Customers.ai to your other business platforms is using Zapier.

Zapier is an automation platform that makes it easy to connect all of the apps you use on a daily basis.

So for instance, if you use iContact or AWeber to send out email campaigns, you can connect Customers.ai and another marketing system for maximum monkey power using Zapier.

We’re going to use Mailchimp in this walk-through but you can replace Mailchimp with any email marketing platform.

Helpful resource: Getting Started with Customers.ai + Zapier Chatbot Integrations

To do this you’ll need a Zapier account.

A Zapier connection has two parts — the trigger and the action.

Start by going to Customers.ai > Marketing Automations > Zapier. You’ll see a list of beautiful Zapier integration formulas waiting for you (and if you don’t see your platform, you can always create your own).

Here’s the zap we need:

If this is your first time connecting Customers.ai to Zapier, you’ll need to use the API key provided above to connect your Customers.ai account.

Go ahead and head over to the advanced editor next:

Now you’ll have the option to assign a custom name to this Zap:

And choose the trigger event “Connection Widget Reached.” Hit continue.

Time to create the name of the Zap connection widget you’ll add to your automated dialogue:

Moving on to the action portion of the Zap, Mailchimp is already the action app because that’s the formula we started with in Customers.ai.

After you hook up your Mailchimp account, you’ll have your choice of attributes in your Customers.ai customer profiles to choose from. Pick EMAIL from the attributes selector:

Turn on the Zap — now we’re cooking!

And finish up the connection by going to your automated dialogue and adding the Zapier connection you named above to the right point in the conversation funnel.

Add the Zap Connection widget into your chatbot convo and then choose your named Zap from the drop-down:

Now go ahead and test the dialogue to see your email capture automated sequence in action. You should end up subscribed to the Mailchimp list you connected to your bot with Zapier.

Your email subscribers are now automatically pulled from Customers.ai and sent to Mailchimp, which means you can start sending those emails immediately.

You can also use this for other popular email marketing automation software like Constant Contact, iContact, and Awebber.

Bonus Step 3: Get Traffic to This Chatbot Funnel

Now it’s time to start pushing traffic the chatbot funnel you created in step one so your automation can work to maximum capacity.

If you don’t have anyone engaging with your chatbot, you’ll never be able to collect or send those emails. So let’s briefly overview three of the top ways to do that:

Messenger ads, drip campaigns, and links to Messenger.

Option 1: Use Messenger Ads to convert targeted Facebook ad audiences into captured emails.

To use a Messenger Ad, you’ll need to start in Customers.ai. Go to the Messenger Ads tool and create a new ad.

Give it a name to make sure you remember its purpose and select the chatbot Page that starts your Messenger interaction.

Start by selecting the Messages option when you create a new ad:

Then you’ll fill out the standard ad set up like audience, budget, and period. 

The automation is activated when you go to Customers.ai and create a new Facebook Messenger ad:

Then automatically sync this chatbot autoresponder to your Facebook ad:

Running Facebook ads that send the targeted audience to your automated sequence that is set up to collect emails is a unicorn email list building tactic.

Option 2: Use your website chat to collect emails from website visitors that chat with your bot.

You know how you can use your automated sequence as your website chat using the website chat widget?

Well why not ask your website visitors chatting with your bot for their email address?

Better yet, did you know Customers.ai has a chatbot template that does just that?

From Templates > View templates library you’ll find the “1-minute Lead Gen Bot” template:

This simple bot template asks anyone it talks to for these simple things:

• Email address
• Phone number
• What they want help with

When you embed this chatbot on your site, and take the extra steps from this tutorial to automatically send this lead data to Mailchimp, Constant Contact, iContact, AWeber or your email platform, you’re working with a unicorn of list building.

Options 3, 4, 5 and More!

Customers.ai’s sales outreach automation platform features dozens of ways you can send traffic to your automation with creative entry points and strategies.

Helpful guide: 12 Magnetic Ways to Generate Leads with Your Facebook Bot

Use these methods to keep building your email subscriber list with powerful automation optimization.

Important Next Steps

Don’t stop winning with the email game. Take your sales automation skills to the next level with these free tools and guides from Customers.ai:

• Get started with Customers.ai for free! That’s zero, nada, nothing. It’s the best deal of your life.
• Stay in the loop on cool new developments or other helpful bits of info with Customers.ai marketing updates.
• Join the community of 30K and growing chat automation enthusiasts and get the support of marketers growing leads with Customers.ai!

The post How to Capture 10X Emails with Automation That Send Email Opt-ins to Mailchimp, Constant Contact, iContact or AWeber with Seamless Integration appeared first on Customers.ai.

The average person spends 2 hours and 22 minutes a day on social media and messaging apps, according to the GlobalWebIndex. So the opportunity is there, it’s just a matter of whether or not you have the firepower to capture consumer attention.

Finding the right balance between quality, automation, and affordability is a challenge. Additionally, new tools pop-up all the time, and it’s hard to tell whether or not you’re choosing the absolute best software for your business.

So, we put together a list of 19 social media marketing tools that we know from experience will get you to the next level.

1. New Instagram chat automation tools.
2. Performance Marketing Tools for Facebook Ads
3. Automate Likes and Shares of Your Social Media Posts
4. Evergreen Content Scheduler
5. Live Stream Video on Social Media
6. Automated Lead Generation on Social Media
7. Tools to Build and Segment Your Audience
8. Create Images for Each Social Media Channel
9. Link Building and Link Tracking Software
10. Social Media Monitoring and Analytics
11. The Best Facebook Messenger Chatbot
12. Instagram and TikTok Analytics
13. Social Media Automation and Data Extraction
14. Tools for Media and Brand Monitoring
15. Social Media Content Performance and Insights
16. Tools for Digital Advertising
17. Increase the Sharing of Your Content
18. Social Media Content Curation
19. Mass Messaging on Social Media

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

Get The X-Ray Pixel

#1. Social Media Marketing Tools: First Official Instagram Chatbot

The #1 secret weapon on social media in 2021 is the new suite of Instagram DM auto-reply tools by Customers.ai.

In fact, Customers.ai’s new tools for Instagram, which just dropped in February 2021, make the top of our list because there’s never been a chatbot that’s 100% Instagram-approved.

As far as using a chatbot to get instagram followers goes, Customers.ai is atop the leaderboard because there’s only one way to get the ‘right’ followers on Instagram: Organic engagement.

Not only will Customers.ai’s Instagram tools get you more of the followers that you actually want, Customers.ai has Instagram tools that allow marketers to:

• Finally! Manage your DMs like a pro with multi-user inbox management tools.
• Instantly reply to comments on your posts.
• Turn Instagram traffic into website traffic.
• Run a contest or do a giveaway on Instagram that incentivizes comments, shares, and mentions of your brand by your followers using auto-reply tools. 
• Automatically engage with the people who share your content in Instagram Stories.

Customers.ai Founder, Larry Kim, who is has been an influencer in the digital marketing space for over a decade now, can’t believe what he’s seeing: 

“It’s crazy, we have accounts that are doing nearly 100,000 messages per week and they are growing by tens of thousands more followers than normal!”

Larry Kim, Founder, Customers.ai

The results of using Larry’s own software has convinced him that Instagram is the place to be for influencers in 2021.

Want to start using Instagram Tools right away? To get started with Instagram bot automation tools, here’s what to do:

Get early access to Instagram messaging tools.

#2. Social Media Marketing Tools for Facebook Messenger Ads

Customers.ai is a multi-channel chatbot platform that enables companies to proactively engage with audiences via web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.

One of the many social media marketing tools available on the platform is built specifically for Facebook Messenger ads.

Facebook Messenger ads are an opportunity that savvy digital marketers are taking advantage of in 2020. 

And that’s because Facebook Messenger ads are different than regular Facebook ads. Most importantly, Messenger ads perform better than normal Facebook ads because they start a more engaging conversation with chatbots.

A couple of types of Facebook Messenger ads exist. There’s an ad viewed on any Facebook property that directs traffic to Messenger. And then there’s sponsored content that’s native in Messenger.

Another cool thing about Facebook Messenger ad experiences is that they can take place across the Facebook family of apps, including the Facebook newsfeed, Instagram newsfeed, Facebook and Instagram Stories, Marketplace, Messenger, and others.

And Facebook Messenger ads differ from your average Facebook ad because they always lead to a conversational experience between your business the prospect.

Here are the top 4 reasons to use Facebook Messenger ads:

• Messenger ads outperform other ads by 2X-10X
• Instant lead and data capture
• More features available for personalization
• Automated lead qualification and follow-ups with chatbots

Check out the top 7 Facebook ad hacks of all time to get some more ideas!

#3. Social Media Marketing Tools for Increasing Social Sharing

Quuu has delivered the social media world a few unique tools over the past few years. Its newest tool is called Pods, and Pods is also pretty cool. 

Then new Pods tool allows you to automate social media sharing of content between your accounts and your friends, colleagues, and business partners accounts.

Some of the problems with tools that automate the process of getting more social shares is that the shares aren’t authentic, social media platforms catch up and ban those practices, and they usually involve fake user profiles.

Pods are a more authentic way to boost your content’s reach and engagement on social media. And the best part is that it’s still completely automated.

#4. Social Media Marketing Tools for Evergreen Content Scheduler

MeetEdgar is a content recycler that can be used to automate the sharing of all your evergreen content across Facebook, LinkedIn, Twitter, and Instagram.

The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.

Unlike other content schedulers such as Hootsuite and Buffer, you can load up MeetEdgar with all of your most important content once, and then have that evergreen content shared over and over again according to a schedule that you can edit. This ensures that consumers are more likely to see your highest converting content.

You can use MeetEdgar across your social channels to do the following:

• Promote your best content, on repeat.
• Save time scheduling the same content over and over again.
• Auto-generate and test variations of posts linking to the same content.
• Schedule posts however many times per day you want your content posted to each channel.

#5. Social Media Marketing Tools for Live Streaming Video

Streamlabs has tools and software allowing live streamers to engage with viewers, monetize their broadcasts, and grow their channels.

With Streamlabs you get one simple app with everything you need to live stream in seconds.

Streamlabs has both free themes and hundreds more paid-for themes that will make you look professional when you stream.

A Streamlabs mobile app is available on iOS and Android that makes mobile streaming easy.

Furthermore, Streamlabs has developed over two dozen customization tools designed to create a better streaming experience for the viewer and streamer.

Lastly, Streamlabs has multiple apps you can connect which give you more control, automation, analytics, and new ways to interact with viewers.

#6. Social Media Marketing Tools for Lead Generation

Adding Customers.ai to your social media marketing tools is guaranteed to generate tons of quality leads, and fast.

In fact, 48% of customers would rather connect with a business using web chat than they would email, phone, or any other means.

Take a look at this example of how you can add Customers.ai to your digital marketing tools to generate and qualify leads.

Here are some other great web chat examples you can get started with today to generate leads using Customers.ai:

• Proactive live chat
• Build a chatbot for sales
• Run click-to-Messenger ads on Facebook
• Set up Facebook autoresponders on all your posts
• Run chatbot drip marketing campaigns on your website, SMS text messaging, and multiple web chat apps
• Run a giveaway or contest on Facebook
• Boost your social media posts and other content

#7. Social Media Marketing Tools for Audience Segmentation 

Audiense is a great tool to both build a relevant social media following, identify valuable audiences, and gain target customer insights. 

In the past, I’ve used Audiense to target the best audiences on Twitter, auto-follow those people, and receive follow backs. Since then, Audiense has really stepped up their technology and can deliver even deeper insights with more actionable tools across multiple social media platforms. 

Audiense has two products: Audiense Insights, and Audiense Connect. 

With Audiense Insights, you can identify and understand any audience, combine numerous filter options when you create a report, and build highly personalized audience segments.

As for Audiense Connect, this is the tool I was referring to earlier. Audiense Connect is a Twitter marketing platform where you can create your own Twitter bot and engage with subscribers and/or customers via Twitter using Direct Messages automatically:

• Manage subscribers with opt-ins included in the chatbot.
• Create multiple topics to target your communications.
• Create conversation trees to customize your interactions.

#8. Social Media Marketing Tools for Creating Images

Canva is a social media marketing tool that you can use to quickly create graphics, presentations, posters, and other visual content. 

The visual content creator integrates millions of images, fonts, templates, and illustrations for marketers with little to no design skills to build professional-looking images.

Canva has pre-built templates for all of your favorite social media channels including:

• Facebook
• Instagram
• YouTube
• Twitter
• WhatsApp
• Pinterest
• Snapchat
• Twitch
• LinkedIn

#9. Social Media Marketing Tools for Link Building & Link Tracking

Rebrandly provides the easiest way to create, measure, and manage short URLs with a custom domain name. 

Think of Bitly, but with superior analytics, more tools, additional customization, and less expensive. It’s a no-brainer to choose Rebrandly over Bitly, in my humble opinion. 

Dozens of domain name TLDs (top-level domains) are available at just $2 for the first year of registration. 

Some of the choices available for your short links are:  .FYI .COOL .GURU .COMPANY .EXPERT .MONEY .LINK .CLICK .STYLE .WORKS and many more.

The best part about Rebrandly is being able to tie your brand to your short links, for example, instead of bit.ly/1213546851615464, you can create a link that people will actually want to click, such as Customers.ai.cool/social-media-tools.

Use Rebrandly to track everything happening with your links around the internet, quickly build UTM parameters with their Chrome Extension, and get deeper insights into the content that’s driving you the best web traffic.

Join Today’s Webinar with Larry Kim!

Or Register for the Free Replay

Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

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#10. Social Media Marketing Tools for Monitoring and Analytics

Agorapulse is an all-in-one dashboard for social media management that simplifies the understanding of social media metrics.

You can use AgoraPulse to gain audience insights at-a-glance and take advantage of otherwise missed opportunities with full monitoring and engagement tools for social media.

AgoraPulse has lots of options to build a pipeline for your content calendar. Additionally, you can store unlimited posts tied to particular themes, and queue them up for publishing.

Reporting and analytics is what AgoraPulse does best. It’s easy to export reports with key metrics and analysis on engagement and growth, and content reports let you identify posts that achieve the best reach, engagement, and clicks for any given period.

Lastly, you can use AgoraPulse to show your marketing team’s impact on conversions and revenue, as well as encourage more positive engagement with your ads across social channels.

#11. Social Media Marketing Tools for Facebook Messenger

More than 1.5 billion people actively use Facebook Messenger chat. However, less than 1% of businesses are engaging with their audience on this channel.

Therefore, Messenger presents an opportunity to engage with consumers on an untapped and highly engaging marketing channel.

Even better, Messenger is trending because it’s compatible with another proven marketing strategy – chatbots.

Customers.ai Facebook Messenger chatbots allow you to proactively engage with your audience via automation such as:

• Chat blasting – just like email, but for chat
• One-time notifications – invite users to get updates and promotional messages
• Drip campaigns – sequenced messages across Facebook, SMS, and web chat
• Facebook post autoresponders – capture leads and subscribers from organic Facebook posts

Best of all, all the Messenger contacts you capture from your Facebook marketing tactics can then be added to your other Customers.ai marketing channels. This includes SMS text messaging, native live chat for your website, and other web chat apps like Instagram and WhatsApp.

That way, if they visit your website, you’ll be able to view that data, send automated and targeted messages based on your previous interaction, and opt them into other campaigns. And you can do this all from one chat inbox, on one platform.

Learn how create a Facebook Messenger funnel that drives conversion here.

#12. Social Media Marketing Tools for Instagram and TikTok Analytics

For how popular Instagram and TikTok have become, there aren’t as many digital marketing tools that are compatible with these platforms. And that’s especially true for TikTok.

Analisa.io is an AI-powered platform that provides Instagram analytics and TikTok analytics for any public Profile, Hashtag, or Followers. 

You can use Analisa.io to get campaign reports and follower demographics. The platform also has tools for:

• Follower authenticity
• Content engagement
• Historical data
• Hashtag analytics
• Tagged relationships
• Influencer mapping
• Competitive analytics

#13. Social Media Marketing Tools for Automation and Data Extraction

With all the growth hacking strategies that have popped up over the last handful of years, one marketing automation tool for social media emerged as my favorite. And that’s Phantombuster.

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Each tool in Phantombuster can be used individually or combined with others to create full workflows. 

For example, you can automate lead generation on LinkedIn, get noticed by Instagram users, hire developers from GitHub, get followed by your competitor’s Twitter followers, or get the Instagram accounts of all the restaurants in a neighborhood.

Use Phantombuster on your social media channels to automate the following:

• Lead generation
• Audience building
• Increasing social reach and engagement

#14. Social Media Marketing Tools for Brand Reputation

What are people saying about your brand and your competitors online?

Brand24 is a tool you can use for media monitoring, tracking your competition, and online reputation management. In addition to social media, Brand24 will show you mentions of your brand across news, blogs, videos, forums, reviews, and more. 

Use Brand24 to:

• Protect your online reputation with automated sentiment analysis and instant notifications.
• Improve customer satisfaction by getting to know your audience better and engage them online.
• Measure your marketing and PR efforts with automated reports and tracking important metrics.
• Track various hashtags and find influencers with important hashtag metrics and measuring the number of mentions with a hashtag.

#15. Social Media Marketing Tools for Content Insights

Digital marketers use BuzzSumo to reveal what content works and what content doesn’t perform across social media.

You can use BuzzSumo to get fresh content ideas and spend your time creating content that you know is going to perform well once it’s released into the wild.

The BuzzSumo platform has four key components:

• Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
• Research tools analyze billions of data points to sharpen your marketing strategy.
• Influencer tools help you identify influential people to power-up your brand or campaign.
• Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.

#16. Social Media Marketing Tools for Digital Advertising

Performance markers need to manage hundreds or even thousands of ads and ad variations. That’s why a tool like AdEspresso can be a particularly useful addition to your social media marketing tools.

Whether you’re a freelancer, a performance marketing manager, or a marketing agency, AdEspresso has a solid combination of marketing automation tools designed that will save you time and generate more leads.

Using AdEspresso, you can quickly create and analyze all your social media ad campaigns for Facebook, Instagram, and Google, all from one platform.

And if you’re an agency, AdEspresso’s ability to simplify the onboarding of new clients using its Onboarding Requests feature is an awesome addition to your marketing agency tools. All you need is to have your clients provide access to their pages and ad accounts.

Running lots of Facebook ads? Check out these 19 powerful Facebook advertising tools to give your campaigns an immediate boost!

#17. Social Media Marketing Tools to Increase Shares of Your Content

AddThis is known for its simple drag-and-drop share buttons. 

You’ll commonly see them on the side of websites and blog posts. For example, in the image below you’ll see the share buttons on the left-hand side of the AddThis homepage.

AddThis also offers a full suite of web tools like list builders, link promotion, and recommended posts.

You can use AddThis to:

• Make content easily shareable with their drag-and-drop share buttons.
• Build your audience with follow buttons.
• Increase traffic by promoting your links and creating enticing calls to action.
• Grow your user base by connecting your email backend and collecting email addresses.

#18. Social Media Marketing Tools for Content Curation

Feedly has emerged as one of the best content curation platforms on the web. Some of their top competitors are Flipboard, BuzzSumo, and Pocket.

With Feedly, you can do a few additional things that set it apart from the competition.

Feedly can be used to organize sources that are relevant to your brand and want to share with your audience. Additionally, Feedly uses AI to read your feeds and prioritize topics, events, and trends that matter to you.

For marketers, use Feedly to: 

• Follow all your important sources, Google keyword alerts, and industry trends in one place.
• Research, annotate and save the most important articles as a team.
• Share your insights through team newsletters, social media, and API to automate workflows with IFTTT and Zapier.  

#19. Social Media Marketing Tools for Brands and Agencies

Vista Social is an all-in-one social media management platform for brands and agencies.

Key features include:

• Scheduling: schedule content across your social network such as Facebook, Instagram, LinkedIn, Pinterest, Reddit, Tiktok, Twitter and YouTube.
• Analytics: create beautiful and insightful reports and share them with your team or clients.
• Engagement: easily view and manage all conversations across your social media platforms with a universal Inbox.
• Listening: easily spot and identify trends and important conversations.* Review management: stay on top of your reviews and don’t let important feedback go unnoticed.

Vista Social offers a Free account as a well as a Pro account with flat pricing of $3/month per connected profile with unlimited free users.

#20. Social Media Marketing Tools for Mass Messaging

Customers.ai is an omnichannel chatbot marketing platform that instantly connects customers and prospects to brands through live chat, SMS text messaging, Facebook Messenger, Instagram, and other popular messaging apps, all from one platform.

Customers.ai’s drip campaign features for web chat, SMS, Facebook Messenger, and other popular platforms allow you to set up a sequence of messages delivered at specified intervals.

Additionally, just like mass email marketing, Customers.ai has an automated method of sending mass messages to your audience.

Check out its Facebook Messenger Chat Blaster feature, as well as its SMS Blaster to see what we mean.

Additionally, you can use Customers.ai to chat blast your Instagram followers

Customers.ai is a great way to grow your contact list and generate leads on social media. And one of its best features, autoresponders, can turn consumers that comment on your social posts into leads.

The platform is fully integrated with a Facebook Comment Guard feature that allows you to automatically add contacts to your Messenger contact list each time someone comments on your post. All you need to do is to install the comment guard on your Facebook post.

Learn how to build a chatbot for Facebook Messenger in just 5 minutes.

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Important next steps

Looking for even more marketing tools?

Check out our list of the best free marketing software, best digital marketing tools for marketing agencies, marketing automation tools, and trending digital marketing tools you can’t ignore in 2020.

• Get started with SMS marketing campaigns by building a free Customers.ai OmniChat chatbot. Get Customers.ai for free today.
• Talk and learn about chatbots with other enthusiasts. Join Customers.ai Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

See all the tools in Customers.ai’s multi-channel chatbot platform by getting started with Customers.ai for free.

The post 20 Absolute Best Social Media Marketing Tools in 2021 appeared first on Customers.ai.

For small businesses, their tech stack is among the top 5 most cited success factors by entrepreneurs in 2020. And if you don’t want to be part of the 80% of companies that fail within 18 months, choose the tools that will give you a competitive edge.

You’re not going to succeed unless you have the right tools, but you also don’t want to stretch your budget with tools you don’t need. With that in mind, our team (which includes multiple serial entrepreneurs) concurs that this exhaustive list of small business marketing tools is about as good as it gets.

The 31 marketing tools in the post cover all of the major components of digital marketing, which have been broken down into the following categories:

• Lead Generation Tools for Small Business Marketing
• SEO Marketing Tools for Small Business
• Email Marketing Tools for Small Business
• Conversion Rate Optimization Marketing Tools for Small Business
• Marketing Automation Tools for Small Business
• Ecommerce Marketing Tools for Small Business
• Online Advertising Tools for Small Business Marketing
• Social Media Marketing Tools for Small Business
• Graphic Design Marketing Tools for Small Business
• Account-Based Marketing Tools for Small Business
• Viral Marketing Tools for Small Business

So, are you ready to grow your company with digital marketing? Let’s get started.

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Lead Generation Tools

#1. Lead Generation Marketing Tools for Small Business: Customers.ai

Customers.ai is an omnichannel chatbot marketing platform that instantly connects customers and prospects to brands through live chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

Adding Customers.ai to your digital marketing tools set is guaranteed to generate tons of quality leads for your small business, and fast.

Additionally, just like mass email marketing, Customers.ai has an automated, reliable method of sending mass content all at once to your audiences across multiple channels.

Here are some other great examples you can get started with today to generate leads using live chat:

• Proactive live chat
• Build a chatbot for sales
• Run click-to-Messenger ads on Facebook
• Set up Facebook autoresponders on all your posts
• Chatbot drip marketing campaigns
• Run a giveaway on Facebook
• Boost your social media posts and other content

#2. Lead Generation Marketing Tools for Small Business: GetEmails

Did you know you can get the email addresses of people that visit your website without a lead form?

GetEmails can identify up to 35% of your anonymous site traffic, and all you need to do is install a snippet of code on your site.

You can use the data you capture from GetEmails for:

• Email marketing and retargeting
• Creating Facebook ad lookalike audiences
• Triggering direct mail to be sent

SEO Tools

#3. SEO Marketing Tools for Small Business: SEMrush

SEMrush is one of the best SEO tools to make your brand visible online. 

Use SEMrush to supercharge your content marketing, improve SEO across your websites, create PPC campaigns, and manage your social media presence.

Some of the most popular tools to use on SEMrush are:

• Technical SEO audit
• Social media tracker
• Backlink audit
• Ad builder
• Keyword position tracking
• On-page SEO checker
• PPC keyword tool
• Organic traffic insights

#4. SEO Marketing Tools for Small Business: Ubersuggest

Ubersuggest is another great tool for SEO research and management. It was launched fairly recently by Neil Patel, one of the most recognized digital marketers in the world.

Ubersuggest allows you to get insight into the tactics that are working for others in your market so you can adopt them, improve them, and gain an edge.

From keywords to long-tail phrases, you’ll get hundreds of suggestions from Ubersuggest, as well as volume, competition, and seasonal trends.

Additionally, Ubersuggest generates a list of keywords for you based on what is working for your competitors and what people are typing into Google.

Using the Ubersuggest top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are getting attention on social media.

This is a great SMB tool for content marketing, as you’ll no longer waste time writing content that people don’t want to read.

Email Marketing Tools

#5. Email Marketing Tools for Small Business: Woodpecker

Here at Customers.ai, after much trial and error with different cold email tools, we’ve had the best results with Woodpecker.

Woodpecker is the best small business marketing tool to contact prospects with highly personalized email drip campaigns.

The platform is specifically designed for cold emails and follow-ups that you can send directly from Gmail and other major email clients.

One of the most common issues with cold emails is getting blacklisted or ending up in spam folders. We have found Woodpecker to be the most secure email client for automated campaigns to mass email lists.

#6. Email Marketing Tools for Small Business: MailChimp

MailChimp is the most popular email marketing platform due to its ease of use and ability to create great-looking emails with a drag-and-drop user interface.

For small businesses just getting started, the free version of MailChimp allows up to 2K contacts, one audience dashboard, segmentation tools, basic email templates, and basic reporting.

Another reason to consider using MailChimp as a small business is that the platform is scalable as you grow and have the ability to afford more of its features and services.

#7. Email Marketing Tools for Small Business: Hunter Campaigns

Hunter Campaigns is the cold email tool by Hunter.io, the leading email lookup and email verification tool used by 3 million professionals. 

Hunter Campaigns is a free tool that allows you to send personalized cold email campaigns directly from your Gmail account. You can use it to personalize emails at scale with custom attributes, schedule your follow-up emails, track your cold outreach campaign’s performance, and use a free library of hundreds of cold email templates to get insights for your email sequences.

This tool is free for those who use one Gmail account for email sending, and most of the features are available in the free plan of Hunter.io. 

Conversion Rate Optimization (CRO) Tools

#8. Conversion Rate Optimization Marketing Tools for Small Business: HotJar

Want to find out why your website visitors are not converting? Use HotJar. 

HotJar uses heatmaps and video recordings of visitors on your website to set up and monitor conversion funnels. I personally have found great value in watching the visitor recordings to improve multiple website conversion rates.

Furthermore, HotJar is easy to install. With one copy and paste of script, you can start improving your marketing funnels and conversion rates quickly.

#9. Conversion Rate Optimization Marketing Tools for Small Business: Google Optimize

Google Optimize is free marketing software that allows your data to guide your decisions. Optimize is natively integrated with Google Analytics, which makes it quick and easy to understand how to improve your website.

You can use Google Optimize for the following:

• Run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests.
• Optimize your website experience to suit each type of audience.
• Create custom landing pages for Google and Facebook Ads, and convert more visitors into paying customers.

Marketing Automation Tools

#10. Marketing Automation Tools for Small Business: Customers.ai

Customers.ai is an omnichannel chatbot marketing platform that instantly connects customers and prospects to brands via live chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

Customers.ai’s many marketing automation tools include drip campaign features for web chat, SMS, Facebook Messenger, and other popular platforms that allow you to set up a sequence of messages delivered at specified intervals.

Additionally, just like mass email marketing, Customers.ai has an automated and reliable method of sending mass content all at once to your audiences across multiple channels.

Take a look at Customers.ai’s Messenger chat blast and text message blast features to see what we mean.

Customers.ai is a great way to grow your contact list and generate leads. And one of its best features, Facebook post autoresponders, can turn your social posts into lead magnets.

#11. Marketing Automation Tools for Small Business: Autopilot

Autopilot is a visual marketing automation platform that helps companies create customer journey maps.

The self-service tool comes with a drag-and-drop interface that makes it easy for users to automate workflows and set up personalized messages based on user behavior.

Autopilot also includes features to measure campaign ROI and optimize revenue funnels based on real-time data.

#12. Marketing Automation Tools for Small Business: Automizy

Automizy is an intelligent email marketing platform that relies heavily on automation. It ultimately gives users more power over their email marketing, with less work.

Increasing email open rates is what Automizy does best. It does this with an AI-powered subject line tester, A/B testing, resends, and other email automation tools.

Additionally, with its drag-and-drop email editor, any marketer can create high-performing emails with no programming skills required.

Automizy’s AI is, however, is the platform’s differentiator. It predicts the performance of your subject lines with scores based on data from over one-million campaigns.

You can write up to 4 different subject lines for your automated emails. And its “multi-armed bandit algorithm” optimizes and sends different variations of the email that are predicted to receive the highest open rates. Once the software has identified a winner, it will only send out that variation of the email.

#13. Marketing Automation Tools for Small Business: Phantombuster

With all the growth hacking strategies that have become popular in recent years, one marketing automation tool emerged as one of my favorites. And that’s Phantombuster.

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Each tool in Phantombuster can be used individually or combined with others to create full workflows.

For example, you can automate lead generation on LinkedIn, get noticed by Instagram users, hire developers from GitHub, get followed by your competitor’s Twitter followers, or get the Instagram accounts of all the restaurants in a neighborhood.

Use Phantombuster on your social media channels to automate the following:

• Lead generation
• Audience building
• Increasing social reach and engagement

Ecommerce Marketing Tools

#14. Ecommerce Marketing Tools for Small Business: Spently

Spently is an ecommerce marketing tool that allows merchants to customize Shopify email notifications.

Additionally, using Spently you can: 

• Automate post-purchase follow-ups 
• Recover abandoned carts 
• Embed remarketing tools such as product recommendations and discount codes to drive repeat purchases.

Once your follow-up automation emails are ready to go, you’ll begin saving your business a lot of time while also increasing revenue.

#15. Ecommerce Marketing Tools for Small Business: Customers.ai

Customers.ai makes it easy to sell products online using chatbots.

Ecommerce marketing tools for web chat, SMS, and Facebook sponsored messages allow you to send mass messages across multiple marketing channels to all of your contacts.

The concept is similar to that of email blasts, but with chatbots. And the great thing is that with chatbots, you get higher engagement, conversion, and open rates.

You can use promo blasts to make announcements, share offers, and let shoppers know about new promotions and products. This makes for a much more interactive experience than any email blast.

Customers.ai uses OmniChatⓇ technology and chatbot marketing automation to instantly connect customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

Also great for ecommerce, you can use chatbots to get more reviews. 

Here’s an example of how to get more product reviews that you can try for yourself.

You should be able to make your review generating chatbot in roughly 30min using Customers.ai’s easy to use chatbot builder.

#16. Ecommerce Marketing Tools for Small Business: Tapcart

Building a mobile app for your ecommerce store is easier than you might think.

Tapcart simplifies the mobile app building process for you and enables non-tech savvy marketers to create their own branded iOS and Android apps for your online store.

No development is required with Tapcart’s easy to use drag-and-drop builder.

Building branded mobile apps are a proven ROI and CLTV driver that delivers the following: 

• A more seamless user experience
• Faster loading times 
• Optimized pages for conversions on mobile devices

Tapcart is great for small businesses with moderate or high mobile traffic, and brands focused on customer loyalty programs and retention.

#17. Ecommerce Marketing Tools for Small Business: Smile.io

Smile.io is an ecommerce marketing tool that helps to build a community around your brand. You can use Smile.io to encourage customers to join, engage, and share your brand messaging with rewards. 

Smile.io’s VIP program allows you to strengthen connections with your top customers through increasing rewards, statuses, and perks.

Lastly, Smile.io also has referral tools you can use to mobilize your best customers to refer like-minded people to your brand, effectively growing your community without additional costs.

Online Advertising Tools

#18. Online Advertising Tools for Small Business Marketing: AdEspresso

AdEspresso is for performance markers that need to manage hundreds of ads and ad variations at a time.

The platform has a combination of marketing automation tools designed to save you time while increasing conversions.

Using AdEspresso, you can quickly create and analyze your ad campaigns for Facebook, Instagram, and Google, all from one platform.

Running lots of Facebook ads? Check out the top 7 Facebook ad hacks of all time to get some more ideas!

#19. Online Advertising Tools for Small Business Marketing: Customers.ai

One of the many marketing tools available on the Customers.ai chatbot platform is built specifically for Facebook Messenger ads.

Facebook Messenger ads are a huge opportunity that savvy digital marketers are taking advantage of. 

And that’s because Facebook Messenger ads are different from regular Facebook ads. Even more important, Messenger ads perform better than normal Facebook ads because they initiate engaging conversations with chatbots.

• Messenger ads outperform other ads by 2X-10X
• Instant lead and data capture
• More features available for personalization
• Automated lead qualification and follow-ups with chatbots

There are a couple types of Facebook Messenger ads. There’s click-to-Messenger ads, and then there’s sponsored messages that are native to Messenger.

Another cool thing about Facebook Messenger ad experiences is that they can take place across the Facebook family of apps, including the Facebook newsfeed, Instagram newsfeed, Facebook and Instagram Stories, Marketplace, Messenger, and others.

Check out 19 different Facebook advertising tools you can use with Customers.ai

Social Media Marketing Tools

#20. Social Media Marketing Tools for Small Business: AgoraPulse

Agorapulse is a social media marketing tool to manage and measure your social media performance..

You can use AgoraPulse to better understand your audience at-a-glance and capitalize on otherwise missed opportunities with full monitoring and engagement capabilities.

Whether you want to schedule, reschedule, queue, or bulk upload your posts, AgoraPulse has plenty of options to fill your content calendar.

Additionally, AgoraPulse makes it easy to export reports with key metrics and analysis on engagement and growth.

#21. Social Media Marketing Tools for Small Business: AddThis

AddThis makes easy to use, drag-and-drop share buttons that you can place on any web page. 

For example, in the image below you’ll see their share buttons on the left-hand side of the AddThis homepage.

AddThis also offers web tools for list building, link promotion, and recommended posts.

You can use AddThis to:

• Make content shareable with drag-and-drop share buttons.
• Build your audience with auto-follow buttons.
• Increase site traffic by promoting your links and creating enticing calls to action.

#22. Social Media Marketing Tools for Small Business: Customers.ai

More than 1.5 billion people actively use Facebook Messenger chat. But less than 1% of businesses are utilizing this lucrative marketing channel.

Therefore, Messenger presents an opportunity to engage with consumers on an untapped and highly engaging marketing channel.

Furthermore, Messenger is trending because it’s compatible with another high-performing marketing tool – chatbots.

Customers.ai Facebook Messenger chatbots allow you to engage with your audience with marketing automation tools such as:

• Chat blasting: Just like email blasts, but with chatbots
• One-time notifications: Invite users to get updates and promotional messages
• Drip campaigns: Sequenced messages across Facebook, SMS, and web chat
• Facebook post autoresponders: Capture leads and subscribers from organic Facebook posts

All the Messenger contacts captured by your Facebook Messenger bot can be added to other Customers.ai marketing channels. This includes SMS text messaging, native live chat for your website, and other web chat apps like Instagram and WhatsApp.

This way, you’ll be able to build user profiles, see their entire history across channels, trigger messages based on their behavior, and opt them into other campaigns.

Learn how to create a Facebook Messenger funnel that drives conversion.

#23. Social Media Marketing Tools for Small Business: MeetEdgar

MeetEdgar is a content recycler that can be used to automate the sharing of all your evergreen content across Facebook, LinkedIn, Twitter, and Instagram.

The time MeetEdgar will save you, along with the results it delivers, makes it one of my personal favorite social media marketing tools.

Unlike other content schedulers such as Hootsuite or Buffer, you can load MeetEdgar up with your most important content once, and then have that evergreen content shared as many times as you wish.

You can use MeetEdgar across your social media channels to do the following:

• Promote your best content, on repeat.
• Save time scheduling the same content over and over again.
• Auto-generate and test variations of posts linking to the same content.
• Schedule how many times per day you want your content posted to each channel.

#24. Social Media Marketing Tools for Small Business: RiteTag

RiteTag has been a favorite hashtag generator and tracker of mine. And that’s because it gives you instant hashtag suggestions for your social media posts based on real-time hashtag engagement data.

RightTag has lots of cool features, such as: 

• Integrations with many social media scheduling tools like HootSuite or Buffer and allows you to add selected hashtags inside those platforms.
• Email alerts when new popular hashtags are receiving engagement in your niche.
• Measuring and comparing the metrics of different hashtag groups you’ve created.
• iPhone and Android apps for when you’re using Instagram on the go.
• Color-coded hashtag suggestions to make sure you choose the right hashtag according to your marketing goals.

One of RiteTag’s most useful Instagram marketing tools will generate hashtag suggestions for an image. All you need to do is right-click on your Instagram image, select Get Hashtag Suggestions, and RiteTag will provide multiple options based on image analysis.

Graphic Design Tools

#25. Graphic Design Marketing Tools for Small Business: Canva

Canva is one of the most used digital marketing tools to quickly create images, presentations, ads, and other visual content. 

The visual content creator integrates millions of images, fonts, templates, and illustrations for marketers with little to no design skills to build professional-looking images.

Canva has pre-built templates for all of your favorite marketing channels, such as:

• Facebook
• Instagram
• YouTube
• Twitter
• WhatsApp
• Pinterest
• Snapchat
• LinkedIn

#26. Graphic Design Marketing Tools for Small Business: Unfold

Instagram Stories provide marketers various ways to interact with consumers. And 500 million people view Instagram Stories every single day, according to Instagram. 

The problem digital marketers run into today is that Instagram Stories doesn’t guarantee the level of engagement they once did.

Therefore, as a marketer, you need to create more compelling stories, with strong visuals. And this is where Unfold comes into play.

Unfold is great for creating the visual journey of your Instagram Story. It allows you to: 

• Create engaging stories with user-friendly templates
• Edit photos and video with filters and effects
• Use advanced text tools with curated fonts and styles
• Export your stories and share them on Instagram

Unfold is one of the most popular Instagram marketing tools and is available for both iPhone and Android users.

Account-Based Marketing (ABM) Tools

#27. Account-Based Marketing Tools for Small Business: Datanyze

Datanyze by ZoomInfo uses technographics to profile prospective clients. 

Technographics are just like demographics. However, technographics profiles companies based on the technology they use.

Datanyze has four main features:

• Technology tracking: Sell and market based on your prospects’ technology choices
• Predictive analytics: Score your existing pipeline and find net-new accounts
• Prospecting: Research accounts, search contacts, and find email addresses
• Data enrichment: Add technographics to your CRM

#28. Account-Based Marketing Tools for Small Business: InsideView

InsideView manages the quality of your data by cleaning accounts, contacts, and leads in real-time or on a schedule. This ensures your sales and marketing teams have the most up-to-date information. 

The account-based marketing platform is made up of three core components: 

• Discover new markets: Identify your total addressable market (TAM), expand your reach to new look-a-like businesses, and improve sales performance at each stage of the marketing funnel.
• Target the right prospects: Find more prospects that fit your ideal customer profile (ICP), and build a high quality, high-value pipeline that maximizes ROI for your ABM campaigns.
• Engage with buyers: Access the most accurate data, insights, and connections needed to identify and engage with buyers at your target accounts.

#29. Account-Based Marketing Tools for Small Business: Customers.ai

Studies have shown that live chat software tools increase conversions on websites by up to 45%. And in 2020, account-based marketing tools need to be able to track prospects across multiple channels.

Using Customers.ai OmniChatⓇ technology, your marketing, sales, and customer support teams can instantly communicate with customers and collaborate from one unified inbox.

Furthermore, the unified inbox keeps track across your website, Facebook Messenger, SMS text messages, and other web chat apps such as Instagram and WhatsApp.

This allows you to manage all customer communications from one place, as opposed to needing to manage different live chat tools across multiple platforms.

The benefits of omnichannel marketing technology are huge for account based marketers:

• Customer profiles rich with data and behavioral insights.
• Stronger customer support team collaboration and quicker response times.
• Time and money saved by using one, as opposed to many inboxes
• Audience segmentation and targeting for ABM teams.

Viral Marketing Tools

#30. Viral Marketing Tools for Small Business: Quuu

I’ve used Quuu multiple times to curate and promote content for social media accounts.

Quuu’s promotion tool gets real profiles on Facebook, Twitter, and LinkedIn to click and share your content.

Recently, Quuu introduced a new feature called Pods, which is really interesting. 

It allows you to automate social media sharing of content between your accounts and your friends, colleagues, and business partners accounts.

Use Quuu to curate content that your social media audiences will find value in, and then promote your company’s best performing content to increase traffic to your blog.

#31. Viral Marketing Tools for Small Business: ReferralCandy

Of all the viral marketing tools your small business can have, word-of-mouth is the most powerful. 

ReferralCandy is a referral generating platform that encourages customers to share your products and services with their connections via incentives.

When a customer buys a product from your ecommerce store, they automatically receive a referral code that they can share with their connections. Additionally, when a referral makes a purchase with that referral code, two things happen:

• Your friend gets a discount on their purchase. 
• The referrer earns rewards from your online store.

#32. Viral Marketing Tools for Small Business: Customers.ai

Facebook autoresponders are a great tool to make all of your organic posts go viral. And marketers have had nothing but success with Customers.ai Facebook Comment Guards. 

Autoresponders are easy to set up and will run fully automated on all of your Facebook posts. 

Next time you create some content that you would love to see go viral, try the following:

• Ask a click-bait question on your post, such as, “Name your 10 favorite bands, go!” People love answering questions about themselves, it’s in our nature, and this always works.
• Have people guess the answer in the comments.
• Auto-send a private response with your Customers.ai chatbot via Messenger.

Then, when engagement one of your posts is well above average, boost your Facebook post to ensure that it goes viral.

The more people that respond, the more visibility the post will get in your news feed. The best part is that you automatically capture lead and user data every time someone replies to your private message. Additionally, those contacts have now opted-in to receive promotional messages from your Messenger chatbot.

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Marketing Tools for Small Business: Important Next Steps

See all the tools in Customers.ai’s multi-channel chatbot platform by signing-up for a free Customers.ai account.

The post 32 Best Marketing Tools for Small Business Every Entrepreneur Should Know About appeared first on Customers.ai.

And that makes sense because most of us are hard-pressed to drive high-quality leads that turn into sales. However, when you think about the impact of increasing conversions by just 1% across your marketing funnel, you’ll realize why CRO is a great usage of your time.

In fact, according to Wordstream, conversion rate optimization tools have an average ROI of 223%. That’s a ridiculously high ROI that many of us have failed to capitalize on.

So, in order to convince you or your superiors to invest in the right conversion optimization tools, we’ve put together a list of the 14 best CRO tools available in 2021.

Let’s find out what they are!

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#1. Conversion Rate Optimization Tools for Live Chat: Customers.ai

Customers.ai chatbots allow you to proactively engage with customers and prospects in order to grow revenue, generate leads, and offer real-time support across multiple marketing channels.

Customers.ai live chat tools are great for increasing conversion rates on your website. In fact, studies have shown that live chat software increases conversions on websites by 45%.

Chatbots like Customers.ai can help to dramatically increase your conversion rates with tools such as:

• Automated lead generation and lead qualification bots
• Live chat takeover and hot lead alerts for your live agents
• Lead capture and opt-in tools to increase subscriber lists
• Audience segmentation and targeting tools

For more ideas on how to improve conversion rates on your website, check out the top 7 chat marketing tactics of 2020 here. 

#2. Conversion Rate Optimization Tools for Personalization: Proof

Up until now, conversion rate optimization tools have mostly been for companies with large budgets that drive high-levels of traffic to their site.

And although you still should have close to or above 10 thousand site visitors per month before A/B testing, there are affordable and easy to use tools that have proven useful to a wider range of companies.

One such tool is Proof, which is focused more on customizing the user experience based on who the visitor to your website is.

Proof (aka UseProof) is a web page optimization tool that has some really interesting tools for improving user experience and increasing click-through and conversion rates. The best thing about Proof is that it’s built for marketers, and very simple to use.

Proof has two products: Experiences, and Pulse.

With Proof’s ‘Experiences’ product, you can adapt your site’s text, images, and CTAs for each visitor without writing a single line of code. Experiences allow you to personalize for audience segments based on events, traits, and behavior. 

And with the ‘Pulse’ product by Proof, you’ll get notifications of real people taking action on your website. Pulse allows you to see the total number of actions taken on your site, which is great for high-traffic pages such as content opt-ins, webinar registrations, and free-trial sign-ups.  

Proof is a great tool to quickly build multiple experiences based on who the visitor on your site is and where they came from. 

#3. Conversion Rate Optimization Tools for Web Traffic: SimilarWeb

SimilarWeb is one of the CRO tools that I’ve used consistently throughout the years. It produces great reports on your competitors and provides insights on how to drive more traffic to your website.

For marketers, SimilarWeb reveals the best strategies from the market and your competitors. Furthermore, you can use SimilarWeb to:

• Uncover the best SEO and content strategies
• Build and grow your affiliate and media partnerships
• Enhance your display and paid search strategies

Additionally, you can use SimilarWeb to increase conversion rates of your PPC and display ads. Effectively direct ad spend by seeing where your competitors are advertising; reveal competitors’ creative, landing pages, ad networks, and placement strategy.

#4. Conversion Rate Optimization Tools Marketing Funnels: CrazyEgg

CrazyEgg got its start in 2005 and has not lost its popularity among the best conversion rate optimization tools available. 

Use CrazyEgg to see what’s working, what’s not working, and to know what your web visitors are doing with tools, such as heatmaps, recordings, A/B testing, and more.

CrazyEgg heatmaps, scroll-maps, and other visual reports will show you how your customers are responding to elements on your site.

With heat-mapping tools, you can:

• Add an extra layer of insights to your Google Analytics data
• Drill down to how your email and ad campaign visitors are behaving on-site
• Make sure your CTAs are being seen
• Place content in the order of importance to your customers
• Track what’s going on behind pop up forms or login screens
• Set a website or page redesign project up for success.

Additionally, Crazy Egg records the entire user session. This enables you to understand general patterns of how people browse your site, or to investigate a particular point in the customer journey where people are dropping off.

With Recordings, you have the ability to:

• Identify areas of customer frustration, like form glitches or confusing navigation
• See in real-time how people are interacting with your product or checkout pages
• Dive into particular audience segments like New, Mobile, or Most Active visitor
• Filter by source (e.g. Google)

#5. Conversion Rate Optimization Tools for Lead Forms: Leadformly

With Leadformly you can embed lead forms just about anywhere. Its lead forms work on almost any CMS, including WordPress, Squarespace, and Magento.

Leadformly has many lead generation tools and features, such as:

• 60+ lead form templates to choose from
• Customize the look and feel to match your branding
• Multi-step forms and conditional logic to create conversational lead forms 
• Data segmentation to qualify, and convert leads into customers

Lead forms can be embedded on your website and linked to your CRM. Then, you can use Leadformly’s analytics & A/B testing tools to increase your conversion rates.

#6. Conversion Rate Optimization Tools for Facebook Ads: Customers.ai

Customers.ai is a powerful lead generation tool that allows you to start the conversation with users and provide an instant response when they reach out. In regards to CRO, Facebook advertising tools are one of Customers.ai’s top performers.

Facebook Messenger ads present a rare opportunity that savvy digital marketers are taking advantage of in 2020. 

And that’s because Facebook Messenger ads are different than regular Facebook ads. Most importantly, Messenger ads perform better than normal Facebook ads because they start a more engaging conversation with chatbots.

A couple of types of Facebook Messenger ads exist. There’s an ad viewed on any Facebook property that directs traffic to Messenger. And then there’s sponsored content that’s native in Messenger.

Another cool thing about Facebook Messenger ad experiences is that they can take place across the Facebook family of apps, including the Facebook newsfeed, Instagram newsfeed, Facebook and Instagram Stories, Marketplace, Messenger, and others.

And Facebook Messenger ads differ from your average Facebook ad because they always lead to a conversational experience between your business the prospect.

Here are the top 4 reasons to use Facebook Messenger ads:

• Messenger ads outperform other ads by 2X-10X
• Instant lead and data capture
• More features available for personalization
• Automated lead qualification and follow-ups with chatbots

Check out the top 7 Facebook ad hacks of all time to get some more ideas!

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#7. Conversion Rate Optimization Tools Product Intelligence: Amplitude

Amplitude helps you use customer data to build great product experiences that convert and retain users.

If you’re a SaaS company building customer-facing product experiences, Amplitude provides dedicated behavioral analytics insights you can use to engage customers in ways that keep them coming back to your products.

Amplitude provides a broad overview of how people use your online services. By tracking user behavior, you can see the actions individuals are taking while they use your software and identify issues that could compromise or improve the UI/UX.

This is extremely important for any subscription-based product where it’s imperative to keep customers paying on a monthly or annual basis.

Use Amplitute to understand and optimize your funnels for better onboarding, activation, trial, and purchase conversion.

#8. Conversion Rate Optimization Tools for Product Analytics: Mixpanel

If you’re looking for something a bit more powerful than Amplitude, try Mixpanel. Mixpanel is another product analytics tool to help you convert, engage, and retain more users.

As opposed to Google Analytics, which is recommended for page or session-based user tracking, Mixpanel shines for event-based user tracking.

Mixpanel has four key components:

1. Collect accurate data: Depending on the information that’s important to your business, you can gather accurate customer and product data in real-time across mobile, web, and other platforms.
2. Identify trends: Once you’ve collected data, define key business metrics, and see how they trend over time. Maybe you want to see how your users grow week to week or which webpage they interact with most. Identify all the patterns that matter to your business.
3. Understand ‘why’: Once you’ve identified trends, understand why those trends are happening. Through correlation analysis, look-alike modeling, and other data science techniques, find out why users are likely to engage, retain, and convert.
4. Set goals and create hypotheses: After learning what key metrics are trending and why they’re moving up and down, it’s time to make a plan. Set goals to improve the trends, then create informed hypotheses on how to reach those goals.

#9. Conversion Rate Optimization Tools for Website Analytics: Google Analytics 360

Every digital marketer should be looking at Google Analytics on a daily bases. However, Google Analytics 360 Suite is the enterprise version of Google’s powerful analytics tool, which gives you access to more data and features to power your marketing and optimize your website for conversions.

One of the most important CRO features in Google Analytics is Event Measurement, which allows you to track events, such as clicks on your CTA buttons. Similar to how Mixpanel works, this means you’re not limited to tracking conversions based on URLs and you can measure the difference between call-to-action button clicks and completed conversions to address issues that are discouraging consumers to take actions you want them to take.

Another upgrade from basic Google Analytics, with GA 360, you can also create custom funnels to analyze customer journeys with additional details and prevent leads from dropping off.

#10. Conversion Rate Optimization Tools for Free: Google Optimize

If you don’t have the budget for Google 360, Google Optimize is a free marketing software that allows your data to guide your decisions. Optimize is natively integrated with Google Analytics, so you can quickly understand how to improve your website.

You should use Google Optimize for the following:

• Run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests.
• Optimize your website experience to suit each type of audience.
• Create custom landing pages for Google and Facebook Ads, and convert more visitors into paying customers.

#11. Conversion Rate Optimization Tools for User Testing: UsabilityHub

UsabilityHub is like focus groups for SaaS companies. It’s a remote user research platform that takes the guesswork out of design decisions by validating them with real users.

Here are four of UsabilityHub’s core features:

• First click tests: Test interaction with first click and navigation tests.
• Design surveys: Display your design and ask direct questions to your participants.
• Preference tests: Test visual appeal of your product or web pages with 2 to 6 alternative designs.
• Five-second tests: Test intelligibility by showing an image to your audience for five-seconds.

For digital marketers, UsabilityHub is best to fine-tune landing pages, messaging, and creative. It will help you optimize conversion rates on marketing campaigns and product launches.

#12. Conversion Rate Optimization Tools for Feedback: Feedier

Feedier is a unique survey and feedback gathering tool that digital marketers can use to measure real-time satisfaction, get visual data-insights, and engage different audiences with cool experiences.

Most notably, Feedier has engagement forms that use gamification. Gamification is an amazing viral marketing tool and mechanism, so I always appreciate marketing platforms that include it.

Above all, Feedier allows you to create highly interactive forms and digital experiences quickly. From there, you can measure satisfaction, ask interactive questions, create loyalty with rewards, and push an action to close the loop.

The goal of using Feedier is to get more responses, turn those responses into insights, and provide tools that make it easy for you and your team to take action.

#13. Conversion Rate Optimization Tools for Page Speed: Google PageSpeed

Google has hyper-focused on web page performance over the past 5 years in regards to how it rewards your page rank. Google PageSpeed is a quick and easy way to keep track of how your website performs across all devices.

PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.

In order to increase clicks from SEO efforts and decrease users dropping from your site, especially on mobile devices, you need to optimize your site for speed and mobile usability.

If you need something with a little more power and you’re willing to pay for it, take a look at Pingdom to effectively manage the page speed and performance across hundreds or even thousands of web pages.

#14. Conversion Rate Optimization Tools for Customer Support: Customers.ai

Studies have shown that live chat software increases conversions on websites by up to 45%. And for marketers working on increasing conversion rates across multiple channels, while working closely with their sales teams, there’s no better chatbot platform than Customers.ai.

Using Customers.ai OmniChatⓇ technology, your marketing, sales, and customer support teams can instantly communicate with customers and collaborate from one unified inbox.

Furthermore, the unified inbox keeps track across your website, Facebook Messenger, SMS text messages, and other web chat apps such as Instagram and WhatsApp, all from one inbox.

This allows you to manage all customer communications from one place, as opposed to needing to manage different live chat tools across multiple platforms.

The benefits of omnichannel technology are huge for digital marketers. In fact, companies with omnichannel customer support strategies retain on average 89% of their customers. Compare that to just 33% of companies that lack an omnichannel customer engagement strategy.

Other key benefits to being able to manage all prospect and customer interactions from one unified messaging inbox include:

• Stronger customer profiles that are rich with data and behavioral insights
• Better customer support team collaboration and faster response times
• Time and money saved by using one, as opposed to many inboxes

Audience segmentation and targeting for CRO

Another big win for digital marketers is Customers.ai’s audience segmentation and targeting tools.

By combining Facebook Messenger captured data, as well as custom variables and attributes, you can run targeted, personalized campaigns. 

All of your chat conversations can be found in the one omnichannel inbox, along with information about your contacts including:

• Name
• Geographic data
• Conversation sessions
• Tags
• Custom attributes

Additionally, all profile attributes and tags are searchable, including custom tags.Want to learn more about how to win customers and influence sales with B2B messaging? Check out our June 2020 webinar with Growth Marketing Conference on B2B live chat that includes the 9-step INTEGRATE method for brilliant customer experience and business outcomes via automated chat.

Need More Marketing Tools?

If you’re looking for even more marketing tools, look no further. Browse through hundreds of more marketing tools in the following lists:

• Free marketing software
• Tools for digital marketing agencies
• Marketing automation tools
• Trending digital marketing tools
• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools
• Viral marketing tools
• Marketing tools for small business
• Lead generation tools
• Growth hacking tools

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CRO Tools: Important Next Steps

• Get started with chat marketing campaigns by building a free Customers.ai OmniChat chatbot. Get Customers.ai for free today.
• Talk and learn about chatbots with other enthusiasts. Join Customers.ai Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

For more CRO tools, check out this list.

The post 14 Conversion Rate Optimization Tools to Dramatically Increase your ROI in 2021 appeared first on Customers.ai.

In fact, the traditional marketing model and account based marketing model are practically backward. Traditional marketing takes an ‘attack, nurture, close’ approach. While ABM starts with identifying prospects, then engaging them, and finally landing the client and expanding the relationship over long periods of time.

Furthermore, ABM focuses on quality, and can actually produce fewer new opportunities for sales, while simultaneously closing more deals and larger accounts.

And in 2021, account based marketing has become so popular that developing an ABM strategy is the second biggest priority for B2B marketers, just behind video marketing.

The reason why ABM is popular now is that digital marketing software has made it possible for account based marketing to be both personalized and scalable.

Fully featured ABM platforms, or account-based marketing tech stacks, should include the following set of capabilities:

• Account targeting and selection
• Audience segmentation
• Omnichannel outreach orchestration
• Account-based web personalization
• Account-based advertising
• Sales intelligence (demographic and firmographic data)
• Intent data (real-time behavioral data)
• Account-based analytics

So, we put together the following 11 account based marketing tools that have all the above features covered and will prove to be a strong addition to your account based marketing tools set.

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#1. Account Based Marketing Tools for Omnichannel Marketing

The name of the game in account-based marketing is personalization. And in 2021 you should have already upgraded from a multi-channel approach to an omnichannel approach, which is especially beneficial for ABM. This means you should have software that allows you to track prospects across social media platforms, your website, and other marketing channels, such as SMS text messaging.

Customers.ai is an omnichannel chatbot marketing platform that instantly connects customers and prospects to brands through live chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

Most live chat software tools are only found on a company’s website. However, with OmniChat^Ⓡ technology by Customers.ai, you can instantly talk to customers across multiple channels, including: 

• Live chat for website
• Instagram Messenger
• SMS text messaging 
• Facebook Messenger 
• Other popular messaging apps like Instagram and WhatsApp

Customers.ai’s drip campaign features for web chat, SMS, Facebook Messenger, and other popular platforms allow you to set up a sequence of messages delivered at specified intervals.

Additionally, just like mass email marketing, Customers.ai has an automated, reliable method of sending mass content all at once to your audiences across multiple channels.

Check out its Facebook Messenger Chat Blaster feature, as well as its SMS Blaster to see how to send bulk messages in both Messenger and text messages.

You don’t have to worry about coding with Customers.ai either, because it offers marketing templates for every industry, and is built for both tech-savvy and non-tech-savvy marketers in mind.

Lastly, Customers.ai dropped it’s biggest splash into the chat marketing pool in early 2021 with new tools for Instagram engagement!

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#2. Account Based Marketing Tools for Technographics

Datanyze by ZoomInfo uses what’s called technographics to profile prospective clients. 

Technographics are very similar to demographics. However, with technographics you’re building profiles based on the technology that prospective customers use.

Datanyze has four key feature sets:

• Technology tracking: Sell and market based on your prospects’ technology choices
• Predictive analytics: Score your existing pipeline and find net-new accounts
• Prospecting: Research accounts, search contacts, and find email addresses
• Data enrichment: Add technographics to your CRM

#3. Account Based Marketing Tools for Technology Lookup

BuiltWith is less sophisticated and less expensive than Datanyze. However, it’s a handy tool and browser extension that can be used to tell you what technology is running on a company’s website.

I personally use this Chrome extension often. All you need to do is click on the extension when you’re on a site that you’re curious about.

For example, let’s say you’re a salesperson at an ecommerce platform provider like Salesforce and you come across a site that looks like a good prospect for you to reach out to. So I click the BuiltWith Chrome extension and see the following:

In this case, you could use BuiltWith to see what payment processing solutions they’re currently using, which will help you tailor your pitch.

BuiltWith also has a paid-for account where you can download lists of all the different websites that are using certain technologies. However, learn how to use the tool properly and figure out which reports are going to provide you actionable data. 

Then, use UpWork or a cost-effective solution to clean up and enrich the lists you’ve downloaded, because the data you get from BuiltWith is not always up to date or reliable.

#4. Account Based Marketing Tools for Capturing Anonymous Site Visitor Emails

What if you could get the email addresses of the people that visit your website, but never fill out a lead form? 

GetEmails identifies up to 35% of your anonymous site traffic and promises some pretty impressive results on the data it does capture.

You can use GetEmails data for:

• Email marketing and retargeting
• Creating Facebook lookalike audiences
• Triggering direct mail to be sent

GetEmails is worth testing out. All you need to do is install a snippet of code on your site, choose what email marketing platform you’re using, and the software will start going to work for you.

Here are 8 easy ways to find anyone’s email address!

#5. Account Based Marketing Tools for Data Management

InsideView allows you to manage the quality of your data by cleaning your accounts, contacts and leads in real-time or on a schedule so that your sales and marketing teams always have the most up-to-date information. 

InsideView is made up of three key components: 

• Discover new markets: Identify your total addressable market (TAM), expand your reach to new look-a-like businesses, and improve sales performance at each stage of the marketing funnel.
• Target the right prospects: Find more prospects that fit your ideal customer profile (ICP), and build a high quality, high-value pipeline that maximizes ROI for your ABM campaigns.
• Engage with buyers: Access the most accurate data, insights, and connections needed to identify and engage with buyers at your target accounts.

If InsideView doesn’t match up with your tech stack or you don’t find all the features you’re looking for, take a look at Owler for your lead data management.

#6. Account Based Marketing Tools for Building Sales Pipeline

Metadata.io is an AI-powered demand generation platform that helps to optimize ABM campaigns across paid media channels at scale. 

To use Metadata.io, you’ll first need to connect the tools in your marketing tech stack. For example, you’ll want to connect your CRM and social media accounts. 

Once you’ve connected your accounts, you can paint a picture of your ideal customer profiles based on your data and create lists of target accounts.

After discovering your ideal customer profiles and creating lists of target accounts to go after, Metadata’s AI operator can automate campaigns.

Lastly, the Metadata.io platform will enrich leads before syncing them with your CRM. Use the reports and your KPI dashboard on the platform to monitor performance based on pipeline generated, target-account information, existing pipeline impact, and more.

#7. Account Based Marketing Tools for Personalized Experiences

Uberflip is an account based marketing tool you can use to drive pipeline, revenue, and retention through engaging content experiences along the customer journey.

The Uberflip platform has three key components: 

• Experience Management
• Journey Acceleration
• Audience Intelligence

With its ‘Experience Management’ tools, you can create engaging and personalized campaign destinations quickly. A content experience is an environment in which your content lives, how it’s structured, and how it compels prospects and customers to engage with your business.

Its ‘Journey Acceleration’ tools allow you to drive content consumption with AI-powered recommendations and experiences that encourage consumers to accelerate through their decision-making process and your pipeline.

Finally, Uberflip ‘Audience Intelligence’ tools are used to understand what content and experiences attached to every channel are working so that your marketing team can effectively optimize their campaigns for conversions.

#8. Account Based Marketing Tools for Digital Advertising

AdEspresso provides tools that give you more control over the management of hundreds or even thousands of ads at a time.

And Whether you’re a freelancer, a performance marketing manager, or a marketing agency, AdEspresso has a solid combination of marketing automation tools designed that will save you time and generate more leads.

The platform allows you to quickly create endless versions of an ad and analyze all your campaigns across three ad networks:

• Facebook ads
• Google AdWords 
• Instagram ads

With one solution to manage all your ads, you’ll spend less time switching from one ad platform to the other, and have all of your data in one place. Additionally, AdEspresso connects to many of the most popular CRM platforms.

Learn how to create super-targeted and personalized Facebook ads with these 19 powerful Facebook advertising tools.

#9. Account Based Marketing Tools for Account Insights

Einstein Analytics by Salesforce is great for account based marketers whose company uses Saleforce as its CRM. It allows you to spot opportunities, predict outcomes, get recommendations, and more. Think of it as a tool to make Salesforce more ABM friendly.

Einstein Analytics adds 5 major benefits to ABM teams using Salesforce:

1. Automate product discovery: Automatically find simple answers to complex business questions in your data. Learn what happened, why it happened, what will happen, and what to do about it with transparent, understandable AI models.
2. Focus on outcomes: Get the exact information you need by tailoring analytics to your business. Improve any business outcome with precise recommendations and specific guidance.
3. Unify on one platform: Avoid needing multiple systems and logins. Create complete visualizations, predictions, insights, and more by bringing all your data — even from external systems — onto a single platform.
4. Take instant action: Take instant action from the point of insight, like collaborating in Chatter, updating records, and sharing dashboards.
5. Build with clicks: Don’t spend hours coding, or waiting in the IT queue. Create advanced experiences quickly by using easily customizable templates, third-party apps, or custom-built dashboards.

#10. Account Based Marketing Tools for Visitor Insights Data

Here we’ll cover one tool that should already be readily available to every digital marketer. And that’s the User Explorer report in Google Analytics. 

Unfortunately, although almost all digital marketers use Google Analytics, this completely free marketing software tool is highly underutilized and extremely valuable for account-based marketers.

In the GA User Explorer report, every user is hidden behind an anonymized ID. At the highest level of the report (in the screenshot below) you can’t see if the individual user is male or female, where they are located, or any other detail. However, you can examine the actions of each user by different metrics. 

What you can see are the number of sessions, average session duration, bounce rate, revenue (if you’ve configured payments with your website), and goal conversion rate.

When you click on an individual’s user ID, you can see more details about their sessions, such as: 

• The individual profile of the user 
• Their first visit date 
• What devices they used 
• How they found you, and 
• Symbols that suggest page views or different events.

You can also get a detailed report of each user’s journey, which includes the history of the user by session, the pages the visited, and the goals they completed. 

Now, obviously this isn’t going to be super time-efficient if you click through each individual user. But if you use the following tips and tricks, you can learn a lot about your ideal prospects from the data.

Create user segments

Instead of trying to click through all of the IDs, set a custom segment to only view a specific action. The segment can be set based on any combination of actions. Then, it will be applied to your report to find the users that reacted in the same way on your site.

Match emails up with User IDs

This could be a bit controversial, but if emails are submitted to your site, you can use a tool called Lighthouse to connect with the random user IDs. This way you can match the user behavior with an identity.

Learn which filters provide you with the best data

Play around with the filters. For example, you can filter the number of sessions from lowest to highest. Or, if you’re an ecommerce marketer, use the Revenue and Transaction filters. For non-ecommerce sites, such as blogs, you might want to look at the average session duration.

Exclude yourself from tracking

In Google Analytics you can remove tracking of your own visits in order to not skew data and get a more accurate analysis. There are multiple ways to do this. The easiest way is to download the Google Chrome Extension called “Block Yourself from Analytics.”

#11. Account-Based Marketing Tools for Live Chat Customer Support

Studies have shown that live chat software increases conversions on websites by up to 45%. And for account based marketers that need to keep track of prospect accounts across multiple channels, while working closely with their sales teams, there’s no better chatbot platform than Customers.ai.

Using Customers.ai OmniChat^Ⓡ technology, your marketing, sales, and customer support teams can instantly communicate with customers and collaborate from one unified inbox.

Furthermore, the unified inbox keeps track across your website, Facebook Messenger, SMS text messages, and other web chat apps such as Instagram and WhatsApp, all from one inbox.

This allows you to manage all customer communications from one place, as opposed to needing to manage different live chat tools across multiple platforms.

The benefits of omnichannel technology are huge for account based marketers. In fact, companies with omnichannel customer support strategies retain on average 89% of their customers. Compare that to just 33% of companies that lack an omnichannel customer engagement strategy.

Other key benefits to being able to manage all prospect and customer interactions from one unified messaging inbox include:

• Stronger customer profiles that are rich with data and behavioral insights
• Better customer support team collaboration and faster response times
• Time and money saved by using one, as opposed to many inboxes

Audience segmentation and targeting for ABM teams

Another big win for ABM companies is Customers.ai’s audience segmentation and targeting tools.

By combining Facebook Messenger captured data, as well as custom variables and attributes, you can run targeted, personalized campaigns. 

All of your chat conversations can be found in the one omnichannel inbox, along with information about your contacts including:

• Name
• Geographic data
• Conversation sessions
• Tags
• Custom attributes

Additionally, all profile attributes and tags are searchable, including custom tags.

Want to know more about customer support chat tools to enable superior service and customer satisfaction across your website and other key marketing channels? Learn all about Customers.ai and OmniChat in this article with our latest video!

Need More Marketing Software?

If you’re looking for more marketing tools, we have you covered! Browse through hundreds of more marketing tools in the following lists:

• NEW! Instagram messaging tools
• Lead generation tools
• Cross-channel marketing tools
• Affiliate marketing tools
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• Tools for digital marketing agencies
• Marketing automation tools
• Trending digital marketing tools
• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools
• Viral marketing tools

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Furthermore, as more marketing channels are able to “talk” to one another, the usefulness of cross-platform marketing tools has become more relevant.

So, what is cross-channel digital marketing?

Also known as omnichannel or multichannel marketing, cross-channel digital marketing software supports the delivery of campaigns across a variety of interactive channels. 

Cross-channel marketing tools connect inbound and outbound, digital and non-digital campaign intelligence within a single platform. And in doing so, marketers are able to provide a seamless and consistent brand experience throughout the customer journey.

Some of the advantages of managing campaigns across channels through one solution consist of:

• Consistent communication with customers improves CX (customer experience), leading to increased customer lifetime value and brand advocacy.
• Easier to create a single cross-channel view of the customer, which provides actionable data for executing relevant cross-sells and upsells.
• Better performance in terms of marketing campaign metrics, such as CTR (click-through-rate) and conversions.
• Improved customer retention as well as acquisition, meaning a higher ROI on marketing expenditures.

We’ve broken down the best 15 cross-channel marketing tools of 2021 into the following categories:

• Chat marketing tools
• Email marketing tools
• Social media marketing tools
• SEO marketing tools
• Advertising tools
• Marketing automation tools
• Lead generation tools

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Cross-Channel Marketing Tools for Chat

#1. Omnichannel chatbot marketing – Customers.ai

Customers.ai is an omnichannel chatbot that enables companies to proactively engage with audiences on their website, Facebook Messenger, SMS text messaging, and other popular web chat applications.

Using OmniChatⓇ technology and chatbot marketing automation, Customers.ai instantly connects customers and prospects to businesses in order to: 

• Generate leads 
• Re-engage customers, and 
• Offer real-time, 24/7 chat support

This enables you to create campaigns such as chat blasts, conversational drip campaigns, as well as website chat dialogues one time, and then execute them across multiple marketing channels.

Cross-Channel Marketing Tools for Email 

#2. Multichannel email marketing – MailChimp

MailChimp is one of the most popular email marketing platforms due to its ease of use and ability to create great-looking emails with a drag-and-drop user interface.

In addition to being the most recognized email marketing platform in the world, MailChimp has built out a suite of multi-channel marketing tools.

MailChimp now refers to itself as an “all-in-one marketing platform” with tools for:

• Email marketing
• Customer relationship management (CRM) dashboards
• Custom domains and website design templates
• Social media management and content scheduling
• Facebook and Instagram ad builders
• Landing page builders, including ecommerce
• Marketing analytics, and more.

MailChimp has gradually become more like Marketo, but for small businesses. And they’re doing this by building cross-channel marketing tools that complement their bread and butter, which is email.

Cross-Channel Marketing Tools for Social Media

#3. Multichannel social media management – AgoraPulse

Agorapulse is an all-in-one social media analytics dashboard and content scheduler that works across multiple platforms, including:

• Facebook
• Instagram
• Twitter
• YouTube
• LinkedIn

You can use AgoraPulse to gain audience insights and capitalize on otherwise missed opportunities with full monitoring and social media engagement tools.

AgoraPulse has many options to build a pipeline for your content calendar. Additionally, you can store unlimited posts tied to particular themes, and queue them up for publishing.

Reporting and analytics are the two things that AgoraPulse does best. 

It’s easy to export reports with key metrics and analysis on engagement and growth, and content reports let you identify posts that achieve the best reach, engagement, and clicks for any given period.

Lastly, you can use AgoraPulse to show your marketing team’s impact on conversions and revenue, as well as encourage more positive engagement with your ads across social channels.

Check out our list of the 18 best social media marketing tools to add to your marketing tech stack.

#4. Multichannel social media automation – MeetEdgar

MeetEdgar is similar to AgoraPulse but has a different superpower. While AgoraPulse’s strength is in its cross-channel social media analytics, MeetEdgar’s strength is in its fully automated, cross-channel content scheduling. 

The best way to describe MeetEdgar is that it’s a content recycler for all of your most important (or evergreen) branded content.

MeetEdgar automates the sharing of evergreen content across Facebook, LinkedIn, Twitter, and Instagram.

The time MeetEdgar will save you each week is what makes it one of my personal favorite social media marketing tools.

Unlike other content schedulers such as Hootsuite or Buffer, you can load MeetEdgar with your most important content one time, and then have that evergreen content shared over and over again on a set schedule.

In summary, use MeetEdgar’s cross-channel marketing tools for social media to do the following:

• Promote your best content, on a repeating schedule.
• Save your social media manager hours of time each week.
• Auto-generate and test variations of posts across Facebook, LinkedIn, Twitter, and Instagram.
• Schedule how many times per week, and on which days at which times you want each piece of content posted to each social media channel.

#5. Multichannel content insights – BuzzSumo

Digital marketers use BuzzSumo to reveal what content works and what content doesn’t perform across social media.

You can use BuzzSumo to get fresh content ideas and spend your time creating content that you know is going to perform well once it’s released into the wild. With the right workflow you can generate a lot of content this way.”

The BuzzSumo platform has four key components:

• Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
• Research tools analyze billions of data points to sharpen your marketing strategy.
• Influencer tools help you identify influential people to power-up your brand or campaign.
• Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.

#6. Multichannel social share buttons – AddThis

AddThis makes drag-and-drop share buttons that you can place on any web page. 

For example, in the image below you’ll see their share buttons on the left-hand side of the AddThis homepage.

AddThis also offers web tools for list building, link promotion, and recommended posts.

You can use AddThis to:

• Make content shareable with drag-and-drop share buttons.
• Build your audience across multiple channels with auto-follow buttons.
• Increase site traffic by promoting your links and creating enticing calls to action.

#7. Facebook Messenger for business – Customers.ai

More than 1.5 billion consumers actively use Facebook Messenger chat. However, less than 1% of businesses are utilizing Messenger for business.

Furthermore, Messenger is trending because it’s compatible with chatbots for your website, and soon will be fully integrated into Instagram as well as WhatsApp.

Customers.ai Facebook Messenger chatbots allow you to engage with your audience with marketing automation tools such as:

• Chat blasting: Just like email blasts, but with chatbots
• One-time notifications: Invite users to get updates and promotional messages
• Drip campaigns: Sequenced messages across Facebook, SMS, and web chat
• Facebook post autoresponders: Capture leads and subscribers from organic Facebook posts

All the Messenger contacts captured by your Facebook Messenger bot can be added to other Customers.ai marketing channels. This includes SMS text messaging, native live chat for your website, and other web chat apps like Instagram and WhatsApp.

This way, you’ll be able to build user profiles, see their entire history across channels, trigger messages based on their behavior, and opt them into other campaigns.

Learn how to create a Facebook Messenger funnel that drives conversions.

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#8. Multichannel automation for social media – Phantombuster

Phantombuster provides over 200 code-free automation and data extraction tools across over 20 social platforms including:

• LinkedIn
• Twitter
• Instagram
• Facebook
• Pinterest
• Zapier
• Medium
• Quora 

Each tool can be used individually or combined with others to create full cross-channel marketing workflows.

For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.

Use Phantombuster on your social media channels to:

• Generate leads
• Save time
• Build audiences
• Increase reach and engagement

Overall, Phantombuster is the most “growth hacker” like platform on this list. For more, check out these 15 awesome growth hacking tools used by top digital marketers.  

Cross-Channel Marketing Tools for SEO

#9. Multichannel SEO marketing – SEMrush

SEMrush is the best all around SEO tool to make your brand visible online. 

You can use SEMrush to supercharge your content marketing, improve SEO across your websites, create PPC campaigns, and manage your social media presence.

Some of the most popular tools to use on SEMrush are:

• Technical SEO audit
• Social media tracker
• Backlink audit
• Ad builder
• Keyword position tracking
• On-page SEO checker
• PPC keyword tool
• Organic traffic insights

SEMrush is useful for almost any marketing campaign. A few of their notable “extras” consist of tools built for specific verticals such as Traffic Jet, Amazon, affiliate marketing programs, and marketing agencies.

#10 Multichannel SEO & PPC marketing – SE Ranking

SE Ranking is one of the most versatile all-in-one tools that can help you go from 0 to 100 SEO-wise without much effort. The toolset is suitable for both newbies in the field and professionals, which is rare.

Some of the most used instruments by SE Ranking are:

• Keyword Rank Tracker
• Keyword Research Tool
• Competitor Analysis Tool
• On-Page SEO Checker
• Website Audit
• Backlink Checker

So, the set can cover most of your on-site and off-site SEO needs by showing all valuable data in handy expandable graphs and charts on one screen. 

Besides, with SE Ranking you get social media management (SMM) or local marketing software if you need more than just website optimization. There are even more tools popular with small to middle businesses, agencies, SEO specialists, product managers, etc.

SE Ranking offers not just tools, it offers experience.

Cross-Channel Marketing Tools for Advertising

#11. Multichannel online advertising – AdEspresso

AdEspresso is for performance markers that need to manage hundreds of ads and ad variations at a time across multiple channels.

The AdEspresso platform has a combination of marketing automation tools designed to save you time while increasing conversions.

Using AdEspresso, you can quickly create and analyze your ad campaigns for Facebook, Instagram, and Google, all from one platform.

Running lots of Facebook ads? 

Check out the top 7 Facebook ad hacks of all time to get ideas from one of the World’s top experts!

#12. Omnichannel online advertising – Customers.ai

One of the many marketing tools available from the Customers.ai OmniChatⓇ platform is built specifically for Facebook Messenger ads.

Before 2020 is over, even more Messenger ad tools will be available to serve to your audiences on Instagram, Facebook Shops, and possibly WhatsApp as well.

Messenger ads are a huge opportunity that savvy digital marketers are taking advantage of. 

And that’s because Messenger ads are different from regular Facebook ads. 

Even more important, Messenger ads perform better than your average Facebook advertising tools because they initiate engaging conversations with chatbots.

• Messenger ads outperform other ads by 2X-10X
• Instant lead and data capture
• More features available for personalization
• Automated lead qualification and follow-ups with chatbots

There are a couple types of Facebook Messenger ads. There’s click-to-Messenger ads, and then there’s sponsored messages that are native to Messenger.

Another cool thing about Messenger ad experiences is that they can take place across the Facebook family of apps. This includes Facebook newsfeed, Instagram newsfeed, Facebook and Instagram Stories, Marketplace, Messenger, and more.

Check out 19 different Facebook advertising tools you can use with Customers.ai.

Cross-Channel Marketing Tools for Automation

#13. Multichannel workflow automation – Zapier

Zapier is a great cross-channel marketing tool for creating automated workflows across your mar-tech stack. 

Compatible with thousands of tools, Zapier allows you to easily chain commands together with an “If X happens, do Y” structure.

For example, the Customers.ai Zapier integration allows you to easily send information that’s stored to customer profiles in Customers.ai to other applications. 

Here are just some of the most popular “Zaps” for Customers.ai users: 

• Add all new leads to your CRM, such as Salesforce
• Send SMS messages or Slack notifications to new contacts
• Subscribe new Customers.ai contacts to MailChimp
• Register Customers.ai contacts to Zoom Webinars

Automation allows you to combine multiple actions and apps together in a single Zap.

Zapier will save you lots of time by automating repetitive tasks and please your clients when you’re able to work with their tech stack.

#14. Multichannel marketing automation – Autopilot

Autopilot is all about building a lead generation and lead nurturing process, and then making that process automated. 

Using visual marketing automation, Autopilot makes it easy to design personalized customer experiences that capture and convert.

Autopilot allows users to: 

• Customize journeys based on audience behavior. 
• Build multi-channel workflows to send automated messages. 
• Generate customer journey reports that allow you to fix leaky marketing funnels.

Autopilot also includes features such as measuring campaign ROI and optimizing the revenue funnel based on real-time performance. 

Lastly, Autopilot integrates with other popular platforms such as Salesforce, InsideView, GoodData, Zapier, Slack, and Twilio.

Cross-Channel Marketing Tools for Lead Generation

#15. Multichannel lead prospecting data – Clearbit

Clearbit has rapidly become one of the most popular and powerful B2B marketing tools on the market. 

In short, Clearbit is a marketing data engine for all of your customer interactions.

The Clearbit platform can be used to better understand your customers, identify future prospects, as well as personalize marketing and sales interactions. 

Clearbit is a powerful multi-channel marketing tool that cross-references 250+ data sources and can segment audiences by nearly 100 unique tags.

Clearbit has three separate but integrated tools that make up its core components:

• Reveal: Unmask anonymous web traffic to personalize for target accounts
• Enrichment: Turn any email or domain into a full person or company profile
• Prospector: Discover your ideal accounts and leads with complete contact info

Keep in mind that Clearbit is not a cheap service, and if you don’t know how to use it, you can quickly run up the bill by acquiring too many leads. 

That’s why you need to use the tool properly, identify highly target audiences, and then prospect in order to consistently fill your sales team’s pipeline with quality leads and data.

#16. Omnichannel lead generation software – Customers.ai

Most live chat software is only found on a company’s website. However, with OmniChatⓇ technology by Customers.ai, you can instantly talk to customers across multiple channels, including: 

• Live chat for website
• SMS text messaging 
• Facebook Messenger 
• And soon to come – Instagram, WhatsApp, Apple Business

Customers.ai’s drip campaign features for web chat, SMS, Facebook Messenger, and other popular platforms allow you to set up a sequence of messages delivered at specified intervals.

Additionally, just like mass email marketing, Customers.ai has an automated, reliable method of sending mass content all at once to your audiences across multiple channels.

Check out its Facebook Messenger Chat Blaster feature, as well as its SMS Blaster to see how to send bulk messages in both Messenger and text messages.

You don’t have to worry about coding with Customers.ai either, because it offers marketing templates for every industry, and is built for both tech-savvy and non-tech-savvy marketers in mind.

Customers.ai is a great way to grow your contact list and generate leads. And one of its best features, autoresponders, can turn your social post commenters into leads.

The platform is fully integrated with a Facebook Comment Guard feature that allows you to automatically add contacts to your Messenger contact list each time someone comments on your post. All you need to do is to install the comment guard on your Facebook post.

In need of more marketing tools?

If you need even more marketing tools, we have a lot of categories for you to choose from. Browse through hundreds of marketing tools in the following lists:

• Free marketing software
• Tools for digital marketing agencies
• Marketing automation tools
• Trending digital marketing tools
• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools
• Viral marketing tools
• Marketing tools for small business
• Lead generation tools
• Growth hacking tools
• Conversion rate optimization (CRO) Tools
• Content marketing tools
• Affiliate marketing tools
• Marketing automation for agencies
• Email marketing tools

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Frequently Asked Questions

1. What are cross-channel marketing tools?

Cross-channel marketing tools are software or platforms that enable marketers to create, manage, and optimize marketing campaigns across multiple channels, such as email, social media, mobile apps, and more. These tools help businesses deliver consistent and coordinated messages to their target audience across various marketing channels.

2. Why should I use cross-channel marketing tools?

Cross-channel marketing tools offer several benefits. They allow you to reach your audience through multiple channels, increasing the chances of engagement and conversions. These tools also provide insights and analytics to measure the performance of your campaigns across channels, helping you optimize your marketing strategies. Additionally, cross-channel marketing tools enable consistent messaging and branding, enhancing the overall customer experience.

3. What features should I look for in cross-channel marketing tools?

When choosing cross-channel marketing tools, consider features such as seamless integration with multiple channels, audience segmentation capabilities, automation and personalization options, reporting and analytics functionalities, A/B testing capabilities, and scalability. These features will help you effectively manage and optimize your cross-channel marketing campaigns.

4. Are there any popular cross-channel marketing tools available?

Yes, there are several popular cross-channel marketing tools in the market. Some examples include HubSpot, Salesforce Marketing Cloud, Adobe Campaign, Mailchimp, and Marketo. However, it’s important to evaluate your specific needs and requirements before selecting a tool that best suits your business.

5. How can I get started with cross-channel marketing tools?

To get started with cross-channel marketing tools, follow these steps:

1. Identify your marketing goals and target audience.

2. Research and evaluate cross-channel marketing tools based on your requirements.

3. Choose a tool that aligns with your needs and budget.

4. Set up the tool and integrate it with your existing marketing channels and platforms.

The post 16 Must Have Cross-Channel Marketing Tools of 2023 appeared first on Customers.ai.

And instead of having them scattered about our blog, we thought it would be nice to have them all in one place in order to provide all the digital marketers out there with one giant treasure trove of marketing software.

The 312 best marketing tools for you to have on your radar in 2021 have been broken down by category. And each marketing tool category has its own unique article attached to it. Arguably, this is a lot better than simply listing every marketing tool out there with zero explanation as to why it made it made the list, right?

However, seeing as there’s barely enough time in the day to read through 312 full reviews of the World’s best marketing tools, let’s not waste another minute and jump right in!

Here are the 21 marketing software categories containing all 300+ fully-vetted marketing tools to build the ultimate MarTech stack in 2021:

1. Free Marketing Software: The $0 MarTech Stack
2. Digital Marketing Agency Tools
3. Marketing Tools for Small Business
4. Instagram Marketing Tools
5. Trending Digital Marketing Tools
6. B2B Marketing Tools
7. Account-Based Marketing Tools
8. Growth Hacking Tools
9. Social Media Marketing Tools
10. Viral Marketing Tools
11. Ecommerce Marketing Tools
12. Facebook Advertising Tools
13. Marketing Automation Tools
14. Affiliate Marketing Tools
15. Email Marketing Tools
16. Conversion Rate Optimization Tools
17. Content Marketing Tools
18. Cross-Channel Marketing Tools
19. Marketing Automation Tools for Agencies
20. Lead Generation Tools
21. Customer Support Chat Tools

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#1. 28 Free Marketing Software Tools for Small Business: The $0 MarTech Stack

All the tools in our $0 marketing tech stack come highly recommended for entrepreneurs, startups, and companies looking to save on budget.

From marketing automation tools to SEO software, every option has a free version and is guaranteed to get the job done!

Jump on these 28 free marketing tools before they’re no longer free!

#2. 14 Must-Have Digital Marketing Agency Tools

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business.

Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

This article will help you discover and get started with the best digital marketing agency tools available in 2021.

#3. 31 Best Marketing Tools for Small Business

For small businesses, their tech stack is among the top 5 most cited success factors by entrepreneurs in 2020.

And if you don’t want to be part of the 80% of companies that fail within 18 months, you need to choose the tools that will give you a competitive edge.

So, if you’re looking for the best marketing tools for small businesses that are both affordable and necessary for rapid-growth, this is the post you’ve been looking for.

Browse through 31 of the best marketing tools for small businesses here.

#4. 12 Instagram Marketing Tools & Use Cases You Should Implement ASAP

Finding Instagram marketing tools specific to the platform can be frustrating because it’s a unique social media platform.

This is because Instagram is focused on image-based content, allows for fewer characters than other platforms, and purposely makes it difficult to link to your website.

However, Instagram continues to gain in popularity and is no longer an option for marketers. If you’re not creating a steady flow of content for Instagram in 2021, you’re falling behind.

Additionally, now that Instagram Messenger and Instagram Shops have arrived, marketing opportunities on the platform are increasing by an order of magnitude.

Discover 12 Instagram marketing tools to kick off 2021 here.

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#5. 8 Trending Digital Marketing Tools You Can’t Ignore

Instead of asking what digital marketing tools are most popular, perhaps the better question is, which digital marketing tools and strategies are producing real results?

The best marketers know that if you only do what everyone else is doing, you’ll have a difficult time finding those unicorn growth hacking strategies that take your business to the next level.

That’s why in this article we’ve focused on 8 trends to follow in 2021 that aren’t just hype, as well as the digital marketing tools being used to capitalize on those trends.

Find 8 trending digital marketing tools here.

6. 15 Best B2B Marketing Tools for Companies Ready to Grow

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technologies like marketing automation and machine learning that’s made this possible.

Digital marketing was the top area of marketing spend for 56% of B2B companies in 2020. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. And it’s software that’s driving this dramatic shift.

Find the 15 best B2B marketing tools to add to your toolbox in 2021.

#7. 11 Account-Based Marketing Tools For B2B Companies

Account-based marketing tools exist because businesses going after large prospect accounts can no longer survive with “spray-and-pray” marketing tactics. Landing branded accounts and/or enterprise-level clients require a much more personalized and strategic approach.

In fact, the traditional marketing model and the account-based marketing model are practically opposites. Traditional marketing takes an ‘attack, nurture, close’ approach; while ABM starts with identifying prospects, then engaging them, and finally landing the client and expanding the relationship over long periods of time.

Furthermore, ABM focuses on quality, and can actually produce fewer new opportunities for sales, while simultaneously closing more deals and larger accounts.

Land some big fish in 2021 with these 11 account-based marketing tools.

#8. 15 Growth Hacking Tools Used by The Best Digital Marketing Startups

I’ve been a fan and participant of growth hacking campaigns in the startup world since I first heard the term circa 2015.

The idea of finding unique and creative marketing solutions that manifest themselves through data hooked me immediately. Needless to say, I keep up on the latest and greatest tools, and I know you’ll love what you find in this list.

Hack your growth in 2021 with these 15 growth hacking tools.

#9. 18 Absolute Best Social Media Marketing Tools

Choosing the right social media marketing tools makes a huge difference as to how quickly you can establish your brand online. And with ever-increasing challenges to reach your audience without breaking the bank, the process of selecting the best tools is even more important.

The average person spends 2 hours and 22 minutes a day on social media and messaging apps, according to the GlobalWebIndex. So the opportunity is there, it’s just a matter of whether or not you have the firepower to capture consumer attention.

Find the right balance between quality, automation, and affordability with these 18 best social media marketing tools.

#10. 6 Viral Marketing Tools Proven to Drive Traffic and Leads Fast + Tips to Run a Successful Online Contest

The right viral marketing strategy accompanied by the right tools can accomplish what would take months of work in a single day.

Viral marketing is all about psychology and triggering the emotions in people that get them to take action, such as share your product or service with their friends.

Take a look through these 6 viral marketing tools, get creative, and align your strategy with your brand, and you’ll be well on your way.

#11. 12 Ecommerce Marketing Tools to Boost Revenue

From abandoned cart optimization to multi-channel automation, the best ecommerce marketing tools can make or break your online store.

Online spending has skyrocketed over the last 5 years. For example, in 2019, ecommerce sales accounted for 14.1% of all retail sales worldwide (Statista).

And given recent global events that will further transform the way consumers buy their products, choosing the right ecommerce tools for your business is paramount to your success.

Discover 12 ecommerce marketing tools that will save you time and make you more money in 2021.

#12. 21 Powerful Facebook Advertising Tools to Advance Your Ad Performance

There are 6.8 billion active monthly users across Facebook’s platforms, including Instagram and WhatsApp. For any marketer who says, “I tried, but my customers aren’t on Facebook” – you’re wrong. Everyone is there, you just need to try harder.

Get a leg-up on your competition and push your Facebook Ads to the next level of profitability with these 21 advanced Facebook advertising tools.

#13. 8 Marketing Automation Tools Businesses are Using to Increase Productivity & Deliver Superior Results

If you’re not using marketing automation tools whenever possible, you’re falling behind the competition. It’s really that simple.

According to recent studies, marketing automation on average drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. You can’t argue with numbers like that.

It used to be common to find digital marketing tools that overpromised and under-delivered. That’s no longer the case. There’s no need to sacrifice quality for quantity anymore because even free marketing software is powerful enough to eliminate your most tedious of tasks.

Discover new ways for you to save time and money with these 8 marketing automation tools.

#14. 16 Affiliate Marketing Tools to Boost Sales & Drive Quality Traffic to Your Product Offerings

For those thinking about ditching the 9 to 5 routine and taking the affiliate route, you’ll want to make sure to have the top affiliate marketing tools at your disposal.

One of the main challenges of affiliate marketing is managing multiple product offerings at the same time. In fact, most affiliate marketers prefer to promote no more than 10 products at a time.

So, if you really want to make some money in the affiliate marketing game, you’ll need to have the right software to optimize different offers across multiple platforms.

Find the 16 best affiliate marketing tools for your hustle in 2021 here.

#15. 14 Best Email Marketing Tools to Dominate Inboxes

Email marketing may be one of the oldest, non-sexy communication methods. However, it’s still highly effective and of paramount importance.

In fact, according to Emailmonday, for every $1 spent on email marketing, a return of $38 is generated on average. That’s an ROI that can’t be ignored and demands the careful selection of tools to obtain the same or better results.

There will be more than 500 email marketing tools on the market at the start of 2021. So how do you find the email marketing tools that are easy to use, affordable, and effective?

Simple, we narrowed that list of 500+ down to the 14 best email marketing tools to dominate inboxes for you and your business in 2021!

#16. 14 Conversion Rate Optimization Tools to Dramatically Increase Your ROI

One thing digital marketers constantly fail to devote enough attention to is the conversion rate optimization tools they used to increase conversions.

And that makes sense because most of us are hard-pressed to drive high-quality leads that turn into sales. However, when you think about the impact of increasing conversions by just 1% across your marketing funnel, you’ll realize why CRO is a great usage of your time.

In fact, according to Wordstream, conversion rate optimization tools have an average ROI of 223%. That’s a ridiculously high ROI that many of us have failed to capitalize on.

So, in order to convince you or your superiors to invest in the right conversion optimization tools, we’ve put together a list of the 14 best conversion rate optimization tools available in 2021.

#17. 15 Content Marketing Tools to Create, Promote, and Manage Content Like a Pro

Creating quality content has never failed to produce great results for digital marketers, which is why content marketing tools are paramount to your success.

There are countless content marketing tools at your disposal, so I put together a stack of my favorites that should cover at least 90% of what you’ll need to create, promote, and manage a high-performing content machine.

So whether you’re just starting out with content marketing or you’ve been at it for a while, I guarantee these 15 content marketing tools will help you get the most out of your content strategy in 2021.

#18. 15 Must-Have Cross-Channel Marketing Tools

Also known as omnichannel or multichannel marketing, cross-channel digital marketing software supports the delivery of campaigns across a variety of interactive channels.

Cross-channel marketing tools connect inbound and outbound, digital and non-digital campaign intelligence within a single platform. And in doing so, marketers are able to provide a seamless and consistent brand experience throughout the customer journey.

Having an omnichannel approach to your marketing strategy in 2021 would be a wise decision. So, check out these 15 cross-channel marketing tools in order to get out ahead of the competition.

#19. 11 Best Marketing Automation Tools for Agencies to Impress Clients & Differentiate Themselves from Competitors

Marketing automation for agencies is a key differentiator when it comes to impressing clients, winning new business, and scaling your agency.

In fact, 79% of top-performing agency leaders reported using marketing automation tools for 3-years or more.

There are many marketing functions that can be automated, such as sending automated messages, lead scoring/qualifying, or publishing content on social media.

Check out the 15 different marketing automation software platforms in this article in order to save time, reduce overhead, and increase marketing ROI for both you and your clients.

#20. 18 Best Lead Generation Tools for Growth Marketers

The best lead generation tools make it easy to capture quality leads with as little manual outreach and follow-ups as possible. However, building a scalable lead generation machine is quite a challenge. So, when you get that machine rolling, it’s extremely rewarding.

In 2021, there are hundreds of lead generation tools to choose from, and naturally, some are built better than others. Furthermore, many of them no longer provide the same ROI as they once did due to overused strategies and a lack of further innovation.

This is why I’m sharing 18 lead generation tools with you that I know can grow your business from hands-on experience.

#21. 10 Best Customer Support Chat Tools

Customer support chat has incredible benefits, such as increased customer loyalty, sales, and revenue as a result of live chat. Additionally, there’s a reported 10% lift in AOV (average order value) when a buyer’s journey includes customer support chat.

And chat support (41%) is preferred over phone support (32%), email support (23%), and support via social media (3% ).

Learn how these 10 customer support chat tools and automation workflows can help your business grow in 2021!

Important Next Steps

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In 2021, there are hundreds of lead generation tools to choose from, and naturally, some are built better than others. Furthermore, many of them no longer provide the same ROI as they once did due to overused strategies and a lack of further innovation.

This is why I’m sharing 20 lead generation tools with you that I know can grow your business from hands-on experience. With a combination of the following on-page, inbound, and outbound lead generation tools, you’ll be able to quickly identify and convert leads.

Here are the 21 best lead generation tools for growth marketers in 2021:

1. Live chat software
2. Landing page builder
3. Data collection
4. Build email lists
5. Create lead forms
6. Building mailing lists
7. Prospecting tools
8. LinkedIn automation
9. Webinar lead generation
10. Social media forums
11. Text message marketing
12. Grow your contact list
13. Email lookup tools
14. Cold email marketing
15. Email finder and outreach automation
16. Automated meeting scheduler
17. Social media data extraction
18. Run an online contest
19. Run a contest on Facebook
20. Extract email from LinkedIn
21. Free Facebook lead generator

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#1. Live Chat Software for Lead Generation: Customers.ai

The best live chat software in 2021 allows you to proactively engage with customers and prospects in order to grow revenue, generate leads, and offer real-time support across multiple channels.

Most live chat software is only found on a company’s website. However, with OmniChatⓇ technology by Customers.ai, you can instantly talk to customers across multiple channels, whether that’s your website, SMS text messages, or the messaging apps they already use.

Having the ability to use live chat software tools on different marketing channels, all from one unified inbox, is a game-changer that only the best chatbot technology can deliver.

Here are some other great examples you can get started with today to generate leads using live chat:

• Proactive live chat
• Build a chatbot for sales
• Run click-to-Messenger ads on Facebook
• Set up Facebook autoresponders on all your posts
• Chatbot drip marketing campaigns
• Run a giveaway on Facebook
• Boost your social media posts and other content

Adding Customers.ai to your digital marketing tools is guaranteed to generate tons of quality leads for your small business, and fast.

#2. Landing Page Builder Lead Generation Tools: Unbounce

Unbounce is one of the most popular landing page builders for digital marketers because there are no coding skills required, and they have some of the best lead generation tools.

Its ‘Conversion Intelligence’ and ‘Smart Traffic’ features help to set Unbounce apart from the competition.

When you’re running highly-targeted campaigns, such as account-based marketing campaigns, you need your entire funnel to be tailored to its audience. This is why custom-built landing pages are so important.

Think about it…

If you click on an ad that’s promoting chatbots for marketing agencies and you landed on a homepage that isn’t marketing agency-specific, the chances of converting that traffic drops. However, if you were redirected to a landing page that says in big bold letters, “The Best Chatbot Platform For Marketing Agencies”, you’ve found exactly what you were looking for.

So, when you build your marketing funnels, use a tool like Unbounce to quickly create multiple, campaigns specific landing pages. Conversion rates are guaranteed to go up, and search engines will reward you for it.

With Unbounce, you can duplicate your most successful landing pages to save time and build high converting pages in bulk. Furthermore, you can A/B test variations of landing pages to see which messaging and designs perform best.

#3. Lead Generation Tools for Data Collection: Leadfeeder

Leadfeeder is a site visitor identification tool designed for digital marketers and sales teams to generate leads. Its tools tell you which companies visit your website, even if they never fill out a form or otherwise contact you.

All you need to do is install the Leadfeeder Tracker to your site and connect your account to Google Analytics. Once installed, you’ll get the following details on your site traffic:

• Company details including industry, employee count, and contact information
• Which pages visitors looked at and how long they spent there
• Where visitors came from before landing on your site

Being able to generate leads from web traffic that doesn’t convert or fill out a form is a no-brainer. As long as the cost per lead is below your existing cost per lead, tools like Leadfeeder are worth testing out.

#4. Lead Generation Tools to Build Email Lists: FindThatLead

FindThatLead is a great lead generation tool for building lead lists and capturing emails on different platforms. 

Companies that need to build lead lists fast commonly use FindThatLead to:

• Perform targeted prospect searches and get their contact information.
• Build segmented cold email lists and schedule drip campaigns.
• Continuously feed your sales team leads to reach out to.

For more growth marketing strategies to build email lists, check out these 50 different ways to build an email list fast!

#5. Lead Forms for Lead Generation: Leadformly

With Leadformly you can embed lead forms just about anywhere. Its lead forms work on any CMS, from WordPress and Squarespace to Magento.

Leadformly has many lead generation tools and features, such as:

• 58+ lead form templates
• Customize the look and feel to match your branding
• Multi-step forms and conditional logic to create conversational lead forms 
• Data segmentation to qualify, and convert leads into customers

Lead forms can be embedded on your website and linked to your CRM. Then, you can use Leadformly’s analytics & A/B testing tools to increase your conversion rates.

#6. Lead Generation Tools for Building Mailing Lists: Thrive Leads

Thrive Leads is a lead generation plugin for WordPress. It combines many different types of opt-in forms into one plugin and gives you a simple drag-and-drop editor to create great designs.

Furthermore, you can get a conversion boost by showing relevant offers to your visitors based on posts, categories, tags, and more.

ThriveLeads is a sophisticated plugin, not your old-school list building plugin. It commonly updates with new conversion tactics and growth hacking strategies that are proven to grow contact lists quickly.

If you’re not using WordPress, consider using a tool such as HelloBar or Leadformly.

#7. Prospecting Lead Generation Tools: LinkedIn Sales Navigator

Designed for sales professionals, LinkedIn Sales Navigator helps you focus on the right people and companies, stay up-to-date on what’s happening with your accounts, and build trust with your prospects and customers.

I highly recommend combining LinkedIn Sales Navigator with the #8 lead generation tool on this list – LinkedHelper.

Key features of LinkedIn Sales Navigator include:

• Advanced lead search to zero in on decision-makers with filters such as geography and seniority level.
• Lead recommendations and saved leads to discover the right people, save them, and keep contact info up-to-date.
• Alerts and insights to help take the right action at the right time with real-time updates on leads and accounts, such as job changes and recent company growth.

#8. Lead Generation Tools for LinkedIn Automation: LinkedHelper

Put your LinkedIn Sales Navigator account on steroids with LinkedHelper’s many automation tools to build connections, send ‘Inmails’, and generate leads. 

By combining LinkedIn Sales Navigator with LinkedHelper, you can:

• Acquire thousands of targeted contacts by sending personalized invitations to 2nd & 3rd contacts.
• Create an auto-mailing system, auto-responders, and sequenced messages to 1st connections or LinkedIn Group Members.
• Automate profile visits & export lead lists to CSV for Google Sheets and MS Excel.
• Build targeted mailing lists.
• Boost your profile by automating the endorsement of targeted profiles, and receive endorsements in return.
• Invite 1st connections to join a LinkedIn Group.
• Automatically add your signature to messages, follow or unfollow LinkedIn connections, and withdraw sent pending invitations.

Lastly, LinkedHelper has a great lists manager that allows you to build a lead generation funnel and avoid intersections between campaigns.

#9. Webinar Lead Generation Tools: EverWebinar

EverWebinar is a great ‘set it and forget it’ solution that allows you to create evergreen webinars.

Similar to evergreen content, which we normally associate with blog posts, EverWebinar facilitates the sharing of webinars as many times as you’d like.

The best part of the EverWebinar platform is that the audience always feels like they’re watching a live recording. After you’ve recorded a webinar, there are many features you can use to create what looks like a real-time and engaged audience.

For example, you can add comments, questions, and live polls that appear to happen in real-time to the viewer.

Additionally, to send traffic to your EverWebinar’s, you can add countdown timers to your website that makes it look like a brand new webinar is about to start in (for example) 10 minutes. So, even though it’s a recording that you could have made a year ago, interested site visitors will sign-up with urgency thinking they got there just in time.

Although EverWebinar is somewhat deceitful, once you get good at using the platform, you’ll be able to generate tons of leads over time with one recording.  

If you’re already running webinars on Zoom, take a look at how to use chatbots to invite more people to your Zoom webinars.

#10. Social Media Forums for Generating Leads: Quora

If you’re having trouble generating enough SEO traffic, Quora is a great option. I’ve personally received over 335,000 views of my answers over the years, and traffic has always converted at a high rate.

Here’s a big part of my Quora strategy that you’ll want to take note of: Find questions that have a high follow-to-answer ratio.

What does that mean? It means you should look for questions that a lot of people have added to their followed questions, but have only a few answers. A ratio of 5:1 or better is ideal.

Additionally, after you create a piece of content, find five or more Quora questions that are relevant to your content, and provide a short version of the answer that links back to your content. For example, at the end of your answer, add some anchor text linking back to your content that offers a more in-depth answer to the question.

The results over time will build, and you’ll be rewarded by search engines as well as much more traffic to your content and website.

#11. Lead Generation Tools for Text Message Marketing: Customers.ai

Text message marketing is one of the most popular lead generation tools you can have in your tech stack. And that’s because SMS has by far the highest open and engagement rates of any kind of media.

Take a look at these SMS marketing statistics which prove my point.

Using Customers.ai OmniChat^Ⓡ technology, you can engage with your audience with chat blasts in real-time via: 

• Live chat on your website 
• Facebook Messenger 
• SMS text messages
• Instagram 
• And other popular web chat applications.

SMS text message marketing is incredibly effective in both generating new leads and converting existing leads.

In fact, the average response time to business text messages is just 90 seconds. If you compare that to an average of 90 minutes for business email, then you’ll understand why I’m emphasizing the importance to take note of these SMS marketing tips, and to add SMS to your marketing toolset.

Check out these 20 SMS marketing tools available on the Customers.ai platform.

#12. Lead Generation Tools to Grow Your Contact List: HubSpot Forms

HubSpot is a full-stack CRM platform that has all the tools to attract leads and convert them into long-term customers. All of HubSpot’s tools are powered by the HubSpot CRM which helps you follow your leads along their buyer’s journey so you can make their experiences as unique as possible.

HubSpot’s online form builder is easy to use but also deeply powerful. Whether it’s an embedded form, a standalone page, or a popup box, the tool easily integrates with your website. The popup and slide-in boxes also come with exit-intent and scroll triggers so you can get your visitors’ attention at just the right time.

The drag-and-drop editor allows you to add all sorts of form fields to collect any information you’re looking for. Once the form is live on your website, HubSpot will automatically add these new contacts to your CRM. The CRM then automatically keeps track of their information and activity on your website, giving you the ammunition you need to better tailor your marketing campaigns. This includes intricate list segmentation and deeply personalized emails.

Here are the main features to consider:

• Free CRM.
• Unlimited forms.
• Unlimited form fields.
• Customizable lead form templates, each tailored to a specific goal.
• Multi-step forms and conditional logic.
• Advanced lead management.
• Comes with more lead generation tools: landing page builder, email marketing, live chat, an ad builder, and more.

HubSpot’s form builder integrates with the most popular business tools like Mailchimp or Salesforce. If you’re using WordPress, you can also install the HubSpot WordPress plugin.

#13. Lead Generation Tools for Email Lookup: Prospect.io

Prospect.io has email lookup tools to build lists and automate your outbound lead generation campaigns.

Building your lists is the very first step in sales prospecting. Prospect.io has tools to speed up the process while ensuring you build high-quality lists.

Additionally, with Prospect.io, you can combine personal emails, follow-up calls, social touches, and tasks into a multichannel campaign to reach your prospects wherever they are.

Prospect.io also has analytics and productivity tools that generate a list of tasks for you every day within campaigns. These tools help to make the most out of your sales efforts and to track your team’s performance over time.

#14. Cold Email Lead Generation Tools: Woodpecker

When it comes to cold email software, I’ve had the best results with Woodpecker.

Woodpecker is the best tool for companies who need to contact prospects with automated, personalized email drip campaigns.

The platform is specifically designed for cold emails and follow-ups that you can send directly from your Gmail and other major email clients.

One of the most common issues with cold emails is being blacklisted or ending up in spam folders. I’ve found Woodpecker to be the most secure email client for automated campaigns to mass email lists. 

Furthermore, Woodpecker is a great marketing agency tool for sending bulk emails because it’s easy for agencies to switch between client accounts and track results.

#15. Email finder and outreach automation tool – Reply.io

If you are looking to take your outreach to the next level and engage your audience on other channels as well, try Reply.io.

Reply.io orchestrates your inbound and outbound campaigns using emails, calls, LinkedIn interactions, SMS, and even WhatsApp messages. You can employ a mix of automated, semi-automated, and manual touchpoints across the listed channels to build personal connections with your prospects at scale.

There’s also a handy email finder add-on that helps you discover prospects on LinkedIn, both in-bulk and one by one, to build targeted mailing lists.

Some other noteworthy features in Reply.io include:

• AI-powered inbox sorting and email quality check
• Team collaboration
• Zapier actions as a step in the sequence
• Advanced email personalization

#16. Lead Generation Tools for Scheduling Meetings: Calendly

Calendly is a great tool to avoid all the back and forth emails trying to set a meeting with prospective customers.

Setting up your account is fairly simple. All you have to do is let Calendly know your availability preferences and it’ll do the work for you.

Then, share your link in emails, your website, and other correspondence to automate the scheduling of your meetings.

Prospects will pick a time and the event will then be added both of your calendars. Calendly integrates with all major calendars, such as Google, Outlook, and iCloud. 

#17. Lead Generation Tools for Social Media: Phantombuster

With all the growth hacking strategies that have become popular in recent years, one marketing automation tool emerged as one of my favorites. And that’s Phantombuster.

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Each tool in Phantombuster can be used individually or combined with others to create full workflows.

For example, you can automate lead generation on LinkedIn, be noticed by Instagram users, hire developers from GitHub, receive follows from your competitor’s Twitter followers, or acquire the Instagram accounts of all the restaurants in a neighborhood.

Use Phantombuster on your social media channels to automate the following:

• Lead generation
• Audience building
• Increasing social reach and engagement

#18. Lead Generation Tools to Run an Online Contest: UpViral

UpViral is a sweepstake, rewards, and waitlist campaign platform that makes it simple for entrants to follow your brand on social media, visit your YouTube channel, subscribe to your newsletter, and more.

The platform is known for sweepstakes and comes with pre-built campaign templates, automated trigger emails, real-time fraud detection, and unlockable milestones to keep participants motivated.

UpViral does a few things that other contest platforms don’t, such as verifying that actions have taken place. 

The biggest problem with contest platforms is the number of people trying to cheat the system. So, by verifying the entries to social networks (where allowed). This reduces the number of steps required to enter, saves you time & drives higher quality entries into your campaign.

Additionally, UpViral has cool interactive leaderboards that use gamification, which can generate a lot of leads in a short period of time.

UpViral users can also access sales tools on the platform that help to increase ROI and lower ad costs. 

#19. Lead Generation Tools to Run a Facebook Contest

Giveaways and contests naturally have the ability to go viral and generate a ton of leads fast. And the best way to run a Facebook contest is via Messenger, which is used by over 1.5 billion people daily.

Facebook contests are an effective tactic for generating new leads, getting more fans, and expanding your network reach.

But contests using a chatbot to do the heavy lifting have even more upside:

• Instant lead capture
• Low-friction user participation
• Automated follow-up and management

Furthermore, running a Facebook contest is an opportunity for lots of innovative ideas. That’s because you can get creative with the rewards, prizes, and incentives you decide to offer.

Keep in mind that it’s important to focus on aligning rewards with your brand and the giveaway you’re running. Giving away an Amazon gift card only provides an incentive to get a gift card, which has nothing to do with your brand. Instead, the prizes you giveaway should be things that your target audience would like to receive.

Interesting in learning how to do a giveaway on Facebook? Check out these 10 Facebook Messenger bot contest examples for more ideas!

#20. Lead Generation Tool for LinkedIn- GetProspect

GetProspect email finder tool extracts emails from LinkedIn via Google Chrome extension. This service is ideal for marketers and other sales professionals who regularly search for leads and contacts.

With GetProspect, users can effectively collect information about their customers and connect with them directly through emails. This allows you to quickly and efficiently find and contact potential customers, increasing your chances of business success.

You can install GetProspect in just three steps and get a number of benefits:

• Work with different Linkedin accounts;
• Automatic extraction of multiple profiles;
• Integration with Pipedrive, Hubspot, SalesForce, MailChimp, and 2000+ other services;
• Built-in CRM;
• Simple and intuitive interface, data security, and all this for a small budget!

Looking for an effective B2B and marketing solution? GetProspect is that powerful tool for anyone involved in sales or marketing on LinkedIn. By using this extension, you can find and contact your prospects much faster and more efficiently, which can have a positive impact on your business. Download GetProspect today and see how effective it is in action!

#21. Free Facebook Lead Generator by Customers.ai

What if you could capture the contact information of every visitor to your Facebook business Page?

Surprise! There’s a super-easy way to generate leads from your Facebook Page, and it’s called the Free Facebook Lead Generator.

The Free Facebook Lead Generator by Customers.ai is a free tool that turns your Facebook Page fans into leads. All you need to do is add the lead generator tool to your business page and posts one time.

The Free Lead Generator will then capture the people who follow and like your company’s page on Facebook.

And you capture their names, emails, and phone numbers – automatically!

Here’s how the free Facebook Lead Generator works:

• Fans and prospects message your Facebook Page and comment on Posts.
• Customers.ai auto-replies in Messenger to collect emails and phone numbers.
• Then Customers.ai sends you a daily email report containing all your new leads.
• Use Customers.ai to re-engage your leads at any time.

So, don’t let hot leads on Facebook fall through the cracks. And find out who your Facebook Page visitors are!

Add a free, automated answering service to your Facebook Page and Posts to capture critical contact info so you can follow-up with prospects fast using the Free Facebook Lead Generator.

Check out the top 7 chat marketing tactics of 2020 to learn how to use live chat, SMS, and Messenger for marketing, sales, and customer support!

Need More Marketing Software?

If you’re in need of even more marketing tools, look no further. Browse through hundreds of more marketing tools in the following lists:

• Free marketing software
• Tools for digital marketing agencies
• Marketing automation tools
• Trending digital marketing tools
• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools
• Viral marketing tools
• Marketing tools for small business
• Growth hacking tools
• Conversion rate optimization (CRO) Tools
• Marketing automation tools for agencies
• Cross-channel marketing tools
• Email marketing tools
• Free advertising sites
• Customer support chat tools
• Affiliate marketing tools

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Important Next Steps

Ready to get rolling with chatbot marketing lead generation tools?

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There are countless content marketing tools at your disposal, so I’ve put together a stack of my favorites that should cover at least 90% of what you’ll need to create, promote, and manage a high-performing content machine.

So whether you’re just starting out with content marketing or you’ve been at it for a while, I guarantee these 15 tools will help you get the most out of your time and energy.

I’ve broken the content marketing tools stack down by their individual functions:

1. Send bulk messages to your audience across multiple channels
2. Social media management and scheduling
3. SEO management platform
4. Boost your Facebook posts with autoresponders
5. Design quality images with no design experience
6. Create videos you can share anywhere
7. Get more shares on social media
8. Drive quality traffic to your content
9. Social media automation for evergreen content
10. Content performance insights
11. Link building and link tracking tools
12. Create webinars that continuously drive leads
13. Send cold emails and follow-ups
14. Write high-performing blog posts
15. SMS text message marketing

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#1. Content Marketing Tools to Send Bulk Messages

Chatbots are as good as it gets for content promotion because they have the extremely high open and click-through rates, as well as tools you can use to send bulk messages.

Customers.ai takes this a step further with omnichannel chat blasts. This means you can reach your audience with your latest content instantly via social media, SMS text messaging, as well as live chat on your website. 

For example, instead of waiting for people to chat with you on your website or fill out a contact form, you can reach out to them proactively and engage with your audience in real-time. And two of the most powerful channels in 2020 are text message marketing and Facebook Messenger.

Use Customers.ai to send bulk text messages and Facebook Messenger chat blasts that include your latest content to dramatically increase your website traffic.

As a result, you’ll get more leads, conversions, and provide a better overall customer experience.

Check out these 11 brilliant web chat examples you can use today in order to spread your content across the internet.

#2. Content Marketing Tools for Social Media Management

Agorapulse is an all-in-one dashboard for social media management that simplifies the understanding of social media metrics.

You can use AgoraPulse to gain audience insights at-a-glance and take advantage of otherwise missed opportunities with full monitoring and engagement tools for social media.

AgoraPulse has lots of options to build a pipeline for your content marketing calendar. Additionally, you can store unlimited posts tied to particular themes, and queue them up for publishing.

Reporting and analytics are what AgoraPulse does best. It’s easy to export reports with key metrics and analysis on engagement and growth, and content reports let you identify posts that achieve the best reach, engagement, and clicks for any given period.

Lastly, you can use AgoraPulse to show your marketing team’s impact on conversions and revenue, as well as encourage more positive engagement with your ads across social channels.

#3. Content Marketing Tools for SEO Management

SEMrush is one of the best SEO tools to make your brand visible online. 

Use SEMrush to supercharge your content marketing, improve SEO across your websites, create PPC campaigns, and manage your social media presence.

Some of the most popular tools to use on SEMrush are:

• Technical SEO audit
• Social media tracker
• Backlink audit
• Ad builder
• Keyword position tracking
• On-page SEO checker
• PPC keyword tool
• Organic traffic insights

#4. Content Marketing Tools: Facebook Post Autoresponder

When your Facebook Messenger marketing machine is up and running, you’ll be ready to invest resources in growing your contact list.

One Facebook Messenger lead magnet is a Facebook post autoresponder, which is also known as a comment guard.

Facebook autoresponders are a great tool to add some juice to all of your organic posts. And marketers have had nothing but success with Customers.ai Facebook Comment Guards. 

Autoresponders are easy to set up and will run fully automated on all of your Facebook posts. 

So, next time you create some content (before check information on review website) that you would love to get a lot of attention on, try the following:

• Ask a click-bait question on your post, such as, “Name your 10 favorite movies, go!” People love answering questions about themselves, it’s in our nature, and this always works.
• Have people guess the answer in the comments.
• Auto-send a private response with your Customers.ai chatbot via Messenger.

Then, when engagement on one of your posts is well above average, boost your Facebook post to ensure that it gets a ton of impressions.

The more people that respond, the more visibility the post will get in your news feed. The best part is that you automatically capture lead user data every time someone replies to your private message.

Additionally, those contacts have now opted-in to receive promotional messages from your Messenger chatbot.

#5. Content Marketing Tools for Creating Images

Visme is a social media marketing tool that you can use to quickly create graphics, presentations, posters, and other visual content. 

The visual content creator integrates millions of images, fonts, templates, and illustrations for marketers with little to no design skills to build professional-looking images.

Visme has pre-built templates for all of your favorite social media channels including:

• Facebook
• Instagram
• YouTube
• Twitter
• WhatsApp
• Pinterest
• Snapchat
• Twitch
• LinkedIn

#6. Content Marketing Tools for Creating Videos

Wistia is a video marketing software that you can use to find, engage, and grow your audience.

The platform has powerful video SEO and tools for creating smarter ads on search and social media.

Additionally, Wistia is great for marketers because it has marketing automation integrations, lead capture tools, and features that keep your audience engaged.

And Wistia has a free version that comes with all of its standard features. For free, you get up to 3 videos you can embed just about anywhere, up to 250 channel subscribers and A/B testing tools.

#7. Content Marketing Tools to Get More Shares on Social Media

Quuu has two fantastic content marketing tools for getting more social media shares on your posts:

1. QuuuPromote
2. QuuuPods

I’ve used Quuu multiple times to curate and promote content for social media accounts.

Quuu’s promotion tool gets real profiles on Facebook, Twitter, and LinkedIn to click and share your content.

Recently, Quuu introduced a new feature called Pods, which is really interesting. 

It allows you to automate social media sharing of content between your accounts and your friends, colleagues, and business partners accounts.

Use Quuu to curate content that your social media audiences will find value in, and then promote your company’s best performing content to increase traffic to your blog.

#8. Content Marketing Tools for Driving Traffic

If you’re having trouble generating enough SEO traffic, Quora is a great option.

I’ve personally received over 340,000 views of my answers over the years, and traffic has always converted at a high rate.

A big part of my Quora strategy that you’ll want to take note of, is to find questions that have a high follow-to-answer ratio.

What does that mean? It means you should look for questions that a lot of people have added to their followed questions, but have only a few answers. A ratio of 5:1 or better is ideal.

Additionally, after you create a piece of content, find five or more Quora or Letaros questions that are relevant to your content, and provide a short version of the answer that links back to your content.

For example, at the end of your answer, add some anchor text linking back to your content that offers a more in-depth answer to the question.

The results over time will build, and you’ll be rewarded by search engines as well as much more traffic to your content and website.

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#9. Content Marketing Tools for Social Media Automation

MeetEdgar is a content recycler that can be used to automate the sharing of all your evergreen content across Facebook, LinkedIn, Twitter, and Instagram.

And the time MeetEdgar saves, along with the results it delivers, makes it one of my favorite content marketing tools.

Unlike other content schedulers such as Hootsuite and Buffer, you can load up MeetEdgar with all of your most important content once, and then have that evergreen content shared over and over again according to a schedule that you can edit.

This ensures that consumers are more likely to see your highest converting content.

You can use MeetEdgar across your social channels to do the following:

• Promote your best content, on repeat.
• Save time scheduling the same content over and over again.
• Auto-generate and test variations of posts linking to the same content.
• Schedule how many times per day you want your content posted to each channel.

#10. Content Marketing Tools for Performance Insights

Digital marketers use BuzzSumo to reveal what content works and what content doesn’t perform across social media.

You can use BuzzSumo to get fresh content ideas and spend your time creating content that you know is going to perform well once it’s released into the wild.

The BuzzSumo platform has four key components:

• Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
• Research tools analyze billions of data points to sharpen your marketing strategy.
• Influencer tools help you identify influential people to power-up your brand or campaign.
• Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.

#11. Content Marketing Tools for Link Building & Link Tracking

Rebrandly provides the easiest way to create, measure, and manage short URLs with a custom domain name. 

Think of Bitly, but with superior analytics, more tools, additional customization, and less expensive. It’s a no-brainer to choose Rebrandly over Bitly, in my humble opinion.

Dozens of domain name TLDs (top-level domains) are available at just $2 for the first year of registration. 

Some of the choices available for your short links are:  .FYI .COOL .GURU .COMPANY .EXPERT .MONEY .LINK .CLICK .STYLE .WORKS and many more.

The best part about Rebrandly is being able to tie your brand to your short links, for example, instead of bit.ly/1213546851615464, you can create a link that people will actually want to click, such as Customers.ai.cool/social-media-tools.

Use Rebrandly to track everything happening with your links around the internet, quickly build UTM parameters with their Chrome Extension, and get deeper insights into the content that’s driving you the best web traffic.

#12. Content Marketing Tools for Webinars

EverWebinar is a great ‘set it and forget it’ solution that allows you to create evergreen webinars.

Similar to evergreen content, which we normally associate with blog posts, EverWebinar facilitates the sharing of webinars as many times as you’d like.

The best part of the EverWebinar platform is that the audience always feels like they’re watching a live recording. After you’ve recorded a webinar, there are many features you can use to create what looks like a real-time and engaged audience.

For example, you can add comments, questions, and live polls that appear to happen in real-time to the viewer.

Additionally, to send traffic to your EverWebinar’s, you can add countdown timers to your website that makes it look like a brand new webinar is about to start in (for example) 10 minutes.

So, even though it’s a recording that you could have made a year ago, interested site visitors will sign-up with urgency thinking they got there just in time.

Although EverWebinar is somewhat deceitful, once you get good at using the platform, you’ll be able to generate tons of leads over time with one recording.  

Do you use Zoom for hosting webinars? If you’re already running webinars on Zoom, take a look at how to use chatbots to invite more people to your Zoom webinars.

#13. Content Marketing Tools for Sending Cold Emails

When it comes to cold email software, I’ve had the best results with Woodpecker.

Woodpecker is the best tool for companies who need to contact prospects with automated, personalized email drip campaigns.

The platform is specifically designed for cold emails and follow-ups that you can send directly from your Gmail and other major email clients.

One of the most common issues with cold emails is being blacklisted or ending up in spam folders. I’ve found Woodpecker to be the most secure email client for automated campaigns to mass email lists. 

Furthermore, Woodpecker is a great marketing agency tool for sending bulk emails because it’s easy for agencies to switch between client accounts and track results.

#14. Content Marketing Tools for Writing Blog Posts

Yoast is by far the best free plugin for content marketers. And this is especially true for content writers on WordPress sites. In my opinion, it’s an absolute must-have content marketing tool for any blogger.

After installing the Yoast SEO plugin on your WordPress site, this free marketing software instantly analyzes the SEO of your content, the page, the URL, your headline, the meta description, your image alt-attributes and more.

Then, Yoast tells you exactly what to do in order to improve your SEO score, and as you make the improvements on the page, it instantly lets you know whether issues are fixed or if you can improve the page performance even more.

Use Yoast SEO to: 

• Get more visitors from Google and Bing
• Attract more visitors from social media
• Increase your readers’ engagement with your content

#15. Content Marketing Tools for SMS Text Messaging

SMS text message marketing is rapidly growing in popularity in 2020. And that’s because it’s instant, convenient, and universal. Most importantly, it’s producing eye-opening results that are hard to ignore.

Take a look at the performance of SMS marketing vs other marketing channels to see for yourself.

Outdated mobile-targeting tactics are costing you conversions, clients, and revenue. Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it.

Using Customers.ai SMS marketing tools, digital marketers can set themselves apart from the competition by dramatically increasing open, response, and conversion rates.

Text message marketing empowers businesses to send customers both bulk and personalized text messages at scale.

And you can have your audience opt-in to text message marketing campaigns easily with Customers.ai because there are multiple opt-in tools, such as its web chat opt-in widget, web page popup forms, and SMS keyword tools.

Here’s an example of one of our calls-to-action where we’re using the keyword “UNICORN”: Join my Unicorn Marketing Club for news and updates once a week by texting “UNICORN” to 1-309-740-3151.

When you text UNICORN to that phone number, you’ll receive a text message that reads:

“Hi, this is Larry Kim. Thank you for joining my unicorn marketer’s text message club. I’ll send new marketing hacks — once or sometimes twice a week. You can type STOP at any time to unsubscribe. ???? be a unicorn in a sea of donkeys.”

Go ahead and test it out for yourself to receive marketing news and updates from Larry Kim!

Some SMS marketing examples you can put into action with Customers.ai:

• Bulk text messaging
• SMS drip campaign automation
• Automated responses and proactive messaging

If you’re still skeptical of SMS marketing, check out these 60 SMS marketing statistics, and you’ll quickly change your mind.

Need More Marketing Tools?

If you’re looking for even more marketing tools, look no further. Browse through hundreds of more marketing tools in the following lists:

• Free marketing software
• Tools for digital marketing agencies
• Marketing automation tools
• Trending digital marketing tools
• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools
• Viral marketing tools
• Marketing tools for small business
• Lead generation tools
• Growth hacking tools
• Conversion rate optimization (CRO) Tools

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Not too long ago, I played a significant role at a popular viral marketing company called Queue Technologies. Some of you I’m sure either heard of, saw, or even used it when it was available to the public.

Queue was a viral marketing platform to run contests, giveaways, and sweepstakes. We were known for our live and interactive leaderboard that had lots of cool gamification and features built into it. 

Many of the most notable digital marketers (e.g. Neil Patel), influencers, and marketing agencies were using our product, along with a few notable pop-stars, such as Bruno Mars.

The gamified contest platform produced some pretty amazing results. In fact, more than 70% of the campaigns we ran on our platform went viral. 

And I can say that I know for a fact that a couple of the tools on this list will openly admit that Queue inspired the development of their products, which is awesome.

Speaking of awesome, here’s an old dashboard from one of our campaigns:

Above you’ll see that our client had a list of about 9K people that they invited into the contest directly. The “Viral Signups” all came from those 9,355 “Direct Signups” sharing the news about the contest.

That means our client came into the contest with 9K contacts and left the contest with 40K contacts. And they achieved those numbers in less than one month.

Not bad, right?

This is what the right viral marketing tools accompanied by well thought out campaigns can do for your business.

So, want to 4X your lead list in less than a month?

Take a look through these 6 viral marketing tools, get creative, and align your strategy with your brand, and you’ll be well on your way. I’ve broken them down by the following:

1. Make Facebook posts go viral
2. Sweepstakes and rewards
3. Contests and giveaways
4. Sponsored messages and chat blasts
5. Ecommerce store referral engine
6. SMS text message blaster

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#1. Viral Marketing Tools to Make Facebook Posts Go Viral

Facebook Comment Guards are a great tool to make all of your organic posts go viral. And marketers have had nothing but success with Customers.ai Facebook Comment Guards. 

They’re easy to set up once and then have it run fully automated on all of your Facebook posts. 

Let’s say you just wrote a blog post and now you want to promote it. Here’s all you have to do:

1. Ask a question related to your post
2. Have people guess the answer in the comments
3. Auto-send a private response with your Customers.ai chatbot via Messenger

The more people that respond, the more visibility the post will get in your news feed. The best part is that you automatically capture a lead and user data every time someone replies to your private message. Additionally, those contacts have now opted-in to receive promotional messages from your Messenger chatbot.

Next time you create some content that you would love to see go viral, try the following:

• Ask a click-bait like question, such as, “Name your 10 favorite bands, go!” People love answering questions about themselves, it’s in our nature, and this always works. 
• Then, when engagement one of your posts is well above average, boost your Facebook post to ensure that it goes viral.

So, once you find a question with super high engagement, get it in front of as many people as you can by boosting it, and you’re guaranteed to capture a ton of leads in a very short period of time.

Customers.ai Comment Guards also work great if you want to run a Facebook giveaway or a Facebook contest using Messenger chatbots.

#2. Viral Marketing Tools for Sweepstakes and Rewards

UpViral is a sweepstake, rewards, and waitlist campaign platform that reminds me of Queue. 

The platform is known for sweepstakes and comes with pre-built campaign templates, automated trigger emails, real-time fraud detection, and unlockable milestones to keep participants motivated.

A couple of other features that tell me UpViral has taken the additional steps to create a legitimate sweepstakes platform is that the campaigns are optimized for mobile and it supports all languages. 

Interactive leaderboards that involve gamification in addition to legal and fraud detection features are time-consuming for developers. So seeing that they’ve gone the extra mile with other features tells me a lot.

UpViral users can also access sales tools on the platform, which is great. This helps to increase ROI and lower ad costs. 

Tips for running a successful contest or sweepstakes

On a side note, remember that if you want to run a great online contest, you need to already have an audience. You can’t expect to generate enough campaign velocity and social sharing from just a few hundred people. 

Ideally, you want to be able to front-load your campaign with at least 5 thousand participants. That means you should be very confident that you have at least 5 thousand contacts that will jump into the sweepstakes without hesitation because they love your brand.

And here’s the strategy behind my online contest secret: Only invite your most valuable and engaged customers into the campaign in the first week or two. Tell them that they’re getting a free head start on the rest of the competition because you value them as customers. 

This strategy works great for a few reasons:

• You’re building a stronger relationship with your most loyal customers.
• The campaign will get off the ground quickly with an engaged audience.
• When you invite the remainder of your audience into the campaign one to two weeks after it has started, it will look like a ton of activity is taking place. They don’t know that it started a week ago, so people must be going crazy for your brand, and the contest must be worth their time.
• The velocity of your campaign will skyrocket because all the new entrants and referrals will desperately try to catch up to the competition.

So, remember to front-load your campaigns with your best customers, then invite the rest of your contacts into the campaign to make the contest go viral.

#3. Viral Marketing Tools for Contests & Giveaways

Gleam is a contest and giveaway platform that makes it simple for entrants to follow your brand on social media, visit your YouTube channel, subscribe to your newsletter, and more.

Gleam does a few things that other contest platforms don’t, such as verifying that actions have taken place. 

The biggest problem with contest platforms is the amount of people trying to cheat the system. So, by verifying the entries to social networks (where allowed). This reduces the number of steps required to enter, saves you time & drives higher quality entries into your campaign.

The other issue that’s plagued platforms like Gleam, Vyper, and others, is that social media channels really came down hard on third-party platforms like my own at Queue. So the amount of actions you can actually have people take has become increasingly limited.

So, if you’re okay running a contest on Facebook as opposed to on your own site, or a hosted services site, you should seriously consider using Facebook Messenger to run a contest or giveaway. 

You’ll be sacrificing some of the engagement on other social media platforms, but I promise it’s just as effective, costs less, and can be launched much faster.

#4. Viral Marketing Tools: Sponsored Messages & Chat Blasts

The next time you have a piece of content or you’re running a campaign that you want to go viral and you want to activate your audience, Sponsored Messages via Messenger is a super-effective way to do it.

You can send Sponsored Messages to your audience via the Facebook Messenger Promo Blaster by Customers.ai whenever you want. 

So, next time you need to rally your audience to help a campaign go viral here’s how to do it with minimal spending and super high engagement.

With Sponsored Messages, your potential audience is automatically narrowed down to users who’ve already engaged with your brand or bot in Messenger. 

If you haven’t already done so, start by growing your Messenger contact list with the following easy to use tools from Customers.ai: 

• Facebook post autoresponders
• Click-to-Messenger ads
• Coupon lead magnets
• Add Messenger live chat widget to your website

Once you have an audience, they’re at your disposal via Messenger for all your big campaigns. 

Facebook Sponsored Messages can go viral because there’s a high probability of your audience seeing and engaging with your content, which many of them will subsequently share with their audience.

Additionally, don’t forget that Sponsored Messages are sent out via Messenger, meaning it’s a chat experience. Create a fun and automated chatbot dialogue along with a Messenger drip sequence to guarantee you’ll get the engagement needed to go viral.  

Learn more about how to energize your audience for your viral campaign here: Facebook Sponsored Messages ads.

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#5. Viral Marketing Tools for Ecommerce Referrals

Word of mouth is the most viral marketing tool your brand can have going for it. 

A recent study by Nielsen reported that 92% of consumers are influenced more by suggestions from family and friends than they are from ads. And that’s why ReferralCandy has had enough success to make our list of viral marketing tools.

ReferralCandy is a referral generating platform that encourages your customers to tell share your products and services with their connections. And it does so by utilizing the power of incentives.

Here’s how ReferralCandy works…

When a customer buys a product from your ecommerce store, they automatically receive a referral code that they can share with their connections. Additionally, when a referral makes a purchase with that referral code, two things happen:

1. The friend gets a discount on their purchase, and 
2. The referrer earns rewards from your online store.

That’s a win-win that never gets old.

As for the rewards you give your customers, you can choose either coupons or cash. Both work great.

ReferralCandy is best suited for small to medium-sized businesses that don’t have the budget for designers and programmers to create custom web pages or custom referral programs.

For more software options in the ecommerce space, check out our list of ecommerce marketing tools.

#6. Viral Marketing Tools: Bulk SMS Text Messages

Similar to how you can use Sponsored Messages to rally your brand advocates for all your biggest marketing campaigns, you can do the same with bulk SMS text message marketing.

Text message marketing is one of the most valuable viral marketing tools you can have in your arsenal due to the velocity and engagement it can provide a campaign.

And the great part about this is that you don’t need yet another tool to execute an SMS blast. Using Customers.ai OmniChat technology, you can engage with your audience with chat blasts in real-time via: 

• Live chat on your website 
• Facebook Messenger 
• SMS text messages
• Instagram 
• And other popular web chat applications.

However, SMS text message marketing is incredibly effective on its own.

And if you’re running a campaign that you want to go viral, one of the key elements to reaching that viral coefficient is velocity. Meaning the rate at which your campaign is consumed and/or shared by consumers will dramatically affect the results.

So, why SMS then? Because SMS has by far the highest open and engagement rates of any kind of media. Take a look at the following SMS marketing statistics which prove this point: 

Additionally, the average response time to business text messages is just 90 seconds. Compare that to an average 90 minute response time for business email, and you’ll understand why I’m emphasizing the importance of SMS for your next viral marketing campaign.

In order to make sure you get all the power you possibly can from SMS, check out these 20 SMS marketing tools at your disposal with Customers.ai.

Need More Marketing Software?

If you’re looking for more marketing tools, we have you covered! Browse through hundreds of more marketing tools in the following lists:

• Free marketing software
• Tools for digital marketing agencies,
• Marketing automation tools
• Trending digital marketing tools
• Social media marketing tools
• Ecommerce marketing tools
• Instagram marketing tools
• B2B marketing tools

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Ready to start with and/or upgrade your chatbot marketing game?

• Start with SMS marketing campaigns by building a free Customers.ai OmniChat chatbot. Get Customers.ai for free today.
• Talk and learn about chatbots with other enthusiasts. Join Customers.ai Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

See all the tools in Customers.ai’s multi-channel chatbot platform by signing-up for a free Customers.ai account.

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According to recent studies, marketing automation on average drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

And in 2020, there are plenty of digital marketing tools that no longer overpromise and under-deliver. No need to sacrifice quality for quantity anymore, because even free marketing software is powerful enough to eliminate your most tedious of tasks.

Speaking of which, we’ve identified 8 marketing automation tools that stand in front of the pack for the following categories:

1. Automated Live Chat Software with Bots
2. Social Media Automation and Monitoring
3. Customer Journey Automation Software
4. Marketing Attribution and Analytics Software
5. Increase Your Email Open Rates using AI
6. Open Source Marketing Automation Software
7. Pricing Automation Software for Ecommerce
8. Send Automated Messages Across Multiple Marketing Channels

#1. Live Chat Marketing Automation Tools

The best live chat software in 2020 allows you to proactively engage with customers and prospects in order to grow revenue, generate leads, and offer real-time support across multiple channels.

Most live chat software is only found on a company’s website. However, with OmniChat technology by Customers.ai, you can instantly talk to customers across multiple channels, whether that’s your website, SMS text messages, or the messaging apps they already use.

Having the ability to use live chat software tools on different marketing channels, all from one unified inbox, is a game-changer that only the best chatbot technology can deliver.

Customers.ai has live chat marketing automation tools for:

• Live chat widgets
• Unified multi-channel inbox
• Live agent take over
• Audience segmentation and targeting
• Lead generation and qualification 
• Opt-in tools for web chat, SMS, and more
• Hot lead notifications and alerts
• Chatbot analytics
• Live chat mobile application
• Many integrations and an API

#2. Social Media Marketing Automation Tools

Agorapulse is a one-stop dashboard for social media management that simplifies being able to grasp your social media metrics.

You can use AgoraPulse to better understand your audience at-a-glance and capitalize on otherwise missed opportunities with full monitoring and engagement capabilities.

Whether you like to schedule, reschedule, queue, or bulk upload your posts, AgoraPulse has plenty of options to fill your content calendar. Its queue categories allow you to store unlimited queued posts tied to particular themes.

Additionally, AgoraPulse makes it easy to export reports with key metrics and analysis on engagement and growth. Its content report lets you identify your posts that achieve the best reach, engagement, and clicks for any given period.

Lastly, AgoraPulse has publishing modal’s and built-in UTM parameters to show your marketing team’s impact on conversions and revenue. This allows you to encourage more positive engagement on your ads and put more money behind the paid advertising campaigns that are producing results.

#3. Customer Journey Marketing Automation Tools

Autopilot is a visual marketing automation tool that helps companies create journey maps for their customers. The software has multi-channel marketing capabilities including email, in-app, online, and snail-mail communications.

Autopilot allows users to customize journeys based on audience behavior, built workflows to automatically send messages through multiple channels, generated reports about journey progress, and more.

The self-service tool comes with a drag-and-drop interface that makes it easy for users to automate workflows and set up personalized messages.

Autopilot also includes features such as measuring campaign ROI and optimizing the revenue funnel based on real-time performance. The software integrates with Salesforce and other applications like InsideView, GoodData, Zapier, Slack, and Twilio.

#4. Marketing Automation Tools for Attribution and Analytics

Platformly is a suite of tools for multi-channel marketing automation. From capturing and nurturing leads to turning them into customers and brand advocates. What Platformly does better than anything else is marketing attribution and analytics dashboards.

We like Platformly for a couple of reasons. Mainly it’s their reporting and attribution models, but also its focus on integrating other marketing tools onto the platform. And that’s because you can use the tools that are best for each job, as opposed to using one marketing automation platform for everything, which means you’ll have fewer features at your disposal for each marketing channel.

Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your marketing funnel. It helps you understand in detail which marketing activities drive the most sales, who your most loyal customers are, and what drives growth.

At a high-level, Platformly’s main features consist of the following:

• Business Dashboards
• Link Tracking
• CRM
• Lead Capture
• Email Marketing
• Marketing Automation
• Complete Reports
• Integrations

Use Platformly for smart tracking of your marketing efforts with interactive dashboards to measure your results. Platformly helps you better understand and optimize user interactions with your brand, from their first click to their last, converting more customers and generating more revenue.

#5. Marketing Automation Tools to Increase Email Open Rates

Automizy is an intelligence-driven email marketing platform that revolves heavily around automation. It ultimately gives users more power over their email marketing, with less work.

What Automizy does better than any other email marketing software is to increase your open rates. It does this by offering an AI-powered subject line tester, AB testing, resend, and email automation.

With Automizy, you get a fully integrated automation builder that will help guide you to create high-performing email automations. The drag-and-drop email automation builder is pretty cool, as you can see below.

Additionally, with its drag-and-drop email editor, any marketer can create high-performing emails with no programming skills required.

Automizy’s AI is, however, the platforms differentiator. It predicts the performance of your subject lines with scores based on data from over 1 million campaigns.

You can write up to 4 different subject lines for your automated emails. And its “multi-armed bandit algorithm” optimizes and sends different variations of the email that are predicted to receive the highest open rates. Once the software has identified a winner, it will only send out that variation of the email.

#6. Open Source Marketing Automation Tools

Mautic is one of a very few open-source marketing automation platforms for business that’s worth spending some time with, if you have the resources. 

Mautic’s solutions include website visitor tracking, drip campaigns, analytics, and segmentation. Businesses can use Mautic to integrate digital marketing channels to create a more seamless customer experience.

Mautic’s primary purpose is to track user behavior at an individual level. It allows the creation of a basic contact list, which can be entered manually or by users responding to online forms as part of a marketing campaign.

Furthermore, Mautic allows the creation of unique identifiers to track their behavior throughout your website. As they interact with your systems, you can gain a more clear picture of who they are, where they’re from, and how they engage with your site.

As more detailed information is gathered, marketing campaigns can be constructed through the automated creation of tailored emails and landing web pages to provide custom experiences for customers.

Mautic’s can be set up and run with no coding experience, which may not be expected of an open-source platform. Most everything is driven by forms with drop-downs and is functional right out of the box.

#7. Pricing Automation Software

Pricing your products and services is one of the most challenging exercises that companies need to continuously evaluate over time. 

Prisync is pricing software for ecommerce that helps you evaluate your competition, optimize prices for your online store, and (ideally) maximize revenue from a single dashboard.

Here’s how Prisync works…

You start by defining your product assortment and competitors. Then, add your products in bulk or one-by-one to the system including an unlimited amount of competitors. Data will then begin to flow through your dashboard.

Next, you’ll analyze your competitors’ pricing and stock availability data. Here, you can dive into your dashboard for detailed pricing movements in your market, discover historical trends, brand/category level indices, export your data into Excel files, and be notified with email alerts.

Lastly, maximize your ecommerce profits with dynamic pricing strategies. You use Prisync to set profitable & competitive dynamic pricing rules with its Pricing Module that’s built on top of the pricing software.

Marketing for an ecommerce site? Check out these 12 ecommerce marketing tools to boost revenue in 2020!

#8. Marketing Tools to Send Automated Messages

Customers.ai is an omnichannel chatbot marketing platform that instantly connects customers and prospects to brands through live chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

Customers.ai’s drip campaign features for web chat, SMS, Facebook Messenger, and other popular platforms allow you to set up a sequence of messages delivered at specified intervals.

Additionally, just like mass email marketing, Customers.ai has an automated, reliable method of sending mass content all at once to your audiences across multiple channels.

Check out its Facebook Messenger Chat Blaster feature, as well as its SMS Blaster to see what we mean.

You don’t have to worry about coding with Customers.ai either, because it offers marketing templates for every industry, and is built for both tech-savvy and nontech-savvy marketers in mind.

Customers.ai is a great way to grow your contact list and generate leads. And one of its best features, autoresponders, can turn your social post commenters into leads.

The platform is fully integrated with a Facebook Comment Guard feature that allows you to automatically add contacts to your Messenger contact list each time someone comments on your post. All you need to do is to install the comment guard on your Facebook post.

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The best marketers know that if you only do what everyone else is doing, you’ll have a difficult time finding those unicorn growth hacks that take your business to the next level.

And unfortunately, most marketers are content with the status quo, which is highlighted by the fact that only 22% of businesses are satisfied with their conversion rates (Econsultancy).

That’s why in this article we’ve focused on 8 trends in 2021 that aren’t just hype, and the digital marketing tools being used to achieve awesome results.

1. Omnichannel Marketing
2. Video Marketing & Live Streaming
3. SMS Text Message Marketing
4. Influencer Marketing
5. Web Page Optimization
6. Facebook Messenger Marketing
7. Automated Email Marketing
8. Facebook Messenger Ads

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#1. Digital Marketing Tools for Omnichannel Marketing

What is omnichannel marketing? In short, omnichannel marketing is a cross-channel marketing strategy that allows you to deliver content across multiple marketing channels from one platform. In doing so, you provide a seamless and consistent brand experience throughout the customer journey.

Customers.ai is an omnichannel chatbot that enables companies to proactively engage with audiences on their website, Facebook Messenger, SMS text messaging, and other popular web chat applications.

Using OmniChatⓇ technology and chatbot marketing automation, Customers.ai instantly connects customers and prospects to businesses in order to generate leads, re-engage customers, and offer real-time support.

This enables you to create campaigns such as chat blasts, conversational drip campaigns, as well as website chat dialogues one time, and then execute them across multiple marketing channels.

#2. Digital Marketing Tools for Video Marketing & Live Streaming

It’s imperative to keep your audience’s attention and to attract new audiences. And one of the best ways to do that is through fresh video content.

Vidyard is a video marketing and live-streaming platform that makes it easy to create, host, and share videos. 

Marketers can use Vidyard to host videos, measure their impact, and integrate video into their email, content, and digital marketing strategies.

And Vidyard has some notable features for marketers, such as:

• Live-streaming: Broadcast your videos in real-time on just about any platform.
• Video hosting: Upload explainer videos, customer stories, and other video content.
• Interactive playback experiences: Embed your online video player anywhere and add video CTAs, forms, and more.
• Video analytics: Understand how your video content performs, identify views, and push viewer data to your MAP or CRM.
• SEO tools: Help to automatically optimize your video content.
• Video Hubs: Showcase the best of your marketing videos.
• Video personalization: Add in personalized details for each individual viewer.

Lastly, Vidyard has a good number of integrations for you to explore and add video marketing to more channels.

#3. Digital Marketing Tools for SMS Text Message Marketing

SMS/MMS marketing is rapidly growing in popularity in 2020. And that’s because it’s instant, convenient, and universal. Most importantly, it’s producing results that are hard to believe.

Take a look at the performance of SMS marketing vs other marketing channels to see for yourself.

Outdated mobile-targeting tactics are costing you conversions, clients, and revenue. Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it.

Using Customers.ai SMS marketing tools, digital marketers can set themselves apart from the competition by dramatically increasing open, response, and conversion rates.

Text message marketing empowers businesses to send customers both bulk and personalized text messages at scale.

And you can have your audience opt-in to text message marketing campaigns easily with Customers.ai because there are multiple opt-in tools, such as its website chat SMS opt-in widget, web page popup forms for desktop and mobile, as well as SMS keyword opt-in tools.

Some SMS marketing examples you can put into action with Customers.ai:

• Bulk text messaging
• SMS drip campaign automation
• Automated responses and proactive messaging
• Send GIFs, emojis, and images in text blasts
• Trigger workflows through Zapier and the Customers.ai API

If you’re still skeptical of SMS marketing, check out these 60 SMS marketing statistics, and you’ll quickly change your mind.

#4. Digital Marketing Tools for Influencer Marketing

While influencer marketing has received a lot of criticism in recent years, marketers that target the right influencers to push their products continue to realize superstar ROIs.

In a recent study by MediaKix, it was shown that every 89% of marketers said their ROI from influencer marketing was either comparable to or better than other marketing channels.

Traackr is one of the top influencer marketing tools available. It’s a data-driven platform that marketers can use to optimize investments, streamline campaigns, and scale programs.

Traackr provides rich insights for more than 6 million vetted influencer profiles including audience demographics, fraud detection, brand affinity, and historical performance indicators.

Use Tracker’s platform to find influencers and filter out the best for your company. It includes:

• Search bios, captions, and content on 13 social platforms
• Discover influencers in 43 countries and 19 languages
• Top-performing influencers by tiers
• 22 different audience and influencer criteria

Lastly, Traackr allows you to run impactful campaigns with customizable workflows and influencer insights for organic advocacy, events, product gifting, and paid partnerships.

#5. Digital Marketing Tools for Web Page Optimization

Up until now, web page optimization tools has mostly been for companies with large budgets that drive high-levels of traffic to their site.

And although you still should have at least 10K site visitors per month before doing any real A/B testing, there are affordable and easy to use tools that have proven useful to a wider range of companies.

One such tool is Proof, which is focused more on customizing the user experience based on who the visitor to your website is.

Proof (aka UseProof) is a web page optimization tool that has some really interesting tools for improving user experience and increasing click-through and conversion rates. The best thing about Proof is that it’s built for marketers, and very simple to use.

Proof has two products: Experiences, and Pulse.

With the Experiences product, you can adapt your site’s text, images, and CTAs for each visitor without writing a single line of code. Experiences allow you to personalize for audience segments based on events, traits, and behavior. 

And with the Pulse product by Proof, you’ll get notifications of real people taking action on your website. Pulse allows you to see the total number of actions taken on your site, which is great for high-traffic pages such as content opt-ins, webinar registrations, and free-trial sign-ups.  

Proof is a great tool to quickly build multiple experiences based on who the visitor on your site is and where they came from. 

#6. Digital Marketing Tools for Facebook Messenger Marketing

1.5 billion people actively use Facebook Messenger, yet less than 1% of businesses are engaging with their audience on this channel.

That’s a direct line to your audience that’s not saturated. Additionally, we know that people prefer messaging over any other communication channel, so what are you waiting for?

Even better, Messenger is trending because it’s compatible with another proven marketing strategy – chatbots.

Customers.ai Facebook Messenger chatbots allow you to proactively engage with your audience via automation such as:

• Chat blasting – just like email, but for chat
• One-time notifications – invite users to get updates and promotional messages
• Drip campaigns – sequenced messages across Facebook, SMS, and web chat
• Facebook post autoresponders – capture leads and subscribers from organic Facebook posts

Best of all, all the Messenger contacts you capture from your Facebook marketing tactics can then be added to your other Customers.ai marketing channels.

That way, if they visit your website, you’ll be able to view that data, send automated and targeted messages based on your previous interaction, and opt them into other campaigns such as SMS text messaging. And you can do this all from one chat inbox, on one platform.

Learn how create a Facebook Messenger funnel that drives conversion here.

#7. Digital Marketing Tools for Automated Email Marketing Campaigns

There’s a huge debate over what the best cold email marketing tool is. We’ve tried them all (seriously, we have), and we’ve had by far the best results with Woodpecker.co.

Woodpecker is the best tool for B2B companies who contact prospects with automated personalized email drip campaigns. The platform is specifically designed for cold emails and follow-ups that you can send directly from Gmail and other major email clients.

The biggest problem with cold emails is that you can quickly get blacklisted or end up in spam folders. Woodpecker is the most secure software for automated campaigns to mass email lists. 

Furthermore, Woodpecker is a great marketing agency tool for sending mass emails because it’s super easy for agencies to switch between client accounts and track results.

#8. Digital Marketing Tools for Facebook Messenger Ads

Facebook Messenger ads are a non-saturated opportunity that savvy digital marketers are taking advantage of. 

And that’s because Facebook Messenger ads are not the same as regular Facebook ads. In fact, Messenger ads perform better than normal Facebook ads.

Customers.ai is a multi-channel chatbot platform, and one of the many tools on the platform is built specifically for Facebook Messenger ads. 

A couple of types of Facebook Messenger ads exist. There’s an ad viewed on any Facebook property that directs traffic to Messenger. And then there’s sponsored content that’s native in Messenger.

Most marketers don’t know that a Facebook Messenger ad experience can start on many of the platforms across the Facebook family of apps, including:

• Facebook newsfeed
• Instagram feed
• Facebook and Instagram Story feeds
• Facebook Marketplace
• Audience Network
• And of course, Facebook Messenger

And Facebook Messenger ads differ from your average Facebook ad because they always lead to a conversational experience between your business the prospect.

So, why should you use Facebook Messenger ads? Here are the top 4 reasons:

• Messenger ads outperform other ads by 2X-10X
• More features available for personalization
• 24/7 automated lead qualification and follow-ups with chatbots
• Instant lead and data capture

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Digital Marketing Tools: Important next steps

• Looking for more digital marketing tools? Check out our list of the best free marketing software, and the best digital marketing tools for marketing agencies.
• Get started with SMS marketing campaigns by building a free Customers.ai OmniChat chatbot. Get Customers.ai for free today.
• Talk and learn about chatbots with other enthusiasts. Join Customers.ai Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
• Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.

See all the tools in Customers.ai’s multi-channel chatbot platform by getting started with Customers.ai for free.

The post 8 Trending Digital Marketing Tools You Can’t Ignore in 2021 appeared first on Customers.ai.

So, I can guarantee you that all the tools on our list come highly recommended for entrepreneurs, startups, and companies looking to save on budget. 

In order to make the list easier to navigate, we’ve broken down the 27 best free marketing software tools into ten categories:

• Marketing Automation Software
• Social Media Software
• SEO Software
• Lead Generation Software
• Graphic Design Software
• PR Software
• Email Marketing Software
• Project Management Software
• Conversion Rate Optimization (CRO) Software
• Content Marketing Software

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Marketing Automation Software

Free Marketing Software #1: Phantombuster

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Each tool can be used individually or combined with others to create full workflows.

For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.

Use Phantombuster on your social media channels to:

• Generate leads
• Save time
• Build audiences
• Increase reach and engagement

Free Marketing Software #2: Zapier

Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure. 

For example, the Customers.ai Zapier integration allows you to easily send information that’s stored to customer profiles in Customers.ai to other applications. 

Here are just some of the more popular “Zaps” for Customers.ai users: 

• Add all new leads to your CRM, such as Salesforce
• Send SMS messages or Slack notifications to new contacts
• Subscribe new Customers.ai contacts to MailChimp
• Register Customers.ai contacts to Zoom Webinars

Zapier automation allows you to combine multiple actions and apps together in a single Zap.

Zapier will save you lots of time by automating repetitive tasks and please your clients when you’re able to work with their tech stack.

Free Marketing Software #3: Customers.ai

Customers.ai enables companies to proactively engage with audiences via live web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.

Using OmniChatⓇ technology and chatbot marketing automation, Customers.ai instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

Customers.ai has a free forever edition that comes with marketing automation tools such as:

• Chatbot drip campaigns
• Facebook Messenger lead generation bots
• Customer support chatbots

Free Marketing Software #4: HubSpot

HubSpot’s Marketing software is part of a CRM platform that gives you all the free tools you need to get a solid foundation to grow your marketing strategy.

HubSpot’s marketing software has all the tools you need to attract, engage, and retain customers.

And as far as pricing goes, HubSpot Marketing Software starts with a free-forever plan that includes all the basic tools to get your business off the ground: email marketing, live chat, landing pages, forms — all integrated with HubSpot’s free CRM.

Then, as your business grows, HubSpot is designed to scale with you and has paid plans that cover any business structure (LLC, C/S corporation etc.), any business size, from SMB to Enterprise.

You can use HubSpot in many different ways to help support your marketing strategy:

• Set up custom signup forms and popups to capture new leads.
• Build high-converting landing pages with the drag-and-drop builder and customizable pre-built templates.
• Send personalized emails to your contact list.
• Manage your digital ad campaigns from within HubSpot and tie your efforts back to the rest of your marketing strategy.
• Track your contacts’ interactions with your business in the HubSpot CRM.

Free Business Name Generator #5: Renderforest

Renderforest’s free business name generator is an online solution that helps businesses come up with unique and creative names for their brands. Just enter one or more keywords related to your business and the tool will generate hundreds of potential business names based on the topics and keywords you provide. This is a powerful solution that makes the process of naming your business much easier and saves you time

Social Media Software

Free Marketing Software #6: MeetEdgar

Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s really cheap and the first 30 days are free. I’ve added it for a reason…

The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.

MeetEdgar is a content recycler which you can use to automate the sharing of all your evergreen content across most major social media channels.

Unlike content schedulers such as Hootsuite and Buffer, you can create the posts that are most important to your content strategy one time, and then have them post on a recurring schedule over time.

This ensures that your followers and page visitors are most likely to find the content that converts and attracts a wider audience.

You can use MeetEdgar across your social channels to do the following:

• Promote your best content, on repeat.
• Save time scheduling the same content over and over again.
• Auto-generate and test variations of posts linking to the same content.
• Schedule how many times per day you want your evergreen content posted to each channel, and at what times.

Free Marketing Software #7: LinkGallery by Rebrandly

Both Rebrandly and their tool LinkGallery have free versions available. Rebrandly is a URL shortener with custom domains that you can use to brand and track URLs with its link management platform.

LinkGallery by Rebrandly lets you seamlessly manage one bio link for all your social media platforms. It enables you to direct your audience to all the different articles, events, sites, and shops that matter to them most.

You can use Rebrandly’s LinkGallery tool to do the following:

• Create a unique bio link and add new content to the gallery over time.
• Get detailed click stats from your audience to understand what they interact with the most.
• Enhance your users’ experience by directing them to specific destinations based on their browser.

Free Marketing Software #8: Customers.ai

Customers.ai is an omnichannel chatbot that enables companies to proactively engage with audiences across Facebook Messenger, live chat on your website, SMS text messaging, and other popular messaging apps.

This year they’re introducing bots for WhatsApp, Instagram, and iMessage as well.

Even on the Customers.ai free forever plan, you can run unlimited Facebook Messenger campaigns. Some popular social media strategies with Customers.ai chatbots are:

• Running an online contest or giveaway
• Facebook post autoresponders to capture leads
• Chatbot drip campaigns

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SEO Software

Free Marketing Software #9: Ubersuggest

Ubersuggest has a great free version for SEO research and management. The tool was launched recently by Neil Patel, one of the most recognized digital marketers globally.

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

When it comes to keyword research, from head terms to long-tail phrases you’ll get hundreds of suggestions from Ubersuggest’s free keyword tool. You’ll also see volume, the competition, and seasonal trends for each keyword.

And to make things easier it also generates a list of keywords for you based on what is working for your competitors and what people are typing into Google.

Using the Ubersuggest top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are getting attention from sites like Facebook.

This is great for content marketing, as you’ll no longer waste time writing content that people don’t want to read.

Free Marketing Software #10: SpyFu

Who doesn’t want to steal traffic from their competitors? SpyFu is the best tool available for competitor keyword research. 

With SpyFu you can search for any domain and see every place they’ve shown up on Google, every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 13 years.

SpyFu has step-by-step guides on how to:

• Find the keywords most valuable to your market
• Increase your ranking for specific keywords
• Plan a content marketing campaign
• Research your competitors marketing strategies
• Start a new AdWords campaign

Free Marketing Software #11: SEMrush

SEMrush is one of the best SEO tools to make your brand visible online. 

Use SEMrush to master content marketing, improve SEO across your websites, create PPC campaigns, and manage your social media presence.

Some of the most popular tools to use on SEMrush:

• Technical SEO audit
• Social media tracker
• Backlink audit
• Ad builder
• Keyword position tracking
• On-page SEO checker
• PPC keyword tool
• Organic traffic insights

Free Marketing Software #12: BuzzSumo

Digital marketers use BuzzSumo to reveal what content works and what content doesn’t perform once it’s released into the wild. 

The BuzzSumo platform has four key components:

• Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
• Research tools analyze billions of data points to sharpen your marketing strategy.
• Influencer tools help you identify influential people to power-up your brand or campaign.
• Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.

Free Marketing Software #13: Yoast SEO Plugin

Yoast is by far the best free plugin for content marketers. This is especially for content writers on WordPress sites. In my opinion, it’s an absolute must-have tool for any blogger.

After installing the Yoast SEO plugin on your WordPress site, this free marketing software instantly analyzes the SEO of your content, the page, the URL, your headline, the meta description, your image alt-attributes and more.

Then, Yoast tells you exactly what to do in order to improve your SEO score, and as you make the improvements on the page, it instantly lets you know whether issues are fixed or if you can improve the page performance even more.

Use Yoast SEO to: 

• Get more visitors from Google and Bing
• Attract more visitors from social media
• Increase your readers’ engagement with your content

Lead Generation Software

Free Marketing Software #14: Customers.ai

Adding Customers.ai web chat marketing tools to your $0 tech-stack is guaranteed to generate tons of quality leads, fast. 

In fact, 48% of customers would rather connect with a business using web chat than they would email, phone, or any other means. 

Here are some brilliant web chat examples you can get started with today to generate leads using Customers.ai:

• Free Facebook Lead Generator
• Proactive live chat
• Build a chatbot for sales
• Run click-to-Messenger ads on Facebook
• Set up Facebook autoresponders on all your posts
• Run chatbot drip marketing campaigns on your website, SMS text messaging, and multiple web chat apps
• Run a giveaway or contest on Facebook
• Boost your social media posts and other content

Free Marketing Software #15: FindThatLead

FindThatLead is great free marketing software for building lead lists and capturing emails on different platforms. 

Startups that need to build lead lists fast commonly use FindThatLead to:

• Build cold email lists
• Feed their sales team leads to reach out to
• Find targeted prospects contact information

Graphic Design Software

Free Marketing Software #16: Canva

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. 

The visual content creator integrates millions of free PowerPoint templates, images, fonts, templates, and illustrations for marketers with little to no design skills to build awesome looking images quickly.

Canva has pre-built templates for all of the following and more:

• Facebook posts
• Instagram stories
• Digital Flyers
• Infographics
• Presentations
• YouTube thumbnails
• Cards
• Invitations
• Logos

Even with unlimited resources, it can be challenging to design a presentation or create a great looking image last minute. High-pressure design deadlines are stressful for both designers and marketers, yet in most workplaces, this is a common occurrence.

Designing templates your clients or team can edit can help to solve this problem and free your agency up to work on the projects you most care about.

Free Marketing Software #17: PlaceIt

Using PlaceIt, you can create high-quality branding and marketing assets such as logos, mockups, videos and design templates.

The free tools on PlaceIt that I’ve used the most are for mockup images. Mockups are great to show your product or service on real mobile devices like iPhone, Android, MacBook, tablets, etc.

Public Relations (PR) Software

Free Marketing Software #18: Muck Rack

Muck Rack allows you to search for professional journalists that need experts in your field to write a story. 

Muck Rack’s search engine lets you discover and pitch relevant journalists in a targeted way. It enables you to build and share media lists that are automatically kept up-to-date in order to save you time maintaining old media contact lists.

Very similar to HARO, Muck Rack will send alerts to your email inbox to check for stories that journalists in notable publications need expert advice, quotes, and other resources for. 

You can target the categories you’re most interested in, reach out to journalists, and try to get published.  

Free Marketing Software #19: HARO

HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

Three times per day, five days a week, HARO will send you an email with updated source requests that are relevant to you or your client’s industry, expertise, or personal experience. 

Then, if you find a story that matches your needs, you can pitch the masked email address listed in the source request by including answers to the journalist’s questions, any specified requirements, and a bio with you or your client’s contact information. 

If the journalist is interested, they’ll reach out to you. 

Email Marketing Software

Free Marketing Software #20: MailChimp

MailChimp is the most recognizable email marketing platform, and they offer a free version of the software.

MailChimp is super easy to use for creating great-looking emails in their drag and drop email builder.

The free version of MailChimp allows up to 2K contacts, one audience dashboard, segmentation tools, basic email templates, and basic reporting.

One reason to consider using MailChimp as a free email tool is that the platform is scalable as you grow and can afford more of their features and services. Other free email tools may require you to consider upgrading to a more robust email platform in the future.

Free Marketing Software #21: Mailer Lite

Mailer Lite is another notable email marketing platform that any marketer can pick up and start using immediately. Furthermore, like MailChimp, Mailer Lite is scalable and can grow with your company. 

In comparison to MailChimp’s free plan, Mailer Lite allows up to 1K contacts, advanced segmentation tools, A/B testing, full email campaign reports, surveys, multi-user accounts, integrations, API, customizable templates, analytics, and more. 

So, the difference between MailChimp and Mailer Lite is that you get more contacts in the free plan with MailChimp, but you get more features on the free plan with Mailer Lite.

Project Management Software

Free Marketing Software #22: Trello

For an individual marketer or even for a marketing team, Trello’s free plan is as easy as it gets to neatly organize all of your tasks and projects in the most user-friendly drag and drop interface.

The main reason I’ve chosen Trello is that as a digital marketer, you need to spend more time executing, and less time planning. Trello makes that easy, whereas a tool like Asana or even more robust tools like Jira have too many bells and whistles that will have you spending more time updating and managing your projects than you do executing them. 

Free Marketing Software #23: Traqq

Traqq is a game-changing software that empowers small businesses with efficient time tracking features. Traqq enables users to optimize their workflow and enhance productivity, all at no cost for individuals and small teams.

With Traqq, small business owners can effortlessly track the time spent on various marketing tasks, ensuring accurate billing and resource allocation. By providing an intuitive interface and automated time tracking features, the app eliminates the necessity for manual data entry. This ensures fewer errors and saves valuable time. Moreover, Traqq offers detailed insights and reports on team productivity, enabling you to make informed decisions and optimize your marketing strategies.

Conversion Rate Optimization (CRO) Software

Free Marketing Software #24: Customers.ai

Customers.ai chatbots allow you to proactively engage with customers and prospects in order to grow revenue, generate leads, and offer real-time support across multiple marketing channels.

Customers.ai live chat tools are great for increasing conversion rates on your website. In fact, studies have shown that live chat software increases conversions on websites by 45%.

Chatbots like Customers.ai can help to skyrocket your conversion rates with tools such as:

• Automated lead generation and lead qualification bots
• Live chat takeover and hot lead alerts for your live agents
• Lead capture and opt-in tools to increase subscriber lists
• Audience segmentation and targeting tools

For more ideas on how to improve conversion rates on your website, check out the top 7 chat marketing tactics of 2021 here. 

Free Marketing Software #25: HotJar

If you want to find out exactly why your website visitors are not converting, use HotJar. By using heatmaps, video recordings of visitors on your website, and setting up conversion funnels, HotJar is great for improving conversion rates.

HotJar almost gives too much away for free, and it should be on everyone’s list of the best free marketing software available.

Lastly, HotJar is easy to install. With one copy and paste of HTML script, you can start improving your marketing funnels and their conversion rates fast.

Free Marketing Software #26: Google Optimize

Google Optimize is a free marketing software that allows your data to guide your decisions. Optimize is natively integrated with Google Analytics, so you can quickly understand how to improve your website.

You should use Google Optimize for the following:

• Run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests.
• Optimize your website experience to suit each type of audience.
• Create custom landing pages for Google and Facebook Ads, and convert more visitors into paying customers.

Content Marketing Software

Free Marketing Software #27: Quuu

I’ve used Quuu multiple times to curate targeted content for social media and to promote my own company’s content by getting relevant people to share that content with their audience.

What’s great about Quuu’s promotion software is that it gets real people and businesses on Facebook, Twitter, and LinkedIn to provide clicks and shares of your content.

Here’s how I’ve personally used Quuu in the past. I would use analytics to determine which content was converting best from social media on our website. Then, I’d use Quuu to promote that content online, which would then get thousands of additional impressions than I would have received otherwise. 

Use Quuu to curate content that your social media audiences will find value in, and then promote your company’s best performing content to increase traffic to your blog. 

Free Marketing Software #28: Workflow by GrowthHackers

GrowthHackers new tool Workflow helps businesses plan, create, distribute, and analyze content marketing at scale through intuitive and integrated software.

Companies can use Workflow to: 

• Brainstorm and approve their editorial lines 
• Create content for blogs, social media, and emails 
• Organize and publish through an integrated drag-and-drop editorial calendar 
• Keep track of their content production and workload 
• Analyze results from an SEO and social media perspective after publication

Workflow helps growth and content marketing teams guess less, learn more, and work together.

Free Marketing Software #29: Wistia

Wistia is a video marketing software that you can use for free to find, engage, and grow your audience.

The platform has powerful video SEO and tools for creating smarter ads on search and social media. Additionally, Wistia is great for marketers because it has marketing automation integrations, lead capture tools, and features that keep your audience engaged.

And Wistia has a free version that comes with all of its standard features. For free, you get up to 3 videos you can embed just about anywhere, up to 250 channel subscribers and A/B testing tools.

Free Marketing Software #30: Customers.ai

Chatbots are as good as it gets for content promotion because they have the extremely high open and click-through rates, as well as tools you can use to send bulk messages.

Customers.ai takes this a step further with multi-channel chat blasts. This means you can reach your audience instantly via social media, SMS text messaging, as well as website chat.