2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have increased anti-spam provisions, browsers are killing third-party cookies, and every new smartphone operating system increases privacy capabilities.
In other words, things are harder than they used to be. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before. And because things are harder, it’s actually a great opportunity to get a leg up on the competition.
The combination of tools that I’ll cover today? A match made in heaven: Website Visitor Identification and Marketing Automation!
Specifically powered by Customers.ai (of course!) and Klaviyo.
We directly integrate with your Klaviyo account to make the process even easier for you. But don’t worry: this post isn’t only for the experts looking to make a tweak, we’ll cover the basics here too.
Website Visitor Identification and Marketing Automation
Before you can learn how to use these tools, well, you’ve got to learn what they are!
What is Website Visitor Identification?
Website Visitor Identification is one of those rare things that is more or less what it says on the tin!
Our Website Visitor ID X-Ray Pixel identifies a bunch of super useful information about visitors to your site. And it does this without pop-ups or other nuisances that drive your customers away.
This info includes:
- Name
- Contact information
- Landing page
- Time on site
- Number of visits
- And more!
With this data, you’ve got a great pool of knowledge from which to build marketing campaigns.
What is Marketing Automation?
Marketing automation refers to a wide set of tools that (you guessed it!) automate parts of the marketing process. But let’s narrow the scope a little.
In the case of Klaviyo, the most important thing to understand for our purposes is their automated workflows which enable ecommerce businesses to set up personalized and targeted email and SMS campaigns triggered by a specific action the customer takes.
These tools save time and generate better results than doing any piece manually.
Why are Customers.ai and Klaviyo a match made in ecommerce heaven?
Both of these tools seem valuable on their own, right? But together they are way more than the sum of their parts. Why?
The data you gather with our Website Visitor ID X-Ray pixel is only as valuable as your ability to actually design and execute campaigns with it.
Your Marketing Automation tools are only as valuable as the data you use to build them.
So when you combine the most accurate and precise data with the most powerful marketing automation tool…you get stellar results!
How exactly do you do that? I’m so glad you asked.
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3 Strategies for Maximizing Your Klaviyo & Customers.ai Integration
1. Sync visitors to high-intent pages to targeted lists
Most ecommerce marketers love Abandoned Cart flows and why wouldn’t they? Almost 70% of carts are abandoned! Getting some that $18 billion back is super important.
The flows are effective because the principles are perfect:
- The customer has demonstrated high-intent
- You can personalize the content based on the item
- You reach them quickly, while the purchase is still on their mind!
The problem? Tools like Klaviyo can only identify a small sliver of your overall users.
With our Website Visitor ID X-Ray pixel, you can 10x the number of abandoned cart emails you send, massively increasing the size of your most profitable funnel!
Setting this up is so simple, too!
In your Customers.ai account:
- Create a new automation
- Set the X-Ray Pixel Trigger to the URL of your cart page
- Save those leads to an Abandoned Cart audience
- Send that audience to your Klaviyo Abandoned Cart audience on your integrations page
- Voila!
2. Set-up targeted flows for product view
Abandoned Cart flows are so successful because the users you target have demonstrated a really high level of interest in your product.
But customers demonstrate their interest in more ways than one, and picking up on lower levels of intent can still bear fruit.
One example? A customer simply looking at a product is an intent signal!
But you wouldn’t want to email everybody who just looked at your blue hat. Setting up an automation based on viewing the page alone would mean reaching a lot of people who weren’t interested. That’s no good!
That’s why we’ve got our Advanced X-Ray Pixel Capture Settings which let you raise the intent bar:
The specific threshold is up to you but returning visitors, visitors who have clicked multiple times or viewed multiple pages, and visitors who are active on your site for an extended duration are all higher-intent browsers who might make good candidates for a targeted email campaign!
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3. Create more high-intent users through remarketing campaigns
Now that you’ve got a couple great strategies for users who are already showing high-intent, let’s get you more high-intent users!
How?
By using the data generated by our Website Visitor ID X-Ray pixel to populate remarketing and lookalike audiences on your digital ad platforms!
Remarketing is a low-touch way of staying in front of potential customers and it gives customers a chance to get to know you over time.
On top of sending all your contacts to your digital ad networks, you can enhance your campaign effectiveness by creating product-specific audiences to reach users who you know a little more about but who haven’t demonstrated high-intent yet!
Let’s use the blue shirt example we used above. If someone only visited the blue shirts page once, we certainly aren’t going to send them an email.
But we can retarget to them with…you guessed it…a blue shirt!
The more targeted you can get, the better your performance will be and that is exactly what Customers.ai helps you do.
Get started with Website Visitor Identification and Marketing Automation today
Hooking your Klaviyo account up to your Customers.ai account only takes a few minutes!
- Log in to your Klaviyo account. Click Settings, select Account from the navigation bar, and then API Keys from the list (or click here)
- Click Create Private API Key
- Select Custom key and assign Full Access to List, Profiles API scopes
- Click Create
- Copy your key
- Log in to your Customers.ai account. Click Integrations from the navigation bar and select Klaviyo Integrations.
- Paste your key into the API Key dialog box and click Create
And you’re off to the races!
With Customers.ai and Klaviyo, you’ve got the power to meet all of your leads where they are and grow your business in 2024 and beyond!
Want to get started? See how many visitors we can identify with our Website ID X-Ray pixel with our form below!
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Important Next Steps
- See what targeted outbound marketing is all about. Capture and engage your first 500 website visitor leads with Customers.ai X-Ray website visitor identification for free.
- Talk and learn about sales outreach automation with other growth enthusiasts. Join Customers.ai Island, our Facebook group of 40K marketers and entrepreneurs who are ready to support you.
- Advance your marketing performance with Sales Outreach School, a free tutorial and training area for sales pros and marketers.