The thing is, top of the funnel marketing is the first step in driving those sales. It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales. 

Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. 

For marketers, mastering this stage means understanding the right mix of channels, tools, and tactics to capture attention in a crowded marketplace. 

To help you better understand how to capture that top of the funnel traffic, we are going to dive deep into what top of the funnel marketing entails, breaking down its essential components, effective channels, and looking at the tools that can supercharge your efforts to reach a wider audience. 

Let’s explore how to make your brand stand out and draw in those crucial initial engagements.

• What is top-of-funnel marketing?
• What are the parts of a marketing funnel?
• Why is the top of the funnel important?
• What are top-of-funnel channels?
• What are the best top-of-funnel marketing tools?
• How do you increase top-of-funnel prospects?

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Understanding Top of the Funnel Marketing

Understanding top of the funnel marketing is essential for crafting strategies that effectively catch the eye of potential customers and initiate the journey toward brand loyalty and conversion.

Let’s get more familiar with what it is, how it fits into the marketing funnel as a whole, and discuss its importance.

What is top of funnel marketing?

Top of funnel marketing is a strategy aimed at creating awareness and attracting potential customers by engaging them at the earliest stage of their buying journey.

Top of funnel marketing often refers to the strategies, channels, and campaigns that target prospects who have just started their customer journey.

When you market to the top of the funnel, your objective is awareness. In the awareness stage, you need campaigns and creatives that capture attention and engage prospects.

Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services.

What are the parts of a marketing funnel?

A complete marketing funnel has three stages: top, middle, and bottom. You might see them abbreviated as TOFU (top of the funnel), MOFU (middle of the funnel), and BOFU (bottom of the funnel).

Each stage has a unique objective, and all three work together to move prospects toward the end goal: a conversion. Here’s a quick breakdown:

• TOFU: Focuses on introducing prospects to a brand, product, or service and familiarizing them with basic features and benefits.
• MOFU: Encourages prospects to consider a brand’s solutions seriously by providing in-depth resources like original research and competitive reports.
• BOFU: Inspires prospects to convert (i.e., book a call or make a purchase) with tactics like making special offers and sharing product demos.

Why is the top of the funnel marketing important?

When your priority is finding qualified leads for your sales team, it’s easy to ignore the top of the funnel. Yet every stage is important for a healthy marketing funnel—including the top.

The top is the widest part of the funnel—and it’s the stage that attracts the most prospects. For your funnel to work efficiently, it should draw in as many people as possible who fit your ideal customer profile.

As prospects move through their buyer’s journey and get closer to making a purchase decision, some of them will naturally exit your funnel.

If you have a successful top-of-funnel marketing strategy, you can continue to increase awareness among your target audience and guide qualified prospects toward the bottom of the funnel.

What are top of funnel marketing channels?

To capture prospects’ attention and get them to engage with your content, you need top-of-funnel content like:

• Blog posts: Blog posts educate and entertain your audience while introducing them to your brand, products, and services

• Landing pages: Landing pages encourage your target audience to download TOFU offers like case studies or getting-started guides

• Social media: Posts boost awareness by entertaining followers or educating them about your products and services

• Display ads: Ads get your ideal customer familiar with your brand as they browse blogs, news, and other websites

• Video marketing: Take prospects behind the scenes of your business or show them how your products and services work

• Influencer marketing: Provide social proof and introduces prospects to your brand through a trusted voice

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What are the best top of funnel marketing tools?

The best top of the funnel (TOFU) marketing tools vary depending on your goals, audience, and content strategy, but some widely recognized and effective ones include:

• Content Management Systems (CMS) like WordPress or HubSpot, which allow you to create, manage, and track engaging content that attracts potential customers.

• SEO Tools such as SEMrush or Ahrefs, essential for optimizing your website and content to rank higher in search engine results, increasing visibility to potential leads.

• Social Media Platforms like LinkedIn, Instagram, and Facebook, coupled with management tools such as Hootsuite or Buffer, to share content widely and engage with your audience.

• Email Marketing Software such as Sendlane or Mailchimp, which can be used to distribute content directly to subscribers, nurturing leads at the initial stages.

• Analytics Tools like Google Analytics, providing insights into website traffic and user behavior, helping you understand how visitors interact with your content.

• Advertising Platforms such as Google Ads or Facebook Ads, to run targeted campaigns that increase brand awareness and drive traffic to your site.

• Video Hosting Platforms like YouTube or Vimeo, where engaging video content can be shared to attract and inform potential customers.

• Lead Generation Tools like LeadPages or Unbounce, which help in creating landing pages that capture lead information effectively.

• Website Visitor Identification platforms like Customers.ai, which not only tell you who has visited your site but allows you to remarket to them easily.

Top of the funnel marketing can include a lot of things but creating awesome top-of-funnel content for these variousmarketing channels is only the first step. 

To get more value from your marketing content, you also need a process in place for capturing and converting your top-of-funnel leads.

Without one, you’ll invest a ton of resources into improving your search engine optimization (SEO), building your social media profiles, or running ads—but end up capturing an average of just 2-4% of leads.

With Customers.ai Website Visitor ID X-Ray pixel, you can essentially 10x those results and capture 30% of your top-of-funnel prospects as persistent leads who receive your SMS updates, email newsletter, and sales outreach.

Using the Customers.ai automation features, you can take the top-of-funnel efforts from your blog, social channels, and ads—and use them to remarket to prospects, develop relationships, and fill your sales funnel automatically.

How do you increase top-of-funnel prospects?

To increase top-of-funnel prospects, focus on strategies that expand your reach and engage a broader audience. 

1. Start by creating high-quality, informative content tailored to the interests and pain points of your target audience, including blog posts, videos, infographics, and podcasts. 

2. Optimize this content for search engines to improve visibility and leverage social media platforms to share it widely and engage in conversations with potential customers. 

3. Implement targeted advertising campaigns on platforms like Google Ads and social media to attract users who are likely searching for solutions you offer. 

4. Networking at industry events and leveraging influencer partnerships can also broaden your exposure. 

5. Finally, analyze your efforts with analytics tools to understand what works best for your audience, allowing you to refine your strategies and continuously grow your pool of top-of-funnel prospects.

Once you have built a way to get those top of the funnel prospects to your site, the next step is creating an automated system to nurture them.

How to Automate Your Top of Funnel Strategy

Automating your top-of-the-funnel strategy with tools like website visitor identification, CRM systems, email marketing platforms, and social media schedulers can significantly enhance efficiency, ensuring consistent engagement with prospects at scale. 

Let’s break it down here:

Step #1: Create top of funnel content

To get prospects interested in your business and into your funnel, you need great content. For example, you might write a helpful blog post or publish a series of helpful videos or Instagram posts.

Make sure the content you create is packed with value. After all, you want to give prospects something genuinely useful—and leave them with a good impression of your business.

Not sure where to start? Think about your target audience’s pain points. For example, they may need help navigating a challenging process or finding the right tool for a task.

Step #2: Capture and identify top of funnel leads

If your content resonates with your target audience, it should generate a lot of engagement on social media or drive visitors to your website.

The problem most people have with top of the funnel content is that they don’t know who these people are or how to put them into the lead funnel.

Not anymore.

With the Customers.ai X-Ray pixel, you can identify who is visiting your site and put them directly into your lead funnel. Problem solved!

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Customers.ai gives you names, emails, domains, LinkedIn profiles, and so much more about your site visitors. 

More importantly, it gives you data you can actually do something with!

And that something is re-engagement. 

Step #3: Re-engage your top of funnel leads

It’s important to remember that top of the funnel visitors are just that – top of the funnel.

That means they don’t want you emailing them or calling them just yet.

Yes, Customers.ai does integrate with systems like Klaviyo, allowing you to add visitors directly into automations but that is better for mid-to-bottom of the funnel prospects. The people who visited your pricing page or abandoned their cart.

For these top of the funnel visitors who simply came to your site after reading that blog post you wrote? They aren’t ready for that. 

What they are ready for is retargeting. 

Customers.ai integrates directly with ad platforms to help you reach that top of the funnel audience and take them through the buyer journey. 

With website visitor identification software, you can take your top of the funnel strategy to a whole new level!

Automate Your Top of Funnel Marketing and Accelerate the Buyer Journey

With the automated strategy we just outlined, you’ve avoided letting 96-98% of your top-of-funnel prospects slip away—and instead built relationships with a little help from automated re-engagement campaigns.

With targeted remarketing and outreach, you can continue to guide leads toward a conversion and help them make a smart buying decision.

Curious how X-Ray can work for your top-of-funnel marketing? We’ve got a free Customers.ai trial with your name on it. Give it a try!

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Top of Funnel Marketing FAQs

Q. What is top of funnel marketing?

Top of funnel marketing focuses on creating awareness and engaging potential customers at the earliest stage of their buying journey.

Q. Why is top of funnel marketing important?

It is crucial for building brand awareness and starting the customer journey, which is essential for nurturing leads into conversions.

Q. How does top of funnel marketing work?

It attracts potential customers through engaging, informative content and interactions that pique their interest and awareness about a brand or product.

Q. What are the key objectives of top of funnel marketing?

The key objectives include increasing brand awareness, engaging with a broad audience, and generating interest among potential customers.

Q. What channels are used in top of funnel marketing?

Common channels include social media, blogs, email marketing, SEO, and paid advertising.

Q. How do you measure the success of top of funnel marketing?

Success is measured by metrics such as website traffic, social media engagement, email open rates, and lead generation rates.

Q. What types of content work best for top of funnel marketing?

Effective content types include blog posts, infographics, videos, podcasts, and social media posts.

Q. How can SEO enhance top of funnel marketing?

SEO improves visibility in search engine results, attracting more organic traffic to your content and increasing brand awareness.

Q. What role does social media play in top of funnel marketing?

Social media expands reach and engagement, allowing brands to connect with a larger audience through shareable content.

Q. How does content marketing fit into top of funnel marketing?

Content marketing drives top of funnel activities by providing valuable, relevant content that attracts and engages potential customers.

Q. Can email marketing be effective at the top of the funnel?

Yes, by distributing engaging content and offers, email marketing can nurture early-stage leads and increase brand awareness.

Q. What are the benefits of using video in top of funnel marketing?

Video content can significantly increase engagement, convey information effectively, and improve brand recall among potential customers.

Q. How do paid ads contribute to top of funnel marketing?

Paid ads target potential customers based on their interests and behaviors, driving awareness and traffic to your content.

Q. What is the difference between top and bottom of the funnel marketing?

Top of the funnel focuses on awareness and engagement, while bottom of the funnel aims at conversion and sales.

Q. How can analytics tools improve top of funnel marketing?

Analytics tools provide insights into audience behavior and campaign performance, helping to refine strategies and improve engagement.

Q. What are the best practices for top of funnel marketing?

Best practices include creating valuable content, optimizing for SEO, engaging on social media, and analyzing performance data to refine tactics.

Q. How do you target the right audience in top of funnel marketing?

Identify your target audience’s interests, pain points, and behavior to create tailored content and campaigns that resonate with them.

Q. What is the role of storytelling in top of funnel marketing?

Storytelling captivates audiences, making your brand more memorable and encouraging engagement with your content.

Q. How can influencers impact top of funnel marketing?

Influencers can extend your reach and credibility by introducing your brand to their followers, generating awareness and interest.

Q. How do webinars fit into top of funnel marketing?

Webinars attract interested attendees, providing an opportunity to engage with content and the brand in a deeper, more interactive way.

Q. What is the importance of a call-to-action in top of funnel content?

A clear call-to-action encourages engagement, guiding potential customers to the next step in their journey with your brand.

Q. How can landing pages enhance top of funnel marketing efforts?

Custom landing pages can effectively capture lead information, offering tailored content that meets the interests of potential customers.

Q. What is the impact of customer testimonials in top of funnel marketing?

Customer testimonials build trust and credibility, showcasing real-life success stories to engage potential leads.

Q. How do you automate top of funnel marketing activities?

Automate repetitive tasks such as email campaigns, social media posting, and lead capture to increase efficiency and scale your efforts.

Q. What are the challenges of top of funnel marketing?

Challenges include capturing attention in a crowded market, creating high-quality content consistently, and measuring the impact on revenue.

Q. How do you personalize top of funnel marketing?

Use data insights to tailor content and campaigns to the interests and needs of your target audience, enhancing engagement.

Q. What role does customer feedback play in top of funnel marketing?

Feedback helps to refine marketing strategies, ensuring content and campaigns are aligned with audience expectations and interests.

Q. How can A/B testing improve top of funnel marketing?

A/B testing allows marketers to compare different approaches, optimizing content, and campaigns for better engagement and results.

Q. What trends are shaping top of funnel marketing today?

Trends include the increasing use of AI and machine learning for personalization, the growth of video content, and the importance of authenticity in brand messaging.

Q. How does top of funnel marketing influence customer loyalty?

By building awareness and engagement early on, it sets the stage for ongoing relationships, turning first-time visitors into loyal customers.

The post Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies appeared first on Customers.ai.

This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched.

According to a Data & Marketing Association (DMA) 2019 report, the average ROI for email marketing in the United States was $42 for every dollar spent. Meanwhile, display ads, social media marketing and search advertising return estimates ranging from $2 to $10 returned for every dollar spent.

Mastering the art of ensuring messages land in the inbox is more crucial than ever. The potential for email marketing is hindered when emails languish in spam folders or, worse, go undelivered.

Today I’m going to show you how to improve email deliverability so you can get messages in prospects’ inboxes, run more successful email outreach campaigns, and improve lead generation.

So how can you get emails into the inbox so you can connect with your ideal prospects?

With a strategic approach, an understanding of the email delivery and spam algorithms, and the right email warmup tools, you can run an email outreach process that gets your messages at the top of the inbox and seen by your targeted ideal prospects.

Follow along with this guide to email deliverability:

• What is Email Deliverability?
• Why is Email Deliverability Important to DTC Marketers?
• What is a Good Email Deliverability Rate?
• What Affects Email Deliverability?
• What are Some Emerging Trends in Email Deliverability?
• How do You Ensure Email Deliverability?
• How Can DTC Marketers Increase Email Deliverability Rates?
• How to Increase Email Deliverability Rates with Customers.ai?
• Email Deliverability FAQs

What is Email Deliverability?

Email deliverability measures the rate at which emails get delivered to recipients. Sales and marketing teams use this metric to make sure prospects receive their campaigns successfully.

But deliverability is about more than just if your email arrived or if it bounced back undelivered. It also refers to where your email landed—and whether it went to the inbox or to the spam folder.

Maintaining a high deliverability rate is critical for sales reps who use targeted outbound outreach. With good deliverability, you have a better chance of:

• Building relationships with your target prospects
• Getting prospects to respond to your offer
• Generating and qualifying warm leads
• Closing more deals for your business
• Creating a healthy email account that you can use for future outreach

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Why is Email Deliverability Important to DTC Marketers?

Email deliverability is crucial for Direct-to-Consumer (DTC) marketers for several reasons:

• Customer Engagement: Email is a primary channel for engaging with customers. Ensuring that emails reach the inbox enables DTC marketers to communicate directly with their audience, providing updates, promotions, and valuable content.

• Brand Visibility: Deliverability impacts the visibility of your brand. If emails consistently land in spam folders, your brand may be overlooked, affecting brand recall and customer trust.

• Campaign Effectiveness: Successful outreach campaigns rely on emails being seen by the intended recipients. Improving deliverability increases the chances of your marketing campaigns reaching the target audience and driving desired actions.

• Conversion Rates: Emails that land in the inbox are more likely to be opened and acted upon. Improved deliverability contributes to higher open rates, click-through rates, and ultimately, better conversion rates for DTC marketers.

• Customer Relationship Building: Email is a personal and direct communication channel. By ensuring emails are delivered, DTC marketers can build and nurture relationships with customers, fostering loyalty and repeat business.

• Regulatory Compliance: Compliance with email marketing regulations, such as GDPR or CAN-SPAM, is crucial for DTC marketers. Good deliverability practices contribute to compliance and help avoid legal issues.

• Data Insights: Reliable deliverability allows marketers to gather accurate data on the performance of their email campaigns. This data is valuable for refining strategies, understanding customer behavior, and optimizing future campaigns.

What is a Good Email Deliverability Rate?

For targeted outbound email outreach campaigns, Customers.ai aims for delivery rates of around 90%. That means the vast majority of emails land in the inbox, while just 10% end up hard or soft bounced or blocked altogether.

Although a 90% deliverability rate is good for targeted outbound emailing, it’s just one factor that defines a successful campaign. It’s also helpful to look at:

• Open rate: the percentage of people who read your messages
• Click rate: the percentage of people who visit links in your messages
• Response rate: the percentage of people who respond to your messages
• Bounce rate: the percentage of emails that return undelivered
• Spam report rate: the percentage of people who file spam complaints with their email provider

What Affects Email Deliverability?

It’s easy to assume your deliverability rate is good, especially if you have a great offer and you’re targeting prospects who are a great fit for your product or service. Yet maintaining a good rate is a constant challenge.

Here are some of the key factors that affect the email deliverability metric:

• Email account age: Did you just set up a new email account yesterday and start sending cold outreach right away? Brand new email addresses have no history, which can trigger spam filters. To warm up a new account, use the tutorial below.
• Sending volume: Are you planning to send hundreds of cold emails per day? New email accounts typically have a limit of about 100 emails per day. If you attempt to send more, you could run into deliverability issues.
• Send times: Did you mass email your entire prospect list at once? Sending all your cold outreach for the day at the same time can compromise deliverability, especially for large sales outreach campaigns.
• Email server type: Are you using a POP3 server or web-based email to run outreach campaigns? Without the right type of email server, your emails could run into problems with inconsistent delivery.
• Email authentication: Have your emails been authenticated? If you aren’t using tools like SPF and DKIM to authenticate your emails, your recipients’ ISPs may think your messages aren’t legitimate.
• Engagement rates: Do your prospects ever open, click on, or respond to your cold emails? If your engagement rates are low, your emails could get flagged as spam—which can impact deliverability.
• Sender reputation: Both IP and domain reputations act as critical factors in email deliverability. A positive sender reputation, significantly influences whether emails reach the intended inbox or get flagged as spam. Maintaining a favorable sender reputation is imperative.

What Are Some Emerging Trends in Email Deliverability?

• AI-Powered Predictive Analytics: As the digital landscape evolves, AI-driven predictive analytics is emerging as a game-changer in email deliverability. Harnessing the power of artificial intelligence, marketers can now anticipate potential deliverability issues before they arise. By analyzing vast datasets, AI identifies patterns, refines targeting strategies, and optimizes content, ensuring messages consistently reach the right audience with precision.

• Interactive Email Experiences: The future of email deliverability lies in interactivity. Marketers are increasingly incorporating dynamic, interactive elements into their emails, transforming static messages into engaging experiences. From clickable carousels to live polls, interactive content not only captivates recipients but also enhances the overall user experience. As ISPs recognize the value of engaged users, emails with interactive elements are more likely to land in the coveted inbox.

• Enhanced Email Authentication Protocols: With cyber threats on the rise, email authentication protocols are evolving to bolster security and trust. DMARC (Domain-based Message Authentication, Reporting, and Conformance) adoption is becoming more widespread, providing an additional layer of protection against phishing and unauthorized use of domains. As ISPs prioritize authenticated emails, adhering to these protocols is integral to maintaining a positive sender reputation.

• Leveraging AI for Personalization: In the era of hyper-personalization, leveraging AI for personalization is a trend reshaping email deliverability. Artificial intelligence not only refines audience segmentation but also dynamically tailors content based on individual preferences and behaviors. As recipients receive more relevant and personalized content, the likelihood of engagement increases, positively impacting deliverability metrics.

• Privacy Compliance and Its Impact on Deliverability: As privacy regulations tighten globally, adherence to compliance standards is emerging as a pivotal factor in email deliverability. Marketers navigating the landscape of data protection laws, such as GDPR and CCPA, are not only ensuring legal compliance but also building trust with their audience. Prioritizing privacy compliance is essential for maintaining a positive sender reputation and fostering a secure email environment.

How Do You Ensure Email Deliverability?

With a smart strategy, you can increase the chance of getting your emails in prospects’ inboxes.

Here are 5 email deliverability tips from Janine Du Toit, Customers.ai Director of Marketing Operations, and resident email deliverability expert:

1. Use a SMTP Server: Always use a SMTP server for cold email marketing. She likens SMTP servers to phone books for email domain senders—using one with a good reputation can boost deliverability.
2. Moderate Send Volume: Even when you use a SMTP mail server, it’s important to moderate your send volume and your send times. Start your campaign slowly (no more than 100 cold emails per day) and send out emails at intermittent times throughout the day.
3. Use Multiple Senders: Use multiple email senders if you plan to launch a larger campaign and need to send more than 100 emails per day.
4. Authenticate Your Emails: Don’t forget to authenticate your emails using a DKIM and SPF checker. With these tools, you’ll be able to send emails more reliably and get better inbox placement.
5. Generate Engagement! Create cold email campaigns that get opens, clicks, and responses. Every time a prospect opens your email, clicks a link, or responds to your offer, the engagement boosts the health of your email account.

How Can DTC Marketers Increase Email Deliverability Rates?

Embarking on the journey of elevating email deliverability rates is a mission-critical endeavor for DTC marketers. From mastering the art of personalization to optimizing send frequency, the is not just inbox placement, but genuine audience engagement. Here are a few tips for superior email deliverability.

1. Focus on Segmentation and Personalization

Tailoring content for different audiences and incorporating personalized subject lines not only enhances engagement but also lays the foundation for improved deliverability. This can be done in several ways.

• Tailor Content to Different Audiences: In the realm of Direct-to-Consumer (DTC) email marketing, one size rarely fits all. For example, someone looking for a pair of women’s jeans likely doesn’t want to be emailed about a men’s sneaker sale. Implementing audience segmentation allows you to tailor your content based on distinct customer profiles. By understanding the unique preferences and behaviors of different segments, you can craft messages that resonate more deeply, increasing the likelihood of engagement and, consequently, positively impacting deliverability. With Customers.ai, it’s easy to identify which visitors landed on which pages and segment them into specific audiences.

• Personalize Subject Lines: Elevate your email game by embracing the power of personalized subject lines. DTC marketers can significantly enhance open rates by incorporating dynamic content, recipient names, or targeted offers into subject lines. A personalized touch not only captures attention but also signals to recipients that your message is tailored to their interests, bolstering the chances of your emails making it to the inbox.

2. Quality Content and Engagement

In the dynamic landscape of DTC marketing, the value of quality content cannot be overstated. Your email content has to be relevant and it has to be valuable – actively encouraging subscriber interaction. These practices not only captivate your audience but also contribute to a robust sender reputation, fortifying your path to superior email deliverability.

• Create Relevant and Valuable Content: The backbone of any successful email campaign lies in the quality of its content. DTC marketers must prioritize crafting content that is not only relevant but also valuable to their audience. Providing insightful information, exclusive offers, or personalized recommendations ensures that subscribers find genuine value in your emails, fostering a positive sender reputation and bolstering deliverability. Additionally, make sure it’s personalized! With a tool like the Customers.ai AI writer, you can create something that is not only interesting but also completely relevant! Check out how it works:

• Encourage Subscriber Interaction: Boosting subscriber interaction is a strategic move towards improved deliverability. DTC marketers can implement engagement-driving elements such as clickable calls-to-action, surveys, or interactive content. When recipients actively engage with your emails, it sends positive signals to ISPs, reinforcing your sender reputation and increasing the chances of future messages reaching the inbox.

• Leverage User-Generated Content: Harness the power of your community by incorporating user-generated content into your emails. DTC marketers can enhance authenticity and engagement by showcasing real customer experiences. UGC not only adds a personal touch to your emails but also contributes positively to your sender reputation.

3. Optimize Send Frequency and Timing

Mastering the art of email timing is a game-changer in the dynamic landscape of DTC marketing. Your email frequency and send times play a crucial role in captivating your audience without overwhelming them. Striking the perfect balance ensures that your messages are not only noticed but also engaged with, contributing to improved deliverability.

• Find the Sweet Spot for Send Frequency: DTC marketers must navigate the delicate balance between staying top-of-mind and avoiding email fatigue. Experiment with different send frequencies to identify the optimal cadence for your audience segments. By tailoring your approach to subscriber preferences, you not only enhance engagement but also solidify your position in their inbox.

• Perfect Your Timing with Analytics: Leverage analytics tools to decipher the ideal moments for sending emails to different segments of your audience. By understanding when your subscribers are most active, you can strategically time your campaigns, maximizing the chances of inbox visibility and interaction.

Optimizing your send frequency and timing is a nuanced process that requires continuous refinement but is super important to email deliverability success.

4. Maintain a Clean and Updated Subscriber List

In the dynamic world of DTC email marketing, a clean and updated subscriber list is a must. Ensuring your list is pristine not only enhances the relevance of your campaigns but also prevents potential deliverability pitfalls.

• Regular List Purge for Peak Performance: DTC marketers, take note—regularly auditing and purging your subscriber list is a proactive step toward optimal deliverability. Identify and remove inactive or disengaged subscribers to maintain a list populated with genuinely interested recipients. This meticulous curation not only improves open rates but also signals to ISPs that your content is eagerly anticipated.

• Update Contacts to Stay Relevant: The key to a thriving DTC email strategy lies in relevance. Regularly update subscriber details to reflect changes in preferences, ensuring your campaigns remain aligned with evolving customer needs. By keeping your contact information current, you not only minimize bounce rates but also foster a positive sender reputation.

• Embrace Automation for Efficiency: Streamline list maintenance with automation tools that effortlessly manage subscriber updates and removals. Automation not only saves time but also ensures your list is consistently refined, allowing you to focus on delivering content that truly resonates with your engaged audience.

5. Monitor and Address Deliverability Issues Promptly

Vigilance is the linchpin of successful email deliverability in the world of DTC marketing. Proactive monitoring and swift resolution of deliverability issues are paramount to maintaining a pristine sender reputation and ensuring your messages consistently reach the intended audience.

• Regularly Assess Key Metrics: DTC marketers, make it a habit to regularly assess critical deliverability metrics. Keep a close eye on bounce rates, spam complaints, and open rates to detect any anomalies. By identifying issues early on, you can address them swiftly, preventing potential setbacks to your sender reputation.
• Investigate Bounces and Complaints: Bounces and spam complaints are red flags that demand immediate attention. Dive deep into the reasons behind bounces and proactively investigate spam complaints. Understanding the root causes allows you to rectify issues promptly, demonstrating to ISPs that you are committed to delivering valuable, solicited content.

• Utilize Email Authentication Protocols: Implement and regularly review email authentication protocols like SPF, DKIM, and DMARC. These protocols not only enhance email security but also contribute to better deliverability. Regular checks ensure that your emails are not only reaching inboxes but are also protected from phishing attempts and unauthorized use of your domain.

The journey to increased deliverability rates is an ongoing commitment. By integrating personalized strategies, maintaining a clean subscriber list, and promptly addressing issues, DTC marketers can forge a path to sustained success.

How to Increase Email Deliverability Rates with Customers.ai

Improving email deliverability doesn’t have to be as difficult as you might think. With Customers.ai’s email warmup tools, you can automatically improve deliverability and avoid bounced emails as you send cold outreach campaigns.

Here’s a 3-step process to increase email deliverability to 90% using Customers.ai Website Visitor ID X-Ray tool and AI Email Writer to create targeted outbound emails to a warm audience:

1. Start Collecting Email Addresses
2. Set Up Your Email Automation
3. Warm Up Your Email Accounts

Step #1: Start Collecting Email Addresses

The first step is adding the Customers.ai Website Visitor X-Ray ID Pixel. In 90 seconds, you can start collecting the email addresses of the people who visit your website. Turn anonymous visitors into a warm audience you can use! The Website Visitor ID X-Ray is easy to add – we have several ways to install it including GTM, Shopify, WordPress, and more.

In the dashboard, navigate to My Automations, select + New Automation, and get your pixel. Make sure to test it to verify it’s working. 

Step #2: Set Up Your Email Automation

Once you have the X-Ray pixel working and have connected your email, you can start setting up automations to target this particular audience. On your Customers.ai dashboard, click the + Automation button in the main menu, and select X-Ray Lead Generation Pixel.

For enhanced targeting, you can create both automations and emails by landing page.

Step #3: Warm Up Your Email Accounts

It’s important to remember that your X-Ray list is not cold. These are actual users who have visited your site. To help with deliverability, Customers.ai will automatically detect if an email is active, ensuring you are not wasting email sends or seeing a high number of bounces.

Once you have your automation set up and your email configured, you can start sending!

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Hear that? It’s the sound of your emails landing in inboxes and getting responses from your target prospects.

With Customers.ai’s Website Visitor ID X-Ray tool and our email warmup capabilities, your team can generate more revenue.

Curious how these tools can benefit your cold outreach efforts? Get started now with a free trial of Customers.ai.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

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Email Deliverability FAQs

Q. What factors affect email deliverability?

Email deliverability is influenced by various factors, including sender reputation, content quality, engagement rates, authentication protocols (SPF, DKIM, DMARC), and list hygiene.

Q. How can I improve my email deliverability?

Focus on maintaining a positive sender reputation, sending relevant content, engaging with your audience, authenticating your emails using SPF, DKIM, and DMARC, and regularly cleaning your email list to remove inactive or bouncing addresses.

Q. Why are my emails going to the spam folder?

Emails can land in the spam folder due to poor sender reputation, spammy content, low engagement, or insufficient authentication. Ensure your emails comply with best practices and monitor your sender reputation.

Q. What is sender reputation, and how is it measured?

Sender reputation is a score assigned to a sender’s domain or IP address based on factors like email engagement, spam complaints, and bounce rates. Internet Service Providers (ISPs) use this score to determine whether to deliver an email to the inbox or mark it as spam.

Q. What role does customer engagement play in DTC email deliverability?

DTC brands heavily rely on customer engagement. High engagement rates, such as opens, clicks, and purchases, contribute positively to sender reputation, enhancing the chances of DTC emails reaching the inbox.

Q. How can DTC brands personalize emails without compromising deliverability?

Personalization is key for DTC marketing. Ensure you have clean and segmented lists, use dynamic content based on customer preferences, and avoid excessive personalization that might trigger spam filters.

Q. How should DTC marketers handle re-engagement campaigns to maintain email deliverability?

Implement re-engagement campaigns to win back inactive subscribers. Clearly communicate the value proposition, offer incentives, and, if necessary, provide an easy way for subscribers to opt-out to maintain list hygiene.

Q. What steps can DTC marketers take to avoid spam traps and maintain a clean email list?

Regularly clean your email list by removing inactive or bouncing addresses. Use confirmed opt-ins and monitor engagement metrics. Avoid purchasing email lists, as they may contain spam traps, and implement double opt-in processes to verify subscriber intent. Regularly update your list hygiene practices to align with industry standards.

Q. What role does a sender’s reputation play in email deliverability, and how can it impact overall email deliverability rates?

A sender’s reputation is a crucial factor in email deliverability. It is a measure of the sender’s trustworthiness based on their sending history. A positive reputation enhances email deliverability, ensuring that emails land in the inbox rather than being flagged as spam.

Q. What are the common challenges faced by marketers in maintaining high email deliverability, and how can they overcome these challenges?

Marketers often face challenges in maintaining high email deliverability due to factors such as changing ISP algorithms, evolving spam filters, and subscriber engagement fluctuations. Overcoming these challenges involves staying updated on industry best practices, regularly monitoring and adjusting sending strategies, and maintaining a clean and engaged email list.

Q. What impact does the quality of email content have on email deliverability?

The quality of email content significantly influences email deliverability. Marketers should create relevant, engaging, and non-spammy content. Avoiding trigger words, optimizing HTML code, and personalizing content based on subscriber preferences are best practices that contribute to improved email deliverability.

Q. How can DTC marketers identify and prevent issues that may hurt email deliverability?

Proactively monitor metrics like bounce rates and spam complaints. Address issues promptly, remove inactive subscribers, and stay compliant with regulations.

Q. How do email deliverability rates impact the success of an email marketing campaign?

Deliverability rates directly impact campaign success. Improve rates with audience segmentation, personalized content, optimal send times, and regular list maintenance.

Q. What are the consequences of neglecting efforts to improve email deliverability?

Neglecting efforts can result in spam marking and damage to reputation. Prioritize ongoing education, invest in tools, and allocate resources for list maintenance and compliance.

The post Boosting Email Deliverability: 5 Strategies for DTC Marketers appeared first on Customers.ai.

Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. 

However, as technology reshapes our world and consumer expectations soar to new heights, the landscape of outbound marketing is undergoing a shift. The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers. 

In this era of instant connectivity and informed consumers, we have to find new ways to reach customers on their turf. 

Let’s explore outbound marketing – the essentials, the strategies, and the real-world insights that define outbound marketing in this evolved business ecosystem.

• What is Outbound Marketing?
• Why is Outbound Marketing Important?
• What are the Advantages of Outbound Marketing?
• 5 Common Outbound Marketing Strategies
• How to Overcome Common Challenges in Outbound Marketing
• How to Measure Outbound Marketing Success
• How to Automate Outbound Marketing
• Outbound Marketing FAQs

Understanding the Outbound Marketing Landscape

Outbound marketing blends traditional strategies with cutting-edge approaches to create dynamic and impactful connections between businesses and their audiences. But the landscape is not just broad, it’s constantly shifting. We need to understand what it is before we can dig into the strategies themselves.

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What is Outbound Marketing?

Outbound marketing is a strategy that relies on identifying prospects and reaching out to them with targeted offers and communications.

Outbound methods involve pushing messages out to get prospects’ attention—so you can get them into your sales funnel and guide them toward a conversion.

Traditional marketers often use outbound channels like:

• Cold calling
• Trade shows
• Billboards
• TV ads

But you don’t have to focus on traditional channels for successful outreach. Digital alternatives like sending cold emails and SMS messages can be just as (or much more) effective.

Why is Outbound Marketing Important?

For growth-minded businesses, mastering outbound is critical.

If you rely mainly on inbound marketing, you’ll end up creating a lot of blog posts, social media posts, and other digital content to draw in prospects. But a lot of the prospects you attract probably won’t be a good fit for your business—which means you could waste a lot of resources on nurturing.

In other words, inbound typically has a high signal-to-noise ratio.

In contrast, outbound lets you take a much more targeted approach to prospecting and lead generation. That means you can focus your marketing efforts on your ideal customers—and get more control over the results.

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What are the Advantages of Outbound Marketing?

Both marketers and sales reps can extract tons of benefits from outbound marketing. Let’s look at some of the key advantages of outbound marketing:

• Targeting
• Segmentation
• Messaging
• Personalization
• Conversion Tracking
• Testing

Targeting

Who is your ideal customer? With outbound marketing, you can identify prospects who fit that profile and reach out to them—without waiting for them to find you via search engines.

In other words, you can define your target audience and take a proactive approach to building relationships and converting prospects into customers.

With the right tools in your sales stack, there’s no need to spend endless hours on manual research. You can use tools like Customers.ai RoboBDR to define and build a target audience for your products and services.

Segmentation

Even when you have a well-defined target audience, prospects will engage with your efforts in different ways. Some may open your messages, others may click, and still others may reply.

As you run sales outreach campaigns and gather data, you can begin to divide prospects into groups based on their behaviors. By segmenting your list, you can center your best efforts on your most engaged prospects—giving your sales team better chances to close deals.

Messaging

With outbound marketing, you can send the same message to your entire prospect list—but you certainly don’t have to. Instead, you can send targeted offers to specific lists or adjust your messaging for each segment.

When you use automated outbound tools like Customers.ai, you can build unique email templates and sequences for each segment or offer. That way you can make sure you’re reaching out to the right prospects at the right time.

Personalization

One of the key differences between inbound and outbound marketing is personalization. Inbound marketing is designed for a broadly defined group of people, which can make it seem somewhat generic.

But when you create content for outbound outreach, you have tons of personalization tools at your fingertips. When you customize your messages, you can get prospects’ attention more effectively.

With Customers.ai, you can insert virtually any attribute into the subject line or body of your email marketing. That means you can use first names, company names, or even data like monthly website visitors and ad spend.

Conversion Tracking

It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Yet outbound marketing includes plenty of opportunities to zero in on bottom-of-funnel goals like conversions.

Outbound tools like Customers.ai make conversion tracking simple. Using Customers.ai analytics, you can easily monitor conversions and find the top-performing  message, offer, or segment.

Testing

Is part of your strategy failing to produce the results you expect? Outbound tools allow you to make minor adjustments to your approach—so you can test and optimize to improve your results.

In fact, if you keep reusing the same outbound sequence for months on end, you’re making a donkey move. When you’re always testing, you can see what works best on your target audience and continue to improve your results.

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5 Common Outbound Marketing Strategies

1. Cold Calling

Cold calling remains a potent outbound marketing technique despite the evolving landscape of digital communication. The direct, person-to-person engagement it offers can create valuable opportunities and establish genuine connections. 

Here’s why cold calling continues to be effective and a few tips to enhance its impact:

• Immediate Personal Connection: Cold calling allows for instant, personal interaction with potential clients or customers. This direct communication enables sales representatives to tailor their pitch based on immediate feedback, fostering a more personalized connection.

• Real-Time Feedback and Adaptation: The live nature of cold calls provides immediate insights into the prospect’s needs, objections, and interests. This real-time feedback allows the caller to adapt their approach on the fly, increasing the chances of resonating with the prospect.

• Building Trust and Credibility: Cold calling offers an opportunity to build trust and credibility by addressing concerns, answering questions, and demonstrating expertise. A well-prepared and knowledgeable caller can establish a positive impression, laying the foundation for future business relationships.

• Targeted Outreach: Through strategic data analysis and segmentation, cold calling enables businesses to target specific demographics or industries effectively. This focused approach ensures that the message reaches the most relevant audience, increasing the likelihood of a positive response.

• Supplementing Digital Strategies: While digital marketing plays a crucial role, cold calling complements these efforts by adding a personal touch. Integrating cold calling into a multi-channel marketing strategy ensures a comprehensive and well-rounded approach, maximizing outreach and engagement.

Looking for a few tips on making your cold calling more effective? 

• Do Your Research: Before making a call, conduct comprehensive research on the prospect. Understand their business, challenges, and potential pain points. This knowledge will enable a more tailored and relevant conversation.

• Have a Clear Value Proposition: Clearly articulate the value proposition early in the conversation. Explain how your product or service addresses the prospect’s specific needs or challenges. A compelling value proposition captures attention and encourages further dialogue.

• Practice Active Listening: Actively listen to the prospect’s responses and concerns. Use this information to guide the conversation and address their specific needs. Demonstrating attentive listening builds rapport and increases the likelihood of a positive outcome.

• Utilize Effective Scripting, Not Robotic: While having a script is essential, avoid sounding robotic or overly rehearsed. Use the script as a guideline to ensure key points are covered, but allow for a natural and dynamic conversation that adapts to the prospect’s responses.

• Develop a Follow-up Strategy: Develop a systematic follow-up strategy to nurture leads generated from cold calls. Whether through email, additional calls, or personalized content, a well-planned follow-up reinforces the initial connection and keeps your offering top of mind.

2. Cold Email Outreach 

Cold email outreach remains a valuable outbound marketing technique, offering a scalable way to connect with potential clients and customers. Despite recent changes to email spam filters by major providers like Google and Yahoo, strategic and personalized cold email campaigns can still be highly effective. 

Here’s why cold email outreach is impactful, along with key tips to navigate the evolving landscape:

• Cost-Effective Scalability: Cold email outreach provides a cost-effective means of reaching a large audience. With the right tools and segmentation, businesses can personalize messages at scale, tailoring content to specific target groups. This scalability allows for efficient lead generation and outreach.

• Data-Driven Personalization: Leveraging data analytics and customer insights enables businesses to personalize cold emails effectively. By crafting tailored messages that address the recipient’s pain points and interests, marketers can increase the likelihood of engagement and conversion.

• Direct Access to Decision-Makers: Cold email outreach provides direct access to key decision-makers within organizations. Crafting compelling messages that resonate with these individuals can open doors to valuable opportunities, making it an essential strategy for B2B marketing and sales efforts.

To help ensure you are creating an effective cold email outreach, we’ve outlined a few tips:

• Engaging Subject Lines: Craft compelling and relevant subject lines that encourage recipients to open the email. Avoid spammy or misleading language, as recent changes to spam filters prioritize user experience and penalize emails that may be perceived as deceptive or overly promotional.

• Personalization and Segmentation: Personalize your cold emails based on recipient characteristics and preferences. Utilize segmentation to tailor content to specific audience segments. Don’t forget to use an AI email writer for even better messaging!

• Transparent Opt-In and Compliance: Ensure that your cold email campaigns comply with relevant regulations, such as GDPR or CAN-SPAM. Explicitly communicate the purpose of your email and provide a clear option for recipients to opt-out. Recent updates to spam filters emphasize the importance of transparency and user consent in email communications.

3. Direct Mail Campaigns

Mail is tangible. It’s a tangible thing that allows us to connect with our target audience in a different way. In an age dominated by digital communication, the physicality of direct mail can actually cut through the clutter and leave a true impression. 

It’s important to remember that creative elements play a pivotal role in the success of direct mail campaigns but when done right, they offer: 

• Tangible Impact: Direct mail provides a tangible and physical representation of a brand’s message, making it more likely to capture attention. Creative design elements, such as eye-catching visuals and compelling copy, enhance the overall impact and memorability of the communication.

• Personalization Opportunities: Creative direct mail allows for highly personalized content. From personalized greetings to tailored offers, the ability to customize each piece ensures that recipients feel a personal connection with the message, fostering a positive response.

• Brand Differentiation: Creativity in direct mail sets brands apart by creating a distinctive identity. A well-designed and executed piece can distinguish a brand from competitors, reinforcing its unique value proposition in the minds of recipients.

To make your direct mail campaigns more effective, you need to: 

• Define Clear Objectives: Clearly define the objectives of your direct mail campaign. Whether it’s driving sales, promoting an event, or building brand awareness, a well-defined goal guides the creative and strategic aspects of the campaign, ensuring a focused and impactful message.

• Segment for Personalization: Leverage data to segment your target audience and personalize your direct mail pieces accordingly. Tailoring content to specific demographics, interests, or purchase history enhances the relevance of the message, increasing the likelihood of engagement.

• Create Compelling CTAs: Include a clear and compelling call to action in your direct mail materials. Whether it’s prompting a visit to a website, making a purchase, or attending an event, a well-crafted CTA guides recipients on the desired next steps, driving measurable outcomes.

4. Event Marketing 

Event marketing offers that direct engagement and brand exposure that no other channel can. Whether hosting in-person events or leveraging virtual platforms for global reach, events provide a dynamic environment for showcasing products, fostering connections, and leaving a lasting impression.

Some of the benefits of event marketing include:

• In-Person Connection: Hosting in-person events enables brands to establish genuine connections by providing a physical space for face-to-face interactions. This personal touch fosters trust and brand loyalty, allowing attendees to experience products or services firsthand.

• Networking Opportunities: Participation in industry-related events, whether physical or virtual, provides invaluable networking opportunities. Building relationships with peers, partners, and potential clients can lead to collaborations and business opportunities that extend beyond the event itself.

• Leveraging Virtual Events: Virtual events eliminate geographical constraints, letting you connect with a global audience. This expanded accessibility not only boosts brand exposure but also facilitates engagement with diverse markets worldwide. To enhance the virtual experience, invest in interactive platforms featuring live Q&A sessions, virtual product demonstrations, and networking lounges, replicating the interactive elements of in-person events in a digital landscape.

Here are a few tips on effective event marketing:

• Strategic Planning: Develop a comprehensive event marketing strategy that aligns with your overall business goals. Clearly define the objectives of the event, whether it’s lead generation, brand awareness, or product launches, and tailor your approach accordingly.

• Create Engaging Content and Experiences: Create compelling and relevant content that adds value to attendees. Whether through captivating presentations, interactive workshops, or exclusive product previews, the quality of content and experiences significantly influences the success of your event.

• Post-Event Follow-up: The event isn’t over once it concludes. Implement a robust post-event follow-up plan to capitalize on the connections made. Send personalized follow-up emails, share event highlights on social media, and nurture leads generated during the event to sustain the momentum and convert potential opportunities into tangible results.

5. Paid Advertising

Paid advertising stands as a highly effective outbound marketing technique, offering businesses a direct and strategic way to reach their target audience. The importance of paid ads lies in their ability to quickly generate visibility, drive traffic, and deliver measurable results. 

Here are four key tips to maximize the effectiveness of paid advertising:

• Targeted Audience Segmentation: Precision in targeting is crucial. Define and segment your audience so you can tailor your ads based on demographics, interests, and behaviors. By reaching the right people with the right message, you optimize the impact of your paid advertising efforts.

• Compelling Ad Creatives: You need visually appealing ad creative. Whether it’s eye-catching visuals, concise and persuasive copy, or a compelling call to action, the creative elements of your ads play a significant role in capturing attention and driving engagement.

• Continuous Monitoring and Optimization: Paid advertising requires ongoing monitoring and optimization. Regularly analyze performance metrics, such as click-through rates and conversion rates, to identify what works and what needs improvement. Adjust your strategies based on these insights to ensure a dynamic and effective campaign.

• Focus on Retargeting: Retargeting is one of the most underrated outbound marketing techniques. Remarketing allows you to show ads to people who have already engaged with you, improving your chances of conversion. Don’t forget to use Customers.ai to help recover your ad retargeting audiences.

To summarize, the 5 common outbound marketing strategies are:

• Cold Calling
• Cold Email Outreach
• Direct Mail Campaigns
• Event Marketing
• Paid Advertising

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How to Overcome Common Challenges in Outbound Marketing

Navigating outbound marketing comes with its share of challenges, and addressing them proactively is crucial for success. Here are some common challenges and tips on overcoming them:

Dealing with Resistance and Skepticism

Tip: Build Trust Through Transparency

Resistance and skepticism can arise when reaching out to potential clients. Counteract this by establishing trust through transparent communication. Clearly convey the value proposition, address concerns openly, and provide relevant information to build credibility. Personalizing your outreach and showcasing real-world success stories can also help overcome initial skepticism.

Additionally, tools like Customers.ai can help you identify people are who have already been on your site. Our Website Visitor ID X-Ray pixel will tell you not only who has been on your site but also their email address, domain, and phone number.

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

Adapting to Regulatory Changes (e.g., GDPR compliance)

Tip: Prioritize Compliance and Consent

Regulatory changes, such as GDPR, necessitate a meticulous approach to data handling. Prioritize compliance by ensuring explicit consent for communication. Clearly communicate the purpose of data collection, offer opt-in choices, and regularly update your practices to align with evolving regulations. 

Staying informed about legal requirements and integrating compliance measures into your marketing strategy is key to navigating regulatory challenges.

Optimizing Multi-Channel Integration

Tip: Foster Seamless Communication Across Channels

Coordinating messaging across multiple channels can be complex. Ensure a cohesive customer experience by fostering seamless communication. Integrate data and insights from different channels to create a unified customer profile. 

Align messaging to maintain consistency, regardless of the channel, ensuring a holistic and coherent brand image.

Measuring and Proving ROI

Tip: Define Clear Metrics and Attribution Models

Measuring the return on investment (ROI) in outbound marketing can be challenging. Clearly define metrics aligned with your business goals and leverage analytics tools to track performance. Implement attribution models to assign value to various touchpoints in the customer journey, providing a more accurate representation of your marketing efforts’ impact on overall business success.

By proactively addressing these challenges with strategic approaches, businesses can enhance the effectiveness of their outbound marketing efforts and build sustainable, long-term relationships with their target audience.

How to Measure Outbound Marketing Success

Effectively measuring the success of outbound marketing is imperative for refining strategies and maximizing impact. KPIs serve as crucial benchmarks, enabling businesses to analyze performance and adapt strategies based on data-driven insights.

Here are a few KPIs to consider when analyzing your outbound marketing performance:

• Conversion Rates: Track the conversion rates of your outbound marketing campaigns. Whether it’s converting leads into customers or achieving specific desired actions, understanding conversion rates provides insight into the effectiveness of your messaging and targeting.

• Lead Quality and Acquisition Cost: Assess the quality of leads generated through outbound efforts. Analyze the cost associated with acquiring each lead, comparing it to the value those leads bring to your business. This helps optimize budget allocation and refine targeting strategies.

• Customer Acquisition Cost (CAC): Calculate the cost of acquiring a new customer, factoring in expenses related to marketing and sales efforts. Understanding CAC helps in determining the overall efficiency and sustainability of outbound marketing campaigns.

• Return on Investment (ROI): Measure the return on investment by evaluating the revenue generated against the costs incurred for outbound marketing activities. A positive ROI indicates that the marketing efforts are contributing to the overall financial health of the business.

Additionally, it’s important to analyze and adapt your strategies based on the data you have. This includes:

• Regular Data Analysis: Conduct regular and comprehensive data analysis. Utilize analytics tools to assess performance metrics, identify trends, and gain insights into the effectiveness of specific channels, campaigns, or messaging.

• A/B Testing: Implement A/B testing to experiment with different elements of your outbound marketing campaigns. Test variations in messaging, visuals, or targeting parameters to identify what resonates most with your audience. Use the results to refine and optimize your strategies.

• Customer Feedback and Surveys: Seek direct feedback from customers through surveys or feedback mechanisms. Understanding customer sentiments and preferences provides qualitative data that complements quantitative metrics, offering a more holistic view of outbound marketing success.

• Competitor Benchmarking: Benchmark your outbound marketing performance against industry competitors. Analyzing how your strategies compare to others in the market provides valuable context and insights, helping you identify areas for improvement and innovation.

• Long-Term Customer Value: Evaluate the long-term value of customers acquired through outbound marketing efforts. Consider factors such as customer retention, repeat purchases, and overall customer satisfaction to gauge the enduring impact of your marketing strategies.

By consistently monitoring KPIs, analyzing data, and adapting strategies based on insights, you can not only measure the success of your outbound marketing efforts but also refine your approach for maximum growth and impact.

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How to Automate Outbound Marketing

Automating outbound marketing processes can significantly enhance efficiency and scalability, allowing businesses to reach and engage their target audience with precision and effectiveness. Here’s how to get started.

How to Automate Outbound Marketing Step #1: Identify Prospects and Build a List

Successful outbound marketing campaigns start with well-defined prospect lists. Naturally, a list that’s more aligned with your ideal customer typically drives the most engagement and leads.

To improve your prospecting workflow, start with the Customers.ai Website Visitor ID X-Ray pixel. In 90 seconds you can start identifying who is on your site and what they are looking for.

Want to build your list further? Check out our intent-driven consumer database. Featuring 250 million US consumers,  you can filter, search, and purchase consumer directory leads.

Because this is an intent-rich database, you can identify people who actually want to buy the products and services your business sells—which can help you get better results.

How to Automate Outbound Marketing Step #2: Configure and Warm up Email Accounts

Next, take your prospect list and plug it into a Customers.ai automation workflow. To add it to a new automation, click the + Automation button in the main menu on the Customers.ai dashboard.

We also integrate with automation tools like Klaviyo and Mailchimp, making it easy to plug these leads into existing workflows. 

To maintain high deliverability and avoid putting your domain or email account at risk, use the built-in email warmup tools. Connect multiple email accounts and select several addresses to use for the sequence.

Customers.ai automatically rotates through the email addresses to gradually increase volume and avoid over-sending from a single account. This process keeps deliverability as high as possible while helping your outreach emails avoid the spam folder.

How to Automate Outbound Marketing Step #3: Create an Outbound Sequence

Once you’ve configured the settings for the automation, you can plug in your messaging sequence.

You can set your workflow to just email or you can have it automatically alternate between email and SMS, allowing you to connect with prospects via multiple channels.

Customers.ai’s AI Email Writer can also help to make a more personal connection with your prospects. Using the Insert Attributes dropdown, you can add first names to the subject line, plug company names into the body, or choose from other data you’ve gathered.

How to Automate Outbound Marketing Step #4: Segment, Optimize, and Scale

Click to start running your outbound marketing campaign and check the results daily. Identify who’s clicking, engaging with, and replying to your messaging—and separate them into segments.

Then build tailored sequences for each segment. You can use Customers.ai to create and optimize sales cadences, leveraging conditional logic to deliver the right message at the right time.

Keep in mind that taking a “set and forget” approach is a donkey move. Continue testing to find what works best for your target audience.

Continue to keep an eye on your outbound automation analytics. When you find a sequence that reaches or exceeds your goals, scale your outreach so you can increase lead generation.

Grow Your Business With Automated Outbound Marketing Tools

With a targeted outreach sequence combined with the effective outbound marketing strategies we mentioned above, you can connect with your ideal customers and guide them toward a conversion. And with automated tools like Customers.ai, you can do outbound outreach at scale.

Ready to reach out to your prospects? Grab your free trial of Customers.ai and start automating your targeted outbound outreach.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

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Outbound Marketing FAQs

Q: How does outbound marketing differ from inbound marketing?

Inbound marketing focuses on drawing customers in through content and engagement, while outbound marketing involves proactive outreach to potential customers.

Q: What are common outbound marketing channels?

Common outbound marketing channels include cold calling, email marketing, direct mail, advertising (online and offline), and events.

Q: Is outbound marketing still effective in the digital age?

Yes, outbound marketing remains effective, especially when integrated with digital strategies. Techniques like targeted advertising and personalized email campaigns contribute to its success.

Q: What are the key benefits of outbound marketing?

Outbound marketing can provide quick results, reach a broad audience, and create brand awareness, making it suitable for certain business goals and industries.

Q: How can I measure the success of my outbound marketing campaigns?

Success can be measured through metrics like conversion rates, lead quality, customer acquisition cost (CAC), and return on investment (ROI).

Q: What are the challenges in outbound marketing?

Challenges include dealing with resistance, adapting to regulatory changes (e.g., GDPR), optimizing multi-channel integration, and proving the ROI of campaigns.

Q: Can outbound marketing be personalized?

Yes, advancements in data analytics allow for personalized outbound marketing, tailoring messages and content to specific demographics, interests, and behaviors.

Q: How can I overcome skepticism in outbound marketing?

Overcome skepticism by building trust through transparent communication, addressing concerns openly, and showcasing real-world success stories.

Q: What are the best practices for cold calling in outbound marketing?

Best practices include thorough research on prospects, clear value propositions, active listening, effective scripting, and a systematic follow-up strategy.

Q: How can I comply with regulations like GDPR in outbound marketing?

Ensure compliance by obtaining explicit consent, clearly communicating data usage, offering opt-in choices, and staying informed about and adapting to evolving regulations.

Q: What is the role of creative in direct mail campaigns?

Creative elements in direct mail, such as visuals and copy, are crucial for capturing attention, building brand recall, and establishing a distinctive identity.

Q: How do virtual events contribute to global reach in event marketing?

Virtual events break down geographical barriers, offering global accessibility and interactive platforms that replicate the in-person experience.

Q: Why is measuring ROI important in outbound marketing?

Measuring ROI helps businesses understand the financial impact of their outbound marketing efforts, guiding budget allocation and strategic decision-making.

Q: What are the essential KPIs for measuring outbound marketing success?

Key Performance Indicators (KPIs) include conversion rates, lead quality, customer acquisition cost (CAC), and return on investment (ROI).

Q: How can I optimize outbound marketing for multi-channel integration?

Foster seamless communication across channels by integrating data, aligning messaging for consistency, and creating a unified customer profile.

Q: Is outbound marketing compatible with content marketing strategies?

Yes, outbound marketing can complement content marketing by promoting content through channels like email marketing and paid advertising.

Q: How can businesses adapt outbound marketing for B2B purposes?

B2B outbound marketing involves targeting businesses, focusing on building professional relationships, and tailoring messaging to address specific business needs.

Q: What role does automation play in outbound marketing?

Automation streamlines outbound marketing processes, enhancing efficiency by automating repetitive tasks, targeting, and personalized communication.

Q: Can outbound marketing be ethical?

Yes, ethical outbound marketing involves obtaining consent, respecting privacy, providing value to the audience, and adhering to relevant regulations.

The post Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights appeared first on Customers.ai.

It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. 

It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. The problem as most people know – is these tools identify the companies visiting you. But companies are not buying from you – people are!

And now, Customers.ai bridges that gap. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more!

It’s a true game changer and we are excited to see just how fast B2B sales teams can improve their outreach efforts. 

We aren’t done helping yet though. Along with the launch of our B2B solution, we are going to dive deep into the dynamic landscape of B2B outbound sales, unpacking the challenges, and serving up actionable strategies to help your sales team not just survive but thrive in this inbox battleground. Let’s do it!

• What is B2B Outbound Sales?
• Challenges in B2B Outbound Sales
• 5 Strategies for Highly Targeted B2B Sales Outreach
• How to Do B2B Outbound Sales with Customers.ai
• B2B Outbound Sales FAQs

What is B2B Outbound Sales?

To start, we have to understand what B2B outbound sales means: 

B2B outbound sales, short for Business-to-Business outbound sales, is a proactive approach where businesses initiate direct communication with potential customers to generate leads and close deals. 

Unlike inbound strategies that rely on attracting prospects organically, outbound sales involve reaching out to a carefully identified target audience through channels like email, phone calls, and social media. 

The goal is to create meaningful connections, understand customer needs, and showcase how a product or service can address those needs.

Some sales pros use outbound sales and cold outreach interchangeably. But they aren’t quite the same.

• Cold outreach refers to connecting with truly cold leads, or potential customers who haven’t interacted with your business before.
• Outbound sales can refer to reaching out to prospects who have shown intent—by visiting your website or interacting with your social media content.

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Challenges in B2B Outbound Sales

We know that B2B buyers rely on email to make purchasing decisions. In fact, according to MarketingCharts, 41% say they use email to source information. Unfortunately, with the average person receiving over 100 emails per day, getting your email to stand out is no easy feat. 

Getting in the inbox isn’t the only challenge facing B2B sales teams though. Let’s look at the current landscape and common challenges we are seeing and how Customers.ai can help overcome these challenges.

1. Identifying the Right Prospects

Who are your prospects? Challenges arise in the initial phase of B2B outbound sales when identifying the right prospects. Defining your Ideal Customer Profile (ICP) is crucial, as it provides a clear blueprint of your target audience’s characteristics and needs.

How Customers.ai Can Help:

Our Website Visitor ID X-Ray pixel tells you who is on your site, helping you identify the right prospects. 

By capturing real-time data on website visitors, you can see who is visiting your site, what they are interested in, and tailor your outreach strategies based on genuine insights into their behavior and preferences.

It’s like having a personal detective for your website, revealing the clues that lead straight to your most promising leads.

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

2. Building and Maintaining a High-Quality Contact List

Ensuring a high-quality contact list is a perpetual challenge in B2B outbound sales. Strategies for data hygiene play a pivotal role, involving regular cleansing to eliminate outdated or irrelevant contacts. 

Furthermore, leveraging CRM tools for contact management streamlines the process, offering functionalities for segmentation, personalization, and efficient list maintenance.

How Customers.ai Can Help:

With our Signs of Life Detector, we automatically know if an email is valid, ensuring you aren’t wasting time on the wrong people. 

Additionally, Customers.ai integrates with your CRM, offering seamless contact management, segmentation, and personalization, making it the go-to ally for keeping your contact list not just extensive, but exceptionally high-quality. 

3. Crafting Compelling Outreach Messages

Crafting messages that resonate with your target audience is a persistent challenge in B2B sales outreach. 

Tailoring messages to specific industries or personas demonstrates a deep understanding of the recipient’s context, while A/B testing for message optimization allows for continuous improvement by experimenting with different elements such as subject lines and content.

How Customers.ai Can Help:

Customers.ai makes outreach easy – the key is our AI email writer. 

Tailoring messages to specific industries or personas becomes a breeze as AI Email Writer understands the nuances and preferences of your target audience and can inject a personalized touch based on the information captured. 

It’s like having a virtual wordsmith that not only understands your audience but also knows the exact words that will capture their attention.

4. Avoiding Promotions Tabs & Spam Folders

With the ever-evolving algorithms of email providers, the challenge extends to avoiding promotions tabs and spam folders. Staying out of these sections requires meticulous attention to email content relevance and adherence to best practices. 

Encouraging recipients to whitelist your emails is an additional proactive step to improve deliverability.

How Customers.ai Can Help:

By exclusively targeting individuals who have actively engaged with your site, we ensure that your emails enter inboxes as warm messages. 

This tailored approach not only enhances deliverability but also mitigates the risk of being marked as spam. Coupled with strong personalization, your communications should not only reach your audience but also grab their attention in the best way possible.

5. Navigating Gatekeepers and Overcoming Objections

Gatekeepers can be formidable barriers in B2B outbound sales, necessitating techniques for engaging gatekeepers effectively. 

Strategies that establish a connection and convey the value of your outreach can prove instrumental. 

Simultaneously, addressing objections is an inherent part of the process, and addressing common objections effectively involves anticipating and preparing persuasive responses that transform objections into opportunities for meaningful engagement.

How Customers.ai Can Help:

Customers.ai helps navigate gatekeepers and overcome objections by providing a unique advantage—insight into exactly what pages your prospects have visited. 

With this powerful feature, segmentation becomes more than just a strategy; it becomes a precision tool. 

By tailoring your outreach to resonate with the specific products or services your prospects have shown interest in, you’re not just navigating gatekeepers, you’re opening doors.

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5 Strategies for Highly Targeted B2B Sales Outreach

You will always face challenges but having a toolkit of highly targeted outreach strategies isn’t just an advantage—it’s a necessity. Here are five strategies to help you cut through the noise, connect with the right prospects, and elevate your outreach game.

1. Segmentation and Personalization

Segmenting your audience is imperative when it comes to sales outreach. By categorizing your audience based on shared characteristics or behaviors, you can tailor your messages to be more relevant and impactful. This not only boosts engagement but also allows for a more strategic allocation of resources, ensuring your efforts are laser-focused on the right targets.

It also lends to personalization. Personalization goes beyond just addressing someone by their first name. Use the data you have to craft messages that resonate with their specific interests, pain points, or product preferences, creating a connection that feels not just personalized but genuinely tailored to their needs.

2. Multi-Channel Outreach Approach

We mentioned earlier that 41% of people rely on email to get content. Those same people also rely on social media, internet searches, and publications for information. A holistic approach to outreach is a must. 

A multi-channel strategy ensures that your message reaches your audience through their preferred platforms, maximizing the chances of engagement. Plus, by diversifying your communication channels, you amplify your outreach efforts and meet your prospects where they are.

But remember, consistency is key. Make sure that your messaging across email, phone, and social media aligns seamlessly, creating a unified brand voice. This not only strengthens your brand identity but also enhances the overall customer experience, fostering trust and recognition across various touchpoints.

3. Content Marketing Integration

Content is how you capture your audience’s attention. By understanding the topics and products that resonate with your prospects, you can create content that not only educates but also adds value to their decision-making process. It positions you as an authority in your industry and makes your outreach more compelling.

However, it can feel like content marketing efforts aren’t always aligned with outreach efforts. Content is a powerful ally in your outreach journey. 

Use the data you have to create personalized email campaigns or targeted social media messaging. Aligning your content with your outreach efforts enhances engagement and reinforces the value you offer.

4. Utilizing Technology and Automation

Two of the biggest challenges facing any organization are resources and time. You have to build something that is scalable. 

Automation tools help you handle repetitive tasks, allowing your team to focus on building genuine connections. From email campaigns to lead scoring, these tools revolutionize how you approach outbound sales.

While automation brings efficiency, maintaining personalization is paramount. Customers.ai ensures that your automated outreach retains a human touch by incorporating personalization features. Whether it’s dynamically adjusting email content based on prospect behavior or timing outreach for maximum impact, our best practices keep your automated efforts personalized and effective.

5. Continuous Monitoring and Iteration

Perpetual improvement in your outbound sales strategy can only be done through continuous monitoring. Utilize real-time analytics and tracking tools to keep a finger on the pulse of your campaigns. This proactive approach allows you to spot trends, identify successful strategies, and promptly address any areas that may need adjustment.

You also can’t stay stagnant. Iterate based on results for ongoing enhancement. Use the insights gained from monitoring key performance indicators to adapt and improve on your outreach strategies. 

Whether it’s refining your messaging, adjusting target segments, or experimenting with different channels, a commitment to ongoing enhancement ensures your outreach efforts remain agile and effective in the ever-evolving landscape of B2B sales.

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How to Do B2B Outbound Sales with Customers.ai

To excel at outbound sales, you need an automated process and powerful tools. We’ll show you how to set up a solid sales strategy with Customers.ai.

Step #1: Know Your Ideal Customer

You could spend time cold emailing a huge list of prospects who may or may not be a good fit for your offer. But you’re probably going to waste a ton of time chatting with donkey leads.

Instead, focus on connecting with your target audience. That starts with knowing your ideal customer. Grab your buyer persona and make a note of:

• Demographics, including age, gender, and location
• Interests and behaviors that define your customers
• Problems and challenges your customers deal with
• How your solution can help potential customers

As we mentioned earlier, install the Website Visitor ID X-Ray Pixel and start gathering data on your website visitors.

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Step #2: Fine-Tune Your Prospect List

Now you know exactly who you’re looking for—but you’re going to need a hand finding those prospects. Along with identifying who is on your site, you can also find prospects who fit your ICP through our Consumer Directory.

Consumer directory is our lead database of over 250,000,000 consumers in the United States. Filter, search, and purchase consumer directory leads and add them to a custom outreach automation to qualify and close leads.

Once you’ve identified the best prospects for you, you can plug their contact information right into your existing campaigns or build new ones.

Step #3: Warm Up Email Accounts

You’re almost ready to start sending targeted outbound outreach. But before you start reaching out to prospects, it’s important to warm up your email address.

Customers.ai has a built-in email warmup tool. All you have to do is click Integrations to link all the email addresses you want to use for outreach.

Not sure how many to add? If you’re using new email accounts, keep in mind that you probably shouldn’t send more than 100 emails from each account per day.

Once you connect your email addresses, click the Configure Sending button in your automation. Select Multiple Emails to give Customers.ai permission to rotate senders.

Step #4: Send Outbound Outreach

Then open the email template at the top of the automation and write your first outreach message. This is a great opportunity to introduce your business, product, or service and offer something of value. To make your message sound more natural, use Customers.ai’s AI Email Writer. 

Once you have your message, configure the waiting period before the next message, and so on and so forth. 

Continue to add email follow-ups to your automation and use your sales team’s benchmarks to decide on the right number of follow-ups for your list.

Superpower Your B2B Outbound Sales Efforts

In the dynamic realm of B2B sales, the challenges are real and the competition fierce. The recent email spam filter updates from industry giants like Google and Yahoo have added an extra layer of complexity, making inbox visibility an even trickier feat.

That’s why we introduced B2B by Customers.ai. Traditional tools identify companies visiting your site, but we understand that people make the decisions. With our Website Visitor ID X-Ray pixel, we bridge the gap, providing individual-level insights into your site visitors—names, business emails, LinkedIn profiles, and more.

But we’re not stopping there. As we launch our B2B solution, we’re delving deep into the intricacies of B2B outbound sales, unraveling challenges, and serving up actionable strategies. In this inbox battleground, survival is not enough; thriving is the goal.

B2B outbound sales is not just about sending emails; it’s about sending the right emails to the right people. Whether it’s identifying the right prospects, building a high-quality contact list, crafting compelling messages, avoiding spam folders, or navigating gatekeepers, Customers.ai is your ally in this journey.

Ready to transform your B2B outbound sales game? Let’s do it together. Explore B2B by Customers.ai now and unlock a new era of precision and effectiveness in your outreach efforts.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

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B2B Outbound Sales FAQs

Q. What’s the difference between inbound and outbound sales?

Whether you’re using inbound or outbound tactics, you have the same end goal: to close the deal. But the way you start and nurture relationships with prospects differs, depending on which approach you choose.

With inbound, prospects find the organization through social media, the company website, or another marketing channel. They request information or sign up for a list and receive a series of general marketing campaigns.

With outbound, sales reps use one of the channels above to initiate a connection with a potential customer. Sales reps typically tailor their offers for customer segments so they appeal to prospects’ unique needs and challenges.

Because outbound is more targeted, it tends to have a lower signal-to-noise ratio—as long as you’re reaching out to the right prospects. That means outbound is ideal for finding unicorns in a sea of donkeys.

Q. What are the most effective outbound channels?

It’s easy to assume that outbound sales is all about cold calling. But in practice, phone calls often work best at the end of the sales process, when hot leads are ready to hear your pitch.

Let’s look at a few of the best places to reach out to outbound leads:

• Email outreach is the ideal channel to start with since it’s great for introducing your business and offering something of value. With email, you can continue to connect with prospects over time, increasing trust and sharing solutions.
• SMS outreach is ideal for prospects who are closer to completing their customer journeys. Because SMS inboxes are private spaces for your inner circle, it’s a good idea to build trust first before connecting with prospects over text.
• Social selling via channels like Facebook and Instagram is helpful for building relationships and engaging with leads. Once potential customers show intent by commenting or sending a DM, you can shift the conversation to email or text.

Q. Who does outbound sales?

A successful sales team typically needs three types of representatives:

• Sales development reps (SDRs) handle the first few steps of the sales process. They generate leads and then nurture and qualify them before handing them over to an account executive.
• Business development reps (BDRs) are experts at prospecting and finding potential customers who fit the target audience. They excel at lead generation—turning cold prospects into warm leads and so account executives can get the sale.
• Lead response reps (LRRs) often focus on higher-intent prospects who have indicated interest in the business. Like SDRs, they nurture and qualify leads before tasking the account executive with closing the deal.

Q. What are the best outbound sales tools?

To close more deals, sales teams need tools that automate manual tasks and organize prospects:

• Prospecting data tools connect you with your ideal customers so you can focus on building relationships. Tools like Customers.ai RoboBDR let you create customer segments for targeted sales outreach.
• Outreach automation tools send targeted messages to prospect lists and follow up on key channels over time. Tools like Customers.ai automate email, SMS, and social media sequences to streamline prospecting and lead qualification.
• Customer relationship management (CRM) tools keep track of prospects and touchpoints so you know where everyone is in their customer journey. CRMs like HubSpot integrate with Customers.ai so you can streamline your efforts.

Q: What is the difference between B2B outbound sales and cold outreach?

Cold outreach involves contacting entirely new leads, while B2B outbound sales may include reaching out to prospects who have shown some level of interest or intent.

Q. How can I identify the right prospects for my B2B outbound sales efforts?

Define your Ideal Customer Profile (ICP) and leverage tools like Customers.ai’s Website Visitor ID X-Ray pixel to see who is actively engaging with your site.

Q: What challenges do B2B sales teams face in reaching their target audience via email?

Email saturation is a challenge, with the average person receiving over 100 emails per day. Standing out in crowded inboxes requires strategic and personalized messaging.

Q: How does segmentation and personalization enhance B2B sales outreach?

Segmentation categorizes your audience, allowing you to tailor messages for relevance. Personalization goes beyond names, crafting messages that resonate with specific interests or pain points.

Q: What role does multi-channel outreach play in B2B sales strategies?

Multi-channel outreach ensures your message reaches prospects through preferred platforms, enhancing engagement. Consistent messaging across channels builds brand trust.

Q: Why is content marketing integration crucial for B2B outbound sales?

Content marketing adds value to the customer’s decision-making process. Aligning content with outreach efforts positions your brand as an industry authority.

Q: How can technology and automation improve B2B outbound sales efficiency?

Automation tools handle repetitive tasks, optimizing resource use. Customers.ai’s automation retains a personalized touch, balancing efficiency with genuine connections.

Q: What are the benefits of continuous monitoring and iteration in outbound sales?

Continuous monitoring allows real-time adjustments, spotting trends and addressing issues promptly. Iteration based on results ensures ongoing enhancement and adaptation to market dynamics.

Q: How does Customers.ai help navigate gatekeepers and overcome objections?

Customers.ai provides insights into pages prospects visited, enabling precise segmentation. This tailoring of outreach to specific interests transforms objections into opportunities.

Q: Can B2B outbound sales be successful without an automated process?

While possible, an automated process, as offered by Customers.ai, streamlines tasks, saves time, and ensures scalability, making success more achievable in the competitive B2B landscape.

Q: Why is email deliverability crucial in B2B outbound sales?

Email deliverability determines whether your messages reach the intended inboxes. Customers.ai’s warm-up tools and targeted engagement contribute to improved deliverability.

Q: How does B2B outbound sales contribute to building a brand’s authority?

B2B outbound sales positions your brand as an industry expert by delivering valuable content and personalized messages, fostering trust and credibility among your target audience.

Q: What role does predictive analytics play in B2B outbound sales strategies?

Predictive analytics analyzes historical data to forecast outcomes and behaviors. Customers.ai integrates predictive analytics, helping make informed decisions and optimize resources.

Q: Can B2B outbound sales efforts be successful without continuous audience monitoring?

Continuous monitoring is vital for staying agile. It allows for real-time adjustments and ensures your outreach efforts align with changing customer behaviors and market dynamics. Adjustments are necessary in the process of reviewing expectations and realities concerning SLA vs SLO agreements which can ultimately benefit your end results. 

Q: How does B2B outbound sales adapt to changes in customer preferences and behaviors?

Iteration based on continuous monitoring and data-driven insights ensures B2B outbound sales strategies evolve to meet changing customer preferences and behaviors effectively.

Q: What challenges does B2B outbound sales face in the era of information overload?

Standing out in a sea of information is a challenge. Crafting personalized and compelling messages, as well as utilizing targeted segmentation, helps overcome information overload.

Q: How does B2B outbound sales contribute to lead generation and conversion?

B2B outbound sales actively generates leads by initiating direct communication. Effective lead generation, combined with personalized outreach, contributes to higher conversion rates.

Q: Is there a limit to the number of follow-ups in B2B outbound sales campaigns?

The number of follow-ups depends on your industry and target audience. Test and adapt based on your specific benchmarks to find the optimal number for your campaigns.

Q: How does B2B outbound sales address the balance between automation and personalization?

B2B outbound sales tools like Customers.ai strike a balance by automating repetitive tasks while ensuring personalization features retain a human touch in outreach efforts.

Q: Can B2B outbound sales strategies be effective without a deep understanding of the target audience?

Deep understanding of the target audience is foundational. Identifying buyer personas, preferences, and pain points ensures B2B outbound sales strategies resonate and drive meaningful engagement.

The post B2B Outbound Sales: Your Guide to Highly Targeted Outreach appeared first on Customers.ai.

On top of it, since manual lead nurturing takes time, it could be a while before you realize the full value of your marketing efforts. Now, the C-suite is asking why you aren’t driving sales and the sales team is mad because they have to sift through all of these leads to determine if they are even qualified. 

We have a better solution and it starts with automation.  

With the right lead generation tools in place, you can automate outbound tactics, freeing up time to focus on the part that matters most: closing the deal.

Curious what you can achieve with automated outbound lead generation strategy? Our customers have already gotten impressive results. In just six months, one customer captured over $1 million in new customer revenue for a 25x return on investment (ROI).

To help get you started on the road to automation, we are going to show you exactly how to make your outbound lead generation strategy work.

• What is Outbound Lead Generation?
• Inbound vs. Outbound Lead Generation
• Key Components of a Successful Outbound Lead Generation Strategy
• Best Practices for Outbound Lead Generation
• How to Automate Outbound Lead Generation: A Step-by-Step Guide
• Outbound Lead Generation FAQs

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Understanding Outbound Lead Generation

Before we get into the ‘how’ of it all, we have to understand the outbound lead generation landscape. What does it all mean? What are the challenges? And why is it so important for businesses to be successful?

What is Outbound Lead Generation?

Outbound lead generation is the process of connecting with prospects to find out if they’re a good fit for your company’s products and services.

Usually, outbound lead gen involves a few steps. First, you reach out via SMS or email to ask qualifying questions. Then you follow up with high-value resources or a lead magnet.

Along the way, you capture data about your prospects and nurture them through the customer journey. Then you can deliver the qualified leads to your sales team.

But for most businesses, there’s a missing piece in this equation: intent data. Outbound lead generation can be so much more successful when it’s intent-driven.

You can market to prospects much more effectively when you know what they need and how you can help—because your targeted audience is highly correlated to your target customer.

Inbound vs. Outbound Lead Generation: What’s the Difference?

Inbound lead generation requires prospects to find you. Then you can nurture them with marketing tactics like social media or email marketing.

In fact, we think of inbound marketing like trying to catch fish as they swim by you. Even if you’re a skilled fisherman, there’s a limit to the number of fish you can catch. If only a few swim past, you won’t have many opportunities.

In contrast, outbound lead generation is much more tactical. To extend the fishing metaphor, it’s a little like studying the water and identifying where the fish are. Once you find them, you can use your sales process to go where they are and reel them in.

With outbound marketing, you can also scale your efforts as long as you find the right relevance signals. If you know your target customer well, you’ll have tons of opportunities to fine-tune and leverage those signals.

How Do You Generate Outbound Leads?

To generate outbound leads, you typically need outbound sales outreach. But more often than not, we find that this critical part of the sales funnel is broken.

Outbound sales often require time-consuming tasks like cold calling and lead qualification. Sales teams that manage this process manually may never truly have the time to pursue the most promising leads.

That’s why we recommend a unicorn solution for outbound lead gen. Customers.ai automates repetitive tasks like lead nurturing and qualification so you have time to find decision-makers and close deals.

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Key Components of a Successful Outbound Lead Generation Strategy

Creating a successful outbound lead generation strategy is no easy feat. It takes time, planning, testing, and patience. It also requires a few key components:

1. Target Audience Identification

In outbound lead generation, the key to success lies in identifying and comprehending your target audience. 

This involves recognizing your audience, understanding their unique needs, and delivering tailored solutions. By doing so, you ensure that your efforts are directed towards prospects with a higher likelihood of conversion, optimizing resources and crafting outreach that resonates with genuine interest in your products or services.

Not sure where to get started? Start by creating buyer personas for effective targeting:

• Conduct Customer Surveys: Reach out to your existing customer base to gather insights into their preferences, challenges, and motivations. Use surveys to collect quantitative and qualitative data that informs the creation of buyer personas.

• Analyze Customer Data: Leverage data analytics tools to analyze customer behavior, purchase history, and engagement patterns. This data can provide valuable insights into the characteristics and preferences of your target audience.

• Interview Sales and Customer Support Teams: Your frontline teams often have firsthand knowledge of customer pain points and objections. Interviewing sales and customer support teams can offer qualitative insights that complement quantitative data.

• Social Media Listening: Monitor social media platforms to understand the conversations and sentiments of your target audience. Identify the topics they engage with, the influencers they follow, and the trends that resonate with them.

• Competitor Analysis: Analyze the customer base of your competitors. Understand why customers choose them over others and identify gaps or opportunities where your products or services can excel.

These personas, encompassing both demographic and psychographic information, become invaluable guides in tailoring your outbound lead generation efforts for maximum impact.

2. Data Quality and Management

In outbound lead generation, data quality and management cannot be overstated. The integrity of your data serves as a linchpin for success, influencing the effectiveness of your campaigns. 

Ensuring data reliability prevents misdirected efforts, resource waste, and missed opportunities. Concrete data quality and management practices are indispensable for precisely targeting prospects, delivering resonant messages, and maintaining the credibility of outreach efforts.

Here are a few tips on maintaining and updating contact databases:

• Regular Audits: Conduct routine audits of your contact databases to identify and rectify inaccuracies, duplications, or outdated information.

• Data Validation Tools: Implement data validation tools to automatically check and update contact information in real-time, reducing the risk of errors.

• User Input Verification: When collecting data, ensure that user inputs are validated in real-time to prevent the entry of incorrect or incomplete information.

• Integration with CRM Systems: Integrate your lead generation efforts with Customer Relationship Management (CRM) systems to facilitate seamless updates and maintain a centralized repository of accurate data.

By prioritizing data quality and implementing proactive management practices, you can enhance the precision of your outbound lead generation efforts.

3. Personalized Outreach

In outbound lead generation, personalized outreach elevates the effectiveness of campaigns by establishing meaningful connections with prospects. Generic approaches should be thrown out the window. Personalized communication is how you capture attention, foster relevance, and increase engagement. 

By tailoring messaging to individual needs, interests, and pain points, personalized communication transforms the lead generation process into a relationship-building endeavor, enhancing the likelihood of conversion through a compelling and resonant experience.

Here are a few examples of effective personalized outreach strategies:

• Customized Email Campaigns: Craft email campaigns that address recipients by name, reference their specific industry challenges, and offer tailored solutions. Utilize dynamic content to ensure that each recipient receives content relevant to their needs.

• Segmented Marketing Content: Create diverse content segments targeting different buyer personas or stages of the buyer’s journey. This ensures that your outreach is tailored to the specific interests and concerns of various segments within your audience.

• Personalized Direct Mail: Leverage personalized direct mail campaigns that go beyond generic messages. Include personalized elements such as the recipient’s name, specific pain points, or even customized offers based on their preferences.

• Dynamic Landing Pages: Design landing pages that dynamically adjust content based on the visitor’s characteristics or behavior. This ensures that the information presented aligns with the prospect’s interests and motivations.

By incorporating these personalized outreach strategies, you can improve outbound lead generation efforts by creating a more impactful and personalized experience for potential customers.

4. Multi-Channel Approach

A multi-channel approach allows you to strategically target prospects across different mediums, ensuring that outreach resonates across diverse platforms, meeting prospects where they are most active. 

By embracing a diverse and integrated strategy, you increase your chances of capturing attention and engaging prospects through their preferred communication channels in the dynamic landscape of outbound lead generation.

Here are a few advantages of combining email, social media, and other channels:

• Wider Reach: Utilizing multiple channels broadens your reach, allowing you to connect with a diverse audience. Email, social media, and other platforms complement each other, ensuring a comprehensive and inclusive approach.

• Enhanced Engagement: Different prospects prefer different communication channels. A Multi-Channel Approach caters to varied preferences, enhancing engagement by delivering messages through the channels most conducive to individual interaction.

• Consistent Messaging: Integrating channels allows for consistent messaging across platforms. Whether a prospect encounters your brand via email, social media, or other channels, the messaging remains cohesive, reinforcing your value proposition.

• Data Enrichment: Leveraging multiple channels provides additional data points for prospect profiling. The insights gathered from different interactions contribute to a more comprehensive understanding of your audience, facilitating personalized and targeted outreach.

A multi-channel approach gives you consistent and holistic engagement with prospects across a variety of mediums.

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Best Practices for Outbound Lead Generation

No guide would be complete without a set of best practices, right? Let’s dig into some key best practices for outbound lead generation.  

Focus on Warm Leads 

Prioritizing warm leads is a game-changer in outbound lead generation, giving your campaigns a strategic advantage. These leads, already showing interest, are more likely to become customers.

Additionally, warm leads need much less hand-holding and qualification. You may already know what they are interested in, giving you an edge in how to talk to them.

Want to 10x your warm leads list? That’s where Customers.ai comes in. Our Website Visitor ID X-Ray pixel identifies the visitors on your site that you haven’t been able to. It can even let you know what pages they landed on or visited to give you even granular targeting info. 

To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

By concentrating on warm leads, you not only make your outreach more efficient but also increase the chances of turning those prospects into loyal customers. 

Create Consistent and Compelling Content 

Imagine sending out an email series that hits your prospect’s pain points right on the money. Boom! Your open rates skyrocket and you can start initiating conversations that matter.  To add a professional touch to your emails, consider incorporating a personalized touch and create HTML email signature. This not only enhances your brand image but also adds a touch of professionalism to every correspondence.

That is all done through creative, consistent, and compelling content. The three C’s. Quality content not only captures attention but also positions your brand as an authoritative resource. Content impacts open rates, drives responses, and creates meaningful interactions with your target audience. 

And don’t forget about personalization. Personalization only enhances the effectiveness; a personalized follow-up message referencing a prospect’s industry challenges fosters a deeper connection, increasing the likelihood of conversion.

Add Retargeting to the Mix

Adding retargeting to your outbound lead generation toolkit is a game-changer, tapping into the potential of platforms like Google, LinkedIn and Twitter. 

Retargeting extends your outreach beyond initial interactions, allowing you to nurture leads over time and create a lasting brand presence. It’s also a great way to establish that first touch before you send an email. 

Integrating retargeting amplifies your impact, with effective strategies like content amplification and targeted ad campaigns ensuring multiple touchpoints with prospects. 

With the use of tools like the Customers.ai Website Visitor ID X-Ray pixel, you can expand your reach even further, enriching your retargeting audiences for maximum engagement.

Implement Follow-Up Sequences

Implementing follow-up sequences is a crucial best practice in outbound lead generation, recognizing the vital role of consistent follow-up in nurturing prospects and driving conversions. 

This approach acknowledges the complexity of the buyer’s journey, understanding that not every prospect converts with the initial interaction. 

By prioritizing consistent follow-up, businesses ensure their brand remains at the forefront of prospects’ minds, guiding them through the decision-making process while also building trust, reinforcing value propositions, and significantly increasing the likelihood of turning leads into loyal customers.

Here are a few tips on creating effective follow-up sequences:

• Segment Your Audience: Tailor follow-up sequences based on audience segments, addressing specific pain points and interests to enhance relevance.

• Diversify Communication Channels: Use a mix of communication channels, including email, phone calls, and social media, to reach prospects where they are most active.

• Provide Value in Each Interaction: Every follow-up should offer value, whether through educational content, personalized offers, or addressing specific concerns raised in previous interactions.

• Set a Consistent Schedule: Establish a regular follow-up schedule to maintain engagement without overwhelming prospects. Consistency builds a sense of predictability and reliability.

• Utilize Automation Tools: Implement automation tools to streamline follow-up sequences, ensuring timely and personalized interactions without manual effort.

• Monitor Prospect Engagement: Keep a close eye on prospect engagement metrics to gauge the effectiveness of your follow-up sequences. Adjust strategies based on response rates and feedback.

• Personalize Follow-Ups: Infuse a personal touch into your follow-up communications, referencing previous interactions and demonstrating a genuine understanding of the prospect’s needs.

By recognizing the importance of multiple touchpoints and providing guidance on creating effective sequences, you can nurture leads effectively and guide them through the conversion journey.

How to Automate Outbound Lead Generation: A Complete Overview

Let’s put outbound marketing to work. Use the tutorial below to automate your B2B lead generation workflow and start filling your sales pipeline.

• Step #1: Know your ideal client
• Step #2: Gather your leads
• Step #3: Create a lead magnet
• Step #4: Set up your outreach
• Step #5: Review, iterate, and test

Outbound Lead Generation Step #1: Know Your Ideal Client

When you seek out potential leads, you want to make sure they’re the right fit for your product or service. Your customer profile is the perfect starting point.

First, define your ideal client. Who uses your company’s products and services? What types of people or organizations get the most value from your offerings?

Then dig into the details. What does your ideal client do? Which problems do they need to solve? What kinds of goals do they want to achieve?

Next, do some competitive research. Your company’s competitors can be a helpful resource for targeting potential customers.

Outbound Lead Generation Step #2: Gather Your Leads

Tap into a data source where you can connect with your ideal customer. In this case, place the Customers.ai Website Visitor ID X-Ray ID pixel on your site. You will immediately capture names, emails, phone numbers, etc. of your website visitors.

Want to expand your list even further? You can use live chat for lead generation, get leads on Facebook, you can use a list of LinkedIn accounts filtered by relevant job titles and groups, or you can even create a list of big (10,000+) Instagram accounts that follow real estate investors.

Need more than that? Check out the Customers.ai Intent-Driven Consumer Directory. Consumer directory is our lead database of over 250,000,000 consumers in the United States. Filter, search, and purchase consumer directory leads and add them to a custom outreach automation to qualify and close leads.

With the ability to search and sort by so many demographics and pyschographics, you can find the people for your outbound lead generation efforts.

Outbound Lead Generation Step #3: Create a Lead Magnet

We’ve found that outbound lead generation strategies work best when we have something valuable to offer prospects. Lead magnets are great for providing value and building trust.

Your lead magnet could be a complete guide to solving one of your audience’s most pressing problems. Or it could be a webinar that offers your audience insider tips. For example:

The goal is to keep the communication with the leads going, which is best performed when you have your virtual call center in place.

Outbound Lead Generation Step #4: Set Up Your Outreach

Now you have all the basics in place. Start setting up an automated sequence of email and/or text messages to send to your target audience. Already have sequences set up? Customers.ai integrates with automation tools like Mailchimp and Klaviyo, allowing you to add your leads directly into existing campaigns.

If you are starting a new sequence, consider the following:

• In your first message, start with a super brief introduction and quickly explain why you’re reaching out. Remember to make your message intent-driven.
• Use your customer profile as a guide for crafting your message. For example, you might explain that you help busy business coaches scale faster—which you think might be right up their alley.
• Don’t forget to make your offer compelling and personalize it to them. Check out our AI Email Writer for help.

Having the right outreach is essential to success.

Outbound Lead Generation Step #5: Review, Iterate, and Test

After running your outbound lead generation campaign, go back and review the analytics. Pay attention to message open rate, response rate, and offer conversion rate.

Did a lot of prospects respond Yes but fail to click through and get your lead magnet or book a call? Iterate on your original message to test new copy, personalization, or calls-to-action.

As you test, continue to monitor analytics and keep your eye on the prize. Remember, the ultimate goal is to increase the number of qualified leads for your sales team.

Start Automating Your Outbound Lead Gen

With this automated outbound lead generation strategy, you can simplify your sales process and amplify your B2B marketing.

Want to deliver more leads to your sales team? Get your free Customers.ai trial and start automating outreach.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

Outbound Lead Generation FAQs

Q. Why is outbound lead generation important?

Outbound lead generation allows businesses to take control of their customer acquisition process, reaching out to specific target audiences and generating leads outside of organic channels.

Q. What are the key components of a successful outbound lead generation strategy?

A successful strategy involves identifying target audiences, crafting compelling messages, utilizing various channels, and consistently refining approaches based on performance metrics.

Q. How does outbound lead generation differ from inbound?

Inbound relies on creating content to attract prospects organically, while outbound involves actively reaching out to potential customers through direct communication efforts.

Q. What are common outbound lead generation techniques?

Techniques include cold calling, email campaigns, social media outreach, direct mail, and targeted advertising to engage potential leads.

Q. How can businesses build an effective outbound lead list?

Businesses can build lists by defining their target audience, using data providers, leveraging social media, and attending industry events to identify potential leads.

Q. What role does personalization play in outbound lead generation?

Personalization is crucial in making outreach more relevant and engaging for prospects, increasing the likelihood of a positive response.

Q. How can businesses overcome common challenges in outbound lead generation?

Challenges like rejection and low response rates can be mitigated by refining targeting strategies, improving messaging, and continuously optimizing outreach efforts.

Q. Is outbound lead generation suitable for all types of businesses?

While it can benefit various industries, outbound lead generation is particularly effective for businesses with specific target markets and products/services that require direct engagement.

Q. What metrics should businesses track to measure outbound lead generation success?

Metrics include conversion rates, response rates, lead quality, and the overall return on investment (ROI) of outbound campaigns.

Q. How can businesses enhance their cold calling for lead generation?

Effective cold calling involves thorough research, clear value propositions, active listening, and adapting strategies based on prospect feedback.

Q. What is the role of content in outbound lead generation?

Relevant and valuable content can be used in outbound strategies to educate, inform, and engage prospects, making the brand more memorable and trustworthy.

Q. How can businesses maintain compliance with outbound lead generation regulations?

Staying informed about data protection laws, obtaining consent, and providing opt-out options are essential to ensure compliance with regulations like GDPR and CAN-SPAM.

Q. How does social media contribute to outbound lead generation?

Social media platforms offer opportunities for direct outreach, relationship building, and targeted advertising, making them valuable tools in outbound lead generation.

Q. What is the ideal frequency for outbound email campaigns?

The ideal frequency depends on the target audience and industry. Testing different frequencies and analyzing response rates can help determine the optimal email cadence.

Q. How can businesses create compelling outbound email subject lines?

Compelling subject lines should be concise, relevant, and pique curiosity, encouraging recipients to open and engage with the email content.

Q. What role does follow-up play in outbound lead generation?

Follow-up is crucial for nurturing leads and building relationships. Consistent and timely follow-up can significantly increase conversion rates.

Q. How can businesses leverage technology in outbound lead generation?

Businesses can use CRM systems, marketing automation tools, and analytics platforms to streamline processes, track performance, and optimize outbound campaigns.

Q. How can businesses tailor outbound lead generation for B2B markets?

B2B-focused strategies should involve thorough research, personalized communication, and a deep understanding of the specific needs and challenges faced by businesses.

Q. What is the significance of A/B testing in outbound lead generation?

A/B testing allows businesses to experiment with different elements of their outreach campaigns, helping identify the most effective strategies for improving conversion rates.

Q. How can businesses make their outbound lead generation sustainable?

Sustainability involves continuous improvement, staying updated on industry trends, and adapting strategies based on changing market dynamics and customer preferences.

Q. How can businesses handle objections during outbound lead generation calls?

Handling objections requires active listening, addressing concerns, and emphasizing the value proposition to overcome potential barriers.

Q. What is the role of analytics in optimizing outbound lead generation campaigns?

Analytics provide insights into campaign performance, helping businesses identify areas for improvement, refine targeting, and allocate resources effectively.

Q. How can businesses create a multichannel outbound lead generation strategy?

A multichannel approach involves integrating various communication channels, such as email, social media, and phone calls, to reach prospects through their preferred methods.

Q. What are the best practices for scaling outbound lead generation efforts?

Scaling involves automating repetitive tasks, expanding target audiences strategically, and maintaining a focus on personalization and quality in outreach efforts.

The post How to Automate Outbound Lead Generation: A Step-by-Step Guide appeared first on Customers.ai.

Add to the fact, the average person receives 100-120 emails per day and you can see why people are hesitant to give you their email.

The thing is, for businesses, emails are a must. 

So, how do we capture email addresses? Specifically, how do we capture email addresses from our website?

The good news is there are quite a few ways. Come along as we dig into the why and how of capturing email addresses, explore benefits like list growth and remarketing, and show you how you can start capturing emails in as little as 90 seconds. 

• Why Capture Email Addresses?
• 5 Ways to Capture Email Addresses of Website Visitors
• Best Practices for Effective Email Capture
• Why Do You Need the Website Visitor ID X-Ray Pixel? 
• FAQs: How to Capture Email Addresses

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

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Why Capture Email Addresses?

Let’s look at a few recent email marketing statistics:

• 50% of people buy from marketing emails at least once per month (Salecycle)
• 59% of respondents say that marketing emails have influenced their purchases (Salecycle)
• 99% of email users check their inbox every day, with some checking 20 times a day (OptinMonster)
• For every $1 spent on email, you can expect a $40 return (Omnisend)

With these types of statistics, the question isn’t ‘Why capture email addresses’ but ‘Why aren’t you capturing email addresses?’. 

Email addresses are essential in marketing. From email marketing to remarketing campaigns to social media campaigns and customer loyalty programs, you need email addresses.

5 Ways to Capture Email Addresses of Website Visitors

Want to master the art of capturing email addresses? Here are a few ways you can seamlessly engage with your website visitors and build a thriving subscriber list. From well-timed popups to dedicated landing pages and innovative tools like the Customers.ai Website Visitor ID X-Ray pixel, these strategies will help you authentically connect with your audience.

1. Install the Customers.ai Website Visitor ID X-Ray Pixel

The Website Visitor ID X-Ray Pixel is specifically designed to capture the email addresses of those coming to your website. Not signed in users and not people who fill out a form and leave. The website visitor ID X-Ray pixel will capture emails, names, phone numbers, and more.

It’s also extremely simply to get started. To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), go to your dashboard, and navigate to My Automations. 

Select + New Automation and get your pixel. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

2. Utilize Pop-Up Forms or Ribbons

Pop-ups are a dynamic tool in your arsenal for capturing email addresses, and when used strategically, they can significantly boost engagement. Timed popups, appearing at just the right moment, can effectively capture attention without being intrusive, increasing the likelihood of visitor interaction. 

To maximize their impact, ensure your popups are visually appealing and non-intrusive by employing clear messaging, eye-catching design, and an easy-to-locate close button. This way, you create a positive user experience, making visitors more likely to share their email addresses willingly.

3. Create Custom Landing Pages

Dedicated landing pages play a pivotal role in your marketing strategy, providing a focused platform specifically designed for email capture. These pages serve as a virtual gateway, guiding visitors toward sharing their email addresses with purpose. 

When designing landing pages for optimal email capture, prioritize simplicity and clarity in your layout and messaging. 

Ensure that your call-to-action is prominent, compelling, and aligned with the value you offer, encouraging visitors to seamlessly become valuable additions to your subscriber list.

4. Gamify Your Site

Integrating games or contests into your website is a playful yet powerful strategy to enhance email capture. Engaging visitors with interactive elements not only makes the process enjoyable but also increases the likelihood of them willingly sharing their email addresses. 

Consider incorporating quizzes, spin-the-wheel games, profile summaries, or exclusive contests that offer value in exchange for contact information. 

By infusing an element of fun, gamification not only captures emails but also fosters a sense of excitement and connection, ultimately strengthening your relationship with your audience.

5. Integrate Social Media

Leverage platforms like Facebook, Instagram, and Twitter to create buzz and direct traffic to dedicated landing pages or email capture forms. 

For example, run a captivating contest on Instagram, prompting participants to enter with their email addresses. 

To optimize your social media campaigns for email capture, ensure your content aligns with the platform’s tone, utilize eye-catching visuals, and incorporate a clear call-to-action that entices followers to join your mailing list, download an asset, or make a purchase. 

To enhance your efforts, utilize retargeting through meta tags, re-engaging users who have visited your site but may not have subscribed. 

Engaging with your audience on social media becomes a seamless pathway to expanding your subscriber base.

To recap, here’s how you can capture the email addresses of your website visitors:

1. Install the Customers.ai Website Visitor ID X-Ray Pixel
2. Utilize Pop-Up Forms or Ribbons
3. Create Custom Landing Pages
4. Gamify Your Site
5. Integrate Social Media

Best Practices for Effective Email Capture

Mastering the art of email capture requires a strategic approach. Here are key best practices to ensure a seamless and successful process:

• Craft a Clear Value Proposition: Clearly communicate the benefits of subscribing to your email list. Whether it’s exclusive content, special discounts, or insider updates, a compelling value proposition motivates visitors to willingly share their email addresses.

• Prioritize User-Friendly Design: Ensure your email capture forms and landing pages are user-friendly and accessible across devices. A responsive design not only enhances the user experience but also boosts the likelihood of successful email submissions.

• Minimize Form Fields: Simplify the email capture process by minimizing the number of required form fields. Requesting only essential information reduces friction, making it more likely for visitors to complete the form and join your subscriber list.

• Utilize A/B Testing: Implement A/B testing to refine your email capture strategy. Experiment with different headlines, visuals, and call-to-action buttons to identify the most effective elements that resonate with your audience, optimizing your conversion rates over time.

• Utilize Email Capture Technology: Leverage advanced email capture technology to streamline the process and enhance user engagement. Implement features like smart targeting, exit-intent popups, and behavior-triggered forms to effectively capture email addresses while providing a tailored and non-disruptive user experience.

Why Do You Need the Website Visitor ID X-Ray Pixel? 

Wondering how the Customers.ai Website Visitor ID X-Ray pixel can benefit your business? Let’s look at three of the biggest perks.

1. Boost Conversion Rates

As a marketer, you spend tons of time developing and testing paid and organic offers. But your conversion rate likely averages around 2-4%—not what we’d consider amazing results.

Let’s do the math. If a typical offer converts just 2% of your website visitors, that cancels out 98% of visitors.

In most cases you’ll never even know who they are, even though they’ve clicked on your offer, checked out your website, and shown interest in your business.

What if you design a top-tier offer that way outperforms average results? For example, say you go bananas with A/B tests and launch one of the highest converting landing pages ever.

Not so fast. Even the top 1% of landing pages have a conversion rate of about 10%. That’s 5x the industry average.

When you add the X-Ray pixel to the equation, the math totally changes. This tool can identify about 15% of your anonymous website traffic and deliver the contact information you need for follow-ups.

We think of X-Ray as a catapult for your conversion rate. It generates a massive uplift, skyrocketing conversion rates closer to 15%.

A lot of marketers get excited about 6% lift. But X-Ray can 7x your conversion rate (even if your offer is only mediocre).

2. Engage Interested Leads

When you’re used to a 2-4% conversion rate, you become accustomed to a lot of prospects entering your sales funnel—but very few making it all the way to the bottom of the funnel.

If you’re focusing your efforts solely on prospects who filled out your lead form, you’re ignoring the other 96-98% of visitors. That means you’re doing your business a disservice.

With X-Ray, landing page visits don’t have to be your main opportunity for lead generation. Instead, you can stop neglecting the potential leads who didn’t fill out your form—and start running more complete marketing campaigns.

Think of X-Ray as a method for harvesting low-hanging fruit. The prospects it captures are already engaged and therefore more likely to convert than targeted cold outreach.

We designed this list building tool so you can engage interested leads, keep your business top of mind, and add a critical input channel for your sales outreach. That way you can efficiently guide prospects through their customer journey.

3. Improve Return on Ad Spend (ROAS)

Have you noticed alarmingly high cost per click (CPC) metrics and low ROAS from your Facebook and Google ads? Depending on your industry, the average CPC for paid social and pay-per-click (PPC) ads can easily top $100.

If those averages are compromising your results, X-Ray can help slash your lead acquisition costs—without the drawbacks of remarketing.

Remarketing doesn’t offer much transparency for advertisers, and ad prices have gone up 25% a quarter for the last 15 years. Plus remarketing never provides individual contact information. Instead, everyone on your remarketing list is anonymous until they convert.

On the flip side, X-Ray delivers contact info so you can follow up with prospects on a much more affordable channel. Since you can easily track email activity, you can identify unicorn leads and make your efforts count.

Discover How to Capture Email Addresses From Website Visitors and Skyrocket Conversion Rates

Capturing email addresses is no easy feat but with some of the tips we provided and the Website Visitor ID X-Ray pixel, you can start capturing opportunities you would have otherwise missed.

Convert Website Visitors into Real Contacts!

Identify who is visiting your site with name, email and more. Get 500 contacts for free!

Website / URL *

Grade my website

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

FAQs: How to Capture Email Addresses

Q: What are the methods to capture email addresses from website visitors?

There are various methods, including using signup forms, pop-ups, lead magnets, and interactive content. Employing these on strategic pages can effectively capture email addresses.

Q: Are pop-ups effective for capturing email addresses, or do they annoy visitors?

Pop-ups can be effective when used strategically. Employ exit-intent pop-ups or delayed pop-ups to avoid annoying visitors, and offer value in exchange for their email address.

Q. What is a lead magnet, and how can it help in email capture?

A lead magnet is a valuable offer, such as an ebook or discount, given in exchange for an email address. It entices visitors to share their contact information.

Q: How can I create compelling signup forms for email capture?

Design simple and visually appealing forms. Ask for minimal information, provide clear value propositions, and ensure they are mobile-friendly for a better user experience.

Q: What role does content play in capturing email addresses?

High-quality and relevant content attracts visitors. Using content upgrades, like exclusive guides or bonus materials, encourages users to subscribe and receive additional valuable content.

Q: Are there tools specifically designed for capturing email addresses?

Yes, many tools like opt-in form builders, exit-intent pop-up tools, and CRM systems are available. Examples include OptinMonster, Mailchimp, and Customers.ai.

Q: How can social media be leveraged to capture email addresses?

Promote exclusive offers on social media, direct followers to dedicated landing pages with signup forms, and run contests or giveaways that require email entry.

Q: What is the significance of A/B testing in optimizing email capture strategies?

A/B testing helps analyze the performance of different strategies. Test variations of pop-ups, forms, and incentives to identify the most effective elements for your audience.

Q: How can I ensure compliance with privacy regulations when collecting email addresses?

Clearly communicate your privacy policy, use GDPR-compliant tools, and ensure users have the option to opt-in. Obtain explicit consent before sending marketing emails.

Q: Can gamification be used to encourage email signups?

Yes, incorporating gamified elements like spin-to-win wheels or quizzes can make the signup process enjoyable, increasing the likelihood of capturing email addresses.

Q: What are the best practices for creating an enticing call-to-action (CTA) for email capture?

Craft clear and action-oriented CTAs. Use compelling language, highlight benefits, and create a sense of urgency to motivate visitors to share their email addresses.

Q: How often should I update or change my email capture strategies?

Regularly assess the performance of your strategies. If you notice a decline in conversion rates, consider updating your approach and staying abreast of industry trends.

Q: What metrics should I monitor to gauge the success of my email capture efforts?

Track metrics like conversion rates, bounce rates, and the growth of your email list. Analyzing these metrics provides insights into the effectiveness of your strategies.

Q: How can I encourage visitors to share their email addresses without appearing too pushy?

Provide value first. Offer valuable content, exclusive access, or discounts. Use polite language and ensure your email capture methods enhance, rather than disrupt, the user experience.

Q: What role does personalization play in improving email capture rates?

Personalization can significantly enhance capture rates. Tailor your messages and forms based on user behavior, preferences, or demographics to create a more engaging and relevant experience.

Q: How can I use incentives effectively to encourage email signups?

Offer incentives that align with your audience’s interests, such as exclusive content, early access, or limited-time discounts. Clearly communicate the value of the incentive to increase conversions.

Q: Are there creative ways to integrate email capture into my website beyond traditional forms?

Yes, consider using interactive content like quizzes, polls, or surveys that require email entry. This engages visitors and makes the email capture process more interactive and enjoyable.

Q: What strategies can I implement to re-engage users who visited but didn’t sign up?

Implement retargeting campaigns through platforms like Facebook or Google Ads. Show ads featuring compelling offers or reminders to encourage visitors to return and sign up.

Q: How can I prevent my emails from being marked as spam by subscribers?

Use a double opt-in process, provide valuable content, and maintain a consistent sending schedule. Additionally, include a clear unsubscribe option, and avoid using misleading subject lines or excessive promotional language.

The post How to Capture Email Addresses From Your Website Visitors appeared first on Customers.ai.

With a high-performing outreach email, you can transform a donkey process into a unicorn strategy. A killer template can help you stop writing sales emails from scratch and start re-engaging prospects and converting unicorn leads more efficiently.

Ready to streamline your sales process? Here’s your path to Unicorn Land:

• What is a sales outreach email template?
• 9 top tactics and best practices for sales outreach
• How to create a sales outreach email template (3-step tutorial)

What is a sales outreach email template?

A sales outreach email template is key to simplifying and improving your sales development process. Think of it as a sales pitch that you can customize and automate for any campaign.

Outreach emails typically promote targeted offers and guide prospects toward conversions. Although you might send one-off sales emails here and there, they often work best in a sequence.

9 Top Tactics and Best Practices for Sales Outreach

To get the results you want from your efforts, create an email template that uses proven sales outreach tactics.

Here are 9 tactics and best practices that you can work into your strategy right away to generate more opens and positive responses to your prospecting sales outreach:

1. Find prospects on social media
2. Customize your message
3. Solve real problems
4. Promote special offers
5. Leverage “the takeaway” sales tactic
6. Show social proof
7. Be persistent
8. Create sales enablement content
9. Invest in automation tools

1. Find prospects on social media

Sales prospecting doesn’t have to be as difficult as you might think. No matter what type of audience you want to target, most of your customers use social media.

While LinkedIn may be your best bet for connecting with B2B decision makers, channels like Facebook and Instagram are great for finding creators, influencers, and B2C prospects.

Using a marketing automation tool like Customers.ai, you can start conversations with prospects on Facebook or Instagram. Then you can collect their email addresses for more targeted follow-ups.

2. Customize your message

Just because you have a great template doesn’t mean you should send the exact same message to every prospect on your list. Sales outreach email templates often work best when you customize them for specific segments.

Using first names is a great place to start. But personalized emails can go way beyond the basics.

For example, you can adjust messaging based on the offer or the channel that led to the initial connection. You can also use their responses to qualifying questions to personalize the follow-up.

Note that personalization should not only be used when mailing your lists. Ensure you customize your LinkedIn connect message, Facebook ping, and Instagram lines for a higher chance of engagement.

3. Solve real problems

Successful outbound sales outreach often focuses on the customer rather than on your company. Your sales pitch should touch on actual problems your prospects have—and present real solutions. You can even use best AI slides app to make detailed presentations about the solutions that you offer to their specific challenges.

For example, say you want to identify influencers who can promote your new product or service. To generate interest, tell them how your offer solves a key problem—and then make them an offer they can’t refuse.

4. Promote special offers

Why waste a valuable outreach opportunity on an everyday pitch when you can promote a special offer instead? By sharing exclusive offers, you can make prospects feel like they were specially chosen.

To make them even more tempting, make sure the offers you share are truly exclusive. In other words, avoid publishing them on your website or offer limited spots or quantities. Don’t forget to also add brand elements such as your logo and brand color which will help email recipients resonate with your brand more effectively. Consider using a logo generator for a professional one if you don’t already have it.

5. Leverage “the takeaway” sales tactic

When you want to boost sales, you might offer ongoing discounts. Although a great deal may convert a price-conscious lead, other prospects may not bite.

Instead, experiment with limited-time offers that create a sense of urgency. By creating a fear of missing out (FOMO), you can get leads to act now—before the offer disappears.

Known as the takeaway close, this method only works if your offer actually expires when you say it does. Make sure you only use this tactic if you’re prepared to walk away from prospects who don’t convert.

6. Show social proof

Going along with the crowd is human nature. When prospects see that others have purchased from your business, they’re more likely to want to do the same.

Known as social proof, evidence of happy customers or awesome accolades can be a helpful addition to cold emails. For example, you can:

• Name drop some of your best-known customers, especially if they’re influencers, celebrities or well-known brands.
• Share a customer review or link out to a case study that explores the great results they got with your product or service.
• Add up all the users you’ve acquired or the results they’ve achieved and share stats to show the scale of your customer base.

7. Be persistent

When sales reps do cold email outreach, giving up after a single email is a waste. Prospects often need to get to know your business and see the value you provide—which takes time.

That’s why it’s essential to be persistent and follow up multiple times. Automated sequences make sales outreach much easier because they can follow up with prospects at specific intervals, providing value and dropping time-sensitive offers at opportune times.

8. Create sales enablement content

Making a buying decision can be complex, especially when it comes to high-ticket items. To guide prospects through these decisions, use top-performing content from your team’s sales enablement tools.

For example, you might share a document that compares your product to the competition so prospects can see how you come out ahead. Or you might use a handout that highlights all the awesome awards your product has won.

9. Invest in automation tools

Sending cold email templates one by one is incredibly time-consuming and requires a ton of manual tracking. To save time and improve your results, invest in sales outreach automation.

With a tool like Customers.ai, you can develop, personalize, and test outreach templates. You can also automate follow-ups and data collection to make sure your sales team is always in the loop.

How to Create a Sales Outreach Email Template

Now that you know what to include in your email outreach, you can create a sequence that works for your target audience. I’ll walk you through how to create a sales outreach template and an automated sequence using Customers.ai.

• Step #1: Start a Customers.ai automation
• Step #2: Set up the initial email
• Step #3: Build a follow-up sequence

How to Create a Sales Outreach Email Template Step #1: Start a Customers.ai automation

First, open your Customers.ai dashboard and go to the Automations tab. Scroll down to the Sales Outreach section and select The Longest and Most Persistent Follow Up Funnel Ever.

This is a long sales outreach sequence that sends a message a day over the course of two weeks. It’s ideal for creating FOMO and turning prospects into customers efficiently.

To get started with this funnel, you’ll need to choose an input channel: Facebook, Instagram, or SMS. For this example, we’ll start with Instagram and focus on email-only follow-ups.

Before creating your email templates, configure the Instagram input. For this example, we’ll set the Instagram comment autoresponder to trigger when anyone comments Email Template.

Then we’ll set the autoresponder to request an email address and phone number automatically. To see if prospects are a good fit for your business, you can also ask a qualifying question or two.

How to Create a Sales Outreach Email Template Step #2: Set up the initial email

You can use the Unicorn Detector to filter out donkey prospects from the funnel. Then scroll down to the re-engagement automation and click to write your first sales outreach email.

Kick things off with an eye-catching subject line that encourages prospects to open your email. Then use the email opening line to hook prospects right away.

Use the sales tactics above to guide your email. In this example, we’ll share a limited-time offer for our RoboBDR tool.

Make sure to include a call-to-action (CTA) in every sales outreach email. In this example, we’ll encourage prospects to book a 15-minute phone call.

How to Create a Sales Outreach Email Template Step #3: Build a follow-up sequence

Save your email and scroll down to create the next message in the sequence. Follow up on your earlier message and offer something of value.

In this example, we’ll link out to some sales enablement content for our RoboBDR tool. The content highlights RoboBDR’s features, shows off a recent award, and shares some typical results.

Before you sign off, add a CTA prompting prospects to connect with you. In this example, we’ll make it super easy to book a sales call.

Then set up the rest of the email templates in the sequence. This automation also includes a sequence for donkey prospects so you can continue to nurture leads, even if they aren’t the right fit for a certain offer.

Conclusion

Boom! With a sequence of customizable sales outreach email templates, you transformed a manual process into a unicorn approach. Now you can reach out to and follow up with prospects at scale—so you can ultimately get more sales.

Join Today’s Webinar with Larry Kim!

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Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Create a Winning Sales Outreach Email Template appeared first on Customers.ai.

And side-note, Facebook and Instagram autoresponders can convert social media followers into email subscribers automatically. Wouldn’t it be amazing to connect with your fans via email on-demand?

If you don’t respond to social media comments and engagement, you might be making a donkey move. That is, you may be missing out on valuable ongoing connections with unicorn leads.

Don’t have the time to reply to all those comments and DMs manually? With a social media autoresponder, you can manage engagement automatically and avoid losing out on leads.

Click the Instagram post below (from your mobile device) and comment “EMAILME” to experience an Instagram DM autoresponder that automatically converts social media engagement into a new email subscriber.

Curious whether this solution would work for small businesses like yours? Follow me to Unicorn Land—where Customers.ai and InstaChamp seamlessly automate engagement and follow-ups:

• What is an autoresponder?
• Why do you need a catch-all autoresponder?
• Best practices for free autoresponders
• How to set up a free autoresponder with InstaChamp (step-by-step tutorial)
• How to set up a free autoresponder with Customers.ai (step-by-step tutorial)

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

Try it Free, No Credit Card Required

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What is an autoresponder?

An autoresponder is a tool that automatically replies to certain inputs, such as social media comments and email list subscriptions. It’s a tool that can connect to a variety of channels, ranging from social media to email marketing services to SMS marketing.

Some versions are relatively basic. Simple autoresponders generally send out one or two messages on a single channel.

Others are much more complex. Advanced versions use automation workflows to create a sequence of unlimited emails or texts across multiple channels.

Some can even segment audiences and qualify leads, creating long-term automations that continue sending the right message at the right time.

Why do you need an autoresponder?

If it sounds like an autoresponder could be a gamechanger for your sales and marketing team, you might be onto something. These tools let you go bananas by:

• Eliminating manual tasks like responding to questions on social media. If you get a lot of repeat questions on Facebook, autoresponders can send helpful replies on your behalf.
• Saving time on sales development and lead qualification. Autoresponders follow up with prospects automatically—optimizing messages for each customer journey stage.
• Preventing prospects from having to wait. Autoresponders can give interested shoppers the information they need instantly—further fueling their purchase intent.
• Shifting conversations from social media to SMS and email. While Instagram and Facebook are ideal for engagement, email and text are optimal for re-engagement.
• Leveraging the full value of your marketing campaigns. You’re already marketing your business on social media. Autoresponders prevent your efforts from going to waste.

Best Practices for Setting Up a Free Autoresponder

To maximize the value your autoresponder emails and texts provide, keep these best practices in mind:

• Run a catch-all autoresponder on Instagram and Facebook. This tool replies to all engagement that more specific Instagram and Facebook comment guards don’t handle—so you never miss a chance to engage with a prospect.
• Aim to get prospects the information they need as efficiently as possible. Ask how you can help, and whenever possible, give them the chance to connect with a sales rep.
• Make a clear value proposition so you can collect contact information. In exchange for prospects’ email addresses and phone numbers, offer a discount, an exclusive resource, or an email from a human sales rep.

How to Set Up a Free Autoresponder With InstaChamp

With free autoresponder tools, you can engage prospects at no cost. Check out how you can reply to prospects and collect email addresses with the free version of InstaChamp, our Facebook and Instagram growth tool.

How to Set Up a Free Autoresponder With InstaChamp Step #1: Pick a channel

Once you connect InstaChamp to your Facebook and Instagram accounts, you have the option to set up all kinds of custom autoresponders. For example, you can create comment guards that reply to comments on certain posts or set up an answering service for your DMs.

In InstaChamp, choose a social media channel and click the Add button next to Catch-all. For this example, we’ll set up a catch-all autoresponder that works on Facebook.

How to Set Up a Free Autoresponder With InstaChamp Step #2: Create a catch-all

As awesome as keyword-based custom autoresponders can be, they won’t reply to comments or DMs that don’t fit their parameters. That’s why you also need a catch-all to respond to the rest of your comments and DMs.

When you click to add a catch-all, you’ll see that InstaChamp provides a template response. If you want to set up your catch-all really efficiently, you can click to save without customizing.

But if you want to add your brand voice to the autoresponder, click to edit the reply. You can add text, emojis, and even links.

This is a good opportunity to gather prospects’ contact details. You can ask for email addresses and phone numbers right here in your brand’s catch-all autoresponder.

It’s also a good idea to help prospects get answers quickly. To point them in the right direction, add a message that features a link list.

Your catch-all autoresponder will automatically share all your most helpful links in a single message. That way prospects won’t have to wait to access the information they need.

How to Set up an Advanced Autoresponder With Customers.ai

Could your sales team benefit from a superpowered autoresponder? Let me walk you through how to set up an cross-channel automated workflow using Customers.ai.

How to Set up an Advanced Autoresponder With Customers.ai Step #1: Choose inputs

Get started by opening Customers.ai and going to the Automations tab. Choose Our Famous Instagram and Facebook Audience Extractor.

To get maximum value from this autoresponder, you’ll want to set it up for Instagram and Facebook. For this example, we’ll start with Instagram.

To select all possible types of Instagram engagement, open the Input Trigger Data Collection dropdown menu and select all available options. Then click Let’s go.

All the Instagram input triggers you selected automatically get added to the template. You can add Facebook inputs by clicking the Add Trigger button and selecting Facebook Comments Autoresponder and Facebook DM Autoresponder.

How to Set up an Advanced Autoresponder With Customers.ai Step #2: Configure inputs

Next, set up each input and customize the autoresponder for each type of engagement.

Most inputs have two steps. The first controls when to reply, and the second determines what to respond.

Whenever possible, make sure the autoresponder is set as a Catch-all—which means it triggers only when no other autoresponders reply.

That way custom autoresponders for specific keywords or posts take precedence, and this catch-all handles all remaining social media engagement.

How to Set up an Advanced Autoresponder With Customers.ai Step #3: Create dialogues

Next, write the dialogues for each input, using the template language as a guide. You can use a similar formula for each input.

For example, you might start out by thanking prospects for their comment or message. If you’re messaging them after they left a comment, this approach is great for starting the conversation on a friendly note.

Next, ask how you can help and give them space to respond. Then ask for their email address and phone number so you can follow up.

Insert an automated notification to yourself, a sales rep, or another team member. That way you can seamlessly hand off the conversation to a human who can follow up if necessary.

You can automate this process by adding a notification widget and using the conditional logic settings in Customers.ai. For this example, we’ll notify the sales team when we receive a phone number and email address from a prospect.

How to Set up an Advanced Autoresponder With Customers.ai Step #4: Re-engage prospects

By now you’ve responded to the initial comment or DM and you’ve looped in your team for additional assistance. You could end the conversation there—but you certainly don’t have to.

Instead, you can automatically add prospects to a re-engagement workflow in Customers.ai. Rather than continuing the conversation on social media, shift over to email or automated text messages.

Using these channels, you can send emails or SMS messages that automate sales development. For example, you can use Customers.ai’s email templates or AI email writer to send helpful resources or exclusive offers.

Over time, you can alternate these automated emails with text messages. That way you can create valuable touchpoints across channels while guiding them toward a conversion.

Want to focus on super-engaged leads or filter out unqualified prospects? Use the built-in Unicorn Detector to separate the unicorns from the donkeys.

See Who Is On Your Site Right Now!

Turn anonymous visitors into genuine contacts.

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Set Up a Free Autoresponder So You Can Stop Missing Leads

Hear that? It’s the sound of your autoresponders never missing a beat as they automatically build your email list, chat with prospects, and move unicorn leads through your sales funnel.

Want to test out our automation tools on your marketing channels? Grab your free VIP edition of InstaChamp and create your own free autoresponder.

The post Best Free Autoresponder for Instagram and Facebook: The Complete Marketing Guide appeared first on Customers.ai.

If you haven’t integrated sales automation in your marketing funnel and sales pipeline yet, your team is probably in a common donkey situation: handling the entire sales process manually.

When your sales team personally manages prospecting, nurturing, and everything in between, you tend to waste a ton of time and resources. You’re also likely to risk compromising the most important part of the process: securing sales.

When you implement sales automation, you can transform an inefficient process into a unicorn system. Sales automation tools like Customers.ai can manage administrative tasks like lead generation and lead scoring, allowing you to focus on critical tasks like closing deals.

Curious how Customers.ai can automate your sales process? Experience the sales automation here starting on Instagram and then follow the tutorial below to recreate it.

Here’s your map to Unicorn Land, where you can automate time-consuming sales tasks, improve your sales funnel, and generate more revenue:

• What is sales automation?
• What is a sales automation tool?
• How to automate your sales process (complete 5-step tutorial)

What is sales automation?

Sales automation is the process of systematizing sales tasks using a combination of digital applications and artificial intelligence. Sales automation software manages sales outreach, SMS and email campaigns, and data entry—essentially your sales reps’ most time-intensive tasks.

When you automate your company’s sales process, your team can increase efficiency and improve productivity. With the right sales and marketing automation tools, you can also amplify your revenue and other key performance indicators (KPIs).

Can automation really affect your bottom line? Nearly 80% of marketers report an increase in leads and conversions due to automation—and the right tools can improve productivity by an average of 20%.

What is a sales automation tool?

A sales automation tool is designed to manage the manual tasks that sales reps typically handle, making it an integral part of the broader digital transformation strategy. Some tools can systematize the entire sales process, while others have more specific functions.

Most integrate with other platforms to build a seamless system. Here are some of the key tasks automation tools can oversee:

• Lead generation, or using lead magnets to turn casual prospects into potential leads
• Lead scoring, or determining how likely prospects are to buy from your business
• Appointment setting, or scheduling sales calls with qualified prospects
• Lead nurturing, or guiding prospects through the customer journey efficiently
• Team notifications, or alerting sales reps to qualified leads who are ready to buy

Customers.ai can tackle all of these tasks, using social media, automated text messages, and web chat for outreach. Since Customers.ai integrates with Zapier, it offers a powerful option for automating your sales process.

How to Automate Your Sales Process

Let’s set up a simple sales automation process using Customers.ai. In this example we’ll use Instagram as the channel to find and capture prospects—but a sales automation may start in any channel where your business markets its solutions, including Facebook Messenger, its website, and other digital channels.

Here’s how to set up sales automation that automates your sales process in 5 steps using Customers.ai:

1. Design a lead magnet
2. Create the lead collection funnel
3. Promote the lead magnet
4. Set up follow-up sales outreach automation
5. Notify your sales team about qualified leads

Jump to each step of the sales automation tutorial with the links above or read on!

Demo the exact sales automation we create together here by commenting “AUTOMATE” on this post from your Instagram mobile app.

How to Automate Your Sales Process Step #1: Design a lead magnet

In some cases, you might already have a steady stream of prospects entering your sales funnel. In other cases, getting prospects into your sales pipeline may be a constant challenge.

Either way, a lead magnet can help you find the right prospects for your business.

After all, lead magnets are tailored to your ideal customer. That means they’re designed to attract the right buyer—a person or organization with a problem your business can solve.

Lead magnets also offer unique value to your target customer. They might give prospects a roadmap for making a major decision or provide exclusive insight into an industry trend.

In exchange, lead magnets let you guide prospects through your sales funnel and identify qualified leads. They also allow you to collect prospects’ contact details so you can follow up and guide them toward a sale.

So how can you design the ideal lead magnet for your target customer? Think about:

• How you can create a genuinely valuable resource that answers customers’ questions
• How you can build credibility and encourage prospects to trust your business
• What types of resources prospects need when they’re ready to buy—which can help you identify qualified leads

For example, Customers.ai offers free access to Instagram and Facebook growth tools as a lead magnet. By promoting InstaChamp, we can give access to a useful tool while attracting prospects who want to automate lead growth from marketing channels including a website.

For this sales automation demo we’ll use a free edition of InstaChamp for our lead magnet.

How to Automate Your Sales Process Step #2: Create the lead collection funnel

Once you’ve created a lead magnet, set up the automated system to interact with people, score leads and collect lead information.

Open Customers.ai, navigate to Automations, and select a sales outreach template that matches your needs to get started. We’ll use the Free E-book/Whitepaper Download Offer.

You’ll then select the starting connection for where leads will first enter this funnel. For this demo we’ll choose Instagram so that you can experience the sales automation yourself. (Don’t worry — you can always change or add more connection points for entering this funnel later.)

Next, create the basic framework for the automation, which is 3 parts:

1. Trigger type
2. Lead information the automation will collect to follow-up and score the lead
3. Follow-up sequence (emails and text messages)

Now, when you see the pre-built automation, it’s time to customize a few things. Click on the Trigger and it’ll pop open a tool to pick the funnel entry point, in this case, an Instagram comment autoresponder.

Note: You can add more Input Triggers at any time, including X-Ray, which automatically scans your website traffic and collects email addresses of anonymous website visitors so you can follow-up with leads who have visited your site while looking for your products and services.

Comment autoresponders automatically respond to specific comments on Instagram posts with Instagram Direct messages (DMs). They’re great for moving public conversations to DMs, where you can share resources and collect contact details.

Comment autoresponders can trigger on all your Instagram posts or a specific piece of Instagram content. Autoresponders can trigger for all comments, or for comments that use a specific keyword.

Make a note of the keyword you choose. It’s recommended that if you’re connecting your sales automation funnel to social media, include a call to action in the caption of your social post, prompting them to start the automation.

Next, set up the conversational sequence to greet commenters and confirm that they’d like to receive your lead magnet. Click “Add widget” under step 2 of the Instagram autoresponder automation, and choose “Options” for the type of widget you’re adding:

Pop some text as the greeting, and customize the button that the user can choose to a confirmation word, like “Absolutely”:

Then collect contact information from leads. Ask for their email address, mobile number, or both so you can send your lead magnet and follow up later.

To collect contact details efficiently, use an Ask for Email or Ask for Phone widget. That way Customers.ai can easily process the responses and save them to your customer relationship management (CRM) tool.

Check the Save response to attribute box to ensure the data automatically goes to the right spot in each customer record. Then confirm that you’ve selected the right attribute.

Key to the sales automation process is scoring leads as qualified or unqualified, high-intent, and other qualities that signals a high-quality lead for the sales organization.

Remember how we set up the automation template to ask 2 qualifying questions? Go ahead and customize them with the questions that will score your lead as qualified for sales follow-up.

If you’d like, you can send a link directly to the lead magnet from here. For this example, we added an extra prompt to get prospects to launch their InstasChamp account asap.

We’ll also be syncing the email addresses collected in this step to your email service or email follow-ups in step 4.

How to Automate Your Sales Process Step #3: Promote the lead magnet

Now you’ve got your lead collection automation in place. Toggle your Instagram comment guard on in Customers.ai and head over to your Instagram app.

Create an Instagram post that appeals to your target audience and highlights your lead magnet. In the caption, add a call-to-action (CTA) that prompts people to leave a comment with your keyword.

View this post on Instagram

A post shared by Customers.ai (@Customers.ai)

Check out the Customers.ai Instagram post above. In the caption, we encouraged people to comment with a specific keyword.

Once you publish the Instagram post related to your comment guard, go back into the Trigger step and set the comment autoresponder to work with a Specific Instagram Post. Then click the Choose Post button and link the post as well as make sure your keyword responder is included.

How to Automate Your Sales Process Step #4: Set up follow-up sales outreach automation

Next, automate your lead tracking and nurturing process.

First, set up automated emails to follow up with prospects and guide them further along in your sales funnel.

In the sales automation builder, configure your email sender(s) via Google email account authorization:

Or, configure email to send through your SMTP server via “Connect Manually” under the Integrations navigation:

Finally, it’s time to configure the sales outreach automated follow-up.

Go to “Create the Re-Engagement Automation” in the automation to set up your sales outreach cadence:

1. Start by setting the delay period, a minimum of 1 minute, a default of 15 minutes.
2. Then configure the characteristics of your “Unicorn” or qualified leads in the Unicorn Detector.
3. Then customize the email and text message outreach.

Here’s where each of the above steps are customized:

Let’s take a closer look at how to identify your unicorns. In the Unicorn Detector widget, click the blue text that says “Tags: include sentfile” in the screenshot above. That will take you to a screen that allows YOU to define what a sales qualified “Unicorn” lead is.

In this demo we asked 2 qualifying questions: “How long have you been following us?” and “Are you interested in meeting with us?” And we saved the responses to these 2 questions as contact attributes. We’ll call on those attributes now:

Save and voila! You’re Unicorn Detector will count and segment these sales qualified leads:

Now it’s time to write the outreach sequence with the pre-populated SMS and email widgets. Click “Send SMS 1” as well as the time delay widgets to update them.

Here’s our first SMS outreach:

An hour later, this email will be sent as follow-up:

Hot tip: You might also want to sync your leads from this sales automation to a CRM or email platform. You can connect the leads from this automation to any email service or CRM using Zapier.

Learn more about setting up a zap connecting Customers.ai and your other business apps using Zapier here.

How to Automate Your Sales Process Step #5: Notify your sales team about qualified leads

It’s also a good idea to notify your sales team about leads who may be ready to take the next step. Add a Notification widget to the first outgoing message after the Unicorn Detector identifies a sales qualified lead:

You have alert types to choose from:

• Push notification: This will send a push notification according to the Push Notifications settings you have configured. (Learn more.)
• Email: Use this to email a sales person or group email account of a Unicorn lead requiring follow-up.
• Mark as follow up: This will mark the conversation as requiring follow-up in the Customers.ai inbox.

If you choose Email as the method, set up the notification message that will be contained in the email alert.

You can automatically insert the customer’s name and a link to the conversation in the notification email, as well as other information collected in the automation by typing double brackets (“{{“} to access a list of attributes.

Now you can get leads into your sales pipeline automatically, with limited ongoing management for prospecting. And by connecting your CRM and notifying your sales team, you can keep sales reps in the loop.

Take the Fast Track to Unicorn Land With Sales Automation

With a sales automation tool like Customers.ai, you can turn prospects into customers without wasting your sales team’s time or resources. That means you can transport your sales reps to Unicorn Land—where all the prospects they interact with are unicorn leads.

Want to start generating unicorn leads for your sales team? Grab your free Customers.ai trial and get started today.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post What Is Sales Automation? How to Automate Your Sales Process in 5 Simple Steps appeared first on Customers.ai.

But first there’s something you should know. Most websites are donkey channels.

They deliver information passively, relying on visitors to know what they need and where to find it. That can result in lengthy customer journeys and lost leads and revenue.

In contrast, a lead generation website is a unicorn channel. It’s designed to attract prospects, understand intent, and nurture leads—streamlining sales outreach and filling your sales pipeline.

So how can you implement lead gen unicorn tactics on your website successfully? Find out how an automated lead generation tool like Customers.ai can put you in the fast lane to Unicorn Land:

• What is a lead generation website?
• Clarify user intent
• Develop lead capture forms
• Create valuable lead magnets
• Perfect your calls-to-action
• Personalize website content

What is a lead generation website?

A lead generation website is engineered to guide prospects through a sales funnel. Its primary goal is to convert visitors to leads.

A site that generates leads effectively can benefit both your business and your visitors. It provides prospects with useful resources while collecting invaluable data you can use to nurture and convert leads.

Building a successful lead gen site requires:

• Understanding who your ideal buyer is and how their customer journey works
• Knowing how to create and serve content for each stage of the sales funnel
• Adopting the right tools to capture lead intent and automate lead qualification

Other aspects like site performance and security are also important in building trust. A well-maintained lead generation site will convert more visitors than one which falls short, so knowing how to fix SSL certificate errors and address other technical snafus will serve you well.

5 Ways to Optimize Your Lead Generation Website

There are tons of ways to optimize your website for lead generation. Let’s look at some of the top tactics and tools.

Lead Generation Website Tip #1: Clarify user intent

Your business might have dozens of potential offers available to entice prospects. But not every offer is the right fit for every site visitor.

That’s why understanding user intent is essential. To guide visitors in the right direction, you need to know why they’ve landed on your site and what kind of information they’re seeking.

In some cases, the answer might seem obvious. For example, one of our recent blog posts explains how to check Instagram analytics.

It’s safe to say that people reading this post want to know about Instagram marketing strategy. So we added a relevant offer into the blog post: an opportunity to access Customers.ai autoresponder tools for Instagram and Facebook.

But what if user intent doesn’t seem so obvious? Ask visitors directly! With Customers.ai web chat, you can engage site visitors proactively and ask them how you can help.

In fact, when you opened this blog post, our live Customers.ai chatbot probably greeted you. Here’s how the live web chat looks:

First, our live chat tool asks visitors to choose the topic they’re interested in. Then it gives them a few options ranging from tools to business types.

We can use their replies to understand their pain points and goals. We can also get a better sense of their intent and respond accordingly.

Lead Generation Website Tip #2: Develop lead capture forms

Recognizing intent is just one task our web chat tool can tackle. After prospects choose a topic, the Customers.ai bot tells them a little about what they can achieve with the tool they picked.

We can (and do) share a lot of cool automation hacks via web chat. But connecting with prospects via multiple channels is always a smart move.

So if prospects are interested, we ask if we can send them more info via email. Since Customers.ai web chat has lead capture capabilities, we can get their contact details—ranging from names to email addresses to phone numbers— and integrate them into a business phone system right then and there.

Setting up a similar lead capture form is easy. In Customers.ai, go to Chat Starters and open the Website Chat Widgets menu.

Create a new website chat widget and add an intro message to welcome site visitors. Give them some options to choose from and link each to a separate dialogue. Here, we included six options.

Next, head over to Dialogues and create unique conversations for each of the options you provided. When building our live chatbot, we created a mini quiz before offering a free gift.

Remember to keep the dialogue chatty so it sounds less like a bot and more like a helpful resource. You can even add short pauses between questions and responses to make your chatbot more natural.

Then create your lead capture form, using a separate widget for each datapoint. For example, we started off by asking prospects for their names. We made sure to save their responses as a First Name attribute so we could add them to our contact list.

You also have the option to add tags throughout the workflow. In this example we added tags every time a prospect provided information so we could keep track of which questions they’ve answered.

Lead Generation Website Tip #3: Create useful lead magnets

Although lead capture forms are incredibly powerful, they can’t collect contact details without prospects’ permission. And in most cases, prospects want to make sure there’s something in it for them before they give away their personal info.

That’s where lead magnets come into play. Lead magnets offer value that prospects can’t get elsewhere—making it worthwhile for them to provide their (highly valuable) contact information in exchange.

You can choose from a long list of lead magnet options and formats. Downloadable guides, PowerPoint templates, insightful reports, and exclusive webinars are all great for attracting leads.

For example, our Customers.ai bot offers a list of top tactics to prospects who indicated an interest in web chat. In exchange for the insights, they provide their contact details.

You can set up a similar workflow in your web chat dialogue. After you’ve collected contact info, add a Zapier trigger to prompt our email marketing platform to send the lead magnet.

Then you can shift the dialogue back to engaging with your new lead. In our web chat, we ask leads if they’d like to learn more about another topic—which helps us better understand their intent and how we can help.

Lead Generation Website Tip #4: Perfect your calls-to-action (CTAs)

Your lead magnets might be totally bananas. But they may not get the traction you intended if you don’t tell prospects exactly how to access your lead magnets.

So what’s the solution? Create clear, compelling CTAs that prospects can’t resist clicking.

For example, our web chat uses the CTA Claim My Prize to get prospects excited about the lead magnet we created just for them.

We also love offering free trials of Customers.ai and free access to our latest tools. Throughout our website, you’ll see CTAs like Get Customers.ai Free—which are great for grabbing attention and getting leads into our funnel.

Some of our offers and lead magnets are a bit more exclusive and only appear on a dedicated landing page. With their singular focus and streamlined website design, these landing pages are specially engineered for lead generation. Apply a logo from the stock of free logos or make your own.

For example, one of our lead magnets is an Instagram webinar hosted by Customers.ai CEO Larry Kim. It shows marketers how to 10x Instagram growth and engagement via automation

When prospects click the Save My Free Seat CTA, the landing page asks for contact info and details about their Instagram account and social media engagement. We can analyze the info that leads provide to determine if they’re a good fit for our product.

Lead Generation Website Tip #5: Personalize content for return visitors

In most cases, it takes multiple touchpoints to close a sale. Before they’re ready to buy, your prospects may visit your website multiple times to look for resources or review pricing.

You don’t have to treat returning prospects like strangers. Instead, you can make them feel right at home.

Our web chat tool makes it easy to create different starters for new and returning users. If you’ve already visited our site at least once, the Customers.ai bot will greet you with “Welcome back!”

Setting up separate chat starters only takes a second. Create a new chat starter and click the Edit Display Rules tab.

Then change the settings so that it displays for returning visitors only. You can link the same options and dialogues or set up totally new ones to appeal to more informed prospects.

Simplify Sales Outreach With a Lead Generation Website

From lead magnets to A/B tests, these optimization tips can help you find, qualify, nurture, and convert prospects. With automated lead capture tools like Customers.ai, you can transform a donkey website into a unicorn marketing channel.

Why wait to begin optimizing your website for lead generation? Grab your free Customers.ai trial now and get started with our website lead generation tools today.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Optimize Your Lead Generation Website: 5 Essential Tips appeared first on Customers.ai.

Without a funnel, you could be stuck in Donkey Land forever, doing sales outreach and lead nurturing manually and ultimately wasting valuable time and resources.

But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. Here, you can guide prospects through the customer journey efficiently while automating the process from lead capture to conversion.

So how can you create a social media sales funnel and start automating revenue generation? Here’s your guide to this unicorn tactic:

• What is a social media sales funnel?
• What is funnel strategy?
• How to build a social media sales funnel (step-by-step tutorial)

We’ll build a social media sales funnel together. You can see that live funnel in action on Instagram here.

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A post shared by Customers.ai (@Customers.ai)

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What is a social media sales funnel?

A social media sales funnel is a path or a series of steps that your prospects take as they move along the customer journey. A typical funnel has four stages:

• Awareness, where you introduce prospects to your business, products, and services
• Consideration, where you share solutions and provide value to prospects
• Conversion, where you prompt prospects to make a purchase or sign up for a service
• Loyalty, where you persuade existing customers to make repeat purchases

As you can see, these stages form a funnel shape. At the top of the funnel, the awareness stage attracts the largest number of potential customers.

At each stage of the funnel that follows, some prospects naturally exit the customer journey. Maybe they aren’t ready to buy. Perhaps they aren’t the right fit for your business.

Either way, later stages of the funnel naturally include progressively smaller groups of prospects. At the bottom of the funnel, you’ll find the smallest group.

But that isn’t a bad thing. People at the bottom of the funnel tend to be qualified leads who are ready to buy what you’re offering.

That means they’re your key to generating revenue—as long as you have the right tools to convert them. With Customers.ai, you can automate lead capture and qualification to maximize the value from your funnel.

What is funnel strategy?

To create a social media marketing funnel, you need to know the best type of content for each step of the customer journey. Let’s brainstorm content for each funnel stage.

At the awareness stage, think about social media content that entertains or educates. Focus on introducing your business and relating to customers—and save tutorials and hard sells for later.

Take a look at the Instagram Reel by @neilpatel below. It provides a short, entertaining introduction to Google Trends—a simple tool that can be a big help to prospects.

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A post shared by Neil Patel (@neilpatel)

For the consideration stage, create content that provides social proof or inspires trust. Tutorials, blog posts, customer testimonials, and user-generated content (UGC) are ideal for driving consideration.

Check out the Instagram post by @yogaclubbox below. It’s user-generated content that shows potential customers how existing customers are styling the brand’s yoga gear.

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A post shared by YogaClub (@yogaclubbox)

At the conversion stage, prioritize content that captures the lead or closes the sale. Irresistible offers and limited-time or -quantity sales work well for securing conversions.

Get inspired by the Instagram post by @sofamaniausa below. It promotes a limited-time sale with deep discounts.

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A post shared by Sofamania | Designer Furniture (@sofamaniausa)

For the loyalty stage, develop content that encourages engagement and shares. Content that offers rewards or incentivizes repeat purchases fits well with this final stage of the funnel.

Look at the Instagram post by @hushpuppiesshoes below. It encourages followers to promote the brand in exchange for a giveaway entry.

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A post shared by Hush Puppies USA (@hushpuppiesshoes)

Keep in mind that new prospects will continue to enter your funnel over time. Aim to publish a steady rotation of content geared toward each stage of the funnel so you can keep guiding prospects through the customer journey.

How to Build a Social Media Sales Funnel: Your Step-by-Step Guide

In the tutorial below, I’ll show you how to build a social media sales funnel that works for both Facebook and Instagram. You can apply the same strategy and tactics to digital marketing channels like Twitter and LinkedIn.

How to Build a Social Media Sales Funnel Step #1: Awareness

Start with paid or organic videos and carousel posts that attract attention and drive discovery. This is your opportunity to introduce new prospects to your funnel.

Try these ideas:

• Create a funny video or Instagram Reel that resonates with your target audience.
• Host an Instagram Live to introduce your business and go behind the scenes.
• Run an engagement ad to get prospects to interact with your top of funnel content.

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A post shared by Customers.ai (@Customers.ai)

For example, the @Customers.ai Instagram post above is designed to entertain marketers. By using humor to connect with prospects, we can start to build trust and create interest.

We can also use the video post as a data source for advertising. If we ran Instagram ads to reach prospects further down the funnel, we could retarget people who watched this (or any other) video. To maximize the effectiveness of your social media sales funnel, don’t overlook the importance of video quality. Utilizing video editing software can elevate the appeal of your videos and make them stand out on social media, increasing engagement and drawing in new prospects for your funnel.

How to Build a Social Media Sales Funnel Step #2: Consideration

Next, publish social media posts that convey the value your products or services provide. If you opt for paid content, use a custom audience that retargets people who watched your videos or engaged with your content.

Try these ideas:

• Break down a new blog post and share some highlights in a carousel post.
• Share content your customers created to show your products in action.
• Talk about customer reviews, testimonials, case studies, or industry awards.

View this post on Instagram

A post shared by Larry Kim (@kim_larry)

The Instagram post by @kim_larry above features a customer testimonial. By letting the customer speak for himself, the post shows prospects what they could achieve with Customers.ai.

How to Build a Social Media Sales Funnel Step #3: Conversion

Now it’s time to create an offer that your prospects won’t want to refuse. Encourage prospects to visit a landing page or request a resource from you—letting you side into their DMs and collect contact info automatically.

Try these ideas:

• Offer a free trial or a product demo so prospects can experience your product.
• Promote a lead magnet like webinar or a downloadable ebook or report.
• Provide a promo code or a limited-time discount to create a sense of urgency.

View this post on Instagram

A post shared by Customers.ai (@Customers.ai)

In the @Customers.ai Instagram post above, we prompted prospects to comment a keyword to see our Instagram comment guard tool in action. Anyone who comments receives a DM and enters our automated lead capture funnel. (Try it yourself here.)

With Customers.ai, creating an Instagram sales funnel to capture leads is super simple. In Customers.ai, open the Chat Starters panel and select Instagram Comment Guard.

Click the button to create a new Instagram comment guard. By default, comment guards work with all Instagram posts. But in this case, we only want it to work with the post above—so we’ll click the Choose post button.

Comment guards automatically respond to all comments. Since we only want it to work for certain comments, we’ll enter the keyword (“UNPLUG”) mentioned in the post caption.

Next, create the dialogue for your Instagram chatbot. In this case, we’ll add an Options widget so we can prompt people to reply with the provided response.

It’s always a good idea to collect contact info so you can follow up with leads or remarket to them later. Here, we’ll add an Ask for Email widget and save responses to the EMAIL attribute.

Then send your lead magnet. We’ll use a Text widget to send a link to the beta.

We’ll also add a Tags widget to automatically tag people who received the link. That way we’ll know who to follow up with later.

How to Build a Social Media Sales Funnel Step #4: Loyalty

Finally, it’s time to leverage your customers and loyal followers. With loyalty-focused content, you can grow your audience, drive more sales, and increase customer lifetime value over the long term.

Try these ideas:

• Ask customers to share what they’ve achieved with your product or service.
• Host an ask me anything and share your best secrets with your customers.
• Retarget existing customers with Instagram ads and offer upsells or cross-sells.

Use Ads Manager to create a custom audience of people on your VIP customer list. Or use the platform’s built-in audience retargeting tools to upsell and cross-sell to your best customers.

Launch Your Unicorn Sales Strategy With a Social Media Funnel

With a well-designed social media marketing funnel, you can guide prospects along the customer journey and turn casual followers into paying customers.

When you add a tool like Customers.ai to the mix, you can capture more unicorn leads and boost conversion rates automatically—so you can focus on closing done deals.

Ready to get more value from your marketing efforts? Get your free Customers.ai trial and start building your social media sales funnel today.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Build a Social Media Sales Funnel: Your Complete Guide appeared first on Customers.ai.

Customers.ai sales outreach automation saved our customer over $6,000 a month on the cost of a sales development representative to find, qualify and book calls with leads for the sales team.

With an automated outreach workflow, your team can avoid the typical donkey approach: tackling the entire sales process manually and seriously limiting the number of leads you can qualify and convert.

But when you streamline key steps of the outreach process, you can open the magic portal to Unicorn Land. With Customers.ai, you can automate tedious manual tasks so your sales team can focus on discovering and converting high-intent leads.

Ready to start connecting with your unicorn leads? In your guide to Unicorn Land sales outreach we’ll cover:

• What is sales outreach?
• What’s the difference between B2B and B2C sales outreach?
• How do you automate sales outreach? A step-by-step tutorial
  1. Find your target prospects
  2. Sync your prospect list with an outreach automation tool
  3. Create a lead qualifying automation

What is sales outreach?

What is sales outreach? Simply put, sales outreach is the process of interacting with target prospects in order to guide them through a business’s sales funnel with goal of converting them into customers. Sales outreach includes sales prospecting (finding possible customers), sales outreach (email, phone, text and other messaging, in order to connect with potential customers that match the business’s customer profile), lead qualification (understanding if the potential customer is likely to purchase), and ultimately connecting qualified prospects with a sales rep to close the deal.

Creating a successful sales outreach strategy certainly can be straightforward. But you need the right sales tools and the right sales channels.

After all, there are countless ways to connect with potential customers—from making phone calls to sending SMS messages to creating email campaigns. In the tutorial section of this article, I’ll show you how to skip time-consuming cold calls and simplify outreach with SMS.

B2B vs. B2C sales outreach: What’s the difference?

You can tailor outreach to business-to-business (B2B) or business-to-consumer (B2C) sales. B2B sales teams generally prioritize finding decision makers, building trust, and nurturing leads over a longer period of time before closing big deals.

For B2C sales, sales cycles tend to be much shorter, and the deals may be a bit smaller. Yet it’s still critical for B2C sales teams to build lead generation, qualification, and nurturing into the outreach process—especially for coaches and creators.

You can use the tutorial to create automated outreach campaigns for B2B or B2C sales. Make sure to modify the tone and the number of follow-ups to fit your sales cycle.

How do you automate sales outreach?

To automate sales outreach, you need an automation tool like Customers.ai. I’ll show you how to create an automation process using Customers.ai and your customer relationship management (CRM) tool of choice.

Sales Outreach Step #1: Find your target prospects

First, you need to know how to reach potential customers at scale. Customers.ai’s proprietary customer database—which has over 100 million prospects and 10,000 signals—can help.

Using our database, we can help you find prospects who fit your ideal customer profile, even in hard-to-target influencer and B2C segments.

For maximum lead generation, marketers and businesses should also connect a lead qualification automation (see step #3) to Instagram, Facebook, website chat, and website visitor contact detection.

Sales Outreach Step #2: Sync your prospect list with an outreach automation tool

Once you’ve got a prospect list, it’s time to sync it with Customers.ai. You might be integrating Customers.ai with Google Sheets or a CRM like HubSpot or Salesforce. For this example, we’ll upload a prospect list directly.

Go to the Automations tab and click to create a new Free E-book / Whitepaper Download Offer.

Choose Text Messages for the messaging channel, and click Let’s Go when you see the Unicorn Map.

Then click the Add Trigger button and select Manually upload contact list. Make sure your list uses the format in the this format link so names, email addresses, and phone numbers map correctly.

You can repeat this process when you have another list of leads to contact. Click the Add Trigger button and upload your new list.

Sales Outreach Step #3: Create a lead qualifying automation

Now it’s time to create your sales automation. You can use the Free E-book / Whitepaper Download Offer template to set up a sequence of automated text messages and emails.

First, you need to qualify the prospects on your list. You can do that by adding a short series of SMS messages at the top of the automation.

Kick things off by greeting prospects and offering a short intro to your product or service. Then ask if they’d like to learn more, using the Options widget to create prompts.

Once prospects have expressed interest in your offer, ask some qualifying questions. For example, you can ask for company details, budget, or purchase time frame.

In this example, we’re going to ask about company size and deal size. Each response gets saved to an attribute in Customers.ai so we can easily filter or segment by the data later.

We’re also going to ask prospects when they’re planning to buy since timing is a major qualifying factor. Again, we’ll save their response to an attribute.

Then set up your Unicorn Detector to identify unicorn leads—or qualify leads. Here’s where all those attributes come in handy.

Click the Add Filter button and select Attributes. Then use the dropdown menu to find the attributes you want to use for qualifying leads. For this example, we’ll add people who responded that they’re ready to buy now.

The Unicorn Detector will automatically separate the donkeys from the unicorns. You can create separate re-engagement sequences for both, with the goal of converting unicorn leads now and following up with donkey leads later.

Send a quick follow-up text to your unicorn leads right away. In your SMS message, include a link to the offer or lead magnet you mentioned in your original message. In this case, we’ll text a link to a demo we’re offering to unicorn leads.

If you have unicorn leads on your hands, it’s a good idea to keep reaching out. You can add more texts to the sequence or automate email messages to connect via multiple channels.

Don’t forget to loop your sales team in and get them involved in the sales process.

You can add a notification with conditional logic, alerting your sales team when you get a unicorn lead—so they can step in and close deals.

Start Automating Sales Outreach and Finding Unicorn Leads

With an automated system in place, your team can handle sales outreach much more efficiently. That means you can connect with target prospects at scale while saving your sales team time and hassle—only bringing them in when it’s time for them to work their magic.

Want to start finding your own unicorn leads? Get a free trial of Customers.ai and check out our sales outreach automation for yourself.

FAQs About Sales Outreach

What are examples of outreach?

Outreach is all about connecting with your ideal prospects. You can reach out to potential customers on channels like:

• SMS, where you can send automated texts
• Email, where you can set up drip campaigns
• Social media, where you can create a digital marketing funnel

Mastering outreach on a single channel is an accomplishment. But using multiple channels simultaneously can be even more effective.

Whenever possible, ask prospects for more contact information. That way you can connect with them on a wider range of channels and create even more touchpoints.

Why is sales outreach important?

Sales outreach is critical for building relationships, establishing trust, and qualifying leads. With a successful outreach strategy, your sales team can keep your company’s pipeline full and close more deals.

And with automated outreach, you can manage a ton of manual tasks without getting your sales team involved. That way your sales reps can use their skills to negotiate awesome deals—rather than wasting time on prospecting and lead gen.

What does outreach mean in marketing?

In marketing, outreach refers to building relationships with your target customer. That means sharing high-value resources and helping prospects address their biggest challenges.

A great way to use marketing channels for outreach is to send automated DMs or comments when prospects send you certain keywords on Instagram or Facebook. With Customers.ai, you can easily set up these workflows so you can reach prospects automatically.

What is the difference between outreach and marketing?

Rather than separating outreach and marketing, it’s helpful to think about how they can work together. Using a series of automated workflows, sales and marketing teams can collaborate to connect with target prospects.

Once you add potential clients to your funnel, you can use marketing channels to nurture and qualify them. Then you can deliver qualified leads—or unicorns as we like to call them—to your sales team.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Ultimate Guide to Sales Outreach: What It Is, How to Do It & Automation Hacks for 10X More Sales Opportunities appeared first on Customers.ai.

With this system, you can leave Donkey Land in the dust. In other words, you can stop spending thousands of dollars a month on sales reps or SDRs who do manual outreach to find and qualify leads and book meetings for your sales team.

Wondering how much automation can really streamline sales outreach? With this system, our customer booked $1M in new sales in six months using Customers.ai for qualifying leads and booking appointments—all through automation!

That means you can set your sights on Unicorn Land, where you can automate sales outreach and setting appointments to scale sales meetings at a fraction of the cost.

Grab your map to Unicorn Land and get our step-by-step guide to automated appointment booking:

• Step-by-step guide to setting appointments with sales outreach automation
  • Step #1: Pick a starting point
  • Step #2: Ask qualifying questions
  • Step #3: Re-engage qualified leads
  • Step #4: Run a promotional campaign

You can get to Unicorn Land with a sales outreach automation tool like Customers.ai that connects to email, Instagram, Facebook, Facebook Ads, website, SMS, and your other contact databases. Let’s dive in.

Step-by-Step Guide to Setting Appointments With Sales Outreach Automation

Here’s your step-by-step guide to an automated, effective way to book more appointments for your sales team.

Experience an appointment setting sales outreach automation for yourself by commenting “XRAY” on this Instagram post from your Instagram mobile app.

View this post on Instagram

A post shared by Customers.ai (@Customers.ai)

Setting Appointments Step #1: Pick a starting point

First, choose the triggers to connect prospects with your appointment setting automation. Customers.ai offers several automation starting points, including:

• Instagram posts
• Instagram stories
• Instagram DM welcomers
• Facebook posts
• Facebook message welcomers
• Facebook or Instagram ads
• Website chat
• Prospect or contact lists — whether your own customer or prospect list or prospects from Customers.ai RoboBDR B2C, Creator & Influencer database

To get started with one of these options, open your Customers.ai dashboard and head over to the Automations tab.

Click to create a new Ultimate Welcome Funnel and choose the platform you want to use. For this example, let’s go with Instagram so you can see it in action for yourself.

From the dropdown menu, you can choose one or more Instagram triggers. (Don’t worry: You can add more starting points later.)

In this case, we’ll go with Comments on a Post, which automatically responds to comments with a series of DMs in Instagram Direct.

Setting Appointments Step #2: Ask qualifying questions

Once you choose a starting point, the automation builder sets up the input trigger for you. Click on it to set up the automated sequence of messages you’ll use to qualify leads.

You could let the automation reply to comments on all Instagram posts. But since we want to find qualified leads for a certain product or service, we’ll link this automation to a specific lead generation post.

Before choosing an Instagram post, it’s a good idea to set up the entire automation first. That way you can activate it before your Instagram post is live. When you publish it, all you have to do is go into your funnel and select the post.

Next, set up the qualifying questions you want to ask prospects. We typically start with collecting contact details so we have multiple options for connecting with potential clients.

Since this example shows sales prospecting for our exclusive Unicorn Booker program, our next few questions focus on the potential buyer’s business type, company size, and industry.

Note that you can leave questions open-ended or suggest answer options to keep prospects on track. It’s helpful to provide options so you can use these answers as filters to qualify leads later.

What should you ask? If you’re a creator, you might ask about the prospect’s niche. If you’re a business growth consultant, you might ask how long the prospect has been in business.

No matter what you sell, it’s always a good idea to ask about budget so you can make sure the prospect is a good fit. In this sample automation, we’ll ask a couple questions about ad spend and deal size.

Finally, wrap up your autoresponder with a brief thank you message. Then you can let the Unicorn Detector do its thing and set up a re-engagement automation.

Setting Appointments Step #3: Re-engage qualified leads

Customers.ai’s Unicorn Detector automatically separates unicorn leads from donkey leads so your sales team doesn’t have to qualify leads manually.

All you have to do is tell the Unicorn Detector which qualifying factors you want to use. You can add multiple filters to make sure your leads check all the necessary boxes.

For example, say we’re seeking big businesses that are actively advertising and that have large average deal sizes. We can set up a series of filters to qualify these prospects as unicorn leads.

First, we can filter by prospects who selected 150+ as their company size. Then we can add filters for prospects who selected $1+/month for ad spend and $500 for average deal size.

Next, set up automated SMS messages for both types of leads. For qualified leads, finish the booking workflow so you can set up sales meetings (no appointment setter necessary).

In this example, we’ll send unicorn leads a link to Larry’s calendar and ask them to grab a good time for a phone call. Just like that, we’ve connected with decision makers.

For unqualified leads, there’s no need to ask about a good time to talk—at least not yet. Instead, think about sending a helpful resource and fostering a relationship.

After all, leads who aren’t a good fit for one product could be perfect for another that you’re offering now or in the future. In this example, we’ll suggest they check out our free trial of Customers.ai.

Now your sales outreach automation for appointment setting funnel is ready to go and the Unicorn Detector is firing on all cylinders

Setting Appointments Step #4: Run a promotional campaign

The final step is creating an Instagram post that gets decision makers to comment.

When you want to drive a lot of potential clients to your automation, think about a limited-time offer for new customers. You could also create a giveaway to promote your new product.

In your Instagram caption, invite prospects to comment to get your offer or enter your giveaway. To filter out spam, you can ask them to comment with a specific keyword. (Just be sure to add that keyword to the input trigger at the very beginning of your Instagram automation.)

To get people to start the process, we ask viewers to comment “XRAY” on the Instagram post. Go here to comment on the post and experience the automation for yourself.

View this post on Instagram

A post shared by Customers.ai (@Customers.ai)

How Setting Appointments Automatically Can 10x Sales Meetings

With this appointment setting automation you can avoid two common donkey moves. You can stop wasting time on repetitive sales outreach tasks (like cold calls) and avoid spending time in meetings with unqualified prospects.

Using your unique Unicorn Detector, you can book more qualified meetings for your sales managers by automating outreach and qualification. In other words, you can always be closing. By leveraging lead sources where you have the highest affinity and engagement, you can take your sales process to the next level.

Ready to set up your own appointment booking automation? Get started with a free Customers.ai trial and start setting appointments automatically.

Frequently Asked Questions About Appointment Setting

Why is setting appointments important?

Booking calls helps you fill your sales pipeline and meet your business goals. But that doesn’t mean you have to set appointments manually.

With Customers.ai’s automation builder, you can create workflows that fill your calendar with qualified leads. That way you can spend more time talking with qualified decision makers and less time on repetitive outreach tasks.

What is it called when you set appointments?

There are tons of other terms for setting appointments, especially in a sales context. For example, booking sales calls and scheduling sales meetings both refer to setting appointments with decision makers.

How do you set sales appointments?

You could manually reach out to potential buyers and try to schedule calls. But if you want appointment setting tips that help you save time and reduce costs, take a look at the workflow above.

Using Customers.ai, you can learn how to create an online booking system free from repetitive tasks. That way you can fill your sales pipeline in less time and with fewer manual tasks at a fraction of the cost.

How do I make an appointment?

You can test out our automated appointment setting workflow here on Instagram. Leave a comment on the Instagram post and follow the DM prompts to see if you qualify for our program.

Keep an eye out for a follow-up text. We may invite you to book a call with our team!

The post How to 10X Setting Appointments with Sales Outreach Automation: Step-by-Step Guide appeared first on Customers.ai.

If your sales reps can’t access the resources they need to sell products and services, they’ll inevitably get stuck in a donkey situation—with inefficient systems and lackluster results.

But with the right sales enablement software, your team can streamline the sales process, find more unicorn leads, and generate more revenue.

So how can you forge a path to Unicorn Land? Here’s your map:

• What is sales enablement?
• Sales Enablement Outreach Automation Tools
• Sales Enablement Prospecting Tools
• Sales Enablement Competitive Intelligence Tools
• Sales Enablement Customer Relationship Management (CRM) Tools
• Sales Enablement Lead Qualification Tools
• Sales Enablement Content Management Tools
• Sales Enablement Conversation Intelligence Tools
• Sales Enablement Sales Training Tools

What is sales enablement?

Sales enablement is the process of giving your sales team the tools, information, and resources they need to clarify your unique selling proposition (USP) and differentiate your company from the competition.

With a strong sales enablement strategy, your team can gain useful insights and automate time-consuming steps of the sales process—so you can close more deals and secure more business.

24 Top Tools for Sales Enablement

Sales enablement solutions help your team manage everything from prospecting to lead qualification. Let’s look at the top tools in each category.

Sales Enablement Tools for Outreach Automation

With outreach automation tools, your team can add more unicorns to your sales funnel.

1. Customers.ai FunnelPro Inbound Lead Follow-Up

When you want to scale sales outreach with prospecting data for your business, Customers.ai FunnelPro can help. With MobileMoneky, you can automate both inbound lead capture and sales follow-up using platforms ranging from Instagram and Facebook to email, SMS and web chat.

https://venngage.com/blog/how-to-create-a-newsletter/Want to see this sales enablement tool in action? From those following you on Instagram and Facebook, to the website visitors researching your solutions, to your long-time email newsletter or text message club subscribers — sales enablement automation will help you identify who the hot opportunities are among your leads.

Customers.ai makes sure you never miss a lead by tracking and following up with leads across the most popular customer messaging channels. Take a look at this sales outreach automation we built for our done-for-you Unicorn Booker program.

First, we set up an Instagram comment autoresponder that automatically DMs prospects who leave a comment with a specific keyword. Right away, we ask for email addresses and mobile numbers so we can follow up with qualified prospects.

Next, we ask some qualifying questions, including average deal size and monthly ad spend. Then we use our Unicorn Detector to filter out the donkey leads and move the unicorn leads to the next stage.

Finally, the automation sends an automated text message to unicorn leads, prompting them to book a time on Customers.ai CEO Larry Kim’s calendar. Boom! We’ve got another lead you can follow-up with in email and SMS, automatically using any of your customers’ favorite messaging platforms from social — Instagram and Facebook — to web chat and SMS.

2. Chili Piper

Designed to help your sales team book more meetings, Chili Piper automates outreach and distributes leads to the right reps so your team can fill pipelines more efficiently.

3. SalesLoft

With SalesLoft, sales reps can manage outreach activities, follow up with leads, and access the insights they need to win deals.

Sales Enablement Tools for Prospecting Data

With prospecting tools, your team can find more potential leads and expand your customer base.

4. Customers.ai RoboBDR: B2C + Creator/Influencer Data

Whether you’re looking for potential customers on your social channels or on your website, Customers.ai RoboBDR is your prospecting partner. Designed for sales teams and business owners, this tool helps you find your ideal customers via business’s unicorn leads using Sales Outreach Automation and Prospecting Data for companies of all sizes.

Curious how Customers.ai can enhance your prospecting process?

First, Customers.ai’s consumer database of 100M+ creators, influencers and B2C prospects help you search and connect with your ideal customers.

With your prospects with intent identified, an automated sales outreach can be sent via email and SMS to greet them and education them about your products and services.

When visitors choose one of the six options, our chat automatically takes them to the relevant dialogue.

After a quick quiz, Customers.ai offers a gift—a getting-started guide or a list of top tactics related to the topic. Then the chat automatically collects the prospect’s email address or mobile number.

A notification can be set up to alert the sales team of a high-intent, ready-to-buy prospect chatting with your organization.

Boom! We’ve got a new prospect in our funnel via automated sales enablement — without having to spend any time on manual tasks.

5. Clearbit

With Clearbit, you can access the marketing intelligence your team needs to identify, engage, and convert your company’s ideal customers.

6. DealHub

As a zero-code platform, DealHub streamlines your revenue workflow—so your team can improve prospecting and produce more predictable pipelines for your business.

Sales Enablement Tools for Competitive Intelligence

Competitive intelligence tools allow your team to position your solution more effectively.

7. Crayon

With Crayon, you can track and analyze competitors’ activities, gathering intelligence that your sales team can use to win deals and compete more effectively.

8. Klue

As a competitive enablement platform, Klue delivers insights and content your team can action on to build a bigger market share and outperform the competition.

9. Kompyte

With Kompyte, you can automate competitive analysis, enabling your team to develop successful strategies and land more deals.

10. Plecto

Plecto centralizes all your key sales KPIs onto one, real-time dashboard, enabling you to take instant action on your sales data.

Sales Enablement Tools for Customer Relationship Management (CRM)

CRM tools are ideal for storing customer data and conversation details.

11. Close

Designed for remote sales teams, Close captures every sales call, email, or SMS message to help reps close more deals while working asynchronously.

12. HubSpot

With HubSpot, your sales team can build a powerful CRM to start conversations on a better note, build deeper relationships, and manage sales pipelines successfully.

13. Membrain

As a sales enablement CRM, Membrain streamlines your sales process from prospecting to winning deals to growing top-performing accounts.

Sales Enablement Tools for Lead Qualification

With lead qualification tools, your team can pursue prospects that are most likely to buy.

14. InstaChamp

With InstaChamp, you can easily identify qualified leads—effectively separating the unicorns from the donkeys. InstaChamp is a social DM automation tool that enables creators and coaches to save time on lead qualification using Instagram and Facebook autoresponders. Since it can automate the follow up to DMs and comments, this sales enablement tool can save your team tons of time and hassle.

Wondering if it could work for your company? Take a look at a live lead qualification demo by DMing “QUALIFY” to the Instagram account @test_instachamp.

We set this automation up as an Instagram keyword trigger. That means anyone who DMs us with the keyword gets this auto-reply on Instagram.

First, we set the keyword that will trigger this automation, but you can also have the automation set to follow-up with anyone who messages you.

Ask some questions to find out more about what they’re interested in, looking for, and contact details so we can follow up with qualified leads later.

Then we send over a link to book a sales call when the lead is qualified.

InstaChamp autoresponders are used by creators, coaches, influencers and businesses to generate leads and increase sales from their Instagram and Facebook efforts.

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15. Pathmonk

As a sales and marketing automation tool, Pathmonk uses artificial intelligence to determine intent, sort leads, and assess deal value—enabling your team to pursue the most qualified leads.

16. SPOTIO

Designed for outside sales teams, SPOTIO manages sales activity and fills your sales pipeline with qualified leads—so you can avoid wasting time on prospects who aren’t ready to buy.

Sales Enablement Tools for Content Management

These tools act as a knowledge base, providing easy access to sales and marketing materials.

17. Highspot

With Highspot, your team can manage a complete library of sales content so sales reps can access the right information at the right time and understand the impact of each asset.

18. Mediafly

Mediafly lets marketing and sales teams share relevant content and access key insights while engaging potential customers—so sales reps can lead more successful conversations.

19. Seismic

With Seismic, your team can find and personalize content necessary for nurturing leads and closing deals—so you can speed up sales cycles and convert customers more efficiently.

20. Storylane

Storylane is an interactive demo platform that lets sales teams replicate their product in the form of custom demos that can be tailored to unique personas. These demos cater to multiple use cases such as product walkthroughs, demo leave-behinds, implementation guides, onboarding checklists, etc., and see higher engagement and improved conversions.

Sales Enablement Tools for Conversation Intelligence

With team communication tools, your sales team can share relevant information efficiently.

21. Chorus.ai

Chorus.ai records and analyzes sales calls to determine which behaviors tend to lead to positive outcomes—so your team can continually learn and improve.

22. Dooly

With Dooly, you can achieve complete sales pipeline transparency and get real-time sales coaching to help your team overcome objections during sales calls.

23. Outreach

Outreach offers visibility throughout complete sales cycles, closing the sales execution gap with a combination of revenue and conversation intelligence.

Sales Enablement Tools for Sales Training

Sales training tools onboard and upskill your sales team while simplifying processes.

24. Ambition

With Ambition, you can track sales performance, monitor productivity, and essentially gamify the sales process. This platform also provides sales coaching to upskill your team.

25. MindTickle

As a sales readiness platform, MindTickle is designed to build sales managers’ knowledge bases while analyzing performance and identifying key areas for improvement.

26. Process Street

With Process Street, you can maintain a record of all your team’s processes—covering everything from sales to customer success.

Get Started With Essential Sales Enablement Tools

With the right resources, you can increase sales productivity, close more deals, and lead your team to Unicorn Land. Start improving prospecting, outreach, and lead qualification with a free Customers.ai trial—and find your unicorn clients.

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post 26 Sales Enablement Tools to Increase Sales Productivity appeared first on Customers.ai.

If your sales development process is inefficient (or nonexistent) then you risk putting your sales team in a donkey situation—where they waste time and resources on unqualified leads or prospects who aren’t ready to buy.

But with a streamlined process for nurturing leads and guiding them toward a buying decision, you can create a unicorn situation for your sales team. That way you can improve sales performance and increase revenue.

What’s the secret? I’ll show you how to adopt a scalable, cost-effective solution for automating sales development. Customers.ai sales development technology outsells human sales reps by 10x so your team can focus on bigger goals.

Ready to make the trek to Unicorn Land? Follow this map:

• What is sales development and why do you need it?
• What are the steps of a sales development process?
• What do sales development representatives do?
• SDR vs. BDR: What’s the difference?
• How long does it take to hire an SDR?
• How much does a sales development representative cost?
• How do you improve sales performance?
• How to automate sales development, step-by-step tutorial

What is sales development and why do you need it?

Sales development is the process of identifying and nurturing prospects with the ultimate goal of finding qualified leads and guiding them toward a buying decision. It’s a key part of the sales process and typically takes place at the very beginning of the workflow.

Sales development is critical because it gets potential customers ready for the next step of the sales process. In most cases, that’s sales outreach.

If your team doesn’t develop leads properly, they probably won’t be prepared to make a purchase. That wastes your sales team’s time and causes them to mishandle leads — putting them in a donkey situation.

What are the steps of a sales development process?

A typical sales development process has three steps:

1. Prospecting, or identifying potential customers for your products or services
2. Engaging with prospects and identifying marketing qualified leads (MQLs)
3. Qualifying the leads, effectively turning MQLs into sales qualified leads (SQLs)

At the end of these three steps, your sales development reps (SDRs) can deliver SQLs to sales reps or account executives. Then your sales team can work their deal-closing magic.

What do sales development representatives do?

SDRs own the sales development strategy and process. They take charge of prospecting, nurturing, and qualifying leads—essentially moving qualified leads through the sales pipeline CRM.

Most SDRs work closely with both sales and marketing teams. They generally receive prospecting data from marketing teams and then pass SQLs on to sales reps.

SDR vs. BDR: What’s the difference?

SDRs and business development representatives (BDRs) have similar roles. Both are responsible for identifying and qualifying leads at the beginning of the sales process.

So what’s the difference? SDRs and BDRs pursue different types of leads:

• SDRs focus on inbound leads—often prospects that the marketing team attracts
• BDRs pursue outbound leads—which they often acquire via cold emails or phone calls

How long does it take to hire an SDR?

Hiring an SDR isn’t exactly an overnight process. Depending on your recruiting process, it could take anywhere from two weeks to two months to hire a new SDR.

In addition, onboarding an SDR takes an average of three months. That means you could need a total of five months to hire new team members and get them up to speed.

How much does a sales development representative cost?

According to ZipRecruiter, the average annual salary for an entry-level SDR is $58,625. To offer a competitive salary, plan to pay an average of $28 per hour.

How do you improve sales performance?

Hiring a rockstar SDR is far from the only way for sales organizations to improve performance. In many cases, rethinking your sales stack is much more effective.

With the right mix of sales software, you can shorten the sales cycle, close deals more efficiently, and drive more revenue. Here are a few must-haves for your sales stack:

• Customer relationship management (CRM) tool that tracks all your prospects
• Prospecting software that automates the process of engaging with prospects
• Lead qualification system that automatically separates the unicorns from the donkeys

How to Automate Sales Development: A Scalable, Cost-Effective Solution to Sales Development Automation

Want to improve sales at a fraction of the cost of hiring a sales development team? I’ll show you a scalable, cost-effective solution: automating your sales development process with Customers.ai.

Sales Development Step #1: Attract prospects with a lead magnet

To attract prospects, you need a lead magnet that’s tailored to your ideal customer. Not sure what to create? Review your buyer personas to identify your target customers’ pain points and goals.

For example, lead magnets like ebooks can be great for showing prospects how to solve a problem. Webinars can be ideal for sharing exclusive insights.

In this example, we’ll use our Unicorn Booker program. It’s a built-for-you automation designed to book up to 10x appointments for sales teams.

Sales Development Step #2: Know where to find your ideal customer

When you want to find more unicorn leads for your sales team, it’s important to know where to focus your efforts. That means you need to know where you’re most likely to connect with your target customer.

Where do your prospects spend time? A high-traffic website or a highly engaged social media profile can be a great place to start.

For this example, we’ll focus on Instagram. Customers.ai CEO Larry Kim has nearly 50,000 Instagram followers, making his profile a great place to connect with prospects.

To start setting up your automation, open Customers.ai and click to create a new Ultimate Welcome Funnel. Choose Instagram as your messaging channel.

Then use the dropdown menu to pick an input trigger. Choose Comments on a Post to automatically send a series of DMs to prospects who comment on your Instagram post.

Of course, you can use any channel and automation trigger for your own sales development automation.

Sales Development Step #3: Create a prospecting workflow

Once you choose a starting point, Customers.ai automatically generates a sales development workflow. All you have to do is fine-tune the messaging to fit your brand and your target customer.

To update your sales development messaging, click the Instagram Comment Autoresponder input trigger. Then select Specific Instagram Post to apply the automation to a post of your choice.

Don’t worry about selecting an Instagram post yet. You can create and activate the automation first and then select the Instagram post once it’s live.

By default, the autoresponder replies to all comments on the post you choose. If you only want it to engage with people who leave a comment with a certain keyword, choose the second option.

Next, create a series of automated DMs. Kick things off by asking prospects for their email addresses and mobile numbers so you can connect with them via other channels.

Be sure to save their responses to an attribute in Customers.ai. You can use attributes to build your prospect database and create segments.

Then ask some qualifying questions. In this example, we’ll gather data on prospects’ company size and role.

All of these questions can help us understand if prospects fit our ideal customer profile. We can also determine if we’re messaging with a decision maker—or if we’ll need to connect with another stakeholder.

In this example, we’ll also ask about deal size and ad spend. We’ll save all the responses to attributes so we can use them to identify unicorn leads.

Sales Development Step #4: Engage unicorn leads

Now you can use the data you gathered to set the dials on your Unicorn Detector. You can filter by any attribute, allowing you to separate the unicorns from the donkeys.

In this case, we’re looking for leads who are actively running ads and who represent larger businesses with larger deal sizes.

Now it’s time to follow up with unicorn leads. Create an automated text message with a link to your lead magnet—in this case, we’ll send a link to book a Unicorn Booker discovery call.

When you’re ready to guide qualified leads further through the sales funnel, you can build out this automation further. You can create additional SMS and email messages to follow up with leads or guide them toward a buying decision.

Automate Sales Development to Improve Your Sales Process

Just like that, your sales team has made it to Unicorn Land. With an automated sales development process, you can identify and qualify leads much more efficiently before handing them off to a sales rep.

Ready to find your unicorn leads? Sign up for your free Customers.ai trial and get started today.

The post Complete Guide to Sales Development & Automation to Increase Sales in 3-Steps appeared first on Customers.ai.

Let’s face it. You might have tons of prospects—but if your sales team doesn’t have enough resources or capacity to qualify leads, you’ve got a donkey situation on your hands.

With an automated lead generation tool like Customers.ai, you can pave the way to Unicorn Land much more efficiently. By automating lead qualification, you can set up a streamlined process to separate the unicorns from the donkeys—so your sales team can focus on closing deals with unicorn clients.

Let’s hit the road and take the fast lane to Unicorn Land. Here’s your map:

• What is lead qualification?
• Why is lead qualification important?
• How to automate lead qualification step-by-step tutorial

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What is lead qualification?

Lead qualification is the process of identifying the prospects who are the likeliest to purchase a product or service from your business. In other words, it picks out the serious prospects and separates them from the casual window shoppers.

To qualify potential customers, most sales reps use an established framework and a lead scoring system. They ask questions or conduct research, assigning a score based on each response or datapoint.

Then they use the total score to determine whether a prospect is a sales-qualified lead (SQL). That way they can make data-driven decisions about which prospects to pursue.

Why is lead qualification important?

The average sales funnel attracts a mix of prospects. You can’t expect to convert all of them—but you need to know where to allocate your lead nurturing efforts.

With a reliable, repeatable lead qualification workflow in place, your team can make smarter decisions and work more efficiently. With an automated workflow, you can streamline your process and reduce costs while delivering more sales leads. That’s where tools like a CRM or cloud call center can help with identifying and nurturing the right leads.

How to Automate Lead Qualification: Step-by-Step Guide

Let’s build a sample lead qualification process using Customers.ai. You can customize the steps below to fit your sales process and ideal customer profile.

• Step #1: Create a lead magnet
• Step #2: Set up automated lead capture form
• Step #3: Ask qualifying questions
• Step #4: Flag your high-quality unicorn leads
• Step #5: Deliver qualified leads to your sales team

How to Automate Lead Qualification Step #1: Create a lead magnet

To attract prospects and get them into your sales funnel, offer a valuable lead magnet.

Depending on your business type, your lead magnet might offer a:

• Report featuring innovative research
• Guide to solving a key customer pain point
• Discount code for first-time customers

For this example, our lead magnet is a new webinar hosted by Customers.ai CEO Larry Kim. We designed it to attract leads seeking to 10x Instagram growth with messaging automation.

How to Automate Lead Qualification Step #2: Set up automated lead capture form

Next, give prospects a way to access your lead magnet. By using social media to automate lead generation, you can add prospects to your funnel and take them through your lead qualification process—without requiring your marketing team to handle requests manually.

With Customers.ai, you can set up an automated messaging workflow in just a few minutes. Go to the Automations interface and create a new Free E-book/Whitepaper Download Offer.

For this example, we’ll use Instagram as our messaging channel. You also have the option to choose Facebook or SMS—and you can configure multiple inputs after the initial setup.

Then click the Add input button to choose a trigger. You can automate messaging based on Instagram Live chat, post engagement, Story mentions, or DMs.

For this example, we’ll go with Instagram Keywords, which prompts automated DMs. By default, the automation template collects the prospect’s email and phone number before asking three qualifying questions—which is ideal for this example.

Next, designate a keyword to trigger the automation. Pick a relatively common keyword if you want the automation to engage a lot of people who DM you—or choose a unique keyword to set up a more exclusive funnel.

How to Automate Lead Qualification Step #3: Ask qualifying questions

After adding a keyword, set up a workflow to collect contact data from prospects. The template automatically asks for prospects’ email addresses and phone numbers—but you can add or remove contact widgets or reword them in your brand voice.

Then set up some qualifying questions to identify SQLs. Create a list of questions based on your ideal customer, asking for information like:

• Business role or job title
• Company size or industry
• Budget for the product or service
• Time frame for making a purchase decision

For this example, we’re looking for prospects who want to 10x Instagram growth using messaging automation. So we’ll ask about their company name and size, business role, and social media account size to determine if they’re a decision maker and if they’re the right fit.

After collecting all the data you need to qualify prospects, send them the lead magnet. You can send it via DM or use their email address or phone number to send it via SMS or email.

It’s also helpful to automatically tag prospects who have received your lead magnet. That way you can nurture leads automatically later on or avoid sending the same asset twice.

How to Automate Lead Qualification Step #4: Flag your high-quality unicorn leads

Now it’s time to process the leads you’ve collected and identify any unicorns. Open the Unicorn Detector settings to set up your own custom filters.

We consider qualified prospects unicorn leads, since they fit our ideal customer profile and are likely to buy. We consider all others donkey leads, since they aren’t an ideal fit for this opportunity,

For this example, assume we’re prospecting for bigger companies that have relatively large Instagram audiences. Using the attributes we set up in the qualifying questions, we can identify prospects who fit this profile.

How to Automate Lead Qualification Step #5: Deliver qualified leads to your sales team

Finally, you can loop in your sales team and automatically notify them when you’ve identified a qualified lead. To set up notifications, go back into your input trigger—in this case, Instagram Keywords.

At the end of the workflow, click to add a new widget. From the list, choose Notification.

Select Email and add a subject line and the email address for your sales team. Add relevant attributes in the body, such as the customer and company name. The widget automatically adds a link to the conversation.

To configure the conditions for the notification email, click the arrow icon in the upper right corner. Then click Attributes and choose the ones that align with your ideal customer. For this example, we’ll select the attributes we added as Unicorn Detector filters.

You can also add a re-engagement sequence to your workflow, enabling your team to nurture leads automatically. For example, you can use SMS marketing to reconnect with unicorn leads and follow up about their experience with your lead magnet.

Find Your Qualified Unicorn Prospects With Automated Lead Qualification

Hear that? It’s the sound of your sales team following up with all those unicorn prospects your automated lead qualification workflow identified.

Or it could be—if you follow the steps above to launch your own lead gen automation. Go get your free trial of Customers.ai and start streamlining your sales process today.

FAQs About Lead Qualification

What are the 5 requirements for a lead to be considered a qualified prospect?

Sales teams typically use a set of four, five, or six characteristics to assess leads. These frameworks help sales reps qualify leads based on a standard set of questions rather than objective evaluation.

What is a lead qualification framework?

Use one of the five frameworks below to collect data and qualify leads. Depending on who you’re selling to and what you’re selling, some work better than others.

ANUM

The ANUM framework considers Authority, Need, Urgency, and Money. It prioritizes the prospect’s authority to make purchase decisions.

BANT

The BANT framework looks at Budget, Authority, Needs, and Timeline. Since it places the greatest emphasis on budget, it’s ideal for high-ticket products and services..

CHAMP

The CHAMP framework evaluates the prospect’s CHallenges, Authority, Money, and Prioritization. It focuses on whether the solution truly resolves the lead’s pain points and can be helpful for less aware prospects.

FAINT

The FAINT framework reviews the prospect’s Funds, Authority, Interest, Need, and Timing. It’s the only technique that considers interest, making it ideal for cold leads and new prospects.

MEDDIC

The MEDDIC framework tends to be the most complex and assesses the following characteristics:

• Metrics, or what does the prospect aim to achieve with your product or service?
• Economic buyer, or who is the decision maker for purchases?
• Decision criteria, or what does the prospect consider when deciding on a purchase?
• Decision process, or what techniques does the prospect use to decide?
• Identification of pain points, or what problems does the prospect want to resolve?
• Champion, or does the organization already have a person who believes in your product or service?

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Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post Step-by-Step Guide to Lead Qualification: What Is Lead Qualification & How to Automate It to 10X Results appeared first on Customers.ai.

If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Without a process for attracting and nurturing leads, you’re stuck trying to convert anyone and everyone—creating a donkey situation for your sales team.

But with a digital marketing sales funnel, you can create a system for identifying and converting unicorn leads. In other words, you can generate leads and guide them through the customer journey—ultimately delivering qualified prospects to your sales team.

Do digital marketing funnels really work? Customers.ai Partner @john_lee_official recently created a super simple Instagram funnel that produced totally bonkers results: 3500+ engagements and 2900+ leads in 24 hours.

Go check out John Lee’s Instagram campaign to experience the funnel first hand. Then create your own funnel with our step-by-step map to Unicorn Land:

• What is a digital marketing funnel?
• What are the stages of a digital marketing funnel?
• How to build a digital marketing funnel step-by-step guide

Join Today’s Webinar with Larry Kim!

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What is a digital marketing funnel?

A digital marketing funnel is a system for guiding potential customers from getting to know your business to purchasing your products and services. With a funnel, you can target prospects with the information, assets, and offers they need to make a decision.

The goal of a funnel is to lead prospects from awareness to conversion as efficiently as possible. That means a well-designed system can boost your conversion rate and increase your revenue while reducing unnecessary costs.

What are the stages of a digital marketing funnel?

A simple digital marketing funnel has three stages to guide prospects through the customer journey efficiently. Here’s a quick breakdown:

• Top of the Funnel: Introduce the business, improve awareness, and generate interest
• Middle of the Funnel: Provide value, address pain points, and demonstrate solutions
• Bottom of the Funnel: Drive revenue, sales, and subscriptions with well-timed offers

Just because funnels have three stages doesn’t mean you only have to take three actions before getting a sale. They often include one or more rounds of remarketing or lead nurturing in the middle stage of the funnel.

Many funnels also include multiple channels to create extra touchpoints. Yours might involve organic social media, Facebook ads, email marketing, pay-per-click (PPC) ads, SMS marketing, or content marketing.

How to Build a Digital Marketing Funnel: Step-by-Step Guide

Now that we’ve covered the basics, let’s build a digital marketing funnel that incorporates this awesome example from @john_lee_official. In this case, we’ll use social media marketing to reach our target audience.

How to Build a Digital Marketing Funnel Step #1: Map out the customer journey

To guide customers toward conversion, you need to know the path they usually take to make a purchase. In other words, you have to map out the customer journey.

There are countless ways customers might find your business, become interested in your products and services, and decide to make a purchase. Here are a few common customer journeys you can use as guides:

• Instagram Post > Direct Message > Conversion
• Facebook Ads > Landing Page > Subscription
• Search Results > Landing Page > Conversion
• Blog Post > Email Signup > Purchase

How to Build a Digital Marketing Funnel Step #2: Design a lead magnet

Next, you need a lead magnet that provides value to prospects by solving their problems or giving them unique insights. Here are a few lead generation options to consider:

• Whitepapers and case studies
• E-books and guides
• Webinars and masterclasses
• Mini courses

Here, you can see a sneak peek of the Social Media Mini Course that John Lee offers in the Instagram post above.

How to Build a Digital Marketing Funnel Step #3: Attract prospects

Once you’ve mapped out your customer journey, it’s easy to identify the right channel for attracting prospects. For this example, we’ll focus on organic Instagram marketing.

In the Instagram post above, John Lee attracts prospects by making an irresistible offer. To celebrate his birthday, he offers a limited-time gift: a free Social Media Mini course.

To access the free course, prospects simply have to comment “gift.“ Then he’ll use an Instagram auto-reply tool like Customers.ai to deliver the freebie.

You can set up a similar workflow using Customers.ai’s automation templates. Open your dashboard and create a new Free E-book / Whitepaper Download Offer.

Use Instagram as the messaging channel. To trigger the automation, use the Comments on a Post input.

Once you’re in the automation workflow, select the input trigger to set up the Instagram comment autoresponder. Instead of Respond to all comments, select Respond only to comments that contain the following keywords.

Then enter the keyword you plan to mention in your Instagram post’s CTA. In this case, we’ll enter “GIFT” as the keyword.

We recommend building and starting the automation before publishing the related Instagram post. As soon as your post goes live, you can change All Posts to Specific Instagram Post and click Choose post to link the right one.

How to Build a Digital Marketing Funnel Step #4: Engage prospects

Next, set up a workflow that automatically engages with interested prospects. As you can see below, John instantly sends a link to the Social Media Mini Course after receiving a comment with the keyword.

When you click the link, the landing page asks you for a little more information. Once you enter your name, email address, and mobile number, you can click the link to get the mini course in your email or SMS inbox.

In our example funnel, we’re going to make a slight change to John’s workflow. Instead of directing prospects to a landing page right away, we’re going to ask for contact details in a DM.

When you use Customers.ai’s lead magnet template, the automated messaging workflow builds in these questions by default. All you have to do is update the language to fit your brand voice and select the right attribute to save their responses.

Then you can send prospects a link to your lead magnet in a DM. Afterward, it’s helpful to tag prospects automatically so you can keep track of who’s received your lead magnet.

To send your lead magnet via email, wrap up the Instagram comment autoresponder and head over to Customers.ai’s re-engagement automation.

Add an email to your workflow and write a short message. For this example, we’ll send a quick message with a link to the lead magnet.

How to Build a Digital Marketing Funnel Step #5: Follow up with leads

Now you’ve created a funnel that has the potential to attract a ton of leads. That’s huge, but sending an awesome free lead magnet like the example above doesn’t automatically result in sales or conversions.

Instead, it’s important to nurture the leads you’ve attracted and guide them toward a bigger conversion. You can customize an automated re-engagement workflow with Customers.ai.

First, make sure your Unicorn Detector is configured correctly. You want it to send prospects who are a good fit for your business directly into a Unicorn Leads workflow while sending any donkey leads to a separate workflow.

In this case, we’ll define unicorn leads as prospects who provided their contact info and received the link to our lead magnet. We can set the Unicorn Detector to filter prospects with the sentfile tag.

Then set up a series of re-engagement opportunities. Customers.ai’s lead magnet template automatically includes three follow-up SMS messages with suggested copy. All you have to do is adjust the copy to fit your funnel and update the timing as necessary.

For the first automated text message, check in to see what your prospects thought of your lead magnet. For the example above, we’ll ask them if they had a favorite course module.

Next, follow up to see if prospects have any questions. This is a great opportunity to engage with leads, learn more about their pain points and goals, and identify how you can help.

Then ask if prospects want to learn more about your solutions. You can give a couple of options to guide responses—and then save replies as an attribute.

As a bonus step, add a notification widget for your sales team. You can use conditional logic to ensure that the automation only notifies sales reps about leads who replied affirmatively.

Build an Automated Funnel and Start Converting Unicorn Leads

A digital marketing sales funnel can be a major asset, especially if you use automation to streamline the process. With Customers.ai, you can automatically generate and nurture leads—using channels like Facebook ads, Instagram posts, and SMS messaging.

Ready to build a funnel for your business? Get started with a free trial of Customers.ai.

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Important Next Steps

Important Next Steps

• Upgrade your Instagram and Facebook with 100% Meta-approved comment and DM automation to grow your audience, engagement and sales. InstaChamp is free for Creators this week!
• Join the Customers.ai Facebook group to get and give help on chatbot marketing. We have over 40,000 members and counting.
• Do yourself a favor by signing up for Customers.ai blog updates. We only send the most actionable and high-impact marketing tactics to your inbox.

The post How to Build a Digital Marketing Funnel to Automate Sales Outreach appeared first on Customers.ai.

With a birthday ad campaign, you can avoid a common donkey move: wasting your ad budget on poor targeting and irrelevant offers.

Instead, you’ll be on the fast track to Unicorn Land, where you can use Facebook Ads targeting options to reach your ideal audience with a standout offer at the right time—and you can automatically remarket and reengage leads to drive more revenue.

With personalized ads, you can also increase revenue by up to 15% and improve marketing spend efficiency by as much as 30%.

So how does a Facebook birthday discount ad work, and how can you use an automated workflow to collect and convert leads?

Here’s your unicorn map to our automated Facebook birthday ad tutorial:

• How do I do a birthday campaign on Facebook?
• Can you target Facebook ads by birthday?
• Can you run Facebook ads without a website?
• How to run a Facebook birthday discount ad (Step-by-Step Guide)

See a live Facebook birthday ad with lead capturing automation in action for yourself. Then jump to the tutorial to see how to build it for your business.

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How do I do a birthday campaign on Facebook?

To run this type of paid campaign, you target people with upcoming birthdays. Typically, you offer a discount or a free gift to help them celebrate.

Facebook birthday ads tend to work well because they have:

• Narrow targeting so you can connect with the right people
• Irresistible offers that appeal to your target audience
• Impeccable timing so you can reach people when they’re likely to convert

Although birthday ads seem simple, it’s easy to take a donkey approach to setting them up.

If your ad offers a coupon right away—without capturing contact information—then you run the risk of losing leads. That means you could be wasting a ton of ad spend.

After all, the customer journey usually has multiple touchpoints. You need contact information to retarget, reengage, and convert leads.

That means you need a unicorn tactic. When you sync your campaigns with a Facebook advertising tool like Customers.ai, you can capture persistent lead info for re-engagement and lead nurture.

Then you can use leads’ phone numbers and email addresses to retarget them with high-value content and offers that further their customer journey.

Since Customers.ai uses automated workflows, you only have to set up the process once. Then you can rely on the automations to engage and convert leads around the clock.

What’s the best way to capture leads with Facebook ads?

A click-to-message ad powered by Customers.ai messaging automation can capture phone and email details. You can use that contact data to give birthday presents, discount codes, or special offers—and use the info for remarketing and more sales.

How to Run a Facebook Birthday Discount Ad in 3 Steps

Ready to create your own birthday ad campaign? Here’s how to set one up in three basic steps—plus a bonus action that you can use for remarketing.

How to Run a Facebook Birthday Discount Ad Step #1: Set up a Facebook ad campaign

Start by opening Facebook Ads Manager, creating a new campaign, and choosing the messages objective.

We’ll call this Facebook ad example “Birthday Campaign – Messages” to make it easy to find in Ads Manager.

Now let’s set up the first of three ad sets. At the ad set level, choose “Click to Message” for the ad type.

In the messaging apps section, select Messenger only. The Facebook Ads API doesn’t support automated messaging for WhatsApp or Instagram.

In the audience section, click to edit the detailed targeting. Type “Upcoming Birthday” into the search bar and select the demographic segment that pops up.

The other targeting options should default to all ages and genders living in or recently in your country. If your business has a more narrowly defined target audience, you can change these settings. But keep in mind that a larger audience allows for more optimized ad delivery.

Do you want to target people with a more specific birthday instead? In the detailed targeting section, search for “Birthday in May” or any other month you want to target.

How about targeting people who are reaching a milestone birthday? For this ad set, specify an age in the targeting options.

Let’s say we want to target people who are about to turn 30. Set “29” as the age. Then add “Upcoming Birthday” in the detailed targeting section.

Next, go to the ad level and upload a birthday-related creative. It’s a good idea to reinforce the call-to-action (CTA) in the creative—like we added “DM us for your gift!”

Then write a headline and a caption that invite people to get your gift. When you’re done, go ahead and publish your ad.

How to Run a Facebook Birthday Discount Ad Step #2: Sync with a Customers.ai campaign

Next, open Customers.ai and go to the campaigns tab. In the left menu, select “Click-to-Messenger Ads.” Then press the “Create Click-to-Messenger Ads” button.

Give your Customers.ai campaign a name. We went with a concise description: “Upcoming Birthday 25% Discount.”

Then opt to sync it with an existing ad created in Ads Manager. You’ll choose the specific ad to sync after setting up the automation.

How to Run a Facebook Birthday Discount Ad Step #3: Create an automated message

Now it’s time to create the automated messaging experience in Customers.ai. The template is already in place, so all you have to do is input your messaging.

Think of the first dialog box as your chance to get people to opt-in. Ask them to confirm that they want to receive your awesome birthday gift.

You can change the opt-in button to say anything that fits the context of the ad. We went with “Absolutely!” for added enthusiasm.

In the second dialog box, get people to provide their email address. You’ll need it to remarket to them later. Make sure to save their response to the EMAIL attribute.

Do you want to collect mobile numbers so you can text leads too? In the next dialog box, write another prompt and save responses to the PHONE attribute.

Finally, it’s time to give away the birthday present. In the last dialog box, you can type a message with the discount code or instructions for redeeming the gift.

We thought it would be fun to make it more of a celebration. So we inserted a birthday GIF by adding a Giphy widget and searching for a party-themed animation.

When you’re done creating your automated messaging workflow, scroll down to sync your ad. Select the Facebook ad account, campaign, and ad to link with the automation.

Click the button to begin syncing and start collecting leads automatically.

How to Run a Facebook Birthday Discount Ad Bonus Step: Remarket to your leads

Once you start syncing your Customers.ai automation with your Facebook birthday discount ad, you’ve arrived in Unicorn Land.

The next step is following up with the leads you’ve collected. After all, some may need an extra nudge to use that birthday gift and convert.

Customers.ai makes it easy to track leads in your customer relationship management tool (CRM). Go back into your click-to-Messenger ad and add a new widget at the end.

Choose the Zapier widget and use the dropdown menu to choose your CRM connection zap. Note that you’ll need to configure this connection in Zapier if you haven’t already.

You can also streamline the follow-up process in Customers.ai. Scroll to the bottom of the click-to-Messenger ad automation to find the advanced section.

Check the box to create an audience from contacts generated by the ad. Give the audience a name and click the button to save.

Now Customers.ai will automatically create an audience segment that you can use in a future campaign. Need ideas for automated email or SMS marketing campaigns? Here are some of our favorite SMS marketing examples.

How Facebook Birthday Ads Can Lead You to Unicorn Land

A highly tailored ad like a Facebook birthday campaign is great for attracting new prospects. But when you use automation tools to collect and nurture leads, your efforts have a much bigger payoff.

Now that you know how to run a Facebook birthday discount ad and sync Customers.ai automations, you can avoid the low conversion rates and limited engagement opportunities that a donkey channel offers—and you can grow your business with a unicorn channel instead.

Eager to get started? Sign up for a free Customers.ai trial and try it for yourself.

FAQs About Facebook Birthday Discount Ad Campaigns

Can you target Facebook ads by birthday?

Yes, you can build audiences based on almost any demographic data—including birthdays. You can narrow your targeting by age, gender, and even location to make sure you reach the ideal audience.

Can you run a Facebook ad without a business page?

No, you need a business page to run a Facebook ad. Facebook requires you to show your company’s identity—meaning your business page—when you run an ad.

Fortunately, building a Facebook business page takes just a few minutes. And don’t worry: you don’t have to post any content on your page. You can skip right ahead to advertising.

Can an individual run a Facebook ad?

No, you can’t run a Facebook ad from your personal page. Instead, you have to connect a business page to your ad.

So what do you do if you’re a coach, creator, or entrepreneur? When you set up a Facebook business page, choose “Public Figure” as the page type so you can promote yourself.

Do I need a Business Manager to create a Facebook ad?

No, you don’t need a Business Manager to create a Facebook ad. But you do need Ads Manager and an ad account to run campaigns.

Can you run Facebook ads without a website?

Yes, you can run ads without a website. There’s no need to link out to a website from your ads. In fact, one of the biggest benefits of Facebook Messenger ads is that you can chat with leads and collect contact information without making them click away from the platform.

Join Today’s Webinar with Larry Kim!

Or Register for the Free Replay

Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

Save my Free Seat!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post How to Run a Facebook Birthday Discount Ad: Step-by-Step Guide appeared first on Customers.ai.

SMS messaging drives, qualifies, and converts leads automatically. That means you can build contact lists around the clock while saving your team tons of time and resources.

If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like donkeys—compared to a unicorn channel like automated texting, which can drastically improve your results.

On average, SMS messages have a 98% open rate, which is nearly five times higher than email (20%). And consumers who opt in to receive text messages are 40% more likely to convert.

Ready to leave awful conversion rates behind and start using a unicorn channel instead?

Find out how SMS marketing works and get a step-by-step guide to automating your text message marketing.

Here’s the map of the Unicorn Land territory we’ll cover in this guide to automated text messaging:

• What is automated text message marketing?
• How do automated text messages work?
• What are some automated text message examples?
• Is there an app that automatically sends text messages?
• How do I send an automated text message? (Step-by-Step Tutorial)

What is automated text message marketing?

Text message automation is the process of sending SMS messages to individuals or groups at scheduled times or after specific triggers.

You can also call it an automation text, an auto message, or an automated text message. Either way, this marketing tactic allows you to connect with customers on their mobile devices.

So what makes it a unicorn marketing channel?

Once you set up an SMS workflow and trigger a message to send, you can auto text leads and customers. That means your team doesn’t have to waste time on repetitive tasks.

And people who have opted in to receive your texts tend to be very receptive. The response rate for SMS messages is over 200% higher than channels like email and Facebook.

To experience an automated text message in action, try the Customers.ai welcome workflow that we’ll build together in the tutorial below.

Opt-in to receive an automated text message from the Instagram mobile app. A U.S.- or Canada-based phone number is needed to view this particular demo.

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A post shared by Larry Kim (@kim_larry)

How do automated text messages work?

Like most organic marketing channels, text automation requires people to opt in. Once they subscribe, you can send them one-off messages based on their actions or your promos.

You can also add them to ongoing drip campaigns. These workflows send automatic text messages daily, weekly, or on any schedule you choose.

What are some examples of automated text messages?

Text automation lets you connect with subscribers in several key ways. Here are a few messages you can send with automated text—and don’t forget to view our full guide to SMS text marketing examples.

Welcome messages

Also known as autoresponders, these texts send automatically when someone joins your list.

Welcome messages greet subscribers and thank them for opting in. Auto replies also tell SMS subscribers what to expect and how to opt out.

Promo messages

Is your business offering a limited-time discount or a seasonal special? Promo messages are great for sharing sale details and coupon codes.

They can also include links that customers can tap to start shopping.

Status updates

Has your business changed its policies or services? Automated status updates can help you share these updates quickly.

Booking confirmations

From flights and hotel rooms to salon services and medical appointments, automated SMS messaging can confirm bookings.

These texts include all the details customers need for a successful trip or service.

Appointment reminders

Missed appointments can lead to lost revenue—but automated reminders can help.

With an appointment reminder text, you can schedule messages to get customers to reconfirm or cancel before a certain time.

Event invitations

With automated text messages, you can also invite people to virtual or offline events.

Event invites usually list the when, where, and why—along with details about how to get tickets.

Is there an app that automatically sends text messages?

We’re glad you asked. Yes! Customers.ai is the app for marketers who want to engage leads and customers via SMS messaging.

With Customers.ai, you can grow your list and create segments based on user actions and qualities. You can use the app to create one-off messages or send automated texts on an ongoing basis.

And with the free trial of Customers.ai, it’s easy to get started at no cost. Once you’ve built your list and grown out of the free plan, you can upgrade to a paid plan with advanced SMS marketing tools.

How to Send Automated Text Messages Step-by-Step

To start auto texting, you can collect mobile numbers using channels like Facebook, web chat, and Zapier-powered integrations.

In the walkthrough below, I’ll show you how to use Instagram to grow your VIP text message list. Experience this live demo for yourself here.

How to Send Automated Text Messages Step 1: Prompt Instagram followers to engage

First, set up a simple workflow to automate your DMs. An Instagram marketing tool like Customers.ai’s new visual automation builder makes the process quick and easy.

For example, take a look at Customers.ai founder Larry Kim’s Unicorn Club automation.

To set it up in Customers.ai, start a new automation with an Instagram comment autoresponder trigger.

Then add the keywords to trigger the workflow. In this case, the keywords include “UNICORNCLUB” and similar terms.

In Instagram, get people to engage. How? Just ask. Publish an Instagram post with a call-to-action (CTA) that asks people to comment with a specific keyword.

In the Instagram post above, Customers.ai founder Larry Kim prompts followers to comment “UNICORNCLUB.”

If you’ve followed Larry for long, you know that he often posts about unicorn marketers. His Instagram followers already have a sense of what they can gain from signing up for SMS updates.

But what if you’re new to your industry or if you’re marketing to a less-aware group of prospects?

It’s a good idea to offer an incentive to sign up. It’s also helpful to clarify the value your text updates will provide.

For example, retail brands can offer coupon codes or host giveaways. Coaches and creators can offer insider tips or first news about launches.

How to Send Automated Text Messages Step 2: Collect subscriber details via DMs

Next, auto reply to users who engaged. Slide into their DMs and ask for their contact information.

In Customers.ai’s visual automation builder, you can add a series of prompts. That way you can ask for a variety of contact details.

As you can see in the example above, this workflow requests users’ emails and phone numbers. Here’s how it looks in an actual Instagram exchange:

After a user has opted in to receive SMS messages, the workflow applies a “unicorn” tag. With a tag, you can segment leads and send them the right marketing campaigns in the future.

The automation also asks how long the user has been following Larry. Think of this as our qualifying question. Use questions to help you qualify leads and confirm if they’re a good fit for your products or services.

A good qualifying question depends on what your company does. You might ask users about their budget or when they’re planning to make a purchase.

How to Send Automated Text Messages Step 3: Send a welcome message

Once a new subscriber signs up to your SMS list, there’s no need to wait. You can schedule texts to subscribers right away.

To text users via Customers.ai, add an SMS widget after the trigger.

Here’s how the automated SMS looks in an SMS inbox. It welcomes new subscribers and thanks them for joining the Unicorn Club.

Your autoresponder might tell people what they can expect from your list. If you promised to give out coupon codes in exchange for signups, you can set them up to send automatically.

From there, you can start scheduling text messages to go out over time. With recurring messages, you can nurture leads and keep your company top-of-mind.

How Customers.ai Creates a Fast Track to Unicorn Land

Just like that you’ve left Donkey Land, where conversion rates are low and reengagement opportunities are limited.

Now you’ve arrived in Unicorn Land. Here, you can automate text message marketing, build an engaged community of brand enthusiasts, and reengage people on demand.

Ready to get started? Sign up to try Customers.ai SMS tools for free.

Join Today’s Webinar with Larry Kim!

Or Register for the Free Replay

Learn all about NEW 100% Meta-Approved Automation Tools from Customers.ai with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business.

Save my Free Seat!

Important Next Steps

• See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
• Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
• Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.

The post The Complete Guide to Automated Text Message Marketing for Sales Outreach appeared first on Customers.ai.