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2024 Playbook: Increasing Traffic & Conversion in the Age of AI

In 2024, leveraging AI and customer data are the most critical priorities for marketers. Update your 2024 playbook to capitalize on these powerful marketing trends.

What's the top priority for marketers in 2024?

According to marketers: Growing leads. Leveraging AI. Doing more with less.

In 2024, seize the marketing advantage by prioritizing AI and customer data.

Join experts Erika Varangouli, Semrush Head of SEO Branding, and Larry Kim, Customers.ai CEO, as they unfold strategies to elevate your traffic and conversion playbook using the recent developments in AI and customer data.

Unleash the potential of AI in your marketing toolkit and stay ahead of the game.

What you’ll learn

  • The most effective tactics for skyrocketing website traffic in 2024.
  • How to use cutting-edge tools to increase website conversion rate with minimal added effort.
  • Leveraging AI and website visitor data to launch high-converting marketing campaigns.
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Meet the Experts

Larry Kim

CEO & Founder
Customers.ai

Larry Kim is the founder and CEO of Customers.ai, an award-winning B2C data and AI-powered sales outreach automation platform. He’s a multiple-time awardee of Search Marketer of the Year and U.S. Search Awards. He shares his expertise on AI, digital ads, and email marketing at conferences, events and publications including CNBC and Inc. Magazine.
Erika Varangouli

Head of SEO Branding
Semrush

Erika Varangouli is the Head of SEO Branding at Semrush. She is responsible for creating educational content on SEO and for building meaningful connections between Semrush and the SEO community. She is a guest speaker, webinar host and awards judge. Erika specializes in SEO and Content Marketing. Before joining Semrush she worked with companies like Capterra, Symantec, Travelex, Asics, HSBC and many more.
“Digital marketers who are always looking for a competitive edge and get excited by technology that helps business scale are going to want to use Customers.ai AI-powered marketing automation immediately.”

Brian Dean

Founder of Backlinko
Instructor at Semrush Academy
CEO at Exploding Topics

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