The Rich Dad Company
In their first 30 days, The Rich Dad Company more than doubled their overall email open rate, going from 32% to 65%. The second and third emails in their campaign performed even better, with open rates of 83% and 81% respectively.
Success Story
The Rich Dad Company used Customers.ai to identify visitors to their website, send them targeted outreach based on their interests, and convert those visitors into sales.
32%
Open Rates
with Competitor
with Competitor
65%
Open Rates with Customers.ai
Their Story
Provide real financial education to people all over the world
The Rich Dad Company provides financial education to customers via books, seminars, and more.
Their Goal
Increase Open Rate
The Rich Dad Company was paying for website visitor leads but were only able to achieve 32% open rates. They needed more engaged leads interested in their product.
Their Solution
Prospecting Data & Automated Outreach Campaigns
The Rich Dad Company used Customers.ai’s X-Ray tool to identify leads and Customers.ai’s Signs of Life Detector to automate and optimize their outreach campaigns.
Their Success
In their first 30 days, The Rich Dad Company more than doubled their overall email open rate, going from 32% to 65% overall.
The second and third emails in their campaign performed even better, with open rates of 83% and 81% respectively.
Tools Used
X-Ray Lead Generation
Signs of Life Detector
Expert
Guidance
Guidance
Robb LeCount, VP of Operations, The Rich Dad Company
“Customers.ai performs much better than our old tools. We struggled at first with 14-15% email open rates and it took a lot of effort to get to 32%. With Customers.ai we’re seeing 65-85% open rates right away… and it saves me a ton of time.”
