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About MarketMuse
MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue.
MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward.
MarketMuse gives me a better idea of how long a blog should be to compete with the other ranking blogs. Inventory helps us know what's working, what's not, what we need to dedicate more time and resources to. Having clear metrics to back up why we're prioritizing content has been super helpful. It has created additional trust across teams. It's very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Every part of the tool I use regularly.
Use cases
- Content planning
Without the right data, you risk chasing topics that aren’t worth your time and effort. MarketMuse is the only place you can analyze your content while doing topic research. You determine what to create and update based on topic value and your content’s performance — all in one place
- Fill competitive blind spots
If your competitors miss topics on their website, so will you. But what’s the best way to perform a page and site-level audit? MarketMuse gives you full visibility into top SERPs and competitive sites. Know exactly what is missing and close those gaps with quality content.
- Content clusters
Turn your content into an investment, not an expense. Every brand has a story to tell, and one page is never enough. Stop creating stand-alone content. MarketMuse leverages your existing content by showing what you already have and where you can expand. Content clusters help guide the buyer journey.
- Ensure high-quality content
Search engines and readers spot thin and low-quality content fast, which immediately impacts trust and rankings. Easily measure content quality before publication, no matter the level of AI involvement. Know every piece is helpful and high-quality.